May 5, 2025 • 6 mins
The new chief executive of Fieldays has embraced the ultimate “mullet strategy” – business in the front, party in the back – to bring together innovation, education and globalisation to this year’s event.
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Episode Transcript
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Speaker 1 (00:00):
I wonder if our next guest remembers true Bliss. He's
the new chief executive of Field Days. He's been in
the job just a month. His name is Richard Lindrews. Hello, Richard,
welcome to the country. Great to catch up with you,
looking forward to meeting you at Field Days. Do you
remember True Bliss?
Speaker 2 (00:18):
Absolutely, Jamie Trueblis so cotton On stay there late nineties,
Thanks for the intro.
Speaker 1 (00:24):
Well, Meghan A Latini was in there? Who else? Who
was the one that married matthew Ridge? Was that Carly Binding?
Was that Erica? I can't remember. I don't know. I
don't know True Bliss as well as I know the
Spice girls. Anyhow, Look, I want to congratulate the marketing
department Richard at Field Days because this year's theme, I think,
(00:46):
as a cracker, you've gone with the ultimate mullet strategy
for field Days this year. Business in the front, party
in the back, and that's all about informing and entertaining
people at.
Speaker 2 (00:59):
Fieldal absolutely the team of mail and I think it's
an Australia that everyone can understand. So we do have
business at the front, serious business as you know. And
then also for the party in the back with lots
of new innovations and entertainment areas for everyone.
Speaker 1 (01:16):
So are you taking credit for this wonderful marketing initiative.
Speaker 2 (01:19):
I love to, but not going to because it's well
before my time. But you know, I'm really pleased that
we have such an innovative team here to lead that strategy.
Speaker 1 (01:28):
Yeah, okay, Well it's all about it is business at
the front or in the front as you say, and
party at the back, the old mullets sort of thing.
But it is all about and I know it's a
sort of a tired cliche, it's all about innovation, technology
and new shiny things for farmers, even if they're only
tire kicking to have a look at. But I think
the most valuable part of Field Days, regardless of what
(01:50):
you're there to buy or not to buy, is the
networking opportunity.
Speaker 2 (01:54):
Absolutely. I mean a few days is a long term event.
Legis event, so you have to keep innovating and improving
and in terms of what you're delivering for everyone, but
it's the agribusiness platform for New Zealand selling new zone
to the world. To getting the networking done annually is
(02:16):
the key for us, and so we're really proud to
keep doing that. With me coming on board, hopefully I
could take it to another level.
Speaker 1 (02:23):
Well, let's look at some of the new innovations at
field Days this year. I like this one.
Speaker 2 (02:27):
The drone zone absolutely, the drone zone we've got also
the Field Days ten Talks association with the University of Okto.
Also you've got the spotlight on wad this here. So
we're all new in terms of that be in the
front of the haircut. But added to that, you know,
we come back again to our Field Day's hubs and
our real advocacy and forest ring careers. So lot's going
(02:51):
on four days Wednesday, the limit to drink right through
the fourteenth tod and so book you buy your tickets see.
Speaker 1 (03:00):
Us tickets officially on sale was today, they've come out today. Yeah,
so I'm assuming it'll be like cashless again. You literally
have to buy your tickets before you get there.
Speaker 2 (03:13):
Well, yeah, I think that's what we want people to do.
So there's no we don't have a problem for curing here.
As we know, it's a big event. We have the
Wednesday Thursdays, a lot of internal meetings, but then to
go towards the weekend, so we're really keen for you
to pre purchase or make you this things a bit
easier and you're talked about party at the back before
we have the field Day's Family Fund z own opening
(03:34):
up the Heritage Village again, we have Super Sad Day.
We campaign with exhibits to deliver some good pricing in
those field days excuse of office. But also we have
the legacy programs such as the fifty year anniversary of
the tractible association with PTS Logistics, so all the good
things that we've come to mind over time, but innovating
continually PTS Logistics.
Speaker 1 (03:56):
That's a great key week company, if you don't mind
me saying. So, fiftieth anniversary of field Day's tractor pulls.
So that wasn't there obviously on day.
Speaker 2 (04:04):
One, No it wasn't, but such a nice and obviously
last year was in a TMV with my sons and
your partner selves up there and that was great fun,
so good commentary as well.
Speaker 1 (04:15):
That's I enjoy it now as a bit of a carrot,
not a stick, as a bit of a carrot. When
it comes to field Days, every ticket purchase goes in
the drawer, the chance to win the ultimate field Day's
Gate prize of a Jact nine yout worth fifty grand.
And if that's not good enough, there's also ten thousand
dollars of Stony Creek gear to one.
Speaker 2 (04:38):
Very generous. You want to get into that. That is
a fantastic opportunity there. I've been driving to Jack T
nine and its serious for the kit all with those
AI and technology and it's a fantastic drive. So being
to one with every ticket purchased to the event.
Speaker 1 (04:58):
Is field Day's full? Can you take any more exhibitors
or is it too late?
Speaker 2 (05:01):
We're pretty full, but let's take a few more exhibits.
Let's let's make sure we get a fill more people
in there. So if you're still can reach out to
our team online, we can we can do something for you.
Speaker 1 (05:14):
Hey, just are we before we give away the tickets?
What's your background? Because I know you literally beat a
cast of thousands for this role. Big shoes to fill
Peen Nations.
Speaker 2 (05:24):
Well, a big shuites to film. But I think you
know I I saw the opportunity, I put my hand up,
and I think a bit of courage goes to the
field Day's board. I'm not from Agie business background. I
come from a major event background, and you know your
listeners will be familiar with Fief for Supercars, America's Cup.
I mean those events, aren't there complex stakeholders yet to
(05:48):
have shareholder a turn whatever that may be. So for
us at the Field Society, I've got some big shoes
to film, but I'm a lot of ambition for the Society.
I think you know we're in a good place. We
need to continuously improve and showcase the Angi Business Final
in New Zealand. That's for the world and that's the opportunity.
Speaker 1 (06:10):
Okay. Richard Loondras, congratulations on your new role. You've only
been in a month. Look forward to meeting you in
person in about five weeks time.
Speaker 2 (06:19):
Thanks Jamie,
I wonder if our next guest remembers true Bliss. He's
the new chief executive of Field Days. He's been in
the job just a month. His name is Richard Lindrews. Hello, Richard,
welcome to the country. Great to catch up with you,
looking forward to meeting you at Field Days. Do you
remember True Bliss?
Speaker 2 (00:18):
Absolutely, Jamie Trueblis so cotton On stay there late nineties,
Thanks for the intro.
Speaker 1 (00:24):
Well, Meghan A Latini was in there? Who else? Who
was the one that married matthew Ridge? Was that Carly Binding?
Was that Erica? I can't remember. I don't know. I
don't know True Bliss as well as I know the
Spice girls. Anyhow, Look, I want to congratulate the marketing
department Richard at Field Days because this year's theme, I think,
(00:46):
as a cracker, you've gone with the ultimate mullet strategy
for field Days this year. Business in the front, party
in the back, and that's all about informing and entertaining
people at.
Speaker 2 (00:59):
Fieldal absolutely the team of mail and I think it's
an Australia that everyone can understand. So we do have
business at the front, serious business as you know. And
then also for the party in the back with lots
of new innovations and entertainment areas for everyone.
Speaker 1 (01:16):
So are you taking credit for this wonderful marketing initiative.
Speaker 2 (01:19):
I love to, but not going to because it's well
before my time. But you know, I'm really pleased that
we have such an innovative team here to lead that strategy.
Speaker 1 (01:28):
Yeah, okay, Well it's all about it is business at
the front or in the front as you say, and
party at the back, the old mullets sort of thing.
But it is all about and I know it's a
sort of a tired cliche, it's all about innovation, technology
and new shiny things for farmers, even if they're only
tire kicking to have a look at. But I think
the most valuable part of Field Days, regardless of what
(01:50):
you're there to buy or not to buy, is the
networking opportunity.
Speaker 2 (01:54):
Absolutely. I mean a few days is a long term event.
Legis event, so you have to keep innovating and improving
and in terms of what you're delivering for everyone, but
it's the agribusiness platform for New Zealand selling new zone
to the world. To getting the networking done annually is
(02:16):
the key for us, and so we're really proud to
keep doing that. With me coming on board, hopefully I
could take it to another level.
Speaker 1 (02:23):
Well, let's look at some of the new innovations at
field Days this year. I like this one.
Speaker 2 (02:27):
The drone zone absolutely, the drone zone we've got also
the Field Days ten Talks association with the University of Okto.
Also you've got the spotlight on wad this here. So
we're all new in terms of that be in the
front of the haircut. But added to that, you know,
we come back again to our Field Day's hubs and
our real advocacy and forest ring careers. So lot's going
(02:51):
on four days Wednesday, the limit to drink right through
the fourteenth tod and so book you buy your tickets see.
Speaker 1 (03:00):
Us tickets officially on sale was today, they've come out today. Yeah,
so I'm assuming it'll be like cashless again. You literally
have to buy your tickets before you get there.
Speaker 2 (03:13):
Well, yeah, I think that's what we want people to do.
So there's no we don't have a problem for curing here.
As we know, it's a big event. We have the
Wednesday Thursdays, a lot of internal meetings, but then to
go towards the weekend, so we're really keen for you
to pre purchase or make you this things a bit
easier and you're talked about party at the back before
we have the field Day's Family Fund z own opening
(03:34):
up the Heritage Village again, we have Super Sad Day.
We campaign with exhibits to deliver some good pricing in
those field days excuse of office. But also we have
the legacy programs such as the fifty year anniversary of
the tractible association with PTS Logistics, so all the good
things that we've come to mind over time, but innovating
continually PTS Logistics.
Speaker 1 (03:56):
That's a great key week company, if you don't mind
me saying. So, fiftieth anniversary of field Day's tractor pulls.
So that wasn't there obviously on day.
Speaker 2 (04:04):
One, No it wasn't, but such a nice and obviously
last year was in a TMV with my sons and
your partner selves up there and that was great fun,
so good commentary as well.
Speaker 1 (04:15):
That's I enjoy it now as a bit of a carrot,
not a stick, as a bit of a carrot. When
it comes to field Days, every ticket purchase goes in
the drawer, the chance to win the ultimate field Day's
Gate prize of a Jact nine yout worth fifty grand.
And if that's not good enough, there's also ten thousand
dollars of Stony Creek gear to one.
Speaker 2 (04:38):
Very generous. You want to get into that. That is
a fantastic opportunity there. I've been driving to Jack T
nine and its serious for the kit all with those
AI and technology and it's a fantastic drive. So being
to one with every ticket purchased to the event.
Speaker 1 (04:58):
Is field Day's full? Can you take any more exhibitors
or is it too late?
Speaker 2 (05:01):
We're pretty full, but let's take a few more exhibits.
Let's let's make sure we get a fill more people
in there. So if you're still can reach out to
our team online, we can we can do something for you.
Speaker 1 (05:14):
Hey, just are we before we give away the tickets?
What's your background? Because I know you literally beat a
cast of thousands for this role. Big shoes to fill
Peen Nations.
Speaker 2 (05:24):
Well, a big shuites to film. But I think you
know I I saw the opportunity, I put my hand up,
and I think a bit of courage goes to the
field Day's board. I'm not from Agie business background. I
come from a major event background, and you know your
listeners will be familiar with Fief for Supercars, America's Cup.
I mean those events, aren't there complex stakeholders yet to
(05:48):
have shareholder a turn whatever that may be. So for
us at the Field Society, I've got some big shoes
to film, but I'm a lot of ambition for the Society.
I think you know we're in a good place. We
need to continuously improve and showcase the Angi Business Final
in New Zealand. That's for the world and that's the opportunity.
Speaker 1 (06:10):
Okay. Richard Loondras, congratulations on your new role. You've only
been in a month. Look forward to meeting you in
person in about five weeks time.
Speaker 2 (06:19):
Thanks Jamie,
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