July 20, 2025 • 6 mins
An outspoken Hawke’s Bay farmer is up in arms about NZ Rugby selling synthetic beanies instead of woollen ones.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
That is a day for indignant outrage today on the country.
You've already heard about finance, taxonomy, don't start me on
that one. Now there's outraged that the All Blacks are
selling acrylic or synthetic beanies rather than woolen ones. And
someone who is right up in arms about this is
well known Hooks Pay Farmer, and oh can I call
(00:22):
you a social media star, Mark Warren? You're not backward
and coming forward expressing your views. So you and your
mate at norsewhere Tim Dean have been on this one,
and are you getting some traction within the All Blacks.
Speaker 2 (00:36):
Somebody said, we've had more tracks here, Jamie than a
D eight caterpillar. It actually came out of my goode BK.
Bridget Kert, who's a staunch woolf supporter. Her dad was
a great mentor Tom Aison, had a parental stud very
active in the wall industry. And BK was at the
test out there in the corporate box and she was
(00:56):
horrified to be given an acrylic beanie and she said,
I'm going to thraight away. I said, no, BK, waste
not want not. Farmers don't waste. And I said, why
don't you use as a fire starter because it's full
of oil and it'll be a cracker at that so
bingo next minute, as opposed to doing the social media
of a five being lit with a croylic beanie and
(01:17):
it's gone. It's exploded like a bonfire.
Speaker 1 (01:20):
Now, hang on, hang on, Mike, let's go back a step.
Bridget Kirk. That name rings the bell, doesn't she the
better half of the current New Zealand rugby chairman David Kirk.
Speaker 2 (01:32):
I think you're very close to that. Oh well, I think.
Speaker 1 (01:34):
I'm very close to the action. I hope she's chewing
the chairman's ear.
Speaker 2 (01:38):
I think this might have been one't say anything. I
could be privileged of the inside conversations, but let's just
say BK. Bridget Kirk has New Zealand wall right in
her sight for giving a promo and she deserves full credit.
So she's got if anyone wants to follow her Facebook,
I call it Bridget Kirk's diary. She's absolutely hilarious on
(01:59):
her hosts about docking her three pitt sheep or whatever
they should be using hero as and Didney's quite farming. Anyway,
we'll back on the back on the program. Don't you.
Speaker 1 (02:09):
Yeah, okay, so the beanies there are synthetic rather than woolen.
But I've got to be careful. I don't sound like
an absolute hypocrite here myself, because we were flat out
giving away beanies at field days. I had nothing to
do with the procurement of the mark but then we
were giving them away to farmers and they were good beanies.
But one of them said, well, why aren't she giving
away woolen beanies? And I didn't know the answer, but
(02:31):
I suspect I know the answer from the marketing department.
They're half the price of the woolen ones.
Speaker 2 (02:37):
Yeah, there might be a little bit of that. I
had the same. I had one sent to me for
rights Is at one stage write some PG doub whatever
the other week, and I sent that back with a
very fisthy email to their marketing manager and told her
his their degree in how to do his job properly.
I had one from probably Brokers and a synthetic one
and to give I think was Conrad Wilshire or pat
Porters's credit. They had a wall and one especially made
(02:59):
for me replaced it. Then I had one from Osprey,
I think it was Osprey about sheep measles, and to
be fair, the very good girl in there was very
apologetic and hadn't realized. Tim Dean really nailed it when
he wrote to the Rugby Union and he said, you
don't know what you don't know, and he's explained it
(03:19):
a very positive term. We could be negative, but we've
got some real positive stuff going on here. And you
know a lot of people are saying absolutely all blacks abs.
The All Blacks were founded on the backs of the sheep.
I mean, players were sheep, farmers, wall brokers, sharers, stock agents,
(03:40):
and they're horrified to think that. You know, they've been
peddled synthetic products. They're not supporting the hand that feeds them.
Speaker 1 (03:47):
Well, my favorite all Black team of all time Mark
and you and I are of a similar generation, the
nineteen sixty seven All Blacks to Britain and France. They
couldn't go to Ireland because of foot and mouth outbreak,
and I think of Sir Brian Lahore Pine Tree meads. Yeah,
they'll be. They'll be doing some assaults on their graves,
the pair of them, I reckon.
Speaker 2 (04:06):
I've said that already. What would Sad Colin and and
bjsay and I think we're also trying to get to
end to Patrick and there would be there would be
another line to get him to come in and have
a good busy comment. Anyway, we've coined the term bad
Bernie crilic beanies and you know this has got some
huge potential. You know, it's it's got legs to start
(04:30):
the wall revolution. Lamb and Beef have turned around, which
is great having a wall. And remember New Zealand's economy
is not flash We need that support. So yeah, I
just I just say thank you, Jamie. We just want
to ram home the message that wall make the all
baby's the best possible and we don't want the fans
to be fleece on the process.
Speaker 1 (04:51):
Okay, you make Tim Dean at norsewere he's a smart operator.
Can he make a woolen beanie that's competitive price wise
with the synthetic one.
Speaker 2 (05:01):
I think he's working on that and it'd be a
really good interview. I don't want to take the wind
down of his sales, but look, he's onto it, and
I mean he's brilliant, brilliant got of marketing. Over the
weekend he had a little he must have made up
a woolen bean. He put a rugby ball over it
and had someone cut a conversion through the posts, and
I said, well, we're trying very hard to front the
(05:23):
conversion the wall absolutely fantastic.
Speaker 1 (05:25):
Just before I let you go, because I know you're
you're outspoken on social media, Mark Warren, what do you
think of the Center for Sustainable Finance and their equitable,
inclusive financial system that enables a resilient, sustainable atl row
in New Zealand? Are you right behind that?
Speaker 2 (05:43):
Right behind it? No, well then you has we're right
behind it's kick it hard now, asked Jamie. This is
I do not say that we're on public radio. Bloody ridiculous.
What I said on the media on this morning. The
pointers to the committee, we need a quality farmer on there,
not any old farmer. They need to learn the trick
from an old farm dog that learn if you bite
(06:05):
the hand that feeds you, you don't get fed, and
eventually you starve. And they are biting the hand that
feeds them, and eventually they'll starve. But I mean, there's
the revolution coming to get rid of these muppets, and
there will be no sympathy to idiotic and wokeness, and
they'll starve and that that's just tough. They've asked for it.
The lucky thing is, the very good positive out of
(06:28):
this is that they've shown their hands in nine certain
terms and they can't say no, you misunderstood us. They've
been crystal clear not what they're trying to do, and
they forget how food has grown.
Speaker 1 (06:39):
Mark Warren, love you work. Thanks for your time today
on the country right away at thanks very much.
Speaker 2 (06:43):
Look about
That is a day for indignant outrage today on the country.
You've already heard about finance, taxonomy, don't start me on
that one. Now there's outraged that the All Blacks are
selling acrylic or synthetic beanies rather than woolen ones. And
someone who is right up in arms about this is
well known Hooks Pay Farmer, and oh can I call
(00:22):
you a social media star, Mark Warren? You're not backward
and coming forward expressing your views. So you and your
mate at norsewhere Tim Dean have been on this one,
and are you getting some traction within the All Blacks.
Speaker 2 (00:36):
Somebody said, we've had more tracks here, Jamie than a
D eight caterpillar. It actually came out of my goode BK.
Bridget Kert, who's a staunch woolf supporter. Her dad was
a great mentor Tom Aison, had a parental stud very
active in the wall industry. And BK was at the
test out there in the corporate box and she was
(00:56):
horrified to be given an acrylic beanie and she said,
I'm going to thraight away. I said, no, BK, waste
not want not. Farmers don't waste. And I said, why
don't you use as a fire starter because it's full
of oil and it'll be a cracker at that so
bingo next minute, as opposed to doing the social media
of a five being lit with a croylic beanie and
(01:17):
it's gone. It's exploded like a bonfire.
Speaker 1 (01:20):
Now, hang on, hang on, Mike, let's go back a step.
Bridget Kirk. That name rings the bell, doesn't she the
better half of the current New Zealand rugby chairman David Kirk.
Speaker 2 (01:32):
I think you're very close to that. Oh well, I think.
Speaker 1 (01:34):
I'm very close to the action. I hope she's chewing
the chairman's ear.
Speaker 2 (01:38):
I think this might have been one't say anything. I
could be privileged of the inside conversations, but let's just
say BK. Bridget Kirk has New Zealand wall right in
her sight for giving a promo and she deserves full credit.
So she's got if anyone wants to follow her Facebook,
I call it Bridget Kirk's diary. She's absolutely hilarious on
(01:59):
her hosts about docking her three pitt sheep or whatever
they should be using hero as and Didney's quite farming. Anyway,
we'll back on the back on the program. Don't you.
Speaker 1 (02:09):
Yeah, okay, so the beanies there are synthetic rather than woolen.
But I've got to be careful. I don't sound like
an absolute hypocrite here myself, because we were flat out
giving away beanies at field days. I had nothing to
do with the procurement of the mark but then we
were giving them away to farmers and they were good beanies.
But one of them said, well, why aren't she giving
away woolen beanies? And I didn't know the answer, but
(02:31):
I suspect I know the answer from the marketing department.
They're half the price of the woolen ones.
Speaker 2 (02:37):
Yeah, there might be a little bit of that. I
had the same. I had one sent to me for
rights Is at one stage write some PG doub whatever
the other week, and I sent that back with a
very fisthy email to their marketing manager and told her
his their degree in how to do his job properly.
I had one from probably Brokers and a synthetic one
and to give I think was Conrad Wilshire or pat
Porters's credit. They had a wall and one especially made
(02:59):
for me replaced it. Then I had one from Osprey,
I think it was Osprey about sheep measles, and to
be fair, the very good girl in there was very
apologetic and hadn't realized. Tim Dean really nailed it when
he wrote to the Rugby Union and he said, you
don't know what you don't know, and he's explained it
(03:19):
a very positive term. We could be negative, but we've
got some real positive stuff going on here. And you
know a lot of people are saying absolutely all blacks abs.
The All Blacks were founded on the backs of the sheep.
I mean, players were sheep, farmers, wall brokers, sharers, stock agents,
(03:40):
and they're horrified to think that. You know, they've been
peddled synthetic products. They're not supporting the hand that feeds them.
Speaker 1 (03:47):
Well, my favorite all Black team of all time Mark
and you and I are of a similar generation, the
nineteen sixty seven All Blacks to Britain and France. They
couldn't go to Ireland because of foot and mouth outbreak,
and I think of Sir Brian Lahore Pine Tree meads. Yeah,
they'll be. They'll be doing some assaults on their graves,
the pair of them, I reckon.
Speaker 2 (04:06):
I've said that already. What would Sad Colin and and
bjsay and I think we're also trying to get to
end to Patrick and there would be there would be
another line to get him to come in and have
a good busy comment. Anyway, we've coined the term bad
Bernie crilic beanies and you know this has got some
huge potential. You know, it's it's got legs to start
(04:30):
the wall revolution. Lamb and Beef have turned around, which
is great having a wall. And remember New Zealand's economy
is not flash We need that support. So yeah, I
just I just say thank you, Jamie. We just want
to ram home the message that wall make the all
baby's the best possible and we don't want the fans
to be fleece on the process.
Speaker 1 (04:51):
Okay, you make Tim Dean at norsewere he's a smart operator.
Can he make a woolen beanie that's competitive price wise
with the synthetic one.
Speaker 2 (05:01):
I think he's working on that and it'd be a
really good interview. I don't want to take the wind
down of his sales, but look, he's onto it, and
I mean he's brilliant, brilliant got of marketing. Over the
weekend he had a little he must have made up
a woolen bean. He put a rugby ball over it
and had someone cut a conversion through the posts, and
I said, well, we're trying very hard to front the
(05:23):
conversion the wall absolutely fantastic.
Speaker 1 (05:25):
Just before I let you go, because I know you're
you're outspoken on social media, Mark Warren, what do you
think of the Center for Sustainable Finance and their equitable,
inclusive financial system that enables a resilient, sustainable atl row
in New Zealand? Are you right behind that?
Speaker 2 (05:43):
Right behind it? No, well then you has we're right
behind it's kick it hard now, asked Jamie. This is
I do not say that we're on public radio. Bloody ridiculous.
What I said on the media on this morning. The
pointers to the committee, we need a quality farmer on there,
not any old farmer. They need to learn the trick
from an old farm dog that learn if you bite
(06:05):
the hand that feeds you, you don't get fed, and
eventually you starve. And they are biting the hand that
feeds them, and eventually they'll starve. But I mean, there's
the revolution coming to get rid of these muppets, and
there will be no sympathy to idiotic and wokeness, and
they'll starve and that that's just tough. They've asked for it.
The lucky thing is, the very good positive out of
(06:28):
this is that they've shown their hands in nine certain
terms and they can't say no, you misunderstood us. They've
been crystal clear not what they're trying to do, and
they forget how food has grown.
Speaker 1 (06:39):
Mark Warren, love you work. Thanks for your time today
on the country right away at thanks very much.
Speaker 2 (06:43):
Look about
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