January 23, 2025 • 7 mins
This dynamic young Australian Ag Influencer (700k followers) and businesswoman has a boundless passion for farming.
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Episode Transcript
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Speaker 1 (00:00):
So Michelle wat my producers always on the lookout for
someone interesting to talk to, and she said to me
last night, actually she dropped me a text. She said,
I've found this really interesting young woman in Australia who's
an egg influencer and a real mover and shaker in
the world of agricultural business. The name is Zoe Carty.
You should have a chat to her. And I thought,
well why not. So here you go, Zoe. I've read
(00:22):
your bio gee, You've squeezed a lot into your twenty
six years. How do you become an egg influencer?
Speaker 2 (00:28):
Yeah, So it kind of happened by coincidence. I left
high school, I entered the horse industry and had an
accident there and decided to step into agriculture instead. I
did study it a little bit in high school, and
I had a little Facebook page more for family and
friends to kind of follow my tubbles because I was
up in the River Ana, which is in central or
(00:50):
southern New South Wales, and would share kind of content
to that. And I hadn't made of mind reach out
and say, oh, you should make a like a video
of all your content together and post that. And I
think when I posted. It was six hundred, six hundred
likes on my Facebook page and within a couple of
days that went viral and I had, you know, I
think it was twenty or fifty thousand people all of
(01:12):
a sudden, and it's really caught on, and yeah, it
just really went back then it was quite rare to
see not only a female on farm, but you know,
just that comedy side of things and starting to show
people the side of agriculture that tend to you know,
it was a bit hidden away to the side. So
it kind of took off and yeah, it's just been
(01:32):
a rolling ball since then.
Speaker 1 (01:33):
I guess well, Facebook, I see you've got like one
hundred and twenty thousand followers now, Instagram eighty thousand, TikTok
and that's the go too, I'm told two hundred and
eighty thousand followers. So you have a huge digital footprint
across the tezzi.
Speaker 2 (01:49):
Yeah, including I think through all of my through all
of my social media's it's just under seven hundred thousand
across the board.
Speaker 1 (01:58):
Wow. Okay, So are you country born and bred? Have
you always been a country girl?
Speaker 2 (02:05):
So? I was born raised in Geelong and about the
closest to farming and agriculture. My parents bought fire bakers
when I was in year eight and went on from there,
and I mainly had horses though, like we didn't have
any stock or anything, so that was about as close
as I got. I studied agriculture. My grandfather did have
land and sold up during the early two thousands. Throughout
(02:28):
I remember, I briefly remember a handful of cows, but
I wouldn't nowhere near class that is coming from the land.
So no, not at all. I just developed this passion
for agriculture after I left high school.
Speaker 1 (02:40):
Really, did you do tertiary education? Have you got tertiary
qualifications and agriculture or have you done it the practical way?
Speaker 2 (02:48):
I've done my search to a agriculture. I did that
through high school was beneficial, but I found when I
stepped onto a farm it wasn't. It didn't match up,
which is I do a lot of advocating for trying
to change a lot of the educational content because I
feel it doesn't really match up with what's on farm
(03:10):
realistically now these days. So it was a little bit
of a shock to the system thinking oh, yeah, I
know the basics and heading out onto farm and going,
oh my god, this is way out of my depth.
Speaker 1 (03:20):
Is it hard to get young kids or young people,
should I say young adults in Australia interested in taking
agriculture that they are regular Australian Correspondent's a guy called
Chris Russell who's involved with a school in Sydney, a
well to do school called Barker College, and they've got
the biggest egg class I think in Australia, So they're
really pushing it. What about the other schools.
Speaker 2 (03:43):
I don't think agriculture and getting people interested in it
is the issue. I think the problem we're seeing at
the moment is kids are hitting this wall where they
can't find those entry level jobs, and that's kind of
the issue we're seeing. I know, I get probably near
one hundred messages a month to just my socials about
(04:05):
how do I get into the industry? Where do I
find my first job? You know I studied it. I
can't get my foot in the door. So the passion
is there, and I think, you know, we've seen a
massive take off worldwide. I want to say, with things
like Yellowstone and all these country themed you know, promotions,
is we're seeing we are seeing a rise in people
(04:27):
wanting to get into the industry and wanting to study it.
It's just them getting their foot in the door as
the next step putting.
Speaker 1 (04:33):
On your business woman's hat. You run one of Australia's
biggest egg job boards and this is effectively a one
stop shop for people who are looking for a job
in agriculture. How did you get into that?
Speaker 2 (04:47):
I wanted to start this about four years ago when
I was a bit more. I've stuffered a pretty bad injury,
so I can't work on farm anymore. So this is
kind of where this come into it. But back when
I was working more on farm, I found it quite
difficult in time consuming to find jobs as an Australian
in the industry. You know, there are lots of Facebook groups.
(05:07):
They've spread few and fire in between. It's very difficult
to filter through them. You've got other big job boards
that just don't work for the agriculture industry. You've got
hundreds of small ones on recruitment job boards, You've got
hundreds of very industry specific ones. It's unbelievably time consuming.
So I thought to myself, well, I want to not
only see a change to make it easier for people
(05:28):
to find these jobs, Australian and New Zealanders to find
these jobs, but also making it easier for those first
years and these people that are passionate to be able
to find jobs that are suitable for them. So we
do have a first year's category as well to make
it easier for people who are new to the industry.
So there is a lot of support out there for
visa and backpack holders in you know, along this kind
(05:50):
of line, but we're seeing a lack of support for
actual Australians and New Zealanders as well to be able
to find these jobs. So that's kind of focus is
mainly permanent Australian residents, which also falls under you New
Zealand workers because of the same rights. So we don't
really we're helping more our locals to find positions and
(06:12):
just making a lot easier and simpler for workers to
find jobs in one place, and it's built for the industry,
which is important.
Speaker 1 (06:22):
Okay. Zoe Carter with us egg influencer from across the Testament.
One final question for you being an influencer, are you
all over Australia Day and the campaign to get Aussie's
to Eat lamb? Because you do it brilliant annually, you
do a brilliant Australia Day Lamb ad did you did
you like this year's one, the ripoff of poor old Reagun.
Speaker 2 (06:45):
I did like it, A had a bit of a laugh.
I think it's a very Australian ad. I do like
the bit of comedy twist that they continue to put
into two adverts, especially the Lamb one, so I think
it was a great advert. It's good to see them
still sticking to their guns and going along the same
lines with that little bit of comedy. It's always goes
a long way.
Speaker 1 (07:06):
I think will you be eating Lamb on Sunday?
Speaker 2 (07:09):
I will? I love my Lamb? I yeah, you can't
get enough of it. There's nothing quite like it, is there?
Speaker 1 (07:15):
No, Well, we're encouraging everyone in New Zealand here Zoe
to eat lamb on February fifteen. That is our National
Lamb Day. We're counting down towards that one. Hey, listen,
you've been great to chat to. Thank you very much
for some of your time. People want to find out
what they can what you do, they can just google
Zoe Carter because you're omnipresent on all social media channels.
(07:37):
Thanks for some of your time, Zoe, it's been a pleasure.
Speaker 2 (07:40):
No, thank you very much and you have a good one.
So Michelle wat my producers always on the lookout for
someone interesting to talk to, and she said to me
last night, actually she dropped me a text. She said,
I've found this really interesting young woman in Australia who's
an egg influencer and a real mover and shaker in
the world of agricultural business. The name is Zoe Carty.
You should have a chat to her. And I thought,
well why not. So here you go, Zoe. I've read
(00:22):
your bio gee, You've squeezed a lot into your twenty
six years. How do you become an egg influencer?
Speaker 2 (00:28):
Yeah, So it kind of happened by coincidence. I left
high school, I entered the horse industry and had an
accident there and decided to step into agriculture instead. I
did study it a little bit in high school, and
I had a little Facebook page more for family and
friends to kind of follow my tubbles because I was
up in the River Ana, which is in central or
(00:50):
southern New South Wales, and would share kind of content
to that. And I hadn't made of mind reach out
and say, oh, you should make a like a video
of all your content together and post that. And I
think when I posted. It was six hundred, six hundred
likes on my Facebook page and within a couple of
days that went viral and I had, you know, I
think it was twenty or fifty thousand people all of
(01:12):
a sudden, and it's really caught on, and yeah, it
just really went back then it was quite rare to
see not only a female on farm, but you know,
just that comedy side of things and starting to show
people the side of agriculture that tend to you know,
it was a bit hidden away to the side. So
it kind of took off and yeah, it's just been
(01:32):
a rolling ball since then.
Speaker 1 (01:33):
I guess well, Facebook, I see you've got like one
hundred and twenty thousand followers now, Instagram eighty thousand, TikTok
and that's the go too, I'm told two hundred and
eighty thousand followers. So you have a huge digital footprint
across the tezzi.
Speaker 2 (01:49):
Yeah, including I think through all of my through all
of my social media's it's just under seven hundred thousand
across the board.
Speaker 1 (01:58):
Wow. Okay, So are you country born and bred? Have
you always been a country girl?
Speaker 2 (02:05):
So? I was born raised in Geelong and about the
closest to farming and agriculture. My parents bought fire bakers
when I was in year eight and went on from there,
and I mainly had horses though, like we didn't have
any stock or anything, so that was about as close
as I got. I studied agriculture. My grandfather did have
land and sold up during the early two thousands. Throughout
(02:28):
I remember, I briefly remember a handful of cows, but
I wouldn't nowhere near class that is coming from the land.
So no, not at all. I just developed this passion
for agriculture after I left high school.
Speaker 1 (02:40):
Really, did you do tertiary education? Have you got tertiary
qualifications and agriculture or have you done it the practical way?
Speaker 2 (02:48):
I've done my search to a agriculture. I did that
through high school was beneficial, but I found when I
stepped onto a farm it wasn't. It didn't match up,
which is I do a lot of advocating for trying
to change a lot of the educational content because I
feel it doesn't really match up with what's on farm
(03:10):
realistically now these days. So it was a little bit
of a shock to the system thinking oh, yeah, I
know the basics and heading out onto farm and going,
oh my god, this is way out of my depth.
Speaker 1 (03:20):
Is it hard to get young kids or young people,
should I say young adults in Australia interested in taking
agriculture that they are regular Australian Correspondent's a guy called
Chris Russell who's involved with a school in Sydney, a
well to do school called Barker College, and they've got
the biggest egg class I think in Australia, So they're
really pushing it. What about the other schools.
Speaker 2 (03:43):
I don't think agriculture and getting people interested in it
is the issue. I think the problem we're seeing at
the moment is kids are hitting this wall where they
can't find those entry level jobs, and that's kind of
the issue we're seeing. I know, I get probably near
one hundred messages a month to just my socials about
(04:05):
how do I get into the industry? Where do I
find my first job? You know I studied it. I
can't get my foot in the door. So the passion
is there, and I think, you know, we've seen a
massive take off worldwide. I want to say, with things
like Yellowstone and all these country themed you know, promotions,
is we're seeing we are seeing a rise in people
(04:27):
wanting to get into the industry and wanting to study it.
It's just them getting their foot in the door as
the next step putting.
Speaker 1 (04:33):
On your business woman's hat. You run one of Australia's
biggest egg job boards and this is effectively a one
stop shop for people who are looking for a job
in agriculture. How did you get into that?
Speaker 2 (04:47):
I wanted to start this about four years ago when
I was a bit more. I've stuffered a pretty bad injury,
so I can't work on farm anymore. So this is
kind of where this come into it. But back when
I was working more on farm, I found it quite
difficult in time consuming to find jobs as an Australian
in the industry. You know, there are lots of Facebook groups.
(05:07):
They've spread few and fire in between. It's very difficult
to filter through them. You've got other big job boards
that just don't work for the agriculture industry. You've got
hundreds of small ones on recruitment job boards, You've got
hundreds of very industry specific ones. It's unbelievably time consuming.
So I thought to myself, well, I want to not
only see a change to make it easier for people
(05:28):
to find these jobs, Australian and New Zealanders to find
these jobs, but also making it easier for those first
years and these people that are passionate to be able
to find jobs that are suitable for them. So we
do have a first year's category as well to make
it easier for people who are new to the industry.
So there is a lot of support out there for
visa and backpack holders in you know, along this kind
(05:50):
of line, but we're seeing a lack of support for
actual Australians and New Zealanders as well to be able
to find these jobs. So that's kind of focus is
mainly permanent Australian residents, which also falls under you New
Zealand workers because of the same rights. So we don't
really we're helping more our locals to find positions and
(06:12):
just making a lot easier and simpler for workers to
find jobs in one place, and it's built for the industry,
which is important.
Speaker 1 (06:22):
Okay. Zoe Carter with us egg influencer from across the Testament.
One final question for you being an influencer, are you
all over Australia Day and the campaign to get Aussie's
to Eat lamb? Because you do it brilliant annually, you
do a brilliant Australia Day Lamb ad did you did
you like this year's one, the ripoff of poor old Reagun.
Speaker 2 (06:45):
I did like it, A had a bit of a laugh.
I think it's a very Australian ad. I do like
the bit of comedy twist that they continue to put
into two adverts, especially the Lamb one, so I think
it was a great advert. It's good to see them
still sticking to their guns and going along the same
lines with that little bit of comedy. It's always goes
a long way.
Speaker 1 (07:06):
I think will you be eating Lamb on Sunday?
Speaker 2 (07:09):
I will? I love my Lamb? I yeah, you can't
get enough of it. There's nothing quite like it, is there?
Speaker 1 (07:15):
No, Well, we're encouraging everyone in New Zealand here Zoe
to eat lamb on February fifteen. That is our National
Lamb Day. We're counting down towards that one. Hey, listen,
you've been great to chat to. Thank you very much
for some of your time. People want to find out
what they can what you do, they can just google
Zoe Carter because you're omnipresent on all social media channels.
(07:37):
Thanks for some of your time, Zoe, it's been a pleasure.
Speaker 2 (07:40):
No, thank you very much and you have a good one.
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