Episode Transcript
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Speaker 1 (00:01):
The Future.
Speaker 2 (00:01):
Innovation Week on the Country with herd Eye Daily scoring
of body condition powered by Mei. We are wrapping Innovation
Week here on the Country courtesy of heard Eye with
some young innovators. You've got to admire the enthusiasm of youth.
Four girls are in the studio here. They're at Saint
Hilda's College here in Dunedin. Their product is called Leather Restore.
(00:25):
Their companies called Nature's Prime. They are entering the Young
Enterprise Business Awards Chief Executive because they've all got a title.
Is Ali Templeton from good Farming Stock and the strath Tiri. Alie,
tell us a wee bit about your product, Leather Restore.
Speaker 1 (00:40):
Nature's Primarily. The Restore is a New Zealand made leather
conditioner made from ingredients from the New Zealand primary industries.
It's made to care for all different types of leather,
from your Iron Williams boots to your high end furniture.
Speaker 2 (00:58):
Now it's made from beeswack lanelin, avocado oil, sunflower oil.
And what I really like what you've done about your product,
Leather Restore, is you've made some use for strong wool.
You've got some wool hair, You're using that as your applicator.
The marketing manager, she's a Riversdale girl. I used to
play rugby with her father, Meg Miller. Hey Meg, whose
(01:20):
idea was it to come up with the wool applicator?
Speaker 3 (01:24):
Ah, the wool applicator, So it's been used for a
different product and we just found a new new use
for it.
Speaker 2 (01:31):
So you were very insistent that you would use products
from the New Zealand primary sector and as I said, beeswax, lanoline,
avocado oil, the growlers will be happy there and the
sunflower oil. Whose idea was it to come up with
this recipe? Because we've got another couple in the studio
as well as you, to Grea and Emmy, we all.
Speaker 3 (01:51):
Wanted to use natural New Zealand ingredients, so we researched
it and came up with the recipe. We tried out
multiple different ones till we found the one that we
thought worked best and looked the best.
Speaker 2 (02:03):
Now I'm going to try this on my RM Williams
boots very shortly, and I'm going to be tough on
you girls, because when you buy the RM Williams boots,
they normally upsell you, which is good marketing to buy
some of their product to put into your boots, because
you've spent a fortune on your boots, so you've got
to put the RM Williams product on it. How do
you reckon yours compares Meg?
Speaker 3 (02:23):
I think has this way better.
Speaker 2 (02:24):
Ellie. Let's welcome you back in. We've introduced you to
some of our marketing team down the back of the
building and they've given you some ideas on how to
market and get your product out there to the great unwashed,
no pun intended. So what is your plan? What is
your marketing plan? Because you're in the regional finals of
the Young Enterprise Business Awards now you're hoping to make
(02:44):
it through to the national finals.
Speaker 1 (02:45):
So we're hoping to continue on with their marketing and
we'd love to get into some retailers in Dunedin and
across sort of New Zealand or the South Island. Didn't
we target like a rural community, but I also want
to reach out to people from more urban areas sort
of to promote ingredients from the primary industries.
Speaker 2 (03:08):
So obviously the RM Williams boots are a great example,
but you're also looking at the equestrian industry.
Speaker 1 (03:15):
Yes, air product seems to work well for a questrian
gear which I've tested on my own and also from
furniture right through the RM Williams.
Speaker 2 (03:25):
Boots meg Miller. But you hop back on the mic.
You're the marketing manager. What is the price point for
your product?
Speaker 3 (03:32):
So twenty nine to ninety nine is for one hundred
milli container.
Speaker 2 (03:36):
And that includes the applicator.
Speaker 3 (03:37):
No, so the applicators are brought on top of the product.
Speaker 2 (03:41):
Well, there you go, you've upselling you. That's marketing one
oh one. Well done. Well, look, I tell you what
I'm going to do for you, girls, because you've been
kind enough to come in here. You're going to have
to give me one of those or lend me one
of these, and I'm going to chuck it on the
RM Williams Boots. I will give next week on the
country an absolute genuine recommendation or otherwise for your product.
All the best for the future, guys, Thanks for coming on,
(04:03):
Thank you very much for having us