July 27, 2025 • 5 mins
NZ Apples and Pears Inc.'s chief executive gives us an update on the pipfruit industry.
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Speaker 1 (00:00):
Right, let's get into some activity here in New Zealand.
Apples and Pears of course, promotes and represent the New
Zealand pit fruit industry, grows, packers, marketers of course in
our domestic and export markets. CEO of Apples and Pears
is Karen Morris. Good morning, Karen. How are you?
Speaker 2 (00:17):
Good morning? How you doing? Nice to meet you.
Speaker 1 (00:20):
Yeah, good to check, good to check. Where are you today?
Speaker 2 (00:23):
I'm in Hawk's Bay, that's where we're based. But yeah,
heading down to Nelson later tomorrow, of.
Speaker 1 (00:29):
Course we've already headed into the afternoon actually a point
of fact, but sunny Hawk's Bay, that's Kelvin Artramin Country.
And later on we're going to be talking to the
winner of the Kelvin ar Tramine Trophy, Georgia Miller Rugby plant.
That's coming up later in the show. So you but
you're based out of Nelson, that's right, Karen.
Speaker 2 (00:47):
Is it based out of Hawks Bay? But we've got expo, Yeah,
expo this week, which is based on in the Nelson area.
Speaker 1 (00:54):
Okay, So tell us about the export what's coming up?
Speaker 2 (00:56):
Oh, it's quite exciting. Actually, we've taken on board a
lot of feedback from our growers who've said that they
love the opportunity to network, and so this year we're
doing more of an expo field. So we've got lots
of exhibitors, We've got six short, punchy sessions, just really
maximizing the opportunity for people to mingle a network.
Speaker 1 (01:17):
Really yeah, fantastic, that's the way to do it, short
and punchy, lots of information and lots of networking. As
you're saying, time a year though, for our for our
growers and everybody, it's a good time of year to
do this. Is it a bit of a quieter time?
Speaker 2 (01:31):
Yeah, the I mean the exporters are still exporting, but
from a growing perspective, this is probably the off season,
although we might deny that, but yeah, quite a time
of the year really yeah.
Speaker 1 (01:43):
Okay, So what do you you know in terms of
key themes, key things of discussion, what are you looking at.
Speaker 2 (01:51):
There's a fair bit on trade barriers and those you know,
market access issues, but also market access opportunities. We've we've
just finished a big piece of work with KPMG looking
at a little bit of crystal ball, gazing out into
the next five or so years of what market access
could look like. So there's going to be a lot
around that. We've got a piece on water, We've got
(02:13):
a piece on delegations and maximizing the impact of that,
and then finishing up with some electric sustainability work with
Mike Casey.
Speaker 1 (02:22):
Okay, so, oh that'll be interesting with Mike. Always interesting
with Mike Casey. Hey, just that crystal ballgazing. Can you
give us a little bit of insight into what you're
seeing sort of three four, five years down the track? Oh?
Speaker 2 (02:34):
I think probably in terms of market wise, it's a
case of looking at how we do it differently. You know,
if you look back ten years, we do business so
differently than we did even ten years ago. So looking
forward to twenty thirty twenty thirty five, we're going to
have to change how we do it as well as
the markets and how they behave. So there's a little
bit of piece around human behavior as well as the
(02:57):
actual markets themselves.
Speaker 1 (03:00):
Okay, So could you outline perhaps a couple of key challenges.
Speaker 2 (03:06):
Oh, the key challenges for us, if we think of
one that's really front and center at the moment is
India and the FDA negotiations. So that's that would be
you know, a huge win if we could have any
improvements in that with a currently a fifty percent tariff,
So any improvements on that is going to help. And
really it's about piecing together the different parts of the
(03:28):
industry and whose responsibility lies where to double our exports
because we're aiming to be a two billion dollar industry
by twenty thirty five.
Speaker 1 (03:37):
Now, I just want to check in with the good
folk of the Tesman region. How badly affected by the
flooding have the pitpruit grower has been in that area?
Speaker 2 (03:47):
Yeah, it's not been very nice at all. I spent
a couple of days down there last week on the
ground and whilst it's a small amount that is effective
in terms of hectes, those that are affected are badly affected.
So it's certainly for them there is going to be
a bit of a bounce back and a rebuild that's
going to need to be done. But certainly we're working
(04:08):
with hoard end Z to help to help the advocacy
in that space.
Speaker 1 (04:13):
Okay, okay, that's good to hear. Hey, what are some
of the let's say, look at some of the areas
in research and development right now in the fruit industry.
What's happening there. What are you most excited about.
Speaker 2 (04:26):
There's a lot to do with pest and disease resistance,
so there's a lot of management that we do in
the research area for that, and also in the post
harvest as well. We've got a case that we're going
to be looking at at the expo, looking at post
harvest washers and how technology can help that pest and
disease management as well. So there's lots of things all
(04:46):
coming together at once.
Speaker 1 (04:47):
Really any roadblocks and that piston disease area.
Speaker 2 (04:52):
Certainly, the ability to get our hands onto chemistry or
biologicals and that sort of thing is probably and that's
some of the work that we've been doing with the EPA,
and that's yes, that would probably be our biggest barrier
in that space.
Speaker 1 (05:07):
Yeah, because we've had this discussion recently to have me
about Bayo going out and the different you know, the
difficulties facing EPA and the call to the ministry and
the ministers to get active in this particular front. Hey, Karen,
all the best for what Starting thirtieth of July, not
too far away from the big conference in the expo.
Speaker 2 (05:25):
Yep A couple of days time.
Speaker 1 (05:27):
They're fantastic, all the very best for that, and we
look forward to some feedback at a later day. Much appreciated.
Speaker 2 (05:33):
Karen, thank you, Thanks very much, Thanks Hamish, thank you.
Right, let's get into some activity here in New Zealand.
Apples and Pears of course, promotes and represent the New
Zealand pit fruit industry, grows, packers, marketers of course in
our domestic and export markets. CEO of Apples and Pears
is Karen Morris. Good morning, Karen. How are you?
Speaker 2 (00:17):
Good morning? How you doing? Nice to meet you.
Speaker 1 (00:20):
Yeah, good to check, good to check. Where are you today?
Speaker 2 (00:23):
I'm in Hawk's Bay, that's where we're based. But yeah,
heading down to Nelson later tomorrow, of.
Speaker 1 (00:29):
Course we've already headed into the afternoon actually a point
of fact, but sunny Hawk's Bay, that's Kelvin Artramin Country.
And later on we're going to be talking to the
winner of the Kelvin ar Tramine Trophy, Georgia Miller Rugby plant.
That's coming up later in the show. So you but
you're based out of Nelson, that's right, Karen.
Speaker 2 (00:47):
Is it based out of Hawks Bay? But we've got expo, Yeah,
expo this week, which is based on in the Nelson area.
Speaker 1 (00:54):
Okay, So tell us about the export what's coming up?
Speaker 2 (00:56):
Oh, it's quite exciting. Actually, we've taken on board a
lot of feedback from our growers who've said that they
love the opportunity to network, and so this year we're
doing more of an expo field. So we've got lots
of exhibitors, We've got six short, punchy sessions, just really
maximizing the opportunity for people to mingle a network.
Speaker 1 (01:17):
Really yeah, fantastic, that's the way to do it, short
and punchy, lots of information and lots of networking. As
you're saying, time a year though, for our for our
growers and everybody, it's a good time of year to
do this. Is it a bit of a quieter time?
Speaker 2 (01:31):
Yeah, the I mean the exporters are still exporting, but
from a growing perspective, this is probably the off season,
although we might deny that, but yeah, quite a time
of the year really yeah.
Speaker 1 (01:43):
Okay, So what do you you know in terms of
key themes, key things of discussion, what are you looking at.
Speaker 2 (01:51):
There's a fair bit on trade barriers and those you know,
market access issues, but also market access opportunities. We've we've
just finished a big piece of work with KPMG looking
at a little bit of crystal ball, gazing out into
the next five or so years of what market access
could look like. So there's going to be a lot
around that. We've got a piece on water, We've got
(02:13):
a piece on delegations and maximizing the impact of that,
and then finishing up with some electric sustainability work with
Mike Casey.
Speaker 1 (02:22):
Okay, so, oh that'll be interesting with Mike. Always interesting
with Mike Casey. Hey, just that crystal ballgazing. Can you
give us a little bit of insight into what you're
seeing sort of three four, five years down the track? Oh?
Speaker 2 (02:34):
I think probably in terms of market wise, it's a
case of looking at how we do it differently. You know,
if you look back ten years, we do business so
differently than we did even ten years ago. So looking
forward to twenty thirty twenty thirty five, we're going to
have to change how we do it as well as
the markets and how they behave. So there's a little
bit of piece around human behavior as well as the
(02:57):
actual markets themselves.
Speaker 1 (03:00):
Okay, So could you outline perhaps a couple of key challenges.
Speaker 2 (03:06):
Oh, the key challenges for us, if we think of
one that's really front and center at the moment is
India and the FDA negotiations. So that's that would be
you know, a huge win if we could have any
improvements in that with a currently a fifty percent tariff,
So any improvements on that is going to help. And
really it's about piecing together the different parts of the
(03:28):
industry and whose responsibility lies where to double our exports
because we're aiming to be a two billion dollar industry
by twenty thirty five.
Speaker 1 (03:37):
Now, I just want to check in with the good
folk of the Tesman region. How badly affected by the
flooding have the pitpruit grower has been in that area?
Speaker 2 (03:47):
Yeah, it's not been very nice at all. I spent
a couple of days down there last week on the
ground and whilst it's a small amount that is effective
in terms of hectes, those that are affected are badly affected.
So it's certainly for them there is going to be
a bit of a bounce back and a rebuild that's
going to need to be done. But certainly we're working
(04:08):
with hoard end Z to help to help the advocacy
in that space.
Speaker 1 (04:13):
Okay, okay, that's good to hear. Hey, what are some
of the let's say, look at some of the areas
in research and development right now in the fruit industry.
What's happening there. What are you most excited about.
Speaker 2 (04:26):
There's a lot to do with pest and disease resistance,
so there's a lot of management that we do in
the research area for that, and also in the post
harvest as well. We've got a case that we're going
to be looking at at the expo, looking at post
harvest washers and how technology can help that pest and
disease management as well. So there's lots of things all
(04:46):
coming together at once.
Speaker 1 (04:47):
Really any roadblocks and that piston disease area.
Speaker 2 (04:52):
Certainly, the ability to get our hands onto chemistry or
biologicals and that sort of thing is probably and that's
some of the work that we've been doing with the EPA,
and that's yes, that would probably be our biggest barrier
in that space.
Speaker 1 (05:07):
Yeah, because we've had this discussion recently to have me
about Bayo going out and the different you know, the
difficulties facing EPA and the call to the ministry and
the ministers to get active in this particular front. Hey, Karen,
all the best for what Starting thirtieth of July, not
too far away from the big conference in the expo.
Speaker 2 (05:25):
Yep A couple of days time.
Speaker 1 (05:27):
They're fantastic, all the very best for that, and we
look forward to some feedback at a later day. Much appreciated.
Speaker 2 (05:33):
Karen, thank you, Thanks very much, Thanks Hamish, thank you.
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