October 28, 2024 • 5 mins
Alongside Emerson's and Heartland Chips, today we launch The Farmers Pour beer and The Farmers Cut potato chips.
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Episode Transcript
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Speaker 1 (00:00):
First day back on the tools here on the Country,
and what a great show I've chosen to make a
reappearance on because we're launching the Farmer's Poor Bear or
with Emerson's and the Farmers Chips with their friend from
Heartland Ships. Now Heartland Ships have been about since twenty ten,
makes them fourteen years of age. Here at the Country,
(00:22):
we've blown out thirty candles a bit earlier in the year,
but I can't hold a candle to Emerson's who were
celebrating thirty two years in the game. Hey, Greg, Emerson's
Greg Emerson, let me that was a Freudian slip. Let
me try Greg Mensi's from Emerson's. Your second name, Mayles
will be Emerson's Greg. You are the voice of Emerson's
here on the Country. Tell me about the collaboration because
(00:44):
you drove this with the guys from Heartland Chips.
Speaker 2 (00:47):
Well, yeah, when we first heard about the Heartland Chips
were a good client of the Country, we thought, let's
get in touch with them and see what we can
do about joining together. Because and Chips what a perfect match.
Speaker 1 (01:02):
Absolutely, And I'm a bit of a fan of the
old Heartland Chips and and Kyle Miller joins assist the
commercial manager. And one of the reasons, probably the main
reason I'm a fan of the Heartland ships. I love
the flat chip, the big crisp, crunchy flat chip.
Speaker 3 (01:19):
Well, we actually made those chips especially for you, Jane.
Speaker 1 (01:22):
All Right.
Speaker 3 (01:23):
They're actually really really special, So we're really glad to
hear you like them. And they snuck out into the
market last week and the feedback has been absolutely autumn
on them.
Speaker 1 (01:33):
Well, I got messages while I was in the States,
as I say, first day back on the tools from
people are going, what's your ugly mag doing on the
front of a tractor, on the front of a chip packet.
Speaker 3 (01:45):
I think that's what's telling them, Jamie.
Speaker 1 (01:46):
I don't think so. Now there's three flavors, Kyle Miller,
the salt and vinegar, which is your absolute go to
this green onion and I had a sample before I
left of the of the maple bacon that was really good.
Speaker 3 (02:01):
Oh yeah, So making bacon is one of the ones
that we sort of do sort of a unique flavor
to Heartland, and we thought, well, if we're going to
do a co lab with both Emerson's and the Country,
we have to come up with flavors that everyone's going
to love, but something that's a little bit more unique,
just like Emerson's was to be a beer. So maple
bacon was a no brainer for us.
Speaker 1 (02:22):
Greg Mensis, I've apologize for calling you Greg Emerson's, Greg Menzies.
We've matched these Heartland chips up with a beer. It's
called the Farmer's Poor. Tell me about that.
Speaker 2 (02:35):
Yeah, So we had a difficult job because Heartland brought
out three different flavors, and it was really hard to
bring up three different beers. So we've produced a beer
called Farmers Poor Extra Crispy pale Al, and the beer
goes with all three different flavors. It's the perfect pal al,
nice and nice and crispy to go off the crispy chips.
(02:57):
And yeah, it was beautiful.
Speaker 1 (02:59):
What sort of percentage are we talking here, because as
I say, in the States, I tried a lot of bears,
none of them anywhere near as good as your stuff
at Emerson's. But they do do some high percentas over there.
You've got to be careful.
Speaker 2 (03:11):
You do have to be careful. Their tax laws are
a bit different over there, so they can get their
high alcohol down in price. A bit more than we can.
But the farmer's poor as five point four percent, so
perfect session.
Speaker 1 (03:23):
Will be a crispy pale ale to die for. Okay, Kyle,
I thought we were launching this today, but they've been
in the supermarkets I think launched last week. I couldn't
believe how many messages they got on the states about
the chips. What's the feedback you've been getting and what's
the favorite, what's the early favorite?
Speaker 3 (03:40):
Well, funny enough, Well, the thing was it was the
South Island supermarkets that obviously just couldn't wait, and they
released it early to the stores and so probably no
surprise in the South Island green Onions actually coming out
on top at the moment, which is no surprises. A
real Southern flavor that day. One thing's to enjoy down here.
Speaker 1 (04:00):
So maple bacon, green onion, salt and vinegar. They are
the chips from Heartland, from Emerson's, we've got the extra
crispy pal al Greg. On Tuesday, Melbourne Cup Day, we're
going to do a bit of a launch at Emerson's
around lunchtime. Tell me how that plays out.
Speaker 2 (04:14):
So from eleven thirty, I think we're going to start
the launch and we're going to be having your show
produced live from Emerson's from twelve o'clock and then afterwards
we're going to try the Heartland Chips. The farmers cut
chips in a chip sandwich mad with traditional Kiwi dipp
(04:37):
It's a delicacy.
Speaker 1 (04:39):
Well, if it's a chip sandwich, this has to be
white bread.
Speaker 2 (04:42):
Definitely white bread. Yeah, yeah, yeah, we we have to
go a little bit unhealthy for this.
Speaker 1 (04:48):
One, just this one day, Kyle, are you up for that?
Are you up for a chip sandwich?
Speaker 3 (04:53):
I think you're a great I think they're going to
elevate our chips to a whole new level. I'm actually
looking forward to it.
Speaker 1 (04:59):
Hey, Kyle, it was great to meet with you and
Raymond Bowen. So Raymond's the South Canterbury farmer who came
up with the idea of Heartland Ships and we had
a great day filming some videos there or a couple
of months ago, so I'm sure Raymond. Hopefully Raymond will
be joining us as well in Dunedin and I think Greg,
we're also having a launch in Auckland and the Big Smoke.
Speaker 2 (05:20):
Yeah, I think that's on the nineteenth of November. Yeah,
and the Morning Sat tavern. So yeah, we'll do it
all over again.
Speaker 1 (05:27):
More about that in the weeks to come. But Kyle
Miller from Heartland Ships commercial Manager, Greg Menzie's from Emerson's
marketing manager. Hey, thanks for your time, guys, look forward
to seeing you this time in a week's time from
today and we'll be broadcasting live from Emerson's here in Dunedin.
Thanks for your time, Heady.
Speaker 2 (05:46):
Thanks Janning Wade, thank you.
First day back on the tools here on the Country,
and what a great show I've chosen to make a
reappearance on because we're launching the Farmer's Poor Bear or
with Emerson's and the Farmers Chips with their friend from
Heartland Ships. Now Heartland Ships have been about since twenty ten,
makes them fourteen years of age. Here at the Country,
(00:22):
we've blown out thirty candles a bit earlier in the year,
but I can't hold a candle to Emerson's who were
celebrating thirty two years in the game. Hey, Greg, Emerson's
Greg Emerson, let me that was a Freudian slip. Let
me try Greg Mensi's from Emerson's. Your second name, Mayles
will be Emerson's Greg. You are the voice of Emerson's
here on the Country. Tell me about the collaboration because
(00:44):
you drove this with the guys from Heartland Chips.
Speaker 2 (00:47):
Well, yeah, when we first heard about the Heartland Chips
were a good client of the Country, we thought, let's
get in touch with them and see what we can
do about joining together. Because and Chips what a perfect match.
Speaker 1 (01:02):
Absolutely, And I'm a bit of a fan of the
old Heartland Chips and and Kyle Miller joins assist the
commercial manager. And one of the reasons, probably the main
reason I'm a fan of the Heartland ships. I love
the flat chip, the big crisp, crunchy flat chip.
Speaker 3 (01:19):
Well, we actually made those chips especially for you, Jane.
Speaker 1 (01:22):
All Right.
Speaker 3 (01:23):
They're actually really really special, So we're really glad to
hear you like them. And they snuck out into the
market last week and the feedback has been absolutely autumn
on them.
Speaker 1 (01:33):
Well, I got messages while I was in the States,
as I say, first day back on the tools from
people are going, what's your ugly mag doing on the
front of a tractor, on the front of a chip packet.
Speaker 3 (01:45):
I think that's what's telling them, Jamie.
Speaker 1 (01:46):
I don't think so. Now there's three flavors, Kyle Miller,
the salt and vinegar, which is your absolute go to
this green onion and I had a sample before I
left of the of the maple bacon that was really good.
Speaker 3 (02:01):
Oh yeah, So making bacon is one of the ones
that we sort of do sort of a unique flavor
to Heartland, and we thought, well, if we're going to
do a co lab with both Emerson's and the Country,
we have to come up with flavors that everyone's going
to love, but something that's a little bit more unique,
just like Emerson's was to be a beer. So maple
bacon was a no brainer for us.
Speaker 1 (02:22):
Greg Mensis, I've apologize for calling you Greg Emerson's, Greg Menzies.
We've matched these Heartland chips up with a beer. It's
called the Farmer's Poor. Tell me about that.
Speaker 2 (02:35):
Yeah, So we had a difficult job because Heartland brought
out three different flavors, and it was really hard to
bring up three different beers. So we've produced a beer
called Farmers Poor Extra Crispy pale Al, and the beer
goes with all three different flavors. It's the perfect pal al,
nice and nice and crispy to go off the crispy chips.
(02:57):
And yeah, it was beautiful.
Speaker 1 (02:59):
What sort of percentage are we talking here, because as
I say, in the States, I tried a lot of bears,
none of them anywhere near as good as your stuff
at Emerson's. But they do do some high percentas over there.
You've got to be careful.
Speaker 2 (03:11):
You do have to be careful. Their tax laws are
a bit different over there, so they can get their
high alcohol down in price. A bit more than we can.
But the farmer's poor as five point four percent, so
perfect session.
Speaker 1 (03:23):
Will be a crispy pale ale to die for. Okay, Kyle,
I thought we were launching this today, but they've been
in the supermarkets I think launched last week. I couldn't
believe how many messages they got on the states about
the chips. What's the feedback you've been getting and what's
the favorite, what's the early favorite?
Speaker 3 (03:40):
Well, funny enough, Well, the thing was it was the
South Island supermarkets that obviously just couldn't wait, and they
released it early to the stores and so probably no
surprise in the South Island green Onions actually coming out
on top at the moment, which is no surprises. A
real Southern flavor that day. One thing's to enjoy down here.
Speaker 1 (04:00):
So maple bacon, green onion, salt and vinegar. They are
the chips from Heartland, from Emerson's, we've got the extra
crispy pal al Greg. On Tuesday, Melbourne Cup Day, we're
going to do a bit of a launch at Emerson's
around lunchtime. Tell me how that plays out.
Speaker 2 (04:14):
So from eleven thirty, I think we're going to start
the launch and we're going to be having your show
produced live from Emerson's from twelve o'clock and then afterwards
we're going to try the Heartland Chips. The farmers cut
chips in a chip sandwich mad with traditional Kiwi dipp
(04:37):
It's a delicacy.
Speaker 1 (04:39):
Well, if it's a chip sandwich, this has to be
white bread.
Speaker 2 (04:42):
Definitely white bread. Yeah, yeah, yeah, we we have to
go a little bit unhealthy for this.
Speaker 1 (04:48):
One, just this one day, Kyle, are you up for that?
Are you up for a chip sandwich?
Speaker 3 (04:53):
I think you're a great I think they're going to
elevate our chips to a whole new level. I'm actually
looking forward to it.
Speaker 1 (04:59):
Hey, Kyle, it was great to meet with you and
Raymond Bowen. So Raymond's the South Canterbury farmer who came
up with the idea of Heartland Ships and we had
a great day filming some videos there or a couple
of months ago, so I'm sure Raymond. Hopefully Raymond will
be joining us as well in Dunedin and I think Greg,
we're also having a launch in Auckland and the Big Smoke.
Speaker 2 (05:20):
Yeah, I think that's on the nineteenth of November. Yeah,
and the Morning Sat tavern. So yeah, we'll do it
all over again.
Speaker 1 (05:27):
More about that in the weeks to come. But Kyle
Miller from Heartland Ships commercial Manager, Greg Menzie's from Emerson's
marketing manager. Hey, thanks for your time, guys, look forward
to seeing you this time in a week's time from
today and we'll be broadcasting live from Emerson's here in Dunedin.
Thanks for your time, Heady.
Speaker 2 (05:46):
Thanks Janning Wade, thank you.
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