August 18, 2024 • 38 mins
Jamie Mackay talks to Phil Duncan, Anne-Marie Roerink, Tom O'Sullivan, Nigel Woodhead and Blair Drysdale.
See omnystudio.com/listener for privacy information.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Catch all the latest from the land.
Speaker 2 (00:02):
It's the Country Podcast with Jamie McKay thanks to Brent
starkest of the leading agriculture brands.
Speaker 1 (00:12):
When will I know that I really can? We'll do
the well one small town.
Speaker 3 (00:16):
Too to saddle. When it's killing me, when that I
need to look inside, come to believe that better before again?
Much you have to when it's killing me, when you
a million, no that I need to look inside.
Speaker 4 (00:32):
Get a New Zealand and welcome to that country. It's
brought to you by Brandt and the Red Hot Jelly Peppers.
Snow ideal song to kick off today's show. Although we're
in the need in here, by the way, and that
hasn't really settled here at all. There's been a few
weeks skifts, but well we'll try and update the snow
(00:52):
from around the country. Nothing surprising it as August after all.
Drop us a text, tell us how you're getting on
at your place. Nine is our number. We're going to
kick off the show today with our leading where the Man,
while he certainly is on a Monday, Phil Duncan out
of weather Watch, We'll have a look at this polar
vortex that's making its way up the country. Got a
(01:15):
great interview coming up on the show today. I know
because I recorded it a wee bit earlier this morning
because she was in America, Florida. No snow in Florida
at the moment. Animrie row Rink, it's a new it's
the first in our series of global market insights with
silver Fern Farms. This is the Meat Lady. She extols
(01:36):
the virtues as an analyst of meat, and she writes,
she writes a blog called the Power of Meat. You're
going to really enjoy what Anna Marie row Rink has
to say about the prospects future prospects for meat. They're
good and wool. Let's go from meat to wool. Does
Strong wall have a future? Well? Tom O'Sullivan reckons it has.
(01:58):
And he's a Hawks Bay farmer for a chair of
the campaign for wall end Z Trust, and he reckons
the answer is not just carpeting floors. It's looking at
the covering and it's looking, should I say it, covering
the four walls and the ceilings as well. And we're
going to chat to our Southern farmer, pet Panel Nodge
or Woodhead twenty twenty seventeen, young farmer of the year
(02:21):
and a Blair Dry Stale Blocker Award winning Arable Farmer
of course Federated Farmer's Arable Awards on last week. But
let's kick it off with the most important subject of
today and that is of course.
Speaker 1 (02:34):
The weather weather Watch with Elenko passionate about animal health.
Speaker 4 (02:40):
Yes, thank you, Alanko. Phil Duncan from weather Watch. Must
be a good day to be a weather man.
Speaker 5 (02:47):
Yeah, earning my money today. That's a shore and over
the weekend as we track this blast, or the Antarctic
part of it is now sort of it's just brushed
Dunedin and Otaga and it's sort of moving up to
christ Church. And I say sort of because at the
same time that it's moving north, it's been blasted eastwards
out to the Pacific Ocean, and so most of the
(03:10):
truly antarctic stuff is out to our east and we're
actually avoiding the worst of a It could have been
a much worse, colder blast across New Zealand, but we're
getting the edges of it today.
Speaker 4 (03:21):
Well, we've dodged a bullet, but some people would probably
be hoping, or may have been hoping, that we've got
a bullet. Metaphorically of course there fell and I'm talking about,
you know, the likes of ski fields and perhaps more importantly,
snow on the hill. So come springtime it can melt
and fill up our hydro lakes.
Speaker 5 (03:39):
Yeah, you know, the downside about this week is that
even from a ski point of view, is that there
is snow falling on all of our ski fields. This
week may not be very much, but even melt through
a pay who is getting snow from this The downside
is by the end of the week, subtropical or Australian
winds will be coming in. And just think about that.
(04:00):
You know, not many places on Earth can have two
air masses from two totally different continents just a few
days apart. And yet that's what we're getting this week.
And so by the end of the week it'll be warmer, wetter,
and the winds that will be blowing will be like
what the North Island's been getting today. Some in the east,
like hawks Bay have had a really warm past few
days and it's still warm and windy today.
Speaker 4 (04:21):
Yeah. I note that hawks By had record August temperatures.
Speaker 6 (04:26):
I saw that.
Speaker 5 (04:26):
Yeah, it doesn't surprise me, you know that it was
the northwester we had yesterday across the North Island was
very warm. It was partially subtropical, or at least close
to it, and you know, and it was windy. It
was properly windy. Today it's getting cooler as that suddenly
comes up the country and the winds are turning direction
in the North Island and we've got some really big
(04:47):
frosts on the way.
Speaker 7 (04:48):
You know.
Speaker 5 (04:48):
It's quite interesting that parts of Dunedin today Otago Peninsula
minus six, minus seven, minus eight in these conditions at
the moment. Parts of the city only just above freezing
at lunchtime, which is crazy. And then we've got these
overnight temperatures tonight inland like Mackenzie Country and setting up
around Tickapol where it could be down to minus six
(05:09):
just in the calm, the calm conditions. So it's going
to be a pretty cold night tonight around the South
Island and the North Island, although not as much for
the North Islands as the South Island.
Speaker 4 (05:21):
And looking out a warmer into the weak but a
bit of moisturize I see coming the why of the
South anyhow, later in the week.
Speaker 5 (05:30):
Yeah, we're seeing a lot of westerly kicking in later
this week, and actually looking at the Australian forecast, they're
seeing a lot of low pressure tracking along their southern
coastline from Perth to Melbourne, and of course you know
that westerly flow brings it towards us. So we're sort
of seeing a spring weather pattern starting to kick in
now and today's weather, despite it being cold, the bounce
(05:52):
back within this week in temperatures from below normal tomorrow
to above average by Wednesday to some in the south
shows you that we're sort of not really in the
grips of a winter weather pattern. We're starting to see
that westerly one kicking in. And I'm talking about from
a weather point of view, not a not our Earth
trip around the sun.
Speaker 4 (06:10):
And I see from some of my texters and correspondence
there's been some meaningful rain in North Canterbury and some
of the drier regions, so that's good.
Speaker 6 (06:18):
We'll take that.
Speaker 5 (06:20):
It was great to see that falling yesterday, and the
weird twist on it was that it started snowing just
north of christ Church, you know, in the afternoon and
early evening, which was a bit confusing for some considering
the polar blast hasn't even reached christ Church. Yet that
happens in the next couple of hours.
Speaker 4 (06:36):
Pel Duncan our leading weather man on a Monday, and
probably Tuesday, Wednesdays and Thursday. I can't say Friday because
old Randolino might get upset or weave it. Well, you're
my favorite and you're my favorite early week weather man.
Speaker 5 (06:51):
Yes, that's a very kind of you, and a big
thank you to Alanco too. The sponsoring that's making it
possible for us to talk.
Speaker 4 (06:57):
Well, they make it make it possible for us to
pay you do we pay you a little thank you
very much, which is more than I can say for
some other rural shows without mentioning any of them. He felt, yeah,
exactly exactly, thank you. Yes, spare mate, Phil Duncan does
a great job. Yes, snow by the red hot chili peppers. Well,
(07:22):
earlier this morning it was cold, and I wandered into
work a wee bit earlier to catch up with Animerie rowingk.
So this is a part of a new series we're
running around red meat. Thanks Silver fer and Farms for
making it possible. She extoles the virtues of the power
of meat and interestingly, is chicken a more ethical option
(07:45):
than beefan and what's the future for meat when all
the carnivorous boomers such as meat de part this mortal core.
You're really going to enjoy this two part interview up next,
Ani Marie row Rink.
Speaker 6 (08:03):
The more less.
Speaker 4 (08:14):
Really looking forward to chatting to our next guest on
the country. We're kicking off a series global market insights
with Silver Fern Farms as we look at red meat
prospects and the markets around the world. And who better
to kick off the series than a woman who extols
for a living the virtues of the power of meat.
(08:36):
She's an American based analyst. She's been in the game
for more than twenty years. Ani Marie Rowing joins us
from Florida. And how did you get into meat? Ani Marie?
Speaker 6 (08:47):
Well, you know, as we all know, meat is big
business in the United States, and in working for the
association that represents grocery stores, we really felt it was
incredibly important stand that meat shopper so that grocery stores
and everybody else that is involved in the meat supply
chain learns as much as those meats and wants of
(09:09):
the consumer because they are ever changing.
Speaker 4 (09:12):
Ninety eight percent of hell Salt's eat meat. I'm surprised
that numbers that high. Is that an American number?
Speaker 5 (09:18):
Is it?
Speaker 6 (09:20):
You know, it's interesting because you always hear about, Oh,
vegans are are rising, and vegetarian eating is the rage
right now. But at the end of the day, it
comes down to how you ask that question. So a
lot of surveys will ask do you eat vegan foods?
The answer to that, even for me as a big
meat eater, is yes, every once in a while, I
(09:42):
eat meals that are based on beans or eggs or.
Speaker 7 (09:45):
What have you.
Speaker 6 (09:45):
But when you actually look at never ever eating meat
or poultry throughout the year, we are looking at just
a handful of households. So when you look on the
retail side alone, ninety eight percent of households buy meat
at least once a year. So we're seeing actually growing
positivity towards the meat industry and consuming meat, and that
(10:09):
of course has everything to do with the power protein
right now.
Speaker 4 (10:14):
Do gen Zettters and younger people as opposed to me,
I'm unashamedly Anna Maria Boomer and I love my mete.
I'm a carnivore. But do gen Zetas and future generations
to come, will they want to eat dinner from an
animal that's made the ultimate sacrifice. I always ask this question, you.
Speaker 6 (10:33):
Know, I love that question because you know, if you
think about the Boomer generation, So those are a consumers
that were born between nineteen forty six and nineteen sixty four,
they grew up with me. They love meat, especially read meat.
Today far buy more beef than the share of the population.
So there are really our core customers and have been
(10:55):
for thirty years. Because it is such a large population,
they are still very, very important to the meat industry.
They still represent about a third of dollars. But when
you do look at those younger generations, many of them
do have a little bit guilt when it relates to
eating meat and poultry as well. And the reasons for
(11:18):
that lie in, you know, is it actually good for me?
Is it good for the environment? How about that animal?
Did it suffer? And I'm eating this? And so we
do see a little bit less engagement with meat and
poultry among those generations and a lot of focus on
eating chicken versus red meat as well. So that is
(11:38):
really something that we need to work on. And I
always love talking to producer audiences because no one is
as trusted as that rancher, that farmer that truly takes
care of the family and has been for many generations
and probably will for generations to come. And getting in
on that game and giving people really the confidence that
(12:00):
everything we do is for the animal, given it a
good life, taking care of our land that has been
in our family for so long, that is what will
change the attitude of the young consumer as it relates
to eating meat.
Speaker 4 (12:14):
Well, why as eating chicken in the minds of some
gens is a more ethical option. I would have thought
a cattle based out on a ranch in Wyoming probably
has a better life till its last day than a
chicken and a cage or in a battery farm.
Speaker 6 (12:31):
Yeah, you know that is actually if consumers were I rational, right,
we would have a good world. But consumers are about
as irrational as they can be in everything in life.
And it's very interesting because ethnic global cuisines are very
hot right now in the United States. That you look
(12:52):
at Mexican, Asian, all these different cuisines, and many of
them are very highly focused on pork. Authentic recipes. Now
you look at how they're presented either in restaurants or
at home here in the US, and it's all made
with chicken. So it's a really interesting development. And the
(13:14):
best thing I can figure out is there's a little
bit of a confidence barrier relative to preparing beef and
lamb and what those consumers consider harder to prepare now
in the United States, chicken is of course a whole
lot less cheap as well. We're looking at about three
dollars a pounds versus easily six seven dollars a pound
(13:35):
on the beef side, just across all cuts and kinds.
But certainly it just is something that we need to
address and make sure that people understand that there's more
than just ground beef number one and number two, really
getting them to understand that it isn't as hard. How
do you pick quality, how do you pick something you like,
(13:57):
how to prepare it the way you like it? And
so there's a lot of upside there, I think, to
the beef industry.
Speaker 4 (14:03):
So there you go, Part one of a two part interview.
I recorded a wee bit earlier this morning with Animrie
row rink Up. After the break, I asked why chicken
is perceived as a more ethical option than beef and
what is the future for meat when all us carnivorous
boomers depart this mortal coil. Hopefully it's not too sing
(14:26):
some people might think otherwise. Part two of the interview
up next with Animary row Rink, My love ANIMI a
row rink with it's the author of the power of meat.
I guess chickens animriy don't wey're not ruminants when not
(14:50):
as far as I'm aware, anyhow, So they don't emit
methane like sheep and cattle do. Is the saving the
planet argument work in favor of the chickens?
Speaker 6 (15:00):
You know, that could very well be as well. We
do see that younger generations are far more focused on sustainability.
And when I say sustainability, it's truly is it good
for me? Is it good for the planet? Is it
good for the community. So it's an overarching approach to
better for if you will and not. Actually is another
very interesting part. Consumers do look at that in multiple ways.
(15:23):
They look at the packaging. Is it something that I
can recycle? Is it something that helps prevent food waste?
So if you look at the starfoam overwrap, you know
you have to toss that out pretty quickly, versus something
that's vacuum packed when you buy it at the store,
but also how was it produced, where was it produced,
what were the greenhouse emissions? Do you see brands coming
(15:45):
up around the world that are focused on net zero carbs,
so offsetting the carbon footprint that has been developed by production.
So those are all things that are hyper focused among
those younger generations really to make sure that they boote
with their wallace relate to the environment. So I would
imagine that that leads into it and that's why I
(16:07):
love seeing the developments that are happening to say, what
can we do different in terms of our production and
making sure that that carbon footprint is as low as
it can be and people can truly feel good about
what they eat, whether that is it is good for me,
it is safe, it is nutritious, it's delicious, and you
know it was produced sustainably and humanly.
Speaker 1 (16:30):
You're right.
Speaker 4 (16:31):
While boomers get their ideas, they're eating ideas from routine
family and friends and recipe websites, gen zas get their
recipe motivation and this is no surprise obviously from TikTok,
YouTube and Instagram. Now you talked about the importance animary
of the boomers to the meat industry. But unfortunately US boomers,
the lucky generation that we are, won't be here forever.
(16:53):
Is meat going to be here forever?
Speaker 6 (16:56):
I do think so. So when plan based meat plant
based meat alternatives came on big, I saw a little
bit of an erosion in the question of hey, how
would you describe your diet? Are you a meat eater?
Are you a flexitarian? That was a big term for
a while, aka, you eat meat, but you also eat
some plant forwards kind of diet or do you not
(17:18):
eat meat and poultry at all? When plan based meat
alternatives were big, they we actually saw that share of
meat eaters decline a little bit, and that is coming
up every single year as plan based meat alternatives have
been down in sales double digits for three years running.
So there's actually a mass, massive lesson in that. You know,
(17:43):
a lot of people wanted to like plan based meat
alternatives because they were going to save the planet. Obviously,
there was no animal welfare issue there, and you know,
the people just really wanted to try it. And if
you look at trial rates, they were there. What was
not there was their repeat rate. So only about a
third of people that bought the alternatives bought it again,
(18:06):
and the reason for that was it didn't taste good,
it didn't smell good, the texture wasn't right, and you
can't really build a category on that. So to me,
for the meat industry, there is that is probably the
biggest lesson that we should learn from, and that is
people love beef. People love meat, and that means that
if we really lean into that flavor but also are
(18:28):
able to take away those guilty feelings relative to the planet,
the animal and is it healthy for me and really
you know, focus in on those three areas. I absolutely
believe that meat is here to stay and probably do
extremely well over the next couple of years.
Speaker 4 (18:44):
Actually, well, I'm very pleased to hear that from a
New Zealand farming point of view. Anna Marie ROWERINGK I know,
a gentleman should never ask a lady here. Ah, you know,
I'm not going to do that. But you're based in Florida,
which in the past has been a swing stite. It's
decided elections in the past. Are you a Republican or
a Democrat?
Speaker 6 (19:04):
Yeah, I can tell you are from New Zealand, because
that is not the question you are allowed to ask
in this country. But you're lucky. I actually am from
the Netherlands in case you hurt my accent, and so
like you, I am sitting on the sidelines and I
will tell you it's like watching a tennis match or
or perhaps another sport, but yeah, it's it's definitely heating
(19:28):
up over here and that has a lot of impact
on the agricultural sector as well, in terms of the
number of regulations that are coming through. The Farm Bill
here in the United States has not been updated in
a while, so I think it's going to be a
very big election for everybody, including our community.
Speaker 4 (19:52):
Anna Marie Rowering, author of The Power of Mate, thank
you for kicking off our news series on global marketing
sights with silver fin Fi. I've really enjoyed our chat.
Speaker 6 (20:02):
Oh, thank you so much, and yeah, have success with
this series. I think it's going to be a well
listened one.
Speaker 4 (20:10):
Well, they must agree with you, Ani Marie, especially if
they're all as good as you. Some nice feedback coming
in about Ani Marie. This interview is just rehashing what's
been going on forever. Price more than sustainability has always
been why hawk and chicken are consumed more than red meat.
Not rocket science, but are twisted cynical text of there.
(20:36):
Here's another one, Hi, Jamie. I know I'm starting to
sound like a stuck record on this one, but the
perception that we are nasty crawl beings if we eat
beef and lamb is exacerbated by the reference to killing
them rather than the more palatable term processing or is
it goance disappeared off my screen, or even slaughtering if
(20:57):
we absolutely must, I rest my case. Well, Texter, yeah,
I guess killing's rather definitive and terminal, but slaughterings hardly
a walk in the park. I would have thought that
was just as offense of a word. Do people need
to harden up and realize that if they're going to
eat meat, an animal has died? That's what hardhearted Michelle thinks.
(21:20):
She's really rather cruel in that sense. Anyhow, we're here
from her after the break with the latest and rural news,
sports news for you, Tom O'Sullivan on wall Apparently it's
got a future Strong wool who would have known? And
our Farmer panel today Niger Woodhead twenty seventeen Young Farmer
of the Year, Blair Drysdale Award winning Terrible Farmer welcome
(21:53):
back to the country, Mumford and Sons, winter winds. Some
of your feedback here, Hi, Jamie. The next generation isn't
going to eat red meat until it becomes affordable again.
My family has over eighty years in the New Zealand
meat industry and the cost of the consumer has skyrocketed
in that time. This is not a shot at the farmers,
(22:16):
as the per kilogram hasn't really been increased a great
deal over the last thirty years, but the consumer's supermarket
price has. Cheers Paul, Well, you're right, Paul, You're absolutely right.
Farmers aren't making the money out of red meat at
the moment. I've never met a poor supermarket owner yet.
Or actually I do play with golf with one of them,
(22:37):
but that was just bad luck. Anyhow. Up next, Well,
here's rural news. Why did I say that?
Speaker 2 (22:43):
What the Country's World News with Cod Cadet, New Zealand's
leading right on lawn Bower brand.
Speaker 1 (22:49):
Visit steel Ford dot Co dot NZI for your locals.
Speaker 8 (22:51):
Doggerst Ah, slaughtering or killing Oh you're going to throw
me under the bus at the SA is a really
harsh word on.
Speaker 4 (22:58):
I think slaughtering harsh than killing.
Speaker 8 (23:00):
Yeah, yeah, only because I know what it happens on
a slaughter for in a freezing waccent.
Speaker 4 (23:04):
I think processing. You and I were discussing this in
the ad break. In a past life, I used to
be a farmer. I grew up on a farm, and
when Dad first asked me to cut a sheep's throat,
I might have been fourteen or fifteen, and I hated it.
I absolutely hated it. But as I grew a bit
older and grew more used to it, the only time
I ever had to cut a sheep's throat was either
to eat it or to put it out of misery.
(23:28):
So it does become second nature. But yeah, slaughtering, that's
a tough word anyhow, where you go?
Speaker 8 (23:35):
Okay, So I went to Widart continues for part of
the South Island, Central Otago, Southland and Stuart Island have
heavy snow watches until this evening. The Lewis and Arthur's
Passes are still closed. Road snowfall watches also cover Porters
and Linda's Passes, Milford, the Crown Range Roads and State
Highway Wandernead into White Tetty and the North Island. The
one or Two's motoa floodgates have opened, flooding, his closed
(23:57):
Opicki Bridge and why Hangar Bridge and the Wirappa snow
is expected on the Desert Road and infant formula Company
A two Milk is reporting a seven point seven eight
percent increase in net pof profit driven by a strong
performance in China. It's warning conditions remain difficult in the
Chinese market. If you want to see more rural news,
go to the country dot co, dot mz liest and.
Speaker 4 (24:17):
I haven't pre read sports news naughty old me, but
it has some lovely texts coming in today. Jamie the
woke Nelson Council has just posted on Facebook a poster
extolling the need to eat plant based food rather than meat. No,
I say to how with the Nelson Council Everything in
moderation Nelson Council, including moderation sport.
Speaker 1 (24:39):
With an AFCO Kiwi to the bone since nineteen oh four.
Speaker 4 (24:44):
Okay, Another former Silver Firn has taken up a head
coaching role in New Zealand Netballs A and Z Premiership
eighty nine Test mid quarter. Temapara Bailey what a great
player she was, has been named to lead the Northern
Stars next year, replacing the departing Kerry Will's frustration again
for Hayden Wilde. After a repeat of the men's triathlon
(25:06):
race and result from the Paris Olympics Games, gold medalist
Alex Ye has again launched a late sprint pit the
Kiwi silver medallist for victory at the first event of
the super tri schedule. Schedule get it right or either
or really in Boston. So there's your sports news. Up next?
(25:27):
Does we've talked about meat? Does wool have a future?
Tim O'Sullivan, who's the former chair of the campaign for
wool end Z Trust, certainly thinks so he's up next.
I first came across our next guest on the country,
I don't know, seven, eight, nine, ten years ago, believe
(25:49):
it or not, he won a Honda four wheeler a
promotion we were running here on the country those days.
We were probably called the Farming Show, and I think
it was worth about twenty grand tim O'Sullivan former Central
Hawks Bay farmer these days a hobby farmer. But Tom,
I will say one thing about you. You are eternally
passionate about Wall. But before we talk about wall, have
(26:11):
you still got the four wheeler?
Speaker 2 (26:13):
Hey?
Speaker 7 (26:13):
Hi?
Speaker 2 (26:13):
JV.
Speaker 7 (26:14):
Yes I do, and I must say, you know, I've
never really won anything in my life before, so that
it was an amazing one. And yep, still got the bike,
still use it nearly every day, so yeah, absolutely amazing,
forever grateful.
Speaker 4 (26:28):
Well, and those Hondo four wheelers I know because I
used to ride them back when I was a farmer.
They literally go forever. You'll have it for the rest
of your hobby farming career. There, Tom. I guess people
know your name best for being the chair for the
campaign for Wall here in New Zealand. Have you flown
the white flag on that cause?
Speaker 7 (26:47):
Well, JB, I have moved on, correct, Yes, I was with.
I joined the campaign for Wall back in twenty nineteen,
and I joined as really as a disgruntled Strong Wall
farmer back then, wanting to try and do something. I mean,
two nineteen was the first year. I'm fourth generation farmer,
that was the first year either in four generations that
we broke even on Wall in two nineteen, and I
think since then, well I know, since then, Strong Wall
(27:09):
has been costing every farmer in the country since so
it's absolutely diabolical.
Speaker 9 (27:13):
So he's got involved with.
Speaker 7 (27:14):
A campaign for Wall did what I could to try
and really rattle the cage and try and get some action.
To be honest, I found the industry politics, and I
get the fragmentation in the industry very frustrating, too slow
for me, I think. So I had an opportunity. One
of the good parts for that role is I had
a lot of exposure to businesses to trying to do
stuff with Wall. And I came across ten R and
(27:35):
Terior Systems of Wellington firm who have created this beautiful
new woll And Acoustic products called Flock FLC. And so
Stephen Thwaite, the owner, and Natasha his daughter who's the CEO,
Calvin Walker and the wider team down Christ Shirt brought
me on board back in April.
Speaker 10 (27:52):
And I'm loving it.
Speaker 2 (27:53):
Jamie.
Speaker 4 (27:54):
I'm going to come back to Flock. But I want
to talk about strong Wall. If I had a dollar
tom for every time someone on the show over the
years had said Wall's got a great future, it's sustainable,
it's natural, it's clean and green, I could buy five
of those wonderful Honda four wheelers. Quite literally, that would
be one hundred thousand mentions. Maybe I'm exaggerating or wee,
(28:15):
but why is wool and especially strong wool in the doldrums.
Speaker 7 (28:21):
It's a good question because we do hear it a lot,
and I'm sure most of your farming or strong wool
farming listeners will be rolling their eyes every time they
hear that, because there's a lot of talk and I
found the same And I think my view on that, Jamie,
is that you know, there has been a lot of talk.
I think there's a couple of things, a couple of
big things at play. One is that I think the
world has woken up to the fact we can't keep
specifying plastic and synthetics as across all aspects of our lives.
(28:46):
So there's a real movement, particularly of the younger concerners,
in that way. But I guess within regards to the
warming Stree and my view of it, and I've only
been involved for some five years, it has really rested
on its laurels for such a long time. And you know,
there's been a hell of a lot of you know,
you talk about R and D, the huge amount of research,
but nothing's ever developed. And if you don't develop the
(29:07):
product to try and drive demand, you can talk about
it all you want about how wonderful the fiber is.
But the only way we'll drive demand and lift the
price of walls, we can actually create products that people
want to pay a premium for. And hence me jumping
to Gone to take on this role as bus development
manager for Flock because it is a beautiful product and
it has got massive potential to drive demand for wool.
Speaker 4 (29:29):
Well, let's talk about flock. Is a shameless plug for
your tom I should be sending the business and invoice
for this, but it's an interesting topic because we know
that strong wall it's main use is for carpet. There's
the floor. What you're trying to do with flock is
cover the walls and the ceilings, so that gives you
a whole lot more surface area in which to sell
a product.
Speaker 5 (29:50):
Yeah, well, just that point.
Speaker 7 (29:51):
It's a really good point, Jamie, And that's probably one
of the things that I recognize straight away with flop. Yeah,
as I said, the wall industry, strong wall industry still
today even largely reliant on one surface in the built environment,
which is the floor. So it's carpet and rugs. Now,
there's still a space for that, and I look at
businesses like Bremworth and Greensmith and those guys. What they're
doing with Bremworth is amazing and they're really creating a difference.
(30:15):
I suppose a different image of carpet.
Speaker 6 (30:17):
But yeah, something like Flock.
Speaker 7 (30:18):
All of a sudden, our products we open ourselves up
to those other five surfaces in a building, both commercial
and residential, the four walls and the ceiling. So that
point alone because us massive potential if we can just
get a small market share globally in that to drive
huge volumes of wool. So yeah, I really feel the
potential in that regard for Flock is absolutely massive.
Speaker 4 (30:39):
But why should I put basically an acoustic product on
my wall when I can just paint it with a
bit of paint.
Speaker 7 (30:46):
Well, look, I think one of the things is the
built industry has moved a lot to a lot more
hard surfaces these days. If you look in a lot
of buildings now, there's a lot of wood, metal, glass used.
And I think everyone listening will have gone into rooms,
whether it be in residential homes or certainly office blocks
and boardrooms or events rooms where the acoustics are terrible.
(31:07):
So the sound bounces off all these hard services and
makes it hard to think or in restaurants and whatnot.
So something like Flock is a beautiful natural and I
guess the key selling point of Flock is its well
it's one hundred percent biodegradable at the end of its life,
so it complements the environment. But yeah, it adds that
real softness into a room. And we're getting a lot
(31:27):
of inquiry. We've started selling commercially in New Zealand. Now
we're getting a lot of inquiry for people wanting to
address those acoustic issues that they're finding in rooms. Largely,
the competition out there for us now for acoustic product
and it's used and many or the majority of certainey
commercial buildings has been synthetics plastics on the wall, and
(31:47):
I think more and more architects and designers and influencers
wanting to move away from that.
Speaker 4 (31:52):
Well there you go, wonderful new product. Flock Business development
manager Tom O'Sullivan joining us on the Country. Where you
get on that hon before where and drive around the
hobby farm and Hawks Bayvior.
Speaker 7 (32:02):
Tom, good to catch up with you again, Pleaser, Thanks Jamie,
appreciate it.
Speaker 4 (32:07):
Thank you, Tom. It's bang on ten away from one.
Ye're with the Country brought to you by Brandt. Up next,
we wrap it with our Southern Farmer panel, Nager a
Woodhead and Blocker Drysdale up next. I was.
Speaker 3 (32:25):
Step from the road to the sea to the sky
and you believe that we will lion.
Speaker 4 (32:31):
Wrapping. It's for your Monday, rather chilly Monday around the country,
but it is August with the Southern Farmer panel, Nige
your Woodhead twenty seventeen. I hope I'm right in saying
that young Farmer of the Year and Blair Blocker Drysdale. Eh,
he's a farmer from Balfa, which is just up the
road from the capital of Northern South and Riversdale. I'll
(32:52):
start with you, Blocker. Good to you to turn up
on the show today as an award winning arable farmer.
You've been to the dentist this morning. I hope you're
not speaking with a list yp.
Speaker 10 (33:01):
Yeah, good afternoon, Jamie. And now I came out of
the dentist pretty good. And it's painful. As as paying
the built dentist, it's better than paying taxes because at
least the wholes you fixed, so it's a better use
of money, that's for sure.
Speaker 4 (33:11):
Well, are farmers paying taxes these days?
Speaker 10 (33:15):
There won't be too many of us to speakt Jamie
at the moment, that's for sure. It's pretty tough out
there for everyone, regardless of what part of the agriculture
economy you're sitting in right now.
Speaker 4 (33:22):
So it's very very tough terrable farmers. How are you
going compared to because I know you've got your finger
in a few other pies as well in terms of
grazing and that, How do you compare to your your
dairying mates and your sheep and beef mates.
Speaker 10 (33:37):
We probably sit in between the two, I think, Jamie,
to be fair. The dairy boys, you know, as todd
as it's been seen, I think they're probably managed it
a little bit better than us. Yeah, just struggling with
still high input costs remaining so subbornly high, and commodity
prices being a bit lower than where they need to
be a bit. Look, you know, we had a great
celebration of the ablence in christ Ships on Thursday, not
(33:59):
at your Wigram Air Force Museum, and aren't you a
great night highlighting the important role that arable industry plays
in New Zealand and the water agriculture scene, and almost
also globally so yeah, great, not out Niga wardhead.
Speaker 4 (34:11):
You form a young farmer of the air sheep and
beef farmer from South Otaga. How do you reckon you're
going compared to your dairying and arable mates the.
Speaker 9 (34:19):
Afternoon, Jamie tought, Yeah, yeah, it's tough going. Yeah, we're
sure as how I haven't paid any tax the last
two years and I can't see I can't see that
changing for the year in front of us. But just
while you're on the topic of the Arable Awards, I
just want to throw a we shout out to the
waves Folds said, wars Folds them back to them the
Hall of Fame on Thursday, and Sid and Ear were
(34:41):
clients one when I was working up there. So great people,
fantastic family and well deserved so.
Speaker 5 (34:48):
To get into that Hall of Fame.
Speaker 4 (34:49):
Now you were involved last year in the World Plowing
Championships or was it the New Zealand ones that were
held on South Otago, And we've got the World Plowing
Championships on at the moment. And I'm a good mate Blockers.
Mark Dylan who we claim as a rivers Dalien. He's
my next door neighbor or next door Tom I here
my duck pond, so I'm claiming him as true blue Riversdale.
(35:10):
He's over there representing New Zealand Nigel along with Bob
Mertens from Timaro. How are they getting on in the
World Plowing Champs in Estonia?
Speaker 9 (35:19):
Yep, so they're all wrapped up yesterday in Estonia. So
Bob ended up sixth overall out of I think there's
sort of twenty four to twenty five playmen in the
Reversible in and the conventional. So yeah, Bob ended up
sixth out in the Reversible, so it's a great effort
from Bobby and marking it up seventeenth overall. So I
haven't actually caught up with him, but at cend like
(35:41):
he had a couple of tough days at the office,
but you still fantastic keep it to get there and
compete on the world stage. And both of those guys
marking Bob have qualified for next year's Worlds which I
can't remember. I think they're in Slovenia right next door,
so they are tractors and all their gear will stay
there ready for next year. So yeah, well done to
(36:02):
the two leads and it'll be it will be good
to catch up for them when they come home from
overseas and in have a debrief.
Speaker 4 (36:09):
How's the snow affecting you in South Otago.
Speaker 9 (36:12):
Well, right now I'm sitting in front of the fire
looking at it hosing down with snow, so's it's not
too bad on me right now. But I just shot
around this morning in major Everything had plenty of feed,
so we're doing pretty well. For Tucker, we're not we're
not inundated with grass, but there's we've got enough in
front of us so we can. And you've always got
to have a wee bit of spear for days like this,
(36:32):
because you know stock will probably eat twice as much
today as they would have yesterday in the warm weather,
and you've just got to put it in front of
them and well feed stock will handle the cold weather.
Speaker 4 (36:40):
Or right here and block of Drasdale, it doesn't really
matter if it's snowing for you because you arable farmers
just sit beside the fire and the winter anyhow, don't you.
Speaker 10 (36:50):
Apparently, so everyone says Jamie things to do the general
consensus before what we do in the winter. But like
we've had some pretty heavy snow chairs go through this morning,
but nothing too major. And here plenty of feed around
here at the moment, so here's not too much to
worry about, sort of waiting on plant growth stages and
that before we get into gear and the arable world
and just on that again. Congratulations to a few local
(37:12):
people finalists more Than and Karen Horrel, Brad Lindsay and
Scott Raymond. Scott run took out seed Row of the Year,
so but congrats to him and his parents and behind them.
It's great to see Guy's youthful lo Scott coming through
and being put up there and winning these events. So
it's really good to see.
Speaker 4 (37:30):
Good on your lads. There we go. That's today's farmer panel.
Nigel Whathead twenty seventeen Young Farmer of the Year and
Blair Blocker. Drivesdal was just up the road from the
capital of Northern south I thought i'd get that shot on.
We'll see you tomorrow.
Speaker 2 (37:50):
Listen catch all the latest from the land. It's The
Country Podcast with Jamie mcguy. Thanks to Brent You're specialist
in John dem machinery
Catch all the latest from the land.
Speaker 2 (00:02):
It's the Country Podcast with Jamie McKay thanks to Brent
starkest of the leading agriculture brands.
Speaker 1 (00:12):
When will I know that I really can? We'll do
the well one small town.
Speaker 3 (00:16):
Too to saddle. When it's killing me, when that I
need to look inside, come to believe that better before again?
Much you have to when it's killing me, when you
a million, no that I need to look inside.
Speaker 4 (00:32):
Get a New Zealand and welcome to that country. It's
brought to you by Brandt and the Red Hot Jelly Peppers.
Snow ideal song to kick off today's show. Although we're
in the need in here, by the way, and that
hasn't really settled here at all. There's been a few
weeks skifts, but well we'll try and update the snow
(00:52):
from around the country. Nothing surprising it as August after all.
Drop us a text, tell us how you're getting on
at your place. Nine is our number. We're going to
kick off the show today with our leading where the Man,
while he certainly is on a Monday, Phil Duncan out
of weather Watch, We'll have a look at this polar
vortex that's making its way up the country. Got a
(01:15):
great interview coming up on the show today. I know
because I recorded it a wee bit earlier this morning
because she was in America, Florida. No snow in Florida
at the moment. Animrie row Rink, it's a new it's
the first in our series of global market insights with
silver Fern Farms. This is the Meat Lady. She extols
(01:36):
the virtues as an analyst of meat, and she writes,
she writes a blog called the Power of Meat. You're
going to really enjoy what Anna Marie row Rink has
to say about the prospects future prospects for meat. They're
good and wool. Let's go from meat to wool. Does
Strong wall have a future? Well? Tom O'Sullivan reckons it has.
(01:58):
And he's a Hawks Bay farmer for a chair of
the campaign for wall end Z Trust, and he reckons
the answer is not just carpeting floors. It's looking at
the covering and it's looking, should I say it, covering
the four walls and the ceilings as well. And we're
going to chat to our Southern farmer, pet Panel Nodge
or Woodhead twenty twenty seventeen, young farmer of the year
(02:21):
and a Blair Dry Stale Blocker Award winning Arable Farmer
of course Federated Farmer's Arable Awards on last week. But
let's kick it off with the most important subject of
today and that is of course.
Speaker 1 (02:34):
The weather weather Watch with Elenko passionate about animal health.
Speaker 4 (02:40):
Yes, thank you, Alanko. Phil Duncan from weather Watch. Must
be a good day to be a weather man.
Speaker 5 (02:47):
Yeah, earning my money today. That's a shore and over
the weekend as we track this blast, or the Antarctic
part of it is now sort of it's just brushed
Dunedin and Otaga and it's sort of moving up to
christ Church. And I say sort of because at the
same time that it's moving north, it's been blasted eastwards
out to the Pacific Ocean, and so most of the
(03:10):
truly antarctic stuff is out to our east and we're
actually avoiding the worst of a It could have been
a much worse, colder blast across New Zealand, but we're
getting the edges of it today.
Speaker 4 (03:21):
Well, we've dodged a bullet, but some people would probably
be hoping, or may have been hoping, that we've got
a bullet. Metaphorically of course there fell and I'm talking about,
you know, the likes of ski fields and perhaps more importantly,
snow on the hill. So come springtime it can melt
and fill up our hydro lakes.
Speaker 5 (03:39):
Yeah, you know, the downside about this week is that
even from a ski point of view, is that there
is snow falling on all of our ski fields. This
week may not be very much, but even melt through
a pay who is getting snow from this The downside
is by the end of the week, subtropical or Australian
winds will be coming in. And just think about that.
(04:00):
You know, not many places on Earth can have two
air masses from two totally different continents just a few
days apart. And yet that's what we're getting this week.
And so by the end of the week it'll be warmer, wetter,
and the winds that will be blowing will be like
what the North Island's been getting today. Some in the east,
like hawks Bay have had a really warm past few
days and it's still warm and windy today.
Speaker 4 (04:21):
Yeah. I note that hawks By had record August temperatures.
Speaker 6 (04:26):
I saw that.
Speaker 5 (04:26):
Yeah, it doesn't surprise me, you know that it was
the northwester we had yesterday across the North Island was
very warm. It was partially subtropical, or at least close
to it, and you know, and it was windy. It
was properly windy. Today it's getting cooler as that suddenly
comes up the country and the winds are turning direction
in the North Island and we've got some really big
(04:47):
frosts on the way.
Speaker 7 (04:48):
You know.
Speaker 5 (04:48):
It's quite interesting that parts of Dunedin today Otago Peninsula
minus six, minus seven, minus eight in these conditions at
the moment. Parts of the city only just above freezing
at lunchtime, which is crazy. And then we've got these
overnight temperatures tonight inland like Mackenzie Country and setting up
around Tickapol where it could be down to minus six
(05:09):
just in the calm, the calm conditions. So it's going
to be a pretty cold night tonight around the South
Island and the North Island, although not as much for
the North Islands as the South Island.
Speaker 4 (05:21):
And looking out a warmer into the weak but a
bit of moisturize I see coming the why of the
South anyhow, later in the week.
Speaker 5 (05:30):
Yeah, we're seeing a lot of westerly kicking in later
this week, and actually looking at the Australian forecast, they're
seeing a lot of low pressure tracking along their southern
coastline from Perth to Melbourne, and of course you know
that westerly flow brings it towards us. So we're sort
of seeing a spring weather pattern starting to kick in
now and today's weather, despite it being cold, the bounce
(05:52):
back within this week in temperatures from below normal tomorrow
to above average by Wednesday to some in the south
shows you that we're sort of not really in the
grips of a winter weather pattern. We're starting to see
that westerly one kicking in. And I'm talking about from
a weather point of view, not a not our Earth
trip around the sun.
Speaker 4 (06:10):
And I see from some of my texters and correspondence
there's been some meaningful rain in North Canterbury and some
of the drier regions, so that's good.
Speaker 6 (06:18):
We'll take that.
Speaker 5 (06:20):
It was great to see that falling yesterday, and the
weird twist on it was that it started snowing just
north of christ Church, you know, in the afternoon and
early evening, which was a bit confusing for some considering
the polar blast hasn't even reached christ Church. Yet that
happens in the next couple of hours.
Speaker 4 (06:36):
Pel Duncan our leading weather man on a Monday, and
probably Tuesday, Wednesdays and Thursday. I can't say Friday because
old Randolino might get upset or weave it. Well, you're
my favorite and you're my favorite early week weather man.
Speaker 5 (06:51):
Yes, that's a very kind of you, and a big
thank you to Alanco too. The sponsoring that's making it
possible for us to talk.
Speaker 4 (06:57):
Well, they make it make it possible for us to
pay you do we pay you a little thank you
very much, which is more than I can say for
some other rural shows without mentioning any of them. He felt, yeah,
exactly exactly, thank you. Yes, spare mate, Phil Duncan does
a great job. Yes, snow by the red hot chili peppers. Well,
(07:22):
earlier this morning it was cold, and I wandered into
work a wee bit earlier to catch up with Animerie rowingk.
So this is a part of a new series we're
running around red meat. Thanks Silver fer and Farms for
making it possible. She extoles the virtues of the power
of meat and interestingly, is chicken a more ethical option
(07:45):
than beefan and what's the future for meat when all
the carnivorous boomers such as meat de part this mortal core.
You're really going to enjoy this two part interview up next,
Ani Marie row Rink.
Speaker 6 (08:03):
The more less.
Speaker 4 (08:14):
Really looking forward to chatting to our next guest on
the country. We're kicking off a series global market insights
with Silver Fern Farms as we look at red meat
prospects and the markets around the world. And who better
to kick off the series than a woman who extols
for a living the virtues of the power of meat.
(08:36):
She's an American based analyst. She's been in the game
for more than twenty years. Ani Marie Rowing joins us
from Florida. And how did you get into meat? Ani Marie?
Speaker 6 (08:47):
Well, you know, as we all know, meat is big
business in the United States, and in working for the
association that represents grocery stores, we really felt it was
incredibly important stand that meat shopper so that grocery stores
and everybody else that is involved in the meat supply
chain learns as much as those meats and wants of
(09:09):
the consumer because they are ever changing.
Speaker 4 (09:12):
Ninety eight percent of hell Salt's eat meat. I'm surprised
that numbers that high. Is that an American number?
Speaker 5 (09:18):
Is it?
Speaker 6 (09:20):
You know, it's interesting because you always hear about, Oh,
vegans are are rising, and vegetarian eating is the rage
right now. But at the end of the day, it
comes down to how you ask that question. So a
lot of surveys will ask do you eat vegan foods?
The answer to that, even for me as a big
meat eater, is yes, every once in a while, I
(09:42):
eat meals that are based on beans or eggs or.
Speaker 7 (09:45):
What have you.
Speaker 6 (09:45):
But when you actually look at never ever eating meat
or poultry throughout the year, we are looking at just
a handful of households. So when you look on the
retail side alone, ninety eight percent of households buy meat
at least once a year. So we're seeing actually growing
positivity towards the meat industry and consuming meat, and that
(10:09):
of course has everything to do with the power protein
right now.
Speaker 4 (10:14):
Do gen Zettters and younger people as opposed to me,
I'm unashamedly Anna Maria Boomer and I love my mete.
I'm a carnivore. But do gen Zetas and future generations
to come, will they want to eat dinner from an
animal that's made the ultimate sacrifice. I always ask this question, you.
Speaker 6 (10:33):
Know, I love that question because you know, if you
think about the Boomer generation, So those are a consumers
that were born between nineteen forty six and nineteen sixty four,
they grew up with me. They love meat, especially read meat.
Today far buy more beef than the share of the population.
So there are really our core customers and have been
(10:55):
for thirty years. Because it is such a large population,
they are still very, very important to the meat industry.
They still represent about a third of dollars. But when
you do look at those younger generations, many of them
do have a little bit guilt when it relates to
eating meat and poultry as well. And the reasons for
(11:18):
that lie in, you know, is it actually good for me?
Is it good for the environment? How about that animal?
Did it suffer? And I'm eating this? And so we
do see a little bit less engagement with meat and
poultry among those generations and a lot of focus on
eating chicken versus red meat as well. So that is
(11:38):
really something that we need to work on. And I
always love talking to producer audiences because no one is
as trusted as that rancher, that farmer that truly takes
care of the family and has been for many generations
and probably will for generations to come. And getting in
on that game and giving people really the confidence that
(12:00):
everything we do is for the animal, given it a
good life, taking care of our land that has been
in our family for so long, that is what will
change the attitude of the young consumer as it relates
to eating meat.
Speaker 4 (12:14):
Well, why as eating chicken in the minds of some
gens is a more ethical option. I would have thought
a cattle based out on a ranch in Wyoming probably
has a better life till its last day than a
chicken and a cage or in a battery farm.
Speaker 6 (12:31):
Yeah, you know that is actually if consumers were I rational, right,
we would have a good world. But consumers are about
as irrational as they can be in everything in life.
And it's very interesting because ethnic global cuisines are very
hot right now in the United States. That you look
(12:52):
at Mexican, Asian, all these different cuisines, and many of
them are very highly focused on pork. Authentic recipes. Now
you look at how they're presented either in restaurants or
at home here in the US, and it's all made
with chicken. So it's a really interesting development. And the
(13:14):
best thing I can figure out is there's a little
bit of a confidence barrier relative to preparing beef and
lamb and what those consumers consider harder to prepare now
in the United States, chicken is of course a whole
lot less cheap as well. We're looking at about three
dollars a pounds versus easily six seven dollars a pound
(13:35):
on the beef side, just across all cuts and kinds.
But certainly it just is something that we need to
address and make sure that people understand that there's more
than just ground beef number one and number two, really
getting them to understand that it isn't as hard. How
do you pick quality, how do you pick something you like,
(13:57):
how to prepare it the way you like it? And
so there's a lot of upside there, I think, to
the beef industry.
Speaker 4 (14:03):
So there you go, Part one of a two part interview.
I recorded a wee bit earlier this morning with Animrie
row rink Up. After the break, I asked why chicken
is perceived as a more ethical option than beef and
what is the future for meat when all us carnivorous
boomers depart this mortal coil. Hopefully it's not too sing
(14:26):
some people might think otherwise. Part two of the interview
up next with Animary row Rink, My love ANIMI a
row rink with it's the author of the power of meat.
I guess chickens animriy don't wey're not ruminants when not
(14:50):
as far as I'm aware, anyhow, So they don't emit
methane like sheep and cattle do. Is the saving the
planet argument work in favor of the chickens?
Speaker 6 (15:00):
You know, that could very well be as well. We
do see that younger generations are far more focused on sustainability.
And when I say sustainability, it's truly is it good
for me? Is it good for the planet? Is it
good for the community. So it's an overarching approach to
better for if you will and not. Actually is another
very interesting part. Consumers do look at that in multiple ways.
(15:23):
They look at the packaging. Is it something that I
can recycle? Is it something that helps prevent food waste?
So if you look at the starfoam overwrap, you know
you have to toss that out pretty quickly, versus something
that's vacuum packed when you buy it at the store,
but also how was it produced, where was it produced,
what were the greenhouse emissions? Do you see brands coming
(15:45):
up around the world that are focused on net zero carbs,
so offsetting the carbon footprint that has been developed by production.
So those are all things that are hyper focused among
those younger generations really to make sure that they boote
with their wallace relate to the environment. So I would
imagine that that leads into it and that's why I
(16:07):
love seeing the developments that are happening to say, what
can we do different in terms of our production and
making sure that that carbon footprint is as low as
it can be and people can truly feel good about
what they eat, whether that is it is good for me,
it is safe, it is nutritious, it's delicious, and you
know it was produced sustainably and humanly.
Speaker 1 (16:30):
You're right.
Speaker 4 (16:31):
While boomers get their ideas, they're eating ideas from routine
family and friends and recipe websites, gen zas get their
recipe motivation and this is no surprise obviously from TikTok,
YouTube and Instagram. Now you talked about the importance animary
of the boomers to the meat industry. But unfortunately US boomers,
the lucky generation that we are, won't be here forever.
(16:53):
Is meat going to be here forever?
Speaker 6 (16:56):
I do think so. So when plan based meat plant
based meat alternatives came on big, I saw a little
bit of an erosion in the question of hey, how
would you describe your diet? Are you a meat eater?
Are you a flexitarian? That was a big term for
a while, aka, you eat meat, but you also eat
some plant forwards kind of diet or do you not
(17:18):
eat meat and poultry at all? When plan based meat
alternatives were big, they we actually saw that share of
meat eaters decline a little bit, and that is coming
up every single year as plan based meat alternatives have
been down in sales double digits for three years running.
So there's actually a mass, massive lesson in that. You know,
(17:43):
a lot of people wanted to like plan based meat
alternatives because they were going to save the planet. Obviously,
there was no animal welfare issue there, and you know,
the people just really wanted to try it. And if
you look at trial rates, they were there. What was
not there was their repeat rate. So only about a
third of people that bought the alternatives bought it again,
(18:06):
and the reason for that was it didn't taste good,
it didn't smell good, the texture wasn't right, and you
can't really build a category on that. So to me,
for the meat industry, there is that is probably the
biggest lesson that we should learn from, and that is
people love beef. People love meat, and that means that
if we really lean into that flavor but also are
(18:28):
able to take away those guilty feelings relative to the planet,
the animal and is it healthy for me and really
you know, focus in on those three areas. I absolutely
believe that meat is here to stay and probably do
extremely well over the next couple of years.
Speaker 4 (18:44):
Actually, well, I'm very pleased to hear that from a
New Zealand farming point of view. Anna Marie ROWERINGK I know,
a gentleman should never ask a lady here. Ah, you know,
I'm not going to do that. But you're based in Florida,
which in the past has been a swing stite. It's
decided elections in the past. Are you a Republican or
a Democrat?
Speaker 6 (19:04):
Yeah, I can tell you are from New Zealand, because
that is not the question you are allowed to ask
in this country. But you're lucky. I actually am from
the Netherlands in case you hurt my accent, and so
like you, I am sitting on the sidelines and I
will tell you it's like watching a tennis match or
or perhaps another sport, but yeah, it's it's definitely heating
(19:28):
up over here and that has a lot of impact
on the agricultural sector as well, in terms of the
number of regulations that are coming through. The Farm Bill
here in the United States has not been updated in
a while, so I think it's going to be a
very big election for everybody, including our community.
Speaker 4 (19:52):
Anna Marie Rowering, author of The Power of Mate, thank
you for kicking off our news series on global marketing
sights with silver fin Fi. I've really enjoyed our chat.
Speaker 6 (20:02):
Oh, thank you so much, and yeah, have success with
this series. I think it's going to be a well
listened one.
Speaker 4 (20:10):
Well, they must agree with you, Ani Marie, especially if
they're all as good as you. Some nice feedback coming
in about Ani Marie. This interview is just rehashing what's
been going on forever. Price more than sustainability has always
been why hawk and chicken are consumed more than red meat.
Not rocket science, but are twisted cynical text of there.
(20:36):
Here's another one, Hi, Jamie. I know I'm starting to
sound like a stuck record on this one, but the
perception that we are nasty crawl beings if we eat
beef and lamb is exacerbated by the reference to killing
them rather than the more palatable term processing or is
it goance disappeared off my screen, or even slaughtering if
(20:57):
we absolutely must, I rest my case. Well, Texter, yeah,
I guess killing's rather definitive and terminal, but slaughterings hardly
a walk in the park. I would have thought that
was just as offense of a word. Do people need
to harden up and realize that if they're going to
eat meat, an animal has died? That's what hardhearted Michelle thinks.
(21:20):
She's really rather cruel in that sense. Anyhow, we're here
from her after the break with the latest and rural news,
sports news for you, Tom O'Sullivan on wall Apparently it's
got a future Strong wool who would have known? And
our Farmer panel today Niger Woodhead twenty seventeen Young Farmer
of the Year, Blair Drysdale Award winning Terrible Farmer welcome
(21:53):
back to the country, Mumford and Sons, winter winds. Some
of your feedback here, Hi, Jamie. The next generation isn't
going to eat red meat until it becomes affordable again.
My family has over eighty years in the New Zealand
meat industry and the cost of the consumer has skyrocketed
in that time. This is not a shot at the farmers,
(22:16):
as the per kilogram hasn't really been increased a great
deal over the last thirty years, but the consumer's supermarket
price has. Cheers Paul, Well, you're right, Paul, You're absolutely right.
Farmers aren't making the money out of red meat at
the moment. I've never met a poor supermarket owner yet.
Or actually I do play with golf with one of them,
(22:37):
but that was just bad luck. Anyhow. Up next, Well,
here's rural news. Why did I say that?
Speaker 2 (22:43):
What the Country's World News with Cod Cadet, New Zealand's
leading right on lawn Bower brand.
Speaker 1 (22:49):
Visit steel Ford dot Co dot NZI for your locals.
Speaker 8 (22:51):
Doggerst Ah, slaughtering or killing Oh you're going to throw
me under the bus at the SA is a really
harsh word on.
Speaker 4 (22:58):
I think slaughtering harsh than killing.
Speaker 8 (23:00):
Yeah, yeah, only because I know what it happens on
a slaughter for in a freezing waccent.
Speaker 4 (23:04):
I think processing. You and I were discussing this in
the ad break. In a past life, I used to
be a farmer. I grew up on a farm, and
when Dad first asked me to cut a sheep's throat,
I might have been fourteen or fifteen, and I hated it.
I absolutely hated it. But as I grew a bit
older and grew more used to it, the only time
I ever had to cut a sheep's throat was either
to eat it or to put it out of misery.
(23:28):
So it does become second nature. But yeah, slaughtering, that's
a tough word anyhow, where you go?
Speaker 8 (23:35):
Okay, So I went to Widart continues for part of
the South Island, Central Otago, Southland and Stuart Island have
heavy snow watches until this evening. The Lewis and Arthur's
Passes are still closed. Road snowfall watches also cover Porters
and Linda's Passes, Milford, the Crown Range Roads and State
Highway Wandernead into White Tetty and the North Island. The
one or Two's motoa floodgates have opened, flooding, his closed
(23:57):
Opicki Bridge and why Hangar Bridge and the Wirappa snow
is expected on the Desert Road and infant formula Company
A two Milk is reporting a seven point seven eight
percent increase in net pof profit driven by a strong
performance in China. It's warning conditions remain difficult in the
Chinese market. If you want to see more rural news,
go to the country dot co, dot mz liest and.
Speaker 4 (24:17):
I haven't pre read sports news naughty old me, but
it has some lovely texts coming in today. Jamie the
woke Nelson Council has just posted on Facebook a poster
extolling the need to eat plant based food rather than meat. No,
I say to how with the Nelson Council Everything in
moderation Nelson Council, including moderation sport.
Speaker 1 (24:39):
With an AFCO Kiwi to the bone since nineteen oh four.
Speaker 4 (24:44):
Okay, Another former Silver Firn has taken up a head
coaching role in New Zealand Netballs A and Z Premiership
eighty nine Test mid quarter. Temapara Bailey what a great
player she was, has been named to lead the Northern
Stars next year, replacing the departing Kerry Will's frustration again
for Hayden Wilde. After a repeat of the men's triathlon
(25:06):
race and result from the Paris Olympics Games, gold medalist
Alex Ye has again launched a late sprint pit the
Kiwi silver medallist for victory at the first event of
the super tri schedule. Schedule get it right or either
or really in Boston. So there's your sports news. Up next?
(25:27):
Does we've talked about meat? Does wool have a future?
Tim O'Sullivan, who's the former chair of the campaign for
wool end Z Trust, certainly thinks so he's up next.
I first came across our next guest on the country,
I don't know, seven, eight, nine, ten years ago, believe
(25:49):
it or not, he won a Honda four wheeler a
promotion we were running here on the country those days.
We were probably called the Farming Show, and I think
it was worth about twenty grand tim O'Sullivan former Central
Hawks Bay farmer these days a hobby farmer. But Tom,
I will say one thing about you. You are eternally
passionate about Wall. But before we talk about wall, have
(26:11):
you still got the four wheeler?
Speaker 2 (26:13):
Hey?
Speaker 7 (26:13):
Hi?
Speaker 2 (26:13):
JV.
Speaker 7 (26:14):
Yes I do, and I must say, you know, I've
never really won anything in my life before, so that
it was an amazing one. And yep, still got the bike,
still use it nearly every day, so yeah, absolutely amazing,
forever grateful.
Speaker 4 (26:28):
Well, and those Hondo four wheelers I know because I
used to ride them back when I was a farmer.
They literally go forever. You'll have it for the rest
of your hobby farming career. There, Tom. I guess people
know your name best for being the chair for the
campaign for Wall here in New Zealand. Have you flown
the white flag on that cause?
Speaker 7 (26:47):
Well, JB, I have moved on, correct, Yes, I was with.
I joined the campaign for Wall back in twenty nineteen,
and I joined as really as a disgruntled Strong Wall
farmer back then, wanting to try and do something. I mean,
two nineteen was the first year. I'm fourth generation farmer,
that was the first year either in four generations that
we broke even on Wall in two nineteen, and I
think since then, well I know, since then, Strong Wall
(27:09):
has been costing every farmer in the country since so
it's absolutely diabolical.
Speaker 9 (27:13):
So he's got involved with.
Speaker 7 (27:14):
A campaign for Wall did what I could to try
and really rattle the cage and try and get some action.
To be honest, I found the industry politics, and I
get the fragmentation in the industry very frustrating, too slow
for me, I think. So I had an opportunity. One
of the good parts for that role is I had
a lot of exposure to businesses to trying to do
stuff with Wall. And I came across ten R and
(27:35):
Terior Systems of Wellington firm who have created this beautiful
new woll And Acoustic products called Flock FLC. And so
Stephen Thwaite, the owner, and Natasha his daughter who's the CEO,
Calvin Walker and the wider team down Christ Shirt brought
me on board back in April.
Speaker 10 (27:52):
And I'm loving it.
Speaker 2 (27:53):
Jamie.
Speaker 4 (27:54):
I'm going to come back to Flock. But I want
to talk about strong Wall. If I had a dollar
tom for every time someone on the show over the
years had said Wall's got a great future, it's sustainable,
it's natural, it's clean and green, I could buy five
of those wonderful Honda four wheelers. Quite literally, that would
be one hundred thousand mentions. Maybe I'm exaggerating or wee,
(28:15):
but why is wool and especially strong wool in the doldrums.
Speaker 7 (28:21):
It's a good question because we do hear it a lot,
and I'm sure most of your farming or strong wool
farming listeners will be rolling their eyes every time they
hear that, because there's a lot of talk and I
found the same And I think my view on that, Jamie,
is that you know, there has been a lot of talk.
I think there's a couple of things, a couple of
big things at play. One is that I think the
world has woken up to the fact we can't keep
specifying plastic and synthetics as across all aspects of our lives.
(28:46):
So there's a real movement, particularly of the younger concerners,
in that way. But I guess within regards to the
warming Stree and my view of it, and I've only
been involved for some five years, it has really rested
on its laurels for such a long time. And you know,
there's been a hell of a lot of you know,
you talk about R and D, the huge amount of research,
but nothing's ever developed. And if you don't develop the
(29:07):
product to try and drive demand, you can talk about
it all you want about how wonderful the fiber is.
But the only way we'll drive demand and lift the
price of walls, we can actually create products that people
want to pay a premium for. And hence me jumping
to Gone to take on this role as bus development
manager for Flock because it is a beautiful product and
it has got massive potential to drive demand for wool.
Speaker 4 (29:29):
Well, let's talk about flock. Is a shameless plug for
your tom I should be sending the business and invoice
for this, but it's an interesting topic because we know
that strong wall it's main use is for carpet. There's
the floor. What you're trying to do with flock is
cover the walls and the ceilings, so that gives you
a whole lot more surface area in which to sell
a product.
Speaker 5 (29:50):
Yeah, well, just that point.
Speaker 7 (29:51):
It's a really good point, Jamie, And that's probably one
of the things that I recognize straight away with flop. Yeah,
as I said, the wall industry, strong wall industry still
today even largely reliant on one surface in the built environment,
which is the floor. So it's carpet and rugs. Now,
there's still a space for that, and I look at
businesses like Bremworth and Greensmith and those guys. What they're
doing with Bremworth is amazing and they're really creating a difference.
(30:15):
I suppose a different image of carpet.
Speaker 6 (30:17):
But yeah, something like Flock.
Speaker 7 (30:18):
All of a sudden, our products we open ourselves up
to those other five surfaces in a building, both commercial
and residential, the four walls and the ceiling. So that
point alone because us massive potential if we can just
get a small market share globally in that to drive
huge volumes of wool. So yeah, I really feel the
potential in that regard for Flock is absolutely massive.
Speaker 4 (30:39):
But why should I put basically an acoustic product on
my wall when I can just paint it with a
bit of paint.
Speaker 7 (30:46):
Well, look, I think one of the things is the
built industry has moved a lot to a lot more
hard surfaces these days. If you look in a lot
of buildings now, there's a lot of wood, metal, glass used.
And I think everyone listening will have gone into rooms,
whether it be in residential homes or certainly office blocks
and boardrooms or events rooms where the acoustics are terrible.
(31:07):
So the sound bounces off all these hard services and
makes it hard to think or in restaurants and whatnot.
So something like Flock is a beautiful natural and I
guess the key selling point of Flock is its well
it's one hundred percent biodegradable at the end of its life,
so it complements the environment. But yeah, it adds that
real softness into a room. And we're getting a lot
(31:27):
of inquiry. We've started selling commercially in New Zealand. Now
we're getting a lot of inquiry for people wanting to
address those acoustic issues that they're finding in rooms. Largely,
the competition out there for us now for acoustic product
and it's used and many or the majority of certainey
commercial buildings has been synthetics plastics on the wall, and
(31:47):
I think more and more architects and designers and influencers
wanting to move away from that.
Speaker 4 (31:52):
Well there you go, wonderful new product. Flock Business development
manager Tom O'Sullivan joining us on the Country. Where you
get on that hon before where and drive around the
hobby farm and Hawks Bayvior.
Speaker 7 (32:02):
Tom, good to catch up with you again, Pleaser, Thanks Jamie,
appreciate it.
Speaker 4 (32:07):
Thank you, Tom. It's bang on ten away from one.
Ye're with the Country brought to you by Brandt. Up next,
we wrap it with our Southern Farmer panel, Nager a
Woodhead and Blocker Drysdale up next. I was.
Speaker 3 (32:25):
Step from the road to the sea to the sky
and you believe that we will lion.
Speaker 4 (32:31):
Wrapping. It's for your Monday, rather chilly Monday around the country,
but it is August with the Southern Farmer panel, Nige
your Woodhead twenty seventeen. I hope I'm right in saying
that young Farmer of the Year and Blair Blocker Drysdale. Eh,
he's a farmer from Balfa, which is just up the
road from the capital of Northern South and Riversdale. I'll
(32:52):
start with you, Blocker. Good to you to turn up
on the show today as an award winning arable farmer.
You've been to the dentist this morning. I hope you're
not speaking with a list yp.
Speaker 10 (33:01):
Yeah, good afternoon, Jamie. And now I came out of
the dentist pretty good. And it's painful. As as paying
the built dentist, it's better than paying taxes because at
least the wholes you fixed, so it's a better use
of money, that's for sure.
Speaker 4 (33:11):
Well, are farmers paying taxes these days?
Speaker 10 (33:15):
There won't be too many of us to speakt Jamie
at the moment, that's for sure. It's pretty tough out
there for everyone, regardless of what part of the agriculture
economy you're sitting in right now.
Speaker 4 (33:22):
So it's very very tough terrable farmers. How are you
going compared to because I know you've got your finger
in a few other pies as well in terms of
grazing and that, How do you compare to your your
dairying mates and your sheep and beef mates.
Speaker 10 (33:37):
We probably sit in between the two, I think, Jamie,
to be fair. The dairy boys, you know, as todd
as it's been seen, I think they're probably managed it
a little bit better than us. Yeah, just struggling with
still high input costs remaining so subbornly high, and commodity
prices being a bit lower than where they need to
be a bit. Look, you know, we had a great
celebration of the ablence in christ Ships on Thursday, not
(33:59):
at your Wigram Air Force Museum, and aren't you a
great night highlighting the important role that arable industry plays
in New Zealand and the water agriculture scene, and almost
also globally so yeah, great, not out Niga wardhead.
Speaker 4 (34:11):
You form a young farmer of the air sheep and
beef farmer from South Otaga. How do you reckon you're
going compared to your dairying and arable mates the.
Speaker 9 (34:19):
Afternoon, Jamie tought, Yeah, yeah, it's tough going. Yeah, we're
sure as how I haven't paid any tax the last
two years and I can't see I can't see that
changing for the year in front of us. But just
while you're on the topic of the Arable Awards, I
just want to throw a we shout out to the
waves Folds said, wars Folds them back to them the
Hall of Fame on Thursday, and Sid and Ear were
(34:41):
clients one when I was working up there. So great people,
fantastic family and well deserved so.
Speaker 5 (34:48):
To get into that Hall of Fame.
Speaker 4 (34:49):
Now you were involved last year in the World Plowing
Championships or was it the New Zealand ones that were
held on South Otago, And we've got the World Plowing
Championships on at the moment. And I'm a good mate Blockers.
Mark Dylan who we claim as a rivers Dalien. He's
my next door neighbor or next door Tom I here
my duck pond, so I'm claiming him as true blue Riversdale.
(35:10):
He's over there representing New Zealand Nigel along with Bob
Mertens from Timaro. How are they getting on in the
World Plowing Champs in Estonia?
Speaker 9 (35:19):
Yep, so they're all wrapped up yesterday in Estonia. So
Bob ended up sixth overall out of I think there's
sort of twenty four to twenty five playmen in the
Reversible in and the conventional. So yeah, Bob ended up
sixth out in the Reversible, so it's a great effort
from Bobby and marking it up seventeenth overall. So I
haven't actually caught up with him, but at cend like
(35:41):
he had a couple of tough days at the office,
but you still fantastic keep it to get there and
compete on the world stage. And both of those guys
marking Bob have qualified for next year's Worlds which I
can't remember. I think they're in Slovenia right next door,
so they are tractors and all their gear will stay
there ready for next year. So yeah, well done to
(36:02):
the two leads and it'll be it will be good
to catch up for them when they come home from
overseas and in have a debrief.
Speaker 4 (36:09):
How's the snow affecting you in South Otago.
Speaker 9 (36:12):
Well, right now I'm sitting in front of the fire
looking at it hosing down with snow, so's it's not
too bad on me right now. But I just shot
around this morning in major Everything had plenty of feed,
so we're doing pretty well. For Tucker, we're not we're
not inundated with grass, but there's we've got enough in
front of us so we can. And you've always got
to have a wee bit of spear for days like this,
(36:32):
because you know stock will probably eat twice as much
today as they would have yesterday in the warm weather,
and you've just got to put it in front of
them and well feed stock will handle the cold weather.
Speaker 4 (36:40):
Or right here and block of Drasdale, it doesn't really
matter if it's snowing for you because you arable farmers
just sit beside the fire and the winter anyhow, don't you.
Speaker 10 (36:50):
Apparently, so everyone says Jamie things to do the general
consensus before what we do in the winter. But like
we've had some pretty heavy snow chairs go through this morning,
but nothing too major. And here plenty of feed around
here at the moment, so here's not too much to
worry about, sort of waiting on plant growth stages and
that before we get into gear and the arable world
and just on that again. Congratulations to a few local
(37:12):
people finalists more Than and Karen Horrel, Brad Lindsay and
Scott Raymond. Scott run took out seed Row of the Year,
so but congrats to him and his parents and behind them.
It's great to see Guy's youthful lo Scott coming through
and being put up there and winning these events. So
it's really good to see.
Speaker 4 (37:30):
Good on your lads. There we go. That's today's farmer panel.
Nigel Whathead twenty seventeen Young Farmer of the Year and
Blair Blocker. Drivesdal was just up the road from the
capital of Northern south I thought i'd get that shot on.
We'll see you tomorrow.
Speaker 2 (37:50):
Listen catch all the latest from the land. It's The
Country Podcast with Jamie mcguy. Thanks to Brent You're specialist
in John dem machinery
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.