The political fight for Auckland mayor is balanced on a knife edge and things are starting to get dirty.
Polls separate four candidates by only a few percentage points – and mud-slinging has ensued.
So do attack-based political stunts even work? And should we be worried about low participation levels when so much is at stake?
Today, strategic marketer and Ben Goodale joins Damien for a discussion on why the battle for Auckland mayor is getting so dirty.
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You can read more about this and other stories in the New Zealand Herald, online at nzherald.co.nz, or tune in to news bulletins across the NZME network.
Host: Damien Venuto
Editor: Paddy Fox
Executive Producer: Ethan Sills
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