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March 24, 2025 34 mins

Today on the podcast we take a dive into the economics of pathways into farming with Seb Chapman founder of Seedling Investments. Some of you might already know Seb from being heavily involved in Future Farmers NZ and the founder of Fruitminder.  Seb has a unique blend of agricultural roots and an interest in cutting-edge technology, which drives him with a vision to revolutionise agricultural problems through smart solutions.


Seedling Investments is a venture that addresses a real personal pain point for Seb and after many long hours driving tractors seeding and harvesting in Australia and a journey back to tertiary education to study software engineering and economics, Seedling is the solution; a pathway into farm ownership that encourages skin in the game and offers good returns for investors, or as the tagline of the company goes: accelerating the transition of the the next generation of farmers into the next generation of farming.


Seb and I are both enthusiastic entrepreneurs and we offer up a few business crumbs in here that we hope some of you will pick up and run with, we also talk a bit about macro economics and the conditions under which societies have historically thrived economically. So take a listen and reach out to Seb and the team at Seedling if you’re keen to know more.


Episode Resources:


Seeding Investments Website | https://www.seedling-investments.com


Seb Chapman LinkedIn | https://www.linkedin.com/in/sebastian-chapman-fruitminder/


🎙️ Podcast brought to you by The Whole Story, with support from FMG Insurance.


🌱 For further information about what we do at The Whole Story check out our Website: www.thewholestory.co.nz


🎵 Music by nobody, check them out on SoundCloud

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