Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers
Social Media for B2B Growth is the podcast for B2B marketers who want LinkedIn insight — not hacks. Hosted by Michelle J Raymond, a globally recognised LinkedIn Company Page strategist and founder of B2B Growth Co, this podcast focuses on how B2B organisations use LinkedIn as a strategic business channel. Most episodes are solo insights from Michelle, based on real-world work with B2B marketing teams, leaders, and sales organisations. The emphasis is on clarity, relevance, and sustainable growth — not trends, recycled ideas, or empty advice. The show is built around a company page–led approach, scaled through employee advocacy, helping B2B teams: • Build credibility and trust on LinkedIn • Align company pages and personal profiles • Support demand, sales conversations, and long buying cycles • Make better decisions with limited time and resources This is not a podcast about chasing algorithms or shortcuts. It’s about using LinkedIn properly as part of a wider B2B growth strategy. If you’re responsible for LinkedIn performance inside a B2B organisation and want clear thinking you can actually apply, this podcast is for you. B2B Growth. No hacks. Got a question you want answered? Connect with Michelle J Raymond on LinkedIn or email support@b2bgrowthco.com Cheers
Episodes
Another article is doing the rounds saying LinkedIn's algorithm killed Company Pages.
It didn’t. Marketers did.
In this episode, Michelle J Raymond breaks down why LinkedIn Company Pages are not dead, why most B2B marketing and corporate social teams are using them the wrong way, and what actually drives results today.
This isn’t about chasing impressions or blaming the LinkedIn algorithm. It’s about understanding the real role of you...
Most B2B marketers focus on what to post on LinkedIn. But in 2026, your LinkedIn profile matters more than your posts.
With changes to the LinkedIn feed, AI visibility, and how expertise is interpreted, your profile is now the clearest signal of what you’re known for — not your content.
If LinkedIn can’t understand who you are, it can’t confidently recommend you.
In this episode, Michelle J Raymond breaks down:
- What’s changed on Li...
Most B2B marketing content doesn’t fail because it’s bad. It fails because no one ever sees or uses it. In this episode, Michelle J Raymond is joined by Lee Densmer to break down the real problem behind content waste in B2B marketing — and how to fix it with a smarter content strategy.
You’ll learn why even high-quality content gets ignored, how misalignment between sales and marketing creates wasted effort, and what it takes to bui...
Most LinkedIn Company Pages don’t fail because of the algorithm. They fail because they drift away from strategy. In this episode, Michelle J Raymond breaks down the three most common types of LinkedIn Company Pages she sees in audits and exactly what to fix first.
From neglected “ghost town” pages to internal newsletter overload and product-heavy content that no one remembers, this is a practical, no-fluff guide to getting your Pag...
On LinkedIn, it’s not about who you know anymore — it’s about what you’re known for. LinkedIn’s home feed has changed how content is distributed, and if you get this right, it’s a huge opportunity for your brand.
Key moments in this episode -
00:00 LinkedIn’s feed has changed (March 2026)
02:00 The biggest shift in the LinkedIn Home Feed
04:00 How LinkedIn now reads your behaviour over time
06:30 LinkedIn Home Feed for LinkedIn users
08...
Is employee advocacy just an engagement pod with a company logo? In this episode, Michelle J Raymond breaks down a growing debate on LinkedIn: when teams coordinate engagement through tools like Slack, is that smart marketing or artificial amplification?
You’ll learn the difference between engagement pods, employee advocacy and internal content amplification, and why the real issue isn’t the tactic — it’s the intent behind it.
If you...
LinkedIn is now the most cited domain in AI tools like ChatGPT, Perplexity, and Google AI Mode — but does that mean your LinkedIn content is getting cited? Not necessarily.
In this episode, Michelle J Raymond cuts through the noise and breaks down what the latest research actually says about LinkedIn and AI citations, so B2B marketers and businesses can make smarter decisions about where to focus their energy.
Key moments in this epi...
Most corporate LinkedIn strategies underperform because social teams are brought in too late.
In this episode, Michelle J Raymond speaks with Melissa Dawson from WD about what high-performing corporate social on LinkedIn actually looks like inside large organisations. They explore why treating social media as a distribution channel rather than a strategic partner limits results.
Topics include corporate social strategy, LinkedIn mark...
Is B2B marketing serving customers… or dashboards?
In this episode, Michelle J Raymond is joined by Moni Oloyede to question what’s really driving modern B2B strategy. From MQL obsession to attribution models and misunderstood buyer behaviour, this conversation challenges the metrics-first mindset many teams feel pressured to follow.
If you’ve ever felt like you’re busy but not aligned — this episode will resonate.
Michelle and Moni u...
Are you faking confidence on LinkedIn? In this episode, Michelle J Raymond speaks directly to B2B marketers who feel like they’re “figuring it out as they go” on LinkedIn. If you’ve ever thought, “I don’t know what I don’t know,” this conversation is for you.
We unpack the real cost of guessing, why generic advice and AI tools aren’t enough on their own, and how to build genuine LinkedIn strategy confidence that delivers measurable...
If you're struggling to grow your LinkedIn Company Page, this episode is for you. In this episode, Michelle J Raymond dives into the essential 4C's framework for growing your LinkedIn Company Page.
Key moments in this episode -
00:00 Introduction: Is Your Company Page Built to Grow?
01:10 Understanding the Four C's Framework
04:09 Clarity: Defining Ownership and Audience
06:19 Content: Crafting Engaging Posts
09:32 Community: Building ...
What is 360Brew? Is it a brand-new LinkedIn algorithm? Does it change your reach? Should B2B marketers change their content strategy?
Michelle J Raymond explains in plain English what 360Brew actually is, how it works behind the scenes, and what really matters for growth on LinkedIn in 2026.
In this episode, you’ll learn:
- What 360Brew really is (and what it ...
If your leaders want control and your employees want nothing to do with LinkedIn, you don’t have a content problem; you have an alignment problem. Michelle J Raymond explains why employee advocacy fails on LinkedIn and what actually gets teams confidently showing up.
Learn how Company Pages should lead strategy while employees scale trust, visibility and real B2B growth.
Key moments in this episode -
00:00 The Alignment Problem in Em...
Most B2B brands are running their LinkedIn Company Pages like personal profiles, and it’s quietly killing results.
In this episode, Michelle J Raymond breaks down the biggest mistakes B2B marketers make with LinkedIn Company Pages and what must change in 2026 to drive real visibility, engagement and brand growth.
If you manage a LinkedIn Company Page, lead B2B marketing, or are responsible for employee advocacy and brand visibility, ...
Join Michelle J Raymond as she breaks down the major shifts and strategies for LinkedIn B2B marketing in 2026. From the introduction of 360Brew and the rise of pay-to-play features, to the changing demographics of LinkedIn users, she covers all the essential updates.
Discover the importance of revisiting your marketing fundamentals, updating your profile and Company Page, and maximising the Power of Two by aligning company and empl...
What does brain science really teach us about LinkedIn marketing for B2B marketers?
In this episode of Social Media for B2B Growth, LinkedIn expert Michelle J Raymond is joined by marketing behavioural science specialist Nancy Harhut to break down how emotion, relevance, repetition, and buyer psychology shape decision-making on LinkedIn.
You’ll learn why B2B buyers are never purely rational, why niche LinkedIn content outperforms bro...
LinkedIn marketing is changing, and many B2B brands are heading into 2026 with the wrong priorities.
In this episode, LinkedIn expert Michelle J Raymond is joined by marketing strategist Bec Chappell to unpack a practical B2B marketing reset for LinkedIn in 2026.
They explore what businesses need to stop, start, rethink and redo to get better results from LinkedIn, without relying on AI shortcuts, beige content or chasing the algorit...
LinkedIn changed the rules in 2025 — fast, unexpectedly, and without warning.
In this episode, host Michelle J Raymond breaks down the five major plot twists every B2B marketer needs to understand before planning their 2026 LinkedIn strategy.
Key moments in this episode -
00:00 — The wild year LinkedIn kept us guessing
01:00 — Why LinkedIn impressions no longer mean success
03:00 — The shift toward relevance + intent metrics
06:00 ...
B2B Marketers are feeling the impact of changes to LinkedIn Company Pages in 2025. Declining reach, falling engagement, confused stakeholders, and pressure to “just make the Page work.”
In this episode, Michelle J Raymond sits down with Zoe Bermant to break down what every B2B marketer needs to know for 2026 on how LinkedIn really works and the new strategies that actually drive visibility, followers, and results.
If you manage a Lin...
Why your LinkedIn posts don’t convert and how to fix them. In this episode, we break down the “beige content” problem, why marketers chase likes instead of leads, and the copywriting frameworks that turn LinkedIn content into real B2B conversions.
Perfect for anyone looking for higher-impact posts, clearer messaging, and a LinkedIn strategy that actually drives revenue.
Key moments in this episode -
00:00 Why your LinkedIn post...
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