July 8, 2025 • 11 mins
It's astounding how deeply one individual can impact the world around them. Enjoy today's trip through the Cabinet.
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Episode Transcript
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Speaker 1 (00:04):
Welcome to Aaron Manke's Cabinet of Curiosities, a production of
iHeartRadio and Grimm and Mild. Our world is full of
the unexplainable, and if history is an open book, all
of these amazing tales right there on display, just waiting
for us to explore. Welcome to the Cabinet of Curiosities.
(00:36):
To be a rebel, you need a voice, and usually
a loud one, whether you use a megaphone or a
printing press. Making yourself heard is typically the first step
in turning protests into revolution, but Valentine Silvestrov found another way.
He rebelled with silence. Valentine was born in Kiev in
nineteen thirty seven, when Ukraine was firmly tucked behind the
(00:59):
Iron Curtain. He didn't set out to overthrow governments. He
just loved music. As a kid, he dreamed of being
a concert pianist and composer, But as he grew up
and found his own musical voice, it turned out that
voice didn't exactly harmonize with the authorities idea of approved art.
In the Soviet Union, creative freedom was well non existent. Painters, writers,
(01:21):
and musicians were expected to produce work that celebrated the state.
Art had to be uplifting, patriotic, and safely traditional. Anything
too experimental to western or too emotionally complicated was frowned upon.
Now sometimes frowned upon meant censored, and sometimes it meant
getting thrown behind bars or worse, and that was a
(01:43):
problem for Valentine. By the nineteen sixties, his music had
become downright rebellious, inspired by modernist movements sweeping across Europe.
Valentine's compositions were confrontational, startling, and full of unexpected turns.
One moment you might hear a gentle melody, the next
a crash of dissonant chords. It wasn't uplifting or traditional,
(02:05):
and it definitely wasn't Soviet approved, so pretty soon the
authorities took notice. In nineteen sixty nine, he crossed the
line by walking out of a public event in protest
of the Soviet invasion of Czechoslovakia. The state responded swiftly,
expelling him from the Composer's Union. They let him back
in a few years later, thinking that he might have
learned his lesson, but he still refused to temper his
(02:27):
modernist music. As a result, he was expelled again in
nineteen seventy four. This time Valentine took the rebuke. Personally
embarrassed and fearing harsher punishment, he withdrew from public life.
He still performed for friends and acquaintances, but he stopped
doing shows for larger audiences. To many who had followed
his career, it looked like the Soviet state had won,
(02:49):
that the authorities had finally broken the avant garde composer.
But in reality, something far more complicated and remarkable was happening.
During his self imposed exile, Valentine's music went through a
dramatic transformation. Gone were the furious outbursts and modernist shocks.
In their place came something far more dangerous to an
(03:09):
oppressive regime restraint. He began composing his Silent Songs, a
cycle of pieces that leaned into fragility and subtlety, incorporating
moments of tranquil silence. The voice was still Valentine's, but
he wasn't shouting anymore. He was whispering, And somehow that
whisper carried even further in a world where political slogans, speeches,
(03:32):
and propaganda were constantly being weaponized. Choosing to say less
became its own form of protest. The Silent Songs spread,
gaining critical acclaim in the West. The Soviets tried to
limit their popularity in Valentine's home country, sometimes outright banning
the pieces, but they couldn't stop his rising fame. His melancholic,
(03:53):
nostalgic pieces resonated with the Ukrainian people, who themselves were
grappling with sadness and regret, and slowly Valentine's music transformed
again in a way that he never expected. It became
a voice for Ukraine. Fast forward a few decades, Silvestrov
continued composing, gradually gaining international recognition. In nineteen ninety one,
(04:16):
as the Soviet Union dissolved, he took to the streets
with his countrymen to celebrate Ukrainian independence. It was an
incredible victory for the country and the composer, but Valentine
never fully escaped the specter of violence. In twenty twenty two,
at the age of eighty four, he found himself uprooted
by conflict. As Russian bombs began falling on Kiev. He
(04:38):
fled his beloved homeland, becoming a refugee in Germany. It's
heartbreaking to think of someone who had already overcome so
much being forced from his home again, and yet Valentine's
response was not one of rage, but of reflection. Today,
as Ukraine endures unspeakable suffering, his music has taken on
a new resonance. His delicate, consoling compositions offer a kind
(05:02):
of healing that loud slogans and anthems can't provide. In
a time of deafening violence, his music reminds us that
silence can be its own kind of resistance. Valentine Silvestrov
never needed a megaphone to be a rebel. He just
needed a piano, a stubborn heart, and the radical belief
that freedom and beauty are always worth defending, even when
(05:24):
it seems like no one is listening. For decades, American
cooks knew that if their soufles fell flat or their
(05:45):
muffins tasted musty, there was just one person to ask
for advice. It was a woman who everyone knew. She
smiled from grocery store shelves, spoke over the airwaves, and
even published her own cookbook. I'm talking, of course, about
Betty Crocker. So when Americans wrote, called, or emailed Betty,
they were often getting responses from someone else entirely because
(06:06):
you see Betty Crocker, the face of American baking, never
actually existed. Betty's origins traced back to Minneapolis, Minnesota, in
nineteen twenty one. Back then, at the bustling offices of
the Washburn Crosby Company, the marketing department had a problem.
Washburn Crosby's main product was gold metal flour, and to
(06:26):
promote it, they would run a contest in a magazine.
Readers could solve a puzzle in an ad and then
send the answer in for a prize. The issue was
that people weren't just sending in completed puzzles. They were
asking questions, and over the past few days, Washburn Crosby's
all male advertising department had received nearly thirty thousand cooking queries. Now,
(06:47):
they had dealt with something like this before, but on
a much smaller scale, and at that time they had
simply asked female staff who baked for advice and then
sent those answers off. But the deluge of questions this
time brought to light a concern that Samuel Gail, the
head of advertising, had quietly been worrying about. He believed
the mostly female customers who were writing in wanted to
(07:07):
hear from another woman, someone who they, as a consumer,
would trust to give good advice. Since baking was seen
as a female activity at the time, he thought they
wouldn't want tips in a letter signed by a man,
even if the advice was actually coming from the female
office staff. So Samuel's idea to create whole Cloth a
fictional woman in charge of answering baking questions. Her last
(07:31):
name would be Crocker, after William G. Crocker, the recently
retired company director, and her first name well, something friendly,
something wholesome, something like Betty. After that, a Washburn Crosby
secretary wrote out a signature for the new fake baker,
and just like that, Betty Crocker was born and she
was an instant hit. By nineteen twenty four, she had
(07:53):
a radio show where a home economics expert named Marjorie
Child Husted brought her to life. In nineteen thirty six,
he finally got a face to go with the voice.
Washburn Crosby put together a composite of all the women
at the company, the result being the first ever Betty
Crocker official portrait. Betty's influence was felt in homes across
(08:13):
America all through the twentieth century. During World War Two,
she published cookbooks and ran a special radio program teaching
home cooks how to make do with ration foods. And
she continued to educate new cooks, giving lessons over the
radio and sponsoring cooking schools. It's no wonder that in
nineteen forty five, Fortune magazine named Betty Crocker the second
(08:34):
best known woman in America. The first was, of course,
Eleanor Roosevelt. Betty even came to the small screen in
nineteen forty nine when actress Adelaide Holly played her on TV.
For the next fifteen years, this real life Betty would
pop into TV shows on CBS and ABC to teach
television characters and celebrities to bake with the best of them.
(08:56):
Besides teaching consumers, Betty quickly began to sell to them
as well. Now, while you might instantly recognize Betty with
boxed cake mix or frosting, the first product bearing her
name was actually a dried soup mix that launched in
nineteen forty two. Quickly after that came cake mix, cookies,
and the other Betty Crocker products that we all know
and love. While Betty was never a real person, the
(09:18):
researchers behind her advice were. Over the years, a series
of recipe developers, nutritionists, and housekeeping experts were the brains
behind Betty and Washburn Crosby, which later became General Mills,
was wholly dedicated to making sure Betty's advice and products
worked perfectly for home cooks. In nineteen forty six, General
(09:39):
Mills created the Betty Crocker Test Kitchens at their office
in Minneapolis. These were replicas of home kitchens, complete with
the ovens, tools, and other equipment that a typical customer
might have in their home. They used these kitchens to
test out recipes and advice. So if a Betty Crocker
recipe said bake for twenty five minutes, you better believe
(10:00):
someone tried it at twenty three, twenty four, and twenty six,
just to be sure. Although she's over one hundred years
old today, Betty Crocker's cooking advice is still as fresh
as ever. She has helped generations of home cooks coddle
their eggs and cram their brulets. Back in the nineteen twenties,
Washburn Crosby took a gamble, hoping that people would like
(10:20):
advice from a character and not a committee, and today
it's still paying off, which just goes to show you
when it comes to cooking, there is no reward without
a little whisk. I hope you've enjoyed today's guided tour
of the Cabinet of Curiosities. Subscribe for free on Apple Podcasts,
(10:42):
or learn more about the show by visiting Curiosities podcast
dot com. The show was created by me Aaron Manky
in partnership with how Stuff Works. I make another award
winning show called Lore, which is a podcast, book series,
and television show, and you can learn all about it
over at Theworldoflore dot com. And until next time, stay curious.
Welcome to Aaron Manke's Cabinet of Curiosities, a production of
iHeartRadio and Grimm and Mild. Our world is full of
the unexplainable, and if history is an open book, all
of these amazing tales right there on display, just waiting
for us to explore. Welcome to the Cabinet of Curiosities.
(00:36):
To be a rebel, you need a voice, and usually
a loud one, whether you use a megaphone or a
printing press. Making yourself heard is typically the first step
in turning protests into revolution, but Valentine Silvestrov found another way.
He rebelled with silence. Valentine was born in Kiev in
nineteen thirty seven, when Ukraine was firmly tucked behind the
(00:59):
Iron Curtain. He didn't set out to overthrow governments. He
just loved music. As a kid, he dreamed of being
a concert pianist and composer, But as he grew up
and found his own musical voice, it turned out that
voice didn't exactly harmonize with the authorities idea of approved art.
In the Soviet Union, creative freedom was well non existent. Painters, writers,
(01:21):
and musicians were expected to produce work that celebrated the state.
Art had to be uplifting, patriotic, and safely traditional. Anything
too experimental to western or too emotionally complicated was frowned upon.
Now sometimes frowned upon meant censored, and sometimes it meant
getting thrown behind bars or worse, and that was a
(01:43):
problem for Valentine. By the nineteen sixties, his music had
become downright rebellious, inspired by modernist movements sweeping across Europe.
Valentine's compositions were confrontational, startling, and full of unexpected turns.
One moment you might hear a gentle melody, the next
a crash of dissonant chords. It wasn't uplifting or traditional,
(02:05):
and it definitely wasn't Soviet approved, so pretty soon the
authorities took notice. In nineteen sixty nine, he crossed the
line by walking out of a public event in protest
of the Soviet invasion of Czechoslovakia. The state responded swiftly,
expelling him from the Composer's Union. They let him back
in a few years later, thinking that he might have
learned his lesson, but he still refused to temper his
(02:27):
modernist music. As a result, he was expelled again in
nineteen seventy four. This time Valentine took the rebuke. Personally
embarrassed and fearing harsher punishment, he withdrew from public life.
He still performed for friends and acquaintances, but he stopped
doing shows for larger audiences. To many who had followed
his career, it looked like the Soviet state had won,
(02:49):
that the authorities had finally broken the avant garde composer.
But in reality, something far more complicated and remarkable was happening.
During his self imposed exile, Valentine's music went through a
dramatic transformation. Gone were the furious outbursts and modernist shocks.
In their place came something far more dangerous to an
(03:09):
oppressive regime restraint. He began composing his Silent Songs, a
cycle of pieces that leaned into fragility and subtlety, incorporating
moments of tranquil silence. The voice was still Valentine's, but
he wasn't shouting anymore. He was whispering, And somehow that
whisper carried even further in a world where political slogans, speeches,
(03:32):
and propaganda were constantly being weaponized. Choosing to say less
became its own form of protest. The Silent Songs spread,
gaining critical acclaim in the West. The Soviets tried to
limit their popularity in Valentine's home country, sometimes outright banning
the pieces, but they couldn't stop his rising fame. His melancholic,
(03:53):
nostalgic pieces resonated with the Ukrainian people, who themselves were
grappling with sadness and regret, and slowly Valentine's music transformed
again in a way that he never expected. It became
a voice for Ukraine. Fast forward a few decades, Silvestrov
continued composing, gradually gaining international recognition. In nineteen ninety one,
(04:16):
as the Soviet Union dissolved, he took to the streets
with his countrymen to celebrate Ukrainian independence. It was an
incredible victory for the country and the composer, but Valentine
never fully escaped the specter of violence. In twenty twenty two,
at the age of eighty four, he found himself uprooted
by conflict. As Russian bombs began falling on Kiev. He
(04:38):
fled his beloved homeland, becoming a refugee in Germany. It's
heartbreaking to think of someone who had already overcome so
much being forced from his home again, and yet Valentine's
response was not one of rage, but of reflection. Today,
as Ukraine endures unspeakable suffering, his music has taken on
a new resonance. His delicate, consoling compositions offer a kind
(05:02):
of healing that loud slogans and anthems can't provide. In
a time of deafening violence, his music reminds us that
silence can be its own kind of resistance. Valentine Silvestrov
never needed a megaphone to be a rebel. He just
needed a piano, a stubborn heart, and the radical belief
that freedom and beauty are always worth defending, even when
(05:24):
it seems like no one is listening. For decades, American
cooks knew that if their soufles fell flat or their
(05:45):
muffins tasted musty, there was just one person to ask
for advice. It was a woman who everyone knew. She
smiled from grocery store shelves, spoke over the airwaves, and
even published her own cookbook. I'm talking, of course, about
Betty Crocker. So when Americans wrote, called, or emailed Betty,
they were often getting responses from someone else entirely because
(06:06):
you see Betty Crocker, the face of American baking, never
actually existed. Betty's origins traced back to Minneapolis, Minnesota, in
nineteen twenty one. Back then, at the bustling offices of
the Washburn Crosby Company, the marketing department had a problem.
Washburn Crosby's main product was gold metal flour, and to
(06:26):
promote it, they would run a contest in a magazine.
Readers could solve a puzzle in an ad and then
send the answer in for a prize. The issue was
that people weren't just sending in completed puzzles. They were
asking questions, and over the past few days, Washburn Crosby's
all male advertising department had received nearly thirty thousand cooking queries. Now,
(06:47):
they had dealt with something like this before, but on
a much smaller scale, and at that time they had
simply asked female staff who baked for advice and then
sent those answers off. But the deluge of questions this
time brought to light a concern that Samuel Gail, the
head of advertising, had quietly been worrying about. He believed
the mostly female customers who were writing in wanted to
(07:07):
hear from another woman, someone who they, as a consumer,
would trust to give good advice. Since baking was seen
as a female activity at the time, he thought they
wouldn't want tips in a letter signed by a man,
even if the advice was actually coming from the female
office staff. So Samuel's idea to create whole Cloth a
fictional woman in charge of answering baking questions. Her last
(07:31):
name would be Crocker, after William G. Crocker, the recently
retired company director, and her first name well, something friendly,
something wholesome, something like Betty. After that, a Washburn Crosby
secretary wrote out a signature for the new fake baker,
and just like that, Betty Crocker was born and she
was an instant hit. By nineteen twenty four, she had
(07:53):
a radio show where a home economics expert named Marjorie
Child Husted brought her to life. In nineteen thirty six,
he finally got a face to go with the voice.
Washburn Crosby put together a composite of all the women
at the company, the result being the first ever Betty
Crocker official portrait. Betty's influence was felt in homes across
(08:13):
America all through the twentieth century. During World War Two,
she published cookbooks and ran a special radio program teaching
home cooks how to make do with ration foods. And
she continued to educate new cooks, giving lessons over the
radio and sponsoring cooking schools. It's no wonder that in
nineteen forty five, Fortune magazine named Betty Crocker the second
(08:34):
best known woman in America. The first was, of course,
Eleanor Roosevelt. Betty even came to the small screen in
nineteen forty nine when actress Adelaide Holly played her on TV.
For the next fifteen years, this real life Betty would
pop into TV shows on CBS and ABC to teach
television characters and celebrities to bake with the best of them.
(08:56):
Besides teaching consumers, Betty quickly began to sell to them
as well. Now, while you might instantly recognize Betty with
boxed cake mix or frosting, the first product bearing her
name was actually a dried soup mix that launched in
nineteen forty two. Quickly after that came cake mix, cookies,
and the other Betty Crocker products that we all know
and love. While Betty was never a real person, the
(09:18):
researchers behind her advice were. Over the years, a series
of recipe developers, nutritionists, and housekeeping experts were the brains
behind Betty and Washburn Crosby, which later became General Mills,
was wholly dedicated to making sure Betty's advice and products
worked perfectly for home cooks. In nineteen forty six, General
(09:39):
Mills created the Betty Crocker Test Kitchens at their office
in Minneapolis. These were replicas of home kitchens, complete with
the ovens, tools, and other equipment that a typical customer
might have in their home. They used these kitchens to
test out recipes and advice. So if a Betty Crocker
recipe said bake for twenty five minutes, you better believe
(10:00):
someone tried it at twenty three, twenty four, and twenty six,
just to be sure. Although she's over one hundred years
old today, Betty Crocker's cooking advice is still as fresh
as ever. She has helped generations of home cooks coddle
their eggs and cram their brulets. Back in the nineteen twenties,
Washburn Crosby took a gamble, hoping that people would like
(10:20):
advice from a character and not a committee, and today
it's still paying off, which just goes to show you
when it comes to cooking, there is no reward without
a little whisk. I hope you've enjoyed today's guided tour
of the Cabinet of Curiosities. Subscribe for free on Apple Podcasts,
(10:42):
or learn more about the show by visiting Curiosities podcast
dot com. The show was created by me Aaron Manky
in partnership with how Stuff Works. I make another award
winning show called Lore, which is a podcast, book series,
and television show, and you can learn all about it
over at Theworldoflore dot com. And until next time, stay curious.
Aaron Mahnke's Cabinet of Curiosities News
Host
Aaron Mahnke
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