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July 5, 2023 13 mins

The Hollywood sign is an iconic landmark that started out as a real estate billboard. Can you believe it?

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Speaker 1 (00:04):
Hey, I'm welcome to the short stuff. I'm Josh, and
there's Chuck in Hollywood. Dave c is not here, but
he's here in spirit. I was going to make a
tasteless joke, but we'll just send it there.

Speaker 2 (00:16):
Yeah, we are talking today about the Hollywood Sign, which
this year, the year twenty twenty three at which time
we're recording, is celebrating its centennial. Right there at the
top of Mount Lee and Griffith Park in Central Los Angeles,
Central Hollywood. That iconic sign is turning one hundred.

Speaker 1 (00:36):
That's amazing. Did not realize it was that old, because
you don't think of Hollywood that old.

Speaker 2 (00:40):
Doe, No, do you. I used to think Hollywood was
not a place but a mere euphemism for the film industry.

Speaker 1 (00:48):
It's both.

Speaker 2 (00:49):
It's both, for sure.

Speaker 1 (00:51):
But the whole idea of Hollywood, at least with the sign,
was that it was initially constructed and built all the
way back in nineteen twenty three as essentially a big
billboard for a real estate development called Hollywood Land, and
the original Hollywood sign originally said Hollywood Land.

Speaker 2 (01:11):
Yeah, and by the way, thanks to Kate Morgan and
houstuffworks dot Com for this one. This is something I
talked about in a Movie Crush episode. Occasionally, on the
many episodes, Nola and I would go over like it
just a little bit of like Hollywood history, and this
was one of them. And it's funny. I mean, I
know people, some people may have seen the original Hollywood

(01:33):
Land sign that said Hollywood Land and kind of thought, like,
what is that even all about? But that's what it was.
It was a real estate company. It was just an
advertisement to go buy houses in that development. And it
was lit up with light bulbs at the time, about
four thousand of them that blinked all night long. Because

(01:53):
the Hollywood Sign is not lit up at night, you
might falsely picture it in your head as something that's
like up in the hills all night. That's not the case.

Speaker 1 (02:02):
No, And by the way, before we move any further forward,
I did an entire episode on the Hollywood Sign in
the End of the World with Josh Clark.

Speaker 2 (02:13):
Did you really know? Jeez, man, you were getting me
I know so much lately Left and right?

Speaker 1 (02:20):
Is my delivery even drier than usual?

Speaker 2 (02:23):
No, it's just it's so earnest and I'm just falling
for it. Man.

Speaker 1 (02:27):
That's how I get you because I thought it might.

Speaker 2 (02:29):
Have been in a part of another I just I'm
so dumb.

Speaker 1 (02:32):
No you're not. I'm just that earnest.

Speaker 2 (02:35):
You're a good actor these days. Thanks. I wish you
would have been when we were on our TV show.

Speaker 1 (02:40):
Hey hey, zing I did great. But anyway, no, you
did great. So Hollywood Land. It was originally the sign
this billboard, and the Hollywood Land developer spent I think
it's twenty one grand to build it, which I believe
is in nineteen twenty three dollars, which would make it
about almost four hundred thousand dollars. And despite that price,

(03:01):
they just expected it to last about eighteen months. But
the crazy thing about it is, even though it was
built of essentially plywood, it outlasted the Hollywood Land development
itself well into the forties.

Speaker 2 (03:15):
Yeah, I did. It had gone through a couple of
stages of disrepair over the years. In the late nineteen forties,
it was looking pretty rough. That company, that Hollywood Land Company,
was long gone and it was sort of a thing
in the city. They were like, should we tear this
thing down now? Is it kind of dumb to have
this old billboard up? And then the Hollywood Chamber of

(03:37):
Commerce stepped in and said, you know what, let's rebuild
this thing. Sure, let's drop the land and let's just
have a sign that says Hollywood. And it was going
strong again for about three decades until the nineteen seventies
when it was in very bad shape once again.

Speaker 1 (03:53):
Yes, and who of all people stepped in? Well, we'll
tell you right after this commercial.

Speaker 3 (03:58):
Break, Josh and.

Speaker 1 (04:22):
Things, Jock and job all right, Chuck, Who have all
people stepped in to save the Hollywood sign from being bulldozed? Uh?

Speaker 2 (04:40):
Josh Clark, creator of End of the World with Josh
Clark wrong? Hm hmmm uh. Oh, I don't know. Bob Guccioni,
who ran Penthouse Magazine.

Speaker 1 (04:50):
Very nice, or maybe Larry Flint who ran Larry Flint. No,
or maybe Jim Bob Jones who ran Club.

Speaker 2 (04:58):
Now see is that a real guy? I no anymore? Okay, God,
we should do a you know what I want to
do an episode of Gullibility. Okay, No, I don't see.

Speaker 1 (05:10):
Oh man, you got me.

Speaker 2 (05:13):
I actually do. Hugh Hefner stepped in, obviously Playboy magazine
founder in chief, and he raised money by throwing a
big party in nineteen seventy eight at his very famous,
so may say, infamous playboy mansion. And what he did
was he said, is, hey, are you a company, are

(05:34):
you a rich person? And you want to sponsor a
letter and had that thing restored? You can do that
for twenty seven grand.

Speaker 1 (05:42):
Yeah, he held an auction and invited all of his
famous rich friends and apparently the guy who sponsored or
purchased the o was none other than Alice Cooper. Yeah,
and he got the o in honor of Graucho Marx,
which I thought was really cool.

Speaker 2 (05:57):
That's right. And hey, shout out to Nita strap Else.
Oh yeah, Hurricane Hurricane Nita. I don't know if she's
still playing with Alice Cooper, but she was kind enough
to invite us to that concert when she came through Atlanta.

Speaker 1 (06:09):
And it was great.

Speaker 2 (06:10):
It was really awesome. But Alice Cooper bought one Warner
Brothers Records, or rather sponsored one. Gene Autry did, of course.
Andy Williams sponsored one and it was restored and it
was They actually didn't restore it, they tore it down
and rebuilt it. Yeah, which was a smart thing because,
like you said, that plywood and sheet metal was just

(06:31):
not very hearty. So this time it was steel, steel
on steel.

Speaker 1 (06:37):
Yeah. They built it bigger, stronger and faster.

Speaker 2 (06:40):
Yeah. And steel and Steel was also a record by
Mega Death I think, right, I don't know. No, Okay,
it's possible.

Speaker 1 (06:49):
It sounds like it would be a Mega Death record.

Speaker 2 (06:51):
Elsie, Now you're afraid to agree with something.

Speaker 1 (06:54):
No, I'm just yeah, I'm just gonna be wishy washy
for the rest of our career.

Speaker 2 (06:59):
So so here's another little a few more little interesting tidbits.
There was another threat that came along later because and
this wasn't that long ago. It was in twenty ten
when it was found out that all that land, I
think because it's in Griffith Park on top of Mount Lee,
everyone just figured it's like the city owns it. And
that is not true because Howard Hughes actually owned land

(07:23):
just to the left of the H And I'm sure
some people knew this, but not many did until years
later when someone was like, Hey, we're going to sell
this land and develop it, and the city went, you
can't develop next to the H.

Speaker 1 (07:37):
They said, yeah, we can. Have you ever heard of capitalism? Suckers?
And the Los Angeles City Council went to the dictionary
and they're like, oh my god. And apparently the developer
bought that parcel for one point sixty seven million dollars
in two thousand and two and put it up eight
years later for twenty two million dollars, which is quite
an inflated price, but they knew that the city was

(07:59):
going to scramble to do to put it together.

Speaker 2 (08:01):
Uh huh.

Speaker 1 (08:02):
And you said that it was owned by Howard Hughes.
He bought it so he could build a mansion for
his fiance at the time, Ginger Rogers, but she refused
to move up there because she said that basically, this
guy's off his nut and he will hold me prisoner
up there, so I'm not even gonna go up there.
And it just kind of like fell into disuse and
was forgotten and became part of the Hughes estate. I'm

(08:24):
not sure how it was rediscovered and put up for sale,
But when the city of Los Angeles was basically presented
with either losing the land just to the left of
the Big h in Hollywood or coughing up twenty two
million dollars, they really went and tried to raise that money,
and they couldn't quite do it, but luckily someone stepped in.
Who was it, Chuck.

Speaker 2 (08:46):
Pob GUCCIONI Nope, that would have been great if it
was Gooch on that second go round. Sure, but it
was Hugh Hefner again.

Speaker 1 (08:54):
Yeah.

Speaker 2 (08:55):
I think he felt like, you know, I did this once.
I'd probably look like a heel if I didn't do
it second time.

Speaker 1 (09:01):
Or he could have been like, I'm tapped out you.
I helped you once.

Speaker 2 (09:07):
Yeah, he's like, the Internet has killed my nudy magazine business.
But I don't even think he auctioned off letters this time.
I think he just stepped in and kind of made
them whole, right.

Speaker 1 (09:18):
Yeah, I think he made of the difference, like you're saying. Yeah,
so the sign is safe again, including the land around it.
And there's a book that was written by an author
named Casey Shriner called Discovering Griffith Park Colon a locals
Guide and how stuff Works. Talk to Casey Shiner and

(09:40):
he said that you can get all sorts of really
good views of the Hollywood Sign. In fact, there's fourteen
of them that he describes in detail where to go
to get a good view. But one of them is
not up at the Hollywood Sign. Which if you stop
and think about it makes total sense. But a lot
of people don't realize that the trail ends behind the
Hollywood Sign, So it's not a very good place to

(10:02):
see the sign.

Speaker 2 (10:03):
No it's not. Nora is standing right under it. If
you can even manage that, Yeah, because it's really big, right, Yeah,
it's a how taller do we even know that?

Speaker 1 (10:12):
I'm say, I'm sure some people know that feet.

Speaker 2 (10:16):
Yeah, they're about fifty feet I think. But yeah, you
want to get a little distance, you know, if you're
going north on Gower, you get a nice you sort
of bisect it. Great view if you're just driving through Hollywood,
and I could see it outside of my apartment window.
Had a great view of the Hollywood Hills and the
Griffith Park Observatory in that sign.

Speaker 1 (10:37):
From your room in the Playboy Mansion.

Speaker 2 (10:39):
From my yea hose, I lived under the grotto, which
is weird. It was. It was awesome. Four hundred and
fifty bucks a month, which was quite a steel and
had a great view and it was just a great
little place that I missed so much. I love that apartment.
But we should finish, probably by talking about peg Entwinstle

(11:01):
who was I featured on movie Crush. A lot of
people know this, but there was a young starlett who
I guess not a starlett, a Starlette to be that
leapt off the h and the Hollywood Sign to plunge
to her death. I named peg Entwhistle. And this was
in Oh Jeesus, I couldn't even what year was.

Speaker 1 (11:20):
This, nineteen thirty two. I talked a lot about it
in the End of the World with.

Speaker 2 (11:27):
Oh not this time. She was twenty four years old,
and you know, as the story goes, she was went
to Hollywood to make it big and had trouble doing
that and so took her own life.

Speaker 1 (11:40):
Yeah, and this wasn't like she went out to Hollywood
like a month or six months or you know whatever.
Later she failed at it, like she was, she really
tried it. She had a bit part in a movie.
She was in a lot of plays. Apparently Betty Davis,
a very young Betty Davis, saw a play that peg
Entwistle was in and told her mother she wanted to
grow up to be like pag and Twistle. So she

(12:03):
really kept that and finally it was just like, I
can't do this anymore, and she did. It was at
least back then that the letters were fifty feet tall,
and they believe that she got to the top of
the h by using a ladder that a workman had
left behind.

Speaker 2 (12:19):
Very sad it is if you want to end with
a funnier note, though, because there's this great story about
Betty Davis. I'm not sure if it's true or not,
but she reportedly was asked one time what the best
way and aspiring starlet could get into Hollywood, and she said,
take Fountain, which is a great east west running street

(12:42):
through Hollywood, and it was always a great sort of
cut through because most people stick to those main streets
like Sunset and Santa Monica and Hollywood Boulevard, but if
you took Fountain, you could get there quicker.

Speaker 1 (12:53):
Well, since we're talking so much about La, I just
want to shout out minding you May's friends out there,
Doc and Truth. Hello.

Speaker 2 (13:01):
Are those real people or am you're gonna fool me again?

Speaker 1 (13:04):
They are real people. I'll introduce you to them someday.
They're great.

Speaker 2 (13:07):
Okay, Duck, I look forward to meeting you and Truth.

Speaker 1 (13:10):
Don't forget truth, Quest and Truth. Yeah, if you want.
And by the way, Chuck Hippie Rob was real too.

Speaker 2 (13:18):
No, but I doubt if he's in La.

Speaker 1 (13:20):
No, there's no telling where he is. I almost ended
this one like a regular episode, but instead Chuck, all
I have to do is say short stuff is out.

Speaker 3 (13:32):
Stuff you Should Know is a production of iHeartRadio.

Speaker 2 (13:35):
For more podcasts my heart Radio, visit the iHeartRadio app,
Apple Podcasts, or wherever you listen to your favorite shows.

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