Marketing #Unfiltered
In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
Episodes
Tired of watching potential clients slip through your fingers because they need 83 touch points before they trust you enough to buy? What if you could speed up that journey while building genuine relationships that lead to incredible retention rates?
This is part two of a special cross-over episode! Make sure you listen to part one on Polly's podcast "Make More Money Without Selling Your Soul" where we dive ...
We’ve just kickstarted a growth period inside of your business, and it’s likely you are also in a growth period.
In this episode I’ll walk you through:
1️⃣When your growth periods are every year (yes, you should have concentrated growth periods multiple times a year)
2️⃣18 ways to grow your list
3️⃣What to do with this list (hint: I’m not telling you to do ALL the things at once)
Free resources:
Tired of being stuck in the one-to-one grind, working all hours with no end in sight? What if you could create more revenue, impact, and freedom without significantly increasing your costs?
Welcome to Marketing Unfiltered, where host Sophia explores authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience.
In this episode, Sophia sits down with business strategist AnnMarie Rose to tac...
Should you focus on quality or quantity when it comes to social media content?
It's the age-old question that has entrepreneurs stuck in analysis paralysis.
Welcome to Marketing at the Beep, where I answer real voicemails from listeners with practical marketing advice you can implement immediately.
In this episode, I tackle one of the most common social media dilemmas and break down why the answer isn't as simple a...
This lil quickie is all about what to expect this summer while I'm on maternity "leave."
Short, sweet and clear.
And FYI, if you want some of that baby content:
➡️ Follow and listen to 'Relatable with the Roses' (our brand new podcast!)
➡️ Follow @bradandsophia on Instagram
The order of priorities for your next launch (starting 3 months out)
In today's episode, we answered a question from a listener about launching.
We cover:
1. A list of thorough priorities for when you are 3 months out from a launch, 2 months out, and the month of your launch.
2. We'll also talk about how your social media content shifts.
This is definitely one to bookmark and k...
Writing a book feels like a multi-year project that's impossible to fit into your busy entrepreneurial life—but what if you could go from idea to published bestseller in just 12 months?
That's why I was excited to welcome Ashley Mansour, author and book coach, to Marketing #Unfiltered to break down exactly how to write a book that doesn't just sit on shelves, but actually generates clients and revenue for your busines...
Welcome to Marketing at the Beep, where I answer real voicemails from listeners with practical marketing advice you can implement immediately.
In this episode, I tackle one of the most common (and stressful) situations entrepreneurs face: how to reconnect with your email list after months or even years of silence.
We cover:
➡️ Why the "perfect" comeback email is actually the one you send (not the one you overthink)
➡️ How to...
Content creation doesn't have to consume your entire business—but it's hard to know how to approach it differently without seeing what's actually working for other entrepreneurs.
That's why I was excited to welcome Megan to Marketing #Unfiltered to share her proven system for creating all her marketing content in just 1-2 hours per week (yes, ALL of it!).
We cover:
➡️ How Megan manages to create all her content in ...
In this episode, Sophia shares her practical approach to leveraging AI tools for business automation and scale. From creating a comprehensive AI brand book to building customer service chatbots, learn how to make your business run smoothly - with or without you at the helm.
What You'll Learn:
How to create an AI brand book that maintains your voice (even when you're not writing)
Why exploring AI tools beyond ChatGPT ...
Finding your authentic marketing voice is more than just words—it's about unlocking your unique communication style that builds trust and connection with your audience.
That's why I was thrilled to welcome Kim Kiel, a certified brand voice writer, to Marketing #Unfiltered to discuss how to develop a brand voice that resonates with your audience and makes marketing feel more natural.
We cover:
Why trusting your business idea...
In this episode of Marketing Unfiltered, I'm pulling back the curtain on my recent list-building experiment: a private podcast series called "For the Love of Marketing." If you've been wondering whether private podcasts work for list growth compared to summits or other strategies, this transparent breakdown is for you.
What You'll Learn:
➡️ The exact strategy (with ALL the detail) I used to create a private ...
We often think client acquisition has to slow down when the economy gets tough. But what if there's a better approach that works regardless of economic conditions?
That's why I was thrilled to welcome back Chris Williams to Marketing #Unfiltered.
She shares her proven strategies for finding ideal clients even during what she calls a "trust recession"—and how to connect with them in ways that feel natural and empo...
What if one simple strategy could consistently convert your audience—without needing sales calls or pushy DMs?
In this episode of Marketing Unfiltered, I’m breaking down my Q+A Day Strategy—the one that had a 100% conversion rate in 2023 and a 93% conversion rate in 2024. (Yep. Not a typo.)
This isn’t a fluke—it’s repeatable, and you can run your first Q+A Day immediately after listening.
Inside this episode, I’m sharing:
✨ Exactly how...
As someone who's planning a maternity leave, this episode was everything I needed.
Perfect for you if:
➡️ You're pregnant, and want to take time off to enjoy your baby
➡️ You want to take time off to enjoy a wedding, sabbatical, or whatever else comes to mind!
We cover things like:
➡️ What are the biggest misconception most pregnant entrepreneurs have about maternity leave?
➡️ Which limiting beliefs should pregnant entrepr...
Holy crap. This one is juicy.
Here's what we're covering...
1️⃣ What the heck is your distinctive edge?
2️⃣ The actual PHASES of getting clear on your distinctive edge with clear examples and action steps so you can move through this on your own
If you've been struggling with:
✅ Your offer
✅ Your message
Or ANY clarity at all around how to stand out in a saturated market, you absolutely need this work, and you'r...
If you struggle thinking you’re boring and don’t have any stories to tell, this is a good one for you.
Inside, we’ll cover:
Adopting a "storytelling-first" approach to marketing - and examples of what that looks likeWhat makes storytelling so hard and complicatedA step by step framework for making storytelling doable (and even EASY)
And more.
Resources:
Don’t forgot to downlo...
Let’s talk about finding your launch style! In this episode I asked her things like:
What is some cookie cutter advice when it comes to launching that drives you crazy?
Is there something specific that’s working in 2025?
Where do most people get stuck with launching?
What are some SIGNS that shows someone their launch style isn’t working — so they can start unlocking a new way of doing things?
<...
We all want more meaningful connections, but how do we actually make them happen? Like, you see someone online and think, Damn, this girl should be my friend—but what’s the next move? 👀
That’s exactly what I’m diving into with Ciara Rubin—bestselling author, YouTuber, and soon-to-be author of a book all about friendship.
In this episode, we cover:
✨ Where to actually find new connections (because it’s no...
Tired of the same old sales strategies? There’s another way.
We tend to think the only way to sell is through webinar launches, sales calls, 5-day challenges, or maybe an evergreen funnel if we’re feeling fancy.
They all work—but they’re not the only way to sell, no matter what some online guru says.
That’s why I loved this convo with Nicki Krawczyk. She created the Circuit Sales System—a genius hybrid of live launching and...
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