Marketing #Unfiltered

In this episode, I'm sharing eight ways to collaborate that don't require a podcast, a membership, or any new platform.

Because “I don’t have anything to invite people into” is not a good enough reason to miss out on the visibility, leads, sales, and opportunities that can come from getting in front of someone else’s audience.

Some of these work with someone you just met, some are better for relationships you'...

This is Part 2 of a special two-part visibility series.

Part 1 is over on Holly Marie Haynes' podcast, Crush the Rush, which is also linked below. 

That’s where Sophia shares her framework for becoming known through visibility, authority, and hosted experiences.

In Part 2, Holly flips the script and shares the strategy that's quietly grown her business for the last six years, without relying on social media.

We dive ...

In this episode, I'm sharing the hunch I've been sitting on: that we're moving out of the attention economy and into what I'm calling the evidence economy. And if I'm right, it changes everything about how we approach marketing, visibility, and becoming known. 

Information is everywhere, and AI has made it even more accessible. That's why attention alone isn't enough to build trust anymore. Tune in to learn the three experience...

In this episode, I'm joined by Meagan Williamson, a Pinterest strategist who's been in this space since the early beta days and has built her entire business around the platform that most business owners are completely sleeping on. We're breaking down what Pinterest actually is (spoiler: it's a search engine, not a social media platform), why it works so differently from Instagram, what kind of content performs well, what a realist...

In this episode, I'm sharing one of the strategies I've been implementing in my business this year— something I'm calling the Low-Lift offer. Not a membership. Not a mini course. Not another content hamster wheel. A simple, paid container designed for one purpose: conversation. And it's been one of the most powerful sales strategies I've built in years. Better yet, my clients are seeing incredible results with it too. 

Li...

In this episode, I'm joined by Kim Rittberg—former media executive at Us Weekly and Netflix, who had a wake-up call in her hospital delivery room (yes, she was checking emails while in labor) and left corporate to build her own business teaching coaches and service providers how to use video to actually grow their income, not just their follower count. 

If you’ve ever wondered how to find your confidence on camera w...

In this episode, Megan Yelaney walks us through how she rebuilt from scratch after having twins, what she actually did to find her edge again after becoming a ‘basic business coach’, and why the business identity crisis you're experiencing right now might have more to do with your messaging than anything else.

This episode is for anyone who's felt like their business doesn't fit anymore—whether you just had a baby,...

Justin Blackman is a brand voice and messaging strategist who's spent years helping businesses figure out what makes them different on purpose. And in this conversation, we're diving into something most people skip right over: finding your distinctive edge. 

Because here's the thing: you can have all the right keywords, all the right frameworks, all the voice-of-customer research in the world—but if you don't know what ma...

Welcome to part two of my Back on the Map series.

In part one, I talked about the biggest mistake I've made in business and what it's cost me.

Part 2 is the next layer of that conversation. Because once you get clearer on what you want to be known for, you also have to start changing how you operate—how you build your visibility and authority, how you approach growth, how you structure your business.

In this episode, I'm pulling...

There's a lot of noise out there right now about AI search "killing" SEO. 

In this episode, SEO Strategist Laura Jawad is back to cut through the panic and get real about what's actually changing and what hasn’t in the world of SEO. 

We talk about the foundation you still need (yes, the basics still matter), the new layer AI adds on top of that, and the practical steps you can take right now to make su...

This week’s episode is a follow-up to my recent conversation with Kelly Chase in episode 213.

We talked about something I don't think enough people are discussing: what happens when your business gets more visibility than it's actually built to handle.

The truth? More visibility doesn't automatically grow your business like we think it does. Sometimes it actually breaks it.

In this episode, I'm breaking down the three pieces you...

If you've ever hit six figures and thought, "Wait...where did all the money go?" — this episode is for you. 

I'm joined by Belinda Rosenblum, who's been in business for nearly two decades and has seen (and experienced) every version of the six-figure paycheck-to-paycheck trap. This is the conversation about what actually happens to your money as you scale — the real numbers, the hidden expenses, and why so many smar...

In this episode, Coach Kelly Chase shares what it was really like behind the scenes of building her business after filming Love Is Blind: the brand deals that didn't convert, the audience that wanted health coaching when she wanted to talk business, the $45,000 she made in 7 months but couldn't celebrate because it "wasn't six figures," and why she eventually took a year and a half off from coaching altogether.

This is a conversatio...

Build a Brand Foundation That Supports Your Next Level with Tiffany Neuman

Tiffany Neuman is a brand strategist who works with thought leaders to build what she calls a "brand operating system." And here's the truth: most of us are operating with some version of a Frankenstein brand. We built the plane while flying it, added layers as we went, and now we're looking around, wondering why our next level feels harder than it should.

In ...

This is episode one of a new series called Back on the Map, where I'm taking you behind the scenes of what it looks like to rebuild after losing your way.

This one's vulnerable. And honestly? A little maddening.

Because the mistake I made was so basic, so fundamental, that it's almost embarrassing to admit. And I didn't just do it for a second—I did it for years. 

In this episode, I'm walking you through what happened when ...

Ash Chow is a launch copywriter and sales page expert, and in this episode she's breaking down exactly what needs to be on your sales page, in what order, and why most people are missing the most important sections entirely.

This isn't theory. This is the structure, the messaging principles, and the nitty-gritty details you need to actually write (or rewrite) your sales page so it converts without feeling pushy.

If your sales page fe...

Marisa Corcoran is back on Marketing Unfiltered for round three (honestly, she’s basically the Steve Martin of this podcast) — and we’re getting wildly practical about something almost every business owner sets up once… and then forgets exists:

Your welcome sequence.

Because if your welcome sequence hasn’t been touched in forever, doesn’t sound like you anymore, or is quietly selling something you...

In this episode, Sophia breaks down why relying on guest appearances keeps you positioned as a supporting character and how hosting your own rooms accelerates authority, list growth, and leverage.

We Cover:

1. The psychological difference between guesting and hosting, and why building the room shifts perception fast
2. Why audience size isn’t the real authority play and what is 
3. The compounding power of hosting so you can MAKE...

 In this episode with brand voice and messaging strategist Jen Liddy, we're diving into the layers of messaging that most people completely miss. This isn't about being louder or showing up more. It's about letting the parts of YOU that make you different actually show up in your content. 

You know your audience's pain points. You're using their words. You're talking about feelings and potential. But something's still miss...