The B2B BRAND180 Podcast with Linda Fanaras

In this episode of the B2B Brand180 Podcast, Linda Fanaras interviews Chaz Horn, B2B sales expert and creator of the business case process. Together, they explore why companies may be losing revenue even when they have strong products and leads, where value gets lost throughout the buyer and customer journey, and how a structured business case can help close those gaps.

Chaz shares practical insights on replacing traditional...

In this episode of the B2B Brand180 Podcast, Linda Fanaras interviews Aly Samaha, known as the Follow-Up King, who has generated millions in sales by re-engaging leads others had given up on. Together, they explore why quiet prospects are not necessarily lost deals, why traditional follow-up often fails, and how sales teams can revive opportunities already sitting in their pipelines.

Aly shares practical insights on non-assumptive l...

In this episode of the B2B Brand180 Podcast, Linda Fanaras interviews Mark Skalla, founder of Fulcrum Fractional and author of The Leverage Point. Together, they explore why growth can expose hidden operational weaknesses, how founders become bottlenecks in their own businesses, and what leaders need to change to scale without everything depending on them.

Mark shares practical insights on delegation, accountability, decisio...

In this episode of the B2B Brand180 Podcast, Linda Fanaras interviews Jenna Hannon, founder and CEO of Hatter, an AI search agency helping brands increase visibility in Google and AI-generated answers. Together, they explore how AI is reshaping search, why traditional SEO strategies are no longer enough, and what businesses need to do to stay discoverable in the new era of AEO.

Jenna shares practical insights on the differences betw...

In this episode of the B2B Brand180 Podcast, Linda Fanaras interviews Alec Broadfoot, founder and CEO of VisionSpark and author of Hiring Your Right Number Two Leader. Together, they explore why leadership misalignment is one of the biggest barriers to scaling entrepreneurial companies and how founders can overcome it by building the right leadership team.

Alec shares practical insights on identifying the ideal second-in-com...

In this episode of the B2B Brand180 Podcast, Linda Fanaras interviews William Anderson, senior business and consulting leader, strategic advisor, and author of The Room Goes Quiet: How to Close High-Stakes Service Deals by Owning Customer Risk. Together, they unpack why even the strongest B2B solutions often fail to close when buyers lose confidence in the people behind them.

William shares how executive decision-making is driven le...

In this episode of the B2B Brand180 Podcast, Linda Fanaras interviews Mike Barton from AudioEye to unpack one of the most overlooked barriers in digital marketing today: website accessibility. While most companies focus heavily on SEO, lead generation, and customer experience, many unintentionally exclude a significant portion of their audience because their websites are not built for accessibility.

Mike shares how inaccessi...

In this episode of the B2B Brand180 Podcast, Linda Fanaras sits down with sales leadership expert and author Todd Caponi to challenge one of the biggest problems in B2B sales today: broken pricing and negotiation practices. They unpack why traditional discount-driven sales tactics are eroding trust, slowing deals, and training buyers to believe the price is never really the price.

The conversation explores Todd’s &ldqu...

In this episode of the B2B Brand180 Podcast, Linda Fanaras speaks with Eli Igra Serfaty, CEO & Co-Founder at MAIA Digital, about why so many executives are still behind on one of the most important B2B platforms. They break down the gap between simply posting and actually building a presence that drives trust, credibility, and meaningful business conversations.

The discussion focuses on what a high-performing LinkedIn strategy r...

In this episode of the B2B Brand180 Podcast, Linda speaks with Steve Williams, leadership consultant and author of Notorious: Leadership Lessons from History’s Most Notorious Leaders. Steve shares a fresh perspective on leadership, breaking down what modern executives can learn from some of history’s most unconventional figures.

The conversation focuses on practical leadership traits like trust, loyalty, and consistency,...

In this episode of the B2B Brand180 Podcast, Linda speaks with Alane Boyd, an expert in scaling agencies and SaaS companies through automation and AI agents. Alane shares practical insights on how businesses can leverage AI agents to streamline repetitive operational tasks, improve efficiency, and unlock time for higher-value strategic work.

The discussion explores how AI agents function as “digital employees” that can i...

In this episode of the B2B Brand180 Podcast, Linda sits down with Stewart Cohen, Founder of SC Pictures, a boutique production company specializing in high-impact video storytelling for B2B brands. Stewart shares how companies can use video not as “content for content’s sake,” but as a strategic tool that advances real business goals, clarifies complex ideas, and strengthens long-term brand perception.

The conversa...

In this episode of the B2B Brand180 Podcast, Linda sits down with Dr. Debra Clary, leadership strategist, TEDx speaker, former Fortune 500 executive, and author of The Curiosity Curve, to explore why curiosity has become one of the most misunderstood yet powerful drivers of performance in modern organizations.

The conversation breaks down how disengagement quietly takes hold inside companies, why many leaders unintentionally suppres...

In this episode of the B2B Brand180 Podcast, Linda sits down with Nick Avaria, serial entrepreneur and founder of Agency Acquisitions, to unpack what it really takes for service firms to break through from mid-level profitability to seven-figure margins without burning out the founder.

The conversation explores how to maximize billable value, build lean teams, and design founder-led content systems that reliably generate pip...

In this episode of the B2B Brand180 Podcast, Linda sits down with Jen Dalton, founder and CEO of BrandMirror, to unpack how personal and executive branding directly impact credibility, growth, and revenue at every stage of a company’s lifecycle. 

The conversation explores why leaders often underutilize their personal brand, how to decide when to lead with the executive brand versus the company brand, and what it r...

In this episode of the B2B Brand180 Podcast, Linda sits down with Shane Barker, CEO and founder of TraceFuse, to explore how reputation quietly drives buying decisions long before a sales conversation ever begins.

The conversation covers how to audit brand and executive presence online, respond effectively to negative reviews without damaging trust, and turn feedback from a liability into a competitive advantage.

02:05 Why Re...

In this episode of the B2B Brand180 Podcast, Linda Fanaras sits down with David Ebner, President of Content Workshop and author of Kingmakers, to unpack what effective brand storytelling really looks like in today’s B2B landscape.

David shares why most companies get brand storytelling wrong by leading with their own story instead of their audience’s—and how shifting that perspective can dramatically improve clarity...

In this episode of the B2B Brand180 podcast, Linda interviews Nick Loise from the Sales Performance Team. They discuss  branding and marketing strategies that businesses can apply for a complete 180-degree shift in their marketing efforts. Nick discusses the importance of strong brand positioning and trust.

 Key topics include mapping ideal customer profiles (ICP), crafting targeted messaging, and overcoming common industr...

In this episode of the B2B Brand180 Podcast, Linda interviews Jimi Gibson, VP of Brand Communications at Thrive Agency. Jimi, who is also a TEDx speaker and Forbes Agency Council member, shares his journey from a professional magician to a marketing expert. He introduces the concept of the 'Magic Script,' a framework that helps brands connect with audiences in a meaningful way by creating parallels to the stages of a magic trick.&n...