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November 23, 2025 24 mins

On this Suze School episode, Suze explains more about the concept of a “free trade”.  Plus, why it’s vitality important to know exactly what you’re invested in, how to figure year end tax strategies and what your cost basis will be, so you know what your plan is and how you can stick with it.


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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Suze (00:07):
November 23, 2025. Welcome everybody to the Women and Money
podcast as well as everybody smart enough to listen. Today
is Suze School, so get out your Suz e notebooks.
You know, I've been doing this now for 40 years.
And over those 40 years I have watched these markets

(00:31):
go way up and I have watched them go way down.
But I've always known one thing.
That if you are invested in good quality stocks, if
you are invested and you have a plan in the
areas and you are diversified enough that you're not just

(00:53):
all in one sector.
That over time, you will make a significant amount of money.
I've always said to you, you are only to invest
in the stock market if you have at least five, 10,
15 years or longer, truthfully.

(01:15):
Where you don't need the money and the minimum there
was five years. And why five years because normally it
will take five years from the top of something like
the market to go all the way down to the
bottom and then all the way back up again.

(01:36):
So I could quote you numbers, I could give you examples,
I can give you all of that.
But we could also talk about where many of you
probably are, emotionally and financially speaking at this moment in time.
We have had an extraordinary run, extraordinary with stocks like Palantir, IONQ,

(02:01):
and others with the Mag 7. Extraordinary run.
And in the last week especially, we've watched a stock
like Palantir.
Go from, actually last two weeks, from 207 down to 170,
back up again a little, and then last week down

(02:24):
to as low as 147 and end at about 150
something and who knows how low it can go.
You've watched IONQ do the exact same thing, go from
the high of approximately $85 a share all the way
down to $41 where it is right now. Of course,

(02:49):
when you look at both those stocks within this 52
week period, they started IONQ at about 17.88.
You saw Palantir this year, in just this year, everybody,
you saw it as low.
At $63 a share when we really started talking about it,

(03:12):
it was at $7.
So there is a law of money which is look
at what you have, not at what you had. The
biggest mistake you will ever make in life when it
comes to investing is when you say to yourself, if
only I had.
If only I had sold Palantir at 207. If only I

(03:35):
had sold IONQ in the 80s, look at the money
I would have made.
I have said over and over again on this podcast
that it's not until you sell, that you have made
that money, and what's most important for you to do

(03:56):
when you are investing is not really what you could
have made, but take an honest look at what you
actually have made. What did you buy those stocks at?
Are you still up considerably, like over 100% or whatever?
But you're upset because you're no longer up maybe 200%

(04:18):
or whatever it may be.
That will be your downfall if you spend time going,
I wish it would go up. I want it to
go back up. I liked knowing how much money I had.
You have to look at what you have and for
those of you who bought IONQ or Palantir or the

(04:39):
other Mag 7 or whatever it is that you bought
at the top.
And now you're down. Here's what I can tell you.
A good quality stock, and those are great quality stocks,
your NVIDIAs are great. They are great.
Will always come back over time, which is why dollar

(05:03):
cost averaging is so very important. And have we not
said
that the way you want to invest is through dollar
cost averaging, and you always want to leave enough money
there so that when something does go down like they
are going down now, you're able to take advantage of

(05:25):
it and if it goes down further, you're able to
take advantage of it and you just stick with it.
But let's just say you're in a situation where.
You don't have any more money to invest. You have
put it all in there, and now what do you do?
Now you just stick it out, believe it or not.

(05:49):
Unless the stock itself has changed, unless what they're doing
has changed, you just stick with it, and it will
eventually go way back up and above where you are
right now. Now we could go into recession. We could
have a lot of those stocks go way back down

(06:11):
even more.
But overall,
as long as you are totally in other areas as well,
which is why I always said for those of you
who don't own a whole lot of stocks, you don't
have that type of diversification. There's nothing wrong with owning

(06:31):
a Standard and Poor's 500 index for the majority of
your money or 50% of your money, and then put
a little more money in those four or five other stocks.
That we were thinking were really going to continue up
and wanted to and probably will.
So with that in mind,

(06:51):
we were also talking last week on the Women and
Money podcast, and we had Fritzy, Fitzy with us, Keith Fitz-Gerald,
and we introduced one of Keith's absolutely favorite things to
do called a free trade.
And in introducing that concept, a lot of you got very,

(07:13):
very confused.
And one of you wrote me and you said, do
you do a free trade, Suze? Is that what you do?
And I want to set the record straight on who
does this free trade and who does not, because a
free trade, and a free trade by the way, everybody is,

(07:35):
you invest money, you've now made 100% on your money.
You need to sell half of your position, and take
your money off the table that you invested, and then
just see what happens.
Now, I don't think that's a bad idea on any level,

(07:56):
if and only if,
this is money that you may need. This is really
important money for you to maybe have to access within
five years or whatever it may be, or if you
are a nervous investor.
And you are an investor that doesn't know quite what

(08:17):
to do and just gets afraid. If that is who
you are,
then you should absolutely do a free trade at least once.
Should you, in my opinion, continue to do a free
trade every time it doubles?

(08:37):
Actually, if you are an investor that has time on
their side, I don't believe that.
I think if you have taken your money off at
least once.
OK, from that point on, maybe you want to let it
ride forever. If you're an investor who isn't nervous, who

(08:58):
isn't afraid, you never have to do a free trade.
Have I ever done a free trade? And the answer
to that is no.
Did I take 10% off the table of Palantir when
Keith said to do so? I absolutely did. Did I

(09:19):
do it the first time that he said to take
it off the table? I absolutely did. And then I
saved that money. And then when Palantir did happen to
go down from the points that I took that 10% off,
I bought back in.

(09:39):
Because I want to own that stock. I want to
own IONQ. I don't want to limit my position, so...
Another thing you have to take into consideration, it is very,
very different if you have money in a Roth retirement account.

(10:01):
Even a traditional retirement account, an IRA.
And if you own these stocks in an investment account
that is subject to taxes.
Because you have to make a decision. Oh my God,
if I take money off the table, what does that

(10:21):
do to my income tax bracket overall? Are you already
in a higher income tax bracket if you bought a
lot of shares of stock outside of a retirement account
and now it has doubled.
And you take 50% off, and you haven't even owned
it in a year.
A year that would qualify you for long term capital

(10:44):
gains and it's going to be taxed to you as
ordinary income simply by taking the money off the table.
Have you lost it anyway because you gave half of
that to the government and then gave yourself a higher
income tax bracket overall?
So it's never just so simple. There is no rule

(11:07):
that is hard and fast. All of you have individual personalities,
individual comfort levels, individual tax brackets, individual situations as to
where you bought this stock to begin with, individual goals,
and all of that has to be taken into consideration.

(11:31):
So, a lot of times when you do a podcast
or whatever it may be, you're on TV, you talk
to the majority of people that are out there.
And you introduce an idea to everybody.
So, investing is a very individual thing.
And I have tried to teach you.

(11:52):
That you have to do what's right for you. You
have to have enough knowledge in what you are doing
and what you want to do.
So that when somebody introduces an idea or whatever you go, oh,
I like that. I should do that.
Now somebody, by the way, was listening. One of my

(12:13):
neighbors here on the island that we live, and she
listened to it, and she wrote me, I really needed
to hear that because I have a 1,000% gain in NVIDIA,
and I really should take some of that off.
And the reason probably is, is that now makes up
too big of a position in her entire portfolio, so

(12:36):
you are not to look at your portfolio as one
or two stocks. You are to look at your portfolio
as to all the money that you have invested, and
do you have it invested in such a way that
you have cushions for yourself.
Cushion that if one area really goes down, maybe the

(12:58):
other stays stable or whatever. Now there will be times
when the entire market goes down, like in 2008, and
there is nothing you can do about it except dollar
cost average back into it and wait for time to
correct it.
So, these are very important things that I'm telling you,

(13:19):
and it's not just the stock market. Bitcoin has absolutely
been obliterated. It broke its support levels, it's absolutely down
in the 80,000s, down from like 134. It is down significantly.
Does that bother me? No. Do I look at that

(13:40):
as an opportunity to invest and buy more? I do.
However, I don't plan to touch that money for years.
I don't plan to touch Palantir for years. I don't
plan to touch my portfolio for years. Now, for those

(14:00):
of you who need your money to generate income for you.
Then have I not always said to you dividend paying
stocks are the way to go because you will get
growth and you will get possibly a higher interest rate
than what bonds and CDs and other things are going

(14:23):
to give you.
And that is the way that you should go, and
you should still go that way, but if you're just
simply investing.
And you're nervous about it, and you bought a dividend
paying stock, but the dividend paying stock now is going down.

(14:44):
Then you have to really look at yourself in the
mirror and just maybe you are somebody who only belongs
in treasuries, in certificates of deposits, in individual bonds, in
things that make you feel secure, since the goal of
money is for you to be secure.

(15:04):
And the biggest mistakes are made when you are not secure,
when you are afraid, like if you have been selling
and you're selling now, you're making, in my opinion, if
you have years till you need this money, you are
and will be making one of the biggest mistakes ever.
And it's because they want you to sell.

(15:26):
I still think, and I don't care what anybody tells me,
that this market is still on some level being pushed down.
And it's being pushed down and it will be continued
to be pushed down until all the people who are
so afraid they actually got out, when that happens, that's

(15:46):
when this market will go back up. Will it go
back up with the velocity that it went up before
some of these AI stocks? Maybe yes, maybe no.
But that's not the point.
The point isn't about how fast is your money going
to return. How long are you going to have to

(16:06):
wait until it's back up there again? And then chances
are when it's back up there again, you may absolutely
probably just go, I'm selling it here. I should have
sold before. I'm selling it here, and then all of
a sudden it's at 400 two years from now, and
you're going, Why did I sell?
This is not a financial roller coaster for you to

(16:27):
want to ride on.
This is where you stand on the sidelines and you
look at the roller coaster and you watch it go
up and you watch it go down, and you take
joy in knowing that you are invested properly.
And that maybe you do have some more money that
you could dollar cost average into and take advantage of it,

(16:51):
or you know you're invested properly and you just stay there. However,
with that said, we are also entering the very end
of this year.
So what am I doing?
I'm actually, ready for this? I am looking at all
the stocks or any position that I do have that

(17:14):
I have a loss in.
And I am going to take that loss this year,
then I'm going to offset it.
With stocks that I have maybe a tremendous gain in,
let me just give you Palantir as an example.
I have an extraordinary gain in Palantir. Because my cost

(17:37):
base is really, when it's all said and done, is
like in the 40s.
So I'm still up considerably on Palantir.
I have stocks that I have a loss in, certain
things that just didn't work out.
I will sell 100% of those shares I have a

(18:00):
loss in.
Then whatever that amount of money is, I will sell
those shares of Palantir right now when I do this
to 100% offset that loss.
So, if I have a $10,000 loss, I will sell
enough shares of Palantir, where I have a $10,000 gain.

(18:24):
Did that make sense? And then I will immediately turn
around and buy those shares of Palantir back. Now what
I have done is on those particular shares I have
increased my cost basis from possibly $40 a share to

(18:45):
$150 a share so that as Palantir continues to go up.
My cost basis on those shares will be 150, so
when I do sell in the future,
my gain won't be as big and therefore I won't
owe as much in taxes. Did that make sense? The

(19:08):
stocks that I have a loss in, I cannot buy
them back for at least 30 days because there is
a 30 day wash rule. You cannot sell a stock
at a loss, take it off your taxes, but buy
it back right away. You have to wait 30 days. Now.
Will I buy those stocks back or not? I may not.
I very well may not.

(19:29):
And I may take that money and put it in
something that is making more sense for me at this
particular situation. Now I hope I just didn't make your
head spin, but there's always something that you can do
to help with what's just happened, to look at that
given that we are coming up at the end of

(19:51):
the tax year for those of you who own stocks
outside of a retirement account.
Inside of a retirement account, you're lucky, because normally you
don't pay taxes on the gains or whatever, especially if
it's a Roth, you don't get to take the losses off,
but in a retirement account, every year you usually have

(20:15):
money going into it if it's an IRA you usually
fund it to the max, and then you can dollar
cost average into these stocks in a 401k.
You have more money coming in every single month, and
therefore you're automatically dollar cost averaging, so that's a good thing.

(20:39):
It is very important that every single one of you
knows your cost basis in your stocks.
In your ETFs you have to know your cost basis. Otherwise,
how do you know how much you're up? How do
you know how much you're down?

(21:01):
So, you need to get yourself a program that every
time you buy something, you enter it into this program,
it averages it for you, and all the time, you
know what your cost basis happens to be.
However, this podcast really

(21:21):
is all about,
you knowing what you have, not looking at what you
could have had or had.
Deciding what you should do year-end tax strategies, understanding the
free trade and when does it work for you and
when does it not, understanding that you can take advantage

(21:42):
of things when they go down, just never put everything
you have into it because it goes down because it
could go down further, so always leave some money there.
To know your timelines, to know what type of investor
you are.
To really be in touch with yourself and your money,
to know your cost bases, to make a plan, and

(22:04):
to stick with it.
That's what this podcast was all about. Now I know
that I also said on Thursday that I would be
going over all the new limits for retirement accounts, Social Security,
all of that. I think I've given you enough right
now that you don't need more numbers, so I will

(22:27):
do that next time.
I want you to go to youtube.com/ Suze Orman and
I want you to subscribe. Can you do that for me?
And last but not least, I wanna say one more thing.
I have a feeling that interest rates on the one
year certificate at Alliant Credit Union is going to change

(22:51):
shortly and go down. I don't know what it's gonna
go down to, but it's gonna go down.
Therefore, if you're interested in a 4.10% APR or 4.15%
APR for amounts of $75,000 or above, go to myalliant.com now,

(23:12):
cause I'm telling you, things are gonna change, and by
the way, you can do a minimum investment of $1,000
to get that certificate. All right, until Thursday,
when Miss Travis will be joining us again, and who
knows what we're going to be doing on a Thanksgiving Day,
there's only one thing that I want you to remember

(23:33):
when it comes to your money, and it is this
people first, then money, then things. Now you stay safe.
Bye bye.
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