Shawn Anthony On PodProMax Features, Special Offer, Podcast Monetization, & Guest Booking Tips
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Speaker 1 (00:03):
What's up his way up with Angela Yee.
Speaker 2 (00:04):
I'm Angela Ye on a Wealth Wednesday with my Wealth
Wednesday partner Stacy Tuesday.
Speaker 3 (00:08):
Happy Wealth Wednesdays, everybody, And do you get an education today?
We're really excited to have Sean Anthony. He is the
CEO founder of podpro Max. He is a podcasting god.
Speaker 2 (00:22):
And you know how many people ask me about starting
a podcast and what they need to do, what equipment
they need, but also is it lucrative because sometimes people
feel like things can be oversaturated.
Speaker 3 (00:32):
He gave me an education on this, He said, is
it lucrative? Revenue from podcast ads is twenty three point
seventy five billion, but it's expected to grow to one
hundred and thirty billion by twenty thirty. You got fifty
two million people listening to podcasts. That numbers are expected
to exceed one hundred million by twenty twenty four. And
the majority of people listen to podcasts between ten am
(00:56):
and two. And you're gonna teach us a whole lot now,
so my show comes on. That's I wanted to say that,
That's exactly what I.
Speaker 4 (01:02):
Wanted to say.
Speaker 5 (01:02):
That glad to be here.
Speaker 2 (01:04):
Yeah, we're glad to have you because I've seen you
in many different spaces and you've been on this show
and brought people up here many times. So let's talk
about what made what made you even decide to start
podpro Max.
Speaker 6 (01:16):
Yeah, what made me start pop Promax is that, like
when I think about podcasting, I come from a corporate background.
What happened is that I got promoted so much in
corporate I got promoted six times in four years, and
I stumbled across podcasting. So I stumbed across this podcasting
gap after taking the job promotion that took me six
hours away from my family, and while doing that, I
started a show called Schools Over Now and it completely
(01:38):
blew up and allowed me to interview people like Ryan
Sirhan and Malet, Matthew Knowles and so many others. But
while podcasting, it became a huge side hustle, and everyone
asked me to start teaching them that and that led
to pop pro Max.
Speaker 3 (01:52):
I know you started podcasting at twenty eighteen, and your
big break actually came from Ryan Sirhan, who Angela knows
very well.
Speaker 2 (02:00):
Yeah, I'm part of the sir Hand team, part of
and the Real Estate. But you said you were watching
him on Million Dollar Listing.
Speaker 6 (02:06):
He was your favorite, Yes, he was my favorite, made
all listening. And what happened is on episode seven he
wrote a book called Selling like Sir Had and I
reached out to him and I pitched the idea. I
think so many people that are podcasters think you have
to have a huge audience in the very beginning, but
what it really takes is having a show that people
can see themselves being a part of. And Ryan was
a part of the show episode seven and it changed everything.
(02:27):
He was doing a vlog and you know, vlogs at
the time were bigger than the actual show itself. And
I left a comment under the vlog that the people
kept asking who is Ryan talking to? And by doing that,
I woke up the next morning and the show had
seventy five thousand downloads.
Speaker 1 (02:41):
Wow.
Speaker 5 (02:42):
Yeah, he pinned a comment.
Speaker 1 (02:43):
That's amazing.
Speaker 2 (02:44):
And some people would not think and I'm glad you said,
because you started in twenty eighteen, But this interview happened
in twenty twenty.
Speaker 5 (02:49):
This this is happened in twenty eighteen eighteen.
Speaker 2 (02:52):
On episode seven, Oh that was so early, because I
was going to say, but this totally defeats my point.
A lot of people ask about starting a pie and like,
you know, people can be impatient too, because sometimes it
does take one thing that can really like blow something up,
but you have to be prepared for that to be
able to happen.
Speaker 1 (03:11):
But that did happen fairly quickly for you.
Speaker 5 (03:13):
Yeah, it did.
Speaker 6 (03:14):
And I think where people make the mistake of podcasting
is they'll call the podcast their name. At twenty eighteen,
nobody knew who Sean Anthony was. So what I did
was I created a show that I knew when you
heard it, you're gonna immediately have a feeling. You're the
word school's over now with You're like.
Speaker 5 (03:28):
What am I to do?
Speaker 2 (03:29):
And everybody can relate to that absolutely, whether it's high
school or college or you know, any type of further
education than that, or trade school.
Speaker 1 (03:37):
It's like now way.
Speaker 6 (03:38):
Absolutely, And I think that's what made so many people
resonate with it so early.
Speaker 3 (03:42):
Off you get a six figure side hustle and you
turn this into a six figure side hustle without any advertisers.
Speaker 4 (03:48):
You weren't even a company yet. How did that happen?
Speaker 5 (03:50):
Yes?
Speaker 6 (03:50):
So while I was podcasting, everyone kept asking me how
do you do it? Like, how are you like sitting
up the microphone, how are you picking out the software?
How are you landing the guests? And that required me
to start teaching so many people podcasting, so I started
to creating my own ads. I have my own ebooks.
I gave away my own courses which gave me more
speaking opportunities, and by twenty twenty it was a six
(04:11):
figure side hose ye.
Speaker 4 (04:12):
So you were you were the ads?
Speaker 5 (04:14):
Yeah? I was. I were the ads were my own ads.
Speaker 2 (04:18):
And I'm glad you say that about equipment because one
thing I always took people when they're starting a podcast,
make sure your audio sounds good, because it's really hard
for people to listen to something and the audi they'll
give up. Even if it's good information. People would be like,
this just doesn't sound good, and so it is important
one of the main things. And our producer doing will
tell you he always is checking the levels, making sure
the audio sounds right, you know, getting that right. But
(04:41):
for you, what would you tell people when because they
do always ask me this, what equipment do you need?
How much money do you think you need to get started?
Things like that.
Speaker 6 (04:48):
Yeah, the first thing you want to do is you
want to have a hosting site. I think so many
people think when you have a podcast, you're uploading on
a spreaker, you're uploading it on Spotify, you're uploading on Apple.
But you want a hosting site where you can have this.
And then I would say the next thing is get
you a good microphone. You know, I did over one
hundred episodes with a blue Yetty microphone, which was only
ninety nine dollars at the time. But I'll say now
(05:09):
the best microphone will probably go for It would be
like a SM seven B. A sure SEM seven B
is a great choice. Road Caster Pro also makes great
microphones as well, and that's really all you need to
get started.
Speaker 1 (05:19):
That's amazing.
Speaker 3 (05:21):
I think there's three point two million podcast out there,
but only seven hundred thousand are active.
Speaker 2 (05:26):
Oh yeah, because that's why I say consistency. Yeah, so
many people are like, I'm starting a podcast. It's like
everybody has one, but only a few will keep going
with it.
Speaker 4 (05:36):
Talk to us about that absolutely.
Speaker 5 (05:37):
You know, that's this thing called pod fade.
Speaker 6 (05:39):
People get excited about starting a show, they start a show,
they run out of topics, they run out of ideas,
and a lot of people are falling for that. I
think you have to start a show with something that
gets you excited. For me, I felt guilty because I was,
you know, succeeding in the corporate world where none of
my friends were. And that was my goal. That was
my mission to invite people like Ryan Sartain, invite people
liked my self, go and many more to teach and
(06:02):
give the game away. And I think if you're starting
a show, you don't want to have pod fake, make
sure you're passionate enough about that topic.
Speaker 3 (06:08):
Guidance too, yes, and you literally offer people that.
Speaker 6 (06:12):
Yeah, absolutely, you know. One of the things we do
at Podpromax is that we offer that guidance, that coaching,
the ability to understand, Okay, how do you start a show?
You never want launch a show with just one episode.
Think about all the things we like, whether it's power
or whether you know it's Ozark, we like to binge
watch it. So I always recommend whenever you start a podcast,
you want to have at least three episodes so that
your audience can listen to it understand who you are.
(06:35):
But then in that second episode, talk about what you
can expect, and then the third episode to start delivering it.
So if you say you're gonna do interviews, that's when
you start having that interview and that first guest.
Speaker 1 (06:43):
What do you think about people signing?
Speaker 2 (06:45):
Because a lot of times people want to start a podcast,
but they're like, how can I get a deal?
Speaker 1 (06:49):
Or where should I go to get this done?
Speaker 2 (06:51):
And I feel like people want that type of back
and it's like signing a record deal versus being independent.
So can you talk about how if you need to
do this on your own? Because I know some people
at first, you know, it's not easy for the average
person to just get picked up by an ad company
or you know, to get a special type of deal,
and people do think about money, like how can I
make money from this? So what do you say to
(07:12):
people who are just getting started? Maybe they have their
three episodes?
Speaker 6 (07:16):
Now what Yeah, I think people are just getting started.
You have your three episodes if you think about the
topic that you started, if you follow what we said,
if you start a show off of passion, something you're
excited about, there's a reason behind that. You have something
that you can offer. You don't have to wait for
those ads. But if you are waiting for that company
to come sign you, I think you got to make
some noise. You know, if you think about it, right,
if you look at some of the people right now
(07:36):
who are getting podcast deals, they've made enough noise to
get people excited about them. So, whether it's bringing in
certain guests, whether that's figuring out different ways to kind
of make it entertaining, those are the keys. But also
be careful when you sign those deals because a lot
of those deals give up IP. You know, in twenty twenty,
when my podcast became a six figure side housele I
could have signed a deal and you lost fifty percent
of my IP, but I chose not to have to
(07:58):
listen to some great advice and I'm so glad, I
thank goodness.
Speaker 1 (08:01):
And that's important.
Speaker 2 (08:02):
That's my mentorship and talking to people who have already
done it and done it successfully and have a track record.
That's one of the most important things that you can do,
because sometimes we feel like we have to do it
on our own. But being able to reach out and
get help and also help from the right people.
Speaker 5 (08:16):
Oh, let's talk about that. Done it, you know.
Speaker 6 (08:17):
You know, when I got that contract for fifty percent
of my IP, I took the contract and I sent
it to Matthew Knows. Matthew Knows was a guest on
my show. Yeah, he was a guest on my show
in twenty nineteen, and now he's a client that I represent,
and he looked at it and he brought us some
very good valid points. So you're right about that. You
got to have the right mentor that you trust to
put the right things in front of, especially before you
sign your life away.
Speaker 3 (08:38):
But for our audience out there listening, you are the
right mentor, absolutely, and they can work.
Speaker 4 (08:43):
Tell people how you work.
Speaker 6 (08:45):
Yes, So you can work with us with Popromacs in
three different ways. You know, I understood editing was a problem,
you know, So we have the ability to edit anybody's show.
So if you're listening right now and you're struggling with
your show editor, we can take away all that pain
from you. The second way that we work with people
is we manage them in talent, so we represent several
clients in terms of brand deals, negotiating speaking opportunities. And
(09:06):
then the third way is the podcast tools. And I'm
really excited about the podcast tours because everybody does not
need to have a podcast, right What we need is
we need a platform and a place to speak on
where we can be the authority. And that's why podcast
guesting is so amazing and we've had tremendous results with
people like Arlen Hamilton daughter, Drnie l. Jervy, Harmon, the
(09:28):
Polites and anymore.
Speaker 3 (09:30):
Okay, well, you can check out you on at podpromax
dot com, slash way up and get a special discount
for way Up.
Speaker 4 (09:37):
It's very special. Yeah, talk about.
Speaker 3 (09:40):
Past podcasting, not just I want to have my own podcast,
but podcasting is a tool for entrepreneurs.
Speaker 5 (09:46):
Oh yeah, exactly.
Speaker 6 (09:47):
I mean, think about it, right, there's so many entrepreneurs
who want to be on stage speaking and they can't
get on stage right. So I think it's important to
make sure that you have your own platform if that
is the case, and opportunities can come from that. But
I think you also have to be creative. You can't
just have an interview style show. You have to have
the ability to have different segments on your show to
(10:07):
maybe talk about topics that you're an expert apt.
Speaker 2 (10:10):
You know, it's interesting because I started my lip service
podcast like ten years ago, and that was before podcasting
was like what it is today, So people don't even
realize like, ten years is a long time. I never
would have anticipated because when it first started, people were
acting like, well, it's hard to monetize. People aren't really
trying to spend money. Companies don't necessarily, But now you know,
(10:31):
it's something that people are really making their living off of.
People have quit their jobs just to do their podcasts.
People are going on tour based off of their podcast.
So it is definitely something that's viable. But you know,
there's a lot of things that have to come together
for that cream to rise to the top, because you know,
just as there are some that are going to really
stand out, you need to make sure you have the
(10:52):
tools and be ready for that to happen because there's
so many. Like we said when we first started, that
people started, they get excited about it, and then you know,
it just kind of fades out. And also people want
to see money real fast. How long do you think
it should take before people well, I know that's not
that's a weird question. But if you have to tell
somebody and they're like, how do I monetize this? I
want to make some money. This has taken too long,
(11:13):
you know, what would you tell somebody that's waiting to
get at least some paycheck from this.
Speaker 5 (11:17):
Yeah.
Speaker 6 (11:18):
I mean we've had the ability to get people funded
and get money before their show even launched. And the
strategy behind that is looking at their brand in itself. Right,
I'll give you a perfect example, someone like Miss Skittles
that we've worked with. You know, someone that's built a
different story about themselves when they overcome something, they've gotten
a large following. People are waiting to hear their voice.
The good thing about podcasting is that you and I
(11:39):
both can be on a podcast right now. Someone's going
to resonate with everything you're saying way more than me
or vice versa because of that, because everyone is waiting
for that unique person that truly represents them.
Speaker 5 (11:50):
And having the.
Speaker 6 (11:50):
Ability to take someone's brand overall and sell that's very possible.
Speaker 2 (11:55):
And doing what if you don't have a large following though,
because there's more people that don't.
Speaker 6 (12:00):
Yeah, I think you got to play with the niches.
You got to play in with the niches and whatever
your niche is and being able to talk about that. So,
for example, if you're a barber starting in a new
podcast and you have a product that you're waiting for
people to try out. You can talk about that product
while interviewing someone while you're doing something on their hair,
or perhaps you know, talking about whatever that topic is
and being able to share that you can put your
(12:21):
own products in. I think too many people are waiting
for that company. You know, I never waited for that company.
Speaker 3 (12:27):
So you help people with that marketing and that brand
strategy as well.
Speaker 5 (12:30):
Yeah.
Speaker 6 (12:30):
Absolutely, And I think marketing is beyond just reels. You know,
people put out reels all times to day, but I
think marketing is understanding who do you need to be
sharing those reels with, what communities do you need to
be speaking with so that they have that information.
Speaker 5 (12:44):
I think it's very important as well.
Speaker 4 (12:45):
What about these tours, Yes, I've heard so much about.
Speaker 6 (12:48):
Yeah, the podcast tours is where it's at. You know,
we've had I'll just name drop some of the shows
we placed our clients on. We placed our clients on
shows like Are Your Leisure? We placed our clients on
shows like The Founder Podcast with Chris Lee, the Journey
with Morgan and Bond, and a lot of these shows
are in the top of the charts. And what makes
pop Promac so special when we work with talent is
that we understand where you are. You know, we have
(13:10):
everyone that comes into our company doing intake form. We
understand exactly your speaking points. And that's the surprising part
about the podcast too, is there are shows that some
talent can get to that others can't, right, And I
think that's important to talk about and making sure that
you're matching them up correctly.
Speaker 2 (13:25):
Even leaving Corporate America for you, right, what was that
like and how did you know it was time?
Speaker 5 (13:30):
Oh?
Speaker 6 (13:31):
I love this question. You know, my last job was
a place where we all shopped at. I was a
corporate brand manager of tar J. Before that, it was Belkan.
Before that it was Macy's. I think you got to
get your ducks in a row. I could have left
my job in twenty twenty when I found out and
I think this is going to be very helpful. I
found out that you had to have in North Carolina
I'm from, you had to have two years of tax
(13:52):
records before you bought a home. And so when I
made my business in LLC in twenty and twenty, I
couldn't leave my job yet even though the side hustle
was making more money, you know, so I was able
to you know, stay there at the same time, have
a home build, acquire what I needed off that corporate job.
I think if you're listening today, we.
Speaker 1 (14:10):
Got to go to house stand by the way when
the rates were what they were.
Speaker 6 (14:13):
Man, we was outrage. Now, oh man, we're that two
percent is gonna be a forever home, man't it? But yeah,
I think you have to understand where you are in
your journey. How can you lost that corporate job? But
I also think you know, that job also had a
lot of benefits where it puts you ahead of a
lot of entrepreneurs, especially when.
Speaker 5 (14:31):
It comes to hiring teams.
Speaker 6 (14:32):
You know, I was at a level where I hired
you know, hundreds of people, hundreds of people reporting to me,
and now I'm able to assemble my own team based
off what I've learned from that job. So you never
can you know, fowld on where you came from, but
also look forward.
Speaker 2 (14:44):
What about also helping people with their podcast where maybe
you might feel like this isn't working because sometimes we
get stuck and committed to an idea, but pivoting into
a different idea or kind of evolving into something else
might work better. You know, are you guys able to
help with that and saying, Okay, I don't know if
(15:05):
this is necessarily your lane, let's try to work it
like this.
Speaker 6 (15:08):
Yes, And what you're talking about is someone that starts
the show, they say, Okay, I'm gonna start it. It's
going to be exactly like this, right, but figure out, Okay,
this is not working. This is not the thing for me.
Speaker 5 (15:18):
You know.
Speaker 6 (15:18):
In those cases, what we found out is we identified,
like what were the clips that really got people interested?
What were the episodes that really got people to listen.
There's a website called listennotes dot com that rank shows
by listenership and then a percentage. And there's a high
chance if you're a podcast or listening to this, you're
doing way better than what you think you are. You
just need to go to listen notoes dot com and
(15:38):
I'll tell you the percentage. But we're able to listen
to the show, pay attention to certain points where people
downloaded certain episodes, and then we're able to switch the
entire narrative.
Speaker 2 (15:47):
And it has great research yah to be able to
have for you know, and segments like you said earlier
are also a great idea when you have a podcast.
Speaker 1 (15:55):
So you're not just because sometimes people come.
Speaker 2 (15:57):
In and think they don't have to prepare correct and
just come in and just start rambling and talking no
type of and people do like sometimes they're listening for
a certain segment.
Speaker 6 (16:07):
Yeah, I think there's a couple of shows like that.
I think Full Sin podcast is definitely a show like
that where people want to feel like they're in the
living room with you. But I think there's a lot
of shows right now where people tune into them like
they tune into anything else. They want them to be
prepared to be knowledgeable.
Speaker 3 (16:22):
Yeah, all right, wow, So people can go to podpromax
dot com, slash way up yep. I also wanted to
talk to you. I know a lot of people that
you do work with Matthew Knowles show and works with
all of the top people, and they've all mentioned that
your network is one of the things that you bring
to the table for people who work with you talk
about the importance of that and growing a podcast.
Speaker 6 (16:45):
Yeah, your network is your net worth, and I think
if you have a podcast, it's the huge cheat code
to getting in front of whoever you want to get
in front of. Right, if I didn't start a podcast,
I wouldn't be sitting with neither one of you right now,
and I think right now with a podcast and having
that is so key. But for me, my network has
allow for me to do tremendous things. You know, think
about you know, that's over six years of moving around
(17:06):
in the right rooms with the right people. That's able
to accelerate someone. So we're able to meet people and
share who we know that you should know whether it's
whether you want to speak somewhere, or whether you want
to brand deal somewhere, or perhaps you want your show
to be on the top of the charts.
Speaker 2 (17:20):
You know what I noticed about podcasting too, the difference
between men and women and like who ends up in
the top rankings, how much people get paid, you know,
how much media actually pays attention to podcasts. I feel
like in that space, you know, women kind of tend
to get the short end of the stick. Just for myself,
you know personally and people who I know who have
(17:42):
been struggling.
Speaker 1 (17:44):
To do this and make it happen.
Speaker 2 (17:46):
What do you find and you're having worked with so
many different people when it comes to men and women
in any disparities in podcasting.
Speaker 6 (17:52):
Yeah, I would say, you know, the women by far
that I've worked with have had the ability to attract
actually more than the men. And I think there's a
lot of statistics right now that are showing just the
power of entrepreneurship coming from women, and I think the
right people are understanding and seeing that. And I think
what's also important too is the network play. We talked
(18:13):
about networks. Some networks have done a really good job
of bringing in women and men who are promoting each
other on podcasts, and I think that's where we have
the biggest opportunity. So if someone's listening to your show,
like if you were on a certain network, instead of
an ad talking about a product or an ebook, it
would talk about your show and why they should listen
to it. I think we need to do a better
job promoting women and a better job promoting each other,
(18:36):
and that will lead to even better deals.
Speaker 4 (18:38):
It's incredible.
Speaker 3 (18:39):
CNBC found that sixty seven percent of listeners remember an
ad that they heard on a podcast versus any other medium.
Speaker 6 (18:47):
Yes, And I think that's because a lot of those
ads are host red ads, you know. I think host
red ads have the highest conversion because you're listening to
a voice that you already trust and that's a huge key,
and I think.
Speaker 1 (18:58):
It's more fun.
Speaker 2 (18:58):
Usually they give you a little bit more on a podcast.
You know, it's the difference between radio and podcasting on
what you can say, where and where you can kind
of go with it because you can make it more fun.
It's a little more loose, it's a little more conversational
than the straight reading an AD. From my experience from
what we've had to do.
Speaker 5 (19:15):
One hundred percent, i'd agree with that.
Speaker 3 (19:17):
So if I'm listening to this, I want to start
a podcast, or I'm an entrepreneur who wants to build
my brand starting a podcast, don't want to do it
from scratch, and I want to work with you. What
do I get and what do you do?
Speaker 5 (19:28):
Oh?
Speaker 6 (19:29):
Absolutely well, the first thing you want to get is
you want to get this free podcast started kit. You
can get that on my Instagram ad shown our Anthony Underscore.
But the next thing you want to do. If you're
someone that say, Okay, I'm listening to this, I want
to be in these rooms. I want to be on
some of these shows. I want to also have the
ability to speak my message. You want to join pop
Promax and you want to make sure you go to
popromax dot com slash way up. We're doing a special
(19:51):
offer only doing this for you guys. But if you
go to popromas dot com slash way up, we'll start
a five show tour which will allow for you to
experience some of these things that some of our amazing
clients have as well and work with us.
Speaker 4 (20:03):
So you help from set up to editing to the tour.
Speaker 6 (20:07):
Yes, we have three different opportunities to work with us.
We can edit your show if you're a podcaster with
the show. But everyone doesn't need to have a podcast,
and everyone may not have a podcast listening to this,
but everybody needs to be speaking on podcasts so that
they can talk about who they are and what they
have going on. I'm gonna spread that brand, message and authority.
So that's where we really shot at and placing people
(20:27):
on podcast tours and allowing them.
Speaker 5 (20:30):
To be seen.
Speaker 4 (20:31):
Yeah, lesson. So you had your thank you for that.
Speaker 3 (20:34):
You what we said at the beginning of this, You
had your aha moment when Ryan Sirhan came on your show,
And if I'm listening to this, I'm like, how the
heck do I get a guest like Ryan sirharent call
my show. I know you and I spoken about this before.
It's a science.
Speaker 5 (20:48):
Yeah, yeah, The science is this.
Speaker 6 (20:50):
You know, you can't shoot for the stars without the
stars understanding that you're going to be there near them.
And I say, the way that you do that is
you network around the room. So if you're listening right now,
you want Angelay on your podcast, here's the strategy I
would try. I would pay attention to who's her producer.
She's already mentioned Dan, Right, have Dan on your show.
Talk to Dan on your show, and what happened is
(21:10):
as you're pitching Angela, if you mentioned you had Dan
as a guest, there's a high chance she'll pay a
little bit more attention. I learned that with My Let.
My Lett is one of the biggest podcasts on the planet,
episode forty two. He invited me to his home in
Laguna Beach in California, and by the time I got there,
I had interviewed like twenty of his best friends.
Speaker 5 (21:27):
It was a no brainer. So I think we have
to start networking around to go up.
Speaker 3 (21:32):
Dan is way harder to get than Angela. He's like
an untouchable.
Speaker 5 (21:36):
Me right.
Speaker 2 (21:39):
Strategy right, But honestly, the editing that he does for
this show and filip service is really critical.
Speaker 1 (21:45):
So that's why I think having an editor because that's.
Speaker 2 (21:47):
A lot and sometimes and sometimes you weigh yourself down
with the logistics of getting something done where you can
be the talent if you have a podcast and not
have to deal with it, Okay, now I have to
get this edited.
Speaker 4 (21:57):
Now.
Speaker 1 (21:57):
It's nice to have this service that's available for people.
Speaker 3 (22:00):
That's what you were saying at the beginning. So many
people just can't sustain it.
Speaker 5 (22:03):
They pod fade and that's exactly what It's a.
Speaker 2 (22:07):
Big commitment, and especially if that's not your main thing,
it can be I think the amount of time that
you don't have to spend on editing and making sure
this sounds and making sure that's right and doing if
somebody else can handle that for you and make it
sound flawless and edit out the things that don't need
to be in there, and make sure it sounds good,
like with volumes and everything, and make sure people are like.
Speaker 1 (22:27):
All of that is so helpful.
Speaker 6 (22:28):
Absolutely, it allows for you to stay longer and listen
to it. Right We've all you know, came across clips
on Instagram that we scrolled right past when we start
hearing that little white noise. So it's so key that
you have you.
Speaker 2 (22:38):
Might change after that, Like I can't even do that
miss the whole message. Now, listen, you said you almost
will not almost, but you went to Matthew, No, you
send him your deal. Now, can you like hang somebody
outside a window upside down if they signed a bad
deal and they're trying to get out of it.
Speaker 1 (22:53):
Or what can you guys?
Speaker 5 (22:55):
You know and everything.
Speaker 6 (22:56):
You know, lawyers got to get involved something like that process.
And there might be some people who've done that before
in the past, but not us.
Speaker 4 (23:05):
Here.
Speaker 6 (23:05):
Yeah, some people have done that before in the past,
but not us. You know, I think it's important to
make sure you cross t's and dot i's on all
that paperwork.
Speaker 2 (23:12):
Right, Like, let's say somebody does have a deal, Like,
would you guys have the ability to be like, let
me take a look if you know, or how does
that work?
Speaker 6 (23:19):
I mean, we would take a look at it, and
for sure, I think the best that you could sign
it and be amazing if you sign a deal that's
a non exclusive deal, okay, you know, if you're in
that situation, a non exclusive deal will allow a lot
more Wigan Room. There are probably some termination and clauses,
depending on what the termination is. In some cases, if
you have any deals within the next three or six months,
that might have to be a couple of payouts.
Speaker 5 (23:38):
But there's always a way.
Speaker 2 (23:39):
You know, I had an opportunity to do a deal
for lip Service, but it would have been behind a
paywall and it would have been exclusive, and I didn't
do it. Even though it could have been a nice like,
you know, money coming in. I also felt like it
would shrink our audience so much, and then it was
an exclusive deal, so we couldn't put it on all
the platforms, and so for that reason, I felt like
it was not a great situation to be in.
Speaker 6 (24:01):
Well, let's talk about that. Let's make it the right situation.
Thanks working on a Popromax.
Speaker 3 (24:06):
We know so Sean's got your soup to nuts, he's
got your legal, he's got your marketing, he's got your branding,
he's got your tech setup. Thanksgiving security, I know you,
and we are just honored. When you go to podpromax
dot com slash way up, you get a ten percent
discount just for the listeners of the show.
Speaker 1 (24:27):
You know, he doesn't do that too often so snatch
that never.
Speaker 4 (24:30):
Does never done this man, he never does that. But
we do appreciate that.
Speaker 5 (24:35):
I appreciate you both.
Speaker 1 (24:36):
All right, thank you so much.
Speaker 5 (24:40):
Way up
What's up his way up with Angela Yee.
Speaker 2 (00:04):
I'm Angela Ye on a Wealth Wednesday with my Wealth
Wednesday partner Stacy Tuesday.
Speaker 3 (00:08):
Happy Wealth Wednesdays, everybody, And do you get an education today?
We're really excited to have Sean Anthony. He is the
CEO founder of podpro Max. He is a podcasting god.
Speaker 2 (00:22):
And you know how many people ask me about starting
a podcast and what they need to do, what equipment
they need, but also is it lucrative because sometimes people
feel like things can be oversaturated.
Speaker 3 (00:32):
He gave me an education on this, He said, is
it lucrative? Revenue from podcast ads is twenty three point
seventy five billion, but it's expected to grow to one
hundred and thirty billion by twenty thirty. You got fifty
two million people listening to podcasts. That numbers are expected
to exceed one hundred million by twenty twenty four. And
the majority of people listen to podcasts between ten am
(00:56):
and two. And you're gonna teach us a whole lot now,
so my show comes on. That's I wanted to say that,
That's exactly what I.
Speaker 4 (01:02):
Wanted to say.
Speaker 5 (01:02):
That glad to be here.
Speaker 2 (01:04):
Yeah, we're glad to have you because I've seen you
in many different spaces and you've been on this show
and brought people up here many times. So let's talk
about what made what made you even decide to start
podpro Max.
Speaker 6 (01:16):
Yeah, what made me start pop Promax is that, like
when I think about podcasting, I come from a corporate background.
What happened is that I got promoted so much in
corporate I got promoted six times in four years, and
I stumbled across podcasting. So I stumbed across this podcasting
gap after taking the job promotion that took me six
hours away from my family, and while doing that, I
started a show called Schools Over Now and it completely
(01:38):
blew up and allowed me to interview people like Ryan
Sirhan and Malet, Matthew Knowles and so many others. But
while podcasting, it became a huge side hustle, and everyone
asked me to start teaching them that and that led
to pop pro Max.
Speaker 3 (01:52):
I know you started podcasting at twenty eighteen, and your
big break actually came from Ryan Sirhan, who Angela knows
very well.
Speaker 2 (02:00):
Yeah, I'm part of the sir Hand team, part of
and the Real Estate. But you said you were watching
him on Million Dollar Listing.
Speaker 6 (02:06):
He was your favorite, Yes, he was my favorite, made
all listening. And what happened is on episode seven he
wrote a book called Selling like Sir Had and I
reached out to him and I pitched the idea. I
think so many people that are podcasters think you have
to have a huge audience in the very beginning, but
what it really takes is having a show that people
can see themselves being a part of. And Ryan was
a part of the show episode seven and it changed everything.
(02:27):
He was doing a vlog and you know, vlogs at
the time were bigger than the actual show itself. And
I left a comment under the vlog that the people
kept asking who is Ryan talking to? And by doing that,
I woke up the next morning and the show had
seventy five thousand downloads.
Speaker 1 (02:41):
Wow.
Speaker 5 (02:42):
Yeah, he pinned a comment.
Speaker 1 (02:43):
That's amazing.
Speaker 2 (02:44):
And some people would not think and I'm glad you said,
because you started in twenty eighteen, But this interview happened
in twenty twenty.
Speaker 5 (02:49):
This this is happened in twenty eighteen eighteen.
Speaker 2 (02:52):
On episode seven, Oh that was so early, because I
was going to say, but this totally defeats my point.
A lot of people ask about starting a pie and like,
you know, people can be impatient too, because sometimes it
does take one thing that can really like blow something up,
but you have to be prepared for that to be
able to happen.
Speaker 1 (03:11):
But that did happen fairly quickly for you.
Speaker 5 (03:13):
Yeah, it did.
Speaker 6 (03:14):
And I think where people make the mistake of podcasting
is they'll call the podcast their name. At twenty eighteen,
nobody knew who Sean Anthony was. So what I did
was I created a show that I knew when you
heard it, you're gonna immediately have a feeling. You're the
word school's over now with You're like.
Speaker 5 (03:28):
What am I to do?
Speaker 2 (03:29):
And everybody can relate to that absolutely, whether it's high
school or college or you know, any type of further
education than that, or trade school.
Speaker 1 (03:37):
It's like now way.
Speaker 6 (03:38):
Absolutely, And I think that's what made so many people
resonate with it so early.
Speaker 3 (03:42):
Off you get a six figure side hustle and you
turn this into a six figure side hustle without any advertisers.
Speaker 4 (03:48):
You weren't even a company yet. How did that happen?
Speaker 5 (03:50):
Yes?
Speaker 6 (03:50):
So while I was podcasting, everyone kept asking me how
do you do it? Like, how are you like sitting
up the microphone, how are you picking out the software?
How are you landing the guests? And that required me
to start teaching so many people podcasting, so I started
to creating my own ads. I have my own ebooks.
I gave away my own courses which gave me more
speaking opportunities, and by twenty twenty it was a six
(04:11):
figure side hose ye.
Speaker 4 (04:12):
So you were you were the ads?
Speaker 5 (04:14):
Yeah? I was. I were the ads were my own ads.
Speaker 2 (04:18):
And I'm glad you say that about equipment because one
thing I always took people when they're starting a podcast,
make sure your audio sounds good, because it's really hard
for people to listen to something and the audi they'll
give up. Even if it's good information. People would be like,
this just doesn't sound good, and so it is important
one of the main things. And our producer doing will
tell you he always is checking the levels, making sure
the audio sounds right, you know, getting that right. But
(04:41):
for you, what would you tell people when because they
do always ask me this, what equipment do you need?
How much money do you think you need to get started?
Things like that.
Speaker 6 (04:48):
Yeah, the first thing you want to do is you
want to have a hosting site. I think so many
people think when you have a podcast, you're uploading on
a spreaker, you're uploading it on Spotify, you're uploading on Apple.
But you want a hosting site where you can have this.
And then I would say the next thing is get
you a good microphone. You know, I did over one
hundred episodes with a blue Yetty microphone, which was only
ninety nine dollars at the time. But I'll say now
(05:09):
the best microphone will probably go for It would be
like a SM seven B. A sure SEM seven B
is a great choice. Road Caster Pro also makes great
microphones as well, and that's really all you need to
get started.
Speaker 1 (05:19):
That's amazing.
Speaker 3 (05:21):
I think there's three point two million podcast out there,
but only seven hundred thousand are active.
Speaker 2 (05:26):
Oh yeah, because that's why I say consistency. Yeah, so
many people are like, I'm starting a podcast. It's like
everybody has one, but only a few will keep going
with it.
Speaker 4 (05:36):
Talk to us about that absolutely.
Speaker 5 (05:37):
You know, that's this thing called pod fade.
Speaker 6 (05:39):
People get excited about starting a show, they start a show,
they run out of topics, they run out of ideas,
and a lot of people are falling for that. I
think you have to start a show with something that
gets you excited. For me, I felt guilty because I was,
you know, succeeding in the corporate world where none of
my friends were. And that was my goal. That was
my mission to invite people like Ryan Sartain, invite people
liked my self, go and many more to teach and
(06:02):
give the game away. And I think if you're starting
a show, you don't want to have pod fake, make
sure you're passionate enough about that topic.
Speaker 3 (06:08):
Guidance too, yes, and you literally offer people that.
Speaker 6 (06:12):
Yeah, absolutely, you know. One of the things we do
at Podpromax is that we offer that guidance, that coaching,
the ability to understand, Okay, how do you start a show?
You never want launch a show with just one episode.
Think about all the things we like, whether it's power
or whether you know it's Ozark, we like to binge
watch it. So I always recommend whenever you start a podcast,
you want to have at least three episodes so that
your audience can listen to it understand who you are.
(06:35):
But then in that second episode, talk about what you
can expect, and then the third episode to start delivering it.
So if you say you're gonna do interviews, that's when
you start having that interview and that first guest.
Speaker 1 (06:43):
What do you think about people signing?
Speaker 2 (06:45):
Because a lot of times people want to start a podcast,
but they're like, how can I get a deal?
Speaker 1 (06:49):
Or where should I go to get this done?
Speaker 2 (06:51):
And I feel like people want that type of back
and it's like signing a record deal versus being independent.
So can you talk about how if you need to
do this on your own? Because I know some people
at first, you know, it's not easy for the average
person to just get picked up by an ad company
or you know, to get a special type of deal,
and people do think about money, like how can I
make money from this? So what do you say to
(07:12):
people who are just getting started? Maybe they have their
three episodes?
Speaker 6 (07:16):
Now what Yeah, I think people are just getting started.
You have your three episodes if you think about the
topic that you started, if you follow what we said,
if you start a show off of passion, something you're
excited about, there's a reason behind that. You have something
that you can offer. You don't have to wait for
those ads. But if you are waiting for that company
to come sign you, I think you got to make
some noise. You know, if you think about it, right,
if you look at some of the people right now
(07:36):
who are getting podcast deals, they've made enough noise to
get people excited about them. So, whether it's bringing in
certain guests, whether that's figuring out different ways to kind
of make it entertaining, those are the keys. But also
be careful when you sign those deals because a lot
of those deals give up IP. You know, in twenty twenty,
when my podcast became a six figure side housele I
could have signed a deal and you lost fifty percent
of my IP, but I chose not to have to
(07:58):
listen to some great advice and I'm so glad, I
thank goodness.
Speaker 1 (08:01):
And that's important.
Speaker 2 (08:02):
That's my mentorship and talking to people who have already
done it and done it successfully and have a track record.
That's one of the most important things that you can do,
because sometimes we feel like we have to do it
on our own. But being able to reach out and
get help and also help from the right people.
Speaker 5 (08:16):
Oh, let's talk about that. Done it, you know.
Speaker 6 (08:17):
You know, when I got that contract for fifty percent
of my IP, I took the contract and I sent
it to Matthew Knows. Matthew Knows was a guest on
my show. Yeah, he was a guest on my show
in twenty nineteen, and now he's a client that I represent,
and he looked at it and he brought us some
very good valid points. So you're right about that. You
got to have the right mentor that you trust to
put the right things in front of, especially before you
sign your life away.
Speaker 3 (08:38):
But for our audience out there listening, you are the
right mentor, absolutely, and they can work.
Speaker 4 (08:43):
Tell people how you work.
Speaker 6 (08:45):
Yes, So you can work with us with Popromacs in
three different ways. You know, I understood editing was a problem,
you know, So we have the ability to edit anybody's show.
So if you're listening right now and you're struggling with
your show editor, we can take away all that pain
from you. The second way that we work with people
is we manage them in talent, so we represent several
clients in terms of brand deals, negotiating speaking opportunities. And
(09:06):
then the third way is the podcast tools. And I'm
really excited about the podcast tours because everybody does not
need to have a podcast, right What we need is
we need a platform and a place to speak on
where we can be the authority. And that's why podcast
guesting is so amazing and we've had tremendous results with
people like Arlen Hamilton daughter, Drnie l. Jervy, Harmon, the
(09:28):
Polites and anymore.
Speaker 3 (09:30):
Okay, well, you can check out you on at podpromax
dot com, slash way up and get a special discount
for way Up.
Speaker 4 (09:37):
It's very special. Yeah, talk about.
Speaker 3 (09:40):
Past podcasting, not just I want to have my own podcast,
but podcasting is a tool for entrepreneurs.
Speaker 5 (09:46):
Oh yeah, exactly.
Speaker 6 (09:47):
I mean, think about it, right, there's so many entrepreneurs
who want to be on stage speaking and they can't
get on stage right. So I think it's important to
make sure that you have your own platform if that
is the case, and opportunities can come from that. But
I think you also have to be creative. You can't
just have an interview style show. You have to have
the ability to have different segments on your show to
(10:07):
maybe talk about topics that you're an expert apt.
Speaker 2 (10:10):
You know, it's interesting because I started my lip service
podcast like ten years ago, and that was before podcasting
was like what it is today, So people don't even
realize like, ten years is a long time. I never
would have anticipated because when it first started, people were
acting like, well, it's hard to monetize. People aren't really
trying to spend money. Companies don't necessarily, But now you know,
(10:31):
it's something that people are really making their living off of.
People have quit their jobs just to do their podcasts.
People are going on tour based off of their podcast.
So it is definitely something that's viable. But you know,
there's a lot of things that have to come together
for that cream to rise to the top, because you know,
just as there are some that are going to really
stand out, you need to make sure you have the
(10:52):
tools and be ready for that to happen because there's
so many. Like we said when we first started, that
people started, they get excited about it, and then you know,
it just kind of fades out. And also people want
to see money real fast. How long do you think
it should take before people well, I know that's not
that's a weird question. But if you have to tell
somebody and they're like, how do I monetize this? I
want to make some money. This has taken too long,
(11:13):
you know, what would you tell somebody that's waiting to
get at least some paycheck from this.
Speaker 5 (11:17):
Yeah.
Speaker 6 (11:18):
I mean we've had the ability to get people funded
and get money before their show even launched. And the
strategy behind that is looking at their brand in itself. Right,
I'll give you a perfect example, someone like Miss Skittles
that we've worked with. You know, someone that's built a
different story about themselves when they overcome something, they've gotten
a large following. People are waiting to hear their voice.
The good thing about podcasting is that you and I
(11:39):
both can be on a podcast right now. Someone's going
to resonate with everything you're saying way more than me
or vice versa because of that, because everyone is waiting
for that unique person that truly represents them.
Speaker 5 (11:50):
And having the.
Speaker 6 (11:50):
Ability to take someone's brand overall and sell that's very possible.
Speaker 2 (11:55):
And doing what if you don't have a large following though,
because there's more people that don't.
Speaker 6 (12:00):
Yeah, I think you got to play with the niches.
You got to play in with the niches and whatever
your niche is and being able to talk about that. So,
for example, if you're a barber starting in a new
podcast and you have a product that you're waiting for
people to try out. You can talk about that product
while interviewing someone while you're doing something on their hair,
or perhaps you know, talking about whatever that topic is
and being able to share that you can put your
(12:21):
own products in. I think too many people are waiting
for that company. You know, I never waited for that company.
Speaker 3 (12:27):
So you help people with that marketing and that brand
strategy as well.
Speaker 5 (12:30):
Yeah.
Speaker 6 (12:30):
Absolutely, And I think marketing is beyond just reels. You know,
people put out reels all times to day, but I
think marketing is understanding who do you need to be
sharing those reels with, what communities do you need to
be speaking with so that they have that information.
Speaker 5 (12:44):
I think it's very important as well.
Speaker 4 (12:45):
What about these tours, Yes, I've heard so much about.
Speaker 6 (12:48):
Yeah, the podcast tours is where it's at. You know,
we've had I'll just name drop some of the shows
we placed our clients on. We placed our clients on
shows like Are Your Leisure? We placed our clients on
shows like The Founder Podcast with Chris Lee, the Journey
with Morgan and Bond, and a lot of these shows
are in the top of the charts. And what makes
pop Promac so special when we work with talent is
that we understand where you are. You know, we have
(13:10):
everyone that comes into our company doing intake form. We
understand exactly your speaking points. And that's the surprising part
about the podcast too, is there are shows that some
talent can get to that others can't, right, And I
think that's important to talk about and making sure that
you're matching them up correctly.
Speaker 2 (13:25):
Even leaving Corporate America for you, right, what was that
like and how did you know it was time?
Speaker 5 (13:30):
Oh?
Speaker 6 (13:31):
I love this question. You know, my last job was
a place where we all shopped at. I was a
corporate brand manager of tar J. Before that, it was Belkan.
Before that it was Macy's. I think you got to
get your ducks in a row. I could have left
my job in twenty twenty when I found out and
I think this is going to be very helpful. I
found out that you had to have in North Carolina
I'm from, you had to have two years of tax
(13:52):
records before you bought a home. And so when I
made my business in LLC in twenty and twenty, I
couldn't leave my job yet even though the side hustle
was making more money, you know, so I was able
to you know, stay there at the same time, have
a home build, acquire what I needed off that corporate job.
I think if you're listening today, we.
Speaker 1 (14:10):
Got to go to house stand by the way when
the rates were what they were.
Speaker 6 (14:13):
Man, we was outrage. Now, oh man, we're that two
percent is gonna be a forever home, man't it? But yeah,
I think you have to understand where you are in
your journey. How can you lost that corporate job? But
I also think you know, that job also had a
lot of benefits where it puts you ahead of a
lot of entrepreneurs, especially when.
Speaker 5 (14:31):
It comes to hiring teams.
Speaker 6 (14:32):
You know, I was at a level where I hired
you know, hundreds of people, hundreds of people reporting to me,
and now I'm able to assemble my own team based
off what I've learned from that job. So you never
can you know, fowld on where you came from, but
also look forward.
Speaker 2 (14:44):
What about also helping people with their podcast where maybe
you might feel like this isn't working because sometimes we
get stuck and committed to an idea, but pivoting into
a different idea or kind of evolving into something else
might work better. You know, are you guys able to
help with that and saying, Okay, I don't know if
(15:05):
this is necessarily your lane, let's try to work it
like this.
Speaker 6 (15:08):
Yes, And what you're talking about is someone that starts
the show, they say, Okay, I'm gonna start it. It's
going to be exactly like this, right, but figure out, Okay,
this is not working. This is not the thing for me.
Speaker 5 (15:18):
You know.
Speaker 6 (15:18):
In those cases, what we found out is we identified,
like what were the clips that really got people interested?
What were the episodes that really got people to listen.
There's a website called listennotes dot com that rank shows
by listenership and then a percentage. And there's a high
chance if you're a podcast or listening to this, you're
doing way better than what you think you are. You
just need to go to listen notoes dot com and
(15:38):
I'll tell you the percentage. But we're able to listen
to the show, pay attention to certain points where people
downloaded certain episodes, and then we're able to switch the
entire narrative.
Speaker 2 (15:47):
And it has great research yah to be able to
have for you know, and segments like you said earlier
are also a great idea when you have a podcast.
Speaker 1 (15:55):
So you're not just because sometimes people come.
Speaker 2 (15:57):
In and think they don't have to prepare correct and
just come in and just start rambling and talking no
type of and people do like sometimes they're listening for
a certain segment.
Speaker 6 (16:07):
Yeah, I think there's a couple of shows like that.
I think Full Sin podcast is definitely a show like
that where people want to feel like they're in the
living room with you. But I think there's a lot
of shows right now where people tune into them like
they tune into anything else. They want them to be
prepared to be knowledgeable.
Speaker 3 (16:22):
Yeah, all right, wow, So people can go to podpromax
dot com, slash way up yep. I also wanted to
talk to you. I know a lot of people that
you do work with Matthew Knowles show and works with
all of the top people, and they've all mentioned that
your network is one of the things that you bring
to the table for people who work with you talk
about the importance of that and growing a podcast.
Speaker 6 (16:45):
Yeah, your network is your net worth, and I think
if you have a podcast, it's the huge cheat code
to getting in front of whoever you want to get
in front of. Right, if I didn't start a podcast,
I wouldn't be sitting with neither one of you right now,
and I think right now with a podcast and having
that is so key. But for me, my network has
allow for me to do tremendous things. You know, think
about you know, that's over six years of moving around
(17:06):
in the right rooms with the right people. That's able
to accelerate someone. So we're able to meet people and
share who we know that you should know whether it's
whether you want to speak somewhere, or whether you want
to brand deal somewhere, or perhaps you want your show
to be on the top of the charts.
Speaker 2 (17:20):
You know what I noticed about podcasting too, the difference
between men and women and like who ends up in
the top rankings, how much people get paid, you know,
how much media actually pays attention to podcasts. I feel
like in that space, you know, women kind of tend
to get the short end of the stick. Just for myself,
you know personally and people who I know who have
(17:42):
been struggling.
Speaker 1 (17:44):
To do this and make it happen.
Speaker 2 (17:46):
What do you find and you're having worked with so
many different people when it comes to men and women
in any disparities in podcasting.
Speaker 6 (17:52):
Yeah, I would say, you know, the women by far
that I've worked with have had the ability to attract
actually more than the men. And I think there's a
lot of statistics right now that are showing just the
power of entrepreneurship coming from women, and I think the
right people are understanding and seeing that. And I think
what's also important too is the network play. We talked
(18:13):
about networks. Some networks have done a really good job
of bringing in women and men who are promoting each
other on podcasts, and I think that's where we have
the biggest opportunity. So if someone's listening to your show,
like if you were on a certain network, instead of
an ad talking about a product or an ebook, it
would talk about your show and why they should listen
to it. I think we need to do a better
job promoting women and a better job promoting each other,
(18:36):
and that will lead to even better deals.
Speaker 4 (18:38):
It's incredible.
Speaker 3 (18:39):
CNBC found that sixty seven percent of listeners remember an
ad that they heard on a podcast versus any other medium.
Speaker 6 (18:47):
Yes, And I think that's because a lot of those
ads are host red ads, you know. I think host
red ads have the highest conversion because you're listening to
a voice that you already trust and that's a huge key,
and I think.
Speaker 1 (18:58):
It's more fun.
Speaker 2 (18:58):
Usually they give you a little bit more on a podcast.
You know, it's the difference between radio and podcasting on
what you can say, where and where you can kind
of go with it because you can make it more fun.
It's a little more loose, it's a little more conversational
than the straight reading an AD. From my experience from
what we've had to do.
Speaker 5 (19:15):
One hundred percent, i'd agree with that.
Speaker 3 (19:17):
So if I'm listening to this, I want to start
a podcast, or I'm an entrepreneur who wants to build
my brand starting a podcast, don't want to do it
from scratch, and I want to work with you. What
do I get and what do you do?
Speaker 5 (19:28):
Oh?
Speaker 6 (19:29):
Absolutely well, the first thing you want to get is
you want to get this free podcast started kit. You
can get that on my Instagram ad shown our Anthony Underscore.
But the next thing you want to do. If you're
someone that say, Okay, I'm listening to this, I want
to be in these rooms. I want to be on
some of these shows. I want to also have the
ability to speak my message. You want to join pop
Promax and you want to make sure you go to
popromax dot com slash way up. We're doing a special
(19:51):
offer only doing this for you guys. But if you
go to popromas dot com slash way up, we'll start
a five show tour which will allow for you to
experience some of these things that some of our amazing
clients have as well and work with us.
Speaker 4 (20:03):
So you help from set up to editing to the tour.
Speaker 6 (20:07):
Yes, we have three different opportunities to work with us.
We can edit your show if you're a podcaster with
the show. But everyone doesn't need to have a podcast,
and everyone may not have a podcast listening to this,
but everybody needs to be speaking on podcasts so that
they can talk about who they are and what they
have going on. I'm gonna spread that brand, message and authority.
So that's where we really shot at and placing people
(20:27):
on podcast tours and allowing them.
Speaker 5 (20:30):
To be seen.
Speaker 4 (20:31):
Yeah, lesson. So you had your thank you for that.
Speaker 3 (20:34):
You what we said at the beginning of this, You
had your aha moment when Ryan Sirhan came on your show,
And if I'm listening to this, I'm like, how the
heck do I get a guest like Ryan sirharent call
my show. I know you and I spoken about this before.
It's a science.
Speaker 5 (20:48):
Yeah, yeah, The science is this.
Speaker 6 (20:50):
You know, you can't shoot for the stars without the
stars understanding that you're going to be there near them.
And I say, the way that you do that is
you network around the room. So if you're listening right now,
you want Angelay on your podcast, here's the strategy I
would try. I would pay attention to who's her producer.
She's already mentioned Dan, Right, have Dan on your show.
Talk to Dan on your show, and what happened is
(21:10):
as you're pitching Angela, if you mentioned you had Dan
as a guest, there's a high chance she'll pay a
little bit more attention. I learned that with My Let.
My Lett is one of the biggest podcasts on the planet,
episode forty two. He invited me to his home in
Laguna Beach in California, and by the time I got there,
I had interviewed like twenty of his best friends.
Speaker 5 (21:27):
It was a no brainer. So I think we have
to start networking around to go up.
Speaker 3 (21:32):
Dan is way harder to get than Angela. He's like
an untouchable.
Speaker 5 (21:36):
Me right.
Speaker 2 (21:39):
Strategy right, But honestly, the editing that he does for
this show and filip service is really critical.
Speaker 1 (21:45):
So that's why I think having an editor because that's.
Speaker 2 (21:47):
A lot and sometimes and sometimes you weigh yourself down
with the logistics of getting something done where you can
be the talent if you have a podcast and not
have to deal with it, Okay, now I have to
get this edited.
Speaker 4 (21:57):
Now.
Speaker 1 (21:57):
It's nice to have this service that's available for people.
Speaker 3 (22:00):
That's what you were saying at the beginning. So many
people just can't sustain it.
Speaker 5 (22:03):
They pod fade and that's exactly what It's a.
Speaker 2 (22:07):
Big commitment, and especially if that's not your main thing,
it can be I think the amount of time that
you don't have to spend on editing and making sure
this sounds and making sure that's right and doing if
somebody else can handle that for you and make it
sound flawless and edit out the things that don't need
to be in there, and make sure it sounds good,
like with volumes and everything, and make sure people are like.
Speaker 1 (22:27):
All of that is so helpful.
Speaker 6 (22:28):
Absolutely, it allows for you to stay longer and listen
to it. Right We've all you know, came across clips
on Instagram that we scrolled right past when we start
hearing that little white noise. So it's so key that
you have you.
Speaker 2 (22:38):
Might change after that, Like I can't even do that
miss the whole message. Now, listen, you said you almost
will not almost, but you went to Matthew, No, you
send him your deal. Now, can you like hang somebody
outside a window upside down if they signed a bad
deal and they're trying to get out of it.
Speaker 1 (22:53):
Or what can you guys?
Speaker 5 (22:55):
You know and everything.
Speaker 6 (22:56):
You know, lawyers got to get involved something like that process.
And there might be some people who've done that before
in the past, but not us.
Speaker 4 (23:05):
Here.
Speaker 6 (23:05):
Yeah, some people have done that before in the past,
but not us. You know, I think it's important to
make sure you cross t's and dot i's on all
that paperwork.
Speaker 2 (23:12):
Right, Like, let's say somebody does have a deal, Like,
would you guys have the ability to be like, let
me take a look if you know, or how does
that work?
Speaker 6 (23:19):
I mean, we would take a look at it, and
for sure, I think the best that you could sign
it and be amazing if you sign a deal that's
a non exclusive deal, okay, you know, if you're in
that situation, a non exclusive deal will allow a lot
more Wigan Room. There are probably some termination and clauses,
depending on what the termination is. In some cases, if
you have any deals within the next three or six months,
that might have to be a couple of payouts.
Speaker 5 (23:38):
But there's always a way.
Speaker 2 (23:39):
You know, I had an opportunity to do a deal
for lip Service, but it would have been behind a
paywall and it would have been exclusive, and I didn't
do it. Even though it could have been a nice like,
you know, money coming in. I also felt like it
would shrink our audience so much, and then it was
an exclusive deal, so we couldn't put it on all
the platforms, and so for that reason, I felt like
it was not a great situation to be in.
Speaker 6 (24:01):
Well, let's talk about that. Let's make it the right situation.
Thanks working on a Popromax.
Speaker 3 (24:06):
We know so Sean's got your soup to nuts, he's
got your legal, he's got your marketing, he's got your branding,
he's got your tech setup. Thanksgiving security, I know you,
and we are just honored. When you go to podpromax
dot com slash way up, you get a ten percent
discount just for the listeners of the show.
Speaker 1 (24:27):
You know, he doesn't do that too often so snatch
that never.
Speaker 4 (24:30):
Does never done this man, he never does that. But
we do appreciate that.
Speaker 5 (24:35):
I appreciate you both.
Speaker 1 (24:36):
All right, thank you so much.
Speaker 5 (24:40):
Way up
Way Up With Angela Yee News
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Angela Yee
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