Oktoberfest: Beer's Moment

Jack's Abby Craft Lagers opened in 2011 in Framingham, MA by three brothers: Jack, Eric, and Sam Hendler. They set out to only produce lagers, in a world of IPAs, and have stayed true to that vision. 

Rob Day, the VP of Marketing for Jack's Abby, described how Jack Hendler studied brewing in Germany and continues his education in German brewing with an annual trip to traditional and modern brewing facilities in Germany, on this week's episode of Beer Me. 

Every year, this lager brewhouse celebrates Oktoberfest (the season we are in RIGHT NOW!) with traditions of tapping gravity kegs, stein hoisting, and a keg toss. This year, they have outdone themselves, with the release of a festbier, a collaboration with Weihenstephan called "Fest of Both Worlds". 

Rob explains "(Jack's Abby) is only the 3rd brewery in the U.S to do a collaboration" The other two being Sam Adams and Sierra Nevada. In this episode, he describes the collaboration process and what went into the beer. 

Oktoberfest is a special time for beer, as Rob describes it "beer's moment", there is no other beverage celebrated during this time. Let's hoist a stein to "one of the world's most affordable luxuries!" 

MUSIC CREDIT: The following music was used for this media project:

Music: Funky Intro 31 by TaigaSoundProd
Free download: https://filmmusic.io/song/9552-funky-intro-31
License (CC BY 4.0): https://filmmusic.io/standard-license