Shopify Masters
Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.
Episodes
Kōv Essentials hit $1 million in sales in its first year thanks to a viral TikTok—zero paid ads. Here’s what founder Chelsea Branch did after the algorithm stopped delivering.
For more on Kōv Essentials or show notes click here.
A makeup artist started blending perfume at her kitchen table. Twenty years later, By Rosie Jane is set to hit $15 million in sales—bootstrapped, profitable, and still in control.
For more on By Rosie Jane and show notes click here.
After losing his eyebrows to alopecia while serving as a Canadian Armed Forces fighter pilot, Jason Berndt bootstrapped My Two Brows with his military pension and tens of thousands in free samples. Today the brand has shipped over 1 million brow sets across 275 styles worldwide.
For more on My Two Brows and show notes click here
When Lauren Gropper noticed the amount of disposable plastics used on film sets, she saw a design opportunity. That reframe built Repurpose into a 15-year-old brand selling compostable products while diverting 727 million pieces of plastic from landfills.
For more on Repurpose and show notes click here
Ari Bloom has launched multiple eight-figure brands into more than 10,000 retail stores by building products that reflect the people buying them. The founder behind A-Frame Brands breaks down his problem-first framework and why long-lasting brands are built around purpose—not trends.
For more on A-Frame Brands and show notes click here
Heaven Mayhem founder and creative director Pia Mance built a $10M accessories brand by turning customers into co-creators with a bold community strategy.
For more on Heaven Mayhem and show notes click here.
When Curry Hagerty joined her sister’s jewelry brand in 2020, it was generating about $100,000 a year. By clearly splitting the founder and CEO roles and stepping out of the day-to-day grind, they scaled Hart Jewelry to a projected $20 million business with more than 100 employees.
Fore more on Hart and show notes click here
From line cook to 8-figure founder, Ellen Bennett turned $300 and a vision into Hedley & Bennett, a heritage kitchen brand.
For more on Hedley & Bennett and show notes click here.
JW Wiseman built Curious Elixirs before a non-alcoholic cocktail category even existed—and grew it without outside investors. By spotting overlooked demand and building real community around the brand, he turned a personal pain point into an eight-figure business.
For more on Curious Elixirs and show notes click here
Rea Ann Silva couldn’t patent Beautyblender, so she built brand recognition stronger than IP. Learn how she scaled, without investment, to sales every 12 seconds.
For more on Beautyblender and show notes click here.
Anthony Barresi built a 7-figure pasta straw brand by launching fast, creating viral content and building relationships to drive sales.
For more on Pasta Life and show notes click here
Sonsie Skin's CEO turns customers into brand advocates through community-first strategies, from garden girl activations to in-person events. Discover how to create your own viral moments that drive real connection.
For more on Sonsie Skin and show notes click here.
COTTO's founder sold out her initial production run in 30 minutes by building her audience first. Use her social media techniques to validate demand before you’re ready to sell.
For more on COTTO and show notes click here.
Golden West Boots’s Michael Petry designs authentic products by fully embodying his customers’ lifestyles. Learn how to design products that your target audience will love.
For more on Golden West Boots and show notes click here.
Wild Rye designs stylish, sustainable outdoor gear for women, growing 30% to 50% annually through strong partnerships and community-driven fundraising.
For more on Wild Rye and show notes click here
How OUAI became a $300M brand by turning customer comments into marketing gold.
For more on OUAI and show notes click here.
Eleven successful founders reveal their exact playbooks for 2026. Discover AI commerce strategies, slow content that converts, gamified loyalty tips, and community-first growth tactics.
MANSCAPED, the men’s grooming brand that pioneered below-the-belt care, sold out its first product in two weeks and scaled to $300 million in just three years. Founder Paul Tran shares how rapid iteration, customer feedback, and a razor-sharp focus turned a taboo idea into a global brand.
For more on MANSCAPED and show notes click here
Waterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once.
For more on Waterboy and show notes click here.
Scout Brisson reveals how De Soi converts skeptics into subscribers through sampling, why it’s their largest marketing expense, and her ROI framework.
For more on De Soi and show notes click here.
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