Shopify Masters
Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.
Episodes
Eleven successful founders reveal their exact playbooks for 2026. Discover AI commerce strategies, slow content that converts, gamified loyalty tips, and community-first growth tactics.
MANSCAPED, the men’s grooming brand that pioneered below-the-belt care, sold out its first product in two weeks and scaled to $300 million in just three years. Founder Paul Tran shares how rapid iteration, customer feedback, and a razor-sharp focus turned a taboo idea into a global brand.
For more on MANSCAPED and show notes click here
Waterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once.
For more on Waterboy and show notes click here.
Scout Brisson reveals how De Soi converts skeptics into subscribers through sampling, why it’s their largest marketing expense, and her ROI framework.
For more on De Soi and show notes click here.
Bashify founder Bre Giglio turned a party-planning side hustle into a $600,000 balloon brand by starting small and leaning into social content. In this interview, she shares how trust, transparency, and customer experience fueled Bashify’s growth.
For more on Bashify and show notes click here
Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy.
For more on T3 and show notes click here.
How Tom Aulet built Ergatta into a profitable fitness brand with $35M raised, gamified workouts, and lean, cost-effective growth.
For more on Ergatta and show notes click here
Canyon Coffee grew into a seven-figure brand by selling outside traditional coffee channels. This is how a design-first retail strategy shaped a more sustainable business.
For more on Canyon coffee click here.
How Scarlett Chase grew 300% by reinventing footwear with expert design, bold focus, and a product that keeps 50% of customers coming back.
For more on Scarlett Chase and show notes click here
Jeff Eyser, Joe Myers and Joe Kuntz turned their pinball obsession into LA's premier "Nerd Bodega" by opening Revenge Of as a safe haven for all fandoms. Today, the brand has expanded into a community hub that's hit 7-figures, while operating online in addition to opening two physical locations. After spending decades in television production, including 15 seasons on Bad Girls Club, the trio learned how to create a brand of their o...
Founder Lulu Ge turned personal pain into purpose with Elix, an herbal wellness brand rooted in Chinese medicine with 90% repeat customers.
For more on Elix and show notes click here
Nima Jalali built SALT & STONE out of his apartment into a $100M+ brand. After an ACL injury redirected his path, he created something he desperately wanted but didn't exist, a high quality, clean deodorant, that actually performs. SALT & STONE has now become one of the fastest growing brands in the space to-date by doing things differently.
For more on Salt & Stone click here.
You’ll Learn:
- Why going through 5+ product iteratio...
Harlem Candle Company founder Teri Johnson started pouring candles in her Harlem kitchen with no budget and no team—just a clear sense of purpose. That focus helped her turn handmade gifts into a nationally recognized brand rooted in culture, design, and storytelling. In this episode, she shares how she validated demand early, built trust online without samples, and made tough decisions to protect her peace and profits.
Actively Black didn’t start with a product—it started with a community. By building a 23,000-person audience before launch, founder Lanny Smith turned purpose-driven storytelling into a $55,000 first day and a $2 million first year. His journey shows aspiring entrepreneurs why demand-first thinking, authentic mission, and smart list-building can change everything.
For more on Actively Black click here
You'll Learn:
- Why Actively Bl...
Taza Chocolate didn’t follow trends—it built a lasting brand by doubling down on its differences. Founders Alex Whitmore and Kathleen Fulton share how staying true to their product, owning their manufacturing, and leading with purpose helped them weather crises and grow a resilient business.
For more on Taza Chocolate and show notes click here
While the bike helmet industry screamed "you need this for safety!", Gloria Hwang did the opposite. She made helmets so beautiful that 25% of Thousand customers are wearing helmets for the first time ever. Thousand now offers helmet and bike accessories in 20+ countries with financial backing from REI and the Clif Bar Family Office.
Gloria talks all things customer loyalty, business branding, and nailing your product roadmap for ma...
How founder Catherine Lockhart built Shelter Skin through deliberate growth, in-house manufacturing, and radical transparency.
For more on Shelter Skin and show notes click here
Matthew Burrows didn't start Plant Material with a big budget, but through strategic inventory management and real-time tracking, he's built a three-location business growing 50% year-over-year. Today, the business competes against giants like Home Depot and Lowe's, taking pride as the #1 search result on Google.
In this heartfelt conversation Matthew shares the exact systems that allow him to never overstock, eliminate waste, and ...
MiJa Books grew from a side project to a nearly $1M business by turning customer feedback into smart pivots, book fairs, and scalable systems.
For more on MiJa Books and show notes click here
SET Active founder, Lindsey Carter has nailed a well-timed, high in demand, product drop. Now the team sells out millions worth of products in the matter of hours. In just seven years, she's built a celebrity-loved athletic wear brand that generates $1 million in under an hour and is on track to hit $30 million in annual revenue this year. Lindsey has yet to take on a dollar from investors and has no plans of slowing down any time ...
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