Shopify Masters

Shopify Masters

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.

Episodes

July 10, 2025 37 mins

Jaz Fenton and Jamil Bhuya of Otherhalf Studio share lessons on design, resilience, and building businesses as partners in work and life.

For more on Otherhalf Studio and show notes click here.

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HexClad CEO Danny Winer shares how he built a $1 billion brand with smart innovation, team culture, and a late-in-life leap into entrepreneurship.

For more on HexClad and show notes click here.

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Learn how Sergio Tache built Dossier into a million-order fragrance empire by making luxury perfumes affordable for everyone.

For more on Dossier and show notes click here. 

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Debbie Wei Mullin scaled Copper Cow Coffee into top retailers by combining bold flavor, cultural storytelling, and a mission-driven supply chain.

For more on Copper Cow Coffee and show notes click here.

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How did a simple t-shirt brand built on optimism grow into a $150 million business? Life Is Good president Tom Hassell shares how the company reshored production, adopted print-on-demand, and stayed committed to purpose-driven growth.

For more on Life Is Good and show notes click here.

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Andy Pearson, VP of Creative at Liquid Death, reveals how humor built a $1 billion brand. Discover his anti-marketing strategy and how to use humor in business.

For more on Liquid Death and show notes click here.

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Learn how celebrity trainer Kirsty Godso built trust with A-list clients like Olivia Rodrigo, Hailey Bieber, and Kaia Gerber. Plus, discover how she launched Made Of protein without paid ads, using authentic marketing strategies anyone can apply.

For more on Made Of and show notes click here. 

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Dorian Morris built Undefined Beauty into a national retail brand without investors, relying on her industry expertise, community insight, and bold pivots. By staying self-funded and mission-driven, she proved that inclusivity and smart strategy can scale on her own terms.

For more on Undefined Beauty and show notes click here.

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Dr. Julie Chung and Kent Yu founded T3, becoming the first electrical tool sold in Sephora stores by repositioning hair dryers from appliances to premium beauty products worth $200.

For more on T3 and show notes click here. 

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Dani Noguera left the music industry with no fashion experience and launched Grin27, a cycling brand rooted in purpose and inclusion. He shares how cold emails, beginner-friendly rides, and staying true to his vision helped him carve out a new lane for his business.

Watch the full video interview on YouTube!

For more on Grin27 and show notes click here. 

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Former beauty exec William Smolen turned a personal need into a business opportunity—creating the pet wellness category and scaling WagWell into a leader in just 15 months.

For more on WagWell and show notes click here.

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Rocky Xu built Rocky's Matcha from a flea market popup to LA's most coveted brand while working full-time. Learn his best strategies for success.

Watch the full video interview on YouTube! 

For more on Rocky's Matcha and show notes click here. 

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Guru Energy built customer loyalty and beat major competitors by understanding customer profiles in a crowded market and activating a unique influencer strategy.

For more on Guru Energy and show notes click here. 

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Explore how Sock Candy’s unique marketing strategies, from Reddit to Meta ads, boost sales. Learn how to implement creative growth tactics for your brand.

For more on Sock Candy and show notes click here.

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After discovering women-led farms were under-represented in the olive oil industry, Sarah Vachon launched Citizens of Soil to support small, family farms and deliver refillable, premium oils. Her journey from side hustle to premium grocers shows how curiosity and purpose can power a standout brand.

For more info on Citizens of Soil and show notes click here.

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When Michelle K. Hanabusa started making t-shirts to celebrate immigrant stories, she didn’t expect to spark a movement. Here’s how she grew Uprisers into a purpose-driven streetwear brand that partners with national retailers and powers community change.

For more on UPRISERS and show notes click here.

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Gaby Bayona, founder of Truvelle, scaled her bridal fashion business from a home-based sewing studio into four successful brands and retail stores—all while keeping production local and sustainable.

For more on Truvelle and show notes click here.

 

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Evan Quinn and his cofounders run one of the nation’s leading non-alcoholic beverage brands. Before going to market, the cofounders raised their first million dollars, turned feedback from investors into product improvement, and used their MBA network to refine the business strategy.

Watch the video interview on YouTube here. 

For more on Hiyo and show notes click here.

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Togethxr is rewriting the playbook for women’s sports media with storytelling, viral merch, and brand partnerships that drive real impact.

For more on Togethxr and show notes click here.

 

 

 

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Bala used smart debt strategies to scale its innovative fitness brand, maintain inventory, and fund product development without venture capital constraints.

Watch the video interview on YouTube here!

For more on Bala and show notes click here.

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