On today’s episode of theLINE, I welcome Ben Van Leeuwen, the co-founder and CEO of Van Leeuwen Ice Cream, where he leads product development and commercialization.
Van Leeuwen has come a long way since the first yellow truck hit the streets of NY in 2008. The company has grown from ice cream trucks to national distribution and brick and mortar locations in New York, Texas, Pennsylvania, and New Jersey, with Colorado and Connecticut soon to open. They recently secured an additional round of fundraising which will allow the company to expand even more over the coming years.
On this episode, we chat about supply chain issues, rising costs of goods, wholesale vs. scoop shops (and you’ll hear which is better for the business). And for entrepreneurs looking to launch or grow your own business, you’ll hear from Ben on building and scaling a brand, and what securing financing can help a founder achieve.
Photo Courtesy of Caitlin Ochs.
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