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December 16, 2020 40 mins

This episode is sponsored by Bento Focus — the ADHD-friendly focus timer that helps you do less, better. Limit your day to three meaningful tasks, build calm routines, and stay focused with beautiful Japanese-inspired themes. Try it today at dub.sh/mike-bento-podcast.


Since hosting his first virtual event in 2015, Liam Austin knows the formula to making a success of it. I learnt heaps from today’s interview with virtual events expert Liam Austin. As the world has gone radically digital for so many businesses this year, find out in today’s episode why a virtual event is a great way to grow your business and community. Liam is the co-founder of Entrepreneurs HQ and Virtual Summit Academy, which organizes many virtual summits and publishes marketing tactics of top entrepreneurs. When he had over 15,000 people register to attend his first virtual event in 2015 – Liam knew he had to share what he did to the wider business community. In this interview we explore producing live versus pre-recorded events, building tight funnels, how to stand out from other events, and how to make sure you attendees get the most out of the session. Talking Points What you can leverage from hosting virtual events How to stand out amongst the virtual noise The rough timeline needed when creating an event How can attendees get the most out of online events Optimizing what to do post-event Quote “Reverse engineer from your end goal.” Helpful Links Episode 308: Talking Slack with Phil Simon Zoom For Dummies | Amazon EntrepreneursHQ.com Virtual Summit Academy  Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice. If you enjoyed the episode, please leave a rating and/or review wherever you listened to the episode. Also don't forget to check out all of our podcast sponsors found on our podcast sponsors page. If you enjoyed the episode, please leave a rating and/or review wherever you listened to the episode. And if you want to have easy access to the archives of the show and ensure you don't miss the new episodes to come then subscribe to the podcast in the app you're using – or you can do so on a variety of podcast platforms by clicking here.

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