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December 16, 2020 39 min
Since hosting his first virtual event in 2015, Liam Austin knows the formula to making a successful one. I learnt heaps from this episode interview with virtual events expert Liam Austin. As the world has gone radically digital for so many businesses this year, find out in today’s episode why a virtual event is a great way to grow your business and community. This episode is sponsored by ExpressVPN. It’s an app that reroutes your internet connection through their secure servers so your ISP can’t see the sites you visit. It’s a must for protecting your online data and activity, which is why I never go online without using ExpressVPN. It keeps all of your information secure by encrypting 100% of your data with the most powerful encryption available. I love that I can use it across all my devices – phones, computers, even my SmartTV! So there’s no excuse for you to not be using it. Check out ( and you can get an extra 3 months FREE on a one-year package.This episode is sponsored by NuCalm. It’s the only stress management system of its kind, clinically proven in over 1 million sessions to improve your sleep, reduce your stress and boost your recovery without drugs and side effects. It’s imperative to your health and happiness to be able to manage stress and not be managed by it. This is why it’s part of my daily routine, and their programmes leave me feeling recharged and energised. As a listener, check out the exclusive link ( and get 50% off your 30-day subscription of NuCalm and their money-back guarantee. This episode is brought to you by OTIS, a digital marketing assistant to help you target, optimize and measure campaigns. From the easy-to-use app you create Facebook, Instagram and Google ads, and OTIS’ A.I. technology intuitively optimizes your daily budget to whichever platform is performing best. It will analyze your existing customers to retarget and find other people like them to target your ads to. I love how you can see results from as little as $10 per day, and track results all in real time. As a listener to the show, get a 14 day free trial plus $50 in ad credit. Visit ( to take advantage of this offer today. This episode is sponsored by Setapp, a large collection of 200+ powerful Mac apps, for almost any task, available by subscription. It’s the best way to discover new, quality apps so you can get all the tools you need to be productive. Plans start from $9.99 per month. With this flat monthly fee you get access to full-featured pro versions of apps, including Ulysses, MindNode and CleanMyMacX. Head over to ( for a one week free trial today. Liam is the co-founder of Entrepreneurs HQ and Virtual Summit Academy, which organizes many virtual summits and publishes marketing tactics of top entrepreneurs. When he had over 15,000 people register to attend his first virtual event in 2015 – Liam knew he had to share what he did to the wider business community. In this interview we explore producing live versus pre-recorded events, building tight funnels, how to stand out from other events, and how to make sure you attendees get the most out of the session. Talking Points What you can leverage from hosting virtual events (1:31) How to stand out amongst the virtual noise (5:00) The rough timeline needed when creating an event (13:14) How can attendees get the most out of online events (27:14) Optimizing what to do post-event (30:27) Quote "Reverse engineer from your end goal." Helpful Links (Episode 308: Talking Slack with Phil Simon)
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