In the First Place…

There’s so much more to Korean drinking culture than just soju and Haera Shin wants to tell everyone all about it. From the distinctive (and uniform!) green bottles, to the culture of “first place,” “second place” and “third place” to a fermented rice beverage that’s way older than sake, Haera’s enthusiasm is boundless and contagious. She sits down with the band to talk about her upcoming book on Korean drinks and cocktails, going from the bar to a marketing degree and back to the bar again, and a new concept in New Orleans she’s keeping relatively mysterious… for now.

Plus, are zoomers really drinking less than everyone else? Greg unpacks a new study which shows the kids may finally be catching up and catching on.

Follow Haera at @hairyshins

LINKS

Bran Hill’s episode on Tokki Soju

Vinepair’s article on zoomer drinking habits

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