When Steve Jackson stopped drinking in 2023 he noticed something odd. As much as non-alc drinks have improved over the past twenty years no one was making a zero proof alternative in the premium wine space. He set out to fix that with Society de la Rassi, which offers a high-end drinking and aesthetic experience at 0.5% ABV. Steve sits down with Greg to talk about positioning his product in the market, the process by which the wine is created, and the ongoing discourse around mocktails and low and no alcohol drinks. Why ARE people drinking less anyway? They put their heads together to get to the bottom of it.
Plus, major news out of the northeast! Greg breaks down the impact of a shocking development and the effects it could have on society writ large
Follow Society de la Rassi at @societydelarassi
For resources on dealing with ICE agents in your community visit nouswithoutyou.la/ and @thenycalliance
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