November 3, 2020 • 41 mins
Divorce is a viable option for couples, but when you don’t get along with a family member, you’re better served by working it out as best you can. Today’s guests are sisters who have learned the hard way how to get along, and how to make their relationship work not just for their benefit, but for women everywhere. They’re the creators of the Belly Bandit compression wrap and the leakproof undies called Proof. Listen for your promo code for 15% off your purchase of either product, and to learn more about divorce, visit www.ItsOverEasy.com.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hi there, it's me Laura Wasser, the divorce attorney and
the founder of It's over Easy, the online divorce service.
I've been practicing family law for over twenty years and
I've worked on thousands of divorces, shepherding people through what
may be one of the most terrifying times in their lives.
Along the way, I often have to remind people to
(00:21):
lower their expectations when dealing with matters of the heart.
Rules simply don't apply. Because all's fair in love and war.
So welcome to the All's Fair Podcasts. Fasten your seatbelt
and let's go. Hey, it's me Laura Wasser. Welcome to
our show. Everyone. I'm Johnny Rains and this is the
All's Fair Podcast on My Heart, brought to you by
(00:43):
it's over Easy Online Divorce. We know divorces never really
over easy, but the legal part of divorce shouldn't be
so difficult. This is one of the primary reasons we
created It's over Easy so people can be the masters
of their own destinies with regard to divorce. They can
get their forms that we can help them all them out.
They can make a deal, they can file their paperwork.
(01:03):
They don't have to rely on attorneys, and they can
do it for the most part in most states online.
So even if you can't get to a courthouse, or
your courthouses are closed because of I don't know, a pandemic,
you can still move forward in your life. Now it's over.
Easy has become an entire universe of relevant content and
a community of people from across the country focused on
(01:24):
their next chapters and on maximizing their current relationships. As
you've heard of say, it's not just about divorce. But Laura,
you are a divorce attorney, So what's the latest. Are
Americans getting divorced in droves like the Chinese after being
cooped up together in quarantine? I don't think so. I
think people are actually trying to dig deep, get through
(01:46):
their issues, work through things. I think maybe when this
is over, whenever it's over, you may see people shifting
their relationships, but they don't think we're going to have
the huge throngs of people getting divorced that everybody anticipated.
I think that there will be what looks like a
surge because you have courthouses opening up. But I would
like to imagine, and I know this is you know,
(02:07):
optimistic of me, but That's that's who I am, the
optimistic divorce attorney. Um that people, by virtue of being
stuck together will actually work through things and come out
of this stronger. I hope you're right. However, the coronavirus
forces patients on us all even on the want to
be divorced. But perhaps the down to earth marriage advice
(02:27):
from the Reverend Roxanne birch Field might come in handy.
So New York Times articles you know you I love
my Sunday New York Times. And so this is a
celebrity efficient down to earth marriage advice from Roxanne birch Field. Okay, so,
and the author was our friend Alik Strauss, the founder
and owner of Married by Reverend Roxy, officiating in Primarial
(02:47):
Counseling service in Brooklyn, explains in this article her business
and shares her best advice for couples. And can I
just say that her face is definitely an advertisement for
down to earth marriage advice. Um, she looks so fierce
in her all black What are the leg of mutton sleeves? Yes,
I don't. I wouldn't call that a leg of. It's
(03:08):
a poof, a poof sleeve leg of mutton, poof a proof. Hello, Hello, Okay,
go ahead. So her down to earth marriage advice is
basically that the Disney fairy tale does not exist happily
ever after meeting a prince or princess, marriage does not
Like that, Get that idea out of your head and
(03:29):
go to therapy. I like it. She seems very down
to earth, Reverend Roxy. And then another article that we
looked at last week was nineteen people share the moment
they realized that they married the wrong person by Molly
Molly Mullshine. Give us a couple of good ones, Johnny Well. Again,
the photo in this one is just like so eye catching,
(03:50):
so I encourage people to check it out on our
It's over easy dot com. And how you wake up
and realize that you married the wrong person? Like what
a nightmare I would be. But here here are a
few examples. They were really also good. Okay, so you
can't just cut people off from their friends the day
of the wedding. I knew which was solidified the night
of the wedding when we were at the hotel. My
(04:11):
best friend happened to be a dude. We were and
still are as close as brother and sister. He was
my dude of honor at our wedding. That night, my
new husband told me you're never to see him again. Ever,
I left and drove back to my apartment. Matt as
hell that he'd even dare and I left him four
months later when he came back from a walk and
told me that he was going to throw himself in
front of a bus and kill himself, except he wanted
(04:31):
me dead first. I think she did just marry the
wrong person. Well, by the way, and again, I know
sometimes people really do change, but none of this was
a little bit evident from the beginning. There was no
red flags there. Yeah, it makes you wonder. Here's another one.
This is number eight what a psychopath? Just after we
(04:52):
said I do when he said if I didn't stop smiling,
he would punch the smile off my face. I I mean, yeah,
I think she married the wrong person too. In marriage
and in divorce, you can choose how to build and
shape your relationships. But what about the relationships in your
life that you didn't choose, like the ones you're born into.
(05:12):
Our parents are relatives, our siblings. How do you frame
in fashion these relationships so that everyone involved benefits. Our
guests today have figured this out. Not only does their
relationship benefit one another, but as industry leaders and pregnancy
and postpartum apparel, they're benefiting and empowering women everywhere. They're
the sisters who co founded belly Bandit, which produces their
(05:33):
namesake postpartum belly Rap, and this year they're changing the
game with the launch of proof Leakproof Undis, which offer
women a new and expertly designed choice when it's that
time of the month or anytime. Collectively, these sister preneurs
are marketing, design, and e commerce wonder women. Welcome to
All's Fair, Jody, Lorie and Carrie Caden. Hi, guys, either
(05:55):
welcome ladies, Thanks for having us, Yes, thank you for
being here. So listeners, you can't see this, but we
have them on zoom right now. They look enough alike
that they could be sisters. I'm not sure i'd know.
I'd know that they were all born and raised in Detroit, Michigan.
And now you all live in l A And two
of you guys live on the same street as your parents. Yes,
(06:19):
you like each other. That's nice. Well, Carrie's a smart one.
She moved off the street. She moved about a mile away.
You know, as sisters. It's we're together probably what ten
hours a day. And we also did a house on
the street that they currently live on, and since Jody
(06:39):
was formerly a designer and created beautiful spaces, I was
living back paper story again, We're going for it all.
I was living in that house and she did not
want me to touch anything because it was an investment property.
Really well, they were white walls, and Jody's defense, they
were white walls, and I was like, well, I want
to I want to do wallpaper. I'd like to do this.
(07:02):
And when she said no, I'm like, then I have
to go. Okay, I gotta go. That's why I moved
off the block. Did your parents move here with all
of you when you were younger and then everyone stayed
or did everyone immigrate separately? You know what happened is,
Lauren Carrey were here for twenty years and I decided
(07:24):
I wanted to come out here for a myriad of reasons,
some being the business, most being bad. I could be
around my sisters and my nephews and my niece, but
my parents. I didn't want to have them, you know,
drive or walk on the ice and you know snow
in Michigan, so we decided to move them out here,
and the house that Carrie wanted to put wallpaper in
(07:45):
we moved them into. They're on the same street as
me and Laurie. I love it. So, Okay, what's the
age difference between each of you, because you all look
relatively similar aged. I mean, there's not like huge gaps. Correct. Yeah,
we're all two years almost to the date, like Rember
December four, December one. We're all Sagittarius. Whoa, oh me too. Yeah, Hey,
(08:13):
we get a little sister. I'm the fourth Cadence sister. Finally, Prize,
he's your brother from another mother. All right, And so,
as you know on All Spare, we talk a lot
about relationships. Most of the time it has to do
with you know, intimate and romantic relationships and how they
(08:34):
end and how they start and dating and all that.
But I really did want to start talking about other
kinds of relationships, between business partners, between siblings. In this case,
we've got both. We've got a really good um sorry
merits used the pun of both business and siblings. And
so let's talk a little bit about that. When did
(08:56):
you guys all decide, Jody, did you have to move
out here in order for the three of you to
go into business together where you're doing some of that,
even when you were still back East or Midwest wherever,
and and and doing your design stuff. I know, your
head of design for the companies. But when did you,
guys decide, hey, let's all do this together. So I
had a company, um Kid Design Group for I think
(09:17):
thirteen or fourteen years in Michigan that did custom cabinetry
and high and remodeling. And a few years into that venture,
the LORI carry and I decided to launch Bally Bandit.
And we wanted to all work together because we all
had different synergies and thought we would just work really
well together. So we decided to start this company, and
(09:39):
it just it took off kind of right away. And
so I worked long distance. I would leave on Sunday
night from Michigan, come here to California a week a month,
take the Red Eye back home, go right to work,
work really hard for three weeks, and come back. And
I did that for I think ten years, right, guys, Yeah,
and years and a lot of miles from that from Jody,
(10:01):
I tell you. And and then after ten years it
became too tiring and we thought, you know, I have
to pick one avenue, and we decided belly Band. It
was our baby. We picked that. I moved my parents
out here and then myself and just ran in one company.
(10:22):
So it was nice to be able to concentrate and
focus on one thing. Now I'm sure that there are
I mean, look, it's even two is tough. I would
imagine as siblings. But three is there? Who's the who's
most often the odd woman out? Carry the baby? The baby?
(10:42):
It's because of the fucking wallpaper, isn't it, Carrie? She
just wouldn't let me put it up. My son is
in the background. He goes, sorry, that's just no, he's
used to. But she he said, that's because Carrie's the
most normal. Think she's the most normal. And the list Carrie,
I know she's the coolest. Okay. And and Jody, you're
(11:05):
the only single sister. Yes, yes, I am. Thank you
for pointing that out. I'm single. Have you always been single?
Are you? Are you? Have you ever been married or
in a relationship that you like, had kids or was so?
I was in a relationship for thirteen years in Michigan,
and then I got into a relationship with all my companies,
got it. I like that your babies. So, Laura, I'm
(11:28):
her manager when it comes to vetting. Guy. So if
you have anybody, if you want to do a show
for an eligible bachelorette, I can help you. Posted So
you're the manager for that. And I'm sure Carrie chimes
in and probably the parents too. I mean, Jody, is
their pressure there? No, there's no pressure anymore. I mean,
(11:50):
you know you're single. You know it's you've been I've
been single for a while, so it is what it is.
LORI has accompanied her on a few dates, just so
you brought the sister with you on the dates. Oh
my god, we're the best dating story ever. Let's hear it.
This is the best dating story. Okay. So her and
(12:10):
this guy from from Bomba, I think it was we're
supposed to go on a date, and I don't know,
they just kept missing each other. Then, so Jody and
I went hiking as we do every weekend, and then
he called. He's like it's something like are we having lunch?
And Jody's like, well, I just want hiking. I'm gonna
grab white with my sister. You want to come with us?
And he's like sure, So he shows up Umti's face.
(12:36):
Oh listeners, I wish you could see this. We have
to find someone for her, just to get her out
of this situation. Okay. Yeah, We're sitting there, sitting outside
l trem Zino having lunch, and you know, we started
talking about what he does, and he is He's telling
us how he builds sock monkeys. What is that? Yes,
(12:59):
the monkey, you know, the brown and red, they've got
the lips, they're there. There are they like kids toys? Yes,
the kids toil. They're kind of crafty. Yeah. So of
course Jody's business mind is like, well, she's like, how
many can you produce a day? Basically, she's already in
her mind. She already has it into like a chain operation,
(13:20):
like you know, getting it an international and everything else.
He's like, well, there's one, okay, got it, got it,
got it, thank you, thank you. So he's never he's
never really priced out of sock monkey. So Jody's like, well,
how long does it take to make a sock monkey?
He's like, well, you know, maybe a few hours. And
then the conversation turns that he moved here from Texas
(13:44):
because his kids didn't really like him anymore. Because his
wife claimed that he didn't pay alimony. So Jody and
I are like looking at each other, you know, the
truth lies somewhere in between, and yeah, big red flag.
And then he was talking about how he's going to
go home to vacuum before he goes to church. So
(14:06):
I excuse myself from the table. Glory gets up in
the middle all of this to call her friend to
tell her friend what a bad day she's done. I'm like,
this is this is nothing. He wanted to split it.
He wanted to split the bill. No, no, he didn't
want to pay for the bill. Right, there were two
of you. I can imagine that he would feel that baby,
(14:27):
that was unfair. I let me wait, back this, back this,
back this train up. Jody and I split a salad
and we had an Arnold Palmer. He ordered like a
bread basket. He ordered like four things. The bill comes,
he has it sitting there for like ten minutes, and
Jody and I just want to get the funk out
(14:47):
of there. So Jody is like, um, throws in her
credit card and he's like, UM, okay, well just split it.
It was like that's one of the many I have
to tell you. So Jody, how how how long have
you guys been dating? Just kidding? Or about five minutes
(15:09):
or can you imagine so now? And we've been living
together for six months. That was so painful, Like we
should write a book on these kind of dates. It's
just because I think a lot of women experience it,
A lot of my single experiences through me everything. I
love it. I love it. Many people listening today are
(15:33):
focused on their next chapters, and in past interviews I
spoke with, for example, of business coach Joy Chatakov about
women and men who start businesses to get over a breakup.
Moving on, what was the catalyst for the three of
you all starting your companies together? I guess going back
to belly band at the first one. So we knew
that we all wanted to do something together. We worked
(15:54):
well together, and um we we look out for each other,
which is number one ways. And when Lorie gave birth
to her first daughter, Charlie, she had gained a lot
of weight. How much weight did you gain more? I
gained sixty five pounds. I mean back then that was
super skinny. I was a hundred and twenty two pounds,
so I gained fifty percent of my body weight. Oh
my god, I was a house and so I let
(16:17):
her tell the story about how she went to Target
to get cat let her off the top shelf after
she gave birth, and what happened. So I think we,
like Jody said, echoing with Jody said, we've always wanted
to be in business together. We weren't looking to start
a business. And it is true what people say, necessity
is the mother of all invention. So I gained sixty
(16:38):
five pounds with my daughter, Charlie. I did not um
take any classes, I didn't read any books. I literally
worked up until the night that I delivered. And after
I delivered, I just thought, my body goes back to normal.
You know. I thought I was gonna lose. My son
was gonna go flat. I was gonna lose at least
sixty five pounds. Right away, I would say I'd be mistaken.
(16:59):
So um, fast forward a few weeks after I delivered,
I went to Target to get cat food and there
was cat food on the top shelf. So I was
I kind of climbed on the bottom shelf for two
and this old man like as peripheral vision, looked at me.
He's like man, He literally came darting down the aisle
(17:19):
Aisle number seven. He's like, ma'am, you were so pregnant,
let me help you. So I looked at him. I
literally dropped and I ran out of the store as
fast as I can. Tears are pouring down my face.
And you know, I said to Jody and carry, I
can't go out in public. I don't look good. I
don't feel good about myself. It was like I literally
(17:40):
was in my uniform, like a black T shirt and
black Juicy Velore sweatpants at the time. I would not
go anywhere. I couldn't. I have this outer body experience
that um, you know, I think it's after you deliver,
especially your first No one tells you what to expect.
I know. You know people talk about postpartum um depression,
(18:03):
uh and it with lack of sleep, you know, not
feeling yourself, you know, mentally and physically. It was was
Charlie a vaginal birth or C section. Vaginal the birth section.
C section even worse by the way, because you really
can't move around very much. So that just just saying,
just putting Carrie has the C section, she can speak
to that. But you know, Jody and Carrie were like
(18:26):
they were hurting because I was hurting. You know, they
felt they you know, what can we do? How can
we help? I mean they basically lived at my house
after birth, and you know, we just began doing some
research how women and other cultures would find their abdomen
you know six eight weeks posts and how people did
it in the Asian and Indian cultures, and uh, you know,
(18:47):
I think it was a light bulb that went off.
Carrie and I have always been in the sourcing industry,
and of course Jody's like sketching it out as as
we're talking about the concept, and we just started playing
a ound with um, you know, sourcing these fabrics and
the band. So we had my my O B. J. Goldberg. Um,
(19:08):
you know, I went to Ja. I said to j
you know, does this really work? We talked about the concept.
He said, yend, that really works. His father, I think,
is a classic surgeon, so he was telling us how
these kind of compression garments really work. And then we
were looking at like the scientific reasons and really what
it does and how it helps and you know all
(19:30):
these how it compresses the abdomen, how it helps with
swelling and all this other stuff. And like fast forward.
You know, we start working on a concept piece. It
sounds like it's such a love fest and that you
guys are just like the best of friends, but you're
also sisters. So how how do you set boundaries or
how do you guys deal with that side of it?
(19:51):
There are no boundaries. I got it. We're okay. So wait,
just so that we're clear, Lori, you do the PR
when you that you worked up until the time you
like had Charlie, were you doing marketing and PR and
stuff like that before belly Bandit? So yeah, we have
a swag company, so a branded merchandise company that we
still run today. We started that twenty three years ago,
(20:13):
so we've always been in the sourcing side of things
for a lot of corporations. We were able to source
materials and trend in all the other little pertinent pieces
that we needed to actually start um prototypes. And then Carrie,
you do e coom or stuff. So that was stuff
that you had a background there already, and that's what
(20:34):
you do know with these companies now. So right now
I run a calm and I run the graphics department.
But prior to belly Bandit, with the sourcing company with
LORI no need for that. This was before the ECOMO, right,
um so, so it was very much learned as you go,
(20:55):
got it and then Jodie you were you were and
remain head of design. So that's why you were sing
it out. Just want to be clear that you all
have these very different roles that came together to do this.
What are some of the pitfalls? What are some of
the pitfalls? Be honest, working with sisters, you know what
I think the pitfalls were early on when we first started,
we didn't have this clear delineation of who did what,
(21:18):
and so stopped on each other until we figured out, Okay,
design is mine, this is what I excel in, and
Lauren Carey don't want to have anything to do with it,
and then I don't like pr It's not something I
want to do. It's not something I'm good at. Laurie
runs with that, and carry is the technical one of
the family, and so she took a calm and graphics
(21:40):
and so we kind of just naturally, i'd say, after
the first year, fell into the areas that we wanted
to run and then started our own teams and built
a up from there. We have a saying it's like
stay in your own lane. Right, Yeah, so there are
some boundaries. There are some boundaries carry right, I mean
you got you know, don't don't start telling me how
to design and then don't you tell me how to
(22:02):
sore stuff. How do you guys, are one of the
three of us goes rogue often? Yes? And I can
imagine which one that is? So? And do you guys
have boundaries in terms of work stuff? I mean you're
also close. You could call each other in the middle
of the night. You could, you know, say things that
you wouldn't necessarily say in a different work environment, because
(22:25):
you know, you've known each other since each of you
was born. How do you if you do establish those
kind of boundaries, like we'll meet one day a week
and we don't call after hours and if our kids
are having dinner, there's none of that. We are unusual.
It's like keeping up with the cadence here. We're very unusual.
We hang out together even after business hours. Me and
Laurie go hiking every single day from like sixty eight.
(22:49):
Carrie won't go, but me and Laurie goo um. And
the only way that there's boundaries is if Carrie doesn't
pick up the phone after like eight o'clock at night.
We're like, she's done, she done. You haven't understand. I
have a five year old and they will go on
seven at some point. I need to zone out and
(23:09):
watch my TV. She cuts us off for sure. She
cuts us off on the weekends too, because like Jody
and I we never stopped talking about work. We're like
this and this, like we're doing research where it's just
like our thing, and um like on the weekends, Carrie
cuts us off. I mean not all the time, you know,
like this past weekend, me and Carrie and her husband gave.
(23:29):
We're working on a video. So it's it's definitely not
all the time, but once in once in awhile. She's
the normal sister that wants her own personal time. It's
not often, but she does it. But we like creating
businesses and companies like people like golfing. Right, it's fun,
it's fun and you get obsessed. I got it. I
totally get it. I want to ask you, Carrie, So,
(23:50):
because I had to c sections, I have to imagine like,
but that was I think all women experiences after any birth,
but certainly after a c section, because they cut, you
a been and you want everything back together. And I
had done pilates beforehand, and I knew that they had
changed the way that they did that operation. Now as
opposed to cutting through your starch bands, they move them over,
(24:11):
they take the baby out. But for those of us
who have had C sections, I mean belly bandit must
really really be helpful. And again it's not guys. This
isn't just like a corset. It's not just for aesthetics.
It really does shape. It helps the back, it helps
your muscles, and my right and I being advertisement here, okay,
Sarah is not absolutely good. So with my state section,
(24:34):
I mean, we actually came up with the tagline after
because these sections can be a real mother right. So
again from necessity, we came out with the C section underwear,
and we actually started working on the concept of our
leak proof underwear during that time, over five years ago.
Now due to the fact that after I came home,
(24:58):
I led all over my brand new leather chairs and
then you called Jody, who found the leather chairs, and
she was like, how can you do that? I feel
like these are my leather chairs. Okay, but it's not.
And just back to the underwear for a minute. So
proof is this amazing product that these guys came up
with that's leakproof underwear, So you don't wear a tampon
(25:20):
or a pad. You can wash these. They're super absorbing.
I think that I read somewhere that they absorbed up
to what five tampons can absorb, which is huge. But
also for those of us who have had babies, and
this is more for the vaginal birth people. You know,
anybody who's had a baby vaginlie. And I'm not one
of them, although I've definitely heard from my friends laughing,
(25:42):
jumping on a trampoline, crying, coughing. You leak not blood
p and and one of my girlfriends once said, I
think I just leaked a dollop of P. I'm like
a dollarp, but doll up is cream or ice cream.
You don't leak a dollop of P. But we always
joked about that. So these are great for anybody any time. Yes,
and then you can throw them in the wash there breathable,
(26:03):
you wash them, and they're so great for the environment,
but they're also great for anybody at any time that's
maybe having any kind of an issue. It doesn't want
to have to think about it. God, I really do
sound like a tampon ad right now. But you don't
want to have to think about it. Yes, I mean
that's exactly what it's for. It's for any woman. And
our last company a belly Bandit improof we're here to
(26:25):
help women. So we don't make products that are just
like a regular T shirt. We make things that really
will help women. And selfishly, I think it makes us
feel really good. And so when we were testing this product,
we tested it on somebody that we know that has
a really horrible period and she bleeds through a super
(26:46):
a pad her underwear and if she's in bed laying
down a towel in thirty five minutes, and these underwear,
which feel like regular underwear, it's the most amazing thing. Um,
these underwear, she can work at the entire day with
a tampon and not to me through anything. She can
work out, she can do stuff, she doesn't have to
(27:06):
think about where she's going to go to the bathroom,
when she goes out where a restroom is. She doesn't
have to worry about sitting on a white couch. And
so it's like helping somebody live their life and not
have to worry is amazing. I was just thinking how
good it was that you already knew this person, because
you can you imagine having to put an ad out
(27:27):
for this person seeking someone who heavily bleeds their tampons,
pads and underwear and towels when lying down. I mean,
I mean, the funny thing is is we didn't know
this before we started making this product. And people don't
talk about like I sneeze and I pee a little bit, right,
and so unless you're hanging out with me, evidently when
(27:48):
we started doing all this research. First of all, all
of our products are solution based products for women that
love that. That's first and foremost, you know, creating. You know,
we some we're based off our problems, you know, hence
the belly bandit. But you know, talking to all these
women and doing these focus groups and talking about like
it is so like literally every woman has problems when
(28:12):
it comes to down there, you know. And like my
daughter who played competitive basketball and we would do travel
ball in all these months that all the girls would
kind of ten girls would pile in a room and
sleep in once, you know, in the hotel room, and
we were sitting on a bench shody and I when
one of the moms of showing us the text from
her daughter, who is nine years old, and I was like, Mom,
(28:32):
come quick, come to my room. I just got my period.
It's all over the bed. I'm so embarrassed. I can't
get out of bed. What do I do? So, you know,
it kind of brought us back to our days of
our first period, because every woman knows where they were
when they got their first period. I remember when I
was thirteen, I was going to sleep over a friend
of mine's house. Life rows his house. Her parents came
(28:53):
to pick us up, and I got my period. I
told my mom. I'm like, don't tell dad, And then
I told Blke I was. I ran downstairs crying and
she's like, what's the matter. I'm like, I just fell
down the stairs and you're so embarrassed that you Like,
people didn't talk about it back then. So we want
to kind of instill confidence, especially in young girls who
(29:13):
get their period. Who are you know, who play sports,
who are afraid to leak or maybe even wants to
sit out during sports when they have their periods. But
it's um, you know, proof, it's body safe. It covers
all types of weeks. It's great for the environment. And
we say it really really works because our triple patented
(29:34):
proof and these are the only underwear on the market
that are actually leak proof. How does this material absorb
all of that liquid whatever it is and not feel heavy.
It's our secret sauce. So we have technical fabrics that
we have sourced throughout the world. For example, the first
fabric which is against your body, has moisture wicking fibers
(29:58):
in it, so it's not plows it away holes. It's
not harmful, and when a drop hits it, it spreads out,
so you can see it. It It like spreads out among
the whole gusset, and so it dries really quickly. And
a lot of people that um have have bled into
these panties have literally taken a tissue and gone like
(30:18):
this to see where the blood went. They can't find it.
We'll get you a pair so you can try. You
sent me a pair. I just I literally just got
back into town, so I did find them, Johnny, in
my mailbox when I went out there yesterday there was
a bunch of mail that the people staying here hadn't
brought in. So I have a pair I will try them.
I just didn't wasn't able to try them before today.
Now maybe you've already thought of this. I'm sure people
(30:41):
are already doing it, wearing the underwear like you know, postpartum,
wearing the underwear with the belly Bandit is there in
the works, the belly bandit proofd combo pair. We do
do it. We do do it as a sat So
you can't, okay, gather okay, just checking because that seems
like that would be worthwhile. This is the It's over
(31:03):
Easy podcast All's Fair with Laura Wasser on I Heart Radio.
I'm Laura, a divorce attorney and the CEO of It's
over Easy Online Divorce. We're the one stop resource online
for divorce, which statistically will befall about half of the
couples who marry. But even though divorce is happening, it's
just one of the possible outcomes of the million relationships
(31:23):
we humans have. And at our community at It's over Easy,
we're obsessed with all relationships and figuring out how to
maintain healthier ones. This extends beyond the romantic to our
relationships with our children, our friends, our business partners, and
even relationships we have with our siblings. Today, we're speaking
with the Cadence sisters, Jody, Laurie and Carrie. These entrepreneurial
(31:45):
sisters have disrupted the industry by creating a new niche
in women's wear. They're the co founders of belly Bandit,
which is the first doctor recommended postpartum compression wrap, and
their new line of leakproof underwear called Proof is changing
the way women get dressed and undressed. Here's an example.
Check it out. Oh my god, love love. For those
(32:15):
listening to our podcast, which is audio only, what did
we just look at? I'm still I'm I'm I'm kind
of confused of what I just saw. That was a
zoom call that we were having and someone didn't turn
off their camera, and that accidents happen being prepared with
(32:35):
our underwear. It's genius, genius, and it will be on
our our YouTube channel for anybody that would like to
watch it. It's really funny. I love everybody's expression when
it happens, and I've seen some of those in real
life and I'm like, I mean, I've been doing this
now since March, and these zoom calls and zoom hearings,
and I think particularly at the beginning, but even now
(32:57):
some of the older attorneys, man, they don't get it.
They do not get it, and it's really kind of
funny to watch. These are the best though, the not
knowing how to work. And then they say something, or
you go to the bathroom, or you have a conversation
you're not supposed to hear yes, or you're like doing
your entire thing and you're looking at somebody's like you know,
(33:17):
and you're like or like the old neckline and you're like,
you won't want me looking at that the whole time.
Pick it up. Let's look at your face. I really
like you guys. You guys are funny, all right, So
we do something on the show. I don't know if
you guys have listened to the show before, but we
do sing on the show that I took from what
I do in my work as a family law attorney.
(33:40):
And they're called the interrogatory. So we ask you guys
questions you have to answer honestly, they're not hard ones, um,
so that we can kind of figure out who you
are and get some pearls of wisdom from you. So
all three of you, Jody, Lori Carey, do you sort
of tell the truth, the whole truth, and nothing but
the truth? Do I do? Maybe? So help me, guys,
(34:00):
maybe I love it? Okay, So starting with the eldest, Jody,
which relationship in your life has had the most profound impact?
I mean that that's such a deep question. Um, I
mean I guess I'd have to say both of my sisters,
that would you know? And that one or the other
they're kind of a unit. And um, they're here through
(34:21):
the good and through the bad and kind of has
shipped the person I've become, I would think. And what
about although I am the Boston you're the oldest. What's
your favorite love song? Jody? Um, these are all questions
my favorite long song I passed. The next one is
(34:42):
what is the one piece of advice you'd share with
someone following in your footsteps? Somebody in their twenties or
I would say, God, it would say so many things.
I would say, have no fear and um, I would
tell them, Um, to get into a business where you
(35:03):
could have other people work with you to make a
great product. Because in my first line of work, it
was all me and everything I did was through me.
So the business had my name, it had my face,
it was all me. Whereas when you run something like
a belly bandit or a proo, if it takes an
entire team and you don't need to be there, if you,
(35:26):
you know, you could build up that team and they
could take it and run. So I think i'd tell
them both of those. Which rom com could you watch
on repeat? The Notebook? Yes, not really comedy, but still
definitely it's up there. It's the rain scene. What's your
favorite love song, Carrie? My favorite love song is True
Companion by Mark Cohen. Okay, I like that, and carry
(35:51):
What is one piece of advice you'd share with somebody
following your footsteps, somebody in their teens or twenties about anything, parenting, relationships?
You know, I'm gonna go with business. I would say,
surround yourself with people who are smarter than you. I
(36:12):
like how she said that while her sisters were off
the phone. She probably kind that while they were on
the phone. All right. Which is your favorite rom com
that you could watch on repeat? Oh gosh? My favorite
rom com um Sleepless in Seattle. Yeah, definitely a good one.
Definitely a good one. Which relationship in your life is
(36:34):
that the most profound impact. You know, there's not one significant.
I think it's a compilation of everybody who's been in
and out of my life has always made an impact
in a very different way. They say people come into
your life for a season or reason or lifetime, and
for me, that's exactly true. I think you're born into
a family to learn lessons, and you fall in love
(36:55):
with someone and possibly marry them because they make you
a better human, and then your son or your children
teach you lessons that you also need to know. For me,
it's been patients. Yes, yes, I would imagine also, and
it's just the three of you. There's no other siblings
in the Caden family. Three was enough? Three was enough?
(37:15):
And does Gabe have siblings? Gabe actually has two brothers
and a sister, and his sister is our nanny, so
it's a very Yeah, it's a very close knit circle
we have going on here. Yes, And what part of
Los Angeles do you guys live? And I'll we can
edit it out if you don't want people to know.
But I'm just curious, are you like herminal guiders? Sherman? Okay,
(37:37):
all right, yeah, and your daughter started kindergarten remotely or
not yet. Son. He's yes, he's doing he's doing undergarden
right now, and half the time he's under the table
does not want to do it now. So okay, and LORI,
which relationship in your life has had the most profound impact? Um,
(37:59):
I'd have to say Mike for my husband, right because
I had I like it resulted in my little And
what is your favorite love song? Or it doesn't know
movies or songs. These people don't do anything about work, Carrie.
All they do is work, work, work, work. In fact,
that's your favorite love song? Rihanna's Silver Linings Playbook, GLORI,
(38:19):
is that what you're thinking? Silver Linings Playbook? She wants
me to answer for you, because I can. I can
throw in their answers. Okay, she said, she said the
Bradley Cooper and and I was assuming it was that
one because I doubt it was the Hangover or American
Hustle or it doesn't watch TV at all. She stands
in her kitchen while her family is doing their thing
(38:40):
watching TV and she's working. It could have been Stars Born.
I guess, all right, that was it. I think that
that actually made her radar. You know what it was?
It was probably the only in last movie she's seen
in the last year. That's crazy. So well, you when
you dip out on them at eight o'clock at night
or on the weekends, you're living a normal life and
they're still scheming of whatever the next feminist helping product is.
(39:05):
You know, it's funny people actually think they're twins when
they're walking down the street together, really talk alike, they
look a lot like. Actually today they don't, Right, it's
funny they do not today. Um, but they're very much
twins in a lot of different ways. And I do
I need a balance because I have a terrible mom
(39:25):
guilt right from working so much. Yeah, I'm sure it away,
all right. So you guys, you're awesome. Love love love
the products. Love the fact that you guys are sis entrepreneurs,
that you live close, that you work together, and um,
that these relationships are something that you all three bolster
(39:48):
each other. It seems to me, not only professionally but personally.
I just love it. So thank you for being here today.
Kind of thank you for being here today, and tell
people where they can find proof and belly bandit and
how they can keep up with your next disruption online.
So you can find our league proof underwear at shop
proof dot com and of course belly Bandit bellibandit dot com.
(40:11):
We're we're in about a thousand retailers so and also
on YouTube their shop Proof, which is I think probably
with some of what we saw, you can see more
on there. I love them. I love these girls. I
feel like I would be friends with them. I mean,
I can can you imagine their house growing up? Oh
my god, I'm sure that they had. They probably started
(40:31):
businesses from the moment they were born. Yes, like the
Caden family, you know, lemonade stand or whatever. But I
love I mean they are they do seem so different,
and yet they the way that they relate to each other,
I love it. I mean, they just like they were sisters.
They were supportive, they were just wonderful. And again, I'm
(40:51):
sure not every moment is like today's interview, but even
when their internet went out and one went over to
the other's house, like they rock, I like them a lot.
I agree, I agree, And they left us with a
promo code for anybody who's interested in checking out the
leak Proof Undy's or the belly Bandit um. You can
visit shot proof dot com and enter all spare at
(41:13):
checkout off your order. Thank you for listening. Everyone follow
us at it's over Easy and you can see the
full proof video on our YouTube at it's over Easy TV.
If you guys are interested in these products are very
cool to check out, so go on to shot proof
dot com and enter All's Fair at checkout for off.
That's our show for today. Before you go, please leave
(41:35):
us a review at Apple Podcasts and we'll see you
next Tuesday.
Hi there, it's me Laura Wasser, the divorce attorney and
the founder of It's over Easy, the online divorce service.
I've been practicing family law for over twenty years and
I've worked on thousands of divorces, shepherding people through what
may be one of the most terrifying times in their lives.
Along the way, I often have to remind people to
(00:21):
lower their expectations when dealing with matters of the heart.
Rules simply don't apply. Because all's fair in love and war.
So welcome to the All's Fair Podcasts. Fasten your seatbelt
and let's go. Hey, it's me Laura Wasser. Welcome to
our show. Everyone. I'm Johnny Rains and this is the
All's Fair Podcast on My Heart, brought to you by
(00:43):
it's over Easy Online Divorce. We know divorces never really
over easy, but the legal part of divorce shouldn't be
so difficult. This is one of the primary reasons we
created It's over Easy so people can be the masters
of their own destinies with regard to divorce. They can
get their forms that we can help them all them out.
They can make a deal, they can file their paperwork.
(01:03):
They don't have to rely on attorneys, and they can
do it for the most part in most states online.
So even if you can't get to a courthouse, or
your courthouses are closed because of I don't know, a pandemic,
you can still move forward in your life. Now it's over.
Easy has become an entire universe of relevant content and
a community of people from across the country focused on
(01:24):
their next chapters and on maximizing their current relationships. As
you've heard of say, it's not just about divorce. But Laura,
you are a divorce attorney, So what's the latest. Are
Americans getting divorced in droves like the Chinese after being
cooped up together in quarantine? I don't think so. I
think people are actually trying to dig deep, get through
(01:46):
their issues, work through things. I think maybe when this
is over, whenever it's over, you may see people shifting
their relationships, but they don't think we're going to have
the huge throngs of people getting divorced that everybody anticipated.
I think that there will be what looks like a
surge because you have courthouses opening up. But I would
like to imagine, and I know this is you know,
(02:07):
optimistic of me, but That's that's who I am, the
optimistic divorce attorney. Um that people, by virtue of being
stuck together will actually work through things and come out
of this stronger. I hope you're right. However, the coronavirus
forces patients on us all even on the want to
be divorced. But perhaps the down to earth marriage advice
(02:27):
from the Reverend Roxanne birch Field might come in handy.
So New York Times articles you know you I love
my Sunday New York Times. And so this is a
celebrity efficient down to earth marriage advice from Roxanne birch Field. Okay, so,
and the author was our friend Alik Strauss, the founder
and owner of Married by Reverend Roxy, officiating in Primarial
(02:47):
Counseling service in Brooklyn, explains in this article her business
and shares her best advice for couples. And can I
just say that her face is definitely an advertisement for
down to earth marriage advice. Um, she looks so fierce
in her all black What are the leg of mutton sleeves? Yes,
I don't. I wouldn't call that a leg of. It's
(03:08):
a poof, a poof sleeve leg of mutton, poof a proof. Hello, Hello, Okay,
go ahead. So her down to earth marriage advice is
basically that the Disney fairy tale does not exist happily
ever after meeting a prince or princess, marriage does not
Like that, Get that idea out of your head and
(03:29):
go to therapy. I like it. She seems very down
to earth, Reverend Roxy. And then another article that we
looked at last week was nineteen people share the moment
they realized that they married the wrong person by Molly
Molly Mullshine. Give us a couple of good ones, Johnny Well. Again,
the photo in this one is just like so eye catching,
(03:50):
so I encourage people to check it out on our
It's over easy dot com. And how you wake up
and realize that you married the wrong person? Like what
a nightmare I would be. But here here are a
few examples. They were really also good. Okay, so you
can't just cut people off from their friends the day
of the wedding. I knew which was solidified the night
of the wedding when we were at the hotel. My
(04:11):
best friend happened to be a dude. We were and
still are as close as brother and sister. He was
my dude of honor at our wedding. That night, my
new husband told me you're never to see him again. Ever,
I left and drove back to my apartment. Matt as
hell that he'd even dare and I left him four
months later when he came back from a walk and
told me that he was going to throw himself in
front of a bus and kill himself, except he wanted
(04:31):
me dead first. I think she did just marry the
wrong person. Well, by the way, and again, I know
sometimes people really do change, but none of this was
a little bit evident from the beginning. There was no
red flags there. Yeah, it makes you wonder. Here's another one.
This is number eight what a psychopath? Just after we
(04:52):
said I do when he said if I didn't stop smiling,
he would punch the smile off my face. I I mean, yeah,
I think she married the wrong person too. In marriage
and in divorce, you can choose how to build and
shape your relationships. But what about the relationships in your
life that you didn't choose, like the ones you're born into.
(05:12):
Our parents are relatives, our siblings. How do you frame
in fashion these relationships so that everyone involved benefits. Our
guests today have figured this out. Not only does their
relationship benefit one another, but as industry leaders and pregnancy
and postpartum apparel, they're benefiting and empowering women everywhere. They're
the sisters who co founded belly Bandit, which produces their
(05:33):
namesake postpartum belly Rap, and this year they're changing the
game with the launch of proof Leakproof Undis, which offer
women a new and expertly designed choice when it's that
time of the month or anytime. Collectively, these sister preneurs
are marketing, design, and e commerce wonder women. Welcome to
All's Fair, Jody, Lorie and Carrie Caden. Hi, guys, either
(05:55):
welcome ladies, Thanks for having us, Yes, thank you for
being here. So listeners, you can't see this, but we
have them on zoom right now. They look enough alike
that they could be sisters. I'm not sure i'd know.
I'd know that they were all born and raised in Detroit, Michigan.
And now you all live in l A And two
of you guys live on the same street as your parents. Yes,
(06:19):
you like each other. That's nice. Well, Carrie's a smart one.
She moved off the street. She moved about a mile away.
You know, as sisters. It's we're together probably what ten
hours a day. And we also did a house on
the street that they currently live on, and since Jody
(06:39):
was formerly a designer and created beautiful spaces, I was
living back paper story again, We're going for it all.
I was living in that house and she did not
want me to touch anything because it was an investment property.
Really well, they were white walls, and Jody's defense, they
were white walls, and I was like, well, I want
to I want to do wallpaper. I'd like to do this.
(07:02):
And when she said no, I'm like, then I have
to go. Okay, I gotta go. That's why I moved
off the block. Did your parents move here with all
of you when you were younger and then everyone stayed
or did everyone immigrate separately? You know what happened is,
Lauren Carrey were here for twenty years and I decided
(07:24):
I wanted to come out here for a myriad of reasons,
some being the business, most being bad. I could be
around my sisters and my nephews and my niece, but
my parents. I didn't want to have them, you know,
drive or walk on the ice and you know snow
in Michigan, so we decided to move them out here,
and the house that Carrie wanted to put wallpaper in
(07:45):
we moved them into. They're on the same street as
me and Laurie. I love it. So, Okay, what's the
age difference between each of you, because you all look
relatively similar aged. I mean, there's not like huge gaps. Correct. Yeah,
we're all two years almost to the date, like Rember
December four, December one. We're all Sagittarius. Whoa, oh me too. Yeah, Hey,
(08:13):
we get a little sister. I'm the fourth Cadence sister. Finally, Prize,
he's your brother from another mother. All right, And so,
as you know on All Spare, we talk a lot
about relationships. Most of the time it has to do
with you know, intimate and romantic relationships and how they
(08:34):
end and how they start and dating and all that.
But I really did want to start talking about other
kinds of relationships, between business partners, between siblings. In this case,
we've got both. We've got a really good um sorry
merits used the pun of both business and siblings. And
so let's talk a little bit about that. When did
(08:56):
you guys all decide, Jody, did you have to move
out here in order for the three of you to
go into business together where you're doing some of that,
even when you were still back East or Midwest wherever,
and and and doing your design stuff. I know, your
head of design for the companies. But when did you,
guys decide, hey, let's all do this together. So I
had a company, um Kid Design Group for I think
(09:17):
thirteen or fourteen years in Michigan that did custom cabinetry
and high and remodeling. And a few years into that venture,
the LORI carry and I decided to launch Bally Bandit.
And we wanted to all work together because we all
had different synergies and thought we would just work really
well together. So we decided to start this company, and
(09:39):
it just it took off kind of right away. And
so I worked long distance. I would leave on Sunday
night from Michigan, come here to California a week a month,
take the Red Eye back home, go right to work,
work really hard for three weeks, and come back. And
I did that for I think ten years, right, guys, Yeah,
and years and a lot of miles from that from Jody,
(10:01):
I tell you. And and then after ten years it
became too tiring and we thought, you know, I have
to pick one avenue, and we decided belly Band. It
was our baby. We picked that. I moved my parents
out here and then myself and just ran in one company.
(10:22):
So it was nice to be able to concentrate and
focus on one thing. Now I'm sure that there are
I mean, look, it's even two is tough. I would
imagine as siblings. But three is there? Who's the who's
most often the odd woman out? Carry the baby? The baby?
(10:42):
It's because of the fucking wallpaper, isn't it, Carrie? She
just wouldn't let me put it up. My son is
in the background. He goes, sorry, that's just no, he's
used to. But she he said, that's because Carrie's the
most normal. Think she's the most normal. And the list Carrie,
I know she's the coolest. Okay. And and Jody, you're
(11:05):
the only single sister. Yes, yes, I am. Thank you
for pointing that out. I'm single. Have you always been single?
Are you? Are you? Have you ever been married or
in a relationship that you like, had kids or was so?
I was in a relationship for thirteen years in Michigan,
and then I got into a relationship with all my companies,
got it. I like that your babies. So, Laura, I'm
(11:28):
her manager when it comes to vetting. Guy. So if
you have anybody, if you want to do a show
for an eligible bachelorette, I can help you. Posted So
you're the manager for that. And I'm sure Carrie chimes
in and probably the parents too. I mean, Jody, is
their pressure there? No, there's no pressure anymore. I mean,
(11:50):
you know you're single. You know it's you've been I've
been single for a while, so it is what it is.
LORI has accompanied her on a few dates, just so
you brought the sister with you on the dates. Oh
my god, we're the best dating story ever. Let's hear it.
This is the best dating story. Okay. So her and
(12:10):
this guy from from Bomba, I think it was we're
supposed to go on a date, and I don't know,
they just kept missing each other. Then, so Jody and
I went hiking as we do every weekend, and then
he called. He's like it's something like are we having lunch?
And Jody's like, well, I just want hiking. I'm gonna
grab white with my sister. You want to come with us?
And he's like sure, So he shows up Umti's face.
(12:36):
Oh listeners, I wish you could see this. We have
to find someone for her, just to get her out
of this situation. Okay. Yeah, We're sitting there, sitting outside
l trem Zino having lunch, and you know, we started
talking about what he does, and he is He's telling
us how he builds sock monkeys. What is that? Yes,
(12:59):
the monkey, you know, the brown and red, they've got
the lips, they're there. There are they like kids toys? Yes,
the kids toil. They're kind of crafty. Yeah. So of
course Jody's business mind is like, well, she's like, how
many can you produce a day? Basically, she's already in
her mind. She already has it into like a chain operation,
(13:20):
like you know, getting it an international and everything else.
He's like, well, there's one, okay, got it, got it,
got it, thank you, thank you. So he's never he's
never really priced out of sock monkey. So Jody's like, well,
how long does it take to make a sock monkey?
He's like, well, you know, maybe a few hours. And
then the conversation turns that he moved here from Texas
(13:44):
because his kids didn't really like him anymore. Because his
wife claimed that he didn't pay alimony. So Jody and
I are like looking at each other, you know, the
truth lies somewhere in between, and yeah, big red flag.
And then he was talking about how he's going to
go home to vacuum before he goes to church. So
(14:06):
I excuse myself from the table. Glory gets up in
the middle all of this to call her friend to
tell her friend what a bad day she's done. I'm like,
this is this is nothing. He wanted to split it.
He wanted to split the bill. No, no, he didn't
want to pay for the bill. Right, there were two
of you. I can imagine that he would feel that baby,
(14:27):
that was unfair. I let me wait, back this, back this,
back this train up. Jody and I split a salad
and we had an Arnold Palmer. He ordered like a
bread basket. He ordered like four things. The bill comes,
he has it sitting there for like ten minutes, and
Jody and I just want to get the funk out
(14:47):
of there. So Jody is like, um, throws in her
credit card and he's like, UM, okay, well just split it.
It was like that's one of the many I have
to tell you. So Jody, how how how long have
you guys been dating? Just kidding? Or about five minutes
(15:09):
or can you imagine so now? And we've been living
together for six months. That was so painful, Like we
should write a book on these kind of dates. It's
just because I think a lot of women experience it,
A lot of my single experiences through me everything. I
love it. I love it. Many people listening today are
(15:33):
focused on their next chapters, and in past interviews I
spoke with, for example, of business coach Joy Chatakov about
women and men who start businesses to get over a breakup.
Moving on, what was the catalyst for the three of
you all starting your companies together? I guess going back
to belly band at the first one. So we knew
that we all wanted to do something together. We worked
(15:54):
well together, and um we we look out for each other,
which is number one ways. And when Lorie gave birth
to her first daughter, Charlie, she had gained a lot
of weight. How much weight did you gain more? I
gained sixty five pounds. I mean back then that was
super skinny. I was a hundred and twenty two pounds,
so I gained fifty percent of my body weight. Oh
my god, I was a house and so I let
(16:17):
her tell the story about how she went to Target
to get cat let her off the top shelf after
she gave birth, and what happened. So I think we,
like Jody said, echoing with Jody said, we've always wanted
to be in business together. We weren't looking to start
a business. And it is true what people say, necessity
is the mother of all invention. So I gained sixty
(16:38):
five pounds with my daughter, Charlie. I did not um
take any classes, I didn't read any books. I literally
worked up until the night that I delivered. And after
I delivered, I just thought, my body goes back to normal.
You know. I thought I was gonna lose. My son
was gonna go flat. I was gonna lose at least
sixty five pounds. Right away, I would say I'd be mistaken.
(16:59):
So um, fast forward a few weeks after I delivered,
I went to Target to get cat food and there
was cat food on the top shelf. So I was
I kind of climbed on the bottom shelf for two
and this old man like as peripheral vision, looked at me.
He's like man, He literally came darting down the aisle
(17:19):
Aisle number seven. He's like, ma'am, you were so pregnant,
let me help you. So I looked at him. I
literally dropped and I ran out of the store as
fast as I can. Tears are pouring down my face.
And you know, I said to Jody and carry, I
can't go out in public. I don't look good. I
don't feel good about myself. It was like I literally
(17:40):
was in my uniform, like a black T shirt and
black Juicy Velore sweatpants at the time. I would not
go anywhere. I couldn't. I have this outer body experience
that um, you know, I think it's after you deliver,
especially your first No one tells you what to expect.
I know. You know people talk about postpartum um depression,
(18:03):
uh and it with lack of sleep, you know, not
feeling yourself, you know, mentally and physically. It was was
Charlie a vaginal birth or C section. Vaginal the birth section.
C section even worse by the way, because you really
can't move around very much. So that just just saying,
just putting Carrie has the C section, she can speak
to that. But you know, Jody and Carrie were like
(18:26):
they were hurting because I was hurting. You know, they
felt they you know, what can we do? How can
we help? I mean they basically lived at my house
after birth, and you know, we just began doing some
research how women and other cultures would find their abdomen
you know six eight weeks posts and how people did
it in the Asian and Indian cultures, and uh, you know,
(18:47):
I think it was a light bulb that went off.
Carrie and I have always been in the sourcing industry,
and of course Jody's like sketching it out as as
we're talking about the concept, and we just started playing
a ound with um, you know, sourcing these fabrics and
the band. So we had my my O B. J. Goldberg. Um,
(19:08):
you know, I went to Ja. I said to j
you know, does this really work? We talked about the concept.
He said, yend, that really works. His father, I think,
is a classic surgeon, so he was telling us how
these kind of compression garments really work. And then we
were looking at like the scientific reasons and really what
it does and how it helps and you know all
(19:30):
these how it compresses the abdomen, how it helps with
swelling and all this other stuff. And like fast forward.
You know, we start working on a concept piece. It
sounds like it's such a love fest and that you
guys are just like the best of friends, but you're
also sisters. So how how do you set boundaries or
how do you guys deal with that side of it?
(19:51):
There are no boundaries. I got it. We're okay. So wait,
just so that we're clear, Lori, you do the PR
when you that you worked up until the time you
like had Charlie, were you doing marketing and PR and
stuff like that before belly Bandit? So yeah, we have
a swag company, so a branded merchandise company that we
still run today. We started that twenty three years ago,
(20:13):
so we've always been in the sourcing side of things
for a lot of corporations. We were able to source
materials and trend in all the other little pertinent pieces
that we needed to actually start um prototypes. And then Carrie,
you do e coom or stuff. So that was stuff
that you had a background there already, and that's what
(20:34):
you do know with these companies now. So right now
I run a calm and I run the graphics department.
But prior to belly Bandit, with the sourcing company with
LORI no need for that. This was before the ECOMO, right,
um so, so it was very much learned as you go,
(20:55):
got it and then Jodie you were you were and
remain head of design. So that's why you were sing
it out. Just want to be clear that you all
have these very different roles that came together to do this.
What are some of the pitfalls? What are some of
the pitfalls? Be honest, working with sisters, you know what
I think the pitfalls were early on when we first started,
we didn't have this clear delineation of who did what,
(21:18):
and so stopped on each other until we figured out, Okay,
design is mine, this is what I excel in, and
Lauren Carey don't want to have anything to do with it,
and then I don't like pr It's not something I
want to do. It's not something I'm good at. Laurie
runs with that, and carry is the technical one of
the family, and so she took a calm and graphics
(21:40):
and so we kind of just naturally, i'd say, after
the first year, fell into the areas that we wanted
to run and then started our own teams and built
a up from there. We have a saying it's like
stay in your own lane. Right, Yeah, so there are
some boundaries. There are some boundaries carry right, I mean
you got you know, don't don't start telling me how
to design and then don't you tell me how to
(22:02):
sore stuff. How do you guys, are one of the
three of us goes rogue often? Yes? And I can
imagine which one that is? So? And do you guys
have boundaries in terms of work stuff? I mean you're
also close. You could call each other in the middle
of the night. You could, you know, say things that
you wouldn't necessarily say in a different work environment, because
(22:25):
you know, you've known each other since each of you
was born. How do you if you do establish those
kind of boundaries, like we'll meet one day a week
and we don't call after hours and if our kids
are having dinner, there's none of that. We are unusual.
It's like keeping up with the cadence here. We're very unusual.
We hang out together even after business hours. Me and
Laurie go hiking every single day from like sixty eight.
(22:49):
Carrie won't go, but me and Laurie goo um. And
the only way that there's boundaries is if Carrie doesn't
pick up the phone after like eight o'clock at night.
We're like, she's done, she done. You haven't understand. I
have a five year old and they will go on
seven at some point. I need to zone out and
(23:09):
watch my TV. She cuts us off for sure. She
cuts us off on the weekends too, because like Jody
and I we never stopped talking about work. We're like
this and this, like we're doing research where it's just
like our thing, and um like on the weekends, Carrie
cuts us off. I mean not all the time, you know,
like this past weekend, me and Carrie and her husband gave.
(23:29):
We're working on a video. So it's it's definitely not
all the time, but once in once in awhile. She's
the normal sister that wants her own personal time. It's
not often, but she does it. But we like creating
businesses and companies like people like golfing. Right, it's fun,
it's fun and you get obsessed. I got it. I
totally get it. I want to ask you, Carrie, So,
(23:50):
because I had to c sections, I have to imagine like,
but that was I think all women experiences after any birth,
but certainly after a c section, because they cut, you
a been and you want everything back together. And I
had done pilates beforehand, and I knew that they had
changed the way that they did that operation. Now as
opposed to cutting through your starch bands, they move them over,
(24:11):
they take the baby out. But for those of us
who have had C sections, I mean belly bandit must
really really be helpful. And again it's not guys. This
isn't just like a corset. It's not just for aesthetics.
It really does shape. It helps the back, it helps
your muscles, and my right and I being advertisement here, okay,
Sarah is not absolutely good. So with my state section,
(24:34):
I mean, we actually came up with the tagline after
because these sections can be a real mother right. So
again from necessity, we came out with the C section underwear,
and we actually started working on the concept of our
leak proof underwear during that time, over five years ago.
Now due to the fact that after I came home,
(24:58):
I led all over my brand new leather chairs and
then you called Jody, who found the leather chairs, and
she was like, how can you do that? I feel
like these are my leather chairs. Okay, but it's not.
And just back to the underwear for a minute. So
proof is this amazing product that these guys came up
with that's leakproof underwear, So you don't wear a tampon
(25:20):
or a pad. You can wash these. They're super absorbing.
I think that I read somewhere that they absorbed up
to what five tampons can absorb, which is huge. But
also for those of us who have had babies, and
this is more for the vaginal birth people. You know,
anybody who's had a baby vaginlie. And I'm not one
of them, although I've definitely heard from my friends laughing,
(25:42):
jumping on a trampoline, crying, coughing. You leak not blood
p and and one of my girlfriends once said, I
think I just leaked a dollop of P. I'm like
a dollarp, but doll up is cream or ice cream.
You don't leak a dollop of P. But we always
joked about that. So these are great for anybody any time. Yes,
and then you can throw them in the wash there breathable,
(26:03):
you wash them, and they're so great for the environment,
but they're also great for anybody at any time that's
maybe having any kind of an issue. It doesn't want
to have to think about it. God, I really do
sound like a tampon ad right now. But you don't
want to have to think about it. Yes, I mean
that's exactly what it's for. It's for any woman. And
our last company a belly Bandit improof we're here to
(26:25):
help women. So we don't make products that are just
like a regular T shirt. We make things that really
will help women. And selfishly, I think it makes us
feel really good. And so when we were testing this product,
we tested it on somebody that we know that has
a really horrible period and she bleeds through a super
(26:46):
a pad her underwear and if she's in bed laying
down a towel in thirty five minutes, and these underwear,
which feel like regular underwear, it's the most amazing thing. Um,
these underwear, she can work at the entire day with
a tampon and not to me through anything. She can
work out, she can do stuff, she doesn't have to
(27:06):
think about where she's going to go to the bathroom,
when she goes out where a restroom is. She doesn't
have to worry about sitting on a white couch. And
so it's like helping somebody live their life and not
have to worry is amazing. I was just thinking how
good it was that you already knew this person, because
you can you imagine having to put an ad out
(27:27):
for this person seeking someone who heavily bleeds their tampons,
pads and underwear and towels when lying down. I mean,
I mean, the funny thing is is we didn't know
this before we started making this product. And people don't
talk about like I sneeze and I pee a little bit, right,
and so unless you're hanging out with me, evidently when
(27:48):
we started doing all this research. First of all, all
of our products are solution based products for women that
love that. That's first and foremost, you know, creating. You know,
we some we're based off our problems, you know, hence
the belly bandit. But you know, talking to all these
women and doing these focus groups and talking about like
it is so like literally every woman has problems when
(28:12):
it comes to down there, you know. And like my
daughter who played competitive basketball and we would do travel
ball in all these months that all the girls would
kind of ten girls would pile in a room and
sleep in once, you know, in the hotel room, and
we were sitting on a bench shody and I when
one of the moms of showing us the text from
her daughter, who is nine years old, and I was like, Mom,
(28:32):
come quick, come to my room. I just got my period.
It's all over the bed. I'm so embarrassed. I can't
get out of bed. What do I do? So, you know,
it kind of brought us back to our days of
our first period, because every woman knows where they were
when they got their first period. I remember when I
was thirteen, I was going to sleep over a friend
of mine's house. Life rows his house. Her parents came
(28:53):
to pick us up, and I got my period. I
told my mom. I'm like, don't tell dad, And then
I told Blke I was. I ran downstairs crying and
she's like, what's the matter. I'm like, I just fell
down the stairs and you're so embarrassed that you Like,
people didn't talk about it back then. So we want
to kind of instill confidence, especially in young girls who
(29:13):
get their period. Who are you know, who play sports,
who are afraid to leak or maybe even wants to
sit out during sports when they have their periods. But
it's um, you know, proof, it's body safe. It covers
all types of weeks. It's great for the environment. And
we say it really really works because our triple patented
(29:34):
proof and these are the only underwear on the market
that are actually leak proof. How does this material absorb
all of that liquid whatever it is and not feel heavy.
It's our secret sauce. So we have technical fabrics that
we have sourced throughout the world. For example, the first
fabric which is against your body, has moisture wicking fibers
(29:58):
in it, so it's not plows it away holes. It's
not harmful, and when a drop hits it, it spreads out,
so you can see it. It It like spreads out among
the whole gusset, and so it dries really quickly. And
a lot of people that um have have bled into
these panties have literally taken a tissue and gone like
(30:18):
this to see where the blood went. They can't find it.
We'll get you a pair so you can try. You
sent me a pair. I just I literally just got
back into town, so I did find them, Johnny, in
my mailbox when I went out there yesterday there was
a bunch of mail that the people staying here hadn't
brought in. So I have a pair I will try them.
I just didn't wasn't able to try them before today.
Now maybe you've already thought of this. I'm sure people
(30:41):
are already doing it, wearing the underwear like you know, postpartum,
wearing the underwear with the belly Bandit is there in
the works, the belly bandit proofd combo pair. We do
do it. We do do it as a sat So
you can't, okay, gather okay, just checking because that seems
like that would be worthwhile. This is the It's over
(31:03):
Easy podcast All's Fair with Laura Wasser on I Heart Radio.
I'm Laura, a divorce attorney and the CEO of It's
over Easy Online Divorce. We're the one stop resource online
for divorce, which statistically will befall about half of the
couples who marry. But even though divorce is happening, it's
just one of the possible outcomes of the million relationships
(31:23):
we humans have. And at our community at It's over Easy,
we're obsessed with all relationships and figuring out how to
maintain healthier ones. This extends beyond the romantic to our
relationships with our children, our friends, our business partners, and
even relationships we have with our siblings. Today, we're speaking
with the Cadence sisters, Jody, Laurie and Carrie. These entrepreneurial
(31:45):
sisters have disrupted the industry by creating a new niche
in women's wear. They're the co founders of belly Bandit,
which is the first doctor recommended postpartum compression wrap, and
their new line of leakproof underwear called Proof is changing
the way women get dressed and undressed. Here's an example.
Check it out. Oh my god, love love. For those
(32:15):
listening to our podcast, which is audio only, what did
we just look at? I'm still I'm I'm I'm kind
of confused of what I just saw. That was a
zoom call that we were having and someone didn't turn
off their camera, and that accidents happen being prepared with
(32:35):
our underwear. It's genius, genius, and it will be on
our our YouTube channel for anybody that would like to
watch it. It's really funny. I love everybody's expression when
it happens, and I've seen some of those in real
life and I'm like, I mean, I've been doing this
now since March, and these zoom calls and zoom hearings,
and I think particularly at the beginning, but even now
(32:57):
some of the older attorneys, man, they don't get it.
They do not get it, and it's really kind of
funny to watch. These are the best though, the not
knowing how to work. And then they say something, or
you go to the bathroom, or you have a conversation
you're not supposed to hear yes, or you're like doing
your entire thing and you're looking at somebody's like you know,
(33:17):
and you're like or like the old neckline and you're like,
you won't want me looking at that the whole time.
Pick it up. Let's look at your face. I really
like you guys. You guys are funny, all right, So
we do something on the show. I don't know if
you guys have listened to the show before, but we
do sing on the show that I took from what
I do in my work as a family law attorney.
(33:40):
And they're called the interrogatory. So we ask you guys
questions you have to answer honestly, they're not hard ones, um,
so that we can kind of figure out who you
are and get some pearls of wisdom from you. So
all three of you, Jody, Lori Carey, do you sort
of tell the truth, the whole truth, and nothing but
the truth? Do I do? Maybe? So help me, guys,
(34:00):
maybe I love it? Okay, So starting with the eldest, Jody,
which relationship in your life has had the most profound impact?
I mean that that's such a deep question. Um, I
mean I guess I'd have to say both of my sisters,
that would you know? And that one or the other
they're kind of a unit. And um, they're here through
(34:21):
the good and through the bad and kind of has
shipped the person I've become, I would think. And what
about although I am the Boston you're the oldest. What's
your favorite love song? Jody? Um, these are all questions
my favorite long song I passed. The next one is
(34:42):
what is the one piece of advice you'd share with
someone following in your footsteps? Somebody in their twenties or
I would say, God, it would say so many things.
I would say, have no fear and um, I would
tell them, Um, to get into a business where you
(35:03):
could have other people work with you to make a
great product. Because in my first line of work, it
was all me and everything I did was through me.
So the business had my name, it had my face,
it was all me. Whereas when you run something like
a belly bandit or a proo, if it takes an
entire team and you don't need to be there, if you,
(35:26):
you know, you could build up that team and they
could take it and run. So I think i'd tell
them both of those. Which rom com could you watch
on repeat? The Notebook? Yes, not really comedy, but still
definitely it's up there. It's the rain scene. What's your
favorite love song, Carrie? My favorite love song is True
Companion by Mark Cohen. Okay, I like that, and carry
(35:51):
What is one piece of advice you'd share with somebody
following your footsteps, somebody in their teens or twenties about anything, parenting, relationships?
You know, I'm gonna go with business. I would say,
surround yourself with people who are smarter than you. I
(36:12):
like how she said that while her sisters were off
the phone. She probably kind that while they were on
the phone. All right. Which is your favorite rom com
that you could watch on repeat? Oh gosh? My favorite
rom com um Sleepless in Seattle. Yeah, definitely a good one.
Definitely a good one. Which relationship in your life is
(36:34):
that the most profound impact. You know, there's not one significant.
I think it's a compilation of everybody who's been in
and out of my life has always made an impact
in a very different way. They say people come into
your life for a season or reason or lifetime, and
for me, that's exactly true. I think you're born into
a family to learn lessons, and you fall in love
(36:55):
with someone and possibly marry them because they make you
a better human, and then your son or your children
teach you lessons that you also need to know. For me,
it's been patients. Yes, yes, I would imagine also, and
it's just the three of you. There's no other siblings
in the Caden family. Three was enough? Three was enough?
(37:15):
And does Gabe have siblings? Gabe actually has two brothers
and a sister, and his sister is our nanny, so
it's a very Yeah, it's a very close knit circle
we have going on here. Yes, And what part of
Los Angeles do you guys live? And I'll we can
edit it out if you don't want people to know.
But I'm just curious, are you like herminal guiders? Sherman? Okay,
(37:37):
all right, yeah, and your daughter started kindergarten remotely or
not yet. Son. He's yes, he's doing he's doing undergarden
right now, and half the time he's under the table
does not want to do it now. So okay, and LORI,
which relationship in your life has had the most profound impact? Um,
(37:59):
I'd have to say Mike for my husband, right because
I had I like it resulted in my little And
what is your favorite love song? Or it doesn't know
movies or songs. These people don't do anything about work, Carrie.
All they do is work, work, work, work. In fact,
that's your favorite love song? Rihanna's Silver Linings Playbook, GLORI,
(38:19):
is that what you're thinking? Silver Linings Playbook? She wants
me to answer for you, because I can. I can
throw in their answers. Okay, she said, she said the
Bradley Cooper and and I was assuming it was that
one because I doubt it was the Hangover or American
Hustle or it doesn't watch TV at all. She stands
in her kitchen while her family is doing their thing
(38:40):
watching TV and she's working. It could have been Stars Born.
I guess, all right, that was it. I think that
that actually made her radar. You know what it was?
It was probably the only in last movie she's seen
in the last year. That's crazy. So well, you when
you dip out on them at eight o'clock at night
or on the weekends, you're living a normal life and
they're still scheming of whatever the next feminist helping product is.
(39:05):
You know, it's funny people actually think they're twins when
they're walking down the street together, really talk alike, they
look a lot like. Actually today they don't, Right, it's
funny they do not today. Um, but they're very much
twins in a lot of different ways. And I do
I need a balance because I have a terrible mom
(39:25):
guilt right from working so much. Yeah, I'm sure it away,
all right. So you guys, you're awesome. Love love love
the products. Love the fact that you guys are sis entrepreneurs,
that you live close, that you work together, and um,
that these relationships are something that you all three bolster
(39:48):
each other. It seems to me, not only professionally but personally.
I just love it. So thank you for being here today.
Kind of thank you for being here today, and tell
people where they can find proof and belly bandit and
how they can keep up with your next disruption online.
So you can find our league proof underwear at shop
proof dot com and of course belly Bandit bellibandit dot com.
(40:11):
We're we're in about a thousand retailers so and also
on YouTube their shop Proof, which is I think probably
with some of what we saw, you can see more
on there. I love them. I love these girls. I
feel like I would be friends with them. I mean,
I can can you imagine their house growing up? Oh
my god, I'm sure that they had. They probably started
(40:31):
businesses from the moment they were born. Yes, like the
Caden family, you know, lemonade stand or whatever. But I
love I mean they are they do seem so different,
and yet they the way that they relate to each other,
I love it. I mean, they just like they were sisters.
They were supportive, they were just wonderful. And again, I'm
(40:51):
sure not every moment is like today's interview, but even
when their internet went out and one went over to
the other's house, like they rock, I like them a lot.
I agree, I agree, And they left us with a
promo code for anybody who's interested in checking out the
leak Proof Undy's or the belly Bandit um. You can
visit shot proof dot com and enter all spare at
(41:13):
checkout off your order. Thank you for listening. Everyone follow
us at it's over Easy and you can see the
full proof video on our YouTube at it's over Easy TV.
If you guys are interested in these products are very
cool to check out, so go on to shot proof
dot com and enter All's Fair at checkout for off.
That's our show for today. Before you go, please leave
(41:35):
us a review at Apple Podcasts and we'll see you
next Tuesday.
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Dateline NBC
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