Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Everybody. It's Bill Courtney.
Speaker 2 (00:05):
Welcome to Shop Talk number seventy three.
Speaker 1 (00:09):
Alex, what's up? Wow?
Speaker 2 (00:12):
Yeah, it's pretty exciting. Shut Up number seventy three intro,
isn't it?
Speaker 1 (00:15):
How you doing?
Speaker 3 (00:16):
I'm doing great?
Speaker 1 (00:17):
Good? Good? Hey? How's my guy George? What's he up to?
Speaker 4 (00:24):
Actually over time stamping yet? But his birthday is going
to be this Wednesday?
Speaker 1 (00:27):
Oh yeah, good, and he's going to be sick.
Speaker 3 (00:30):
He's going to be six.
Speaker 1 (00:31):
Good job.
Speaker 3 (00:32):
It's impressive.
Speaker 2 (00:33):
Yeah, thank you. That's pretty cool. George is a sweet kid.
He's also always got this funny look on his face.
I like being around him. All right, everybody, Shop Talk
number seventy three. It's actually from Stand Together's website. How
do I describe staying together?
Speaker 1 (00:49):
Alex? What do I say about Stand Together?
Speaker 4 (00:51):
I mean something like they're a philanthropic community who believes
in bottom up solution.
Speaker 1 (00:55):
Is that all we're going to say? That's good enough
for now?
Speaker 4 (00:58):
Okay, they're awesome. They support actually me. One thing we
could say is they've they've supported probably around twenty of
our guests through their Catalyst program. So a lot of
our awesome guests that you've heard of come from them.
Speaker 2 (01:09):
And when we say support, really backed them and supported
them both financially and with.
Speaker 3 (01:14):
Uh wisdom health. Yeah, all kinds of stuff.
Speaker 1 (01:17):
Yeah, and they're based in d C.
Speaker 2 (01:19):
Correct, And what else can we say about Stand Together?
They're cool.
Speaker 4 (01:23):
Well you're about to find out how they're cool in
this in this article and.
Speaker 1 (01:27):
More to come on Stand Together, I promise. Uh. Well,
we can also say they did they did a little uh.
Speaker 4 (01:33):
Beautiful video on us. Yeah, we've not talked about on
the podcast. So you go to Stand Together as YouTube
channel and they did like a beautiful seven and a
half minute almost mini documentary on an army in normal.
Speaker 3 (01:44):
Folks and me and you stuff being so arrogant.
Speaker 1 (01:47):
That's so beautiful because I'm so pretty in it. Good lord,
I have a face for radio.
Speaker 3 (01:52):
Actually, I hope you talked about this before on one
of your videos.
Speaker 4 (01:55):
Maybe it was on Kelly Clarkson or Sherry they said
you look like Donald Trump.
Speaker 2 (01:59):
I know that the worst ever. Oh my gosh, that
is the worst ever. But I've lost weight since then,
so good. All right. Shop Talk number seventy three from
Stand Together's website. More on Stand Together later as we
can reveal more. I guess that's a tease in it.
Speaker 3 (02:16):
It's ridiculo.
Speaker 1 (02:17):
Let's keep going. Okay, it's a good tease, though kind of.
Speaker 2 (02:20):
I don't know what really happens after someone calls to
one one for help.
Speaker 1 (02:27):
That's weird.
Speaker 2 (02:27):
I don't even understand it, but we're gonna chop into
it right after these brief messages from our general sponsors. Okay, everybody,
(02:48):
welcome back to shop talk number seventy three from Stand
Together's website. What really happens after someone calls to to
one one for help? When someone's heat gets shut off,
or they need shelter for the night or food to
get through the week, they can call two to one one,
a free nationwide helpline that connects people in crisis to
local resources. For decades, that call was the end of
(03:11):
the story, but now a new innovation is changing what
happens next.
Speaker 3 (03:16):
Are you familiar with this phone number?
Speaker 1 (03:19):
No?
Speaker 2 (03:19):
I need to call two to one one to find
out about it. Apparently, no worry? What's information three to
one one or four to one one?
Speaker 1 (03:25):
Yeah?
Speaker 2 (03:25):
Someone, I need to call four one one to find
out about two to one one, and I need to
do it on the PDQ.
Speaker 1 (03:30):
How about that Q? Going?
Speaker 2 (03:32):
I might do it on the QT. Okay, every year
two one one receives between sixteen and twenty million requests
for help. I don't know what two one one is,
but clearly twenty million people do.
Speaker 3 (03:47):
Your family's called it about you?
Speaker 2 (03:53):
Probably, so every year two one one receives between sixteen
and twenty million requests fel It's the country's most comprehensive
source for connecting individuals and families to food, housing, medical care,
and more. But for decades, one of the phone lines
for one of the phone line disconnected, the federal specialist
(04:16):
that's the person who took the call and connected the
caller never knew what happened next. Really, so once the
phone line disconnected, the referral specialist had no idea what
happened to the people that he referred to. Somebody quote,
I worried we were setting people up with a false promise,
says Casey Fox, vice president of two to one one
(04:36):
in community crisis at Mile High, United Way and Denver.
We offered to follow up, but we didn't have the
capacity to actually do it. This was a problem two
on one leaders had identified and brought to the Stand
Together Foundation. Together, they created loop. Loop is a mobile
based platform that checks back in with callers after the
(04:59):
line goes instead asking simple essential questions, did you get
the help you needed?
Speaker 1 (05:04):
What stood in the way?
Speaker 2 (05:06):
Loop closes the loop Fox explained, it changes the conversation
from one and done to an ongoing connection. We're not
just hoping anymore, we're actually hearing what happened. The change
began with a request two to one one call centers
across the country wanted to know whether the people they
served were actually getting the support they needed. In response,
(05:29):
Stand Together Foundation partnered directly with two one one teams
across the country to co create Loop, a text based
platform that ensures every customer gets a feedback response. Text
Loop collects feedback from callers, tracks referral outcomes, and gives
two to one one centers real time insight into what's
(05:49):
working and probably more importantly, what's not. We were doing
some follow up before Loop, but was under five percent,
said Bill crim ceo the United Way of Salt Lake City.
With Loop, we're now reaching out virtually one hundred percent
of the people we serve.
Speaker 1 (06:07):
That kind of impact didn't happen by accident. From the beginning.
Speaker 2 (06:10):
Loop was developed through hands on collaborative process between local
two one one leaders and the Stand Together Foundation. Frontline
teams help shape every part of the platform, identifying pain points,
stress testing workflows, and ensuring that the design reflected real
world needs. For Todd Jordan, the vice president of Community
(06:32):
Impact and executive director of two one one for United
Way of Greater Kansas City, Loop filled the long standing
operational gap quote, we never had the capacity to follow
up consistently. We'd send people to resources and hope it
worked out. Explain now we know we're not just guessing,
we're learning what actually happens next, and with those results
(06:56):
reveal issues teams can respond in real time. Has also
helped us improved accuracy of our data. Fox added callers
let us know when something like a food pantry is
closed and were able to immediately update our system so
the next person doesn't hit that same wall. Through their
work with Loop two one one, leaders uncovered a surprising
(07:17):
pattern when people failed to connect with the help they needed.
The root problem often wasn't a lack of motivation or
failure to follow through. Instead, it was something far more structural.
Krim explained that most barriers fell into one of three categories.
Personal systemic or availability related. Sometimes the service provider's sown
(07:40):
system was very difficult to navigate, Crim said, and sometimes
the service simply wasn't available, like affordable housing or utility
assistant that's already out of funds. This insight revealed a
fundamental flaw in the traditional two to one run approach.
Handing someone a phone number or a list of services
wasn't enough for many. The system was too complicated, too fragmented,
(08:05):
or simply out of options. That realization led to a
critical shift from providing information to actively navigating services. Rather
than expecting people to figure it out alone, two on
one teams began walking alongside them through the process. Service
navigation means more than pointing someone in the right direction.
(08:27):
It includes help with filling out forms, following up to
ensure services were accessed, and even creative solutions like partnering
with right hailing companies to overcome transportation barriers. We no
longer start with the mindset of giving information. We start
with service navigation. Crim said. The point isn't just to
(08:49):
tell people where to go, it's to walk with them
until they get what they need. The transformation was echoed
in Kansas City too, We're evolving from a list of
referrals to being a real partner and navigating an increasingly
complex system. Jordan said, that's what people deserve. Fox agreed,
people are in fight or flight when they call us.
(09:10):
Loop keeps the conversation going so they don't have to
start over each time. They know we're still there, still
walking with them. How cool is that? That's very very cool.
I didn't even know what two on one was. So
apparently when you call two on one if you're in
dire need, they have traditionally just said, Okay, call these
people for food, call these people for rent assistance, call
(09:32):
these people if your lights are about to go off
in the win or whatever. And now this loop system
actually helps these call centers walk people through the process
so they actually get the help they need. Very cool
and another awesome deal that stand together.
Speaker 3 (09:50):
Did amen? So two thoughts.
Speaker 4 (09:53):
One is if you know the most obvious thing, if
you know people at United Way in your community, it'd
be great to connect them to this solution.
Speaker 1 (10:01):
Yeah, that's awesome.
Speaker 3 (10:03):
And then the second thing is thinking more deeply.
Speaker 4 (10:07):
Like so many nonprofits and efforts like this, people just
talk about how many people we served, we served this
many people, we took, this many phone calls, we connected,
and there's no follow up in figuring out what was
the person actually helps.
Speaker 2 (10:21):
There's no data points to not did any of that
actually have any effect?
Speaker 4 (10:25):
Darren Babcock, Let's speak about it beautifully, like hey, you
help someone get housing or a job, but it's like
what happened six months or a year later. There's no
data in so many of these places like tracking what
actually happened.
Speaker 2 (10:36):
And so the point is loop for two to one one.
Loop on a grander scale needs to that. The example
of what Loop has done for two one one could
certainly be used in.
Speaker 1 (10:51):
All of the other stuff we talk about. What's the
follow up? Yep, for those that aren't following up?
Speaker 2 (10:56):
Pretty cool, all right, Everyboddy shop talk number seventy three
loop for two to one one. But it's a great
example one reminder of it's not just enough to point
someone in the right direction. Oftentimes we need to be
able to walk with them and help them navigate processes
(11:19):
to get what we're actually trying to help them to
get when serving them.
Speaker 4 (11:24):
You say, and that just made me think of a
funny example. Did you know Bill that the original home
depots did not have aisle numbers in them. Why so
Bernie Marcus, the founder, His idea was, you were going
to take that customer's hand and you walk them over
to the aisle because it was that level of service
we want to have with people.
Speaker 1 (11:45):
Is that right?
Speaker 3 (11:45):
Is that right?
Speaker 1 (11:46):
Yeap?
Speaker 3 (11:46):
What happens A shame they changed it.
Speaker 1 (11:48):
I don't know, but that's pretty interesting.
Speaker 2 (11:52):
Did you know that the first supermarket the customers didn't
walk the house.
Speaker 3 (11:57):
I know that.
Speaker 4 (11:58):
I've actually I've actually done a time the storytelling out
in supermarkets.
Speaker 1 (12:01):
Yeah, that's really cool.
Speaker 2 (12:03):
Actually you would walk in with your list and it
was a system of conveyors instead of OL's and stock
clerks would go get your list to put on conveyors
and I'll come up to the front of the store
and then you'd bag it and go.
Speaker 1 (12:14):
That's kind of interesting. Yeah, you know invented that.
Speaker 3 (12:17):
Well, I think you might be wrong about that.
Speaker 1 (12:19):
I know you've said before it's uh, it's Clarence Saunders.
Speaker 4 (12:22):
I don't know, it's piggy Wiggily. No, I don't think
it's actually true.
Speaker 1 (12:26):
Really.
Speaker 4 (12:27):
Yeah, so I've done some storytelling about Meyer. They're the
first supercenter in the country. It's actually funny as Sam
Walton try to buy him three times and he said
no each time, and he started refusing Sam Walton's phone number,
but he copied it off of somebody else. I think
it's actually a guy named Saul. I'm blake on his
name right now, but I don't think it was.
Speaker 1 (12:46):
Piggy Wiggly, so I think it was Clarion Sonders.
Speaker 4 (12:48):
I probably do a future shop talk about this.
Speaker 1 (12:50):
All right, watch you figure it out. We'll do it.
Speaker 2 (12:52):
Yeah, all right, I Shop Talk number seventy three. The
idea is this, don't just show help, walk with people,
loop them, just like Stay Together has done to help
the two one one system actually become more effective in
our country.
Speaker 4 (13:07):
It is a cool example of like so many of
our stories, Like obviously we want people to get involved
in what they can do in their community, but a
lot of that impact could be pretty simple. It's like
literally reaching out like hey, I'm been Memphis. I know
somebody who's involved in the United Way. Let me send
this to them. Like often you can make a big
impact of just like a five minute.
Speaker 3 (13:25):
Phone call or email.
Speaker 2 (13:26):
Yeah, but first you have to listen to a normal
and normal folks and shop talk to even get the ideas.
So the segue to that is please share us with
friends and on social tell people about us, rate and
review us. Join the army at normal folks dot us
and if you have any ideas for shop talk or guests,
write me anytime at Bill at normal folks dot us
(13:49):
and un tuoil we meet again. Do what you can
that shop Talk number seventy three. We'll see you next week.