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June 20, 2025 14 mins

For Shop Talk, we explore the idea of potentially experimenting with a few local chapters of the Army this year. 

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Episode Transcript

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Speaker 1 (00:06):
Everybody. It's Bill Courtney with an army of normal folks.
Welcome to Shop Talk number fifty seven. Welcome into the shop.
Hey Alex Ada, I'm doing great. Bill. You're looking at
anything particular, just hanging around taking up space.

Speaker 2 (00:23):
I need to buy some cigars before I go on
a two week trip.

Speaker 1 (00:26):
I thought that that that's a good call. Yeah, that's
a good call. They're back in the humidor. You can
pick about in a minute today, Everyboddy, we're Shop Talk
number fifty seven. We're going to talk about experimenting with
local chapters, and we hope to inspire and encourage some
of you guys to get involved. So Alex and I

(00:50):
are going to have a little chat in front of
you guys with talking about experimenting with local chapters, an
idea that I think some of you might be interested in.
We'll do that right after these brief messages from our
general sponsors. Everybody, Welcome back to the Shop number fifty seven,

(01:18):
experimenting with local chapters. As everybody knows that listens to regularly,
Alex Cortez, our producer, is a wonderful guy and he
does a beautiful job preparing me for all the interviews
and doing all the work and getting all the guests
into a studio here Memphis and all that we do.
But he's also kind of nuts, and you are your

(01:41):
little nut. And he has come up with an idea
that seems to be getting some traction with a lot
of listeners, and so we're going to toss it out
there for some of you to consider as well. So
shop Talk number fifty seven, Alex experimenting with local chapters.
What in God's green earth that's going between your ears?

Speaker 2 (02:04):
I hate these kind of episodes where I have to
talk a lot, but oh, bless your here we go,
you know, not everyone's wont an oscar and is you know,
a paid speaker and like does yeah?

Speaker 1 (02:12):
But I keep getting these emails about how people feel
sorry for you because I pick on you too much.
So now's your redemption time? Oh man?

Speaker 2 (02:20):
All right? So, as you guys know, most of our
impact to date, it's been by people listening to the podcast,
consuming the content on social media, our email list, and
then deciding to take action on your own. But what
if we can do more than that too? And so
the idea is to launch local chapters where Army members

(02:41):
can get together in a community and take action together.
And if some folks are probably familiar with, there's been
a huge decline of civic clubs like this in the country.
I mean, I was going to.

Speaker 1 (02:50):
Say, it almost feels like the Optimist Club or the
Moose Club or something. Yeah.

Speaker 2 (02:56):
I made Rotary, Lions Club, Lions all these yeah, yeah,
I mean, we're not trying to do exactly what everybody
else has done, So that's not you know, the point
of it too, and bigger picture in the country. Some
people probably know about Robert Putnam's book Bowling Alone. Have
you ever actually read it? Bill, No, you need to,
though it very much relates to I know, I know
you got a lot on your play right now.

Speaker 1 (03:17):
Yeah.

Speaker 2 (03:18):
Yeah, we can't talk about that on the air.

Speaker 1 (03:20):
Don't care, but go ahead mister Putnham's book.

Speaker 2 (03:24):
His idea was, we used to be in all these
bowling leagues together, and now we are not. We bowl alone,
and the decline of associations in America like Alexis to Tulkville,
you know, talked about a democracy in America, So having
these local chapters can reinvigorate that. But what I think
would be really cool is, you know, imagine like here
in Memphis is take an example, and you have all

(03:45):
these army members here, what if we got together and
did stuff together once a month, once a month.

Speaker 1 (03:50):
And maybe it maybe chose like a story of one
of our guests that we highlight and once a month
their body meets and then they get together and do
one of those things.

Speaker 2 (04:04):
So I got a whole plan here. Now you're just
riffing off the cuff and I'm on huge. I know
you're right though. Yeah, that's good? Is that right? Yeah?
I mean I'll give you a fun example. So two
months ago Ben and Jess Owen we featured on the podcast.
They are taking this huge abandoned building and if you've
heard about this, and they're making a new recovery center. No,

(04:26):
it's like a for.

Speaker 1 (04:27):
Everybody listening if you hadn't heard the episode. These guys
were addicts and they have now started buying the very
trap houses that they were doing drugs in and all
nefarious kind of activities, and they're turning them into hope houses.

Speaker 2 (04:45):
Hope from dope houses to hope houses.

Speaker 1 (04:48):
So what you're saying now, they bought a whole building.

Speaker 2 (04:50):
Yeah, So it's it's basically and they're being given it,
and they still got to raise money and stuff. But
it's like a huge medical complex. It's been abandoned for
like ten years in Memphis, in South Memphis, no kid, Yeah,
it's really cool. And so they had a clean up
day because it's been abandoned for ten years, and I
went and there was like one hundred and fifty people
there on a Saturday cleaning it up. And honestly, the

(05:11):
energy you felt doing that with all these people who
feel like part of the Actually Ben calls it the
Owen Army. He's got his own, you know, army of
normal folks going on. Now.

Speaker 1 (05:19):
I hope you're listening. Come up with your own stuff.
It's ridiculous.

Speaker 2 (05:25):
But anyway, the energy you felt there was amazing. I mean,
and so what if we could do that in communities
across the country. So we're actually thinking about calling that
type of thing army activations. So you have these army
activation days that maybe you'd start with with once an
order and once a month.

Speaker 1 (05:39):
Yeah, and then maybe every week when you do something
you go to boot camp.

Speaker 2 (05:43):
Yeah yeah, all right, I don't know, maybe not, but
maybe not.

Speaker 1 (05:47):
I don't know.

Speaker 2 (05:49):
Most of us be a horrible idea most of us
have jobs's yeah, that's sure. Yeah, all right. So the
second thing we're especially excited about is giving circles. So
do you remember the with Wendy Steele's episode with an
Impact one hundred? So the way I put it is,
say you give ten dollars to something, Say you give
one hundred dollars to something. So you give a thousand

(06:10):
dollars or something, even ten thousand dollars to something, you
probably really aren't making that much of an impact. You
have no idea where the money's going. You're basically just
giving it to their existing stuff. You don't really get
any reporting back. But if you can make one hundred
thousand dollars gifts, you can actually do something pretty transformative,
you know, with it. And so what if there was

(06:30):
a whole army of normal folks who got together and
each gave ten dollars a month and collectively can make
one hundred thousand dollars gifts in their community, And you
basically would have all the nonprofits get together and pitch
their ideas on what to do with one hundred thousand dollars,
and then.

Speaker 1 (06:45):
Each donor gets to vote on where the money goes.

Speaker 2 (06:47):
Exactly, and some people can still give a thousand dollars
in the giving circle or ten thousand dollars, but setting
an even lower threshold of ten dollars a month and
really building this grassroots.

Speaker 1 (06:56):
Army, that's kind of interesting.

Speaker 2 (06:57):
Yeah, I think it's pretty exciting.

Speaker 1 (06:59):
As being giver, you get a vote on the proxy
of what that pool of money raised goes to do. Yeah,
and you can choose from any of our guests things
or come up with something else.

Speaker 2 (07:10):
And as normal folks, you get to do something really
transformational in your community too.

Speaker 1 (07:14):
It's cool.

Speaker 2 (07:14):
Yeah, So we especially see that as a big area
given you know, so the models out there in the country,
there's people doing this. But if you go on the
street and I've tested this out, like ninety percent of
people have never heard of giving circles.

Speaker 1 (07:26):
I've never heard of them.

Speaker 2 (07:27):
Yeah, well you mean you did do an episode on
a note.

Speaker 1 (07:29):
Before we steel, and I'd never heard or even considered
or fathomed those things. Yeah.

Speaker 2 (07:35):
And I love Wendy's model too, But also it's you know,
it's only for you know, women only, so we're thinking
here is you know, obviously you know, including men too,
and setting an even lower threshold rather than the thousand dollars.
You know, people can joined at ten dollars a month,
so you too too.

Speaker 1 (07:49):
By having local chapters, you hopefully inspire a giving circle
inside each chapter, or maybe all of the chapters cumulative
are a giving circle.

Speaker 2 (08:01):
Each chapter will have their own giving circle.

Speaker 1 (08:03):
Okay, each chapter has on giving circle. And then each
chapter meets once a month like the Optimist Club or whatever.
And their meeting is engaging in the community once a month,
and it's not the same thing every month. It's a
different thing that they pick. And obviously they've got a

(08:23):
lot of episodes of an army and normal vote to
come up with that, dissipate from or come up with
their own.

Speaker 2 (08:28):
So another part of it that we're thinking about too,
is called we're calling imitation and innovation. So think about
all these models that we featured that are still not
in most cities. So back on my feet. The Homeless
Running Clubs is still not in Memphis. In Heavenly Piece
is still not in Memphis. I mean Axe Housing that
you're excited about the episode is actually not out yet,
still not in Memphis. And so there's all these models

(08:48):
that are out there that are still missing from most
of our communities, and what if we can come together
as local army members and figure out how can we
bring these models here in these local chapters exactly.

Speaker 1 (09:00):
That's really cool, I do.

Speaker 2 (09:02):
And we were thinking about potlucks too, as we've recently
talked about in shot Lucks.

Speaker 1 (09:06):
Potlucks just have to be part of every chapter, I know,
because it's awesome. Yeah, referring back to an earlier shot deal. Yeah.

Speaker 2 (09:12):
Mentorship matching is something else we're thinking about too, So
trying to set a cultural norm that each of us
should be mentoring at least one other person you know
out there, and we can help facilitate that through a
lot of our local partners.

Speaker 1 (09:25):
So do you envision like these chapters to have like
a president and a secretary and a treasurer and it's
like a club, but it's an army and normal folks
club and specifically getting together to do these four or
five initiatives you've talked about.

Speaker 2 (09:41):
That's right, Bill. We really what you really need, though,
to do any of these things is one strong leader.
I mean, there needs to be somebody who really owns
it in a community and drives it right. I mean, your
Memphis you're running you know, big business. You know, I'm
in Oxford, Like, it can't be us from a distance
really running this. There needs to be someone in a
community who's really going to I mean you know this
from coaching too, right, I mean you need somebody who's

(10:03):
going to lead the thing, you know at the end
of the day.

Speaker 1 (10:06):
And do the work and recruit and grow it. Yeah,
but you can see how if you got it off
the ground and grow it and you got fifty hundred
people together from each community. You're on a hundred and
fifty people with each community, then you actually could do
some really good stuff and you're investing basically a day.

Speaker 2 (10:25):
And you can start you know small and scale it
over time. Right, So you start with the giving you
know circle, And what's cool about that too, is uh,
you know, so many people are busy, but everybody can
get ten dollars a month, right, So you could make
this impact even just doing that. So even if you
just started the giving circle and did you know an
army activation once a quarter, I mean, start small and
then you can build in you know, more of these

(10:46):
things over time.

Speaker 1 (10:47):
Can the local chapter identification cards that everybody's gonna have
to carry you have my picture on.

Speaker 2 (10:52):
It, and that seems a little arrogant, but no, we.

Speaker 1 (10:57):
Would destroy it before it ever started. Who was to
carry out a card with my bug on it?

Speaker 2 (11:01):
Yeah, you're fat, redheaded. So anyway, we have four people
already who are interested in doing this in their communities,
but we love to hear from more folks. If you're
interested and I'd love to connect on it. We're probably
going to start with three you know this years, will
have to choose that, but hopefully it's ten next year,
and then hopefully it just keeps scaling to one point,
there's hundreds of these chapters around the country.

Speaker 1 (11:23):
It's literally growing the army, and each chapter is a
little platoon of the army. And you know, I could
I could see this eventually growing into having an annual
convention where aybody from the chapters come and they share
best practices and ideas and how this bottom up service works.

Speaker 2 (11:44):
And yeah, it makes service more fun too. I mean,
you feel like family doing this together, like part of
something I'm sure as you felt, you know, coaching and
part of Sigma Nu fraternity, right, I mean, those bonds
are there's nothing like it.

Speaker 1 (11:58):
No, they're they're that's awesome. So shot talk number fifty seven. Everybody,
We're going to start experimenting with local chapters. And if
that sounds interesting to you, I e. You want to
start and lead one or just join one.

Speaker 2 (12:17):
Email Alex right Army at normal Folks dot us.

Speaker 1 (12:20):
Why is it not Alex at normal Folks on us.

Speaker 2 (12:23):
I don't know. I've had other email addresses from you know,
my day jobs.

Speaker 1 (12:27):
But you can email me and I'll send it to them,
or just email Army and normal Folks dot us and
you can carbon copy me or leave me out of
it whatever. But these these local chapters or sound like
something Alex is pretty pretty intent on creating.

Speaker 2 (12:46):
And it makes a lot of sense, makes Bill, that's
nice here to say, Yeah, it really does.

Speaker 1 (12:52):
And look at all the talking you did. And I
didn't even make fun of you once.

Speaker 2 (12:55):
I think you did, did I? Yeah, you said I
was weird at the beginning.

Speaker 1 (13:00):
Weird, but I'm weird too, weird and goofy and all
those things actually are in terms of endearment.

Speaker 2 (13:06):
I actually like to say we're all messed up in
our own way. There's a more vulgar version of that
that I say too.

Speaker 1 (13:11):
A bit. I'm going through. I'm messed up as a
soup sandwich, so nobody gets it over on me. So
i'd said, everybody, shop Talk number fifty seven. We're going
to experiment with local chapters and listen, feels like something
you might want to be a part of, something you
might want to lead, something. You've got a group of

(13:32):
friends that you could get together and start one email
Alex at Army at normal folks dot us. Share this
information with friends, and let's see if we can't turn
this little podcast, this little movement we got into tangible
gatherings of people making impacts in their community. That's shop

(13:54):
Talk number fifty seven. Everybody, let's think about joining on
local chapters and actually moving the needle and having impact
anything else.

Speaker 2 (14:04):
That's it. Let's wrap this baby up, all right.

Speaker 1 (14:06):
We'll see y'all next week.
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Bill Courtney

Bill Courtney

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