March 30, 2020 • 35 mins
In episode 17 Brandon and Sebastian talk business with Juan Casamiro from Biznovator. Teaching our youth business is very important and Mr. Casamiro has spent years traveling the world doing so. Learn why this is so important in our latest podcast
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Episode Transcript
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Speaker 1 (00:00):
This is a kidding podcast. I can listen with my
kids with brothers Sebastian and Brandon Martinez who are kids
helping kids, and thank you Riquet So Brandon. I am
very excited to introduce everyone today to our special guests
who has been watching as grow up, but not only
as kids but also as entrepreneurs for the past several years.
(00:22):
And he is a public speaker, an entrepreneur, an educator,
and a coach who specializes in building individual and organizational
strength from within. I'd like to introduce everyone to our
friend mitter Juan Casamito from Business Vader. How are you
being and your partner there. You guys are fantastic. What
an honor to be here with you. Thank you so
(00:44):
so how are you doing today? I am fantastic. You
know they say that where there's a crisis lies and opportunity,
and what a great honor I have in this opportunity
to speak to you guys. You are amazing, are you founders?
And we'd like to have you here, but due to
the coronavirus, we can't, so at least we got you
(01:07):
here at Yeah, that's okay, that's all good, that's all good.
We're using you guys are smart and that you're using
different mechanisms to get the word out, and that's good.
Thank you. So we all know that you like teach
children and young adults about business, But why did you start?
You know, growing up, I used to have a newspaper
(01:29):
route when I was about ten years old until about twelve,
and I learned how to hustle and work hard to
make money. And then as I got older and going
to college and everything else, I still kept my entrepreneurialism
in place, meaning being an entrepreneur. But then at thirty
five years ago, I asked my so, why aren't schools
(01:53):
teaching kids about business or entrepreneurship? And that's how I
got started. Thirty five years later, I'm doing this around
the world, and I talk a lot about finding your passion,
and I found my passion a long time ago. It's
always okay to start a business young, because my favorite,
my famous quote is you're never too young or too
(02:13):
old to start a business. You could be five or
you could be seventy. And I agree with you that
school should, like even like elementary, they should have like
a business program, business program, and I know some schools do,
but like they should make it like all the schools.
It should be. I think it should be mandatory that
just like we teach biology and sciences at certain grade
levels and math. I think every kid in the world
(02:36):
should get exposed to entrepreneurship and business early on. Absolutely,
I agree with you. Yeah, it's a good thing to
know because everyone's going to have a job at some point,
because you need to have a job to make money.
And if you have your own company, I'll be even
better because you're in control. You're not working for someone
it's controlling you. And they should that's a big man,
(02:58):
that's a big message yet, and they should also teach
like published public speaking, like how you do. But like
in schools, they should like start it and make a
mandatory because even if you don't want to start a business,
maybe in the future you want to have a passion
or maybe you won't, and you know how to talk
clearly two people and it won't be nervous. Yeah. I've
(03:21):
discovered this well over twenty five Skills and Benefits to
learning entrepreneurship. That worst case should you not start a business,
but let's say you've experienced business like you guys have
and still experiencing every day, you you're picking up probably
over twenty five skills and benefits that can transfer over
(03:43):
should you work for somebody else in the future. In fact,
most companies are looking for entrepreneurial thinkers uh and something
that they call entrepreneurship, So entrepreneurs meaning employees that are
entrepreneurial think within companies that they work for. So it's
a good thing. There's a lot of great skills as
(04:05):
a result of learning and doing business, like you guys
are at an early age. Yeah, it's a very important
for schools to teach us that. But I also feel
like some schools might be doing it wrong, like teaching
finances instead of like looking for what kids are passionate about,
because finances are like mostly for like adults, and finances
like it's sort of like scares the kids away because
(04:25):
like you don't want to go to take something really
hard you have to try to overcome, So you want
to try and bring them in first, or something like
a passion they have and something fun and then they
can teach them about financing. Yes, so to figure out
a way to hook them in and then start teaching
the more sophisticated concepts. However, we know kids love money,
(04:47):
and we also know that kids spend a lot of
money in this country, particularly they're driven by consumerism by
buying a lot. Yet when not teaching them the proper
ways to manage, grow, earn and save money and invest money.
They like money, but they're not learning the appropriate way.
(05:07):
So I agree with you. Let's get them. Let's hook
them in one way or another through passion and interest,
and then a little by little is teaching the core
concepts of money management personal finance. Absolutely, Yeah, that I
agree with you. They should be like investing money, like
that's why their parents should always be there to help them,
(05:28):
because if it's just a kid business without like your
parents or any adults, it's gonna be really hard to
like do finances. And that's why you need your parents
to like do the the hard stuff where you can
like make do your passion. Yeah, I really believe that
young people your age and younger going into business having
(05:50):
a parent that not only understands what you're doing, but
that fosters and supports what you're doing is a great thing.
You'd be amazed and surprised how many young people tell
me that their parents don't believe that they should go
into business at ten or eleven or twelve years old,
that it's setting them up for something else. And I
(06:11):
also hear parents say, well, I don't want him to
make money because he might leave school. I say, on
the contraries, I think when you're making money, you're opening
other opportunities. And if at least you're learning how to run,
you know your finances and running a business, you're developing
other opportunities for you later on in the future, that
would be very beneficial. Yeah, it really benefits the kids
(06:34):
in many ways because you're really preparing themselves for the
future for success. Now do you okay, do you find
it easier to teach children businesses rather than adults? Um?
I do. I do find it easier because I find
that young people believe it or not. We've got a
program that starts as earliest kindergarten called kinder Preneure and
(06:57):
we run this at a local school here named Loyola
in uh Indraw And these are kindergarten students and they
are sponges. Right. Almost anything that you can go in
in front of them for that particular day, they will
learn it and they're open for it. So they don't
see the barriers. They don't see obstacles or anything like that.
(07:18):
They just want to learn. And if we can start
planting the seed early on in children as early as
five years old, believe it or not, the better, right,
So it's just what we're doing is just planting that
entrepreneurial seed so they can start growing as adults. Many adults,
(07:39):
older folks have their ways, have their habits, have probably
poor customs or poor ways of doing things, so sometimes
you've gotta fight that battle teach them something new. Not all,
but many are set in their ways. So that's why
teaching kids early is even better, and I think we
see better results in society idea as a result of this. Yeah,
(08:02):
I also feel like adults, like they might have, like
when they were younger, build up bad habits so like
I don't know, maybe like dozing off of like not
like paying attention, because kids, they usually focuses on something
they really want to like learn, they want to pay attention,
but like adults, like they might become like it's a
bad happen to like not paying attention some kids, as
I feel like it's also easier to teach. Yeah, I think, Yeah,
(08:25):
I agree, I think that teaching uh, any subject has
come down to how effective that teacher is in getting
the message across. Because I could also say that attention
spans among Gen z's uh young people born from let's
say nine seven and on Generation Z students, attention spans
(08:47):
has reduced. You have more students with attention deficit disorder,
You've got more issues that are taken place among young people.
So teachers also also need to be trained as to
how to get the kids attention, how to make it
real life, how to make it relevant. So can you
imagine you're learning about are you kidding through a textbook
(09:11):
but never doing it. It would be kind of boring
after a while, But you guys are learning it and
doing it and putting it to practice right away and
reaping and getting some rewards as a result. Yeah. One
thing my teacher does all the time to get my
attention is well, I always fat to do in class,
But like, if I'm not participating, she just cause on
a random person that's not paying attention. That's that's smarts.
(09:36):
It's annoying, but at the same time it's it's it's
smart because you're you're making them paying attention and giving
them a chance to yeah, and they gets some catches,
catches them off guard. And therefore, you know, that's very
interesting that you mentioned that, because one of the things
I always like to do is get young people to speak.
(09:57):
And I tell them when you when you come to
my camp, of my workshops, of my classes, be ready
because I'll call you out at any given time to
say something, even if it's for five pen seconds, because
we've got to get folks to become at your level
where here you are interviewing adults and speaking in public
all the time, and then these are sort of imprompt
(10:19):
to like at on the spot presentations. They gotta do
unexpectedly and this gives them good practice. And I think
a lot of kids are shy, especially when I travel
throughout the world in Latin America. So much talent, so
much brilliance, but then when you ask them to talk,
they shy away, and we want to keep working on that.
(10:41):
Always did anyone teach you business when you reach out?
You know, I learned it myself. I think at ten
years old, around your age, I knew what it was
to have work ethics, to get up early, get the
newspapers that were basically delivered to my door our step,
and then it was my job to go deliver them
(11:02):
to my neighbors. I would knock on doors and take orders.
I will then share ask them questions that are there
other things I can do and bring you since I'm
already up at five in the morning to bring you
the newspaper. And I will surveying them, and some of
them said, yeah we could. We were like a donut
or we were like a hot bagel. And this is
(11:23):
a New York City many years ago, and I think
I've learned the core concepts of discipline, customer service, understanding
that customer is the king or the queen, that they
are the ones to drive your business, so therefore you
should be paying attention to your customer. I understood how
(11:44):
to make money. I had my own in parliament of
choosing to do what I wanted to do with it.
I would give my mom some money. You know. It
was an amazing feeling at a young age. Uh. And
I basically taught myself doing that. And then I think
I learned the foundation or the core concepts, Like your
(12:05):
list you're doing right now, you're working hard and and
working smart, and that's what business is also about. That
it's not just having this beautiful product and all the
moneys to market it. It's also the work ethics that
a lot of our young people need to focus on.
That through hard work and working smart, eventually you become
(12:26):
more successful at almost anything you do. Now, do you
feel like that is the most important characteristic in an
entrepreneur or do you think there's something more important? Those
are just some of the things, right, So this I
divide these up into several components. One is building skills, right,
because you could be extremely brilliant, but if you don't
(12:47):
have the skill to get your product to the marketplace,
then it becomes a great product, but nobody knows about it.
So you need to be very skilled. But I think
aside from skills is very um common characteristics that entrepreneurs
need at any age. Number one is hard work ethics.
(13:08):
You gotta work hard. Number two is be about having faith.
You gotta trust. You gotta have faith in yourself, faith,
faith in a higher being if you're connected that way spiritually.
And I also understand the I I want you know,
young people should understand the importance of just doing good
(13:29):
in delivering an amazing service or products that when you're
doing that, people see it, they taste it, they live it,
they experience it, and they love it. Eventually they buy it.
And and focus on service and for providing good quality
products and service as much as possible. And if you're
(13:51):
a good server, then other customers will come back to you,
and then you're like expand from there because if you're
like if you're bad one, then yea even more than that.
When you are providing a good service a quality price,
even if your product is more expensive than others, but
(14:12):
you're deliving a good quality product and a good service,
a happy, satisfied customer becomes your best sales person. You
can't imagine how many people have heard about Are you kidding?
Because I wear your socks, And when I wear your
socks and I'm speaking in public and I'm speaking to
(14:34):
young people and adults, I pulled my pants up and
I showed them the socks that I'm wearing in this case,
Are you kidding? That's because you have given me this
amazing amount of service and you have become an example
for other young people around the world. So I talk
about you guys, and I'm always going to be willing
(14:55):
to help in any way. But that goes back to
the service, a smile, the quality of your sales process
that you showed me when we first met, your energy,
your enthusiasm, all of this makes up are you kidding that?
To be honest, it goes beyond the socks. It's really
what's behind those socks that really make your company, and
(15:18):
those are things that not everybody either knows or if
they know it, they don't put it to practice enough. Well,
first of all, we just want to thank you for
you sponsoring your socks right there, real quick. And also,
I feel like a good example of those service is
barber's because like, if they give you a bad haircut
and they make you look sort of dumb, you could
(15:39):
be like, wow, I'm never coming back here again. But
if they give you a good cut and those are
friendly to you, like I always asking you a question
like hey, how are you man? Everything good, You're gonna
be like, hey, you like this guy might give him
an extra tip. Absolutely. You know, that's interesting that you
mentioned that I'm a boy, aheaded guy, but I still
go to my bar bur about every two weeks, and
(16:02):
I do not change barbers. I have had my barber
here in Miami since I moved in and I don't
go to anyone else. And it's not that I can't
find another good quality barber with the same skills, but
it's more so the attention that he gives me, the
(16:25):
time of day that he gives me. We talk about
issues besides giving me a good you know, shave or
cutting my hair. Uh. It's that attention that I pay for,
and he gets me to enter a certain zone during
that week that I just check out and relax and
feel pampered. Same thing I'm sure happens to women when
(16:48):
they go to a beauty polar and get pedicures, uh,
you know, manicures, they get their hair done. It's a
moment in your life, especially if you're very busy, that
you are able to disconnect and just be served. And
that's what my Barbara does. I go there to get served,
and that's why I keep going there for years and
I keep telling others about it. Yeah. I feel like
(17:11):
good service goes a long way because people are really
going to be like, well I need this again. Yeah. Absolutely,
you don't never forget that that services keep is key.
It's all about the experience. Absolutely. The experience is what
we pay for. I really believe that. I think Disney
has done a good job on that right, So they
get people. You know, if you think about Disney, they
(17:33):
get you as early as newborn one month, all the
way into your grandchildren, so not only into your adulthood.
But I can't tell you how many families just keep
going back to Disney when they have their own children,
and they look forward to taking their kids to Disney
has grown up. So they literally have you as a
client for a long time. And it has to do
(17:56):
with the experience that they sell. And I love Disney
and I will for I've and let me tell you
my grandparents love going there and and just going on
the right is fun and experience. Yeah, the experience. How
much time and energy they put into training their staff,
the quality of the parks, the rides, the clean the cleanliness,
(18:18):
and if you can learn from them those saints skills
and characteristics and put it into any venture, I think
it takes too much further. So I have don't know, Um,
how do you see entrepreneurs around the world, Like, are
they different depending on where you go or are they
all the same? You know, I've been teaching youth entrepreneurship
(18:41):
going back to New York City since nineteen seven, and
I've seen many children around the world. In the thirty
five countries or so I've visited, I've had the great
experience those not only visiting other countries but learning about
other cultures. And I see somethings, uh in different ways
(19:01):
based on the economic status of children. So when I
go to Africa, when I go to countries like in Haiti,
Dominican public and elsewhere where they are lower income entrepreneurs,
young entrepreneurs, they are hungrier. They have this amazing desire
to succeed. But many of them are driven as a
(19:23):
necessity right to run a business, to make money, to survive.
And then when I see other young entrepreneurs in other
countries that are more established, more economically stable, part of
it is is the thing to do because I like
this hobby. Oh, I want to do it because it's cool.
Uh So it is. It is a difference, but the
(19:45):
one common characteristics amongst all young entrepreneurs is that they
will do they will almost do better when what they
do as a business ties in and aligned well with
their passion and purpose. So I also teach find your
passion and put it into action as often and as
(20:09):
long as possible, because it eventually take it to your purpose.
And when you run a purpose driven business, like are
you kidding, then you will run this for probably the
rest of your lives in bigger ways. But the lessons
you've learned are amazing, and uh, it's a passion and
purpose driven venture that you're running that you know, we
all want to get behind and support it so you
(20:31):
could keep growing. It's also like in sports, like you
find a lot of kids in lower economic situations are
always hunger. They always want to be the best. They
always want to make it to the NBA so they
can make a name for themselves. And they also want
to like support other people because once you're in the NBA,
you started making like a lot of cash, so they
want to also support like their countries, their families. They
(20:51):
just want to help make a difference because they know
how hard it was to live and survive and they
just want to help everyone have a better time. They
want to help everyone is going to the same You
know that that's a good point. If you look at
some of the most successful entrepreneurs, whether they were athletes
or not, many of them become philanthropists, right, So many
(21:14):
of them become humanitarians. In other words, they become so
successful that eventually they want to get back. Athletes are
somewhat like that as well, except that many successful entrepreneurs,
particularly entrepreneurs who came from other countries who got established
(21:34):
in this country in the US for example, or throughout
your many of them had a hardship, had a challenging
situation growing up. Many very successful entrepreneurs at best where
either low or low or middle income. The majority, not
many were born with all this wealth right, so very
(21:57):
few were born with an amazing amount of money, very few.
Most started with very little or zero, and in that
process of growing and developing, they had the sense of,
you know, when I make it, one day, I'm going
to start giving back, and that's how you get all
this Philanthropists will get back like the Bill Gates and
(22:19):
others that are giving and doing good things. But something
very important that you guys are doing is that you
don't have to wait until you are a billionaire or
a millionaire to give back. You guys already doing that.
Now you're you're doing an amazing thing because most people
are just driven once they start tasting success in business.
(22:42):
That they're they're driven to keep growing and that's a
good thing, but few are driven to keep giving. And uh,
you know, we we want more of that. We want
young people to understand that you can make a lot
but also help a lot. And the main goal is
to inspire kids to help give back. And um, do
you feel that other countries encouraged kids to become entrepreneurs
(23:06):
like you in the US, you're in my thirty five years.
You're seeing more and more of that, however, not at
the level that it ought to be given these days. So,
for example, in the United States, when I first got
started in New York City teaching inner city economically challenged
children in the South Bronx, most people thought we were
(23:27):
probably crazy teaching these kids. They're not gonna learn this
at this level. So on these were high school students
from uh you know, public housing, lower income, and back
then there was a chance to get it going. But
now there isn't a single city that's at least trying
to foster and bring entrepreneurship to the forefront. However, there's
(23:50):
still this big gap that's missing as far as teaching
entrepreneurship to young people in our public private schools. As well. Uh,
seventy percent of business school professors in college of them
never ran a business, but they're teaching business theory right
at the college level. So think about that. Let me
(24:12):
give you an example. Imagine that I'm trying to teach
heart surgery, but I had never performed a natural heart operation.
So now you're having professors teaching business but they never
ran the business. And there are a few colleges that
(24:33):
required that if you're going to teach business and entrepreneurship,
that you yourself ought to be an entrepreneur because you
could teach it better, you can live it, you could
teach it better. So it's changing, and I think it's
a good thing. I think you guys need to be
placed in the forefront, more visibility. You're doing amazing things,
(24:54):
more than what you could even imagine as to how
you're influencing society, even at a distance. So I commend
you on that, and I would do whatever it takes
to help support what you're doing. Thank you, Thank you.
Um what are the top three businesses you always he
your kids want to start like a bigger a chef,
(25:15):
make T shirt. Uh. I find that some kids start
easy businesses. For example, a T shirt company is really
not that hard, and that if you come up with
the design, you don't even have to get into the
manufacturing of it, right, You get somebody else doing that.
So you come up with designs and you place it.
(25:36):
What's challenging it is bringing it to the marketplace, sustaining it,
and then growing it. Right. So once you've developed, that's
where it gets even more challenging. The easy businesses I
always find are the service businesses. You know, services that
you can provide that require little capital, that require you know,
(25:58):
raw materials, but that tapped into your intellectual capital, so
your capacity. Right. So I know a young man that
I taught many years ago in New York City. He
started by walking one dog from the building that he
lived in. And he lived in a ten story building
back then, and he surveyed the residents of that building
(26:21):
and he found that there was about fifteen or twenty
apartments that had pets, and he would then he started
walking one dog. Eventually he was walking about fifteen dogs
twice a day, picking him up, taking him for a
walk about five or six at a time, early in
the morning and then at night when when he came
(26:41):
back home from school, and he was making money right
out of his building, right and doing something that he
liked doing because he loved pets. And then he started
cleaning fish tanks for those who owned fish tanks. He
was once a month go in and empty out the tanks,
clean him up, and then put him back and so on.
(27:02):
And then he started organizing because he noticed that some
apartments and he would he would organize their closets. So
he was looking for things that they didn't need, for example,
go into their closets and organized their closets. And then
he would ask him, look at these are things you
don't need or want that are worth of value. I
(27:24):
would like to take them. And then he would donate
those things. But they will pay him to organize their closets.
This is from one building. So there you have a service,
but that service comes and gets executed by someone who's driven.
In this case, he was maybe thirteen years old doing this.
(27:44):
And I remember at one time years ago, this kid
was clearing about you know, a week, right out of
his building. Well that's a lot. Yeah, he's doing real well.
Have you ever discouraged the kids from starting a specific
type of business. Yes, yes, I was confronted. Uh. Some
(28:05):
years ago, I was running a camp in northern California,
uh in Mount Shasta, it's way north, and the kids
were starting their business plan development. And I always check
what they're doing as far as the business plan, and
one of the kids, uh, the business plan that they
(28:28):
were designing had to do with you know, selling, uh
well growing rather and having a space to grow in
this case, marijuana. And at that time, the California made
it legal, so it wasn't illegal per se. But I
(28:51):
kind of discouraged him to. Uh. I discouraged him to
going into that type of business. But if you look
at depute, no, definitely not. But if you look at
that business model today, there are people making a lot
of money. But I don't promote that. I still I
still think it's a drug, and I don't think I
(29:12):
want to promote that. Anything that's too dangerous and not
ethical for me, I discourage it. Uh. You know online
businesses that aren't necessarily providing good informational or healthy information
for kids or anybody. I I don't promote, but the kid,
the kids. The businesses kids are starting today are either
(29:35):
service related, A lot of tech businesses, social media businesses,
there's so much. In fact, I have a series that
I started a couple of days ago called Hacking COVID
nineteen with Business Ada thirty. I put out thirty uh
seven minute five seven minute videos every single day on
our Facebook. And one of the segments coming up is
(29:58):
home based businesses you and start now during this downtime, right.
And there's another one that's coming up that's ten social
impact actions that you can take to impact society now,
particularly with your downtime. So there's all kinds of advantages
to technology that we see today and benefits, but we
(30:22):
hope that they don't use them the wrong way, but
use technology correctly and to manifest itself into something bigger. Yeah,
and what advice would you give kids who want to
start their own business? Absolutely number one, I would say,
(30:42):
tap into what you think you love to do. Find
your passion. If you can find your passion, and you
may have several of them, write them down and have
a discussion with yourself with your parents who know you well,
who know you the best, and then write down those
(31:03):
passions and then think of ideas that you could come
up with that can become businesses utilizing or aligning your
passion with that business, you know, so it's got to
have something that really triggers a passion within you. That's
one of the advices I would give. The other is
(31:27):
every young entrepreneur should have a mentor or a coach
that they can, you know, share information with. And I
want to go one step further that when they're older,
maybe in the early teens, they ought to put together
what it's called an advisory board. That's nothing more than
(31:50):
a group of entrepreneurs or executives typically older than you,
but not always that wanted to serve as a as
a board or as a team to help you and
give you advice. These aren't people that you pay. These
are people that you talked to over the phone, or
(32:12):
maybe you make arrangements with your parents to meet with
three or four of them, and your parents always to
have a discussion as to, hey, this is where I'm
at with my business. I want to get to the
next level and I need your advice. Can you help me?
That to me is powerful. Most people, most adults don't
do that, and more kids certainly don't do that, and
(32:34):
they should because there's people that want to see you succeed,
especially when you're young, you know that. The third thing
I would advice is take advantage of your youth. That
because you are young, it's a good business strategy to
(32:56):
play that up. That you're young, you're doing amazing things.
Most adults almost always will support young people that are
doing good things in most cases, so take advantage of that. Well,
have you ever heard anyone given advice I was bad
or wrong? Yes, I think in my experience, I always
(33:19):
try to be as mindful as possible when I'm teaching,
when i'm coaching, when I'm empowering others. One thing that
I might hear every now and then is that that
in business you are in competition and that you have
to be better than the next guy. And there's nothing
(33:42):
wrong with being competitive. But I'm not a believer in
that you should step or overpower your competitor. I think
there's enough for everyone that the most innovative, the most
creative and hard working in the dules will almost always
(34:03):
bring their business to the forefront without having to bad mouth,
point fingers and step on people, step on other businesses
or other entrepreneurs. So I've heard a number of situations
including parents you know, tell their kids in and even
in sports, that you're better, beat them, kill them, crush them.
(34:27):
You know things like that. I say, we could work
harmoniously and work cooperatively and we all win. Or or
you can do your own thing and do and excel
at and do great, but you don't have to do
evil things to others who are trying to make it themselves.
Thank you, Mr. For your time and all of your
(34:49):
words of wisdom. We look forward to having you continue
and to watch this girl of your more. Thank you.
It's always my honor with my thank you. You're amazing today.
Thank you. You just fire me so keep doing what
you do. Thank you, thank you, thank you, good bye,
(35:11):
bye bye. Now if you just heard Are You Kidding?
Podcasts with brothers Sebastian and Brandon Martinez who are kids
Helping kids
This is a kidding podcast. I can listen with my
kids with brothers Sebastian and Brandon Martinez who are kids
helping kids, and thank you Riquet So Brandon. I am
very excited to introduce everyone today to our special guests
who has been watching as grow up, but not only
as kids but also as entrepreneurs for the past several years.
(00:22):
And he is a public speaker, an entrepreneur, an educator,
and a coach who specializes in building individual and organizational
strength from within. I'd like to introduce everyone to our
friend mitter Juan Casamito from Business Vader. How are you
being and your partner there. You guys are fantastic. What
an honor to be here with you. Thank you so
(00:44):
so how are you doing today? I am fantastic. You
know they say that where there's a crisis lies and opportunity,
and what a great honor I have in this opportunity
to speak to you guys. You are amazing, are you founders?
And we'd like to have you here, but due to
the coronavirus, we can't, so at least we got you
(01:07):
here at Yeah, that's okay, that's all good, that's all good.
We're using you guys are smart and that you're using
different mechanisms to get the word out, and that's good.
Thank you. So we all know that you like teach
children and young adults about business, But why did you start?
You know, growing up, I used to have a newspaper
(01:29):
route when I was about ten years old until about twelve,
and I learned how to hustle and work hard to
make money. And then as I got older and going
to college and everything else, I still kept my entrepreneurialism
in place, meaning being an entrepreneur. But then at thirty
five years ago, I asked my so, why aren't schools
(01:53):
teaching kids about business or entrepreneurship? And that's how I
got started. Thirty five years later, I'm doing this around
the world, and I talk a lot about finding your passion,
and I found my passion a long time ago. It's
always okay to start a business young, because my favorite,
my famous quote is you're never too young or too
(02:13):
old to start a business. You could be five or
you could be seventy. And I agree with you that
school should, like even like elementary, they should have like
a business program, business program, and I know some schools do,
but like they should make it like all the schools.
It should be. I think it should be mandatory that
just like we teach biology and sciences at certain grade
levels and math. I think every kid in the world
(02:36):
should get exposed to entrepreneurship and business early on. Absolutely,
I agree with you. Yeah, it's a good thing to
know because everyone's going to have a job at some point,
because you need to have a job to make money.
And if you have your own company, I'll be even
better because you're in control. You're not working for someone
it's controlling you. And they should that's a big man,
(02:58):
that's a big message yet, and they should also teach
like published public speaking, like how you do. But like
in schools, they should like start it and make a
mandatory because even if you don't want to start a business,
maybe in the future you want to have a passion
or maybe you won't, and you know how to talk
clearly two people and it won't be nervous. Yeah. I've
(03:21):
discovered this well over twenty five Skills and Benefits to
learning entrepreneurship. That worst case should you not start a business,
but let's say you've experienced business like you guys have
and still experiencing every day, you you're picking up probably
over twenty five skills and benefits that can transfer over
(03:43):
should you work for somebody else in the future. In fact,
most companies are looking for entrepreneurial thinkers uh and something
that they call entrepreneurship, So entrepreneurs meaning employees that are
entrepreneurial think within companies that they work for. So it's
a good thing. There's a lot of great skills as
(04:05):
a result of learning and doing business, like you guys
are at an early age. Yeah, it's a very important
for schools to teach us that. But I also feel
like some schools might be doing it wrong, like teaching
finances instead of like looking for what kids are passionate about,
because finances are like mostly for like adults, and finances
like it's sort of like scares the kids away because
(04:25):
like you don't want to go to take something really
hard you have to try to overcome, So you want
to try and bring them in first, or something like
a passion they have and something fun and then they
can teach them about financing. Yes, so to figure out
a way to hook them in and then start teaching
the more sophisticated concepts. However, we know kids love money,
(04:47):
and we also know that kids spend a lot of
money in this country, particularly they're driven by consumerism by
buying a lot. Yet when not teaching them the proper
ways to manage, grow, earn and save money and invest money.
They like money, but they're not learning the appropriate way.
(05:07):
So I agree with you. Let's get them. Let's hook
them in one way or another through passion and interest,
and then a little by little is teaching the core
concepts of money management personal finance. Absolutely, Yeah, that I
agree with you. They should be like investing money, like
that's why their parents should always be there to help them,
(05:28):
because if it's just a kid business without like your
parents or any adults, it's gonna be really hard to
like do finances. And that's why you need your parents
to like do the the hard stuff where you can
like make do your passion. Yeah, I really believe that
young people your age and younger going into business having
(05:50):
a parent that not only understands what you're doing, but
that fosters and supports what you're doing is a great thing.
You'd be amazed and surprised how many young people tell
me that their parents don't believe that they should go
into business at ten or eleven or twelve years old,
that it's setting them up for something else. And I
(06:11):
also hear parents say, well, I don't want him to
make money because he might leave school. I say, on
the contraries, I think when you're making money, you're opening
other opportunities. And if at least you're learning how to run,
you know your finances and running a business, you're developing
other opportunities for you later on in the future, that
would be very beneficial. Yeah, it really benefits the kids
(06:34):
in many ways because you're really preparing themselves for the
future for success. Now do you okay, do you find
it easier to teach children businesses rather than adults? Um?
I do. I do find it easier because I find
that young people believe it or not. We've got a
program that starts as earliest kindergarten called kinder Preneure and
(06:57):
we run this at a local school here named Loyola
in uh Indraw And these are kindergarten students and they
are sponges. Right. Almost anything that you can go in
in front of them for that particular day, they will
learn it and they're open for it. So they don't
see the barriers. They don't see obstacles or anything like that.
(07:18):
They just want to learn. And if we can start
planting the seed early on in children as early as
five years old, believe it or not, the better, right,
So it's just what we're doing is just planting that
entrepreneurial seed so they can start growing as adults. Many adults,
(07:39):
older folks have their ways, have their habits, have probably
poor customs or poor ways of doing things, so sometimes
you've gotta fight that battle teach them something new. Not all,
but many are set in their ways. So that's why
teaching kids early is even better, and I think we
see better results in society idea as a result of this. Yeah,
(08:02):
I also feel like adults, like they might have, like
when they were younger, build up bad habits so like
I don't know, maybe like dozing off of like not
like paying attention, because kids, they usually focuses on something
they really want to like learn, they want to pay attention,
but like adults, like they might become like it's a
bad happen to like not paying attention some kids, as
I feel like it's also easier to teach. Yeah, I think, Yeah,
(08:25):
I agree, I think that teaching uh, any subject has
come down to how effective that teacher is in getting
the message across. Because I could also say that attention
spans among Gen z's uh young people born from let's
say nine seven and on Generation Z students, attention spans
(08:47):
has reduced. You have more students with attention deficit disorder,
You've got more issues that are taken place among young people.
So teachers also also need to be trained as to
how to get the kids attention, how to make it
real life, how to make it relevant. So can you
imagine you're learning about are you kidding through a textbook
(09:11):
but never doing it. It would be kind of boring
after a while, But you guys are learning it and
doing it and putting it to practice right away and
reaping and getting some rewards as a result. Yeah. One
thing my teacher does all the time to get my
attention is well, I always fat to do in class,
But like, if I'm not participating, she just cause on
a random person that's not paying attention. That's that's smarts.
(09:36):
It's annoying, but at the same time it's it's it's
smart because you're you're making them paying attention and giving
them a chance to yeah, and they gets some catches,
catches them off guard. And therefore, you know, that's very
interesting that you mentioned that, because one of the things
I always like to do is get young people to speak.
(09:57):
And I tell them when you when you come to
my camp, of my workshops, of my classes, be ready
because I'll call you out at any given time to
say something, even if it's for five pen seconds, because
we've got to get folks to become at your level
where here you are interviewing adults and speaking in public
all the time, and then these are sort of imprompt
(10:19):
to like at on the spot presentations. They gotta do
unexpectedly and this gives them good practice. And I think
a lot of kids are shy, especially when I travel
throughout the world in Latin America. So much talent, so
much brilliance, but then when you ask them to talk,
they shy away, and we want to keep working on that.
(10:41):
Always did anyone teach you business when you reach out?
You know, I learned it myself. I think at ten
years old, around your age, I knew what it was
to have work ethics, to get up early, get the
newspapers that were basically delivered to my door our step,
and then it was my job to go deliver them
(11:02):
to my neighbors. I would knock on doors and take orders.
I will then share ask them questions that are there
other things I can do and bring you since I'm
already up at five in the morning to bring you
the newspaper. And I will surveying them, and some of
them said, yeah we could. We were like a donut
or we were like a hot bagel. And this is
(11:23):
a New York City many years ago, and I think
I've learned the core concepts of discipline, customer service, understanding
that customer is the king or the queen, that they
are the ones to drive your business, so therefore you
should be paying attention to your customer. I understood how
(11:44):
to make money. I had my own in parliament of
choosing to do what I wanted to do with it.
I would give my mom some money. You know. It
was an amazing feeling at a young age. Uh. And
I basically taught myself doing that. And then I think
I learned the foundation or the core concepts, Like your
(12:05):
list you're doing right now, you're working hard and and
working smart, and that's what business is also about. That
it's not just having this beautiful product and all the
moneys to market it. It's also the work ethics that
a lot of our young people need to focus on.
That through hard work and working smart, eventually you become
(12:26):
more successful at almost anything you do. Now, do you
feel like that is the most important characteristic in an
entrepreneur or do you think there's something more important? Those
are just some of the things, right, So this I
divide these up into several components. One is building skills, right,
because you could be extremely brilliant, but if you don't
(12:47):
have the skill to get your product to the marketplace,
then it becomes a great product, but nobody knows about it.
So you need to be very skilled. But I think
aside from skills is very um common characteristics that entrepreneurs
need at any age. Number one is hard work ethics.
(13:08):
You gotta work hard. Number two is be about having faith.
You gotta trust. You gotta have faith in yourself, faith,
faith in a higher being if you're connected that way spiritually.
And I also understand the I I want you know,
young people should understand the importance of just doing good
(13:29):
in delivering an amazing service or products that when you're
doing that, people see it, they taste it, they live it,
they experience it, and they love it. Eventually they buy it.
And and focus on service and for providing good quality
products and service as much as possible. And if you're
(13:51):
a good server, then other customers will come back to you,
and then you're like expand from there because if you're
like if you're bad one, then yea even more than that.
When you are providing a good service a quality price,
even if your product is more expensive than others, but
(14:12):
you're deliving a good quality product and a good service,
a happy, satisfied customer becomes your best sales person. You
can't imagine how many people have heard about Are you kidding?
Because I wear your socks, And when I wear your
socks and I'm speaking in public and I'm speaking to
(14:34):
young people and adults, I pulled my pants up and
I showed them the socks that I'm wearing in this case,
Are you kidding? That's because you have given me this
amazing amount of service and you have become an example
for other young people around the world. So I talk
about you guys, and I'm always going to be willing
(14:55):
to help in any way. But that goes back to
the service, a smile, the quality of your sales process
that you showed me when we first met, your energy,
your enthusiasm, all of this makes up are you kidding that?
To be honest, it goes beyond the socks. It's really
what's behind those socks that really make your company, and
(15:18):
those are things that not everybody either knows or if
they know it, they don't put it to practice enough. Well,
first of all, we just want to thank you for
you sponsoring your socks right there, real quick. And also,
I feel like a good example of those service is
barber's because like, if they give you a bad haircut
and they make you look sort of dumb, you could
(15:39):
be like, wow, I'm never coming back here again. But
if they give you a good cut and those are
friendly to you, like I always asking you a question
like hey, how are you man? Everything good, You're gonna
be like, hey, you like this guy might give him
an extra tip. Absolutely. You know, that's interesting that you
mentioned that I'm a boy, aheaded guy, but I still
go to my bar bur about every two weeks, and
(16:02):
I do not change barbers. I have had my barber
here in Miami since I moved in and I don't
go to anyone else. And it's not that I can't
find another good quality barber with the same skills, but
it's more so the attention that he gives me, the
(16:25):
time of day that he gives me. We talk about
issues besides giving me a good you know, shave or
cutting my hair. Uh. It's that attention that I pay for,
and he gets me to enter a certain zone during
that week that I just check out and relax and
feel pampered. Same thing I'm sure happens to women when
(16:48):
they go to a beauty polar and get pedicures, uh,
you know, manicures, they get their hair done. It's a
moment in your life, especially if you're very busy, that
you are able to disconnect and just be served. And
that's what my Barbara does. I go there to get served,
and that's why I keep going there for years and
I keep telling others about it. Yeah. I feel like
(17:11):
good service goes a long way because people are really
going to be like, well I need this again. Yeah. Absolutely,
you don't never forget that that services keep is key.
It's all about the experience. Absolutely. The experience is what
we pay for. I really believe that. I think Disney
has done a good job on that right, So they
get people. You know, if you think about Disney, they
(17:33):
get you as early as newborn one month, all the
way into your grandchildren, so not only into your adulthood.
But I can't tell you how many families just keep
going back to Disney when they have their own children,
and they look forward to taking their kids to Disney
has grown up. So they literally have you as a
client for a long time. And it has to do
(17:56):
with the experience that they sell. And I love Disney
and I will for I've and let me tell you
my grandparents love going there and and just going on
the right is fun and experience. Yeah, the experience. How
much time and energy they put into training their staff,
the quality of the parks, the rides, the clean the cleanliness,
(18:18):
and if you can learn from them those saints skills
and characteristics and put it into any venture, I think
it takes too much further. So I have don't know, Um,
how do you see entrepreneurs around the world, Like, are
they different depending on where you go or are they
all the same? You know, I've been teaching youth entrepreneurship
(18:41):
going back to New York City since nineteen seven, and
I've seen many children around the world. In the thirty
five countries or so I've visited, I've had the great
experience those not only visiting other countries but learning about
other cultures. And I see somethings, uh in different ways
(19:01):
based on the economic status of children. So when I
go to Africa, when I go to countries like in Haiti,
Dominican public and elsewhere where they are lower income entrepreneurs,
young entrepreneurs, they are hungrier. They have this amazing desire
to succeed. But many of them are driven as a
(19:23):
necessity right to run a business, to make money, to survive.
And then when I see other young entrepreneurs in other
countries that are more established, more economically stable, part of
it is is the thing to do because I like
this hobby. Oh, I want to do it because it's cool.
Uh So it is. It is a difference, but the
(19:45):
one common characteristics amongst all young entrepreneurs is that they
will do they will almost do better when what they
do as a business ties in and aligned well with
their passion and purpose. So I also teach find your
passion and put it into action as often and as
(20:09):
long as possible, because it eventually take it to your purpose.
And when you run a purpose driven business, like are
you kidding, then you will run this for probably the
rest of your lives in bigger ways. But the lessons
you've learned are amazing, and uh, it's a passion and
purpose driven venture that you're running that you know, we
all want to get behind and support it so you
(20:31):
could keep growing. It's also like in sports, like you
find a lot of kids in lower economic situations are
always hunger. They always want to be the best. They
always want to make it to the NBA so they
can make a name for themselves. And they also want
to like support other people because once you're in the NBA,
you started making like a lot of cash, so they
want to also support like their countries, their families. They
(20:51):
just want to help make a difference because they know
how hard it was to live and survive and they
just want to help everyone have a better time. They
want to help everyone is going to the same You
know that that's a good point. If you look at
some of the most successful entrepreneurs, whether they were athletes
or not, many of them become philanthropists, right, So many
(21:14):
of them become humanitarians. In other words, they become so
successful that eventually they want to get back. Athletes are
somewhat like that as well, except that many successful entrepreneurs,
particularly entrepreneurs who came from other countries who got established
(21:34):
in this country in the US for example, or throughout
your many of them had a hardship, had a challenging
situation growing up. Many very successful entrepreneurs at best where
either low or low or middle income. The majority, not
many were born with all this wealth right, so very
(21:57):
few were born with an amazing amount of money, very few.
Most started with very little or zero, and in that
process of growing and developing, they had the sense of,
you know, when I make it, one day, I'm going
to start giving back, and that's how you get all
this Philanthropists will get back like the Bill Gates and
(22:19):
others that are giving and doing good things. But something
very important that you guys are doing is that you
don't have to wait until you are a billionaire or
a millionaire to give back. You guys already doing that.
Now you're you're doing an amazing thing because most people
are just driven once they start tasting success in business.
(22:42):
That they're they're driven to keep growing and that's a
good thing, but few are driven to keep giving. And uh,
you know, we we want more of that. We want
young people to understand that you can make a lot
but also help a lot. And the main goal is
to inspire kids to help give back. And um, do
you feel that other countries encouraged kids to become entrepreneurs
(23:06):
like you in the US, you're in my thirty five years.
You're seeing more and more of that, however, not at
the level that it ought to be given these days. So,
for example, in the United States, when I first got
started in New York City teaching inner city economically challenged
children in the South Bronx, most people thought we were
(23:27):
probably crazy teaching these kids. They're not gonna learn this
at this level. So on these were high school students
from uh you know, public housing, lower income, and back
then there was a chance to get it going. But
now there isn't a single city that's at least trying
to foster and bring entrepreneurship to the forefront. However, there's
(23:50):
still this big gap that's missing as far as teaching
entrepreneurship to young people in our public private schools. As well. Uh,
seventy percent of business school professors in college of them
never ran a business, but they're teaching business theory right
at the college level. So think about that. Let me
(24:12):
give you an example. Imagine that I'm trying to teach
heart surgery, but I had never performed a natural heart operation.
So now you're having professors teaching business but they never
ran the business. And there are a few colleges that
(24:33):
required that if you're going to teach business and entrepreneurship,
that you yourself ought to be an entrepreneur because you
could teach it better, you can live it, you could
teach it better. So it's changing, and I think it's
a good thing. I think you guys need to be
placed in the forefront, more visibility. You're doing amazing things,
(24:54):
more than what you could even imagine as to how
you're influencing society, even at a distance. So I commend
you on that, and I would do whatever it takes
to help support what you're doing. Thank you, Thank you.
Um what are the top three businesses you always he
your kids want to start like a bigger a chef,
(25:15):
make T shirt. Uh. I find that some kids start
easy businesses. For example, a T shirt company is really
not that hard, and that if you come up with
the design, you don't even have to get into the
manufacturing of it, right, You get somebody else doing that.
So you come up with designs and you place it.
(25:36):
What's challenging it is bringing it to the marketplace, sustaining it,
and then growing it. Right. So once you've developed, that's
where it gets even more challenging. The easy businesses I
always find are the service businesses. You know, services that
you can provide that require little capital, that require you know,
(25:58):
raw materials, but that tapped into your intellectual capital, so
your capacity. Right. So I know a young man that
I taught many years ago in New York City. He
started by walking one dog from the building that he
lived in. And he lived in a ten story building
back then, and he surveyed the residents of that building
(26:21):
and he found that there was about fifteen or twenty
apartments that had pets, and he would then he started
walking one dog. Eventually he was walking about fifteen dogs
twice a day, picking him up, taking him for a
walk about five or six at a time, early in
the morning and then at night when when he came
(26:41):
back home from school, and he was making money right
out of his building, right and doing something that he
liked doing because he loved pets. And then he started
cleaning fish tanks for those who owned fish tanks. He
was once a month go in and empty out the tanks,
clean him up, and then put him back and so on.
(27:02):
And then he started organizing because he noticed that some
apartments and he would he would organize their closets. So
he was looking for things that they didn't need, for example,
go into their closets and organized their closets. And then
he would ask him, look at these are things you
don't need or want that are worth of value. I
(27:24):
would like to take them. And then he would donate
those things. But they will pay him to organize their closets.
This is from one building. So there you have a service,
but that service comes and gets executed by someone who's driven.
In this case, he was maybe thirteen years old doing this.
(27:44):
And I remember at one time years ago, this kid
was clearing about you know, a week, right out of
his building. Well that's a lot. Yeah, he's doing real well.
Have you ever discouraged the kids from starting a specific
type of business. Yes, yes, I was confronted. Uh. Some
(28:05):
years ago, I was running a camp in northern California,
uh in Mount Shasta, it's way north, and the kids
were starting their business plan development. And I always check
what they're doing as far as the business plan, and
one of the kids, uh, the business plan that they
(28:28):
were designing had to do with you know, selling, uh
well growing rather and having a space to grow in
this case, marijuana. And at that time, the California made
it legal, so it wasn't illegal per se. But I
(28:51):
kind of discouraged him to. Uh. I discouraged him to
going into that type of business. But if you look
at depute, no, definitely not. But if you look at
that business model today, there are people making a lot
of money. But I don't promote that. I still I
still think it's a drug, and I don't think I
(29:12):
want to promote that. Anything that's too dangerous and not
ethical for me, I discourage it. Uh. You know online
businesses that aren't necessarily providing good informational or healthy information
for kids or anybody. I I don't promote, but the kid,
the kids. The businesses kids are starting today are either
(29:35):
service related, A lot of tech businesses, social media businesses,
there's so much. In fact, I have a series that
I started a couple of days ago called Hacking COVID
nineteen with Business Ada thirty. I put out thirty uh
seven minute five seven minute videos every single day on
our Facebook. And one of the segments coming up is
(29:58):
home based businesses you and start now during this downtime, right.
And there's another one that's coming up that's ten social
impact actions that you can take to impact society now,
particularly with your downtime. So there's all kinds of advantages
to technology that we see today and benefits, but we
(30:22):
hope that they don't use them the wrong way, but
use technology correctly and to manifest itself into something bigger. Yeah,
and what advice would you give kids who want to
start their own business? Absolutely number one, I would say,
(30:42):
tap into what you think you love to do. Find
your passion. If you can find your passion, and you
may have several of them, write them down and have
a discussion with yourself with your parents who know you well,
who know you the best, and then write down those
(31:03):
passions and then think of ideas that you could come
up with that can become businesses utilizing or aligning your
passion with that business, you know, so it's got to
have something that really triggers a passion within you. That's
one of the advices I would give. The other is
(31:27):
every young entrepreneur should have a mentor or a coach
that they can, you know, share information with. And I
want to go one step further that when they're older,
maybe in the early teens, they ought to put together
what it's called an advisory board. That's nothing more than
(31:50):
a group of entrepreneurs or executives typically older than you,
but not always that wanted to serve as a as
a board or as a team to help you and
give you advice. These aren't people that you pay. These
are people that you talked to over the phone, or
(32:12):
maybe you make arrangements with your parents to meet with
three or four of them, and your parents always to
have a discussion as to, hey, this is where I'm
at with my business. I want to get to the
next level and I need your advice. Can you help me?
That to me is powerful. Most people, most adults don't
do that, and more kids certainly don't do that, and
(32:34):
they should because there's people that want to see you succeed,
especially when you're young, you know that. The third thing
I would advice is take advantage of your youth. That
because you are young, it's a good business strategy to
(32:56):
play that up. That you're young, you're doing amazing things.
Most adults almost always will support young people that are
doing good things in most cases, so take advantage of that. Well,
have you ever heard anyone given advice I was bad
or wrong? Yes, I think in my experience, I always
(33:19):
try to be as mindful as possible when I'm teaching,
when i'm coaching, when I'm empowering others. One thing that
I might hear every now and then is that that
in business you are in competition and that you have
to be better than the next guy. And there's nothing
(33:42):
wrong with being competitive. But I'm not a believer in
that you should step or overpower your competitor. I think
there's enough for everyone that the most innovative, the most
creative and hard working in the dules will almost always
(34:03):
bring their business to the forefront without having to bad mouth,
point fingers and step on people, step on other businesses
or other entrepreneurs. So I've heard a number of situations
including parents you know, tell their kids in and even
in sports, that you're better, beat them, kill them, crush them.
(34:27):
You know things like that. I say, we could work
harmoniously and work cooperatively and we all win. Or or
you can do your own thing and do and excel
at and do great, but you don't have to do
evil things to others who are trying to make it themselves.
Thank you, Mr. For your time and all of your
(34:49):
words of wisdom. We look forward to having you continue
and to watch this girl of your more. Thank you.
It's always my honor with my thank you. You're amazing today.
Thank you. You just fire me so keep doing what
you do. Thank you, thank you, thank you, good bye,
(35:11):
bye bye. Now if you just heard Are You Kidding?
Podcasts with brothers Sebastian and Brandon Martinez who are kids
Helping kids
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