May 1, 2025 • 32 mins
Today on “Happy Hour,” we’re back for part two with Suzana, aka Bachelor Data! We jump right back where we left off with a deeper look at Joey’s season and the effect it had on the franchise. Then, we dive into the elements of screen time, including moments where things have gotten a little heated for Suzana. We also discuss the differences between “The Bachelor” and “The Bachelorette,” who typically performs best, and her thoughts on “Paradise.” Plus, Suzana gives YOU some pointers on how to grow your own social media. Tune in now and be sure to subscribe so you never miss an episode!
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Episode Transcript
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Speaker 1 (00:01):
Hey, everyone, welcome back to bacher Happy Hour.
Speaker 2 (00:04):
I'm Joe and I'm Srina and we are back for
part two with Susannah, who you also may know as
Bachelor Data.
Speaker 3 (00:11):
Let's get into it.
Speaker 2 (00:13):
Can we talk about because we've been touching on, you know,
Daisy Maria, Joey's season. It's no secret that, like Peter
season was huge. Obviously you said, like the fastest biggest
follower growth we've seen, and then there was kind of
this decline and you know, we had the year with
the two Bacherette seasons, and we had COVID and we
had TikTok coming and like so much kind of happened
(00:33):
in that pocket of time, and then we saw this
crazy spike that kind of felt like out of nowhere
with Joey season. Can you kind of walk us through
that trajectory and like maybe why that happened the way
it did.
Speaker 4 (00:48):
Yeah, that was truly such a crazy season with social
media growth. I was expecting it to do well, but
not as well as it did. So to talk about
social media growth the best, the one of the data
points that I love to look at is the average
follower count of the final four contestants the night before
(01:08):
hometown airs. So I have that for like, gosh, fifteen
twenty seasons now, like there's been a lot of seasons
since I started to track every single day that I
have this data consistently. I don't have it for Becca season, unfortunately,
but I do for Colton and on. And what's interesting
is we saw that big increase up until Peter's season,
So that average went from twenty eighteen to twenty nineteen.
(01:32):
So from who was just before Colton Ari Ari Ari.
From Ari's season, the final four contestant average was one
hundred sixty three thousand followers. Then Colton's season was four
hundred sixty seven thousand followers, So that's one hundred and
eighty percent growth from that season to the next. Then
going from Colton to Peter season, the next season, it
(01:55):
was four hundred eighty one thousand followers. That was just
a three percent jump, but they did see bigger growth
those last few weeks. Then there was a big dip
after that, so it dropped by sixty percent most years,
So it went down sixty two percent from Matt, from
Peter to Matt season, and then sixty four percent from
Matt to Zach's season, and then from Zach's season to
(02:19):
Joey's season, it jumped five hundred and fifty five percent.
So it went from Zach's season his final four contestants.
Their average the night before Hometowns was thirty seven thousand followers,
which was nothing. Yeah, going back to Peter's season, it
was four hundred eighty one and then it dropped to
thirty seven k.
Speaker 3 (02:38):
So was the average for Matt's season.
Speaker 4 (02:41):
Matt season was one hundred eighty two thousand.
Speaker 3 (02:43):
Okay, yeah, yeah.
Speaker 4 (02:45):
Which I can send you all of your follower accounts
from your season.
Speaker 3 (02:49):
Oh my god, I'm too scared.
Speaker 1 (02:51):
So why do you think that is? I mean, I
have my reasoning why I think it was personally is
I think I think people just love Joey. I think
Joey has somewhat of a like a little bit of
an it factor to him that people just and I
think I think the younger generation, like that Gen Z generation,
(03:14):
really just found Joey attractive.
Speaker 3 (03:16):
Yeah, they were crushing and they were.
Speaker 1 (03:17):
Crushing on Joey, and I think that was a big,
a big reason for that job.
Speaker 4 (03:21):
Yeah. We we also have to remember that Joey's season
just came came right after Golden Bachelor and Golden Bachelors. Yeah,
crazy records. It brought so many viewers back to the franchise.
I think if I remember, his average viewership, like total
viewers for his season was like six million followers, which
was crazy because we were at the point where other
(03:43):
shows were getting like two million viewers, not followers, viewers,
So that that brought a lot of viewership back. And
then I think the casting of Joey. You know, Joey
was an amazing lead, and I think he doesn't give
himself enough credit. I remember listening to him on Taylor
Latner's Tay and Taylor Blattner's podcast, and he was talking
(04:04):
so much about like learning about what imposter syndrome meant,
and like he was a lead that really fed to
both generations who watched this show. He really fed to
the older generations who were like, oh, this is such
a young, cute young man blah blah blah. Like that
that's what my mom would say, right, yeah, Like he's
so sweet, he's so genuine, blah blah blah. But then
he also had the gen z who are just standing
(04:24):
over him because he has like emotional intelligence and everything.
He was so you know, respectful of all the women
on his season. And then we also had the contestants
who were embracing not only TikTok but Instagram and really
bringing those audiences in. And then I also think it
was it was a big reason that it really took
off was that fact that Daisy got that first one
(04:46):
on one date. It was a really strong storyline that
made people fall in love with her. And then seeing
how Joey also handled the fact that she got the
helicopter date, the festival and then a concert, which were
all very loud things.
Speaker 3 (04:59):
I forgot about, Oh my god.
Speaker 4 (05:02):
Yeah, and then seeing how Joey handled that conversation just
made people fall in love with his season, and then
starting to really fall in love with all the contestants.
I think it was just a perfect storm season that
everything went perfect and so many people were back from Golden.
Speaker 2 (05:17):
Yeah, that's so interesting, the golden element of it. I
didn't even think about that.
Speaker 1 (05:21):
Yeah, that makes sense. Do you think there is something too,
I mean, I think there has to be, But I
always feel like people are more engaged in a season,
especially the beginning of a season, when they choose a
lead who's in the top three who's like, because like
sometimes when they do, like like Grant for instance, he
(05:42):
was like, you know, I think he was like six
or seven.
Speaker 4 (05:45):
Yeah, there's a.
Speaker 2 (05:46):
Few leads that haven't made it to hometowns. I mean,
Katie Thurston didn't make it to hometowns. Grant didn't make
it to hometowns. I think Hannah Brown's the only one
I can think of that didn't make it to hometowns
that still ended up with like a massive season. But
I'm sure a lot of that also was timing and
she was just people loved her.
Speaker 4 (06:02):
But you actually remember Hannah's season actually had some pretty
low ratings at the beginning. It was kind of a
slow start before it took off. But yeah, normally most
leads are chosen from final four, and there is a
lot more audience momentum whenever they choose from final four
because just realistically, they're going to get more screen time
when you get to the final four contestants. That screen
(06:24):
time is pretty evenly split between just four people. Instead
of the typical format of each week's episode leading up
to Hometowns is two people get a one on one
date where they get a lot of screen time, and
then the last third of that screen time is split
up between anywhere from five to thirty people.
Speaker 1 (06:42):
Yeah.
Speaker 2 (06:43):
Yeah, So I remember actually Brace Springs and I laughing
because you had posted a screen time graph chart and
she was like it was a few weeks before hometowns
and she was like, you realize that ours time combined
doesn't even come close to Sarah Trott who went home
(07:04):
like week two. Yeah, and it's like, I feel like,
you see that it's not uncommon to see like a
storyline from the beginning really take charge of the screen
time because it's it's drama or whatever it may be.
They have like a heartfelt past, and then up until hometowns,
like things don't really even out.
Speaker 3 (07:22):
Is that correct?
Speaker 4 (07:23):
Yeah, And it's really interesting. People haven't seen my page yet.
I track something that we call featured screen time. So
the way that I track it, so it was initially me,
but now I have a team that helps me. The
way that we track this is, let's say there's a
group of women sitting on the couch and two women
are having a conversation back and forth. Let's say they're
arguing about something and they're you know, and then Jesse's
(07:44):
going to come in and be like there's a two
on one day and then we're like, oh, who's it
going to be? Right, the camera is going to go
back and forth between the two women who are arguing
on the screen, right, and there's women around them. Those
women don't get screen time because they're not actually featured
in that moment back and forth. So we literally some
of our screen time segments are literally one second because
(08:05):
it'll be going back and forth between two contestants, but
it's whoever's the focus of that screen time. And the
way that we use this data, it's really interesting to see,
especially before Hometowns, who gets the most screen time of
the season and how far they made it or how
early they were eliminated, and yeah, on Matt season, so
much of the screen time. The big thing too about
(08:26):
Matt Season is that one of those first episodes that
one week was split into two weeks worth of episodes,
so it really like it was like a to be
continued episode, and then the rest of it aired the
following week, and a lot of that screen time went
to Sarah because you know, she was considering leaving the show,
and she was kind of putting heads with a lot
of the women in the house. And then Katie pulled
(08:46):
her and then they talked. You know, there there was
a lot of time focused on that. And what we
typically see most seasons is that pre Hometowns, the person
who gets the most screen time didn't actually make it
to hometowns, and that's because there was some other major
storyline that led to them not making it there.
Speaker 1 (09:08):
If you think you if you went back to let's
just call it, let's just go back to twenty eighteen
and you reviewed all those seasons, do you think the
person with the most screen time ended up with the
most followers.
Speaker 4 (09:24):
No, And it's typically the villain. So somebody who got
like a villain type edit where there was some type
of conflict in the house, they were getting along with
the women, or they had some big fight with the lead.
That's typically the person who gets the most screen time
before hometowns. But then once it gets to hometowns, it
totally changes. It just goes to the final four contestants
(09:44):
in the final three and then they really take off.
I also do have a data point, by the way,
if we look at women who were chosen to be
the next bachelorette from the Bachelor, the only women who
were chosen who were not who didn't make it to
Hometowns were Katie Thurston Britt If people don't remember, Britt
was chosen to be a co bachelorette with Caitlyn Bristow
(10:09):
and then the men voted the first night on which
woman they wanted to actually be the lead, so brittain horrible.
Speaker 2 (10:14):
We actually we did like a recap of that episode
because during the off seasons we did a couple like
episode one rewatches like premiere episodes, and we recapped those
and one of the ones we did was Caitlyn and
Brett and yeah, truly truly nuts.
Speaker 4 (10:31):
Yeah, and then it was Hannah Brown and then Jen
So those were the ones who were chosen pre Hometowns,
but the rest of them, they were most of them
actually came from Fantasy Suite elimination. So whichever person was
eliminated at the Fantasy Suites, that person typically became the
next bachelorette. And that was also a really nice format too,
because then at the finale in AFR, they were at
(10:53):
that episode because they were typically shown being eliminated just
before that, but they were eliminated after the tell all episode,
so they were their net that night to be announced
as the next lead. Wow.
Speaker 1 (11:05):
Okay, so I'm gonna throw out a hypothetical. So let's
say I'm your you know, college friend or whatever, and
I'm like, Susannah, listen, I'm going on going on the
Bachelor or a bachelorette. From a from a data standpoint,
what do I want to grow on social media? Like
what do I need to happen or what could I do?
Speaker 2 (11:28):
Including things that obviously are completely out of the contestants control,
which is a lot of things.
Speaker 4 (11:32):
Yeah, yeah, it's really just about like, start making content yesterday.
And this also goes beyond Bachelor, by the way, like
anybody who wants to make I'm still kicking myself in
the butt that I did not create Bachelor data back
when Colton season started, because the amount of followers that
I could have gained back then on my page dis covering.
But like, start making content yesterday, and don't be scared
about the way that people are going to judge you
or anything. Start a new account. Don't tell people about it,
(11:55):
you know. I I'm sure people made fun of the
work that I did. I mean, Tino's he Know's dad
on Gabby and Rachel's season made a whole post calling me,
who's this loser?
Speaker 1 (12:05):
Really?
Speaker 4 (12:05):
What? Yeah?
Speaker 2 (12:06):
Yeah, I feel like I saw this or I saw
something about this.
Speaker 3 (12:10):
It sounds kind of familiar.
Speaker 4 (12:11):
Yeah, well, I was so mad at you the screen
time analysis. It was like, what kind of loser has
the time to do this? And it's like, well, the
loser that made a social media falling was able to
quit their six figure job to do this full time?
Speaker 3 (12:24):
Yeah yeah, yeah, the loser that's making money off.
Speaker 4 (12:26):
Of this, like you know, And that's what I say
that I was he so mad about it, you know,
I think it was because he got less. So a
funny data point that I will do. I don't know
if I did this during y'all y'all's Bachelor in Paradise season,
but a new data point that I'll do is the
contestants who got less screen time than like the Lama
(12:47):
on Grant season O, the Crabs on Paradise or something
like that. And I think that episode he had like
gotten less screen time than like the luggage card or
something nice. Gotcha.
Speaker 3 (12:58):
That's fun.
Speaker 4 (12:59):
So always just trying to find fun data points like
that that we can analyze, like or you know, like
analyzing the impact that the like economic environment has on
the number of sparkly dresses that we see on the
show and stuff like that. Like I always trying to
find some fun correlations that we can analyze on the show.
And yeah, I mean what I tell people, though, is
(13:20):
just start making content yesterday. Like the best time to
start was months ago. The second best time is to
start today. And like, your first few videos are probably
gonna be pretty bad if I go back and look
at my old videos, especially back when my account blew
up and covering y'all seats and for example, like my
content back then was horrible, but you end up growing
your craft and now like I'm now invited to be
(13:42):
a Microsoft content creer, like I'm part of their creator program.
I like my charts are way better. I've now launched
and Excel Google Sheets course where I teach other people
how to use Excel and how to use Google Sheets.
But through really fun content. There's so many different amazing
things that are going to happen if you just start
now and just don't be hard on yourself. If you're
going on the show, start recording your content as soon
(14:04):
as you like on the way to the airport to
go film, Like start recording that content now if you can,
and then when you get back, like just start start
recording everything because us viewers that really are excited about
the show, we're going to want to see everything.
Speaker 2 (14:16):
Yeah, Like if people started doing like pack with me
to go on The Bachelor and then obviously posting it
like they can, but they could post it later, right, Yeah,
you could post it before Night one air is like
throw back to six months ago.
Speaker 3 (14:29):
I mean it's fun, it's engaging.
Speaker 4 (14:31):
Yeah, Like I would love to see like how do
you fit all of those dresses plus everything you need?
And then how are you gonna do your nails during
the show? Like I want to know how you're packing
for that as somebody who also like loves to pack
for things and go go on vacations, Like I would
love to see that content.
Speaker 3 (14:47):
Yeah, are there?
Speaker 2 (14:49):
I was gonna say, Obviously, so much can be quantified
as you've shown us through your account. Are there elements
that you're like, there's these things that you just cannot
put into data, Like for example, I, in my eyes
Joe blowing up after Night one, Like there, I'm sure
(15:09):
there's so much data to explain why that happened, But
I would assume there's also an element of just like
the stars aligned and timing was crazy and et cetera,
et cetera.
Speaker 4 (15:20):
Well, with Joe, that one made sense, right because it
was kind of like with Brendan and Piper on their
Bachelor Paradise season, but the opposite the way that the
audience who watches this show can just suddenly latch themselves
themselves onto one specific thing that happens on the show,
and in Joe's case, it was very positive. It was
(15:41):
we are standing this man that Becca should have not eliminated.
He was amazing, blah blah blah. And then when everybody
start starts making content about it, it's just going to
propel Joe's name even more. And then on the flip side,
with Brendan and Piper with their whole moment where they
went on the show, they were caught on hot mic
talking about how many followers they'd gain, how much screen
time she would get people talking about her before she
(16:01):
even got there, and stuff like that. You know that
then the audience picked up and was like, Hey, that's
not cool. We are going to ride you guys down
into the ground. And it became this whole social media moment.
I think honestly, throughout all the years, the things that
I have analyzed that I found trends in, I typically
find a reason there, Like there are certain dates that
(16:24):
if you get that date, you're gonna make it to
Final four pretty much, and there are dates that you
get that you're not gonna make it far. And it
makes sense, right, Like, let's save the bigger dates like
the Bachelorette. The men who get the fireworks date, most
of them make it to Final four, and that makes sense,
like those are very expensive dates, right, But on the
Bachelorette's a little different, only Rachel Kirconnell and Giuliano one.
(16:48):
You know, there's a reason behind a lot of the
trends that we end up finding that makes sense. And
then other things like villains pre twenty twenty, they used
to gain tons of followers, like Demi Dimmy Burnette, she
gained tons of followers, and most people forget this. On
The Bachelor, she got a villain edit, like the women
(17:08):
were really not liking her in the house. She's now
gotten since better edit because of Bachelor Paradise and other shows,
but we don't see that as much anymore. Villains now
it's a very different world post twenty twenty, especially with
social media and how critical we're being of contestants who
not me, but just like the audience are being of
people who get specific edits. The one that's really interesting
(17:30):
to me is the first impression Rose on The Bachelor
versus The Bachelorette. That one is just that was one
of the first trends that people found before even my
account was. On The Bachelor, when the guy is the lead,
it is like the kiss of death to get the
first impressions, which is so funny to watch all the
women night one be so disappointed that they're not going
to get it, because up until Grant's season, if you
(17:54):
got the first impression Rows, not only were your odds
of make it to Final four pretty low, but your
odds of getting a one on one date we're pretty
much like zero because most of them wouldn't get one.
And then they changed it for Grant season that the
woman who got the first impressure Rows would get the
first one on one date. But on the flip side,
on the Bachelorette, nearly fifty percent of men who get
(18:16):
the first impression Rose win the show.
Speaker 1 (18:20):
Wow.
Speaker 3 (18:20):
Women's intuition it is so powerful.
Speaker 1 (18:24):
Do you think that anything that you have put out
there in the world as far as data, the show
has picked up on and switched some things up, like,
for instance, the person getting the first one on one
also now all of a sudden gets the first date.
Speaker 4 (18:41):
The first impression rose. Yeah, I do think that they
probably changed the one. I don't know if it was
my account because that had been i thing people picked
up on before my account, But it does make sense.
I mean, look at the corporate world, right the people
who work and excel, the data analysts, the people who
do this type of work. We are the ones who
drive decision making at companies. Like you don't make a
(19:02):
decision at a company based off of your gut, you
make it based off of data. So using this type
of data to be able to drive decision making, I mean,
it makes sense, and I'm always happy to share that
data with anybody who needs it. But one other really
interesting stat that you can you can kind of put
tune two together is like Bachelor in Paradise, the first
date of the season they rarely work out. Out of
(19:25):
all the seasons of Bachelor in Paradise, only twenty two
percent of them are technically considered successful. But season two,
the first date went to Ashley and Jared, and technically
they didn't get together until years later, after yet another
season of Paradise. So it's if you don't want to
count that one, it's even less.
Speaker 2 (19:41):
And our season was Avigailnoah was the first one on
one day of the season, and I mean, obviously they're
happily married now, but they did break up at the
end of the show.
Speaker 4 (19:50):
Yeah, and again, like again, you could pull that one out.
There's so many people who like to be like, well,
that person doesn't count because you know, Ari changed his
mind and Becco was technically the winner, or people want
to be like, well, technically Becca wasn't the winner. So
people like to look at it different ways. But like
basheline Paradise for example, that makes sense, Like it's the
beginning of the season. You know, you had clar and Graham,
(20:10):
you had Jubilee and Jared. Also, Jared is the only
contestant to ever go on Paradise and get that first
date twice, by the way, and like Tia and Chris,
Tia got the first one on one day and she
invited Chris, but she was like, really, hung up on
Colton and like, possibly.
Speaker 3 (20:23):
Were on I was there.
Speaker 1 (20:25):
I was there for that.
Speaker 4 (20:25):
Yeah, yeah, there's and it makes sense right. So there
are a lot of these data points. A lot of
people will be sitting at home and be like, well,
my gut tells me this, but and I'm the count
there that's like, yes, your gut is right, this is
the data behind it.
Speaker 2 (20:44):
Is there a piece of data or a few pieces
of data that have been the most shocking to you
or anything that you were like wow, like I thought
it was this and now looking at the data, it
actually proves something different.
Speaker 4 (21:04):
Yeah, I think. But again, all of them, it's like
my gut was there. Like the age gaps, for example,
on the Bachelor versus the Bachelorette, between the lead and
the winner, the average age gap on the Bachelor is
six years, whereas the Bachelorette, when the woman is the
lead and she's choosing a man, the average age gap
is that he's a year older. It's one year versus
(21:24):
six years, and on the Bachelor they're typically choosing women
who are six years younger than them.
Speaker 3 (21:29):
Yeah.
Speaker 4 (21:30):
I think that was the one that really shocked me.
Speaker 2 (21:31):
Then that was my age gap when I was on
The Bachelor, he was six years older than me.
Speaker 1 (21:35):
Yeah, what about how about for people who does better
after the show? Couples or like people that leave heartbroken
because I feel like the heartbroke for oh yeah, for Paradise.
Let's do Paradise.
Speaker 4 (21:51):
Yeah, I mean, Paradise has an insane success rate, like
absolutely insane. It is the show that's going to just
push out the most couples because also statistic on the
Bachelor of the Bachelorette, the maximum number of couples that
you can get is one because there's just one of
that gender. But Bachelor in Paradise it's pretty much fifty
to fifty, so you have a lot of potential couple pairings.
(22:13):
I do think, especially in recent years, we've seen a
lot of contestants that leave, like Becca and Thomas, Abigail
and Noah because they're not ready to commit at that point,
but then they keep dating and then they end up
you know, rekindling later. You know. I think I definitely
think the ending of Paradise to be able to like, well,
if you guys want to continue on fast this point,
(22:34):
you got to get engaged, and it's you know, it
is tough for a lot of couples to people to
make that decision. But it's just it's such a wildly
successful show data whise that even if you leave it,
like Kaylin and Dean, like they left part way through
the season, right and now they're married.
Speaker 2 (22:51):
In aspect, yeah, and they both have big social media followings. Yeah,
I mean they're also great on social But do you see, like,
if something crazy happens on the show, like let's go back,
I asked to Piper and Brendan right like, there was
a lot of talk around that, and I remember you
creating a lot of posts around that if a crazy
incident happens on the show, do you see your own
(23:14):
social media growth happen as well?
Speaker 4 (23:17):
Absolutely? And that was the craziest moment during Brendan and Piper.
I gained in twenty four hours fourteen thousand followers just
covering that. And it was so funny too, because I
have the most imported partner. He went out to go
get me balloons because I had hit like I think
it was like seventy thousand followers, and he went out
to go surprise me to get them. I had no
idea where he was going, and I honestly didn't even
(23:39):
notice him leaving the house because I was just like
on my phone, like creating content here because it is
like so my data too, especially with social media growth
during that time. If people didn't watch that season, Brennan
and Piper had kind of been seeing each other before
the season started to air, and Brennan was seeing Natasha
until Piper got there. And basically what happened in this
(23:59):
moment got caught in the hot mic were called out
on the beach, et cetera. Is that social media momentum
picked up and everybody was on this. I was not
calling for it, but a lot of people were making
content on unfollow Brendan and Piper and they were losing
thousands by the every few.
Speaker 3 (24:15):
Minutes and Natasha was gaining.
Speaker 4 (24:17):
Natasha was the opposite way. And actually my video popped
off because at this time, Loki was airing on Disney
Plus and that was a really popular show. I was
obsessed with it, so I took the theme song for
that and was like showing the chart changing over time.
It was so fun to cover that just data wise,
like it's really exciting when something like that happens. And
then my videos were blowing up as well, and I
also saw that like during Matt James season with the
(24:39):
controversies that happened there that blew up my account. But
it was really funny. My partner he went out to
go get the balloons and before he went back, I
passed seventy thousand and we got home. I was already
at seventy five thousand, and they were like the balloons
were wrong at that point to.
Speaker 3 (24:54):
The thought that count.
Speaker 4 (24:55):
It was pretty cool. But yeah, these whenever you see
these big moments that happened on the show, positive negative,
whatever they are, whenever they go viral, US content creators
also see them whenever we cover it.
Speaker 1 (25:07):
I'm going to assume based off of your father telling you,
you know, you should cover something that you enjoy, that
you enjoyed watching reality TV. Yeah, doing what you do now,
does that take away some of the enjoyment when you watch?
Speaker 3 (25:22):
Yeah, like when you're tracking or you ever like I'm
tired of this.
Speaker 2 (25:25):
Grandpa, Like I don't want to track follower kiults today.
Speaker 3 (25:28):
Yeah.
Speaker 4 (25:28):
Well, I have an amazing person on my team that
takes the screen time data, and that's what it was
like during So I've had people help me on and off.
So Back when I first started tracking screen time, it
was really hard on me because I was working as
a technology director. I ever saw a team of forty people.
It was a big school district, especially like this was
coming out of COVID. We were working on a big
(25:50):
project in our district, migrating our student information system. Like,
my life was really busy, and I'd basically work like
ten hours at my day job and then come home
and then then I would work on bachelor data. So
I've had amazing people have helped me along the way
with the screen time collection, but the times that I
took that on to do myself, it really it did
take away from it. It was like a four hour
(26:11):
job early on for me to do because it's an
Excel spreadsheet and it's a lot of stops start rewinding. Yeah,
And I know a lot of people have approached me
like why don't you just like machine learning like train
a thing, And it's like, well, this takes the human
element of figuring out like who, Like you have to
really discern who is the focus of this moment that
the audience is going to be focusing on, and then
(26:33):
how do we split it if it's really multiple people
in this moment or do we just do one second
every time it changes. It does take that human element
and that really did drain me for a while. I
will say it is tougher on seasons where I know
the spoiler and I'm not excited about who wins. That
kind of impacts it. I do. I always look forward
(26:56):
some day to be able to like watch a season
and not be spoiled. But it's really hard to as
a content creator for this show because so many people
will even like on my Instagram account. I haven't said
that the only people who can comment are people who
follow my page, because like, it does get pretty bad
with people just commenting spoilers. But I do really want
(27:17):
to watch the season someday without knowing the spoilers because
I do think that will change it. But I will
stay on the flip side. Sometimes I know the spoiler,
like Daisy, Daisy, Joey, Kelsey, Like that whole season I
knew Daisy Joey or Daisy and Kelsey were final too,
and based on their social media presence, I was like,
this is going to be an awesome season. Like I
got so much more excited for it. But I've had
(27:41):
my moments I think twenty twenty three was a tough year,
but also because I was seeing the data and like
social media growth was low, so I wasn't having a
lot of fun analyzing it. And every week it was like,
oh wow, the most growth we saw this week was
like eight hundred followers, and like back in the day,
we used to see like you know, like Joe, you
gain ten thousand followers overnight, Like, yeah, it does.
Speaker 1 (28:03):
That's got to be much more thrilling to like watch.
Speaker 3 (28:08):
Like you want to see anomalies.
Speaker 2 (28:10):
You want to see like highs and lows and like
big changes, I guess, versus like the creepy Crawley of
it all. But what do you think about them not
doing the Bacherette this year?
Speaker 4 (28:21):
Listen, I get it. I get it from the business perspective, right,
Like last last year was tough. There were you know,
we had Golden Bachelorette, we had gen season. You know,
we all saw what happened with certain people getting cast
on the show. You know, ratings have been tough the
last two seasons, so it makes sense for them to
(28:42):
kind of regroup. Let's figure out casting. How to make this,
you know, how to really get casting right, especially because
we saw casting get right for Joey season and we
saw how perfect and amazing of a season it was.
And it also makes me excited because it means that
there's more budget now that they can put into Bachelor
and Paradise, which is personally, I've always much more enjoyed
(29:02):
Bachelor of Paradise than the other shows. Like I do
love the other shows, but I love Paradise because it's
you get so many more potential couples from there, and
it's really exciting because so many ended up moving on
and getting married and having kids, and now we have
lots of Paradise babies and stuff. So I think it
makes sense from the business perspective. Personally, I miss it,
Like I would have loved to see a Bachelorette season
(29:25):
even if they had brought in, you know, there were
rumors that they were possibly going to bring on Victoria
f from Peter season. She would be so good man
that mess. It would have been so fun to cover
that season, like the way that that she just generated
so much fun mess back then, Like I would have
really enjoyed that, you know.
Speaker 2 (29:42):
And I also think I mean, like there's obviously exceptions
on either side of this, but she's been on The Bachelor,
she went far, she went all the way to Fantasy Sweet,
she's been on Paradise. I do think there's something to
be said for a lead that has experience being on
the show and like their ability to kind of bring
more to the position just because they've been on once
(30:02):
and went far or twice, you know, like Coulton.
Speaker 3 (30:05):
I think.
Speaker 1 (30:06):
I mean, I personally think if you bring if the
show and we were running out of time so we
got to wrap, But if the show brought Victoria Fuller
is the next Bachelorette, I think it would be the
biggest season they would have, maybe maybe ever, because I
think every I feel like ninety Bachelor Nation fans would
(30:30):
watch the season, and then you would get so many
new people as well. I think it would be great.
Speaker 3 (30:34):
That's what I would do if I throw it out
of his own stats.
Speaker 1 (30:36):
Yeah, yeah, just I'll just make a shit up here. Susanna.
Thank you so much for coming on our podcast.
Speaker 2 (30:42):
Yeah, before we let you go, is there anything else
you want to touch on or talk about?
Speaker 4 (30:46):
Yeah? Absolutely. I'm so excited for Paradise this summer. I'm
so excited to see what they're going to do what
they're going to shake up. Maybe they'll let the contestants
film content while they're their fingers crossed. I think that'd
be so fun. But yeah, and if people are new
here and if they haven't seen my page, check me out.
I also have Excel and Google Sheets courses. If you
guys are interested in learning how to use those platforms
(31:06):
in an actual fun way and not with boring people
on YouTube, you guys can come check that out. Actually,
I have a sale running right now too, so.
Speaker 2 (31:13):
Can you tell people where they can find that? And
then also your Instagram handles.
Speaker 4 (31:17):
Yep, it's just going to be in my bio. I'm
bachelor data across all platforms Instagram, TikTok, and then occasionally
on Twitter our guess x is what they call these days.
But yeah, come follow, have fun and send me your
data requests. I am always so excited when somebody finds
a new piece of data for us to analyze so
we can find some new trends.
Speaker 1 (31:37):
Awesome. And to our listeners, thank you guys for tuning
in the Batchler Happy Hour. Make sure you download and
subscribe to the podcast.
Speaker 2 (31:44):
Yeah, be sure to go follow about your data. She
truly posts the most engaging, cool, fun, exciting content if
you're interested in this stuff, and be sure to continue
listening and subscribing to Bachelor Happy Air as well.
Speaker 3 (31:55):
Thank you so much for listening.
Speaker 4 (31:56):
Bye,
Hey, everyone, welcome back to bacher Happy Hour.
Speaker 2 (00:04):
I'm Joe and I'm Srina and we are back for
part two with Susannah, who you also may know as
Bachelor Data.
Speaker 3 (00:11):
Let's get into it.
Speaker 2 (00:13):
Can we talk about because we've been touching on, you know,
Daisy Maria, Joey's season. It's no secret that, like Peter
season was huge. Obviously you said, like the fastest biggest
follower growth we've seen, and then there was kind of
this decline and you know, we had the year with
the two Bacherette seasons, and we had COVID and we
had TikTok coming and like so much kind of happened
(00:33):
in that pocket of time, and then we saw this
crazy spike that kind of felt like out of nowhere
with Joey season. Can you kind of walk us through
that trajectory and like maybe why that happened the way
it did.
Speaker 4 (00:48):
Yeah, that was truly such a crazy season with social
media growth. I was expecting it to do well, but
not as well as it did. So to talk about
social media growth the best, the one of the data
points that I love to look at is the average
follower count of the final four contestants the night before
(01:08):
hometown airs. So I have that for like, gosh, fifteen
twenty seasons now, like there's been a lot of seasons
since I started to track every single day that I
have this data consistently. I don't have it for Becca season, unfortunately,
but I do for Colton and on. And what's interesting
is we saw that big increase up until Peter's season,
So that average went from twenty eighteen to twenty nineteen.
(01:32):
So from who was just before Colton Ari Ari Ari.
From Ari's season, the final four contestant average was one
hundred sixty three thousand followers. Then Colton's season was four
hundred sixty seven thousand followers, So that's one hundred and
eighty percent growth from that season to the next. Then
going from Colton to Peter season, the next season, it
(01:55):
was four hundred eighty one thousand followers. That was just
a three percent jump, but they did see bigger growth
those last few weeks. Then there was a big dip
after that, so it dropped by sixty percent most years,
So it went down sixty two percent from Matt, from
Peter to Matt season, and then sixty four percent from
Matt to Zach's season, and then from Zach's season to
(02:19):
Joey's season, it jumped five hundred and fifty five percent.
So it went from Zach's season his final four contestants.
Their average the night before Hometowns was thirty seven thousand followers,
which was nothing. Yeah, going back to Peter's season, it
was four hundred eighty one and then it dropped to
thirty seven k.
Speaker 3 (02:38):
So was the average for Matt's season.
Speaker 4 (02:41):
Matt season was one hundred eighty two thousand.
Speaker 3 (02:43):
Okay, yeah, yeah.
Speaker 4 (02:45):
Which I can send you all of your follower accounts
from your season.
Speaker 3 (02:49):
Oh my god, I'm too scared.
Speaker 1 (02:51):
So why do you think that is? I mean, I
have my reasoning why I think it was personally is
I think I think people just love Joey. I think
Joey has somewhat of a like a little bit of
an it factor to him that people just and I
think I think the younger generation, like that Gen Z generation,
(03:14):
really just found Joey attractive.
Speaker 3 (03:16):
Yeah, they were crushing and they were.
Speaker 1 (03:17):
Crushing on Joey, and I think that was a big,
a big reason for that job.
Speaker 4 (03:21):
Yeah. We we also have to remember that Joey's season
just came came right after Golden Bachelor and Golden Bachelors. Yeah,
crazy records. It brought so many viewers back to the franchise.
I think if I remember, his average viewership, like total
viewers for his season was like six million followers, which
was crazy because we were at the point where other
(03:43):
shows were getting like two million viewers, not followers, viewers,
So that that brought a lot of viewership back. And
then I think the casting of Joey. You know, Joey
was an amazing lead, and I think he doesn't give
himself enough credit. I remember listening to him on Taylor
Latner's Tay and Taylor Blattner's podcast, and he was talking
(04:04):
so much about like learning about what imposter syndrome meant,
and like he was a lead that really fed to
both generations who watched this show. He really fed to
the older generations who were like, oh, this is such
a young, cute young man blah blah blah. Like that
that's what my mom would say, right, yeah, Like he's
so sweet, he's so genuine, blah blah blah. But then
he also had the gen z who are just standing
(04:24):
over him because he has like emotional intelligence and everything.
He was so you know, respectful of all the women
on his season. And then we also had the contestants
who were embracing not only TikTok but Instagram and really
bringing those audiences in. And then I also think it
was it was a big reason that it really took
off was that fact that Daisy got that first one
(04:46):
on one date. It was a really strong storyline that
made people fall in love with her. And then seeing
how Joey also handled the fact that she got the
helicopter date, the festival and then a concert, which were
all very loud things.
Speaker 3 (04:59):
I forgot about, Oh my god.
Speaker 4 (05:02):
Yeah, and then seeing how Joey handled that conversation just
made people fall in love with his season, and then
starting to really fall in love with all the contestants.
I think it was just a perfect storm season that
everything went perfect and so many people were back from Golden.
Speaker 2 (05:17):
Yeah, that's so interesting, the golden element of it. I
didn't even think about that.
Speaker 1 (05:21):
Yeah, that makes sense. Do you think there is something too,
I mean, I think there has to be, But I
always feel like people are more engaged in a season,
especially the beginning of a season, when they choose a
lead who's in the top three who's like, because like
sometimes when they do, like like Grant for instance, he
(05:42):
was like, you know, I think he was like six
or seven.
Speaker 4 (05:45):
Yeah, there's a.
Speaker 2 (05:46):
Few leads that haven't made it to hometowns. I mean,
Katie Thurston didn't make it to hometowns. Grant didn't make
it to hometowns. I think Hannah Brown's the only one
I can think of that didn't make it to hometowns
that still ended up with like a massive season. But
I'm sure a lot of that also was timing and
she was just people loved her.
Speaker 4 (06:02):
But you actually remember Hannah's season actually had some pretty
low ratings at the beginning. It was kind of a
slow start before it took off. But yeah, normally most
leads are chosen from final four, and there is a
lot more audience momentum whenever they choose from final four
because just realistically, they're going to get more screen time
when you get to the final four contestants. That screen
(06:24):
time is pretty evenly split between just four people. Instead
of the typical format of each week's episode leading up
to Hometowns is two people get a one on one
date where they get a lot of screen time, and
then the last third of that screen time is split
up between anywhere from five to thirty people.
Speaker 1 (06:42):
Yeah.
Speaker 2 (06:43):
Yeah, So I remember actually Brace Springs and I laughing
because you had posted a screen time graph chart and
she was like it was a few weeks before hometowns
and she was like, you realize that ours time combined
doesn't even come close to Sarah Trott who went home
(07:04):
like week two. Yeah, and it's like, I feel like,
you see that it's not uncommon to see like a
storyline from the beginning really take charge of the screen
time because it's it's drama or whatever it may be.
They have like a heartfelt past, and then up until hometowns,
like things don't really even out.
Speaker 3 (07:22):
Is that correct?
Speaker 4 (07:23):
Yeah, And it's really interesting. People haven't seen my page yet.
I track something that we call featured screen time. So
the way that I track it, so it was initially me,
but now I have a team that helps me. The
way that we track this is, let's say there's a
group of women sitting on the couch and two women
are having a conversation back and forth. Let's say they're
arguing about something and they're you know, and then Jesse's
(07:44):
going to come in and be like there's a two
on one day and then we're like, oh, who's it
going to be? Right, the camera is going to go
back and forth between the two women who are arguing
on the screen, right, and there's women around them. Those
women don't get screen time because they're not actually featured
in that moment back and forth. So we literally some
of our screen time segments are literally one second because
(08:05):
it'll be going back and forth between two contestants, but
it's whoever's the focus of that screen time. And the
way that we use this data, it's really interesting to see,
especially before Hometowns, who gets the most screen time of
the season and how far they made it or how
early they were eliminated, and yeah, on Matt season, so
much of the screen time. The big thing too about
(08:26):
Matt Season is that one of those first episodes that
one week was split into two weeks worth of episodes,
so it really like it was like a to be
continued episode, and then the rest of it aired the
following week, and a lot of that screen time went
to Sarah because you know, she was considering leaving the show,
and she was kind of putting heads with a lot
of the women in the house. And then Katie pulled
(08:46):
her and then they talked. You know, there there was
a lot of time focused on that. And what we
typically see most seasons is that pre Hometowns, the person
who gets the most screen time didn't actually make it
to hometowns, and that's because there was some other major
storyline that led to them not making it there.
Speaker 1 (09:08):
If you think you if you went back to let's
just call it, let's just go back to twenty eighteen
and you reviewed all those seasons, do you think the
person with the most screen time ended up with the
most followers.
Speaker 4 (09:24):
No, And it's typically the villain. So somebody who got
like a villain type edit where there was some type
of conflict in the house, they were getting along with
the women, or they had some big fight with the lead.
That's typically the person who gets the most screen time
before hometowns. But then once it gets to hometowns, it
totally changes. It just goes to the final four contestants
(09:44):
in the final three and then they really take off.
I also do have a data point, by the way,
if we look at women who were chosen to be
the next bachelorette from the Bachelor, the only women who
were chosen who were not who didn't make it to
Hometowns were Katie Thurston Britt If people don't remember, Britt
was chosen to be a co bachelorette with Caitlyn Bristow
(10:09):
and then the men voted the first night on which
woman they wanted to actually be the lead, so brittain horrible.
Speaker 2 (10:14):
We actually we did like a recap of that episode
because during the off seasons we did a couple like
episode one rewatches like premiere episodes, and we recapped those
and one of the ones we did was Caitlyn and
Brett and yeah, truly truly nuts.
Speaker 4 (10:31):
Yeah, and then it was Hannah Brown and then Jen
So those were the ones who were chosen pre Hometowns,
but the rest of them, they were most of them
actually came from Fantasy Suite elimination. So whichever person was
eliminated at the Fantasy Suites, that person typically became the
next bachelorette. And that was also a really nice format too,
because then at the finale in AFR, they were at
(10:53):
that episode because they were typically shown being eliminated just
before that, but they were eliminated after the tell all episode,
so they were their net that night to be announced
as the next lead. Wow.
Speaker 1 (11:05):
Okay, so I'm gonna throw out a hypothetical. So let's
say I'm your you know, college friend or whatever, and
I'm like, Susannah, listen, I'm going on going on the
Bachelor or a bachelorette. From a from a data standpoint,
what do I want to grow on social media? Like
what do I need to happen or what could I do?
Speaker 2 (11:28):
Including things that obviously are completely out of the contestants control,
which is a lot of things.
Speaker 4 (11:32):
Yeah, yeah, it's really just about like, start making content yesterday.
And this also goes beyond Bachelor, by the way, like
anybody who wants to make I'm still kicking myself in
the butt that I did not create Bachelor data back
when Colton season started, because the amount of followers that
I could have gained back then on my page dis covering.
But like, start making content yesterday, and don't be scared
about the way that people are going to judge you
or anything. Start a new account. Don't tell people about it,
(11:55):
you know. I I'm sure people made fun of the
work that I did. I mean, Tino's he Know's dad
on Gabby and Rachel's season made a whole post calling me,
who's this loser?
Speaker 1 (12:05):
Really?
Speaker 4 (12:05):
What? Yeah?
Speaker 2 (12:06):
Yeah, I feel like I saw this or I saw
something about this.
Speaker 3 (12:10):
It sounds kind of familiar.
Speaker 4 (12:11):
Yeah, well, I was so mad at you the screen
time analysis. It was like, what kind of loser has
the time to do this? And it's like, well, the
loser that made a social media falling was able to
quit their six figure job to do this full time?
Speaker 3 (12:24):
Yeah yeah, yeah, the loser that's making money off.
Speaker 4 (12:26):
Of this, like you know, And that's what I say
that I was he so mad about it, you know,
I think it was because he got less. So a
funny data point that I will do. I don't know
if I did this during y'all y'all's Bachelor in Paradise season,
but a new data point that I'll do is the
contestants who got less screen time than like the Lama
(12:47):
on Grant season O, the Crabs on Paradise or something
like that. And I think that episode he had like
gotten less screen time than like the luggage card or
something nice. Gotcha.
Speaker 3 (12:58):
That's fun.
Speaker 4 (12:59):
So always just trying to find fun data points like
that that we can analyze, like or you know, like
analyzing the impact that the like economic environment has on
the number of sparkly dresses that we see on the
show and stuff like that. Like I always trying to
find some fun correlations that we can analyze on the show.
And yeah, I mean what I tell people, though, is
(13:20):
just start making content yesterday. Like the best time to
start was months ago. The second best time is to
start today. And like, your first few videos are probably
gonna be pretty bad if I go back and look
at my old videos, especially back when my account blew
up and covering y'all seats and for example, like my
content back then was horrible, but you end up growing
your craft and now like I'm now invited to be
(13:42):
a Microsoft content creer, like I'm part of their creator program.
I like my charts are way better. I've now launched
and Excel Google Sheets course where I teach other people
how to use Excel and how to use Google Sheets.
But through really fun content. There's so many different amazing
things that are going to happen if you just start
now and just don't be hard on yourself. If you're
going on the show, start recording your content as soon
(14:04):
as you like on the way to the airport to
go film, Like start recording that content now if you can,
and then when you get back, like just start start
recording everything because us viewers that really are excited about
the show, we're going to want to see everything.
Speaker 2 (14:16):
Yeah, Like if people started doing like pack with me
to go on The Bachelor and then obviously posting it
like they can, but they could post it later, right, Yeah,
you could post it before Night one air is like
throw back to six months ago.
Speaker 3 (14:29):
I mean it's fun, it's engaging.
Speaker 4 (14:31):
Yeah, Like I would love to see like how do
you fit all of those dresses plus everything you need?
And then how are you gonna do your nails during
the show? Like I want to know how you're packing
for that as somebody who also like loves to pack
for things and go go on vacations, Like I would
love to see that content.
Speaker 3 (14:47):
Yeah, are there?
Speaker 2 (14:49):
I was gonna say, Obviously, so much can be quantified
as you've shown us through your account. Are there elements
that you're like, there's these things that you just cannot
put into data, Like for example, I, in my eyes
Joe blowing up after Night one, Like there, I'm sure
(15:09):
there's so much data to explain why that happened, But
I would assume there's also an element of just like
the stars aligned and timing was crazy and et cetera,
et cetera.
Speaker 4 (15:20):
Well, with Joe, that one made sense, right because it
was kind of like with Brendan and Piper on their
Bachelor Paradise season, but the opposite the way that the
audience who watches this show can just suddenly latch themselves
themselves onto one specific thing that happens on the show,
and in Joe's case, it was very positive. It was
(15:41):
we are standing this man that Becca should have not eliminated.
He was amazing, blah blah blah. And then when everybody
start starts making content about it, it's just going to
propel Joe's name even more. And then on the flip side,
with Brendan and Piper with their whole moment where they
went on the show, they were caught on hot mic
talking about how many followers they'd gain, how much screen
time she would get people talking about her before she
(16:01):
even got there, and stuff like that. You know that
then the audience picked up and was like, Hey, that's
not cool. We are going to ride you guys down
into the ground. And it became this whole social media moment.
I think honestly, throughout all the years, the things that
I have analyzed that I found trends in, I typically
find a reason there, Like there are certain dates that
(16:24):
if you get that date, you're gonna make it to
Final four pretty much, and there are dates that you
get that you're not gonna make it far. And it
makes sense, right, Like, let's save the bigger dates like
the Bachelorette. The men who get the fireworks date, most
of them make it to Final four, and that makes sense,
like those are very expensive dates, right, But on the
Bachelorette's a little different, only Rachel Kirconnell and Giuliano one.
(16:48):
You know, there's a reason behind a lot of the
trends that we end up finding that makes sense. And
then other things like villains pre twenty twenty, they used
to gain tons of followers, like Demi Dimmy Burnette, she
gained tons of followers, and most people forget this. On
The Bachelor, she got a villain edit, like the women
(17:08):
were really not liking her in the house. She's now
gotten since better edit because of Bachelor Paradise and other shows,
but we don't see that as much anymore. Villains now
it's a very different world post twenty twenty, especially with
social media and how critical we're being of contestants who
not me, but just like the audience are being of
people who get specific edits. The one that's really interesting
(17:30):
to me is the first impression Rose on The Bachelor
versus The Bachelorette. That one is just that was one
of the first trends that people found before even my
account was. On The Bachelor, when the guy is the lead,
it is like the kiss of death to get the
first impressions, which is so funny to watch all the
women night one be so disappointed that they're not going
to get it, because up until Grant's season, if you
(17:54):
got the first impression Rows, not only were your odds
of make it to Final four pretty low, but your
odds of getting a one on one date we're pretty
much like zero because most of them wouldn't get one.
And then they changed it for Grant season that the
woman who got the first impressure Rows would get the
first one on one date. But on the flip side,
on the Bachelorette, nearly fifty percent of men who get
(18:16):
the first impression Rose win the show.
Speaker 1 (18:20):
Wow.
Speaker 3 (18:20):
Women's intuition it is so powerful.
Speaker 1 (18:24):
Do you think that anything that you have put out
there in the world as far as data, the show
has picked up on and switched some things up, like,
for instance, the person getting the first one on one
also now all of a sudden gets the first date.
Speaker 4 (18:41):
The first impression rose. Yeah, I do think that they
probably changed the one. I don't know if it was
my account because that had been i thing people picked
up on before my account, But it does make sense.
I mean, look at the corporate world, right the people
who work and excel, the data analysts, the people who
do this type of work. We are the ones who
drive decision making at companies. Like you don't make a
(19:02):
decision at a company based off of your gut, you
make it based off of data. So using this type
of data to be able to drive decision making, I mean,
it makes sense, and I'm always happy to share that
data with anybody who needs it. But one other really
interesting stat that you can you can kind of put
tune two together is like Bachelor in Paradise, the first
date of the season they rarely work out. Out of
(19:25):
all the seasons of Bachelor in Paradise, only twenty two
percent of them are technically considered successful. But season two,
the first date went to Ashley and Jared, and technically
they didn't get together until years later, after yet another
season of Paradise. So it's if you don't want to
count that one, it's even less.
Speaker 2 (19:41):
And our season was Avigailnoah was the first one on
one day of the season, and I mean, obviously they're
happily married now, but they did break up at the
end of the show.
Speaker 4 (19:50):
Yeah, and again, like again, you could pull that one out.
There's so many people who like to be like, well,
that person doesn't count because you know, Ari changed his
mind and Becco was technically the winner, or people want
to be like, well, technically Becca wasn't the winner. So
people like to look at it different ways. But like
basheline Paradise for example, that makes sense, Like it's the
beginning of the season. You know, you had clar and Graham,
(20:10):
you had Jubilee and Jared. Also, Jared is the only
contestant to ever go on Paradise and get that first
date twice, by the way, and like Tia and Chris,
Tia got the first one on one day and she
invited Chris, but she was like, really, hung up on
Colton and like, possibly.
Speaker 3 (20:23):
Were on I was there.
Speaker 1 (20:25):
I was there for that.
Speaker 4 (20:25):
Yeah, yeah, there's and it makes sense right. So there
are a lot of these data points. A lot of
people will be sitting at home and be like, well,
my gut tells me this, but and I'm the count
there that's like, yes, your gut is right, this is
the data behind it.
Speaker 2 (20:44):
Is there a piece of data or a few pieces
of data that have been the most shocking to you
or anything that you were like wow, like I thought
it was this and now looking at the data, it
actually proves something different.
Speaker 4 (21:04):
Yeah, I think. But again, all of them, it's like
my gut was there. Like the age gaps, for example,
on the Bachelor versus the Bachelorette, between the lead and
the winner, the average age gap on the Bachelor is
six years, whereas the Bachelorette, when the woman is the
lead and she's choosing a man, the average age gap
is that he's a year older. It's one year versus
(21:24):
six years, and on the Bachelor they're typically choosing women
who are six years younger than them.
Speaker 3 (21:29):
Yeah.
Speaker 4 (21:30):
I think that was the one that really shocked me.
Speaker 2 (21:31):
Then that was my age gap when I was on
The Bachelor, he was six years older than me.
Speaker 1 (21:35):
Yeah, what about how about for people who does better
after the show? Couples or like people that leave heartbroken
because I feel like the heartbroke for oh yeah, for Paradise.
Let's do Paradise.
Speaker 4 (21:51):
Yeah, I mean, Paradise has an insane success rate, like
absolutely insane. It is the show that's going to just
push out the most couples because also statistic on the
Bachelor of the Bachelorette, the maximum number of couples that
you can get is one because there's just one of
that gender. But Bachelor in Paradise it's pretty much fifty
to fifty, so you have a lot of potential couple pairings.
(22:13):
I do think, especially in recent years, we've seen a
lot of contestants that leave, like Becca and Thomas, Abigail
and Noah because they're not ready to commit at that point,
but then they keep dating and then they end up
you know, rekindling later. You know. I think I definitely
think the ending of Paradise to be able to like, well,
if you guys want to continue on fast this point,
(22:34):
you got to get engaged, and it's you know, it
is tough for a lot of couples to people to
make that decision. But it's just it's such a wildly
successful show data whise that even if you leave it,
like Kaylin and Dean, like they left part way through
the season, right and now they're married.
Speaker 2 (22:51):
In aspect, yeah, and they both have big social media followings. Yeah,
I mean they're also great on social But do you see, like,
if something crazy happens on the show, like let's go back,
I asked to Piper and Brendan right like, there was
a lot of talk around that, and I remember you
creating a lot of posts around that if a crazy
incident happens on the show, do you see your own
(23:14):
social media growth happen as well?
Speaker 4 (23:17):
Absolutely? And that was the craziest moment during Brendan and Piper.
I gained in twenty four hours fourteen thousand followers just
covering that. And it was so funny too, because I
have the most imported partner. He went out to go
get me balloons because I had hit like I think
it was like seventy thousand followers, and he went out
to go surprise me to get them. I had no
idea where he was going, and I honestly didn't even
(23:39):
notice him leaving the house because I was just like
on my phone, like creating content here because it is
like so my data too, especially with social media growth
during that time. If people didn't watch that season, Brennan
and Piper had kind of been seeing each other before
the season started to air, and Brennan was seeing Natasha
until Piper got there. And basically what happened in this
(23:59):
moment got caught in the hot mic were called out
on the beach, et cetera. Is that social media momentum
picked up and everybody was on this. I was not
calling for it, but a lot of people were making
content on unfollow Brendan and Piper and they were losing
thousands by the every few.
Speaker 3 (24:15):
Minutes and Natasha was gaining.
Speaker 4 (24:17):
Natasha was the opposite way. And actually my video popped
off because at this time, Loki was airing on Disney
Plus and that was a really popular show. I was
obsessed with it, so I took the theme song for
that and was like showing the chart changing over time.
It was so fun to cover that just data wise,
like it's really exciting when something like that happens. And
then my videos were blowing up as well, and I
also saw that like during Matt James season with the
(24:39):
controversies that happened there that blew up my account. But
it was really funny. My partner he went out to
go get the balloons and before he went back, I
passed seventy thousand and we got home. I was already
at seventy five thousand, and they were like the balloons
were wrong at that point to.
Speaker 3 (24:54):
The thought that count.
Speaker 4 (24:55):
It was pretty cool. But yeah, these whenever you see
these big moments that happened on the show, positive negative,
whatever they are, whenever they go viral, US content creators
also see them whenever we cover it.
Speaker 1 (25:07):
I'm going to assume based off of your father telling you,
you know, you should cover something that you enjoy, that
you enjoyed watching reality TV. Yeah, doing what you do now,
does that take away some of the enjoyment when you watch?
Speaker 3 (25:22):
Yeah, like when you're tracking or you ever like I'm
tired of this.
Speaker 2 (25:25):
Grandpa, Like I don't want to track follower kiults today.
Speaker 3 (25:28):
Yeah.
Speaker 4 (25:28):
Well, I have an amazing person on my team that
takes the screen time data, and that's what it was
like during So I've had people help me on and off.
So Back when I first started tracking screen time, it
was really hard on me because I was working as
a technology director. I ever saw a team of forty people.
It was a big school district, especially like this was
coming out of COVID. We were working on a big
(25:50):
project in our district, migrating our student information system. Like,
my life was really busy, and I'd basically work like
ten hours at my day job and then come home
and then then I would work on bachelor data. So
I've had amazing people have helped me along the way
with the screen time collection, but the times that I
took that on to do myself, it really it did
take away from it. It was like a four hour
(26:11):
job early on for me to do because it's an
Excel spreadsheet and it's a lot of stops start rewinding. Yeah,
And I know a lot of people have approached me
like why don't you just like machine learning like train
a thing, And it's like, well, this takes the human
element of figuring out like who, Like you have to
really discern who is the focus of this moment that
the audience is going to be focusing on, and then
(26:33):
how do we split it if it's really multiple people
in this moment or do we just do one second
every time it changes. It does take that human element
and that really did drain me for a while. I
will say it is tougher on seasons where I know
the spoiler and I'm not excited about who wins. That
kind of impacts it. I do. I always look forward
(26:56):
some day to be able to like watch a season
and not be spoiled. But it's really hard to as
a content creator for this show because so many people
will even like on my Instagram account. I haven't said
that the only people who can comment are people who
follow my page, because like, it does get pretty bad
with people just commenting spoilers. But I do really want
(27:17):
to watch the season someday without knowing the spoilers because
I do think that will change it. But I will
stay on the flip side. Sometimes I know the spoiler,
like Daisy, Daisy, Joey, Kelsey, Like that whole season I
knew Daisy Joey or Daisy and Kelsey were final too,
and based on their social media presence, I was like,
this is going to be an awesome season. Like I
got so much more excited for it. But I've had
(27:41):
my moments I think twenty twenty three was a tough year,
but also because I was seeing the data and like
social media growth was low, so I wasn't having a
lot of fun analyzing it. And every week it was like,
oh wow, the most growth we saw this week was
like eight hundred followers, and like back in the day,
we used to see like you know, like Joe, you
gain ten thousand followers overnight, Like, yeah, it does.
Speaker 1 (28:03):
That's got to be much more thrilling to like watch.
Speaker 3 (28:08):
Like you want to see anomalies.
Speaker 2 (28:10):
You want to see like highs and lows and like
big changes, I guess, versus like the creepy Crawley of
it all. But what do you think about them not
doing the Bacherette this year?
Speaker 4 (28:21):
Listen, I get it. I get it from the business perspective, right,
Like last last year was tough. There were you know,
we had Golden Bachelorette, we had gen season. You know,
we all saw what happened with certain people getting cast
on the show. You know, ratings have been tough the
last two seasons, so it makes sense for them to
(28:42):
kind of regroup. Let's figure out casting. How to make this,
you know, how to really get casting right, especially because
we saw casting get right for Joey season and we
saw how perfect and amazing of a season it was.
And it also makes me excited because it means that
there's more budget now that they can put into Bachelor
and Paradise, which is personally, I've always much more enjoyed
(29:02):
Bachelor of Paradise than the other shows. Like I do
love the other shows, but I love Paradise because it's
you get so many more potential couples from there, and
it's really exciting because so many ended up moving on
and getting married and having kids, and now we have
lots of Paradise babies and stuff. So I think it
makes sense from the business perspective. Personally, I miss it,
Like I would have loved to see a Bachelorette season
(29:25):
even if they had brought in, you know, there were
rumors that they were possibly going to bring on Victoria
f from Peter season. She would be so good man
that mess. It would have been so fun to cover
that season, like the way that that she just generated
so much fun mess back then, Like I would have
really enjoyed that, you know.
Speaker 2 (29:42):
And I also think I mean, like there's obviously exceptions
on either side of this, but she's been on The Bachelor,
she went far, she went all the way to Fantasy Sweet,
she's been on Paradise. I do think there's something to
be said for a lead that has experience being on
the show and like their ability to kind of bring
more to the position just because they've been on once
(30:02):
and went far or twice, you know, like Coulton.
Speaker 3 (30:05):
I think.
Speaker 1 (30:06):
I mean, I personally think if you bring if the
show and we were running out of time so we
got to wrap, But if the show brought Victoria Fuller
is the next Bachelorette, I think it would be the
biggest season they would have, maybe maybe ever, because I
think every I feel like ninety Bachelor Nation fans would
(30:30):
watch the season, and then you would get so many
new people as well. I think it would be great.
Speaker 3 (30:34):
That's what I would do if I throw it out
of his own stats.
Speaker 1 (30:36):
Yeah, yeah, just I'll just make a shit up here. Susanna.
Thank you so much for coming on our podcast.
Speaker 2 (30:42):
Yeah, before we let you go, is there anything else
you want to touch on or talk about?
Speaker 4 (30:46):
Yeah? Absolutely. I'm so excited for Paradise this summer. I'm
so excited to see what they're going to do what
they're going to shake up. Maybe they'll let the contestants
film content while they're their fingers crossed. I think that'd
be so fun. But yeah, and if people are new
here and if they haven't seen my page, check me out.
I also have Excel and Google Sheets courses. If you
guys are interested in learning how to use those platforms
(31:06):
in an actual fun way and not with boring people
on YouTube, you guys can come check that out. Actually,
I have a sale running right now too, so.
Speaker 2 (31:13):
Can you tell people where they can find that? And
then also your Instagram handles.
Speaker 4 (31:17):
Yep, it's just going to be in my bio. I'm
bachelor data across all platforms Instagram, TikTok, and then occasionally
on Twitter our guess x is what they call these days.
But yeah, come follow, have fun and send me your
data requests. I am always so excited when somebody finds
a new piece of data for us to analyze so
we can find some new trends.
Speaker 1 (31:37):
Awesome. And to our listeners, thank you guys for tuning
in the Batchler Happy Hour. Make sure you download and
subscribe to the podcast.
Speaker 2 (31:44):
Yeah, be sure to go follow about your data. She
truly posts the most engaging, cool, fun, exciting content if
you're interested in this stuff, and be sure to continue
listening and subscribing to Bachelor Happy Air as well.
Speaker 3 (31:55):
Thank you so much for listening.
Speaker 4 (31:56):
Bye,
Hosts And Creators
Joe Amabile
Susan Noles
Serena Pitt
Kathy Swarts
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