March 18, 2020 • 27 mins
It all began with a joke and twenty dollars. In 2005, Tina Craig started one of the first fashion blogs, BagSnob.com—without really knowing what a blog was. Truth be told, she was the first influencer Bobbi ever met before she had a clue what an influencer was. Now Tina has a major digital platform, designs bag collections with top designers, and has launched her own beauty brand, U Beauty. In their conversation, Bobbi and Tina talk about what the word “influencer” really means, how a start-up can become profitable, and why you don’t actually need to have a lot of money to be a “bag snob.”
For more from Tina, follow @ubeauty on Instagram and visit her online at www.theubeauty.com. For a free 3-6 day trial kit, visit https://theubeauty.com/pages/samplers.
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Episode Transcript
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Speaker 1 (00:02):
Beyond the Beauty is a production of I Heart Radio.
I'm your host Bobby Brown. I first met Tina Craig
over fifteen years ago. She was introduced to me as
a blogger before I knew what a blogger was. So
Tina Craig is the original influencer. She is also an
(00:26):
entrepreneur who started her blog many years ago with twenty dollars.
The idea of an influencer is someone who actually has
some influence on you, whether it's what they're eating, what
they're wearing, it's an influencer is someone that you could
learn from. I think the word influencer has gotten a
little bit of negative reviews. But having an influence, especially
(00:50):
if it's a good influence, I think is such a
great thing. And I love social media and Instagram because
you really get to learn a lot and you get
to be inspired, whether it's travel, food, and being an influencer.
I think there also comes to responsibility. Tina Craig has
one of the largest platforms today. She not only has
(01:12):
had her own bagline, she has an amazing magazine that
talks all about clothes and fashion. She now has a
line of skincare. She also has an influencer agency, and
who knows what else Tina is working on. But what
I love most about Tina Craig is she's someone that
keeps reinventing herself and she is unstoppable. How she became
(01:36):
an entrepreneur and what everyone out there could learn from
her because Tina is not afraid of anything. She is fearless.
Here is my conversation with the one and only Tina
Craig of the blog bag Snob. Welcome to the podcast,
Tina Craig, give everyone who's listening a little bit of
(01:57):
a background of who you are and what you've done. Hi, Bobby,
and thank you for having me. Okay, so, bag snob
dot com is a website I started almost fifteen years ago.
Fifteen years ago, I know, back then, when blog was
a dirty four letter word, I had to pretty much
sneak my way into everything, I think, including your office.
(02:18):
The first time we met, I'll never forget it. Our
mutual PR friend Hamilton's South said, we're would you meet
with this influencer Tina Craig? And I said, what is
an influencer? Back then, I was called a blog or blogger.
I'm like, what is a blogger? And He's like, just
meet her. I'm like okay. It was like, you have
twenty minutes with Bobby. Don't ask for photos, don't ask
(02:39):
her to dear makeup. And then by the time she
came in and we said hello, she was like, get
somebody to get my makeup on. I know she's gonna
want a photo. You're not going anywhere, and Veronica was
very very nervous because f bombs are dropping. And I
stayed for three hours and you were like, don't leave.
I have a meeting. Can't you just hang out? Do
you want to get your nails done? You want to
get your makeup done? It was definitely love at first.
(03:00):
It was was that fifteen years ago. No, that was
about twelve or thirteen years ago. I had been blogging
for about a year or two and I met Hamilton's
and I was so excited. But before that, even though
when I first started blogging, I flew myself to New
York City, I bought a ticket for this AMEX forum
that you were speaking at because I had been stalking
you since college, and I'm like, I have to go
(03:21):
see Bobby Brown. And I had a newborn baby, and
I told my husband, I'm gonna take the baby with me.
My friend's gonna watch him while I goes listen to
Bobby Brown speak. This is really important to me. So
I flew to New York and I remember watching you
and you were just saying like, just do it. You know,
it doesn't matter, You'll figure it out later. And I
went back to my hotel room and I launched beauty
snob dot com, my second blog, and I remember like,
(03:44):
everyone's like, are you crazy? You're gonna do two blogs?
And I just kept going until I had six blogs
at one time. So, first of all, I did not
see the true story, and I did not know that story.
And the the amex on stage thing was me, Kate
Spade and Andy You interviewed by Ellen to J. Yes, yes,
it was the highlight of my life. It was a
highlight for me too. It was pretty cool. It was
(04:06):
pretty cool. That was years ago. Yeah, so all right,
bag Snob beauty Snob, Now we're talking about what bag
Snob is. It was a blog started out of the
love of handbags in fashion, and I had just had
a newborn baby, and my college friend found herself in
a similar situation where I used to be an MTV VJ.
And I had my own licensing company in Asia, and
(04:26):
then I found myself sitting in suburban Texas, right outside
of Dallas with a newborn, and I knew I didn't
want to go back to work. I couldn't leave him.
I was obsessed. And but then I wanted to do
something because I was obsessed every day with when he ate,
when he pooped, and I was like, Okay, I've got
to do something with my life. And so I started
shopping all the time. I thought, Okay, this will be fun.
(04:48):
And I was sending a lot of bags to my
college friend and calling her house constantly back when we
had answering machines, and her husband is a software engineer,
and he called me back one day and said, you're
a psychopath. You left a twenty minute message about a handbag.
Who does that? Start a blog? Leave me out of
the conversation. And we're both like, what's a blog that.
I'm like, I don't like that word. It's so weird.
(05:10):
I don't want to do it. And he's like, it's
just an online journal. You guys can write to each
other when you have time. It's like a board, a
memo board. I'm like, oh, fun, okay, but the whole
world sees it. He's like if you're lucky, and we're like, okay.
So he said to us, like give me twenty bucks,
ten dollars, and he's like, you guys are such bags snobs.
You know, back in two thousand five, people use the
word snob for a passion or a hobby, and it
(05:32):
was like, oh, he's a coffee snob, he only goes
to this place, or she's a wine snob. And so
we thought that was a funny name because we're the
furthest from snobs. I will talk to anybody that is true,
that is true, right, you can't shut me up. So
it was ten dollars to buy the name bag snob,
ten dollars to host it, and he threw up some
Google ads. I didn't even know what google ads were,
and a month later we had made like four dollars
(05:54):
from these ads. And being you know, entrepreneurial USC Business school,
we both said, on my gosh, can we make money
at this this thing called a blog. It's so we
were anonymous. It was just a little journal. We would
just you know, right about bags. We wanted to buy bags.
We had bags, we love bags. We hated, no holds barred,
just we're really really you know whatever. We wanted to say.
(06:14):
Next thing, you know, I said, maybe we should get
some ads on here, and then I reached out, you know,
whenever I was invited to Neem and Marcus for these
fancy Lynchons, ladies who you know, shop go to, so
I would ask him, do you want to buy an ad?
Do you want to buy an AD? And Barney's was
still in Dallas at the time, and so we were
the first blog Barney's ever bought an AD on just
because you know, you don't say no to Tina. You
(06:35):
don't say no to Tina. Yes, that is correct, just
like Bobby, we'd be my friend. We'll be my friend.
I literally said that until she finally was worn down
like okay, fine, you can have my number. But bags
not predate social media? So how was social media change
things for you? You know, that was a turning point
because we were anonymous on our site for a long
time until British folk reached out and asked us to
(06:57):
do a feature on us, and and Twitter happened because
on this side was always about bags, and if I
talked about my family, it was the boy was with
me and that's that was it. And through Twitter, I
think my personality was able to come through and I
loved it. I was like, oh my gosh, this is
so fun. So social media really propelled my personality, I think,
(07:18):
to the readers to have to be able to be
because at the time people kind of were like, okay
that everybody was starting a blog. And by two thousand nine,
you know, four years in, you know, there were these
fashion bloggers who just took photos of themselves and posted
on the blogs. And I didn't do that, and we
didn't want to do that because, you know, we were
like Internet, it's a scary place. Let's stay anonymous and
not post our faces, and don't let anyone know our
(07:39):
baby's names and might come and steal our babies. You know,
this is two thousand five. Who knew that I'd be
like geo tagging, this is where I'm gonna be. Come
see me at that time, you know, come kidnap me.
So social media did that. It kind of brought our
personalities out, allowed people to see who we were, and
it did so much and then really brands wanted to
(08:00):
work with us then because it wasn't as crazy and
scary to be anonymous bloggers just bashing your bag, calling
it like a giant staper or a sea monster. Yeah,
and so you started with this blog and all of
a sudden you started your own handbag company. You've done
partnerships with some of the best you know, handbags out
there as product Like, how did that all happen? Why
(08:23):
didn't do any collaborations with product by products? So what
happened was through Twitter. Aliza lickt dk YPR girl tweeted
at me the first time any PR girl like confronted
me in public other than sending crazy emails and leaving
crazy messages on our answering machine. She said, hey, bag snob,
had you never taken a bad photo before that bag
you just bashed and called a ce monster? It was
(08:44):
just a bad photo. Whien you look at it again
in person? So I'm like, fine, I was so scared
she sent it and I'm like, I still don't like it.
And then so she showed me another bag and like,
I still don't like that. Finally I said, just really
balls in my head. I'm like, why don't I just
come design a capsule collection for Donna Karen? And then
she was like, oh, that's interesting, but do you know
how to design bags? And I said yes. She's like, oh,
(09:06):
but can you actually design a collection, not just change
the color of something. I'm like, yes, you know, I
just I always say yes, as you know me, I'll
figure it out later. I learned that from Bobby. But
you had no idea, right, I had no idea. No.
I knew I liked bags. I knew I like to,
you know, buy bags and study bags. But I figured,
you know, I've probably been obsessing over bags since I was,
(09:26):
you know, a very little girl. So I was like, okay,
I can do this. So that d k Y collab
was one of the first ever done by a blogger
and a big you know brand, and she thought we'd
just do it for marketing for fun, but it was
so killer that we went to market with the Netaporte
picked it up. Is sold out, like three of the
styles sold out in I think hours, and then after that,
(09:48):
just you know, I would just reach out to brands
I liked. I'm like, hey, can I do a collaboration
with you? And people are like, okay, I don't say
no to her, She'll just keep bothering you. And yeah,
I think persistence, And since then I've done I've designed genes,
I've designed a line of jewelry. Now I've got collaboration
with Nancy Gonzalez that's ongoing. How many bags do you own?
(10:09):
You know? At one point I think I probably had
about hundred hundred fifty maybe, But since then, I donate
bags so much, and everyone calls me. Everyone knows to
call me to donate. I donate to the Salvation Army,
I donate to the American Red Heart Association. I don't
need to anybody who asks, like whatever I can, and
I give away to the girls in my office. I
give away to friends. Usually when people come over, they
(10:31):
leave with a bag. I mean a real handbag, not
just a paper bag. So now I've whittled it down
to probably under eighty. You know when PR companies used
to just send me stuff and like, let me choose.
Let's be really conscious about what if I If I
love it, I'll use it. Don't just send me stuff unsolicited.
So now there's some more they're like, what would you
like to choose? You know, do you want anything from
the season? And I'll use it if I love it.
(10:53):
And then when I'm done using it, I give it
away to one of the girls in my office. Do
you have a go to bag or does it change
all the time? Changes all the time. I'm you know,
I used to be very emotionally attached to my bags
until I had my child. And then when that child
turned five and he was playing in my bag closet
and grabbed a burke into stuff it full of power rangers.
I said to him, don't do that. That's mommy's bag.
It's very expensive. And he looked at me, looked at
(11:14):
all the bags. He was like, you have so many
bags and none of them can hug you back like me,
gave me a hug, walked off with my burke, and
I'm like, okay, that's now a storage bag for transformers
and power rangers. Great, Oh my god? Do you still
call him the boy in public guests? I don't allow
his name to be out and drives him crazy because
now he's fifteen, he wants to be insta famous or
TikTok famous, and I won't. So will you just tell
(11:37):
me about TikTok because that's oh my god, figured out? Yeah,
what is it? Because everyone's like, you have to do
a TikTok. I'm like, I don't even know what it is.
It's literally short form video, very much how Vine was,
but there's all these editing tools, so it looks like
you sat in some expensive studio and made these videos
of yourself. And it's mostly young kids live sinking the
gen zars, Like most people on there are fifteen and
(11:58):
seventeen years old. And you can do anything. You can
lip sync, you can edit a fun video, you can
just talk. You know, it's it's all video form, but
it's not just images, and kids love it and it's
like you can do it for fifteen seconds a minute.
It comes from China. It's called doeing in China. It's
the only social media form that is allowed in China
(12:20):
because Facebook, Twitter, and Instagram are banned. Can't we do
it together if we're not in the same room. Yeah,
we can slice it. Yeah we can. We'll do it later. Yeah,
we'll do a funny video and we'll splice it. I
have good all of fifty six followers. I just want
you to know I'm really TikTok famous. But apparently you
just need one video to go on the f y
(12:40):
P which is for your page, which is their Explorer page,
and overnight you can have a million followers. So the
kids all do all these crazy stunts, like my son's
friend has someone pushed him through a drive through in
and out in a shopping cart and that one viral
and he got a hundred thousand followers, and you know,
it's crazy good I have. I have some ideas. Oh yeah, yeah,
it's like Instagram in the early days, so we can amass.
(13:03):
But it's really fun and brands are very interesting. Everyone's
talking about it. I've been on it for a long time.
I haven't been able to get past that fifty six marks.
So maybe you can help me. You want someone famous
is on with me? Yeah, totally, totally. Okay, So I
(13:25):
think I got the bags down to uh, you know,
to an understandable thing. But do you need to have
a lot of money to be a bag snob? Absolutely not.
I've always said money is not indicative of good taste
or class. It's sometimes inverse relationship. But I think having
snobby taste is just having certain, you know, a taste
(13:46):
level that you like. So you don't have to have
a lot of money to be a bag snob. Whatever
I always tell people, whatever you can afford if your
budget is fifty dollars a hundred dollars by the best
bag you can in that range, instead of buying like
ten or twenty bags by bag. Do you know what
I mean? Didn't you want to create a line of
more affordable bags? Oh? Yeah, sixty eight dollars a hundred dollars.
(14:08):
It was on hs N snob Essentials, and people like
Sarah Jessica Parker carried it because you know, when I
sent it to them, They're like, oh, it must be great.
It's from bag Snob. And then when they realized that
price point was so good, they loved it even more
that somebody made something accessible and called it snobbed. And
are those bags still available? No, because we did it
for many years actually, and it was, you know, back
(14:29):
and forth flying to Tampa, and so we stopped doing it. Okay,
So you are not someone that rests on your laurels.
And now you have come into the beauty industry. You've
been writing about beauty for so many years, you've been
a you know, hired by beauty companies, and now you
have just launched your own amazing products. So tell me
about that. You beauty well for the last decade. Really,
(14:53):
I've been suffering, along with many other women and men,
from cosmetic confusion. At one point, for many years, I
was using thirteen products twice a day, and traveling with
me was such a pain in the butt for even myself,
Like I hated myself. I hated being me everywhere I
went because I thought, if I didn't have that one product,
oh my god, fomo, I'm not you know, I'm not
(15:14):
going to look good. And so I was so sick
of it, and I thought we could put a man
on the moon. Why can't we have a product that
delivers what you want where you want. Everything's about AI
and smart. This is smart that you know your stove
cooks by itself, your car drives itself. Why can't we
have a cream that did that? I would always ask people,
and in the skincare industry might have been asked you,
and every would look at me and laugh and be like, okay,
(15:35):
whatever you know. Dream on. And then by chance I
was having drinks with a longtime friend who had been
the skincare industry for years and years and family like
for generations too, and I told them my dream, and
she and her husband were like, you know our lab
in Italy's a medical grade lab, one of the best
in the world. We could probably help you with that,
And I thought, are you kidding me? Really? How? What?
(15:57):
And so that started the conversation. And basically what the
lab scientists had invented is a sphere we can now
call it the Siren capsule, and in this capsule is
filled with our proprietary blend of active ingredients. As you know,
active ingredients can help you look younger by resurfacing works
full leading. It's so good for the skin where it's damaged,
but it could possibly damage healthy cells. And so by
(16:20):
containing it all in the sphere called the Siren capsule,
the actors are not released everywhere. It's only released get
this where you have damage, how because it draws damage,
causing free radicals to it. That's what we call the sirens,
like the call of the siren. And because we've made
it more attractives, so basically free radicals. For anyone who's listening,
(16:41):
it's just bad cells that are damaged and they're frenetically
all over you. You know, whether if you've smoked at
one point in your life, if you have sent damage
as you age, they multiply, and so these free radicals
they're just looking to steal healthy molecules. They're eating up
healthy skin cells along their way, damaging everything in their path.
So we've made our compound, the molecule called Siren, even
(17:02):
more attractive to the free radical, so it's attracted to
it first, so we draw all the free radicals to us.
When the free radicals start chewing through the enzyme membrane
of this capsule, that's when the actives are releasing all
the fund begins. We neutralize the free radical, reverse the
damage it's done in that area, and that's why we
literally start aging backwards. And you've used in people who
(17:24):
are super sensitive as I am. I've never been able
to use RETINALD products because I always get red. I
get irritation, and that's what happens when harsh actives are
touching your healthy cells. So for me, it was a
game changer, and I thought, oh my gosh, so I
need to test it on all my friends. I started
handing out to anybody who wanted to have, you know,
better skin, and it was influencers, supermodels. I would run
(17:44):
into at shows. I'd be like, do you want to
try this? Don't try this. And again people just said
yes because they don't want to say no to me
because I'll bother them for the next ten years of
their life. And and so everyone, editors, people were trying it,
and I had everyone trying it from eighteen year olds
to seventy year old because I thought, you know, everyone
talks about inclusivity, but when you look at inclusivity right
now in the fashion and beauty industry, it's beautiful young
(18:07):
twenty five year old model size zero, but different skin color.
To me, that's not inclusivity. Inclusivity is including genders, people
of different ages, people have different ethnic, cultural backgrounds, all
of it. And so it's really important that when we
started our clinical research, which is what I really spent
all of our money on, I didn't want to. I
didn't buy any ads. I've never I still haven't. When
we launched, there was no ads. My friends hosted it
(18:28):
came for free just to support me. So I've been
really lucky. And all the money was spent on clinical research,
on the product and on clinical trials. So we hired
a bunch of people to try it, and one grandmother
came with her granddaughter to the casting call, and we said, hey,
do you think you want to try this? And she's
like sure, and she had the most amazing result. But
her granddaughter had resurfacing with her you know, teenage Actnew Wars.
(18:51):
She had tightening. And it was crazy how everyone was
able to use it regardless of your skin type, yet
everyone gets something different from it. And so I just
knew people were going to love this product and they
have and I'm so grateful. We sold out the first
three deliveries to nata Porte, which is it's exclusive there. Yeah,
where could people find it? Netaporte where else? The U
(19:12):
beauty dot Com through our own site. Na Porte is
exclusive for six months, so they'll be exclusive and then
after that it will be like wide open world. So
Netaporte dot com. Yes. Oh, and also do you wanna
check her spot in New York and Dallas both sell
it as well in online. Let's talk for a second
(19:38):
just about the world of influencers and your life is
an influencer, because yes, the bloggers turned into influencers and
you have been relevant for over fifteen years, which honestly,
Tina is amazing. And now the people I used to
blog with, they're all gone now yeah, no, I mean
it's it is amazing. And you are someone that has
you know, grown, you even have an agency now and
(20:00):
influencer agency. Yes, talk about daily life as an influencer
and then talk about the agency. You know. The word
influencer is always so funny to me because I was
reading this article how Shakespeare was an influence or anybody
who was influenced. So just real quick, I made fifty
thousand sample packheads when I launched you Beauty because I
wanted to treat everybody as an influencer. Anybody who wanted
to try free sample could and that like went out
(20:22):
that first hour people signed up. And being an influencers
just means that you're probably a little bossing, like telling
people what to do and you know, share everything, and
as an influencer by profession. Every day I wake up,
the first thing I check is Instagram. I'll admit it.
I'll even wake up twenty minutes earlier just so I
(20:42):
can check on my Instagram, check my email, check my
eye message. And I get up. I wake my son up,
I make him breakfast. I make him a hot breakfast
every morning when I'm in town, get him off to school,
and if I have to go to the office, I'll
change before if not, Like right now, I'm in my pajamas.
It's a great thing about social media, and it's also
a very lonely profession. You know, you don't go into
(21:02):
a professional office with a lot of colleagues unless you
hire a team and a lot of people. When you start,
like I did, you can't afford a p A and
you know, a team of staff to follow you around.
A lot of young people who want to get into this,
they have to know it's very isolating and you have
to have the kind of personality that can be really disciplined.
So I started. I have a home office, and if
that door is closed, everyone knows not to bother me.
(21:24):
But other than that, I'm free game all day long
for anybody. When my son was small, he could run
into my office run out, but if that door was closed,
he would just sit by with you know, holding his toys,
waiting for me to be done. And so it takes
a lot of discipline to be an influencer. And I
think it's such a misconception when people think, oh, all
they do sit around take photos of themselves. Um that
to which I always respond with while Wall Street Journal
(21:45):
did feature me on the front page and say that
this is the Picasso of selfies, you know. So it's
just that people don't see what you do behind the scenes.
All it takes that to get that photo just right,
or to share a story. And so I really wanted
to and torks just like you have done with so
many people that come in your past, including myself. Oh
my favorite quote from Bobby was when I told her
(22:07):
I wanted to buy this other bag and it was
really expensive. Do I need another one? She looked at
me like I was really the dumbest person on earth
and said, just go make more money. Oh my god,
you're right. Do you remember this. I was one of
the one of my visits. We're having lunch or something,
and You're like, just go make more money, go buy
it, and and I'm like, okay, great. Bobby said I will
buy it, and I bought it, And so I wanted
to mentor. I see all these people joining into the
(22:29):
game and not not really strategizing and not treating it
like a business. And I think that's the reason I've
lasted so long. I treated it as a business from
the beginning, even though it was a hobby and it
was a passion, but I loved what I was doing. So,
and what's the name of your agency? State five. It's
my very brainy, smart former attorney partner thought of that
name because it's a soliloquy for the government has like
(22:51):
the first estate, the second estate is my guest journalists,
traditional media, TV media. The fifth estate refers to digital creators, bloggers,
and so we thought it was Stay five. Very cool. Yeah,
So we launched that about two years ago and we
signed diet Product and another influencers our first and it
just grew. Now we're capped where we got a team
(23:11):
of twelve. We have fifty influencers, but we're not gonna
we don't want anymore beyond that because I wanted to
do things differently. I was watching how agencies were starting to,
you know, just sign anybody and pull anybody in, and
you have hundreds and hundreds in your stable, and is
anyone really getting this strategies and the attention they need.
So I'd rather have fifty and grow each of them
(23:32):
to be amazing instead of like, well, let's sign two
hundred and see which one hits. I don't know how
you sleep. I don't know how you you know, calm
yourself down. But I would like to now ask you
the speed round. Okay, first question cocktail of choice, vodka, soda,
alignment a lemon. What is the last thing you ate?
Bone broth? I made this morning? You made it this
(23:53):
morning and ate it this morning? No, I made it
yesterday and today was the second day, and so I
had a bulk because I wasn't feeling too because I
had a voice soda last night. So I had to
have my bone box one or two to you know me? Well,
I don't think you could have one. You know. That's
why I always I think it's the serving is too.
You know how they say women can only have one
(24:13):
drink a day and seven drinks a week. I'm like,
can I just do that in two days? Or if
you go to my golf club, the drink is probably
about five five shots, But and I only had one drink? Yeah,
mine too. What new brand do you have your eye on?
Really am thinking of right now? Is hunting season? I
just looked at their bags. It's very clean. I like it.
I think you'll like A tune is really accessible the
(24:34):
price points considering in their exotics. Do you ever wear clogs. No,
but I wear oh I do, I Gucci cloth. I
wear birken stocks every day. I was wearing them and
then just changed out of them to come into the office.
I love birken stocks. Mine has fur inside. Oh I
need to get that. Yeah, they're very cozy. What's your
favorite trend right now? Style trend? My favorite style trend
(24:55):
is probably the monochromat look that Sally la Plante has
been doing so well, where you know, it's fabulous. I've
been buying a lot of her stuff. Do you know
about Sally laplant I don't. Oh my god. It'll make
sure people look taller, and it makes tall people look
even taller. Sally what's her last name? La plant l
(25:16):
A p O I N t E. I love her clothes.
She kind of started that whole, like everything's one wash
of color. It's I think it's so flattering, so chic,
and everything matches. You don't have to think about it.
I'm barely five foot tall. I lie in sam five
one though. I have one doctor that measures me and
I'm five in a quarter, so I keep going back
to that doctor. But I'm really five ft tall, so
(25:38):
that's me. I used to be five in half an inch,
but I think I've shrunk because they were like, you're
barely five foot now, you're just right at the mark.
I'm like, I would get a different doctor, but so
I'm gonna get a different dog. Yeah. I I could
continue this conversation for days and days, and a lot
of things I want to talk about offline. So thank
you so much for in your pajamas talking to me
(25:59):
on the podcast. And tell everyone listening where they could
get more of Tina Craig and bag Snob you Beauty.
Where could they find you? Well, on Instagram it's at
you Beauty and at bag Snob and if you want
to go to our website, it's the you Beauty dot
com and you'll find me everywhere. I'm very friendly, d
(26:21):
m me. I'll talk to anybody. I literally have long
conversations with strangers all the time. People are asking me
for advice all the time. Someone just told me that
this happened that I was like, wait, should I be
giving her advice or tell her to like psychiatrists? We
get paid for that influence business influencers. So you know, yes,
you are, sir. We talked about signing you. You're in
my closet. My you, beauty, I keep in my closet
(26:43):
because if I forget to do it in the bathroom,
I make sure when I get dressed, I put it
on my skin, so I am a believer. Oh good.
And make sure you're using a sunscreen after if you're
using it during the day. You didn't tell me that
my gosh active sunscreen every day? Okay, arting today anyways,
Thanks Tina, I'll talk to you soon. Thank you, Bobby, Yes,
(27:04):
thanks for having me by. For more podcasts from I
Heart Radio, visit the I Heart Radio app, Apple podcast,
or wherever you listen to your favorite shows.
Beyond the Beauty is a production of I Heart Radio.
I'm your host Bobby Brown. I first met Tina Craig
over fifteen years ago. She was introduced to me as
a blogger before I knew what a blogger was. So
Tina Craig is the original influencer. She is also an
(00:26):
entrepreneur who started her blog many years ago with twenty dollars.
The idea of an influencer is someone who actually has
some influence on you, whether it's what they're eating, what
they're wearing, it's an influencer is someone that you could
learn from. I think the word influencer has gotten a
little bit of negative reviews. But having an influence, especially
(00:50):
if it's a good influence, I think is such a
great thing. And I love social media and Instagram because
you really get to learn a lot and you get
to be inspired, whether it's travel, food, and being an influencer.
I think there also comes to responsibility. Tina Craig has
one of the largest platforms today. She not only has
(01:12):
had her own bagline, she has an amazing magazine that
talks all about clothes and fashion. She now has a
line of skincare. She also has an influencer agency, and
who knows what else Tina is working on. But what
I love most about Tina Craig is she's someone that
keeps reinventing herself and she is unstoppable. How she became
(01:36):
an entrepreneur and what everyone out there could learn from
her because Tina is not afraid of anything. She is fearless.
Here is my conversation with the one and only Tina
Craig of the blog bag Snob. Welcome to the podcast,
Tina Craig, give everyone who's listening a little bit of
(01:57):
a background of who you are and what you've done. Hi, Bobby,
and thank you for having me. Okay, so, bag snob
dot com is a website I started almost fifteen years ago.
Fifteen years ago, I know, back then, when blog was
a dirty four letter word, I had to pretty much
sneak my way into everything, I think, including your office.
(02:18):
The first time we met, I'll never forget it. Our
mutual PR friend Hamilton's South said, we're would you meet
with this influencer Tina Craig? And I said, what is
an influencer? Back then, I was called a blog or blogger.
I'm like, what is a blogger? And He's like, just
meet her. I'm like okay. It was like, you have
twenty minutes with Bobby. Don't ask for photos, don't ask
(02:39):
her to dear makeup. And then by the time she
came in and we said hello, she was like, get
somebody to get my makeup on. I know she's gonna
want a photo. You're not going anywhere, and Veronica was
very very nervous because f bombs are dropping. And I
stayed for three hours and you were like, don't leave.
I have a meeting. Can't you just hang out? Do
you want to get your nails done? You want to
get your makeup done? It was definitely love at first.
(03:00):
It was was that fifteen years ago. No, that was
about twelve or thirteen years ago. I had been blogging
for about a year or two and I met Hamilton's
and I was so excited. But before that, even though
when I first started blogging, I flew myself to New
York City, I bought a ticket for this AMEX forum
that you were speaking at because I had been stalking
you since college, and I'm like, I have to go
(03:21):
see Bobby Brown. And I had a newborn baby, and
I told my husband, I'm gonna take the baby with me.
My friend's gonna watch him while I goes listen to
Bobby Brown speak. This is really important to me. So
I flew to New York and I remember watching you
and you were just saying like, just do it. You know,
it doesn't matter, You'll figure it out later. And I
went back to my hotel room and I launched beauty
snob dot com, my second blog, and I remember like,
(03:44):
everyone's like, are you crazy? You're gonna do two blogs?
And I just kept going until I had six blogs
at one time. So, first of all, I did not
see the true story, and I did not know that story.
And the the amex on stage thing was me, Kate
Spade and Andy You interviewed by Ellen to J. Yes, yes,
it was the highlight of my life. It was a
highlight for me too. It was pretty cool. It was
(04:06):
pretty cool. That was years ago. Yeah, so all right,
bag Snob beauty Snob, Now we're talking about what bag
Snob is. It was a blog started out of the
love of handbags in fashion, and I had just had
a newborn baby, and my college friend found herself in
a similar situation where I used to be an MTV VJ.
And I had my own licensing company in Asia, and
(04:26):
then I found myself sitting in suburban Texas, right outside
of Dallas with a newborn, and I knew I didn't
want to go back to work. I couldn't leave him.
I was obsessed. And but then I wanted to do
something because I was obsessed every day with when he ate,
when he pooped, and I was like, Okay, I've got
to do something with my life. And so I started
shopping all the time. I thought, Okay, this will be fun.
(04:48):
And I was sending a lot of bags to my
college friend and calling her house constantly back when we
had answering machines, and her husband is a software engineer,
and he called me back one day and said, you're
a psychopath. You left a twenty minute message about a handbag.
Who does that? Start a blog? Leave me out of
the conversation. And we're both like, what's a blog that.
I'm like, I don't like that word. It's so weird.
(05:10):
I don't want to do it. And he's like, it's
just an online journal. You guys can write to each
other when you have time. It's like a board, a
memo board. I'm like, oh, fun, okay, but the whole
world sees it. He's like if you're lucky, and we're like, okay.
So he said to us, like give me twenty bucks,
ten dollars, and he's like, you guys are such bags snobs.
You know, back in two thousand five, people use the
word snob for a passion or a hobby, and it
(05:32):
was like, oh, he's a coffee snob, he only goes
to this place, or she's a wine snob. And so
we thought that was a funny name because we're the
furthest from snobs. I will talk to anybody that is true,
that is true, right, you can't shut me up. So
it was ten dollars to buy the name bag snob,
ten dollars to host it, and he threw up some
Google ads. I didn't even know what google ads were,
and a month later we had made like four dollars
(05:54):
from these ads. And being you know, entrepreneurial USC Business school,
we both said, on my gosh, can we make money
at this this thing called a blog. It's so we
were anonymous. It was just a little journal. We would
just you know, right about bags. We wanted to buy bags.
We had bags, we love bags. We hated, no holds barred,
just we're really really you know whatever. We wanted to say.
(06:14):
Next thing, you know, I said, maybe we should get
some ads on here, and then I reached out, you know,
whenever I was invited to Neem and Marcus for these
fancy Lynchons, ladies who you know, shop go to, so
I would ask him, do you want to buy an ad?
Do you want to buy an AD? And Barney's was
still in Dallas at the time, and so we were
the first blog Barney's ever bought an AD on just
because you know, you don't say no to Tina. You
(06:35):
don't say no to Tina. Yes, that is correct, just
like Bobby, we'd be my friend. We'll be my friend.
I literally said that until she finally was worn down
like okay, fine, you can have my number. But bags
not predate social media? So how was social media change
things for you? You know, that was a turning point
because we were anonymous on our site for a long
time until British folk reached out and asked us to
(06:57):
do a feature on us, and and Twitter happened because
on this side was always about bags, and if I
talked about my family, it was the boy was with
me and that's that was it. And through Twitter, I
think my personality was able to come through and I
loved it. I was like, oh my gosh, this is
so fun. So social media really propelled my personality, I think,
(07:18):
to the readers to have to be able to be
because at the time people kind of were like, okay
that everybody was starting a blog. And by two thousand nine,
you know, four years in, you know, there were these
fashion bloggers who just took photos of themselves and posted
on the blogs. And I didn't do that, and we
didn't want to do that because, you know, we were
like Internet, it's a scary place. Let's stay anonymous and
not post our faces, and don't let anyone know our
(07:39):
baby's names and might come and steal our babies. You know,
this is two thousand five. Who knew that I'd be
like geo tagging, this is where I'm gonna be. Come
see me at that time, you know, come kidnap me.
So social media did that. It kind of brought our
personalities out, allowed people to see who we were, and
it did so much and then really brands wanted to
(08:00):
work with us then because it wasn't as crazy and
scary to be anonymous bloggers just bashing your bag, calling
it like a giant staper or a sea monster. Yeah,
and so you started with this blog and all of
a sudden you started your own handbag company. You've done
partnerships with some of the best you know, handbags out
there as product Like, how did that all happen? Why
(08:23):
didn't do any collaborations with product by products? So what
happened was through Twitter. Aliza lickt dk YPR girl tweeted
at me the first time any PR girl like confronted
me in public other than sending crazy emails and leaving
crazy messages on our answering machine. She said, hey, bag snob,
had you never taken a bad photo before that bag
you just bashed and called a ce monster? It was
(08:44):
just a bad photo. Whien you look at it again
in person? So I'm like, fine, I was so scared
she sent it and I'm like, I still don't like it.
And then so she showed me another bag and like,
I still don't like that. Finally I said, just really
balls in my head. I'm like, why don't I just
come design a capsule collection for Donna Karen? And then
she was like, oh, that's interesting, but do you know
how to design bags? And I said yes. She's like, oh,
(09:06):
but can you actually design a collection, not just change
the color of something. I'm like, yes, you know, I
just I always say yes, as you know me, I'll
figure it out later. I learned that from Bobby. But
you had no idea, right, I had no idea. No.
I knew I liked bags. I knew I like to,
you know, buy bags and study bags. But I figured,
you know, I've probably been obsessing over bags since I was,
(09:26):
you know, a very little girl. So I was like, okay,
I can do this. So that d k Y collab
was one of the first ever done by a blogger
and a big you know brand, and she thought we'd
just do it for marketing for fun, but it was
so killer that we went to market with the Netaporte
picked it up. Is sold out, like three of the
styles sold out in I think hours, and then after that,
(09:48):
just you know, I would just reach out to brands
I liked. I'm like, hey, can I do a collaboration
with you? And people are like, okay, I don't say
no to her, She'll just keep bothering you. And yeah,
I think persistence, And since then I've done I've designed genes,
I've designed a line of jewelry. Now I've got collaboration
with Nancy Gonzalez that's ongoing. How many bags do you own?
(10:09):
You know? At one point I think I probably had
about hundred hundred fifty maybe, But since then, I donate
bags so much, and everyone calls me. Everyone knows to
call me to donate. I donate to the Salvation Army,
I donate to the American Red Heart Association. I don't
need to anybody who asks, like whatever I can, and
I give away to the girls in my office. I
give away to friends. Usually when people come over, they
(10:31):
leave with a bag. I mean a real handbag, not
just a paper bag. So now I've whittled it down
to probably under eighty. You know when PR companies used
to just send me stuff and like, let me choose.
Let's be really conscious about what if I If I
love it, I'll use it. Don't just send me stuff unsolicited.
So now there's some more they're like, what would you
like to choose? You know, do you want anything from
the season? And I'll use it if I love it.
(10:53):
And then when I'm done using it, I give it
away to one of the girls in my office. Do
you have a go to bag or does it change
all the time? Changes all the time. I'm you know,
I used to be very emotionally attached to my bags
until I had my child. And then when that child
turned five and he was playing in my bag closet
and grabbed a burke into stuff it full of power rangers.
I said to him, don't do that. That's mommy's bag.
It's very expensive. And he looked at me, looked at
(11:14):
all the bags. He was like, you have so many
bags and none of them can hug you back like me,
gave me a hug, walked off with my burke, and
I'm like, okay, that's now a storage bag for transformers
and power rangers. Great, Oh my god? Do you still
call him the boy in public guests? I don't allow
his name to be out and drives him crazy because
now he's fifteen, he wants to be insta famous or
TikTok famous, and I won't. So will you just tell
(11:37):
me about TikTok because that's oh my god, figured out? Yeah,
what is it? Because everyone's like, you have to do
a TikTok. I'm like, I don't even know what it is.
It's literally short form video, very much how Vine was,
but there's all these editing tools, so it looks like
you sat in some expensive studio and made these videos
of yourself. And it's mostly young kids live sinking the
gen zars, Like most people on there are fifteen and
(11:58):
seventeen years old. And you can do anything. You can
lip sync, you can edit a fun video, you can
just talk. You know, it's it's all video form, but
it's not just images, and kids love it and it's
like you can do it for fifteen seconds a minute.
It comes from China. It's called doeing in China. It's
the only social media form that is allowed in China
(12:20):
because Facebook, Twitter, and Instagram are banned. Can't we do
it together if we're not in the same room. Yeah,
we can slice it. Yeah we can. We'll do it later. Yeah,
we'll do a funny video and we'll splice it. I
have good all of fifty six followers. I just want
you to know I'm really TikTok famous. But apparently you
just need one video to go on the f y
(12:40):
P which is for your page, which is their Explorer page,
and overnight you can have a million followers. So the
kids all do all these crazy stunts, like my son's
friend has someone pushed him through a drive through in
and out in a shopping cart and that one viral
and he got a hundred thousand followers, and you know,
it's crazy good I have. I have some ideas. Oh yeah, yeah,
it's like Instagram in the early days, so we can amass.
(13:03):
But it's really fun and brands are very interesting. Everyone's
talking about it. I've been on it for a long time.
I haven't been able to get past that fifty six marks.
So maybe you can help me. You want someone famous
is on with me? Yeah, totally, totally. Okay, So I
(13:25):
think I got the bags down to uh, you know,
to an understandable thing. But do you need to have
a lot of money to be a bag snob? Absolutely not.
I've always said money is not indicative of good taste
or class. It's sometimes inverse relationship. But I think having
snobby taste is just having certain, you know, a taste
(13:46):
level that you like. So you don't have to have
a lot of money to be a bag snob. Whatever
I always tell people, whatever you can afford if your
budget is fifty dollars a hundred dollars by the best
bag you can in that range, instead of buying like
ten or twenty bags by bag. Do you know what
I mean? Didn't you want to create a line of
more affordable bags? Oh? Yeah, sixty eight dollars a hundred dollars.
(14:08):
It was on hs N snob Essentials, and people like
Sarah Jessica Parker carried it because you know, when I
sent it to them, They're like, oh, it must be great.
It's from bag Snob. And then when they realized that
price point was so good, they loved it even more
that somebody made something accessible and called it snobbed. And
are those bags still available? No, because we did it
for many years actually, and it was, you know, back
(14:29):
and forth flying to Tampa, and so we stopped doing it. Okay,
So you are not someone that rests on your laurels.
And now you have come into the beauty industry. You've
been writing about beauty for so many years, you've been
a you know, hired by beauty companies, and now you
have just launched your own amazing products. So tell me
about that. You beauty well for the last decade. Really,
(14:53):
I've been suffering, along with many other women and men,
from cosmetic confusion. At one point, for many years, I
was using thirteen products twice a day, and traveling with
me was such a pain in the butt for even myself,
Like I hated myself. I hated being me everywhere I
went because I thought, if I didn't have that one product,
oh my god, fomo, I'm not you know, I'm not
(15:14):
going to look good. And so I was so sick
of it, and I thought we could put a man
on the moon. Why can't we have a product that
delivers what you want where you want. Everything's about AI
and smart. This is smart that you know your stove
cooks by itself, your car drives itself. Why can't we
have a cream that did that? I would always ask people,
and in the skincare industry might have been asked you,
and every would look at me and laugh and be like, okay,
(15:35):
whatever you know. Dream on. And then by chance I
was having drinks with a longtime friend who had been
the skincare industry for years and years and family like
for generations too, and I told them my dream, and
she and her husband were like, you know our lab
in Italy's a medical grade lab, one of the best
in the world. We could probably help you with that,
And I thought, are you kidding me? Really? How? What?
(15:57):
And so that started the conversation. And basically what the
lab scientists had invented is a sphere we can now
call it the Siren capsule, and in this capsule is
filled with our proprietary blend of active ingredients. As you know,
active ingredients can help you look younger by resurfacing works
full leading. It's so good for the skin where it's damaged,
but it could possibly damage healthy cells. And so by
(16:20):
containing it all in the sphere called the Siren capsule,
the actors are not released everywhere. It's only released get
this where you have damage, how because it draws damage,
causing free radicals to it. That's what we call the sirens,
like the call of the siren. And because we've made
it more attractives, so basically free radicals. For anyone who's listening,
(16:41):
it's just bad cells that are damaged and they're frenetically
all over you. You know, whether if you've smoked at
one point in your life, if you have sent damage
as you age, they multiply, and so these free radicals
they're just looking to steal healthy molecules. They're eating up
healthy skin cells along their way, damaging everything in their path.
So we've made our compound, the molecule called Siren, even
(17:02):
more attractive to the free radical, so it's attracted to
it first, so we draw all the free radicals to us.
When the free radicals start chewing through the enzyme membrane
of this capsule, that's when the actives are releasing all
the fund begins. We neutralize the free radical, reverse the
damage it's done in that area, and that's why we
literally start aging backwards. And you've used in people who
(17:24):
are super sensitive as I am. I've never been able
to use RETINALD products because I always get red. I
get irritation, and that's what happens when harsh actives are
touching your healthy cells. So for me, it was a
game changer, and I thought, oh my gosh, so I
need to test it on all my friends. I started
handing out to anybody who wanted to have, you know,
better skin, and it was influencers, supermodels. I would run
(17:44):
into at shows. I'd be like, do you want to
try this? Don't try this. And again people just said
yes because they don't want to say no to me
because I'll bother them for the next ten years of
their life. And and so everyone, editors, people were trying it,
and I had everyone trying it from eighteen year olds
to seventy year old because I thought, you know, everyone
talks about inclusivity, but when you look at inclusivity right
now in the fashion and beauty industry, it's beautiful young
(18:07):
twenty five year old model size zero, but different skin color.
To me, that's not inclusivity. Inclusivity is including genders, people
of different ages, people have different ethnic, cultural backgrounds, all
of it. And so it's really important that when we
started our clinical research, which is what I really spent
all of our money on, I didn't want to. I
didn't buy any ads. I've never I still haven't. When
we launched, there was no ads. My friends hosted it
(18:28):
came for free just to support me. So I've been
really lucky. And all the money was spent on clinical research,
on the product and on clinical trials. So we hired
a bunch of people to try it, and one grandmother
came with her granddaughter to the casting call, and we said, hey,
do you think you want to try this? And she's
like sure, and she had the most amazing result. But
her granddaughter had resurfacing with her you know, teenage Actnew Wars.
(18:51):
She had tightening. And it was crazy how everyone was
able to use it regardless of your skin type, yet
everyone gets something different from it. And so I just
knew people were going to love this product and they
have and I'm so grateful. We sold out the first
three deliveries to nata Porte, which is it's exclusive there. Yeah,
where could people find it? Netaporte where else? The U
(19:12):
beauty dot Com through our own site. Na Porte is
exclusive for six months, so they'll be exclusive and then
after that it will be like wide open world. So
Netaporte dot com. Yes. Oh, and also do you wanna
check her spot in New York and Dallas both sell
it as well in online. Let's talk for a second
(19:38):
just about the world of influencers and your life is
an influencer, because yes, the bloggers turned into influencers and
you have been relevant for over fifteen years, which honestly,
Tina is amazing. And now the people I used to
blog with, they're all gone now yeah, no, I mean
it's it is amazing. And you are someone that has
you know, grown, you even have an agency now and
(20:00):
influencer agency. Yes, talk about daily life as an influencer
and then talk about the agency. You know. The word
influencer is always so funny to me because I was
reading this article how Shakespeare was an influence or anybody
who was influenced. So just real quick, I made fifty
thousand sample packheads when I launched you Beauty because I
wanted to treat everybody as an influencer. Anybody who wanted
to try free sample could and that like went out
(20:22):
that first hour people signed up. And being an influencers
just means that you're probably a little bossing, like telling
people what to do and you know, share everything, and
as an influencer by profession. Every day I wake up,
the first thing I check is Instagram. I'll admit it.
I'll even wake up twenty minutes earlier just so I
(20:42):
can check on my Instagram, check my email, check my
eye message. And I get up. I wake my son up,
I make him breakfast. I make him a hot breakfast
every morning when I'm in town, get him off to school,
and if I have to go to the office, I'll
change before if not, Like right now, I'm in my pajamas.
It's a great thing about social media, and it's also
a very lonely profession. You know, you don't go into
(21:02):
a professional office with a lot of colleagues unless you
hire a team and a lot of people. When you start,
like I did, you can't afford a p A and
you know, a team of staff to follow you around.
A lot of young people who want to get into this,
they have to know it's very isolating and you have
to have the kind of personality that can be really disciplined.
So I started. I have a home office, and if
that door is closed, everyone knows not to bother me.
(21:24):
But other than that, I'm free game all day long
for anybody. When my son was small, he could run
into my office run out, but if that door was closed,
he would just sit by with you know, holding his toys,
waiting for me to be done. And so it takes
a lot of discipline to be an influencer. And I
think it's such a misconception when people think, oh, all
they do sit around take photos of themselves. Um that
to which I always respond with while Wall Street Journal
(21:45):
did feature me on the front page and say that
this is the Picasso of selfies, you know. So it's
just that people don't see what you do behind the scenes.
All it takes that to get that photo just right,
or to share a story. And so I really wanted
to and torks just like you have done with so
many people that come in your past, including myself. Oh
my favorite quote from Bobby was when I told her
(22:07):
I wanted to buy this other bag and it was
really expensive. Do I need another one? She looked at
me like I was really the dumbest person on earth
and said, just go make more money. Oh my god,
you're right. Do you remember this. I was one of
the one of my visits. We're having lunch or something,
and You're like, just go make more money, go buy
it, and and I'm like, okay, great. Bobby said I will
buy it, and I bought it, And so I wanted
to mentor. I see all these people joining into the
(22:29):
game and not not really strategizing and not treating it
like a business. And I think that's the reason I've
lasted so long. I treated it as a business from
the beginning, even though it was a hobby and it
was a passion, but I loved what I was doing. So,
and what's the name of your agency? State five. It's
my very brainy, smart former attorney partner thought of that
name because it's a soliloquy for the government has like
(22:51):
the first estate, the second estate is my guest journalists,
traditional media, TV media. The fifth estate refers to digital creators, bloggers,
and so we thought it was Stay five. Very cool. Yeah,
So we launched that about two years ago and we
signed diet Product and another influencers our first and it
just grew. Now we're capped where we got a team
(23:11):
of twelve. We have fifty influencers, but we're not gonna
we don't want anymore beyond that because I wanted to
do things differently. I was watching how agencies were starting to,
you know, just sign anybody and pull anybody in, and
you have hundreds and hundreds in your stable, and is
anyone really getting this strategies and the attention they need.
So I'd rather have fifty and grow each of them
(23:32):
to be amazing instead of like, well, let's sign two
hundred and see which one hits. I don't know how
you sleep. I don't know how you you know, calm
yourself down. But I would like to now ask you
the speed round. Okay, first question cocktail of choice, vodka, soda,
alignment a lemon. What is the last thing you ate?
Bone broth? I made this morning? You made it this
(23:53):
morning and ate it this morning? No, I made it
yesterday and today was the second day, and so I
had a bulk because I wasn't feeling too because I
had a voice soda last night. So I had to
have my bone box one or two to you know me? Well,
I don't think you could have one. You know. That's
why I always I think it's the serving is too.
You know how they say women can only have one
(24:13):
drink a day and seven drinks a week. I'm like,
can I just do that in two days? Or if
you go to my golf club, the drink is probably
about five five shots, But and I only had one drink? Yeah,
mine too. What new brand do you have your eye on?
Really am thinking of right now? Is hunting season? I
just looked at their bags. It's very clean. I like it.
I think you'll like A tune is really accessible the
(24:34):
price points considering in their exotics. Do you ever wear clogs. No,
but I wear oh I do, I Gucci cloth. I
wear birken stocks every day. I was wearing them and
then just changed out of them to come into the office.
I love birken stocks. Mine has fur inside. Oh I
need to get that. Yeah, they're very cozy. What's your
favorite trend right now? Style trend? My favorite style trend
(24:55):
is probably the monochromat look that Sally la Plante has
been doing so well, where you know, it's fabulous. I've
been buying a lot of her stuff. Do you know
about Sally laplant I don't. Oh my god. It'll make
sure people look taller, and it makes tall people look
even taller. Sally what's her last name? La plant l
(25:16):
A p O I N t E. I love her clothes.
She kind of started that whole, like everything's one wash
of color. It's I think it's so flattering, so chic,
and everything matches. You don't have to think about it.
I'm barely five foot tall. I lie in sam five
one though. I have one doctor that measures me and
I'm five in a quarter, so I keep going back
to that doctor. But I'm really five ft tall, so
(25:38):
that's me. I used to be five in half an inch,
but I think I've shrunk because they were like, you're
barely five foot now, you're just right at the mark.
I'm like, I would get a different doctor, but so
I'm gonna get a different dog. Yeah. I I could
continue this conversation for days and days, and a lot
of things I want to talk about offline. So thank
you so much for in your pajamas talking to me
(25:59):
on the podcast. And tell everyone listening where they could
get more of Tina Craig and bag Snob you Beauty.
Where could they find you? Well, on Instagram it's at
you Beauty and at bag Snob and if you want
to go to our website, it's the you Beauty dot
com and you'll find me everywhere. I'm very friendly, d
(26:21):
m me. I'll talk to anybody. I literally have long
conversations with strangers all the time. People are asking me
for advice all the time. Someone just told me that
this happened that I was like, wait, should I be
giving her advice or tell her to like psychiatrists? We
get paid for that influence business influencers. So you know, yes,
you are, sir. We talked about signing you. You're in
my closet. My you, beauty, I keep in my closet
(26:43):
because if I forget to do it in the bathroom,
I make sure when I get dressed, I put it
on my skin, so I am a believer. Oh good.
And make sure you're using a sunscreen after if you're
using it during the day. You didn't tell me that
my gosh active sunscreen every day? Okay, arting today anyways,
Thanks Tina, I'll talk to you soon. Thank you, Bobby, Yes,
(27:04):
thanks for having me by. For more podcasts from I
Heart Radio, visit the I Heart Radio app, Apple podcast,
or wherever you listen to your favorite shows.
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