November 18, 2020 • 32 mins
It all started when Courtney Adeleye, a registered nurse, started mixing hair products in her kitchen to create a healthier, more effective solution. What began as a hobby soon grew by demand into The Mane Choice, a multimillion-dollar business with products for all ethnicities and hair concerns. This week, Courtney joins Bobbi to talk about the true meaning of entrepreneurship, including how she got started with just $500 and how she's inspiring a new generation of brand builders.
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Episode Transcript
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Speaker 1 (00:02):
Beyond the Beauty is a production of I Heart Radio.
I'm your host Bobby Brown. Being an entrepreneur means that
you just figure things out, you make things up, and
you just keep going. So what's amazing about Courtney Adelaide
(00:24):
is here is someone that was a nurse and started
this amazing company the main choice from a need of
creating a moisturizer and hair products for herself. She was
having trouble finding a chemical free product for women of color,
and women love this product, and all of a sudden,
(00:45):
her side hustle turned into a business where in six
years she was a hundred million dollars in sales, and
that is from the comfort of her kitchen. There is
no stopping this woman. She is just begun on this journey.
I can only imagine what she's going to be in
the next decade. How are you doing this morning? I
(01:07):
am doing great. I'm doing great. How about your stuff?
I'm I'm doing great too. And I want to start
first of all saying that, uh, you know, it's been
so cool knowing you and meeting you, and I want
to tell everyone how we met, because people say, you know,
during this pandemic, I can't meet anyone, you know, there's
no networking, and I'm like, yeah, ladies, guess what we were.
(01:30):
We were on a panel, and I just you were
so impressive that I reached out and said let's let's
let's let's hang and we did. We had a great
who are you? Yeah? So, And that's the cool thing
about it. I think, you know, if you know what
they say, sometimes the older you get, the more serious
you get. So it's always so we tried to stick
(01:51):
to the right way to do things and what's not
But I think it was so cool that you even
reached out and vice versa, because I think I said
before we can go with the phone, like please, ladies,
this this, this, stay stay in contact. And I think
sometimes we think like, oh, you know, we don't necessarily
have to do that, but like you said, it's very important.
The networking is what you make of it. How do
(02:11):
you network? And I think just taking that chance to say,
let me just reach out and just to see I
think it is. I think it was priceless and I
really appreciate that. And what's the worst that happens? They
don't answer you back exactly. That's life. First of all,
let's go back to your story because it's just it's unbelievable.
You started this company with five dollars in your kitchen.
(02:34):
You are a nurse. You know, I had my had kids.
Tell us your story. Yes, I you know. I would
definitely say my business started out as a hobby. Um.
It was a hobby that I felt like I was
obligated to. And what do I mean when I say
obligated to. I was very committed, um and putting myself
(02:56):
out there just like I do now, and to see
if there's people out there just trying to figure out
this new thing that we call natural hair going chemical free.
And for me, I my mom put chemicals in my
hair and I was like ten, So now I'm dealing
with this new texture, trying to go chemical free, and
I'm like, surely I can't be the only person out
here that's struggling. Um. And it just led to me
(03:17):
becoming a resource to a community of women who were
trying to figure out how to grow their hair healthy.
And the crazy thing was the women they looked all different.
We were just trying to figure it out, like we
don't want chemicals in the hair, what do we do?
And when I started just mixing things spontaneously in my
kitchen for myself, and the word we got out like
Fortney here is out here growing from chin left to
(03:39):
shoulder length and it's going down her back. What are
you doing? What are you using? And I'm like, well,
if you guys are interested, I'll share with you. But
it was just something that I wanted to do for myself.
I just wanted to take better care of my uh
care of myself, and that hobby turned into uh to
a demand of women singing I don't want to mix
anything like you do? Can you please to sell it
(04:00):
to me? So that's when I'm like, okay, I'll give
this thing a shot. And when I say five hundred
dollars that that party is impactful because what that means
is I didn't have a business plan, I didn't have
a strategy. I literally was like, okay, ladies, you want
to let me get some bottles and labels and you know,
things of that nature, and just you know, try to
give you what you want, not thinking that this thing
(04:22):
is going to take over a life on its own.
And that's exactly what it did, took on a life
of its own. So your hair care products are they
good for all hair. It's good for all hair. And
we have something, you know, I try to like specialize
when it comes to different things. So we have another
collection that you know, we kind of crossed the aisles
with this part, the Peach Black Teeth, and I purposely
(04:45):
went a little bit lighter on that collection because I
knew we was kind of crossing the aisles with that one. Um,
but just amazing. And it's so crazy because again I
kind of that was my reasoning, but even people who
like heavy products like, oh my god, that's that one.
That's my favorite. So it's really all but I think
you you would love that one. Cool, excellent. How did
(05:07):
you start getting orders? I went at the time and
I didn't have a website. I literally want on social
media and I'm like, well, here's a product you guys
have been asking about. If you want it, you know,
I'll just send you like a PayPal invoice. Like it
was so so not traditional, you know what I mean.
I didn't even have a website, but I'm like, I
figured out this PayPal. I could see you an invoice,
(05:28):
you pay the invoice, I'll ship it up to you.
And that's how I started. And some people like, well,
a website cost more than five I'm like, exactly, I
didn't have a website. How long did it take you
to get a website? Oh? Not too long, you know,
and not too long it started to grow. I remember
that my first order and I was like, oh, I
gotta I gotta order. Then the next day like two orders,
(05:50):
and those two orders went to ten, and I'm like, shoot,
I'm big time now I got two orders is coming through.
So I would definitely stay with them like a like
some months, like six months. I'm like, okay. I've always
believed in taking every dime that I had every sale,
because you can't say every sale is a profit, but
it was a sale. And I was a firm believer
on taking every dime that I got through those sales
(06:12):
and invest in it back into my company. So I
was able to take on a grow as you grow
um approach with my company. So you you didn't take
any investors, I didn't. I just took every dime that
I that someone sent me for a product and order
more supplies, order more bottles, order more labels, or the
more ingredients. And in six years you did a hundred
(06:36):
million in sales. Is that accurate. That is that is
I don't know anyone. I don't know any other company,
like how did your audience? Was a YouTube? Like what
was your and that was the thing. So I couldn't
even stay on the YouTube as long as I wanted
because like the demands of the business took over, so
(06:57):
I would. I was probably on YouTube more prior to
the company versus after. So people like what happened to
that girl that was giving us all the information and
the resources. And it's funny because I get the comments like,
oh my god, you were that girl that was giving
us those resources. I figured like you disappeared, but I
didn't even know you was like the owner of the
company of this company, you know. So yeah, I just
(07:19):
like going to hibernation, and my focus was always every
since then to this day, get that order in and
get give that customer their order like that has been
like by any means necessary, like if she ordered, exceeded
her expectations him or her their expectations, and get it
to them a S A P. You know, make sure
(07:40):
they're happy. You had one skill, one product, one product.
Now when you got you've been in retail also, right,
I went into retail year four, So the first three
years of business, I was at home. I was in
my kitchen. Yeah, now they call it DTC right direct
to consumer. Oh, yes, I'm a d T seeber And
(08:02):
yeah now they have now they have all the terms.
Before we knew what we were doing, right, we just
caught in a kitchen at home. Yeah, we just did it.
You literally just do it. People like what just do it?
Just do it and if and keep doing it and
if something doesn't work, do something else. That's it. And
then year four, what store? What was your first retail partner?
(08:25):
My very first retail partner with Sally Beauty, with Sally Beauty,
and I was like nervous out of my mind because
at this point I was actually scaling my collection and
going into retail at the same time. So basically it's like,
now I'm going to retail with like almost all new products,
(08:46):
which was like scary to do, super scary to do.
How did you even like get a meeting with them? Oh?
How did I get a meeting with them? I wanted
going to cosmocroft one year, Like I remember someone that
industry was like Courtney. If you in this like beauty space,
like you have to go, like to Cosmo pros like,
you don't have to even go set up as a vendor.
(09:08):
She's like, just go and it's like walk around and
just get to feel. And I remember walking walking through
the show, you know, kind of have my baseball cap on,
just walking. I remember this guy was like Courtney, Courtney,
Courtney caught my name and he's like, I'm a distributor.
He's like, I've been trying to contact you forever, and
I'm like, really, I'm like, I've been trying to get
(09:29):
in the Star forever. Meanwhile, you've been trying to content me.
So it's just gonna show you sometimes you just gotta
put yourself out there. And like she said, she's like,
you don't have to be like a vendor or set up.
She was like, just go and be in that space,
be in that space of entrepreneurs and that space of
distributors and manufacturers. Just go and it was life changing.
(09:51):
And how many stores is the brand in now? How
many doors? Uh? Year seven, we've broke it into over
a sixty thousand do wars? I would probably say now
we probably had a good seventy thousand across the US.
How many years did it take for you to move
into an office until when I went to a retail.
That's when I decided to get a warehouse. Uh. I
(10:14):
got my first warehouse after year four, I did about
a good ten million dollars in sales at home. So
like the first three years, I think collectively maybe we
did like ten million dollars in sales. But I had
three skills at that time. When I decided to branch
off and do more, That's when I decided to get
a warehouse. And I basically went from my kitchen to
a warehouse. And I remember looking at warehouses and it
(10:36):
came across the warehouse. I was like five thousands wor
a footage, and I remember saying like, oh my god,
this is too much room, Like I would never fill
this thing up, Like it's gonna be a long time.
Within six months, we outgrew that warehouse and I had
to get a ten thousand scrifootage warehouse. And I'm like, Okay,
we're gonna be here. You know I'm gonna sign this
(10:56):
least five years. I know I'm gonna be here five years.
The next year or we I grew that ten thousands
for a footage, so things can scale pretty pretty quickly.
But you had a warehouse, but who was the one
that ped it and sent it out like you had
a higher style? Yes, I started, Hi, I had to
become uh making products at home person for myself. Two
(11:21):
get no warehouse to now having to logistically operate because
of course, you know, in retail, shipping is a whole
another beast. Like the business side of retailer's one thing,
but the shipping part, it's something I think you're kind
of forced into. Either you're good at it or you're not,
or you have like a third party. But we we
(11:42):
shipp ourselves and you know, you get great in the retail.
We've always had an eight plus shipping since the day
we started. And they were like, well, who did you
hire to come in And I'm like, nobody, Like I did.
I just gather a team of people who I felt
were competent and not only competent, but even more passionate
about once again getting this order to the consumer in
(12:06):
the quickest way, in the most efficient way to keep
them satisfied. Well, there must have been, yeah, and there
must have been a time where you said, Okay, I
can't keep making the stuff in my kitchen. I gotta
make dinner, Like, how did you feed your family? You
have three kids? Two kids? How many kids? Three? You
got three kids? Your your boxes and your things are
all over the house, your pots going on the stove
(12:29):
with hair stuff in it, and how did you feed
the kids? How did you do this? So before I
run into retail, when I started expanding out of my
three products, that's when I decided to seek out a
manufacturer because I knew at this point, if you're trying
to grow, there's nowhere there. You don't have enough kitchen
aids in your house to mix this stuff, which I
(12:49):
had like ten, and I'm like, I can't buy another
kitchen aid Like that's it. I'm like, let me find
somebody who can make this stuff. Team up with UM
a manufactory company who can see the bag. And when
I say, see the vision, meaning that I'm not going
to jeopardize my product because of a cost, because of anything,
like I need this product made the exact same way
(13:10):
that I make it at home. And that was something
that was really big for me. So how did you
find them? I Google Google, I google, I tested, I interviewed,
and I think at the end of the day, it's
about finding somebody, not just someone who's good, because I
think there's a lot of people out there who are good,
but who do I mess with? Like I have a
(13:32):
certain kind of personality, I can create something like quick,
like let's start working on this. And I think that
was one of my challenges. It was finding someone who
can see my vision and that I think that was
like the hardest part. But once I did, and they're like,
you know this this person as an entrepreneur, Like she
doesn't operate like a normal you know, planning and strategy.
(13:55):
Next year, we're gonna do five products, and like I
may decide to do another product next month, and I
need some one who can, you know, kind of keep
up with that. With that those for values. So what
(14:16):
year was Main Choice acquired? Uh? Year seven? Year seven?
Last year? November nineteen? And did that change your life?
He did? It changed my life in so many ways. Um,
you know it went from again then a person making
products at home too. You know, I think entrepreneurship you're
(14:40):
kind of forced into being like a CEO. And I
think a lot of times people don't really understand what
a CEO means. It doesn't mean ownership, It doesn't mean,
you know, you're not calling the shots. So if you
are calling the shots, but at some point you're forced
to be coming the CEO and then it's like, what's
the next step, what's the next level? How do I
continue to diversify, to grow, you know, myself, to grow
(15:05):
you know, my ideas and being a CEO of of
one company, one brand, it just I think you kind
of outgrow that when you know you have a lot
more to like offer. Uh So for me, yeah, it
changed my life in many ways from uh from just
a responsibility. You know, there's more things I want to
do that. How do I how do I have the
(15:27):
ability to do that? Bringing on all more people, bringing
on more high level of people who have done things
on a higher level than what you were able to do. So,
of course from a financial perspective, that was great, but
also just even you know, growing myself as a UM,
a multi brand UM. I don't even want to say
beauty Mobile. I would just say business because there's so
(15:50):
many things out there that I want to do. There's
so many businesses I want to help and just sitting
at one desk, I think it was it was really
impossible for me to do and were you seeking someone
or did they just come to you? Like how did
you find them? You know, To be honest, I really wasn't.
I think, you know, it's kind of almost like you operating.
(16:10):
And then I kind of came to the point I
was like, we're talking, we you know, we we're kind
of hearing about, you know, evaluation. And of course the
more shows we watched, the Shark Tank and we watched
these things, I'm like, I wonder what is my company worth?
And I think I went to I went from what
is my company worth? Too, like, oh my god, I
(16:30):
didn't know it's worth this, and you know, just really
looking at what are your plans? And sometimes they said
you have to begin with the end of mind, but
that's true. But then at the end of the day,
it's like, what did your goals look like? You know?
So I can't say I was really seeking to be acquired,
because I really wasn't. It was really more of what
(16:51):
is it worth? What have I been doing these last
seven years? Where does that put me right now? And
then it's also you grow to a point where it's like, okay,
to get to that next level, that means I have
to spend a lot to get there, and sometimes that
a lot spending means bringing on investors, bring it on
new partners, And then I have to say, Okay, let
(17:13):
me take a step back. Do I really want partners?
You know what I mean? Do I really want that?
And what does that look like in the future. And
the more I think I really started digging, because you know,
you kind of open up something now you have to
be forced to like really dig and figure it out.
I'm like, I don't know do I want to split
in ten years now times six ways? Or today? Do
(17:38):
I want to split it times one? You know? And
you have to look at those numbers and you have
to really think, like what does it mean for me
and where I am in my life right now? And
I think that was a big aha moment. It was like, Okay,
you know what the next level looks like. I don't
think I can get to that next level by myself.
So now it's at the point, Okay, what does an
(17:59):
investor look like? And do I need an investor? Or?
Do I need to add on a partner to really
grow it to that next level? So I think basically
it's kind of how I started. I see so many
similarities in your story and my story. I never went
to business school. I certainly didn't know what a spreadsheet was.
I still don't, but I figured things out right. I
(18:20):
figured it out. I learned on the job, and you
you know, but I also think back of my Papa Sam,
and I used to hear him talking about business and
his car dealership and his customers and how we treated them,
and you know, all the different things. Who has made
a difference in your life? Like who do you you know? Who?
Who is who has really been in your brain while
(18:43):
you're doing what you're doing. Um, you know, I have
to be very transparent from a business perspective. I think
I'll more or less look at the people who have
done it before me. And I look at I listened
to people, and I think, you know, sometimes we hear
these pots cast we listened to them, but do we
really digest them, you know what I mean? And how
(19:05):
can again, even someone listening to this it's much more
than me listening to it. How can I take some
of these things that I'm hearing and digest it and
make some decisions in my life? And I think that's
some of the things that I've done. I looked at
the brands before me. I looked at the ones who
are what we consider now legacy brands, and I looked
at the ones who went through acquisitions. I look at people,
(19:27):
I look at you, you know what I mean. And
I look at that like, how can I apply that
to my life right now? And I look at when
when when people talk about not only the pros but
the times and people say, well, all I had to
do it like this and I shouldn't have. So I
take those I take those things and I apply it.
I remember hearing a Lisa from Care's dorer. She was
(19:48):
telling me what that means. I was onna, I think
we're gonna panel together at the time, and she was
saying what that means when she get in investors and
that one day when you when you look into sell,
how many ways you have to split it, you know
what I mean? And I look at that. I'm not
just listening to her, I'm letting that digest, you know
what I mean. So I think it's more or less
(20:09):
like looking at the grates that came before me and
seeing how can I apply that? And I think those
have been like really impactful from a business perspective because
we don't always have the luxury to sitting down talking
with them one on one? Can you mentor me? But
I think when someone hits the state, someone like yourself
getting on a podcast, that is a mentorship. So what
are you doing with the information, like you're you're not
(20:31):
doing this just to talk, You're doing this because you're like,
I've been through this, ladies. I've been through this, guys,
and these are the pros and these are the cons.
So I really listen and I let it digest. I'm
in awe of not only what you've done with that company,
but what you're doing now. So can we talk about
some of your other ventures? Yes, yes we can. So
(20:52):
when I created the Main Choice, I also create a brand,
a company that's called Openly. It's a branch of my children,
three children his name. And I felt, even at that time,
you know, you can have a vision, and just because
you have a vision, that doesn't necessarily mean you're acting
upon that vision like today, and this is a vision
that I created seven years ago. At the exact same
(21:15):
time I made the Main Choice, I said, you know,
I wanted to create like this mother brand, like this
holding brand that I am creating sub brands underneath, from
food to detergent to services. I don't care what it is,
and I only do I want to create more brands
for myself. I want to invest in I'm gonna say
people as a whole, but everyone knows I'm very passionate
(21:37):
about women. I want to be able to invest and
women who are trying to figure out they got it,
you know, they got the good idea. They may not
have the resources and they just trying and it's like,
how can I create like this safe place. And this
is something I did seven years ago. Overly has not
been active for seven years until I went through the acquisition.
(21:59):
So today what I'm doing with that is again I
want to invest in in new brands. I want to
invest in brands who have been established and it's like
I need to scale. I just need some extra resources.
I want to have this portfolio of just multiple group
of diverse brands, and that's just something I'm passionate about.
I'm passionate about growing brands, but I'm more passionate about
(22:21):
growing people who are trying to grow themselves and just
need a little help. M Okay, I definitely would love
to have a conversation with you on that because that's
really awesome. And then the cool coffee click, m tell
me about that. So the cool coffee click is going
to be and I say, you have to speak it
(22:42):
to an existence, but just a revolution in the hot
beverage industry. It's about taking something I think that brings
us all together. There are some powerful things and I
think we've proven that just having this conversation in the morning.
There are some powerful things conversations that can go on
just having a cup of coffee. And that's like the
(23:04):
meat of the brand is much more than just another
coffee brand. But it's a community. It's a community. We
build in a community of like minded individuals who are
trying to think at life and just want to come
together and just pour into one another. So I would
definitely say it's a community based coffee brand. But you know,
my phase two, Phase three I would love to turn
(23:26):
into a brick and mortar. Phase three, I would love
to turn into a franchise, so people who are interested
in starting a business can can you know, can buy
into an amazing concept that's already that has improven. So
it's a lot, it's a lot. Well, I I can't
I can't even get all this stuff straight because I
see like a bunch of other really interesting companies here,
(23:50):
from full Proof Body to the entire Boss Talk, which
is your podcast, your competition show, and your conference. I
I don't know how you do this. That's that's kind Yeah,
so tell me about those because those, you know, really
should take up the whole hour. But yes, yes, and
you know, I even you know, people have been asking
(24:11):
me because everybody knows that I'm rebranding for Proof, and
I really haven't spilled the beings on what exactly what
is it? So I've brand even my sharing today, I
think I should. I think that'd be cool to share
it because they asked me every day, what are you
doing with? What else? You say? If you bring us
some more. But it's actually going to be a feminine
hygiene collection, so it's more of a health and wellness
(24:32):
So anything that's related to the female body is what
we're going to be expanding that brand with, from sanitary
napkins to feminine wis feomin hygiene. Anything that falls under
that umbrella we will house under both the body because
it's also a weight loss supplements. Yes, so now that
would be just the piece of the of the overall
(24:54):
brand and then talk about and I don't even know
if I'm saying it right? Is it boss? This? So
the boss? Yes? So like it's like we're bosses, but
you know we're gonna take off the old s s
because it's a lot more than just being supervision over someone. Um,
it's a lifestyle. And I think if you don't have
(25:15):
to be a boss to own a company, I think
people can be a boss over their household. How do
you win your household? You know what I mean? How
do you win your life, your career, your family? And
that's what the boss is all about. And it went
from you know, a platform to a conference to today
I have a conversation with a network, you know, turning
(25:35):
into a television a television show. So uh, it's definitely
taken on a life of his own. Wow. Wow, And
it sounds like the apple doesn't fall far from the tree.
Or daughter is the youngest CEO to tell Target? Tell
me about tell me about her company? Yes, so my
daughter creates hairbowl. She has all things girly. You know,
(25:59):
she just recorded her first single. She's six years old.
I have two other children and a lot of She's
six years old. Six, she's six, she's six years old,
and she's the CEO of her own company. Yes, yes,
she is like a little me as an adult. Not me,
(26:19):
it's little Courtney. But she's just she's she's been here before.
A lot of people say she's been here before. And
how do you manage your life with your husband? I mean,
he's a doctor, Yes, he's he he's still practicing. No
he's not, No, he's No, it's been a while. I
(26:40):
think after year two in business, I think we decided that,
you know, it was probably best that he stayed home
ful of time. Um, because listen, I travel a lot.
And how old are your kids? And how old the
kids are? Six? Eight and thirteen? Oh my god, yeah,
I have I tried. Oh my god, amazing, No, amazing.
(27:05):
I mean there's so I literally, I'm just so glad
I've got you on speed dial. I could talk to
you forever. If I ever feel overwhelmed that I'm doing
too much, I know who I am calling. But geez,
I'm not even going to ask you the same question
that I asked so many people about, like what is
being an entrepreneur mean to you? Because I'm not asking
(27:26):
you that question. It's just what you live. I do
ask everyone because this podcast is called Beyond the Beauty,
and I just want to know, like, what does beauty
mean to you? Beauty means to me. Um, I'm gonna
(27:53):
say joy, joy, and happiness. I don't like to use
the word happiness because I think that can change daily.
And I would say joy when you're at peace, when
you're satisfied, when you think you're enough and you really
don't care, because at the end of the day, what's
on the outside is an opinion and you're really at
(28:13):
the point in your life where you don't care. To me,
that's beauty. That's beauty. I'm confident, I'm happy in me.
It doesn't matter what someone on the outside tries to
come and, you know, and to to give to you,
because I think that's what people do. They try to
give you their opinions and their judgments. But at the
end of the day, if you're content and you're happy
with you, that's that's the true beauty. That's true beauty. Amen. Amen.
(28:40):
So what's your daily skincare and maker routine? You always
look put together. I never see you without without a
face on. Oh thank you, really really I do these days,
especially this pandemic. UM. It's about I'm really big on
UM and treating it inside because I think it's outside
(29:00):
of this reflection of that UM. So I try my
best to stay as healthy as I can. Of course,
again doing this pandemic, it has been challenging. We are
dealing with these extra weight and pounds. But I would
definitely say I try my best to drink as much
water as as I can. That was something that I
really had to force myself to do, and I'm proud
to say because I tell people, just because you don't
(29:23):
like something, what does that mean. I can't say I
was a big water uh person who loved it, But
knowing that I'm a person who knows the benefits of it,
it's automatic. You're gonna do these things. That's gonna that's
gonna help you. And I like to say that because
I don't want people to think just because you're doing something,
you may not necessarily enjoy the exercise. You may not
(29:45):
enjoy the water, but to me, the benefits out try
it trumps that any day. So I just try to
do the things that I know I'm supposed to do,
just to again make the outside just as beautiful and
healthy on on inside. And what are your bad beauty habits?
Are bad habits that get in the way of your beauty?
I would say my bad habits is I have the
(30:08):
type of skin where I have to cleanse it at
at a minimum of twice a day at a minimum,
if I want to make sure that it's healthy. And
that may not be for everybody, but I know myself
and I think sometimes, especially when I'm not wearing makeup,
it's easy for me to kind of fall into like
did you do your skincare at night? And I'm like,
I know I should. I have that kind of skin
(30:28):
that if I don't, it's going to show. And I
think sometimes wear makeup, I kind of like it because
it forces me to kind of like, you know, really
treat my skin. But I definitely think it's really going
the extra mile in the in the skincare department. That
is something I'm like, okay, let me let me step
that up. I have to do a lot better than that.
So And do you have one product that you can't
live without? Run product that can't live without? I would
(30:52):
say it's, uh, the main tabolism vitamins that I created,
Um because it's much more than a hair vitamin. Not
trying to tell people from a health perspective. If you
look at it, there's really no such thing as a
hair vitamin or that. If you're getting benefits from a vitamin,
that means your body needed it. So if you're taking
(31:13):
a skin vitamin and what no matter what it is,
what if you're getting those benefits, that means there was
some kind of eider deficiency or you just needed more
of it. So I think that's something that I try
my best to do all the time, whether I'm trying
to grow my hair or not. It's something that's good
for the body as a whole. I like that. So, Courtney,
(31:33):
I could talk to you forever, and I'm going to
text you because I have some things on my head
that I need to ask you. But where could people
that are listening find you learn more, you know everything?
Where's the best? I would definitely say, Courtney at delay
a dot com. I try to house everything that I'm
working on there, all of the brands, um so even
(31:55):
some of them more fun things and you know, networking
things would definitely be how so on my personal website,
And I think that's like a leeway to all the
other things that I'm working on. So Courtney adelaide dot com,
that's where they can find me. Well, I am so
glad you were on this podcast. I'm very honored. I
think you are something else and I can't wait to
actually I feel like I know you, but I want
(32:17):
to just hug you. So I can't wait to see
you in person. Thank you, and thank you so much
for this. You have no idea. My team will always say, Courtney,
what makes you excited? This made me so excited. I'm honored,
like literally honored. I was like telling anybody again, I'm
friends with Bobby Brown now, so you know, so thank
(32:37):
you so much. This is well worth it and and
and well needed. So thank you for foo to me
in this all right, Thanks so much. For more podcasts
from I Heart Radio, visit the I Heart Radio app,
Apple podcast, or wherever you listen to your favorite shows.
Beyond the Beauty is a production of I Heart Radio.
I'm your host Bobby Brown. Being an entrepreneur means that
you just figure things out, you make things up, and
you just keep going. So what's amazing about Courtney Adelaide
(00:24):
is here is someone that was a nurse and started
this amazing company the main choice from a need of
creating a moisturizer and hair products for herself. She was
having trouble finding a chemical free product for women of color,
and women love this product, and all of a sudden,
(00:45):
her side hustle turned into a business where in six
years she was a hundred million dollars in sales, and
that is from the comfort of her kitchen. There is
no stopping this woman. She is just begun on this journey.
I can only imagine what she's going to be in
the next decade. How are you doing this morning? I
(01:07):
am doing great. I'm doing great. How about your stuff?
I'm I'm doing great too. And I want to start
first of all saying that, uh, you know, it's been
so cool knowing you and meeting you, and I want
to tell everyone how we met, because people say, you know,
during this pandemic, I can't meet anyone, you know, there's
no networking, and I'm like, yeah, ladies, guess what we were.
(01:30):
We were on a panel, and I just you were
so impressive that I reached out and said let's let's
let's let's hang and we did. We had a great
who are you? Yeah? So, And that's the cool thing
about it. I think, you know, if you know what
they say, sometimes the older you get, the more serious
you get. So it's always so we tried to stick
(01:51):
to the right way to do things and what's not
But I think it was so cool that you even
reached out and vice versa, because I think I said
before we can go with the phone, like please, ladies,
this this, this, stay stay in contact. And I think
sometimes we think like, oh, you know, we don't necessarily
have to do that, but like you said, it's very important.
The networking is what you make of it. How do
(02:11):
you network? And I think just taking that chance to say,
let me just reach out and just to see I
think it is. I think it was priceless and I
really appreciate that. And what's the worst that happens? They
don't answer you back exactly. That's life. First of all,
let's go back to your story because it's just it's unbelievable.
You started this company with five dollars in your kitchen.
(02:34):
You are a nurse. You know, I had my had kids.
Tell us your story. Yes, I you know. I would
definitely say my business started out as a hobby. Um.
It was a hobby that I felt like I was
obligated to. And what do I mean when I say
obligated to. I was very committed, um and putting myself
(02:56):
out there just like I do now, and to see
if there's people out there just trying to figure out
this new thing that we call natural hair going chemical free.
And for me, I my mom put chemicals in my
hair and I was like ten, So now I'm dealing
with this new texture, trying to go chemical free, and
I'm like, surely I can't be the only person out
here that's struggling. Um. And it just led to me
(03:17):
becoming a resource to a community of women who were
trying to figure out how to grow their hair healthy.
And the crazy thing was the women they looked all different.
We were just trying to figure it out, like we
don't want chemicals in the hair, what do we do?
And when I started just mixing things spontaneously in my
kitchen for myself, and the word we got out like
Fortney here is out here growing from chin left to
(03:39):
shoulder length and it's going down her back. What are
you doing? What are you using? And I'm like, well,
if you guys are interested, I'll share with you. But
it was just something that I wanted to do for myself.
I just wanted to take better care of my uh
care of myself, and that hobby turned into uh to
a demand of women singing I don't want to mix
anything like you do? Can you please to sell it
(04:00):
to me? So that's when I'm like, okay, I'll give
this thing a shot. And when I say five hundred
dollars that that party is impactful because what that means
is I didn't have a business plan, I didn't have
a strategy. I literally was like, okay, ladies, you want
to let me get some bottles and labels and you know,
things of that nature, and just you know, try to
give you what you want, not thinking that this thing
(04:22):
is going to take over a life on its own.
And that's exactly what it did, took on a life
of its own. So your hair care products are they
good for all hair. It's good for all hair. And
we have something, you know, I try to like specialize
when it comes to different things. So we have another
collection that you know, we kind of crossed the aisles
with this part, the Peach Black Teeth, and I purposely
(04:45):
went a little bit lighter on that collection because I
knew we was kind of crossing the aisles with that one. Um,
but just amazing. And it's so crazy because again I
kind of that was my reasoning, but even people who
like heavy products like, oh my god, that's that one.
That's my favorite. So it's really all but I think
you you would love that one. Cool, excellent. How did
(05:07):
you start getting orders? I went at the time and
I didn't have a website. I literally want on social
media and I'm like, well, here's a product you guys
have been asking about. If you want it, you know,
I'll just send you like a PayPal invoice. Like it
was so so not traditional, you know what I mean.
I didn't even have a website, but I'm like, I
figured out this PayPal. I could see you an invoice,
(05:28):
you pay the invoice, I'll ship it up to you.
And that's how I started. And some people like, well,
a website cost more than five I'm like, exactly, I
didn't have a website. How long did it take you
to get a website? Oh? Not too long, you know,
and not too long it started to grow. I remember
that my first order and I was like, oh, I
gotta I gotta order. Then the next day like two orders,
(05:50):
and those two orders went to ten, and I'm like, shoot,
I'm big time now I got two orders is coming through.
So I would definitely stay with them like a like
some months, like six months. I'm like, okay. I've always
believed in taking every dime that I had every sale,
because you can't say every sale is a profit, but
it was a sale. And I was a firm believer
on taking every dime that I got through those sales
(06:12):
and invest in it back into my company. So I
was able to take on a grow as you grow
um approach with my company. So you you didn't take
any investors, I didn't. I just took every dime that
I that someone sent me for a product and order
more supplies, order more bottles, order more labels, or the
more ingredients. And in six years you did a hundred
(06:36):
million in sales. Is that accurate. That is that is
I don't know anyone. I don't know any other company,
like how did your audience? Was a YouTube? Like what
was your and that was the thing. So I couldn't
even stay on the YouTube as long as I wanted
because like the demands of the business took over, so
(06:57):
I would. I was probably on YouTube more prior to
the company versus after. So people like what happened to
that girl that was giving us all the information and
the resources. And it's funny because I get the comments like,
oh my god, you were that girl that was giving
us those resources. I figured like you disappeared, but I
didn't even know you was like the owner of the
company of this company, you know. So yeah, I just
(07:19):
like going to hibernation, and my focus was always every
since then to this day, get that order in and
get give that customer their order like that has been
like by any means necessary, like if she ordered, exceeded
her expectations him or her their expectations, and get it
to them a S A P. You know, make sure
(07:40):
they're happy. You had one skill, one product, one product.
Now when you got you've been in retail also, right,
I went into retail year four, So the first three
years of business, I was at home. I was in
my kitchen. Yeah, now they call it DTC right direct
to consumer. Oh, yes, I'm a d T seeber And
(08:02):
yeah now they have now they have all the terms.
Before we knew what we were doing, right, we just
caught in a kitchen at home. Yeah, we just did it.
You literally just do it. People like what just do it?
Just do it and if and keep doing it and
if something doesn't work, do something else. That's it. And
then year four, what store? What was your first retail partner?
(08:25):
My very first retail partner with Sally Beauty, with Sally Beauty,
and I was like nervous out of my mind because
at this point I was actually scaling my collection and
going into retail at the same time. So basically it's like,
now I'm going to retail with like almost all new products,
(08:46):
which was like scary to do, super scary to do.
How did you even like get a meeting with them? Oh?
How did I get a meeting with them? I wanted
going to cosmocroft one year, Like I remember someone that
industry was like Courtney. If you in this like beauty space,
like you have to go, like to Cosmo pros like,
you don't have to even go set up as a vendor.
(09:08):
She's like, just go and it's like walk around and
just get to feel. And I remember walking walking through
the show, you know, kind of have my baseball cap on,
just walking. I remember this guy was like Courtney, Courtney,
Courtney caught my name and he's like, I'm a distributor.
He's like, I've been trying to contact you forever, and
I'm like, really, I'm like, I've been trying to get
(09:29):
in the Star forever. Meanwhile, you've been trying to content me.
So it's just gonna show you sometimes you just gotta
put yourself out there. And like she said, she's like,
you don't have to be like a vendor or set up.
She was like, just go and be in that space,
be in that space of entrepreneurs and that space of
distributors and manufacturers. Just go and it was life changing.
(09:51):
And how many stores is the brand in now? How
many doors? Uh? Year seven, we've broke it into over
a sixty thousand do wars? I would probably say now
we probably had a good seventy thousand across the US.
How many years did it take for you to move
into an office until when I went to a retail.
That's when I decided to get a warehouse. Uh. I
(10:14):
got my first warehouse after year four, I did about
a good ten million dollars in sales at home. So
like the first three years, I think collectively maybe we
did like ten million dollars in sales. But I had
three skills at that time. When I decided to branch
off and do more, That's when I decided to get
a warehouse. And I basically went from my kitchen to
a warehouse. And I remember looking at warehouses and it
(10:36):
came across the warehouse. I was like five thousands wor
a footage, and I remember saying like, oh my god,
this is too much room, Like I would never fill
this thing up, Like it's gonna be a long time.
Within six months, we outgrew that warehouse and I had
to get a ten thousand scrifootage warehouse. And I'm like, Okay,
we're gonna be here. You know I'm gonna sign this
(10:56):
least five years. I know I'm gonna be here five years.
The next year or we I grew that ten thousands
for a footage, so things can scale pretty pretty quickly.
But you had a warehouse, but who was the one
that ped it and sent it out like you had
a higher style? Yes, I started, Hi, I had to
become uh making products at home person for myself. Two
(11:21):
get no warehouse to now having to logistically operate because
of course, you know, in retail, shipping is a whole
another beast. Like the business side of retailer's one thing,
but the shipping part, it's something I think you're kind
of forced into. Either you're good at it or you're not,
or you have like a third party. But we we
(11:42):
shipp ourselves and you know, you get great in the retail.
We've always had an eight plus shipping since the day
we started. And they were like, well, who did you
hire to come in And I'm like, nobody, Like I did.
I just gather a team of people who I felt
were competent and not only competent, but even more passionate
about once again getting this order to the consumer in
(12:06):
the quickest way, in the most efficient way to keep
them satisfied. Well, there must have been, yeah, and there
must have been a time where you said, Okay, I
can't keep making the stuff in my kitchen. I gotta
make dinner, Like, how did you feed your family? You
have three kids? Two kids? How many kids? Three? You
got three kids? Your your boxes and your things are
all over the house, your pots going on the stove
(12:29):
with hair stuff in it, and how did you feed
the kids? How did you do this? So before I
run into retail, when I started expanding out of my
three products, that's when I decided to seek out a
manufacturer because I knew at this point, if you're trying
to grow, there's nowhere there. You don't have enough kitchen
aids in your house to mix this stuff, which I
(12:49):
had like ten, and I'm like, I can't buy another
kitchen aid Like that's it. I'm like, let me find
somebody who can make this stuff. Team up with UM
a manufactory company who can see the bag. And when
I say, see the vision, meaning that I'm not going
to jeopardize my product because of a cost, because of anything,
like I need this product made the exact same way
(13:10):
that I make it at home. And that was something
that was really big for me. So how did you
find them? I Google Google, I google, I tested, I interviewed,
and I think at the end of the day, it's
about finding somebody, not just someone who's good, because I
think there's a lot of people out there who are good,
but who do I mess with? Like I have a
(13:32):
certain kind of personality, I can create something like quick,
like let's start working on this. And I think that
was one of my challenges. It was finding someone who
can see my vision and that I think that was
like the hardest part. But once I did, and they're like,
you know this this person as an entrepreneur, Like she
doesn't operate like a normal you know, planning and strategy.
(13:55):
Next year, we're gonna do five products, and like I
may decide to do another product next month, and I
need some one who can, you know, kind of keep
up with that. With that those for values. So what
(14:16):
year was Main Choice acquired? Uh? Year seven? Year seven?
Last year? November nineteen? And did that change your life?
He did? It changed my life in so many ways. Um,
you know it went from again then a person making
products at home too. You know, I think entrepreneurship you're
(14:40):
kind of forced into being like a CEO. And I
think a lot of times people don't really understand what
a CEO means. It doesn't mean ownership, It doesn't mean,
you know, you're not calling the shots. So if you
are calling the shots, but at some point you're forced
to be coming the CEO and then it's like, what's
the next step, what's the next level? How do I
continue to diversify, to grow, you know, myself, to grow
(15:05):
you know, my ideas and being a CEO of of
one company, one brand, it just I think you kind
of outgrow that when you know you have a lot
more to like offer. Uh So for me, yeah, it
changed my life in many ways from uh from just
a responsibility. You know, there's more things I want to
do that. How do I how do I have the
(15:27):
ability to do that? Bringing on all more people, bringing
on more high level of people who have done things
on a higher level than what you were able to do. So,
of course from a financial perspective, that was great, but
also just even you know, growing myself as a UM,
a multi brand UM. I don't even want to say
beauty Mobile. I would just say business because there's so
(15:50):
many things out there that I want to do. There's
so many businesses I want to help and just sitting
at one desk, I think it was it was really
impossible for me to do and were you seeking someone
or did they just come to you? Like how did
you find them? You know, To be honest, I really wasn't.
I think, you know, it's kind of almost like you operating.
(16:10):
And then I kind of came to the point I
was like, we're talking, we you know, we we're kind
of hearing about, you know, evaluation. And of course the
more shows we watched, the Shark Tank and we watched
these things, I'm like, I wonder what is my company worth?
And I think I went to I went from what
is my company worth? Too, like, oh my god, I
(16:30):
didn't know it's worth this, and you know, just really
looking at what are your plans? And sometimes they said
you have to begin with the end of mind, but
that's true. But then at the end of the day,
it's like, what did your goals look like? You know?
So I can't say I was really seeking to be acquired,
because I really wasn't. It was really more of what
(16:51):
is it worth? What have I been doing these last
seven years? Where does that put me right now? And
then it's also you grow to a point where it's like, okay,
to get to that next level, that means I have
to spend a lot to get there, and sometimes that
a lot spending means bringing on investors, bring it on
new partners, And then I have to say, Okay, let
(17:13):
me take a step back. Do I really want partners?
You know what I mean? Do I really want that?
And what does that look like in the future. And
the more I think I really started digging, because you know,
you kind of open up something now you have to
be forced to like really dig and figure it out.
I'm like, I don't know do I want to split
in ten years now times six ways? Or today? Do
(17:38):
I want to split it times one? You know? And
you have to look at those numbers and you have
to really think, like what does it mean for me
and where I am in my life right now? And
I think that was a big aha moment. It was like, Okay,
you know what the next level looks like. I don't
think I can get to that next level by myself.
So now it's at the point, Okay, what does an
(17:59):
investor look like? And do I need an investor? Or?
Do I need to add on a partner to really
grow it to that next level? So I think basically
it's kind of how I started. I see so many
similarities in your story and my story. I never went
to business school. I certainly didn't know what a spreadsheet was.
I still don't, but I figured things out right. I
(18:20):
figured it out. I learned on the job, and you
you know, but I also think back of my Papa Sam,
and I used to hear him talking about business and
his car dealership and his customers and how we treated them,
and you know, all the different things. Who has made
a difference in your life? Like who do you you know? Who?
Who is who has really been in your brain while
(18:43):
you're doing what you're doing. Um, you know, I have
to be very transparent from a business perspective. I think
I'll more or less look at the people who have
done it before me. And I look at I listened
to people, and I think, you know, sometimes we hear
these pots cast we listened to them, but do we
really digest them, you know what I mean? And how
(19:05):
can again, even someone listening to this it's much more
than me listening to it. How can I take some
of these things that I'm hearing and digest it and
make some decisions in my life? And I think that's
some of the things that I've done. I looked at
the brands before me. I looked at the ones who
are what we consider now legacy brands, and I looked
at the ones who went through acquisitions. I look at people,
(19:27):
I look at you, you know what I mean. And
I look at that like, how can I apply that
to my life right now? And I look at when
when when people talk about not only the pros but
the times and people say, well, all I had to
do it like this and I shouldn't have. So I
take those I take those things and I apply it.
I remember hearing a Lisa from Care's dorer. She was
(19:48):
telling me what that means. I was onna, I think
we're gonna panel together at the time, and she was
saying what that means when she get in investors and
that one day when you when you look into sell,
how many ways you have to split it, you know
what I mean? And I look at that. I'm not
just listening to her, I'm letting that digest, you know
what I mean. So I think it's more or less
(20:09):
like looking at the grates that came before me and
seeing how can I apply that? And I think those
have been like really impactful from a business perspective because
we don't always have the luxury to sitting down talking
with them one on one? Can you mentor me? But
I think when someone hits the state, someone like yourself
getting on a podcast, that is a mentorship. So what
are you doing with the information, like you're you're not
(20:31):
doing this just to talk, You're doing this because you're like,
I've been through this, ladies. I've been through this, guys,
and these are the pros and these are the cons.
So I really listen and I let it digest. I'm
in awe of not only what you've done with that company,
but what you're doing now. So can we talk about
some of your other ventures? Yes, yes we can. So
(20:52):
when I created the Main Choice, I also create a brand,
a company that's called Openly. It's a branch of my children,
three children his name. And I felt, even at that time,
you know, you can have a vision, and just because
you have a vision, that doesn't necessarily mean you're acting
upon that vision like today, and this is a vision
that I created seven years ago. At the exact same
(21:15):
time I made the Main Choice, I said, you know,
I wanted to create like this mother brand, like this
holding brand that I am creating sub brands underneath, from
food to detergent to services. I don't care what it is,
and I only do I want to create more brands
for myself. I want to invest in I'm gonna say
people as a whole, but everyone knows I'm very passionate
(21:37):
about women. I want to be able to invest and
women who are trying to figure out they got it,
you know, they got the good idea. They may not
have the resources and they just trying and it's like,
how can I create like this safe place. And this
is something I did seven years ago. Overly has not
been active for seven years until I went through the acquisition.
(21:59):
So today what I'm doing with that is again I
want to invest in in new brands. I want to
invest in brands who have been established and it's like
I need to scale. I just need some extra resources.
I want to have this portfolio of just multiple group
of diverse brands, and that's just something I'm passionate about.
I'm passionate about growing brands, but I'm more passionate about
(22:21):
growing people who are trying to grow themselves and just
need a little help. M Okay, I definitely would love
to have a conversation with you on that because that's
really awesome. And then the cool coffee click, m tell
me about that. So the cool coffee click is going
to be and I say, you have to speak it
(22:42):
to an existence, but just a revolution in the hot
beverage industry. It's about taking something I think that brings
us all together. There are some powerful things and I
think we've proven that just having this conversation in the morning.
There are some powerful things conversations that can go on
just having a cup of coffee. And that's like the
(23:04):
meat of the brand is much more than just another
coffee brand. But it's a community. It's a community. We
build in a community of like minded individuals who are
trying to think at life and just want to come
together and just pour into one another. So I would
definitely say it's a community based coffee brand. But you know,
my phase two, Phase three I would love to turn
(23:26):
into a brick and mortar. Phase three, I would love
to turn into a franchise, so people who are interested
in starting a business can can you know, can buy
into an amazing concept that's already that has improven. So
it's a lot, it's a lot. Well, I I can't
I can't even get all this stuff straight because I
see like a bunch of other really interesting companies here,
(23:50):
from full Proof Body to the entire Boss Talk, which
is your podcast, your competition show, and your conference. I
I don't know how you do this. That's that's kind Yeah,
so tell me about those because those, you know, really
should take up the whole hour. But yes, yes, and
you know, I even you know, people have been asking
(24:11):
me because everybody knows that I'm rebranding for Proof, and
I really haven't spilled the beings on what exactly what
is it? So I've brand even my sharing today, I
think I should. I think that'd be cool to share
it because they asked me every day, what are you
doing with? What else? You say? If you bring us
some more. But it's actually going to be a feminine
hygiene collection, so it's more of a health and wellness
(24:32):
So anything that's related to the female body is what
we're going to be expanding that brand with, from sanitary
napkins to feminine wis feomin hygiene. Anything that falls under
that umbrella we will house under both the body because
it's also a weight loss supplements. Yes, so now that
would be just the piece of the of the overall
(24:54):
brand and then talk about and I don't even know
if I'm saying it right? Is it boss? This? So
the boss? Yes? So like it's like we're bosses, but
you know we're gonna take off the old s s
because it's a lot more than just being supervision over someone. Um,
it's a lifestyle. And I think if you don't have
(25:15):
to be a boss to own a company, I think
people can be a boss over their household. How do
you win your household? You know what I mean? How
do you win your life, your career, your family? And
that's what the boss is all about. And it went
from you know, a platform to a conference to today
I have a conversation with a network, you know, turning
(25:35):
into a television a television show. So uh, it's definitely
taken on a life of his own. Wow. Wow, And
it sounds like the apple doesn't fall far from the tree.
Or daughter is the youngest CEO to tell Target? Tell
me about tell me about her company? Yes, so my
daughter creates hairbowl. She has all things girly. You know,
(25:59):
she just recorded her first single. She's six years old.
I have two other children and a lot of She's
six years old. Six, she's six, she's six years old,
and she's the CEO of her own company. Yes, yes,
she is like a little me as an adult. Not me,
(26:19):
it's little Courtney. But she's just she's she's been here before.
A lot of people say she's been here before. And
how do you manage your life with your husband? I mean,
he's a doctor, Yes, he's he he's still practicing. No
he's not, No, he's No, it's been a while. I
(26:40):
think after year two in business, I think we decided that,
you know, it was probably best that he stayed home
ful of time. Um, because listen, I travel a lot.
And how old are your kids? And how old the
kids are? Six? Eight and thirteen? Oh my god, yeah,
I have I tried. Oh my god, amazing, No, amazing.
(27:05):
I mean there's so I literally, I'm just so glad
I've got you on speed dial. I could talk to
you forever. If I ever feel overwhelmed that I'm doing
too much, I know who I am calling. But geez,
I'm not even going to ask you the same question
that I asked so many people about, like what is
being an entrepreneur mean to you? Because I'm not asking
(27:26):
you that question. It's just what you live. I do
ask everyone because this podcast is called Beyond the Beauty,
and I just want to know, like, what does beauty
mean to you? Beauty means to me. Um, I'm gonna
(27:53):
say joy, joy, and happiness. I don't like to use
the word happiness because I think that can change daily.
And I would say joy when you're at peace, when
you're satisfied, when you think you're enough and you really
don't care, because at the end of the day, what's
on the outside is an opinion and you're really at
(28:13):
the point in your life where you don't care. To me,
that's beauty. That's beauty. I'm confident, I'm happy in me.
It doesn't matter what someone on the outside tries to
come and, you know, and to to give to you,
because I think that's what people do. They try to
give you their opinions and their judgments. But at the
end of the day, if you're content and you're happy
with you, that's that's the true beauty. That's true beauty. Amen. Amen.
(28:40):
So what's your daily skincare and maker routine? You always
look put together. I never see you without without a
face on. Oh thank you, really really I do these days,
especially this pandemic. UM. It's about I'm really big on
UM and treating it inside because I think it's outside
(29:00):
of this reflection of that UM. So I try my
best to stay as healthy as I can. Of course,
again doing this pandemic, it has been challenging. We are
dealing with these extra weight and pounds. But I would
definitely say I try my best to drink as much
water as as I can. That was something that I
really had to force myself to do, and I'm proud
to say because I tell people, just because you don't
(29:23):
like something, what does that mean. I can't say I
was a big water uh person who loved it, But
knowing that I'm a person who knows the benefits of it,
it's automatic. You're gonna do these things. That's gonna that's
gonna help you. And I like to say that because
I don't want people to think just because you're doing something,
you may not necessarily enjoy the exercise. You may not
(29:45):
enjoy the water, but to me, the benefits out try
it trumps that any day. So I just try to
do the things that I know I'm supposed to do,
just to again make the outside just as beautiful and
healthy on on inside. And what are your bad beauty habits?
Are bad habits that get in the way of your beauty?
I would say my bad habits is I have the
(30:08):
type of skin where I have to cleanse it at
at a minimum of twice a day at a minimum,
if I want to make sure that it's healthy. And
that may not be for everybody, but I know myself
and I think sometimes, especially when I'm not wearing makeup,
it's easy for me to kind of fall into like
did you do your skincare at night? And I'm like,
I know I should. I have that kind of skin
(30:28):
that if I don't, it's going to show. And I
think sometimes wear makeup, I kind of like it because
it forces me to kind of like, you know, really
treat my skin. But I definitely think it's really going
the extra mile in the in the skincare department. That
is something I'm like, okay, let me let me step
that up. I have to do a lot better than that.
So And do you have one product that you can't
live without? Run product that can't live without? I would
(30:52):
say it's, uh, the main tabolism vitamins that I created,
Um because it's much more than a hair vitamin. Not
trying to tell people from a health perspective. If you
look at it, there's really no such thing as a
hair vitamin or that. If you're getting benefits from a vitamin,
that means your body needed it. So if you're taking
(31:13):
a skin vitamin and what no matter what it is,
what if you're getting those benefits, that means there was
some kind of eider deficiency or you just needed more
of it. So I think that's something that I try
my best to do all the time, whether I'm trying
to grow my hair or not. It's something that's good
for the body as a whole. I like that. So, Courtney,
(31:33):
I could talk to you forever, and I'm going to
text you because I have some things on my head
that I need to ask you. But where could people
that are listening find you learn more, you know everything?
Where's the best? I would definitely say, Courtney at delay
a dot com. I try to house everything that I'm
working on there, all of the brands, um so even
(31:55):
some of them more fun things and you know, networking
things would definitely be how so on my personal website,
And I think that's like a leeway to all the
other things that I'm working on. So Courtney adelaide dot com,
that's where they can find me. Well, I am so
glad you were on this podcast. I'm very honored. I
think you are something else and I can't wait to
actually I feel like I know you, but I want
(32:17):
to just hug you. So I can't wait to see
you in person. Thank you, and thank you so much
for this. You have no idea. My team will always say, Courtney,
what makes you excited? This made me so excited. I'm honored,
like literally honored. I was like telling anybody again, I'm
friends with Bobby Brown now, so you know, so thank
(32:37):
you so much. This is well worth it and and
and well needed. So thank you for foo to me
in this all right, Thanks so much. For more podcasts
from I Heart Radio, visit the I Heart Radio app,
Apple podcast, or wherever you listen to your favorite shows.
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