March 31, 2021 • 20 mins
It’s been five months since Bobbi launched her clean makeup and skincare line, Jones Road. This week, Bobbi checks in with her COO and Jones Road Beauty co-founder, Tara Tersigni. They share how they launched their impressive lineup over just a few months, why Jones Road chooses to remain direct-to-consumer, the new innovative products on the horizon, and how they plan to grow—slow, steady, and smart—along the way.
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Episode Transcript
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Speaker 1 (00:02):
Beyond the Beauty is a production of I Heart Radio.
I'm your host, Bobby Brown. It's been about five months
since we've launched Jones Road. It feels longer, but it's
only been five months. If you guys remember, we launched
Jones Road a week before the presidential election when my
(00:27):
noncompete was up and we literally turned the lights on.
And it's been quite an interesting ride. Way way way
more interesting and better, uh and way quicker than I
thought it was gonna be. Um. First of all, we
sold out of some of our best selling products in
(00:50):
three weeks that we were hoping we're gonna last us
six months. It took us months to get them back
in and we're worried that it's going to happen again.
So on a se that's good news, it's not bad news.
But it's been quite an interesting four months. Tara, don't
you think I'm here with Tara? Double T? I call her,
she calls me double B. I don't even know what
(01:12):
to call you. P I see, I see partner and crime. Okay,
that'll be good. On the business card, I love it.
I'm out a business card. No, no, you're out of business.
I have too many yes, Tara didn't want me to
order business cards because there were too much money, but
I overrode her for three dollars to get some more
business cards. Okay, so it's the digital age, you know.
(01:33):
I know, but I'm a guy that likes to hand
a card to someone when I meet him somewhere. Not
that I've gone anywhere, because by the way, we are
still in COVID. We are we are. That hasn't changed.
It's gotten a little better, but we're still operating COVID style,
which I gotta be honest, I thought it was going
to be a big challenge, and I kind of like
(01:56):
a bunch of the changes that have happened because we're
not able to do things the old way. We're not
able to have a launch party. We're not spending time, money,
money and energy creating little bags with ribbons on them
for the party. We're not wasting the money for a party. No.
I think it's it just it fast forwarded all the
(02:17):
changes that were probably going to happen anyway, right eventually
with these digitally native brands, And I agree, I love it.
It's so much less wasteful. It's it's cooler, to be honest,
it is. And you know, as as stressed as we
all are over here, and I'm probably the least stressed
of the team because I'm more experienced and I'm older,
(02:38):
except when you're trying to get the podcast, when I
got to figure out how to get some technology working.
But but what do you think the biggest, you know,
interesting thing that we have learned since we launched, The
most interesting thing that I've learned so far is that
no matter what you think is going on out there
(02:59):
in the marketplace, and what the challenges may or may
not be, and what all the voices inside or outside
of your head are telling you, you just have to
follow the one voice that matters and the one gut
feeling that you have and let it rip. And I
think that's what you believed in right before the election,
(03:20):
which was a crazy time to launch. Everyone should Why
are you launching a week before the presidential election? I said,
because first of all, my n competes up and that
was really emotionally important to me. And also what was
I going to wait for something else to happen? Right?
And Everyone's like, uh, you know, there's so many beauty brands.
There's now there's a lot of clean beauty brands, and
people are like, you're launching a clean beauty brand right
(03:42):
before the election, DA, And we just had to tune
them out and and go for it. And the feedback
has been way better than expected. I don't know about you,
but I read all the comments on Instagram and get
all all the information from our social and c X team,
(04:04):
and you know, nine five are really positive. Yeah. I
mean until two weeks ago, I was the one answering
all the direct messages, all the d m s until
we got a social media coordinator. So that's the other
really cool thing about launching a brand now the way
we did is you're so close to it and you
(04:27):
directly communicate with the people who are interested in it
and who are buying in and who are ultimately using it.
And it's so cool to be able to have a
direct line to them. And I think that's something that
might have been missing in the pandemic, you know, if
you were just an in store brand, right. So, I mean,
so many things have changed since I first launched, and
(04:51):
certainly since I launched things when I was part of
a big corporation that back then you had to know
what products are coming out two years ahead of time.
They had to be completely finished, they had to be photographed,
they had to be ordered, not just for selling, but
for press. That's even way before influencers. You had to
(05:14):
then go, um, excite the sales team around the world
that we're selling into stores. Then we had to do
the same thing with the makeup artists. Then we had
to do it with the press. So it required as
much work promoting everything and setting it up for success
as it did creating it. And it's so nice that
we don't have all that right now. We just say,
(05:37):
guess what, guys, we have a new product. And by
the way, the cost of all that stuff was astronomical. Yes,
it was unaffordable for sure. There was a lot of
insane waste of money. I'm really glad that I got
to experience it. It was super fun, but it was
really stressful. Yeah, I think it's just a much simpler
(05:57):
better for the world, better for the customers. Mean, honestly,
the way we're doing things now, it's it's more sustainable
for the future. And I I personally love it and
I think it's really cool, so do I. And I
hope that even after the pandemic, anytime anyone wants to
zoom me on a show, I'm overjoyed because you just
(06:18):
turn it on, make sure you have good lighting, give
me the questions, and we go for it. That's something
also I admire and respect you for is you basically
came to terms and figured out how to be your
own version of like UH, an Instagram influencer type person,
you know, at your age sixty three and learn all
(06:39):
these new platforms and be a part of them and
love them and put those tools in your in your arsenal.
And it wasn't easy at first, right, Well, you know,
I used to struggle when I was certainly with the
brand and everything I would put up, someone would say,
you can't say that. You can't do it that way.
It doesn't look right. And I was constantly questioning myself.
(07:00):
And you know, when I left and realized there was
no one except my kids to tell me, you know,
I misspelled something or said something stupid, it was pretty cool.
And you know, even now it's my personal Instagram, but
we still do use it for business and we're constantly
talking about it. But I I find all of this
new stuff that's coming out so interesting, and I feel
(07:22):
so grateful to be part of it. I am just
starting a series on Clubhouse honestly because an influencer friend
texted me this morning and now I have a series
on Clubhouse, Like you just do these things. Yeah, that
is pretty cool. So let's talk a little bit about
you know, we we've been lucky. Jones Road Beauty has
launched off to a success. We've sold out of some
(07:44):
of the products, they're coming back. We're dealing with what
I call only really the good challenges of how to
stay in stock, how to grow the team, where we
should go in the future. You know, how do you
grow beyond direct to consume humor? When is the right time?
All these questions, So maybe you could tell everyone a
little bit about how we tackle them. It's kind of
(08:07):
a hard, hard one because how we tackle them is
we don't pitch and we get calls. And literally the
day we we launched, we got calls from all the
department stores that I was in, and you know, had
either myself, you or our GM hopped on a call
and basically said, we are very honored and grateful, but
(08:29):
we're not ready yet. We are direct to consumer, and
my biggest thing is I have such a big audience
internationally is how do I get these products international? They
really want the products, and people are starting to send
to order the makeup and send it to their friends
in America and then they ship it, yes, I know,
which is kind of funny and brilliant on their part.
(08:51):
That's the other big challenges. You know, you have the
audience there, but you need to make the smart informed
decision and be a little patient, which I'm not not
your best okay, you know, and and do everything at
the right time when we won't let anyone down, you know,
make sure we're in stock with all our products. But
(09:12):
also we're just you know, we're so lucky because people
love it and there's products literally in the pipeline for
for another year. Every month, I think March is the
first month we don't have products. And the reason is
we had two formulas that we loved, approved and we're
so excited about and turns out they weren't as stable
(09:33):
as we liked, so if people bought them and they
were in a warmer climate, they might melt. So we
pulled them. We will um will launch them in June
or whenever you know, we're sure they're good. Yeah, I
mean that's the thing in this day and age and
this climate should happens. And by the way, in the
old days, you'd be in trouble because you would not
(09:55):
make your quarter season whatever it is. So we you
don't have those expectations, and that's a good thing. I
think our expectation is to grow smart and slow and
not be you know, overly eager or we say we're
going slow, but it's kind of going fast. And we're
(10:18):
not small. I mean we're small, but our numbers very
much exceeded our expectation, which is a good thing. And
that comes up, you know, with issues also. So everyone's
(10:46):
always asking about the process of product development, and they're
always you know, how do you come up with the products?
How do you decide when to launch them? How many shades?
Tell us a little bit about the process we have.
I'm not your typical entrepreneur. If I come up with
something and I love it so much, I wanted done yesterday.
(11:09):
So for example, when the bomb became a reality, it
was not me saying telling someone this is what I
want to do, But what I was explaining to my
product development girl at the time was exactly what I
wanted and it came from the lab completely not what
I wanted, but I tried it and I was like,
(11:31):
oh MG, this is phenomenal. So it was just this
incredible moment, and I said, what would happen if we
tinted all these other tones? So, you know, it just
came up in my head and I knew there was
no way I wasn't going to launch this product as
soon as I was able, which was you know, when
(11:52):
the noncompete was up and the mascara. We knew we
wanted to do a clean messcara. I tried everything on
the market, didn't think any of them or dark enough
or thick enough, and so we send briefs to all
the different makeup houses, their clean makeup labs, and one
out of probably twenty was like, o MG. You know,
(12:14):
it was just incredible. So we worked on that formula
and what happens is you get it and then you
try it with different brushes, you try it with different
wiper systems. You you know, find out things like, well,
you have to have it in this packaging because it
comes with the formula. So that makes a lot of sense,
especially for the color process. But then what about when
(12:37):
you're developing skincare because that's and obviously clean skincare was
a little bit out of your wheelhouse definitely, So I'm
really particular. I know what I like when I see it,
and sometimes I say, this would be amazing, but what
if I tried it this way? So, you know, the
four products made such sense. You know, we worked at
(13:00):
the different labs and gave directions, you know, the way
they smell, what's in them, you know, understanding because we
have a very very strict list. We have a list
that was the Credle List, which is this amazing clean
department store, and we needed to you know, really pay
attention to what was allowed and what was not allowed.
(13:22):
So that brief went to all of the different chemists
and so we you know, out of all the things
sitting on the table and all the things that didn't
quite make it and didn't work. I mean I loved
this cleansing stick, but every time you'd wash your face,
the cleansing stick just became like a holding block for
all the makeup on your face and it just looked gross.
(13:43):
So that didn't work. So that's back of the drawing board,
and we aligned on these four products. And this brand
is so much about simple stock packaging because I wanted
to keep the cost down. I didn't want to waste
time in my any on creating custom package. It's so expensive,
(14:04):
it takes a long time, and it's just not what
I wanted the brand to be about. And we will,
you know, our packaging will evolve. You know, some will work,
some will update, some will keep. And I think the
biggest difference from what I've seen between how you used
to develop products and now is with this very strict
and amazing credo lists that's banningdred ingredients that would typically
(14:30):
be found in conventional makeup and skin care products. Is
that it added another layer to sifting through the box, right.
I mean, we obviously weren't looking for non clean products,
but at the same time finding them and then tweaking
them to still be compliant and stable and still have
(14:52):
a shelf life and still performed. There were all these
other elements and then you had to consider and as
a makeup artist in someone with so many years experience
as a product creator, and uh and actually you know
a makeup artist that uses them like I know when
something's magic, Like when I felt the texture of the
pencils at the face pencils. They were not the right colors,
(15:16):
but I was like, oh my god, if these are
done in the right colors, they will be amazing. I mean,
our eye pencils came from a lab that said, this
is a very very old formula and we're not going
to continue it. And I said, sorry, I love it,
and I if you could just make it this, you know,
we'll keep in it. We'll keep it for you guys,
and just don't give it to anyone else. So it's just, honestly,
(15:38):
it's the way I look at things, and you know,
sometimes it's strategic, other times it's just we're so excited
we can't wait to launch it. To remember, when we
launched the Sparkle, the two sparkly Shadows, the Justice SEC
that we named just a SEC because that's how long
it took to put on. We named a color so
pretty because that's what we kept saying every time we
(16:00):
put it on. But we launched them a because it
was holiday and because we're like, no, we have to
we can't wait till spring. We gotta do it now.
And they were ready. Yeah, and they were ready, And
you know, that's how we make a lot of decisions.
So let's give them a little site into where we're going.
So where are we going? Well, I think we're going
(16:21):
into eyeshadow. Well, we have our next launches definitely, which
is um sometime in April. We have flat eyeshadow, you know,
one with a little shimmer and iridescin and the rest
more of a mat. We also have eyebrow pencils coming out,
but not any like anyone's eyebrow pencils. They have these
(16:43):
amazing fibers in them that make your your brows look thicker.
We just launched skincare and for for skews of really
rich formulas. We have a lighter formula coming in the
end of the spring. We have of hopefully a cheek
and lip bomb a stick that will launch. Those are
(17:07):
the two that we had a pull. We have body
oil shimmer, which is really cool, and that's just through June.
By the way, amongst all of this business and all
of the crazy things we have going on here, everyone
has a family, Everyone has a life outside of work.
(17:28):
And you know, it hasn't been easy being in the
pandemic and not being able to have your usual you know,
valves right to blow off steam. So how have you
been balancing it, And what advice would you give to
other you know, I'd say working moms out there probably
the hardest right now. First of all, I every time
(17:48):
I see a mom, you know, walking on the street
with her kids that clearly, you know, after school, just
to get them out, I just stopped and I remind
myself what it would have been like if Mike kids
were young. So my hat goes off to you guys,
and I've seen it firsthand with you. Your kids are
too and four, two and four, all right, so you
(18:09):
know someone that's responsible for everything and also responsible at home.
I know it's been a challenge, and I hope that
most people that work for you know, bosses, founders and
even big companies have somebody then go to and yes,
if you're burnt out or you're stressed about something, you
(18:30):
need to be able to talk it out. So I
always want to be that kind of a boss. Looking forward,
if someone asked me, what do I think is going
to happen in the next year, I mean October will
be one year, and I hope to be doing exactly
what I'm doing, and I hope that we will be
able to ship international. I'm hoping that we'll be able
(18:54):
to open one of the online department stores and not
be any where in person except a pop up or
a couple of pop ups. And I'm looking forward to
keeping the line the best it could be and not ever, ever,
ever doing more than we can chew. Yeah, So stay tuned.
(19:18):
Find us at just Bobby dot com on Instagram or
any social media platform that you're on. The name is
the same everywhere or Jones Road, Beauty dot com, Evolution
a Teen dot com, Just Bobby dot Com. I feel
like I could definitely do QBC with all these things
that we have to shout out. And if you guys
out there are founders or want to be founders, entrepreneur,
(19:42):
go slow, be scrappy, and sometimes just do it as
a side hustle. But know that if you don't try it,
you'll never know if it works. And if it doesn't work,
it's not a failure, it's just a message that it
didn't work and you should do something else. Okay. For
more podcasts from I Heart Radio, visit the i heart
(20:03):
Radio app, Apple Podcasts, or wherever you listen to your
favorite shows. H
Beyond the Beauty is a production of I Heart Radio.
I'm your host, Bobby Brown. It's been about five months
since we've launched Jones Road. It feels longer, but it's
only been five months. If you guys remember, we launched
Jones Road a week before the presidential election when my
(00:27):
noncompete was up and we literally turned the lights on.
And it's been quite an interesting ride. Way way way
more interesting and better, uh and way quicker than I
thought it was gonna be. Um. First of all, we
sold out of some of our best selling products in
(00:50):
three weeks that we were hoping we're gonna last us
six months. It took us months to get them back
in and we're worried that it's going to happen again.
So on a se that's good news, it's not bad news.
But it's been quite an interesting four months. Tara, don't
you think I'm here with Tara? Double T? I call her,
she calls me double B. I don't even know what
(01:12):
to call you. P I see, I see partner and crime. Okay,
that'll be good. On the business card, I love it.
I'm out a business card. No, no, you're out of business.
I have too many yes, Tara didn't want me to
order business cards because there were too much money, but
I overrode her for three dollars to get some more
business cards. Okay, so it's the digital age, you know.
(01:33):
I know, but I'm a guy that likes to hand
a card to someone when I meet him somewhere. Not
that I've gone anywhere, because by the way, we are
still in COVID. We are we are. That hasn't changed.
It's gotten a little better, but we're still operating COVID style,
which I gotta be honest, I thought it was going
to be a big challenge, and I kind of like
(01:56):
a bunch of the changes that have happened because we're
not able to do things the old way. We're not
able to have a launch party. We're not spending time, money,
money and energy creating little bags with ribbons on them
for the party. We're not wasting the money for a party. No.
I think it's it just it fast forwarded all the
(02:17):
changes that were probably going to happen anyway, right eventually
with these digitally native brands, And I agree, I love it.
It's so much less wasteful. It's it's cooler, to be honest,
it is. And you know, as as stressed as we
all are over here, and I'm probably the least stressed
of the team because I'm more experienced and I'm older,
(02:38):
except when you're trying to get the podcast, when I
got to figure out how to get some technology working.
But but what do you think the biggest, you know,
interesting thing that we have learned since we launched, The
most interesting thing that I've learned so far is that
no matter what you think is going on out there
(02:59):
in the marketplace, and what the challenges may or may
not be, and what all the voices inside or outside
of your head are telling you, you just have to
follow the one voice that matters and the one gut
feeling that you have and let it rip. And I
think that's what you believed in right before the election,
(03:20):
which was a crazy time to launch. Everyone should Why
are you launching a week before the presidential election? I said,
because first of all, my n competes up and that
was really emotionally important to me. And also what was
I going to wait for something else to happen? Right?
And Everyone's like, uh, you know, there's so many beauty brands.
There's now there's a lot of clean beauty brands, and
people are like, you're launching a clean beauty brand right
(03:42):
before the election, DA, And we just had to tune
them out and and go for it. And the feedback
has been way better than expected. I don't know about you,
but I read all the comments on Instagram and get
all all the information from our social and c X team,
(04:04):
and you know, nine five are really positive. Yeah. I
mean until two weeks ago, I was the one answering
all the direct messages, all the d m s until
we got a social media coordinator. So that's the other
really cool thing about launching a brand now the way
we did is you're so close to it and you
(04:27):
directly communicate with the people who are interested in it
and who are buying in and who are ultimately using it.
And it's so cool to be able to have a
direct line to them. And I think that's something that
might have been missing in the pandemic, you know, if
you were just an in store brand, right. So, I mean,
so many things have changed since I first launched, and
(04:51):
certainly since I launched things when I was part of
a big corporation that back then you had to know
what products are coming out two years ahead of time.
They had to be completely finished, they had to be photographed,
they had to be ordered, not just for selling, but
for press. That's even way before influencers. You had to
(05:14):
then go, um, excite the sales team around the world
that we're selling into stores. Then we had to do
the same thing with the makeup artists. Then we had
to do it with the press. So it required as
much work promoting everything and setting it up for success
as it did creating it. And it's so nice that
we don't have all that right now. We just say,
(05:37):
guess what, guys, we have a new product. And by
the way, the cost of all that stuff was astronomical. Yes,
it was unaffordable for sure. There was a lot of
insane waste of money. I'm really glad that I got
to experience it. It was super fun, but it was
really stressful. Yeah, I think it's just a much simpler
(05:57):
better for the world, better for the customers. Mean, honestly,
the way we're doing things now, it's it's more sustainable
for the future. And I I personally love it and
I think it's really cool, so do I. And I
hope that even after the pandemic, anytime anyone wants to
zoom me on a show, I'm overjoyed because you just
(06:18):
turn it on, make sure you have good lighting, give
me the questions, and we go for it. That's something
also I admire and respect you for is you basically
came to terms and figured out how to be your
own version of like UH, an Instagram influencer type person,
you know, at your age sixty three and learn all
(06:39):
these new platforms and be a part of them and
love them and put those tools in your in your arsenal.
And it wasn't easy at first, right, Well, you know,
I used to struggle when I was certainly with the
brand and everything I would put up, someone would say,
you can't say that. You can't do it that way.
It doesn't look right. And I was constantly questioning myself.
(07:00):
And you know, when I left and realized there was
no one except my kids to tell me, you know,
I misspelled something or said something stupid, it was pretty cool.
And you know, even now it's my personal Instagram, but
we still do use it for business and we're constantly
talking about it. But I I find all of this
new stuff that's coming out so interesting, and I feel
(07:22):
so grateful to be part of it. I am just
starting a series on Clubhouse honestly because an influencer friend
texted me this morning and now I have a series
on Clubhouse, Like you just do these things. Yeah, that
is pretty cool. So let's talk a little bit about
you know, we we've been lucky. Jones Road Beauty has
launched off to a success. We've sold out of some
(07:44):
of the products, they're coming back. We're dealing with what
I call only really the good challenges of how to
stay in stock, how to grow the team, where we
should go in the future. You know, how do you
grow beyond direct to consume humor? When is the right time?
All these questions, So maybe you could tell everyone a
little bit about how we tackle them. It's kind of
(08:07):
a hard, hard one because how we tackle them is
we don't pitch and we get calls. And literally the
day we we launched, we got calls from all the
department stores that I was in, and you know, had
either myself, you or our GM hopped on a call
and basically said, we are very honored and grateful, but
(08:29):
we're not ready yet. We are direct to consumer, and
my biggest thing is I have such a big audience
internationally is how do I get these products international? They
really want the products, and people are starting to send
to order the makeup and send it to their friends
in America and then they ship it, yes, I know,
which is kind of funny and brilliant on their part.
(08:51):
That's the other big challenges. You know, you have the
audience there, but you need to make the smart informed
decision and be a little patient, which I'm not not
your best okay, you know, and and do everything at
the right time when we won't let anyone down, you know,
make sure we're in stock with all our products. But
(09:12):
also we're just you know, we're so lucky because people
love it and there's products literally in the pipeline for
for another year. Every month, I think March is the
first month we don't have products. And the reason is
we had two formulas that we loved, approved and we're
so excited about and turns out they weren't as stable
(09:33):
as we liked, so if people bought them and they
were in a warmer climate, they might melt. So we
pulled them. We will um will launch them in June
or whenever you know, we're sure they're good. Yeah, I
mean that's the thing in this day and age and
this climate should happens. And by the way, in the
old days, you'd be in trouble because you would not
(09:55):
make your quarter season whatever it is. So we you
don't have those expectations, and that's a good thing. I
think our expectation is to grow smart and slow and
not be you know, overly eager or we say we're
going slow, but it's kind of going fast. And we're
(10:18):
not small. I mean we're small, but our numbers very
much exceeded our expectation, which is a good thing. And
that comes up, you know, with issues also. So everyone's
(10:46):
always asking about the process of product development, and they're
always you know, how do you come up with the products?
How do you decide when to launch them? How many shades?
Tell us a little bit about the process we have.
I'm not your typical entrepreneur. If I come up with
something and I love it so much, I wanted done yesterday.
(11:09):
So for example, when the bomb became a reality, it
was not me saying telling someone this is what I
want to do, But what I was explaining to my
product development girl at the time was exactly what I
wanted and it came from the lab completely not what
I wanted, but I tried it and I was like,
(11:31):
oh MG, this is phenomenal. So it was just this
incredible moment, and I said, what would happen if we
tinted all these other tones? So, you know, it just
came up in my head and I knew there was
no way I wasn't going to launch this product as
soon as I was able, which was you know, when
(11:52):
the noncompete was up and the mascara. We knew we
wanted to do a clean messcara. I tried everything on
the market, didn't think any of them or dark enough
or thick enough, and so we send briefs to all
the different makeup houses, their clean makeup labs, and one
out of probably twenty was like, o MG. You know,
(12:14):
it was just incredible. So we worked on that formula
and what happens is you get it and then you
try it with different brushes, you try it with different
wiper systems. You you know, find out things like, well,
you have to have it in this packaging because it
comes with the formula. So that makes a lot of sense,
especially for the color process. But then what about when
(12:37):
you're developing skincare because that's and obviously clean skincare was
a little bit out of your wheelhouse definitely, So I'm
really particular. I know what I like when I see it,
and sometimes I say, this would be amazing, but what
if I tried it this way? So, you know, the
four products made such sense. You know, we worked at
(13:00):
the different labs and gave directions, you know, the way
they smell, what's in them, you know, understanding because we
have a very very strict list. We have a list
that was the Credle List, which is this amazing clean
department store, and we needed to you know, really pay
attention to what was allowed and what was not allowed.
(13:22):
So that brief went to all of the different chemists
and so we you know, out of all the things
sitting on the table and all the things that didn't
quite make it and didn't work. I mean I loved
this cleansing stick, but every time you'd wash your face,
the cleansing stick just became like a holding block for
all the makeup on your face and it just looked gross.
(13:43):
So that didn't work. So that's back of the drawing board,
and we aligned on these four products. And this brand
is so much about simple stock packaging because I wanted
to keep the cost down. I didn't want to waste
time in my any on creating custom package. It's so expensive,
(14:04):
it takes a long time, and it's just not what
I wanted the brand to be about. And we will,
you know, our packaging will evolve. You know, some will work,
some will update, some will keep. And I think the
biggest difference from what I've seen between how you used
to develop products and now is with this very strict
and amazing credo lists that's banningdred ingredients that would typically
(14:30):
be found in conventional makeup and skin care products. Is
that it added another layer to sifting through the box, right.
I mean, we obviously weren't looking for non clean products,
but at the same time finding them and then tweaking
them to still be compliant and stable and still have
(14:52):
a shelf life and still performed. There were all these
other elements and then you had to consider and as
a makeup artist in someone with so many years experience
as a product creator, and uh and actually you know
a makeup artist that uses them like I know when
something's magic, Like when I felt the texture of the
pencils at the face pencils. They were not the right colors,
(15:16):
but I was like, oh my god, if these are
done in the right colors, they will be amazing. I mean,
our eye pencils came from a lab that said, this
is a very very old formula and we're not going
to continue it. And I said, sorry, I love it,
and I if you could just make it this, you know,
we'll keep in it. We'll keep it for you guys,
and just don't give it to anyone else. So it's just, honestly,
(15:38):
it's the way I look at things, and you know,
sometimes it's strategic, other times it's just we're so excited
we can't wait to launch it. To remember, when we
launched the Sparkle, the two sparkly Shadows, the Justice SEC
that we named just a SEC because that's how long
it took to put on. We named a color so
pretty because that's what we kept saying every time we
(16:00):
put it on. But we launched them a because it
was holiday and because we're like, no, we have to
we can't wait till spring. We gotta do it now.
And they were ready. Yeah, and they were ready, And
you know, that's how we make a lot of decisions.
So let's give them a little site into where we're going.
So where are we going? Well, I think we're going
(16:21):
into eyeshadow. Well, we have our next launches definitely, which
is um sometime in April. We have flat eyeshadow, you know,
one with a little shimmer and iridescin and the rest
more of a mat. We also have eyebrow pencils coming out,
but not any like anyone's eyebrow pencils. They have these
(16:43):
amazing fibers in them that make your your brows look thicker.
We just launched skincare and for for skews of really
rich formulas. We have a lighter formula coming in the
end of the spring. We have of hopefully a cheek
and lip bomb a stick that will launch. Those are
(17:07):
the two that we had a pull. We have body
oil shimmer, which is really cool, and that's just through June.
By the way, amongst all of this business and all
of the crazy things we have going on here, everyone
has a family, Everyone has a life outside of work.
(17:28):
And you know, it hasn't been easy being in the
pandemic and not being able to have your usual you know,
valves right to blow off steam. So how have you
been balancing it, And what advice would you give to
other you know, I'd say working moms out there probably
the hardest right now. First of all, I every time
(17:48):
I see a mom, you know, walking on the street
with her kids that clearly, you know, after school, just
to get them out, I just stopped and I remind
myself what it would have been like if Mike kids
were young. So my hat goes off to you guys,
and I've seen it firsthand with you. Your kids are
too and four, two and four, all right, so you
(18:09):
know someone that's responsible for everything and also responsible at home.
I know it's been a challenge, and I hope that
most people that work for you know, bosses, founders and
even big companies have somebody then go to and yes,
if you're burnt out or you're stressed about something, you
(18:30):
need to be able to talk it out. So I
always want to be that kind of a boss. Looking forward,
if someone asked me, what do I think is going
to happen in the next year, I mean October will
be one year, and I hope to be doing exactly
what I'm doing, and I hope that we will be
able to ship international. I'm hoping that we'll be able
(18:54):
to open one of the online department stores and not
be any where in person except a pop up or
a couple of pop ups. And I'm looking forward to
keeping the line the best it could be and not ever, ever,
ever doing more than we can chew. Yeah, So stay tuned.
(19:18):
Find us at just Bobby dot com on Instagram or
any social media platform that you're on. The name is
the same everywhere or Jones Road, Beauty dot com, Evolution
a Teen dot com, Just Bobby dot Com. I feel
like I could definitely do QBC with all these things
that we have to shout out. And if you guys
out there are founders or want to be founders, entrepreneur,
(19:42):
go slow, be scrappy, and sometimes just do it as
a side hustle. But know that if you don't try it,
you'll never know if it works. And if it doesn't work,
it's not a failure, it's just a message that it
didn't work and you should do something else. Okay. For
more podcasts from I Heart Radio, visit the i heart
(20:03):
Radio app, Apple Podcasts, or wherever you listen to your
favorite shows. H
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