March 15, 2021 • 31 mins
Media mogul and VaynerX CEO Gary Vee joins the show to discuss the importance of letting the people you hire do their jobs. He talks to Ryan about how to control “founder dependency” when running your own company, how he built his business empire using social media, and why your brand will always outpace your sales.
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Episode Transcript
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Speaker 1 (00:01):
Welcome back, everybody to a brand new episode of Big
Money Energy, where we talked to super successful and self
made people to find out exactly how they did it,
how they went from nothing to something. I'm Ryan, sirhand,
and today I am joined by the effervescent Gary V.
You all know who he is. You see him everywhere.
(00:23):
He's been ranting at you for years and years and
years and years and years. He is a media mogul,
angel investor, Chairman of Interact, CEO of Intermedia, multi time
best selling author, and so much more. And we go
through a lot. We talk about the importance of letting
the people you hired do their jobs. We talk about
why you're branding will always outpace your sales, and we
(00:45):
talked about how to build a business empire using social
media because obviously we've got to go through that with Gary,
that's what he's known for, That's how he built such
an amazing, amazing, amazing platform. So let's get into it.
Welcome to another episode. Today is a very very special
day because I'm sitting down with one of my favorite people,
(01:06):
a huge influences to why I'm even here talking to
you right now, a media mogul, investor, multi time New
York Times best selling author, Gary Vaynerchuk. And there really
isn't a whole lot that this guy hasn't done. He
is a leading entrepreneur, he is an angel investor, he's
chairman of Ainner Acts, he's CEO of Ayner Media. There's
probably fifteen thousand other things that he's done during quarantine
(01:26):
and probably this morning already. He's one of the most
innovative and influential people in the world. Welcome Gary v.
How you doing, man, I'm doing extremely well. It's really
good to be here with you. Ryanan. I hope you're
super well and I'm excited to get into it. Yeah. Man,
So this is your fault, just to let you know, right.
I don't know if people say that to you all
the time, but I remember a couple of years ago
(01:47):
when we were having breakfast, yeah, at the Mercer Hotel,
and you pointed to the cameras and everybody, and you said,
this is what's going to happen, right, and it's gonna
be everybody and now here it is. Yeah, you know,
I think, um, so many of the nice things you
set up front, I had. I have done some things
this morning. I had a meeting with my Singapore office
this morning, and I was talking to an employee who's
(02:07):
just joined, and I said, you know, I have a
very very very narrow super skill surrounded by other skills,
competencies solid we all have, you know, kind of like
different ladders done, like what we're good at and what
we're bad at. But I do have a great intuition
around what people are going to do and where attention is.
(02:31):
It's really interesting to talk to you. I actually use
the analogy of real estate development a lot in my
own head and kind of sometimes in public, which is
I almost trade attention the way a great real estate
developer real estate agent trades neighborhoods. You know, I'm able
to see something and say, oh, not guessing, not long
(02:52):
term twenty nine years from now, oh in the next
thirty six to forty eight months, quote unquote, this neighborhood
is about to turn, or this neighborhood is about to develop.
And sometimes that neighborhood is podcasting, and sometimes that neighborhood
is TikTok, and sometimes that neighborhood is Facebook. And then
by the way, the reverse, you know, this is something
you know and probably a lot of people in the audience,
(03:12):
but I know your audience is broad. Like mind. Sometimes
the neighborhood goes from super hot to not as hot.
You know, Facebook ten years ago was the hottest thing
for twenty four year old to be on and now
it is really sixty seventy eight year old behavior. Those
are the conversations I have every day with developers trying
to predict the future. Right, where do we invest now?
And it's not just our attention, right, it's a significant
amount of money. So where do we put our dollars
(03:34):
and where's the market going to be? And that's that's
the issue with the real estate market we have right now,
and by the way, it's the issue with what I
do for a living. The reasons so many people struggle
with content building brand, both as a human or as
a business, is it is money too. Just because you
decide that you're going to go all in on TikTok,
you have to spend money, whether it's adds, whether it's
people producing the content, whether it's your own time that
(03:56):
becomes valuable. I think one of the challenges for individuals
like yourself who are successful at the point of that
breakfast at the mercer hotel. Is that it takes a
real fight commitment because you were now allocating hours doing
this that used to be analyzing data around the neighborhood,
showing something, recruiting someone building a relately. I know it.
(04:17):
I mean I run a lot of businesses, Yet there
is times when I'm writing a book speaking on stage.
How do you justify the time between Gary Vynerchuk the
CEO and Gary V the celebrity that everybody knows, Like,
how are you? How are you even here right now
doing this time? If you have all of these people
in Singapore all over the world, easy brand always outpaces sales.
You know this. I mean you've lived in It's been
(04:39):
the ark of your life. So I really believe in brand,
and I think I also believe in karma. I like
you intuitively from the when we met. We haven't had
the luxury because we're both busy to spend like the
kind of time that makes me say, oh my god,
I fully know this person that you know, but I
always have good feelings towards it. I believe in Karmen
doing good things, like when you asked me to be
(04:59):
on the show. I want to get some people that
have never heard of me or here's something new for
me on this podcast that are in your world. I
want to do it for you because I know a
lot of people find wherever I am on the internet
that's good for you. I'm so fascinated by people's ability
to be so narrow on just transactional. I have to
do this. This makes me money. Now, this is more
valuable than anything else. That's wild. I actually think it's
(05:21):
the third most valuable to building brand and to building karma, serendipity,
just living life. How do you structure your day? Though,
as totally logistical question as we kind of get into this,
you have a family, you know, you live in patent,
You run these businesses. How many assistance do you have
who structures your calendar? How do you know is every
day completely different? How do you structure your goals going
(05:42):
into the year? Walk me through that process. I have
two full time admins just for me, so Alexandra and
Lou are incredible there. Oh, it's always on business, you know,
which is to the young kids. I have the luxury
at this point in my career. Two of my former
assistance and interns went on to be my partner's and
Empathy wines and a couple of months ago we sold
that company to Constellation and those guys became millionaires. And
(06:05):
my other assistance are in my ecosystem and doing extremely well.
So you know, being my admin it's really hard, I think,
because it's kind of it's always on its stress. There's
just a lot going on. However, it's an incredible springboard
to a career. A lot of people into colonel or
next early. We're always trying to get that job. But
even though I know it's a springboard, I'm still uncomfortably
(06:26):
appreciative every time somebody holds that role because I know
that for some I'm on actively on usually for twelve, thirteen,
fourteen hours in a day, and then the inbox and
things are happening twenty four hours a day London, Singapore,
you know, just my life. So it's a it's a
high intensity job. So I have those two and they
cover my inbox and my calendar. When you texted me yesterday,
(06:47):
you could have paid billion dollars. I wouldn't have known
that we're doing this today. I only know what I'm
doing the morning I wake up and look at my calendar.
For the first time, you start running and I just
go I know that you know we had the exchange
and I was and I said yes, and I couldn't
wait to do it. But whether it was January seven
or February nineteen, I would have no clue until the morning. Then.
I have a chief of staff, Marcus Krasas, that has
(07:08):
been with me for ten years, eleven years. He is
really far more my right hand within the vainer X ecosystem,
I would say Marcus and my two admins are the
actual infrastructure, and my calendar is my boss. I say
yes and no to things, for example tips. Something I
implemented a year ago which has been game changing is
I'll have an hour meeting with Marcus, my chief staff,
and my two admins today and we will look at
(07:31):
every single meeting next week and we will do things
like at the time because what we used to rely
on is my decision. But the problem is sometimes something
that I said, hey, let's do this for thirty now
needs fifteen now doesn't need to happen at all. So
how do you then deal with Because you're the guy
right the company is is your name, You're the guy
people know you, and you spend so much time focused
(07:53):
on brand how do you deal with founder dependency. I
know you have great people around you and you promote
from within, but how is gary multiply excremities on both sides.
Let me explain. If you were to private investigate my organization,
everybody listening would be on the ground how stunned they
would be on how much I don't give a shit
about and I'm completely uninvolved in. You get freedom, you
(08:16):
get freedom to the people you hire again at a
level that would supprise Like I mean it. I spend
very little time with my CFO. There's things that I
just delegate. Trust, show me that you're not the guy
or girl, and then I'll make a decision on training
you up or firing you. That's my responsibility. It's the
extreme lack of micromanagement on one side. On and then
(08:42):
I'm very involved in molding and touching, whether that's winning
new business, whether that's innovating new products and services, whether
that's global expansion, whether that's strategic m and A. I
don't play in the middle, which I think a lot
of founders do. They're in things they don't need to
be injure out of insecurity or ego. I focus uncomfortably
(09:04):
on growth. Now. I had a moment that I called
counting the bananas on March twenty, which is, oh shit,
here's COVID. Oh shit, I just got four emails from
our humongous clients saying, yeah, we're not gonna pay you
as fast anymore. We're not a very big company compared
to Chase the Budweiser, so we have no leverage, I
have overheads. Oh my god, is this stimulus thing going
to play out the way I think, which is people
(09:26):
you know, less revenue and way more revenue're gonna get checks.
So we're not sure enough. That's what happened. We didn't
get a penny, and so I'm like, I've got to
navigate this, which makes me go into complete defense mode.
So literally, for two weeks, I'm literally literally, I knew
how much we were spending on snacks in the l
A office, whereas two weeks earlier I couldn't tell you
what we were spending on our leases, let alone the snacks. Right,
(09:49):
So I'm very I'm very good at a couple of things.
One never putting myself in a massive vulnerability where I'll
go out of business. So in the macro, I still
have an incredible sense of what the reality of the
business is. Are b when I have to switch and
adjust to new information. I'm not ideological and say, well
you guys and girls take care of this. You're in
(10:10):
the details of defense. I go directly into hands dirty
because I'm an operator by nature, and so that's how
I kind of think about the world. So interesting talking
to you now, even compared to the last couple of years, right,
I feel like when I first met you, you know everything.
(10:30):
Now you know even more, and I think you know
are great. Here's I want great way earlier than you did. Man,
But you have a very handsome face, so you've been
able to pull it off for a long time. I think,
doesn't it blow you away? Ryan? Everybody's listening, and I
know there's a lot of winning operators, and winning comes
in all different scales. I'm just gonna pose this question.
I know a lot of people while they're running, while
they're driving, while they're walking their dog, listening to this.
(10:52):
It is just amazing. When you're a winning player, how
much better you are twenty years later, fifteen years later,
ten years later. Like I was a WHISKI I took
my dad's liquor store business from a three to a
sixty million dollar business in my early twenties. That's just facts.
So I knew I had that in me because I've
been doing the business stuff since I was six, and
(11:12):
at fourteen eighteen, I really figured it out with sports cards,
and I knew I had it in me. Yet I
came into that business with Kobe Bryant like Bravado and
pulled it off. Yet I cannot believe how the forty
five year old me would run circles around that twenty
five year old like circles. And that's called experience. And
so to your point, you're right, because so much of
(11:34):
your life is also very very public. What's something that
people do not know about you? Anything in my personal life?
Made that decision? It kind of I'd be lying if
I said there was some big decision. It's just you
know what I actually think The answer is. Actually, I'll
give you the answer. I was born in the Soviet Union,
and I was raised in a household that overly valued
(11:56):
personal privacy. The end my parents grew up the society
where people rant it on each other and people went
to jail. I wish Americans really knew what communism and
socialism really was. There is such a naive but especially
in the current political climate, paying higher taxes and you know,
having universal healthcare or university is not what my parents
(12:20):
lived in. You're talking about my great it's really ironic
that we went here. I don't talk about this a lot.
I literally posted one minute before we went here on
my Instagram. I'm gonna show you and I literally literally
I've never done this. Is never have done this. Posted
a picture both my grandfather's and my great grandfather. I
never met my dad's dad. He died when my dad
was fifteen, as you can see by this picture. I
(12:41):
did meet my mom's dad, but I was too and
I never I don't remember him, and I didn't know
my great grandfather, who came to America with us, immigrated
in his seventies. I recall him a little bit, but
he also died when I was five. But both of
my grandfather's spent time in jail, including my mom's dad
spending ten or twelve ryan for doing entrepreneurial stuff on
(13:02):
the side, which, oh, by the way, every human in
Russia did, because that's what happens in communism. Speak to
anybody in Venezuela, Cuba or Russia that lived in it.
I think that's one factor. I also think I'm good
at predicting, and I think that people have come to
learn that when you exploit your children or tell everybody
everything about your business, it might be fun for a
(13:23):
couple of likes on Instagram at the time, but it
comes with enormous amounts of baggage and stresses. And so
I think we have you know as as you know
my family as well. Right we we people know us
because of a reality television show that focuses more in
our personal life than it does our actual work. But
we made a decision a while ago that due to business,
(13:43):
I sell a significant amount of real estate because of
what people know about my family. Because they know me.
For you, and everyone has their own situations, you felt
like the trade could work itself out. And that's amazing.
And by the way, for everybody listening who's posting pictures
of their babies or doing the social media a version
of a reality show that you lived through, because a
lot of people are as you know, it's okay to
(14:04):
do it when it works for you. It's okay to
change your mind. I'll tell you another thing when we
touched on it. I do not think because of the
Gary B persona and most of the content this podcast speeches,
which is a different version of me than the operator,
I don't think people really understand me as a businessman.
For example, in fifteen months, I've created a nine figure
exit for a direct consumer wine brand. Some solid amount
(14:25):
of my audience knows. Almost nobody outside of my audience
knows I co founded, co created, funded something called Rezzie.
When the most successful restaurant app that has come out
since Open Table, we exited that in a full cash
deal hefty nine figures to American Express. Not on my
resume when the Gary B name gets brought up. So
(14:48):
I think my persona and personality probably similar to the
way you feel as a quote unquote reality star who's
actually a real professional. I think the thing that most
people don't know is vain or X holding company. If
I ever sell, it is going to be a billion
dollar exit on a bad day. I don't think people
have calibrated my business success and acuum. I don't like
(15:10):
talking about being smart or being good at business. I
like talking about, Hey, do you see this opportunity and
you understand why you're not taking it. It's usually tied
into insecurity or internal things. So a focus on that
and be Once you focus on that, you have to
make content on these things. It's going to you just
(15:31):
articulated that awareness to you has led to success currently
it's professional success as you evolved, and this is my
intuition about you. It may be around the social issues
you care about, the nonprofits you want to support, the
disease that takes someone that you love to curate. Political aspirate,
who the heck you're You're a young man for me,
(15:55):
that's what I want everybody understand. You don't need Bravo's
co sign. There's something called TikTok, YouTube, Facebook, Spotify, in perpetuity.
It's called the Internet. You will play out this way,
take advantage of it because you can then get happier.
Walk me through empathy, wines quickly, the idea, the building,
what it became. It's a great question. It's my life's work.
(16:16):
I learned about wine when I was fourteen. I would
sit behind the register of Shoppers Discount Liquors in Springfield Millburn,
New Jersey, and I would read The Wine Spectator and
Robert Parker for two or three four hours. I would
read The wind Spectator in high school. So in a
lot of ways, it's my life's work. In a lot
of ways, it took twenty one months to create a
nine figure exit. But let me break it down for you.
My life's work. I learned I build a huge business.
(16:38):
I really no wine like uncomfortably well. I also am
a very good dude in business, which gave me the
leverage when I decided to start my own brand to
go to farmers and get unconscious deals on the grapes
because of all the beautiful things I did for them
over the last twenty five years, which allowed me to
do what I wanted, which was to create the best
twenty dollar wine in the world. So that was the
(16:59):
business plan, create the best wine in the world, direct
to consumer, no shelves, no restaurants, not even my dad's
story with people people order ship correct subscription, niece. We
will create a rose, a white, a red, and you
will get it when it comes out, so you don't
have to think because people actually don't want to think
about what wine to buy. Then there's another part of
the story. My partners in that business Nature Rhodor and
(17:22):
John Troutman. John Troutman met me at the Boston Wine
Expo the first year Wine Library TV exploded in two
thousand seven, and I went up to Boston and I
had a table where every table at this expo was
people serving their wines. And I had a table with
four laptops on it, and I was handing out DVDs
of my nine best episodes that I put on YouTube.
(17:43):
And John Troutman was a fan of the show because
his dad owned a restaurant. He wanted to learn about wine,
and he helped me hand out DVDs. He then became
an intern for a wine social network that I bought
that we failed at, and then became a employee of
Binner Media in its earliest days. Then I got him
a mom at a wine distributor that I was friends with.
He worked there for a year. He decided to come
(18:04):
back to Biner Media and ended up being at the
end of his binor media time. In my chief of staff,
what before I had a chief of staff. I had
a four person team trying to do what I told
you earlier called the office of the CEO. It was inefficient.
I realized that, and so John and Nate Nate was
another kid at Arizona State who want to learn about wine.
Found me on YouTube. This is all these young kids
(18:26):
met me in two thousand six seven on YouTube because
nobody was doing it, sent an email, got an internship
at Wine Library. I interacted with him twice during his
whole internship. I just started Veiner Media with my brother.
He was interning for Wine Library. I was only there
once a week because the transformation was happening. He said,
can I spend some time with you? I said yes.
I decided to take the fifteen person Beiner Media company
(18:46):
to Vermont for like a family, kind of like offsite.
We competed the whole weekend because that's all I loved.
We played volleyball. I liked the way that Nate played
volleyball competitively and offered him a job based on how
he played volleyball. He became my admin, my second ever admin.
He crushed at it. He then became a j's right
handed and he then became an office of CEO. I
(19:09):
had this idea that I was ready to do a
director consumer wine brand, that I could do it, that
I could do the twenty other thing that Vainer Media
was getting big enough that I could take some talent
from that, and I knew that I had John and Nate.
I made them my partners. They ran the business along
with me. And so from the moment I thought about
it to the day we sold to Consolation was less
than two years. But really, if you listen carefully, it
(19:31):
was twelve years on two men. It was my whole life.
It was all the learnings I picked up on advertising
on social media, directed consumers, shopify understanding. So that's how
I think it works, right. I think everything I've accomplished,
and I mean this with all my soul, everything that
I've accomplished professionally up to this second of doing this
podcast will almost be forgotten and dwarfed. But what I
(19:54):
do between fifty and sixty five, I really believe that
what was the work for those months? He you had
your whole life about wine. You knew it. You knew
the guys with the grapes. It's direct to consumers. You're
not bottling, is it? We we had We had the yes.
But that was easy because I can do that every day.
I mean, I believe that tomorrow I can start a
subscription base for most products about least ten thousand people
(20:17):
on the back of just telling my community I'm doing it.
What was the cost, because I don't know for empathy,
they were being two hundred forty three times a year
for twenty bottle of wine, times twelve for a case,
and so you were paying seven twenty a year for
the subscription. The biggest parts of that business were building
the tech stack, the shopify, the email infrastructure. Did you
(20:38):
do that with people in house at van or did
you hire outside? Everything was internal. This is the whole
punch line of everything. I'm up to having the capabilities
to do this for blueberries and for scarfs and for hats,
and picking the right talent internally to jump on this
side that wouldn't hurt Vain or media because you know
that's also the mothership to do the creative and the
media spend to acquire customers that have ever heard of
(21:00):
Gary v and just wanted twenty dollar wine. The biggest part,
I think, actually in my opinion, was finding the incredible
people at crush Pad who were the infrastructure of making
the wine, making that deal and actually tasting a stunning
amount of red white I was saying red and white
grapes to make those three wines and really feel like
I could nail America's palette. That was actual work. But
(21:23):
Constellation by did they bought the subscription base. You know
what they bought. They bought recurring revenue, they bought me
and they bought. What they really bought is a ecosystem
that now they can instill into all their incredible brands,
like Robert Mandavi, the Prisoner this one. When you sell
wine direct consumer, you make a dollar on the dollar.
(21:44):
When you sell it the normal way that almost every
single person buys wine, which is usually at a restaurant
or retailer, the winery sells it to a distributor for
fifty cents on the dollar. Those are very big economics.
What do you think about the fact that I left
the real estate brokerage I was at for twelve years
plenty of real estate all overhead covered by everybody else's great,
top of the game, top selling team across the country
(22:06):
three years in a row. Blew it all up and
started my own real estate company in the middle of
a pandemic and announced it in September. To be very frank,
when I hear you articulate that again, the only thing
that went through my mind was practicality. You had gotten
to a place because of the leverage you've created for
yourself through the decisions and work that you made for yourself,
that you have been now on the other side of
the equation where the trade of that infrastructure overhead the
(22:31):
brand was no longer as remarkable in return to what
you were getting. And so instead of garnering resentment against
that institution and infrastructure and yourself for not having the
balls to do it, you decided to do the smart,
emotional thing and do it for yourself. Because even if
you fucking fail, thank god at eight one, you won't
have the resentment or the regret of not jumping when
(22:55):
it was black and white obvious that you should jump.
There's a there's a thing. I don't know where it
is because we came into this office not too long ago.
I have like a little plaque here. It's one of
my favorite quotes that I'd rather regret the things I
did and the things I never tried. The whole reason
I went to New York City to try to be
an actor and gave myself two years because if I
don't do this, I will regret it for the rest
of my life. I think this subject that we're touching
(23:17):
on right now needs a lot more attention. I think
people would live their lives differently if they actually understood
that there is an enormous amount of underlying depression and
sadness in what I would call the sixty year old
set around regret. Yeah, I remember distinctly. I was on
the West Side Highway. The Hudson River Park had a
(23:37):
new piece of grass, and that's where I was with
fifteen unpaid actors doing the worst performance ever of Romeo
and Juliet. And I remember standing next to the guy
that was playing Father Capulets, who was I think seventy four,
and he was so excited. He was talking about how
this was going to be his big break. He was
inviting all these people, and in my head, I was like, man,
we just almost got hit by a dump truck. We're
(23:58):
on the side of the highway. You know. I appreciate it.
I appreciate the huts, but I appreciate all that. But
I need to start making moves because I do not
want to be you when I'm seventy five. Unless what
you were doing on the side of the West Side
Highway playing Father calpulate to people walking their dogs who
don't care makes you absolutely happy. Happiness has to come
first no matter what we do in business and what
we do in life. And for me, I just knew
(24:20):
that being that old on the side of the West
Side Highway wasn't going to make me happy, so I
had to do something else, you know, the end. What's
the money mean to you? Then? From the exit and
the money you've made for investments and the money that
you have into Vener, you're talking about a significant amount
of dollars. I think you've lived below your means clearly.
(24:43):
What does money mean to you? What's the power choice?
I think that people who make eighty tho dollars a
year or who make eighty million a year have the
same opportunity to have choice. It completely is predicated on
living within the structure. To your point, I am fascinated
by the ability to be able to save money to
(25:04):
give you incredible choice because it's about saving money, right.
It's like, hey, I can do something new for four
years and if it doesn't work, I can still pay
my rent, my mortgage, feed my kids my car bill.
Like it's about saving money. And I think that that
has gone completely away, which is why people don't have choice.
I'm sure you know this. Ryan. You see this all
(25:25):
the time because you sell high network homes and you
see people who actually can't do it all cash deal
and you're like, how is that possible? Look at who
this person is or what it seems they have done.
It's because they have made a decision. By the way,
I don't demonize this. If you want to fly private
and have a yacht and all this, muscletov live your life.
But for me, what money means is not that, though
(25:49):
I'm not scared to do it occasionally for special things.
It's around choice, and that's all it means to me.
The ability that if tomorrow I want to meditate for
eighteen months and then come out of it and become
a politician, a teacher, a Buddha, or triple down on
being a capitalist entrepreneur, all of it is in choice
(26:09):
because of what I've been able to create. And I
don't think that's a millionaire's gift. I really do believe
because I know these people, because I spend time with
these people, because a lot of them are my friends
I grew up with. End or people have been affected
by my conversation around saving money. I believe almost everybody
has a salary and then lives above it with credit
cards and credit I think if people learned at sixty
(26:31):
three thousand a year twenty to live below it and
bank savings, that they be shocked how that makes them feel.
I have two more questions for you, and then gonna
let you go and run all your companies. One, when
I told you that I was doing this podcast and
it was called Big Money Energy, what did that mean
to you? The first take I had is it's a
flashy headline that I hope that people come on it
(26:56):
and break down the non obvious. I believe that almost
everything I do is the non obvious to the big
money Energy thing, which allows me probably at the end
of the day, to be way up there in big
money Energy. And so my take was, this is gonna
have that kind of positioning. And then if Ryan does
a good job, and obviously he's asking me to be
on it, so I'm he's giving me indicators that he's
(27:18):
going to if he can juxtaposition that title with thoughtful
conversation of how you actually get there in the in
the way that almost everybody doesn't understand. Everybody's complete misunderstanding
around flash and keeping up with the Joneses and perception
is reality. I think if you can round that out
with thoughtfulness, I think it could be really cool. I
appreciate that last question. When are we gonna go fight
(27:40):
a house? You know, listen, I'm pretty pumped right, Like,
I'm a Manhattan boy. I know what market is right
for you. I remember when we were at the next game, right,
and honestly, do you guys, how is the market is
a top? I'm like, yeah, there's blood everywhere, and sit down.
I want to talk about the blood that was before
all this. Yeah. I love that you're ending with this
because it's it's what I of about you. You are
(28:01):
in pocket with me, brother, I am watching there is
real collateral damage between COVID and the political climate around
taxes that I think Manhattan residential real estate. And then
you also know, like I'm a simple boy, I'm about
supply and demand. Not only are there a lot of
people thinking about taxes or have learned that they can
live a different life outside of the island, there's also
(28:24):
that's in juxtaposition to the fact that on the super
high end, the amount of inventory that was being created
for the five to seven years prior has me awfully
excited about getting serious about this conversation. But honestly, I'll
give you a preview. Everybody, I want you to hear this.
I will be calling Ryan fors Or this second. I
have a better understanding of timing of like, for example,
(28:45):
I think this whole year COVID wise is still a
much bigger wash than most people think, and so I
think I just want to figure that part out. Plus
the recruitment that might have you seen what's going on
with the Miami mayor and like histopfulness about recruiting tech
come Like Ryan, I'm stunned how many of my business
contemporation moving from California to Texas. Yeah. Now we've done
(29:08):
the business that we're doing now between Texas and and
Florida back and forth, and the communities that we're building
there with with agents and salespeople. It's crazy, and we're
doing those We're doing a lot of these deals completely virtually.
These are big money deals there to million dollar deals
over the phone. I believe that comes at the detriment
of Manhattan in the short term, and that excites me
because I love this. I need the action I'm more
(29:31):
than happy to give up fifty of my money to
sit in the city that has this center. I don't
you know, Miami's cute and all I mean, but let
there be no confusion. This is fucking the epicenter of
the universe. You're the man. I want to end on
that line. Thank you so much for being here, Thanks
for being on the Padcast. I'll talk soon. Thanks damn.
If you're ready to take action today based on Gary
(29:54):
V's entire blueprint for how he got to where he is,
go to Big Money Energy dot com slash podcast to
download an action plan and I put together for you
as well as the show notes. That's Big Money Energy
dot com slash podcast. Find more podcasts like Big Money
Energy on the I Heart Radio app or wherever you
(30:17):
get your podcasts. Big Money Energy is hosted by me
Ryan Sirhint. It's produced by Mike Costarelli and Joe Lorsca
and executive produced by Christina Everett.
Welcome back, everybody to a brand new episode of Big
Money Energy, where we talked to super successful and self
made people to find out exactly how they did it,
how they went from nothing to something. I'm Ryan, sirhand,
and today I am joined by the effervescent Gary V.
You all know who he is. You see him everywhere.
(00:23):
He's been ranting at you for years and years and
years and years and years. He is a media mogul,
angel investor, Chairman of Interact, CEO of Intermedia, multi time
best selling author, and so much more. And we go
through a lot. We talk about the importance of letting
the people you hired do their jobs. We talk about
why you're branding will always outpace your sales, and we
(00:45):
talked about how to build a business empire using social
media because obviously we've got to go through that with Gary,
that's what he's known for, That's how he built such
an amazing, amazing, amazing platform. So let's get into it.
Welcome to another episode. Today is a very very special
day because I'm sitting down with one of my favorite people,
(01:06):
a huge influences to why I'm even here talking to
you right now, a media mogul, investor, multi time New
York Times best selling author, Gary Vaynerchuk. And there really
isn't a whole lot that this guy hasn't done. He
is a leading entrepreneur, he is an angel investor, he's
chairman of Ainner Acts, he's CEO of Ayner Media. There's
probably fifteen thousand other things that he's done during quarantine
(01:26):
and probably this morning already. He's one of the most
innovative and influential people in the world. Welcome Gary v.
How you doing, man, I'm doing extremely well. It's really
good to be here with you. Ryanan. I hope you're
super well and I'm excited to get into it. Yeah. Man,
So this is your fault, just to let you know, right.
I don't know if people say that to you all
the time, but I remember a couple of years ago
(01:47):
when we were having breakfast, yeah, at the Mercer Hotel,
and you pointed to the cameras and everybody, and you said,
this is what's going to happen, right, and it's gonna
be everybody and now here it is. Yeah, you know,
I think, um, so many of the nice things you
set up front, I had. I have done some things
this morning. I had a meeting with my Singapore office
this morning, and I was talking to an employee who's
(02:07):
just joined, and I said, you know, I have a
very very very narrow super skill surrounded by other skills,
competencies solid we all have, you know, kind of like
different ladders done, like what we're good at and what
we're bad at. But I do have a great intuition
around what people are going to do and where attention is.
(02:31):
It's really interesting to talk to you. I actually use
the analogy of real estate development a lot in my
own head and kind of sometimes in public, which is
I almost trade attention the way a great real estate
developer real estate agent trades neighborhoods. You know, I'm able
to see something and say, oh, not guessing, not long
(02:52):
term twenty nine years from now, oh in the next
thirty six to forty eight months, quote unquote, this neighborhood
is about to turn, or this neighborhood is about to develop.
And sometimes that neighborhood is podcasting, and sometimes that neighborhood
is TikTok, and sometimes that neighborhood is Facebook. And then
by the way, the reverse, you know, this is something
you know and probably a lot of people in the audience,
(03:12):
but I know your audience is broad. Like mind. Sometimes
the neighborhood goes from super hot to not as hot.
You know, Facebook ten years ago was the hottest thing
for twenty four year old to be on and now
it is really sixty seventy eight year old behavior. Those
are the conversations I have every day with developers trying
to predict the future. Right, where do we invest now?
And it's not just our attention, right, it's a significant
amount of money. So where do we put our dollars
(03:34):
and where's the market going to be? And that's that's
the issue with the real estate market we have right now,
and by the way, it's the issue with what I
do for a living. The reasons so many people struggle
with content building brand, both as a human or as
a business, is it is money too. Just because you
decide that you're going to go all in on TikTok,
you have to spend money, whether it's adds, whether it's
people producing the content, whether it's your own time that
(03:56):
becomes valuable. I think one of the challenges for individuals
like yourself who are successful at the point of that
breakfast at the mercer hotel. Is that it takes a
real fight commitment because you were now allocating hours doing
this that used to be analyzing data around the neighborhood,
showing something, recruiting someone building a relately. I know it.
(04:17):
I mean I run a lot of businesses, Yet there
is times when I'm writing a book speaking on stage.
How do you justify the time between Gary Vynerchuk the
CEO and Gary V the celebrity that everybody knows, Like,
how are you? How are you even here right now
doing this time? If you have all of these people
in Singapore all over the world, easy brand always outpaces sales.
You know this. I mean you've lived in It's been
(04:39):
the ark of your life. So I really believe in brand,
and I think I also believe in karma. I like
you intuitively from the when we met. We haven't had
the luxury because we're both busy to spend like the
kind of time that makes me say, oh my god,
I fully know this person that you know, but I
always have good feelings towards it. I believe in Karmen
doing good things, like when you asked me to be
(04:59):
on the show. I want to get some people that
have never heard of me or here's something new for
me on this podcast that are in your world. I
want to do it for you because I know a
lot of people find wherever I am on the internet
that's good for you. I'm so fascinated by people's ability
to be so narrow on just transactional. I have to
do this. This makes me money. Now, this is more
valuable than anything else. That's wild. I actually think it's
(05:21):
the third most valuable to building brand and to building karma, serendipity,
just living life. How do you structure your day? Though,
as totally logistical question as we kind of get into this,
you have a family, you know, you live in patent,
You run these businesses. How many assistance do you have
who structures your calendar? How do you know is every
day completely different? How do you structure your goals going
(05:42):
into the year? Walk me through that process. I have
two full time admins just for me, so Alexandra and
Lou are incredible there. Oh, it's always on business, you know,
which is to the young kids. I have the luxury
at this point in my career. Two of my former
assistance and interns went on to be my partner's and
Empathy wines and a couple of months ago we sold
that company to Constellation and those guys became millionaires. And
(06:05):
my other assistance are in my ecosystem and doing extremely well.
So you know, being my admin it's really hard, I think,
because it's kind of it's always on its stress. There's
just a lot going on. However, it's an incredible springboard
to a career. A lot of people into colonel or
next early. We're always trying to get that job. But
even though I know it's a springboard, I'm still uncomfortably
(06:26):
appreciative every time somebody holds that role because I know
that for some I'm on actively on usually for twelve, thirteen,
fourteen hours in a day, and then the inbox and
things are happening twenty four hours a day London, Singapore,
you know, just my life. So it's a it's a
high intensity job. So I have those two and they
cover my inbox and my calendar. When you texted me yesterday,
(06:47):
you could have paid billion dollars. I wouldn't have known
that we're doing this today. I only know what I'm
doing the morning I wake up and look at my calendar.
For the first time, you start running and I just
go I know that you know we had the exchange
and I was and I said yes, and I couldn't
wait to do it. But whether it was January seven
or February nineteen, I would have no clue until the morning. Then.
I have a chief of staff, Marcus Krasas, that has
(07:08):
been with me for ten years, eleven years. He is
really far more my right hand within the vainer X ecosystem,
I would say Marcus and my two admins are the
actual infrastructure, and my calendar is my boss. I say
yes and no to things, for example tips. Something I
implemented a year ago which has been game changing is
I'll have an hour meeting with Marcus, my chief staff,
and my two admins today and we will look at
(07:31):
every single meeting next week and we will do things
like at the time because what we used to rely
on is my decision. But the problem is sometimes something
that I said, hey, let's do this for thirty now
needs fifteen now doesn't need to happen at all. So
how do you then deal with Because you're the guy
right the company is is your name, You're the guy
people know you, and you spend so much time focused
(07:53):
on brand how do you deal with founder dependency. I
know you have great people around you and you promote
from within, but how is gary multiply excremities on both sides.
Let me explain. If you were to private investigate my organization,
everybody listening would be on the ground how stunned they
would be on how much I don't give a shit
about and I'm completely uninvolved in. You get freedom, you
(08:16):
get freedom to the people you hire again at a
level that would supprise Like I mean it. I spend
very little time with my CFO. There's things that I
just delegate. Trust, show me that you're not the guy
or girl, and then I'll make a decision on training
you up or firing you. That's my responsibility. It's the
extreme lack of micromanagement on one side. On and then
(08:42):
I'm very involved in molding and touching, whether that's winning
new business, whether that's innovating new products and services, whether
that's global expansion, whether that's strategic m and A. I
don't play in the middle, which I think a lot
of founders do. They're in things they don't need to
be injure out of insecurity or ego. I focus uncomfortably
(09:04):
on growth. Now. I had a moment that I called
counting the bananas on March twenty, which is, oh shit,
here's COVID. Oh shit, I just got four emails from
our humongous clients saying, yeah, we're not gonna pay you
as fast anymore. We're not a very big company compared
to Chase the Budweiser, so we have no leverage, I
have overheads. Oh my god, is this stimulus thing going
to play out the way I think, which is people
(09:26):
you know, less revenue and way more revenue're gonna get checks.
So we're not sure enough. That's what happened. We didn't
get a penny, and so I'm like, I've got to
navigate this, which makes me go into complete defense mode.
So literally, for two weeks, I'm literally literally, I knew
how much we were spending on snacks in the l
A office, whereas two weeks earlier I couldn't tell you
what we were spending on our leases, let alone the snacks. Right,
(09:49):
So I'm very I'm very good at a couple of things.
One never putting myself in a massive vulnerability where I'll
go out of business. So in the macro, I still
have an incredible sense of what the reality of the
business is. Are b when I have to switch and
adjust to new information. I'm not ideological and say, well
you guys and girls take care of this. You're in
(10:10):
the details of defense. I go directly into hands dirty
because I'm an operator by nature, and so that's how
I kind of think about the world. So interesting talking
to you now, even compared to the last couple of years, right,
I feel like when I first met you, you know everything.
(10:30):
Now you know even more, and I think you know
are great. Here's I want great way earlier than you did. Man,
But you have a very handsome face, so you've been
able to pull it off for a long time. I think,
doesn't it blow you away? Ryan? Everybody's listening, and I
know there's a lot of winning operators, and winning comes
in all different scales. I'm just gonna pose this question.
I know a lot of people while they're running, while
they're driving, while they're walking their dog, listening to this.
(10:52):
It is just amazing. When you're a winning player, how
much better you are twenty years later, fifteen years later,
ten years later. Like I was a WHISKI I took
my dad's liquor store business from a three to a
sixty million dollar business in my early twenties. That's just facts.
So I knew I had that in me because I've
been doing the business stuff since I was six, and
(11:12):
at fourteen eighteen, I really figured it out with sports cards,
and I knew I had it in me. Yet I
came into that business with Kobe Bryant like Bravado and
pulled it off. Yet I cannot believe how the forty
five year old me would run circles around that twenty
five year old like circles. And that's called experience. And
so to your point, you're right, because so much of
(11:34):
your life is also very very public. What's something that
people do not know about you? Anything in my personal life?
Made that decision? It kind of I'd be lying if
I said there was some big decision. It's just you
know what I actually think The answer is. Actually, I'll
give you the answer. I was born in the Soviet Union,
and I was raised in a household that overly valued
(11:56):
personal privacy. The end my parents grew up the society
where people rant it on each other and people went
to jail. I wish Americans really knew what communism and
socialism really was. There is such a naive but especially
in the current political climate, paying higher taxes and you know,
having universal healthcare or university is not what my parents
(12:20):
lived in. You're talking about my great it's really ironic
that we went here. I don't talk about this a lot.
I literally posted one minute before we went here on
my Instagram. I'm gonna show you and I literally literally
I've never done this. Is never have done this. Posted
a picture both my grandfather's and my great grandfather. I
never met my dad's dad. He died when my dad
was fifteen, as you can see by this picture. I
(12:41):
did meet my mom's dad, but I was too and
I never I don't remember him, and I didn't know
my great grandfather, who came to America with us, immigrated
in his seventies. I recall him a little bit, but
he also died when I was five. But both of
my grandfather's spent time in jail, including my mom's dad
spending ten or twelve ryan for doing entrepreneurial stuff on
(13:02):
the side, which, oh, by the way, every human in
Russia did, because that's what happens in communism. Speak to
anybody in Venezuela, Cuba or Russia that lived in it.
I think that's one factor. I also think I'm good
at predicting, and I think that people have come to
learn that when you exploit your children or tell everybody
everything about your business, it might be fun for a
(13:23):
couple of likes on Instagram at the time, but it
comes with enormous amounts of baggage and stresses. And so
I think we have you know as as you know
my family as well. Right we we people know us
because of a reality television show that focuses more in
our personal life than it does our actual work. But
we made a decision a while ago that due to business,
(13:43):
I sell a significant amount of real estate because of
what people know about my family. Because they know me.
For you, and everyone has their own situations, you felt
like the trade could work itself out. And that's amazing.
And by the way, for everybody listening who's posting pictures
of their babies or doing the social media a version
of a reality show that you lived through, because a
lot of people are as you know, it's okay to
(14:04):
do it when it works for you. It's okay to
change your mind. I'll tell you another thing when we
touched on it. I do not think because of the
Gary B persona and most of the content this podcast speeches,
which is a different version of me than the operator,
I don't think people really understand me as a businessman.
For example, in fifteen months, I've created a nine figure
exit for a direct consumer wine brand. Some solid amount
(14:25):
of my audience knows. Almost nobody outside of my audience
knows I co founded, co created, funded something called Rezzie.
When the most successful restaurant app that has come out
since Open Table, we exited that in a full cash
deal hefty nine figures to American Express. Not on my
resume when the Gary B name gets brought up. So
(14:48):
I think my persona and personality probably similar to the
way you feel as a quote unquote reality star who's
actually a real professional. I think the thing that most
people don't know is vain or X holding company. If
I ever sell, it is going to be a billion
dollar exit on a bad day. I don't think people
have calibrated my business success and acuum. I don't like
(15:10):
talking about being smart or being good at business. I
like talking about, Hey, do you see this opportunity and
you understand why you're not taking it. It's usually tied
into insecurity or internal things. So a focus on that
and be Once you focus on that, you have to
make content on these things. It's going to you just
(15:31):
articulated that awareness to you has led to success currently
it's professional success as you evolved, and this is my
intuition about you. It may be around the social issues
you care about, the nonprofits you want to support, the
disease that takes someone that you love to curate. Political aspirate,
who the heck you're You're a young man for me,
(15:55):
that's what I want everybody understand. You don't need Bravo's
co sign. There's something called TikTok, YouTube, Facebook, Spotify, in perpetuity.
It's called the Internet. You will play out this way,
take advantage of it because you can then get happier.
Walk me through empathy, wines quickly, the idea, the building,
what it became. It's a great question. It's my life's work.
(16:16):
I learned about wine when I was fourteen. I would
sit behind the register of Shoppers Discount Liquors in Springfield Millburn,
New Jersey, and I would read The Wine Spectator and
Robert Parker for two or three four hours. I would
read The wind Spectator in high school. So in a
lot of ways, it's my life's work. In a lot
of ways, it took twenty one months to create a
nine figure exit. But let me break it down for you.
My life's work. I learned I build a huge business.
(16:38):
I really no wine like uncomfortably well. I also am
a very good dude in business, which gave me the
leverage when I decided to start my own brand to
go to farmers and get unconscious deals on the grapes
because of all the beautiful things I did for them
over the last twenty five years, which allowed me to
do what I wanted, which was to create the best
twenty dollar wine in the world. So that was the
(16:59):
business plan, create the best wine in the world, direct
to consumer, no shelves, no restaurants, not even my dad's
story with people people order ship correct subscription, niece. We
will create a rose, a white, a red, and you
will get it when it comes out, so you don't
have to think because people actually don't want to think
about what wine to buy. Then there's another part of
the story. My partners in that business Nature Rhodor and
(17:22):
John Troutman. John Troutman met me at the Boston Wine
Expo the first year Wine Library TV exploded in two
thousand seven, and I went up to Boston and I
had a table where every table at this expo was
people serving their wines. And I had a table with
four laptops on it, and I was handing out DVDs
of my nine best episodes that I put on YouTube.
(17:43):
And John Troutman was a fan of the show because
his dad owned a restaurant. He wanted to learn about wine,
and he helped me hand out DVDs. He then became
an intern for a wine social network that I bought
that we failed at, and then became a employee of
Binner Media in its earliest days. Then I got him
a mom at a wine distributor that I was friends with.
He worked there for a year. He decided to come
(18:04):
back to Biner Media and ended up being at the
end of his binor media time. In my chief of staff,
what before I had a chief of staff. I had
a four person team trying to do what I told
you earlier called the office of the CEO. It was inefficient.
I realized that, and so John and Nate Nate was
another kid at Arizona State who want to learn about wine.
Found me on YouTube. This is all these young kids
(18:26):
met me in two thousand six seven on YouTube because
nobody was doing it, sent an email, got an internship
at Wine Library. I interacted with him twice during his
whole internship. I just started Veiner Media with my brother.
He was interning for Wine Library. I was only there
once a week because the transformation was happening. He said,
can I spend some time with you? I said yes.
I decided to take the fifteen person Beiner Media company
(18:46):
to Vermont for like a family, kind of like offsite.
We competed the whole weekend because that's all I loved.
We played volleyball. I liked the way that Nate played
volleyball competitively and offered him a job based on how
he played volleyball. He became my admin, my second ever admin.
He crushed at it. He then became a j's right
handed and he then became an office of CEO. I
(19:09):
had this idea that I was ready to do a
director consumer wine brand, that I could do it, that
I could do the twenty other thing that Vainer Media
was getting big enough that I could take some talent
from that, and I knew that I had John and Nate.
I made them my partners. They ran the business along
with me. And so from the moment I thought about
it to the day we sold to Consolation was less
than two years. But really, if you listen carefully, it
(19:31):
was twelve years on two men. It was my whole life.
It was all the learnings I picked up on advertising
on social media, directed consumers, shopify understanding. So that's how
I think it works, right. I think everything I've accomplished,
and I mean this with all my soul, everything that
I've accomplished professionally up to this second of doing this
podcast will almost be forgotten and dwarfed. But what I
(19:54):
do between fifty and sixty five, I really believe that
what was the work for those months? He you had
your whole life about wine. You knew it. You knew
the guys with the grapes. It's direct to consumers. You're
not bottling, is it? We we had We had the yes.
But that was easy because I can do that every day.
I mean, I believe that tomorrow I can start a
subscription base for most products about least ten thousand people
(20:17):
on the back of just telling my community I'm doing it.
What was the cost, because I don't know for empathy,
they were being two hundred forty three times a year
for twenty bottle of wine, times twelve for a case,
and so you were paying seven twenty a year for
the subscription. The biggest parts of that business were building
the tech stack, the shopify, the email infrastructure. Did you
(20:38):
do that with people in house at van or did
you hire outside? Everything was internal. This is the whole
punch line of everything. I'm up to having the capabilities
to do this for blueberries and for scarfs and for hats,
and picking the right talent internally to jump on this
side that wouldn't hurt Vain or media because you know
that's also the mothership to do the creative and the
media spend to acquire customers that have ever heard of
(21:00):
Gary v and just wanted twenty dollar wine. The biggest part,
I think, actually in my opinion, was finding the incredible
people at crush Pad who were the infrastructure of making
the wine, making that deal and actually tasting a stunning
amount of red white I was saying red and white
grapes to make those three wines and really feel like
I could nail America's palette. That was actual work. But
(21:23):
Constellation by did they bought the subscription base. You know
what they bought. They bought recurring revenue, they bought me
and they bought. What they really bought is a ecosystem
that now they can instill into all their incredible brands,
like Robert Mandavi, the Prisoner this one. When you sell
wine direct consumer, you make a dollar on the dollar.
(21:44):
When you sell it the normal way that almost every
single person buys wine, which is usually at a restaurant
or retailer, the winery sells it to a distributor for
fifty cents on the dollar. Those are very big economics.
What do you think about the fact that I left
the real estate brokerage I was at for twelve years
plenty of real estate all overhead covered by everybody else's great,
top of the game, top selling team across the country
(22:06):
three years in a row. Blew it all up and
started my own real estate company in the middle of
a pandemic and announced it in September. To be very frank,
when I hear you articulate that again, the only thing
that went through my mind was practicality. You had gotten
to a place because of the leverage you've created for
yourself through the decisions and work that you made for yourself,
that you have been now on the other side of
the equation where the trade of that infrastructure overhead the
(22:31):
brand was no longer as remarkable in return to what
you were getting. And so instead of garnering resentment against
that institution and infrastructure and yourself for not having the
balls to do it, you decided to do the smart,
emotional thing and do it for yourself. Because even if
you fucking fail, thank god at eight one, you won't
have the resentment or the regret of not jumping when
(22:55):
it was black and white obvious that you should jump.
There's a there's a thing. I don't know where it
is because we came into this office not too long ago.
I have like a little plaque here. It's one of
my favorite quotes that I'd rather regret the things I
did and the things I never tried. The whole reason
I went to New York City to try to be
an actor and gave myself two years because if I
don't do this, I will regret it for the rest
of my life. I think this subject that we're touching
(23:17):
on right now needs a lot more attention. I think
people would live their lives differently if they actually understood
that there is an enormous amount of underlying depression and
sadness in what I would call the sixty year old
set around regret. Yeah, I remember distinctly. I was on
the West Side Highway. The Hudson River Park had a
(23:37):
new piece of grass, and that's where I was with
fifteen unpaid actors doing the worst performance ever of Romeo
and Juliet. And I remember standing next to the guy
that was playing Father Capulets, who was I think seventy four,
and he was so excited. He was talking about how
this was going to be his big break. He was
inviting all these people, and in my head, I was like, man,
we just almost got hit by a dump truck. We're
(23:58):
on the side of the highway. You know. I appreciate it.
I appreciate the huts, but I appreciate all that. But
I need to start making moves because I do not
want to be you when I'm seventy five. Unless what
you were doing on the side of the West Side
Highway playing Father calpulate to people walking their dogs who
don't care makes you absolutely happy. Happiness has to come
first no matter what we do in business and what
we do in life. And for me, I just knew
(24:20):
that being that old on the side of the West
Side Highway wasn't going to make me happy, so I
had to do something else, you know, the end. What's
the money mean to you? Then? From the exit and
the money you've made for investments and the money that
you have into Vener, you're talking about a significant amount
of dollars. I think you've lived below your means clearly.
(24:43):
What does money mean to you? What's the power choice?
I think that people who make eighty tho dollars a
year or who make eighty million a year have the
same opportunity to have choice. It completely is predicated on
living within the structure. To your point, I am fascinated
by the ability to be able to save money to
(25:04):
give you incredible choice because it's about saving money, right.
It's like, hey, I can do something new for four
years and if it doesn't work, I can still pay
my rent, my mortgage, feed my kids my car bill.
Like it's about saving money. And I think that that
has gone completely away, which is why people don't have choice.
I'm sure you know this. Ryan. You see this all
(25:25):
the time because you sell high network homes and you
see people who actually can't do it all cash deal
and you're like, how is that possible? Look at who
this person is or what it seems they have done.
It's because they have made a decision. By the way,
I don't demonize this. If you want to fly private
and have a yacht and all this, muscletov live your life.
But for me, what money means is not that, though
(25:49):
I'm not scared to do it occasionally for special things.
It's around choice, and that's all it means to me.
The ability that if tomorrow I want to meditate for
eighteen months and then come out of it and become
a politician, a teacher, a Buddha, or triple down on
being a capitalist entrepreneur, all of it is in choice
(26:09):
because of what I've been able to create. And I
don't think that's a millionaire's gift. I really do believe
because I know these people, because I spend time with
these people, because a lot of them are my friends
I grew up with. End or people have been affected
by my conversation around saving money. I believe almost everybody
has a salary and then lives above it with credit
cards and credit I think if people learned at sixty
(26:31):
three thousand a year twenty to live below it and
bank savings, that they be shocked how that makes them feel.
I have two more questions for you, and then gonna
let you go and run all your companies. One, when
I told you that I was doing this podcast and
it was called Big Money Energy, what did that mean
to you? The first take I had is it's a
flashy headline that I hope that people come on it
(26:56):
and break down the non obvious. I believe that almost
everything I do is the non obvious to the big
money Energy thing, which allows me probably at the end
of the day, to be way up there in big
money Energy. And so my take was, this is gonna
have that kind of positioning. And then if Ryan does
a good job, and obviously he's asking me to be
on it, so I'm he's giving me indicators that he's
(27:18):
going to if he can juxtaposition that title with thoughtful
conversation of how you actually get there in the in
the way that almost everybody doesn't understand. Everybody's complete misunderstanding
around flash and keeping up with the Joneses and perception
is reality. I think if you can round that out
with thoughtfulness, I think it could be really cool. I
appreciate that last question. When are we gonna go fight
(27:40):
a house? You know, listen, I'm pretty pumped right, Like,
I'm a Manhattan boy. I know what market is right
for you. I remember when we were at the next game, right,
and honestly, do you guys, how is the market is
a top? I'm like, yeah, there's blood everywhere, and sit down.
I want to talk about the blood that was before
all this. Yeah. I love that you're ending with this
because it's it's what I of about you. You are
(28:01):
in pocket with me, brother, I am watching there is
real collateral damage between COVID and the political climate around
taxes that I think Manhattan residential real estate. And then
you also know, like I'm a simple boy, I'm about
supply and demand. Not only are there a lot of
people thinking about taxes or have learned that they can
live a different life outside of the island, there's also
(28:24):
that's in juxtaposition to the fact that on the super
high end, the amount of inventory that was being created
for the five to seven years prior has me awfully
excited about getting serious about this conversation. But honestly, I'll
give you a preview. Everybody, I want you to hear this.
I will be calling Ryan fors Or this second. I
have a better understanding of timing of like, for example,
(28:45):
I think this whole year COVID wise is still a
much bigger wash than most people think, and so I
think I just want to figure that part out. Plus
the recruitment that might have you seen what's going on
with the Miami mayor and like histopfulness about recruiting tech
come Like Ryan, I'm stunned how many of my business
contemporation moving from California to Texas. Yeah. Now we've done
(29:08):
the business that we're doing now between Texas and and
Florida back and forth, and the communities that we're building
there with with agents and salespeople. It's crazy, and we're
doing those We're doing a lot of these deals completely virtually.
These are big money deals there to million dollar deals
over the phone. I believe that comes at the detriment
of Manhattan in the short term, and that excites me
because I love this. I need the action I'm more
(29:31):
than happy to give up fifty of my money to
sit in the city that has this center. I don't
you know, Miami's cute and all I mean, but let
there be no confusion. This is fucking the epicenter of
the universe. You're the man. I want to end on
that line. Thank you so much for being here, Thanks
for being on the Padcast. I'll talk soon. Thanks damn.
If you're ready to take action today based on Gary
(29:54):
V's entire blueprint for how he got to where he is,
go to Big Money Energy dot com slash podcast to
download an action plan and I put together for you
as well as the show notes. That's Big Money Energy
dot com slash podcast. Find more podcasts like Big Money
Energy on the I Heart Radio app or wherever you
(30:17):
get your podcasts. Big Money Energy is hosted by me
Ryan Sirhint. It's produced by Mike Costarelli and Joe Lorsca
and executive produced by Christina Everett.
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