Episode Transcript
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Speaker 1 (00:00):
Afrotech Conference is back and return to Eights Town, Houston, Texas,
from October twenty seventh through thirty first, twenty twenty five
at the George R. Brown Convention Center. For years, Afrotech
has been to go to experience for black tech innovators, founders, engineers,
creators and investors. In twenty twenty five is shaping up
to be the biggest year yet, though with fortyzery tenees expected.
(00:22):
This year's conference will feature five days of dynamic programming
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deeper into what's next with tracks exploring AI and machine learning,
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(00:46):
Whether you're launching your first startup, pivoting into a new role,
or scaling as an execut there's something here for you.
Tickets and moving fast to keep your spot nowt at
Afrotech Conference. Dot Com Black Tech Green Money will Lucas
here back the other one This one I'm excited about
because most of this audience you may not know who
he is, but I guarantee your kids want to be him.
(01:07):
I guarantee that Rod's on the show today. Gen Z's
next streaming phenomenon. Two million followers in counting, including a
dedicated almost half a million. It might be half a
million by now Twitch subscribers, but Rod's on the show.
Welcome to the show man.
Speaker 2 (01:25):
I appreciate you will so how you feeling.
Speaker 1 (01:27):
I'm feeling great. It's good to have you. And I'm
so excited about this conversation because you are you are
in a position so many people want to be in
by having a large online following. And I want to
talk about the early days of streaming, because earlier days
of your streaming, because not everybody you don't just start
with half a million Twitch followers like you got to
(01:48):
grow that. And you've been creating content for more than
seven years now. And so in those early days of
you know, having small numbers two people watching or no
people watching, to ten people watchington ten to people watching?
What kept you consistent in what did you do in
order to grow the audience?
Speaker 3 (02:10):
What really kept me consistent is really my ability to
not do it for the money. Like when you're growing
up and you're looking for tips and stuff, you know
a lot of people say, like, you know, you can't
do it for the money, and you don't understand it
until you like get in that position. A lot of
people see like the end product, they see the end result,
they see like where I'm at now, and they be like, nah,
(02:32):
let me get to it. And then after a month
of like not being where I'm at now, it's like, Yo,
it's not working. It's like it's not working for what
you desire. But it is working because you went from
zero to ten. You made your first. You feel me
you made your first. You multiplied it. You feel me
like you had one and then it was ten people
and then it's gonna be twenty five and fifty.
Speaker 2 (02:52):
So I just kept going because.
Speaker 3 (02:53):
I genuinely like making people laugh and making good content,
Like I like thinking that I'm creative, more creative than
other creators and making the better content.
Speaker 2 (03:02):
I'm competitive too.
Speaker 1 (03:03):
Yeah, do you feel like too many people give up
too soon on their streaming dreams.
Speaker 3 (03:08):
A lot of people give up too soon, and that's
the reason it's not oversaturated. A lot of people think
stream oversaturated is not because most people don't give up.
Speaker 1 (03:17):
So what what would you say to somebody who's been
on YouTube for you know, let's say two years, and
they've been maybe posting every two weeks and they're like,
they're still hitting you know, three views, you know on
those on those videos, and I maybe it at some
point is like maybe the content to them is interesting
(03:38):
or maybe they're not doing something right on how you
use these platforms, What would you say to somebody who's
been using it for years posting at least consistently, maybe
not the most that they could be posting. They could
be posting more often, but they should not see any
growth mm.
Speaker 3 (03:54):
I would say, make a checklist of things that you
know should be done to take your stream or your
content to the next level, and just ask yourself if
you got all of that. And then a lot of
people like to downplay those steps, like I'll ask streamers like,
you know, are you still streaming off?
Speaker 2 (04:13):
For webcam? Webcam is fifty dollars, so it's a good
entry level.
Speaker 3 (04:16):
But like we to the point where everybody has cameras now,
so do somebody want to really click in and see
a webcam stream in twenty twenty five, you know, like,
is your audio bad? Did you upgrade your equipment? Are
you investing in yourself when the last time you stepped
outside your house? And then what was the idea?
Speaker 2 (04:32):
Right there?
Speaker 3 (04:33):
I would say, keep looking at your old video and
try to beat that. I was just telling my friend
that You're like, how do you come up with new ideas?
And I was like, they just refined versions of my
like past failures, so like stuff that didn't work and
stuff that may have worked, but it didn't work on
a scale that I'm trying to achieve now, like it
may have gotten me two thousand stuffs, but now, like
(04:54):
I did last month, I'm going for thirty thousand.
Speaker 2 (04:56):
So that ain't gonna work.
Speaker 3 (04:57):
So let's refine it, you know, So just keep finding
your word, keep upgrading it, because it's not the best word.
Speaker 2 (05:02):
The best word could be viral. It ain't the best word.
Speaker 1 (05:06):
It's not what you just said reminded me of. It's
not a quote, but it's a statement by Will Smith,
and he was talking about he was on his way
to get an oscar, his first oscar, and he was
talking about how he went back to the history of
movies and like looked at all the movies that have
the lead actor winning an oscar, and he realized it
was like when you portray somebody else, and so he
(05:26):
was like, Okay, I'm gonna go play somebody else. So
he got Muhammad Ali and that's when he won his oscar.
So what you're saying is what I hear you saying,
is like you really got to watch the game tape,
watch the film and go back and research your own stuff.
Speaker 2 (05:39):
Yes, research your own stuff.
Speaker 3 (05:41):
And if once you learn how to research your own stuff,
research other streamers and see what they do good that
you don't do, it's very it's very good to study
the competition, Like it's good to study the competition because
you need to know like what other streamers are doing
that you just because if you feel like you're the best,
what are they doing that you're not? You see what
(06:03):
I'm saying, Like, obviously it's something and it's real. It's
real easy to feel like bad for yourself in the
content game and be like, yo, it's just not working
and it's just an excuse.
Speaker 1 (06:15):
One of the tactics that I don't want to blow pass.
But you mentioned it a second ago. In how people
are investing in themselves and where they're shooting. You talked
about how like the change of location, So I learned
by watching other YouTubers particularly talk about you know, when
you walk from room to room in the video, that
makes it interesting, like behind it that the scenery is changing.
(06:38):
So can you talk more about like those tactical things
you can do to make just the visuals more entertaining.
Speaker 3 (06:44):
Yeah, So as far as streaming, I'm a translated to
streaming because that's my forte But like even my background,
I won't have my background the same too long because
then it becomes like, yeah, we want it to be
engraved in their mind that this is Rid's room that
he's streaming in. But maybe sometimes want to theme it,
and then maybe we want whole new emotes in the chat,
(07:04):
and then maybe we want to stay in that room
for twenty minutes and have them think they're staying in
that room and they're walking the hallway and they never
saw my hallway. So even if I'm talking about the
same thing I was gonna talk about in my room,
it's now moving now, so it's just a little more
interesting and they feel like they're going on a journey
rather than you know, sitting still and maybe when I
go into that hallway, it's a special guest in the hallway.
(07:26):
And instead of bringing the special guests in the room
like we do every single time, we got them in
the hallway. And when we go downstairs, we're gonna cook,
and we never cooked, and we're not gonna eat the
food back in the room. We're gonna eat in the
backyard where I got cheers set up and stuff like that.
So it just take you on a journey. You gotta
think if you're watching something, if you're watching a TV show,
imagine a TV show being in the same spot. Every
(07:49):
actor come in the same room and everything is happening
in the same spot.
Speaker 2 (07:54):
It would be boring, it'd be born.
Speaker 3 (07:56):
So like it's a thing where it's like, you know,
you definitely want to get their eyes moving and adjusting
to like new settings and new characters. And it don't
even got to be the most famous, ain't got to
be drink. But even if it's your brother, they never
met your brother, and the way your brother act ain't
how you act.
Speaker 2 (08:13):
And that's a new character to your stream.
Speaker 3 (08:15):
That's a new character you know that they know you
for and that's somebody that only you can bring on
to the thing, and that just give an opportunity to
the people around you to become a part of your
world and all that.
Speaker 1 (08:27):
How do you encourage people who are new to streaming,
new to video at all, you know, new to showing
themselves online, how to get comfortable doing it?
Speaker 3 (08:39):
How to get comfortable I think you gotta definitely get
comfortable with I started with YouTube, so I got comfortable
talking to that camera first before I even got to,
you know, to the point where I'm at. And I've
never been shy, so I'm kind of blessed out God,
but I've never been shy to like be on the
stage talking to people or be in front of that
bunch of people where I have a lot of people
(08:59):
in the stream because I was talking to myself on
the video and you just got to watch that, and
a lot of people cringe when they hear their own voice,
or like they find it weird when they talk to
the video.
Speaker 2 (09:09):
But you gotta.
Speaker 3 (09:10):
Think how you think actors feel when they on set
repeating the same line, and it's just a bunch of
behind the scenes people watching you and critiquing you all
day it's like, it's not an easy job, but that's
what you sign up for. So I would just encourage
people to, you know, before they hop on their live stream,
practice on video, just talking like, yo, what's up y'all?
Uda die and whatever you want to do and whatever
(09:32):
you're gonna be doing, just practice that because practice make perfect.
Speaker 2 (09:35):
And it might not seem like it helped, but it really,
it really do help a lot.
Speaker 3 (09:38):
Just to give yourself a mental note of all right,
that's what I'm be saying, this is what I'm be
doing and the stuf vibe I want to give. And
if you're studying your opponent, like we talk about earlier,
are you studying the competition, you can see like, okay,
this how comfortable they is. Let me relax, you know,
let me relax maybe over here on this podcast, he's
(09:59):
super last, mean that real quick, let me lean that.
Speaker 2 (10:01):
Yo, what's up y'all?
Speaker 3 (10:02):
And then you just start getting your groove, you know,
you just start getting your grooving.
Speaker 2 (10:06):
But it's it definitely takes practice.
Speaker 3 (10:08):
So anybody just starting, definitely practice offline on the camera
and watch your videos back and don't don't be cringed
by yourself as you.
Speaker 1 (10:17):
I'll just take that step further, you know, shooting in public.
Let's talk about that. Like, so you walking through the mall,
you're walking through the grocery store, and now you got
people looking at you like what is what is that?
So talk about how you get comfortable doing that?
Speaker 3 (10:30):
Okay, as far as that out, that's a that's a
bigger that's a bigger hurdle to jump over because a
lot of people be like super like subconscious, like, yo,
they're watching me, according me, and they're like they hear
me talk to nobody, But I really I don't.
Speaker 1 (10:47):
I don't.
Speaker 3 (10:47):
I don't personally be caring because they'd be like, yo,
just real people live.
Speaker 2 (10:51):
Especially with the stream it's like yo, just live people
right here watching, you know.
Speaker 3 (10:55):
And and I tell a lot of streamers that I'll
be telling them like, yo, these these not real somebody
if they crib got you pulled up, and if they
say like yo, ride go into this store right here,
and be like all right, bro, I'm going into this
story and I'm having a conversation with that person that's
a real human being. So you know, when I'm in public,
it's a thing where it's like there's real people and
if somebody, you know, feel some type of way because
(11:17):
you're talking to real people, like they got to check theyself,
you know. Like so in order to get comfortable with that,
I think you just gotta you look key, You got
to get into your own world. Like a lot of
us creators, we be in our own world when we
go into these malls or like we going to these places.
I'm walking past people without looking at them. I'm looking
(11:38):
at the camera before I'm either looking at them. I'm
walking past. Yo, y'all, we gotta go into this story.
We're gonna get this stuff. And there's people around me
and they hear me and they see me talking to
the camera. It's like, yo, it's twenty twenty five. They
gotta mind their business. We got to lock in and
do our job and entertain We can't be worrying about them.
Speaker 1 (11:55):
And one of the things we talk about, like particularly
like in software developments, like who are you building for?
So like there's this avatar of a person, there's this
you know, I miss make this up, Like there's this
twenty five year old black woman in Detroit who this
product is for? And then everything I'm doing is designed
to speak to that avatar of a person. So when
(12:16):
you are streaming, are you thinking about a person on
the other side of that Kim, or are you thinking
about the audience or who are you thinking about?
Speaker 2 (12:24):
Always I stream, I me personally.
Speaker 3 (12:27):
I stream for the person that want to do content,
but they feel like, yo, like this might not work
or this can't work. And a lot of times my
team they'd be like, yo, you're a motivational speaker too,
outside of a streamer.
Speaker 2 (12:43):
And it was a lot of times during.
Speaker 3 (12:45):
My SUBBATHIGN I just did with the mall where I
was talking to chat and I'm like, yo, like we're
gonna hit the goal out of that, And I'm talking
to them, I'm letting them know, like all the outside noises,
outside noise, we already got fifteen thousand subs, that's fifteen
thousand people who dropped us up. That costs money. That's
fifteen thousand of them. So I'm letting them know, like
we just got to double it one more time. We
(13:06):
halfway there. And my point of saying that is like
I'm letting them know, like you know, a lot of
times when we're younger, were thinking like, oh, these people
got here this way or this way, this way, and
I'm letting them know like I'm from Philly, I'm here,
you ain't gotta do you ain't gotta do all that.
So that so my audience, you know, when I be
giving back to them, it's like a lot of teams
(13:28):
or sometimes I be even having people that's twenty three,
twenty four to twenty five in my chat, and I
be letting them know, like it's not too late for
y'all eating, So I stream for them. I tell them like,
this is the safe place for you to come. Know
that you could do it too, get some game, be entertained.
And I think like a lot of streamers feed like
brain rot. So I be letting them know, like yo,
like you're gonna learn something here as well as laughing.
Speaker 2 (13:49):
So this is this is this is where you come where.
Speaker 3 (13:52):
You want to be entertained and you're gonna learn something
and you're gonna get motivated.
Speaker 2 (13:56):
And I'm gonna let you know what's really going on
this the real real.
Speaker 1 (13:59):
Yeah, I'm curious on how there's a little bit of
a difference between YouTubers and streamers and and some of
this is show business, like you know, you can plan
to have this person pop up and plan for this
thing to happen. But I'm curious on how you balance. Well,
Number one, let's start with how much of this is
actually show business to where you Okay, on minute thirteen,
(14:20):
you're gonna pop in and do this thing, and it's
gonna be.
Speaker 2 (14:22):
Wors me personally. I'm a pure streamer.
Speaker 3 (14:28):
So anybody who knows too, kay, you know, it's different builds,
it's different archetypes, it's different attributes that certain streamers are
good at. A lot of streamers not good at click
and start and not having no plan. I'm really good
at that because before we're streaming at as right now.
The bigger streamers got it to a point where people
feel like you got to put on the biggest shelf.
(14:50):
But like, stream wasn't always like this, and Twitch's been
around for more than ten years. So ten years ago,
streaming was I come, I said, at my desktop, I
play games with my communit, I go surf the web
with my community. We laugh, y'all love me for me.
I give y'all name, and we are army, and y'all
love me for me. And that was called desktop streaming.
So now we got stuff like I r L and
(15:11):
that's when we're moving around and we and were creating.
Speaker 2 (15:13):
A show want to go.
Speaker 3 (15:16):
So a pure streamer is really good at desktop sitting
there and being able to talk to his community and
entertain him without all the all the extra stuff. And
I've been just my fourth year streaming, but I've been
doing content period for six seven years. So with this
being my fourth year streaming, that that first year I joined,
that was the last year of the desktop era.
Speaker 2 (15:36):
So I'm glad I got in right there because.
Speaker 3 (15:39):
Right now, if you sit down and you try to
just talk to niggas, I'm like, what I'm going to watch?
Speaker 2 (15:44):
Cas? You got z bras broom?
Speaker 1 (15:46):
You know?
Speaker 2 (15:46):
So you like you sitting there, You're like damn.
Speaker 3 (15:49):
But like it's good to be a pure streamer because
now even if I do, got it set up right
with the show biz too, like are you gonna come
in here? I was starting to be like I always
start and I say, yo, I want the first twenty
to thirty minutes being me just talking to my chat,
no plan, no nothing, y'all. Here's the new announcements, this
is what's coming up. This is why you should stay
(16:09):
here today because this is the schedule today what's been
going on in the streamer world, which I want me
to react to who said what? And I want to
talk to them and I know their names and all
of that because I want them to know.
Speaker 2 (16:20):
Like you know, when you.
Speaker 3 (16:21):
And somebody chat and you're like, Yo, what's up ride?
If you say what's up back? You lost them for
the next thirty minutes. Oh snat ryde, So what's up back?
I'm propping that phone up. So I'm real big on
community because within Twitch it's a community based thing. It is,
and a lot of people don't think it's community based.
They just entertain and they look at chat like something
that's supposed to be there. They're not supposed to be there.
They're not supposed to watch you. That's not a thing
(16:43):
people get too spoil you. You gotta talk to them
and you got to respond to them because they dare
to watch you. So I be like remembering their names
and all that, Like I know probably over two hundred
names of just people who've been supporting me for more
than three years. Like i'd be like, yo, what's up?
I call it rule carp I said, let's take a
tick today, man, who we're here? And then a lot
of new people see me talking to the people who
(17:04):
already been there, and they be like, oh, I want
to be in that position. So it's a community beast thing.
So you know, after that thirty minutes, boom show biz.
You know my guests come in, I already know what
I want to do with my guests. After they league,
I'm right back to desktop. Ride Yo, what game we playing?
Speaker 2 (17:17):
What we're doing? What y'all want to do?
Speaker 1 (17:18):
Yeah?
Speaker 3 (17:19):
Are we on this game now? I'm tired of this game?
And you gotta also remember this my stream you feel me.
They be oh no, let's stay on the game for
two hours. They don't get addicted to the game. We
off the game. Come on, we got to do this now.
So the show biz part would kind of just be
one part of the day. If I'm doing the Southern
thing and I'm streaming twenty four hours a day for
thirty days, I probably got one thing playing for as
(17:39):
far as like just being over extra and having that
entertainment actor.
Speaker 2 (17:45):
Other than that, I'm a pure streamer.
Speaker 1 (17:47):
How often do you need to be streaming? To make
sure that you know, I don't know how to twitch?
Algorithm works like YouTube. You need to be on there
a lot for to show your stuff.
Speaker 3 (17:55):
You need to be on there more with Twitch. Wow,
you need to be on there more with Twitch. If
you average one hundred viewers, disappear for a month and
you're gonna come back to thirty wow. Yeah, you can't
take that much of a break because that would just
find another streamer they like, and then when you spark
back up in a month, damn, like oh snap, he back.
I remember I used to watch his streams and it's like,
(18:17):
Nigga's been thirty days now, you know, And they're like
you have been thirty days. But yeah, you got to
be even more consistent like them YouTube. If you got
to post three times a week on YouTube, you need
to stream about five times on Twitch. And that don't mean,
you know, ten hour streams, but at least two to
three hours to show them like hey I'm still alive,
come shoot me from love.
Speaker 1 (18:37):
Yeah. You know, I talked often on this show about
like this like content pyramid, Like you can take a video,
take out the audio, now you got audio podcast, transcribe it. Now,
you got to blog. You know what I'm saying, Take
clips of it. Now you got an Instagram post. Talk
to me about like how you create multiple pieces of
content from one piece of content.
Speaker 3 (18:58):
Mm hmm okay, So when I'm sitting there, I'm streaming,
that's one piece right there. We're just gonna count it down.
That's one piece of content right there. Then I got
people in my chat who want people to see the
funny moments of me, so they'll clip it and they'll
put it on TikTok, and that's another form. And then
personally on my Instagram, I want I want my people
(19:18):
to see my stuff, the people that follow me for me,
because they might they algorithm on TikTok may not be ride,
So I still need them to see that clip. And
a lot of people think once the clip is up somewhere,
that is up everywhere.
Speaker 2 (19:30):
It's not.
Speaker 3 (19:31):
It need to be everywhere if that's something you want
people to see. So if I want people to see
me in a bad flip, it's going on Twitter's going
on the Instagram, it's going on TikTok, end's going on
the YouTube shorts, which is four different things, and you'll
see different comments on different things, and I know what
works for each audience. My Instagram, they like, they like
they like boxing, they like wrapping, they like me doing
(19:54):
their devil stuff. TikTok, you could give them some verbal stuff.
I wouldn't really put me speaking on something verbally. And
it's funny on Instagram because that's more of an older
crowd slash a crowd that know me, you feel me.
I may got some of the teams from the Twitch,
but you gotta know the difference. So that's already two pieces.
But I may clip this specific clip right here for Instagram.
(20:15):
So I had try to recreate the Sea quon Berkeley
jump and I hit my egg so that I'm like, okay,
Instagram won'ta love that, cause I got I got a
big Philly following, so they going they gonna see that.
And I clipped that personally because ain't nobody clip it
for me over there on TikTok you feel me?
Speaker 2 (20:30):
So boom. Then to go to the Instagram. Then right
after that.
Speaker 3 (20:34):
YouTube, I got a ride Live page where they clipped
the whole vide of what I did today and they
clip it into many segments. So just from streaming, and
I might have been streaming for five hours, you know,
I didn't hit TikTok, Instagram, YouTube, Twitch, and I may
(20:55):
go on Twitter and point them in the right direction
to all those platforms.
Speaker 1 (21:00):
Love that. Let's talk about money for a second. So
you're got a big audience, and how did you learn
the value of your voice, your presentation of products or
brands or et cetera, to where you can not only
leverage it for yourself but also get endorsements get money
(21:21):
coming in from other sources.
Speaker 3 (21:25):
It's crazy because as a person who who does it
like you know, you know the word industry play, and
people be like yo, like you just popped out of nowhere,
Like as a person who does it strictly from like
if I do nothing, I get nothing. So I'll be
telling like my team I got, like my sister, I
got like a real family on into business. I put
(21:47):
people in position to like I teach them and then
like I put them in position so so with the
way I run it, I'd be letting them know, like
if I don't lock in and be the captain and
point us in the right direction, we don't make any cheese,
Like we don't make no money, don't go up. It
was really hard to get endorsements, you know, And I
was seeing people who like signed to little agencies and
just do TikTok, and I'm like, yo, I got three
(22:10):
hundred k onicktock, I got three hundred k on Twitch,
I got seven hundred k on here, and I got
this over there. I'm I'm everywhere while I got no endorsements,
and you know, you really need those people to reach
out for you. So my first, my first endorsement was
Shopify and that's a really big one, and they gave
us a million dollars to give out to people, you know,
(22:30):
to my supporters.
Speaker 2 (22:32):
So it went from you know, nothing not even though you.
Speaker 3 (22:35):
Know, just hold the bottle on the jont, hold the
bido on the video, we give you this, or.
Speaker 2 (22:40):
A commission based thing.
Speaker 3 (22:41):
And you know, I was really dodging any of the
ones that didn't make sense. But that was my first one,
and it really translated over with those numbers once you
once you show a company like, hey, this is what
I could do for you, and these are these are
my numbers, and a lot of times they not looking
for us. So you gotta you've got to go to
their face and say, yo, like this is what it is.
(23:02):
And any anybody that's watching it's not familiar with a deck.
You want to make a deck and that's just a
presentation on why they should fuck with you.
Speaker 2 (23:09):
And she had your numbers on there. Who you are?
You know, do do the who? What, where?
Speaker 1 (23:15):
Why?
Speaker 3 (23:16):
And do that on that deck and you show them
that and you say, Yo, this why you should come,
you know, fuck with me.
Speaker 2 (23:22):
And then you know you're going.
Speaker 3 (23:23):
You're going, You're gonna miss a lot of the times,
but you know somebody gonna pick it up and you
show them like you you think your sponsors overly, you
overly think your sponsors. And I got a lot of
the knowledge on like you know how to treat your
sponsors and show them that love and read like get
into a new deal and re up with them. From
my man's widow. So shout out wildlow.
Speaker 1 (23:44):
Yeah he taught that same game. Also shout out yeah.
I was out in Atlanta. We were there for something
and he hit was like breakfast. He hit me, was like, yo,
what you're doing. I'm like, I'm just about to go
to the hotel you breakfast. He's like, come to my hotel,
sit out, he said, down and hold his hotel dining room.
He gave me like the whole blueprint.
Speaker 2 (24:03):
I'm like, oh my god, he's with me, like let's
grab lunch.
Speaker 1 (24:08):
And so yeah, like, at what point are you big
enough to get sponsors? Like if I've got you know,
X number, Like, at what point in your estimation it's like, okay,
you're probably onto something where you should probably start talking
to people.
Speaker 2 (24:25):
Yeah, I think.
Speaker 3 (24:28):
I think it's really hard to gauge because we all
do different social medias. And I feel like everybody deserves
sponsorships because you got people that's that don't do anything
that I do. They only do TikTok, but they might
have like seven hundred k on there and they be
having drink sponsorships and and and the girls be having
hair sponsorships, and you can have like you know, try
(24:48):
to food and and and it becomes this. I think
once you get to the point where you have your
own audience as far as like, I think once you
get into the thousands, and they got to be one
hundred thousand. But I think once it gets to the
point where it's like, you know, I got twenty thirty
k people watching me, start reaching out and letting people
know like, hey, I got a little army bond me.
(25:10):
Let's work, you feel me, let's work. It ain't gotta
be millions. It ain't got to be hundreds of thousand,
ain't got to be fifty thousand. But I definitely don't
think you should hit people up when you got like
five six thousand people tapped in to each jone because
we in an era where like a lot of people
are posting random stuff and they're getting good views from it,
and they might look more appealing. They might look more
(25:34):
appealing to the brands then you look.
Speaker 2 (25:40):
So consistent numbers is the best thing.
Speaker 3 (25:44):
So if you could say, hey, I've been doing these
numbers for six months to guarantee them that, hey, when
we work for this next month, we already know what
it is. And if you could show them like, hey,
six months before that, it was lower, but it was
still consistent. So I think a consistent twenty thousand views
on your YouTube videos or like you know, like get
(26:05):
tiptops is getting over fifteen K, ten K, seventeen k,
and it's twenty k.
Speaker 2 (26:10):
It's like, yo, I could promote your food.
Speaker 3 (26:12):
You tell me I could eat that, y'all real quick,
y'all give me a little check, and then I do
this and that and you know, whatever deliverables y'all work out.
I think anything over twenty k average, which just should
be fairly easy to do if you're consistent for more
than like six months.
Speaker 1 (26:26):
What is in Rod's edc your everyday carry, like, besides
your phone, what is the thing before you leave a house,
before you leave the apartment, before you leave a crib.
I've got to have this thing on me or I
just don't even feel right.
Speaker 3 (26:39):
Yeah, my whole streaming bag. I just be my whole
streaming bag with my camera. I just be fel like
I can't be lacking. I feel like, as a top streamer,
you gotta have your streaming stuff with me, like with you.
So even if I go, like on a trip to
another state and I don't plan on streaming, I didn't
plan anything.
Speaker 2 (26:58):
I want to just have that. So I just have that.
Speaker 3 (27:02):
A really nice cologne. Got to have a really nice cologne.
I like Alixurs and you feel me. I grabbed me
one of licks here my streaming bag. Going through the
airport be hectic. I grabbed my ski masks just in
case I'm in places because I'm i'm I'm I'm to
the point where i'd be seeing people, you know, spending
money like they like they super oltr Rich. I'm like,
(27:24):
I ain't supero to rich, Like put this ski mask
on it and maneuver real quick. I know people gonna
notice me, but you know, I throw my ski mask
on real quick. And in my book bag. I always
have my streaming bag with my camera, you know, so
that's the modem that you need to stream off.
Speaker 2 (27:37):
That's the camera, that's all the wires, my lixir. What else?
Speaker 3 (27:43):
I have my ski mask, what I carry around. I'll
be having my passport with me.
Speaker 2 (27:52):
What else? And that's Oh and.
Speaker 3 (27:56):
I'll bring one book with me.
Speaker 2 (27:59):
So right now I'm reading Who Not How? That's just yeah,
yes you read.
Speaker 3 (28:06):
Ah, that's agreed. But that helped me build my team.
That's that's helping me build my That's a great book.
So I'll carry one book just on the airplane, like,
let me get a chapter in, you fee. I mean,
I'll be telling people you ain't got power, you ain't
got to finish the book. Just give it a chapter
whenever you remember to read your book. So I bring
a book just just so I don't feel like I'm
(28:26):
lacking on the knowledge tip because I be feeling like
that's my edge that I got on the other streamers.
Speaker 1 (28:31):
That's a fantastic book. That's a fantastic probably did the
audible three or four times.
Speaker 2 (28:36):
It's a fantastic bo Bro's my that's my secondary read.
That's my secondary read.
Speaker 3 (28:40):
Twelve week Year Psychology of Money, all of the all
of those books that just tell you about time management
and business. I'm like, I'm also a businessman, not just
a streamer. I'm building an empire.
Speaker 1 (28:51):
Yeah, you were part OF's inaugurate with Streaming University. Like
what did what was your biggest takeaway?
Speaker 2 (28:58):
Biggest takeaway? You can't give me the drop to the
gyms because.
Speaker 3 (29:03):
I'm being I got I got, I got like an eye.
Speaker 2 (29:06):
I got an eye for content.
Speaker 3 (29:07):
So like being a part of it and seeing everything unravel,
I'm just kind of like this nigga's a genius, Like
he's super smart, and you know as much as like
I'm super grateful for like that the half that I
was sitting there like yo, like disinspiring.
Speaker 2 (29:25):
I need to turn it up, Like I need to
turn it.
Speaker 1 (29:28):
Up and turn it up. How How does that? What
do you mean? Like more like I need to do
more content or need to like be more.
Speaker 3 (29:35):
Better content, better content, not even more so like I
was just telling my friend this, I said, when you
get to the point where you're seeing the same views
every day, that's insanity. You need to stop and take
a step back and say what am I not doing right? Because, yes,
consistency is kid is probably the number one ingredient, but
(29:55):
I think quality quality of content is over that, and
I think.
Speaker 2 (30:01):
I think people like Cory x Kenshin or like.
Speaker 3 (30:07):
Super big podcasts that don't don't drop too often show
you that, yeah, we could rapid produce, and maybe we
did rapid produce when we first started, but once you
get to a certain point, it's like, Okay, I have
an audience, I need to feed them better food. Y'all
can't keep eating fast food. Fast food is just like yo,
(30:28):
I'm doing what I can. Now, let's get to a
point where you need to stop. I was telling I said,
who's gonna do better? Somebody who's streaming three hundred and
sixty five days, right, and how much time do you
really got to plan that next day? If you got
three hundred and sixty five days you stream every day,
or somebody who streamed three weeks out of the month
and take that last week to just think what did
(30:50):
I do good on it?
Speaker 2 (30:50):
What the fuck am I doing for the next three weeks?
Speaker 3 (30:52):
The person who sit there and stop, that's going to
do better because we do things like Subbathians where you
gotta stream thirty days. How you playing the subathifs and
if you gotta stream every day? How you reaching out
to those people. How you sitting there and saying, I'm
gonnavite this guest and then we're gonna do this and
order the supplies and tell your team what the coordination
gonna be, and this and that. Unless you got people
choosing it for you. And then at that point, it's
(31:14):
not a At that point, it's not a rag stream.
It's like a you know, it's something else. So like
it really you really need to, like it's insanity game.
You shouldn't be looking at the same numbers for like
a couple months, Like you should stop and like up
that quality.
Speaker 2 (31:32):
So turn it up.
Speaker 3 (31:33):
Just mean, like, Okay, I see the scale of what
he doing things. Let me up my scale. Let's not
sit in a room and do bullshit. Let's let's get creative.
You know, everything hasn't been done, and if it has
been done, I'm gonna study it and I'm gonna repurpose it,
I think.
Speaker 1 (31:50):
I think the last one I have is, you know,
there are so many people who want to do this,
but they don't live in like Philadelphia, New York, or
Chicago or in Atlanta. They feel like, you know, they
live in the city where it ain't a whole lot
going on. So what do you say about their perspective
on their ability to do this when they're not in
(32:12):
the biggest cities.
Speaker 3 (32:14):
Yeah, I tell them that it is harder like that,
But it shouldn't be an excuse because now you got
the ability to tackle the direct task that you need
to be successful, what content, And it is being the content.
A lot of streamers only can be entertained and if
they bring an extra on or if it's some pre
(32:37):
playing bullshit, and it kind of goes to the point
where I was saying earlier, where I was saying, I'm
a pure streamer.
Speaker 2 (32:45):
You have to you have to be the entertainment.
Speaker 3 (32:48):
You have to be the entertainment or it's going to
get to the point where you need external things for
your stuff to be successful. And at that point you're
going to start getting upset that people don't pop out
for you or people not texting you back or this
is not happening. You need to have your own niche
in your own pocket that people like without anybody else.
Speaker 2 (33:07):
And that's the golden thing.
Speaker 3 (33:08):
So you just you It is harder because you got
that golden puzzle that you need to solve a sat
that other people might not because they might be a
part of these communities or these cities where you know,
they got these little cheek codes, but it's still the
same playing field.
Speaker 2 (33:23):
They still got to figure that out them themselves.
Speaker 3 (33:26):
If not now, later I will tell them figure that out,
figure out how to be that person. Because we got
people who's sitting at home playing Minecraft for roadblocks and
they pulling more views than both of us, and they
making they make it all this money. And because they
they found a pocket. They found a pocket. You gotta
find that pocket. It's kind of like rap, and it's
not gonna be easy. A lot of people think like
it's gonna be It's not gonna be easy. It's it's difficult.
(33:49):
So like deal with those trials and tribulations and find
your find your pocket. Of like, all right, just how
I'm gonna entertain my people. And if it's something that
can't last long. Then you should only be streaming an
hour a day until you figure out how to add
a thirty minute segment to that and then keep building
off it. And you only got time to grow when
you at the bottom because ain't too many people watching.
(34:11):
Once you get on a magnifying glass, and you do
get bigger.
Speaker 2 (34:14):
You know, if.
Speaker 3 (34:16):
Somebody like you boring the streamer word ain't gonna hesitate,
that'd be in the comments, like I don't watch him,
he boring. All you do is this, you know, they
gonna let you have it, and they gonna come in
and I'm leaving.
Speaker 2 (34:28):
Rod just started his stream. My mouth. They say little.
Speaker 3 (34:30):
Stuff like that, and then it gets you in your
head like them, you know, so like you know, before
you get to that point with your lower you ten,
you lower you fifteen, start multiplying and start building it
up and start learning how your stream operates and when
people come in, and if you get more people, let
them know like, hey, this is how we operate, and
introduce them to your world instead of trying to fit
your world to the bigger numbers.
Speaker 1 (34:53):
Yeah, this audience is full of technologists, you know, venture capitalists,
investorseople in the career trajectory founders entrepreneurs, like when you
speak to audiences like this or if you could for
this audience here today, kind of give them how you
view creating versus just being a user of apim M.
Speaker 3 (35:23):
Well one, as a creator, I only try to consume
for the purpose of upgrading my creations. So I would
say definitely filter your consume your consumption. You know it's
cool to brows you feel me, everybody do a little
doom scrolling. But basically, like when you want to consume,
(35:43):
redirect your path to consume something that's going to help you,
and you'll you'll find it fun to do research. I'll
be telling people do research and like I already do research,
Like now you ain't do research, you ain't watch these
people and just see.
Speaker 2 (35:57):
You just got to see. So that's one redirect that.
Speaker 3 (36:01):
And then as far as content creation, like the way
I look at it is I'm kind of a project
based guru, Like I like doing projects and that that
can be thirty day subathin, or that can be a
three day weekend, or the project can be one stream.
Speaker 2 (36:19):
So if we speaking in music terms.
Speaker 3 (36:21):
For streamers, a subbathin is like our album it's like, hey,
I got this ability to entertain at this level, I'm
about to give you thirty days of it. That's our album.
And you could say like, yo, I want to hit
twenty thousand subs.
Speaker 2 (36:34):
And that's your sales. That's what you're trying to hit.
Speaker 3 (36:36):
And as far as your single streams, if we're looking
at it in that aspect, when you do one stream,
you should put that much effort in that you put
into the subbathin if you're going to theme it out
and then do this and get this person, do that
for one stream, and that's a single, and your single
should go triple platinum, show Google good, and it should
be everywhere because ideally you want it on the shade
(36:56):
Rum and then you want it all over TikTok and
you want people talking about it. And it's real possible
that people we haven't hit singles, they spark up in
that one stream and they still streaming tomorrow, mind you,
and then they got content for tomorrow to talk about
what happened yesterday.
Speaker 2 (37:11):
So it should be it should.
Speaker 3 (37:11):
Be super super tough, and you should you should look
at it like a project. You should say like, Okay,
I'm streaming tomorrow yea, we're gonna eat some food and
we're gonna talk. But how can I enhance this? And
you should keep building off that, and you should get
yourself a giant whiteboard and talk talk about it all
day at yourself.
Speaker 1 (37:27):
Afro Tech Conference is back and return to eighths Town, Houston, Texas,
from October twenty seventh through thirty first, twenty twenty five
the George R. Brown Convention Center. For years, Afrotech has
been to go to experience for black tech innovators, founders, engineers, creators, investors.
In twenty twenty five is shaping up to be the
biggest year yet though with fortyery tendees expected. This year's
(37:49):
conference will feature five days of dynamic programming across six
curator stages, discovery to executive leadership. Join us to hear
from industry leaders at the forefront of change, learn from
top ten engineers and designers, and connect with recruiters from
nearly two hundred companies. This year, we're digging deeper into
what's next with tracks exploring AI and machine learning, mad
tech and health equity, cybersecurity, climate tech, and much more.
(38:13):
Whether you're launching your first startup, pivoting into a new
role or scaling as an EXECU There's something here for you.
Take us and moving fast to keep your spot nowt
at Afrotech Conference dot Com. Black Tech Green Money is
a production to Blavity Afro Tech on the Black Effect
podcast Networking Night Hire Media. It's produced by Morgan Debonne
and me Well Lucas, with the additional production support by
(38:34):
Kate McDonald, Sarah Ergan and Jada McGee. Special thank you
to Michael Davis and Love Beach. Learn more about my
guessing other TECHTI shoves an innovator's at afrotech dot Com
video version. This episode will drop to Black Tech Green
Money on YouTube, So tap it in. Enjoy your Black
Tech Green Money. Shit us to somebody, go get your money.
Peace and love,