Episode 22 - How To Work With Brands

Welcome back! This week Jess and MiLadyConfetti discuss their lengthy experience working with brands and reaching out to new companies. Listen up for all the Dos and Don'ts of working with brands. Enjoy!

See omnystudio.com/listener for privacy information.

Episode Transcript

Speaker 1 (00:03):
And look at that Confanni, how are you doing good?
I feel like Daniel after every like sleet, so something
different every week. I don't know. I just I've just
been noticing that the past month. That's funny. I have
not noticed that, but I think you're more observant than
I am. What are you stepping on? Um? This black

(00:25):
tea that I just picked up from Target. It was
a dollar eight and it was like, it's like the
Concentrate one. I don't know what brand. I just saw sale,
so I bought it. Nice. I love a sale. I
love a bargain, especially at Target. Yes, sorry, every plugging
my headset because I think the battery was low. Sound

(00:48):
anywheres right? Yes they are. I think I saw your
I always see when you do so and you're talking
about branding, but like when I see you do your
stuff on Instagram if you're addict at your computer. Always
se them like those like they have like a really
slick look to Yeah, I like them right there? Cool
because like I like the light up. What I just
really love a good wireless headset and I know speaking up.
I had to plug this in because I'm like always

(01:09):
using these. What I really love about these ones is
that you can flip a switch and go from like
connecting to your PC to Bluetooth. So like I stand
up from my PC flipped to Bluetooth, it connects to
my phone and then I go about my business and
I just like, literally never take it off my head.
That's dope. I really want that. It's just like I
have to go XLR, so I can't do that. Yeah,

(01:30):
I have to excel too. What do you mean you
can't do that? UM? When I when I was scoping
Reddit for what little I know about that platform, which
is very scary and probably new bish of me, but
they were saying that it's almost impossible to connect the
any wireless headset because I have like my large tech
ones like back there, and then well this one has
to be plugged in UM for the go uxeller to

(01:52):
go to your ear and stuff without getting some type
of delay. And I was like, that's gonna bother me.
That is true. I am searching for a solution because
I've heard that it is possible that there is like
a workaround. I didn't know what it was, so I
just turned off monitor monitoring and so unfortunately I don't
hear myself in my headphones. But you know it's worth it.

(02:14):
For me, it's a trade off. I just really prefer
the wireless aspect above a lot of other things, so
for me, it's worth it. Yeah. I just have an
extra long chord. That's pretty much what I got there.
I don't over that. I don't fall over like, oh
my god, get often and people pick the knive deleted it.
But I'm just trying to pick up a box. Started

(02:37):
a box with job. That's funny. Oh, by the way,
welcome to boss level. By the way, yeah, welcome to
boss level. So, uh, those of you who may not
have hurt us yet, this is a podcast where we
feature conversations with guests who have leveled up bringing an
XP boost to the table. So a lot of times, um,

(02:58):
we have four hosts or okay, so excuse me. We
have four hosts. A lot of times it'll be two
hosts and a guest. But today it is just myself
and Lady Confetti, and we're gonna be talking about some
brand stuff. So I'm just bro hard and Confetti. I'm
happy to talk to you again. Yeah, same, I always
love talking to you. We won't go off on a
huge tangent about roller skates. But I'm sure it's going

(03:19):
to happen. No, we can because we are No, because
like okay, because here's the thing, since we're talking about
like brand partnerships this episode, Like how appropriate would that be?
Like I would love to have like a brand partnership
with some sort of roller skate company. So like maybe
this conversation will inspire and motivate me to go, you know,
find like the brand of skates that I love and
contact their PR people and be like, yo, let's work together.

(03:43):
Because honestly, that's sometimes how these deals are made, don't
you think. I do also like thinking like outside of
the box, because like one's the one thing I do see, like,
at least in my air in New York City, the
New York City area, Rockefeller is actually having a lot
of skating um more like older like um perfect like
people who roller skate, um go around and skate like
Usher is like their main dude. So he's like like

(04:05):
Usher is Usher, Like he actually can skate very well.
But they have like people who go out They bring
people out there just to skate and like showcase the
fact that you can roller skate at Rockefellers, not just
the ice skating rink. You can do this all year round, um,
if you would like to. So yeah, I see people
on Instagram skating there all the time and thinking like
I was actually curious about that because like that was
my question is I was like, I was like, is

(04:25):
this like a pop up event that I keep seeing
these people at? But that's cool that you can just
do that, like it's every day time. I did not know.
Just be prepared to heat wave right now. So if
you go now, please bring water. You know, there is
no shade in the area for the tourists who do
not know, so it's gonna be hot. So when when
does that close in like the fall because like flips

(04:48):
over the ice skating, Yeah, I think probably late November.
It's whenever the tree goes up. Um. So I know
they do like the lighting ceremony and stuff like that,
like or the first like November December one, so that's
when it's like ice skating because they wanted to win
to Werderline, which is beautiful. I've done that too. Um.
But it's yeah, I like right now because it's a

(05:09):
heat wave ice skating right skating? Yeah, yeah, I know,
it's it's way too hot. Off for that. Um. But anyway,
I have you gotten any brand deals that way where
you have just like shoot your shot or has it
been more that the company's like approach you. Um, there

(05:30):
have been sometimes where I have shot my shot online. Um,
there's also like some things, it's not everything I do
is content, but sometimes people recognize that. I know I've
spoken about that before like a billion times, Like I
have my boundaries. So like I started posting like my
skating journey because like I'm more familiar with snowboarding. Um,

(05:52):
because I just didn't want to ski like everyone else
in my family of course me the bubble and um,
but skateboarding is a completely different beast from snowboarding. That's
a completely different piece from like surfing. So um, I
just started like posting like the deck the skate decks
that I was getting, and like, um, I would post
like me at the skate park, but like I wouldn't

(06:13):
show me skating because I'm still falling and I'm still learning.
And that was got me on twitches Radar and bowl
coms Radar to invite me to their twitch full comma
that um, but I was just But the thing is
they never saw me skate and like not to say
that like I'm bad now, I'm still like getting my barings,
because it's not a very easy sport to get ahold of,
even if you have familiarity in other areas that are similar.

(06:36):
But um, yeah, that was really really cool. And they
were also very interested in like roller skating too, Like
it wasn't just for people who were skateboarding. Everybody there
who did did skateboard. But I was like, if I
brought my roller skates here, they were like, oh my god, yeah,
bring it, come on. And that's really cool and that
kind of goes to show like that that's I mean,
that is kind of one way to get like brand

(06:56):
sponsorships is like just you know, be your authentic self
and post about the brands that you enjoy and are
already using, and like they might take note. So like
I had, um, like, pizza Hut sent me a bunch
of stuff one time just because like it's okay, so
benefits of wireless headset. I'm gonna that is the dream

(07:22):
they just because I love pizza. And so I think
I think I somehow I got into a conversation. I
think I on Twitter got into a conversation with someone
about like pineapple pizza or something, and then someone tagg
started in and like yeah, and like you know, of
course it gets always anything anything. Were talked about pineapple
pizza against like a ton of engagement and so like
someone like tagged Pizza Hut in and then somehow so

(07:43):
anyway they ended up like sliding too my d m
s and being like, hey, we'd love to offer you
some stuff. So they gave me this, Um you got
the golden pizza. Oh my god, that is so cool.
I feel sorry for people who are just listening to
this episode and can't witness the majesty, but shout out
to our YouTube channel. Go find us on YouTube, please

(08:06):
and thank you, and you'll be able to see the
pizza hug olds have them on the time when I'm
like how did you get ye? And I saw those
lived on that like throughout middle school in high school.
Oh my god, it was pizza Hut stand Yeah I
love Pizza hu so good. But but yeah, I mean
that was like that was I mean, you know, I like,

(08:28):
I legitimately love Pizza Hut, So it was kind of
cool that I was just like having a conversation about
pizza and pizza hut on Twitter and they like hit
me up. So yeah, I think ye, I think a
lot of things happened that way. I'm so it's interesting
because when I got my management, um, I'm under a
nanny talent um. One thing I told them is that,

(08:49):
like a lot of people have this perception of me
being very um extroverted, and I'm not. I'm very shy.
So I'm also not the type of person just go
and sit in somebody's like direct messages like I personally
just like they have so many other better things to
be doing, Like they're probably having lunch right now, Like
who am I to d M them and interrupt their lunch? Like,

(09:11):
and it's seven o'clock at night, so I I try.
So They're just like, Okay, that's something that I've been
really trying to work on as far as like putting
myself out there and trying new things. Um like my
deal with Logitech, Um I put myself out there with that,
and um I I direct a message to influenced the

(09:32):
manager and she didn't get back to me for like
like two weeks. But that was also in the middle
of a launch, like one of their bigger launches like
two years ago, so I was just like, that's probably
what's going on. But they did, and actually she actually
knew who I was, and I was just like, oh
my god. But like I sent her, um, which one
thing I know we're probably gonna talk about is like
tools and stuff like that you can use, especially as

(09:53):
a creator. Um. Because I didn't know what a pitch
deck was until she said that word. And she was like, yeah,
do you have your pitch deck? I said, oh, what
is that? I didn't ask her, I asked somebody else.
I think I asked X me or mirror. I was like,
what is a pitch deck? And she was like, girl,
are you okay? We're gonna get this together because like
you know, I was, you know, newer, So I had
no idea what stuff like that was. Okay, I'm interested,

(10:15):
you need to ask. And I had somebody in my
corner who was just like, okay, like let's get this together.
Um so um. And then now I'm well, I've been
with Lunche this entire time. So that's how that happened,
going out of my comfort zone because that is extremely
hard for me. Then even now it's still hard, um,
because I guess I don't really I don't see myself

(10:38):
as other people see me, Like when I go out
and both there like oh my god, I'm such a
ban or whatever. I'm just like I don't okay, I'm
just at that imposter syndrome of like what have I
done that people would be like a fan of me
or whatever. I'm just like I don't even like I'm
like okay, yeah, sure, so yeah that's how that's what
That's what happened had happened with Loge because I had
just gotten partnered with um Con, so they so everybody

(11:01):
saw me like crying and sobbing my face. I'm like,
oh my god, like that was so inspiring. I'm like
I was my makeup is running okay. Um So yeah,
I think like going out of your comfort zone and
definitely like putting yourself out there with brands anything is
you're going to get a lot of knowes whre for
you getting us UM. I learned that as coming up,
like my my undergrad had of writing in psychology UM major,

(11:25):
and so like I would put I would try to
publish myself and put my stuff out there too many
like writing competitions or articles and stuff like that. We
get so many notes. I was so so used to
the word now that when you get that yes, like
it's pretty dope. So um, if you get a bunch
of you only need the one yes yes. So that's
what happened with that particular brand deal with Logitech. Yeah,

(11:48):
And one thing I would like to point out also
about now that you have this Logitech um brand deal, partnership,
whatever you want to call it, you do really good
content for them, and you know, ask you're just discussing,
they sent you a bunch of products from there. What
is Aurora f Yes, I'm looking at him right now,

(12:10):
I'm like, that is that is a fly set? And
then and then you took that and you made this
like beautiful content that like it was so cinematic. I
saw your video that you posted on Twitter. I mean
you probably hosted on Instagram too. I saw it on
Twitter and it was like this really well done content
piece and it was like a it was like a
plug for this company that like you made because you
like their products so much, and like the other brands

(12:33):
see that you are creating this beautiful content and it
makes them want to partner with you. You know. Like,
so once you got the one, you can create a
bunch of content. And if you're good at creating content,
because you're a content creator, you have endlest more opportunities
of brands being like, oh you did this really well.
Can you you know, maybe do that with our stuff
as well that we're him sell one thing that um

(12:53):
cipher um ciphers here, who I believe we're trying to
have on the podcast. We just have to keep running
into like scheduling conflicts. But one thing she Um always said,
always says to me, and I know she said this
to me like at Twitch Cone San Jose Um years ago,
she said, you know, you never know who's watching your content.
You never know who's watching you. She was like, always

(13:14):
put your best foot forward, like you never know who's
in your corner. Um. So you know, even though I
like do those things, you know with the content that
I make, but also that carries over tow I carry
myself like online or um with Twitch and stuff like that.
Now Twitter, I just look, I just tell people. I'm like,
you're gonna get what you're gonna get. Like people, I

(13:36):
was just like, listen until racism does, my mouth is
not going to get any less irie. So if you
can't deal with that, you might as well move to
the next person. But um, typically people don't have a
problem with that. That's just like yeah, yeah, yeah, you're
allowed to opinion, you know. That's I mean, that's the
nice thing is like, so I also one of our
kind of little like suggested topics we have is like

(13:58):
who is a good person to to brand partner with?
Or how how do you make yourself into someone that
people want to partner with or whatever. And I think
that's really interesting what you said about like you never
know who's watching, because that's totally true, and most of
the time they're not going to like like if someone
is coming into your like if someone I'm someone from
a company that is looking for streamers to partner with,

(14:19):
and I'm like lurking in their chat, I'm going to
be doing just that and lurking like I'm not exactly
who gonna be like, Hello, my name is Jess, and
I'm considering who I want to you know, put money
on this quarter. Um, you don't make that grand announcement
like yeah, exactly. You know, you're just gonna say and
you're going to observe and you're going to find out,
like what is this person about do I like what
I see, like, is this in line with our brand

(14:41):
kind of thing? So hot about you? In? Um in
alien way? How did that come about? So that was
through Team Kitty And I'm sorry to remember specifics because um, yeah,
which I mean, I guess this is another a good
segue into talking about like networking and how that can
kind of open doors for grand partnerships. Um. Yeah. So

(15:03):
because I've been with Team Kitty since I can't remember
when I joined the team was probably like probably and
for a while yeah, yeah, and uh and then I
can't even remember when the alien Ware thing came up.
But basically I think Libby, who for those who don't know,

(15:23):
is um she was a guest on I think last week,
so everybody everybody listening should know who she is. Um,
she's one of the folks who manages Team Kitty. And
she one day approached the team and was like, oh,
we have an opportunity to potentially partner with alien Ware.
Who was interested? And then I don't know if it
was a matter of like they were going to look

(15:44):
at our content and decide, you know, but they picked
a handful of folks from Team Kitty and and we're like, hey,
you guys are now in the alien Ware Hive is
what they call it. And so it's really really nice
because like not only have they given us all these
amazing product UM, but they'll also occasionally bring us out
for like brand activations and stuff. So they probably and

(16:05):
like three other people to Miami for they were doing
like a pop up UM in conjunction with some like
Formula one and I'm so ignorant about like racing, but
it's some Formula one event and so yeah, so they're
done like a little pop up shop and you could
like play the little f one game on alien Ware
computers and you know, we were kind of there to
help hype things up basically UM. And so that's kind

(16:27):
of what they do with the Hive is you know,
we're like where they go to sort of influencer team. Yeah,
that's really great. Yeah, I think like a lot of
things have happened through UM networking and like who you
know and stuff like that. Are people putting you on
on your radar UM like I know, like in not

(16:47):
even just like a lot of people just I'm just like, hey,
like there are a lot of creators, so I'll just
like throw an influencer managers inbox, like directly like, hey,
here's all this person's social media, here's all of that. UM.
I actually recently told I told pleasantly twisted because like
I just I just told. I was just like, hey,
I just dropped her name in like this person's UM inbox.

(17:08):
I don't know if anything come from, but it was
like somebody who like she I knew she wanted to
really work with. She was like, why would you do that?
I was like, I love you, Oh my god, stopped by.
But it's like it's it's also like you know, putting
their eyes on somebody who maybe they had never even
thought to create, somebody who's like into more like try

(17:29):
hard games or jr pg s or you know, when
you know, it's just like, hey, I noticed you, you know,
work with you know, mostly white men. Maybe change that
up a little bit. Um. So that's one thing that's
actually one way that I lead a lot and it works. Um.
But yeah, like networking, like I know, I've gotten like
a lot of opportunities through people that I know, and

(17:50):
I always try to pay that kindness back. I wish
the industry would work a little bit faster, be a
bit more diverse or have bigger budgets to work with everybody.
But I know that's not always the the reality. UM,
But I really um, networking is like a really great tool.
But I also it's not something that I rely on.
I think like if I have to put like like

(18:11):
a ranking system of like what I would probably rely
on to get like deals or do things like that,
I would definitely put myself at the top because and
I mean myself not not like I'm actively going and
rooting for people, but I believe my content speaks for
itself and that typically puts on a lot of people's radar.
And then I would say, like my management, um, then
me actually actively like going in influence in box yeah,

(18:34):
getting up the nerves to do that. Um. And then
like you know, applying for things. Um, Like I applied
for Team Kittie and I didn't hear back for like
a year and a half, and I was so excited
when I did. I was like they were like, are
you sure like you did this a while ago you
want I'm like, yes, yes, yeah, Like that's like that's
great that you mentioned that because they can sometimes be
a slow process. Because I remember like like with like Okay,

(18:58):
like this podcast is a great exam popl of that.
I would say just because like when again, like when
I think Livy approached the team, and you know, I
was telling us about boss Level the podcast, Um, like
it was it feels like that was like a year
and a half ago at this point, Like it just
feels like it was literally so long ago. And that's fine.
It's just sometimes these things and like you know, yeah,

(19:21):
I guess it's kind of the lesson there. But but
we do need to go ahead and take a quick
ad break, so we will be right back, all right,
and we're back to talk more about some brand partnerships. Um,
and let's see, we're kind of talking a little bit
about networking, and UM, I really like what you said

(19:44):
when when you were like, you know, networking is not
my main way I get brand partnerships or whatever. And
I think, like kind of springboarding off of that, I
want to just mention that when I'm talking about networking,
a lot of times I'm not talking about like you can't.
It's like it's like how you know you're you you
basically recommended pleasantly twisted to like Logitech, Like I would
consider that networking you know, she got an opportunity that

(20:07):
she definitely deserved, but you helped facilitate it because Logitech
just might not have seen her content otherwise, or she
might not have been on their radar or whatever. Oh
I recommended her some I just didn't name. I'm sorry.
I'm so sorry. Yeah, you'll recommend her, you know, And
like that's kind of what I mean to, you know,
by like networking is you'll you know, have an organic

(20:27):
friendship with someone and then years down the line, like
you know, just by being friends with that person, you'll
be granted an opportunity that you know, and that after that,
of course it's like up to you to take it
or whatever. But I just always like I just always
like to kind of, you know, like for our listeners recommend,
like you know, you're not just like trying to meet
everyone and like sling your business card to everyone and

(20:47):
just beyond everyone's radar. It's like these these things kind
of have to happen or a little a little bit
more organically, like from a networking standpoint. But I know,
like if you're doing like I r L networking, because
I'm the type of person like I'm I will fully
be vulnerable and admit, like I don't do well networking digitally,
um because I just I try, Like I mean, I

(21:10):
tried to like phrase things and write things out and
somebody that and sometimes I get like too worthy because
I'm nervous because I don't want to I don't want
my words to be interpreted a certain way or this
that enforced. So like I know, I'm a person that
thrives with I r L meetings, UM, business cards. It
would be great if I remember I had them, UM,
but I always I always forget until somebody asked me.

(21:31):
I'm just like, you're just gonna have to follow me
on Twitter Instagram because I don't know. I'm sorry, but
I feel like that's how people do it these days.
Like I feel like that. I feel like in people
use like business cards and then like even just like
within three years, I felt like business cards as a
concept like physically like aren't really as much like they're
not unless it's something really dope. Like I know, like

(21:51):
a lot of people had gen Con I think critical
bard Um did this. Um, they had dice that had
their information on it. That's very cool, Like that's cool,
Like I were personally cut um, but like gen Con
obviously is about tabletop art prigges. Oh no, no, no no,
they did it for PAXs you. Um, so that's how
they were giving out their information to people was through ice,

(22:12):
And I was like, that's so clever, um, but you
gotta obviously plan that ahead of time and stuff like that,
which I don't have the bandwidth to do. Um. So
like I think it's us to do something super cool
like that. Also, yes, um, I know somebody on my
my stream team, um, Jade of Valcarie. She does trading
cards with her cosplays, so she doesn't like she won't

(22:34):
do like Pokemon so she doesn't get sued, but she'll
do like little trading cards and stuff like that and
be like and it has like her stats on it,
like you know, this is a water cosplay and these
are my stats for like this thing and blah blah
blah and had a contact or um. It's really it's
really like I think creative things like that work. Um.
I just I know for me, I'm better like with

(22:55):
conversation and like having an impactful conversation um with people,
Like I know, even when I was an affiliate like
twitch con for an example, I wasn't fully taking streaming seriously,
but I think I was not enough of a person.
I was outgoing enough to be like, I know what
I want, so I'm going to talk to you. Like
I would request meetings like right then and there. I

(23:15):
was just like, hey, like, you know, I am my
Twitch dreamer. I'd like to have a meeting with you.
Sometimes it will work. Sometimes you did it. A lot
of times I did it. Um Sometimes I was just
outright ignored. But like I'm the type of person that
I am. I'm very bold, and just like if somebody
says I can't do it or just say like that's

(23:35):
like a silly idea, like don't do that, or you're
just an affiliateor Twitch affiliate, don't do that, I'm like, okay,
i will just do it straight out of spay. I'm
just like, all right, we're going to meet with this
person and we're going to do that. And I think
I left that Twitch con with some um oh yeah,
with an affiliate ship was like web around Gaming, who
I'm not affiliated with anymore, just went separate ways. But

(23:57):
like because I was just like, hey, I want a
meeting with you. I want to talk about my content
I'm gonna talk about how you know this could be
a mutual relationship. UM, And I don't always go in
I don't I've remember a person like lead with my
stats because I don't even know how to talk about numbers,
like I'm great with math, but like just don't don't
bring it up. But I talk about like the what
my what my my content is with my community is,

(24:21):
you know the things that um, you know, I like
to do what i'd like to have out of relationship,
Like I don't want it to be like transactional like oh,
you give me this microphone, I'll talk about it for
thirty minutes. No, I want to like, actually, I want
to know what your pet's name is, Like you know
what I mean? Like that the type of person that
I am. I want to know if you're doing good,
if you're if you're eating, do you need anything? Like

(24:41):
that's the type. But that's like perfec person that I am. Um.
And yes, of course there's the business aspect of it,
but UM, yeah, I really like to make sure that
I'm fostering a relationship, especially if it's something that I use,
something that I already like, something I know my community is, um,
about UM, which is like another aspect of I think
a lot of people, especially for a community, when they

(25:02):
say like you're pushing a lot of brands and stuff
like that. I don't think a lot of people in
like audiences understand there is a lot of nose that
happened before a content creator will say yeah, well typically
before they say yes, Like I cannot tell you how
many times I have been reached out but by Ray
Chadow legends, I personally, I personally haven't done it. I
won't do it um for many reasons. But like there's

(25:24):
a lot of nose before it gets to the threshold
of you seeing something represented or me talking about something. Yeah. Yeah,
and you're so right when you say it's you know,
it's obviously not like transactional you know UM. And even
if like obviously there's always like obviously, you know, these
companies are a business, so they have to make their money.
But in my experience, most of the time, these like

(25:45):
influencer managers are pretty good, like they do that on
the back end. They're not going to talk number, you know,
like oh well if you have this many followers, then
you know this so much will offer you or whatever
like they'll come at you with the number UM that
they've kind of decided and it's not just strictly based
on numbers, but something else they did want to talk
about and negotiate yes, yes, UM. And speaking of numbers,

(26:10):
I wanted to talk about the different types of kind
of brand deals that you can have, because sometimes it
will be a traditional, you know, sort of one off
like Okay, we'll pay you this much and you do
one sponsored post for us. Sometimes it's more of an
ongoing partnership where you're not necessarily UM paid, or sometimes

(26:31):
you are UM. Sometimes it's more of a product kind
of partnership UM some names. There can be an affiliate
relationship where it's based on if people use maybe a
discount code that you have UM, then you get a
cut of that. And I think that you know, you
have to decide for yourself what you're willing to do

(26:52):
and what you're what you feel your content is worth UM.
You know. For instance, there have been times where like
I'm not going to you know, have like a blanket
statement like I don't think affiliate relationships are good or whatever,
because in general, I think an affiliate relationship really heavily
more kind of benefits the brand and not really the creator. However,

(27:13):
there's a lot of of factors to take into consideration.
Like there are some smaller companies that I have occasionally
chosen to work with because I really really like their product,
and I'm working with them more because like I like
their product, They'll usually give me free product and I
am not as concerned with the commission that I get

(27:33):
as much as I am getting the free product and
promoting a brand that I believe in. Yeah, I'm like
for me, like I have an affiliate ship with Tasty
Peach Studios, and sometimes I forget that it's an affiliate
ship just because I like love their stuff. Um, if
you're listening, I'm pointing to all of my um my
BLUs us in the bag Tasty greet A lot of

(27:53):
them have given me some of them I have purchased
um and also have a few of their funkos um
that Reese has signed for me. I didn't ask her too,
but she's just great. Um. But um, like because I
just I just love their stuff. Like, they're so everything
there is so you log on that website, it's just cute,
just cuteness overload, and I'm so happy there UM and

(28:16):
then like with Logitech, it's also an affiliate ship. You
wouldn't think that, but it is. UM. So, like you know,
we're talking about the advertisement for the advertise, it's really
not UM. The video I think I made for the
Aurora collection. I wasn't paid for that, right, I just
did it because I'm because you love the products and
you want people to know. Yeah, and I think it's

(28:38):
I say boredom, but that's actually the surface level like
response I give to a lot of people, so I
don't have to go into more detail. It's more. It
was more so because UM, I had had a conversation
with a different brand UM who had said, you know, oh,
like you know I've mentioned before I'm very anti niche.
Like if you say I'm in a niche, I'm gonna
run for the hills, UM and do everything to dispel that.

(29:00):
But they're just like, oh, like Milady Milady Confetti does
like cosplay brand things. And I'm like, why did you
just tell me that? Because now now I have to
like disprove that I'm not just the person that will
just be in cosway to do a brand thing. I
don't have to. And you know, with that um little
commercial that I shot. UM, I shot it by myself.
UM my cat made an appearance because it's all about

(29:21):
him and UM. They show like my videography skills, my
editing skills, my lighting, like other skills that I have,
they are not to one thing. UM. I've also like
done things like with modeling, UM that that are not
in cosway, that are completely out of it. The show
that I have the range of not just being a
cartoon character but also just being like myself and whatever

(29:46):
atmosphere or whatever that needs to be in. UM. So
the reason why I do a lot of the stuff
that I do UM because I don't actually have, um
like a sponsorship. I don't have a sponsorship like right
now tm um. But yeah, I do those things that

(30:07):
just push myself to always go out of my boundaries
of what I feel safe in. Do I feel safe
in cosplay? Absolutely not. Um There's you know, there's a
lot of ebbs and flows and ups and downs with
cosplay that aren't They're very unpredictable. UM So I don't
feel safe in there. But I also know that I
do it a lot. So what can I do outside

(30:28):
of it to show that I have a skill on
this and I feel like that video like really showed
a lot of things that I can do, and also
like TikTok's too. If I'm just if you say I'm
just a cosplay, I'm just like you don't follow me
on tip come on man, and uh, I feel like,
just in case, I feel like I will um, just
in case anybody listening doesn't know what we mean when

(30:51):
we talk about an affiliate relationship. Typically, an affiliate relationship
is structured such that the creator will get one of
those like creator codes or discount codes that their viewers
can use to get Typically it's like a ten percent
discount off of the product, and then the creator will
excuse me, um, just get ten percent as a like
commission kind of thing. So the thing is why I

(31:15):
like to caution people because I have heard I'm so sorry,
I have tickling my throat. I've seen a lot of
companies um using the phrase using words like sponsorship when
really it's an affiliate relationship. And like you know, confetti,
You and I obviously have been around and we know

(31:36):
the difference, but people who are newer to content creation
might not know yet that like there is a difference.
And I'm not saying that. You know, again, I'm not
saying that affiliate relationships they might or might not be
right for you. There are some companies that I would
not choose to enter into an affiliate relationship with. But
the companies I currently have affiliate ships with our companies
that like I again, I really like their products, I

(31:57):
really like their brand. Um. There are other companies that
I'm not gonna post about your stuff unless you're actually
paying me cold hard cash, like it's just you know.
And then there are that even if you're going to
pay me, I'm not gonna promote because it maybe goes
ininto my values or something like that, you know, and
you're gonna you know, you have to make a personal
decision at the end of the day. Um yeah, I know. Um,

(32:21):
like an affiliate ship like typically like and I didn't
notice that, like I think I just like kind of
came into the industry where that shift was happening to
be like an affiliate to partner because I kept seeing
both words like everywhere and now it's like exclusively like
partnered with or blah blah blah. Um like for me,
like in my what is it called my Twitter bio

(32:44):
right now, it says like powered by Astro, and I
think it's an affiliate chip. That's why I like. But
the thing is like when you see like, um, I
just recently didn't add campaign with a m d red,
there's a hashtag AD there. I was paid for that post. Um.
Now Twitter, and actually it's not even just them. All
social media do not like that word hashtag AD and

(33:04):
they will purposely suppress it because they want you to
pay for advertising on their platform. I'm broke, so I'm
not doing that. I just did what I was supposed
to do. Um. I amb can do whatever they want
with that at all. UM. But like, for example, UM,
you know, with certain guidelines that streamers are required to do,
like you know, hashtag AD or hashtag provided by this

(33:25):
company or this is done in partnership with this company. UM,
you do have to do that so you don't get sued. Yeah,
but somebody is something that I think is so interesting
that companies are doing these days, and I don't understand
the full little legality of it, but somehow a lot
of companies will have a hashtag that like so like

(33:48):
for instance, with alien war, like I don't have to
say hashtag AD even if it's something like sometimes they
will actually pay for content and I don't have to
use hashtag ad because I can use I think it's
hashtag alien Ware hive and hashtag alien Ware partner, And
if I do those then for some reason that is
I don't know. They explained it to me once and

(34:10):
it was like in one year out the other because
I was like, it, that's very legally, Like the jargon
gets very a lot, and I'm just like, my I
started the glass over. I'm like, I'm thinking about adventure
time right now. I've no idea what you're saying, but
I find that very interesting because then it's like because
I mean, because they know alien Ware knows the same thing,
Like if they make their influencers post stuff with hashtag
ad like, it's going to get suppressed and they're not

(34:31):
going to get any engagement on it and people just
aren't going to see it. So they get they get
around it. You know, it's very inventive, it is, and
I understand why like they do it because like they
instead of because paying for marketing and paying for like
paid UM advertising behind a post can get expensive, especially
if you're trying to do it for multiple people. UM
so I under I understand like why they try to

(34:54):
do those workarounds and things like that. It's just like
I think from an audience perspective, I think people view
them all it is the same, when in reality they're not. Yeah,
and like I keep using my loveship because I know
there's a comment that was on there there like you
didn't get paid for this. I'm like, no, I didn't.
I just didn't, Like I have a link that you

(35:14):
can use to buy things for that but like yeah,
but see, and it's again and that's why, like like
you were saying, like each each brand deal is different
and you really have to pick and choose what works
for you because like, on the one hand, if you're like, man,
I really want to be like partnered affiliated, and the
only like the only offers I'm not, you know, the
only offers I'm getting are these affiliate relationships, then it's like, okay,

(35:35):
well you have to choose. You can either take it
or leave it. But you know, I use the word
sponsorship like earlier, Like so there's like things I have
like sponsored post like that's what I mean, like the
hashtag AD but I think like for our listeners, Like
but I mean sponsorship, Like there are creators who um
get sponsored by brands to do things on a continuous
basis based on like maybe like a month contract, two

(35:56):
month contract, three month contract UM. Like I know I
have had something with UM an organization UM. I was
working with them to help like you know, get votes
out and stuff like that and to get people registered
to vote. But it was paid work that I was
doing for a very long time. So that was a
form of a sponsorship. You can also have that with
brands like Logic, Astro, alien Ware, like all of them

(36:20):
have it. It's just you know, the qualifications to get
into those programs are They're all different, and they're all
probably a little bit more you know, metric related UM
or you know, quality of content related and things like that.
I'm not sure of this full scope. Like I know
that there have been there has been a brand who
has offered me affiliate links like for I think about

(36:42):
a year, and I always turned them down because I said,
I'm not looking for that. I'm looking for sponsorship. I
know what my worth is, I know what I put
out and I'm not interested in that. Like if you
want this over here, because because Logitech was used as
an example, and I only do that with Logitech. I
don't do with anybody else. I said, if you want this,

(37:02):
you have to pay for it, because I'm not doing
that double time essentially for free. I'm not doing that. Um.
So you know now, like hopefully that will turn into
something different because for me personally with this pecular company,
I stood in my ground. I was just like, yeah,
that's the type of person then. And the thing is,
it's like it sounds like I was mean about it
or anything like that. I just said, you know, I
know my worth and I know what this is. So

(37:26):
what it is, Yeah, that will turn out to negotiate
and haggle and and and the other thing is also
like you will different companies might have different things they
will ask you um to do and like for instance, UM,
like okay, if you like your Twitter bio is valuable

(37:49):
real estate, you know, you can only put so many
whatever you want to put in there, and some you
can only put somebody like tags because there's just so
much room. So if a company is asking you, hey,
put us in your Twitter bio, but they're not really
offering something in return that you think is worthwhile, then
you know that's free advertisement, do not do it. I'm

(38:11):
gonna I'm gonna take a side. Don't do it. Don't
do it. It's not it's not something about listen you
listen to you Auntie right now. I'm wouna tell you
not to do it. Just what you don't have to
take a supt I was like, you have to do it,
don't do it. It's just it's it depends like the
reason I say, like okay, Like so you know, like
you have like powered by Logitech and your by Dough
and that's because you're proud to be associated with logecheck,

(38:33):
as you should be. But you wouldn't just do that
with any company, you know. So it's like yeah, And
so it's it's that kind of thing where it's like
if yeah, like if if some company offered me a
certain sum of money per month to be sponsored by
whatever in my Twitter bio, I would probably do it.
But like you know, it's it's yeah, it's not just

(38:53):
gonna be anybody. Yeah, it's just gonna be any company
that offers me like a discount code or whatever. Right,
And also like I think, um, like when you have
those areas like in your YouTube or twitch like panels
or like when you're doing YouTube and you have like
things flash, like you know, in your video and stuff
like that, like that is also real estate. That is

(39:14):
also views. And I think also especially like with YouTube,
that is something that is there forever and like say
for some reason like that video blows up, that is
like advertising with them for for honestly for um. So
you like to be to really like be intentional about
like the things that you wanna put out there. And
the thing is sometimes things are there where you know,

(39:35):
the relationship isn't there anymore, and like that's okay, that
can't be helped. That's just normal. But to really just
think about like there is value in like literally every
aspect of your content. Um, And don't like these companies
try to lowball you because they have money. They do
like if they have, you know, all this money for
like listen, I'm just I'm gonna put this out here

(39:55):
because this is just what I've been I've been I've
been seeing it, but I didn't know if everybody was
seeing what I was seeing. Like because there's sometimes there's
a lot of game launches that have been coming out
and usually like you know, the top white male creators
will have hashtag ad to promote this game, while other
people are just like, oh, thanks for the code. These
companies have money, don't let them play you. And the
thing is that you know you have your rates and

(40:16):
have the things that you believe that your your content
is valued at UM. You know, we can talk about
like have a whole another UM podcast about like rates
and stuff like that and how you value yourself because
like if anybody asked me right at my rates, like
anybody could ask me what they are, I will tell
you because it's it's not it's what I value myself.
And I'm not saying that's how other people value themselves.

(40:37):
I'm not telling you that's how you should value yourself.
I just know what my work ethic is and where
I value myself. And if companies want to rise to
the occasion, they'll try and haggle me down because of
course they are like UM. But the thing is there there.
I just don't move. I don't. I stay what my
rates are at. But like these companies, they have money,
and don't give them stuff for free, especially if you

(40:59):
don't that relationship is there, Like like I said, for
me with Logitech, there have been paid average paid campaigns
that I have done or Logitech, UM and Astro. There
have been things that I have that I have done
for them where that's really dope. UM. But like I said,
I also value the relationship that have. I have an
amazing relationship with them behind the scenes. Um, they support
my charity, endeavors UM, my stream team. They gave my

(41:22):
entire stream team, entire Logitech and Astro setups, all of them,
Like you know what I mean. So there's like value
there that I find that's very incomparable that I know
maybe another place would not do. So that's the reason
why I do that, because that's just they're like they're
like family to me. I know that's like you're not
supposed to they really are Like and when my cat
Zuko was sick, like they were trying to send money

(41:44):
for me to get him go to the vet. Like
that's the type of relationship that we have. He's fine
and happy International cats. By the way, cat is so dramatic.
But the thing is just like one thing I just
really want people to like get especially with doing like
brand deals. It's just like no, you're value and don't
let them talk you down. I don't want you talk
them out of our second guest yourself, because even they

(42:06):
reached out to you or they're talking to you for
a reason, So you got to the table, So bring
it and don't negotiate. Absolutely. Oh, just in time for
another advert. We'll be right back after this ad. Okay,

(42:29):
so we are back UM after me spitting fire because
I get fired up because I don't like we're creators
are taking advantage of at all, um as you shouldn't.
One thing I know I personally wanted to bring up,
UM was I mentioned in the beginning when I talked
to the influence manager. I bring up logitechal like this podcast,

(42:52):
it's not sponsored my logical. Remember, I really hope the
ads have nothing to do with that. UM. But I
brought up not knowing what a pitch deck was, and honestly,
I think that that it's just a basic tool that
every creator should know. You can get if you want
an idea of like what a pitch deck is. UM.

(43:12):
A pitch deck is something that you use to pitch
yourself too, brands or you know people that you want
to have like some type of business relationship with UM.
It typically has like it can have your stats on it,
like your mission statement, what you're about your community, UM,
streams that games that you play or things that you
just do for content, and you know, whatever else you

(43:33):
feel that is important for a brand to know, UM
when they're trying to foster relationship with you and how
you both fit together. UM. I know for me, I
have a bunch of pitch decks that I tailor for
different things that I'm trying to do. So I have
one if I'm trying to do something like with fashion,
it's completely different from the one I'm trying to do
I'm trying to do something with gaming, or if I'm

(43:53):
trying to do something UM, I don't I don't know,
like something with like photography, Like I've have different sorts
for different situations. UM. You can even have somebody make
you a pitch deck UM, which is really dope that
does cost money UM or honestly, there are really cheap
versions of pitch decks that are customizable on Etsy. I

(44:16):
don't think a lot of people know that you can
get them for like maybe five dollars maximum, and you know,
you pay the people who do them. UM. You pay
the people who do them UM, and they give you
access to you know, change it around, or you can
use Canada um which a lot of these people who
do make the pitch decks that you pay for, they

(44:36):
do make them on Canva. It's just like, if you
want it easy, you want it organized already, you can
just do that and pay one of them I paid
for because I'm just like I don't have there. I
can't sit here and do this all day. My brain
is spinning as much as it is already. UM. So
those are like some tools that you can use. UM.
Also there's something like for people I guess who are
more in the industry more experience, is something called a

(44:58):
media kit. My media kid much longer than my pitch deck,
but your pitch deck should be, in my opinion, one page,
like it should be like you know, this is like
I think of it like an elevator pitch. Like you're
in an elevator with somebody for thirty seconds. How do
you pitch yourself to that person? That essentially is what
your pitch deck is. My media kit is just like
a broad thing of like if I'm typically going for

(45:20):
longer campaigns or I'm going for something bigger, I would
give them my media kid to say like this is
all of the things that I've done, I typically do
have numbers on their like this is a campaign that
I did for this, it generated this amount of sales,
this amount DA all that nonsense. Um, I'd say, nonsense.
It's just it's just a lot of stuff that I
have to think about and collect, UM, and then I
will give that to whomever I am trying to, you know,

(45:44):
have whoever, I have a meeting with UM and just
talk about, you know why this relationship I believe would
be valuable. But typically that is for like bigger things
that I'm doing, not necessarily like hey, Logitech, here's my
pitch deck. It's not necessarily like that, So I don't
know any sense. Yeah, no, that was a really great
explanation of a pitch deck. UM. And that also it's

(46:07):
kind of a good segment. I want to talk a
little bit about, like I know, we touched kind of
on like how to get sponsorships and brand deals and stuff.
But also one A specially want to mention is that, like,
since you have your agency there with NANNI, UM, you know,
I imagine that they occasionally will come through with you know,
hey we have an offer of a sponsorship. Here's the

(46:28):
terms are you're interested kind of thing, but you know
that's not necessarily like the be all end all because
like you kind of have to do some degree of
you know, going out on your own as well, and
like same thing like I'm with an agency. Characters like
the agency, but like they kind of more have me
like like hosting and stuff. So they have occasionally come
to me with brand deals and sponsorships, but most of

(46:48):
that stuff has been stuff that I've kind of you know,
gotten on my own, like networking or you know, they
came to me or what have you. Yeah, I think
like with Nanni UM, so an example, I would say
like a relationship they they've kind of brought to my
table um because it was Xbox UM and Xbox Here.
Here's another thing about brands too, is that a lot

(47:09):
of brands, especially big brands like PlayStation and Xbox and Nintendo,
they work through third parties, so you don't necessarily work
with them directly. But with Xbox UM, they had sent
me um the series X and before like beforehand to
get I was on their channel as well, so that
also was through the third party. So then came to

(47:30):
the point with the console and I was just like
I'd like to talk to somebody like directly um I
had asked my managers, was like I kind of want
to talk to a person like if that's cool, UM,
and come to find out, like you know, I get
connected with this person and come to find out he is,
um a Cowboys fan and I'm I'm an Eagle territory,
So you know, there's kind of a beef there. But

(47:50):
it was just like a fun like kickoff like but
then you know that led to other things like you know,
having you know, fast and relationship with other people and
other departments of Xbox and things like that. So UM,
with my management with me, typically I try to even
though like maybe things are through a third party, I
try to find in a contact somebody that I can
speak to because I might not be with Nandie Talent

(48:12):
forever and maybe I will, I don't know, but like honestype,
a person who would like to have my own book
of business like with people to contact, so I'm not
always relying on somebody else um to do things for
me or have my contact for me. And I think
that comes from my very Philadelphian mom. She always just
like make sure you know how to get home, like
that I know that like sounds silly. She's like, always
make sure you know your own real speed saying, make

(48:33):
sure you have your own resources, you know how to
take care of you. And that's something that I do,
like in my business life, even through my management, you know,
to talk to people directly. I have some people's Xbox
like oh number, and sometimes think text me like random
things and I'm just like, y'all are people let them
tell you people Xbox are really dope. They're just all
dope individuals. Um, They're just like the coolest people. Um.

(48:56):
So Like that's one way that I I do that. UM.
Also like through um like Twitter, sometimes I have like
like witty banter with people like the guys from gun
are Ado Control. I love them, but like you just
foster like those those relationships like organically because I can
start with a third party. Like with them, I think
it was layers of fear two. They had given me

(49:19):
a code and then they had engaged with my stuff
and then that's pretty much how that happened. Like with Xbox,
I always try to have like I want to I
want to know what your cat's name is? Pretty much
yeah again, And that's a really great point that you
bring up that like you want to have like a
relationship with these people, because the other thing is like
like you said, like oh, you know, yeah, you might

(49:40):
not be with Nanny anymore, so you don't want to
like you lose that contact, your only contact just through
the agency. But similarly, like let's say you're working with
a brand and then that influencer manager ends up leaving
and going to another even bigger, even better company. Well
guess what, like you're still going to be on their
list of influencers they like to work with, and then
they're going to be calling you up for even more

(50:01):
awesome gigs. I will tell you, like that's what happened
with me shout casting at Pax East Nice somebody who
I worked with who in the past went to something
bigger and better, and that's how I got to shout
cast all the Paxi's, which was incredible. Like it's actually
you know, like I'm having a brain moment from all

(50:24):
the way from back from Paxis. I was like I
should talk to Jess about like hosting things because like
that was but like I meant to do it before
I left for Boston, so I failed. I'm sure you
did awesome and you literally didn't even need my help
or anything. It wasn't really great. It was really like,

(50:45):
oh my god, like I should talk just like you know,
so I get some tips and stuff. Paxis caming on
that is a d h D for y'all folks, because
I'm just like doing it. Experience is the best teach
or as they say, like there's nothing I could really
tell you that like just doing it, wouldn't you know
you'd pick up on yeah thing, Yeah it was really dope.

(51:07):
But yeah, it's just it's really it's really like you
really don't know who's watching or just like even if
you do, it's just like you never just know where
this like course of relationships and stuff like that can
can happen. Um. And it's like I know, for me,
like a lot of my opportunities and the reason why
I'm able to do what I do is because of

(51:29):
like brands and sponsorships and stuff like that. Because definitely
not twitch at all like that that fifty percent of
revenue cut is murder um. So you know that's how
a lot of a lot and I know my situation
is not unique. You know, that's how a lot of
content creators are able to do that, so, you know,
because I have, you know, the I don't know, the

(51:50):
blessing or the honor whatever to be able to do this.
I always want to put my best foot forward and
work the hardest that I can so I can continue
to do this because it's a privilege to be able
to wake up and do what you love every day, honestly.
So yeah, if if that advice helps anybody out there
who's up and coming or has been in the industry
and trying to find their way, I really hope that

(52:12):
this helps, because it's I think it's a lot of like, um,
what do you call that. There's a lot of stuff
that's like kept behind the red curtain, and I feel
like it honestly shouldn't be like pitch necks. I just
like to just be a thing. But go get a
pitch neck, Go make one. Now. There isn't a whole
lot of transparency, and something that I've been this is

(52:34):
getting better, but something that I have observed for a
while is that like, since the game industry is so
new relatively to other industries, there isn't really like a
precedent for like any a lot of a lot of
things you want to do in the gaming industry exists
in other industries, but something's kind of don't There's also

(52:55):
just like a lot that like you don't know, and
you don't know what you don't know because there's no
like a lot of us are kind of making it
up as we go. Like I got into the like
E sports and gaming world in like early on a
full time basis, and I was like kind of I
was like and then for like five years before that,
I was trying to get in so like and I

(53:16):
was like right when the industry was starting. It was
like really because it was like two thousand and eight
that I first like while I was in college that
I first like kind of wanted to or tried to
get into gaming, and like that's when like it was
it was really first like becoming a proper industry and
like a lot of us, and I've spoken to a
lot of my peers who were like my same age,
and like, I feel like a lot of us were
just making it up as we went along. And then
now all of a sudden, like like I ended up

(53:37):
a couple of years ago teaching a college course called
intro to E Sports, and I was like yeah, but
I was at the same time, I was like, isn't
this wild? I literally like and the reason I was
qualified to teach that course is because, like, even though
I was making it up as I went along, I
was one of the first people to do that. So
we made up stuck in some ways. Now that I'm

(53:58):
personally taking credit for, like for the whole industry, like
we have gaming me exactly exactly would not exist if
not for me. Thank you very much for giving credit
where credit is due. But yeah, you know, like I
was bumbling my way through it, and so was everyone else,
and all we all collectively kind of formed some industry

(54:20):
that like kind of makes sense. And now there's certain
way as we sort of do things and more and
more I am seeing like structures to sort of like
teach people, you know, Like I don't necessarily think, like
if you're going to be an influencer or like a creator,
I don't necessarily think, oh, you should go to college
for like a sports content creation or something like that.
But at the same time, there are like resources and

(54:42):
like you know, other streamers you can watch that specifically
teach you how to be a better streamer. And that
didn't exist when you know which was first being invented obviously.
So yeah, I think I've learned a lot more from
watching the people that I like admire in the creator
space versus like honestly in a YouTube video unless it's
something specific like how to hook up your girls. If

(55:04):
it's not that specific, like I'm probably not watching somebody
to be like how do you become successful on YouTube
or whatever like that. There is a guy I follow
um on every Black Room ever. His name is kevn
stage Um. He and his wife his son's like their
journey and he's he's an older gentleman Um black communicy

(55:24):
coma allhead, but the way that he produces content and
the way that he talks, he's just very very real
to himself, and he's always been real to himself. I
was introduced to him from All Deaf All Deaf Comedy
or now yeah, All Deaf Digital Excuse Me, which is
a brand from UM, like Deaf Jam and like all
that stuff Um Russell Simmons stuff. So I found him

(55:46):
from doing like these comedian comedic office like new age sketches,
Like they were just like some office in downtown Los
Angeles and they were just doing skits about like stuff
that happened in their office or like it was just
a lot of it was like outrageous, but it was money.
And like I'm not a comedian, Like I don't think
I'm a funny person at all. But the thing is,
I see the way that he does content and it's

(56:06):
so engaging and one thing he has it's just it's
community driven. He's always just been searchable to like his
core values. Of course it's grown as he has grown,
but like I've learned a lot just by watching him
observing him versus like a how to video like on
TikTok um like that that's just me personally and like,
you know, just as a creator. Like even when they

(56:28):
do brand things like I know, um there's this one
podcast um I forget the name. But they's like when
they do like ads or something like that, they're just like, yeah,
we gotta get we gotta keep the lights on. So
here you go, let's talk about this soap okay girl.
But like it's it's fun. But the thing is, it's
just like that's really cool when they understand, like and
the audience understands, like you know, that's how they have

(56:49):
to keep their lights on, so like I think, like
when it comes to brand sponsorships, and also like, um,
just content creation in general. Like, I think the one
thing I like, because it's so new and it's not
something that can be like verbatim, like here's like the
syllabi on how to do this thing, is that there's
so much room for creative content. There's so much room

(57:10):
to just do things, um like, and I love that.
I love the flexibility of that. So I don't have
to just follow in somebody else's footsteps. I could just
blaze my own path. And sometimes things works and sometimes
they don't, and that's fine, but it's all the learning
thing and the things that you did it and you
put it out there. Um So I do love that
it's just so flexible and that because so much it's

(57:32):
just unwritten. Try anything and see you're six well yeah,
And so that that's a good segue into like the
last thing I personally wanted to make sure we talked
about for this episode was, um like, how to go
about some brand deals without you know, feeling like you
sound just like a commercial, you know, like like you know,

(57:52):
because and again, as we've discussed, there are certain different
types of brand deals. There are some companies that it's
more it is more transactional. I'm kind of like, hey,
you should use this product because you know, I'm being
paid to say that you should kind of thing. And
there are certain times where a brand will actually even
give you the copy and be like, here's what you

(58:13):
need to say. You can put it in your own
words a little bit, versus other times it's more like you,
it's up to you. You kind of create the contact,
the content, or you find a way to like plug
the product without feeling like you're like a commercial. You know.
For instance, I I feel like your logic video that
we were just talking about is a really good example

(58:34):
of that, because it was, you know, does not feel
like a commercial. It feels like, Wow, this is so cool.
This lady creates really awesome content, and oh wow, what
are these products she used? She looks like she really
likes logic, you know. Like that's the feel I get
from it. It doesn't feel like you're advertising products to me.
It feels like you're showing off this amazing content and
you just happen to be using these products kind of thing.

(58:57):
One person that I saw recently, um, because I kind
of disappear her off on Twitter. Like, if you see
me on Twitter pass like Friday attend, I'm probably like
losing my mind or something. But I remember before I
logged off on Friday, Um, I saw seahaw Little see
how she did. Um this thing with the Elgado foot pedal,

(59:17):
which I didn't even know it was a thing, not
a clue. Um. And there was um, oh my god,
what was that that game that came out The Quarry
last month? Um, it was like pretty much you can like, yeah, yeah,
all that stuff. Um, it was like hard game and
stuff like that. And there was this um like when
you choose to do something in the game, there's this
little thing that pops up in the middle of screen.

(59:38):
This is path chosen. So she took that little thing
that this path chosen and made a video talk about
how she's going to troll people who try to come
in and troll hers his path chosen before they get banned.
And like I was more caught up with the fact
of just like she has it as like a hotkey,
because that's so cool, Like, of course you want a

(59:59):
new way to trow it your all. It's freaking dope. Um.
But the thing is it was a show off that
all got a foot pedal, which again I didn't know
even existed, and I was just like cool, that was
like a cool way I learned about a product. But
it seems so seamless for her. Um, it was just
you know there and I thought that that was like
a really it made sense for her. It makes sense

(01:00:20):
for her content and sense for what she does. Um,
which was cool. I know for me, like you know,
whether it's a coxplain or whether it's me filming something
or whatever, like I try to do what makes sense
for me. Um, I think, yeah, I think when it
comes to Brandon things like sometimes there have been things
where like I know, there's one thing I had to
do where I was just like I know that I'm
doing this because I'm getting paid. And I think it

(01:00:41):
was mostly because of the relationship was just not there
and I just didn't like the way that I was
being treated. Um. It just so like it came off
that way. But I was very as transparent as I
could be with my community to be like help me
through this campaign because I'm not comfortable right now and
I can't back out. Um, but you know, but I'm

(01:01:03):
I'm transparent enough with that with my community to say like, hey,
this it is what it is. Um, I keep the
lights on. You want to keep me if I gotta
keep showing up, I gotta do this. Um. But I
think there is, like I said, there's a range of
Um there's a whole area where you can just be
creative and do things that make sense for you and
it's still sponsored or affiliate or you know, paid or

(01:01:27):
whatever it is. Um. Yeah, I think I think there
is just a whole realm of opportunity there. Yeah. Yeah.
And I think in general, in my experience, the best
brand partnerships are the ones where like our alienware people
are like I don't know, influencer managers whatever you want

(01:01:47):
to call them, are very big on like we are
never going to say, like hey, to be in the hive,
you have to promote alienware products twice a month or whatever.
We want you guys to want to create content around
our products because you love them and like so like
like you said, like you if I'm if I'm streaming,

(01:02:09):
I'm wearing these or like if I'm like I often
will take a selfie in my headset like any pretty
much like a lot of content I do. I'm wearing
this headset just because organically, like I love it, and
it's not it's not a plug, you know, it's yeah, yeah,
And I'm of I'm of the mindset like if somebody,
if they're asking you to if a company is asking

(01:02:31):
for like a minimum amount of posts or if we're
to stream a minimum amount or whatever, um or you
have to do this or whatever, if they start having
demands versus requests, then you need to be getting paid.
Like you know, if you like you have to post
once a month, Okay, where's my post once a month? Money?
Where is that? It needs to be in my bank account? Right? Yeah?

(01:02:57):
I completely agree. There is there anything else that it
was there any topics that we didn't talk about that
you wanted to talk about. M I feel like we
I mean I think we did a lot. I feel
like there might be a lot of follow up questions
because because I know, we like dived into like a
lot of like crossover things, but like you know, when

(01:03:17):
it comes to um, when it comes to streaming, like
I think this is kind of the part um. I
think we probably mentioned this like in the first, very
first podcast, but like talking about how streaming is a job.
I think this is like the unseen part where a
lot of people don't they don't know because it's just
like you see the glitz and the glam and like

(01:03:38):
you know, the numbers and all that stuff. But then
this is like the business aspect of it, Like this
is like where a lot of the work it guess
the content is a lot of the work of me
making content and doing stuff. It takes up a lot
of portion my day. But the rest is the portion
of my day is a lot of business stuff. So
I think this is kind of like unveiling a lot
of things um business wise as far as being a
content creator UM, which I think is a good jump

(01:04:00):
off point. And like, honestly, if there are questions, like,
feel free to put them in the discord. Maybe like
we can do like a Q and a UM and
you know, have the other creators like perspectives and stuff
like that, because it's we're here, we're a wealth and
knowledge when we're vibing. So yeah, I honestly feel like
this was like a very very valuable episode. Like I

(01:04:21):
hope people, I hope people enjoy this episode because I
do feel like we had a lot of good knowledge UM.
But do you want to plug where everyone can find you,
and any special projects or anything like that that you're
excited about. Um. Yes, UM, I am a lady Confetti
on every platform. UM. I do have a Tuesday project. UM,

(01:04:45):
a podcast that I'm kind of well, I'm not kind
of that I will be launching, um how to Slight Delay,
but I am. UM We're getting there. UM, We're just
waiting on some stuff to arrive. So I'm still excited
for that. UM. And so I may have some really cool, cool,
cool news, especially considering the topic of this podcast, So

(01:05:08):
stay tuned for that. Like I said, hold you ground,
don't negotiate with nobody. Can't wait until we do the
Q and A episode so that you can announce. Um.
I on most social media, I am at just Brohard,
just my name, so that is me on Twitter, Instagram,

(01:05:29):
and TikTok. And then I am very happy to announce
that I'm back on my Twitch bullshit as well. UM
maybe not maybe not gameplay just yet, but I did
a fitness stream last night, so twitch dot tv slash Jess.
I'm going to be probably doing fitness streams Sundays and
Wednesdays for the foreseeable future. UM. Maybe we'll do games

(01:05:50):
streams eventually as well, but it's just I just don't
have the time right now. And like a fitness stream
I can do, like I'm like, oh, I go to
the gym for an hour and hour and a half,
I just stream it. Versus gaming I'm doing for a
lot longer than an hour or an hour and a half.
So it just feels like it's like it just feels
like it's more of a time because of the personally.
But we had a game together we have to do
like a Boss Level or we just we just stream whatever. Yeah,

(01:06:13):
and of course don't forget to follow the podcast on
social media at the Boss Level pod that's l v
L and join our just corporate behind the scenes look
at the show and like we plugged earlier in the show,
follow us on YouTube so you can see our beautiful
faces and uh yeah, I have a good one. We'll
see you next to next week.