May 6, 2025 ⢠52 mins
On this episode of Butternomics, our host, Brandon Butler, sits down with Peter Kiley to talk about how he’s reshaped what a brewery can represent. Peter shares the Monday Night Brewing origin story, how the team scaled with intention, and why community is the heartbeat of the brand. They dig into the business side of craft brewing—from funding to culture to creativity—and what it takes to stay grounded while growing.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
I like to be around people that know who they are,
know what they want to, know what's important to them.
Because the people that are really interesting in this world
are the people that are curious, but there's certain things
about them they won't waver on. And you know, it's
the inconsistent ones you got to worry about. So I
got some buddies out there who you know, they serve
great purposes in my life. But I'm like, you're an asshole.
(00:22):
But you know what, they're consistently an asshole. You I
can build around that.
Speaker 2 (00:34):
Everybody. Welcome to another episode of butter Nomics. I'm your host,
Brandon Butler, found a CEO of butter atl And today
we got one of my guys up in here. Man,
we got one of my guys, a friend, a business partner. Uh,
just you know, somebody like to hang out and talk
some shit with sometimes, you know what I'm saying? On
a good way? Man, How you doing, man.
Speaker 1 (00:53):
I'm ready to talk some shit.
Speaker 2 (00:55):
The one and only mister Peter Coley of Monday Night Garage,
Monday Night Brew and Peter, how you doing, baby?
Speaker 1 (01:00):
I'm great? Thank you for having me. I mean, what
an honor right? I feel like I talk to you
for free, and now we get to do it officially.
Speaker 2 (01:07):
Yeah, now we get now everybody to see what we
talk about.
Speaker 1 (01:09):
I don't want that. I don't want that at all.
Speaker 2 (01:12):
So, Peter, we've been doing something a little different here on
button Nomics lately.
Speaker 1 (01:16):
Okay, all right.
Speaker 2 (01:18):
Normally I have people kind of introduce themselves and kind
of you know, for the folks that don't know. But
instead I asked chat GPT, oh shit, who is Peter
Coyley of Monday Night Garage, Monday Night Brewing, And see
what it says. So let me tell you what it said.
And I want you to tell me. Is this an accurate,
you know, description of you and all of your amazing accomplishments,
(01:39):
talents and projects.
Speaker 1 (01:41):
Okay, all right, I'm ready.
Speaker 2 (01:43):
Peter is the brewmaster at Monday Night Brewing, a craft
brewery based in Atlanta, Georgia. He joined the company in
January twenty thirteen, bringing with him a wealth of experience
that has significantly significantly contributed to the breweries growth and reputation.
Under his leadership, Monday Night Brewing has spanning his operations
to Atlanta, establishing locations in Birmingham, Alabama, and Nashville, Tennessee.
(02:05):
The brewery is known for a diverse range of beers,
including an award winning bourbon barrel drafty Kilt, which secured
a gold medal at the twenty fourteen Great American Beer Festival.
His innovative approach to brewing is evident in his development
of unique beers such as Situational Ethics Series, a collection
of barrel aged imperial stouts that showcase his commitment to
(02:28):
quality and creativity. His dedication to the craft has positioned
Monday Night Brewing as a significant player in the Southeastern
craft beer scene. In addition to his brewing experience, he
is also known for his collaborative spirit, often partnering with
other breweries and participating in industry events to further the
craft beer movement. That's what Chatchept said about you, scale
(02:49):
of one to ten. How accurate is that? First off?
Shout out to chat Gpt. Chat Gept is.
Speaker 1 (02:55):
A real one. Got a few things wrong. We got
more locations than that, Okay, and man only talking about
one award from back in twenty fourteen.
Speaker 2 (03:05):
I know I feel like you every time I see you.
I mean, I've been to the office, I've seen all
the stuff hanging up like there's much more than that.
Speaker 1 (03:11):
You know, it doesn't really matter, But I heard you
got a trophy recently. You know, every once in a
while as an adult, you're like, it's kind of fun
to get a trophy.
Speaker 2 (03:20):
It is.
Speaker 1 (03:20):
They don't hand out enough trophies for adults, and probably
because most adults don't deserve trophies. But hey, you know,
I'm trying to get some Well, you.
Speaker 2 (03:28):
Got a bunch of troub What are some other what
are some more recent awards that you all have won,
Because I just want people to understand, you know, what's
really going on over there.
Speaker 1 (03:36):
I don't know, it's so inside baseball, right, think about
like with like ad agencies, the awards they get. Most
people are like, what is that? But no, we are
proud of the fact that we are probably one of
the most award winning breweries in the Southeast, if not
the United States. But on top of that, we've gotten
good at being from Atlanta. And what I mean by
(03:57):
that is that in Atlanta it's still very transient, Right.
We got to make something for everyone, and we built
our program around exploration of like what else can we do?
We didn't want to get siloed into one thing that
we were good at, and from there we've been celebrated
by that. So we've got a bunch of awards for
a bunch of different things. And my son, he'll come
in my office and I'll be like, Dad, I want
(04:18):
to go in the flex office. That's what we call it,
because you know, it's a little side office, but it's
got the double meaning because you walk in there and
there's hundreds of trophies around and you just flex right.
My son's like, I want to go on there, and
I'm like why, and he's like, because it's excellence, Dad,
it's excellence. I want excellence. And I'm like, let's go.
Speaker 2 (04:34):
Let's go.
Speaker 1 (04:34):
I love that. I love hearing you say that. And
he also asked me. He's like, hey, when you die,
do I become brewmaster? And I'm like, hold up, this
is not a monarchy, my son. No, but yeah, probably
if you want it, you got it.
Speaker 2 (04:47):
Oh man, that's amazing. Not Now, how did you get
involved with Monday Night?
Speaker 1 (04:51):
That's a good question. I originally started my career and
alcohol as a winemaker in California, and then one thing
led to another, came back to Atlanta, where I'm from
originally started making wine for Chateau Alan. Shout out to
the real ones that know Chateau. I still don't fully
understand what muscaton wine is. That shit was gross, but
(05:12):
it was a great place. And learned a lot there
just about the circus of things, and then studied become
a samuier. Did that felt like I was on the
sidelines too much, you know, it was just kind of
grading other people's work. And then I met these guys
that had this idea and They're like, we wanna we
wanna make beers for the weekdays. And I was like,
(05:34):
what does that mean. They're like, we want to elevate beer.
We want to present beer in a way that Par's
Ball of food kind of take this wine approach to beer.
And I was like, bet, I love that idea. What
do you want to call it? They were like Monday
Night Brewing and I was like, damn, it's the dumbest
fucking name I've ever heard. I was like, what's the
point about that? And then they explained to me. I
was like, Okay, actually I kind of liked that. So
I ended up joining them right in the beginning of
(05:55):
right when we opened off of hal Mill in twenty thirteen,
and I knew nothing about making beer. I'd studied chemistry
and school made wine, and so I just kind of like,
I think that the more I've observed the world in
order of God, and I realized that people that are
most likely to disrupt are the people that don't know
how the game works. And they know that, but they
(06:17):
still have enough knowledge to go attack it. Yeah, and
so that's kind of what I did. It was hybridized
these worlds, a world that I knew well with which
was wine, and then kind of brought it to beer
and the rest is in a way history.
Speaker 2 (06:32):
How did you know that getting into the whole alcohol
and spirits, you know, element was even your laying Like
what pulled you into that in the first place?
Speaker 1 (06:38):
Man, that's a great question. I don't really know. I
think that growing up, I went to a small private
school here in Atlanta. I'm a dyslexic and I had
a terrible stutter growing up, so I had a lot
of behavioral issues, you know what I mean. So I
got sent to this school, small classes. Everyone there was
kind of like, there's a lot of great people. I'm
(06:58):
not going to talk shit, but it was kind of
the idea was, you know, doctor lawyer, take over the
family business. That was kind of the roadmap. And I
originally was going to study to do medicine. That's when
I studied chemistry and minor in Latin sick right like
super useful, and then I just it wasn't me. It
(07:21):
wasn't me. And then my uncle bought this tiny, tiny
little vineyard about an acre and a half over in
northern California, and I started going out there in the
summertime just because you know, I have behavioral issues. So
they sent me to the farm and one thing led
to another, and then I just found out that I
just had this love for not only like learning, you know,
(07:41):
taking the science aspect, the engineering aspect, the people aspect,
then also just connecting with the land, being outside that
that was something that I found to be really soothing
for me. So that's kind of my intro. And then
you know, I started realizing you can make money doing this.
And I always have been hungry. I've always had that
entrepreneurial spirit. So I was like, you can make money
(08:02):
doing this. You can make money drink And I had
a lot of teachers telling me that drinking growing up
was not a good idea, and now I'm like, oh
my beer, let's go.
Speaker 2 (08:10):
No, man, that's dope. And I think for a lot
of people, you always kind of connect the dots looking backwards, right,
Like it's kind of hard sometimes in the moment, But like,
what was maybe one of the biggest kind of inflection
points in that journey right where like it really all
start to click for you?
Speaker 1 (08:24):
Man? I think it was when I met my now wife. Okay,
to be honest with you, Right when I started money
they borwing. There's this woman there and she was going
to be our director of sales. Name was Rachel And
I think I was twenty seven at the time, and
I was still just on one I was wild, and
once I met her, everything made sense. You know. I
(08:47):
don't know if you have this ability but to look
at your life and realize when one decision puts you
on your path. And she was that decision for me.
You know, I was always just chasing something I didn't
know what it was. Focus is always been my strong suit.
So she got me focused and then she started helping
me to see what I had to offer and also
what I didn't have to offer. She started showing me
(09:10):
what I needed to stop doing more of and start
doing more of. And I give all of I mean
talking about amuse my wife. She's responsible for I feel
like so many of the accolades I've personally received, I
share with her. I give her the flowers first. But yeah,
it's her. It's probably sapy answer, but it's an honest one.
Speaker 2 (09:31):
No, man, you gotta look, you gotta give credit what
credit is due. You know. If that's one of the
things that made a change is there's nothing wrong with that.
And again, I think it just kind of speaks to
you know, finding that that thing that's missing, Like everybody
kind of has something that's missing in their life, whether
you realize it or not. And then once you kind
of find it, like everything kind of starts to fall
in place. And so, you know, as you kind of
going through this journey with Monday Night, like, what are
(09:53):
some of the moments to kind of stick out the
most to you.
Speaker 1 (09:55):
Just on that path. That's a good question, man, Monday
Night Brain has been blessing for me so many fun things,
you know. Jeff, Joel, Jonathan Rachel and I we built
something special. It started so small, you know, out of
the garage literally and then we all kind of like
in many different ways, entered the space unexperienced, you know, inexperience.
(10:16):
Excuse me, I'm you know, I came from why, they
came from all different sectors of business, and we just
built this thing organically. Some of the things that really
stick out is, you know, me being from Atlanta, I
think the only one in our group being from Atlanta
when we opened the garage. That was a big risk
for us, you know. That was we started looking at
that space in twenty sixteen and no one was touching
(10:37):
it over there, which is a shame. My wife and
I lived over off of Row Circle, shot out a
Row Circle right across the street from the garage. That's
where we had our first kid, and I've always loved
that neighborhood and there was something about that space that
was magical. Also that was apparently just not appealing to
many people. And so we had the luxury of doing
it the right way. And I mean that we met
(10:58):
with all the MPUs, we met with leaders, and we
realized that everyone had this argument, like the developers everyone else,
we want to bring a culture over here. It doesn't exist.
And I was like, that's bullshit. There's so much culture
already over here. We wanted just to be able to
do something that could at least show the example that
maybe for businesses this area is worth investing in, because
(11:20):
at the time it just kind of wasn't the case.
You know, you had the stadium, but once you get
Leean White, it kind of just dropped off in many ways,
at least for more established businesses. So we were lucky
enough to be able to kind of write our own deal,
have first write a refusal for who got to be
you know, co tenants inside of that space, and opening
(11:41):
up the garage in twenty seventeen September twenty third, never
forget it. You know, we sold all these tickets. We
were I mean, we were beyond broke. We sold all
these tickets to the event. We didn't even have the
doors finished on the building, so much wasn't right. And
my business partner, Joel Iverson, he was down at you know,
city all trying to get our CEO so that we
(12:02):
could actually even you know, legally have this party, and
we for sure thought that it wasn't going to go through.
We didn't have money to refund anyone for this party.
I mean, it was a real make or break moment,
and you know, we did everything ourselves over there. Just
I don't know if it was a poverty mindset as
much as it was just actually being poor. But we
also kind of like I think when you start businesses,
(12:23):
you start realizing that you're you are a generalist. Yeah,
and I didn't always view myself as that. I always
viewed myself as a specialist. And the more I've gone
into business, the more I realized that, Like, it's good
to be great at something, but sometimes it's great to
be good at a lot of things. And so we
just did everything ourselves. We've always been scrappy like that.
We don't like owing too many people money. We like
(12:44):
owning our business. So opening the garage' getting that done.
We ended up getting the CEO shout out to ex
America seem read he got it crossed the finish line.
I know that was a big deal when they're opening
up that part of the belt line too, And that
was during his exit and it just worked. And I
remember that day. That was the day I also found
(13:06):
out that I was having a sun. I was like,
that was a big day, y'all. It's a lot. I
found myself in a closet at one point with a
bottle of sixteen year old Scotch and I was like,
I feel very overwhelmed right now. But that was one
of those moments. And now seeing what it's become and
how it's a part of Atlanta in such a meaningful way,
and that we get to live our vision and our
(13:27):
truth as a business and who we are as people
through that space, and it's just become an extension. And
that whole space was designed after a winery. It was
supposed to be these barrel aged beers. Everything there kind
of touches oak at some point, right, So it was
all these beers that I remember our CEO of my
brother in law Jeff. We're sitting there splitting a cigarette,
(13:49):
sitting on these I beams of this porch on the
backside that wasn't built. If you had slipped off, you
would have fallen and gotten real hurt. And it looks
over me and he's like, how sure are you of this?
And I was like what he's like with this idea
of the garage And I was like, oh no, I
think I'm pretty sure, and he was like, you three
(14:09):
million dollars sure, and I was like, Dan, don't tell
me that number ever. Again, I was like, I don't
like hearing numbers. That takes me out of my creative space.
It gets me all nervous. But you know, just seeing
what it is now. And you know, we got locations
and like you said, Birmingham or chat GPT said, we
got Birmingham, we got Knoxville, we got Nashville, we got Charlotte.
We're doing this campus idea at our original location. So the
(14:32):
new belt Line's coming over there. Shout out to the Beltline,
thank you. So we're building the campus over there to
create a whole new experience and just trying to like, really,
I don't want to go too wide. I want to
go deeper. I want to be meaningfully a part of
the communities that we're in. But Atlanta is always first.
Lanta has always been first. Lanta will stay first, and
you know, I'm just proud of that.
Speaker 2 (14:53):
I think that, Yeah, man, you know Monday night garage,
I mean the whole garage or brewery everything. It doesn't
even feel like just a brewery. It feels like more
of like a gathering spot thing that brings people together.
I've been over there for you know, obviously events that
we've worked on together. I've got go to control the
rise over there, you know, Monday night shot the raw
on them, and you know it's you always see people
kind of coming in and hanging out. You know, you
(15:15):
go over to the garage, you see people with their
families and stuff, hanging out, grabbing food, eating pizza, Like
it just feels very communal. Has that always been intentional.
Speaker 1 (15:22):
Always been intentional, And I think that that goes back
to like I mean, think about what the pub, the bar, whatever,
that thing, that idea has been throughout civilization. It's a
place that people come together. You know, either they agree
or they talk that shit. Yeah, we welcome both of it.
Obviously be polite. I think that that's that's the point
of having communal hubs. Now, obviously it's alcohol base, so
(15:42):
some people don't always align with that, but we try
to create experience for anyone. Right when you go there,
there's always something that you can enjoy, and really we
welcome all kinds of ideas. Sometimes those things get us
in trouble, right as we try to stay neutral politically.
I remember there is a time when we got in
some got caught up in some bullshit, you know, with
Governor Kemp, and there's been other things along the way
(16:06):
that maybe, like we probably do that differently. But at
the end of the day, you have to stay relatively
neutral as a business if you're going to attract everyone.
But on top of that, if it's going to be
the purpose of what it is, it's a place that
people to come together, share ideas, experience things together, build community, right,
you have to create that environment for it. And like
I told you, I mean that's the thing I'm most
(16:27):
proud of with the garage has never been in many ways.
I started thinking it was about the beer, right my
turned into so much more than just the beer. Absolutely,
and now it's just a place that people can get
behind and I love that.
Speaker 2 (16:51):
What makes Atlanta perfect for the work that you.
Speaker 1 (16:54):
All do over there. It's a good question. I don't
know if I could answer that accurately. I just think
that the location is really important. I think that the
products that we present, as well as the neighbors that
we have collected to kind of create this almost food
and beverage destination. Back in the day, we used to
call it Malt Disney. We just took that w and
turned it upside down and we're like, this is so
(17:16):
clever until we got to cease and desist from Disney.
But uh, it's just turned into a magical place. And
I think that on as a lot I think about it.
I feel like every day it takes a different shape,
it takes a different form, and the people that get
something from it, you know, whatever, that might be just
a lot and it's truly Atlanta.
Speaker 2 (17:37):
Now, so speaking of truly Atlanta, I mean you were
definitely truly Atlanta. I mean I see the way you move,
you operate, and also you move around, you know, lots
of different people, lots of different groups. You know, very
diverse groups of people. You don't just stay, you know,
one side. But I mean that's all intentional, right, because
as he kind of talked about, like you, you know,
you really believe in the city and the potential of
a lot of people in this city. What makes you
(18:00):
feel that kind of way, like what makes you operate
in that space to say, you know what, I welcome
all kinds of people, all all kinds of perspectives, but
you also have a very strong perspective and feeling all
culture yourself and what it.
Speaker 1 (18:10):
Looks like I do have strong opinions about a lot
of things. But I remember my mom used to always
tell me she was like, oftentimes the kindest person in
the room is the smartest person in the room. It's
so easy with this animal instinct. As we know, apparently
we're devolving right now. But for people just to see
someone that doesn't look like them, or here's someone that
doesn't sound like them and immediately get afraid. I am
(18:33):
blessed with the luxury of optionality of who I choose
to be around at this point. So I Elena is
not a real place, right we know this. Alanta is
not a real place at all. It's truly probably the
most magical city. I mean, fight me on this in
the world, just the way that people have come together.
As long as your content and your character and your integrity,
(18:57):
you're right, You're always welcome in beauty of Atlanta. Like
the major cities like La Chicago, New York, whatever, there's
always gatekeepers Atlanta. You're one degree of separation from the
person you're trying to get at. Yeah, and that's just
like I don't really see that anywhere else. So I
like to stay curious. I like to be around people
that are inspired. I like to be around people that
(19:17):
are inspiring. There's a lot of negative vantage out there. There's
a lot of people that are just draining, and I'm
not about that bullshit. So now just make you know,
the very intentional decision to choose who I'm around, to
choose who I engage with, to choose who I share
ideas with and receive ideas from, and doing that is
just I don't know. Once you figure out the recipe,
(19:39):
then everything's possible.
Speaker 2 (19:41):
Do people ever ask you or challenge you on why you,
you know, move the way you move and operate the
way you operate.
Speaker 1 (19:47):
One hundred percent, And anyone's entitled to their opinion, you know,
it's the beauty of America. Yeah, you know, First Amendment,
big fan of it. Second Amendment also a big fan
of that one too. But when people fear what they
don't understand, you know. I tell this to my two
young kids, like why are you afraid of this? We
(20:07):
talk through it and they're like, I don't understand it,
and I'm like, yes, that's exactly it. So if people
don't understand how I operate or understand why I operate
the way that I do, if I choose to. I
will acknowledge that and educate them around that idea. But
if you can't see the beauty and just asking questions,
being curious and really trying to better understand someone else's
point of view, and not going into a conversation with
(20:28):
your ideas already solidified or your point of view already concrete,
then like, I wish you the best, but there's so
much to learn. I think that people forget that taking
the approach of being a constant student. At times I
find myself being a teacher, But more so than not,
I'm just a student. I like to soak things up.
(20:48):
People tell you a lot about themselves when they don't
think that you're really listening, and also when people show
you who they are, believe them right. Maya said it,
So I just like to now operate and where I
like to be around people that understand who they are.
I talk about this too a lot at work, where
I'm like, I like to deal with butterflies, I don't
(21:09):
like to deal with caterpillars. I don't like to deal
with cocoons as much. What I mean by that is, like,
you know, a caterpillar, they don't know who they are
yet cocoon. You're going through your journey, you know, your
whole transformation, all right. I might rock with you to
see what you come out like. But I like to
be around people that know who they are, know what
they want to, know what's important to them. Because the
people that are really interesting in this world are the
(21:30):
people that are curious. But there's certain things about them
they won't waver on. And you know, it's the inconsistent
ones you got to worry about. So I got some
buddies out there who, you know, they serve great purposes
in my life, but I'm like, you're an asshole. But
you know what, they're consistently an asshole. You know, I
can build around that. But yeah, so I don't know.
(21:54):
People will always be curious, and hopefully they do that
in a friendly way. If people don't see or appreciate,
then eat or just living a diverse life, having a
diverse group of friends, man, blessings on them. I really
hope that they find their way because why live in
a city like Atlanta if you're just gonna stay in
your bubble? Right? Like what a tragy? It's like driving
(22:16):
a Lamborghini at five miles an hour every day, like
you got to let it rip.
Speaker 2 (22:20):
Yeah, And I mean there's so many to your point,
there's so many just different people perspectives, especially once you
kind of find that those communities that when you really
tap into it just feels authentic. It just makes sense
to sit here and figure out ways you can learn
from folks and just learn about things you didn't know about,
you know. Like again, I have friends from all different
walks of life, different cultures, and one of the things
I really enjoy with them is food, you know, because
(22:42):
you know, growing up out here in Atlanta, you know, look,
I pretty much grew up a soul food you know,
And so you know, meeting friends that are from different
parts of the world or just have different experiences and
in them exposing me to new things and me learning
what I like about that. It is just one of
the things that I really kind of enjoy about, you know, again,
just having diverse groups of people that you want to
connect with. It's very easy to kind of just stay
in that bubble. But no, like I want to learn more.
(23:03):
And you know, for me, like, yeah, I like to eat,
so you know, I'm getting easy. Show me something, show
me something new.
Speaker 1 (23:08):
I want to try it out, see something, eat something,
all right, Right, So let me ask.
Speaker 2 (23:13):
You man, you know you do everything over there, like
what when you started this and to where you are now?
And have you all been working Money Night? Like, what's
something that you know you wish you would have known,
especially more on the business side. You know, his Money
Night has kind of grown and evolved into what it
is now.
Speaker 1 (23:28):
I feel like there's a lot of lessons to take
away from, you know, business in general. Oftentimes, I more
so kicked myself around the people that I chose to
be around at times. You know, people that you think
you're like, oh, this person's going to bring this to
the table, but instead they bring some bullshit. You know,
There's one thing that I do know to be very
true about business and something that I really try to
(23:50):
now be a champion of, and that is that there's
an immense amount of inequality around access to capital. And
that's one of the biggest challenges I think for anyone
in business obviously is access to capital, but just especially
in Atlanta. You see it, it's so fucking clear. Anyone
(24:11):
that tells you otherwise they either part of the system
that's broken or they just have no idea what's going on.
And so you know, we've had the luxury at times
of having access to capital, and sometimes we've also just
been you know, broke, like we talked about earlier. But
that's one of those things that as I think about
our business and the things that I learned, is that
(24:32):
if you have access to capital, the likelihood of your
business succeeding dramatically increases, especially in the beginning, because he's
got to weather the storm, right, you got to wait
until you hit that inflection point. Oftentimes that's just doggy paddling, right,
you don't get to get going. And I think that
that is it. Being a business owner is very humbling, right.
It's so easy to work for another business and you're like, man,
(24:55):
making stupid decisions and doing it wrong. If I was
in that seat, I'd be doing it there. It's like
you get in the seat and you're like, oh shit, yeah,
like I might want to go back to that job
because because doing this on your own, like you know,
whenever you build something, you got no one else to blame.
And so I just I oftentimes think about and it's
(25:17):
very humbling. I think about other people's journeys and I
talk with them and I try to help them to
either understand that, you know, the world is the way
that it is and that it's broken, and then you
got to fix it, and it takes people being vocal
about it. You have to acknowledge a problem before you
address a problem. But then from there it's just also
just trying to help people that don't have access to
(25:38):
capital to really show them the unique ways that you
can get by because at the end of the day,
almost definitely not all businesses, but a lot of them.
If you got the money, you can ride. Yeah, you
can get there. If you don't have the money, then
it's like So it's one of those things I'm very
passionate about, and I don't want to pop off on
(26:00):
the microphone about this, but it's one of the biggest
problems and opportunities inside of Atlanta right now, is how
we generate access to capital and really helping people that
have great ideas be able to see those ideas through.
Because things were hard for my neighboring but I promise you,
as a group of white guys, it was a lot easier.
(26:22):
And that's just facts. No, it's interesting.
Speaker 2 (26:24):
I was actually having a very similar conversation with a
friend of mine recently when we were kind of talking
about some of the challenges that black owned businesses face
versus you know, white owned businesses or non black own
business and what I kind of told me, I said,
you know what, one of the things that I noticed
is a lot of times when we have with black
owned businesses, you know, people are starting to be already
cash strap, you don't have access to capital. A lot
(26:45):
of times because of that, it's hard to get the
right people you need on board because sometimes your point
and sometimes you just end up grabbing the people that
are close to you, which might be friends and family,
which they might not necessarily be the right person for
that role.
Speaker 1 (26:59):
Right.
Speaker 2 (27:00):
But like on the flip side, if you are able
to go out and raise money or or get capital,
think about how much more successful you have been coming
out the gate if you could go actually hire a
director of sales or hire a director of market Right.
And I said, like, it's like little things like that
that when you ask why do things work the way
they work? It's like, well, that's one of the big
things I've noticed because I've also I've also worked with
(27:21):
a lot of startups, and again, the reality is most
of those starts I worked with are not led by
black people. But when I look at I say, wow, Like,
you know, regardless of if there was there's always gonna
be some level of struggle, but to be able to
have some capital or access to it and be able
to just hire a couple of key people to help
you get out the gate.
Speaker 1 (27:38):
Do you think that the Yankees be winning these championships
because they ain't got money? In many ways, it's easy
to it's a what easier to to buy success? Yeah,
And to your point earlier, I guess it kind of
was like, you know, skirting around the idea of like
in the beginning. Sometimes you just got to take where
you can take right. It's transformative when you can design
(27:59):
your dream to right. And anyone that knows business knows
that it's all about the team. It's all about people.
People in business are forever linked. Right, If you don't
understand people, you probably won't do well at business. And
if you want to do well at business, you need
to have the right people. And to do that, you
got to understand them. You got to, Like we always
talk about this, I would so much rather make money
(28:19):
on a team than try at it alone. I don't
care about giving things away, especially when you start a business.
You know what's a couple percent of zero, you know
what I mean, Like let people eat, let them be
a part of it in a meaningful way. You want
to get the best out of someone. People will always
do their best when they feel liked and loved, when
they feel appreciated, when they feel connected. And that's for
(28:40):
all age ranges, you know what I mean, for adults
all the way down the kids, and so it's just
it's an important idea. And when you have capital, you
can get the right people, or you can offer them
the things that will make them actually stick around, and
you can create a culture. You can create a business
that has a chance. But if you ain't got the capital,
you're just gonna be what you're dealing with.
Speaker 2 (29:00):
You already had enough challenges, right, But it's being a
little bit easier if you had somebody in there that understanding.
And even speaking of understanding, like you know, I was
also talking to another buddy of mine who owns a business.
He actually had a really interesting perspective I had never
heard before. One of the things he says with his businesses,
he requires all of his employees to start their own
company within two years of working there, damn. And you know,
(29:21):
and then he says, you know, look like at a
certain point, you know, people are going to leave, which
is inevitable. But one of the reasons why we wanted
to start their own business is because they start to
think more like a business owner. Like there's a lot
easier when people are like, oh shit, well that's why
that happens, or that that's why you're doing that.
Speaker 1 (29:36):
You need it gives.
Speaker 2 (29:38):
Them some perspective. But then he also talks about it
kind of creates this when we talked about it, I said,
it's almost like a coaching tree in a sense to
where a lot of times the businesses that they end
up starting, even if it's not like something they go
do full time, it's just a side hustle or something
like that. It also they then support the business. So like,
you know, he had one person that went out and
started you know, doing like a like writing books or
(29:58):
something like that, and they made it a point to
make sure they bought those books and gave them back.
They had another person that was you know, doing something
around like I think, created like cups or something like that,
and they actually made a point to buy and purchased
those things and so but it was it was just
really interesting when he said that, because I had never
heard that perspective before. But the biggest thing I know,
I said, so now you can now get your employees
and they understand when you when you see something broken,
(30:18):
they think like a business owner now more like just
an employee.
Speaker 1 (30:21):
Who is the person that told you that? Because you
need to give them a shout out? They sound smart?
Speaker 2 (30:25):
Shout out my boy Cam from holiday bar Man Cam, let's go.
Speaker 1 (30:28):
It's talking to Cane the other day on the phone
and on your birthday.
Speaker 2 (30:31):
Oh yeah, I remember bits and pieces of that conversation.
Speaker 1 (30:34):
For y'all listening, and they were on one. But you know,
there's a real truth about the saying that you know
your network is your net worth. Yeah, and the order
you get you start to better understand what that means.
But it's a great idea to you know, jump in,
get a taste of it on your own. Like you said,
it's always humbling. Perspective is always humbling, at least it
should be. If it's not, then I don't know what's
going on with you. But then from there, you're right,
(30:56):
you start creating this network of people that believe in you,
you know, when I started with money night brewing to
where I am now with the businesses that we've launched
since then. It's kind of also like that idea where
you're like, Okay, you start to learn, you start to
soak up, and then you got to good practice. Right,
what's the point of like, you know, just doing the
work to not go apply it somewhere? Yep, you know,
And that's what's led me to launching other businesses. But
(31:20):
it's a really good point that can make.
Speaker 2 (31:34):
One last question I have just in this area is
as a person that start off in wine making and
then you're going to beer and now you're getting more
into spirits in general, what's just something that we should
know about each one of those that, like for the
for the uninitiated, you know, that don't have the depth
of knowledge experience, like when they're when they're when they're
trying outline they're trying to be like, what's something that
(31:55):
you wish the average person maybe doesn't have the level
understanding you have just knew about the different those different things.
Speaker 1 (32:01):
I'm not going to give you the answer that you wants,
or maybe that you're seeking, but alcohol, food, all the
things that are truly great about living, you know, some
of this is the things that make life so interesting.
I think of it like you know, just music. Think
of it like music. Whatever you like is okay. If
(32:22):
you want to go have a board though with an
ice cream cake, you know what I mean? Like live
live your life. But really I think that if you
find meaning in it, if you find purpose, if you
find enjoyment, whatever it is, it's good, go do it.
Don't let someone tell you how to enjoy your life.
I did that for a while, you know, as a psalm.
I'd always be like, you know, this is how I
(32:43):
recommend drinking this, This is what you should taste, this
is what you should pair it with. And you rob
someone of the opportunity just to experience it on their own,
you know. I think about that with the kids. It's like,
you know, do you want to be like a carpenter?
You want to be a gardener? Right? Do you want
to build it for them and show them exactly how
to build it so they build that same thing the
same way that you talked to them how to build it.
Would you rather than just go garden and try to
(33:04):
see how if they can keep that idea alive, if
they can grow it, what it can turn into. I'd
rather people just enjoy life from the point of view
of like, if you're curious to know before you go,
I'm here for you. Yeah, but I don't want to
rob you the opportunity of experiencing something truly unique on
your own. So I have a lot of opinions around flavor,
and it's so subjective. What you experience is not gonna
(33:27):
be what I experience. So why should I tell you
that my experience is more valid than yours. I feel
like that's also a really big problem in the world
that we live in right now. So people just deserve
a People deserve nice things. If you're out there, buy
nice stuff. You don't need to have, you know, something
special to enjoy something special. I always drink my best
(33:47):
stuff on my worst days because you know, I've got
to make them better, and on good days everything tastes great,
you know what I mean. So yeah, that's kind of
my general take on it. It's more of a philosophy.
Speaker 2 (33:57):
No, I'd love it, man, I love it now more recently,
you started doing some you know, I mean, obviously you've
been getting more into spirits and everything.
Speaker 1 (34:05):
But you just.
Speaker 2 (34:05):
Launched yacht water. Let's go with the one and only
little YACHTI And that's been an experience in a journey.
How did that whole thing come about?
Speaker 1 (34:13):
Oh man, that's such a fun story, Miles. I don't
know if people get to engage with him enough, but
if they do, they they'll know this be really true
about him. He's one of the most honest, in direct
people I have had the pleasure of engaging with, and
those things don't bug me. There's definitely been times when
(34:35):
I've been maybe just a little more insecure or vulnerable
around my thoughts or my beliefs. There were people like
that can really shake you up. But being around him,
it's really refreshing. And also he's just he's nice. He's
like actually kind. Once again, that goes back to this
idea of like the smartest people tend to be the
kindest people. Boats. I think a lot of people think
(34:59):
that they understand him, or maybe they just know what
he puts out there. But it's been a real pleasure
getting to work with him and build this business with him.
You know that kind of started Coach and I connected.
I don't know years ago. I don't know exactly where
it is chronologically in my head. I'm not great with time.
But I originally pitched him on this idea of being
an investor, and then we had a great meeting. You
(35:21):
shared some pizza over at the garage, just went back
and forth around ideas. We end up talking about everything
besides the point of the meeting. Yeah, And so I
hit him back up and I was like, I got
a crazy idea, Coach, and coaches like, yeah, what's that, Peter?
And by the way, when I see Coach, I'm talking
about Kevin Lee. And I was like, instead of just
being part of this financially, do you want to be
(35:42):
my business partner? And he was like, damn, I thought
you would never ask. And I was like great. So
then we had to go and pitch little YACHTI on
this idea. He's never really been a fan of drinking alcohol,
and so Coach is like, look, if you don't like it,
you're going to know and I was like, I know,
fully where. So we sat down and eating some pizza again,
(36:03):
pizza's always you know, at the table, and he tried
it and he was like, this's the first thing I
actually like, and so from there it's just kind of been.
That was like the first go moment. But I don't
believe in endorsements. I really think that's like a weird
way of operating businesses, especially in the alcohol space. I
don't want someone just to be like, you know, on
(36:24):
the surface level, a part of something. I believe in
having meaningful business partners, you know, meaningful engagement. So if
I'm going to do something and I need someone to
help me build this thing, I'm like, be a co founder.
I'm not stingy, I'm probably like bad at business in
this way. I'm the first person to be like, you
(36:46):
want to be a part of it, great, here's some equity.
Let's build this together, because I mean, that's really what
you do. That's if you're just like, no, I'm just
going to pay you. You stay in the side, you
do what I tell you to do, And that's the
relationship people know when they're being lied to more and
more now and it just feels so hollow. So I'm like,
if you need someone to build something, honor them, show
(37:07):
them that it's important to you by letting them be
actually on the team. And so that was kind of
where it started, me Rachel Coach and YACHTI coming together
and starting this idea of yacht water, which for people
that don't know, because yacht water is brand new, it's
a very novel idea. Exactly what it says on the
can is what's in the drink, no surprise anything. So
(37:27):
we're doing a six month aged repisado, added a free tequila,
fresh fruit juice, a little bit of sea salt, and
then purified water. That's it. And nowadays there's so much
shit that goes into what we consume, and I some
one that has more knowledge around you know, food science.
There's a lot of dark stuff out there and things
that we've just kind of gotten acclimated to. You saw
(37:49):
a big shift in the FDA around nineteen fifty and
we all know this now. The stuff that's in our
food and our drinks, it's not okay. There's a lot
of stuff that's not okay. So I just wanted to
create a differ perspective. And I think that's what we
all came from, is that we wanted something real. We
wanted something that was actually put the consumer first, and
a lot of people to honor themselves by consuming it
(38:09):
and the name Yachtwater was kind of just like a joke,
and you know, people are like, oh, it's cuz Yaudi.
I'm like, no, the name existed actually before. But when
I pitched him on it, he was like, yeah, I
love that name. And he was like why the name,
And I was like, I don't know, It's just I've
never been on a yeat. I've been on a I've
been on an inner tube, I've been on a pontoon boat.
But it just, you know, it just felt better than
(38:31):
it felt like you're doing something nice for yourself, right. Yeah,
So we created that and it's now launching and it's exciting.
Speaker 2 (38:39):
How's the reception business this going out? Like, how's that
experience been?
Speaker 1 (38:42):
It's good. You know, obviously a lot of people's takes
on it because we're not like, you know, blasting this
from the mountaintops. Is that people just think it's another
celebrity endorsement. They think it's another celebrity entering the space.
But I can tell you people want to come look
at the books. This is a true ass startup. We're
not backed by some massive corporation. We're not like, you know,
using a bunch of like you know the capital that
(39:02):
we have, Like, we had a very defined, small budget
and we're like, let's see if we can build from here. Yeah,
so we raised a little bit of money from just
like normal people, not corporations. When I actually when I
raised money for this business, no one even knew that
Miles was going to be a part of the team.
There's still so many things that we had to work out.
He did have some other things legally that you know,
(39:25):
endorsements and whatnot. So it's just like a real startup
And it's a funny being in these meetings. People just
assume that we have something that we don't, which is
a lot of capital, and they're like, oh, you know,
it'll only be this. And then I remember sitting in
a meeting for some videos that we're shooting, and yeah,
he's like I got this. He's like, what's our budget.
I'm like, this is the budget, and they gave us
(39:46):
some number and he was like, they're doing this number
because my name's on top of it, Like that's not
a friendly number. He goes back to them, he's like, no,
we're not doing that. This is the budget. This is
what we have. This is what we're sticking to. Maybe
five minutes later, you calls me back. He's like, right,
we're back in budget, and I'm like, yes, let's go
save us some money, because you know, when you're starting
a business, every dollar is so important, and it's just
(40:08):
nice to know that, like, as we start this, that
whatever success we encounter, it will be done in a
way that we actually know that we grew this from
the dirt and that we didn't do We didn't ask
for any handouts. We own our own business, and we'll
be proud of that. I'm proud of it now, but
when we do reach success, I'll be really proud of
(40:28):
that fact. That's great.
Speaker 2 (40:30):
That's great. If you know, you gotta get aside for
a second. If you could launch or collab on the
product with any artist, any entrepreneur, any person living or did, Like, what.
Speaker 1 (40:43):
What would you do? What would you collab be? Damn,
I'm afraid I'm gonna say something offensive. I don't know.
That's a great question. You can't ask me that on
the spot. I feel like I got to give you
a really intentional answer. I don't know. I mean, oftentimes
when I think about business, I don't know exactly who
I want to be going into business with until I
really learned to like them, you know, and I realized
(41:06):
that I can be around them. When you start a
business with someone, just think about work in general. Think
about how much your life you spend at work. Right,
So when you start a business someone, you have to
ask yourself, can I spend so much fucking time with
this person? And if it answers yes, then yeah, I
started business with them. Yeah, but I can't. I can't
give you an answer. And that's like telling me. I
(41:27):
asked me, like, what's my favorite album? It was like, damn,
I'll start a business with you.
Speaker 2 (41:32):
No, we should talk about that.
Speaker 1 (41:36):
We should talk about that. Yeah, I got some ideas.
Speaker 2 (41:39):
Yeah, oh no, I'd make up one if I if
I could do anything, I'd say, I don't know, I'd
start like a flute company when Andre three thousand or
something like that.
Speaker 1 (41:48):
Man, See you've had that to think about this just.
Speaker 2 (41:51):
On the top of the head. Man, Like you know,
I'm like, if anybody start something Andre, you know, just because,
but just because. But I feel like, right now.
Speaker 1 (41:58):
I don't know if the flute industry is buffing right now. Though,
Hey man, look it's disruption. I got flute money.
Speaker 2 (42:04):
A disruption at a whole new scale.
Speaker 1 (42:06):
Hey man, how'd you get that car? I got flute money?
Hey man?
Speaker 2 (42:22):
Well look we're getting ready to wrap this up before
we got out of here. Just when you think about
all the amazing impact you know that the Monday Night
and that you've had on this city, just you know,
what legacy do you want people to you want to
leave when people think about, you know, all the work
you've done out here.
Speaker 1 (42:36):
You know, one thing we didn't talk about was our
work together on the four or four Fund.
Speaker 2 (42:41):
Well, yeah, you know what, Well we'll talking about startled.
Let's get into that for a second, because we are
doing some amazing work out here for four fund going
on with two plus years now.
Speaker 1 (42:49):
Yep.
Speaker 2 (42:50):
For those that don't know, the four or four Fund
is a fund that Peter and I collaborated on. It
started about a year ago, year and a half ago,
and it's really about, as he all says, uh, you know,
being the helping helping mobilize the organizers, the people that
really go out here and make a difference in the city,
like us being able to go out here and do things.
And so we started this fund. We do it through
four or four day you know, last year we gave
(43:13):
away over thirty forty thousand dollars to small businesses, the
college students. You know, this year we're gearing up for
you know, another four or four day event is going
to be an amazing But yeah, people like what even
inspired you to even start thinking about that idea? And
then you know, come and collaborate with me on that.
Speaker 1 (43:30):
I think that the people that I look up to,
the real grades, you don't really see this as much
anymore with you know, the ultra wealthy. But like you
go to a city like Chicago, right, every museum, every
great building, someone contributed something that they wouldn't get to
experience in their lifetime that they knew would make things better.
If I ever have the ability to be financially successful,
(43:55):
I would hope that and I'm telling this to myself.
Maybe in the future we have to get back. We
have to plant trees that we don't get the shade of.
You know what I mean. We have to do work
that thinks about and creates the Atlanta that I mean
protecting land at all costs, right, but also Atlanta can
be better. I'll be the first person to say that
Atlanta is not a perfect place. It's a major city.
(44:17):
How could it be. There's so much that's wrong, right,
But this is this idea of kind of you know,
I want to be as reckless with my optimism as
I can be. I really do believe that if we
are focused and we come together and we don't let
the people and the powers that be try to divide us,
we can come together and we can create something great.
(44:39):
And all we have to do is get the right
people to start focusing on, either whether it's just telling
the story of the people that are doing the great work,
or helping to receive funds and employing them in the
right places. But we as the four or Forefund, we
are a group of mobilizers and we try to go
and then get resources from all different kinds of walks
(45:00):
of life and then be able to redeploy them to
the people that we know they are actually doing the
great work. Because oftentimes, when you're doing the great work
and you're out there day in and day out and
you're fighting it, you're not out there marketing, You're not
out there, like you know, doing this whole apparatus that
has to happen to go receive those funds. So the four.
Forefund is something that I think is the things that
I know that I will grow to be so proud of.
(45:22):
I'm proud of it now, but I know that the
work that we do with it and how we're able
to bring this city together and help educate and help
to also show people that it's so easy to complain.
Complaining about something is the easiest thing, and opinions are
the lowest form of thought. So if you've got an
opinion about something and you're ready to complain, how about
you take that energy and you go start actually finding
(45:44):
something that you believe in, something that you know that
could use your help. And I think that most people
walctually want to do good, they want to serve the community.
So we also can maybe in many ways be a
trusted source where be like, hey, you want to do
something good in the space. These are the leaders, These
are the people that we actually see in them impactful
work in the city. Go support them. And if we
can be a part of that, if we can be
(46:05):
part of someone else's mission, if we can be a
part of our own mission, as long as it betters
and improves Atlanta, that's it. And that's a baton race,
right every generation has to have those people that actually care,
not just on a surface level, but deeply caring that
we'll use their platform and their resources and their voice
and their money and whatever it is to help create
that change, because that changes doesn't happen passively. The only
(46:27):
change that happens passively is the breakdown. You constantly have
to keep building and reinforcing and protecting. If not, it
will go away. The things that we love about the
city are already under attack. The things that are wrong
with the city every day are getting stronger. Right So
it's just this constant battle. And we see this right
now in the world, right we see this in our
(46:47):
own country. If you believe that something is wrong and broken,
stand up, try to fix it. Don't complain about it's
really easy getting this fingers on that keyboard and just
typing away board.
Speaker 2 (47:00):
Courage is what I.
Speaker 1 (47:00):
Call that shit. Anyone everyone's tough behind the computer screen, right,
you know, in their mom's basement. Shout out to the
people in their mom's basement. But yeah, so it's it's
something that I think that anyone that cares about where
they're from or the city that is helping to make
them get back, give back. And if you're in Atlanta
(47:21):
and you want a place to give back or you
don't know how to, you want to learn more about it,
look at the four Forefund, Look at what we're doing.
Speaker 2 (47:28):
No man, look I again, I appreciate it. I love
the fact when you originally even brought the idea to me,
because I was always looking for ways just you know,
how can you make an impact? And I think there's
just so much potential. I mean again, we're only you know,
about a year and a half into a two years
into it, so it's still kind of in its infancy,
but we've already done a lot of work in But
I do definitely think that if we can really you know,
break through and kind of you know, just make people
(47:51):
more aware that these kind of things exist. Like why
wouldn't you want to support something like this? Like why
wouldn't you want to you know, support it, whether it
with your your dollars or your time or your finance
is because like you said, we're putting you know, like yain.
Last year, you know, we started the four or four Fund,
we did the Maynor Jackson you know business grant. You know,
we gave the grocery spot a free grocery store out
here enough money to basically feed over five hundred families.
Speaker 1 (48:14):
And we also took care of the emergency funds.
Speaker 2 (48:16):
Took care of the emergency fund for the AUC.
Speaker 1 (48:17):
You know, when people are graduating, they're like, oh shit,
I got these late fees. Like go get that graduation
and go we got your back. Yeah, I mean doing
good feels good. Don't y'all want to feel good? Come on?
And also like we just got a great community the
people that we put together. And that's how you create
that group of friends, right, That's how you create that
(48:39):
unique point of view is by forcing yourself to be
uncomfortable and to go into places and meet people and
to see the tough things and to hear the exciting things.
All of it. It just creates the life worth living.
And that's what I'm here for and that's what Atlanta
gives daily. Just got to know where to look for it.
Speaker 2 (48:55):
Yeah, and then taking it out of the hands again,
like just so this isn't there's no political motivations behind it.
It's literally us because again we're out here, as always say,
in these streets, you know, seeing things from the ground level.
But you again to your point, we know who the
people are that are actually making a change or making
an impact, and you know they could use a little
help or support here there, right, So to have that
(49:16):
authentic relationship with those people, but then also to be
able to go to them and say, here's something to
help you out with, I think is what makes this
so much more different. Like I said, we don't have
the you know, like we're the decision makers on this yep,
you know what I mean.
Speaker 1 (49:29):
You can't complain when you made it, you know, right.
But the things that we're fighting for they're not partisan,
you know, absolutely not, like there's everything kind of goes
through that lens, it seems like nowadays. But there are
things out there that it's just a human thing. It's
not a political thing. And if you can't rock with that,
then you might be broken. You know. I don't want
(49:52):
to talk too much shit, but you find out very
quickly who you don't want to be around when you
see that they don't care about certain things. Yeah, you know.
Speaker 2 (50:00):
Well, I'm glad we got a chance to cover on
that now before we get out of here. I always
like to ask people if you had a billboard anywhere
in this city that you could put whatever you want
to put on it. Now, one thing might be support
the four or four fund, and that would be great,
But what message would lesson with piece of advice?
Speaker 1 (50:17):
What would you put on your billboard? Damn? So the
billboard would probably be like you know that one by
the NCR building, You know the one that's right there
on the highway. Yeah, it is bumping, great spot. I
believe this deeply, and I don't know if this would
be the whole sentence, but I believe that people deserve
nice things at a fair price. I really do. But
(50:38):
if I cut it short, people deserve nice things. Yeah,
let's give it to them. Life is short. Make sure
it's nice. That's it. I like that.
Speaker 2 (50:48):
I like that.
Speaker 1 (50:49):
I like that. That's good. I like that, Peter. People
deserve nice things like button nomics they do. People deserve this,
and you're here to give it to them.
Speaker 2 (50:56):
We're here to give it to them. Hey man, well,
look I appreciate you. Before we get out of here,
please tell people how they can support you, support Monday Night,
how they can get some yacht water in day life, Like, yeah,
let them know.
Speaker 1 (51:07):
If you don't know about Monday Ney borrowing, look it up.
But we're here all throughout Atlanta. We got two going
on three locations, our beers all over the place. We
have a specific beer called four or four Atlanta Logger
that directly gives back to the four fore Fund. So
I mean, anyone can drink, but can you drink with
the purpose that's actually good. We're here to do that
for you. We have a tequila company called Pedro for
(51:29):
TiVo that my wife Rachel and our business partner Oma
Martinez just launched, so that's available in Georgia and Tennessee
and then yacht water Me YACHTI coach Rachel. We're excited
for y'all to get it. Summer's coming, So ask your
local package stores. If they don't sell it yet, tell
them that Savannah Distributing does and they can get it
from there. And remember, y'all deserve nice things, and we're
(51:52):
here to give it to you.
Speaker 2 (51:53):
That's right. Y'all deserve nice things like this interview and
like button Nomics, and like the four or four Fund
in four four day, Peter Man, I appreciate it, man,
It's been great conversation. Thank you for pulling up to
the pod Man, Thank you for having me anytime. Man,
and with that we out that's the pod you've been
listening to button Nomics and I'm your host, Brandon Butler.
Got comments, feedback? Want to be on the show. Send
(52:13):
us an email today at Hello at butternomics dot com.
Butter Nomics is produced in Atlanta, Georgia at iHeartMedia by
Casey Pegram, with marketing support from Queen and Nikki. Music
provided by mister Hanky. If you haven't already, hit that
subscribe button and never missed an episode, and be sure
to follow us on all our social platforms at butter
dot atl Listen to better Nomics on the iHeartRadio app,
(52:34):
Apple Podcasts, or wherever you get your podcasts
I like to be around people that know who they are,
know what they want to, know what's important to them.
Because the people that are really interesting in this world
are the people that are curious, but there's certain things
about them they won't waver on. And you know, it's
the inconsistent ones you got to worry about. So I
got some buddies out there who you know, they serve
great purposes in my life. But I'm like, you're an asshole.
(00:22):
But you know what, they're consistently an asshole. You I
can build around that.
Speaker 2 (00:34):
Everybody. Welcome to another episode of butter Nomics. I'm your host,
Brandon Butler, found a CEO of butter atl And today
we got one of my guys up in here. Man,
we got one of my guys, a friend, a business partner. Uh,
just you know, somebody like to hang out and talk
some shit with sometimes, you know what I'm saying? On
a good way? Man, How you doing, man.
Speaker 1 (00:53):
I'm ready to talk some shit.
Speaker 2 (00:55):
The one and only mister Peter Coley of Monday Night Garage,
Monday Night Brew and Peter, how you doing, baby?
Speaker 1 (01:00):
I'm great? Thank you for having me. I mean, what
an honor right? I feel like I talk to you
for free, and now we get to do it officially.
Speaker 2 (01:07):
Yeah, now we get now everybody to see what we
talk about.
Speaker 1 (01:09):
I don't want that. I don't want that at all.
Speaker 2 (01:12):
So, Peter, we've been doing something a little different here on
button Nomics lately.
Speaker 1 (01:16):
Okay, all right.
Speaker 2 (01:18):
Normally I have people kind of introduce themselves and kind
of you know, for the folks that don't know. But
instead I asked chat GPT, oh shit, who is Peter
Coyley of Monday Night Garage, Monday Night Brewing, And see
what it says. So let me tell you what it said.
And I want you to tell me. Is this an accurate,
you know, description of you and all of your amazing accomplishments,
(01:39):
talents and projects.
Speaker 1 (01:41):
Okay, all right, I'm ready.
Speaker 2 (01:43):
Peter is the brewmaster at Monday Night Brewing, a craft
brewery based in Atlanta, Georgia. He joined the company in
January twenty thirteen, bringing with him a wealth of experience
that has significantly significantly contributed to the breweries growth and reputation.
Under his leadership, Monday Night Brewing has spanning his operations
to Atlanta, establishing locations in Birmingham, Alabama, and Nashville, Tennessee.
(02:05):
The brewery is known for a diverse range of beers,
including an award winning bourbon barrel drafty Kilt, which secured
a gold medal at the twenty fourteen Great American Beer Festival.
His innovative approach to brewing is evident in his development
of unique beers such as Situational Ethics Series, a collection
of barrel aged imperial stouts that showcase his commitment to
(02:28):
quality and creativity. His dedication to the craft has positioned
Monday Night Brewing as a significant player in the Southeastern
craft beer scene. In addition to his brewing experience, he
is also known for his collaborative spirit, often partnering with
other breweries and participating in industry events to further the
craft beer movement. That's what Chatchept said about you, scale
(02:49):
of one to ten. How accurate is that? First off?
Shout out to chat Gpt. Chat Gept is.
Speaker 1 (02:55):
A real one. Got a few things wrong. We got
more locations than that, Okay, and man only talking about
one award from back in twenty fourteen.
Speaker 2 (03:05):
I know I feel like you every time I see you.
I mean, I've been to the office, I've seen all
the stuff hanging up like there's much more than that.
Speaker 1 (03:11):
You know, it doesn't really matter, But I heard you
got a trophy recently. You know, every once in a
while as an adult, you're like, it's kind of fun
to get a trophy.
Speaker 2 (03:20):
It is.
Speaker 1 (03:20):
They don't hand out enough trophies for adults, and probably
because most adults don't deserve trophies. But hey, you know,
I'm trying to get some Well, you.
Speaker 2 (03:28):
Got a bunch of troub What are some other what
are some more recent awards that you all have won,
Because I just want people to understand, you know, what's
really going on over there.
Speaker 1 (03:36):
I don't know, it's so inside baseball, right, think about
like with like ad agencies, the awards they get. Most
people are like, what is that? But no, we are
proud of the fact that we are probably one of
the most award winning breweries in the Southeast, if not
the United States. But on top of that, we've gotten
good at being from Atlanta. And what I mean by
(03:57):
that is that in Atlanta it's still very transient, Right.
We got to make something for everyone, and we built
our program around exploration of like what else can we do?
We didn't want to get siloed into one thing that
we were good at, and from there we've been celebrated
by that. So we've got a bunch of awards for
a bunch of different things. And my son, he'll come
in my office and I'll be like, Dad, I want
(04:18):
to go in the flex office. That's what we call it,
because you know, it's a little side office, but it's
got the double meaning because you walk in there and
there's hundreds of trophies around and you just flex right.
My son's like, I want to go on there, and
I'm like why, and he's like, because it's excellence, Dad,
it's excellence. I want excellence. And I'm like, let's go.
Speaker 2 (04:34):
Let's go.
Speaker 1 (04:34):
I love that. I love hearing you say that. And
he also asked me. He's like, hey, when you die,
do I become brewmaster? And I'm like, hold up, this
is not a monarchy, my son. No, but yeah, probably
if you want it, you got it.
Speaker 2 (04:47):
Oh man, that's amazing. Not Now, how did you get
involved with Monday Night?
Speaker 1 (04:51):
That's a good question. I originally started my career and
alcohol as a winemaker in California, and then one thing
led to another, came back to Atlanta, where I'm from
originally started making wine for Chateau Alan. Shout out to
the real ones that know Chateau. I still don't fully
understand what muscaton wine is. That shit was gross, but
(05:12):
it was a great place. And learned a lot there
just about the circus of things, and then studied become
a samuier. Did that felt like I was on the
sidelines too much, you know, it was just kind of
grading other people's work. And then I met these guys
that had this idea and They're like, we wanna we
wanna make beers for the weekdays. And I was like,
(05:34):
what does that mean. They're like, we want to elevate beer.
We want to present beer in a way that Par's
Ball of food kind of take this wine approach to beer.
And I was like, bet, I love that idea. What
do you want to call it? They were like Monday
Night Brewing and I was like, damn, it's the dumbest
fucking name I've ever heard. I was like, what's the
point about that? And then they explained to me. I
was like, Okay, actually I kind of liked that. So
I ended up joining them right in the beginning of
(05:55):
right when we opened off of hal Mill in twenty thirteen,
and I knew nothing about making beer. I'd studied chemistry
and school made wine, and so I just kind of like,
I think that the more I've observed the world in
order of God, and I realized that people that are
most likely to disrupt are the people that don't know
how the game works. And they know that, but they
(06:17):
still have enough knowledge to go attack it. Yeah, and
so that's kind of what I did. It was hybridized
these worlds, a world that I knew well with which
was wine, and then kind of brought it to beer
and the rest is in a way history.
Speaker 2 (06:32):
How did you know that getting into the whole alcohol
and spirits, you know, element was even your laying Like
what pulled you into that in the first place?
Speaker 1 (06:38):
Man, that's a great question. I don't really know. I
think that growing up, I went to a small private
school here in Atlanta. I'm a dyslexic and I had
a terrible stutter growing up, so I had a lot
of behavioral issues, you know what I mean. So I
got sent to this school, small classes. Everyone there was
kind of like, there's a lot of great people. I'm
(06:58):
not going to talk shit, but it was kind of
the idea was, you know, doctor lawyer, take over the
family business. That was kind of the roadmap. And I
originally was going to study to do medicine. That's when
I studied chemistry and minor in Latin sick right like
super useful, and then I just it wasn't me. It
(07:21):
wasn't me. And then my uncle bought this tiny, tiny
little vineyard about an acre and a half over in
northern California, and I started going out there in the
summertime just because you know, I have behavioral issues. So
they sent me to the farm and one thing led
to another, and then I just found out that I
just had this love for not only like learning, you know,
(07:41):
taking the science aspect, the engineering aspect, the people aspect,
then also just connecting with the land, being outside that
that was something that I found to be really soothing
for me. So that's kind of my intro. And then
you know, I started realizing you can make money doing this.
And I always have been hungry. I've always had that
entrepreneurial spirit. So I was like, you can make money
(08:02):
doing this. You can make money drink And I had
a lot of teachers telling me that drinking growing up
was not a good idea, and now I'm like, oh
my beer, let's go.
Speaker 2 (08:10):
No, man, that's dope. And I think for a lot
of people, you always kind of connect the dots looking backwards, right,
Like it's kind of hard sometimes in the moment, But like,
what was maybe one of the biggest kind of inflection
points in that journey right where like it really all
start to click for you?
Speaker 1 (08:24):
Man? I think it was when I met my now wife. Okay,
to be honest with you, Right when I started money
they borwing. There's this woman there and she was going
to be our director of sales. Name was Rachel And
I think I was twenty seven at the time, and
I was still just on one I was wild, and
once I met her, everything made sense. You know. I
(08:47):
don't know if you have this ability but to look
at your life and realize when one decision puts you
on your path. And she was that decision for me.
You know, I was always just chasing something I didn't
know what it was. Focus is always been my strong suit.
So she got me focused and then she started helping
me to see what I had to offer and also
what I didn't have to offer. She started showing me
(09:10):
what I needed to stop doing more of and start
doing more of. And I give all of I mean
talking about amuse my wife. She's responsible for I feel
like so many of the accolades I've personally received, I
share with her. I give her the flowers first. But yeah,
it's her. It's probably sapy answer, but it's an honest one.
Speaker 2 (09:31):
No, man, you gotta look, you gotta give credit what
credit is due. You know. If that's one of the
things that made a change is there's nothing wrong with that.
And again, I think it just kind of speaks to
you know, finding that that thing that's missing, Like everybody
kind of has something that's missing in their life, whether
you realize it or not. And then once you kind
of find it, like everything kind of starts to fall
in place. And so, you know, as you kind of
going through this journey with Monday Night, like, what are
(09:53):
some of the moments to kind of stick out the
most to you.
Speaker 1 (09:55):
Just on that path. That's a good question, man, Monday
Night Brain has been blessing for me so many fun things,
you know. Jeff, Joel, Jonathan Rachel and I we built
something special. It started so small, you know, out of
the garage literally and then we all kind of like
in many different ways, entered the space unexperienced, you know, inexperience.
(10:16):
Excuse me, I'm you know, I came from why, they
came from all different sectors of business, and we just
built this thing organically. Some of the things that really
stick out is, you know, me being from Atlanta, I
think the only one in our group being from Atlanta
when we opened the garage. That was a big risk
for us, you know. That was we started looking at
that space in twenty sixteen and no one was touching
(10:37):
it over there, which is a shame. My wife and
I lived over off of Row Circle, shot out a
Row Circle right across the street from the garage. That's
where we had our first kid, and I've always loved
that neighborhood and there was something about that space that
was magical. Also that was apparently just not appealing to
many people. And so we had the luxury of doing
it the right way. And I mean that we met
(10:58):
with all the MPUs, we met with leaders, and we
realized that everyone had this argument, like the developers everyone else,
we want to bring a culture over here. It doesn't exist.
And I was like, that's bullshit. There's so much culture
already over here. We wanted just to be able to
do something that could at least show the example that
maybe for businesses this area is worth investing in, because
(11:20):
at the time it just kind of wasn't the case.
You know, you had the stadium, but once you get
Leean White, it kind of just dropped off in many ways,
at least for more established businesses. So we were lucky
enough to be able to kind of write our own deal,
have first write a refusal for who got to be
you know, co tenants inside of that space, and opening
(11:41):
up the garage in twenty seventeen September twenty third, never
forget it. You know, we sold all these tickets. We
were I mean, we were beyond broke. We sold all
these tickets to the event. We didn't even have the
doors finished on the building, so much wasn't right. And
my business partner, Joel Iverson, he was down at you know,
city all trying to get our CEO so that we
(12:02):
could actually even you know, legally have this party, and
we for sure thought that it wasn't going to go through.
We didn't have money to refund anyone for this party.
I mean, it was a real make or break moment,
and you know, we did everything ourselves over there. Just
I don't know if it was a poverty mindset as
much as it was just actually being poor. But we
also kind of like I think when you start businesses,
(12:23):
you start realizing that you're you are a generalist. Yeah,
and I didn't always view myself as that. I always
viewed myself as a specialist. And the more I've gone
into business, the more I realized that, Like, it's good
to be great at something, but sometimes it's great to
be good at a lot of things. And so we
just did everything ourselves. We've always been scrappy like that.
We don't like owing too many people money. We like
(12:44):
owning our business. So opening the garage' getting that done.
We ended up getting the CEO shout out to ex
America seem read he got it crossed the finish line.
I know that was a big deal when they're opening
up that part of the belt line too, And that
was during his exit and it just worked. And I
remember that day. That was the day I also found
(13:06):
out that I was having a sun. I was like,
that was a big day, y'all. It's a lot. I
found myself in a closet at one point with a
bottle of sixteen year old Scotch and I was like,
I feel very overwhelmed right now. But that was one
of those moments. And now seeing what it's become and
how it's a part of Atlanta in such a meaningful way,
and that we get to live our vision and our
(13:27):
truth as a business and who we are as people
through that space, and it's just become an extension. And
that whole space was designed after a winery. It was
supposed to be these barrel aged beers. Everything there kind
of touches oak at some point, right, So it was
all these beers that I remember our CEO of my
brother in law Jeff. We're sitting there splitting a cigarette,
(13:49):
sitting on these I beams of this porch on the
backside that wasn't built. If you had slipped off, you
would have fallen and gotten real hurt. And it looks
over me and he's like, how sure are you of this?
And I was like what he's like with this idea
of the garage And I was like, oh no, I
think I'm pretty sure, and he was like, you three
(14:09):
million dollars sure, and I was like, Dan, don't tell
me that number ever. Again, I was like, I don't
like hearing numbers. That takes me out of my creative space.
It gets me all nervous. But you know, just seeing
what it is now. And you know, we got locations
and like you said, Birmingham or chat GPT said, we
got Birmingham, we got Knoxville, we got Nashville, we got Charlotte.
We're doing this campus idea at our original location. So the
(14:32):
new belt Line's coming over there. Shout out to the Beltline,
thank you. So we're building the campus over there to
create a whole new experience and just trying to like, really,
I don't want to go too wide. I want to
go deeper. I want to be meaningfully a part of
the communities that we're in. But Atlanta is always first.
Lanta has always been first. Lanta will stay first, and
you know, I'm just proud of that.
Speaker 2 (14:53):
I think that, Yeah, man, you know Monday night garage,
I mean the whole garage or brewery everything. It doesn't
even feel like just a brewery. It feels like more
of like a gathering spot thing that brings people together.
I've been over there for you know, obviously events that
we've worked on together. I've got go to control the
rise over there, you know, Monday night shot the raw
on them, and you know it's you always see people
kind of coming in and hanging out. You know, you
(15:15):
go over to the garage, you see people with their
families and stuff, hanging out, grabbing food, eating pizza, Like
it just feels very communal. Has that always been intentional.
Speaker 1 (15:22):
Always been intentional, And I think that that goes back
to like I mean, think about what the pub, the bar, whatever,
that thing, that idea has been throughout civilization. It's a
place that people come together. You know, either they agree
or they talk that shit. Yeah, we welcome both of it.
Obviously be polite. I think that that's that's the point
of having communal hubs. Now, obviously it's alcohol base, so
(15:42):
some people don't always align with that, but we try
to create experience for anyone. Right when you go there,
there's always something that you can enjoy, and really we
welcome all kinds of ideas. Sometimes those things get us
in trouble, right as we try to stay neutral politically.
I remember there is a time when we got in
some got caught up in some bullshit, you know, with
Governor Kemp, and there's been other things along the way
(16:06):
that maybe, like we probably do that differently. But at
the end of the day, you have to stay relatively
neutral as a business if you're going to attract everyone.
But on top of that, if it's going to be
the purpose of what it is, it's a place that
people to come together, share ideas, experience things together, build community, right,
you have to create that environment for it. And like
I told you, I mean that's the thing I'm most
(16:27):
proud of with the garage has never been in many ways.
I started thinking it was about the beer, right my
turned into so much more than just the beer. Absolutely,
and now it's just a place that people can get
behind and I love that.
Speaker 2 (16:51):
What makes Atlanta perfect for the work that you.
Speaker 1 (16:54):
All do over there. It's a good question. I don't
know if I could answer that accurately. I just think
that the location is really important. I think that the
products that we present, as well as the neighbors that
we have collected to kind of create this almost food
and beverage destination. Back in the day, we used to
call it Malt Disney. We just took that w and
turned it upside down and we're like, this is so
(17:16):
clever until we got to cease and desist from Disney.
But uh, it's just turned into a magical place. And
I think that on as a lot I think about it.
I feel like every day it takes a different shape,
it takes a different form, and the people that get
something from it, you know, whatever, that might be just
a lot and it's truly Atlanta.
Speaker 2 (17:37):
Now, so speaking of truly Atlanta, I mean you were
definitely truly Atlanta. I mean I see the way you move,
you operate, and also you move around, you know, lots
of different people, lots of different groups. You know, very
diverse groups of people. You don't just stay, you know,
one side. But I mean that's all intentional, right, because
as he kind of talked about, like you, you know,
you really believe in the city and the potential of
a lot of people in this city. What makes you
(18:00):
feel that kind of way, like what makes you operate
in that space to say, you know what, I welcome
all kinds of people, all all kinds of perspectives, but
you also have a very strong perspective and feeling all
culture yourself and what it.
Speaker 1 (18:10):
Looks like I do have strong opinions about a lot
of things. But I remember my mom used to always
tell me she was like, oftentimes the kindest person in
the room is the smartest person in the room. It's
so easy with this animal instinct. As we know, apparently
we're devolving right now. But for people just to see
someone that doesn't look like them, or here's someone that
doesn't sound like them and immediately get afraid. I am
(18:33):
blessed with the luxury of optionality of who I choose
to be around at this point. So I Elena is
not a real place, right we know this. Alanta is
not a real place at all. It's truly probably the
most magical city. I mean, fight me on this in
the world, just the way that people have come together.
As long as your content and your character and your integrity,
(18:57):
you're right, You're always welcome in beauty of Atlanta. Like
the major cities like La Chicago, New York, whatever, there's
always gatekeepers Atlanta. You're one degree of separation from the
person you're trying to get at. Yeah, and that's just
like I don't really see that anywhere else. So I
like to stay curious. I like to be around people
that are inspired. I like to be around people that
(19:17):
are inspiring. There's a lot of negative vantage out there. There's
a lot of people that are just draining, and I'm
not about that bullshit. So now just make you know,
the very intentional decision to choose who I'm around, to
choose who I engage with, to choose who I share
ideas with and receive ideas from, and doing that is
just I don't know. Once you figure out the recipe,
(19:39):
then everything's possible.
Speaker 2 (19:41):
Do people ever ask you or challenge you on why you,
you know, move the way you move and operate the
way you operate.
Speaker 1 (19:47):
One hundred percent, And anyone's entitled to their opinion, you know,
it's the beauty of America. Yeah, you know, First Amendment,
big fan of it. Second Amendment also a big fan
of that one too. But when people fear what they
don't understand, you know. I tell this to my two
young kids, like why are you afraid of this? We
(20:07):
talk through it and they're like, I don't understand it,
and I'm like, yes, that's exactly it. So if people
don't understand how I operate or understand why I operate
the way that I do, if I choose to. I
will acknowledge that and educate them around that idea. But
if you can't see the beauty and just asking questions,
being curious and really trying to better understand someone else's
point of view, and not going into a conversation with
(20:28):
your ideas already solidified or your point of view already concrete,
then like, I wish you the best, but there's so
much to learn. I think that people forget that taking
the approach of being a constant student. At times I
find myself being a teacher, But more so than not,
I'm just a student. I like to soak things up.
(20:48):
People tell you a lot about themselves when they don't
think that you're really listening, and also when people show
you who they are, believe them right. Maya said it,
So I just like to now operate and where I
like to be around people that understand who they are.
I talk about this too a lot at work, where
I'm like, I like to deal with butterflies, I don't
(21:09):
like to deal with caterpillars. I don't like to deal
with cocoons as much. What I mean by that is, like,
you know, a caterpillar, they don't know who they are
yet cocoon. You're going through your journey, you know, your
whole transformation, all right. I might rock with you to
see what you come out like. But I like to
be around people that know who they are, know what
they want to, know what's important to them. Because the
people that are really interesting in this world are the
(21:30):
people that are curious. But there's certain things about them
they won't waver on. And you know, it's the inconsistent
ones you got to worry about. So I got some
buddies out there who, you know, they serve great purposes
in my life, but I'm like, you're an asshole. But
you know what, they're consistently an asshole. You know, I
can build around that. But yeah, so I don't know.
(21:54):
People will always be curious, and hopefully they do that
in a friendly way. If people don't see or appreciate,
then eat or just living a diverse life, having a
diverse group of friends, man, blessings on them. I really
hope that they find their way because why live in
a city like Atlanta if you're just gonna stay in
your bubble? Right? Like what a tragy? It's like driving
(22:16):
a Lamborghini at five miles an hour every day, like
you got to let it rip.
Speaker 2 (22:20):
Yeah, And I mean there's so many to your point,
there's so many just different people perspectives, especially once you
kind of find that those communities that when you really
tap into it just feels authentic. It just makes sense
to sit here and figure out ways you can learn
from folks and just learn about things you didn't know about,
you know. Like again, I have friends from all different
walks of life, different cultures, and one of the things
I really enjoy with them is food, you know, because
(22:42):
you know, growing up out here in Atlanta, you know, look,
I pretty much grew up a soul food you know,
And so you know, meeting friends that are from different
parts of the world or just have different experiences and
in them exposing me to new things and me learning
what I like about that. It is just one of
the things that I really kind of enjoy about, you know, again,
just having diverse groups of people that you want to
connect with. It's very easy to kind of just stay
in that bubble. But no, like I want to learn more.
(23:03):
And you know, for me, like, yeah, I like to eat,
so you know, I'm getting easy. Show me something, show
me something new.
Speaker 1 (23:08):
I want to try it out, see something, eat something,
all right, Right, So let me ask.
Speaker 2 (23:13):
You man, you know you do everything over there, like
what when you started this and to where you are now?
And have you all been working Money Night? Like, what's
something that you know you wish you would have known,
especially more on the business side. You know, his Money
Night has kind of grown and evolved into what it
is now.
Speaker 1 (23:28):
I feel like there's a lot of lessons to take
away from, you know, business in general. Oftentimes, I more
so kicked myself around the people that I chose to
be around at times. You know, people that you think
you're like, oh, this person's going to bring this to
the table, but instead they bring some bullshit. You know,
There's one thing that I do know to be very
true about business and something that I really try to
(23:50):
now be a champion of, and that is that there's
an immense amount of inequality around access to capital. And
that's one of the biggest challenges I think for anyone
in business obviously is access to capital, but just especially
in Atlanta. You see it, it's so fucking clear. Anyone
(24:11):
that tells you otherwise they either part of the system
that's broken or they just have no idea what's going on.
And so you know, we've had the luxury at times
of having access to capital, and sometimes we've also just
been you know, broke, like we talked about earlier. But
that's one of those things that as I think about
our business and the things that I learned, is that
(24:32):
if you have access to capital, the likelihood of your
business succeeding dramatically increases, especially in the beginning, because he's
got to weather the storm, right, you got to wait
until you hit that inflection point. Oftentimes that's just doggy paddling, right,
you don't get to get going. And I think that
that is it. Being a business owner is very humbling, right.
It's so easy to work for another business and you're like, man,
(24:55):
making stupid decisions and doing it wrong. If I was
in that seat, I'd be doing it there. It's like
you get in the seat and you're like, oh shit, yeah,
like I might want to go back to that job
because because doing this on your own, like you know,
whenever you build something, you got no one else to blame.
And so I just I oftentimes think about and it's
(25:17):
very humbling. I think about other people's journeys and I
talk with them and I try to help them to
either understand that, you know, the world is the way
that it is and that it's broken, and then you
got to fix it, and it takes people being vocal
about it. You have to acknowledge a problem before you
address a problem. But then from there it's just also
just trying to help people that don't have access to
(25:38):
capital to really show them the unique ways that you
can get by because at the end of the day,
almost definitely not all businesses, but a lot of them.
If you got the money, you can ride. Yeah, you
can get there. If you don't have the money, then
it's like So it's one of those things I'm very
passionate about, and I don't want to pop off on
(26:00):
the microphone about this, but it's one of the biggest
problems and opportunities inside of Atlanta right now, is how
we generate access to capital and really helping people that
have great ideas be able to see those ideas through.
Because things were hard for my neighboring but I promise you,
as a group of white guys, it was a lot easier.
(26:22):
And that's just facts. No, it's interesting.
Speaker 2 (26:24):
I was actually having a very similar conversation with a
friend of mine recently when we were kind of talking
about some of the challenges that black owned businesses face
versus you know, white owned businesses or non black own
business and what I kind of told me, I said,
you know what, one of the things that I noticed
is a lot of times when we have with black
owned businesses, you know, people are starting to be already
cash strap, you don't have access to capital. A lot
(26:45):
of times because of that, it's hard to get the
right people you need on board because sometimes your point
and sometimes you just end up grabbing the people that
are close to you, which might be friends and family,
which they might not necessarily be the right person for
that role.
Speaker 1 (26:59):
Right.
Speaker 2 (27:00):
But like on the flip side, if you are able
to go out and raise money or or get capital,
think about how much more successful you have been coming
out the gate if you could go actually hire a
director of sales or hire a director of market Right.
And I said, like, it's like little things like that
that when you ask why do things work the way
they work? It's like, well, that's one of the big
things I've noticed because I've also I've also worked with
(27:21):
a lot of startups, and again, the reality is most
of those starts I worked with are not led by
black people. But when I look at I say, wow, Like,
you know, regardless of if there was there's always gonna
be some level of struggle, but to be able to
have some capital or access to it and be able
to just hire a couple of key people to help
you get out the gate.
Speaker 1 (27:38):
Do you think that the Yankees be winning these championships
because they ain't got money? In many ways, it's easy
to it's a what easier to to buy success? Yeah,
And to your point earlier, I guess it kind of
was like, you know, skirting around the idea of like
in the beginning. Sometimes you just got to take where
you can take right. It's transformative when you can design
(27:59):
your dream to right. And anyone that knows business knows
that it's all about the team. It's all about people.
People in business are forever linked. Right, If you don't
understand people, you probably won't do well at business. And
if you want to do well at business, you need
to have the right people. And to do that, you
got to understand them. You got to, Like we always
talk about this, I would so much rather make money
(28:19):
on a team than try at it alone. I don't
care about giving things away, especially when you start a business.
You know what's a couple percent of zero, you know
what I mean, Like let people eat, let them be
a part of it in a meaningful way. You want
to get the best out of someone. People will always
do their best when they feel liked and loved, when
they feel appreciated, when they feel connected. And that's for
(28:40):
all age ranges, you know what I mean, for adults
all the way down the kids, and so it's just
it's an important idea. And when you have capital, you
can get the right people, or you can offer them
the things that will make them actually stick around, and
you can create a culture. You can create a business
that has a chance. But if you ain't got the capital,
you're just gonna be what you're dealing with.
Speaker 2 (29:00):
You already had enough challenges, right, But it's being a
little bit easier if you had somebody in there that understanding.
And even speaking of understanding, like you know, I was
also talking to another buddy of mine who owns a business.
He actually had a really interesting perspective I had never
heard before. One of the things he says with his businesses,
he requires all of his employees to start their own
company within two years of working there, damn. And you know,
(29:21):
and then he says, you know, look like at a
certain point, you know, people are going to leave, which
is inevitable. But one of the reasons why we wanted
to start their own business is because they start to
think more like a business owner. Like there's a lot
easier when people are like, oh shit, well that's why
that happens, or that that's why you're doing that.
Speaker 1 (29:36):
You need it gives.
Speaker 2 (29:38):
Them some perspective. But then he also talks about it
kind of creates this when we talked about it, I said,
it's almost like a coaching tree in a sense to
where a lot of times the businesses that they end
up starting, even if it's not like something they go
do full time, it's just a side hustle or something
like that. It also they then support the business. So like,
you know, he had one person that went out and
started you know, doing like a like writing books or
(29:58):
something like that, and they made it a point to
make sure they bought those books and gave them back.
They had another person that was you know, doing something
around like I think, created like cups or something like that,
and they actually made a point to buy and purchased
those things and so but it was it was just
really interesting when he said that, because I had never
heard that perspective before. But the biggest thing I know,
I said, so now you can now get your employees
and they understand when you when you see something broken,
(30:18):
they think like a business owner now more like just
an employee.
Speaker 1 (30:21):
Who is the person that told you that? Because you
need to give them a shout out? They sound smart?
Speaker 2 (30:25):
Shout out my boy Cam from holiday bar Man Cam, let's go.
Speaker 1 (30:28):
It's talking to Cane the other day on the phone
and on your birthday.
Speaker 2 (30:31):
Oh yeah, I remember bits and pieces of that conversation.
Speaker 1 (30:34):
For y'all listening, and they were on one. But you know,
there's a real truth about the saying that you know
your network is your net worth. Yeah, and the order
you get you start to better understand what that means.
But it's a great idea to you know, jump in,
get a taste of it on your own. Like you said,
it's always humbling. Perspective is always humbling, at least it
should be. If it's not, then I don't know what's
going on with you. But then from there, you're right,
(30:56):
you start creating this network of people that believe in you,
you know, when I started with money night brewing to
where I am now with the businesses that we've launched
since then. It's kind of also like that idea where
you're like, Okay, you start to learn, you start to
soak up, and then you got to good practice. Right,
what's the point of like, you know, just doing the
work to not go apply it somewhere? Yep, you know,
And that's what's led me to launching other businesses. But
(31:20):
it's a really good point that can make.
Speaker 2 (31:34):
One last question I have just in this area is
as a person that start off in wine making and
then you're going to beer and now you're getting more
into spirits in general, what's just something that we should
know about each one of those that, like for the
for the uninitiated, you know, that don't have the depth
of knowledge experience, like when they're when they're when they're
trying outline they're trying to be like, what's something that
(31:55):
you wish the average person maybe doesn't have the level
understanding you have just knew about the different those different things.
Speaker 1 (32:01):
I'm not going to give you the answer that you wants,
or maybe that you're seeking, but alcohol, food, all the
things that are truly great about living, you know, some
of this is the things that make life so interesting.
I think of it like you know, just music. Think
of it like music. Whatever you like is okay. If
(32:22):
you want to go have a board though with an
ice cream cake, you know what I mean? Like live
live your life. But really I think that if you
find meaning in it, if you find purpose, if you
find enjoyment, whatever it is, it's good, go do it.
Don't let someone tell you how to enjoy your life.
I did that for a while, you know, as a psalm.
I'd always be like, you know, this is how I
(32:43):
recommend drinking this, This is what you should taste, this
is what you should pair it with. And you rob
someone of the opportunity just to experience it on their own,
you know. I think about that with the kids. It's like,
you know, do you want to be like a carpenter?
You want to be a gardener? Right? Do you want
to build it for them and show them exactly how
to build it so they build that same thing the
same way that you talked to them how to build it.
Would you rather than just go garden and try to
(33:04):
see how if they can keep that idea alive, if
they can grow it, what it can turn into. I'd
rather people just enjoy life from the point of view
of like, if you're curious to know before you go,
I'm here for you. Yeah, but I don't want to
rob you the opportunity of experiencing something truly unique on
your own. So I have a lot of opinions around flavor,
and it's so subjective. What you experience is not gonna
(33:27):
be what I experience. So why should I tell you
that my experience is more valid than yours. I feel
like that's also a really big problem in the world
that we live in right now. So people just deserve
a People deserve nice things. If you're out there, buy
nice stuff. You don't need to have, you know, something
special to enjoy something special. I always drink my best
(33:47):
stuff on my worst days because you know, I've got
to make them better, and on good days everything tastes great,
you know what I mean. So yeah, that's kind of
my general take on it. It's more of a philosophy.
Speaker 2 (33:57):
No, I'd love it, man, I love it now more recently,
you started doing some you know, I mean, obviously you've
been getting more into spirits and everything.
Speaker 1 (34:05):
But you just.
Speaker 2 (34:05):
Launched yacht water. Let's go with the one and only
little YACHTI And that's been an experience in a journey.
How did that whole thing come about?
Speaker 1 (34:13):
Oh man, that's such a fun story, Miles. I don't
know if people get to engage with him enough, but
if they do, they they'll know this be really true
about him. He's one of the most honest, in direct
people I have had the pleasure of engaging with, and
those things don't bug me. There's definitely been times when
(34:35):
I've been maybe just a little more insecure or vulnerable
around my thoughts or my beliefs. There were people like
that can really shake you up. But being around him,
it's really refreshing. And also he's just he's nice. He's
like actually kind. Once again, that goes back to this
idea of like the smartest people tend to be the
kindest people. Boats. I think a lot of people think
(34:59):
that they understand him, or maybe they just know what
he puts out there. But it's been a real pleasure
getting to work with him and build this business with him.
You know that kind of started Coach and I connected.
I don't know years ago. I don't know exactly where
it is chronologically in my head. I'm not great with time.
But I originally pitched him on this idea of being
an investor, and then we had a great meeting. You
(35:21):
shared some pizza over at the garage, just went back
and forth around ideas. We end up talking about everything
besides the point of the meeting. Yeah, And so I
hit him back up and I was like, I got
a crazy idea, Coach, and coaches like, yeah, what's that, Peter?
And by the way, when I see Coach, I'm talking
about Kevin Lee. And I was like, instead of just
being part of this financially, do you want to be
(35:42):
my business partner? And he was like, damn, I thought
you would never ask. And I was like great. So
then we had to go and pitch little YACHTI on
this idea. He's never really been a fan of drinking alcohol,
and so Coach is like, look, if you don't like it,
you're going to know and I was like, I know,
fully where. So we sat down and eating some pizza again,
(36:03):
pizza's always you know, at the table, and he tried
it and he was like, this's the first thing I
actually like, and so from there it's just kind of been.
That was like the first go moment. But I don't
believe in endorsements. I really think that's like a weird
way of operating businesses, especially in the alcohol space. I
don't want someone just to be like, you know, on
(36:24):
the surface level, a part of something. I believe in
having meaningful business partners, you know, meaningful engagement. So if
I'm going to do something and I need someone to
help me build this thing, I'm like, be a co founder.
I'm not stingy, I'm probably like bad at business in
this way. I'm the first person to be like, you
(36:46):
want to be a part of it, great, here's some equity.
Let's build this together, because I mean, that's really what
you do. That's if you're just like, no, I'm just
going to pay you. You stay in the side, you
do what I tell you to do, And that's the
relationship people know when they're being lied to more and
more now and it just feels so hollow. So I'm like,
if you need someone to build something, honor them, show
(37:07):
them that it's important to you by letting them be
actually on the team. And so that was kind of
where it started, me Rachel Coach and YACHTI coming together
and starting this idea of yacht water, which for people
that don't know, because yacht water is brand new, it's
a very novel idea. Exactly what it says on the
can is what's in the drink, no surprise anything. So
(37:27):
we're doing a six month aged repisado, added a free tequila,
fresh fruit juice, a little bit of sea salt, and
then purified water. That's it. And nowadays there's so much
shit that goes into what we consume, and I some
one that has more knowledge around you know, food science.
There's a lot of dark stuff out there and things
that we've just kind of gotten acclimated to. You saw
(37:49):
a big shift in the FDA around nineteen fifty and
we all know this now. The stuff that's in our
food and our drinks, it's not okay. There's a lot
of stuff that's not okay. So I just wanted to
create a differ perspective. And I think that's what we
all came from, is that we wanted something real. We
wanted something that was actually put the consumer first, and
a lot of people to honor themselves by consuming it
(38:09):
and the name Yachtwater was kind of just like a joke,
and you know, people are like, oh, it's cuz Yaudi.
I'm like, no, the name existed actually before. But when
I pitched him on it, he was like, yeah, I
love that name. And he was like why the name,
And I was like, I don't know, It's just I've
never been on a yeat. I've been on a I've
been on an inner tube, I've been on a pontoon boat.
But it just, you know, it just felt better than
(38:31):
it felt like you're doing something nice for yourself, right. Yeah,
So we created that and it's now launching and it's exciting.
Speaker 2 (38:39):
How's the reception business this going out? Like, how's that
experience been?
Speaker 1 (38:42):
It's good. You know, obviously a lot of people's takes
on it because we're not like, you know, blasting this
from the mountaintops. Is that people just think it's another
celebrity endorsement. They think it's another celebrity entering the space.
But I can tell you people want to come look
at the books. This is a true ass startup. We're
not backed by some massive corporation. We're not like, you know,
using a bunch of like you know the capital that
(39:02):
we have, Like, we had a very defined, small budget
and we're like, let's see if we can build from here. Yeah,
so we raised a little bit of money from just
like normal people, not corporations. When I actually when I
raised money for this business, no one even knew that
Miles was going to be a part of the team.
There's still so many things that we had to work out.
He did have some other things legally that you know,
(39:25):
endorsements and whatnot. So it's just like a real startup
And it's a funny being in these meetings. People just
assume that we have something that we don't, which is
a lot of capital, and they're like, oh, you know,
it'll only be this. And then I remember sitting in
a meeting for some videos that we're shooting, and yeah,
he's like I got this. He's like, what's our budget.
I'm like, this is the budget, and they gave us
(39:46):
some number and he was like, they're doing this number
because my name's on top of it, Like that's not
a friendly number. He goes back to them, he's like, no,
we're not doing that. This is the budget. This is
what we have. This is what we're sticking to. Maybe
five minutes later, you calls me back. He's like, right,
we're back in budget, and I'm like, yes, let's go
save us some money, because you know, when you're starting
a business, every dollar is so important, and it's just
(40:08):
nice to know that, like, as we start this, that
whatever success we encounter, it will be done in a
way that we actually know that we grew this from
the dirt and that we didn't do We didn't ask
for any handouts. We own our own business, and we'll
be proud of that. I'm proud of it now, but
when we do reach success, I'll be really proud of
(40:28):
that fact. That's great.
Speaker 2 (40:30):
That's great. If you know, you gotta get aside for
a second. If you could launch or collab on the
product with any artist, any entrepreneur, any person living or did, Like, what.
Speaker 1 (40:43):
What would you do? What would you collab be? Damn,
I'm afraid I'm gonna say something offensive. I don't know.
That's a great question. You can't ask me that on
the spot. I feel like I got to give you
a really intentional answer. I don't know. I mean, oftentimes
when I think about business, I don't know exactly who
I want to be going into business with until I
really learned to like them, you know, and I realized
(41:06):
that I can be around them. When you start a
business with someone, just think about work in general. Think
about how much your life you spend at work. Right,
So when you start a business someone, you have to
ask yourself, can I spend so much fucking time with
this person? And if it answers yes, then yeah, I
started business with them. Yeah, but I can't. I can't
give you an answer. And that's like telling me. I
(41:27):
asked me, like, what's my favorite album? It was like, damn,
I'll start a business with you.
Speaker 2 (41:32):
No, we should talk about that.
Speaker 1 (41:36):
We should talk about that. Yeah, I got some ideas.
Speaker 2 (41:39):
Yeah, oh no, I'd make up one if I if
I could do anything, I'd say, I don't know, I'd
start like a flute company when Andre three thousand or
something like that.
Speaker 1 (41:48):
Man, See you've had that to think about this just.
Speaker 2 (41:51):
On the top of the head. Man, Like you know,
I'm like, if anybody start something Andre, you know, just because,
but just because. But I feel like, right now.
Speaker 1 (41:58):
I don't know if the flute industry is buffing right now. Though,
Hey man, look it's disruption. I got flute money.
Speaker 2 (42:04):
A disruption at a whole new scale.
Speaker 1 (42:06):
Hey man, how'd you get that car? I got flute money?
Hey man?
Speaker 2 (42:22):
Well look we're getting ready to wrap this up before
we got out of here. Just when you think about
all the amazing impact you know that the Monday Night
and that you've had on this city, just you know,
what legacy do you want people to you want to
leave when people think about, you know, all the work
you've done out here.
Speaker 1 (42:36):
You know, one thing we didn't talk about was our
work together on the four or four Fund.
Speaker 2 (42:41):
Well, yeah, you know what, Well we'll talking about startled.
Let's get into that for a second, because we are
doing some amazing work out here for four fund going
on with two plus years now.
Speaker 1 (42:49):
Yep.
Speaker 2 (42:50):
For those that don't know, the four or four Fund
is a fund that Peter and I collaborated on. It
started about a year ago, year and a half ago,
and it's really about, as he all says, uh, you know,
being the helping helping mobilize the organizers, the people that
really go out here and make a difference in the city,
like us being able to go out here and do things.
And so we started this fund. We do it through
four or four day you know, last year we gave
(43:13):
away over thirty forty thousand dollars to small businesses, the
college students. You know, this year we're gearing up for
you know, another four or four day event is going
to be an amazing But yeah, people like what even
inspired you to even start thinking about that idea? And
then you know, come and collaborate with me on that.
Speaker 1 (43:30):
I think that the people that I look up to,
the real grades, you don't really see this as much
anymore with you know, the ultra wealthy. But like you
go to a city like Chicago, right, every museum, every
great building, someone contributed something that they wouldn't get to
experience in their lifetime that they knew would make things better.
If I ever have the ability to be financially successful,
(43:55):
I would hope that and I'm telling this to myself.
Maybe in the future we have to get back. We
have to plant trees that we don't get the shade of.
You know what I mean. We have to do work
that thinks about and creates the Atlanta that I mean
protecting land at all costs, right, but also Atlanta can
be better. I'll be the first person to say that
Atlanta is not a perfect place. It's a major city.
(44:17):
How could it be. There's so much that's wrong, right,
But this is this idea of kind of you know,
I want to be as reckless with my optimism as
I can be. I really do believe that if we
are focused and we come together and we don't let
the people and the powers that be try to divide us,
we can come together and we can create something great.
(44:39):
And all we have to do is get the right
people to start focusing on, either whether it's just telling
the story of the people that are doing the great work,
or helping to receive funds and employing them in the
right places. But we as the four or Forefund, we
are a group of mobilizers and we try to go
and then get resources from all different kinds of walks
(45:00):
of life and then be able to redeploy them to
the people that we know they are actually doing the
great work. Because oftentimes, when you're doing the great work
and you're out there day in and day out and
you're fighting it, you're not out there marketing, You're not
out there, like you know, doing this whole apparatus that
has to happen to go receive those funds. So the four.
Forefund is something that I think is the things that
I know that I will grow to be so proud of.
(45:22):
I'm proud of it now, but I know that the
work that we do with it and how we're able
to bring this city together and help educate and help
to also show people that it's so easy to complain.
Complaining about something is the easiest thing, and opinions are
the lowest form of thought. So if you've got an
opinion about something and you're ready to complain, how about
you take that energy and you go start actually finding
(45:44):
something that you believe in, something that you know that
could use your help. And I think that most people
walctually want to do good, they want to serve the community.
So we also can maybe in many ways be a
trusted source where be like, hey, you want to do
something good in the space. These are the leaders, These
are the people that we actually see in them impactful
work in the city. Go support them. And if we
can be a part of that, if we can be
(46:05):
part of someone else's mission, if we can be a
part of our own mission, as long as it betters
and improves Atlanta, that's it. And that's a baton race,
right every generation has to have those people that actually care,
not just on a surface level, but deeply caring that
we'll use their platform and their resources and their voice
and their money and whatever it is to help create
that change, because that changes doesn't happen passively. The only
(46:27):
change that happens passively is the breakdown. You constantly have
to keep building and reinforcing and protecting. If not, it
will go away. The things that we love about the
city are already under attack. The things that are wrong
with the city every day are getting stronger. Right So
it's just this constant battle. And we see this right
now in the world, right we see this in our
(46:47):
own country. If you believe that something is wrong and broken,
stand up, try to fix it. Don't complain about it's
really easy getting this fingers on that keyboard and just
typing away board.
Speaker 2 (47:00):
Courage is what I.
Speaker 1 (47:00):
Call that shit. Anyone everyone's tough behind the computer screen, right,
you know, in their mom's basement. Shout out to the
people in their mom's basement. But yeah, so it's it's
something that I think that anyone that cares about where
they're from or the city that is helping to make
them get back, give back. And if you're in Atlanta
(47:21):
and you want a place to give back or you
don't know how to, you want to learn more about it,
look at the four Forefund, Look at what we're doing.
Speaker 2 (47:28):
No man, look I again, I appreciate it. I love
the fact when you originally even brought the idea to me,
because I was always looking for ways just you know,
how can you make an impact? And I think there's
just so much potential. I mean again, we're only you know,
about a year and a half into a two years
into it, so it's still kind of in its infancy,
but we've already done a lot of work in But
I do definitely think that if we can really you know,
break through and kind of you know, just make people
(47:51):
more aware that these kind of things exist. Like why
wouldn't you want to support something like this? Like why
wouldn't you want to you know, support it, whether it
with your your dollars or your time or your finance
is because like you said, we're putting you know, like yain.
Last year, you know, we started the four or four Fund,
we did the Maynor Jackson you know business grant. You know,
we gave the grocery spot a free grocery store out
here enough money to basically feed over five hundred families.
Speaker 1 (48:14):
And we also took care of the emergency funds.
Speaker 2 (48:16):
Took care of the emergency fund for the AUC.
Speaker 1 (48:17):
You know, when people are graduating, they're like, oh shit,
I got these late fees. Like go get that graduation
and go we got your back. Yeah, I mean doing
good feels good. Don't y'all want to feel good? Come on?
And also like we just got a great community the
people that we put together. And that's how you create
that group of friends, right, That's how you create that
(48:39):
unique point of view is by forcing yourself to be
uncomfortable and to go into places and meet people and
to see the tough things and to hear the exciting things.
All of it. It just creates the life worth living.
And that's what I'm here for and that's what Atlanta
gives daily. Just got to know where to look for it.
Speaker 2 (48:55):
Yeah, and then taking it out of the hands again,
like just so this isn't there's no political motivations behind it.
It's literally us because again we're out here, as always say,
in these streets, you know, seeing things from the ground level.
But you again to your point, we know who the
people are that are actually making a change or making
an impact, and you know they could use a little
help or support here there, right, So to have that
(49:16):
authentic relationship with those people, but then also to be
able to go to them and say, here's something to
help you out with, I think is what makes this
so much more different. Like I said, we don't have
the you know, like we're the decision makers on this yep,
you know what I mean.
Speaker 1 (49:29):
You can't complain when you made it, you know, right.
But the things that we're fighting for they're not partisan,
you know, absolutely not, like there's everything kind of goes
through that lens, it seems like nowadays. But there are
things out there that it's just a human thing. It's
not a political thing. And if you can't rock with that,
then you might be broken. You know. I don't want
(49:52):
to talk too much shit, but you find out very
quickly who you don't want to be around when you
see that they don't care about certain things. Yeah, you know.
Speaker 2 (50:00):
Well, I'm glad we got a chance to cover on
that now before we get out of here. I always
like to ask people if you had a billboard anywhere
in this city that you could put whatever you want
to put on it. Now, one thing might be support
the four or four fund, and that would be great,
But what message would lesson with piece of advice?
Speaker 1 (50:17):
What would you put on your billboard? Damn? So the
billboard would probably be like you know that one by
the NCR building, You know the one that's right there
on the highway. Yeah, it is bumping, great spot. I
believe this deeply, and I don't know if this would
be the whole sentence, but I believe that people deserve
nice things at a fair price. I really do. But
(50:38):
if I cut it short, people deserve nice things. Yeah,
let's give it to them. Life is short. Make sure
it's nice. That's it. I like that.
Speaker 2 (50:48):
I like that.
Speaker 1 (50:49):
I like that. That's good. I like that, Peter. People
deserve nice things like button nomics they do. People deserve this,
and you're here to give it to them.
Speaker 2 (50:56):
We're here to give it to them. Hey man, well,
look I appreciate you. Before we get out of here,
please tell people how they can support you, support Monday Night,
how they can get some yacht water in day life, Like, yeah,
let them know.
Speaker 1 (51:07):
If you don't know about Monday Ney borrowing, look it up.
But we're here all throughout Atlanta. We got two going
on three locations, our beers all over the place. We
have a specific beer called four or four Atlanta Logger
that directly gives back to the four fore Fund. So
I mean, anyone can drink, but can you drink with
the purpose that's actually good. We're here to do that
for you. We have a tequila company called Pedro for
(51:29):
TiVo that my wife Rachel and our business partner Oma
Martinez just launched, so that's available in Georgia and Tennessee
and then yacht water Me YACHTI coach Rachel. We're excited
for y'all to get it. Summer's coming, So ask your
local package stores. If they don't sell it yet, tell
them that Savannah Distributing does and they can get it
from there. And remember, y'all deserve nice things, and we're
(51:52):
here to give it to you.
Speaker 2 (51:53):
That's right. Y'all deserve nice things like this interview and
like button Nomics, and like the four or four Fund
in four four day, Peter Man, I appreciate it, man,
It's been great conversation. Thank you for pulling up to
the pod Man, Thank you for having me anytime. Man,
and with that we out that's the pod you've been
listening to button Nomics and I'm your host, Brandon Butler.
Got comments, feedback? Want to be on the show. Send
(52:13):
us an email today at Hello at butternomics dot com.
Butter Nomics is produced in Atlanta, Georgia at iHeartMedia by
Casey Pegram, with marketing support from Queen and Nikki. Music
provided by mister Hanky. If you haven't already, hit that
subscribe button and never missed an episode, and be sure
to follow us on all our social platforms at butter
dot atl Listen to better Nomics on the iHeartRadio app,
(52:34):
Apple Podcasts, or wherever you get your podcasts
Host
Brandon Butler
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