May 15, 2025 ⢠39 mins
On this episode of Butternomics, our host, Brandon Butler, talks with Danielle Canada about what it really takes to run one of the most recognizable names in Black digital media. From navigating celebrity mess to protecting culture with integrity, Danielle breaks down the art and pressure of writing for the people—every single day. This episode dives deep into the business of attention, the future of Black media, and how Bossip stays Bossip without selling out.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Put your blinders on and stop worrying about what everyone
else is doing. Because I know it looks like you're
not winning. But if you are working in this media business,
you're winning. You're winning already. I know it doesn't feel
like it. I know you're like, oh, so and so
is doing this. I want to be just like you.
It's gonna take time. Media is not like other industries
where it's like you come out of college, you're making
(00:21):
six figures and you're ten thousand dollars signing bonus.
Speaker 2 (00:23):
You're not gonna get that. I mean, maybe you will.
Speaker 1 (00:25):
I would love it if you could, but it's probably
not gonna happen. Just stay the course.
Speaker 3 (00:34):
Here, everybody, Welcome to another episode of butter Nomics. I'm
your host, Brandon Butler, found a CEO of Butter atl
and today we got one of my favorite people in
the fielding my favorites.
Speaker 2 (00:44):
I love that you always do say that. That makes
me happy.
Speaker 3 (00:46):
Because it's true. It's true, so you don't look at
saying it on here. Yeah. Sure, the one and only
Miss Danny Canada. Danny, how you doing?
Speaker 2 (00:54):
I'm good? Brandon? How are you?
Speaker 3 (00:56):
That was any better?
Speaker 2 (00:57):
I'd be you it's actually really smooth. That's good. That
was good. That was good.
Speaker 3 (01:02):
You know, I've been working on I got a couple.
You know, I've got a couple here and there. I
throw out, you know I'm saying, but it all comes
from a good place. Yes, how you feeling?
Speaker 2 (01:08):
I feel good.
Speaker 1 (01:09):
It's a beautiful day outside springing Atlanta is my favorite
season minus the pollen.
Speaker 3 (01:15):
Oh my god, it's very yellow out there.
Speaker 2 (01:17):
Oh my god. I have to get a car wash
today because my car is discussing.
Speaker 3 (01:19):
It's gonna be yellow again.
Speaker 2 (01:21):
It is pointless. But yeah, I feel good. I feel good, good, good.
Speaker 3 (01:24):
Well, I appreciate you pulling up. So normally, you know,
people introduce themselves and we say who are you? But
you know what before we do that, I've been doing
something a little bit different. Okay, I asked chat chpt
dan Yelle Miss Danny Danielle Danny Canada.
Speaker 2 (01:42):
Is Oh my god, that's funny.
Speaker 3 (01:44):
And so I'm gonna tell you what chat cheapt said.
Tell me what is did chat cheept intro? You? Okay,
come on, and then you you tell me, you know,
you fill in the gaps, because I'm sure there's some
stuff in here left off. Okay, look, you got about
three paragraphs in here, so you know.
Speaker 2 (01:58):
Oh I feel okay? Poor okay chat GPT no me
all RIGHTO.
Speaker 3 (02:03):
Danielle Danny, Canada is a seasoned entertainment journalist what over
a decade of experience. She currently serves as the managing
editor of Bossip dot Com. Fore she oversees the editorial
staffs and crafts engaging content focused on black and bipox
celebrity news. Throughout her career, Danny has contributed to publications
such as GQ, Jet and Uptown Magazine. Her work has
(02:26):
been recognized in prominent outlets like The New York Times
and the Atlanta Journal Constitution. In twenty eighteen, she was
honored as an Atlanta Visionary Voice for Women's History Month,
and in twenty twenty, she received the Media Maven Trailblazer
Award for the National Association for Multi Ethnicity and Communications.
Beyond her writing, Danny has made numerous television appearances, including
(02:50):
on wetv's Marriage boot Camp and Bossip, on we TV,
All Black Social Society, Sister Circle TV in E Hollywood Story.
She is a graduate of Hampton University's Scripts Howard School
of Journalism and is a proud member of Alpha Kappa
Alpha Sorority Incorporated.
Speaker 2 (03:09):
Yes, yes, all correct. That was great. Actually, that's perfect.
Speaker 3 (03:14):
It was perfect.
Speaker 2 (03:15):
It's perfect.
Speaker 3 (03:16):
A little scary, it is.
Speaker 2 (03:17):
I'm like all my businesses out on the internet. But correct.
Everything in that is correct.
Speaker 3 (03:24):
Did did it leave anything off? What did it leave off?
Speaker 1 (03:27):
I'm a married Atta girl. I feel like Marietta girls
don't get enough representation. I'm here to change that. I'm
a mary At a girl, married a high school, married
a middle school, Alberus Elementary School, lived right across the
street from Mayor to High. So I'm a Georgia Peach,
one of the rare ones still loft like you. I
don't what can a man be a Georgia Peach? Do
y'all what y'all call y'all?
Speaker 2 (03:49):
You know?
Speaker 3 (03:49):
Oh no, I don't know. What's the male version of
Oh no, campire or whatever.
Speaker 1 (03:55):
You're from Atlanta, I'm from Marietta. What else did it
leave out? I mean, there are a couple of extra
awards in there that's not in there, but you know,
everything else was pretty spot off.
Speaker 3 (04:06):
It did leave out like no no oscars or nothing.
Speaker 1 (04:09):
No, no, none of that, No no oscar, no Emmy
yet not yet.
Speaker 2 (04:13):
Yeah, I would love an Emmy.
Speaker 3 (04:14):
I didn't know you did all this TV stuff.
Speaker 2 (04:16):
Oh yeah, I love TV. TV is my like first love.
Speaker 3 (04:20):
I see it now, I see, I know one hundred percent.
See I don't have I'm not made for TV, but
I can tell you one made for TV.
Speaker 2 (04:26):
Thank you. I'll take that.
Speaker 3 (04:27):
Yeah.
Speaker 1 (04:28):
I studied broadcast journalism at Hampton, So the goal was
always to go to television or radio, because you know,
I did radio for four years at Hampton, but I
just ain't pan out when I was graduating, Like the
jobs were not there. So I just started out as
like an unpaid intern at hip hopwire dot com and
(04:48):
just moved up from there.
Speaker 3 (04:50):
So I used to want to be in radio growing up,
Like we had Ryan Cameron on here one time. That's
what I used to do every day, you know, and
being like I'm gonna get there one day. Actually intern
for him me too. He fired me. We talked about that.
I love him though as a whole it was my fault.
Speaker 2 (05:03):
Well year was this. I was interned with him in
like oh seven.
Speaker 3 (05:06):
I want to say, this is like he was at
ninety seven five when this happened. Okay, So this was like, yeah,
probably six five six something like that. It was, I mean,
it was it was my fault. We joke about it. Well,
you don't really remember it, but you know we still
about I remember it. Yes, I told my actually said, man,
you look, you kind of changed my life with that
because you actually told me too. I remember he told
me he was disappointed that, like, because he really thought
(05:28):
I wanted it, and I kind of you know, I
was on some other stuff back then. Oh you haven't
heard the story. No, I have not heard this story.
So you know my backgrounds in it. And so I was,
you know it, software engineer, doing all this stuff, and
I was listened to radio every day going to work.
I used to hate my job. I used like, I
want to work in radio, I want to be a DJ,
all these things. And so one day I was on
(05:48):
my way to work and I heard I was listening
to the morning show and he said, I'm looking for
an intern. If you want to be an intern, faxed
me a cover of your resume. That's facts. It was
like facts are mailed in, and I was like, well,
if I mail it in, there's no way in hell
I'm gonna get an opportunity. Because like, why would they
picked my resume out of all the other ones. So
I had this brilliant idea of you know what they're
(06:10):
at ninety seven five, let me get ninety seven copies
of my resume. Let me get ninety seven envelopes and
ninety seven stamps.
Speaker 2 (06:17):
You know.
Speaker 3 (06:18):
I went down to the mail room. I was called
with the mail guy where I was like, yo, I
need a bunch of stamped envelopes. And I mailed ninety
seven copies of my resume to the radio station. That's
probably about three four days later. He called me live
on there and it was like stop sending me your resume.
You got the job. And I was like, I can't.
And like even when I went up there, you know,
my resume was like still coming in like a week,
(06:38):
like two of them will come.
Speaker 2 (06:39):
In, like you know, they were probably sick a year.
Speaker 3 (06:41):
Yeah, but you know what, I got cut through. I
got through there, but then you know, I was out again.
I had a little bit of an ego back then.
I was like, man, I ain't want to wake up
at four am and all that stuff, and that is radio,
you know. But again, it was one of those things
where it was really interesting because that was like right
around the time rareshaun A Lee and then it started
and you know, I always kind of wonder it's like,
man if I was stuck with this, like you know,
you never know right.
Speaker 1 (07:01):
But right you know, you landed where it's supposed to be.
Right now, we're on the Button Nomics pocast, now on
the buttteron Nomics podcast. He was a guest on my
show That's the Homeboy. We go out to lunch all
the time. Man, he's been He's been a great mentor
to me. So I've known Ryan Camera since I was
sixteen years old. Yeah, Like I used to volunteer for
the Ryan Camera Foundation being my sister and so that's
that's my homie.
Speaker 3 (07:22):
Cool. Yeah, So how do you describe what you do
in your own words?
Speaker 2 (07:27):
Hmmm? How do I describe what I do?
Speaker 1 (07:31):
I post the news that people want to read. Okay,
So I think one thing I'm really good at is
I see the news value and things. I'm very quick
and seeing the news value and things. I'm very quick
to pick up on a story. So I post the things,
or I have the team post the things that people
want to read.
Speaker 2 (07:51):
I also do interviews. That's my that's my thing.
Speaker 1 (07:55):
That's like my number one thing that I enjoy about
my job is sitting down one on one like this
talking to somebody. You know, I do like you know,
the red carpets we have here, and I don't like
red carpets.
Speaker 2 (08:07):
But I will do that.
Speaker 3 (08:07):
I'll get invited, so you know, yes, you do. I'm
talking about it in general, not anybody, just in general.
I don't know what list I'm supposed to be on,
but you do.
Speaker 2 (08:16):
I feel like I feel like I'm we're saying you
at the carpetge.
Speaker 3 (08:18):
Now that's just another guy with a black T shirts.
Speaker 1 (08:21):
Oh my god, Brandy, please, I wanna plug you in.
You need to be there anyway, you know. So, I
would describe my work as I post news that people
want to read, or I make sure it gets shared.
I manage the staff. We have a great team. Majority
of them have been there a very long time. Alex Ford,
Jason Lee, Rebecca Jacobs, Lex Curtis. That's my weekend editor,
(08:44):
very closely, very tight. And then we write crazy headlines
when we can.
Speaker 3 (08:47):
Look. Let me tell you if y'all don't know, bossip
headlines are literally goaded.
Speaker 2 (08:55):
Thank you.
Speaker 3 (08:55):
How did that become a thing.
Speaker 2 (08:57):
Well, I want to say this was.
Speaker 1 (09:00):
And so I've been bost since twenty fourteen, very long time,
so I'm going to say maybe in twenty sixteen or
so fifteen sixteen, our boss at the time, Mark Frasier,
just had an idea and so at one point our
headlines were whatever we put on the website would auto
populate on Twitter.
Speaker 2 (09:18):
Yeah, and so she was like, well, let's just stop
doing that and y'all just create your own headlines.
Speaker 1 (09:22):
And I don't know who the first person was to
create a crazy one, but whoever did it, it just
took off and then we all just kind of just
followed behind, and we were like, Okay, let's put some
alliteration in here, let's put a movie reference in here.
Let's put a word that people don't even know what
it means, they have to go look it up. Let's
put that in there, an sat word. So it just
it just kind of took off from there. So shout
(09:44):
out Tomorrow for that. She had the vision and we've
just been trying to keep it up. That's how we
got into the New York Times. That was a big
deal for us.
Speaker 3 (09:50):
So what is any of those headlines like pou there's
like a favorite, like a couple that just you just
remember that like really jump out or like you might
have written.
Speaker 2 (10:00):
Years ago.
Speaker 1 (10:00):
It was about Tommy loren you know, the Republican, the analyst,
and she had said something about Maxine Waters Auntie Maxine,
and I remember I said something like uncooked Keene wall clump,
Tommy Lorenz something some some some, I don't remember the rest.
Speaker 2 (10:17):
That was one.
Speaker 1 (10:20):
Anytime we use smither ringes that one people love us
smither rings.
Speaker 2 (10:24):
I just wrote one the other day on my phone
has Dade.
Speaker 1 (10:27):
It was on Marvin's sap and we were talking about
did you see that about him?
Speaker 3 (10:32):
We told you about they couldn't leave till you got
forty bands all.
Speaker 2 (10:34):
Those closed the doors.
Speaker 1 (10:36):
It was something like he got sanctified smitten for I
wanted to say holding people like have a cook like
the book in the Bible hostage, but I put it
down to think ecclesiastic ecclesiasties and trapman something like that.
Speaker 2 (10:57):
So I don't know, but those are just something that
just stood out.
Speaker 3 (11:00):
They go low, we go to hell. Rep. Jasmine Crockett
got mega hopping mad over Governor hot wheels comment.
Speaker 2 (11:07):
That's Jason Lee shout out to Jah for.
Speaker 3 (11:10):
That Shakespeare and Shenanigans. Nea Long allegedly pulled up on
Sherry Shepherd at Broadway O Fellow opening and himmed up
host about throwing shade. Like the alliteration these things thank
you is top tier, thank you. Thank Kanye's crumbling condition
concerns Kim kardashing and kids causing emergency custody hearing with
(11:32):
all KSK has.
Speaker 2 (11:34):
To be the case. I remember.
Speaker 1 (11:36):
So we have a copy editor, we have two copy
editors now, and one of them it was like the
early days when she had just started and we had
a Kim Kardashian headline, like that Kim and Kanye headline,
and she went in there and she took all the
k's out and I was like, no, baby, the case
the case have to say, like no, no, no, no,
that's that's just how it works.
Speaker 3 (11:55):
No, you know, I love it. And again this is
always interesting because yeah, bossip to your point. I mean,
it's one of those it's like just one of those,
you know platforms. It's been around and it's you know,
a major impact. And I remember seeing it and reading
it over the years, you know what I mean, and
just what's it like to be part of that You've
been over there for over, like I said, over ten years.
What's it like to been part of that staff and
that growth to now the point that we're managing editor.
Speaker 1 (12:16):
Yeah, it's been great. Honestly, the staff, like we all
get along very well. I think we all kind of
feed off each other when it comes to like creativity,
and so I've just been proud of like the growth
that we have made and the strides that we have made.
I mean, back in the day, people did not want
to talk to us at all. We still have some
celebrities who are like, eh, I don't know what y'all
(12:38):
about to say, but you know, these days celebrities ask
for a bossup. They'll be like, oh, we had Ashanti recently.
She was doing press and we couldn't get the dates
right and they're like, well, Shanty really wants to talk
to bossup and.
Speaker 2 (12:50):
I was like, excuse me, well, let's make that happen. So,
like we've grown a lot.
Speaker 1 (12:57):
I think we've found about bolence between Shade and being you.
Speaker 2 (13:04):
Know, a host. But I'm proud of what we've done.
Speaker 3 (13:08):
So it's been nice, and I mean, you've been there
through that growth, right, especially like with social media and
everything blowing up, like what's just that been? Because again,
all this stuff starts as blogs, but then social media
becomes like more important, headlines become more important, Like what
do you remember most kind of about that evolution as
social media becomes so mainstream and a bigger part of
what y'all do.
Speaker 1 (13:26):
Yeah, social media has definitely contributed to Bossip's growth. I
would say there was wit here was that maybe like
twenty eighteen, twenty nineteen, when we were just on like
a streak on like Twitter, and it was like every
day it was like a headline that would go viral,
And I feel like that really helped push our platform
(13:47):
to more people. We would have celebrities in our comments.
Andy'd be like, why didn't you give me a boss
ip headline? Like I remember Jamel Hill when she got married.
You know, we gat her like something nice and plain
Jamel Hill ties to not and she was like, no,
where's the smither rings?
Speaker 3 (14:03):
And then we went back.
Speaker 1 (14:03):
We're like, okay, Jamal Hill's getting smashed smither rings about
her Detroit something and I was like okay. So I
feel like social media really grew the brand a lot.
I think a lot to it.
Speaker 3 (14:12):
I gotta find a ways to use smitherings and it's
so great.
Speaker 1 (14:16):
It's so great, And a lot of people are like,
why is everybody getting smashed the smither rings? Like why
didn't you want to be? Like, of course, but you
are your favorite. I'm assuming you are.
Speaker 2 (14:24):
I would hope you are one.
Speaker 3 (14:26):
Of the One of the favorite things I learned, you know,
when I was in grad school was like what's the alternative?
So yeah, like, if you don't want to be smashed smithereens,
what do you want them? Do you want? Would you
something opposite?
Speaker 2 (14:37):
Right?
Speaker 1 (14:38):
Like I would hope that that's a compliment. That means
you're having good sex. Good for you.
Speaker 3 (14:54):
Now, Again, a lot of folks might think that, you know,
y'all just cover you know, gossip, and they see the headlines,
they think this might be like babe, but obviously, like
y'all doing real storytelling, y'all like really telling stories that
need to be out here, and you're running the business too, Yeah,
Like what's the business side of you know, us running
the site like bossip and that whole just media you
know empire. Really that a lot of people might not.
Speaker 1 (15:15):
Realize, Yeah, so we are owned by Urban One. Kathy
Hughes is technically like the.
Speaker 2 (15:23):
Wasn't it It was Mumblium you.
Speaker 3 (15:27):
Better know.
Speaker 1 (15:28):
Yeah it was Mumlium and jamar La Martin And then
we got acquired by Urban One in twenty seventeen, I
want to say. And so the business side is, you know,
we report technically to Urban One, to Kathy Hughes. So
we are part of the Island Digital brand. So it's Bossip,
it's Madame Noir, It's News One, Cassius Global Grind and
(15:54):
Hello beautiful. There we go, okay, And so we're all
like interconnected. Some of the websites have ability to post
on one website, it pops up on the other. And
so the business of it is Urban One pays the
bill and we just try to stay out the way
and keep everyone happy. But yeah, we have a whole,
a whole legal department. Don't think a lot of people
(16:16):
don't realize that. So they'll be like, oh, why can't
you suppose this? And I'm like, so legal can yell
at me?
Speaker 2 (16:20):
Like no, thank you. We have legal. We have a
product team.
Speaker 1 (16:25):
They're the ones that design the website, make sure everything
is flowing you know, we have our upper cr level management.
Speaker 2 (16:32):
Shout out to Alis at MCGEVNA.
Speaker 1 (16:33):
That's like our big boss set out to Sam Steers,
also one of the bigger bosses. And yeah, so they
make sure everything run. I make sure everything runs on
boss it.
Speaker 3 (16:42):
Yeah, and how like, how large is your team at Bosses?
Speaker 1 (16:45):
Not big at all? We are small, but mighty. I
think we're down.
Speaker 2 (16:51):
To me y'all. Alex, Rebecca, Lex five now.
Speaker 3 (17:00):
Wow, y'all cranking all that out with five people? Five?
Speaker 1 (17:02):
And then we have our freelancers. Yeah, I will say
that we do have our freelancers. I'm my weekend team.
Shout out to my girls on the weekend staff. They
do a great job. Lex is over them. But yeah,
so weekend staff we have about four people and yeah,
and then so I guess nine.
Speaker 2 (17:19):
Total, Okay.
Speaker 3 (17:20):
And from a managing edder standpoint, you know, especially with
a site like Bossip, I mean I kind of think
about it even a little bit similar with butter right,
like you have to kind of have gotta have a
little bit of leeway, you know, y'all if people expect
y'all to kind of do a certain kind of thing.
But you still even though we have fun, though you
still got to be honest. You still got to talk
to truth, Like how do you kind of balance that? Yeah,
you know that push and pull between Like, look, we
want to show up, we got to cut through the noise,
(17:42):
we want to be relevant, but we also have a
journalistic responsibility still to to like tell the truth like
unlike some other places.
Speaker 2 (17:48):
Yes, one hundred percent.
Speaker 1 (17:50):
So for me, I tell staff all the time, like
from editing a story and I say something and someone
just puts something as fact, I'm like, well, how do you.
Speaker 3 (17:57):
Know that's true?
Speaker 2 (17:58):
Like who said that?
Speaker 1 (17:59):
Like you can't just throw something out there without like
any type of attribution. So it's like, according to ap
obviously associated press, it's going to be fact, you know.
So I just I think it's just big on citing
your sources and citing the correct sources, Like just because
it's on the internet doesn't mean it's true.
Speaker 2 (18:16):
We all.
Speaker 1 (18:19):
Shocker some people, you know, they're be like, oh I
read this somewhere and I read it on booboodafool dot com.
And I'm like, now, you know we cannot cite them
for this, So I am big on that. You know,
the last thing you want to do is get sued
or get like a defamation case or a cease and
desist because you just wanted to put something out there
that you saw on Twitter. I remember one year we
(18:40):
had a writer and she cited a random TikTok as
a source, like, according to this TikTok. It's not like
it's a verified TikTok, it's not like it's a journalists,
it's just a random TikTok. And she's like, yeah, according
to this TikTok of this random girl so and so
taleb did this.
Speaker 2 (18:56):
And I was like, girl, we can what.
Speaker 1 (18:57):
I was like, where did this come from? Or She'll
be like, oh I saw it on Lipstick Alley no
shade to lipstic Alley. But I was like, girl, no,
Like you can't do that. You know, we have to
think about it as we are a big brand, and honestly,
a lot of people could target us for a lawsuit
because they're like, oh, they got it, like, oh, well,
let's suit them. It could be five million other people
(19:18):
post about it. But you are a target because you
are at a bigger brand. So I'm like, you just
have to be smarter about it.
Speaker 3 (19:23):
Yeah again, Yeah, you have a certain level of responsibility.
You can have fun, yes, you know, but yeah, they
just you become a certain size and you do certain things.
I mean, I ain't as big as y'all, you know,
butter ain't as big as y'all. You know what I mean.
But yeah, you start to notice it, and you do
notice it. Like, Okay, look, we do have a certain
level of responsibility, and I know for us, there's always
been certain stuff that we stayed away from. Yeah, Like
(19:45):
my thing personally has always been like one, you know,
one we don't, we don't. I don't like to talk
about bad news. I don't. I don't say that things
don't exist. But I remember even you know, during like
even like during the pandemic and all that stuff was happening.
Like I got to a point it was after the
Rayshard Brooks thing happened. But I just like, look, I'm
not we're not posting anything about black men getting killed
(20:06):
by cops. I don't. I'm not not recognizing that it
doesn't happen. And I hope that people don't look at
us as like we're not being authentic. But like, what
I don't think people realize is for me personally in
the team, I was like I don't want to come
here and have to brainstorm content ideas to talk about this, right, Like,
I'm not in a rush. And also one thing I've
even had to realize because I didn't come from this
like media world, is I have friends and relationships with people,
(20:27):
and so you know, like I remember a big moment
also was when Javita Moore passed away, Like that was
a friend of mine, Like we have text messages together, right,
and so like I remember when she passed away. I
was like, you know how hard and difficult it was,
like go find a picture of her and have to
post it. And so I just kind of made a
call to be like, look, it's not that we don't
think that these things that bad things don't happen. And
obviously when things happen in culture, I mean we want
(20:49):
to talk about it and mention it. But yeah, just
in general, what I'm not going to do, at least
from a Butter standpoint, We're not going to stop what
we're doing and pull over and try to be the
first one to like spread some damage that brand.
Speaker 1 (21:00):
Like when I go to Better, I'm like, oh, it's
something fun. You know, we're gonna be talking about some
kind of like when you're like, okay, if it just
argue in the comments like.
Speaker 2 (21:09):
I like that.
Speaker 1 (21:10):
I love the lightness of it, and so I appreciate
that about y'all.
Speaker 3 (21:14):
Yeah, I mean, you know, you know, I look at
like I'm not a journalist, you know, like the team
we do a lot of good stuff. But even with
you and your background, I mean, you've done all this
stuff from you know, journalists and the TV and radio,
like you know, how you know, what are some of
the biggest differences, Like how did you kind of end
up on that path? Is that something you said you
always want to do radio, but now you've done so
much other stuff, right, Like is this how you saw
(21:35):
it going? Is it? Is it gone even further than that?
Speaker 2 (21:37):
Like, yeah, I don't know if I saw it particularly
gone this way.
Speaker 1 (21:41):
So I always tell the story when I was like,
inlet I say, third grade, I dressed up as like
Oprah Winfrey like one day because I just loved Oprah
like I wanted to be her. I wanted to be
exactly like her. That was always my goal and so
that always stuck with me for my career. I was like, well,
I'm gonna grow up and I'm not a talk show
and I'm gonna be like oph Win free and so
(22:02):
I was like a not so much. But I figured
out there are other jobs in media that could lead
to I almost went to Tennessee State to Oprah. I'm
glad I ended up at Hampton, but I almost went
to Tennessee State because of Oprah. So for me, the
path was always something media related.
Speaker 2 (22:19):
I can't brandon. I don't know how to do anything else.
Speaker 1 (22:23):
I'm serious, like, I can't do math, I cannot do science.
I don't think I've ever balanced an equation in my
life like this is this is me. I know I'm
doing what I'm supposed to do because God didn't give
me no other gifts.
Speaker 2 (22:34):
So this this gotta work, This gotta be it.
Speaker 3 (22:36):
No, you gotta make it. You gotta make it, make
it do. What to do is they say absolutely, how
do you think black media shapes storytelling? And like, what's
the importance of black media in your perspective?
Speaker 1 (22:46):
Yeah, you know, people don't like to give us credit,
but we are the trendsetters, you know.
Speaker 2 (22:51):
Black media.
Speaker 1 (22:53):
I don't know that we get the praise that we deserve.
I think one thing I've notice is that I think
in Hollywood, actors and actresses are noticing more how black
media has been treated, because I don't know if you've
heard those stories about how when you go on to
red carpet they put all the black media to the
very very end, and then by that time the talent
(23:16):
has been talking to so many people, they talk to E,
they talk to Extra Entertainment tonight. By the time they
get to the end of the carpet, they're exhausted and
it's time to go into the theater for their screening,
so they don't want to talk to us. So I
think black media is important because, for one, we tell
stories that might get ignored, right, like maybe we're talking
more about someone in Black Panther who is not Letitia right, right,
(23:38):
or maybe we're talking about someone who's in a movie
who wouldn't get that kind of spotlight that they deserve.
So I think black media is important for that because
we can celebrate us, celebrate our own and then you know,
we make things cool. Same thing I was saying before
with like the headlines, it works for the white celebrities too,
like they'll be in our dms, like hey, where's my headline?
(24:01):
I love you I've read you guys all the time.
Speaker 3 (24:03):
So yeah, now, well again, when you've gone out to
these events, like, what's like a moment that just like
sticks out to where you felt like, you know what
I made it, Like, I can't believe I'm here right
now with this moment.
Speaker 2 (24:14):
Oh Man, Brandon, what a great question.
Speaker 3 (24:20):
Because I'm sure you've talked to all kinds of interesting
people and there's just been moments again, whether it's even
if it's not something necessarily happened, like it's part of
you doing the job, just part of you being in
the space or connecting with somebody like that.
Speaker 2 (24:32):
We have a couple of moments that stand out.
Speaker 1 (24:35):
Well. I just feel like anytime I do an interview
and I feel like the celebrity is kind of surprised
at how well I do it, I'm like, ah, yeah,
I know, thanks, that's me. That's one of those moments.
I feel like I've had moments like that with like
Gabrielle Union years ago. She is awesome, or at least
(24:55):
her team was at the time with how they treated
the black media. Yeah, we did it the Saint Regis
Hotel and it was beautiful. We all we're sitting here
like this, like together like on a couch chatting.
Speaker 2 (25:08):
That was big.
Speaker 1 (25:10):
You know, anytime you get invited to sit down like
one on one with a celebrity like that or he
do like a junket and you know a lot of
times you don't get invited to certain junkets, but if
it's a junket where you feel like included and you
get to have like that moment, if like connection with
a celebrity one on one and they're like, oh, great questions,
it's like, yeah, okay, I know what I'm doing, like
(25:32):
I'm doing a good job.
Speaker 3 (25:33):
Yeah, it's interesting. I mean like there was this whole situation.
I don't know if you how much you've been tracking.
It's like been going on Lebron James lately. She's got
his whole beef with him and Steven A. Smith. Yes,
I don't know how real it is. That's a whole
different conversation, but like it was interesting watching you know
when he actually because you know, Lebron doesn't do like
a lot of in depth kind of.
Speaker 2 (25:49):
And it doesn't.
Speaker 3 (25:50):
Yeah, and he went on to the Pat McAfee show.
I did see that and I just thought it was interesting,
Like I was actually talking about I got Ray Daniels
about it, but I thought it was interesting because to
Ray's point, it was like that, it's cool you went
on that platform, but imagine if he would have went
on a black media platform.
Speaker 1 (26:04):
Yeah, somebody, I think it a Scotty Bean was asking
why he didn't do that. I'm like the pivot, I'm like,
why would you not talk to them about that?
Speaker 2 (26:11):
Yeah?
Speaker 3 (26:11):
Because one it would have it would have literally or
even even a smaller platform again, it could have literally
changed the trajectory of somebody's career. It's so true to
have that kind of conversation, right, So, I mean, it's
easy to go on the biggest, you know, megaphone and
talk about this stuff and say all these crazy things.
But the reality is, like I think even with celebrities
and everything else, like there's a lot of opportunity for
(26:32):
them to come to some of these other platforms. I'm
not I'm not gonna call them smaller, but like just
platforms they wouldn't necessarily go to. And it helps shine
light because again, it gives you all the opportunity to
like tell stories, and it also helps just validate all
the hardwork y'all are doing to know that, like this
person actually came over here and said, you not go
anywhere in the world, but.
Speaker 2 (26:48):
I'm coming on that to you. Yeah, no, that's true.
Speaker 1 (26:50):
That's like a lot of black press feels that way
when you see a celebrity and have like a baby
announcement or a marriage announcement, and they immediately go to
people no shady people because they do a great job.
But it's like, damn, you know what about the black Outlist.
You could have just broke it here with us, you know.
So it's good when you see like they go to
like Essence or they go like Ebony, but more often
than not, they're gonna go to like a big white publication.
Speaker 3 (27:11):
Yeah, we gotta we gotta do more about that, y'all.
Y'all need to come over here. May come holler at
Danny and all the who tell me they got they
got people. We've got people out here listening.
Speaker 2 (27:19):
They need them over here, exactly, exactly.
Speaker 3 (27:33):
So much about content now is around, like you know,
algorithms and engagement, Like how do you balance you know,
what you think that people want to hear versus like
what the culture needs to hear.
Speaker 2 (27:43):
That's a very good question. Yeah, it is.
Speaker 1 (27:45):
About algorithm, it's about engagement, it's about page used, time
on site, unique visitors, all these things that are like
factored into it. So we try to make sure we
have a blend of both. Right, So maybe you're gonna
get some thing a little more salacious, but then I'm
going to have Jah write up something about whatever that
(28:06):
Orange man is doing up in the White House, right
because you need to know what's going on here, and
maybe we're gonna put like a fun headline on it
to actually get you to read it and want to
engage with it. So you have to find ways to
make balance for it. That's something our bosses are very
big on. You know, if there's a big political story,
(28:27):
then everyone's supposed to kind of write about it, right,
not just news one where that's just their brand. So
it's just it's about finding a way to do both. So, yes,
we want to get this big story out because we're
in a lot of page views, like the Marvin SAP,
But then also we want to make sure that we're
giving you something else that you need as well.
Speaker 3 (28:47):
Okay, okay, you've interviewed everybody, done TV. Your byline is
all over the place, Like what haven't you done that
you still want to do?
Speaker 1 (29:00):
Oh, Brandon, I don't know what haven't I've done that
I want to do. I want to do more television
for sure, you know I would.
Speaker 2 (29:12):
I would love to.
Speaker 1 (29:15):
Do kind of a full time TV hosting gig, right,
Like in a perfect world, that would be like the
next step for me.
Speaker 2 (29:25):
That would be like ideal.
Speaker 1 (29:26):
I remember when I was in college, I was telling
my professor shout out to Van Door Williams. She didn't
like me, but that's a whole nother story, but I
was telling her.
Speaker 2 (29:35):
I was like, gosh, I wish I could be on
the view one day. And she was like she was wanted.
Speaker 1 (29:40):
She was very much so like an old school journalist,
print journalism, very much so like buy the book.
Speaker 2 (29:46):
And she was like I's just vapid and some waste
with what. She was so not into it.
Speaker 1 (29:50):
But I was like, that's kind of my vibe, Like
I would love to just sit talk a little bit
about current events, talk about entertainment, news and entertain this,
you know, interview the celebs, and like go from there.
Speaker 2 (29:58):
So that's one thing.
Speaker 3 (30:00):
What's some advice that you would you want to give
someone who wants to do what you do, but relevant
in today because again, like it's a different day and age,
and you know, again like everybody kind of has a
platform in a sense. But like if somebody want to
become the managing as an editor of a bossip like platform,
like what advice would you give them?
Speaker 1 (30:19):
Put your blinders on and stop worrying about what everyone
else is doing. Because I know it looks like you're
not winning, but if you are working in this media business,
you're winning.
Speaker 2 (30:30):
You're winning.
Speaker 1 (30:30):
It might take a little time to get to where
you want to be, and I feel like I was
talking to one of my writers, who's great. She graduated
from Hampton not too long ago. She's younger, she's in
her early twenties. She's like, I just feel like I'm
not doing it. No, I was like, you are actually
working in this business. You are working in this field.
Media is hard, it is. They don't prep people enough
(30:53):
for how difficult it is. Yes, it sucks.
Speaker 2 (30:56):
In the beginning.
Speaker 1 (30:57):
When I started out, I was unpaid, I was struggling.
Speaker 2 (31:01):
It was a struggle.
Speaker 1 (31:02):
But I was like, if you're really passionate about it,
it's gonna take some time. So I started in nine.
I didn't land at Boss until twenty fourteen. I had
other jobs. I did one, got laid off, was super
depressed after that, and then I got another job and
hated that one, and then landed here.
Speaker 3 (31:20):
Yeah, exactly.
Speaker 1 (31:21):
So it takes time, especially so if you are in
your early twenties and you are working, you're winning. You're
winning already. I know it doesn't feel like it. I
know you're like, oh, so and so is doing this.
I want to be just like you. It's gonna take time.
Media is not like other industries where it's like you
come out of college and you're making six figures and
you're doing this and ten thousand dollars signing bonus. You're
(31:42):
not gonna get that.
Speaker 2 (31:42):
I mean, maybe you will.
Speaker 1 (31:43):
I love it if you could, but it's probably not
gonna happen. You are winning, if you're working, you're winning.
Just stay the course.
Speaker 3 (31:50):
I like that. If you're working winning, If you're working
your winning. Yeah. We're in the space now where I
think it's always interesting when I talk to people. You know,
I'm a little older, I'm you know, forty something, barely barely.
I got a couple of grades at it, but I
like it.
Speaker 2 (32:03):
You know, it's wisdom.
Speaker 3 (32:04):
Ladies like it. But you know what I'm saying, Like
I always kind of notice that, like there are these
oh no, I want to call them, like moments that
people just they have like this imaginary timeline in their heads,
and you know, I kind of tell them it's like, look,
you can't gauge your life by somebody else's highlight reel.
Like for some reason, it's interesting, right, Like people are
like at twenty five, like, oh my god, it's like, look,
(32:25):
you compare yourself to Lebron exactly, Like, yes, I know
Lebron was making a hundred million dollars, but he's also
there's also one Lebron, you know what I mean. And again,
you can't sit here. And you know what I've what
I've learned is it's just it takes time. It takes time.
It takes you know, it takes consistency, and you got
to show up and people, there's no shortcuts to this thing,
(32:45):
like actually, you gotta do the work.
Speaker 2 (32:47):
You have to do the work.
Speaker 3 (32:48):
You got to lean in and yeah, I just wish
more people kind of understand that. To your point, like
if you if you just do the work, you work
with integrity and you know, I was like, I was
having this conversation with somebody too. It's like, I think
the luckiest people are the people that know what they
want to do early. Yep, you know, Like I mean,
I am insanely jealous of a ten year old that
(33:09):
knows he wants to, you know, start a business one day,
or he wants to be a managing editor or something
one day, or she wants to be a managing editor
one day, right, and like, because what that does it
gives you the ability to spend years and years working
on that thing. And you know, so I think again,
the sooner you can kind of figure out, even if
it's not what you want to do. I have a
friend of mine that says life is more about you know,
motion than direction.
Speaker 2 (33:29):
That's a good point.
Speaker 3 (33:30):
You know, you got to keep moving exactly. You got
to just keep kind of doing things and you know,
eventually you'll kind of figure out because you couldn't have
told me that this is what I'll be doing ten
years ago, exactly, you know, maybe a little bit. But again,
like it's just it's funny how things come together.
Speaker 2 (33:43):
Sometimes it works out. Yeah, this works out, that's just
what it is.
Speaker 3 (33:46):
So look, we call this show button nomics because it's
about how culture moves and how culture impacts business and
all that stuff. When you hear the word butter nomics,
what does that mean to you?
Speaker 1 (33:57):
Honestly that the nomics? I was like, are we gonna
talk about money?
Speaker 3 (34:00):
I mean, we can always talk about money.
Speaker 2 (34:02):
Let's not.
Speaker 1 (34:05):
It's not becaua really bad at it. Yeah, butter nomics.
I thought it was like about like culture and like
money and like making money, pushing like the culture forward.
Speaker 2 (34:17):
Yeah, is that it?
Speaker 3 (34:18):
Yeah, that's what you're doing.
Speaker 2 (34:19):
Oh yeah, well yeah, sure, you're pushing the Yeah.
Speaker 3 (34:22):
Is bossip not pushing the culture forward?
Speaker 2 (34:24):
We are pushing the culture forward?
Speaker 3 (34:25):
So you know what, because bossip is putting pushing the
culture forward. I did something a little different here.
Speaker 2 (34:31):
What did you do?
Speaker 3 (34:32):
I said, write me some headlines as if it was
bossip for this episode with Danny. So I'm gonna read
a couple here. I'm gonna read a couple of headlines,
and this is what we're gonna probably up titling this episode.
Speaker 2 (34:44):
Oh that's hilarious.
Speaker 3 (34:46):
Let me see what we got. Managing the mess and
the moves Danny Canada on Bossip, black culture, and building
media legacy. I don't like that one. No, No, don't
like that one. Yeah, Bossip's big boss. No, that's starting off.
But I told her, I said, I said, make it better.
Here we go. Okay, okay, okay. Let's see From Blogging
(35:07):
the Bag Securing Danny Canada on how to make the
gossip game pay bills a little bit, a little bit. Okay,
let's see, uh Danny Canada been New how Bossip's Queen
of Clapbags turned culture into a career. I will say this,
(35:28):
I like cleaning queen of clapbags.
Speaker 1 (35:29):
I don't know, I don't know if that's what you
clap bags, but I definitely like. I like culture into
a career culture.
Speaker 3 (35:36):
I like that. Okay. From Clicks to Clout the Coins,
Danny Canada's guide to the Business of Black Media Clicks.
Speaker 2 (35:45):
To Clout, I don't need it, honestly, honestly, don't. Hey,
that's funny.
Speaker 3 (35:51):
Post power and paychecks, How Danny Canada turned the tea
into a thriving career.
Speaker 2 (35:57):
I like that. I'm that's funny blogs.
Speaker 3 (36:04):
Brands and black girl brilliance. Danny Canada have been that
been that post that bossup been that.
Speaker 1 (36:12):
I love the vernacular. Wow, we're gonna remix it someway.
Speaker 3 (36:18):
Tell me, I mean any of those like directionally you
kind of feeling like just you.
Speaker 2 (36:21):
Know, I'm like the cultures. Yeah, the culture to a career.
I like that. I like And what was the thing
about the tea?
Speaker 3 (36:29):
Where was it like the turn tea into a thriving career.
Speaker 2 (36:33):
That's kind of cute, like Black Girl brilliance. Will take that.
Never mad about Black Girl Brilliance.
Speaker 3 (36:40):
Okay, all right, okay, we're getting somewhere, somewhere somewhere, all right, Well,
look dandy before we get out of here. I appreciate it, Like,
just let it in. Let the people know. How can
they learn more about you? How can they support what
you're doing and and what you are? How can they
how can they? Obviously everybody knows the boss.
Speaker 2 (36:56):
Shout out to Yes, Yes, shout out to my employer.
Speaker 1 (36:59):
I always say that we are at Bossip Official on Instagram,
at Bossip on Twitter, bossip dot com on the Internet.
You can follow me at I Am Danny Canada. It
is not Danna Kanata. A lot of people have been
calling me Danica lately, and I was like, I feel
like it looks like I am Danny Canada, but people
(37:20):
think it's Danica. I might put like a put something
in there to break it up. But Danny Canada d
A n I c A n A d A like
the country. No, I'm not from there. That's just my
last name. But yes, follow me on all your platforms.
Speaker 3 (37:33):
T take some tenacity. How Danny Canada brewed black culture
into a thriving career.
Speaker 2 (37:38):
Oh kind of like that.
Speaker 3 (37:39):
It's getting close, it's getting cold, it's.
Speaker 2 (37:42):
Getting closer, it's getting the vibe. It's getting the vibe.
Speaker 3 (37:45):
Okay, oh man ai wait, daddy, I appreciate you pulling up.
Speaker 2 (37:49):
I appreciate you. Oh, I appreciate you.
Speaker 1 (37:50):
Brand I was thinking, you know, I know we're trying
to wrap, but I was thinking. I was like, how
did I first meet Brandon? And I was like, I
have no idea, but I just met you and I
instantly liked. I was like, who is this be outside
a little where this is a good person.
Speaker 2 (38:04):
So thank you for having me.
Speaker 3 (38:05):
I appreciate it. Thank you so much. I appreciate you.
Congratulations on everything. Again, as a person who for a
long time was just on the sidelines and giving y'all
some of those clicks. It's an honor to have you here.
Thank you, congratulations on everything, and we can't wait to
see you know where all this goes.
Speaker 2 (38:19):
So thank you, friend, go be granted. Thank you friend,
trying to be like you.
Speaker 3 (38:23):
Oh man, Well, I appreciate you. And that's it, y'all.
That's the pod. We out. You've been listening to button
Nomics and I'm your hosts Brandon Butler. Got comments, feedback?
Want to be on the show. Send us an email
today at Hello at butternomics dot com. Butter Nomics is
producing in Atlanta, Georgia at iHeartMedia by Ksey Pegram, with
marketing support from Queen and Nikki. Music provided by mister Hanky.
(38:45):
If you haven't already, hit that subscribe button and never
missed an episode, and be sure to follow us on
all our social platforms at butter dot atl Listen to
buttteron Nomics on the iHeartRadio app, Apple Podcasts, or wherever
you get your podcasts.
Speaker 1 (39:00):
Count count Pump, count out
Put your blinders on and stop worrying about what everyone
else is doing. Because I know it looks like you're
not winning. But if you are working in this media business,
you're winning. You're winning already. I know it doesn't feel
like it. I know you're like, oh, so and so
is doing this. I want to be just like you.
It's gonna take time. Media is not like other industries
where it's like you come out of college, you're making
(00:21):
six figures and you're ten thousand dollars signing bonus.
Speaker 2 (00:23):
You're not gonna get that. I mean, maybe you will.
Speaker 1 (00:25):
I would love it if you could, but it's probably
not gonna happen. Just stay the course.
Speaker 3 (00:34):
Here, everybody, Welcome to another episode of butter Nomics. I'm
your host, Brandon Butler, found a CEO of Butter atl
and today we got one of my favorite people in
the fielding my favorites.
Speaker 2 (00:44):
I love that you always do say that. That makes
me happy.
Speaker 3 (00:46):
Because it's true. It's true, so you don't look at
saying it on here. Yeah. Sure, the one and only
Miss Danny Canada. Danny, how you doing?
Speaker 2 (00:54):
I'm good? Brandon? How are you?
Speaker 3 (00:56):
That was any better?
Speaker 2 (00:57):
I'd be you it's actually really smooth. That's good. That
was good. That was good.
Speaker 3 (01:02):
You know, I've been working on I got a couple.
You know, I've got a couple here and there. I
throw out, you know I'm saying, but it all comes
from a good place. Yes, how you feeling?
Speaker 2 (01:08):
I feel good.
Speaker 1 (01:09):
It's a beautiful day outside springing Atlanta is my favorite
season minus the pollen.
Speaker 3 (01:15):
Oh my god, it's very yellow out there.
Speaker 2 (01:17):
Oh my god. I have to get a car wash
today because my car is discussing.
Speaker 3 (01:19):
It's gonna be yellow again.
Speaker 2 (01:21):
It is pointless. But yeah, I feel good. I feel good, good, good.
Speaker 3 (01:24):
Well, I appreciate you pulling up. So normally, you know,
people introduce themselves and we say who are you? But
you know what before we do that, I've been doing
something a little bit different. Okay, I asked chat chpt
dan Yelle Miss Danny Danielle Danny Canada.
Speaker 2 (01:42):
Is Oh my god, that's funny.
Speaker 3 (01:44):
And so I'm gonna tell you what chat cheapt said.
Tell me what is did chat cheept intro? You? Okay,
come on, and then you you tell me, you know,
you fill in the gaps, because I'm sure there's some
stuff in here left off. Okay, look, you got about
three paragraphs in here, so you know.
Speaker 2 (01:58):
Oh I feel okay? Poor okay chat GPT no me
all RIGHTO.
Speaker 3 (02:03):
Danielle Danny, Canada is a seasoned entertainment journalist what over
a decade of experience. She currently serves as the managing
editor of Bossip dot Com. Fore she oversees the editorial
staffs and crafts engaging content focused on black and bipox
celebrity news. Throughout her career, Danny has contributed to publications
such as GQ, Jet and Uptown Magazine. Her work has
(02:26):
been recognized in prominent outlets like The New York Times
and the Atlanta Journal Constitution. In twenty eighteen, she was
honored as an Atlanta Visionary Voice for Women's History Month,
and in twenty twenty, she received the Media Maven Trailblazer
Award for the National Association for Multi Ethnicity and Communications.
Beyond her writing, Danny has made numerous television appearances, including
(02:50):
on wetv's Marriage boot Camp and Bossip, on we TV,
All Black Social Society, Sister Circle TV in E Hollywood Story.
She is a graduate of Hampton University's Scripts Howard School
of Journalism and is a proud member of Alpha Kappa
Alpha Sorority Incorporated.
Speaker 2 (03:09):
Yes, yes, all correct. That was great. Actually, that's perfect.
Speaker 3 (03:14):
It was perfect.
Speaker 2 (03:15):
It's perfect.
Speaker 3 (03:16):
A little scary, it is.
Speaker 2 (03:17):
I'm like all my businesses out on the internet. But correct.
Everything in that is correct.
Speaker 3 (03:24):
Did did it leave anything off? What did it leave off?
Speaker 1 (03:27):
I'm a married Atta girl. I feel like Marietta girls
don't get enough representation. I'm here to change that. I'm
a mary At a girl, married a high school, married
a middle school, Alberus Elementary School, lived right across the
street from Mayor to High. So I'm a Georgia Peach,
one of the rare ones still loft like you. I
don't what can a man be a Georgia Peach? Do
y'all what y'all call y'all?
Speaker 2 (03:49):
You know?
Speaker 3 (03:49):
Oh no, I don't know. What's the male version of
Oh no, campire or whatever.
Speaker 1 (03:55):
You're from Atlanta, I'm from Marietta. What else did it
leave out? I mean, there are a couple of extra
awards in there that's not in there, but you know,
everything else was pretty spot off.
Speaker 3 (04:06):
It did leave out like no no oscars or nothing.
Speaker 1 (04:09):
No, no, none of that, No no oscar, no Emmy
yet not yet.
Speaker 2 (04:13):
Yeah, I would love an Emmy.
Speaker 3 (04:14):
I didn't know you did all this TV stuff.
Speaker 2 (04:16):
Oh yeah, I love TV. TV is my like first love.
Speaker 3 (04:20):
I see it now, I see, I know one hundred percent.
See I don't have I'm not made for TV, but
I can tell you one made for TV.
Speaker 2 (04:26):
Thank you. I'll take that.
Speaker 3 (04:27):
Yeah.
Speaker 1 (04:28):
I studied broadcast journalism at Hampton, So the goal was
always to go to television or radio, because you know,
I did radio for four years at Hampton, but I
just ain't pan out when I was graduating, Like the
jobs were not there. So I just started out as
like an unpaid intern at hip hopwire dot com and
(04:48):
just moved up from there.
Speaker 3 (04:50):
So I used to want to be in radio growing up,
Like we had Ryan Cameron on here one time. That's
what I used to do every day, you know, and
being like I'm gonna get there one day. Actually intern
for him me too. He fired me. We talked about that.
I love him though as a whole it was my fault.
Speaker 2 (05:03):
Well year was this. I was interned with him in
like oh seven.
Speaker 3 (05:06):
I want to say, this is like he was at
ninety seven five when this happened. Okay, So this was like, yeah,
probably six five six something like that. It was, I mean,
it was it was my fault. We joke about it. Well,
you don't really remember it, but you know we still
about I remember it. Yes, I told my actually said, man,
you look, you kind of changed my life with that
because you actually told me too. I remember he told
me he was disappointed that, like, because he really thought
(05:28):
I wanted it, and I kind of you know, I
was on some other stuff back then. Oh you haven't
heard the story. No, I have not heard this story.
So you know my backgrounds in it. And so I was,
you know it, software engineer, doing all this stuff, and
I was listened to radio every day going to work.
I used to hate my job. I used like, I
want to work in radio, I want to be a DJ,
all these things. And so one day I was on
(05:48):
my way to work and I heard I was listening
to the morning show and he said, I'm looking for
an intern. If you want to be an intern, faxed
me a cover of your resume. That's facts. It was
like facts are mailed in, and I was like, well,
if I mail it in, there's no way in hell
I'm gonna get an opportunity. Because like, why would they
picked my resume out of all the other ones. So
I had this brilliant idea of you know what they're
(06:10):
at ninety seven five, let me get ninety seven copies
of my resume. Let me get ninety seven envelopes and
ninety seven stamps.
Speaker 2 (06:17):
You know.
Speaker 3 (06:18):
I went down to the mail room. I was called
with the mail guy where I was like, yo, I
need a bunch of stamped envelopes. And I mailed ninety
seven copies of my resume to the radio station. That's
probably about three four days later. He called me live
on there and it was like stop sending me your resume.
You got the job. And I was like, I can't.
And like even when I went up there, you know,
my resume was like still coming in like a week,
(06:38):
like two of them will come.
Speaker 2 (06:39):
In, like you know, they were probably sick a year.
Speaker 3 (06:41):
Yeah, but you know what, I got cut through. I
got through there, but then you know, I was out again.
I had a little bit of an ego back then.
I was like, man, I ain't want to wake up
at four am and all that stuff, and that is radio,
you know. But again, it was one of those things
where it was really interesting because that was like right
around the time rareshaun A Lee and then it started
and you know, I always kind of wonder it's like,
man if I was stuck with this, like you know,
you never know right.
Speaker 1 (07:01):
But right you know, you landed where it's supposed to be.
Right now, we're on the Button Nomics pocast, now on
the buttteron Nomics podcast. He was a guest on my
show That's the Homeboy. We go out to lunch all
the time. Man, he's been He's been a great mentor
to me. So I've known Ryan Camera since I was
sixteen years old. Yeah, Like I used to volunteer for
the Ryan Camera Foundation being my sister and so that's
that's my homie.
Speaker 3 (07:22):
Cool. Yeah, So how do you describe what you do
in your own words?
Speaker 2 (07:27):
Hmmm? How do I describe what I do?
Speaker 1 (07:31):
I post the news that people want to read. Okay,
So I think one thing I'm really good at is
I see the news value and things. I'm very quick
and seeing the news value and things. I'm very quick
to pick up on a story. So I post the things,
or I have the team post the things that people
want to read.
Speaker 2 (07:51):
I also do interviews. That's my that's my thing.
Speaker 1 (07:55):
That's like my number one thing that I enjoy about
my job is sitting down one on one like this
talking to somebody. You know, I do like you know,
the red carpets we have here, and I don't like
red carpets.
Speaker 2 (08:07):
But I will do that.
Speaker 3 (08:07):
I'll get invited, so you know, yes, you do. I'm
talking about it in general, not anybody, just in general.
I don't know what list I'm supposed to be on,
but you do.
Speaker 2 (08:16):
I feel like I feel like I'm we're saying you
at the carpetge.
Speaker 3 (08:18):
Now that's just another guy with a black T shirts.
Speaker 1 (08:21):
Oh my god, Brandy, please, I wanna plug you in.
You need to be there anyway, you know. So, I
would describe my work as I post news that people
want to read, or I make sure it gets shared.
I manage the staff. We have a great team. Majority
of them have been there a very long time. Alex Ford,
Jason Lee, Rebecca Jacobs, Lex Curtis. That's my weekend editor,
(08:44):
very closely, very tight. And then we write crazy headlines
when we can.
Speaker 3 (08:47):
Look. Let me tell you if y'all don't know, bossip
headlines are literally goaded.
Speaker 2 (08:55):
Thank you.
Speaker 3 (08:55):
How did that become a thing.
Speaker 2 (08:57):
Well, I want to say this was.
Speaker 1 (09:00):
And so I've been bost since twenty fourteen, very long time,
so I'm going to say maybe in twenty sixteen or
so fifteen sixteen, our boss at the time, Mark Frasier,
just had an idea and so at one point our
headlines were whatever we put on the website would auto
populate on Twitter.
Speaker 2 (09:18):
Yeah, and so she was like, well, let's just stop
doing that and y'all just create your own headlines.
Speaker 1 (09:22):
And I don't know who the first person was to
create a crazy one, but whoever did it, it just
took off and then we all just kind of just
followed behind, and we were like, Okay, let's put some
alliteration in here, let's put a movie reference in here.
Let's put a word that people don't even know what
it means, they have to go look it up. Let's
put that in there, an sat word. So it just
it just kind of took off from there. So shout
(09:44):
out Tomorrow for that. She had the vision and we've
just been trying to keep it up. That's how we
got into the New York Times. That was a big
deal for us.
Speaker 3 (09:50):
So what is any of those headlines like pou there's
like a favorite, like a couple that just you just
remember that like really jump out or like you might
have written.
Speaker 2 (10:00):
Years ago.
Speaker 1 (10:00):
It was about Tommy loren you know, the Republican, the analyst,
and she had said something about Maxine Waters Auntie Maxine,
and I remember I said something like uncooked Keene wall clump,
Tommy Lorenz something some some some, I don't remember the rest.
Speaker 2 (10:17):
That was one.
Speaker 1 (10:20):
Anytime we use smither ringes that one people love us
smither rings.
Speaker 2 (10:24):
I just wrote one the other day on my phone
has Dade.
Speaker 1 (10:27):
It was on Marvin's sap and we were talking about
did you see that about him?
Speaker 3 (10:32):
We told you about they couldn't leave till you got
forty bands all.
Speaker 2 (10:34):
Those closed the doors.
Speaker 1 (10:36):
It was something like he got sanctified smitten for I
wanted to say holding people like have a cook like
the book in the Bible hostage, but I put it
down to think ecclesiastic ecclesiasties and trapman something like that.
Speaker 2 (10:57):
So I don't know, but those are just something that
just stood out.
Speaker 3 (11:00):
They go low, we go to hell. Rep. Jasmine Crockett
got mega hopping mad over Governor hot wheels comment.
Speaker 2 (11:07):
That's Jason Lee shout out to Jah for.
Speaker 3 (11:10):
That Shakespeare and Shenanigans. Nea Long allegedly pulled up on
Sherry Shepherd at Broadway O Fellow opening and himmed up
host about throwing shade. Like the alliteration these things thank
you is top tier, thank you. Thank Kanye's crumbling condition
concerns Kim kardashing and kids causing emergency custody hearing with
(11:32):
all KSK has.
Speaker 2 (11:34):
To be the case. I remember.
Speaker 1 (11:36):
So we have a copy editor, we have two copy
editors now, and one of them it was like the
early days when she had just started and we had
a Kim Kardashian headline, like that Kim and Kanye headline,
and she went in there and she took all the
k's out and I was like, no, baby, the case
the case have to say, like no, no, no, no,
that's that's just how it works.
Speaker 3 (11:55):
No, you know, I love it. And again this is
always interesting because yeah, bossip to your point. I mean,
it's one of those it's like just one of those,
you know platforms. It's been around and it's you know,
a major impact. And I remember seeing it and reading
it over the years, you know what I mean, and
just what's it like to be part of that You've
been over there for over, like I said, over ten years.
What's it like to been part of that staff and
that growth to now the point that we're managing editor.
Speaker 1 (12:16):
Yeah, it's been great. Honestly, the staff, like we all
get along very well. I think we all kind of
feed off each other when it comes to like creativity,
and so I've just been proud of like the growth
that we have made and the strides that we have made.
I mean, back in the day, people did not want
to talk to us at all. We still have some
celebrities who are like, eh, I don't know what y'all
(12:38):
about to say, but you know, these days celebrities ask
for a bossup. They'll be like, oh, we had Ashanti recently.
She was doing press and we couldn't get the dates
right and they're like, well, Shanty really wants to talk
to bossup and.
Speaker 2 (12:50):
I was like, excuse me, well, let's make that happen. So,
like we've grown a lot.
Speaker 1 (12:57):
I think we've found about bolence between Shade and being you.
Speaker 2 (13:04):
Know, a host. But I'm proud of what we've done.
Speaker 3 (13:08):
So it's been nice, and I mean, you've been there
through that growth, right, especially like with social media and
everything blowing up, like what's just that been? Because again,
all this stuff starts as blogs, but then social media
becomes like more important, headlines become more important, Like what
do you remember most kind of about that evolution as
social media becomes so mainstream and a bigger part of
what y'all do.
Speaker 1 (13:26):
Yeah, social media has definitely contributed to Bossip's growth. I
would say there was wit here was that maybe like
twenty eighteen, twenty nineteen, when we were just on like
a streak on like Twitter, and it was like every
day it was like a headline that would go viral,
And I feel like that really helped push our platform
(13:47):
to more people. We would have celebrities in our comments.
Andy'd be like, why didn't you give me a boss
ip headline? Like I remember Jamel Hill when she got married.
You know, we gat her like something nice and plain
Jamel Hill ties to not and she was like, no,
where's the smither rings?
Speaker 3 (14:03):
And then we went back.
Speaker 1 (14:03):
We're like, okay, Jamal Hill's getting smashed smither rings about
her Detroit something and I was like okay. So I
feel like social media really grew the brand a lot.
I think a lot to it.
Speaker 3 (14:12):
I gotta find a ways to use smitherings and it's
so great.
Speaker 1 (14:16):
It's so great, And a lot of people are like,
why is everybody getting smashed the smither rings? Like why
didn't you want to be? Like, of course, but you
are your favorite. I'm assuming you are.
Speaker 2 (14:24):
I would hope you are one.
Speaker 3 (14:26):
Of the One of the favorite things I learned, you know,
when I was in grad school was like what's the alternative?
So yeah, like, if you don't want to be smashed smithereens,
what do you want them? Do you want? Would you
something opposite?
Speaker 2 (14:37):
Right?
Speaker 1 (14:38):
Like I would hope that that's a compliment. That means
you're having good sex. Good for you.
Speaker 3 (14:54):
Now, Again, a lot of folks might think that, you know,
y'all just cover you know, gossip, and they see the headlines,
they think this might be like babe, but obviously, like
y'all doing real storytelling, y'all like really telling stories that
need to be out here, and you're running the business too, Yeah,
Like what's the business side of you know, us running
the site like bossip and that whole just media you
know empire. Really that a lot of people might not.
Speaker 1 (15:15):
Realize, Yeah, so we are owned by Urban One. Kathy
Hughes is technically like the.
Speaker 2 (15:23):
Wasn't it It was Mumblium you.
Speaker 3 (15:27):
Better know.
Speaker 1 (15:28):
Yeah it was Mumlium and jamar La Martin And then
we got acquired by Urban One in twenty seventeen, I
want to say. And so the business side is, you know,
we report technically to Urban One, to Kathy Hughes. So
we are part of the Island Digital brand. So it's Bossip,
it's Madame Noir, It's News One, Cassius Global Grind and
(15:54):
Hello beautiful. There we go, okay, And so we're all
like interconnected. Some of the websites have ability to post
on one website, it pops up on the other. And
so the business of it is Urban One pays the
bill and we just try to stay out the way
and keep everyone happy. But yeah, we have a whole,
a whole legal department. Don't think a lot of people
(16:16):
don't realize that. So they'll be like, oh, why can't
you suppose this? And I'm like, so legal can yell
at me?
Speaker 2 (16:20):
Like no, thank you. We have legal. We have a
product team.
Speaker 1 (16:25):
They're the ones that design the website, make sure everything
is flowing you know, we have our upper cr level management.
Speaker 2 (16:32):
Shout out to Alis at MCGEVNA.
Speaker 1 (16:33):
That's like our big boss set out to Sam Steers,
also one of the bigger bosses. And yeah, so they
make sure everything run. I make sure everything runs on
boss it.
Speaker 3 (16:42):
Yeah, and how like, how large is your team at Bosses?
Speaker 1 (16:45):
Not big at all? We are small, but mighty. I
think we're down.
Speaker 2 (16:51):
To me y'all. Alex, Rebecca, Lex five now.
Speaker 3 (17:00):
Wow, y'all cranking all that out with five people? Five?
Speaker 1 (17:02):
And then we have our freelancers. Yeah, I will say
that we do have our freelancers. I'm my weekend team.
Shout out to my girls on the weekend staff. They
do a great job. Lex is over them. But yeah,
so weekend staff we have about four people and yeah,
and then so I guess nine.
Speaker 2 (17:19):
Total, Okay.
Speaker 3 (17:20):
And from a managing edder standpoint, you know, especially with
a site like Bossip, I mean I kind of think
about it even a little bit similar with butter right,
like you have to kind of have gotta have a
little bit of leeway, you know, y'all if people expect
y'all to kind of do a certain kind of thing.
But you still even though we have fun, though you
still got to be honest. You still got to talk
to truth, Like how do you kind of balance that? Yeah,
you know that push and pull between Like, look, we
want to show up, we got to cut through the noise,
(17:42):
we want to be relevant, but we also have a
journalistic responsibility still to to like tell the truth like
unlike some other places.
Speaker 2 (17:48):
Yes, one hundred percent.
Speaker 1 (17:50):
So for me, I tell staff all the time, like
from editing a story and I say something and someone
just puts something as fact, I'm like, well, how do you.
Speaker 3 (17:57):
Know that's true?
Speaker 2 (17:58):
Like who said that?
Speaker 1 (17:59):
Like you can't just throw something out there without like
any type of attribution. So it's like, according to ap
obviously associated press, it's going to be fact, you know.
So I just I think it's just big on citing
your sources and citing the correct sources, Like just because
it's on the internet doesn't mean it's true.
Speaker 2 (18:16):
We all.
Speaker 1 (18:19):
Shocker some people, you know, they're be like, oh I
read this somewhere and I read it on booboodafool dot com.
And I'm like, now, you know we cannot cite them
for this, So I am big on that. You know,
the last thing you want to do is get sued
or get like a defamation case or a cease and
desist because you just wanted to put something out there
that you saw on Twitter. I remember one year we
(18:40):
had a writer and she cited a random TikTok as
a source, like, according to this TikTok. It's not like
it's a verified TikTok, it's not like it's a journalists,
it's just a random TikTok. And she's like, yeah, according
to this TikTok of this random girl so and so
taleb did this.
Speaker 2 (18:56):
And I was like, girl, we can what.
Speaker 1 (18:57):
I was like, where did this come from? Or She'll
be like, oh I saw it on Lipstick Alley no
shade to lipstic Alley. But I was like, girl, no,
Like you can't do that. You know, we have to
think about it as we are a big brand, and honestly,
a lot of people could target us for a lawsuit
because they're like, oh, they got it, like, oh, well,
let's suit them. It could be five million other people
(19:18):
post about it. But you are a target because you
are at a bigger brand. So I'm like, you just
have to be smarter about it.
Speaker 3 (19:23):
Yeah again, Yeah, you have a certain level of responsibility.
You can have fun, yes, you know, but yeah, they
just you become a certain size and you do certain things.
I mean, I ain't as big as y'all, you know,
butter ain't as big as y'all. You know what I mean.
But yeah, you start to notice it, and you do
notice it. Like, Okay, look, we do have a certain
level of responsibility, and I know for us, there's always
been certain stuff that we stayed away from. Yeah, Like
(19:45):
my thing personally has always been like one, you know,
one we don't, we don't. I don't like to talk
about bad news. I don't. I don't say that things
don't exist. But I remember even you know, during like
even like during the pandemic and all that stuff was happening.
Like I got to a point it was after the
Rayshard Brooks thing happened. But I just like, look, I'm
not we're not posting anything about black men getting killed
(20:06):
by cops. I don't. I'm not not recognizing that it
doesn't happen. And I hope that people don't look at
us as like we're not being authentic. But like, what
I don't think people realize is for me personally in
the team, I was like I don't want to come
here and have to brainstorm content ideas to talk about this, right, Like,
I'm not in a rush. And also one thing I've
even had to realize because I didn't come from this
like media world, is I have friends and relationships with people,
(20:27):
and so you know, like I remember a big moment
also was when Javita Moore passed away, Like that was
a friend of mine, Like we have text messages together, right,
and so like I remember when she passed away. I
was like, you know how hard and difficult it was,
like go find a picture of her and have to
post it. And so I just kind of made a
call to be like, look, it's not that we don't
think that these things that bad things don't happen. And
obviously when things happen in culture, I mean we want
(20:49):
to talk about it and mention it. But yeah, just
in general, what I'm not going to do, at least
from a Butter standpoint, We're not going to stop what
we're doing and pull over and try to be the
first one to like spread some damage that brand.
Speaker 1 (21:00):
Like when I go to Better, I'm like, oh, it's
something fun. You know, we're gonna be talking about some
kind of like when you're like, okay, if it just
argue in the comments like.
Speaker 2 (21:09):
I like that.
Speaker 1 (21:10):
I love the lightness of it, and so I appreciate
that about y'all.
Speaker 3 (21:14):
Yeah, I mean, you know, you know, I look at
like I'm not a journalist, you know, like the team
we do a lot of good stuff. But even with
you and your background, I mean, you've done all this
stuff from you know, journalists and the TV and radio,
like you know, how you know, what are some of
the biggest differences, Like how did you kind of end
up on that path? Is that something you said you
always want to do radio, but now you've done so
much other stuff, right, Like is this how you saw
(21:35):
it going? Is it? Is it gone even further than that?
Speaker 2 (21:37):
Like, yeah, I don't know if I saw it particularly
gone this way.
Speaker 1 (21:41):
So I always tell the story when I was like,
inlet I say, third grade, I dressed up as like
Oprah Winfrey like one day because I just loved Oprah
like I wanted to be her. I wanted to be
exactly like her. That was always my goal and so
that always stuck with me for my career. I was like, well,
I'm gonna grow up and I'm not a talk show
and I'm gonna be like oph Win free and so
(22:02):
I was like a not so much. But I figured
out there are other jobs in media that could lead
to I almost went to Tennessee State to Oprah. I'm
glad I ended up at Hampton, but I almost went
to Tennessee State because of Oprah. So for me, the
path was always something media related.
Speaker 2 (22:19):
I can't brandon. I don't know how to do anything else.
Speaker 1 (22:23):
I'm serious, like, I can't do math, I cannot do science.
I don't think I've ever balanced an equation in my
life like this is this is me. I know I'm
doing what I'm supposed to do because God didn't give
me no other gifts.
Speaker 2 (22:34):
So this this gotta work, This gotta be it.
Speaker 3 (22:36):
No, you gotta make it. You gotta make it, make
it do. What to do is they say absolutely, how
do you think black media shapes storytelling? And like, what's
the importance of black media in your perspective?
Speaker 1 (22:46):
Yeah, you know, people don't like to give us credit,
but we are the trendsetters, you know.
Speaker 2 (22:51):
Black media.
Speaker 1 (22:53):
I don't know that we get the praise that we deserve.
I think one thing I've notice is that I think
in Hollywood, actors and actresses are noticing more how black
media has been treated, because I don't know if you've
heard those stories about how when you go on to
red carpet they put all the black media to the
very very end, and then by that time the talent
(23:16):
has been talking to so many people, they talk to E,
they talk to Extra Entertainment tonight. By the time they
get to the end of the carpet, they're exhausted and
it's time to go into the theater for their screening,
so they don't want to talk to us. So I
think black media is important because, for one, we tell
stories that might get ignored, right, like maybe we're talking
more about someone in Black Panther who is not Letitia right, right,
(23:38):
or maybe we're talking about someone who's in a movie
who wouldn't get that kind of spotlight that they deserve.
So I think black media is important for that because
we can celebrate us, celebrate our own and then you know,
we make things cool. Same thing I was saying before
with like the headlines, it works for the white celebrities too,
like they'll be in our dms, like hey, where's my headline?
(24:01):
I love you I've read you guys all the time.
Speaker 3 (24:03):
So yeah, now, well again, when you've gone out to
these events, like, what's like a moment that just like
sticks out to where you felt like, you know what
I made it, Like, I can't believe I'm here right
now with this moment.
Speaker 2 (24:14):
Oh Man, Brandon, what a great question.
Speaker 3 (24:20):
Because I'm sure you've talked to all kinds of interesting
people and there's just been moments again, whether it's even
if it's not something necessarily happened, like it's part of
you doing the job, just part of you being in
the space or connecting with somebody like that.
Speaker 2 (24:32):
We have a couple of moments that stand out.
Speaker 1 (24:35):
Well. I just feel like anytime I do an interview
and I feel like the celebrity is kind of surprised
at how well I do it, I'm like, ah, yeah,
I know, thanks, that's me. That's one of those moments.
I feel like I've had moments like that with like
Gabrielle Union years ago. She is awesome, or at least
(24:55):
her team was at the time with how they treated
the black media. Yeah, we did it the Saint Regis
Hotel and it was beautiful. We all we're sitting here
like this, like together like on a couch chatting.
Speaker 2 (25:08):
That was big.
Speaker 1 (25:10):
You know, anytime you get invited to sit down like
one on one with a celebrity like that or he
do like a junket and you know a lot of
times you don't get invited to certain junkets, but if
it's a junket where you feel like included and you
get to have like that moment, if like connection with
a celebrity one on one and they're like, oh, great questions,
it's like, yeah, okay, I know what I'm doing, like
(25:32):
I'm doing a good job.
Speaker 3 (25:33):
Yeah, it's interesting. I mean like there was this whole situation.
I don't know if you how much you've been tracking.
It's like been going on Lebron James lately. She's got
his whole beef with him and Steven A. Smith. Yes,
I don't know how real it is. That's a whole
different conversation, but like it was interesting watching you know
when he actually because you know, Lebron doesn't do like
a lot of in depth kind of.
Speaker 2 (25:49):
And it doesn't.
Speaker 3 (25:50):
Yeah, and he went on to the Pat McAfee show.
I did see that and I just thought it was interesting,
Like I was actually talking about I got Ray Daniels
about it, but I thought it was interesting because to
Ray's point, it was like that, it's cool you went
on that platform, but imagine if he would have went
on a black media platform.
Speaker 1 (26:04):
Yeah, somebody, I think it a Scotty Bean was asking
why he didn't do that. I'm like the pivot, I'm like,
why would you not talk to them about that?
Speaker 2 (26:11):
Yeah?
Speaker 3 (26:11):
Because one it would have it would have literally or
even even a smaller platform again, it could have literally
changed the trajectory of somebody's career. It's so true to
have that kind of conversation, right, So, I mean, it's
easy to go on the biggest, you know, megaphone and
talk about this stuff and say all these crazy things.
But the reality is, like I think even with celebrities
and everything else, like there's a lot of opportunity for
(26:32):
them to come to some of these other platforms. I'm
not I'm not gonna call them smaller, but like just
platforms they wouldn't necessarily go to. And it helps shine
light because again, it gives you all the opportunity to
like tell stories, and it also helps just validate all
the hardwork y'all are doing to know that, like this
person actually came over here and said, you not go
anywhere in the world, but.
Speaker 2 (26:48):
I'm coming on that to you. Yeah, no, that's true.
Speaker 1 (26:50):
That's like a lot of black press feels that way
when you see a celebrity and have like a baby
announcement or a marriage announcement, and they immediately go to
people no shady people because they do a great job.
But it's like, damn, you know what about the black Outlist.
You could have just broke it here with us, you know.
So it's good when you see like they go to
like Essence or they go like Ebony, but more often
than not, they're gonna go to like a big white publication.
Speaker 3 (27:11):
Yeah, we gotta we gotta do more about that, y'all.
Y'all need to come over here. May come holler at
Danny and all the who tell me they got they
got people. We've got people out here listening.
Speaker 2 (27:19):
They need them over here, exactly, exactly.
Speaker 3 (27:33):
So much about content now is around, like you know,
algorithms and engagement, Like how do you balance you know,
what you think that people want to hear versus like
what the culture needs to hear.
Speaker 2 (27:43):
That's a very good question. Yeah, it is.
Speaker 1 (27:45):
About algorithm, it's about engagement, it's about page used, time
on site, unique visitors, all these things that are like
factored into it. So we try to make sure we
have a blend of both. Right, So maybe you're gonna
get some thing a little more salacious, but then I'm
going to have Jah write up something about whatever that
(28:06):
Orange man is doing up in the White House, right
because you need to know what's going on here, and
maybe we're gonna put like a fun headline on it
to actually get you to read it and want to
engage with it. So you have to find ways to
make balance for it. That's something our bosses are very
big on. You know, if there's a big political story,
(28:27):
then everyone's supposed to kind of write about it, right,
not just news one where that's just their brand. So
it's just it's about finding a way to do both. So, yes,
we want to get this big story out because we're
in a lot of page views, like the Marvin SAP,
But then also we want to make sure that we're
giving you something else that you need as well.
Speaker 3 (28:47):
Okay, okay, you've interviewed everybody, done TV. Your byline is
all over the place, Like what haven't you done that
you still want to do?
Speaker 1 (29:00):
Oh, Brandon, I don't know what haven't I've done that
I want to do. I want to do more television
for sure, you know I would.
Speaker 2 (29:12):
I would love to.
Speaker 1 (29:15):
Do kind of a full time TV hosting gig, right,
Like in a perfect world, that would be like the
next step for me.
Speaker 2 (29:25):
That would be like ideal.
Speaker 1 (29:26):
I remember when I was in college, I was telling
my professor shout out to Van Door Williams. She didn't
like me, but that's a whole nother story, but I
was telling her.
Speaker 2 (29:35):
I was like, gosh, I wish I could be on
the view one day. And she was like she was wanted.
Speaker 1 (29:40):
She was very much so like an old school journalist,
print journalism, very much so like buy the book.
Speaker 2 (29:46):
And she was like I's just vapid and some waste
with what. She was so not into it.
Speaker 1 (29:50):
But I was like, that's kind of my vibe, Like
I would love to just sit talk a little bit
about current events, talk about entertainment, news and entertain this,
you know, interview the celebs, and like go from there.
Speaker 2 (29:58):
So that's one thing.
Speaker 3 (30:00):
What's some advice that you would you want to give
someone who wants to do what you do, but relevant
in today because again, like it's a different day and age,
and you know, again like everybody kind of has a
platform in a sense. But like if somebody want to
become the managing as an editor of a bossip like platform,
like what advice would you give them?
Speaker 1 (30:19):
Put your blinders on and stop worrying about what everyone
else is doing. Because I know it looks like you're
not winning, but if you are working in this media business,
you're winning.
Speaker 2 (30:30):
You're winning.
Speaker 1 (30:30):
It might take a little time to get to where
you want to be, and I feel like I was
talking to one of my writers, who's great. She graduated
from Hampton not too long ago. She's younger, she's in
her early twenties. She's like, I just feel like I'm
not doing it. No, I was like, you are actually
working in this business. You are working in this field.
Media is hard, it is. They don't prep people enough
(30:53):
for how difficult it is. Yes, it sucks.
Speaker 2 (30:56):
In the beginning.
Speaker 1 (30:57):
When I started out, I was unpaid, I was struggling.
Speaker 2 (31:01):
It was a struggle.
Speaker 1 (31:02):
But I was like, if you're really passionate about it,
it's gonna take some time. So I started in nine.
I didn't land at Boss until twenty fourteen. I had
other jobs. I did one, got laid off, was super
depressed after that, and then I got another job and
hated that one, and then landed here.
Speaker 3 (31:20):
Yeah, exactly.
Speaker 1 (31:21):
So it takes time, especially so if you are in
your early twenties and you are working, you're winning. You're
winning already. I know it doesn't feel like it. I
know you're like, oh, so and so is doing this.
I want to be just like you. It's gonna take time.
Media is not like other industries where it's like you
come out of college and you're making six figures and
you're doing this and ten thousand dollars signing bonus. You're
(31:42):
not gonna get that.
Speaker 2 (31:42):
I mean, maybe you will.
Speaker 1 (31:43):
I love it if you could, but it's probably not
gonna happen. You are winning, if you're working, you're winning.
Just stay the course.
Speaker 3 (31:50):
I like that. If you're working winning, If you're working
your winning. Yeah. We're in the space now where I
think it's always interesting when I talk to people. You know,
I'm a little older, I'm you know, forty something, barely barely.
I got a couple of grades at it, but I
like it.
Speaker 2 (32:03):
You know, it's wisdom.
Speaker 3 (32:04):
Ladies like it. But you know what I'm saying, Like
I always kind of notice that, like there are these
oh no, I want to call them, like moments that
people just they have like this imaginary timeline in their heads,
and you know, I kind of tell them it's like, look,
you can't gauge your life by somebody else's highlight reel.
Like for some reason, it's interesting, right, Like people are
like at twenty five, like, oh my god, it's like, look,
(32:25):
you compare yourself to Lebron exactly, Like, yes, I know
Lebron was making a hundred million dollars, but he's also
there's also one Lebron, you know what I mean. And again,
you can't sit here. And you know what I've what
I've learned is it's just it takes time. It takes time.
It takes you know, it takes consistency, and you got
to show up and people, there's no shortcuts to this thing,
(32:45):
like actually, you gotta do the work.
Speaker 2 (32:47):
You have to do the work.
Speaker 3 (32:48):
You got to lean in and yeah, I just wish
more people kind of understand that. To your point, like
if you if you just do the work, you work
with integrity and you know, I was like, I was
having this conversation with somebody too. It's like, I think
the luckiest people are the people that know what they
want to do early. Yep, you know, Like I mean,
I am insanely jealous of a ten year old that
(33:09):
knows he wants to, you know, start a business one day,
or he wants to be a managing editor or something
one day, or she wants to be a managing editor
one day, right, and like, because what that does it
gives you the ability to spend years and years working
on that thing. And you know, so I think again,
the sooner you can kind of figure out, even if
it's not what you want to do. I have a
friend of mine that says life is more about you know,
motion than direction.
Speaker 2 (33:29):
That's a good point.
Speaker 3 (33:30):
You know, you got to keep moving exactly. You got
to just keep kind of doing things and you know,
eventually you'll kind of figure out because you couldn't have
told me that this is what I'll be doing ten
years ago, exactly, you know, maybe a little bit. But again,
like it's just it's funny how things come together.
Speaker 2 (33:43):
Sometimes it works out. Yeah, this works out, that's just
what it is.
Speaker 3 (33:46):
So look, we call this show button nomics because it's
about how culture moves and how culture impacts business and
all that stuff. When you hear the word butter nomics,
what does that mean to you?
Speaker 1 (33:57):
Honestly that the nomics? I was like, are we gonna
talk about money?
Speaker 3 (34:00):
I mean, we can always talk about money.
Speaker 2 (34:02):
Let's not.
Speaker 1 (34:05):
It's not becaua really bad at it. Yeah, butter nomics.
I thought it was like about like culture and like
money and like making money, pushing like the culture forward.
Speaker 2 (34:17):
Yeah, is that it?
Speaker 3 (34:18):
Yeah, that's what you're doing.
Speaker 2 (34:19):
Oh yeah, well yeah, sure, you're pushing the Yeah.
Speaker 3 (34:22):
Is bossip not pushing the culture forward?
Speaker 2 (34:24):
We are pushing the culture forward?
Speaker 3 (34:25):
So you know what, because bossip is putting pushing the
culture forward. I did something a little different here.
Speaker 2 (34:31):
What did you do?
Speaker 3 (34:32):
I said, write me some headlines as if it was
bossip for this episode with Danny. So I'm gonna read
a couple here. I'm gonna read a couple of headlines,
and this is what we're gonna probably up titling this episode.
Speaker 2 (34:44):
Oh that's hilarious.
Speaker 3 (34:46):
Let me see what we got. Managing the mess and
the moves Danny Canada on Bossip, black culture, and building
media legacy. I don't like that one. No, No, don't
like that one. Yeah, Bossip's big boss. No, that's starting off.
But I told her, I said, I said, make it better.
Here we go. Okay, okay, okay. Let's see From Blogging
(35:07):
the Bag Securing Danny Canada on how to make the
gossip game pay bills a little bit, a little bit. Okay,
let's see, uh Danny Canada been New how Bossip's Queen
of Clapbags turned culture into a career. I will say this,
(35:28):
I like cleaning queen of clapbags.
Speaker 1 (35:29):
I don't know, I don't know if that's what you
clap bags, but I definitely like. I like culture into
a career culture.
Speaker 3 (35:36):
I like that. Okay. From Clicks to Clout the Coins,
Danny Canada's guide to the Business of Black Media Clicks.
Speaker 2 (35:45):
To Clout, I don't need it, honestly, honestly, don't. Hey,
that's funny.
Speaker 3 (35:51):
Post power and paychecks, How Danny Canada turned the tea
into a thriving career.
Speaker 2 (35:57):
I like that. I'm that's funny blogs.
Speaker 3 (36:04):
Brands and black girl brilliance. Danny Canada have been that
been that post that bossup been that.
Speaker 1 (36:12):
I love the vernacular. Wow, we're gonna remix it someway.
Speaker 3 (36:18):
Tell me, I mean any of those like directionally you
kind of feeling like just you.
Speaker 2 (36:21):
Know, I'm like the cultures. Yeah, the culture to a career.
I like that. I like And what was the thing
about the tea?
Speaker 3 (36:29):
Where was it like the turn tea into a thriving career.
Speaker 2 (36:33):
That's kind of cute, like Black Girl brilliance. Will take that.
Never mad about Black Girl Brilliance.
Speaker 3 (36:40):
Okay, all right, okay, we're getting somewhere, somewhere somewhere, all right, Well,
look dandy before we get out of here. I appreciate it, Like,
just let it in. Let the people know. How can
they learn more about you? How can they support what
you're doing and and what you are? How can they
how can they? Obviously everybody knows the boss.
Speaker 2 (36:56):
Shout out to Yes, Yes, shout out to my employer.
Speaker 1 (36:59):
I always say that we are at Bossip Official on Instagram,
at Bossip on Twitter, bossip dot com on the Internet.
You can follow me at I Am Danny Canada. It
is not Danna Kanata. A lot of people have been
calling me Danica lately, and I was like, I feel
like it looks like I am Danny Canada, but people
(37:20):
think it's Danica. I might put like a put something
in there to break it up. But Danny Canada d
A n I c A n A d A like
the country. No, I'm not from there. That's just my
last name. But yes, follow me on all your platforms.
Speaker 3 (37:33):
T take some tenacity. How Danny Canada brewed black culture
into a thriving career.
Speaker 2 (37:38):
Oh kind of like that.
Speaker 3 (37:39):
It's getting close, it's getting cold, it's.
Speaker 2 (37:42):
Getting closer, it's getting the vibe. It's getting the vibe.
Speaker 3 (37:45):
Okay, oh man ai wait, daddy, I appreciate you pulling up.
Speaker 2 (37:49):
I appreciate you. Oh, I appreciate you.
Speaker 1 (37:50):
Brand I was thinking, you know, I know we're trying
to wrap, but I was thinking. I was like, how
did I first meet Brandon? And I was like, I
have no idea, but I just met you and I
instantly liked. I was like, who is this be outside
a little where this is a good person.
Speaker 2 (38:04):
So thank you for having me.
Speaker 3 (38:05):
I appreciate it. Thank you so much. I appreciate you.
Congratulations on everything. Again, as a person who for a
long time was just on the sidelines and giving y'all
some of those clicks. It's an honor to have you here.
Thank you, congratulations on everything, and we can't wait to
see you know where all this goes.
Speaker 2 (38:19):
So thank you, friend, go be granted. Thank you friend,
trying to be like you.
Speaker 3 (38:23):
Oh man, Well, I appreciate you. And that's it, y'all.
That's the pod. We out. You've been listening to button
Nomics and I'm your hosts Brandon Butler. Got comments, feedback?
Want to be on the show. Send us an email
today at Hello at butternomics dot com. Butter Nomics is
producing in Atlanta, Georgia at iHeartMedia by Ksey Pegram, with
marketing support from Queen and Nikki. Music provided by mister Hanky.
(38:45):
If you haven't already, hit that subscribe button and never
missed an episode, and be sure to follow us on
all our social platforms at butter dot atl Listen to
buttteron Nomics on the iHeartRadio app, Apple Podcasts, or wherever
you get your podcasts.
Speaker 1 (39:00):
Count count Pump, count out
Host
Brandon Butler
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