June 19, 2025 ⢠41 mins
On this episode of Butternomics, our host, Brandon Butler, talks with Legendary Jerry Clark about what it really means to move culture behind the scenes. For more than 30 years, Jerry helped shape the sound and soul of Atlanta’s music scene—from street promo to artist development to city proclamations. They get into how the business has changed, what the new generation needs to understand, and why Jerry believes teaching is his next stage of impact.
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Speaker 1 (00:00):
You know when I used to say that l word,
that legacy work to my kids. I remember those times
that used to laugh at me, like Dad, you always
say that. I'm like, no, y'all don't realize how important
it is. If it was the end right now, God forbid.
I just want people to be like, hey, man, this
man he helped push it forward in this great city,
the city that influences everything and everybody worldwide, that I
(00:21):
had my hands and I had my footprint in trench
firmly intrenched and everything that's culturally right, and I guess
wrong about Atlanta.
Speaker 2 (00:34):
Here, everybody, welcome to another episode of Butter Tim. You host,
Brandon Butler. Found Incy your BUTTERYTL, And today we got
a legend. We got somebody legendary.
Speaker 1 (00:42):
Messtop legendary in the field, the one, the only Big
Jerry Clark aka Legendary Jerry, Sir? How you doing the one?
And know that I am great? I would think, Look,
we've been talking about me coming on this show for
a while when you first, and I just want to
tell you one thing. I appreciate you having me. Secondly,
(01:05):
I'm proud of you, man, because I remember you talking
about this a while ago and to see it to
come to fruition. That's dope, man, Hey, man, look, Jerry,
I appreciate it. No better person on the East Side
for Dan high Stone mind decay to do it. Couldn't
happen to nobody better, brother.
Speaker 2 (01:20):
Jerry Brother, I appreciate you, man. You know what, man,
I was. I was thinking back because I knew who
you were. Obviously, you know, everybody know Big Jerry Clark.
You ain't know who the hell I was.
Speaker 1 (01:31):
I didn't, so no, you know what. I actually went
and looked it up to be totally honest with you.
Normally I go on here and I pull up you know,
I pulled up matter of fact, this, I'm.
Speaker 2 (01:42):
Gonna read this first. I asked chat cheap et to
give me Jerry Clark's bio real quick. This is what
this what chat cheap et said about you.
Speaker 1 (01:49):
I'm okay, I want. I'm anxious to hear this.
Speaker 2 (01:52):
Jerry Clark, wildly known as Big Jerry Clark or Legendary Jerry,
is a long time figure in Atlanta's music scene. Originally
from Caigo, he made his mark in Atlanta starting in
the early nineties. He began as an intern at Relativity
Records and went on to hold senior roles at major
labels such as SOSO, Deaf Deaf Jam, Universal Music, where
(02:12):
he worked with artists like Killer Mike, GZ, Bone, Thugs
and Harmony, eight Ball, MJG, three six, Mafia, and many more.
In addition to his industry work, Jerry Clark hosts the
story Time with Legendary Jerry podcast, produced in partnership with
iHeart Podcast, and the show features conversations with Southern rap artists, executives,
and many more offered insights on the games evolution. Clark
(02:34):
is also is also involved in education, serving as a
professor at Clarke Atlanta University. His contributions to Atlanta's culture
have been recognized with an official Legendary Jerry Clark Day
declared by the city. I didn't know they named Park
Atlanta University after you just.
Speaker 1 (02:49):
Start that sound good? Thank you, Chad GB did. Thank
you for RENA because I'm saying here it was probably
mostly correct. Well, I know there's a lot that it
could have probably put in there, man, you know, but
it was that sounded pretty good. Damn. What we need
to tell my man daddy, y'all, but y'all create a
home y'all did. When y'all laid now, y'all ain't know
y'all was creating it. They did something. Now, what I
(03:10):
did is I went back because I said, you know,
when you first hit me, I remember now now and
I'm thinking back when I first hit you. I hit
you on Butter.
Speaker 2 (03:17):
I was starting this thing called butter ATL and I
remember Ryan Cameron would always talk about.
Speaker 1 (03:23):
Big Jerry Clark. And so one day I just out
was in blue. I was like, you go to Jesus.
Speaker 2 (03:30):
I said, you know, I just literally I just reached
out cold dim. I remember it was like, yo, man,
whoop the woop. Name is Brandon building this thing?
Speaker 1 (03:38):
You hit me back? He was like, yeah, I love
the connects. I sent you an email. Let me read
you the email that I sent you. I went and
found it. This email was sent on April twenty second,
twenty nineteen, right after my birthday. Right after my birthday.
Speaker 2 (03:49):
Hi Jerry, nice to meet you. My name is Brandon
Butler and I'm the executive director for butter ATL. I
received your email vr DM would love to connect with you.
My goal was to build Butter into a platform to
show some CRUs that people in Atlanta can create and
tell their own stories. I've been around Atlanta my whole life,
like working in radio, TV, and we'd love to chat
about how we could potentially work together. If you like
(04:10):
to connect, please let me know. And you actually hit
me back, I mean, and you was like great to meet,
yourse litt let's set something up.
Speaker 1 (04:16):
And I remember you came to my office. I sure did.
I remember.
Speaker 2 (04:18):
We chopped it up and we've been building ever since then.
Then that was six damn years ago. Damn just off
a DM, just off a DM.
Speaker 1 (04:27):
Whoa. And look, let me tell you when you when
you first hit me. And you can attest to this
because I told you this in person. When I came
and met you, I was so blown away with some
of the things that you were doing with butter atl Man.
I was like, bro, remember, I was like, you got
some dope shit going on, man, and the masses they
need to know. Yeah, they need to know. So to
(04:48):
see you in those six years and what you created,
and hey man, it's once again I got to give
your props and kudos to you because hey, bro, you
created some shit. Man. Hey man, I appreciate it. Man,
you create this wine. I'm glad I was able, you know,
put a little, you know, a little little something into
the ship, you know what I mean, just off of DM.
Just the ladies, y'all hear that. Y'all better reply back
(05:12):
to not for me, I'm saying, but y'all already ply back.
Speaker 2 (05:14):
You never know, you don't know what happened in that DM. Jerry,
look man, look obviously, bre You've been around the scene, yeah,
for a long time, you know, working in Atlanta, just
helping build a lot of the culture and a lot
of the music scene. It just so much like what
do you remember most when you kind of think back
to the nineties and what you thought, like, what was
that energy like in Atlanta?
Speaker 1 (05:35):
Mm hm, I'm sitting here thinking about I miss it, right,
and I missed that energy. I missed the camaraderie of
Atlanta during those days when you had Dallas Sauceton and
the JDS and Damn Little Face Records and what Rico
A way rest in peace to my brother Rico and
what the just the whole energy of the city and
(05:57):
you could just feel something special brewing. You could feel
it brewing. I remember going to an album release party
for Goodie Mob and this was at the outcast had
popped and you know, and just seeing all these different
you know, and then and like I say that, I've
told people this all the time, Like when I saw
Dallas Dallas, I don't think Dallas Austin gets enough props
(06:18):
and respect for what he's you know, the lane that
he helped create early with him and ABC and being.
I mean cause the first time I met Madonna and
and folks like that was was through Dallas, like come
on back like so to see what he was doing
from a production standpoint and with his label, with Rowdy
(06:41):
and the executives that came from there. And then like
I said, with JD and LA and Babyface, what they did, Man,
it was the energy was Oh man, I miss it, Man,
I miss it in that energy state. And I'm not
I'm not saying we still don't have that that type
energy in the city, but Brian and it's it's something
to missing. Now, Yeah, there's something missing, and I can't
(07:03):
pinpoint exactly what it is, but it's missing. But it
was nothing like nothing like that night. And then just
overall the music in the South and the and just
across the country, I felt like was the heyday of
like I hear a lot of people say, Man, nineties
R and B was untouched. It was it was it
was just something about that time. But being here in
(07:24):
this city it was special. Man, it was a special time.
And Man, I'm sitting here reminiscing. Man, you got me,
but I knew coming on buttonmics it was go. I
was Man, I miss it, man.
Speaker 2 (07:36):
And man, look it's interesting too because get to your point, like,
there were so many things that happened during that time.
There were so many people that created you know, I
call it kind of like the soundtrack of a lot
of our lives.
Speaker 1 (07:46):
You know.
Speaker 2 (07:46):
I remember, you know, I had one of my first jobs,
and I you know, I used to ride the bus
and I remember listening to that uh that Goodie Mob
thought process on tape, you know what I'm saying, Like,
I remember.
Speaker 1 (07:56):
Been a soul ful albums, one of the greatest albums over.
Speaker 2 (07:59):
I remember, I remember I bought the Outcast first single,
Player's Ball, the single. You know what I'm saying, When
you sell singles on tape, I got that thing from
Blockbuster Music, you know what I mean, And like was
bumping that stuff and that's why I became exposed outcasts,
and I just think about all these moments and so
(08:19):
with you again, just kind of being around during that time.
Speaker 1 (08:21):
But I think it was also really interesting though.
Speaker 2 (08:22):
It was like you didn't make music though you were
in the business, but you still build relationships, Like how
did you kind of carve out a lane for yourself
while all this amazing stuff was going on, Because in
the midst of it, I mean, it was dope, but
I don't think even looking at that moment, maybe nobody
knew how big and how influential really was going to be.
Speaker 1 (08:39):
We didn't realize at the time when we were in it.
But the piggyback off something you just said. And I
stressed this to people all the time, people coming up
in the business, my students at CAU, at Kennesaus State,
my children. It's all about relationships, building relationships. And the
(09:00):
way I came into the business was that the lowest
lowest lowest on the totem pole, which was street promotions.
M But and for those who don't know street promotions,
we were the ones the hand to hand giving out
snippet tapes and we were in the clubs giving vinyl
to the DJs. We were giving our flyers, hand and
hand of the clubs. We was that we were that
(09:21):
guerrilla marketing aspect of the industry. And I am grateful
that I came in on that end because I was
able to learn so much. Because you think about street
promoters we had We had to talk to retailers, which
is now obsolete. We had to go in and talk
to the Jazz of the ear Wax and the jay
and the Tobagos of the world. You know, we had
(09:43):
to go develop those relationships. Being at radio, which was
you know here in Atlanta, it wasn't really no wrap
until it was played after you know, six o'clock. Yeah, so,
but you know, we had w RFG and we had
Georgia State Radio that was breaking a lot of records.
So it al was about establishing those relationships. And like
(10:08):
I say, even though it was the lowest on the
totem pole, coming up through the street promotion ranks is
where I really was able to establish my name, my face,
and who I was on the scene early. And think
about it, the timing couldn't have been more perfect, because
you talk about early mid nineties here in Atlanta, as
our scene was starting to take off here. I am
(10:30):
giving our flyers and mixtapes for Bone Thugs and Harmony
and Easy E and Fat Joe and the Beating Uts,
you know, Relativity, Rufles. Yeah, So the timing, it couldn't
have been better for me as far as coming in
the industry and then it's something funny. And this is
kind of off subject a little bit, but I remember
(10:51):
there was a Bone Thugs tour that I was on,
and we all know how big Bone Thugs was at
that time. An Outcast was opening up. They were to
open and act on tour, and I remember here in Atlanta.
Here in Atlanta, Outcast was performing. They was opening up,
(11:12):
and Folks was throwing we was handing out snippet tapes
and cats while they was performing, was throwing the tapes,
throwing them like, man, this country as she get this
bullshit out of here and now look rock and roll
Hall of Fame, Rock and Roll Hall of Fame, bro
And that was going on here in at last, So
that goes to show you at first there was, you know,
(11:37):
a lack of love for arguably the greatest rap group
of all the time here in this city. I'll never
forget man Brandon. Folks was throwing those throwing snippet tape
mate this country as shit.
Speaker 2 (11:50):
It's crazy too, because that was like really you know,
yeah kind of in the heyday of like Northern rapp
and yeah, you know, I always kind of joke and say,
like everybody you know from North Carolina, I thought they
were from New York, you know what I'm saying, A
thought that was and running around and you know, you
had all the all the different groups out of the year.
And even then, like at the same time too, the
West Coast was kind of bubbling and popping, and so
(12:12):
people didn't really know what kind of understand what this
new Southern sound was.
Speaker 1 (12:16):
I remember when Hot, well it was Hot ninety seven five,
when when they first came on the scene. It took
for folks like big Oomp and Oop Camp and them
to like really be like, yo, bro, y'all this the
A man, y'all. It sounded like some New York ship.
Speaker 2 (12:28):
Man.
Speaker 1 (12:29):
It was like a New York state, which, in their defense,
I mean, that was what was. You know, like you
say New York and then you know, snooping all the
West coasts. But here in the A, We're like hold
on now, man, I mean, you know, because at that
time when they came on the scene, when they when
the station launched, I mean, you know, organized noise, goodie mob,
outcast and JD. They was already doing their things. So
(12:51):
you got to open them like we independent, man, like
we come on, man, loosen y'all, gott to loosen up.
And then I remember when Hot finally started embracing a
lot of the Southern y But at first they would
sound like some New York. Yeah.
Speaker 2 (13:03):
I remember when Hot dropped though they literally played music
like NonStop. There were no commercials. Yeah, the majority of
some New York Yeah, New York stuff. You know what
I'm saying, maybe get a mix here and there. And
then slowly but surely started getting personalities on that as
far as interesting too, like watching getting like the Chris
Love of Lovers and like you know all those It
became Ludacris now like all these people that came through.
Speaker 1 (13:22):
They created them. Yeah, shot the Nabs too. Man.
Speaker 2 (13:25):
I was talking to him the other day, man, like,
look you with all these artists and you've seen these
people kind of come up, Like, what do you think
is the the common thread that you've seen great artists
become like great brands.
Speaker 1 (13:37):
I look at the artists, and you mean just from Atlanta.
Speaker 2 (13:40):
Just perierod this in general, like especially with the ones
you've worked because you've been so close to them and
you've seen.
Speaker 1 (13:44):
Recreating and re inventing themselves and not just staying in
one space in one lane like I mean. Of course,
we saw Andre three thousand recently at the met Gallop,
and I'm just gonna use him as an example or
how he is constantly recreating himself and even with like
(14:06):
my friend, my homie Killer Mike another he recreated himself
from the beginning when I first met him and he
was signed to Quemini Records, to going from that to
being Run the Jewels to I mean, constantly reinventing and
recreating themselves is a must for your brand, you know,
(14:27):
and your cache to constantly grow and blow. Like I say,
I'm I'm gonna stay on to kill a Mike. Then
he he's the probably the greatest and best example of that.
I mean, if you look at look at what Killer
has done man from the Pledge of Allegiance mixtapes to
a monster Monster Run the Jewels is going out with
(14:48):
wul Tang class and then Killer comes back and does
a solo album and wins three Grammars for that. Come on, man,
come on, he needs to do a master class on
how to stay relevant and reinvent and recreate yourself over
the years. What's the story? Because look, we all know
(15:21):
about story time when.
Speaker 2 (15:22):
They're legendary, jam come on, Brandon, what's the story brand,
industry and just Atlanta that people maybe don't know but
should that you can talk about that.
Speaker 1 (15:32):
I know some stuff you can't talk about. That's such
a I mean, you know what one story, man, I mean,
I'll take more than one. They ally, they all have
been told bro over that they all have been told man,
like the backstage is at birthday bashed with Tip and
(15:52):
little Flip and you know, with Goodie mind bringing out
past de Troy and uh, you know, it's it's been
an interesting joy. I will say this though, and this,
and actually I've told this story. Maybe I have a
little bit a little bit. And I just saw Gezi
recently because we both shout out to TA Atlanta Airport
(16:14):
and Monica Coleman and a market and staff at Hartsville
Jackson for making myself and Geezi ambassadors with DC young
Flyer Shan I leave some great people zag Wallace the
screen I plugged that. Come on, man, can I be
on my ship too? No? But at one point, you know,
(16:36):
Jeezi was was banned from radio. He talked about it
on the Tropodie mix tape and he talked about it,
and I've talked about it a little bit as well.
And just to be able to be influential in getting
that band lifted was something special for me because the
late Great Shakir Stewart, who eventually brought me in to
(16:58):
be vice president of the Social Death Island Side when
he was at death Jam was really really stressing because
he assigned Jesus and did that deal. And of course
we know Jeezi was hot as an understatement as far
as the movement that Trappa Dye had created in the streets.
But Shakir, the Late Great Shakiir Steward called me and
(17:19):
was like, hey, bro, you know la reading' with that
not being on the radio ship? Man? What we got? Like?
What we you know? Come on man, you know he
a corporate guy. He like, while we in the radio
from from a big conglomerate like Radio One. And it
all happened because BMF had dropped that money Floyd helicopter
(17:39):
and dropped that money a birthday bash out of Lakewood Amphitheater,
and uh, somebody got hurt. And of course anything associated
with bmf with it at that time. They you know,
they said Jesus was associated. So they was like, but
to say all that, to say to get that band
lifted with special And I remember when Curious Stewart we
(18:01):
had the conversation. We met at Whole Foods. It was
me Jerry Smoking Bee, who was the program director at
the time, who really deserves a lot when I tell you, Brandon,
he deserves a lot of props for a really pushing
at Lina scene and breaking a lot of these artists
(18:22):
and records during that time in the early two thousand,
Jerry Smoking b. But anyway, it was me, Jerry Smoking Bee,
Kiki b Coach k and Jeez and we met at
Whole Foods across some Pops over there points across some
pops City Market, and we talked for hours to the
(18:44):
I mean to the point where they were closed. They
had closed. They was in there cleaning the floors and
we still was talking and we all talked as grown men,
and the band was lifted. Jerry Smoking Bee left that
meeting and went back to the people he needed to
speak with at Radio one, and that band was lifted
all to the races and like I said, once again
(19:07):
with Shakira Stewart, who was one of the biggest executives
at Depth JAM at the time, was highly relieved and
like okay, But just for me to have my hands
involved in that, that was something special over the years
that I looked back on and say, that was you
know that that was something I'm glad I had my
(19:29):
hands involved to being to get that Jeezy the Snowman
band lifted from Radio. Yeah, I can't ban a Snowman.
I remember a band of Snowman, but that that motherfucker
was banned for a hot minute. But he was the
hot boy. And let me tell you, Trap to Dye
I've never seen I've only seen like two three movements
like that in my whole career. One was the chronic.
(19:49):
I mean, it was so hot in the streets, Uh,
TRAPI dye this moment. I remember that, that was the moment.
It was everywhere and you know, I can't go nowhere
Brandon without the raw report. Yeah, mixtapes and DVDs coming out.
Speaker 2 (20:03):
It was a different time back then too, because again
right now, especially like music is so easy to access,
I kind of think back on that, like you had
to kind of go through a little bit to geinst
some of that stuff.
Speaker 1 (20:13):
You know, you had to get up and go to
the store. Just ain't having no phone you just come
and click on. Yeah, you had, so it makes it
even more Like I was just telling somebody recently, I
was like, these folks like DMX had two releases in
one year, and they both was like number one I believe,
Like I know one I'm sold like eight hundred thousand
(20:34):
first week another one the other one. So in the
same calendar year, Bro, these were people did. It's just
one of those downloads on the phone. That's what people
going into retail stores purchasing your CD. Come on, bro,
eight hundred thousand first week brow, Yeah he had two.
D X had two albums released in the same year
(20:54):
that sold like that. It's crazy going into retail store.
They're talking about stream going on the super say go
on into dbs. Yeah, now, yeah, Who's.
Speaker 2 (21:04):
It's funny that you mentioned Jerry smoking Bee because again
I remember Jerry smoking Bee and all these folks and
just who's somebody again it was kind of behind the
scenes and in the music space, like you talked about,
he doesn't get he didn't get like the credit that
he probably deserves. Like, who's some other people like that
that really are behind the scenes and helping shape a
land of music scenes that you kind of saw from
your point of spectrum.
Speaker 1 (21:24):
There's somebody that that I feel doesn't get the proper
respect and the props as far as setting Atlanta on
the trajectory to be what it is. And I mentioned
his name earlier, and that's big on. Okay, that's big
on because we talk about all that, we talk about
the Tony Draper's, we talk about the Jay Prince's, we
(21:47):
talk about the Luther Campbell's, and even when we talk
about Atlanta, you know what we talked about earlier with
JD Organized, Noise Dallas, you know all those guys La
and Babyface, but none of of that that Big Ounc
and ONK Camp was doing it on an independent here
in the A And then it needs to be it
(22:08):
needs to be talked about more of what the camp contributed,
what Big Unk contributed. This dude had retail stories, bro, Yeah,
he had mixtapes, his DJs was all over the place.
Shout out to Jelly, Voodoo Mante all those guys. They
were really really the ship here in the city. Man,
whether he was on the east side, whether he was
(22:28):
on the west side. I mean, come on, man, that
third world Yeah, third world. Barnards represented big own. But
but then once again, we talk about being independent and
being in business for yourself, and he had the blueprint
for that here in this city. Like I said, I
get mad respects to it because I watched wive House
(22:49):
with Tony Draper, I watched I watched master p and
then with no limit of course bird Man and Shlim
and them. But here in the A with what Big
Ounc and the on Camp Die has done, they deserve
way more credit and way more props. Man.
Speaker 2 (23:06):
It's interesting because yeah, when you think about it, like
you think about kind of like the different sounds that
came out of these different camps and stuff like that.
You know, like in Camp had a sound was it was.
Speaker 1 (23:22):
Yeah, I mean, the they definitely should get more proper.
They never had the commercial success because they had that
real you know, that real a line of gutter ship,
you know, but definitely Big On man, Yeah, and he's
just a great dude too. Man. He's he's not just
a great he's a great business man. He's just a
good dude. And then you notice how that and then
(23:42):
we talk about longevity. They're still around, Mante, still producing
hit records, Jelly still, they're still doing it. Man, is
still relevant, man, And that's hard to do. That, that's hard.
That's a good call out.
Speaker 2 (23:55):
I mean again, there's definitely somebody who I can speak
for myself as a person that you to.
Speaker 1 (24:00):
I used to install car speakers.
Speaker 2 (24:03):
When I was in high school, so let me tell you, Yeah,
most of that stuff that we was playing was definitely camp. Yeah,
you know, we love the bass music, you know what
I mean. Again, I know that came from like places
like Miami and stuff, but they made a sound.
Speaker 1 (24:14):
It sounded like Atlanta. And then of course, you know
there's another person, I mean, like myself, who was making
a lot happen behind the scenes. And I just want
to say rest in peace to Clay Evans because Clay,
you know, like myself, we we're always behind the scenes,
so we don't usually get the we don't get the props,
you know. But Clay, I watched him make a lot,
(24:36):
a lot of things happen. Man, So he's another person
that you know, rest in peace to Clay. But he
made a lot of shit happen, and he was very
influential in what Atlanta, what Atlanta has done and what
has become.
Speaker 2 (24:51):
Is that one of the reasons why you started the
lyric the Storytime Listener Jerry podcast, because he wanted to
make sure that you gave it had a chance to
kind of give some of these people these flowers and
tell some of these stories.
Speaker 1 (25:00):
That's exactly why I started the podcast, because you know,
it's it's people like you know, like I said, Clay Evans,
and there's a lot of other people I can name,
you know that's been behind the scenes. The Shanti Dass,
the Sherry Riley's, people like that that have made things
the Michael Blue Williams that have made things happen and
make things shake. And we don't get the we don't
(25:22):
get the we don't get the proper, which is cool,
Like you know, I'm fine, you know, even with you know,
Shakir Stewart and he he was very influential in my
personal and professional life with the things that he helped
may happen and you know. That was one of the
main things when I was just driving one day. This
(25:44):
is when I first, you know, came home from I
had to take a vacation for a minute, uh the
short vacation, and I was like, I want to start
this podcast. And it was people like Shakir think my
thoughts about him about how you know, tell your story,
(26:06):
you know, tell your narrative. And then you know, we
mentioned Nabs early Naves was another person like, man, tell
your story, man, and I like the way he tells
his He's not shy about it, and I love it
because Navs has had a lot to do with the
success of this city. So it's people like that. But
I don't think I've ever said this anywhere on camera
or anything. But the person who told me to do
(26:29):
a podcast, you go bug out. It was a DJ drama. Okay.
I was over at Main Street one day and I
was like, hey, man, when I come back from this vacation,
spot man, you know, I want to recreate myself and
do some other things. And he was like, man, you
should do a podcast. And I knew what a podcast was,
(26:51):
but I didn't. Of course, I knew Cactus Jack, who
was the Trailblazer for all this kill It I knew,
but I didn't. I was like, Okay, I'm know Terestra Radio,
I know how that works. But he was like, man
with the stories and the relationships and all that. And
this was twenty fifteen. He was like, you should do
a podcast, So shout out to DJ Drama. He put
(27:13):
the batteries in my back to to do story time
with legendary j.
Speaker 2 (27:29):
Let me ask you, man, You've mentioned a lot of
people that have been instrumental, but who are some of
the women that helped meet Atlanta what it is today,
especially for a music scene.
Speaker 1 (27:40):
Well, I'm going to say the biggest woman influential influence
on me has been Sherry Riley. Okay, doctor Sherry Riley.
She has written books, she has, but before she became
a well known author and a life changing person, she
(28:05):
was in the music business. She was an executive at
the Face Records all that, but she was very instrumental
in putting me in positions in the music business to win.
She was the one who called me to come work
with Big Boy and erect Fix thousands, to come run
the promotion's arm of Aquimina that became Purple Ribbond Recors.
(28:28):
It was Sherry Riley and not just that, but there's
so many opportunities over the years, and we're like family
because she's cool with my aunt and uncle. But she
has been so influential on my career. Then I watched
people like Shanta Shoestring docs who we both came up saying.
So it's been you know here in Atlanta, but across
(28:49):
the board, just women that have made things happen, you know,
and that Dina Marts like people like that. Man, who
like I say, once again, people behind the scenes don't
get that. We don't get that. Yeah, you know, but
we make a lot of things happen. We push buttons.
But I'm gonna say again, Sherry Riley for me, who
(29:10):
she has probably more than anybody in the industry, She's
put me in more positions to win. Yeah. Man, women, Look,
the women run run things behind the scenes. Shit, especially
in this city, especially in this city. Yeah.
Speaker 2 (29:23):
Look, man, now they got you over at Clark Atlanta.
You over there, you're teaching. You know what I'm saying.
I thought, again, I thought it was named after you.
For a minute there, I thought it was maybe, you know,
maybe might be in negotiations or whatever.
Speaker 1 (29:35):
Right that to kind of get all the paper one
day a one day. But what do you what do you.
Speaker 2 (29:39):
Poured into those students over there now that you wish
you had learned when you got started. Well, first of all,
those students have poured into me. I told them on
the last day classes that there were days where maybe
a life had been life. And when I walked into
that classroom, man, it just made me f a certain
(30:01):
way to uplift my spirits. But me and my co
instructor Brian Calhoun and Keith Perisi, we tell them all
the time that we wish we had a class like
fundamentals of the music business. But they're taking especially coming
from three people like us that have seen it all
(30:23):
in this business, and now we're able to take our
experiences and our knowledge and pour it into them.
Speaker 1 (30:29):
We didn't have that. We didn't have that. It was
like we in turn, but it was like, all right,
put you off into the defense. Go ahead, that's how
you figured it out, Hey, you go swim and seek. Yeah. So,
but it's been such an amazing journey to wrap up
this first semester. I mean, just the feedback from the
(30:50):
students and the relationships and knowing that we are creating
the next wave of executives to come out of this city. Uh,
is really a great feeling because that's what they are.
And I and I told doctor French, the president of
Clark this when we first sat down and talked about
(31:11):
coming over to the school and bringing this course. Is
that and this is no no dish to any other
schools and universities. But CAU has put out more entertainment
and music executives and any other school. I mean, of
course you got hired more house and put out, but
c AU, man, you look at I mean they put
out some put out some executives. Bro. We can sit
(31:34):
here right now, name about twenty five legacy over there. Yeah,
and we can. We can see it like for real.
And that's that's easily and we're not and that ain't
even count that the creatives, the other creatives, but just overall,
so it's only right that you know this class is
at CAU, and I'll say it again, creating the next
(31:55):
wave and the next generation of superstar executives from the
business standpoint, and I'm happy to be over there being
able to contribute to that.
Speaker 2 (32:05):
How do you define legacy especially now right, Like, I'm
sure you know that's probably changed over the years, Like
from what you used to chase what you chase now,
Like how do you kind of look at your legacy
and what you want to you know, leave your mark
on again the industry in Atlanta as Oh.
Speaker 1 (32:20):
That's a good question, God Willing. I got a lot
of time left and a lot more to contribute. But
you know when I used to say that l word,
that legacy word to my kids, I remember those times
that used to laugh at me, Like Dad, you always
say that. I'm like, no, y'all don't realize how important
it is, how important your legacy is and the people
you affect. And I'm still writing my book and I
(32:41):
still have, like I said, God Willing, a lot of
chapters left. But I want to, you know, if it
was the end right now, God forbid, I just want
people to be like, hey, man, this man he really
helped from a cultural standpoint, and a lot of people personally,
but from a cultural standpoint, he helped push it forward
(33:03):
in this great city, the city that influences everything and
everybody worldwide. That I had my hands and I had
my footprint, Uh entrench firmly intrenched and everything that's culturally right,
and I guess wrong about Atlanta, about the culture overall
(33:23):
that I was heavily involved and I contributed to it.
And then people could look at my three seeds, my
three kids and be like, hey, your dad was I
was a solid dude that you know personally and professionally.
That's it. But I got a lot of chapters left.
And when you come up to escalated the airport branding,
see how I said, Man, that's that's a goal for
(33:47):
me one day. Man that stop bro brod Butter not
look look Butter nomics. You are Bro. It's so much
that you can make happen that I can't in this city.
And man, and that's a great thing man. Like I
told you at the beginning of the show, Man, it's
just to watch you move on the things you've done. Man,
(34:08):
Like we could joke around and talk a lot of talk,
a lot of shit, but you you've done some great things.
I just want to tell you again, I'm proud of you. Man,
how you move. This podcast is dope. I wish I
can get missed studio like that can get with a
screen like that.
Speaker 2 (34:20):
I'm sure you know a couple of people, Man, in
this building, I'm not sure you know, a couple of people.
Speaker 1 (34:24):
Story time would be legendary.
Speaker 2 (34:26):
Jerry, hey man, Look, you know one thing I can
honestly say, oh Jerry, is like again, ever since I
first connected with you, Bro, you've been open and honest
and authentic. You welcome me. You didn't have any reason to,
but you were like, Yo, what can I do? How
can I be helpful? But what I also notice is
that every time I've been around you and I've seen
you like have like major accomplishments. I remember again, like
(34:46):
when you got your proclamation from the city was huge.
You know, it was at your birthday party, Like I
just see the people that show up for you, you know,
Like I was kind of was kind of joking before, like, Bro,
you had Brian mckelcox and Frank ski d and your
birthday party.
Speaker 1 (35:01):
Like yeah, I was telling somebody, I was like, do
you understand who that is over there in that booth
right there? Ye?
Speaker 2 (35:07):
Legend not to mention the people that are just like
walking around and just showing you love, and it's just
you know, again, I think that just kind of speaks
to your point out like legacy and relationships right, because
Atlanta is a very small, big city it is and
you know, a very territory, very click right, and you
got people of that caliber showing up to support you
(35:29):
and showing love.
Speaker 1 (35:30):
I think it just speaks to the market because, like
I said, I was you know, I was joking, but
I was definitely serious that it bugs me out there.
Every year I throw my birthday party that that many
amount of people come out to show me love and respect.
And you know, to go back to what you mentioned.
When I got my proclamation, the mayor came out and
(35:52):
and Michael Paul to give me my proclamation, and somebody
said you had the current mayor, you had the previous mayor.
It was about five six judges in the house. And
it bugged me out. Brandon, I said, damn I did.
It was like you had center this day. It was
all and I was like, yeah, you know it. I
had to sit back and reflect. Like these folks came
(36:15):
out for a little video, Jerry Clark, I mean, not
trying to diminish my but I'm like coming out for me,
like you just said, my birthday party it was it
was pagnant, Probably three hundred people that got turned away.
Oh I know, I know, I saw it. I was there.
So you know, God continues to bless me. And it's
all God, because you know, we all have our storms
(36:37):
and we all go through our things, but you know,
for Him to continue to reign favor and bless us
down on my life and put me in positions to
win and to be healthy mentally fizzledly and to be
in Hartsville Jackson Airport when one hundred and ten million
people a year can see my face, that's all God. Man.
(36:59):
I'm all man. No matter what, God keeps blessing me.
And I and I'm I'm, I'm here and I'm alive,
and like I say, God will and I got several
more chapters to contribute to this legacy of mine that
I want to leave.
Speaker 2 (37:13):
And then it's it's a legendary legacy and we appreciate.
Before we get out of here, let me ask you,
if you had the ability to write a message on
every studio, every classroom, every boardroom in Atlanta, a message
from from Big Jerry Clark, Legendary Jerry Clark.
Speaker 1 (37:31):
What message you leave on on those walls? Cultivate, cultivate
and nourish relationships it's all about great relationships at the
end of the day. That's what I would put. And
(37:51):
I remember writing out on the on the board at
CEU in the class one day so early in the semester,
it's all about relationships. Cultivate neurs, pour into great relationships.
That's what I write. That's what I ran on the board,
and I did it, and if I had to do
(38:13):
it today, that's what I would do. That's what it's about, man,
And you know that, look how we look, how we
came here. Absolutely, I could have been on some man,
I don't know this ne who this mother? But I
didn't because I understood and I saw what you were doing.
And a lot of times as people, we don't see hit.
We all about the now what are you doing now? Okay,
bud at okay, Yeah, oh it looked cool. You got something. Yeah,
(38:35):
all right, that's cool. But I knew and then when
I met you and I and I saw and you know,
I'm all about energy and spirit, and I was like, oh,
this this is a solid dude. He's going to win
everything here that he's doing, He's going to win because
you you ain't. You ain't have all. It wasn't no
like bullshit, asshole shit to you. So that's why I'm
glad that I came out and met you. And like
(38:56):
I say, and it just once again, it started from
in a relationship and we hear Buttonomics one of the
best podcasts in the world. Y'all, make sure y'all tune
in every however, every week, every time, every week, every
time it drops but of Nomics. Man, make sure y'all
y'all tune in because this is a great podcast. I
(39:17):
love it, Man, I appreciate you having me on.
Speaker 2 (39:19):
Hey, Jerry, I appreciate you pulled up man. Like I said, Man,
I appreciate the support since day one. It's it's been
an honor to be you know, come along with you
on this part of the journey and see what you've
been building. And just again, man, my black T shirt
T shirt up here for me, I got hold on
my black tea is a little tight little way.
Speaker 1 (39:39):
I gotta get get my summers. You gotta get you
know what I'm saying. Go take some ozepicas off, can
cover these pals off, pimp Look.
Speaker 2 (39:46):
Man, Jerry, Man, I appreciate you. Man, I know you
could definitely be you can be anywhere.
Speaker 1 (39:49):
Up here, but you pulled up to us and we
can talk now that week well you know, we got
so we could talk another about Atlanta and this and
the culture. But we could talk for another hour. Man,
So much stuff we can talk about. But I appreciate
you having me. Man.
Speaker 2 (40:01):
This is dope, absolutely man. So you know, Jerry Clark, Man,
congratulations and everything.
Speaker 1 (40:06):
Man. We can't wait to see what's next. Y'all.
Speaker 2 (40:07):
Make sure when y'all come up to that escalator at
the airport, did y'all snap a picture? Why where? Where
can they find you?
Speaker 1 (40:14):
Jerry? How can they find you? On social My all?
My social media hand knows is Big Jerry Clark. My
podcast social media hand know is Legendary Jerry Podcast. And
go on YouTube. Go on YouTube Legendary Jerry Clark. Subscribe
to my YouTube channel and check out some of these
stories that Brandon was grilling me about. It. It's a bunch.
(40:37):
It's a bunch of them that's been told on the
on the on that you when you subscribe and you
check out Legendary Jerry Clark on the YouTube channel. So
that's it, Big Jerry Clark. Here in the Flesh a
k a. The Legendary Jerry, Hey, how that sound sound?
That sounds good? Man? You should you should do something
with that. I might do somebody do so. Yo. Man,
(41:00):
appreciate you pulling up with that. Man, that's the pod
we out.
Speaker 2 (41:04):
You've been listening to button Nomics and om your hosts,
Brandon Butler, got comments, feedback?
Speaker 1 (41:08):
Want to be on the show.
Speaker 2 (41:09):
Send us an email today at hello at butternomics dot com.
Butter Nomics is produced in Atlanta, Georgia at iHeartMedia by
Ksey Pegram, with marketing support from Queen and Nikki.
Speaker 1 (41:19):
Music provided by mister Hanky.
Speaker 2 (41:21):
If you haven't already, hit that subscribe button and never
missed an episode, and be sure to follow us on
all our social platforms at butter dot atl Listen to
button Nomics on the iHeartRadio app, Apple Podcasts, or wherever
you get your podcasts
You know when I used to say that l word,
that legacy work to my kids. I remember those times
that used to laugh at me, like Dad, you always
say that. I'm like, no, y'all don't realize how important
it is. If it was the end right now, God forbid.
I just want people to be like, hey, man, this
man he helped push it forward in this great city,
the city that influences everything and everybody worldwide, that I
(00:21):
had my hands and I had my footprint in trench
firmly intrenched and everything that's culturally right, and I guess
wrong about Atlanta.
Speaker 2 (00:34):
Here, everybody, welcome to another episode of Butter Tim. You host,
Brandon Butler. Found Incy your BUTTERYTL, And today we got
a legend. We got somebody legendary.
Speaker 1 (00:42):
Messtop legendary in the field, the one, the only Big
Jerry Clark aka Legendary Jerry, Sir? How you doing the one?
And know that I am great? I would think, Look,
we've been talking about me coming on this show for
a while when you first, and I just want to
tell you one thing. I appreciate you having me. Secondly,
(01:05):
I'm proud of you, man, because I remember you talking
about this a while ago and to see it to
come to fruition. That's dope, man, Hey, man, look, Jerry,
I appreciate it. No better person on the East Side
for Dan high Stone mind decay to do it. Couldn't
happen to nobody better, brother.
Speaker 2 (01:20):
Jerry Brother, I appreciate you, man. You know what, man,
I was. I was thinking back because I knew who
you were. Obviously, you know, everybody know Big Jerry Clark.
You ain't know who the hell I was.
Speaker 1 (01:31):
I didn't, so no, you know what. I actually went
and looked it up to be totally honest with you.
Normally I go on here and I pull up you know,
I pulled up matter of fact, this, I'm.
Speaker 2 (01:42):
Gonna read this first. I asked chat cheap et to
give me Jerry Clark's bio real quick. This is what
this what chat cheap et said about you.
Speaker 1 (01:49):
I'm okay, I want. I'm anxious to hear this.
Speaker 2 (01:52):
Jerry Clark, wildly known as Big Jerry Clark or Legendary Jerry,
is a long time figure in Atlanta's music scene. Originally
from Caigo, he made his mark in Atlanta starting in
the early nineties. He began as an intern at Relativity
Records and went on to hold senior roles at major
labels such as SOSO, Deaf Deaf Jam, Universal Music, where
(02:12):
he worked with artists like Killer Mike, GZ, Bone, Thugs
and Harmony, eight Ball, MJG, three six, Mafia, and many more.
In addition to his industry work, Jerry Clark hosts the
story Time with Legendary Jerry podcast, produced in partnership with
iHeart Podcast, and the show features conversations with Southern rap artists, executives,
and many more offered insights on the games evolution. Clark
(02:34):
is also is also involved in education, serving as a
professor at Clarke Atlanta University. His contributions to Atlanta's culture
have been recognized with an official Legendary Jerry Clark Day
declared by the city. I didn't know they named Park
Atlanta University after you just.
Speaker 1 (02:49):
Start that sound good? Thank you, Chad GB did. Thank
you for RENA because I'm saying here it was probably
mostly correct. Well, I know there's a lot that it
could have probably put in there, man, you know, but
it was that sounded pretty good. Damn. What we need
to tell my man daddy, y'all, but y'all create a
home y'all did. When y'all laid now, y'all ain't know
y'all was creating it. They did something. Now, what I
(03:10):
did is I went back because I said, you know,
when you first hit me, I remember now now and
I'm thinking back when I first hit you. I hit
you on Butter.
Speaker 2 (03:17):
I was starting this thing called butter ATL and I
remember Ryan Cameron would always talk about.
Speaker 1 (03:23):
Big Jerry Clark. And so one day I just out
was in blue. I was like, you go to Jesus.
Speaker 2 (03:30):
I said, you know, I just literally I just reached
out cold dim. I remember it was like, yo, man,
whoop the woop. Name is Brandon building this thing?
Speaker 1 (03:38):
You hit me back? He was like, yeah, I love
the connects. I sent you an email. Let me read
you the email that I sent you. I went and
found it. This email was sent on April twenty second,
twenty nineteen, right after my birthday. Right after my birthday.
Speaker 2 (03:49):
Hi Jerry, nice to meet you. My name is Brandon
Butler and I'm the executive director for butter ATL. I
received your email vr DM would love to connect with you.
My goal was to build Butter into a platform to
show some CRUs that people in Atlanta can create and
tell their own stories. I've been around Atlanta my whole life,
like working in radio, TV, and we'd love to chat
about how we could potentially work together. If you like
(04:10):
to connect, please let me know. And you actually hit
me back, I mean, and you was like great to meet,
yourse litt let's set something up.
Speaker 1 (04:16):
And I remember you came to my office. I sure did.
I remember.
Speaker 2 (04:18):
We chopped it up and we've been building ever since then.
Then that was six damn years ago. Damn just off
a DM, just off a DM.
Speaker 1 (04:27):
Whoa. And look, let me tell you when you when
you first hit me. And you can attest to this
because I told you this in person. When I came
and met you, I was so blown away with some
of the things that you were doing with butter atl Man.
I was like, bro, remember, I was like, you got
some dope shit going on, man, and the masses they
need to know. Yeah, they need to know. So to
(04:48):
see you in those six years and what you created,
and hey man, it's once again I got to give
your props and kudos to you because hey, bro, you
created some shit. Man. Hey man, I appreciate it. Man,
you create this wine. I'm glad I was able, you know,
put a little, you know, a little little something into
the ship, you know what I mean, just off of DM.
Just the ladies, y'all hear that. Y'all better reply back
(05:12):
to not for me, I'm saying, but y'all already ply back.
Speaker 2 (05:14):
You never know, you don't know what happened in that DM. Jerry,
look man, look obviously, bre You've been around the scene, yeah,
for a long time, you know, working in Atlanta, just
helping build a lot of the culture and a lot
of the music scene. It just so much like what
do you remember most when you kind of think back
to the nineties and what you thought, like, what was
that energy like in Atlanta?
Speaker 1 (05:35):
Mm hm, I'm sitting here thinking about I miss it, right,
and I missed that energy. I missed the camaraderie of
Atlanta during those days when you had Dallas Sauceton and
the JDS and Damn Little Face Records and what Rico
A way rest in peace to my brother Rico and
what the just the whole energy of the city and
(05:57):
you could just feel something special brewing. You could feel
it brewing. I remember going to an album release party
for Goodie Mob and this was at the outcast had
popped and you know, and just seeing all these different
you know, and then and like I say that, I've
told people this all the time, Like when I saw
Dallas Dallas, I don't think Dallas Austin gets enough props
(06:18):
and respect for what he's you know, the lane that
he helped create early with him and ABC and being.
I mean cause the first time I met Madonna and
and folks like that was was through Dallas, like come
on back like so to see what he was doing
from a production standpoint and with his label, with Rowdy
(06:41):
and the executives that came from there. And then like
I said, with JD and LA and Babyface, what they did, Man,
it was the energy was Oh man, I miss it, Man,
I miss it in that energy state. And I'm not
I'm not saying we still don't have that that type
energy in the city, but Brian and it's it's something
to missing. Now, Yeah, there's something missing, and I can't
(07:03):
pinpoint exactly what it is, but it's missing. But it
was nothing like nothing like that night. And then just
overall the music in the South and the and just
across the country, I felt like was the heyday of
like I hear a lot of people say, Man, nineties
R and B was untouched. It was it was it
was just something about that time. But being here in
(07:24):
this city it was special. Man, it was a special time.
And Man, I'm sitting here reminiscing. Man, you got me,
but I knew coming on buttonmics it was go. I
was Man, I miss it, man.
Speaker 2 (07:36):
And man, look it's interesting too because get to your point, like,
there were so many things that happened during that time.
There were so many people that created you know, I
call it kind of like the soundtrack of a lot
of our lives.
Speaker 1 (07:46):
You know.
Speaker 2 (07:46):
I remember, you know, I had one of my first jobs,
and I you know, I used to ride the bus
and I remember listening to that uh that Goodie Mob
thought process on tape, you know what I'm saying, Like,
I remember.
Speaker 1 (07:56):
Been a soul ful albums, one of the greatest albums over.
Speaker 2 (07:59):
I remember, I remember I bought the Outcast first single,
Player's Ball, the single. You know what I'm saying, When
you sell singles on tape, I got that thing from
Blockbuster Music, you know what I mean, And like was
bumping that stuff and that's why I became exposed outcasts,
and I just think about all these moments and so
(08:19):
with you again, just kind of being around during that time.
Speaker 1 (08:21):
But I think it was also really interesting though.
Speaker 2 (08:22):
It was like you didn't make music though you were
in the business, but you still build relationships, Like how
did you kind of carve out a lane for yourself
while all this amazing stuff was going on, Because in
the midst of it, I mean, it was dope, but
I don't think even looking at that moment, maybe nobody
knew how big and how influential really was going to be.
Speaker 1 (08:39):
We didn't realize at the time when we were in it.
But the piggyback off something you just said. And I
stressed this to people all the time, people coming up
in the business, my students at CAU, at Kennesaus State,
my children. It's all about relationships, building relationships. And the
(09:00):
way I came into the business was that the lowest
lowest lowest on the totem pole, which was street promotions.
M But and for those who don't know street promotions,
we were the ones the hand to hand giving out
snippet tapes and we were in the clubs giving vinyl
to the DJs. We were giving our flyers, hand and
hand of the clubs. We was that we were that
(09:21):
guerrilla marketing aspect of the industry. And I am grateful
that I came in on that end because I was
able to learn so much. Because you think about street
promoters we had We had to talk to retailers, which
is now obsolete. We had to go in and talk
to the Jazz of the ear Wax and the jay
and the Tobagos of the world. You know, we had
(09:43):
to go develop those relationships. Being at radio, which was
you know here in Atlanta, it wasn't really no wrap
until it was played after you know, six o'clock. Yeah, so,
but you know, we had w RFG and we had
Georgia State Radio that was breaking a lot of records.
So it al was about establishing those relationships. And like
(10:08):
I say, even though it was the lowest on the
totem pole, coming up through the street promotion ranks is
where I really was able to establish my name, my face,
and who I was on the scene early. And think
about it, the timing couldn't have been more perfect, because
you talk about early mid nineties here in Atlanta, as
our scene was starting to take off here. I am
(10:30):
giving our flyers and mixtapes for Bone Thugs and Harmony
and Easy E and Fat Joe and the Beating Uts,
you know, Relativity, Rufles. Yeah, So the timing, it couldn't
have been better for me as far as coming in
the industry and then it's something funny. And this is
kind of off subject a little bit, but I remember
(10:51):
there was a Bone Thugs tour that I was on,
and we all know how big Bone Thugs was at
that time. An Outcast was opening up. They were to
open and act on tour, and I remember here in Atlanta.
Here in Atlanta, Outcast was performing. They was opening up,
(11:12):
and Folks was throwing we was handing out snippet tapes
and cats while they was performing, was throwing the tapes,
throwing them like, man, this country as she get this
bullshit out of here and now look rock and roll
Hall of Fame, Rock and Roll Hall of Fame, bro
And that was going on here in at last, So
that goes to show you at first there was, you know,
(11:37):
a lack of love for arguably the greatest rap group
of all the time here in this city. I'll never
forget man Brandon. Folks was throwing those throwing snippet tape
mate this country as shit.
Speaker 2 (11:50):
It's crazy too, because that was like really you know,
yeah kind of in the heyday of like Northern rapp
and yeah, you know, I always kind of joke and say,
like everybody you know from North Carolina, I thought they
were from New York, you know what I'm saying, A
thought that was and running around and you know, you
had all the all the different groups out of the year.
And even then, like at the same time too, the
West Coast was kind of bubbling and popping, and so
(12:12):
people didn't really know what kind of understand what this
new Southern sound was.
Speaker 1 (12:16):
I remember when Hot, well it was Hot ninety seven five,
when when they first came on the scene. It took
for folks like big Oomp and Oop Camp and them
to like really be like, yo, bro, y'all this the
A man, y'all. It sounded like some New York ship.
Speaker 2 (12:28):
Man.
Speaker 1 (12:29):
It was like a New York state, which, in their defense,
I mean, that was what was. You know, like you
say New York and then you know, snooping all the
West coasts. But here in the A, We're like hold
on now, man, I mean, you know, because at that
time when they came on the scene, when they when
the station launched, I mean, you know, organized noise, goodie mob,
outcast and JD. They was already doing their things. So
(12:51):
you got to open them like we independent, man, like
we come on, man, loosen y'all, gott to loosen up.
And then I remember when Hot finally started embracing a
lot of the Southern y But at first they would
sound like some New York. Yeah.
Speaker 2 (13:03):
I remember when Hot dropped though they literally played music
like NonStop. There were no commercials. Yeah, the majority of
some New York Yeah, New York stuff. You know what
I'm saying, maybe get a mix here and there. And
then slowly but surely started getting personalities on that as
far as interesting too, like watching getting like the Chris
Love of Lovers and like you know all those It
became Ludacris now like all these people that came through.
Speaker 1 (13:22):
They created them. Yeah, shot the Nabs too. Man.
Speaker 2 (13:25):
I was talking to him the other day, man, like,
look you with all these artists and you've seen these
people kind of come up, Like, what do you think
is the the common thread that you've seen great artists
become like great brands.
Speaker 1 (13:37):
I look at the artists, and you mean just from Atlanta.
Speaker 2 (13:40):
Just perierod this in general, like especially with the ones
you've worked because you've been so close to them and
you've seen.
Speaker 1 (13:44):
Recreating and re inventing themselves and not just staying in
one space in one lane like I mean. Of course,
we saw Andre three thousand recently at the met Gallop,
and I'm just gonna use him as an example or
how he is constantly recreating himself and even with like
(14:06):
my friend, my homie Killer Mike another he recreated himself
from the beginning when I first met him and he
was signed to Quemini Records, to going from that to
being Run the Jewels to I mean, constantly reinventing and
recreating themselves is a must for your brand, you know,
(14:27):
and your cache to constantly grow and blow. Like I say,
I'm I'm gonna stay on to kill a Mike. Then
he he's the probably the greatest and best example of that.
I mean, if you look at look at what Killer
has done man from the Pledge of Allegiance mixtapes to
a monster Monster Run the Jewels is going out with
(14:48):
wul Tang class and then Killer comes back and does
a solo album and wins three Grammars for that. Come on, man,
come on, he needs to do a master class on
how to stay relevant and reinvent and recreate yourself over
the years. What's the story? Because look, we all know
(15:21):
about story time when.
Speaker 2 (15:22):
They're legendary, jam come on, Brandon, what's the story brand,
industry and just Atlanta that people maybe don't know but
should that you can talk about that.
Speaker 1 (15:32):
I know some stuff you can't talk about. That's such
a I mean, you know what one story, man, I mean,
I'll take more than one. They ally, they all have
been told bro over that they all have been told man,
like the backstage is at birthday bashed with Tip and
(15:52):
little Flip and you know, with Goodie mind bringing out
past de Troy and uh, you know, it's it's been
an interesting joy. I will say this though, and this,
and actually I've told this story. Maybe I have a
little bit a little bit. And I just saw Gezi
recently because we both shout out to TA Atlanta Airport
(16:14):
and Monica Coleman and a market and staff at Hartsville
Jackson for making myself and Geezi ambassadors with DC young
Flyer Shan I leave some great people zag Wallace the
screen I plugged that. Come on, man, can I be
on my ship too? No? But at one point, you know,
(16:36):
Jeezi was was banned from radio. He talked about it
on the Tropodie mix tape and he talked about it,
and I've talked about it a little bit as well.
And just to be able to be influential in getting
that band lifted was something special for me because the
late Great Shakir Stewart, who eventually brought me in to
(16:58):
be vice president of the Social Death Island Side when
he was at death Jam was really really stressing because
he assigned Jesus and did that deal. And of course
we know Jeezi was hot as an understatement as far
as the movement that Trappa Dye had created in the streets.
But Shakir, the Late Great Shakiir Steward called me and
(17:19):
was like, hey, bro, you know la reading' with that
not being on the radio ship? Man? What we got? Like?
What we you know? Come on man, you know he
a corporate guy. He like, while we in the radio
from from a big conglomerate like Radio One. And it
all happened because BMF had dropped that money Floyd helicopter
(17:39):
and dropped that money a birthday bash out of Lakewood Amphitheater,
and uh, somebody got hurt. And of course anything associated
with bmf with it at that time. They you know,
they said Jesus was associated. So they was like, but
to say all that, to say to get that band
lifted with special And I remember when Curious Stewart we
(18:01):
had the conversation. We met at Whole Foods. It was
me Jerry Smoking Bee, who was the program director at
the time, who really deserves a lot when I tell you, Brandon,
he deserves a lot of props for a really pushing
at Lina scene and breaking a lot of these artists
(18:22):
and records during that time in the early two thousand,
Jerry Smoking b. But anyway, it was me, Jerry Smoking Bee,
Kiki b Coach k and Jeez and we met at
Whole Foods across some Pops over there points across some
pops City Market, and we talked for hours to the
(18:44):
I mean to the point where they were closed. They
had closed. They was in there cleaning the floors and
we still was talking and we all talked as grown men,
and the band was lifted. Jerry Smoking Bee left that
meeting and went back to the people he needed to
speak with at Radio one, and that band was lifted
all to the races and like I said, once again
(19:07):
with Shakira Stewart, who was one of the biggest executives
at Depth JAM at the time, was highly relieved and
like okay, But just for me to have my hands
involved in that, that was something special over the years
that I looked back on and say, that was you
know that that was something I'm glad I had my
(19:29):
hands involved to being to get that Jeezy the Snowman
band lifted from Radio. Yeah, I can't ban a Snowman.
I remember a band of Snowman, but that that motherfucker
was banned for a hot minute. But he was the
hot boy. And let me tell you, Trap to Dye
I've never seen I've only seen like two three movements
like that in my whole career. One was the chronic.
(19:49):
I mean, it was so hot in the streets, Uh,
TRAPI dye this moment. I remember that, that was the moment.
It was everywhere and you know, I can't go nowhere
Brandon without the raw report. Yeah, mixtapes and DVDs coming out.
Speaker 2 (20:03):
It was a different time back then too, because again
right now, especially like music is so easy to access,
I kind of think back on that, like you had
to kind of go through a little bit to geinst
some of that stuff.
Speaker 1 (20:13):
You know, you had to get up and go to
the store. Just ain't having no phone you just come
and click on. Yeah, you had, so it makes it
even more Like I was just telling somebody recently, I
was like, these folks like DMX had two releases in
one year, and they both was like number one I believe,
Like I know one I'm sold like eight hundred thousand
(20:34):
first week another one the other one. So in the
same calendar year, Bro, these were people did. It's just
one of those downloads on the phone. That's what people
going into retail stores purchasing your CD. Come on, bro,
eight hundred thousand first week brow, Yeah he had two.
D X had two albums released in the same year
(20:54):
that sold like that. It's crazy going into retail store.
They're talking about stream going on the super say go
on into dbs. Yeah, now, yeah, Who's.
Speaker 2 (21:04):
It's funny that you mentioned Jerry smoking Bee because again
I remember Jerry smoking Bee and all these folks and
just who's somebody again it was kind of behind the
scenes and in the music space, like you talked about,
he doesn't get he didn't get like the credit that
he probably deserves. Like, who's some other people like that
that really are behind the scenes and helping shape a
land of music scenes that you kind of saw from
your point of spectrum.
Speaker 1 (21:24):
There's somebody that that I feel doesn't get the proper
respect and the props as far as setting Atlanta on
the trajectory to be what it is. And I mentioned
his name earlier, and that's big on. Okay, that's big
on because we talk about all that, we talk about
the Tony Draper's, we talk about the Jay Prince's, we
(21:47):
talk about the Luther Campbell's, and even when we talk
about Atlanta, you know what we talked about earlier with
JD Organized, Noise Dallas, you know all those guys La
and Babyface, but none of of that that Big Ounc
and ONK Camp was doing it on an independent here
in the A And then it needs to be it
(22:08):
needs to be talked about more of what the camp contributed,
what Big Unk contributed. This dude had retail stories, bro, Yeah,
he had mixtapes, his DJs was all over the place.
Shout out to Jelly, Voodoo Mante all those guys. They
were really really the ship here in the city. Man,
whether he was on the east side, whether he was
(22:28):
on the west side. I mean, come on, man, that
third world Yeah, third world. Barnards represented big own. But
but then once again, we talk about being independent and
being in business for yourself, and he had the blueprint
for that here in this city. Like I said, I
get mad respects to it because I watched wive House
(22:49):
with Tony Draper, I watched I watched master p and
then with no limit of course bird Man and Shlim
and them. But here in the A with what Big
Ounc and the on Camp Die has done, they deserve
way more credit and way more props. Man.
Speaker 2 (23:06):
It's interesting because yeah, when you think about it, like
you think about kind of like the different sounds that
came out of these different camps and stuff like that.
You know, like in Camp had a sound was it was.
Speaker 1 (23:22):
Yeah, I mean, the they definitely should get more proper.
They never had the commercial success because they had that
real you know, that real a line of gutter ship,
you know, but definitely Big On man, Yeah, and he's
just a great dude too. Man. He's he's not just
a great he's a great business man. He's just a
good dude. And then you notice how that and then
(23:42):
we talk about longevity. They're still around, Mante, still producing
hit records, Jelly still, they're still doing it. Man, is
still relevant, man, And that's hard to do. That, that's hard.
That's a good call out.
Speaker 2 (23:55):
I mean again, there's definitely somebody who I can speak
for myself as a person that you to.
Speaker 1 (24:00):
I used to install car speakers.
Speaker 2 (24:03):
When I was in high school, so let me tell you, Yeah,
most of that stuff that we was playing was definitely camp. Yeah,
you know, we love the bass music, you know what
I mean. Again, I know that came from like places
like Miami and stuff, but they made a sound.
Speaker 1 (24:14):
It sounded like Atlanta. And then of course, you know
there's another person, I mean, like myself, who was making
a lot happen behind the scenes. And I just want
to say rest in peace to Clay Evans because Clay,
you know, like myself, we we're always behind the scenes,
so we don't usually get the we don't get the props,
you know. But Clay, I watched him make a lot,
(24:36):
a lot of things happen. Man, So he's another person
that you know, rest in peace to Clay. But he
made a lot of shit happen, and he was very
influential in what Atlanta, what Atlanta has done and what
has become.
Speaker 2 (24:51):
Is that one of the reasons why you started the
lyric the Storytime Listener Jerry podcast, because he wanted to
make sure that you gave it had a chance to
kind of give some of these people these flowers and
tell some of these stories.
Speaker 1 (25:00):
That's exactly why I started the podcast, because you know,
it's it's people like you know, like I said, Clay Evans,
and there's a lot of other people I can name,
you know that's been behind the scenes. The Shanti Dass,
the Sherry Riley's, people like that that have made things
the Michael Blue Williams that have made things happen and
make things shake. And we don't get the we don't
(25:22):
get the we don't get the proper, which is cool,
Like you know, I'm fine, you know, even with you know,
Shakir Stewart and he he was very influential in my
personal and professional life with the things that he helped
may happen and you know. That was one of the
main things when I was just driving one day. This
(25:44):
is when I first, you know, came home from I
had to take a vacation for a minute, uh the
short vacation, and I was like, I want to start
this podcast. And it was people like Shakir think my
thoughts about him about how you know, tell your story,
(26:06):
you know, tell your narrative. And then you know, we
mentioned Nabs early Naves was another person like, man, tell
your story, man, and I like the way he tells
his He's not shy about it, and I love it
because Navs has had a lot to do with the
success of this city. So it's people like that. But
I don't think I've ever said this anywhere on camera
or anything. But the person who told me to do
(26:29):
a podcast, you go bug out. It was a DJ drama. Okay.
I was over at Main Street one day and I
was like, hey, man, when I come back from this vacation,
spot man, you know, I want to recreate myself and
do some other things. And he was like, man, you
should do a podcast. And I knew what a podcast was,
(26:51):
but I didn't. Of course, I knew Cactus Jack, who
was the Trailblazer for all this kill It I knew,
but I didn't. I was like, Okay, I'm know Terestra Radio,
I know how that works. But he was like, man
with the stories and the relationships and all that. And
this was twenty fifteen. He was like, you should do
a podcast, So shout out to DJ Drama. He put
(27:13):
the batteries in my back to to do story time
with legendary j.
Speaker 2 (27:29):
Let me ask you, man, You've mentioned a lot of
people that have been instrumental, but who are some of
the women that helped meet Atlanta what it is today,
especially for a music scene.
Speaker 1 (27:40):
Well, I'm going to say the biggest woman influential influence
on me has been Sherry Riley. Okay, doctor Sherry Riley.
She has written books, she has, but before she became
a well known author and a life changing person, she
(28:05):
was in the music business. She was an executive at
the Face Records all that, but she was very instrumental
in putting me in positions in the music business to win.
She was the one who called me to come work
with Big Boy and erect Fix thousands, to come run
the promotion's arm of Aquimina that became Purple Ribbond Recors.
(28:28):
It was Sherry Riley and not just that, but there's
so many opportunities over the years, and we're like family
because she's cool with my aunt and uncle. But she
has been so influential on my career. Then I watched
people like Shanta Shoestring docs who we both came up saying.
So it's been you know here in Atlanta, but across
(28:49):
the board, just women that have made things happen, you know,
and that Dina Marts like people like that. Man, who
like I say, once again, people behind the scenes don't
get that. We don't get that. Yeah, you know, but
we make a lot of things happen. We push buttons.
But I'm gonna say again, Sherry Riley for me, who
(29:10):
she has probably more than anybody in the industry, She's
put me in more positions to win. Yeah. Man, women, Look,
the women run run things behind the scenes. Shit, especially
in this city, especially in this city. Yeah.
Speaker 2 (29:23):
Look, man, now they got you over at Clark Atlanta.
You over there, you're teaching. You know what I'm saying.
I thought, again, I thought it was named after you.
For a minute there, I thought it was maybe, you know,
maybe might be in negotiations or whatever.
Speaker 1 (29:35):
Right that to kind of get all the paper one
day a one day. But what do you what do you.
Speaker 2 (29:39):
Poured into those students over there now that you wish
you had learned when you got started. Well, first of all,
those students have poured into me. I told them on
the last day classes that there were days where maybe
a life had been life. And when I walked into
that classroom, man, it just made me f a certain
(30:01):
way to uplift my spirits. But me and my co
instructor Brian Calhoun and Keith Perisi, we tell them all
the time that we wish we had a class like
fundamentals of the music business. But they're taking especially coming
from three people like us that have seen it all
(30:23):
in this business, and now we're able to take our
experiences and our knowledge and pour it into them.
Speaker 1 (30:29):
We didn't have that. We didn't have that. It was
like we in turn, but it was like, all right,
put you off into the defense. Go ahead, that's how
you figured it out, Hey, you go swim and seek. Yeah. So,
but it's been such an amazing journey to wrap up
this first semester. I mean, just the feedback from the
(30:50):
students and the relationships and knowing that we are creating
the next wave of executives to come out of this city. Uh,
is really a great feeling because that's what they are.
And I and I told doctor French, the president of
Clark this when we first sat down and talked about
(31:11):
coming over to the school and bringing this course. Is
that and this is no no dish to any other
schools and universities. But CAU has put out more entertainment
and music executives and any other school. I mean, of
course you got hired more house and put out, but
c AU, man, you look at I mean they put
out some put out some executives. Bro. We can sit
(31:34):
here right now, name about twenty five legacy over there. Yeah,
and we can. We can see it like for real.
And that's that's easily and we're not and that ain't
even count that the creatives, the other creatives, but just overall,
so it's only right that you know this class is
at CAU, and I'll say it again, creating the next
(31:55):
wave and the next generation of superstar executives from the
business standpoint, and I'm happy to be over there being
able to contribute to that.
Speaker 2 (32:05):
How do you define legacy especially now right, Like, I'm
sure you know that's probably changed over the years, Like
from what you used to chase what you chase now,
Like how do you kind of look at your legacy
and what you want to you know, leave your mark
on again the industry in Atlanta as Oh.
Speaker 1 (32:20):
That's a good question, God Willing. I got a lot
of time left and a lot more to contribute. But
you know when I used to say that l word,
that legacy word to my kids, I remember those times
that used to laugh at me, Like Dad, you always
say that. I'm like, no, y'all don't realize how important
it is, how important your legacy is and the people
you affect. And I'm still writing my book and I
(32:41):
still have, like I said, God Willing, a lot of
chapters left. But I want to, you know, if it
was the end right now, God forbid, I just want
people to be like, hey, man, this man he really
helped from a cultural standpoint, and a lot of people personally,
but from a cultural standpoint, he helped push it forward
(33:03):
in this great city, the city that influences everything and
everybody worldwide. That I had my hands and I had
my footprint, Uh entrench firmly intrenched and everything that's culturally right,
and I guess wrong about Atlanta, about the culture overall
(33:23):
that I was heavily involved and I contributed to it.
And then people could look at my three seeds, my
three kids and be like, hey, your dad was I
was a solid dude that you know personally and professionally.
That's it. But I got a lot of chapters left.
And when you come up to escalated the airport branding,
see how I said, Man, that's that's a goal for
(33:47):
me one day. Man that stop bro brod Butter not
look look Butter nomics. You are Bro. It's so much
that you can make happen that I can't in this city.
And man, and that's a great thing man. Like I
told you at the beginning of the show, Man, it's
just to watch you move on the things you've done. Man,
(34:08):
Like we could joke around and talk a lot of talk,
a lot of shit, but you you've done some great things.
I just want to tell you again, I'm proud of you. Man,
how you move. This podcast is dope. I wish I
can get missed studio like that can get with a
screen like that.
Speaker 2 (34:20):
I'm sure you know a couple of people, Man, in
this building, I'm not sure you know, a couple of people.
Speaker 1 (34:24):
Story time would be legendary.
Speaker 2 (34:26):
Jerry, hey man, Look, you know one thing I can
honestly say, oh Jerry, is like again, ever since I
first connected with you, Bro, you've been open and honest
and authentic. You welcome me. You didn't have any reason to,
but you were like, Yo, what can I do? How
can I be helpful? But what I also notice is
that every time I've been around you and I've seen
you like have like major accomplishments. I remember again, like
(34:46):
when you got your proclamation from the city was huge.
You know, it was at your birthday party, Like I
just see the people that show up for you, you know,
Like I was kind of was kind of joking before, like, Bro,
you had Brian mckelcox and Frank ski d and your
birthday party.
Speaker 1 (35:01):
Like yeah, I was telling somebody, I was like, do
you understand who that is over there in that booth
right there? Ye?
Speaker 2 (35:07):
Legend not to mention the people that are just like
walking around and just showing you love, and it's just
you know, again, I think that just kind of speaks
to your point out like legacy and relationships right, because
Atlanta is a very small, big city it is and
you know, a very territory, very click right, and you
got people of that caliber showing up to support you
(35:29):
and showing love.
Speaker 1 (35:30):
I think it just speaks to the market because, like
I said, I was you know, I was joking, but
I was definitely serious that it bugs me out there.
Every year I throw my birthday party that that many
amount of people come out to show me love and respect.
And you know, to go back to what you mentioned.
When I got my proclamation, the mayor came out and
(35:52):
and Michael Paul to give me my proclamation, and somebody
said you had the current mayor, you had the previous mayor.
It was about five six judges in the house. And
it bugged me out. Brandon, I said, damn I did.
It was like you had center this day. It was
all and I was like, yeah, you know it. I
had to sit back and reflect. Like these folks came
(36:15):
out for a little video, Jerry Clark, I mean, not
trying to diminish my but I'm like coming out for me,
like you just said, my birthday party it was it
was pagnant, Probably three hundred people that got turned away.
Oh I know, I know, I saw it. I was there.
So you know, God continues to bless me. And it's
all God, because you know, we all have our storms
(36:37):
and we all go through our things, but you know,
for Him to continue to reign favor and bless us
down on my life and put me in positions to
win and to be healthy mentally fizzledly and to be
in Hartsville Jackson Airport when one hundred and ten million
people a year can see my face, that's all God. Man.
(36:59):
I'm all man. No matter what, God keeps blessing me.
And I and I'm I'm, I'm here and I'm alive,
and like I say, God will and I got several
more chapters to contribute to this legacy of mine that
I want to leave.
Speaker 2 (37:13):
And then it's it's a legendary legacy and we appreciate.
Before we get out of here, let me ask you,
if you had the ability to write a message on
every studio, every classroom, every boardroom in Atlanta, a message
from from Big Jerry Clark, Legendary Jerry Clark.
Speaker 1 (37:31):
What message you leave on on those walls? Cultivate, cultivate
and nourish relationships it's all about great relationships at the
end of the day. That's what I would put. And
(37:51):
I remember writing out on the on the board at
CEU in the class one day so early in the semester,
it's all about relationships. Cultivate neurs, pour into great relationships.
That's what I write. That's what I ran on the board,
and I did it, and if I had to do
(38:13):
it today, that's what I would do. That's what it's about, man,
And you know that, look how we look, how we
came here. Absolutely, I could have been on some man,
I don't know this ne who this mother? But I
didn't because I understood and I saw what you were doing.
And a lot of times as people, we don't see hit.
We all about the now what are you doing now? Okay,
bud at okay, Yeah, oh it looked cool. You got something. Yeah,
(38:35):
all right, that's cool. But I knew and then when
I met you and I and I saw and you know,
I'm all about energy and spirit, and I was like, oh,
this this is a solid dude. He's going to win
everything here that he's doing, He's going to win because
you you ain't. You ain't have all. It wasn't no
like bullshit, asshole shit to you. So that's why I'm
glad that I came out and met you. And like
(38:56):
I say, and it just once again, it started from
in a relationship and we hear Buttonomics one of the
best podcasts in the world. Y'all, make sure y'all tune
in every however, every week, every time, every week, every
time it drops but of Nomics. Man, make sure y'all
y'all tune in because this is a great podcast. I
(39:17):
love it, Man, I appreciate you having me on.
Speaker 2 (39:19):
Hey, Jerry, I appreciate you pulled up man. Like I said, Man,
I appreciate the support since day one. It's it's been
an honor to be you know, come along with you
on this part of the journey and see what you've
been building. And just again, man, my black T shirt
T shirt up here for me, I got hold on
my black tea is a little tight little way.
Speaker 1 (39:39):
I gotta get get my summers. You gotta get you
know what I'm saying. Go take some ozepicas off, can
cover these pals off, pimp Look.
Speaker 2 (39:46):
Man, Jerry, Man, I appreciate you. Man, I know you
could definitely be you can be anywhere.
Speaker 1 (39:49):
Up here, but you pulled up to us and we
can talk now that week well you know, we got
so we could talk another about Atlanta and this and
the culture. But we could talk for another hour. Man,
So much stuff we can talk about. But I appreciate
you having me. Man.
Speaker 2 (40:01):
This is dope, absolutely man. So you know, Jerry Clark, Man,
congratulations and everything.
Speaker 1 (40:06):
Man. We can't wait to see what's next. Y'all.
Speaker 2 (40:07):
Make sure when y'all come up to that escalator at
the airport, did y'all snap a picture? Why where? Where
can they find you?
Speaker 1 (40:14):
Jerry? How can they find you? On social My all?
My social media hand knows is Big Jerry Clark. My
podcast social media hand know is Legendary Jerry Podcast. And
go on YouTube. Go on YouTube Legendary Jerry Clark. Subscribe
to my YouTube channel and check out some of these
stories that Brandon was grilling me about. It. It's a bunch.
(40:37):
It's a bunch of them that's been told on the
on the on that you when you subscribe and you
check out Legendary Jerry Clark on the YouTube channel. So
that's it, Big Jerry Clark. Here in the Flesh a
k a. The Legendary Jerry, Hey, how that sound sound?
That sounds good? Man? You should you should do something
with that. I might do somebody do so. Yo. Man,
(41:00):
appreciate you pulling up with that. Man, that's the pod
we out.
Speaker 2 (41:04):
You've been listening to button Nomics and om your hosts,
Brandon Butler, got comments, feedback?
Speaker 1 (41:08):
Want to be on the show.
Speaker 2 (41:09):
Send us an email today at hello at butternomics dot com.
Butter Nomics is produced in Atlanta, Georgia at iHeartMedia by
Ksey Pegram, with marketing support from Queen and Nikki.
Speaker 1 (41:19):
Music provided by mister Hanky.
Speaker 2 (41:21):
If you haven't already, hit that subscribe button and never
missed an episode, and be sure to follow us on
all our social platforms at butter dot atl Listen to
button Nomics on the iHeartRadio app, Apple Podcasts, or wherever
you get your podcasts
Host
Brandon Butler
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