March 18, 2025 • 39 mins
On this episode of Butternomics, we sit down with Atlanta’s own cultural curator and Hip Hop’s official historian, Nuface. From ticket stubs to Grammy-winning studio sessions, Nuface has transformed a passion for hip hop and community into an unmatched legacy of being everywhere culture happens. We dive into how he built relationships that turned a love for music into a thriving business, the art of always knowing exactly where to show up, and the value of being authentically present. Tune in to hear how Nuface turned his incredible collection and impeccable timing into a powerful role at the center of hip hop culture.
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Speaker 1 (00:00):
The idea is like we got to curate this space
in the film and documentary and a coffee table book
is some things that I have planned for this but
it's still fun. Like it don't look like work to
me because and that's what I love about it, because
they say, if you find something you love, you never
work a day in your life. And I don't have
a job, but I have a passion and a purpose
and that's what draves me every day.
Speaker 2 (00:20):
So this is this is this is the job.
Speaker 3 (00:34):
Everybody.
Speaker 4 (00:34):
Welcome to another episode of Button Nomics. I'm your host,
Brandon Butler, founder CEO of butter atl And Today. Yeah, man,
we this is official. This is almost like you know,
I get up the Smithsonian about this episode right here
because we got the one and only new face in
the building.
Speaker 3 (00:51):
New face.
Speaker 2 (00:52):
How you feeling, man, man, I'm great, brother. We had
a very great morning so far.
Speaker 3 (00:58):
Man, It's been a very eventful day over.
Speaker 2 (01:00):
But assiful day. Man. That's why I love what you do,
because hey man, you got to push through.
Speaker 4 (01:06):
I just want to say, like we're not gonna get
in exactly what happened, but like the fact that something
happened and you literally walked up outside in the midst
of it is just testament of new Face being there.
Speaker 3 (01:19):
Because new Face was there.
Speaker 2 (01:21):
The story of my life.
Speaker 1 (01:23):
Like and people always talk about what I do post,
but imagine what I don't post. It's like, really, the
what my inner circle knows about, Like the stuff I
see in that the outside world knows nothing about is
the epitome A new Face.
Speaker 4 (01:35):
Was there, brother, brother, Man, I appreciate you, man. How
you feeling, Man, I'm feeling great.
Speaker 2 (01:39):
Man.
Speaker 1 (01:40):
It was the shortest month, but probably the hardest month
for me. But you know, we hear I had a
great eventful month and and Black History money, the finance.
We still celebrating our culture and our people. And it's
not just a month for me, but you know, it
lives on. But I'm honored to be here a part
of your evolution butter Nomics, you know, to be there
to say new Face was there for the first announcing
(02:01):
of butter Atl being created, to now you're evolving too,
this in four or four day and to see where
you've evolved. To man, it's an honor and a blessing
to be a part of something new.
Speaker 3 (02:11):
Hey, man, look man, I appreciate it.
Speaker 2 (02:13):
Man.
Speaker 4 (02:13):
You know and I was gonna get into that, man, like,
because I don't want people to think this is not
an authentic relationship, right, Like to your point back in
what was this twenty eighteen, twenty nineteen, at the launch
party for Butter ATL, before Butter was anything, before anybody
knew what Butter was. I remember that day. I remember
(02:35):
being like, man, if we can just get like three
hundred followers. I remember telling my team. I was like, bro,
if we can get three hundred followers, I think people
are going to show up, this is gonna be a
lit night.
Speaker 3 (02:44):
But like, even at that day, man new Face was there.
Speaker 2 (02:47):
I was there.
Speaker 4 (02:48):
He was there at the launch of Butter ATL. Now
years later we doing all this other stuff. Man, it's
just a full circle moment, bro.
Speaker 1 (02:55):
But again, it's always about who you know. It's like
the term who're all gonna be there? So then I
go in there and I see Sean fallI and Brandon Peters,
Chris Maurice Garla and Rashaan Lee j Car Like, I'm like, oh, okay, well,
he know who I know. I feel safe here, so
you know, I feel great here and comfortable. So it's
always great to be a part of that like and
(03:16):
to your point, like just getting three hundred followers. I
remember being to eighty five South Shows first show at
live show at Smith's Obar, and my guy Chad, one
of the owners over there, he said, man, we were
just happy to sell twenty seven tickets right and now
they selling.
Speaker 2 (03:31):
Out Fox theaters yea Callo theater. So like that's the
new face.
Speaker 1 (03:35):
Was their story that I like to tell to see
those evolutions and to be there in the beginning and
watch these companies and brands evolved like itself.
Speaker 4 (03:42):
Now when did it click? Because again, you were known
as the official hip hop historian. I call you the
culture I think it's bigger than hip hop personally. I
know you do a lot of stuff in that space,
but I think you're the culture historian.
Speaker 3 (03:52):
But like when did it start? Like when did it click?
Speaker 4 (03:55):
This was something that you know you wanted to do
because again, like I've seen the I know you you
got damn near museum at your house, you got archives
almost you got the stuff spread out, Like, but when
did it like click? Like you know what, I'm not
just doing this because I'm a fan. I'm doing this
because I think there's a bigger opportunity in place.
Speaker 1 (04:13):
During COVID being on Live with Killing Mike and him
saying a statement like man, New Face should never had
to pay for an event or ticket to a concert
or an event in Atlanta, and while he said it
and it doesn't sound realistic, I want to find out
if that was true. And the only way because I
have a collection of ticket stuffs that's like over fifteen
(04:34):
thousand ticket stuffs, so you know, the proof is that
I do support artists and I go to the shows.
But it was like, hmmm, I built these relationships because
it came to a point where I would buy these
tickets and then I would wait in line, and I
love that experience. But then the artists or their team
would come up and they'll see me in line and like, Yo,
why are you in line?
Speaker 2 (04:51):
Why you didn't call me? Or why bro? What did
you why you buy a ticket?
Speaker 1 (04:55):
So then I started thinking, because you know, at the
time I was I wouldn't I'm not never.
Speaker 2 (04:59):
I'm paid off the culture, so I don't have a job.
Speaker 1 (05:02):
So it's like, okay, I'll stop buying tickets then, so okay,
the next step is like wherever an event is, I'm
gonna just show up yeah, and I'm gonna see what
the universe has for me.
Speaker 2 (05:11):
And you know, six years later, five years later, I.
Speaker 1 (05:15):
Haven't paid for an event and I've probably been in
the event on stage, backstage getting the autograph.
Speaker 2 (05:20):
You know, the artist has invited me, you know what
I'm saying.
Speaker 1 (05:23):
So that's when it kind of clicked, and somebody of
killing Mike' statue saying that or tax having a conversation
like how can we help monetize what you're doing? Because
you know what you're doing, people will get paid for
this at labels, like you know, that's the thing. And
I was like, I was just doing it for fun,
Like you know, I was an independent owner of an
Avis render car, so I always dependent not on the culture,
(05:44):
but a whole nother stream of revenue where I wasn't
dependent on this. But when people like Killing Mike and
t I are coming to you like, you know, monetization,
you know Mark Barnes, Bidy Barnes saying it's like you
should start monetizing. You know this is a thing, right,
So that's when it really clicked for me during the
COVID era.
Speaker 4 (06:01):
And how do you know, like, so, how do you
know like when to pull up again, your timing is
what your time is impeccable, like even like we just
saw a while ago. But like with like again, how
do you even know when and where to pull up?
Because you be like eighteen different places at once, bro,
Like I don't know. I wouldn't know what your schedule is.
Like I always tell people like, I don't know how
new face gets around the way he gets around, But
(06:23):
you move up like a genie, Bro, You'll be like
ten different spots in one night.
Speaker 1 (06:27):
I tell people that, and people say, what do you
think your superpower is? And I think it's the impeccable
art of timing. And to your point, about a year
and a half ago, I lost my car, and I
think in this year in the Instagram and the people
will tell you like I probably went harder because I
didn't want to use that excuse. I've seen people use,
you know, any excuse, not just a car. But I
(06:49):
probably can't make it. But I've been invited to more places,
probably did more things without a car than I did
with the car. But to your question about why and when,
it's like, at the end of the day, I'm really
support my friends. Like if I look on the Flyer
and I see a Sean Fallion, if I see a
Maurice Garland or beat High or Butter it like, it's
just quality people that I look in respect. I'm really
going for them. Now if they know a fucking j
(07:11):
Z and the Kenny Burns and you know, and in
these socialites and these great artists, that's usually the extra.
You know, go to a Jermaine Dupre event, who knows
might pop up Pandora, and it's just like me supporting
my friends. But it's like all right, and my hip
hop fan and me like, all right, I know who
they know. I might bring some just the case and
I might get the autograph and then it.
Speaker 2 (07:32):
Usually so happens, you know what I'm saying.
Speaker 1 (07:34):
So it's really just supporting friends and people, quality people,
and that's where it comes from. And then how I
know how to find out when to leave is like
usually wing the DJ Black New Face was there on
I'm three or four, people be like, oh it's official now,
like okay, like the president wave, all right, I always here,
you know what I'm saying, and then I can move
on to the next event. But it's just really about
supporting our community and people who look like us on
(07:56):
black on brands. If it's a grand opening for an
event like Big Dave Cheese Steak or Slutty Vegan or
a swag shop or just you know, any type of
black owned business that I can put on my page
that show people that's not here or who didn't a ten.
Speaker 2 (08:09):
It's just like showing off, you know, exposure, and that's
where it really turned to.
Speaker 4 (08:14):
Yeah, man, I one of my least favorite Instagram updates
is when they took down how many posts you know,
these memories to show how many posts? Because bro like
how many? I don't even remember, Like it was in
the tens of thousands, Like I've never met a person that.
Speaker 3 (08:29):
I mean, like I.
Speaker 4 (08:30):
Feel like I'm a base like forty fifty thousand plus,
Like it was crazy.
Speaker 2 (08:35):
Oh yeah right now, I probably about eighty k.
Speaker 4 (08:37):
Yeah I felt yeah, I feel like it was like yeah,
like it was something like crazy, like fifty thousand posts
on Instagram.
Speaker 1 (08:42):
Bro k Del was like got the show. He's like
the young got eighty thousand of anything?
Speaker 2 (08:46):
You ever did? Eighty thousand of anything in your life?
Speaker 1 (08:49):
But I just like, look at my page, it's like
a TV channel, like you might it just programming, like
it's always on.
Speaker 2 (08:54):
You might miss the episode, you might miss the show,
but it algorithm.
Speaker 1 (08:58):
But what always happens when I walk up somebody like bro,
like literally, look I'm on your page like you here
and I'm on your pay or I just seen your
post or like so that's how I know, like the
algorithm and now I just saw it says twelve million
views on my page in like last two weeks.
Speaker 2 (09:13):
So and I don't have the most followers, but it's something.
Speaker 1 (09:16):
About like what I post that really hit the you know,
the heartbeat of the culture sort of say.
Speaker 4 (09:21):
It's the reaching the engagement, man, Like, how do you
keep track of all this stuff? Because like that's again
that's the other amazing part to me is it's not
just that you go to these events, but like it's like.
Speaker 3 (09:30):
You pull up with tons of.
Speaker 4 (09:33):
Things to have people sign or show love, like show
like real authentic love. Right Like you're like, yeah, I
remember you were in this magazine on this page fifteen
years ago, and I got like, like, how do you
even keep track of all this stuff?
Speaker 3 (09:46):
Man?
Speaker 1 (09:47):
Man, it's random information that be in my brain because
it's really like to me, some savant level stuff because
it's shocking to me cause I'm looking at I look
at the videos for myself cause I'm.
Speaker 2 (09:58):
Like, how did I.
Speaker 1 (10:00):
It just came out because I read a lot. But
you know, and they say when you read a lot,
and you are what you read and what you're eating things,
so it spills out. But I'm in shock myself. That's
why I posted videos in real time because it's like
I didn't think I knew that information, you know, like
I did with Symphony. We did Ancestry and we were
at Big Zach's and I was like, I bet you
didn't know we're here at Big Zach's. But he wrote
(10:21):
boys in the Hood and you look at this track.
He wrote them boys and we're in Big Zack's building.
And she's like that's random, but damn that's true.
Speaker 2 (10:29):
And I'm telling her read the credits and I was like,
we're in Big Zach. Big Zach is in the credits.
You don was local Green.
Speaker 1 (10:34):
So it's just like I don't know how sometimes, but
it's just like, you know, I love it because I
noticed when I wasn't really new face, I would go
to these events and I would see people go to
artists or anything and they were always asking for something, Yeah,
can you do this? Can you listen to my demo?
You knew me back in high school? You knew me,
you knew me.
Speaker 2 (10:54):
Can I can? I? Can I?
Speaker 1 (10:55):
And I was like I read the Purple Kyle and
Nipsey Hustle talks about this, how you be different and
separate yourself from others. And the one thing I noticed
was a lack of people adding value to people in brands.
So it's like when you're in a line in a
meet and greet and it's thirty people in line and
twenty six are asking for something and that one person
(11:16):
that only wants to say, Man, man, this album changed
my life. Thank you for what you did. Here's a
T shirt from Georgio's or the swag shop, But can
you sign this that you this album that you did
twenty years ago. Man, they gonna pull out their phone,
they're gonna tell their camera. Man, They're gonna be like, man,
that's hard.
Speaker 2 (11:32):
Thank you, Da da da da da.
Speaker 1 (11:33):
And then man, I post a story they DM me, Man,
that's love. I appreciate that. And now we don't build
the whole relationship. Besides what y'all see.
Speaker 2 (11:41):
On the internet. That's what I do it for. It's
the relationship.
Speaker 1 (11:44):
Building I'm in the you know, I collect a lot
of things, but honestly, really I'm out here collecting relationships
because I noticed that's what my social currency lies. Is
like in the relationships, because that goes further than money.
Speaker 2 (11:55):
Like I said, I don't have a job.
Speaker 1 (11:56):
The culture, like the city, this pays me social media
when people say you post a lot, because that's my revenue.
Speaker 2 (12:03):
You know what I'm saying.
Speaker 1 (12:04):
If I stopped, then I don't have a job like
you like, I can only do this because I don't
have a job.
Speaker 2 (12:09):
You know what I'm saying.
Speaker 1 (12:10):
I'm not tied to an entity. You know, I don't
answer to nobody. But it's like ray Doniel said, I
want to be a free nigga, but I got to
reach up to that level.
Speaker 2 (12:19):
You know what I'm saying.
Speaker 1 (12:19):
It's things I have to do, but I have to
always be authentic and be able to walk in these
rooms too. You know, if it was shade room or
if I post something negative, I would have to answer that.
So I choose not to go that route and choose
to add valuage to people's lives so when they see
me like I said, I don't want to be the
one always with bad news or man, can I have
a you know, fifty dollars a man?
Speaker 2 (12:39):
Times is hard. No, I got to check for you.
I won't eighty five doing a show.
Speaker 1 (12:43):
You want to do the show, and I booked you
for the show, and I want to add value and
opportunity so that way, these people answer my phone call.
I got tons of rappers phone number, but I'm not
that one just calling for nothing. They answer my phone
calls and that's you know, that's the joy of it
because I don't I don't need them. I love these
relationships with these people because we have these conversations with
(13:04):
their families and the like, real conversations deeper than rap,
you know what I'm saying.
Speaker 2 (13:09):
So that's the joy of it for me personally.
Speaker 3 (13:11):
Dope man, dope out of all the stuff that you've
done to me again, you've you've you've.
Speaker 4 (13:27):
Been up and down the space, You've met something people
like what's been a moment or a couple of moments
even made you stop and be.
Speaker 3 (13:34):
Like damn rock.
Speaker 1 (13:37):
The Bells announced they were doing the first hip hop Cruise.
As soon as I seen that post, I've called up.
I had a logo already part of a brand. My
brand is called nostalgia, and that's when I opened up
a museum and had my whole collection on dispute.
Speaker 3 (13:52):
I remember that I was at there, Yeah and.
Speaker 1 (13:54):
Thank you for coming and yeah, exactly see and I
love that too. When people tag me, I was the
like I've set the trend, like you know that, but
it started doing that and I seen that post and
the fan of me because my father took me to
my first rap show ever and it was ll COOJ
along with run DMC and BC Boys. That's how like
(14:14):
when people say how long you been collecting that ticket?
Speaker 2 (14:17):
Stuff?
Speaker 1 (14:17):
I still have and that memory stays in my face forever.
Like my dad could have left me at that point
and like left my life because what he did for
me in that moment was introduced me to hip hop
and LLKOJ was on that stage. So when I seen
that post, I said, Yo, please tag lll COOJ and
rock the bells because I want and need to be
(14:39):
on this cruise and be a part of this man
and the love and support from people from Rip Gangster Boo,
Little John Swissbee's Tip lou Will, people like lots of
people saying it's only right the new face be on
here to the point where I get a DM from
Ugk's on bun Be, what's your number? I make a
call for you him, but like uh, and then somebody
(15:01):
work with L was like yo, L said, man, tell
your people that we're working on it. You know what
I'm saying, So tell your people to back off. But
I'm looking at the comments like oh shit.
Speaker 2 (15:13):
So suffice to say a phone call was made to
bun Be.
Speaker 1 (15:17):
Me and L getto and the team gets on the phone,
and I get on the cruise and I'm my collection
is on display on the seventh floor and the first
hip hop cruise along with you know, Rick Ross, Big
Boy and RP mister cisow.
Speaker 2 (15:30):
I'm a part of that.
Speaker 1 (15:31):
But because that's part of the community that showed love
for me, that was a major moment to get a
check from L COOJ and the rock to Belles, who
the first person ever seen ever in hip hop, to
get a check from somebody him signed that check for
me to just do what I would do normally display
my collection. So that's one thing that always steps out
going to the Dungeon Family reunion at one music fest
(15:55):
and seeing that family go through so much and come
together during that moment that always sticks out to GEZ
ten anniversary show at the Fox Theater, out cast at
Last and Centennial Parker, I was different Sunday show.
Speaker 2 (16:09):
You know what I'm saying, like some stuff like that.
Speaker 1 (16:11):
You know when you bring this and this is sayned
by Andre and Big Boy, you know, to get those
memories and see those people basking that moment like those
those are the ones that step out the most for me.
Speaker 2 (16:23):
And then you know, even doing that for my children,
they and my younger I got younger kids.
Speaker 1 (16:29):
One put me on the I'm a reda Amaya loves gunner,
So to take her to a gun and release and
she go to a thug show and see that moment.
And my other daughter, I take her to a Lotto
show because she loves lotto and then suffice to say,
I take her backstage just to introduce.
Speaker 2 (16:44):
My daughter starts rapping for Lotto and she like hold
the phone and record.
Speaker 1 (16:47):
I'm like, okay, I'm thinking I'm about to record just
an engagement. My daughter starts rapping for lotto and Lotto's
over here like this and I'm sitting here holding the
phone like wait, you rap you know what I'm saying.
Speaker 2 (16:57):
So it's like giving her that moment.
Speaker 1 (17:00):
And even the other day my daughter texts me it
is like I saw Mayor Andre Dickens and I told
him my new face daughter and we had to kind
of like shit. And then the other daughter is like, yo,
I chat GPT's you and look what it's saying. And
it's like, Yo, It's just amazing because you know, at
the end of the day, you always want to lead
legacy and make your children proud. So it's like good
to see that they could look online or just be
(17:21):
in the city and be a value of these relationships,
you know the goal. I see you in Atlanta, United,
We be in there like that's not you know stuff.
We grew up normal, you know, like we used to
get the noseb c's and be way up there.
Speaker 2 (17:35):
I'm taking my daughter, were in.
Speaker 1 (17:36):
The suites and Sydney looking out giving them jerseys and
we here with Earth Gang and two Chains and butter
atl Alanda influences every like this is the new normal
to me.
Speaker 2 (17:47):
But this is not normal, you know this, This took
those relationships.
Speaker 1 (17:51):
It took me Sidney knowing it's okay to invite New
Face and he's okay, and he's one of you know,
it's a value. So you know, that's the That's some
of the top moments that stick out for me.
Speaker 4 (18:01):
A lot of people don't know that. You know, even
with Killer Mike's album was just one like every Grammy
in the world last year.
Speaker 3 (18:09):
You know what I'm saying.
Speaker 4 (18:09):
You helped bring Killer Mike and Fable together to create
that song like walk me through?
Speaker 3 (18:14):
Like how did that come together?
Speaker 2 (18:15):
Oh?
Speaker 1 (18:16):
Man, so koc if you don't know a beast, okay,
if you know the song, move bitch and down for
my niggas, man for them up. This is this gentleman
came and said, I wanted to do a collaboration with whoever.
Speaker 2 (18:30):
New Face can bring the stink on your studios.
Speaker 1 (18:33):
So I made a call and we had the session
and man, I'm talking about trans Lead, j Dot, Fable, who,
David Banner, everybody came up. They all didn't rap, but
majority of them did rap and we did create a song.
But during that time, Killer Mike had came and then
Killer Mike was like, follow me to the back, and
I'm like, did I do something wrong? And then Shine
(18:56):
who had just was able to come to America from Believeze,
I don't know, yah, situation killer Mike is introducing me
to Shine like or introducing Shine to me, and I'm
just and again and all like, I mean, I know Shine,
but this is killer Mike, my brother, but this is
still killing Mike introducing Shine to me and what new
face did that? And so after that engagement, then it's
(19:17):
like we go back there and he hears what Fabo
had did, and he was like, man, I think I
wanted Fabo. Can't bring Fabo to the studio tomorrow. I
got a session tomorrow and I want him hear and
play them some things and.
Speaker 2 (19:27):
Hopefully get on it.
Speaker 1 (19:28):
I'm like me, like again, oh okay, but again the
relationship I call Fabo our relationship. I call him, Man,
you want to pull up the stink on you tomorrow? Okay, yeah,
I trust you know, Yeah, we pull up. Man. They
have this moment Mike's playing through records and this is
three years prior to it even happening. So again, you
(19:49):
don't see me in the studio talking about it. You
don't see until I know it came cause I'm like, oh,
I need this moment.
Speaker 2 (19:55):
So I'm waiting to it.
Speaker 1 (19:56):
I'm hoping it come out, but I'm like, he goes
in the studio, comes and does this thing, man and
Fabo comes out to collapse, people wiping their eyes and
this song is something for the junkies.
Speaker 3 (20:08):
Yea.
Speaker 1 (20:09):
And that again, like you said, three years later, the
album wins Rap Album of the Year and and these
are my brothers, so that that's a proud moment for
me because to Fabo, we know his legendary status, we
know what he's done for the city and bankhead in Atlanta.
But for me to be able to say that I
assisted in Fabo getting a Grammy, that that's something I'm
(20:35):
forever gonna be He showed, he showed me the thing
like he can't get the he can get a certificate,
but Fabo got a Grammy for that, Like, and that's
because of my involvement. That's something I'm gonna forever be
proud of and and and and that and that relationship
is prices because this last week he was invited to
mister Fabs Fab Week. He's like, you want to come,
and I'm like, hell yeah, And so he went out
(20:56):
there and perform and they love Fable in the West Coast,
like like Atlanta, Like.
Speaker 2 (21:01):
He's like a superhero out there.
Speaker 1 (21:02):
So to be with him during that moment and spend
three days with Fable out West was just like, oh dang,
I thought the Grammy was something, But it gets bigger
and bigger. Like relationships, It's like, how do we make
this relationship more and more valuable? And that's what I
love about what I do because it's like I want
to add value to it.
Speaker 2 (21:20):
So you know that that's one of the joys. And
that's how that happened.
Speaker 3 (21:24):
Yeah.
Speaker 4 (21:24):
Man, Look, I've told you this before and I'm just
gonna say it because I want to document it too.
But like I've been in many meetings where we've talked
about culture and hip hop, and I've brought you up
many times, and I've told people over and over over
the years, I'm like, look, man, this dude gonna have
his own Netflix series one day, he gonna have his
own museum one day. Like this is the time to
(21:45):
get him now, like because it's inevitable. Like but all
the like, I haven't seen anybody else doing the kind
of stuff that you've done on any level, you know
what I mean? Like again, like but when it comes
to this, like what is the business of New Face though,
like you talk about you're able to leverage off the
culture and stuff like that, and again weint gotta get
(22:06):
too deep into it. But like again, like you know,
I keep the lights on, man with all this all
this good work that you're doing.
Speaker 2 (22:11):
Again, uh, social media and showing up like you know,
New Face is there.
Speaker 1 (22:16):
But sometimes there's this conversation like it's this conversation like I.
Speaker 2 (22:20):
Don't have a car, I get so many dem man,
I'm doing this and do a pull up.
Speaker 1 (22:26):
Okay, you know this is you know, this is what
I do. What's what's involved? Like what's the event for?
And does it align with my purpose? Like it's you know,
I don't I don't go to anything.
Speaker 2 (22:38):
You know.
Speaker 1 (22:39):
That's the one thing too, It's like it all aligns
with my purpose and my relationships.
Speaker 2 (22:43):
So if there's usually a conversation like what is this about?
What is this event?
Speaker 1 (22:47):
And that if it does aligned, then there's this conversation
like okay, well, per social media posts, if I post
a brand of business, this is what my rates are
usually are for do that? And also I go to
black owned busines shout out the happy hour, Shout out
to Georgia, shout out to handlebars where I go in
and I support they give me an entrede and drinking.
(23:08):
I do a social media post for that, and then
there's a fee for that. I do a new artist spot,
like maybe two to three artists a week where I
promote your business, your brand on my page.
Speaker 2 (23:17):
There's a fee for that. You know what I'm saying.
Speaker 1 (23:19):
So it's in taking people like artists come to the city.
And again if if new Face and that's really what
my brand is about. When you talk about it, it's
like people mentioning my rooms, my name and.
Speaker 2 (23:30):
Rooms that I'm not in.
Speaker 1 (23:31):
That's you know, getting a call from you to be
a part of the time capsule that you know and
be able to work with my other friend dot net.
Speaker 2 (23:39):
That's because you brought my name out about that.
Speaker 1 (23:41):
Bro.
Speaker 4 (23:41):
Yeah, it was literally it was the Mayor's office called
me one day and I was like, oh, bro, we
got to give new Face in here to do a video.
You remember that it pulled out. It's like what he
said just happened. Oh I just happened to have this.
Maybe you can put this in the capsule.
Speaker 1 (23:57):
And this is again we in the Mayor's office like ho,
but what got me there?
Speaker 2 (24:01):
Because somebody mentioned my name in the room. You didn't
have to.
Speaker 1 (24:04):
Then it's with my guy dot net like and then
it's you know, me and Andre got a relationship.
Speaker 2 (24:08):
You know what I'm saying. He's seen me there.
Speaker 1 (24:11):
I was there at the gathering spot when we it
was Dreda and we proclaimed you about to be the
mayor like you know we were there. But it's it's
about showing up. And that's really what the business is.
If new face was there, how can we always say,
help me, help us? Like you've seen what I've done
over the years. You've seen I don't do negativity. I
(24:33):
don't need drama, you know I don't do that. So
you've seen what I can add to a business or
a brand. So help me help us because the bigger
I get, the bigger my voice gets. That only helps you.
That's always helped me around, you know through the years.
You know, I haven't had the bad close in what
six or seven years? You know starter, this Georgiao's iran
(24:53):
A don you know DJ Mars you know that whole
line and this Houston leathers, this is all like through relationships,
you know, because they know new faces there. But he
might be next to you know, the president, or he
might be next to the mayor, he might be next
to g Z wearing my brand. That's value. That's you know,
that's what ll cooj got paid for wearing a Fubu
(25:14):
hat and gap. That's what Tupac did wearing Carl Kernine.
That's value when somebody of value is wearing your brand.
So that's really the business of it. But the other
side is when somebody has an event or a music
video and they want.
Speaker 2 (25:27):
The video to have the aesthetic of the eighties or
the nineties.
Speaker 1 (25:30):
You can't go on eBay and find you can't just
go to barn Target. You can't go to a store
and by this like it's some stuff on this table
you can't buy like you you nobody in the world
has a cassette. You may have the cassette tape, but
nobody in the world has a Nipsey Hustle cassette tape
signed by him period and you can try to find it.
(25:52):
Nobody's gonna hire The Hot Boys cassette tape signed by
the members of the group that just reunited you know,
shout out to them. Nobody's gonna have the t I
cassette tape signed by David Banner, Jazzy Faye, just Blaze, DJ,
toomb the people.
Speaker 2 (26:06):
That were a part of it.
Speaker 1 (26:07):
Like these are things that you know, RP DJ unk, Like,
nobody's gonna have these things where you can just go
to the store and buyas So when somebody does a
music video or a movie, they're gonna license these items
to be put in the movie. Freaknick documentary just came out.
I was there, Yeah, that was that was why I'm here.
Freak Nick is what kept me here. I'm one of
(26:28):
those people that came for Freaknick. Well, I came for
c AU and Freak Nick was here, and I said, oh,
I need a reason to come back, and I came
back with a camcorder. And so when you see the
Hulu documentary, you'll see Larry Compton history and culture images
provided by New Face. That's because I was there and
the check was cut for that. You know, the Magic
City documentary, I was there doing some priceless moments, so
(26:51):
they commissioned me to talk about those moments.
Speaker 2 (26:53):
So in it's music videos, so it's it's endless.
Speaker 1 (26:56):
And then curations rock to Bells Again or One Music
Fest or any rock they had to celebrate in the
fifty years of hip hop. It's like, can you set
up a curated space with your collection so the fans
and created an experience Trap Music Museum, you know those
type of things. It's like, pay me to set up
a curation, I'll do that. And that's and for a
(27:18):
fan experience, you know what I'm saying.
Speaker 2 (27:20):
It's people.
Speaker 1 (27:20):
That's that's really where the business, brand and creating revenue
comes from.
Speaker 3 (27:36):
Do you have a system or is a system just
all in your head?
Speaker 2 (27:39):
All in my head?
Speaker 1 (27:40):
Like and I'm a neat freak, like you know, and
people will come to my house and I'd be like, man,
but do you have this and I know exactly where
it is? Or something missing it's a blank spot and
I know because I know everything has a slot. So
if something's blank here, I know it's missing, or it's
on display at at the Trap Music Museum, or it's
on loan at the ear Wax exhibit. Like it's multiple
(28:02):
exhibits that my stuff is kind of out at. But
to a point, it's just keeping it all like intact
and all in one place too, you know what I'm saying,
And that's the goal is finding the part about insurance
killer Mike gets on me a lot and a lot
of people like, man, is this sit insure?
Speaker 2 (28:16):
You're talking about how rare it is?
Speaker 3 (28:18):
Less?
Speaker 2 (28:18):
Yeah, you talking about how rare.
Speaker 1 (28:19):
It is, but it's just shit insured, so you know,
and that's that's really where the business of it is
leading me to that part of the business, like finding
the investors to to protect this and finding the people
because the idea is like we got to curate this
space in the film and documentary and a coffee table
book is.
Speaker 2 (28:36):
Some things that I have planned for this. But you
know that's it's still fun.
Speaker 1 (28:40):
Like it don't look like work to me because and
that's what I love about it, because they say, if
you find something you love, you never work a day
in your life. And I don't have a job, but
I have a passion and a purpose and that's what
drives me every day.
Speaker 2 (28:52):
So this is this is this is the job, yeah man?
Speaker 3 (28:54):
So like so yeah, so what's the what's the future?
Like where does all this go?
Speaker 1 (28:59):
Years ago, I I've seen Virgil Eyeblow do the High
Museum I see him, you know, I always drive by
the High Museum. I always visited there, and then I
always see, you know, the big photo there on the
High Museum. And for years I've seen people that didn't
look like us until Virgil Eyeblows exhibit. Then years later
(29:21):
I get a DM from Swiss Beats. He invited me
to his exhibit with Alicia Keys for her birthday as well,
and they displayed their exhibit. And then I've seen people
that look like us are earned by us, owned by us,
created by us, supported by us. I seen who kill
him to everybody, little baby pulled up everybody.
Speaker 2 (29:40):
So that is one of my goals too, is.
Speaker 1 (29:43):
To be able to bring my collection on display at
the High Museum, then eventually do my own museum, you know.
Of course, like killing Mike always says a new face
needs a spot in the city whereas a building, his
stuff is on display, his daughter's probably working the merch shop,
he gives tours, and then it closes down. He goes
up in a little attic and they lived there, their
little happy life, you know, like the the little man
(30:04):
at the top of the Fox Theater, right, you know,
And that's kind of the goal is just where I
just let the legacy of the collection, you know, do
his thing. You know, I don't never want to sell it,
you know, but I want to definitely earn, you know,
revenue from it. So that's definitely the goal. And coffee
table books, documentaries. I seen the Kanye West documentary Ye's
(30:26):
it genius. I seen that gentleman Cootie follow only Kanye
West and what they say estimated twenty four million. Netflix
may pay for that, But like that story and him
following Kanye, I can tell that story like thirty times, Yeah,
from a Carlos to a big crit to a t
I to anybody in Atlanta, like I probably got you
(30:47):
in my phone from the beginning of your career to
current day like little Scrappy like we joke like I've
seen his kid to like he's a parent of you know,
like and we still have this relationship front Like I
can tell this story like most of these things were
signed when they were not like yesterday, this stuff was
signed when this stuff drop at the album release, like
at Tower Records. So you know, that's the relationship about it.
(31:09):
But I want to do documentaries and series and just
following the journey.
Speaker 2 (31:13):
So many people talk about that.
Speaker 1 (31:14):
You was talking about, you know, being Netflix, But anybody
want to come holler and shoot the documentary, I'm open
to it, But what is a.
Speaker 2 (31:21):
Benefit to us?
Speaker 1 (31:22):
Because so many people be in my dmms and they
want to build, but I'm like you using my bricks,
Like where do I gain? You know, It's like I
don't see where you're doing anything for me. And that's
where the you know, the discernment comes in, like how
are we helping each other?
Speaker 2 (31:37):
Are you going to bring the cameras?
Speaker 1 (31:38):
Are you going to bring the crew or the investment,
because I really don't need this is what I do.
Like Transli said, to do what I do, you need
to start it ten years ago. So it's like nobody
else can do this, so I know my value. I
get the calls just yesterday a Nelly and Ashanti documentary
on Peacock and I was at one music fet getting
Nelly to sign, So they need my authorization because I
(32:00):
made I made the cut.
Speaker 2 (32:02):
Yeah you know what I'm saying.
Speaker 1 (32:03):
So that's that's really the part of out in the
business of it. And I just got something like from
animated series. But it's just like finding the right person
that believes in the dream and taking it to.
Speaker 4 (32:12):
The top man, new face, Man, I love it. I
want to say again, we appreciate what you do every time. Again,
like I said, when you showed up at the even
when you showed up at the at the butter launch, man,
like we didn't really have like a deep relationship, right,
but it was just a space that you decided to
be at, which you appreciate. We build a relationship over
(32:33):
the years, You've we've popped up in many many, many
many minutes plan you know, and you.
Speaker 1 (32:40):
Text me event like that's that's the type of stuff
that I talk about. That's rare, Like even you mentioned
it in rooms but even you just a random this
event is going on like that because I remember a
time where I didn't get invited to anything.
Speaker 2 (32:52):
I just show I just showed up naturally.
Speaker 1 (32:54):
But now to get invited, it's like no, I want
to show up and I want to tell people about it,
and I want to engagement like dang, I want people
in the coming, like man, I should have went.
Speaker 2 (33:02):
Yeah it was on his page. Yeah you should have.
Speaker 1 (33:06):
But look what happened when I went. You know, you
might not get the same experiences as me, but yo,
I showed up.
Speaker 2 (33:11):
And look what happened.
Speaker 1 (33:12):
And I wanted to tell people that's really what new
face was there is about being you know, I posted
share about it, but it's really about being there in
the moment. Because you take the Instagram off, I'm still me,
you know, still, I still have these relationship with these
people in real life, and that's really the importance of
new faces there. So when people be in the comments
saying I was there too, Yes, that's what I want
to hear, like did you have fun?
Speaker 2 (33:33):
Was it great? You know?
Speaker 3 (33:34):
Yeah, I remember. I remember when you Instagram got cut
off a couple months ago.
Speaker 4 (33:38):
May you the whole every rapper, every person in the
world was like, na, no hold on.
Speaker 3 (33:45):
Somebody called Mark Zuckerbird, we get this.
Speaker 1 (33:48):
Somebody said we got to fix this. And again it's
the community, and it's like, it's like, that's why I
do it, because it was times where people say, man,
I think you post too much, Maybe you should do
weekly posting. And I thought about it and I questioned myself,
like and I even tried it, but I'm like and then, honestly, man,
I just seen people that like shout out to r
Ip Clay and I just seen people that nar hosting
(34:10):
people that believed in me and love my post. I
was like, man, no, they love me, and that's what
got me in these rooms because of my posts. So
I'm just that's just me, like I'm not stopping and
that's what pays my bills. Unless you want to like
help with this and my daughter's ten dollars cash after
me to death and daddy that, unless you want to
help with that, then I'm just posting away until I
(34:33):
hit one hundred thousand, No for sure, And I want
to thank you for that too, man and your support
over the years. And again that time capsule for my
mother to be in there with the mayor, and the
mayor say, well, his new face, but it's mama, call
him Larry, but I'm gonna call him Larry.
Speaker 2 (34:46):
So like, just for that moment where you.
Speaker 1 (34:48):
Didn't have to mention my name in that room, it's
priceless because I have that memory and that that just
stands out a lot.
Speaker 2 (34:55):
But that wasn't the only time. And to again dot
net to.
Speaker 1 (34:58):
Be a part of these people that I really love
and this city and it's multiple people like that, you
know what I'm saying. So and I'm just telling people
that's priceless to mention somebody's name in the room that
they're not in. Killer Mike mentioned my name on Jimmy Fallon.
I was not in New York. Yeah, he did not
have to say that. But when Jimmy Fallon said why
did you drop a cassette tape, he said, there's a
collector in the Latin named new Face.
Speaker 2 (35:20):
I don't.
Speaker 1 (35:21):
I don't know how much like name dropping costs. And
I work at the swag shop, so I don't, you know,
but I don't know how much that costs.
Speaker 2 (35:29):
But I cannot afford it.
Speaker 1 (35:30):
So again, to Mike and to people like you and
Tip Clay Evans started that because they said, how can
we help me? And I said, access to these events.
I probably could have asked I should have asked for money,
but I said, just access.
Speaker 2 (35:42):
Just get me in the room.
Speaker 1 (35:43):
I'll do the rest. And so again, thank you for
this platform. And I wish you know. I don't know
what episode I'm on, but I wish you one hundredth episode.
I'd be there for the celebration. I was there at
your live episode. You know what I'm saying. So to
see the evolution man I wish you the best man,
and happy early birthday.
Speaker 2 (35:58):
Oh man.
Speaker 4 (35:59):
I appreciate you, Man, will look new Face Man. Again,
Like I said, you are the official historian for the culture.
We appreciate the work that you do. I appreciate you
pulling up. I appreciate all the support that you've just
naturally and organically showed Butter over the years, and as
well as all the different artists that you know. Again, Man,
you've created a lane for yourself by doing something that
(36:22):
you care about, and I hope that people look at
that and understand that that is a model for what
they can also do. I ain't saying they trying to
be like you, you know what I mean, but just
the fact that, again, like you said, I'm gonna do this,
I'm passionate about it, and by doing it naturally, people
respect it. People look for you the rooms, they say
you're not around like that speaks volgumes. Man, So congratulations before.
Speaker 3 (36:43):
We get out of here.
Speaker 4 (36:44):
I mean, of course they know out, but just for
the folks that might not know, how can they find
new Face?
Speaker 2 (36:49):
Hey man?
Speaker 1 (36:50):
You can start with the hashtag. You see the sticker
hashtag new Face was there, but it's at new face
on all platforms, even go my MySpace. That up, man,
I put you on my top eight if need be man,
you know, man, And I'm.
Speaker 2 (37:02):
Gonna be the first person because I'm a fan.
Speaker 1 (37:04):
I want to be on only fans and show fans stuff,
not to freaking shit, but I want to be the
only one on there because I am a fan.
Speaker 2 (37:10):
I'm the only fan.
Speaker 1 (37:12):
But you know at new face on all social media platforms.
And to your point, man, I created a lane and
I always say this. I know my lane because I'm
the only one in it. But even if I have clones,
it's better for the culture. We need more a means
because who's I go to shows and it's everybody's on
the stage.
Speaker 2 (37:29):
If everybody on the stage, who I'll turn around.
Speaker 1 (37:31):
I'll be scared to even show the crowd because everybody's
on the stage.
Speaker 2 (37:34):
Who's in there clapping for you? If everybody's a star?
Speaker 1 (37:37):
So that to your point, man, thank you, But new
face on everything, And if I had a goal, Kendrick
Lamar is coming to Atlanta. I need this autograph. Shout
out to PG Lane, Shout out to TDE when it
comes to Atlanta. Hopefully, if I come back we get
an update. This to be signed for my West Coast people.
Nipsey already signed this. Kendrick k Dot congrats on super Bowl.
(37:58):
But if I could get this saying.
Speaker 4 (38:02):
Hey man, it's it's already I can see it happening
right now. I'm gonna be at that show too, so
I already know. I already know something or gantic's gonna happen.
Man again, new face, congratulations, Bro, appreciate you pulling up.
Speaker 3 (38:13):
Thank you, appreciate the support. And uh, that's the pod
we out.
Speaker 2 (38:17):
I want to dedicate this to Mike Out.
Speaker 4 (38:25):
You've been listening to button Nomics and I'm your hosts
Brandon Butler. Got comments, feedback? Want to be on the show.
Send us an email today at Hello at butternomics dot com.
Butter Nomics is produced in Atlanta, Georgia at iHeartMedia by
Ksey Pegram, with marketing support Fromqueen and Nikki.
Speaker 3 (38:39):
Music provided by mister Hanky.
Speaker 4 (38:41):
If you haven't already, hit that subscribe button and never
miss an episode, and be sure to follow us on
all our social platforms at butter dot at l. Listen
to button Nomics on the iHeartRadio app, Apple podcasts or
wherever you get your podcasts,
The idea is like we got to curate this space
in the film and documentary and a coffee table book
is some things that I have planned for this but
it's still fun. Like it don't look like work to
me because and that's what I love about it, because
they say, if you find something you love, you never
work a day in your life. And I don't have
a job, but I have a passion and a purpose
and that's what draves me every day.
Speaker 2 (00:20):
So this is this is this is the job.
Speaker 3 (00:34):
Everybody.
Speaker 4 (00:34):
Welcome to another episode of Button Nomics. I'm your host,
Brandon Butler, founder CEO of butter atl And Today. Yeah, man,
we this is official. This is almost like you know,
I get up the Smithsonian about this episode right here
because we got the one and only new face in
the building.
Speaker 3 (00:51):
New face.
Speaker 2 (00:52):
How you feeling, man, man, I'm great, brother. We had
a very great morning so far.
Speaker 3 (00:58):
Man, It's been a very eventful day over.
Speaker 2 (01:00):
But assiful day. Man. That's why I love what you do,
because hey man, you got to push through.
Speaker 4 (01:06):
I just want to say, like we're not gonna get
in exactly what happened, but like the fact that something
happened and you literally walked up outside in the midst
of it is just testament of new Face being there.
Speaker 3 (01:19):
Because new Face was there.
Speaker 2 (01:21):
The story of my life.
Speaker 1 (01:23):
Like and people always talk about what I do post,
but imagine what I don't post. It's like, really, the
what my inner circle knows about, Like the stuff I
see in that the outside world knows nothing about is
the epitome A new Face.
Speaker 4 (01:35):
Was there, brother, brother, Man, I appreciate you, man. How
you feeling, Man, I'm feeling great.
Speaker 2 (01:39):
Man.
Speaker 1 (01:40):
It was the shortest month, but probably the hardest month
for me. But you know, we hear I had a
great eventful month and and Black History money, the finance.
We still celebrating our culture and our people. And it's
not just a month for me, but you know, it
lives on. But I'm honored to be here a part
of your evolution butter Nomics, you know, to be there
to say new Face was there for the first announcing
(02:01):
of butter Atl being created, to now you're evolving too,
this in four or four day and to see where
you've evolved. To man, it's an honor and a blessing
to be a part of something new.
Speaker 3 (02:11):
Hey, man, look man, I appreciate it.
Speaker 2 (02:13):
Man.
Speaker 4 (02:13):
You know and I was gonna get into that, man, like,
because I don't want people to think this is not
an authentic relationship, right, Like to your point back in
what was this twenty eighteen, twenty nineteen, at the launch
party for Butter ATL, before Butter was anything, before anybody
knew what Butter was. I remember that day. I remember
(02:35):
being like, man, if we can just get like three
hundred followers. I remember telling my team. I was like, bro,
if we can get three hundred followers, I think people
are going to show up, this is gonna be a
lit night.
Speaker 3 (02:44):
But like, even at that day, man new Face was there.
Speaker 2 (02:47):
I was there.
Speaker 4 (02:48):
He was there at the launch of Butter ATL. Now
years later we doing all this other stuff. Man, it's
just a full circle moment, bro.
Speaker 1 (02:55):
But again, it's always about who you know. It's like
the term who're all gonna be there? So then I
go in there and I see Sean fallI and Brandon Peters,
Chris Maurice Garla and Rashaan Lee j Car Like, I'm like, oh, okay, well,
he know who I know. I feel safe here, so
you know, I feel great here and comfortable. So it's
always great to be a part of that like and
(03:16):
to your point, like just getting three hundred followers. I
remember being to eighty five South Shows first show at
live show at Smith's Obar, and my guy Chad, one
of the owners over there, he said, man, we were
just happy to sell twenty seven tickets right and now
they selling.
Speaker 2 (03:31):
Out Fox theaters yea Callo theater. So like that's the
new face.
Speaker 1 (03:35):
Was their story that I like to tell to see
those evolutions and to be there in the beginning and
watch these companies and brands evolved like itself.
Speaker 4 (03:42):
Now when did it click? Because again, you were known
as the official hip hop historian. I call you the
culture I think it's bigger than hip hop personally. I
know you do a lot of stuff in that space,
but I think you're the culture historian.
Speaker 3 (03:52):
But like when did it start? Like when did it click?
Speaker 4 (03:55):
This was something that you know you wanted to do
because again, like I've seen the I know you you
got damn near museum at your house, you got archives
almost you got the stuff spread out, Like, but when
did it like click? Like you know what, I'm not
just doing this because I'm a fan. I'm doing this
because I think there's a bigger opportunity in place.
Speaker 1 (04:13):
During COVID being on Live with Killing Mike and him
saying a statement like man, New Face should never had
to pay for an event or ticket to a concert
or an event in Atlanta, and while he said it
and it doesn't sound realistic, I want to find out
if that was true. And the only way because I
have a collection of ticket stuffs that's like over fifteen
(04:34):
thousand ticket stuffs, so you know, the proof is that
I do support artists and I go to the shows.
But it was like, hmmm, I built these relationships because
it came to a point where I would buy these
tickets and then I would wait in line, and I
love that experience. But then the artists or their team
would come up and they'll see me in line and like, Yo,
why are you in line?
Speaker 2 (04:51):
Why you didn't call me? Or why bro? What did
you why you buy a ticket?
Speaker 1 (04:55):
So then I started thinking, because you know, at the
time I was I wouldn't I'm not never.
Speaker 2 (04:59):
I'm paid off the culture, so I don't have a job.
Speaker 1 (05:02):
So it's like, okay, I'll stop buying tickets then, so okay,
the next step is like wherever an event is, I'm
gonna just show up yeah, and I'm gonna see what
the universe has for me.
Speaker 2 (05:11):
And you know, six years later, five years later, I.
Speaker 1 (05:15):
Haven't paid for an event and I've probably been in
the event on stage, backstage getting the autograph.
Speaker 2 (05:20):
You know, the artist has invited me, you know what
I'm saying.
Speaker 1 (05:23):
So that's when it kind of clicked, and somebody of
killing Mike' statue saying that or tax having a conversation
like how can we help monetize what you're doing? Because
you know what you're doing, people will get paid for
this at labels, like you know, that's the thing. And
I was like, I was just doing it for fun,
Like you know, I was an independent owner of an
Avis render car, so I always dependent not on the culture,
(05:44):
but a whole nother stream of revenue where I wasn't
dependent on this. But when people like Killing Mike and
t I are coming to you like, you know, monetization,
you know Mark Barnes, Bidy Barnes saying it's like you
should start monetizing. You know this is a thing, right,
So that's when it really clicked for me during the
COVID era.
Speaker 4 (06:01):
And how do you know, like, so, how do you
know like when to pull up again, your timing is
what your time is impeccable, like even like we just
saw a while ago. But like with like again, how
do you even know when and where to pull up?
Because you be like eighteen different places at once, bro,
Like I don't know. I wouldn't know what your schedule is.
Like I always tell people like, I don't know how
new face gets around the way he gets around, But
(06:23):
you move up like a genie, Bro, You'll be like
ten different spots in one night.
Speaker 1 (06:27):
I tell people that, and people say, what do you
think your superpower is? And I think it's the impeccable
art of timing. And to your point, about a year
and a half ago, I lost my car, and I
think in this year in the Instagram and the people
will tell you like I probably went harder because I
didn't want to use that excuse. I've seen people use,
you know, any excuse, not just a car. But I
(06:49):
probably can't make it. But I've been invited to more places,
probably did more things without a car than I did
with the car. But to your question about why and when,
it's like, at the end of the day, I'm really
support my friends. Like if I look on the Flyer
and I see a Sean Fallion, if I see a
Maurice Garland or beat High or Butter it like, it's
just quality people that I look in respect. I'm really
going for them. Now if they know a fucking j
(07:11):
Z and the Kenny Burns and you know, and in
these socialites and these great artists, that's usually the extra.
You know, go to a Jermaine Dupre event, who knows
might pop up Pandora, and it's just like me supporting
my friends. But it's like all right, and my hip
hop fan and me like, all right, I know who
they know. I might bring some just the case and
I might get the autograph and then it.
Speaker 2 (07:32):
Usually so happens, you know what I'm saying.
Speaker 1 (07:34):
So it's really just supporting friends and people, quality people,
and that's where it comes from. And then how I
know how to find out when to leave is like
usually wing the DJ Black New Face was there on
I'm three or four, people be like, oh it's official now,
like okay, like the president wave, all right, I always here,
you know what I'm saying, and then I can move
on to the next event. But it's just really about
supporting our community and people who look like us on
(07:56):
black on brands. If it's a grand opening for an
event like Big Dave Cheese Steak or Slutty Vegan or
a swag shop or just you know, any type of
black owned business that I can put on my page
that show people that's not here or who didn't a ten.
Speaker 2 (08:09):
It's just like showing off, you know, exposure, and that's
where it really turned to.
Speaker 4 (08:14):
Yeah, man, I one of my least favorite Instagram updates
is when they took down how many posts you know,
these memories to show how many posts? Because bro like
how many? I don't even remember, Like it was in
the tens of thousands, Like I've never met a person that.
Speaker 3 (08:29):
I mean, like I.
Speaker 4 (08:30):
Feel like I'm a base like forty fifty thousand plus,
Like it was crazy.
Speaker 2 (08:35):
Oh yeah right now, I probably about eighty k.
Speaker 4 (08:37):
Yeah I felt yeah, I feel like it was like yeah,
like it was something like crazy, like fifty thousand posts
on Instagram.
Speaker 1 (08:42):
Bro k Del was like got the show. He's like
the young got eighty thousand of anything?
Speaker 2 (08:46):
You ever did? Eighty thousand of anything in your life?
Speaker 1 (08:49):
But I just like, look at my page, it's like
a TV channel, like you might it just programming, like
it's always on.
Speaker 2 (08:54):
You might miss the episode, you might miss the show,
but it algorithm.
Speaker 1 (08:58):
But what always happens when I walk up somebody like bro,
like literally, look I'm on your page like you here
and I'm on your pay or I just seen your
post or like so that's how I know, like the
algorithm and now I just saw it says twelve million
views on my page in like last two weeks.
Speaker 2 (09:13):
So and I don't have the most followers, but it's something.
Speaker 1 (09:16):
About like what I post that really hit the you know,
the heartbeat of the culture sort of say.
Speaker 4 (09:21):
It's the reaching the engagement, man, Like, how do you
keep track of all this stuff? Because like that's again
that's the other amazing part to me is it's not
just that you go to these events, but like it's like.
Speaker 3 (09:30):
You pull up with tons of.
Speaker 4 (09:33):
Things to have people sign or show love, like show
like real authentic love. Right Like you're like, yeah, I
remember you were in this magazine on this page fifteen
years ago, and I got like, like, how do you
even keep track of all this stuff?
Speaker 3 (09:46):
Man?
Speaker 1 (09:47):
Man, it's random information that be in my brain because
it's really like to me, some savant level stuff because
it's shocking to me cause I'm looking at I look
at the videos for myself cause I'm.
Speaker 2 (09:58):
Like, how did I.
Speaker 1 (10:00):
It just came out because I read a lot. But
you know, and they say when you read a lot,
and you are what you read and what you're eating things,
so it spills out. But I'm in shock myself. That's
why I posted videos in real time because it's like
I didn't think I knew that information, you know, like
I did with Symphony. We did Ancestry and we were
at Big Zach's and I was like, I bet you
didn't know we're here at Big Zach's. But he wrote
(10:21):
boys in the Hood and you look at this track.
He wrote them boys and we're in Big Zack's building.
And she's like that's random, but damn that's true.
Speaker 2 (10:29):
And I'm telling her read the credits and I was like,
we're in Big Zach. Big Zach is in the credits.
You don was local Green.
Speaker 1 (10:34):
So it's just like I don't know how sometimes, but
it's just like, you know, I love it because I
noticed when I wasn't really new face, I would go
to these events and I would see people go to
artists or anything and they were always asking for something, Yeah,
can you do this? Can you listen to my demo?
You knew me back in high school? You knew me,
you knew me.
Speaker 2 (10:54):
Can I can? I? Can I?
Speaker 1 (10:55):
And I was like I read the Purple Kyle and
Nipsey Hustle talks about this, how you be different and
separate yourself from others. And the one thing I noticed
was a lack of people adding value to people in brands.
So it's like when you're in a line in a
meet and greet and it's thirty people in line and
twenty six are asking for something and that one person
(11:16):
that only wants to say, Man, man, this album changed
my life. Thank you for what you did. Here's a
T shirt from Georgio's or the swag shop, But can
you sign this that you this album that you did
twenty years ago. Man, they gonna pull out their phone,
they're gonna tell their camera. Man, They're gonna be like, man,
that's hard.
Speaker 2 (11:32):
Thank you, Da da da da da.
Speaker 1 (11:33):
And then man, I post a story they DM me, Man,
that's love. I appreciate that. And now we don't build
the whole relationship. Besides what y'all see.
Speaker 2 (11:41):
On the internet. That's what I do it for. It's
the relationship.
Speaker 1 (11:44):
Building I'm in the you know, I collect a lot
of things, but honestly, really I'm out here collecting relationships
because I noticed that's what my social currency lies. Is
like in the relationships, because that goes further than money.
Speaker 2 (11:55):
Like I said, I don't have a job.
Speaker 1 (11:56):
The culture, like the city, this pays me social media
when people say you post a lot, because that's my revenue.
Speaker 2 (12:03):
You know what I'm saying.
Speaker 1 (12:04):
If I stopped, then I don't have a job like
you like, I can only do this because I don't
have a job.
Speaker 2 (12:09):
You know what I'm saying.
Speaker 1 (12:10):
I'm not tied to an entity. You know, I don't
answer to nobody. But it's like ray Doniel said, I
want to be a free nigga, but I got to
reach up to that level.
Speaker 2 (12:19):
You know what I'm saying.
Speaker 1 (12:19):
It's things I have to do, but I have to
always be authentic and be able to walk in these
rooms too. You know, if it was shade room or
if I post something negative, I would have to answer that.
So I choose not to go that route and choose
to add valuage to people's lives so when they see
me like I said, I don't want to be the
one always with bad news or man, can I have
a you know, fifty dollars a man?
Speaker 2 (12:39):
Times is hard. No, I got to check for you.
I won't eighty five doing a show.
Speaker 1 (12:43):
You want to do the show, and I booked you
for the show, and I want to add value and
opportunity so that way, these people answer my phone call.
I got tons of rappers phone number, but I'm not
that one just calling for nothing. They answer my phone
calls and that's you know, that's the joy of it
because I don't I don't need them. I love these
relationships with these people because we have these conversations with
(13:04):
their families and the like, real conversations deeper than rap,
you know what I'm saying.
Speaker 2 (13:09):
So that's the joy of it for me personally.
Speaker 3 (13:11):
Dope man, dope out of all the stuff that you've
done to me again, you've you've you've.
Speaker 4 (13:27):
Been up and down the space, You've met something people
like what's been a moment or a couple of moments
even made you stop and be.
Speaker 3 (13:34):
Like damn rock.
Speaker 1 (13:37):
The Bells announced they were doing the first hip hop Cruise.
As soon as I seen that post, I've called up.
I had a logo already part of a brand. My
brand is called nostalgia, and that's when I opened up
a museum and had my whole collection on dispute.
Speaker 3 (13:52):
I remember that I was at there, Yeah and.
Speaker 1 (13:54):
Thank you for coming and yeah, exactly see and I
love that too. When people tag me, I was the
like I've set the trend, like you know that, but
it started doing that and I seen that post and
the fan of me because my father took me to
my first rap show ever and it was ll COOJ
along with run DMC and BC Boys. That's how like
(14:14):
when people say how long you been collecting that ticket?
Speaker 2 (14:17):
Stuff?
Speaker 1 (14:17):
I still have and that memory stays in my face forever.
Like my dad could have left me at that point
and like left my life because what he did for
me in that moment was introduced me to hip hop
and LLKOJ was on that stage. So when I seen
that post, I said, Yo, please tag lll COOJ and
rock the bells because I want and need to be
(14:39):
on this cruise and be a part of this man
and the love and support from people from Rip Gangster Boo,
Little John Swissbee's Tip lou Will, people like lots of
people saying it's only right the new face be on
here to the point where I get a DM from
Ugk's on bun Be, what's your number? I make a
call for you him, but like uh, and then somebody
(15:01):
work with L was like yo, L said, man, tell
your people that we're working on it. You know what
I'm saying, So tell your people to back off. But
I'm looking at the comments like oh shit.
Speaker 2 (15:13):
So suffice to say a phone call was made to
bun Be.
Speaker 1 (15:17):
Me and L getto and the team gets on the phone,
and I get on the cruise and I'm my collection
is on display on the seventh floor and the first
hip hop cruise along with you know, Rick Ross, Big
Boy and RP mister cisow.
Speaker 2 (15:30):
I'm a part of that.
Speaker 1 (15:31):
But because that's part of the community that showed love
for me, that was a major moment to get a
check from L COOJ and the rock to Belles, who
the first person ever seen ever in hip hop, to
get a check from somebody him signed that check for
me to just do what I would do normally display
my collection. So that's one thing that always steps out
going to the Dungeon Family reunion at one music fest
(15:55):
and seeing that family go through so much and come
together during that moment that always sticks out to GEZ
ten anniversary show at the Fox Theater, out cast at
Last and Centennial Parker, I was different Sunday show.
Speaker 2 (16:09):
You know what I'm saying, like some stuff like that.
Speaker 1 (16:11):
You know when you bring this and this is sayned
by Andre and Big Boy, you know, to get those
memories and see those people basking that moment like those
those are the ones that step out the most for me.
Speaker 2 (16:23):
And then you know, even doing that for my children,
they and my younger I got younger kids.
Speaker 1 (16:29):
One put me on the I'm a reda Amaya loves gunner,
So to take her to a gun and release and
she go to a thug show and see that moment.
And my other daughter, I take her to a Lotto
show because she loves lotto and then suffice to say,
I take her backstage just to introduce.
Speaker 2 (16:44):
My daughter starts rapping for Lotto and she like hold
the phone and record.
Speaker 1 (16:47):
I'm like, okay, I'm thinking I'm about to record just
an engagement. My daughter starts rapping for lotto and Lotto's
over here like this and I'm sitting here holding the
phone like wait, you rap you know what I'm saying.
Speaker 2 (16:57):
So it's like giving her that moment.
Speaker 1 (17:00):
And even the other day my daughter texts me it
is like I saw Mayor Andre Dickens and I told
him my new face daughter and we had to kind
of like shit. And then the other daughter is like, yo,
I chat GPT's you and look what it's saying. And
it's like, Yo, It's just amazing because you know, at
the end of the day, you always want to lead
legacy and make your children proud. So it's like good
to see that they could look online or just be
(17:21):
in the city and be a value of these relationships,
you know the goal. I see you in Atlanta, United,
We be in there like that's not you know stuff.
We grew up normal, you know, like we used to
get the noseb c's and be way up there.
Speaker 2 (17:35):
I'm taking my daughter, were in.
Speaker 1 (17:36):
The suites and Sydney looking out giving them jerseys and
we here with Earth Gang and two Chains and butter
atl Alanda influences every like this is the new normal
to me.
Speaker 2 (17:47):
But this is not normal, you know this, This took
those relationships.
Speaker 1 (17:51):
It took me Sidney knowing it's okay to invite New
Face and he's okay, and he's one of you know,
it's a value. So you know, that's the That's some
of the top moments that stick out for me.
Speaker 4 (18:01):
A lot of people don't know that. You know, even
with Killer Mike's album was just one like every Grammy
in the world last year.
Speaker 3 (18:09):
You know what I'm saying.
Speaker 4 (18:09):
You helped bring Killer Mike and Fable together to create
that song like walk me through?
Speaker 3 (18:14):
Like how did that come together?
Speaker 2 (18:15):
Oh?
Speaker 1 (18:16):
Man, so koc if you don't know a beast, okay,
if you know the song, move bitch and down for
my niggas, man for them up. This is this gentleman
came and said, I wanted to do a collaboration with whoever.
Speaker 2 (18:30):
New Face can bring the stink on your studios.
Speaker 1 (18:33):
So I made a call and we had the session
and man, I'm talking about trans Lead, j Dot, Fable, who,
David Banner, everybody came up. They all didn't rap, but
majority of them did rap and we did create a song.
But during that time, Killer Mike had came and then
Killer Mike was like, follow me to the back, and
I'm like, did I do something wrong? And then Shine
(18:56):
who had just was able to come to America from Believeze,
I don't know, yah, situation killer Mike is introducing me
to Shine like or introducing Shine to me, and I'm
just and again and all like, I mean, I know Shine,
but this is killer Mike, my brother, but this is
still killing Mike introducing Shine to me and what new
face did that? And so after that engagement, then it's
(19:17):
like we go back there and he hears what Fabo
had did, and he was like, man, I think I
wanted Fabo. Can't bring Fabo to the studio tomorrow. I
got a session tomorrow and I want him hear and
play them some things and.
Speaker 2 (19:27):
Hopefully get on it.
Speaker 1 (19:28):
I'm like me, like again, oh okay, but again the
relationship I call Fabo our relationship. I call him, Man,
you want to pull up the stink on you tomorrow? Okay, yeah,
I trust you know, Yeah, we pull up. Man. They
have this moment Mike's playing through records and this is
three years prior to it even happening. So again, you
(19:49):
don't see me in the studio talking about it. You
don't see until I know it came cause I'm like, oh,
I need this moment.
Speaker 2 (19:55):
So I'm waiting to it.
Speaker 1 (19:56):
I'm hoping it come out, but I'm like, he goes
in the studio, comes and does this thing, man and
Fabo comes out to collapse, people wiping their eyes and
this song is something for the junkies.
Speaker 3 (20:08):
Yea.
Speaker 1 (20:09):
And that again, like you said, three years later, the
album wins Rap Album of the Year and and these
are my brothers, so that that's a proud moment for
me because to Fabo, we know his legendary status, we
know what he's done for the city and bankhead in Atlanta.
But for me to be able to say that I
assisted in Fabo getting a Grammy, that that's something I'm
(20:35):
forever gonna be He showed, he showed me the thing
like he can't get the he can get a certificate,
but Fabo got a Grammy for that, Like, and that's
because of my involvement. That's something I'm gonna forever be
proud of and and and and that and that relationship
is prices because this last week he was invited to
mister Fabs Fab Week. He's like, you want to come,
and I'm like, hell yeah, And so he went out
(20:56):
there and perform and they love Fable in the West Coast,
like like Atlanta, Like.
Speaker 2 (21:01):
He's like a superhero out there.
Speaker 1 (21:02):
So to be with him during that moment and spend
three days with Fable out West was just like, oh dang,
I thought the Grammy was something, But it gets bigger
and bigger. Like relationships, It's like, how do we make
this relationship more and more valuable? And that's what I
love about what I do because it's like I want
to add value to it.
Speaker 2 (21:20):
So you know that that's one of the joys. And
that's how that happened.
Speaker 3 (21:24):
Yeah.
Speaker 4 (21:24):
Man, Look, I've told you this before and I'm just
gonna say it because I want to document it too.
But like I've been in many meetings where we've talked
about culture and hip hop, and I've brought you up
many times, and I've told people over and over over
the years, I'm like, look, man, this dude gonna have
his own Netflix series one day, he gonna have his
own museum one day. Like this is the time to
(21:45):
get him now, like because it's inevitable. Like but all
the like, I haven't seen anybody else doing the kind
of stuff that you've done on any level, you know
what I mean? Like again, like but when it comes
to this, like what is the business of New Face though,
like you talk about you're able to leverage off the
culture and stuff like that, and again weint gotta get
(22:06):
too deep into it. But like again, like you know,
I keep the lights on, man with all this all
this good work that you're doing.
Speaker 2 (22:11):
Again, uh, social media and showing up like you know,
New Face is there.
Speaker 1 (22:16):
But sometimes there's this conversation like it's this conversation like I.
Speaker 2 (22:20):
Don't have a car, I get so many dem man,
I'm doing this and do a pull up.
Speaker 1 (22:26):
Okay, you know this is you know, this is what
I do. What's what's involved? Like what's the event for?
And does it align with my purpose? Like it's you know,
I don't I don't go to anything.
Speaker 2 (22:38):
You know.
Speaker 1 (22:39):
That's the one thing too, It's like it all aligns
with my purpose and my relationships.
Speaker 2 (22:43):
So if there's usually a conversation like what is this about?
What is this event?
Speaker 1 (22:47):
And that if it does aligned, then there's this conversation
like okay, well, per social media posts, if I post
a brand of business, this is what my rates are
usually are for do that? And also I go to
black owned busines shout out the happy hour, Shout out
to Georgia, shout out to handlebars where I go in
and I support they give me an entrede and drinking.
(23:08):
I do a social media post for that, and then
there's a fee for that. I do a new artist spot,
like maybe two to three artists a week where I
promote your business, your brand on my page.
Speaker 2 (23:17):
There's a fee for that. You know what I'm saying.
Speaker 1 (23:19):
So it's in taking people like artists come to the city.
And again if if new Face and that's really what
my brand is about. When you talk about it, it's
like people mentioning my rooms, my name and.
Speaker 2 (23:30):
Rooms that I'm not in.
Speaker 1 (23:31):
That's you know, getting a call from you to be
a part of the time capsule that you know and
be able to work with my other friend dot net.
Speaker 2 (23:39):
That's because you brought my name out about that.
Speaker 1 (23:41):
Bro.
Speaker 4 (23:41):
Yeah, it was literally it was the Mayor's office called
me one day and I was like, oh, bro, we
got to give new Face in here to do a video.
You remember that it pulled out. It's like what he
said just happened. Oh I just happened to have this.
Maybe you can put this in the capsule.
Speaker 1 (23:57):
And this is again we in the Mayor's office like ho,
but what got me there?
Speaker 2 (24:01):
Because somebody mentioned my name in the room. You didn't
have to.
Speaker 1 (24:04):
Then it's with my guy dot net like and then
it's you know, me and Andre got a relationship.
Speaker 2 (24:08):
You know what I'm saying. He's seen me there.
Speaker 1 (24:11):
I was there at the gathering spot when we it
was Dreda and we proclaimed you about to be the
mayor like you know we were there. But it's it's
about showing up. And that's really what the business is.
If new face was there, how can we always say,
help me, help us? Like you've seen what I've done
over the years. You've seen I don't do negativity. I
(24:33):
don't need drama, you know I don't do that. So
you've seen what I can add to a business or
a brand. So help me help us because the bigger
I get, the bigger my voice gets. That only helps you.
That's always helped me around, you know through the years.
You know, I haven't had the bad close in what
six or seven years? You know starter, this Georgiao's iran
(24:53):
A don you know DJ Mars you know that whole
line and this Houston leathers, this is all like through relationships,
you know, because they know new faces there. But he
might be next to you know, the president, or he
might be next to the mayor, he might be next
to g Z wearing my brand. That's value. That's you know,
that's what ll cooj got paid for wearing a Fubu
(25:14):
hat and gap. That's what Tupac did wearing Carl Kernine.
That's value when somebody of value is wearing your brand.
So that's really the business of it. But the other
side is when somebody has an event or a music
video and they want.
Speaker 2 (25:27):
The video to have the aesthetic of the eighties or
the nineties.
Speaker 1 (25:30):
You can't go on eBay and find you can't just
go to barn Target. You can't go to a store
and by this like it's some stuff on this table
you can't buy like you you nobody in the world
has a cassette. You may have the cassette tape, but
nobody in the world has a Nipsey Hustle cassette tape
signed by him period and you can try to find it.
(25:52):
Nobody's gonna hire The Hot Boys cassette tape signed by
the members of the group that just reunited you know,
shout out to them. Nobody's gonna have the t I
cassette tape signed by David Banner, Jazzy Faye, just Blaze, DJ,
toomb the people.
Speaker 2 (26:06):
That were a part of it.
Speaker 1 (26:07):
Like these are things that you know, RP DJ unk, Like,
nobody's gonna have these things where you can just go
to the store and buyas So when somebody does a
music video or a movie, they're gonna license these items
to be put in the movie. Freaknick documentary just came out.
I was there, Yeah, that was that was why I'm here.
Freak Nick is what kept me here. I'm one of
(26:28):
those people that came for Freaknick. Well, I came for
c AU and Freak Nick was here, and I said, oh,
I need a reason to come back, and I came
back with a camcorder. And so when you see the
Hulu documentary, you'll see Larry Compton history and culture images
provided by New Face. That's because I was there and
the check was cut for that. You know, the Magic
City documentary, I was there doing some priceless moments, so
(26:51):
they commissioned me to talk about those moments.
Speaker 2 (26:53):
So in it's music videos, so it's it's endless.
Speaker 1 (26:56):
And then curations rock to Bells Again or One Music
Fest or any rock they had to celebrate in the
fifty years of hip hop. It's like, can you set
up a curated space with your collection so the fans
and created an experience Trap Music Museum, you know those
type of things. It's like, pay me to set up
a curation, I'll do that. And that's and for a
(27:18):
fan experience, you know what I'm saying.
Speaker 2 (27:20):
It's people.
Speaker 1 (27:20):
That's that's really where the business, brand and creating revenue
comes from.
Speaker 3 (27:36):
Do you have a system or is a system just
all in your head?
Speaker 2 (27:39):
All in my head?
Speaker 1 (27:40):
Like and I'm a neat freak, like you know, and
people will come to my house and I'd be like, man,
but do you have this and I know exactly where
it is? Or something missing it's a blank spot and
I know because I know everything has a slot. So
if something's blank here, I know it's missing, or it's
on display at at the Trap Music Museum, or it's
on loan at the ear Wax exhibit. Like it's multiple
(28:02):
exhibits that my stuff is kind of out at. But
to a point, it's just keeping it all like intact
and all in one place too, you know what I'm saying,
And that's the goal is finding the part about insurance
killer Mike gets on me a lot and a lot
of people like, man, is this sit insure?
Speaker 2 (28:16):
You're talking about how rare it is?
Speaker 3 (28:18):
Less?
Speaker 2 (28:18):
Yeah, you talking about how rare.
Speaker 1 (28:19):
It is, but it's just shit insured, so you know,
and that's that's really where the business of it is
leading me to that part of the business, like finding
the investors to to protect this and finding the people
because the idea is like we got to curate this
space in the film and documentary and a coffee table
book is.
Speaker 2 (28:36):
Some things that I have planned for this. But you
know that's it's still fun.
Speaker 1 (28:40):
Like it don't look like work to me because and
that's what I love about it, because they say, if
you find something you love, you never work a day
in your life. And I don't have a job, but
I have a passion and a purpose and that's what
drives me every day.
Speaker 2 (28:52):
So this is this is this is the job, yeah man?
Speaker 3 (28:54):
So like so yeah, so what's the what's the future?
Like where does all this go?
Speaker 1 (28:59):
Years ago, I I've seen Virgil Eyeblow do the High
Museum I see him, you know, I always drive by
the High Museum. I always visited there, and then I
always see, you know, the big photo there on the
High Museum. And for years I've seen people that didn't
look like us until Virgil Eyeblows exhibit. Then years later
(29:21):
I get a DM from Swiss Beats. He invited me
to his exhibit with Alicia Keys for her birthday as well,
and they displayed their exhibit. And then I've seen people
that look like us are earned by us, owned by us,
created by us, supported by us. I seen who kill
him to everybody, little baby pulled up everybody.
Speaker 2 (29:40):
So that is one of my goals too, is.
Speaker 1 (29:43):
To be able to bring my collection on display at
the High Museum, then eventually do my own museum, you know.
Of course, like killing Mike always says a new face
needs a spot in the city whereas a building, his
stuff is on display, his daughter's probably working the merch shop,
he gives tours, and then it closes down. He goes
up in a little attic and they lived there, their
little happy life, you know, like the the little man
(30:04):
at the top of the Fox Theater, right, you know,
And that's kind of the goal is just where I
just let the legacy of the collection, you know, do
his thing. You know, I don't never want to sell it,
you know, but I want to definitely earn, you know,
revenue from it. So that's definitely the goal. And coffee
table books, documentaries. I seen the Kanye West documentary Ye's
(30:26):
it genius. I seen that gentleman Cootie follow only Kanye
West and what they say estimated twenty four million. Netflix
may pay for that, But like that story and him
following Kanye, I can tell that story like thirty times, Yeah,
from a Carlos to a big crit to a t
I to anybody in Atlanta, like I probably got you
(30:47):
in my phone from the beginning of your career to
current day like little Scrappy like we joke like I've
seen his kid to like he's a parent of you know,
like and we still have this relationship front Like I
can tell this story like most of these things were
signed when they were not like yesterday, this stuff was
signed when this stuff drop at the album release, like
at Tower Records. So you know, that's the relationship about it.
(31:09):
But I want to do documentaries and series and just
following the journey.
Speaker 2 (31:13):
So many people talk about that.
Speaker 1 (31:14):
You was talking about, you know, being Netflix, But anybody
want to come holler and shoot the documentary, I'm open
to it, But what is a.
Speaker 2 (31:21):
Benefit to us?
Speaker 1 (31:22):
Because so many people be in my dmms and they
want to build, but I'm like you using my bricks,
Like where do I gain? You know, It's like I
don't see where you're doing anything for me. And that's
where the you know, the discernment comes in, like how
are we helping each other?
Speaker 2 (31:37):
Are you going to bring the cameras?
Speaker 1 (31:38):
Are you going to bring the crew or the investment,
because I really don't need this is what I do.
Like Transli said, to do what I do, you need
to start it ten years ago. So it's like nobody
else can do this, so I know my value. I
get the calls just yesterday a Nelly and Ashanti documentary
on Peacock and I was at one music fet getting
Nelly to sign, So they need my authorization because I
(32:00):
made I made the cut.
Speaker 2 (32:02):
Yeah you know what I'm saying.
Speaker 1 (32:03):
So that's that's really the part of out in the
business of it. And I just got something like from
animated series. But it's just like finding the right person
that believes in the dream and taking it to.
Speaker 4 (32:12):
The top man, new face, Man, I love it. I
want to say again, we appreciate what you do every time. Again,
like I said, when you showed up at the even
when you showed up at the at the butter launch, man,
like we didn't really have like a deep relationship, right,
but it was just a space that you decided to
be at, which you appreciate. We build a relationship over
(32:33):
the years, You've we've popped up in many many, many
many minutes plan you know, and you.
Speaker 1 (32:40):
Text me event like that's that's the type of stuff
that I talk about. That's rare, Like even you mentioned
it in rooms but even you just a random this
event is going on like that because I remember a
time where I didn't get invited to anything.
Speaker 2 (32:52):
I just show I just showed up naturally.
Speaker 1 (32:54):
But now to get invited, it's like no, I want
to show up and I want to tell people about it,
and I want to engagement like dang, I want people
in the coming, like man, I should have went.
Speaker 2 (33:02):
Yeah it was on his page. Yeah you should have.
Speaker 1 (33:06):
But look what happened when I went. You know, you
might not get the same experiences as me, but yo,
I showed up.
Speaker 2 (33:11):
And look what happened.
Speaker 1 (33:12):
And I wanted to tell people that's really what new
face was there is about being you know, I posted
share about it, but it's really about being there in
the moment. Because you take the Instagram off, I'm still me,
you know, still, I still have these relationship with these
people in real life, and that's really the importance of
new faces there. So when people be in the comments
saying I was there too, Yes, that's what I want
to hear, like did you have fun?
Speaker 2 (33:33):
Was it great? You know?
Speaker 3 (33:34):
Yeah, I remember. I remember when you Instagram got cut
off a couple months ago.
Speaker 4 (33:38):
May you the whole every rapper, every person in the
world was like, na, no hold on.
Speaker 3 (33:45):
Somebody called Mark Zuckerbird, we get this.
Speaker 1 (33:48):
Somebody said we got to fix this. And again it's
the community, and it's like, it's like, that's why I
do it, because it was times where people say, man,
I think you post too much, Maybe you should do
weekly posting. And I thought about it and I questioned myself,
like and I even tried it, but I'm like and then, honestly, man,
I just seen people that like shout out to r
Ip Clay and I just seen people that nar hosting
(34:10):
people that believed in me and love my post. I
was like, man, no, they love me, and that's what
got me in these rooms because of my posts. So
I'm just that's just me, like I'm not stopping and
that's what pays my bills. Unless you want to like
help with this and my daughter's ten dollars cash after
me to death and daddy that, unless you want to
help with that, then I'm just posting away until I
(34:33):
hit one hundred thousand, No for sure, And I want
to thank you for that too, man and your support
over the years. And again that time capsule for my
mother to be in there with the mayor, and the
mayor say, well, his new face, but it's mama, call
him Larry, but I'm gonna call him Larry.
Speaker 2 (34:46):
So like, just for that moment where you.
Speaker 1 (34:48):
Didn't have to mention my name in that room, it's
priceless because I have that memory and that that just
stands out a lot.
Speaker 2 (34:55):
But that wasn't the only time. And to again dot
net to.
Speaker 1 (34:58):
Be a part of these people that I really love
and this city and it's multiple people like that, you
know what I'm saying. So and I'm just telling people
that's priceless to mention somebody's name in the room that
they're not in. Killer Mike mentioned my name on Jimmy Fallon.
I was not in New York. Yeah, he did not
have to say that. But when Jimmy Fallon said why
did you drop a cassette tape, he said, there's a
collector in the Latin named new Face.
Speaker 2 (35:20):
I don't.
Speaker 1 (35:21):
I don't know how much like name dropping costs. And
I work at the swag shop, so I don't, you know,
but I don't know how much that costs.
Speaker 2 (35:29):
But I cannot afford it.
Speaker 1 (35:30):
So again, to Mike and to people like you and
Tip Clay Evans started that because they said, how can
we help me? And I said, access to these events.
I probably could have asked I should have asked for money,
but I said, just access.
Speaker 2 (35:42):
Just get me in the room.
Speaker 1 (35:43):
I'll do the rest. And so again, thank you for
this platform. And I wish you know. I don't know
what episode I'm on, but I wish you one hundredth episode.
I'd be there for the celebration. I was there at
your live episode. You know what I'm saying. So to
see the evolution man I wish you the best man,
and happy early birthday.
Speaker 2 (35:58):
Oh man.
Speaker 4 (35:59):
I appreciate you, Man, will look new Face Man. Again,
Like I said, you are the official historian for the culture.
We appreciate the work that you do. I appreciate you
pulling up. I appreciate all the support that you've just
naturally and organically showed Butter over the years, and as
well as all the different artists that you know. Again, Man,
you've created a lane for yourself by doing something that
(36:22):
you care about, and I hope that people look at
that and understand that that is a model for what
they can also do. I ain't saying they trying to
be like you, you know what I mean, but just
the fact that, again, like you said, I'm gonna do this,
I'm passionate about it, and by doing it naturally, people
respect it. People look for you the rooms, they say
you're not around like that speaks volgumes. Man, So congratulations before.
Speaker 3 (36:43):
We get out of here.
Speaker 4 (36:44):
I mean, of course they know out, but just for
the folks that might not know, how can they find
new Face?
Speaker 2 (36:49):
Hey man?
Speaker 1 (36:50):
You can start with the hashtag. You see the sticker
hashtag new Face was there, but it's at new face
on all platforms, even go my MySpace. That up, man,
I put you on my top eight if need be man,
you know, man, And I'm.
Speaker 2 (37:02):
Gonna be the first person because I'm a fan.
Speaker 1 (37:04):
I want to be on only fans and show fans stuff,
not to freaking shit, but I want to be the
only one on there because I am a fan.
Speaker 2 (37:10):
I'm the only fan.
Speaker 1 (37:12):
But you know at new face on all social media platforms.
And to your point, man, I created a lane and
I always say this. I know my lane because I'm
the only one in it. But even if I have clones,
it's better for the culture. We need more a means
because who's I go to shows and it's everybody's on
the stage.
Speaker 2 (37:29):
If everybody on the stage, who I'll turn around.
Speaker 1 (37:31):
I'll be scared to even show the crowd because everybody's
on the stage.
Speaker 2 (37:34):
Who's in there clapping for you? If everybody's a star?
Speaker 1 (37:37):
So that to your point, man, thank you, But new
face on everything, And if I had a goal, Kendrick
Lamar is coming to Atlanta. I need this autograph. Shout
out to PG Lane, Shout out to TDE when it
comes to Atlanta. Hopefully, if I come back we get
an update. This to be signed for my West Coast people.
Nipsey already signed this. Kendrick k Dot congrats on super Bowl.
(37:58):
But if I could get this saying.
Speaker 4 (38:02):
Hey man, it's it's already I can see it happening
right now. I'm gonna be at that show too, so
I already know. I already know something or gantic's gonna happen.
Man again, new face, congratulations, Bro, appreciate you pulling up.
Speaker 3 (38:13):
Thank you, appreciate the support. And uh, that's the pod
we out.
Speaker 2 (38:17):
I want to dedicate this to Mike Out.
Speaker 4 (38:25):
You've been listening to button Nomics and I'm your hosts
Brandon Butler. Got comments, feedback? Want to be on the show.
Send us an email today at Hello at butternomics dot com.
Butter Nomics is produced in Atlanta, Georgia at iHeartMedia by
Ksey Pegram, with marketing support Fromqueen and Nikki.
Speaker 3 (38:39):
Music provided by mister Hanky.
Speaker 4 (38:41):
If you haven't already, hit that subscribe button and never
miss an episode, and be sure to follow us on
all our social platforms at butter dot at l. Listen
to button Nomics on the iHeartRadio app, Apple podcasts or
wherever you get your podcasts,
Host
Brandon Butler
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