How The Waterboyz Show Became Atlanta’s Favorite Sports Podcast

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
One of the things I can say things that we
saw help people be successful in music. Stay consistent, stay determined,
don't take any nose, stay entertaining.

Speaker 2 (00:10):
We bring that one percent to the podcast, all right once.

Speaker 1 (00:13):
Once we start this, the same way we would be
cranking out stuff in the studio, the same way we
would be going to open mics every single week, same
way we would be traveling to.

Speaker 2 (00:21):
This town that time.

Speaker 1 (00:22):
Mean this DJ, that DJ, this promoter, that promoter. It's
the same with the podcast game as far as what
we're doing. Stay consistent, keep putting out material, keep meeting people,
keep shaking hands and kissing babies, as they say, and
keep it entertaining and keep it something that the people
want to be a part of.

Speaker 3 (00:43):
Everybody. Welcome to the episode of butter Nomics. I'm the
host Brandan Butler, foundan CEO Buttery Tail, and today we
got one of the hottest shows out put up on here.

Speaker 2 (00:51):
Man.

Speaker 3 (00:51):
You know what I'm saying, Like we showed Look, you
gotta show the other podcast love Man, especially here in Atlanta.
You know, Atlanta's always loved these boys. These guys have
been killing it. I've been watching them grow. You know,
We've got a lot of mutual connections. So I'm honored
to have Playboy Tray and be Richard. The water Boys
showing the building. Man, how y'all feeling man?

Speaker 2 (01:08):
Man, we're doing good? Man. I love that intro.

Speaker 1 (01:10):
Man, manel better than how it did when I walked in.

Speaker 4 (01:15):
Man, I feel like we the hoddest thing out.

Speaker 2 (01:17):
Man. I love it. Man, were feeling good? How about yourself?

Speaker 4 (01:19):
My brother?

Speaker 3 (01:20):
If I was any better, I be you, brother?

Speaker 2 (01:21):
Oh like that right? Listens down on me.

Speaker 3 (01:26):
Hey man, look man, looky'll y'all boys have been killed it. Man,
we've been seeing the growth. I mean, for those who
don't know. Man, The water Boys podcast, y'all talk about
sports culture. Y'all based Atlanta, just giving people just a
high level over you. What is the water Boys show?

Speaker 2 (01:38):
Man?

Speaker 1 (01:39):
The water Boys showed the number one sports podcast in
the city of Atlanta. It's a podcast that was started
out of the pain of being an Atlanta sports fan,
being somebody who born and raised from the city, going
through everything before Dion got there, after Dion left, before
Mike Vic got there, after Mike before Matt Ryan, after

(02:01):
Matt Ryan left, before Tipa Jones, after Triple Jones, like
We've been through all the pain, the dominiquees getting traded,
and it's just something that we just normally with each.

Speaker 2 (02:10):
Other being friends.

Speaker 1 (02:11):
I always talked sports, and he kind of just morphed
into something that we normally do, brought it to other
people and hey, man, it's growing.

Speaker 3 (02:18):
Yeah, man, you know, you know it's funny. Even as
you were talking, I could hear the pain in your voice.

Speaker 2 (02:24):
Oh yeah.

Speaker 3 (02:25):
I always tell people like being in Atlanta sports fan,
it's like, I love y'all. Damn y'all be stressing me out.

Speaker 1 (02:30):
Bro.

Speaker 3 (02:30):
I remember I was at the Falcon the Super Bowl. Dog.
I'll never forget that. Man. My best friend called me
because they were playing with Green Bay in the game
before they wasn't a Green Bay and the NFC championship
that year and the yeah, and I remember, like the
game was almost over and we was getting to win,
and I went and I bought my tickets to Houston
right then. And it was funny because I went back
on the website, like and the tickets is like triplep

(02:52):
in price, So I got the tickets like super cheap
to go to Houston, and literally the game was over.
The tickets with up then we went to the Super Bowl, Man,
and we were out there partying. We was having a
good old time. And I mean we got into the
game and Bro, this is the craziest story. Man. We
was at the game and I ain't gonna lie, man,
I was. I was pretty lit. I think I was
probably about two bolls of jameson end that day. I
ain't gonna lie to you, Bro, so good and I remember, Man,

(03:14):
like I don't know, like Saints fans started appearing out
of nowhere and don't and I never forget.

Speaker 2 (03:19):
Bro.

Speaker 3 (03:19):
It was the third quarter and I think we was
up twenty eight to ten, and I looked at my
best friend and I said, these motherfucker's finna lose. And
I got up and walked out. Super I got up
and walked out, Bro, like real talk, and I was
so and like, I just I just had like this
moment because you know, I've seen it, Bro so many times.

(03:40):
The reason I might be the reason, Bro, let me
tell you. And I went back to the hotel.

Speaker 2 (03:44):
I was.

Speaker 3 (03:44):
I got back to the hotel and I went to
sleep because I just, I just I've seen it happen
over and over again. And I walk up the next
morning and I was like, oh my god, it actually happened.
So trust me as a Falcons fan, we actually have
a shedding in here. He's the head of marketing for
the Falcons. I just like that. Look, man, I just
want y'all to get a hit and steadhead. Why y'all

(04:05):
gonna stress me out every time? Man? What is it
about this? What is it about the Falcons?

Speaker 1 (04:09):
Why?

Speaker 3 (04:10):
Why are you gonna stress us out?

Speaker 4 (04:11):
Like your words? Man, your words have power.

Speaker 5 (04:13):
May you left did everything to get him there, and
you walked out to the bottle Jinks Jafferson bottles up.

Speaker 3 (04:20):
I should have stopped that one.

Speaker 4 (04:21):
Damn you should have stayed.

Speaker 5 (04:23):
We would have won, y'all everybody, But of the reason,
we all hit him in the DM, hit him on
the comments and just give them the birds time.

Speaker 4 (04:30):
Man.

Speaker 2 (04:31):
Hold, oh lord, they putting it all on you.

Speaker 3 (04:34):
Hey man, Look it's all good.

Speaker 4 (04:35):
Man.

Speaker 3 (04:35):
I rock with my boys. They be stressing me out,
but I still rock with them.

Speaker 2 (04:38):
Man, as I like to call them. The blood pressure
Birds are stressing me out. You know what I'm see
the shirt. The blood Pressure Birds are stressing me out.

Speaker 3 (04:47):
So what's the story behind the name man? Where the
water Boys show come from.

Speaker 2 (04:50):
Man.

Speaker 5 (04:51):
Well, we sat down a couple of years I think
twenty nineteen eight, somewhere in there, right before the pandemic hit.

Speaker 4 (04:58):
We was sitting down talk you know. It was this
girl name she worked.

Speaker 1 (05:01):
She worked on a lot of a lot of TV
shows and productions.

Speaker 5 (05:07):
Yeah, she's partly like t I, s v H one
show and she was real cool with us, man, and
she came there.

Speaker 4 (05:13):
She wrote down a lot of names, and one of
the names was water.

Speaker 5 (05:15):
Boys, And so we immediately thought about the movie with
Adam Sandler. Yeah, yeah, man, then water boys. They always
you know, getting water for the athletes. It's like, hey,
we may not play football like the great athletes, but
we show can talk talk that.

Speaker 3 (05:31):
That talked that smack with her this whole time. I say,
they have some the water boys out here that land
on that.

Speaker 1 (05:37):
But you know, the funny thing is, being from Atlanta,
a lot of people related to that, Like especially people
who out of town. The first thing they think of, oh,
kind of like the water boys, and we're like, no,
it's not that. Shout out to all the water boys,
the water boys in the hood especially, shout out to
them doing their thing.

Speaker 2 (05:51):
Moving their water. But no, it didn't have anything to
do with that.

Speaker 1 (05:54):
Like, hey, myself personally, I can't speak for me, but
I speak for myself. I might not be great enough
to be a pro athlete out there on their field,
but boy I can show talking. Then they get time
on the mic. And so who close to the game,
the water boys that they see it all. They hear
it all, you know, all the action, they feel the
energy from the field because they are right there. And
that's what we decided to go with Man, and people

(06:15):
have really, really really taken to it and it's been
resonating with people when they hit the name Man.

Speaker 3 (06:21):
Now both of you all have worked in you know,
the music and entertainment space, you know what I'm saying.
Like I was telling Bee, you know, offline, it was like, bro,
I remember I used to do parties of day Trim
back in the day. All my one as big as yours.
Let me tell you, Like I was a little small room,
but I've seen you know what I'm saying.

Speaker 2 (06:34):
I was.

Speaker 3 (06:35):
I was like, man, I don't know who that dude
is right there, but he's always see his name on
the sign up here, you know what I'm saying.

Speaker 5 (06:39):
So I'll say this and I know some people arrested
Peace Clay. I am the originator of the open mic
in Atlanta. I started, I popped my ship. We saw
a lot of things. Trade helped me build it, you know,
So if anybody got something to say, go do your
research's out there.

Speaker 3 (06:57):
Oh no, look, look I said. I know I was there.
I remember seeing the lines and all that stuff. I
was over there trying to build. I was like, man,
I'm gonna get mine like that one day. But no, man,
like even with y'all, you know y'all background and entertainment, like,
how is how does all that experience kind of start
to transition over to what y'all doing now with the show?

Speaker 5 (07:13):
Well, I feel like that the fact that we do
come from music, and that's what that's what our expertise is.
It kind of gives me a pass when I say,
Bobby Krimins and I met Bobby.

Speaker 4 (07:23):
Roth, you know what I'm saying. So you know, I'm
a fan. I'm a fan.

Speaker 5 (07:27):
I'm not no expert of this, and I do this
for fan purposes and I'm a character and I love it.

Speaker 4 (07:33):
You know.

Speaker 1 (07:33):
Well, one of the things I can say that with
a few of the things I can say, but I'll
start with this things that we saw help people be
successful in music. Stay consistent, stay determined, don't take any nose,
stay entertaining.

Speaker 2 (07:47):
We bring that one.

Speaker 1 (07:48):
Hundred percent to the podcast, all right once, once we
start this, the same way we would be cranking out
stuff in the studio, the same way we would be
going to open mics every single week, same way we
would be traveling to this town that I mean, this DJ,
that DJ, this promoter, that promoter. It's the same with
the podcast game as far as what we're doing. Stay consistent,
keep putting out material, keep meeting people, keep shaking hands

(08:10):
and kissing babies as they say, and keep it entertaining
and keep it something that the people want to be
a part of that the people enjoy.

Speaker 2 (08:17):
So those are some of.

Speaker 1 (08:18):
The things that I feel like music helps us to
be able to do, you know what I mean, look
at it from that perspective.

Speaker 5 (08:24):
Yeah, a lot of things we've seen on the behind
the scenes, like when we had artists going to be
interviewed by the interview so we're kind of like, oh,
I know how he feels, I know this or that.
So like whenever we go through media, we kind of
kind of understand what they're going through and what they're feeling. Also, man,
just the fact that, like you said, like we put
in the work. Man, it's like the podcast game is

(08:44):
not like the record deal. Like I look at us
as an artist, I think we're the cool new hot
art and the cool new artists. We're not where we
want to be as far as like hot whatever, but
we cool. It's a cool product. And to everybody out there,
like Tray said, like be consistent. You know, you may
not see the numbers want to see in the beginning,
but be consistent and take each win and take the
time and just appreciate that.

Speaker 3 (09:05):
That'solutely what was you all original vision for the show,
like is it's still kind of on that same track
as it evolves and stuff.

Speaker 2 (09:12):
Now it's on that track. So so you know, as
a sports fan.

Speaker 1 (09:16):
No matter what city you're from, if you are real,
if you're a real sports fan, no matter.

Speaker 2 (09:20):
Football, basketball, baseball, soccer, hockey, we can go down the line.

Speaker 1 (09:24):
You don't just watch your hometown team, watch you watch
all the team. Now your heart is with your hometown,
but you watch all the teams. So when we first
initially started, we were like just talking about everything. We
talk about Atlanta sports, but we also talk about all
the other players that we love. But we started noticing
a common theme as we were doing it. Everything kept
coming back to our pain and our frustration with being

(09:47):
Atlanta sports fans and starting to tell the stories and
starting to speak about the things that the regular sports
fan in person from Atlanta it feels like doesn't get
represented on ESPN or doesn't get represented on FS one
of Fox the channels. And then as we started to
really hone into that and started to like really lean
into everything that we know about Atlanta and all the

(10:09):
sports talking Atlanta, Man, we started going out places and
more and more people like, you know what, man, you
know what I like about y'all. Y'all talk about the
stuff in the city that we never get to hear about.
And we're like, you know what, Man's that's what we
need to lean into. You know what I'm saying at
this moment, Bill that for those people who are just
like us, who think like us, who enjoy watching the
same teams that we enjoy, and like, really bring Atlanta

(10:30):
to the forefront. Man, let them feel the same pain
that we have felt. And let's all congregate together.

Speaker 3 (10:37):
And you know it's interesting too, man, Like you know,
as I sit here and talk to y'all, like we
were kind of talking about offline, like you know, I
used to work at seven ninety Zone back in the day,
so I was there in the heyday of the students. Yeah,
you know, I remember all the stations, you know, six
eighty fan, you know, I remember nineteen nine started. And
so what was interesting about me is I kind of
got my first work in radio in sports talk, and
I've always kind of just been a fan of sports

(10:58):
talking talk radio in general. Dad I was listening to
WSB when I was growing up. My dad when always
listening to that, and so I've always kind of just
noticed I've kind of like always leaned towards that a
little bit more. But I'm not gonna lie of y'all, man.
I get some two live ste style vibes off of y'all,
and there's some there's something I hear y'all talking. When
I just hear will y'all interact and talk about sports,
y'all definitely remind me a lot of students back in
the day.

Speaker 1 (11:17):
Man.

Speaker 3 (11:17):
I just want to give y'all that that piece of
that piece of confidence.

Speaker 5 (11:20):
Man as a as A as a pharmaceutic corrept. When
I used to travel all around, I always real a
pharmaceutic rep for a big company.

Speaker 4 (11:27):
Yeah, I went to doctor.

Speaker 5 (11:28):
So I went all around Georgia and seven ninety had
a good you know Athens. You know we can you
can hear all up in there. So I was all
up in winder Athens.

Speaker 3 (11:37):
And as long as it was as long as it
was daytime nighttime, that was.

Speaker 4 (11:40):
Daytime for show. And the studs.

Speaker 5 (11:42):
Man, when they I mean I was like a fan
of everything Christan me know, all guys, and then when
the stools hit, man, it's like something different.

Speaker 4 (11:48):
I was like, Oh, I like this these guys. I
can relate to them.

Speaker 5 (11:52):
So like that's a compliment that you're saying that, Like,
we had them on the show and that was like
one of our one of my favorite.

Speaker 4 (11:57):
Interviews that we've done. Me too, Yeah, and it was like.

Speaker 5 (12:00):
For you to say that, man, it means a lot
because it means that the chemistry between us is really good.

Speaker 2 (12:07):
Yeah. And I and to like just you know, add
on to that.

Speaker 1 (12:10):
I think one of the things that made the students
so great is the fact that they are brothers, and
the fact that that genuine relationship comes out on the air.
It's not just we just meeting here to talk about
sports and then we don't really deal with each other
after that. And I think that translates when it's me
and be Rich at the same time, like you hear
you had the arguments that we have. You hit a

(12:31):
good times, you hit the frustration to laughter, like people
can tell that we have a real relationship. It's not
just hey, let's do this. I think you okay, I
think you okay. Well, let's get on the mic and
do this. This actual conversations that we will be having,
whether we have these microphones in front of us or not.
And actually they've probably been even deeper and crazier on
the telephone when all us get together and talk about

(12:54):
the Falcons.

Speaker 2 (12:54):
Then they even get when we on the mic.

Speaker 1 (12:56):
So I appreciate that that definitely means a lot to
cause we looked up to the stools, you know, even
though we would be around them, we were friends of theirs.
I consider we were friends in passing for myself. Be
Rich had a deeper relationship with them than I had.
I would go to they tailgates and you know, to
have people who would be so down the earth. They
all on TV, out on the radio, but they were

(13:16):
always cool, always down the earth, always show us love
for them to come and sit in and interview with us.

Speaker 2 (13:22):
Let me know a couple of things.

Speaker 1 (13:23):
Number One, we putting enough work that the guys that
we looked up to felt like we had a platform
that's worthy for them, yeah, to come down. And then
I think also, like a lot of situations, God bring
you full circle to show you where you hit it.
You know, we start always fans, and now we used
to love their platform. Now we had a platform to
give them the opportunity to lunch and keep putting what

(13:45):
they're doing and the new stuff they're coming out with
out to the world.

Speaker 2 (13:48):
So those two things I think just super special.

Speaker 3 (13:51):
Yeah, men, you know, like what I remember back at
that time, but I think the students did really well
was is they had like there's like the the ESPN
like national conversation, like the talking points everybody kind of
hits and then there's like but like what do we
really say it in the culture. And I feel like
what they did was they kind of brought that major
That's why they brought so many people in right. It's like,

(14:12):
cause again, like at the end of the day, you know,
I remember when I was in college and stuff like
you could sit there and watch ESPN all day long,
you know what I'm saying, or RP Stu Scott, you
know what I'm saying, and like you sit here, like
if you really watch ESPN all day, they just say
the same thing.

Speaker 2 (14:26):
Over and over.

Speaker 3 (14:26):
I mean back in the day at least it was
just Sports Center and all that stuff like NonStop.

Speaker 4 (14:31):
You know.

Speaker 3 (14:31):
Man, I just even noticed too, like pt I just
went off. Broke my heart.

Speaker 4 (14:34):
Man.

Speaker 3 (14:34):
I remember watching Wow you just talking to somebody just
had their last show, like a couple weeks ago. I
was literally sitting at a bar or something happened. It
was like, yeah, they had all the old guests on alio.
It was like, yeah, this is the last PTI show.
I was like, what, like, no more partner interruption, you
know what I'm saying. So, but like what I realized
is like even when shows like that started coming in
and they started adding more depth with what the stews

(14:55):
really did was they brought I hate to just say,
like barbershop conversation. I think they it's over to use
a lot of times. But I just like it's like real conversation.
It's more than just the high level.

Speaker 5 (15:04):
We told stories Like That's what I loved about him.
They're talking about sports, but then they talk about their
personal stories. Yeah, and I think that intrigued mes, like,
oh wow, he did this, he did that.

Speaker 1 (15:12):
You know.

Speaker 4 (15:13):
I was really into their stories.

Speaker 5 (15:14):
And then I didn't realize that until we had them
on and they start we don't wan to talk about sports,
talk about the stories that they had together. Yeah, And
I was like, that's it right there. That's why people
like them, that's one of the reasons.

Speaker 3 (15:25):
Yeah. And you know, again, like I said, I was there.
I mean, AGA had great relationships with all the folks.
I mean from the from Aim and the AM to
the students to you know, Dukes and Bell and all
the different team you know, it was just interesting kind
of just seeing the different dynamics, you know, shout out
Christ Demino. Man, Chris Demino has always been a good guy.
Like he's always He's always been a good I've never
met a person knows more about baseball than that guy.

Speaker 4 (15:45):
Man.

Speaker 5 (15:45):
That man knows about like nineteen sixty baseball and one
of the most novege baseball players we ever interviewed.

Speaker 3 (15:52):
Man this crazy man. Take me behind the scenes, Like,
what's y'all process like when it comes to the trading
shows and figuring out what the topic is gonna be, Like,
how do y'all approach that I let trade?

Speaker 4 (16:10):
Because he's the host, he kind of like comes in.

Speaker 5 (16:13):
I feel like we can do a better job because
after watching how you vetted us, I'm like, wow, you
know you're already you're teaching us.

Speaker 4 (16:21):
I think one thing that keeps us authentic.

Speaker 5 (16:23):
A lot of times, you know, we'll we'll come in
fresh and he'll hit the question. I don't even know
what question's gonna ask, And I like the genuine as
it comes because like for me, I'm not used to
being on camera or talking. So if I'm thinking about
something and I'm trying to like, all right, rehearse what
I'm gonna say, it's gonna come off crazy, you understand.
So when it's just like you ask me the question,

(16:44):
for me, it's a strength for me because then I'm
just being natural in myself. But if he's like prepare
for this, prepare for that, or say this video, I'm
gonna always come off like it's not gonna be genuine,
but like the way the way we approach it, for
the way I approach it, and when he delivers a question,
cause I'm pretty sure he's already thought in his head
what he's gonna ask. I think he understands that makes
my stream better. But we do have some structure on it,

(17:06):
and I'll let trade discuss more on it.

Speaker 1 (17:07):
Yeah, Like so I would say last year when we
first started to show one of the big parts of
our show that will help us come up with subject matter.
Our boyd Swats like Swats would throw us a lot
of would we will discuss ideas, He'll throw us a
lot of ideas on different things that we should go
and a lot of a lot of it. Sometimes we
just come from conversation like we were just talking one
day about I was just I think I was talking
about my hats one day. I was like, man, I

(17:29):
gotta give me another Brave's hat, you know what I'm saying.

Speaker 2 (17:31):
And he and I were talking.

Speaker 1 (17:32):
We were just like, man, we need to talk about
like what's the impact of these sports hats and music
and what's the impact that the Braids had around the world.
So it's just conversations like that. Then I'll bring it
to be and then we'll kind of move on from there.
At this point, Doug helps us a lot, you know
what I'm saying, Aaron, He's he's day of the film.
But we'll bounce ideas or if Doug here's something while
we're doing the show, he'll text lady and say.

Speaker 2 (17:54):
Hey, we need to do a whole you know, maybe
a whole.

Speaker 1 (17:56):
Show off of that, you know, And so that's kind
of how we come up with the subject matters alone,
with the trending.

Speaker 2 (18:01):
Things and the headlines like those things.

Speaker 1 (18:03):
We definitely if something happens that needs to be discussed
and Atlanta wants to hear about it, we already know
that that's gonna be brought to the forefront. We need
to have those discussion bull and that it's just the
creative team figuring out what we're gonna do. I talk
to be a you want to talk about this, you
want to talk about that. We've had times where I
want to talk about something, he didn't want to talk
about it. There's times he wanted to bring up something

(18:24):
and we don't want to talk about that. You want
to interview a person, so We give each other the
room to throw ideas out, but we also give each
other the space to say, nah, I don't really want
to do that, and we respect what each other want
to do.

Speaker 3 (18:38):
Yeah, you know, shout the Doug man, you know a
little Doug know a little something about culture, you know
a little something about you know, talent and how to
kind of craft conversations. I can understand how that can happen.

Speaker 2 (18:45):
You know what I'm saying that man, so Humbell's shaving head.
But everymind me of me so much. It's shaving the head.
Don't never show itself no love.

Speaker 3 (18:55):
What's what's been one part of kind of putting the
show together that's been a little bit harder than y'all expected.

Speaker 2 (19:00):
Man.

Speaker 5 (19:01):
For me, man, it was like the editing part as
far as getting the show. You know, a producer, I
mean a person in the field, a camera guy. I
didn't realize to take a lot of work to take
the audio and the video from the camera, and they
lining it up and it takes like five six hours
per episode, and.

Speaker 4 (19:21):
I'm gonna, hey, man, what the episode that?

Speaker 5 (19:23):
Yeah, Hey, I need the episode, And so it comes
across like, dude, I'm doing all this, I'm doing all
this stuff, man, and you just don't like I don't
I don't care, Like you don't care about the time, which.

Speaker 4 (19:34):
Which we we do care. We appreciate it.

Speaker 5 (19:36):
But it's just like that was the hardest part of
just waiting for the content, Like we'll interview one of
my favorite interviews. I want this now, but then we've
got three episodes behind. I gotta wait for it. So
like that was kind of frustrating.

Speaker 4 (19:48):
We kind of figured that out.

Speaker 1 (19:49):
Now, well, I'm gonna give you mine because this is
that butter numbers.

Speaker 2 (19:54):
This is the business of culture.

Speaker 1 (19:55):
It cares, right, So the business aspect for everybody out
there that want start a podcast and do a podcast,
we spoke. We spoke about being consistent, putting in the
hard work, getting out meeting people. But on the other
side of that as well, the business aspect of it,
because I think a lot of people do podcasts will
tell you, like, for a lot of people, it's hard

(20:16):
to go out and find that money to keep funding
whether it's whether it's your dream, whether it's your side hustle,
whether whether it's your hobby or whatever it is. And
to me, to me, that's been one of the more
I would say that's been one of the things that
been trying to figure out the most. I don't want
to call it just challenging, to label it as challenging,
but it has been one of those things that, you know,
it's one of those things that might keep If anything

(20:38):
keeps me up at night thinking about the podcast, that's
what will keep me up at night thinking about it.

Speaker 2 (20:43):
The creative stuff.

Speaker 1 (20:44):
Man, Like I never worry about anything creazy, Like I
can do that in my sleep, you know what I mean.
Like we're gonna be always good when it comes to creating.
It's the it's the business of it to find defining
the sponsorships, to making sure that you got everything to
keep you a set, to keep you cameras, to keep
your mics, to be able to consistently film when.

Speaker 2 (21:03):
You on the film, to put all the time you
need into it.

Speaker 1 (21:06):
So if everybody's starting the podcast, I will say, make
sure you study that aspect and study how you're gonna
bring that business, because, like I said, if anything about
the podcast has kept me up at night wandering and
walking around the house trying to figure out it has
one hundred percent being the business aspect of chasing down
those dollars they keep your podcast running from a monetary standpoint.

Speaker 5 (21:28):
I tell I tell you something else that really pisces
me off. The TikTok algorithm and the Facebook algorithm. Like
it pisces me off because TikTok always flag us for
our content, like we're on here, it's our face, it's
our guests, it's our cameras, it's our editing.

Speaker 4 (21:43):
And they'll they'll, they'll, they'll disqualified video and you have
to appeal. It's like, why the hell is this doing it.

Speaker 5 (21:49):
Then we went to the point where it's fresh videos
that I ain't been on Instagram or or TikTok or
any Facebook, any.

Speaker 4 (21:55):
Of that, and you still get them. And then with Facebook.

Speaker 5 (21:58):
With Facebook, I don't like Facebook because you cannot get
someone on you can't get someone on the phone, you
can't talk to anybody, and they have AI right that
dings your content. We had something a year ago, last
June June, June eleven, and it demed our our show
and stop monetizing us. And then three days later says,

(22:20):
we made a mistake. We're gonna activate your monegitation back
and he never did. I got the screenshots, everything and
I can't get I've been trying for a whole year
to get this going, and I had to start a
whole new Facebook page which we still use the other
one to get that to get the content monetization. So
right there, that's frustrating. You put all the hard work,

(22:40):
you know, that keeps me.

Speaker 4 (22:41):
Up at night.

Speaker 1 (22:42):
Yeah, and I wonna say, look, if any of y'all
know somebody that work at Facebook, look, help us fix this,
because I'm telling you, I remember one month, like true story,
one month between October and November, we had over ten
million views that we didn't get any monetization on and
they took it away.

Speaker 2 (23:03):
There was no rights to take it away. We didn't
do anything.

Speaker 1 (23:06):
We didn't break any kind of codes, any kind of guidelines, And.

Speaker 2 (23:10):
That is frustrated.

Speaker 1 (23:11):
I didn't know we were gonna go there, But hey,
since you want to go there, face book, get us
right on the monetization side.

Speaker 2 (23:17):
If you out there and you know how to can
help us.

Speaker 1 (23:19):
Must get the monetization back, because like I said, I
mean I when you add up those views, we missed
out on that. And I'm just talking about one month. Yeah,
I'm not even breaking down.

Speaker 4 (23:28):
What we've done. It's all a year content.

Speaker 1 (23:31):
Now if somebody want to go through our Facebook page,
they'll see it. I mean it's three million, two million,
one million, one million.

Speaker 2 (23:38):
Five hundred, four hundred, five hundred, four hundred, six hundred,
and they've taken away anemization.

Speaker 1 (23:43):
Yeah, like I'm not talking about six hundred like B said,
six hundred thousand, you know, like easy, you know, and
we're not getting any the monetization from that. So that's
one thing that one hundred percent, and that's part of
I just didn't go into detail, but that's part of
that business aspect, you know, trying to figure out they
keep it up like why why is this happening? Why
can't we get in touch with someone who can help

(24:05):
us fix this business side? And we tried just about everything.
So if anybody's out there who feels it upon your.

Speaker 3 (24:11):
Heart, we got a couple of folks. We've got a
couple of folks that Facebook listen to a podcast.

Speaker 1 (24:18):
If anybody you feel upon your heart, like, give us
a hand, because for one, like a few reasons, we
we are a podcast. That's that's good entertainment. It's it's
original content. It's not it's not any bad not any crue,
not not any just entertainment that's just you don't.

Speaker 2 (24:37):
Want to have on the page, you don't want to
have on the app.

Speaker 1 (24:40):
Man, it's good content that is blessing people, that people enjoy,
the city of Atlanta needed, and we can continue to
make even better content with.

Speaker 2 (24:49):
The money that we are with the views that we
are getting.

Speaker 5 (24:52):
Yeah, and we've had great guests on there, from the mayor,
Roddy White, Champ Bailey, Quincy Carter, pastor try it's great.

Speaker 4 (24:59):
It's great content. And another frustrating thing is the YouTube.

Speaker 5 (25:03):
Just to figure that out, like like that's why I
come to you and pick your brain on stuff. And
we're kind of like getting into that moment where we're
about to figure it out, like even from the from
the quality of the video because we had a lot
of overexposure because of the we're in a high.

Speaker 3 (25:17):
Rise and yeah, like the windows behind it.

Speaker 4 (25:19):
I think that affects some of our getting the algorithm.

Speaker 5 (25:22):
So we're just trying to fix all of that right
now because like I feel like we got the content,
were worried about the content, We're worried about the business
of it, getting sponsors, fixing our cameras, you know, fixing Facebook,
fixing TikTok.

Speaker 4 (25:33):
Those are that nature.

Speaker 1 (25:34):
And the crazy thing is not not not to cut
you out brand, but the crazy thing is like when
people see our content, they don't they don't think any
of these things are going through our heads. They're just
enjoying the content and loving what we're doing. But these
are the things that as you know and as a
creator and as a business man, these are things that
go on behind the scenes that the reason you started

(25:54):
the podcasts had these conversations with with like you said,
the business, you know what I'm saying, the culture of
the business. But these are things that if you're out
there and you're creating, like make sure that you understand
these are things that come with and just be prepared
for it and know it's things that you can get
over and if anybody that.

Speaker 2 (26:10):
Can help us with it, help us.

Speaker 1 (26:12):
Because the people enjoy the content, they have no idea
that these are things that keep us up at night
and that we're thinking about. But I mean it's gonna happen.
Everything gonna level itself out, and we know it's.

Speaker 2 (26:23):
Gonna get us to the people we need.

Speaker 3 (26:24):
You well, you know, it's interesting that y'all set this
stuff because I come to these I come to these
shows with you know, questions and all that kind of stuff,
and I like that. And also, you know, one of things,
Ryan Cameron is a good friend of mine. That's somebody
who I looked up to in the radio. That's who
maybe want to get in the radio in the first place,
you want to start doing podcasts, And like, he's become
a good friend and I've asked him questions about just
you know, and you know, I'm a big believer in

(26:46):
you might start off with a plan, but when you
notice something, sometimes you want to lean in for a sex.
So let's take a step back on something y'all just said.
Because we've talked about this a little bit offline, but
I think I think this part and I'm also because
I always like to talk about solutions too, right, okay,
and we've talked about this a little bit offline, but cool,
y'all want to know about podcasts and sponsorships? What you

(27:07):
want to know? Ask me what do you want to know?

Speaker 5 (27:09):
I want to know, First off, can you help fix
our Facebook? And you know somebody that can help us
get monetized?

Speaker 2 (27:14):
On that?

Speaker 4 (27:15):
Second off, how do you get.

Speaker 5 (27:18):
The local sponsors to sponsor you, Like I want to
go to some of these lawyers, some of these car dealerships.
We had people reach out on behalf. Does it have
to come from the talent? Do we have to go
out there or do we need a sales rep? Because
at the end of the day, it was like, if
you're not gonna do it, I mean, if you got
to do it yourself, because ain't nobody gonna do it
as good as well as you. And that's what trade
harping on me, because like I come from the sales

(27:39):
industry and he's like telling me, man, you're a better
salesman than you are a marketer, not saying you're sorry market.
I'm gonna be like talking up ma, I'm a master marketer.
But now and he's like, you a good sales rep.

Speaker 4 (27:49):
And I am.

Speaker 5 (27:50):
I was one of the top reps. But I'm burnt
out of sales. I've done it, you know, the majority
of my life. But I'm starting to see I got
to get my ass up, man, and just go knock
on these doors myself and then seeing some and then
he'll send me a video of like I think I
figured out while lower is somebody like, yeah, he went
he did hisself, and they look at.

Speaker 4 (28:06):
It us like, man, damn, I got to do that,
you know. So I just got to, you know, get
get off my ass and do that.

Speaker 2 (28:12):
But just how how do you do that?

Speaker 4 (28:14):
How do you how do you make money off podcasting?

Speaker 3 (28:17):
Okay, well let's start there. So first of all, on
the Facebook side, you one hundred percent right. One of
the challenges of Facebook is a lot of that stuff
is automated. Ultimately, the best way to cut through is
actually find somebody that works there that you can get
in contact with and have them make some referrals and
kind of connect you with the right people. Yeah, you
can send emails and all that kind of stuff, but
you don't want to do is you don't want to
send them through the platform. You want to actually find

(28:39):
the people's emails. And there are tools out there you
can use to find emails for people. Again, like so
I used to work and tech myself, right, And so
one thing you got to realize is every company has
what we kind of call a naming convention. Do you
know what I mean When I say naming convention, I'm
breaking down. So if you ever look at like a
company email, like not a Gmail account, but like who
to Facebook or Microsoft, whatever company? All of them kind

(29:00):
of follow a certain structure. Right, it's either first initial,
last name or it's like first name dot last name.
So the trick is you figure out what Facebook's naming
convention is. And I got to actually have a friend
of mine that actually works that I was talking to them.
Let me see if I can find it. It's they're
at meta right now. I'm trying to think, what's his
house his name set up? But like you know what

(29:22):
I'm saying. It's like, so what you got to do.
The first thing you do is you got to figure
out what the naming convention is for the He might
be on my other email for Facebook, right, and I
can look it up and figure it out. There's another
that there's a tool you can use, a tool it's
called a hunter dot Io is one tool you can use.
You can use that for any company actually, And so
what you do is you find their website, their domain name,
any company. I mean as long as they have a

(29:43):
custom domain name. When I say custom again, it's not
at Gmail or at Yahoo. It's like at the company name.
You can literally go one hunter dot io. You can
put that email address in there and it'll literally tell you, oh,
this is how those emails are structured. So it'll tell
you all the people at this company their email is structured. Again,
Like like I had one company I was at. The
last company I was at, it was just your first name. Yes,

(30:03):
we didn't have a lot of brandings, right, so everybody
just had their first name. It was for Brandon at
company name dot com. I was at another company where
it was you know, Brandon dot Butler at company dot com.
I was at another name it was Brandon b at company.
So you got to figure out that naming convention is first.
You can use hunter dot io to do that. There's
another tool called Clay you can use to actually do that.
I'm spelled. I think it's k l A Y my phone.

(30:27):
Now go ahead, you know what I'm saying. But like,
you figure that part out first, right, you figure out
the naming convention. Then all you got to do then
is you go on LinkedIn and you search for things
like people that work at Meta in support in partnerships.
You just need to find a contact. Now their name
isn't their email isn't gonna be on LinkedIn. But now
you know their name, and if you know what their

(30:47):
name is and you know what the naming convention is,
then guess what you do.

Speaker 4 (30:54):
On LinkedIn. Swats had put us on of that.

Speaker 3 (30:56):
Now we need to go don't but don't send it
to don't send it to LinkedIn.

Speaker 5 (30:59):
No, no, you just gave us what to do because
we couldn't find a content. I went, I want to Facebook.
I don't start these people this Instagram Facebook. But now
that you go, that's how you find an email.

Speaker 3 (31:09):
And that and so that same thing even goes with
like again, like I got a guy I'm not gonna
say is his name on here? But like, for whatever reason,
his his name at meta because Facebook is meta. Now
that's the name of the company. Is his initials. I
don't know if everybody's name at Facebook is their initials.
But what I'm saying is you can go one hundred
dot io and you can type in at meta and

(31:30):
it'll give you, in general, a naming convention. This is
probably what's called a naming alias. So in other words,
just like he's probably got multiple email but they all
go back to one email account. You see what I'm saying.
So that's The first thing is you got to figure
out the naming convention, and then you gotta figure out
who you need to talk to. And that's how you
get in contact with the right person at Facebook. Now
you might have to email twenty different people, you see

(31:50):
what I'm saying, But like, sooner or later, you're gonna
find the right person to write and you just got
to make your case. And that's where I think tools
like chat, GBT and all that stuff really helpful at Like,
you ain't gotta write email from scratch, no fire up, chat,
gip tcher, just talk to it, put in all the links,
putting all the examples. Put Look my dad. You know
my dad, he's seventy old years old. He loves writing

(32:10):
dispute letters and like arguing folks is now he can
just go I talked about it. He's like, man, I'll
be writing letters everybody every time I'm mad. So that's
how you use this That's how you use this technology. Right,
you gotta sit down and write these emails out.

Speaker 4 (32:20):
Bro.

Speaker 3 (32:20):
You can sit here and talk to this thing and
have it create an email for you and have it
put all the links in and say, yo, here's all
the links. That's why I need to say this is
the problem. Dictate all that stuff out Boom spits you
out of email. Now you know who to contact the tooths.
You send an email to fifty people in five minutes.
So that's how you handle that problem. The other thing

(32:49):
you're talking about when it comes to monization, for the
most part, it's a very similar process. Now, one thing
y'all have to realize is, and again don't take what
I'm about to say the wrong way, but at the
end of the day, you start off as local podcast
So what I mean by local podcasts is you're Atlanta focus,
You're Atlanta centric. I'm the same way. So what happens
is you have to find brands that have a specific

(33:09):
interest in the Atlanta market or have specific Atlanta based
campaigns going on. A lot of brands have what they
kind of called national budgets and local budgets. You see
what I'm saying. So again, make up a company. You know,
I'm in Nike right, Like Nike has a national budget
that they're cutting checks out of because the people that

(33:31):
they reach out to, the brands, the podcasts, the influencers,
the way their platform is positioned is it's a national platform, Like,
they're not just talking about Atlanta, right, they're talking about
sports in general.

Speaker 2 (33:43):
Right.

Speaker 3 (33:44):
So you might have an influencer online that's got a
million followers, he just talks about sports. So if Nike
has like a national campaign, they're gonna probably go to
that person because they recognize that. They're gonna obviously ask
that person like where's your audience at, like we know
what do what do your metrics say? Like do you
have more people in this area that? But they know
that in general, because that person talks about sports at
a national level, that they're gonna they're gonna kind of

(34:05):
reach a certain audience. Right on top of that, again,
keep using a Nike example, they're also going to have
different initiatives, right. They might they might look for a
person that talks about football nationally because they got a
football budget. Might have a person talks about basketball now
because they got a basketball budget. Right, So those are
just bigger buckets of money in general, because they they're
looking for people that just have that kind of reach.
Then you have local budgets. Okay, so Nike's gonna say, like, yo,

(34:29):
in Atlanta, we have a specific Atlanta initiative that's happening, like,
for example, this past year four or four Day. You know,
it's part of the four fourth collective. We designed that
Adidas shoe, right, We design a shoe with Adidas because
Adidas had an Atlanta specific budget around culture and shoes
and all this stuff. And so they came to us
because they know about butter atl and four four Day

(34:49):
and they say, Yo, we want y'all to design a
shoe for Atlanta because we have an initiative around Atlanta specifically.
So that's an Atlanta specific budget, right. And so that's
the first thing you gotta kind of think about is
like a lot of these companies, they have national budgets
and they have local and at the end of the day,
local budgets a lot of times a little bit smaller
than obviously the national budget, but there's still a lot
of good money out there. So what I would say is,

(35:10):
think about again, think about the brand job. Now here's
the other thing too, right, Like it don't always have
to be some big company everybody money green.

Speaker 5 (35:18):
You know what.

Speaker 3 (35:19):
One of the things you just talked about while we
were sitting in here was you got a lot of hats.
I tell you, bro, if you don't go online and
look up every company besides New Era that's out here
doing hats and be like, yo, you want me to
be a hat sponsor? Like it's funny, like people know,
Like one thing people know about me is I always
wear a black T shirt. And every time people like, man, Brandon,
when you'll get you a black T shirt sponsor? Because
they know this is literally my every single day I

(35:39):
wear a black T shirt. So I was like, like, literally,
last person I was just asked me, she was like, Brandon,
when you'll get you a black T shirt sponsor? I'm like,
you know what I've been meaning to do that I
haven't done it yet, So I can go reach out
to all these companies just make T shirts, from Old
Navy to every other company you see popping up online
and be like, Yo, my name is Brandon. If you
go look on my Instagram, you see I do a
lot of stuff around the city. Every time you see me,
I got on a black T shirt? Do you want

(36:00):
any way? Like that's what people know me for. And
this is like, but I don't wear a black T shirt.
People say something to me like yo, are you okay?
You know what I'm saying? So I would say, like
you just talked about how much you love hats bro,
I would literally go on again, chat gibt, give me
a list of fifty hat and cap companies in the country.
You know what I'm saying, that's what you use those
tools for. Then you take those you take that list

(36:21):
and you go to hunter io, Hey, you look up
their email addresses, and then you go to chat gbt
and say, now write me an email to reach out.
And you go look on LinkedIn. You find who's the
sales marketing CMO partnerships person for that company, and then
you send out a bunch of emails. And I promise
you if you find fifty hat companies and you go
write you an email with chat chibt, somebody gonna bite.

(36:43):
You know what I'm saying, whether again, whether it starts
off from you now, obviously a lot of them gonna
be like, oh, you know, well, we'll do partnerships. And
again that's the one thing you also got to be
careful of. It's like, look, I love free stuff, by
like money too. It takes money to make this stuff happen.
That's what you gotta be able to start putting the
value on the kind of work that y'all do, So
you gonna start asking yourself that kind of question, right.
But again, like even when it comes to butter, one
of the things I've learned is like when I was

(37:04):
when I first started Butter Bro like I was getting
I was getting six figure brand deals with ten thousand followers.
Because I never made it about the number of followers
that I had. I always made it about the impact.
I always made it about the relevance. And I think
a lot of people, for whatever reason, think that you
got to have like a certain amount or a certain
number of people that are like following you. And I

(37:24):
always say, like, followers are a vanity metric at the
end of the day, you know what I'm saying. So,
like that's good to have. But in the day, bro,
like you getting those kind of impressions, if I would
literally be I'd be like, Yo, here's our top five
videos six million, three million, two million, here's this person,
this person, this pert, Like why wouldn't they want to
have y'all on there? So that's one way to kind
of think about it because a lot of times when

(37:45):
it comes to podcast, and again it is funny because
I learned a lot this working at Sports Radio seven
nine his own cause you know, seven ninety was a
AM station and like I said, like I was kind
of joking when you were talking, like our signal would
essentially we would lose our signal at night when the
sun would go down. And that's just literally how that
AM station would work, like because the sun would like
impact the AM signal for whatever reason. So I was

(38:08):
in charge of streaming for seven ninety, Okay. I was
one to set all that stuff up. I help them
build their website and we would do all these we
called non traditional it's called NTR non traditional revenue. Like
there's so much may to be made outside of like
ads that you got to think about what are things
that you could put together that people would want. So again, bro,
the Two Live Stews are a great playbook, y'all could

(38:30):
run a lot of those same plays you talked about.
You just talked about going to the Two Live Stews tailgates. Bro,
where's the Waterboys tailgate at? You know what I'm saying
you talked about. I remember again, I was there with
the Stews. Every year we did an AFC NFC party.
I used help them put it on. We would do
it at the old Tabernacle. Where's y'all AFC NFC party at?
Y'all don't need the NFL, you know what I'm saying.

(38:52):
Where's y'all Falcons first game? The season kickoff party at?
Where's y'all Falcon Saints party at?

Speaker 4 (39:00):
When are y'all?

Speaker 3 (39:01):
When are y'all going and talking to Falcons fans and
organizing you'all own trip to New Orleans and renting a
bus out and saying, yo, you know you go calling
up again, y'all want to talk. We can talk about this.
Y'all want to talk about this. This is what I do.

Speaker 2 (39:17):
You know what I'm saying.

Speaker 3 (39:19):
When are y'all going and calling a hotel? Getting the hotel?
Blocker room said, y'all ain't got to go to the
damn game?

Speaker 2 (39:25):
You know?

Speaker 3 (39:25):
We having a Factors take off. We used to do
the seven night but we would rint out of a
bus and we would take people out of town and
do stuff all the time. Go go call up a
bus company, you know what I'm saying. Go get you
a transportation. Get you one of the big old busses.
You know you use get on the buses for all
different stuff. Get you a bus go call a hotel
in New Orleans and say, Yo, I'm bringing one hundred

(39:46):
and fifty people. I need a block of rooms. You
can also get the money kick back on those rooms
because I do that same thing for conferences. Like when
I do conferences, it is the same thing. We get
a block of rooms. You get a kickback on that
kind of stuff from the hotels because they got totels.
The hotels need rooms. You know what I'm saying, that's
what they do. Or so when y'all gonna organize y'all
first and landed in New Orleans trip, you see what
I'm saying, Like, it's those are the things that move

(40:08):
the need, especially in the podcast space, because what you'll
find is you have like a very tight group of
like really tied in people. You see what I'm saying,
and like, y'all know what the people want. And so
that's about what kind of challenge you to think about, right.
It's like it's not about Yeah, there's one version of
it where you're going to attorneys and all that kind
of stuff and trying to get them like to advertise

(40:28):
on the show. Go to one of the attorneys and say, yo,
sponsor this trip for us, you know, help pay for
this bus, and we're gonna put your stuff on the
inside of everybody gets on the bus, they're gonna get
you know, your information, Da da da, But were gonna take,
We're gonna take. We're taking seventy five people, and I
bet you that's gonna keep getting bigger and bigger and bigger.
All of a sudden, y'all can be taking two three
busses down there.

Speaker 2 (40:49):
And I know what you mean about.

Speaker 1 (40:50):
I mean, me and my wife take a bus trip
every year with some people, so I already know, like
there's people who want to take the bus trips like
you take a fabl bus trip, but we don't throw
our own bus trip, you know. And people you a
you either pay for you do you pay for the bus,
you pay for a room, or you pay for the bus.

Speaker 2 (41:05):
Room and a ticket.

Speaker 3 (41:06):
And y'all, what I'm saying is, y'all are in a
position to do that.

Speaker 2 (41:08):
Y'all self, I know, no, no, I know, that's what
I'm saying. And he never thought about doing it.

Speaker 3 (41:12):
And that's just football. U g a mm up uga
trips uga games. You see what I'm saying. The Hawks draft,
where's y'all draft party at for the Hawks. Now again,
you gotta be careful. You can't like, you know, you
gotta play the game because you get like, you know,
you gotta be like, oh, the big game. Sometimes you

(41:34):
gotta kind of like play that little game or whatever.
But y'all still do that kind of stuff. And that's
what I'm saying, right is like, I mean, hell, the
Atlanta Dream, you know what I mean, there's women that
love sports too. Like that's that's big, now, you know
what I'm saying. It's just like I think that's where
you have to kind of think about from a podcast standpoint.
The thing I always ask myself is what are the
products and services that my audience wants that if I create,

(41:55):
that's that's that's the marketing. Like my definition of marketing
is if you understand your audience and you create something
for them, when you bring it to them, it should
sell out. That's called product market fit. So y'all know
your audience. Design your own hat. I know people design hats.
Design your own hat, Design your own you know what
I'm saying. Like you just saw the hat that the

(42:16):
Braves did with an usher the upside down a hat.
You know what I'm saying, your own, do your own thing,
like it's just create that stuff, you know, I said,
But don't get caught up in like oh we go
just go do T shirts like that ain't big enough,
Like I said, you know what I'm saying, Like, think
about again, products and services, you know what I mean,
Like and experiences. People are paying for experiences left and right.
They want to get out the house, they want to
go do things, they want to go be around other fans.

(42:38):
You know what I'm saying. And again, I saw the
Stews run that playbook immaculately, and I'm telling you can
do all tho. Y'all can do all those same things
right now, and it can just get bigger and bigger
and everything.

Speaker 1 (42:49):
He's saying that all that kind of lead into how
you start doing memberships and build a whole community.

Speaker 3 (42:53):
Well exactly, Well that's what it comes down to, right,
So again, how you build memberships. There's there's platforms out there.
There's one called Circle, there's one called Mighty Networks. There's
lots of platforms out there where you can literally build
a community. You can do it. You can do a
private Facebook community. A lot of people do that. They
build five private Facebook communities. They charge people to be
a member of it, you know what I'm saying, and
then all a lot of times the great thing about
those is that they create the content themselves. The trick

(43:18):
is what those kinds of communities is is you have
to be heavily involved in the beginning to teach people
how to act. So that's that's the trick with those
online communities.

Speaker 2 (43:27):
Yeah, we have one. We had It's not a paid one.

Speaker 1 (43:30):
We had one free and we definitely learned that we
had to go through kick a whole bunch of people out,
people coming in and posting these posts and there what
are we up to now?

Speaker 4 (43:36):
I'm proud of about almost seven thousand people.

Speaker 5 (43:39):
Man.

Speaker 4 (43:39):
Yeah, and it's like they're they just doing anything thing right.

Speaker 2 (43:43):
I love it.

Speaker 3 (43:44):
And that's what I'm saying. That's the trip to those
online You have to, like, you have to set the
tone for those online communities. So y'all have to be active.
You have to be the ones really asking the questions.
And like I said, it'll it'll kind of accept the tone.
It's like we kind of call the broken window theory.
Y'all have heard that about that before. No, but they
say It's called the broken window theory.

Speaker 2 (43:59):
Right.

Speaker 3 (43:59):
They say, if you an abandoned house or an abandoned
building and you walk by it one day and all
the windows in it are fine, right, and then one
day you walk by it and somebody and threw a
rock through one window. Best believe you walk by that
building a week later, but you go see, you will
see more broken You will see more broken windows, and
all of a sudden, all the windows gonna be broken.
So that's how you that's what you gotta do. You
gotta stop from people from having broken windows in your community.

(44:22):
That's how you keep that community tight and keep it engaged.
And ultimately you want to get somebody that can get
in there and like you know, just curate it for you.
Just keep tough going so you can find you can
out a moderator. Yeah, the moderate that stuff. What else

(44:45):
you want to know?

Speaker 2 (44:46):
Man? Hey man, hey hey, look definitely gave what's the game?
Hey man? We came on here for you to talk
being with us, and you gave us an education.

Speaker 3 (44:53):
Hey man, look man, look it's all about it. And
again the same thing with YouTube and all this stuff.
Bro like again like that's I mean obviously y'all are
killing it on YouTube. They say, Man, it's all at
the end of the day, it's all just about engagement
with all this stuff. But I guess what I'm trying
to say is is that even though it's sexy and
it's cool to just be like yo, you know what
I'm saying, Boom, I post this video. I know people
that make money. I know people to make a lot
of money off YouTube, like I've seen it. I know

(45:14):
people to make forty fifty grand a month off YouTube.
The money is there, but obviously that comes to a
zone set of challenges and issues and things you got
to kind of manage against. I'm not saying to not
do that stuff. What I'm telling you is make sure
you're also doing things you can control, you know what
I'm saying. And like that's why like even when we
talk about like dugging it about that's like I always

(45:34):
love like the mixtape game, you know what I'm saying,
It's like, end of the day, like you can still
move them units yourself, and so I always kind of say,
like that's where you put those your entertainment hats back on, right,
It's like if you were if you like you said
you're an artist, what would artists do? You know, what
would the artists create? What you do, like hand to
hand build those relationships, right, because it's easy to just
be like, yeah, I want to get these ads and

(45:56):
do all that kind of stuff, But then you got
to deal with this demonization and all this other kind stuff.
Can nobody monetize a bus with two hundred people going
to New Orleans and y'all getting to cut off all
that stuff, you know what I'm saying. And so it's
good to have that stuff. But in the in the
podcast space and just even in the radio space, you're
starting to see more of this in radio because again,
like I always have said, and this again something I

(46:17):
learned at seven ninety that's always stuck with me because
at the end of the day, what we do on
this microphone, it's about putting butts in seats. It's about mobilization.
Like I just didn't event I don't know if y'all
saw that State Farm Arena, you know I was able
to Yeah, I talked to the Hawks, you know what
I'm saying. I have a good relationship with them. They
literally gave me State Farm Arena, and because of what
I do on Instagram, social media. Bro I brought out

(46:39):
twenty five hundred people, And to me, it's like, I
can you're telling me what a couple presses of a button.
I don't care about impressions and likes. We got twenty
five hundred people to show up at State Farm Arena.
You see what I'm saying. And so I would say, like,
think about it like that, right, Like what are the
things y'all could do that would get people to get
up out their house getting it ours and come to y'all.

(47:02):
And that's where agatin, that's where these tools like chat,
gibt and all this stuff is so helpful. It'll help
you bring it can help. It will help you brainstorm
all night long and never get tired. Sooner later you're
gonna get tired soon, Like I'm out of ideas. This
thing right here will keep going and it'll keep going.
It'll keep going and you can just ask it all
day long. And like, that's what I think people don't
really realize about all this AI stuff is that it

(47:22):
is a It is a a brainstorming partner, an ideation
part that never gets tired.

Speaker 2 (47:30):
Man, hey man, I gotta clap it up.

Speaker 4 (47:38):
When this episode come out.

Speaker 2 (47:41):
I gotta clap it up for you, man. Yeah, like
I love you know.

Speaker 1 (47:45):
The one thing you said that I think for anybody
that's out there creating content, right, that was really good.
And then I'm gonna hold on two ears not paying
attention to the impressions, paying attention to the impact, right,
you know, because it's it's easy to think about what
you haven't done when you have a certain place you're going,
instead of looking at what you have done and realizing,

(48:06):
with what I have done, I have impact. Yeah, you know,
because you could we could easily say, man, we had
this minute. I mean, we've had those conversations in the beginning.
Well man, we only at this minute thousand and follow listen,
let's get to this such and such and end. But no,
if you're making an impact, that doesn't really matter at
the end of the day. But you know, it's easy
to not see it that way. So so I appreciate
you shooting that back at us, to making us open

(48:27):
our thought process up to understand that, you know, get
off the impressions, think about them pack.

Speaker 3 (48:32):
And again, I would argue to say, as a person
that literally has seen it done before, specifically in this area.
I think y'all are the closest ones out here doing it.
If I'm just being totally honest. Again, I've seen the students.
I've seen Maym in the Am, I've seen six A
the Fan, I've seen nineteen nine the Game. I've seen
them all. And trust me, like they got their own
challenges too. You know what I'm saying, because even with radio, bro, Like,

(48:55):
people ain't sitt at the house all day. We think
about even though you think about radio, right, like when
do people listen to the in their cars most time?

Speaker 2 (49:01):
Right?

Speaker 3 (49:02):
And what's everybody doing right now working from home? So
how these radio stations selling ads? You see what I'm saying.
So that's why these radio stations they kind of they're
trying to be created. They're they're also saying, like, man,
we gotta go organize.

Speaker 2 (49:14):
A bus trip.

Speaker 3 (49:15):
We got to go do these things. Because if you
really sit here and think about it, Yeah, people listen
to radio in their car drive time traffic. You know
what I'm saying, ain't nobody in the cars bro? Like
you know, my girl was joking me, she was like, bro,
only time I listen to the car, Only time listen
to Rado wasn't when I'm in the car with you,
because I listen to the radio still, you know, like
only the time I hear the radio, So I'm in

(49:35):
the other time, Bro, she's streaming, she doing everything else.
I tell people, bro, you're like, you're not You're competing
with candy Crush, You're competing with with uh, with Instagram
and stuff like that, right, so like how do you
cut through and find those other things? And I'm telling you, bro,
like radio is dealing with the exact same issue right
now because the game has changed. The only problem is
they gotta they got the Titanic. They can't turn that thing.

(49:58):
Y'all can come up with twenty different ideas.

Speaker 2 (50:00):
Easy appreciate that. Yeah, thank you, bro, Man, I appreciate it.

Speaker 1 (50:06):
Man.

Speaker 2 (50:07):
You just not serious, You just you just don't know that.

Speaker 1 (50:10):
We needed that much, a much needed word from mister
butter not it's himself, man.

Speaker 4 (50:15):
And we hit it on the doing the show because
like you know, it's something we wanted to ask you
behind the scenes. So it's perfect. It's there, Yeah, man,
other people is gonna help us.

Speaker 3 (50:23):
Hey man, I'm telling you, man, Look, I'm telling you
there's there's there's a there's a there's a whole wave
going on right now. The biggest issue that podcasts podcasters
have is discovery. There's a million and I you know,
Doug could probably say, I can't think of the number,
but I think it's like something like what like thirty
thousand new songs get updated uploaded every day to the Internet.
And that number is probably low, you know, I think

(50:43):
it's probably close to one hundred thousand songs you know,
I mean get uploaded every single Like, think about how
many podcasts gets started every day. Podcasts have a discovery issue.
So my point is, if like y'all are an outlier,
if y'all getting those kind of views, y'all have been discovered,
y'all are an outlier. I've seen it. Y'all got over
hundred episodes in the can. I seen it. I looked,
I did the research. You know what I'm saying, y'all

(51:03):
got the consistency part. I always tell my team, like
at the end of the day, like, if you think
about consistency, I always say, look at a person who juggles.
I don't know if you ever noticed, but when a
person juggles, the trick is the hand they catch with
doesn't move. And the reason why is because when they throw,
the throw is always consistent. If you see a person

(51:25):
juggling hands doing all this, so if they're inconsistent, they
got to keep moving. But you're consistent, So this hand
ain't moving because y'all throwing, right, So just focus on
throwing consistently. What y'all are doing, yo, y'all moving, bro Like,
that's that's the thing. That's how you show up. And
y'all already killing that part of it. Now you just
got to do those other things, like I said, But again,

(51:47):
that's how you That's that's my opinion at least on
how you go out and find ways to monetize that
you can have conversations about value and about what y'all
do and not get caught up in how many views
you got, how many pressures you got, because again that's
only a a part. And to be honest, a lot
of people aren't savvy enough to really understand how to
even like price that stuff.

Speaker 1 (52:07):
And we don't have control over that either, right, because
at any point in time, somebody can take your monetization away. Yeah,
whether it's YouTube, whether it's Facebook, whether it's ted talk,
you know, IgA year.

Speaker 3 (52:17):
Like my boy Isa Hayes always says, Man, if you
think about it, Beyonce has three hundred million followers, and
how many people watch super Bowl every year? Like thirty
million people watch super Bowl? Okay, the super Bowl charge
is what ten million, fifteen million for thirty second ad.
So if Beyonce to post on Beyonce's page, if she's
got ten times many people that could see everything she

(52:39):
posted in the super Bowl, she could charge ten times
that for an Instagram post. That's why Instagram don't show
you people all your content. That's why you gotta pay.
Because if if every time Beyonce posts, she could reach
three hundred million people, what you need the Super Bowl
for just go to her, You just go to Kim Kardashian.

(53:00):
So you gotta yeah, you gotta already understand they gonna
throttle your stuff anyway, right, And so that's in the
other part about it. I would just say too as
we get ready to wrap this up, is get people
off these platforms. That's the other thing. One of the
biggest things y'all could also do. Build an email list,
build a text messing list. Text messaging, especially like text messures,
have an eighty ninety percent open rate. And you know

(53:21):
what I mean, Like I don't know, Like I'm I
always say, I'm old school. I check my email, but
again I get a lot of spam email, a lot
of newsletters, all kind of stuff. I see almost every
text that comes through on my phone. And what that
allows you to do is that allows you to get
around like the biggest thing. And I would I would
always tell I remember I told the folks that g followers.
It's like, bro, like it's great that y'all got all
these followers. But if one day you wake up and

(53:42):
your ig is gone, don't you don't have any way
to get back in contact with those people. So the best,
the best thing you can do as you're building this
platform up is think about what is your call to action?
What are you asking people to do? Well, Like we
talked about even before we got on here, one, they
need to be subscribed and liking and leaving comments because
that's the currency that helps y'all stay visible. But number two, bro,

(54:06):
y'all need to get them people off them platforms. They
need to get their name, email, phone number, if you
really want to be funky with it, get they zip code.
You know what I mean, I got a friend of
mine who used to work at echo fax I with
the grad school. He told me, he said, if you
got somebody's I think it was like age, zip code
and like their race, you can pretty much triangulate any

(54:28):
kind of model around that group of people. Like you
can do it so much as actually illegal to just
capture those three things like big companies. What I'm saying
is it's not illegal for y'all to capture, right, And
that's one of the things I've always done with Butter
since the very beginning, is we've always been very intentional
about building our email list and our text messaging list.
So part of the reason why I was able to
get all these people to show up at State Farm

(54:49):
Arena wasn't because I got one hundred some thousand followers
on Instagram because I know everybody ain't gonna see my stuff.
It's because I can press a button and send an
email to fifty thousand plus people. I can press a
button it's in a text message to fifty thousand plus people,
and those people see my thing and they can take action.
And so again, like that's that's the other thing y'all

(55:09):
got to also make sure that y'all are doing it.
Y'all are building this platform up because if they do
try to be monetize you or because people will be hating. Man,
people go all your stuff and they file complaints all
the time. It happens all kind of creators. I know,
lots of creators who it's just another hater. They know
this is like, like you too successful. So I'm going
here and say you stole my content. It happens all
the time, Bro, I've seen it. You know what I'm saying,

(55:30):
and that you have no control over that. But so
all of a sudden, now you got to go argue
with Instagram and YouTube because some dude, Yeah, because some
dude that got you know, the Gatorade show, he gets
mad about the War Bush Show. You know what I'm saying.
So you know so yeah, like that's why you got
to get those people off of those platforms and into

(55:51):
a database, a list something like that too, because that
also helps you control access to those people so that
you can reach out to whenever you need.

Speaker 2 (55:59):
Nah. I love it. I love it, man. I always say, uh,
what do we learn today?

Speaker 1 (56:04):
And that and that is impact our impressions absolutely and
find their NTR non traditional revenue.

Speaker 3 (56:10):
Absolutely, man, absolutely, man. We look man, we've been going on.
We're gonna get the ready to wrap this thing up.
I just want to ask y'all, y'all y'all continue to
have y'all success. Man, where do y'all want to see
this thing go? Like, what's the what's the ultimate vision
for the water Boys show?

Speaker 4 (56:24):
Well, man, I want to stand to go nationally.

Speaker 5 (56:25):
I want to compete against Shannon Sharp, you over therenas
the drink champs, Mason Cameron. I wanted to go there
and like have like the vision of what we want
to do, Like we don't want to be just a part.
We want to be a showy kind of like the
Apel Show of podcasting and make this stuff special.

Speaker 2 (56:41):
Yeah. Man, TV.

Speaker 1 (56:43):
At some point of people put Chewing in to where
it's live. I wonder where the show is live, where
you're able to tune in, if not every day multiple
days a week, to hear US talk sports, to see
us interview these guests, to see us just entertained, like
really be able to compete on a huge level. First
take over Atlanta and become the number one sports showing

(57:03):
Atlanta were the number one Atlanta Sports podcast. But now
we hit it for the number one sports show and
then after that, man, just national, like National TV is
where I want to go with it. And if not TV,
I'm saying live, Yeah, it's now on TV live. Whether
let's somebody tuning into a platform we had where people
can come every day and watch us, or whether it's
the traditional stuff that some of the give with a

(57:24):
reenixes and the camera mays do on the YouTube where
they tap in live. But that's that's that's one of
the goals National, National, National, for the show to be
an actual show where people tapping in and see consistently
every day every week.

Speaker 3 (57:37):
And then well, look, I think it's possible. Last piece
of advice I'll give you about that is press passes.
Bro y'all should betting up every single definitely every single
Atlanta team. Y'all should be having Falcons media passes. Y'all
should be geting up the falcons right now, Like y'all
need media passes because because again you got to understand too,
Like I just had a conversation I can't say with who,
but like with a very large company out here, and

(57:59):
they recognize that a lot of the content is going
towards influencers. And so what they're even doing is they're
looking for influencers to be like, hey, come work with us,
because they know, again, people aren't sitting here staying at
the TV all day. They staring on social media. They're
on YouTube or all these other places. Right, and so
again you have a very strong argument. And again we
have good relationships, you know what I'm saying, Like we
know these people. I'm sure y'all know some of them too,

(58:20):
But like, bro, like, if you're bringing this stuff in,
there's no reason why you shouldn't be able to go
get media passes to the Falcons game and be in
the pressure room. Yet of course, some of these old
journalists gonna be haters because they trying to hold on
to what's worked for them for a long time and
they'd rather not change. I remember I worked at another
radio station out here, and not seven ninety, but another

(58:41):
radio station, and I signed up all of the hosts
again on Twitter, and the GM for the station came
to me it was like, no journalists will ever use this.
Why would you do this? His old ass out of
a job. Them people still have their Twitter accounts to
this day because he was wanting to hold on to
just would it always kind of been you know what
I'm saying, And so again like bro, like that's also

(59:02):
what's gonna help y'all as you can think, cause y'll
se y'all have the relationships. Y'all got the chant Bailey
and and you know all these folks coming on the
show and all we had the mayor bro exactly man
tell him like, Yo, you know I mean all these folks,
I mean, you can go apply, But I'm just saying
I think y'all have enough clout to be totally honest,
and I mean, I'm sure between all of us, we
know enough people to where like yo, like the Falcon

(59:23):
is gonna be like Yo, you want media passes, you
just gets a form to fill out and if you
again you follow up chat, GBT, write me an email,
showed them all these impressions apply for me, Bro, They'll
give you them media passes for training camp, for preseason
especially like season games. Absolutely, then that's when y'all get
y'all one these DGI cameras, because theyre not gonna let

(59:44):
yall walk in one of these ye I have all
of these special kind of cameras to walk in and
then you see what I'm saying now, all of a sudden,
you that's how you're doing that content. That's gonna get
y'all that now. And then next step is fining for
a media pass for Super Bowl, fine for media pass
for bigger things again, like if you want to if
you want to be you like the big media. You
know what I mean, You gotta act like you gotta.

Speaker 2 (01:00:02):
Move like them.

Speaker 3 (01:00:03):
Them folks ain't special. Them folks are doing Again, the
world's the world's moving more towards what y'all are doing
than what they've been doing. You see what I'm saying.
So y'all, I'm just telling you, bro, y'all have every
right and every license to go apply for media passes
to any huge sports event. Again, you're gonna get some haters,
but I would I would definitely say there's one takeaway.
Y'all should one hundred percent be doing that, especially here

(01:00:24):
in Atlanta. It shouldn't be a sports team that y'all
can't get media passes for and cover the game and
talk to the athletes for it. Dog. I think every
single sports station out sports team out here would support that.

Speaker 2 (01:00:35):
Yeah, man, we appreciate it. We appreciate it, Brandon.

Speaker 3 (01:00:38):
Hey, look, man, I appreciate y'all. Man, I appreciate y'all.

Speaker 2 (01:00:43):
Man.

Speaker 3 (01:00:43):
Look, before we get out of here, bro tell folks man,
how can they find a show? How can they support y'all?
Give them all the things?

Speaker 2 (01:00:48):
Man, go ahead, man, you started on the first man
Man all right.

Speaker 5 (01:00:51):
You can reach us at the water Boys show on Instagram.
My personal instagram is be rich for for this b
R I C H four for we on all platforms.
On Spot, I find podcasts Apple Music podcast, it's the
water Boys Show t h g w A t R
b O y Z show at h O.

Speaker 4 (01:01:08):
W what am I missing? Trade?

Speaker 1 (01:01:11):
On YouTube, you can find us at the water Boys
Show for zero four, So spell the same way.

Speaker 2 (01:01:16):
W A t E R b O y Z show
four zero four. And if you're on Twitter, you might
call it X. We still call it Twitter.

Speaker 1 (01:01:23):
You can find us at the water Boys pod the
water Boys pod man and they follow me as well.
Trey Boy play t R E b O y p
l A y Yeah. Man, follow us, man, it's a
real good time.

Speaker 2 (01:01:36):
You won't be disappointed.

Speaker 3 (01:01:37):
Hey man, Well, look I appreciate y'all. Pulled up man,
Congratulations and everything y'all are doing and we'll continue to do.
And with that said, man, we out, that's the pod.

Speaker 2 (01:01:44):
Yeah, we out.

Speaker 3 (01:01:46):
You've been listening to button Nomics and im your host
Brandon Butler. Got comments, feedback? Want to be on the show.
Send us an email today at Hello at butteronomics dot com.
Butter Nomics is producing Atlanta, Georgia at iHeartMedia by k
cy Pegram with marketing and support from Queen and Nikki.
Music provided by mister Hanky. If you haven't already, hit
that subscribe button and never missed an episode, and be

(01:02:06):
sure to follow us on all our social platforms at
butter dot atl Listen to better Nomics on the iHeartRadio app,
Apple Podcasts, or wherever you get your podcasts.

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Host

Brandon Butler

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}How The Waterboyz Show Became Atlanta’s Favorite Sports Podcast