April 15, 2025 ⢠43 mins
On this episode of Butternomics, our host, Brandon Butler, sits down with Troop Brand, the creative force behind Trap Sushi. What started as a passion project to find fellow anime lovers turned into a full-on cultural movement—now backed by brand deals with Adult Swim, UTA, and more. Troop shares how he blended nightlife, hip-hop, cosplay, and community into one of the most unique event brands in Atlanta. This episode is full of real talk on partnerships, business growth, and how to scale without losing your voice.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
I'm a talker.
Speaker 2 (00:01):
Bro I talk so much, and like a lot of
people be like, oh, don't tell people what you got
going on, because they'll shoot it down or they may
try to sabotage you, you know.
Speaker 1 (00:08):
But I don't act out of a spirit of fear.
Speaker 2 (00:11):
I'll talk to people that I feel like would be
good partners and if they're.
Speaker 1 (00:15):
Receptive, cool if not cool.
Speaker 2 (00:17):
A lot of times that's how I get people to
like kind of like rock with me, and they're like, oh,
this does sound like a good idea, and okay, I'll
help you with this. And that's normally how I get
a lot of stuff done. It don't just be me
by myself. It'd be like talented people around me that
like can help out, and I just will talking and
sometimes it aligns perfectly with what they're interested in.
Speaker 3 (00:43):
Everybody, Welcome to another episode of Button Nomics. I'm your host,
Brandon Butler, found the CEO of Butter atl and today
we got my guy in the building. We were trying
to get in here for a minute. Mane this guy's busy.
Speaker 2 (00:53):
Man.
Speaker 3 (00:54):
This guy was he was like supposed to be like
the fourth person on the podcast, Like on episode fifty something, man.
But it's cool though, because I know he's busy there
doing major deals. Man, I God, true Yo Sushi Trupe.
Ho are you feeling?
Speaker 1 (01:07):
But I'm feeling good man, I'm glad to be here.
Speaker 2 (01:09):
Bro.
Speaker 3 (01:09):
Man, I'm glad to have you. I'm glad to have you.
So look, man, I've been doing something a little bit different. Okay,
he's for these intros. Man, I chat GPT you bro.
Speaker 1 (01:18):
Yo, that's crazy.
Speaker 3 (01:19):
Let's put you in chat GPT. I'm gonna read what
chat ChiPT said about you. That's how'm gonna introduce you
to everybody, because it's got look, bro, got like three
and four paragraphs in here. Okay, you tell me if
this is true and we're gonna go from there.
Speaker 1 (01:34):
Okay, Okay, So I ain't.
Speaker 3 (01:36):
Gonna say your full name. I'm gonna say true Brand.
That's your stage now, Okay. Is a multi faceted artist, entrepreneur,
and event organizer based in Atlanta. He co founded Trapp Sushi,
an innovative event that fuses anime, cosplay, hip hop, and
Japanese culture, alongside his wife, Stephanie Williams. Originally from Mississippi,
Troop developed a passion for anime early on, with dragonball
(01:58):
Z being a significant influence. During his youth, he pursued
higher education at Morehouse College in Atlanta, where he was
inspired by the city's vibrant community of black entrepreneurs. In
addition to his work with Trap Sushi, Troop has made
notable contributions to the music industry. His songwriting talents have
been recognized by Atlantic Records, and his work has been
featured on platforms such as Netflix, Complex, Fader, Disney Plus,
(02:22):
and MTV. Troop's entrepreneurial spirit extends to the beverage industry,
where he is also collaborated with Monday Night Brewing to
introduce Waves in the Clouds Double Milkshake IPA, a CBD
and fused beer that sold over fifteen thousand cans in
three months. Through his diverse ventures, Truth continues to influence
and shape cultural experiences, blending his passion for music, anime,
(02:45):
and community engagement.
Speaker 2 (02:47):
Bro you know, not one LIW was spoken, But I'm
just like, first off, there's two things that aim at.
Speaker 1 (02:55):
First off is like bro Ai just like did.
Speaker 3 (02:58):
That Brook was? Who is true? The founder of Trap
Sushi in Atlanta.
Speaker 2 (03:03):
That's insane. That's insane that it could do that second
of all. You know, you know sometimes you just be
in the mode just doing stuff, Yeah and you never
look back. That just that just just gave me like
so much of like dang.
Speaker 1 (03:18):
But yeah, I dang. Like I'm like, dang, bro, Bro,
that's crazy. That's crazy to hear all that. That's fire.
Speaker 3 (03:26):
I mean, no, I learned some new stuff, man. I
mean I knew you did some stuff with music. I
just saw you in the Cadillac.
Speaker 1 (03:30):
You know what I'm saying.
Speaker 3 (03:33):
Oh yeah, you know, but bro't you know like what
what were you doing with music?
Speaker 2 (03:36):
Man?
Speaker 3 (03:36):
What were you doing with with Atlantic Records and all
these mans?
Speaker 2 (03:39):
So before I started throwing events, I was a songwriter Okay.
So I was out there working with them for like
months on like songwriter stuff. I was working with this
guy named Sean Baron. Sean Barring is like on with
Tode Dollar Sign and they just they just on, let
me do some crazy stuff lately.
Speaker 1 (03:58):
But I was out the songwriting, bro, I was aut
there for a minute.
Speaker 2 (04:00):
I was working with them, and I was working with
this other group called Farist Movement, and they had like
got my That's that's who helped me get my stuff
in like Disney and Netflix and stuff and like had
me doing music for like overseas stuff.
Speaker 1 (04:12):
Yeah. So I was out there for like maybe like
a year or two.
Speaker 2 (04:14):
And that's how I met my homie that introduced me
to Airbnb and they had started Airbnb Experiences in Atlanta.
He was like, Hey, do you want to go and
do like the concerts for every Experiences And that's how
I got into the events. I started doing the concerts
when I came back.
Speaker 1 (04:30):
And that's also how I met a sw Monday Night
brewery through Airbnb.
Speaker 3 (04:34):
Shot the Peter for Monday Night. Now he's pulling in
here a couple of days. Actually, that's my partner on
some other stuff.
Speaker 2 (04:39):
I know.
Speaker 1 (04:39):
I was literally on the phone him like Sunday.
Speaker 3 (04:42):
Yeah, good stuff.
Speaker 1 (04:45):
Man.
Speaker 3 (04:45):
So you get you getting checks from Disney for song?
You publisher?
Speaker 1 (04:48):
Still getting Disney checks? Yes?
Speaker 3 (04:50):
Like what movies?
Speaker 1 (04:51):
Like what it shows? It's like Disney Plus. And I'm
be real with you. If you asked me the name,
I cannot tell.
Speaker 2 (04:58):
I cannot tell you today, but it's it's like shows.
Speaker 1 (05:01):
It was it was like a couple of shows.
Speaker 2 (05:03):
I got some someone c W Netflix, the Netflix and
the Disney Plus was are the were the best ones.
Speaker 1 (05:08):
But yeah, it's just residuous stuff.
Speaker 2 (05:10):
It's just like you know, it just comes in every
every couple of months with like being my stuff.
Speaker 3 (05:14):
Oh that's dope. Man. You still like do you still
pop up or something? Like you're still watching something? You're like, Yo,
that's me right there. It has happens, people are.
Speaker 2 (05:22):
It's more so I wouldn't see what people are like
tagged me like send it to me and stuff like that.
Speaker 1 (05:26):
Yeah. Yeah, so it's it's still always crazy.
Speaker 3 (05:29):
Man. Man, look at that chat you on your business bro, just.
Speaker 1 (05:32):
Got everything in there like yo, what like you know
I'm married and like you know my wife name what?
Speaker 2 (05:39):
Man?
Speaker 3 (05:40):
That's dope. Man. So look man, you've made so you
built something after that, you know, you build something amazing
with trap sushi and all the things you got going on.
Like what was it that made you starting want to
kind of blend you know, anime and hip hop and
all these different things.
Speaker 2 (05:53):
Yeah, man, honestly it was. It really was supposed to
be just like a passion project. This wasn't it wasn't
supposed to be like this. I was like, I'm just
being real because I had already had other parties that
were kind of like, oh, this is my bread and butter.
These are more successful and what I thought was successful
at the time. And you know, I got my wife.
I'd never been to an anime convention in my life,
(06:14):
but I loved anime. You know, I'd always watched it,
but it was more so like, all right, I do
this at the crib. You know, if I meet somebody,
which is rare to talk about, we'll talk about it.
But for the most part, it was the people back
home and I hung out. I went to high school
is who I always talked to it about. You know,
I'm out here in the music industry. I'm not meeting
anybody that you know, watches anime, plays video games, things
like that. So my wife took me to my first
(06:34):
anime convention here and I'm walking around.
Speaker 1 (06:36):
I'm like, ro, like, yo, look at look at all
these people.
Speaker 2 (06:40):
You know what I'm saying, It's like, yo, black people,
white people, Like I'm like, yo, what is this? And
like I'm you know, I'm I'm awestruck because it's all
these people that like have similar interest to what I like.
And then I'm seeing a lot of black people too.
Then I started seeing people that went to Morehouse. I
saw this guy name on Jared. He goes by anime Sundays,
and I see him, Like, what the heck, bro, you're
rocking with this?
Speaker 1 (07:00):
So I started talking with him and we just got cool.
Speaker 2 (07:02):
But then like after that, I'm like, bro, man, I
gotta find more of these people because a lot of
people were there from out of town because people travel.
I'm like, man, i gotta find more of these people
in the city where I'm at so I can hang
out with them, because I'm like, I feel lonely other
than this thing that happens like once a year.
Speaker 1 (07:17):
So that was the goal. It was really so I
can find some fridg It was really does with it.
I was like, let me find some friends.
Speaker 2 (07:23):
So we threw it and I just took the elements
in the anime convention and mixed it kind of what
the party is I was already doing. And then the
first one we did on Edgewood and we had like
fifty people, maybe maybe less, and then it kind of
just grew and grew, and the last biggest one last
year we had like three thousand.
Speaker 3 (07:41):
That's crazy, you know.
Speaker 2 (07:42):
So, yeah, it wasn't supposed to be like this. It
was really so I could find some friends. Like that
was like the whole purmose of it.
Speaker 3 (07:49):
When did you start doing this?
Speaker 2 (07:50):
Twenty We did the first one in twenty twenty in
February at our bar on Edgewood and oh, y'all hit
it right before the pandemic exactly though, and then we
had to stop right so we didn't come back again
until I think it was like halfway through twenty twenty one.
Speaker 1 (08:06):
Yeah, and we did two.
Speaker 2 (08:09):
So twenty twenty two was the first year we did
a full six, and we was doing them every other month.
Speaker 1 (08:15):
Yeah, So we did the first full six of twenty
twenty two. Twenty twenty three.
Speaker 2 (08:18):
I think that's when the guy Anime Sundays I mentioned
he came and started hosting. He was like an influencer, yeah,
and he started bringing more influencer people there, and they
started telling more people about it. And then by twenty
twenty three, it started kind of like I'm like I'm noticing,
I'm like, this is this is kind of popping. Yeah.
Speaker 1 (08:39):
I stopped all the other parties I was. I was like, yo,
I don't need them anymore.
Speaker 2 (08:43):
And then we started traveling the anime conventions and That's
when it really started like popping popping, and then then
we got our kind of like our first nice little
brand kind of like partnership on twenty twenty three. How
Muzimma Art was one of the first ones they tapped
in and they was like, yeah, we got the samuraix abition.
D y'all want to come here and throw trap sushi
in the museum. I'm like, hey, okay, what you're talking about? Yeah,
(09:05):
I want to do that. So we went up there
and did it, and then it even evolved from that
and they and we we offered sushi making classes in
the High Museum of Art, two people that wanted to
do that, and then through the party and then that
same year, Revolt World was like, can you run our
video game lounge.
Speaker 1 (09:22):
I'm like yes.
Speaker 2 (09:23):
So that was our first time at like a big
kind of festival place. And then after that, you know,
Uta Talent Agency was like, Yo, can y'all come to
this thing?
Speaker 1 (09:31):
And then you know, it kind of just blossom and
blossomed and grew.
Speaker 3 (09:35):
You know what I mean, Oh man, that's dope. Man,
that's dope. Now a lot of people, well people know
I talk about it sometimes, but I got kind of
a running joke with a lot of my friends. Yeah,
they always tell me that I'm one of the most
successful more House dropouts that you'll ever meet. I went
to more House for like a year, man, you know
what I'm saying, And it wasn't when personally I had
to get out to the city. I mean, you know,
I was on scholarship and everything. It was cool, had
(09:57):
a good time, but growing up in Atlanta, I just
need to get out the city for a while. Sign Yeah,
Georgia Southern. I love GSU you know what I'm saying.
But when you was at more That's one thing I
always appreciated about folks that I know that went to
Moorhouse and folks that have gone, Like you just got
an amazing network of people in and around the city.
Like how did kind of more House coming from Mississippi
like kind of helped shape how you look at like
business and culture. Man.
Speaker 2 (10:17):
Man, let me tell you something, bro, when I was
in Mississippi, you know, I did not see black people
own many businesses or entities or things like that. The
first one I saw this guy named Wilber Cologne and
he was a lawyer and he was like he won
some kind of crazy big case that kind of just
got him well known. And he was the owner of
(10:40):
the tallest building in the city, which was bro It
was like it was like six stories, like so it's
not it ain't got nothing on the stuff here, you know,
we're Mississippi. And he was the owner of the tallest
building in the city. And so my mom went in
with My mom is like a gospel singer and they
were starting like some crystal Christian like media company and
stuff like that. And they had an office space in
there in there on building, and so going there, I'm
(11:01):
looking and I'm just like, oh wow, he owns this.
And I'm like, okay, he's a black man. I'm like, damn, okay,
I can do something like this. And I'm like and
I always dreamed big, and I was like, I'm owe
me a scotscraper like and I'm like, what.
Speaker 1 (11:13):
I got to do?
Speaker 2 (11:14):
So I'm like I want a job in here. And
so I started working in the building. But I wasn't
working for the law firm. He It was like a
bunch of companies in there, and there was like a
romantic sex bookstore in there for like the sell sex
books for women. I was in the mailroom, like like
bagging up the orders and stuff. But I was like
every day I'm like, yeah, I'm a own this gotch.
I don't give a stschpaby, but I'm in the building.
(11:36):
One day, the World of Colone Do comes in there
and and I was just like, hey, how you doing
to start? You know, talk to him? And then you
talked a little bit, didn't think nothing. Then he left
and then the next day came in the girl was like, hey,
Michter Cologne wants to see you.
Speaker 1 (11:50):
You need to go to the top floor. I was
like okay. Then so I go up there.
Speaker 2 (11:54):
He's like, hey, young man, you know I got a
little job for you. Even interested, I'm like, word, what's up?
He was like, I got all these pictures, can you
scan them? And put him in like a Google word
dog and it was like it was like fucking loads
of family photos. He just had me scanning this stuff.
But I was like, okay, cool, but I'm let me
talk to him. And so I talked to him and
I would just like ask information and stuff and even
(12:16):
put me on game with just like certain business things sometimes.
Speaker 1 (12:20):
And it was like my first foray into it.
Speaker 2 (12:21):
And then from there, I went to Missispi State and
then really didn't get no entrepreneurs stuff from there. But
then when I came to Morehouse, I was like yo,
like Yo, it's a lot of black people.
Speaker 1 (12:31):
This is crazy, you know.
Speaker 2 (12:33):
And then like getting in golfed in Atlanta, I'm like yo,
Like black people are owning businesses out here. I'm like Yo,
they're making it. It's like it's like a thousand mister
clones up in here. I'm like, Yo, this is crazy.
And like from like at that moment, I was like, oh, yeah,
I'm gonna hire my own business. Like yeah, there's there's
no stopping me now, Like now that I've seen that,
(12:53):
it's not just like that rarity that I saw in Mississippi.
Speaker 1 (12:56):
Oh this is common practice here. I'm like bad say less.
Speaker 2 (12:59):
So you know, being there it showed me a lot,
and like Morehouse like definitely teaches you a lot. I
ain't gonna cap because coming from Missippi State, everything was
like handed to you and like oh this is here
you go, thank you, you need this.
Speaker 1 (13:14):
Here you go Morehouses like, oh you need this.
Speaker 3 (13:17):
They called it the black college experience because because I'm
gonna tell you, as a person that went to Morehouse
and then went to a p W I. It was
the exact opposite, right like, because Bro, when I was
at More House, like we were still doing paper registration,
you know what I'm saying. I remember like when I
went to register for classes, Bro, we had to break
into the gym because they were like trying to make
us like and I was like, Man, I'm tired of
(13:38):
fighting for my life. When I went to Georgia Southern,
it was like it was like wow, like everything is
lined up were supposed to be at, but I get it,
so I get yo.
Speaker 2 (13:49):
When I got there, I'm like, oh, this is a
little challenge to get registered. I gotta yo. Yeah Bro,
it was like, Bro, you did have to work for it.
But it's like in the moment, I'm like God, But
now I'm like all right, all right because now because
now when I'm trying to get some stuff done, it's
no problem for me to like, oh, I gotta do this,
(14:11):
you gotta do this. I can go to these different
routes and stuff like that, you know what I mean.
So yeah, it definitely taught me a lot.
Speaker 1 (14:17):
Bro.
Speaker 2 (14:17):
It definitely taught me a lot. But I ain't gonna
cap man and man, I don't think I've ever told this.
I hope they don't revoke my degree. But boy, if
it won for some people in my corner, I don't
know if I would have graduated, boy, because like when
it got towards that that senior year, boy was getting
so difficult because I was also trying to do, you know,
what I wanted to do for my future. So like
the school stuff is like I'm like, I don't need
(14:37):
to learn on like trigonometry right now, calculus, like this
is not what I'm trying to do. But like shout
out to some people that was like helping me out,
like real talk.
Speaker 3 (14:45):
Hey man, look let me tell you something. Man. One
thing I learned at more House is and even just
an AUC in general, like that plus minor scale is
a mofo, bro, because let me tell you something. You
A C A C minus versus a AA. I was like, Bro,
I thought I just got to A and it was like,
now you got a little bit further to go, like
you gotta a minus something Like what is this?
Speaker 2 (15:07):
Man?
Speaker 3 (15:07):
So it always kind of kept you on your toe.
Speaker 2 (15:09):
Bro.
Speaker 1 (15:09):
It did a thousand percent, but a thousand percent, so
you kind.
Speaker 3 (15:25):
Of mentioned Like I said, when you first started Trapped Sushi,
you know it was it kind of grew like did
you really have a vision for what you were trying
to do it? Were you just like, you know what,
I'm gonna try this thing out. I love anime and
cosplay and I'm just kind of put something together. Did
you kind of have like a really idea where you
wanted to go because I mean, we'll talk about it
in a second, but y'all also went through an acquisition
with you know, community Shop where Ryan that was up
(15:47):
on here and you know you got a new thing,
but adult Swim, you know what I'm saying. So was
that part of the vision or did all that just
kind of happen organically?
Speaker 2 (15:54):
Bro It was definitely it's a mix of both. Like
when we first started, no, No, it was no. It
was just like like I said, I just want to
have friends, Like I just want to meet some more
people that like anime video games. But like after we
noticed this started like getting a little more popular, then
it started kicking in.
Speaker 1 (16:10):
I'm like, hmm, man, I was I.
Speaker 2 (16:13):
Grew up watching the door Swim, Like, man, I would
love to work with a door swim and it was
also like, man, you know, one of the biggest things
I was, like I've always said, like, dang, I want
to own a music festival, you know what I mean.
And once I started seeing it grow, I'm like, oh,
we if we nurtured this baby, right, this could grow
to a music festival, you know what I mean. So
(16:35):
then I started like dreaming bigger and started thinking things
and like you know, sometimes you don't know what you
got until you see it recognized by somebody that you respect.
And you know, once I started seeing like more celebs
started coming in and wanted to work with us, and
then bigger brands start coming in, I'm just like, oh,
we got something here, like okay, like yeah, let's like
(16:56):
that's that kind of led into me like stopping everything
else and really can send on this. I'm like, yeah,
this is this the one, Like this is the one
that can really just go like the distance. And you
know that's that's what kind of like kind of helped
me help me tap in, like just realizing that like
you know, like I said, I always been a dreamer,
but like after like it Dan, it channel just went
from just like oh, this is just a little hobby
(17:17):
on my friends and like, oh, this.
Speaker 1 (17:18):
Can be a real business. This is a real business, right, Yeah.
Speaker 3 (17:21):
If you had to start Trapped Sushi over the day
with everything you know now, Like, what would you do
differently if.
Speaker 1 (17:26):
I had to start it over today?
Speaker 3 (17:29):
Hmm? But everything you've learned, just you know, working with brands,
like understanding the audience now, Like, what would you do
differently if you had to start over right now?
Speaker 1 (17:37):
Dang, I don't know if I would have done anything differently.
Speaker 2 (17:40):
I'm not gonna lie to you, bro, I don't know
if I would have done anything differently. Maybe just been
more strategic with the partnerships in the early beginning phases,
you know, that may have been the only thing. But yeah,
other than that, I think I think I think God
be working. I don't think God be working. Yeah, maybe
listening to my wife a little bit more. She's gonna
(18:01):
love to hear that. Boy, she's gonna love to hear that.
But yeah, maybe that's it.
Speaker 3 (18:04):
Yeah, no, man, that's do man. And then like how
do y'all partner together? Because again you don't always hear about,
you know, couples like working and building businesses together, Like
how do y'all work together?
Speaker 1 (18:12):
Oh, it's it's.
Speaker 2 (18:18):
It's it's carefully navigated, and it's carefully navigated. She is
a very strong and opinionated woman and I love her
for that.
Speaker 1 (18:28):
That's why I married her.
Speaker 2 (18:30):
But she's also very smart, So I'm more of the
creative you know mine sat she is. She has an
actual corporate job for a nine to five. She is
more of the business. So she's like logistics, Like she's
always thinking about how to make the party more structurally
sound and easy to do. You know.
Speaker 1 (18:47):
She's like, Okay, this is how we're gonna lay out
the thing.
Speaker 2 (18:50):
This is how we're gonna do this, the logistics, and
then I'll come in like I want to drop a
car fifty feet into the middle of the.
Speaker 1 (18:56):
Party, and she's like what and then just like gets crazy.
Speaker 2 (19:01):
You know what.
Speaker 3 (19:02):
Yeah, you need that, you get that balance, you know what?
Balance with any team.
Speaker 1 (19:06):
It's definitely a balance. It is definitely a balance.
Speaker 2 (19:08):
I've always come up with some crazy, wild idea to
like be more like a spectacle on what because I
got a theater degree, so like it's always like theatrics,
like let's.
Speaker 1 (19:18):
Make it, you know what I mean. And she's always
like practical, let's like.
Speaker 2 (19:21):
This is how can we really do this? How much
is this gonna cost? Like you know, yeah, So it's
like we'll be going back and forth. Sometimes we play
heads a little bit, you know what I mean. But yeah,
but it's it's it's definitely a struggle. It's like, you know,
you got to have that communication because you know, sometimes
the business can overflow into the personal and sometimes the
person can overflow into the business and we kind of
have to like figure out and we're still learning. We're
(19:43):
not perfect, just how to better like balance those things.
She says, I have no work life balance, and she's like, yo,
you got it, because I.
Speaker 1 (19:49):
Mean this is what you do.
Speaker 3 (19:50):
It is that's how it is, man.
Speaker 2 (19:52):
I I It'll be like one thirty am and we
both sitting in the bed and I'll be like now
this missess thing like and she's like troop, relax please,
like please, can we finish watching White Lotus?
Speaker 3 (20:06):
Like I got to get it out of here.
Speaker 2 (20:10):
But it doesn't make it any better that a lot
of my people that I'm surrounded by, they work with me,
are like similar, so they'll be.
Speaker 1 (20:17):
Hitting me up like at one am, like yo, I
got I got thirty minutes.
Speaker 2 (20:21):
Like like I just like want to talk of business,
and I'm like, yeah, let's get it.
Speaker 1 (20:25):
What's up.
Speaker 2 (20:26):
And then she's just like like so it's it's a balance.
It's definitely a balance.
Speaker 3 (20:30):
Man, It's all good. Now. How did how did the
deal with community come together? And like what does that
partnership look like? Man?
Speaker 1 (20:35):
I was literally on the phone with them.
Speaker 3 (20:37):
Yeah.
Speaker 2 (20:37):
On the way here and leaving south By, I met Chris.
He came to I think the first thing he came
to we did a block party at the inter Lit.
This was like a couple of years ago. Shout out
to boy Cam and he came to that and he
just kept coming. He was like, yo, man, we may
want to get like a little minority steak or something.
And at this time I was I was wanting to
(20:59):
expand in and throw a party in Japan, in Tokyo,
and I was like, yo, we need capital to do that.
This may be perfect timing. So they came in. They
were already doing video game tournaments, like huge ones like
grand prize a million dollars. I'm like, yo, y'all doing
some big stuff like let's tap in. Maybe it's been
helping handce our gaming section and everything, and it just
it just kind of made sense business wise for both parties,
(21:21):
and they came in, they got a minority share, and
we were able to go do Tokyo for the first time.
And you know when I got over there, you know,
playing in a bunch of seas and now we're going back,
you know, in May to do it again.
Speaker 3 (21:33):
So who's that experience, especially like doing anime in Atlanta,
been going to Tokyo, Like, what was the like, what
was the difference in that situation?
Speaker 2 (21:40):
It's so totally different. Bro, They're they're a lot of
their anime people. Their anime and video game scene is
not mixed into the night life scene at all.
Speaker 1 (21:50):
Like it's like totally different.
Speaker 2 (21:51):
And you know, anime is so everywhere there video games
or so everywhere. They're like, you know, we were We're
just walking down the street, and like most of the
most of a lot of the spots that they have,
they you know, they maximize all space. When you walk
up to the front door, it's normally a stairs going
down and it's an establishment down there and stairs going
up and it's an establishment up there or.
Speaker 1 (22:13):
Stairs or you just go right through.
Speaker 2 (22:15):
So like a lot of times, like if you go
down it's like arcade, so video games everywhere, you know
what I mean, Or you go straight and it's like
a restaurant or go up maybe a retail store or
something like that. When we're doing a party, you know,
I'm talking to people and I'm like trying to get
our elements over there, like, oh, sushi doesn't matter, Sushi's everywhere,
you know what I mean.
Speaker 1 (22:32):
And so I'm like, dang, should we get like some
some we need some living pepper wings.
Speaker 2 (22:40):
But but after the party, I got tapped into this
black on soul food restaurant, So I'm maybe trying to
talk with them. But so most of the traditional elements
we had here they don't they don't flow over there,
you know what I mean. So we we kind of
pivoted and just more so like, okay, let's have music showcase.
Let's get like we're bringing a bunch of artists from
over here to give them exposure in Tokyo, and then
(23:00):
let's have some of the local artists over there come
over and perform as well. And then we got we
brought Duke Deuce yeah from here with us, and he
introduced me to this Dudeyuki Chiba.
Speaker 3 (23:10):
Yeah, is that the dude who was like doing his
like doing the dance.
Speaker 1 (23:15):
Yeah.
Speaker 2 (23:16):
So they came and got cool and did some songs
and Yichia just had he had the song with Mega
Stallion go Crazy, Yeah with Tashi was star but it
was crazy.
Speaker 1 (23:23):
We like I remember going to the studio with.
Speaker 2 (23:27):
All of them and he's like, oh, yeah, Megan was here,
this song, this is a song and he plays the
Watashi was sta.
Speaker 1 (23:33):
We're like, okay, this's cool.
Speaker 3 (23:34):
This is a dope.
Speaker 1 (23:34):
But like, little did we know, yeah, it was gonna
just go go crazy. Yeah, so yeah, it was. It was.
It was a dope experience.
Speaker 2 (23:41):
Man.
Speaker 1 (23:41):
I didn't want to leave fools fired. You know. The
people were chill, you know, man, it was it was.
It was dope. It was a good time.
Speaker 3 (23:48):
That's dope, man. And then and then you just got
another deal with Adult Swim. What's that look like?
Speaker 1 (23:53):
Yeah, man, it's it's been super super cool man.
Speaker 2 (23:55):
They they're coming out with a new anime called Lasarsk
and this song it's done by this song. Super super
doope director who did one of my favorite animates, Cowboy Bebop.
But they were like, yo, we're trying to you know,
let's get it popping, you know, let's make it high.
Speaker 1 (24:07):
And they called us. I was like, yo, what's up?
You know this is this is fire.
Speaker 2 (24:12):
But it's like, you know, it's like stepping stones, like
you know, last December, Warner Brothers hit us to do
like to this premiere for this anime movie Lord of
the Rings. They had and Warner Brothers owns uh. I
think Max and Adult Swilm. I think that's maybe saying
it right. I don't know, don't quote me on that.
But but then because we did that, Adult Swim took
(24:34):
notice and they're like, hey, we saw that. Y'all want
to do this and we're like, yes, this is like
this is dream come true. This is one of the
things that I was dreaming about years ago working with
you guys, you know, and like now it makes sense
and they, you know, this just kind of kind of
had us. Like we did a premiere at at the
Last Trap Sushi. We screamed like the first episode early
because it doesn't come out till April fifth, right near
(24:55):
Mister four four day, but it comes out there, and
but we screened the the episode early and then now
we're about to kind of like kind of do that
in different cities as well.
Speaker 3 (25:04):
Let's do now, you know, when you do these kind
of deals and situations, like on the business side, I
think a lot of people don't always understand how to value,
you know, their brand or their business. You know, you
(25:26):
don't have to get into like the exact specifics and
numbers and stuff like that, but in general, like how
do you kind of put a value on the stuff
that y'all do when these brands come to you to
figure out like what makes sense for.
Speaker 2 (25:34):
Y'all a thousand percent? Yeah, I kind of look at
multiple things. I mean, of course I always ask like
what's your budget, you know what I mean, and then
prayerfully we don't have to do the dance, right, what's.
Speaker 1 (25:46):
Your budget, what's your price?
Speaker 3 (25:47):
What's that?
Speaker 2 (25:50):
But most of the time, when you get to the
bigger people like that, it ain't no. They hit me
straight up, can you send us a proposal for this amount,
this amount, and this amount.
Speaker 1 (25:58):
I love them, you know what I mean. So it's
like a.
Speaker 2 (26:00):
Three tiered you know, amount, like you know, you know,
and so you know, we kind of we do that.
Speaker 1 (26:05):
You know, we're hoping for the big tier, you know
what I.
Speaker 2 (26:06):
Mean, you know, but we kind of lay out a
plan that we think and you know, we came with
like I think we had like thirty two ideas, thirty
two different ideas that went way past the top budget.
But it was like, okay, but now it's almost like
an Ala Kart situation, like we gave you thirty two ideas,
we signed the NBA's you know, we already kind of
got that, and now you got a choice to pick
(26:29):
and choose, and then we just made it look so professional.
Speaker 1 (26:31):
They were like, whoa, this looks amazing.
Speaker 2 (26:34):
And they were out of the ideas they liked more
than half, and then it's like, okay, let's go back
to internalty. Then they got to delegate debate based on
costs and stuff, and then after that then they like
selected a few you know what I mean, and then
it's like, okay, these are the ones we actually want
to execute on and go with. So yeah, that's kind
of what it was when they you know, most of
(26:54):
the time they do the budget. If they don't do
the budget, then you know, my advice would be to like,
I mean, like know the value of your company, and
a lot of times, you know, I know, it's like
I don't know if this is the proper way to
do it. But I like, I look at like your
yearly earnings, like how much you make a year, then
like maybe like multiply by like two or three and that,
and I kind of like, oh, that's how much your
company's worth, you know.
Speaker 1 (27:15):
What I mean?
Speaker 3 (27:15):
That's a multiple, right, And I mean that's how you know.
You when people ask like the value of the business,
it's usually multiples based on in your REVENUEEP and the
multiple is kind of based on you know, what type
of business you're in. So for those that don't know,
right when I say multiple, right, like make it up.
Say your company makes a million dollars a year, you know,
and you know if you're a media company, like Butter
(27:35):
is a media company, you know what I'm saying. So
I know that like the average multiples for media company
like two to three x YEP times revenue. So like
technically speaking, I could, you know, I could tell somebody
the value if we're doing a million of years somewhere
between you know, one point five two million million yep,
exactly right, because what they're going to say is they
gonna say, okay, you know, if we buy a company
for two million bucks, and we know that it's generating
(27:56):
a million dollars a year and they're going to come
in that value. They're like, okay, we should recoup our
costs in two years and then they're profitable. Right on
the flip side, for like tech companies, you know, they
be having like ten x multiple crazy. Oh yeah yeah,
so they be having like you know, five six, seven,
ten x multiple. So if you're a tech company, because
of the way those things, because they can scale so easily.
(28:18):
Yeau in tech. So you think about an app right,
like it's one thing where you're doing an event and
bringing people out. It takes so much work to get
people to come out and get people to buy tickets.
By when you shot an app a lot of times,
all you got to do to make it bigger is
just improving infrastructure and put more money into advertising. And
so that's how you go from one hundred thousand uses
of ten million users. So that's where the multiple comes in.
(28:38):
So that's why these tech companies be getting like, you know,
they make a million bucks in revenue, but egs, you
can sell that company for five seven, eight ten based
on the revenue multiple, you know what I'm saying. So
that's just the little piece of game for people that
don't know. Also, is the type of business that you're
in affects the multiple you have, And you got to
kind of look at, you know what typical companies in
your space go for, because again, media companies just for
(29:00):
whatever reason, they have a little bit of a lower multiple.
But tech companies bro up, Bro, they be up.
Speaker 1 (29:05):
That's crazy.
Speaker 3 (29:06):
I mean that's how these broke. I was listening to
some stuff. I mean, these cats be running like I
was listening to a company today. I mean they're doing
you know, I think, like thirty million a year with
like a team of like twenty people. What but like,
based on their multiple, they're worth like three hundred million.
Speaker 1 (29:18):
That's insane, bro, you know what I mean on the
low end.
Speaker 3 (29:21):
You know what I'm saying, on the low end, because again,
an investor's gonna come in and say, Okay, if you're
do this with twenty people, and I'm gonna dump another
ten million into the company, so I'm gonna help you
hire fifty more people. Yeah, and scale, you had a scale.
Now all of a sudden, I'm gonna take that thirty
million a year to one hundred million a year. Yeah,
and you said, that's how they look at this stuff.
You know what I'm saying, that's the game.
Speaker 2 (29:41):
Yeah, it is bro it is man, these tech people
they running it up.
Speaker 3 (29:45):
That's the game. They run it up. Man. Look man, look,
A lot of people have amazing ideas, but they don't
kind of bring ideas to life. So when you think
about the stuff y'all do, whether it's a trap, sushi,
other events, like how do you go from zero to one?
Speaker 1 (29:57):
Like to just like bring it to life.
Speaker 3 (29:59):
Yeah, to bring the life because you know, people get
called up and they kind of call analysis paralysis. So
a lot of times you just got to do it,
you know, I say, you gotta do the thing, you.
Speaker 2 (30:05):
Know what I mean, I'm I'm like a lot that's
that's like, that's that's I think. That's one thing I
kind of excel in. It is like once I get
an idea, I'm just like, yeah, nah, you're not finna.
Speaker 1 (30:17):
You can't stop it. I gotta, I gotta, I gotta
keep going.
Speaker 2 (30:20):
Yeah. It is like a lot of times I be
I have a lot of people just like no, no, no,
Like the last Japan trip, like when I when I
planned it out, I had a lot of people like noah, nah, nah,
it's not the right time.
Speaker 1 (30:30):
You don't need to do it right now, like no, no, no,
And I ain't gonna lie.
Speaker 2 (30:33):
I had to just like push through it and like
get it done, and then it turned out being really
well and I'm like, yo, that's kind of like that's
really what it is.
Speaker 1 (30:41):
It's like it's like you can't let it stop you.
Speaker 2 (30:43):
But and it's like, also, you know, how I personally
do things may not be for other people because I
I'm a talker, bro I talk so much, and like
a lot of people be like, oh, don't tell people
what you got going on, cause they'll shoot it down
or they may try to sabotage you, you know.
Speaker 1 (30:57):
But I don't.
Speaker 2 (30:57):
I don't act out of a spirit of fear, you know.
I I'll talk to people that I feel like would
be good partners and if they're receptive, cool, if not cool,
you know. But that's a lot of times that's how
I get like people to like kind of like rock
with me and they're like, oh, this does sound like
a good idea and okay, I'll help you with this.
And that's normally how I get a lot of stuff done.
(31:18):
It don't just be me by myself. It'd be like
talented people around me that like can help out, and
I just will talk and sometimes it aligns perfectly with
what they're interested in. And but but I never know
until I just go out my mouth.
Speaker 3 (31:33):
People. Yeah, I tell people a time like, bro, nobody's
gonna steal your idea. Yeah, like a lot of times.
Cause again, like one is your idea, and you probably
you know you there's a reason why you want to
do it. But I've very seldomly been in a situation
where you say something to somebody's like fuck it, I'm
quitting everything I'm doing. Right, it doesn't happen. But the
beautiful thing is like when you actually talk about it,
(31:53):
you get feedback, you can bounce it off people. You
just hear stuff. And I think that's one thing that
just people that are building business and entrepreneurs kind of
wrong sometimes is they try to keep it in stealth mode. Again,
there are certain things that I understand you want to
get to a certain point before you launch. Yeah, but
you know, more often than not, man, ain't nobody gonna
run off with your ideas, especially when you're just talking
amongst friends. Now, if you put it on the internet
(32:14):
and right, like when you're just talking amongst your friends, Bro't,
nobody's gonna be like, you know what, I'm quitting my
job and starting Trap Sushi two point zero.
Speaker 1 (32:22):
You know.
Speaker 2 (32:23):
Yeah, bro, it was a lot of them when we
bro it was a lot of people doing some stuff
like that. Once they started seeing us get a little successful,
I started it was a lot of copy cats popping
up on that were disrespectful.
Speaker 3 (32:34):
Yeah, it was.
Speaker 2 (32:34):
It was some people that were doing it that were cool,
and I'm like, okay, it's cool, I rock with you.
You're you you know, no no shapes. But then it
was some people that were like mad disrespectful, like blatantly
taking things or like blatantly messaging people that we work
with or like that. Attendees Like I'm just like, dang, wow,
that's like it's some shady business practices.
Speaker 1 (32:54):
But it's like, all right, bro, you do you fam I.
Speaker 3 (32:56):
See I've seen it on the butter side plenty. Yeah,
Like I see y'all and I've seen Nugget. You know,
it's cool. It's just always funny, man. Like again, you
you know, I look at it as like inspiration. Yeah,
you know, but again I've seen a lot of people.
I mean, I'll take a little fault for it because again,
I've also talked to a lot of different companies. Like
when we start doing the kind of stuff we were
doing with Butter, it was so different that I had
(33:18):
a lot of brands reach out and me be like, Yo,
can you just like this is what we should be doing?
Can you come talk to us about it? And so
now it's always funny. I see a lot of brands
I'm like, I do, and I see something like just
straight up just like take our stuff, you know what
I'm saying, kind of copy it. But I'm like, yo,
you know what I mean, it is what it is like,
and I think, I think, but again, real builders you
have to you always have to keep evolving. So even
(33:40):
though they do stuff like again, I'm always like, all right,
kind of what's like the next evolution of this thing?
You know what I'm saying. So I don't really get
too caught up in it, but I definite I see y'all.
Speaker 1 (33:47):
I see y'all, and I'm gonna be real.
Speaker 2 (33:49):
And that's why I'm not always just too too mad
at it, cause it's like, oh, you keeping me on
my toes and making me. You know, That's one of
the reasons why I was like, oh, we got to
go to It was like in the midst of all
these cod because I'm like, yo, we gotta do something
different than these niggs.
Speaker 3 (34:03):
Japan. Yeah, do that. What's the most Atlanta thing that's
ever happened at a trap Sushi event?
Speaker 1 (34:16):
The most Atlanta thing. I mean, Sushi himself is very Atlanta.
I mean b O b came out there and did
like a little surprise performance one time. That was cool.
Speaker 2 (34:26):
I've had some weird Atlanta stuff happened in my life,
like Atlanta.
Speaker 1 (34:34):
It was so funny.
Speaker 2 (34:35):
Man. I was driving down the street, man, it was
a busy intersection.
Speaker 1 (34:40):
Bro, there was a there was a shirtless man in
the middle of the street reading a book like and
I promise you.
Speaker 2 (34:50):
I'm just like, bro, this is some Atlanta ship right now,
like you just like and he was into that book.
Speaker 1 (34:55):
He was like like and I'm just like, bro, get
off the round in the middle of the road, bro.
Speaker 3 (35:00):
Man.
Speaker 1 (35:01):
And now I look at him and I'm like, girl,
get out the road. He's like it's a good book.
Speaker 2 (35:04):
I'm like all right, bro, alright, man, I'm done I
ain't got time for this right now.
Speaker 3 (35:08):
Bro, Like, this girl the most Atlanta thing that I've
seen recently. I got off the freeway right off at
fourteenth Street, and you know you have the water boys
out there. Bro, why this cat came out of nowhere
and still like it was a red light and he
came and walked out in front of all the cars
in the red light and pulled out bowling pins and
(35:28):
started juggling. And I saw him the other day somebody
on social somebody posting them on social media the other
day because I was telling people about I tried to
record it, but I was like so in shock. I
mean he was good. He was like doing tricks and
stuff and I bro like he literally was like doing
spinning around like but he got done. He started like
(35:48):
walking down me. You want some bread? Like, let bread
get I'm just like, man, I don't even know how
I got here, right.
Speaker 2 (35:56):
Bro, that's craz The water boys selling turtles now seen that?
Speaker 3 (36:00):
Yeah? Yeah?
Speaker 1 (36:01):
What turtles?
Speaker 3 (36:03):
The turtles?
Speaker 2 (36:03):
Yeah, so now they got out to you got water
and you got turtles.
Speaker 1 (36:08):
It's like, bro, I kid you not.
Speaker 2 (36:09):
It's like a little turranium and it's like the turtles
and they and like that you could buy test.
Speaker 3 (36:14):
Let me say something if I see y'all buying a
turtle from somebody on the corner, because you didn't leave
the house with the intention of getting a turtle, you
know what I'm saying. Like when you left the house,
you was just probably going to lunch, bro, and you
just like, oh, yeah, I take a turtle.
Speaker 1 (36:26):
Yeah, turtle.
Speaker 2 (36:29):
Like I don't know, I didn't even ask, bro, but
I really think they were selling for like twenty five bucks. Bro.
Speaker 1 (36:34):
It was like, I don't know, nobody.
Speaker 3 (36:36):
Somebody hit a lick on. Somebody hit a lick on
these turtles, especially got the turraniums. Bro.
Speaker 1 (36:43):
Somebody hit they slid on the pit coat.
Speaker 3 (36:46):
Somebody slid on that coat. You know, Hey, man, this
is a great man. Look, man, let me ask you
before we get out of here, man, Like, with everything
you've done, all the stuff you've built, man, what are
you kind of excited about next? Like the next evolution
of track sushi.
Speaker 2 (37:00):
We haven't really even announced this year, but I'm an
odd and Anna say here, we're doing Atlanta may Fest.
Speaker 3 (37:06):
Okay, Atlanta may Okay. I see what you did there?
Oh that's crazy.
Speaker 2 (37:10):
Atlanta May Fest. Yeah, it's it's it's it's gonna be
our first festival.
Speaker 3 (37:14):
That's dope.
Speaker 1 (37:15):
Man, We're doing it October.
Speaker 3 (37:17):
That's dope. And congratulations on that, thank you.
Speaker 1 (37:19):
Ro So.
Speaker 2 (37:20):
Yeah, that's gonna be the that's gonna be the big
thing we're working on this year. Like the adult of
stuff is now, but like after that then we're like
working on the fest.
Speaker 1 (37:27):
Yeah.
Speaker 3 (37:28):
I'm gonna give you a free piece of game. Okay,
you might notice already. So if you know, this stopped
because I don't want to sound stupid, No, no, not
go ahead. Have you ever heard the Atlanta Convention and
Visitors Bureau?
Speaker 1 (37:38):
No I have not.
Speaker 3 (37:39):
Okay, so I'm gonna give you a free piece of game.
I tell people this anybody that does a conference, because
I've done a lot of work, and y'all listen, this
is free game. If you're doing a conference, Okay, the
best way to tap in what you gotta do, because well,
you're gonna do a conference that's gonna bring people or
an event that's gonna bring people to Atlanta. So what
you need to do is you need to go hit
(37:59):
up the ACVB Atlanta Convention Visitors Bureau discover atl they
website all that kind of stuff. Hit them up, Sharita,
what's up, that's my homie. Hit them up and let
them know you're doing this event. What they will do
is they will give you codes that you can use
when people book hotel rooms and people book flights. What
people don't realize is the way that you get the
(38:22):
city behind your events, especially events like that, is through
what they call heads and bids. So what the city
cares about most is booking hotel rooms. Yeah, so if
you can justify that, you know, not only does my
event serve people in Atlanta, but it brings x amount
of people to the city and they book hotel rooms
and you can track that. There's a lot of free
(38:44):
money out here that you can get your hands on.
Speaker 1 (38:45):
Okay, yeah, yeah, definitely need a game.
Speaker 3 (38:48):
So some free game for you. Reach out to them,
tell them you're gonna do this festival. Put it you
put it together, because again, I know you're gonna bring
people in. But the trick is and that's all because
whenever you stand to a hotel, if you ever looked
the bill, there's a line that says hotel tax. Right,
if you ever look at your bill, like people, Yeah,
look at your hotel deal. You know it's all them taxes.
There's a line that says hotel tech that hotel tax
(39:10):
helps fun things around the city. So when like when
you go downtown and you see like all the flag
like on the light poles they have the flags up,
they give they pay for all that stuff for free, bro,
and they give you a lot of other little other
things the city can do. But you've got to be
able to justify I'm not just doing an event for
people in Atlanta. My event brings people to the city
that bring money because it allows you to measure economic impact. Yea.
(39:32):
So I'm telling you right now, reach out to them.
Tell them I said to hit you up. I'll hit
you up. Tell them said Brandon sent me. Get in
the system and they'll start working with you. And you know,
you do the first one, but you'll be able to
track it so when you do it next year, they
can really get behind you and support you because you'll
have the numbers to show, like, Yo, not only do
we do this event because I think I know everybody
(39:53):
thinks about oh I got this many people, and that's
what we want to hear. That's cool for like brands,
but for the city, the city cares about hotel room period.
What you say, heads in bed, they called heads in bed.
Speaker 1 (40:04):
Yeah.
Speaker 3 (40:04):
So again like when you think about all these like
dragon Con, for yeah, that's why dragon Con gets so
much love in the city. They're parading all this stuff
is because they can prove that when we do dragon Con,
we book a thousand hotel rooms.
Speaker 1 (40:17):
Yeah.
Speaker 3 (40:17):
Yeah, you see what I'm saying. And it seems like,
oh yeah, bet they doing the math, Like all right,
thousand hotel they do the math. So I'm just a
free piece of game, free piece of game for everybody
listening right now, and stuff like that. You got to
get with them so that you can so you can
track it and then you show economic impact and we
do that, they'll really get behind you on stuff.
Speaker 2 (40:35):
Yeah okay, yeah, bro okay, yeah, appreciate that.
Speaker 3 (40:39):
Hey man, I love it. Man. Well look man, but
before we get out of here. One thing I always
ask people is if there was a Troop brand billboard
or Trap Sushi build we you can pick which you want,
but there was a billboard in Atlanta, you can put
anything you want to put on it, any any message.
And he's saying and he quote any inspirational thing. If
you just want to say, come to Atlanta made whatever
you want, what would you put on that billboard?
Speaker 2 (41:02):
It would probably just be I don't know, it probably
be something stupid. It'll probably just be like what is
trap Sushi?
Speaker 1 (41:08):
And a QR co man like curios? You know what
I'm saying?
Speaker 2 (41:13):
Yeah, because literally I've seen it all line so many
times people be like, what the fuck is trap sushi?
Speaker 1 (41:17):
What is trapped in that matter? They do anything?
Speaker 2 (41:20):
Now they trapping? Like like I've heard so much. I
literally just like, what is trap Sushi? Like people are
like what is it? Like, yeah, scam there you go, Well.
Speaker 3 (41:28):
That's dope, man, Trup. Before we get out of here, man,
tell folks how can they find you? How can they
support trap Sushi? Get information? Come out to what y'all
putting together? Like give in the info, bro.
Speaker 1 (41:38):
Yeah, so I'm true. You know.
Speaker 2 (41:40):
You can follow me on all socials at Troop brand,
t R double O, P B R A N D
and then you got Trapped Sushi. You can follow Trap
Sushi at Trapped Sushi Official on Instagram.
Speaker 3 (41:49):
Yo, Man, well Trup, we appreciate this, like I said,
and it's been the making. Yeah, it's supposed to be
like episode four or five.
Speaker 1 (41:55):
Busy bro to get here though, Bro, I'm so glad.
Speaker 2 (41:58):
Bro.
Speaker 1 (41:59):
This is lit. This is lit.
Speaker 3 (42:00):
This is busy. Man. We congratulations on everything, man, can't
wait to see it. I want to invite. I'm coming out.
You know what I'm saying, and you.
Speaker 2 (42:07):
Know because I owe you and Butter I owe you,
so you know what I'm saying. We do it this first, however,
you know what I'm saying. We can make that makes sense.
Speaker 3 (42:16):
Yeah, we in there, man, We're in there. But yo, Bro,
I appreciate you. Congratulations on everything, man, and we out.
That's the pod, Sir. You've been listening to button Nomics
and I'm your host, Brandon Butler. Got comments, feedback? Want
to be on the show, Send us an email today
at hello at butteronomics dot com. Butter Nomics is produced
in Atlanta, Georgia at iHeartMedia by Casey Pegram, with marketing
(42:36):
support from Queen and Nikki. Music provided by mister Hanky.
If you haven't already, hit that subscribe button and never
missed an episode, and be sure to follow us on
all our social platforms at butter dot at l Listen
to Better Nomics on the iHeartRadio app, Apple podcasts, or
wherever you get your podcasts.
I'm a talker.
Speaker 2 (00:01):
Bro I talk so much, and like a lot of
people be like, oh, don't tell people what you got
going on, because they'll shoot it down or they may
try to sabotage you, you know.
Speaker 1 (00:08):
But I don't act out of a spirit of fear.
Speaker 2 (00:11):
I'll talk to people that I feel like would be
good partners and if they're.
Speaker 1 (00:15):
Receptive, cool if not cool.
Speaker 2 (00:17):
A lot of times that's how I get people to
like kind of like rock with me, and they're like, oh,
this does sound like a good idea, and okay, I'll
help you with this. And that's normally how I get
a lot of stuff done. It don't just be me
by myself. It'd be like talented people around me that
like can help out, and I just will talking and
sometimes it aligns perfectly with what they're interested in.
Speaker 3 (00:43):
Everybody, Welcome to another episode of Button Nomics. I'm your host,
Brandon Butler, found the CEO of Butter atl and today
we got my guy in the building. We were trying
to get in here for a minute. Mane this guy's busy.
Speaker 2 (00:53):
Man.
Speaker 3 (00:54):
This guy was he was like supposed to be like
the fourth person on the podcast, Like on episode fifty something, man.
But it's cool though, because I know he's busy there
doing major deals. Man, I God, true Yo Sushi Trupe.
Ho are you feeling?
Speaker 1 (01:07):
But I'm feeling good man, I'm glad to be here.
Speaker 2 (01:09):
Bro.
Speaker 3 (01:09):
Man, I'm glad to have you. I'm glad to have you.
So look, man, I've been doing something a little bit different. Okay,
he's for these intros. Man, I chat GPT you bro.
Speaker 1 (01:18):
Yo, that's crazy.
Speaker 3 (01:19):
Let's put you in chat GPT. I'm gonna read what
chat ChiPT said about you. That's how'm gonna introduce you
to everybody, because it's got look, bro, got like three
and four paragraphs in here. Okay, you tell me if
this is true and we're gonna go from there.
Speaker 1 (01:34):
Okay, Okay, So I ain't.
Speaker 3 (01:36):
Gonna say your full name. I'm gonna say true Brand.
That's your stage now, Okay. Is a multi faceted artist, entrepreneur,
and event organizer based in Atlanta. He co founded Trapp Sushi,
an innovative event that fuses anime, cosplay, hip hop, and
Japanese culture, alongside his wife, Stephanie Williams. Originally from Mississippi,
Troop developed a passion for anime early on, with dragonball
(01:58):
Z being a significant influence. During his youth, he pursued
higher education at Morehouse College in Atlanta, where he was
inspired by the city's vibrant community of black entrepreneurs. In
addition to his work with Trap Sushi, Troop has made
notable contributions to the music industry. His songwriting talents have
been recognized by Atlantic Records, and his work has been
featured on platforms such as Netflix, Complex, Fader, Disney Plus,
(02:22):
and MTV. Troop's entrepreneurial spirit extends to the beverage industry,
where he is also collaborated with Monday Night Brewing to
introduce Waves in the Clouds Double Milkshake IPA, a CBD
and fused beer that sold over fifteen thousand cans in
three months. Through his diverse ventures, Truth continues to influence
and shape cultural experiences, blending his passion for music, anime,
(02:45):
and community engagement.
Speaker 2 (02:47):
Bro you know, not one LIW was spoken, But I'm
just like, first off, there's two things that aim at.
Speaker 1 (02:55):
First off is like bro Ai just like did.
Speaker 3 (02:58):
That Brook was? Who is true? The founder of Trap
Sushi in Atlanta.
Speaker 2 (03:03):
That's insane. That's insane that it could do that second
of all. You know, you know sometimes you just be
in the mode just doing stuff, Yeah and you never
look back. That just that just just gave me like
so much of like dang.
Speaker 1 (03:18):
But yeah, I dang. Like I'm like, dang, bro, Bro,
that's crazy. That's crazy to hear all that. That's fire.
Speaker 3 (03:26):
I mean, no, I learned some new stuff, man. I
mean I knew you did some stuff with music. I
just saw you in the Cadillac.
Speaker 1 (03:30):
You know what I'm saying.
Speaker 3 (03:33):
Oh yeah, you know, but bro't you know like what
what were you doing with music?
Speaker 2 (03:36):
Man?
Speaker 3 (03:36):
What were you doing with with Atlantic Records and all
these mans?
Speaker 2 (03:39):
So before I started throwing events, I was a songwriter Okay.
So I was out there working with them for like
months on like songwriter stuff. I was working with this
guy named Sean Baron. Sean Barring is like on with
Tode Dollar Sign and they just they just on, let
me do some crazy stuff lately.
Speaker 1 (03:58):
But I was out the songwriting, bro, I was aut
there for a minute.
Speaker 2 (04:00):
I was working with them, and I was working with
this other group called Farist Movement, and they had like
got my That's that's who helped me get my stuff
in like Disney and Netflix and stuff and like had
me doing music for like overseas stuff.
Speaker 1 (04:12):
Yeah. So I was out there for like maybe like
a year or two.
Speaker 2 (04:14):
And that's how I met my homie that introduced me
to Airbnb and they had started Airbnb Experiences in Atlanta.
He was like, Hey, do you want to go and
do like the concerts for every Experiences And that's how
I got into the events. I started doing the concerts
when I came back.
Speaker 1 (04:30):
And that's also how I met a sw Monday Night
brewery through Airbnb.
Speaker 3 (04:34):
Shot the Peter for Monday Night. Now he's pulling in
here a couple of days. Actually, that's my partner on
some other stuff.
Speaker 2 (04:39):
I know.
Speaker 1 (04:39):
I was literally on the phone him like Sunday.
Speaker 3 (04:42):
Yeah, good stuff.
Speaker 1 (04:45):
Man.
Speaker 3 (04:45):
So you get you getting checks from Disney for song?
You publisher?
Speaker 1 (04:48):
Still getting Disney checks? Yes?
Speaker 3 (04:50):
Like what movies?
Speaker 1 (04:51):
Like what it shows? It's like Disney Plus. And I'm
be real with you. If you asked me the name,
I cannot tell.
Speaker 2 (04:58):
I cannot tell you today, but it's it's like shows.
Speaker 1 (05:01):
It was it was like a couple of shows.
Speaker 2 (05:03):
I got some someone c W Netflix, the Netflix and
the Disney Plus was are the were the best ones.
Speaker 1 (05:08):
But yeah, it's just residuous stuff.
Speaker 2 (05:10):
It's just like you know, it just comes in every
every couple of months with like being my stuff.
Speaker 3 (05:14):
Oh that's dope. Man. You still like do you still
pop up or something? Like you're still watching something? You're like, Yo,
that's me right there. It has happens, people are.
Speaker 2 (05:22):
It's more so I wouldn't see what people are like
tagged me like send it to me and stuff like that.
Speaker 1 (05:26):
Yeah. Yeah, so it's it's still always crazy.
Speaker 3 (05:29):
Man. Man, look at that chat you on your business bro, just.
Speaker 1 (05:32):
Got everything in there like yo, what like you know
I'm married and like you know my wife name what?
Speaker 2 (05:39):
Man?
Speaker 3 (05:40):
That's dope. Man. So look man, you've made so you
built something after that, you know, you build something amazing
with trap sushi and all the things you got going on.
Like what was it that made you starting want to
kind of blend you know, anime and hip hop and
all these different things.
Speaker 2 (05:53):
Yeah, man, honestly it was. It really was supposed to
be just like a passion project. This wasn't it wasn't
supposed to be like this. I was like, I'm just
being real because I had already had other parties that
were kind of like, oh, this is my bread and butter.
These are more successful and what I thought was successful
at the time. And you know, I got my wife.
I'd never been to an anime convention in my life,
(06:14):
but I loved anime. You know, I'd always watched it,
but it was more so like, all right, I do
this at the crib. You know, if I meet somebody,
which is rare to talk about, we'll talk about it.
But for the most part, it was the people back
home and I hung out. I went to high school
is who I always talked to it about. You know,
I'm out here in the music industry. I'm not meeting
anybody that you know, watches anime, plays video games, things
like that. So my wife took me to my first
(06:34):
anime convention here and I'm walking around.
Speaker 1 (06:36):
I'm like, ro, like, yo, look at look at all
these people.
Speaker 2 (06:40):
You know what I'm saying, It's like, yo, black people,
white people, Like I'm like, yo, what is this? And
like I'm you know, I'm I'm awestruck because it's all
these people that like have similar interest to what I like.
And then I'm seeing a lot of black people too.
Then I started seeing people that went to Morehouse. I
saw this guy name on Jared. He goes by anime Sundays,
and I see him, Like, what the heck, bro, you're
rocking with this?
Speaker 1 (07:00):
So I started talking with him and we just got cool.
Speaker 2 (07:02):
But then like after that, I'm like, bro, man, I
gotta find more of these people because a lot of
people were there from out of town because people travel.
I'm like, man, i gotta find more of these people
in the city where I'm at so I can hang
out with them, because I'm like, I feel lonely other
than this thing that happens like once a year.
Speaker 1 (07:17):
So that was the goal. It was really so I
can find some fridg It was really does with it.
I was like, let me find some friends.
Speaker 2 (07:23):
So we threw it and I just took the elements
in the anime convention and mixed it kind of what
the party is I was already doing. And then the
first one we did on Edgewood and we had like
fifty people, maybe maybe less, and then it kind of
just grew and grew, and the last biggest one last
year we had like three thousand.
Speaker 3 (07:41):
That's crazy, you know.
Speaker 2 (07:42):
So, yeah, it wasn't supposed to be like this. It
was really so I could find some friends. Like that
was like the whole purmose of it.
Speaker 3 (07:49):
When did you start doing this?
Speaker 2 (07:50):
Twenty We did the first one in twenty twenty in
February at our bar on Edgewood and oh, y'all hit
it right before the pandemic exactly though, and then we
had to stop right so we didn't come back again
until I think it was like halfway through twenty twenty one.
Speaker 1 (08:06):
Yeah, and we did two.
Speaker 2 (08:09):
So twenty twenty two was the first year we did
a full six, and we was doing them every other month.
Speaker 1 (08:15):
Yeah, So we did the first full six of twenty
twenty two. Twenty twenty three.
Speaker 2 (08:18):
I think that's when the guy Anime Sundays I mentioned
he came and started hosting. He was like an influencer, yeah,
and he started bringing more influencer people there, and they
started telling more people about it. And then by twenty
twenty three, it started kind of like I'm like I'm noticing,
I'm like, this is this is kind of popping. Yeah.
Speaker 1 (08:39):
I stopped all the other parties I was. I was like, yo,
I don't need them anymore.
Speaker 2 (08:43):
And then we started traveling the anime conventions and That's
when it really started like popping popping, and then then
we got our kind of like our first nice little
brand kind of like partnership on twenty twenty three. How
Muzimma Art was one of the first ones they tapped
in and they was like, yeah, we got the samuraix abition.
D y'all want to come here and throw trap sushi
in the museum. I'm like, hey, okay, what you're talking about? Yeah,
(09:05):
I want to do that. So we went up there
and did it, and then it even evolved from that
and they and we we offered sushi making classes in
the High Museum of Art, two people that wanted to
do that, and then through the party and then that
same year, Revolt World was like, can you run our
video game lounge.
Speaker 1 (09:22):
I'm like yes.
Speaker 2 (09:23):
So that was our first time at like a big
kind of festival place. And then after that, you know,
Uta Talent Agency was like, Yo, can y'all come to
this thing?
Speaker 1 (09:31):
And then you know, it kind of just blossom and
blossomed and grew.
Speaker 3 (09:35):
You know what I mean, Oh man, that's dope. Man,
that's dope. Now a lot of people, well people know
I talk about it sometimes, but I got kind of
a running joke with a lot of my friends. Yeah,
they always tell me that I'm one of the most
successful more House dropouts that you'll ever meet. I went
to more House for like a year, man, you know
what I'm saying, And it wasn't when personally I had
to get out to the city. I mean, you know,
I was on scholarship and everything. It was cool, had
(09:57):
a good time, but growing up in Atlanta, I just
need to get out the city for a while. Sign Yeah,
Georgia Southern. I love GSU you know what I'm saying.
But when you was at more That's one thing I
always appreciated about folks that I know that went to
Moorhouse and folks that have gone, Like you just got
an amazing network of people in and around the city.
Like how did kind of more House coming from Mississippi
like kind of helped shape how you look at like
business and culture. Man.
Speaker 2 (10:17):
Man, let me tell you something, bro, when I was
in Mississippi, you know, I did not see black people
own many businesses or entities or things like that. The
first one I saw this guy named Wilber Cologne and
he was a lawyer and he was like he won
some kind of crazy big case that kind of just
got him well known. And he was the owner of
(10:40):
the tallest building in the city, which was bro It
was like it was like six stories, like so it's
not it ain't got nothing on the stuff here, you know,
we're Mississippi. And he was the owner of the tallest
building in the city. And so my mom went in
with My mom is like a gospel singer and they
were starting like some crystal Christian like media company and
stuff like that. And they had an office space in
there in there on building, and so going there, I'm
(11:01):
looking and I'm just like, oh wow, he owns this.
And I'm like, okay, he's a black man. I'm like, damn, okay,
I can do something like this. And I'm like and
I always dreamed big, and I was like, I'm owe
me a scotscraper like and I'm like, what.
Speaker 1 (11:13):
I got to do?
Speaker 2 (11:14):
So I'm like I want a job in here. And
so I started working in the building. But I wasn't
working for the law firm. He It was like a
bunch of companies in there, and there was like a
romantic sex bookstore in there for like the sell sex
books for women. I was in the mailroom, like like
bagging up the orders and stuff. But I was like
every day I'm like, yeah, I'm a own this gotch.
I don't give a stschpaby, but I'm in the building.
(11:36):
One day, the World of Colone Do comes in there
and and I was just like, hey, how you doing
to start? You know, talk to him? And then you
talked a little bit, didn't think nothing. Then he left
and then the next day came in the girl was like, hey,
Michter Cologne wants to see you.
Speaker 1 (11:50):
You need to go to the top floor. I was
like okay. Then so I go up there.
Speaker 2 (11:54):
He's like, hey, young man, you know I got a
little job for you. Even interested, I'm like, word, what's up?
He was like, I got all these pictures, can you
scan them? And put him in like a Google word
dog and it was like it was like fucking loads
of family photos. He just had me scanning this stuff.
But I was like, okay, cool, but I'm let me
talk to him. And so I talked to him and
I would just like ask information and stuff and even
(12:16):
put me on game with just like certain business things sometimes.
Speaker 1 (12:20):
And it was like my first foray into it.
Speaker 2 (12:21):
And then from there, I went to Missispi State and
then really didn't get no entrepreneurs stuff from there. But
then when I came to Morehouse, I was like yo,
like Yo, it's a lot of black people.
Speaker 1 (12:31):
This is crazy, you know.
Speaker 2 (12:33):
And then like getting in golfed in Atlanta, I'm like yo,
Like black people are owning businesses out here. I'm like Yo,
they're making it. It's like it's like a thousand mister
clones up in here. I'm like, Yo, this is crazy.
And like from like at that moment, I was like, oh, yeah,
I'm gonna hire my own business. Like yeah, there's there's
no stopping me now, Like now that I've seen that,
(12:53):
it's not just like that rarity that I saw in Mississippi.
Speaker 1 (12:56):
Oh this is common practice here. I'm like bad say less.
Speaker 2 (12:59):
So you know, being there it showed me a lot,
and like Morehouse like definitely teaches you a lot. I
ain't gonna cap because coming from Missippi State, everything was
like handed to you and like oh this is here
you go, thank you, you need this.
Speaker 1 (13:14):
Here you go Morehouses like, oh you need this.
Speaker 3 (13:17):
They called it the black college experience because because I'm
gonna tell you, as a person that went to Morehouse
and then went to a p W I. It was
the exact opposite, right like, because Bro, when I was
at More House, like we were still doing paper registration,
you know what I'm saying. I remember like when I
went to register for classes, Bro, we had to break
into the gym because they were like trying to make
us like and I was like, Man, I'm tired of
(13:38):
fighting for my life. When I went to Georgia Southern,
it was like it was like wow, like everything is
lined up were supposed to be at, but I get it,
so I get yo.
Speaker 2 (13:49):
When I got there, I'm like, oh, this is a
little challenge to get registered. I gotta yo. Yeah Bro,
it was like, Bro, you did have to work for it.
But it's like in the moment, I'm like God, But
now I'm like all right, all right because now because
now when I'm trying to get some stuff done, it's
no problem for me to like, oh, I gotta do this,
(14:11):
you gotta do this. I can go to these different
routes and stuff like that, you know what I mean.
So yeah, it definitely taught me a lot.
Speaker 1 (14:17):
Bro.
Speaker 2 (14:17):
It definitely taught me a lot. But I ain't gonna
cap man and man, I don't think I've ever told this.
I hope they don't revoke my degree. But boy, if
it won for some people in my corner, I don't
know if I would have graduated, boy, because like when
it got towards that that senior year, boy was getting
so difficult because I was also trying to do, you know,
what I wanted to do for my future. So like
the school stuff is like I'm like, I don't need
(14:37):
to learn on like trigonometry right now, calculus, like this
is not what I'm trying to do. But like shout
out to some people that was like helping me out,
like real talk.
Speaker 3 (14:45):
Hey man, look let me tell you something. Man. One
thing I learned at more House is and even just
an AUC in general, like that plus minor scale is
a mofo, bro, because let me tell you something. You
A C A C minus versus a AA. I was like, Bro,
I thought I just got to A and it was like,
now you got a little bit further to go, like
you gotta a minus something Like what is this?
Speaker 2 (15:07):
Man?
Speaker 3 (15:07):
So it always kind of kept you on your toe.
Speaker 2 (15:09):
Bro.
Speaker 1 (15:09):
It did a thousand percent, but a thousand percent, so
you kind.
Speaker 3 (15:25):
Of mentioned Like I said, when you first started Trapped Sushi,
you know it was it kind of grew like did
you really have a vision for what you were trying
to do it? Were you just like, you know what,
I'm gonna try this thing out. I love anime and
cosplay and I'm just kind of put something together. Did
you kind of have like a really idea where you
wanted to go because I mean, we'll talk about it
in a second, but y'all also went through an acquisition
with you know, community Shop where Ryan that was up
(15:47):
on here and you know you got a new thing,
but adult Swim, you know what I'm saying. So was
that part of the vision or did all that just
kind of happen organically?
Speaker 2 (15:54):
Bro It was definitely it's a mix of both. Like
when we first started, no, No, it was no. It
was just like like I said, I just want to
have friends, Like I just want to meet some more
people that like anime video games. But like after we
noticed this started like getting a little more popular, then
it started kicking in.
Speaker 1 (16:10):
I'm like, hmm, man, I was I.
Speaker 2 (16:13):
Grew up watching the door Swim, Like, man, I would
love to work with a door swim and it was
also like, man, you know, one of the biggest things
I was, like I've always said, like, dang, I want
to own a music festival, you know what I mean.
And once I started seeing it grow, I'm like, oh,
we if we nurtured this baby, right, this could grow
to a music festival, you know what I mean. So
(16:35):
then I started like dreaming bigger and started thinking things
and like you know, sometimes you don't know what you
got until you see it recognized by somebody that you respect.
And you know, once I started seeing like more celebs
started coming in and wanted to work with us, and
then bigger brands start coming in, I'm just like, oh,
we got something here, like okay, like yeah, let's like
(16:56):
that's that kind of led into me like stopping everything
else and really can send on this. I'm like, yeah,
this is this the one, Like this is the one
that can really just go like the distance. And you
know that's that's what kind of like kind of helped
me help me tap in, like just realizing that like
you know, like I said, I always been a dreamer,
but like after like it Dan, it channel just went
from just like oh, this is just a little hobby
(17:17):
on my friends and like, oh, this.
Speaker 1 (17:18):
Can be a real business. This is a real business, right, Yeah.
Speaker 3 (17:21):
If you had to start Trapped Sushi over the day
with everything you know now, Like, what would you do
differently if.
Speaker 1 (17:26):
I had to start it over today?
Speaker 3 (17:29):
Hmm? But everything you've learned, just you know, working with brands,
like understanding the audience now, Like, what would you do
differently if you had to start over right now?
Speaker 1 (17:37):
Dang, I don't know if I would have done anything differently.
Speaker 2 (17:40):
I'm not gonna lie to you, bro, I don't know
if I would have done anything differently. Maybe just been
more strategic with the partnerships in the early beginning phases,
you know, that may have been the only thing. But yeah,
other than that, I think I think I think God
be working. I don't think God be working. Yeah, maybe
listening to my wife a little bit more. She's gonna
(18:01):
love to hear that. Boy, she's gonna love to hear that.
But yeah, maybe that's it.
Speaker 3 (18:04):
Yeah, no, man, that's do man. And then like how
do y'all partner together? Because again you don't always hear about,
you know, couples like working and building businesses together, Like
how do y'all work together?
Speaker 1 (18:12):
Oh, it's it's.
Speaker 2 (18:18):
It's it's carefully navigated, and it's carefully navigated. She is
a very strong and opinionated woman and I love her
for that.
Speaker 1 (18:28):
That's why I married her.
Speaker 2 (18:30):
But she's also very smart, So I'm more of the
creative you know mine sat she is. She has an
actual corporate job for a nine to five. She is
more of the business. So she's like logistics, Like she's
always thinking about how to make the party more structurally
sound and easy to do. You know.
Speaker 1 (18:47):
She's like, Okay, this is how we're gonna lay out
the thing.
Speaker 2 (18:50):
This is how we're gonna do this, the logistics, and
then I'll come in like I want to drop a
car fifty feet into the middle of the.
Speaker 1 (18:56):
Party, and she's like what and then just like gets crazy.
Speaker 2 (19:01):
You know what.
Speaker 3 (19:02):
Yeah, you need that, you get that balance, you know what?
Balance with any team.
Speaker 1 (19:06):
It's definitely a balance. It is definitely a balance.
Speaker 2 (19:08):
I've always come up with some crazy, wild idea to
like be more like a spectacle on what because I
got a theater degree, so like it's always like theatrics,
like let's.
Speaker 1 (19:18):
Make it, you know what I mean. And she's always
like practical, let's like.
Speaker 2 (19:21):
This is how can we really do this? How much
is this gonna cost? Like you know, yeah, So it's
like we'll be going back and forth. Sometimes we play
heads a little bit, you know what I mean. But yeah,
but it's it's it's definitely a struggle. It's like, you know,
you got to have that communication because you know, sometimes
the business can overflow into the personal and sometimes the
person can overflow into the business and we kind of
have to like figure out and we're still learning. We're
(19:43):
not perfect, just how to better like balance those things.
She says, I have no work life balance, and she's like, yo,
you got it, because I.
Speaker 1 (19:49):
Mean this is what you do.
Speaker 3 (19:50):
It is that's how it is, man.
Speaker 2 (19:52):
I I It'll be like one thirty am and we
both sitting in the bed and I'll be like now
this missess thing like and she's like troop, relax please,
like please, can we finish watching White Lotus?
Speaker 3 (20:06):
Like I got to get it out of here.
Speaker 2 (20:10):
But it doesn't make it any better that a lot
of my people that I'm surrounded by, they work with me,
are like similar, so they'll be.
Speaker 1 (20:17):
Hitting me up like at one am, like yo, I
got I got thirty minutes.
Speaker 2 (20:21):
Like like I just like want to talk of business,
and I'm like, yeah, let's get it.
Speaker 1 (20:25):
What's up.
Speaker 2 (20:26):
And then she's just like like so it's it's a balance.
It's definitely a balance.
Speaker 3 (20:30):
Man, It's all good. Now. How did how did the
deal with community come together? And like what does that
partnership look like? Man?
Speaker 1 (20:35):
I was literally on the phone with them.
Speaker 3 (20:37):
Yeah.
Speaker 2 (20:37):
On the way here and leaving south By, I met Chris.
He came to I think the first thing he came
to we did a block party at the inter Lit.
This was like a couple of years ago. Shout out
to boy Cam and he came to that and he
just kept coming. He was like, yo, man, we may
want to get like a little minority steak or something.
And at this time I was I was wanting to
(20:59):
expand in and throw a party in Japan, in Tokyo,
and I was like, yo, we need capital to do that.
This may be perfect timing. So they came in. They
were already doing video game tournaments, like huge ones like
grand prize a million dollars. I'm like, yo, y'all doing
some big stuff like let's tap in. Maybe it's been
helping handce our gaming section and everything, and it just
it just kind of made sense business wise for both parties,
(21:21):
and they came in, they got a minority share, and
we were able to go do Tokyo for the first time.
And you know when I got over there, you know,
playing in a bunch of seas and now we're going back,
you know, in May to do it again.
Speaker 3 (21:33):
So who's that experience, especially like doing anime in Atlanta,
been going to Tokyo, Like, what was the like, what
was the difference in that situation?
Speaker 2 (21:40):
It's so totally different. Bro, They're they're a lot of
their anime people. Their anime and video game scene is
not mixed into the night life scene at all.
Speaker 1 (21:50):
Like it's like totally different.
Speaker 2 (21:51):
And you know, anime is so everywhere there video games
or so everywhere. They're like, you know, we were We're
just walking down the street, and like most of the
most of a lot of the spots that they have,
they you know, they maximize all space. When you walk
up to the front door, it's normally a stairs going
down and it's an establishment down there and stairs going
up and it's an establishment up there or.
Speaker 1 (22:13):
Stairs or you just go right through.
Speaker 2 (22:15):
So like a lot of times, like if you go
down it's like arcade, so video games everywhere, you know
what I mean, Or you go straight and it's like
a restaurant or go up maybe a retail store or
something like that. When we're doing a party, you know,
I'm talking to people and I'm like trying to get
our elements over there, like, oh, sushi doesn't matter, Sushi's everywhere,
you know what I mean.
Speaker 1 (22:32):
And so I'm like, dang, should we get like some
some we need some living pepper wings.
Speaker 2 (22:40):
But but after the party, I got tapped into this
black on soul food restaurant, So I'm maybe trying to
talk with them. But so most of the traditional elements
we had here they don't they don't flow over there,
you know what I mean. So we we kind of
pivoted and just more so like, okay, let's have music showcase.
Let's get like we're bringing a bunch of artists from
over here to give them exposure in Tokyo, and then
(23:00):
let's have some of the local artists over there come
over and perform as well. And then we got we
brought Duke Deuce yeah from here with us, and he
introduced me to this Dudeyuki Chiba.
Speaker 3 (23:10):
Yeah, is that the dude who was like doing his
like doing the dance.
Speaker 1 (23:15):
Yeah.
Speaker 2 (23:16):
So they came and got cool and did some songs
and Yichia just had he had the song with Mega
Stallion go Crazy, Yeah with Tashi was star but it
was crazy.
Speaker 1 (23:23):
We like I remember going to the studio with.
Speaker 2 (23:27):
All of them and he's like, oh, yeah, Megan was here,
this song, this is a song and he plays the
Watashi was sta.
Speaker 1 (23:33):
We're like, okay, this's cool.
Speaker 3 (23:34):
This is a dope.
Speaker 1 (23:34):
But like, little did we know, yeah, it was gonna
just go go crazy. Yeah, so yeah, it was. It was.
It was a dope experience.
Speaker 2 (23:41):
Man.
Speaker 1 (23:41):
I didn't want to leave fools fired. You know. The
people were chill, you know, man, it was it was.
It was dope. It was a good time.
Speaker 3 (23:48):
That's dope, man. And then and then you just got
another deal with Adult Swim. What's that look like?
Speaker 1 (23:53):
Yeah, man, it's it's been super super cool man.
Speaker 2 (23:55):
They they're coming out with a new anime called Lasarsk
and this song it's done by this song. Super super
doope director who did one of my favorite animates, Cowboy Bebop.
But they were like, yo, we're trying to you know,
let's get it popping, you know, let's make it high.
Speaker 1 (24:07):
And they called us. I was like, yo, what's up?
You know this is this is fire.
Speaker 2 (24:12):
But it's like, you know, it's like stepping stones, like
you know, last December, Warner Brothers hit us to do
like to this premiere for this anime movie Lord of
the Rings. They had and Warner Brothers owns uh. I
think Max and Adult Swilm. I think that's maybe saying
it right. I don't know, don't quote me on that.
But but then because we did that, Adult Swim took
(24:34):
notice and they're like, hey, we saw that. Y'all want
to do this and we're like, yes, this is like
this is dream come true. This is one of the
things that I was dreaming about years ago working with
you guys, you know, and like now it makes sense
and they, you know, this just kind of kind of
had us. Like we did a premiere at at the
Last Trap Sushi. We screamed like the first episode early
because it doesn't come out till April fifth, right near
(24:55):
Mister four four day, but it comes out there, and
but we screened the the episode early and then now
we're about to kind of like kind of do that
in different cities as well.
Speaker 3 (25:04):
Let's do now, you know, when you do these kind
of deals and situations, like on the business side, I
think a lot of people don't always understand how to value,
you know, their brand or their business. You know, you
(25:26):
don't have to get into like the exact specifics and
numbers and stuff like that, but in general, like how
do you kind of put a value on the stuff
that y'all do when these brands come to you to
figure out like what makes sense for.
Speaker 2 (25:34):
Y'all a thousand percent? Yeah, I kind of look at
multiple things. I mean, of course I always ask like
what's your budget, you know what I mean, and then
prayerfully we don't have to do the dance, right, what's.
Speaker 1 (25:46):
Your budget, what's your price?
Speaker 3 (25:47):
What's that?
Speaker 2 (25:50):
But most of the time, when you get to the
bigger people like that, it ain't no. They hit me
straight up, can you send us a proposal for this amount,
this amount, and this amount.
Speaker 1 (25:58):
I love them, you know what I mean. So it's
like a.
Speaker 2 (26:00):
Three tiered you know, amount, like you know, you know,
and so you know, we kind of we do that.
Speaker 1 (26:05):
You know, we're hoping for the big tier, you know
what I.
Speaker 2 (26:06):
Mean, you know, but we kind of lay out a
plan that we think and you know, we came with
like I think we had like thirty two ideas, thirty
two different ideas that went way past the top budget.
But it was like, okay, but now it's almost like
an Ala Kart situation, like we gave you thirty two ideas,
we signed the NBA's you know, we already kind of
got that, and now you got a choice to pick
(26:29):
and choose, and then we just made it look so professional.
Speaker 1 (26:31):
They were like, whoa, this looks amazing.
Speaker 2 (26:34):
And they were out of the ideas they liked more
than half, and then it's like, okay, let's go back
to internalty. Then they got to delegate debate based on
costs and stuff, and then after that then they like
selected a few you know what I mean, and then
it's like, okay, these are the ones we actually want
to execute on and go with. So yeah, that's kind
of what it was when they you know, most of
(26:54):
the time they do the budget. If they don't do
the budget, then you know, my advice would be to like,
I mean, like know the value of your company, and
a lot of times, you know, I know, it's like
I don't know if this is the proper way to
do it. But I like, I look at like your
yearly earnings, like how much you make a year, then
like maybe like multiply by like two or three and that,
and I kind of like, oh, that's how much your
company's worth, you know.
Speaker 1 (27:15):
What I mean?
Speaker 3 (27:15):
That's a multiple, right, And I mean that's how you know.
You when people ask like the value of the business,
it's usually multiples based on in your REVENUEEP and the
multiple is kind of based on you know, what type
of business you're in. So for those that don't know,
right when I say multiple, right, like make it up.
Say your company makes a million dollars a year, you know,
and you know if you're a media company, like Butter
(27:35):
is a media company, you know what I'm saying. So
I know that like the average multiples for media company
like two to three x YEP times revenue. So like
technically speaking, I could, you know, I could tell somebody
the value if we're doing a million of years somewhere
between you know, one point five two million million yep,
exactly right, because what they're going to say is they
gonna say, okay, you know, if we buy a company
for two million bucks, and we know that it's generating
(27:56):
a million dollars a year and they're going to come
in that value. They're like, okay, we should recoup our
costs in two years and then they're profitable. Right on
the flip side, for like tech companies, you know, they
be having like ten x multiple crazy. Oh yeah yeah,
so they be having like you know, five six, seven,
ten x multiple. So if you're a tech company, because
of the way those things, because they can scale so easily.
(28:18):
Yeau in tech. So you think about an app right,
like it's one thing where you're doing an event and
bringing people out. It takes so much work to get
people to come out and get people to buy tickets.
By when you shot an app a lot of times,
all you got to do to make it bigger is
just improving infrastructure and put more money into advertising. And
so that's how you go from one hundred thousand uses
of ten million users. So that's where the multiple comes in.
(28:38):
So that's why these tech companies be getting like, you know,
they make a million bucks in revenue, but egs, you
can sell that company for five seven, eight ten based
on the revenue multiple, you know what I'm saying. So
that's just the little piece of game for people that
don't know. Also, is the type of business that you're
in affects the multiple you have, And you got to
kind of look at, you know what typical companies in
your space go for, because again, media companies just for
(29:00):
whatever reason, they have a little bit of a lower multiple.
But tech companies bro up, Bro, they be up.
Speaker 1 (29:05):
That's crazy.
Speaker 3 (29:06):
I mean that's how these broke. I was listening to
some stuff. I mean, these cats be running like I
was listening to a company today. I mean they're doing
you know, I think, like thirty million a year with
like a team of like twenty people. What but like,
based on their multiple, they're worth like three hundred million.
Speaker 1 (29:18):
That's insane, bro, you know what I mean on the
low end.
Speaker 3 (29:21):
You know what I'm saying, on the low end, because again,
an investor's gonna come in and say, Okay, if you're
do this with twenty people, and I'm gonna dump another
ten million into the company, so I'm gonna help you
hire fifty more people. Yeah, and scale, you had a scale.
Now all of a sudden, I'm gonna take that thirty
million a year to one hundred million a year. Yeah,
and you said, that's how they look at this stuff.
You know what I'm saying, that's the game.
Speaker 2 (29:41):
Yeah, it is bro it is man, these tech people
they running it up.
Speaker 3 (29:45):
That's the game. They run it up. Man. Look man, look,
A lot of people have amazing ideas, but they don't
kind of bring ideas to life. So when you think
about the stuff y'all do, whether it's a trap, sushi,
other events, like how do you go from zero to one?
Speaker 1 (29:57):
Like to just like bring it to life.
Speaker 3 (29:59):
Yeah, to bring the life because you know, people get
called up and they kind of call analysis paralysis. So
a lot of times you just got to do it,
you know, I say, you gotta do the thing, you.
Speaker 2 (30:05):
Know what I mean, I'm I'm like a lot that's
that's like, that's that's I think. That's one thing I
kind of excel in. It is like once I get
an idea, I'm just like, yeah, nah, you're not finna.
Speaker 1 (30:17):
You can't stop it. I gotta, I gotta, I gotta
keep going.
Speaker 2 (30:20):
Yeah. It is like a lot of times I be
I have a lot of people just like no, no, no,
Like the last Japan trip, like when I when I
planned it out, I had a lot of people like noah, nah, nah,
it's not the right time.
Speaker 1 (30:30):
You don't need to do it right now, like no, no, no,
And I ain't gonna lie.
Speaker 2 (30:33):
I had to just like push through it and like
get it done, and then it turned out being really
well and I'm like, yo, that's kind of like that's
really what it is.
Speaker 1 (30:41):
It's like it's like you can't let it stop you.
Speaker 2 (30:43):
But and it's like, also, you know, how I personally
do things may not be for other people because I
I'm a talker, bro I talk so much, and like
a lot of people be like, oh, don't tell people
what you got going on, cause they'll shoot it down
or they may try to sabotage you, you know.
Speaker 1 (30:57):
But I don't.
Speaker 2 (30:57):
I don't act out of a spirit of fear, you know.
I I'll talk to people that I feel like would
be good partners and if they're receptive, cool, if not cool,
you know. But that's a lot of times that's how
I get like people to like kind of like rock
with me and they're like, oh, this does sound like
a good idea and okay, I'll help you with this.
And that's normally how I get a lot of stuff done.
(31:18):
It don't just be me by myself. It'd be like
talented people around me that like can help out, and
I just will talk and sometimes it aligns perfectly with
what they're interested in. And but but I never know
until I just go out my mouth.
Speaker 3 (31:33):
People. Yeah, I tell people a time like, bro, nobody's
gonna steal your idea. Yeah, like a lot of times.
Cause again, like one is your idea, and you probably
you know you there's a reason why you want to
do it. But I've very seldomly been in a situation
where you say something to somebody's like fuck it, I'm
quitting everything I'm doing. Right, it doesn't happen. But the
beautiful thing is like when you actually talk about it,
(31:53):
you get feedback, you can bounce it off people. You
just hear stuff. And I think that's one thing that
just people that are building business and entrepreneurs kind of
wrong sometimes is they try to keep it in stealth mode. Again,
there are certain things that I understand you want to
get to a certain point before you launch. Yeah, but
you know, more often than not, man, ain't nobody gonna
run off with your ideas, especially when you're just talking
amongst friends. Now, if you put it on the internet
(32:14):
and right, like when you're just talking amongst your friends, Bro't,
nobody's gonna be like, you know what, I'm quitting my
job and starting Trap Sushi two point zero.
Speaker 1 (32:22):
You know.
Speaker 2 (32:23):
Yeah, bro, it was a lot of them when we
bro it was a lot of people doing some stuff
like that. Once they started seeing us get a little successful,
I started it was a lot of copy cats popping
up on that were disrespectful.
Speaker 3 (32:34):
Yeah, it was.
Speaker 2 (32:34):
It was some people that were doing it that were cool,
and I'm like, okay, it's cool, I rock with you.
You're you you know, no no shapes. But then it
was some people that were like mad disrespectful, like blatantly
taking things or like blatantly messaging people that we work
with or like that. Attendees Like I'm just like, dang, wow,
that's like it's some shady business practices.
Speaker 1 (32:54):
But it's like, all right, bro, you do you fam I.
Speaker 3 (32:56):
See I've seen it on the butter side plenty. Yeah,
Like I see y'all and I've seen Nugget. You know,
it's cool. It's just always funny, man. Like again, you
you know, I look at it as like inspiration. Yeah,
you know, but again I've seen a lot of people.
I mean, I'll take a little fault for it because again,
I've also talked to a lot of different companies. Like
when we start doing the kind of stuff we were
doing with Butter, it was so different that I had
(33:18):
a lot of brands reach out and me be like, Yo,
can you just like this is what we should be doing?
Can you come talk to us about it? And so
now it's always funny. I see a lot of brands
I'm like, I do, and I see something like just
straight up just like take our stuff, you know what
I'm saying, kind of copy it. But I'm like, yo,
you know what I mean, it is what it is like,
and I think, I think, but again, real builders you
have to you always have to keep evolving. So even
(33:40):
though they do stuff like again, I'm always like, all right,
kind of what's like the next evolution of this thing?
You know what I'm saying. So I don't really get
too caught up in it, but I definite I see y'all.
Speaker 1 (33:47):
I see y'all, and I'm gonna be real.
Speaker 2 (33:49):
And that's why I'm not always just too too mad
at it, cause it's like, oh, you keeping me on
my toes and making me. You know, That's one of
the reasons why I was like, oh, we got to
go to It was like in the midst of all
these cod because I'm like, yo, we gotta do something
different than these niggs.
Speaker 3 (34:03):
Japan. Yeah, do that. What's the most Atlanta thing that's
ever happened at a trap Sushi event?
Speaker 1 (34:16):
The most Atlanta thing. I mean, Sushi himself is very Atlanta.
I mean b O b came out there and did
like a little surprise performance one time. That was cool.
Speaker 2 (34:26):
I've had some weird Atlanta stuff happened in my life,
like Atlanta.
Speaker 1 (34:34):
It was so funny.
Speaker 2 (34:35):
Man. I was driving down the street, man, it was
a busy intersection.
Speaker 1 (34:40):
Bro, there was a there was a shirtless man in
the middle of the street reading a book like and
I promise you.
Speaker 2 (34:50):
I'm just like, bro, this is some Atlanta ship right now,
like you just like and he was into that book.
Speaker 1 (34:55):
He was like like and I'm just like, bro, get
off the round in the middle of the road, bro.
Speaker 3 (35:00):
Man.
Speaker 1 (35:01):
And now I look at him and I'm like, girl,
get out the road. He's like it's a good book.
Speaker 2 (35:04):
I'm like all right, bro, alright, man, I'm done I
ain't got time for this right now.
Speaker 3 (35:08):
Bro, Like, this girl the most Atlanta thing that I've
seen recently. I got off the freeway right off at
fourteenth Street, and you know you have the water boys
out there. Bro, why this cat came out of nowhere
and still like it was a red light and he
came and walked out in front of all the cars
in the red light and pulled out bowling pins and
(35:28):
started juggling. And I saw him the other day somebody
on social somebody posting them on social media the other
day because I was telling people about I tried to
record it, but I was like so in shock. I
mean he was good. He was like doing tricks and
stuff and I bro like he literally was like doing
spinning around like but he got done. He started like
(35:48):
walking down me. You want some bread? Like, let bread
get I'm just like, man, I don't even know how
I got here, right.
Speaker 2 (35:56):
Bro, that's craz The water boys selling turtles now seen that?
Speaker 3 (36:00):
Yeah? Yeah?
Speaker 1 (36:01):
What turtles?
Speaker 3 (36:03):
The turtles?
Speaker 2 (36:03):
Yeah, so now they got out to you got water
and you got turtles.
Speaker 1 (36:08):
It's like, bro, I kid you not.
Speaker 2 (36:09):
It's like a little turranium and it's like the turtles
and they and like that you could buy test.
Speaker 3 (36:14):
Let me say something if I see y'all buying a
turtle from somebody on the corner, because you didn't leave
the house with the intention of getting a turtle, you
know what I'm saying. Like when you left the house,
you was just probably going to lunch, bro, and you
just like, oh, yeah, I take a turtle.
Speaker 1 (36:26):
Yeah, turtle.
Speaker 2 (36:29):
Like I don't know, I didn't even ask, bro, but
I really think they were selling for like twenty five bucks. Bro.
Speaker 1 (36:34):
It was like, I don't know, nobody.
Speaker 3 (36:36):
Somebody hit a lick on. Somebody hit a lick on
these turtles, especially got the turraniums. Bro.
Speaker 1 (36:43):
Somebody hit they slid on the pit coat.
Speaker 3 (36:46):
Somebody slid on that coat. You know, Hey, man, this
is a great man. Look, man, let me ask you
before we get out of here, man, Like, with everything
you've done, all the stuff you've built, man, what are
you kind of excited about next? Like the next evolution
of track sushi.
Speaker 2 (37:00):
We haven't really even announced this year, but I'm an
odd and Anna say here, we're doing Atlanta may Fest.
Speaker 3 (37:06):
Okay, Atlanta may Okay. I see what you did there?
Oh that's crazy.
Speaker 2 (37:10):
Atlanta May Fest. Yeah, it's it's it's it's gonna be
our first festival.
Speaker 3 (37:14):
That's dope.
Speaker 1 (37:15):
Man, We're doing it October.
Speaker 3 (37:17):
That's dope. And congratulations on that, thank you.
Speaker 1 (37:19):
Ro So.
Speaker 2 (37:20):
Yeah, that's gonna be the that's gonna be the big
thing we're working on this year. Like the adult of
stuff is now, but like after that then we're like
working on the fest.
Speaker 1 (37:27):
Yeah.
Speaker 3 (37:28):
I'm gonna give you a free piece of game. Okay,
you might notice already. So if you know, this stopped
because I don't want to sound stupid, No, no, not
go ahead. Have you ever heard the Atlanta Convention and
Visitors Bureau?
Speaker 1 (37:38):
No I have not.
Speaker 3 (37:39):
Okay, so I'm gonna give you a free piece of game.
I tell people this anybody that does a conference, because
I've done a lot of work, and y'all listen, this
is free game. If you're doing a conference, Okay, the
best way to tap in what you gotta do, because well,
you're gonna do a conference that's gonna bring people or
an event that's gonna bring people to Atlanta. So what
you need to do is you need to go hit
(37:59):
up the ACVB Atlanta Convention Visitors Bureau discover atl they
website all that kind of stuff. Hit them up, Sharita,
what's up, that's my homie. Hit them up and let
them know you're doing this event. What they will do
is they will give you codes that you can use
when people book hotel rooms and people book flights. What
people don't realize is the way that you get the
(38:22):
city behind your events, especially events like that, is through
what they call heads and bids. So what the city
cares about most is booking hotel rooms. Yeah, so if
you can justify that, you know, not only does my
event serve people in Atlanta, but it brings x amount
of people to the city and they book hotel rooms
and you can track that. There's a lot of free
(38:44):
money out here that you can get your hands on.
Speaker 1 (38:45):
Okay, yeah, yeah, definitely need a game.
Speaker 3 (38:48):
So some free game for you. Reach out to them,
tell them you're gonna do this festival. Put it you
put it together, because again, I know you're gonna bring
people in. But the trick is and that's all because
whenever you stand to a hotel, if you ever looked
the bill, there's a line that says hotel tax. Right,
if you ever look at your bill, like people, Yeah,
look at your hotel deal. You know it's all them taxes.
There's a line that says hotel tech that hotel tax
(39:10):
helps fun things around the city. So when like when
you go downtown and you see like all the flag
like on the light poles they have the flags up,
they give they pay for all that stuff for free, bro,
and they give you a lot of other little other
things the city can do. But you've got to be
able to justify I'm not just doing an event for
people in Atlanta. My event brings people to the city
that bring money because it allows you to measure economic impact. Yea.
(39:32):
So I'm telling you right now, reach out to them.
Tell them I said to hit you up. I'll hit
you up. Tell them said Brandon sent me. Get in
the system and they'll start working with you. And you know,
you do the first one, but you'll be able to
track it so when you do it next year, they
can really get behind you and support you because you'll
have the numbers to show, like, Yo, not only do
we do this event because I think I know everybody
(39:53):
thinks about oh I got this many people, and that's
what we want to hear. That's cool for like brands,
but for the city, the city cares about hotel room period.
What you say, heads in bed, they called heads in bed.
Speaker 1 (40:04):
Yeah.
Speaker 3 (40:04):
So again like when you think about all these like
dragon Con, for yeah, that's why dragon Con gets so
much love in the city. They're parading all this stuff
is because they can prove that when we do dragon Con,
we book a thousand hotel rooms.
Speaker 1 (40:17):
Yeah.
Speaker 3 (40:17):
Yeah, you see what I'm saying. And it seems like,
oh yeah, bet they doing the math, Like all right,
thousand hotel they do the math. So I'm just a
free piece of game, free piece of game for everybody
listening right now, and stuff like that. You got to
get with them so that you can so you can
track it and then you show economic impact and we
do that, they'll really get behind you on stuff.
Speaker 2 (40:35):
Yeah okay, yeah, bro okay, yeah, appreciate that.
Speaker 3 (40:39):
Hey man, I love it. Man. Well look man, but
before we get out of here. One thing I always
ask people is if there was a Troop brand billboard
or Trap Sushi build we you can pick which you want,
but there was a billboard in Atlanta, you can put
anything you want to put on it, any any message.
And he's saying and he quote any inspirational thing. If
you just want to say, come to Atlanta made whatever
you want, what would you put on that billboard?
Speaker 2 (41:02):
It would probably just be I don't know, it probably
be something stupid. It'll probably just be like what is
trap Sushi?
Speaker 1 (41:08):
And a QR co man like curios? You know what
I'm saying?
Speaker 2 (41:13):
Yeah, because literally I've seen it all line so many
times people be like, what the fuck is trap sushi?
Speaker 1 (41:17):
What is trapped in that matter? They do anything?
Speaker 2 (41:20):
Now they trapping? Like like I've heard so much. I
literally just like, what is trap Sushi? Like people are
like what is it? Like, yeah, scam there you go, Well.
Speaker 3 (41:28):
That's dope, man, Trup. Before we get out of here, man,
tell folks how can they find you? How can they
support trap Sushi? Get information? Come out to what y'all
putting together? Like give in the info, bro.
Speaker 1 (41:38):
Yeah, so I'm true. You know.
Speaker 2 (41:40):
You can follow me on all socials at Troop brand,
t R double O, P B R A N D
and then you got Trapped Sushi. You can follow Trap
Sushi at Trapped Sushi Official on Instagram.
Speaker 3 (41:49):
Yo, Man, well Trup, we appreciate this, like I said,
and it's been the making. Yeah, it's supposed to be
like episode four or five.
Speaker 1 (41:55):
Busy bro to get here though, Bro, I'm so glad.
Speaker 2 (41:58):
Bro.
Speaker 1 (41:59):
This is lit. This is lit.
Speaker 3 (42:00):
This is busy. Man. We congratulations on everything, man, can't
wait to see it. I want to invite. I'm coming out.
You know what I'm saying, and you.
Speaker 2 (42:07):
Know because I owe you and Butter I owe you,
so you know what I'm saying. We do it this first, however,
you know what I'm saying. We can make that makes sense.
Speaker 3 (42:16):
Yeah, we in there, man, We're in there. But yo, Bro,
I appreciate you. Congratulations on everything, man, and we out.
That's the pod, Sir. You've been listening to button Nomics
and I'm your host, Brandon Butler. Got comments, feedback? Want
to be on the show, Send us an email today
at hello at butteronomics dot com. Butter Nomics is produced
in Atlanta, Georgia at iHeartMedia by Casey Pegram, with marketing
(42:36):
support from Queen and Nikki. Music provided by mister Hanky.
If you haven't already, hit that subscribe button and never
missed an episode, and be sure to follow us on
all our social platforms at butter dot at l Listen
to Better Nomics on the iHeartRadio app, Apple podcasts, or
wherever you get your podcasts.
Host
Brandon Butler
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