July 29, 2025 • 42 mins
On this episode of Butternomics, our host, Brandon Butler, talks with J-Bizz about what it truly takes to create authentic content that resonates and goes viral. J-Bizz shares insights from his journey—from growing up in Richmond, Virginia, to becoming a cultural force in Atlanta—detailing how consistency, creativity, and community connection led to his breakthrough moments. He breaks down the secrets behind leveraging culture, content, and personal authenticity to build a thriving multifaceted brand.
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Speaker 1 (00:00):
Man, when the people tell you they like it, put
gasoline on it all right, Now, what does that mean?
Like continuously put it out like if that's if you
don't have any money and you just have your phone
and or you have a homie that that has a camera.
Then shorts every day like you're changing your outfit, you
know what I mean, You're changing the scenery and you're
doing a short.
Speaker 2 (00:20):
And what a short is is just a portion of
the song.
Speaker 1 (00:22):
So the whole name of the game is to continuously
put it in front of as many people as possible,
as many times as possible, you know what I mean.
Speaker 3 (00:34):
Everybody, Welcome to another episode of butteron No. I'm your host,
Brandon Butler found to CEO of Butter atl And today
that's somebody special in the building, man, somebody out here
building things, making things happen in real time too, man,
Like I've watched his brother's journey. You know, we got
connected and all of a sudden, Man, he's everywhere, Man,
He's everywhere, because everybody, man the one only mister Jbiz Jay.
Speaker 2 (00:56):
How you doing, man, Man, I'm feeling well. I'm feeling well.
How you doing, bro?
Speaker 3 (00:59):
I was any ah?
Speaker 2 (01:01):
No, look Man, you're doing it. You just gotta avoid
the other day, you know what I mean? Playing with him?
Speaker 1 (01:06):
Man, I love the humbleness, but this guy is doing
a lot of great things as well. I always love
connecting with people that are are just as moving.
Speaker 2 (01:13):
You know what I mean?
Speaker 1 (01:13):
We all moving, you feel me? So it's it's always
an inspiration watching people like yourself.
Speaker 3 (01:17):
Bro, Hey, appreciate you. Man. So for those who don't know, Man,
who is Jabiz Man?
Speaker 2 (01:21):
Oh Man, I'm gonna just sum it up.
Speaker 1 (01:24):
Man, I'm a creative, a philanthropist, an artist, an entrepreneur,
you know what I mean. A brother, a son, a friend,
you know what I mean, Just all these different hats,
but all in all, just someone that is passionate about
what they do.
Speaker 2 (01:39):
And that's like connected to people.
Speaker 1 (01:41):
That's connected to creativity and just being being a light
man and being a light man and and inspiring and
impacting you know whoever I come across.
Speaker 3 (01:50):
Yeah, Man, Now, look, man, people gonna hear your voice
on here and the first thing to go say, he
ain't from it, and I'm not. Looky' I don't know.
I don't know where y'all got this. The butter nomine
only talk to people. We talk to people in Atlanta
that are making stuff happen. There's not a requirement. I
don't look at nobody's birth certificate. Yeah, I look at
their impact and the stuff they do. And so just
for the folks is going to be like, ah, he
(02:11):
ain't from Atlanta. No, you're not from Atlanta. I'm not
where are you from?
Speaker 2 (02:14):
And let me say this.
Speaker 1 (02:15):
I love Atlanta. I love Atlanta, but I'm from Richmond, Virginia, coach.
I also love too, and I was just there the
other day, had a show out there. But yeah, I
love Richmond, man, and that's where I'm from. I've been
out here for almost five years. Used to come here
back and forth. I'm working on different movie sets and
doing different things like that before moving out here. So
it's always been an extended home. Like it feels like
(02:37):
a big like Richmond in me. Like so I always
felt comfortable out here and I always felt the love.
Speaker 3 (02:43):
Yeah man. And you know, like I said, I think
a lot of times people come out here they see
opportunities that some of us might kind of overlook or
don't recognize as a person that you know is not
from Atlanta. But you've moved to Atlanta, You've made it
your home. You know what do you kind of notice
and recognize about the city that made you say, you know,
this is a place I want to be.
Speaker 1 (02:58):
At the blackness man in the black excellence, you know
what I mean, And just being able to and let
me say this, I'm saying this in the mind frame
of someone that is in entertainment, in the hair industry,
a creative, you know what I mean. Like, so this space, Atlanta,
Georgia is just great for that. It's great for connectivity.
(03:21):
So for me, like I'm just like when I came here,
like in two it was twenty nineteen. Bro, the first
time I came here like as like a semi adult,
I was in college.
Speaker 2 (03:30):
Came with a couple of friends.
Speaker 1 (03:31):
We came for a music event and literally, man, as
soon as we touched down, we met Walker's mom is
dev We met Troy Taylor. We met so many people
on the touchdown because we went straight to the event obviously,
but the event had all these people just there and
they were reachable, they were touchable, you know.
Speaker 2 (03:48):
What I mean.
Speaker 1 (03:48):
And then by the end of the whole WEEKND my
sister ended up getting a deal a slight deal.
Speaker 2 (03:55):
It was like a writing deal or something like that.
Speaker 1 (03:57):
Didn't really pan out too long, but the opportunity was there,
you know, right like that. And we've been in Richmond
for years and hadn't had anything happen like that in
a matter of moments. So that alone had me like,
I'm ready to go back. But I had just started
college so and I like to see things through, so
I didn't just up and leave. It took me some
years to get back, but like that, that alone, just
(04:20):
the opportunity, the people, the blackness, the excellence, and just
being able to create whatever you want to create out here.
I see how people are able to really make their
dreams come to reality, man, and I.
Speaker 2 (04:32):
Wanted to be a part of that. I wanted a
piece of that, you know what I mean.
Speaker 3 (04:34):
Yeah, Man, you've been building them in lots of different spaces.
You say you're entrepreneur, you know, creative, philanthropists, do all
kind of stuff. I think the thing that a lot
of people probably know you from it is the music
out here, especially man, right like you've been building that
since you know, even before then exactly.
Speaker 1 (04:48):
But also man, me as a barber too, bro like
being a mobile personal barber. A lot of people know
me in that space too. It's crazy because like they'll
meet me there or they might meet me in the
community space. So it's like, however they discovered me, it's
always love for them to also discover other other areas
that I'm within, you know what I mean.
Speaker 2 (05:07):
So that's always great too.
Speaker 1 (05:08):
But yeah, it depends on who you talking to actually,
you know, is where they met me at is you know,
depending on what they say.
Speaker 3 (05:15):
How did you start that business? How do you start
the mobile barber business?
Speaker 1 (05:18):
So, man, I've been cutting hair since fifteen, right, so
the timeline is fifteen, started cutting hair eighteen, got into
a barbershop about twenty three, got my license, like finished school,
got a shop at twenty three as well, had two shops.
And while doing that, like I always did like mobile,
you know what I mean. That was always a thing
(05:38):
for the people that will pay for it, you know,
I would pull up. So then when I started to
come to Atlanta, Georgia, like that was more so of
the only thing I could do because I didn't have
a barbershop to go within, so like I had to
be mobile.
Speaker 2 (05:51):
I was on the sets.
Speaker 1 (05:52):
I'll go to someone's crib or the office, like without
the truck. This was before the truck, and then once
you know, I built that up, it was just a
matter of like, Yo, this is the time, it's the
time to do it. Let me get the truck. Let
me let me make it more so of a thing
rather than just on foot. And yeah, and that's been
like for the last five years actually here doing that,
you know what I mean, like really here playing it
(06:14):
and doing the mobiles.
Speaker 3 (06:15):
What's one of the biggest lessons. What are some of
the lessons you just learned, Like you've been building that
business space. Were you doing that out in Virginia too,
or did you start doing specifically when you came here.
Speaker 1 (06:23):
I had two barbershops back in like brick and mortar,
So no, I wasn't doing like the mobile actually in
the truck, but I would you know, go to people's
like homes if they needed it here and there. But
it wasn't like something I was focused on. So once
I got here, it was like a focus because I
didn't want to get another brick and mortar and have
to get people to come to this space wherever this space.
Speaker 2 (06:44):
Was going to be at.
Speaker 1 (06:45):
It just was a lot easier to build a brand
by being able to be convenient enough to come to
the person, you know what I mean. So it's like
it's you just kind of cut through a lot of
barriers that way, like being able to be like, hey,
I could come to you, like you don't have to
like you know, like I'm trying to.
Speaker 3 (07:00):
You have to.
Speaker 1 (07:01):
Basically market and brand yourself for these people to even
trust you to be on their head, you know what
i mean. So you want to take all the barriers
out the way that you can, you know what I mean.
Speaker 2 (07:11):
So travel was one of them.
Speaker 1 (07:13):
So yeah, it's been It's been something I've been doing
for the last five years and it's been smooth.
Speaker 2 (07:16):
Man, it's been real good.
Speaker 3 (07:18):
And did you did you literally like design the truck
from the inside out, because I mean, I don't know,
like there's a place you can go and get like
barbershop vans. You have to build this thing from scratch. Wow,
because because I've been in it before. Just again like
it's not it's not just it's set up. Yeah, it's
a sprinter, it's cleaning there.
Speaker 2 (07:32):
Yeah.
Speaker 1 (07:33):
So so to answer that question, I definitely did like
draw it out and you know, architect everything, you know
what I mean. But I did not, like with my
hands build I had like three or four different teams
back in Richmond, Virginia build it out, and we built
it from scratch. It isn't a space as of yet.
But uh, we're working on some things I don't want
you know what I mean. We work on other things,
(07:54):
but it isn't a space as yet. I do offer
consulting for people that are interested, and you could be
in any state wherever you at.
Speaker 2 (08:02):
We can make it happen.
Speaker 1 (08:04):
And then I could also like help them like all
the way from getting funding on down to you know,
outfitting and getting the truck together and being on the
road like and all the things in between.
Speaker 2 (08:14):
So you know, people could definitely get with me on that.
Speaker 1 (08:17):
But actually like having a space like like you said,
where we just popping them out and they're already kind of.
Speaker 2 (08:22):
Already preloaded or whatever the case may be. Working on it, Okay, yeah.
Speaker 3 (08:26):
All right, so you have your own assembly line, so.
Speaker 2 (08:29):
Working on it. We got some good people in the mix.
Speaker 1 (08:31):
And if you're listening right now and this is something
that that piques your interest, I would definitely look for
more people on the team from different you know, different
areas of the team.
Speaker 2 (08:40):
So tap in with me.
Speaker 3 (08:41):
Sure, man, Now when did the music start coming into play?
Speaker 2 (08:44):
Man? So music since I was nine, bro.
Speaker 1 (08:47):
So, my grandparents on my mother's side, my grandfather, him
and his brothers were always into music on the gospel side.
They were torn, you know, going to church at church,
making their money, doing their thing, and they CDs and
things of that nature.
Speaker 2 (09:01):
So we saw that at a young age.
Speaker 1 (09:03):
And then also, man, I'm a product of hip hop,
bro Like I remember like early days of like criss
Cross and things of that nature when I was like
real young. But then like for me like Wow Wow
and bust the rhymes and different people like that definitely
like the DMX's and all them type of guys, jay
Z's and all that that timeframe and Missy just so
(09:24):
many people that timeframe really like energized me as a kid.
Speaker 2 (09:28):
It made me really really like fall.
Speaker 1 (09:29):
In love with the culture, fall in love with the music,
and you know, I started to actually put things down,
me and my sister she says, and things of that nature.
Speaker 2 (09:37):
So we used to like record on the computer.
Speaker 1 (09:40):
We figured out how to do that before, like we
had like a pro tools and stuff like that and
just you know kept it going, like and then did
the talent shows at school, and you know, started to
go from here to there doing like showcases, coming to
Atlanta a couple of times doing showcases.
Speaker 2 (09:54):
So it's always been a thing, you know what I mean.
And then I finally.
Speaker 1 (09:57):
Got like a record that people really like, like around
two thousand and eight, two thousand and nine, and I
pushed that and that was making some airway, got some
different things, accomplished different features and different connections from that.
But it's been on, man, as long as I you
know can remember for real with the music.
Speaker 3 (10:15):
Yeah, yeah, And again, like like I said before, man,
like I know a lot of people might know your
song everybody and we'll get into that, but like that's
not your first like viral hit, right, No, no, no.
Speaker 2 (10:23):
It was this song called Rico Swabe.
Speaker 3 (10:25):
Man.
Speaker 1 (10:25):
Yeah, so a lot of people in the Richmond, Virginia DMV,
North Carolina. It was like a regional type of thing,
like we didn't really get to the point of really
making it in the national hit, but you know, it
did give us the blueprint for to do everybody and
to do everything else, everything else that came after. But yeah, yeah, Man,
(10:48):
people loved it. Man, I was performing it at different
college concerts and stuff. I didn't open up for Nicki Minaj, clips,
all types of people, you know what I mean with
that record, Travis Porter, all them, just a lot.
Speaker 2 (11:00):
Of different people. And you know it was good.
Speaker 1 (11:03):
It was good, man, But we didn't capitalize like I
would have liked to.
Speaker 2 (11:07):
But you know, you live and you learn.
Speaker 3 (11:09):
Yeah, no, no, you said that kind of gave a blueprint,
Like what did you learn from that experience that you
rolled in to what you do with this new one?
Speaker 2 (11:14):
Man?
Speaker 1 (11:14):
When the people tell you they like it, put gasoline
on it all?
Speaker 2 (11:19):
Right? Now, what does that mean?
Speaker 1 (11:20):
Like continuously put it out like if that's if you
don't have any money and you just have your phone
and or you have a homie that that has a camera.
Then shorts every day like you changing your outfit, you
know what I mean, You're changing the scenery and you're
you're doing a short. And what the short is is
just a portion of the song, so preferably the hook,
because that's something that's gonna keep people hooked in and
(11:40):
real them in and you just keep like it's just
marketing is continuously saying the same thing in a different light,
you know what I mean. So yeah, or if you
have a little money, pour it on ads. If you
have a little bit more money, holler as some people
on radio, you know what I mean. Radio reps, you
know what I mean, and people of that nature and
people that can connect you prs and things of that nature.
Speaker 2 (12:02):
It just all depends on your budget.
Speaker 1 (12:03):
But the whole name of the game is to continuously
put it in front of as many people as possible,
as many times as possible, you know what I mean.
Speaker 3 (12:10):
Yeah, I think I think I saw something. I can't
remember who it was, if it was Toyle the Creator
or somebody else, but it was like, yeah, like y'all,
y'all make a song, or y'all make a video, y'all
posted one time.
Speaker 2 (12:18):
I saw that till like inspire me.
Speaker 3 (12:21):
Every single day as many times as I can.
Speaker 2 (12:23):
Yeah, Cause you know, Tyler said that too.
Speaker 1 (12:27):
He's been on for a long time, all right, So
he's had the validation for a long time of being
like even though I know he probably already knew before
he people told him, but I'm just saying like he
had the validation, so he dropped something he gonna keep.
Speaker 2 (12:40):
He gonna keep putting it out.
Speaker 1 (12:42):
Somebody else is like kind of building up, Like I
guess if you're building up your confidence in the space
of putting our music right, if you drop something and
you don't get the feedback on that record, you might
be like, Yo, that record ain't it you know.
Speaker 2 (12:54):
What I mean?
Speaker 1 (12:55):
Like you're not thinking like nah, like I'm confident in
it already, know, like it happens like this and they'll
come at some point in time.
Speaker 2 (13:02):
You don't know that.
Speaker 1 (13:02):
You're like, all right, I'm going to the next thing,
you know what I mean, that's what you're thinking. I
want people to like it because I'm trying to make
money and I'm trying to make a career off of it.
So if I don't get the response, which don't make sense,
but I'm just giving the other side of it. If
I don't get the response in the first and the
first go round, then I'm off of it. When you
can't sow accede and didn't expect for the harvest to
(13:23):
you know, happen tomorrow, you know what I mean, So
you have to keep putting it out. Like it's a
lot of videos on for everybody that didn't reach a
thousand views, and then it took one to go to hundreds,
you know what I mean, like out of nowhere, like
and it's still going.
Speaker 2 (13:38):
So it's like, man, you just got to keep going.
Speaker 1 (13:40):
And that Tyler clip actually inspired me, like with it,
I saw that before this everybody push, you know what
I mean.
Speaker 2 (13:46):
So in those times where I was like, damn.
Speaker 1 (13:48):
Like this, I knew this one was gonna connect it
only got five hundred view was like I'm like all right, nah,
Like all right, were gonna put another one up? We
might drop this one again, you know what I mean,
Like whatever, Like you just gotta just you can't.
Speaker 2 (14:00):
You got to leave it on the floor.
Speaker 1 (14:01):
You gotta leave Like in basketball terms, if you do
something like throw the ball away on the last play,
you gotta lead that in the last play so that
you could continue to you know, impact the game and
not be stuck on that play, you know what I mean.
Speaker 3 (14:14):
Yeah, man, Like you know, I always kind of talk
about the example of when I use it many times,
it's like it's like when you look at somebody who
knows how to juggle, right, Like the trick with juggling
is to watch the hand they catch the ball with
because the hand they catched the ball with is like
if they moving it and like all over here, that
means their throws are inconsistent. It's like the real trick
about juggling is to have consistent throws, because if you're
(14:36):
throwing the ball consistent, your hand's not going to move
when you catch it. And I think I've always when
I heard that example, I've always kind of applied it
to content creation myself. A lot of stuff we do
with butter, Like you know, I always tell people like
I don't consider myself to be a creative as much
as like I'm in the business of creativity. But one
thing I again I never try to let it get
in the way, is I tell people just just do it,
(14:58):
even if it's not perfect. Exact I'm sure gets on
my team's nerves all the time. I'm like, bro, I
don't care. And to your point, right, like you just
got to kind of push your stuff out there, Like
I'm in this mode right now. It's like, man, flip
the streets. Yeah, Like you know what, I don't care
if it's perfect. I don't like, just go.
Speaker 2 (15:13):
Bro, you gotta shoot, you gotta shoot.
Speaker 1 (15:15):
And I got a record on my new project call
Now for Everybody called Shoot featuring Phoenix, produced by Mark
Brooke Shameless Plug. But that's what I'm talking about in there, bro,
Like you just gotta shoot, bro, Like you don't know
what's gonna land, but like you.
Speaker 2 (15:28):
Have to shoot.
Speaker 1 (15:28):
Like again, like if we just talking about content, like
I was shooting since October September with Everybody Content, it
didn't take to like I think this was like last
month when there's one video just took off like and
like it drastically impacted the single from streams and all
types of things, you know what I mean.
Speaker 2 (15:45):
So it's like if I just get you know what
I mean.
Speaker 1 (15:47):
If you if you don't shoot, then you're not gonna
know if it's gonna go in or not, you know
what I mean. And the more you shoot, the more
it's gonna go in, you know what I mean.
Speaker 3 (16:05):
Even if you think about like actual sports, whether it's
baseball or basketball, the reality is you don't even get
a chance. You know, I played baseball growing up. You
don't get maybe two three at bats of the game,
you know what I mean. Well, when it comes to content, bro,
you get to choose how many at bats you get.
Speaker 1 (16:22):
How many times you want to post in a day,
you could post every minute on the men.
Speaker 3 (16:25):
Bro. Let me tell you something, man. I was literally
just listening to something yesterday and again I was talking
to my team about this and I was like it
right now. I'm like, yeah, we know, we need to
be posting. Like even when I launched Butter, I was
big on being like, yo, we're three times a day, yeah,
you know, five or six days a week, like I
don't care, you know, And that's what got us, That's
what got us where we're at, you know, and we
kind of like pulled back, but like now I'm getting
getting hungry again, you know, I mean getting back in
(16:46):
that mode again. So I'd be like, all right, five
posts a day. But like I was something just the
other day, this girl was like, yeah, I posted twenty
times a day for three months, and I was like, yeah,
we should be doing that. That's literally my mindset. It's
like we because she literally grew her followers from like
zero to over a million.
Speaker 1 (17:03):
And look and whoever's listening that, here's these numbers and
things like this is a lot. It's ways to cheat
the system and systematically do it. You stockpile, you know
what I mean, like, stockpile all of this stuff for
like however many long it takes to stockpower the amount
that you want to do, let's say twenty a day, Like,
so you stockpile as many as you need for the
next month or whatever, and then you load it up,
(17:25):
you know what I mean. So you're not trying to
keep up with this thing. It's already kept up. And
then now when you already three weeks ahead of the game,
you can start stockpiling the rest. So it's like, you know,
it's all in what you feel is consistent enough for
you and what you can handle for you and your team,
you know what I mean.
Speaker 2 (17:42):
Or whoever, if it's just you, you know what I mean.
Speaker 1 (17:44):
Like, so, yeah, man, I just wanted to clear that
because some people be like, oh twenty Like.
Speaker 3 (17:48):
Well there's I mean, to your point, there's a lot
of ways to do it. I mean, you know, one,
you got to remember, bro, like everything you post on
everybody's going to see. This is a fact, you know,
and so you know, like how boy Matty says, who's
grown an amazing following. He's like, yo, bro, if you
got a piece of content that works, post it again.
Speaker 2 (18:03):
Yeah, like post it.
Speaker 3 (18:04):
I mean, there's been many things that we've done on
butter that're like, yo, that thing went viral three years ago.
You know what, post it again? Like people forget, they
don't see it everybody. You have new followers, you know
what I'm saying, see the content for the first time
and again, like you never know what's going to be
the thing. I remember, you know, we created this piece
of content one time and it was just something simple
about chicken wings, and like literally, you know, we had
(18:27):
a team I had like designers and artists. They were
from the artistitute, and they were like, oh, we got
to be it's got to look like this way. I'm like, man,
just post a damn picture. And I remember we posted
this picture. It was literally some chicken wings on the
plate with like a fun little caption. That one post
I could I can remember. There are different things that
kind of change the trajector of that we're doing that
one post. All of a sudden, Chrissy Tagan is retweeting
(18:49):
it and arguing with folks in the comments about it,
you know what I'm saying. Then all of a sudden,
complex picks it up. Then all of a sudden, first
we feast picks it up. Then like a couple of
days later, Bro, I'm watching TV. Today's show did like
a whole segment on how do.
Speaker 2 (19:04):
You know what's gonna go?
Speaker 3 (19:06):
Based on this like five dollars post that we made.
You know what I'm saying, So you never know what's
gonna be the thing. So that's my point, right. It's
like when you have the ability to put up it's
made shots or as me at bats you want, Like
I'm like, yo, like just play the numbers, bro, Like,
let's just be aggressive.
Speaker 1 (19:21):
Let me ask you this question. And I don't know
what you're gonna say because you say you don't really care.
You just you know, like you care what you don't
really care? Has you have you ever had a piece
of content that you really was like, Yo, we went
in on this, this was great and it didn't do
like what you thought. Yeah, that don't be the worst, y'all.
I mean like, yo, I love this piece, this is
gonna go.
Speaker 2 (19:39):
Yeah, don't go. You'd be like.
Speaker 3 (19:41):
Because what ends up happening too is you get caught
up in what you want and what you like. And
I think where I've always been is I don't have
a lot of ego when it comes the content, I'm
really focused on, all right, what do people what are people?
What are people telling me? What do they want to see?
And I get I've just learned that, you know, a
lot of effort on the production side doesn't always equal results.
(20:02):
And so I'm just good at like disconnecting myself from that,
I think because I'm not like a traditional artist or
creative as much. And yeah, I'm just I'm in a
space where you know, I not care, like I don't
want to just post anything fact, but I'm like a
lot of times I always say like people aren't even
gonna notice it the way you think they're gonna notice it.
I alway kind of talk about it. It's kind of
like when you think about if you're if you're doing
a speech right, Like if you mess up, you're the
(20:23):
only person that knows you've messed up, you know what
I mean, Like these people they don't have a copy
of your speech, they don't know you missed it. Or
I always kind of give the example like with kids.
As I got kids, and you know, you'll be around
your friends sometimes somebody might say a curse word. They're like,
it's like, well, the child isn't even paying attention. But
it's the way that you react into the situation that
all of a sudden, now you're drawing attention to it,
you know what I mean. And so it's like yeah,
(20:44):
like yeah, you just got to kind of work through it.
And again, like man, if people don't see stuff like
that's just the way social media works. Like if literally,
you know, my boy Isaac Caye shot to him isai.
He's a third man with fan base. He talks about
this all the time. He's like bro like. But Beyonce
has what like three hundred million followers on Instagram, Like
the super Bowl has what thirty million people that watch
the Super Bowl every year, So and they're charging you know, five, ten,
(21:08):
fifteen million dollars for thirty second commercial spot. So if
that's the case every post Beyonce makes it, if three
hundred million people saw it, she should be making more
purposed that you should get for a super Bowl at
no fact. But the reality is everybody doesn't see the.
Speaker 2 (21:21):
Content, everybody because you know what I mean.
Speaker 3 (21:24):
So, like I said, so again, you never know when
that moment's gonna happen. And that's what I'm just I'm
just in the space right now, man, like to what
you've been doing with the whole with the whole single, man,
you got to get shots up. You gotta get shot up.
Like how did you kind of come up with this
whole concept to just I've seen you do it in
a lot of different spaces too, Like is that intentional?
Like how did you come back back back?
Speaker 2 (21:40):
So before this single even became a thing.
Speaker 1 (21:45):
I was already outside, like I was at a lot
of events, so and that was just just me being
in the mix.
Speaker 2 (21:50):
So when I did do this single, it was just me.
Speaker 1 (21:53):
I'm resourceful, So I'm like, all right, how can I
like benefit from being in all these spaces with this thing?
It was just a no brainer for me, like to
shoot them there, you know what I mean, Like it
just gave a different scenery every time, and you never
knew who gonna be there for the cameos, you know
what I mean. And it was also something that like
the year before, I had been working with Transli and
(22:14):
Gray a lot. I don't know if you'll familiar with
them dope artists, but we done it. We did a
lot of that too, Like we did a lot of
like running gun, running gun, you know, what I mean.
Uh So it was a lot of that, a lot
of other content creators that I'm around to I'm a
lot of I'm around a lot of dope, like high
level content creators that like, shoot, like at your birthday party,
(22:36):
if they come to your birthday party, like, but it's
like you gotta understand, because they got to keep this
thing flowing. So me seeing all this, I'm just taking
you know, taking it in, Pauls taking it in and
just you know, applying it, you know what I mean.
Speaker 2 (22:49):
I apply Like That's how I learned, you know.
Speaker 1 (22:52):
And I'm an executor, So like I'm gonna see what's
going on and playing field and I'm gonna see how
I could put it to what I'm doing. And so
when everybody came about it was just the proper alignment.
I had already been through.
Speaker 3 (23:03):
School, you know.
Speaker 1 (23:04):
I mean, I had already been through all of these
different these different scenarios, these different experiences to be able
to know what to do, you know. And for me,
when I made the record, I already knew it was
gonna connect, like because how it connected to me and
my thought behind even creating craft. In the hook, I
had the first line the first line was just an
(23:25):
organic it just came, it just flowed, but the other
lines were very like intentional. I was like, I want
to stay with this, not for everybody thing, but also
say some things that people are going to relate to
off top, like whose mother hasn't said you can't mess
with everybody?
Speaker 2 (23:40):
You know what I mean?
Speaker 1 (23:41):
Like who felt like they pick up the phone and
don't want to pick up the phone for everybody? Like
it's just all these different things. It's like across the board. Like.
So after I did that, like in knowing that this
was one of those records that can be received from
like a large amount of people in different groups, like,
it was like, all right, so we gotta we gotta
(24:02):
like film shorts for it, like you know, we have
to like and it has to be continuous like it
has to and I'm not gonna put it out on
streaming yet. What I want to do is I want
to film these shorts and get people like engaged and
excited and like hey, yo, what is that?
Speaker 3 (24:16):
What is that like?
Speaker 2 (24:17):
So then when they do drop, they run it up.
So that's what we did.
Speaker 1 (24:20):
I put it on my website, you know, so for
the people that wanted to actually spend like I think
I put it up there for like five dollars or
something like that, and so, like, you know, it was
one of those things.
Speaker 2 (24:29):
It was like it's it's available here, but if.
Speaker 1 (24:31):
You you know, if you you got a way to stream,
and it's not on streaming yet, so like you gotta
go here. You just listen to the little shorts on
on Instagram and and we just did that, bro, Like
I was just doing that every time. So I started
to see impact when people when I see people and
they wrapping it, they wrapping the hook, you know what
I mean, and they like telling me, hey, yo, bro,
(24:51):
you killing it or consistent you know whatever, they you know,
giving me you know, my my flowers on it. So
that's how I knew it was connected. I was like, alright,
I'm gonna keep going. So I did it get to
the space where a couple of people did say, all right, bro,
you about to do another song, like whatever the case
may be. And in those split seconds, this was before
the Jonont went viral, This was before I even put
it up on TikTok you know, drop that viral video.
(25:13):
I'm like, damn, maybe I should start dropping some other stuff.
I'm questioning the jont and I'm like, nah, I gotta
I gotta like it isn't there yet, Like the song is,
it's dope, people know it, but it ain't like where
it need to be at, Like it's on the radio
here and there, but it ain't like still connected and
it still hasn't connected to where I know it's gonna connect.
(25:33):
But I kept putting out and then I put out
that one video and that went crazy, and that kind
of that took it to another space, like I ain't
gonna lie just from the streams and the and like
the comments, you like, you just gotta see like what
the people saying, like and they don't know me from
a can of paint. You feel me Like it's like
they just connected to the music and it was still
just the hook and like it's not even a full song.
(25:54):
So from there, we did that and then we did
the remix with the kim Ali. Then that took it
up a little bit more. You feel me got it
on a couple of different radio stations and different things
like that, like from that move So yeah, man, like
that's that's how do you I mean, that's just all
of the things I've been putting into it just kind
of like trying to think about it on how can
(26:15):
we get this in front of the most people as
many times as possible, you know what I mean, and
and stand out and leave people with some memorable type
of things like if it's the aesthetic in which you're
seeing it, if it's where it's at, or you know
people like or even the shock value like now you
shot that in there, Bro, I even see you shooting that, Joe,
like or like I did so many of them. People
(26:36):
see you out and then they peep you doing it
and they're like, yo, I'm so hip. I'm hyped to
see you do it in person, bro, Like I didn't
know how you was getting them Jonts like so yeah, man,
we had some real good strong Jonts that went crazy too,
just like over time before that last one kind of
took off. We did something that to put that shit
on joke. Oh yeah, put that shit on t I
(26:57):
jont And that one went crazy, like because we had
so many dope people in there.
Speaker 2 (27:01):
We had like KP in there.
Speaker 1 (27:03):
I did I put Tip in it, like just it
was a recap of the party, but like I was
still doing my bad. I was still doing everybody jonts,
you know what I mean. So that one good and
it's a couple of joints that did like pretty good,
you know what I mean. But that one on TikTok
is still going up, you know what I mean. And yeah,
I'm still trying to study that to see like with all,
(27:24):
Like I know, the simplicity of it was great. I know,
the aesthetic of it was great, like you know, but
you just like I just like to look at things
and kind of like analyze it, you know what I mean,
So we could keep like you said, like keep doing
with the people are gravitating to.
Speaker 3 (27:38):
Yeah, what social platform? It has been more helpful, Like again,
like I see it's going on TikTok and especially as
a artists and the creative, like, yeah, how do you
kind of look at these different platforms like a TikTok
versus IG? Is there anything else did you kind of use?
Speaker 1 (27:50):
So IG is just like the popping spot everybody yet,
you know what I mean, Like everybody at on IG.
So it's like you want to be on IG still
being active, but TikTok is a lot easier to connect,
Like it's crazy, like the algorithm is kind of less
like strenuous, you know what I mean, It's a little
more open.
Speaker 2 (28:09):
So as long as you just be consistent on there
and keep driving.
Speaker 1 (28:12):
I'm still trying to figure out the platform, but just
from having it, like I had a couple videos that
one everybody video on there wasn't the only.
Speaker 2 (28:19):
Video that did great. Like I had like a.
Speaker 1 (28:22):
Barber video that do some numbers on TikTok. So it's
like you just never know what the people like, I'm
still trying to figure it out, Like I ain't gonna
lie to you, I'm still figuring it out. Like but
it's like I just when you're when you're putting out,
like whoever's listening when you're putting out, just make sure
that you're looking back at the analytics, like make sure
you have your page set is a business page or
(28:43):
a creator page. I think they also give you analytics
on there, and look at your analytics and just see
what's working and what was shaking, so that you could
kind of, you know, learn each platform or learn what
your viewers are wanting from you and yearning from you.
Cause it's different, it's differ from from for everybody, you know,
I think the thing that is across the board is
(29:04):
the consistency. I think another thing is creativity, you know
that never dies. That that's across the board, and just
you know, trying to be as genuine as possible. When
I say that, just as organic and where people could
really absorb.
Speaker 2 (29:20):
Who you are through the screen.
Speaker 1 (29:22):
If we're talking about videos and music and you know,
and and and however, you take those things, those ingredients.
It might be a couple of other ingredients too, but
you take those and you just apply it to whatever
you're doing, because it's not really right or wrong, like
you know, I mean like and I hate when people
be making it seem like it's one route.
Speaker 2 (29:38):
Like it's no, it's no one route. It's just consistency.
Speaker 1 (29:41):
Don't give up and be as creative as possible so
that you could kind of stand out and cut through
you know what I mean.
Speaker 3 (29:59):
Let's all build now. I've seen the collapse obviously the
east Side golf Joy you know, catilect chronicles, Atta's tiny
disk man, how did that come about?
Speaker 1 (30:10):
So I'm glad you brought that up. That's the other
ingredient network in your resources. So again, if you don't
have the money, you need to know the people. And
for me, I'm a mobile personal barber. Outside of just
being a dope individual and being valuable. One of the
things I've always said since college is I want to
be a value to each person encounter. And that looks
(30:31):
differently with each person encounters whatever they may need. So
for me, all those connections was me connecting with these
people and being of value, you know what I mean,
and or or just connecting on just a genuine tip. So,
like with with Cadillact Chronicles, with Brian, we are both
a part of this men's group called SO And I
(30:53):
think you already know about that because you you know,
popped out at a couple of events.
Speaker 2 (30:56):
You're in there, right.
Speaker 1 (31:00):
So So basically I met Brian here and the guy
that connected us connected us on some.
Speaker 2 (31:05):
Like hey, this guy does music. You do music.
Speaker 1 (31:07):
Y'all need to be like conversing, like you know what
I mean, And we took it from there. He was like, hey,
I got this platform I'm building. He told me the idea,
and when he told it to me, I was like,
oh that's crazy. Heck yeah, I didn't even hesitate. So
then he quick Brian, don't man, Brian is one of
the hardest working guys people in the show, in this business,
you know what I mean, Like, he's going stupid and
(31:29):
he's humble, but hit me in a couple of days. Basically,
it was a quick turn around. I won't look, we
won't just cap it, you know what I mean. It
was like, hey, I want you on there. I was
on there in a couple of days, and then when
I pulled up and saw it, I'm like, oh man,
this is about to be crazy. I'm excited because I
was one of the first you know what I mean,
to be on there. You know, after I was on there,
it really was stupid, but I already knew it was
(31:50):
gonna go stupid because it was an amazing idea. It
was like, bro, this is dope. So that's how that happened.
East Side Golf. I got booked for commercial through one
of my homies I met a couple of years ago
at this spot called Kinship Works.
Speaker 2 (32:04):
Shout out T Max, shout out JB. This is my guy.
He booked me for that. I was a barber.
Speaker 1 (32:11):
I connected with the owners from East Side Golf because
I cut both of them for the shoot, and Elijah Wan.
Speaker 2 (32:19):
Yeap yep, yep.
Speaker 1 (32:20):
So Elijah Wan is in Atlanta whenever he's not touring
the world. Uh so when he's home, he hitting me
up like hey, I need haircut, haircut. So at first
it was just, you know, I was just his barber
type thing. And then I was like hey, one day
I just asked him like, yo, do you have a
jingle or a song for your for y'all brand like?
And he was like yo, nah, like a couple of
(32:41):
people didn't put it in like music, like any lyrics.
They might have like shotted us out, but no song.
I was like, can I put something together? And he
was like, all right cool, But it was like it
was still like all right cool, Like I don't think
he really knew I was going, liked to Joe, you know,
I all right cool, you know what I mean. So
it took like like probably like a couple of weeks
a month, and that one day like I'm cutting him.
(33:02):
I was like, yo, I put I put something together,
like can I play it? And I played it and
he ran he ran it back a couple of times.
He was like, nah, this is hard, he was like.
And then it was a couple of weeks and then
he was like, yo, I talked to the to the
staff or I talked.
Speaker 2 (33:14):
To the team.
Speaker 1 (33:14):
We're gonna use it for for this content piece were
about to put out.
Speaker 2 (33:19):
I was like, word, you know what I mean?
Speaker 1 (33:20):
Then we we had some talks about putting it on
some video games and different things like that, which should
still come about. So yeah, man, so that that came
about like that. And then a keem Ali that was
like man, I had got booked to cut at a
community event and that was through I'm trying to think
(33:41):
who was that through. I can't think of the organization.
But a Keen was actually Portia. That's a Porsche book
that but she she got with my boy Keys. So
Keys is a producer, he produced WOP. I'm his barber
as well. He hit me and was like, hey, bro,
we need somebody for this community event.
Speaker 2 (33:56):
I was like, got you cool?
Speaker 1 (33:57):
He knew I do a lot of community stuff, so
that he connected me to Porsche and then Porsche you know,
she was running it.
Speaker 2 (34:03):
King was one of the barbers.
Speaker 1 (34:05):
So I'm cutting on my truck outside and then they
were cutting like inside of like where they had everybody
else set up, and so I went in there and
I was talking to everybody. Was like, look, come outside
and you know, see the truck and come hollering me.
I'm out here cutting. So A King came out there.
Already had knew who he was, but this was our
first time meeting. So he came out there, came on
the truck and we chopping. I played him some music,
(34:25):
he played me some music. We got each other's number
and then we just stayed locked in. A year or
two later, I built this program called Sponsored Service for
a Kid where we're over at Ficket Elementary. We're in
our second season. It's about cutting the hair of the kids,
braiding the hair of the kids, and about looking good,
feeling good and boosts some self esteem. So A King
was one of the first barbers I called because I
(34:46):
met him in the community. I already know he cut,
already know he's passionate about it. Called him no hesitation
got you. So he did the whole first season, which
was last year. He did every day. It's a ten
month program. Then you know, things started bubbling for him
closer to the end. So that's when you know he
was there. And that's why we have so many people too,
because we don't rely on a person to be there
every day, I mean every month, but as much as
(35:09):
you can, we appreciate it. So he's been like as
much as he can, you know, since things been bubbling
still with him being super busy, So just wanted to
like put that out there. The guy's amazing, community driven,
like just personable, down the earth individual man, great dude.
Speaker 2 (35:24):
So boom. From there, we locked in on community.
Speaker 1 (35:26):
So when everybody came about, he was trying to figure
out who we could get on it.
Speaker 2 (35:31):
A king.
Speaker 1 (35:31):
I brought a keen name and I was like, yo,
what try to think about King, like talking to the team,
and it was like, yo, it makes sense, you.
Speaker 2 (35:37):
Know what I mean. Like he to Homie like he
bubbling too, like see what's up? You know what I mean?
So he was with it, you know what I mean.
Speaker 1 (35:44):
And then the tour came about, just like me really
just like a king, like can I get a couple
of dates on the tour? Like you know you on
a single whoop? And it was like yeah, let's get it,
you know what I mean. So he gave me a
couple of dates. So we did Charlotte, we did Atlanta,
and then we're doing Seattle, you know as well yeah, man.
Speaker 3 (36:02):
So is this thing is jumped off? Man, I'm sure
new opportunities come up, people are reaching out. You probably
getting more asks, ye know. I know I deal with
a lot on my side, Like how do you deal
with like all those asks and requests and kind of
make sure they feel right and authentic to what you're
actually building.
Speaker 1 (36:16):
Man, I guess it really starts with just me knowing
where I'm going with it, you know what I mean.
Speaker 2 (36:21):
I already know the pillars in which I operate within.
Speaker 1 (36:25):
So it gotta be something community, it gotta be something
creative or something like in a space where it's like
with shows and stuff. It just got to make sense,
like like where this show about to be at? Who's
all on the bill too? Like to make sure that
it just fits within what I'm doing, you know what
I mean, and who I am as an artist. So
(36:46):
we do our different screening and stuff like that. A
lot of people that do reach out we kind of
already kind of know a little bit, So I know
it's gonna get to the point where it is people
we don't really know that reaching out. So we'll have
our way of going about screening and kind of like
seeing like we got to see the motion, you know
what I mean. That's a good thing about Instagram and stuff.
I mean, hopefully they don't ai it, but look like
(37:09):
they got voltionhit and they be jaking for voted. But
you know, we look at the motion. We're gonna do
like our due diligence, see see what's popping in and
then kind of go from there like you know, but
you know, all money and good money.
Speaker 2 (37:20):
I've been an.
Speaker 1 (37:21):
Entrepreneur, entrepreneur for a long time, so you know, just
gonna keep those same type of qualities and skills and
you know things that I go about with other.
Speaker 2 (37:29):
Business, because I gotta do the same thing with this
barbering thing.
Speaker 3 (37:32):
Bro Like.
Speaker 1 (37:32):
I get calls all the time, bro Like, so I gotta,
I gotta. I have to screen, I have to I
have different protocol. I have a you know, if you
want me for an event, I send you this link
so then I could get I ask the necessary questions
in the link on the form that you got to
fill out for me to even know if I'm gonna
be able to do it or not anyway, you know
what I mean. So those type of things, you know,
that's how we kind of go about.
Speaker 3 (37:52):
It okay, all right, man. So for the next artist's
hearing this and they want to kind of run a
similar play to what you've been able to do and build,
Like what what advice would you give them?
Speaker 2 (38:01):
Man?
Speaker 1 (38:02):
I would say, make sure the music's dope, man, cause
I'm really an artist and a musician at heart. Man,
This ain't just like a business play or whatever the
came's going to be. I'm a businessman too, But make
sure the music's dope. Make sure that you're being as
sincere and as genuine as possible, you know what I mean?
With the music, make sure that you're collaborating with dope individuals.
(38:26):
If you don't do certain things, if you don't produce,
you know, get with a dope producer. If you don't
record yourself, like, get with a dope.
Speaker 2 (38:33):
Engineer, you know what I mean.
Speaker 1 (38:34):
Find your tribe by going into the spaces. There's so
many different spaces that bring these type of people together,
Like from like A three C. I don't know if
A three C is still popping, but I met a
lot of dope people a three C and all these
different other conferences and stuff.
Speaker 2 (38:48):
So really start there first.
Speaker 1 (38:50):
And then once you do that and you have a
product that you feel like is really dope, then figure
out creatively how can you utilize social media and all
the other free advertisement spaces to advertise your stuff and
market your your your your product and your music.
Speaker 2 (39:07):
And I would say start with a single.
Speaker 1 (39:08):
Start with singles so that you could test before doing
like a project.
Speaker 2 (39:12):
But it's still all on you too, you know what
I mean.
Speaker 1 (39:15):
If you feel like you have the bandwidth and that's mentally,
emotionally and financially to do an album, then do an album,
you know what I mean, and push that out, market
that and do that. But if you if you're trying
to test the market and see what's what, start with
a single. Start start, you know, little by little, set
your your goals, be consistent, and then also lean on
(39:38):
on people man that you that that tell you that
they want to help, and that are in your your
circle that really have expertise, and you know, just have
fun with it, man like, have fun and plan as
much as you can, but don't allow that plan to
have you stuck like and quick saying type thing. Man like,
really like, just play and then go and shoot. And
then also make sure you get that not for everybody,
(39:59):
because that be the music you know what I mean
that you can use for your motivation, you know. And
we don't even die biz. Check my ig man link
in the bio dope.
Speaker 3 (40:11):
Man, I'll just getting ready to say, man before we
get out of here, bro like this, yeah, Man, give
them all the things, man.
Speaker 2 (40:16):
All the things, all right.
Speaker 1 (40:17):
Look, so look, whenever this airs, we might have already
did the June run of the tour. So if you
didn't catch that, we are working on some things for August.
Speaker 2 (40:27):
So keep it locked.
Speaker 1 (40:27):
But follow at jbiz a va follow at ten ten Entertainment.
That's the brand and label. Get the project, man. Not
for everybody, it's on even die biz if you don't
know what even.
Speaker 2 (40:41):
Do biz is.
Speaker 1 (40:42):
It's basically a platform for the artists to give you,
the fan, the fam whatever you want to be considered
because it's all love the product, and you could give
us the money directly so we don't have to go
through third parties like streaming.
Speaker 2 (40:54):
It will still go to streaming, all right.
Speaker 1 (40:56):
So for all the streamers where you're a customed to streaming,
it will be there in a couple of months. But
if you want the music right now, you want to support,
so we could keep doing what we're doing and keep
like this thing going because it is a business.
Speaker 2 (41:06):
At the end of the day, it costs. It costs.
Speaker 1 (41:09):
It costs for to do everything, all right, So make
sure you tap into that even di biz and that's
all in my bio at jbiz a v on Instagram.
And then also man shot with me on the barber
tipe too, and you need a mobile personal barber like
get with me at bingw mobile at l Yeah, we're
making everything shape, man, and we also need people to
(41:32):
also donate to our nonprofit program also all right, so
sponsored service for a kid that's being WKS with the
s dot org. And look, I'll give you all those links.
Just just follow me and I could get you right.
If you heard anything that struck your interest, just hit
me in the DM and we could talk about it.
Speaker 3 (41:48):
It's biz, hey man, you ran it down like a professional.
Speaker 2 (41:52):
Brother, hey man, you got to.
Speaker 3 (41:55):
No man, this is good man. Appreciate you pulling up
against your all success. Can't wait to see what you
got coming up next with brother.
Speaker 2 (42:01):
Thank you, bro.
Speaker 3 (42:03):
And with that said, well you out. That's the pot.
You've been listening to button Nomics and im your host
Brandon Butler, Got comments, feedback? Want to be on the show.
Send us an email today at Hello at butternomics dot com.
Butter Nomics is produced in Atlanta, Georgia at iHeartMedia Byksey Pegram,
with marketing support from Queen and Nikki. Music provided by
mister Hanky. If you haven't already, hit that subscribe button
(42:25):
and never missed an episode, and be sure to follow
us on all our social platforms at butter dot at l.
Listen to buttteron Nomics on the iHeartRadio app, Apple Podcasts,
or wherever you get your podcasts.
Man, when the people tell you they like it, put
gasoline on it all right, Now, what does that mean?
Like continuously put it out like if that's if you
don't have any money and you just have your phone
and or you have a homie that that has a camera.
Then shorts every day like you're changing your outfit, you
know what I mean, You're changing the scenery and you're
doing a short.
Speaker 2 (00:20):
And what a short is is just a portion of
the song.
Speaker 1 (00:22):
So the whole name of the game is to continuously
put it in front of as many people as possible,
as many times as possible, you know what I mean.
Speaker 3 (00:34):
Everybody, Welcome to another episode of butteron No. I'm your host,
Brandon Butler found to CEO of Butter atl And today
that's somebody special in the building, man, somebody out here
building things, making things happen in real time too, man,
Like I've watched his brother's journey. You know, we got
connected and all of a sudden, Man, he's everywhere, Man,
He's everywhere, because everybody, man the one only mister Jbiz Jay.
Speaker 2 (00:56):
How you doing, man, Man, I'm feeling well. I'm feeling well.
How you doing, bro?
Speaker 3 (00:59):
I was any ah?
Speaker 2 (01:01):
No, look Man, you're doing it. You just gotta avoid
the other day, you know what I mean? Playing with him?
Speaker 1 (01:06):
Man, I love the humbleness, but this guy is doing
a lot of great things as well. I always love
connecting with people that are are just as moving.
Speaker 2 (01:13):
You know what I mean?
Speaker 1 (01:13):
We all moving, you feel me? So it's it's always
an inspiration watching people like yourself.
Speaker 3 (01:17):
Bro, Hey, appreciate you. Man. So for those who don't know, Man,
who is Jabiz Man?
Speaker 2 (01:21):
Oh Man, I'm gonna just sum it up.
Speaker 1 (01:24):
Man, I'm a creative, a philanthropist, an artist, an entrepreneur,
you know what I mean. A brother, a son, a friend,
you know what I mean, Just all these different hats,
but all in all, just someone that is passionate about
what they do.
Speaker 2 (01:39):
And that's like connected to people.
Speaker 1 (01:41):
That's connected to creativity and just being being a light
man and being a light man and and inspiring and
impacting you know whoever I come across.
Speaker 3 (01:50):
Yeah, Man, Now, look, man, people gonna hear your voice
on here and the first thing to go say, he
ain't from it, and I'm not. Looky' I don't know.
I don't know where y'all got this. The butter nomine
only talk to people. We talk to people in Atlanta
that are making stuff happen. There's not a requirement. I
don't look at nobody's birth certificate. Yeah, I look at
their impact and the stuff they do. And so just
for the folks is going to be like, ah, he
(02:11):
ain't from Atlanta. No, you're not from Atlanta. I'm not
where are you from?
Speaker 2 (02:14):
And let me say this.
Speaker 1 (02:15):
I love Atlanta. I love Atlanta, but I'm from Richmond, Virginia, coach.
I also love too, and I was just there the
other day, had a show out there. But yeah, I
love Richmond, man, and that's where I'm from. I've been
out here for almost five years. Used to come here
back and forth. I'm working on different movie sets and
doing different things like that before moving out here. So
it's always been an extended home. Like it feels like
(02:37):
a big like Richmond in me. Like so I always
felt comfortable out here and I always felt the love.
Speaker 3 (02:43):
Yeah man. And you know, like I said, I think
a lot of times people come out here they see
opportunities that some of us might kind of overlook or
don't recognize as a person that you know is not
from Atlanta. But you've moved to Atlanta, You've made it
your home. You know what do you kind of notice
and recognize about the city that made you say, you know,
this is a place I want to be.
Speaker 1 (02:58):
At the blackness man in the black excellence, you know
what I mean, And just being able to and let
me say this, I'm saying this in the mind frame
of someone that is in entertainment, in the hair industry,
a creative, you know what I mean. Like, so this space, Atlanta,
Georgia is just great for that. It's great for connectivity.
(03:21):
So for me, like I'm just like when I came here,
like in two it was twenty nineteen. Bro, the first
time I came here like as like a semi adult,
I was in college.
Speaker 2 (03:30):
Came with a couple of friends.
Speaker 1 (03:31):
We came for a music event and literally, man, as
soon as we touched down, we met Walker's mom is
dev We met Troy Taylor. We met so many people
on the touchdown because we went straight to the event obviously,
but the event had all these people just there and
they were reachable, they were touchable, you know.
Speaker 2 (03:48):
What I mean.
Speaker 1 (03:48):
And then by the end of the whole WEEKND my
sister ended up getting a deal a slight deal.
Speaker 2 (03:55):
It was like a writing deal or something like that.
Speaker 1 (03:57):
Didn't really pan out too long, but the opportunity was there,
you know, right like that. And we've been in Richmond
for years and hadn't had anything happen like that in
a matter of moments. So that alone had me like,
I'm ready to go back. But I had just started
college so and I like to see things through, so
I didn't just up and leave. It took me some
years to get back, but like that, that alone, just
(04:20):
the opportunity, the people, the blackness, the excellence, and just
being able to create whatever you want to create out here.
I see how people are able to really make their
dreams come to reality, man, and I.
Speaker 2 (04:32):
Wanted to be a part of that. I wanted a
piece of that, you know what I mean.
Speaker 3 (04:34):
Yeah, Man, you've been building them in lots of different spaces.
You say you're entrepreneur, you know, creative, philanthropists, do all
kind of stuff. I think the thing that a lot
of people probably know you from it is the music
out here, especially man, right like you've been building that
since you know, even before then exactly.
Speaker 1 (04:48):
But also man, me as a barber too, bro like
being a mobile personal barber. A lot of people know
me in that space too. It's crazy because like they'll
meet me there or they might meet me in the
community space. So it's like, however they discovered me, it's
always love for them to also discover other other areas
that I'm within, you know what I mean.
Speaker 2 (05:07):
So that's always great too.
Speaker 1 (05:08):
But yeah, it depends on who you talking to actually,
you know, is where they met me at is you know,
depending on what they say.
Speaker 3 (05:15):
How did you start that business? How do you start
the mobile barber business?
Speaker 1 (05:18):
So, man, I've been cutting hair since fifteen, right, so
the timeline is fifteen, started cutting hair eighteen, got into
a barbershop about twenty three, got my license, like finished school,
got a shop at twenty three as well, had two shops.
And while doing that, like I always did like mobile,
you know what I mean. That was always a thing
(05:38):
for the people that will pay for it, you know,
I would pull up. So then when I started to
come to Atlanta, Georgia, like that was more so of
the only thing I could do because I didn't have
a barbershop to go within, so like I had to
be mobile.
Speaker 2 (05:51):
I was on the sets.
Speaker 1 (05:52):
I'll go to someone's crib or the office, like without
the truck. This was before the truck, and then once
you know, I built that up, it was just a
matter of like, Yo, this is the time, it's the
time to do it. Let me get the truck. Let
me let me make it more so of a thing
rather than just on foot. And yeah, and that's been
like for the last five years actually here doing that,
you know what I mean, like really here playing it
(06:14):
and doing the mobiles.
Speaker 3 (06:15):
What's one of the biggest lessons. What are some of
the lessons you just learned, Like you've been building that
business space. Were you doing that out in Virginia too,
or did you start doing specifically when you came here.
Speaker 1 (06:23):
I had two barbershops back in like brick and mortar,
So no, I wasn't doing like the mobile actually in
the truck, but I would you know, go to people's
like homes if they needed it here and there. But
it wasn't like something I was focused on. So once
I got here, it was like a focus because I
didn't want to get another brick and mortar and have
to get people to come to this space wherever this space.
Speaker 2 (06:44):
Was going to be at.
Speaker 1 (06:45):
It just was a lot easier to build a brand
by being able to be convenient enough to come to
the person, you know what I mean. So it's like
it's you just kind of cut through a lot of
barriers that way, like being able to be like, hey,
I could come to you, like you don't have to
like you know, like I'm trying to.
Speaker 3 (07:00):
You have to.
Speaker 1 (07:01):
Basically market and brand yourself for these people to even
trust you to be on their head, you know what
i mean. So you want to take all the barriers
out the way that you can, you know what I mean.
Speaker 2 (07:11):
So travel was one of them.
Speaker 1 (07:13):
So yeah, it's been It's been something I've been doing
for the last five years and it's been smooth.
Speaker 2 (07:16):
Man, it's been real good.
Speaker 3 (07:18):
And did you did you literally like design the truck
from the inside out, because I mean, I don't know,
like there's a place you can go and get like
barbershop vans. You have to build this thing from scratch. Wow,
because because I've been in it before. Just again like
it's not it's not just it's set up. Yeah, it's
a sprinter, it's cleaning there.
Speaker 2 (07:32):
Yeah.
Speaker 1 (07:33):
So so to answer that question, I definitely did like
draw it out and you know, architect everything, you know
what I mean. But I did not, like with my
hands build I had like three or four different teams
back in Richmond, Virginia build it out, and we built
it from scratch. It isn't a space as of yet.
But uh, we're working on some things I don't want
you know what I mean. We work on other things,
(07:54):
but it isn't a space as yet. I do offer
consulting for people that are interested, and you could be
in any state wherever you at.
Speaker 2 (08:02):
We can make it happen.
Speaker 1 (08:04):
And then I could also like help them like all
the way from getting funding on down to you know,
outfitting and getting the truck together and being on the
road like and all the things in between.
Speaker 2 (08:14):
So you know, people could definitely get with me on that.
Speaker 1 (08:17):
But actually like having a space like like you said,
where we just popping them out and they're already kind of.
Speaker 2 (08:22):
Already preloaded or whatever the case may be. Working on it, Okay, yeah.
Speaker 3 (08:26):
All right, so you have your own assembly line, so.
Speaker 2 (08:29):
Working on it. We got some good people in the mix.
Speaker 1 (08:31):
And if you're listening right now and this is something
that that piques your interest, I would definitely look for
more people on the team from different you know, different
areas of the team.
Speaker 2 (08:40):
So tap in with me.
Speaker 3 (08:41):
Sure, man, Now when did the music start coming into play?
Speaker 2 (08:44):
Man? So music since I was nine, bro.
Speaker 1 (08:47):
So, my grandparents on my mother's side, my grandfather, him
and his brothers were always into music on the gospel side.
They were torn, you know, going to church at church,
making their money, doing their thing, and they CDs and
things of that nature.
Speaker 2 (09:01):
So we saw that at a young age.
Speaker 1 (09:03):
And then also, man, I'm a product of hip hop,
bro Like I remember like early days of like criss
Cross and things of that nature when I was like
real young. But then like for me like Wow Wow
and bust the rhymes and different people like that definitely
like the DMX's and all them type of guys, jay
Z's and all that that timeframe and Missy just so
(09:24):
many people that timeframe really like energized me as a kid.
Speaker 2 (09:28):
It made me really really like fall.
Speaker 1 (09:29):
In love with the culture, fall in love with the music,
and you know, I started to actually put things down,
me and my sister she says, and things of that nature.
Speaker 2 (09:37):
So we used to like record on the computer.
Speaker 1 (09:40):
We figured out how to do that before, like we
had like a pro tools and stuff like that and
just you know kept it going, like and then did
the talent shows at school, and you know, started to
go from here to there doing like showcases, coming to
Atlanta a couple of times doing showcases.
Speaker 2 (09:54):
So it's always been a thing, you know what I mean.
And then I finally.
Speaker 1 (09:57):
Got like a record that people really like, like around
two thousand and eight, two thousand and nine, and I
pushed that and that was making some airway, got some
different things, accomplished different features and different connections from that.
But it's been on, man, as long as I you
know can remember for real with the music.
Speaker 3 (10:15):
Yeah, yeah, And again, like like I said before, man,
like I know a lot of people might know your
song everybody and we'll get into that, but like that's
not your first like viral hit, right, No, no, no.
Speaker 2 (10:23):
It was this song called Rico Swabe.
Speaker 3 (10:25):
Man.
Speaker 1 (10:25):
Yeah, so a lot of people in the Richmond, Virginia DMV,
North Carolina. It was like a regional type of thing,
like we didn't really get to the point of really
making it in the national hit, but you know, it
did give us the blueprint for to do everybody and
to do everything else, everything else that came after. But yeah, yeah, Man,
(10:48):
people loved it. Man, I was performing it at different
college concerts and stuff. I didn't open up for Nicki Minaj, clips,
all types of people, you know what I mean with
that record, Travis Porter, all them, just a lot.
Speaker 2 (11:00):
Of different people. And you know it was good.
Speaker 1 (11:03):
It was good, man, But we didn't capitalize like I
would have liked to.
Speaker 2 (11:07):
But you know, you live and you learn.
Speaker 3 (11:09):
Yeah, no, no, you said that kind of gave a blueprint,
Like what did you learn from that experience that you
rolled in to what you do with this new one?
Speaker 2 (11:14):
Man?
Speaker 1 (11:14):
When the people tell you they like it, put gasoline
on it all?
Speaker 2 (11:19):
Right? Now, what does that mean?
Speaker 1 (11:20):
Like continuously put it out like if that's if you
don't have any money and you just have your phone
and or you have a homie that that has a camera.
Then shorts every day like you changing your outfit, you
know what I mean, You're changing the scenery and you're
you're doing a short. And what the short is is
just a portion of the song, so preferably the hook,
because that's something that's gonna keep people hooked in and
(11:40):
real them in and you just keep like it's just
marketing is continuously saying the same thing in a different light,
you know what I mean. So yeah, or if you
have a little money, pour it on ads. If you
have a little bit more money, holler as some people
on radio, you know what I mean. Radio reps, you
know what I mean, and people of that nature and
people that can connect you prs and things of that nature.
Speaker 2 (12:02):
It just all depends on your budget.
Speaker 1 (12:03):
But the whole name of the game is to continuously
put it in front of as many people as possible,
as many times as possible, you know what I mean.
Speaker 3 (12:10):
Yeah, I think I think I saw something. I can't
remember who it was, if it was Toyle the Creator
or somebody else, but it was like, yeah, like y'all,
y'all make a song, or y'all make a video, y'all
posted one time.
Speaker 2 (12:18):
I saw that till like inspire me.
Speaker 3 (12:21):
Every single day as many times as I can.
Speaker 2 (12:23):
Yeah, Cause you know, Tyler said that too.
Speaker 1 (12:27):
He's been on for a long time, all right, So
he's had the validation for a long time of being
like even though I know he probably already knew before
he people told him, but I'm just saying like he
had the validation, so he dropped something he gonna keep.
Speaker 2 (12:40):
He gonna keep putting it out.
Speaker 1 (12:42):
Somebody else is like kind of building up, Like I
guess if you're building up your confidence in the space
of putting our music right, if you drop something and
you don't get the feedback on that record, you might
be like, Yo, that record ain't it you know.
Speaker 2 (12:54):
What I mean?
Speaker 1 (12:55):
Like you're not thinking like nah, like I'm confident in
it already, know, like it happens like this and they'll
come at some point in time.
Speaker 2 (13:02):
You don't know that.
Speaker 1 (13:02):
You're like, all right, I'm going to the next thing,
you know what I mean, that's what you're thinking. I
want people to like it because I'm trying to make
money and I'm trying to make a career off of it.
So if I don't get the response, which don't make sense,
but I'm just giving the other side of it. If
I don't get the response in the first and the
first go round, then I'm off of it. When you
can't sow accede and didn't expect for the harvest to
(13:23):
you know, happen tomorrow, you know what I mean, So
you have to keep putting it out. Like it's a
lot of videos on for everybody that didn't reach a
thousand views, and then it took one to go to hundreds,
you know what I mean, like out of nowhere, like
and it's still going.
Speaker 2 (13:38):
So it's like, man, you just got to keep going.
Speaker 1 (13:40):
And that Tyler clip actually inspired me, like with it,
I saw that before this everybody push, you know what
I mean.
Speaker 2 (13:46):
So in those times where I was like, damn.
Speaker 1 (13:48):
Like this, I knew this one was gonna connect it
only got five hundred view was like I'm like all right, nah,
Like all right, were gonna put another one up? We
might drop this one again, you know what I mean,
Like whatever, Like you just gotta just you can't.
Speaker 2 (14:00):
You got to leave it on the floor.
Speaker 1 (14:01):
You gotta leave Like in basketball terms, if you do
something like throw the ball away on the last play,
you gotta lead that in the last play so that
you could continue to you know, impact the game and
not be stuck on that play, you know what I mean.
Speaker 3 (14:14):
Yeah, man, Like you know, I always kind of talk
about the example of when I use it many times,
it's like it's like when you look at somebody who
knows how to juggle, right, Like the trick with juggling
is to watch the hand they catch the ball with
because the hand they catched the ball with is like
if they moving it and like all over here, that
means their throws are inconsistent. It's like the real trick
about juggling is to have consistent throws, because if you're
(14:36):
throwing the ball consistent, your hand's not going to move
when you catch it. And I think I've always when
I heard that example, I've always kind of applied it
to content creation myself. A lot of stuff we do
with butter, Like you know, I always tell people like
I don't consider myself to be a creative as much
as like I'm in the business of creativity. But one
thing I again I never try to let it get
in the way, is I tell people just just do it,
(14:58):
even if it's not perfect. Exact I'm sure gets on
my team's nerves all the time. I'm like, bro, I
don't care. And to your point, right, like you just
got to kind of push your stuff out there, Like
I'm in this mode right now. It's like, man, flip
the streets. Yeah, Like you know what, I don't care
if it's perfect. I don't like, just go.
Speaker 2 (15:13):
Bro, you gotta shoot, you gotta shoot.
Speaker 1 (15:15):
And I got a record on my new project call
Now for Everybody called Shoot featuring Phoenix, produced by Mark
Brooke Shameless Plug. But that's what I'm talking about in there, bro,
Like you just gotta shoot, bro, Like you don't know
what's gonna land, but like you.
Speaker 2 (15:28):
Have to shoot.
Speaker 1 (15:28):
Like again, like if we just talking about content, like
I was shooting since October September with Everybody Content, it
didn't take to like I think this was like last
month when there's one video just took off like and
like it drastically impacted the single from streams and all
types of things, you know what I mean.
Speaker 2 (15:45):
So it's like if I just get you know what
I mean.
Speaker 1 (15:47):
If you if you don't shoot, then you're not gonna
know if it's gonna go in or not, you know
what I mean. And the more you shoot, the more
it's gonna go in, you know what I mean.
Speaker 3 (16:05):
Even if you think about like actual sports, whether it's
baseball or basketball, the reality is you don't even get
a chance. You know, I played baseball growing up. You
don't get maybe two three at bats of the game,
you know what I mean. Well, when it comes to content, bro,
you get to choose how many at bats you get.
Speaker 1 (16:22):
How many times you want to post in a day,
you could post every minute on the men.
Speaker 3 (16:25):
Bro. Let me tell you something, man. I was literally
just listening to something yesterday and again I was talking
to my team about this and I was like it
right now. I'm like, yeah, we know, we need to
be posting. Like even when I launched Butter, I was
big on being like, yo, we're three times a day, yeah,
you know, five or six days a week, like I
don't care, you know, And that's what got us, That's
what got us where we're at, you know, and we
kind of like pulled back, but like now I'm getting
getting hungry again, you know, I mean getting back in
(16:46):
that mode again. So I'd be like, all right, five
posts a day. But like I was something just the
other day, this girl was like, yeah, I posted twenty
times a day for three months, and I was like, yeah,
we should be doing that. That's literally my mindset. It's
like we because she literally grew her followers from like
zero to over a million.
Speaker 1 (17:03):
And look and whoever's listening that, here's these numbers and
things like this is a lot. It's ways to cheat
the system and systematically do it. You stockpile, you know
what I mean, like, stockpile all of this stuff for
like however many long it takes to stockpower the amount
that you want to do, let's say twenty a day, Like,
so you stockpile as many as you need for the
next month or whatever, and then you load it up,
(17:25):
you know what I mean. So you're not trying to
keep up with this thing. It's already kept up. And
then now when you already three weeks ahead of the game,
you can start stockpiling the rest. So it's like, you know,
it's all in what you feel is consistent enough for
you and what you can handle for you and your team,
you know what I mean.
Speaker 2 (17:42):
Or whoever, if it's just you, you know what I mean.
Speaker 1 (17:44):
Like, so, yeah, man, I just wanted to clear that
because some people be like, oh twenty Like.
Speaker 3 (17:48):
Well there's I mean, to your point, there's a lot
of ways to do it. I mean, you know, one,
you got to remember, bro, like everything you post on
everybody's going to see. This is a fact, you know,
and so you know, like how boy Matty says, who's
grown an amazing following. He's like, yo, bro, if you
got a piece of content that works, post it again.
Speaker 2 (18:03):
Yeah, like post it.
Speaker 3 (18:04):
I mean, there's been many things that we've done on
butter that're like, yo, that thing went viral three years ago.
You know what, post it again? Like people forget, they
don't see it everybody. You have new followers, you know
what I'm saying, see the content for the first time
and again, like you never know what's going to be
the thing. I remember, you know, we created this piece
of content one time and it was just something simple
about chicken wings, and like literally, you know, we had
(18:27):
a team I had like designers and artists. They were
from the artistitute, and they were like, oh, we got
to be it's got to look like this way. I'm like, man,
just post a damn picture. And I remember we posted
this picture. It was literally some chicken wings on the
plate with like a fun little caption. That one post
I could I can remember. There are different things that
kind of change the trajector of that we're doing that
one post. All of a sudden, Chrissy Tagan is retweeting
(18:49):
it and arguing with folks in the comments about it,
you know what I'm saying. Then all of a sudden,
complex picks it up. Then all of a sudden, first
we feast picks it up. Then like a couple of
days later, Bro, I'm watching TV. Today's show did like
a whole segment on how do.
Speaker 2 (19:04):
You know what's gonna go?
Speaker 3 (19:06):
Based on this like five dollars post that we made.
You know what I'm saying, So you never know what's
gonna be the thing. So that's my point, right. It's
like when you have the ability to put up it's
made shots or as me at bats you want, Like
I'm like, yo, like just play the numbers, bro, Like,
let's just be aggressive.
Speaker 1 (19:21):
Let me ask you this question. And I don't know
what you're gonna say because you say you don't really care.
You just you know, like you care what you don't
really care? Has you have you ever had a piece
of content that you really was like, Yo, we went
in on this, this was great and it didn't do
like what you thought. Yeah, that don't be the worst, y'all.
I mean like, yo, I love this piece, this is
gonna go.
Speaker 2 (19:39):
Yeah, don't go. You'd be like.
Speaker 3 (19:41):
Because what ends up happening too is you get caught
up in what you want and what you like. And
I think where I've always been is I don't have
a lot of ego when it comes the content, I'm
really focused on, all right, what do people what are people?
What are people telling me? What do they want to see?
And I get I've just learned that, you know, a
lot of effort on the production side doesn't always equal results.
(20:02):
And so I'm just good at like disconnecting myself from that,
I think because I'm not like a traditional artist or
creative as much. And yeah, I'm just I'm in a
space where you know, I not care, like I don't
want to just post anything fact, but I'm like a
lot of times I always say like people aren't even
gonna notice it the way you think they're gonna notice it.
I alway kind of talk about it. It's kind of
like when you think about if you're if you're doing
a speech right, Like if you mess up, you're the
(20:23):
only person that knows you've messed up, you know what
I mean, Like these people they don't have a copy
of your speech, they don't know you missed it. Or
I always kind of give the example like with kids.
As I got kids, and you know, you'll be around
your friends sometimes somebody might say a curse word. They're like,
it's like, well, the child isn't even paying attention. But
it's the way that you react into the situation that
all of a sudden, now you're drawing attention to it,
you know what I mean. And so it's like yeah,
(20:44):
like yeah, you just got to kind of work through it.
And again, like man, if people don't see stuff like
that's just the way social media works. Like if literally,
you know, my boy Isaac Caye shot to him isai.
He's a third man with fan base. He talks about
this all the time. He's like bro like. But Beyonce
has what like three hundred million followers on Instagram, Like
the super Bowl has what thirty million people that watch
the Super Bowl every year, So and they're charging you know, five, ten,
(21:08):
fifteen million dollars for thirty second commercial spot. So if
that's the case every post Beyonce makes it, if three
hundred million people saw it, she should be making more
purposed that you should get for a super Bowl at
no fact. But the reality is everybody doesn't see the.
Speaker 2 (21:21):
Content, everybody because you know what I mean.
Speaker 3 (21:24):
So, like I said, so again, you never know when
that moment's gonna happen. And that's what I'm just I'm
just in the space right now, man, like to what
you've been doing with the whole with the whole single, man,
you got to get shots up. You gotta get shot up.
Like how did you kind of come up with this
whole concept to just I've seen you do it in
a lot of different spaces too, Like is that intentional?
Like how did you come back back back?
Speaker 2 (21:40):
So before this single even became a thing.
Speaker 1 (21:45):
I was already outside, like I was at a lot
of events, so and that was just just me being
in the mix.
Speaker 2 (21:50):
So when I did do this single, it was just me.
Speaker 1 (21:53):
I'm resourceful, So I'm like, all right, how can I
like benefit from being in all these spaces with this thing?
It was just a no brainer for me, like to
shoot them there, you know what I mean, Like it
just gave a different scenery every time, and you never
knew who gonna be there for the cameos, you know
what I mean. And it was also something that like
the year before, I had been working with Transli and
(22:14):
Gray a lot. I don't know if you'll familiar with
them dope artists, but we done it. We did a
lot of that too, Like we did a lot of
like running gun, running gun, you know, what I mean.
Uh So it was a lot of that, a lot
of other content creators that I'm around to I'm a
lot of I'm around a lot of dope, like high
level content creators that like, shoot, like at your birthday party,
(22:36):
if they come to your birthday party, like, but it's
like you gotta understand, because they got to keep this
thing flowing. So me seeing all this, I'm just taking
you know, taking it in, Pauls taking it in and
just you know, applying it, you know what I mean.
Speaker 2 (22:49):
I apply Like That's how I learned, you know.
Speaker 1 (22:52):
And I'm an executor, So like I'm gonna see what's
going on and playing field and I'm gonna see how
I could put it to what I'm doing. And so
when everybody came about it was just the proper alignment.
I had already been through.
Speaker 3 (23:03):
School, you know.
Speaker 1 (23:04):
I mean, I had already been through all of these
different these different scenarios, these different experiences to be able
to know what to do, you know. And for me,
when I made the record, I already knew it was
gonna connect, like because how it connected to me and
my thought behind even creating craft. In the hook, I
had the first line the first line was just an
(23:25):
organic it just came, it just flowed, but the other
lines were very like intentional. I was like, I want
to stay with this, not for everybody thing, but also
say some things that people are going to relate to
off top, like whose mother hasn't said you can't mess
with everybody?
Speaker 2 (23:40):
You know what I mean?
Speaker 1 (23:41):
Like who felt like they pick up the phone and
don't want to pick up the phone for everybody? Like
it's just all these different things. It's like across the board. Like.
So after I did that, like in knowing that this
was one of those records that can be received from
like a large amount of people in different groups, like,
it was like, all right, so we gotta we gotta
(24:02):
like film shorts for it, like you know, we have
to like and it has to be continuous like it
has to and I'm not gonna put it out on
streaming yet. What I want to do is I want
to film these shorts and get people like engaged and
excited and like hey, yo, what is that?
Speaker 3 (24:16):
What is that like?
Speaker 2 (24:17):
So then when they do drop, they run it up.
So that's what we did.
Speaker 1 (24:20):
I put it on my website, you know, so for
the people that wanted to actually spend like I think
I put it up there for like five dollars or
something like that, and so, like, you know, it was
one of those things.
Speaker 2 (24:29):
It was like it's it's available here, but if.
Speaker 1 (24:31):
You you know, if you you got a way to stream,
and it's not on streaming yet, so like you gotta
go here. You just listen to the little shorts on
on Instagram and and we just did that, bro, Like
I was just doing that every time. So I started
to see impact when people when I see people and
they wrapping it, they wrapping the hook, you know what
I mean, and they like telling me, hey, yo, bro,
(24:51):
you killing it or consistent you know whatever, they you know,
giving me you know, my my flowers on it. So
that's how I knew it was connected. I was like, alright,
I'm gonna keep going. So I did it get to
the space where a couple of people did say, all right, bro,
you about to do another song, like whatever the case
may be. And in those split seconds, this was before
the Jonont went viral, This was before I even put
it up on TikTok you know, drop that viral video.
(25:13):
I'm like, damn, maybe I should start dropping some other stuff.
I'm questioning the jont and I'm like, nah, I gotta
I gotta like it isn't there yet, Like the song is,
it's dope, people know it, but it ain't like where
it need to be at, Like it's on the radio
here and there, but it ain't like still connected and
it still hasn't connected to where I know it's gonna connect.
(25:33):
But I kept putting out and then I put out
that one video and that went crazy, and that kind
of that took it to another space, like I ain't
gonna lie just from the streams and the and like
the comments, you like, you just gotta see like what
the people saying, like and they don't know me from
a can of paint. You feel me Like it's like
they just connected to the music and it was still
just the hook and like it's not even a full song.
(25:54):
So from there, we did that and then we did
the remix with the kim Ali. Then that took it
up a little bit more. You feel me got it
on a couple of different radio stations and different things
like that, like from that move So yeah, man, like
that's that's how do you I mean, that's just all
of the things I've been putting into it just kind
of like trying to think about it on how can
(26:15):
we get this in front of the most people as
many times as possible, you know what I mean, and
and stand out and leave people with some memorable type
of things like if it's the aesthetic in which you're
seeing it, if it's where it's at, or you know
people like or even the shock value like now you
shot that in there, Bro, I even see you shooting that, Joe,
like or like I did so many of them. People
(26:36):
see you out and then they peep you doing it
and they're like, yo, I'm so hip. I'm hyped to
see you do it in person, bro, Like I didn't
know how you was getting them Jonts like so yeah, man,
we had some real good strong Jonts that went crazy too,
just like over time before that last one kind of
took off. We did something that to put that shit
on joke. Oh yeah, put that shit on t I
(26:57):
jont And that one went crazy, like because we had
so many dope people in there.
Speaker 2 (27:01):
We had like KP in there.
Speaker 1 (27:03):
I did I put Tip in it, like just it
was a recap of the party, but like I was
still doing my bad. I was still doing everybody jonts,
you know what I mean. So that one good and
it's a couple of joints that did like pretty good,
you know what I mean. But that one on TikTok
is still going up, you know what I mean. And yeah,
I'm still trying to study that to see like with all,
(27:24):
Like I know, the simplicity of it was great. I know,
the aesthetic of it was great, like you know, but
you just like I just like to look at things
and kind of like analyze it, you know what I mean,
So we could keep like you said, like keep doing
with the people are gravitating to.
Speaker 3 (27:38):
Yeah, what social platform? It has been more helpful, Like again,
like I see it's going on TikTok and especially as
a artists and the creative, like, yeah, how do you
kind of look at these different platforms like a TikTok
versus IG? Is there anything else did you kind of use?
Speaker 1 (27:50):
So IG is just like the popping spot everybody yet,
you know what I mean, Like everybody at on IG.
So it's like you want to be on IG still
being active, but TikTok is a lot easier to connect,
Like it's crazy, like the algorithm is kind of less
like strenuous, you know what I mean, It's a little
more open.
Speaker 2 (28:09):
So as long as you just be consistent on there
and keep driving.
Speaker 1 (28:12):
I'm still trying to figure out the platform, but just
from having it, like I had a couple videos that
one everybody video on there wasn't the only.
Speaker 2 (28:19):
Video that did great. Like I had like a.
Speaker 1 (28:22):
Barber video that do some numbers on TikTok. So it's
like you just never know what the people like, I'm
still trying to figure it out, Like I ain't gonna
lie to you, I'm still figuring it out. Like but
it's like I just when you're when you're putting out,
like whoever's listening when you're putting out, just make sure
that you're looking back at the analytics, like make sure
you have your page set is a business page or
(28:43):
a creator page. I think they also give you analytics
on there, and look at your analytics and just see
what's working and what was shaking, so that you could
kind of, you know, learn each platform or learn what
your viewers are wanting from you and yearning from you.
Cause it's different, it's differ from from for everybody, you know,
I think the thing that is across the board is
(29:04):
the consistency. I think another thing is creativity, you know
that never dies. That that's across the board, and just
you know, trying to be as genuine as possible. When
I say that, just as organic and where people could
really absorb.
Speaker 2 (29:20):
Who you are through the screen.
Speaker 1 (29:22):
If we're talking about videos and music and you know,
and and and however, you take those things, those ingredients.
It might be a couple of other ingredients too, but
you take those and you just apply it to whatever
you're doing, because it's not really right or wrong, like
you know, I mean like and I hate when people
be making it seem like it's one route.
Speaker 2 (29:38):
Like it's no, it's no one route. It's just consistency.
Speaker 1 (29:41):
Don't give up and be as creative as possible so
that you could kind of stand out and cut through
you know what I mean.
Speaker 3 (29:59):
Let's all build now. I've seen the collapse obviously the
east Side golf Joy you know, catilect chronicles, Atta's tiny
disk man, how did that come about?
Speaker 1 (30:10):
So I'm glad you brought that up. That's the other
ingredient network in your resources. So again, if you don't
have the money, you need to know the people. And
for me, I'm a mobile personal barber. Outside of just
being a dope individual and being valuable. One of the
things I've always said since college is I want to
be a value to each person encounter. And that looks
(30:31):
differently with each person encounters whatever they may need. So
for me, all those connections was me connecting with these
people and being of value, you know what I mean,
and or or just connecting on just a genuine tip. So,
like with with Cadillact Chronicles, with Brian, we are both
a part of this men's group called SO And I
(30:53):
think you already know about that because you you know,
popped out at a couple of events.
Speaker 2 (30:56):
You're in there, right.
Speaker 1 (31:00):
So So basically I met Brian here and the guy
that connected us connected us on some.
Speaker 2 (31:05):
Like hey, this guy does music. You do music.
Speaker 1 (31:07):
Y'all need to be like conversing, like you know what
I mean, And we took it from there. He was like, hey,
I got this platform I'm building. He told me the idea,
and when he told it to me, I was like,
oh that's crazy. Heck yeah, I didn't even hesitate. So
then he quick Brian, don't man, Brian is one of
the hardest working guys people in the show, in this business,
you know what I mean, Like, he's going stupid and
(31:29):
he's humble, but hit me in a couple of days. Basically,
it was a quick turn around. I won't look, we
won't just cap it, you know what I mean. It
was like, hey, I want you on there. I was
on there in a couple of days, and then when
I pulled up and saw it, I'm like, oh man,
this is about to be crazy. I'm excited because I
was one of the first you know what I mean,
to be on there. You know, after I was on there,
it really was stupid, but I already knew it was
(31:50):
gonna go stupid because it was an amazing idea. It
was like, bro, this is dope. So that's how that happened.
East Side Golf. I got booked for commercial through one
of my homies I met a couple of years ago
at this spot called Kinship Works.
Speaker 2 (32:04):
Shout out T Max, shout out JB. This is my guy.
He booked me for that. I was a barber.
Speaker 1 (32:11):
I connected with the owners from East Side Golf because
I cut both of them for the shoot, and Elijah Wan.
Speaker 2 (32:19):
Yeap yep, yep.
Speaker 1 (32:20):
So Elijah Wan is in Atlanta whenever he's not touring
the world. Uh so when he's home, he hitting me
up like hey, I need haircut, haircut. So at first
it was just, you know, I was just his barber
type thing. And then I was like hey, one day
I just asked him like, yo, do you have a
jingle or a song for your for y'all brand like?
And he was like yo, nah, like a couple of
(32:41):
people didn't put it in like music, like any lyrics.
They might have like shotted us out, but no song.
I was like, can I put something together? And he
was like, all right cool, But it was like it
was still like all right cool, Like I don't think
he really knew I was going, liked to Joe, you know,
I all right cool, you know what I mean. So
it took like like probably like a couple of weeks
a month, and that one day like I'm cutting him.
(33:02):
I was like, yo, I put I put something together,
like can I play it? And I played it and
he ran he ran it back a couple of times.
He was like, nah, this is hard, he was like.
And then it was a couple of weeks and then
he was like, yo, I talked to the to the
staff or I talked.
Speaker 2 (33:14):
To the team.
Speaker 1 (33:14):
We're gonna use it for for this content piece were
about to put out.
Speaker 2 (33:19):
I was like, word, you know what I mean?
Speaker 1 (33:20):
Then we we had some talks about putting it on
some video games and different things like that, which should
still come about. So yeah, man, so that that came
about like that. And then a keem Ali that was
like man, I had got booked to cut at a
community event and that was through I'm trying to think
(33:41):
who was that through. I can't think of the organization.
But a Keen was actually Portia. That's a Porsche book
that but she she got with my boy Keys. So
Keys is a producer, he produced WOP. I'm his barber
as well. He hit me and was like, hey, bro,
we need somebody for this community event.
Speaker 2 (33:56):
I was like, got you cool?
Speaker 1 (33:57):
He knew I do a lot of community stuff, so
that he connected me to Porsche and then Porsche you know,
she was running it.
Speaker 2 (34:03):
King was one of the barbers.
Speaker 1 (34:05):
So I'm cutting on my truck outside and then they
were cutting like inside of like where they had everybody
else set up, and so I went in there and
I was talking to everybody. Was like, look, come outside
and you know, see the truck and come hollering me.
I'm out here cutting. So A King came out there.
Already had knew who he was, but this was our
first time meeting. So he came out there, came on
the truck and we chopping. I played him some music,
(34:25):
he played me some music. We got each other's number
and then we just stayed locked in. A year or
two later, I built this program called Sponsored Service for
a Kid where we're over at Ficket Elementary. We're in
our second season. It's about cutting the hair of the kids,
braiding the hair of the kids, and about looking good,
feeling good and boosts some self esteem. So A King
was one of the first barbers I called because I
(34:46):
met him in the community. I already know he cut,
already know he's passionate about it. Called him no hesitation
got you. So he did the whole first season, which
was last year. He did every day. It's a ten
month program. Then you know, things started bubbling for him
closer to the end. So that's when you know he
was there. And that's why we have so many people too,
because we don't rely on a person to be there
every day, I mean every month, but as much as
(35:09):
you can, we appreciate it. So he's been like as
much as he can, you know, since things been bubbling
still with him being super busy, So just wanted to
like put that out there. The guy's amazing, community driven,
like just personable, down the earth individual man, great dude.
Speaker 2 (35:24):
So boom. From there, we locked in on community.
Speaker 1 (35:26):
So when everybody came about, he was trying to figure
out who we could get on it.
Speaker 2 (35:31):
A king.
Speaker 1 (35:31):
I brought a keen name and I was like, yo,
what try to think about King, like talking to the team,
and it was like, yo, it makes sense, you.
Speaker 2 (35:37):
Know what I mean. Like he to Homie like he
bubbling too, like see what's up? You know what I mean?
So he was with it, you know what I mean.
Speaker 1 (35:44):
And then the tour came about, just like me really
just like a king, like can I get a couple
of dates on the tour? Like you know you on
a single whoop? And it was like yeah, let's get it,
you know what I mean. So he gave me a
couple of dates. So we did Charlotte, we did Atlanta,
and then we're doing Seattle, you know as well yeah, man.
Speaker 3 (36:02):
So is this thing is jumped off? Man, I'm sure
new opportunities come up, people are reaching out. You probably
getting more asks, ye know. I know I deal with
a lot on my side, Like how do you deal
with like all those asks and requests and kind of
make sure they feel right and authentic to what you're
actually building.
Speaker 1 (36:16):
Man, I guess it really starts with just me knowing
where I'm going with it, you know what I mean.
Speaker 2 (36:21):
I already know the pillars in which I operate within.
Speaker 1 (36:25):
So it gotta be something community, it gotta be something
creative or something like in a space where it's like
with shows and stuff. It just got to make sense,
like like where this show about to be at? Who's
all on the bill too? Like to make sure that
it just fits within what I'm doing, you know what
I mean, and who I am as an artist. So
(36:46):
we do our different screening and stuff like that. A
lot of people that do reach out we kind of
already kind of know a little bit, So I know
it's gonna get to the point where it is people
we don't really know that reaching out. So we'll have
our way of going about screening and kind of like
seeing like we got to see the motion, you know
what I mean. That's a good thing about Instagram and stuff.
I mean, hopefully they don't ai it, but look like
(37:09):
they got voltionhit and they be jaking for voted. But
you know, we look at the motion. We're gonna do
like our due diligence, see see what's popping in and
then kind of go from there like you know, but
you know, all money and good money.
Speaker 2 (37:20):
I've been an.
Speaker 1 (37:21):
Entrepreneur, entrepreneur for a long time, so you know, just
gonna keep those same type of qualities and skills and
you know things that I go about with other.
Speaker 2 (37:29):
Business, because I gotta do the same thing with this
barbering thing.
Speaker 3 (37:32):
Bro Like.
Speaker 1 (37:32):
I get calls all the time, bro Like, so I gotta,
I gotta. I have to screen, I have to I
have different protocol. I have a you know, if you
want me for an event, I send you this link
so then I could get I ask the necessary questions
in the link on the form that you got to
fill out for me to even know if I'm gonna
be able to do it or not anyway, you know
what I mean. So those type of things, you know,
that's how we kind of go about.
Speaker 3 (37:52):
It okay, all right, man. So for the next artist's
hearing this and they want to kind of run a
similar play to what you've been able to do and build,
Like what what advice would you give them?
Speaker 2 (38:01):
Man?
Speaker 1 (38:02):
I would say, make sure the music's dope, man, cause
I'm really an artist and a musician at heart. Man,
This ain't just like a business play or whatever the
came's going to be. I'm a businessman too, But make
sure the music's dope. Make sure that you're being as
sincere and as genuine as possible, you know what I mean?
With the music, make sure that you're collaborating with dope individuals.
(38:26):
If you don't do certain things, if you don't produce,
you know, get with a dope producer. If you don't
record yourself, like, get with a dope.
Speaker 2 (38:33):
Engineer, you know what I mean.
Speaker 1 (38:34):
Find your tribe by going into the spaces. There's so
many different spaces that bring these type of people together,
Like from like A three C. I don't know if
A three C is still popping, but I met a
lot of dope people a three C and all these
different other conferences and stuff.
Speaker 2 (38:48):
So really start there first.
Speaker 1 (38:50):
And then once you do that and you have a
product that you feel like is really dope, then figure
out creatively how can you utilize social media and all
the other free advertisement spaces to advertise your stuff and
market your your your your product and your music.
Speaker 2 (39:07):
And I would say start with a single.
Speaker 1 (39:08):
Start with singles so that you could test before doing
like a project.
Speaker 2 (39:12):
But it's still all on you too, you know what
I mean.
Speaker 1 (39:15):
If you feel like you have the bandwidth and that's mentally,
emotionally and financially to do an album, then do an album,
you know what I mean, and push that out, market
that and do that. But if you if you're trying
to test the market and see what's what, start with
a single. Start start, you know, little by little, set
your your goals, be consistent, and then also lean on
(39:38):
on people man that you that that tell you that
they want to help, and that are in your your
circle that really have expertise, and you know, just have
fun with it, man like, have fun and plan as
much as you can, but don't allow that plan to
have you stuck like and quick saying type thing. Man like,
really like, just play and then go and shoot. And
then also make sure you get that not for everybody,
(39:59):
because that be the music you know what I mean
that you can use for your motivation, you know. And
we don't even die biz. Check my ig man link
in the bio dope.
Speaker 3 (40:11):
Man, I'll just getting ready to say, man before we
get out of here, bro like this, yeah, Man, give
them all the things, man.
Speaker 2 (40:16):
All the things, all right.
Speaker 1 (40:17):
Look, so look, whenever this airs, we might have already
did the June run of the tour. So if you
didn't catch that, we are working on some things for August.
Speaker 2 (40:27):
So keep it locked.
Speaker 1 (40:27):
But follow at jbiz a va follow at ten ten Entertainment.
That's the brand and label. Get the project, man. Not
for everybody, it's on even die biz if you don't
know what even.
Speaker 2 (40:41):
Do biz is.
Speaker 1 (40:42):
It's basically a platform for the artists to give you,
the fan, the fam whatever you want to be considered
because it's all love the product, and you could give
us the money directly so we don't have to go
through third parties like streaming.
Speaker 2 (40:54):
It will still go to streaming, all right.
Speaker 1 (40:56):
So for all the streamers where you're a customed to streaming,
it will be there in a couple of months. But
if you want the music right now, you want to support,
so we could keep doing what we're doing and keep
like this thing going because it is a business.
Speaker 2 (41:06):
At the end of the day, it costs. It costs.
Speaker 1 (41:09):
It costs for to do everything, all right, So make
sure you tap into that even di biz and that's
all in my bio at jbiz a v on Instagram.
And then also man shot with me on the barber
tipe too, and you need a mobile personal barber like
get with me at bingw mobile at l Yeah, we're
making everything shape, man, and we also need people to
(41:32):
also donate to our nonprofit program also all right, so
sponsored service for a kid that's being WKS with the
s dot org. And look, I'll give you all those links.
Just just follow me and I could get you right.
If you heard anything that struck your interest, just hit
me in the DM and we could talk about it.
Speaker 3 (41:48):
It's biz, hey man, you ran it down like a professional.
Speaker 2 (41:52):
Brother, hey man, you got to.
Speaker 3 (41:55):
No man, this is good man. Appreciate you pulling up
against your all success. Can't wait to see what you
got coming up next with brother.
Speaker 2 (42:01):
Thank you, bro.
Speaker 3 (42:03):
And with that said, well you out. That's the pot.
You've been listening to button Nomics and im your host
Brandon Butler, Got comments, feedback? Want to be on the show.
Send us an email today at Hello at butternomics dot com.
Butter Nomics is produced in Atlanta, Georgia at iHeartMedia Byksey Pegram,
with marketing support from Queen and Nikki. Music provided by
mister Hanky. If you haven't already, hit that subscribe button
(42:25):
and never missed an episode, and be sure to follow
us on all our social platforms at butter dot at l.
Listen to buttteron Nomics on the iHeartRadio app, Apple Podcasts,
or wherever you get your podcasts.
Host
Brandon Butler
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