Calling Bullsh!t

Calling Bullsh!t

The first podcast about purpose-washing...the gap between what companies say they stand for and what they actually do — and what they would need to change to practice what they preach. Hosted by Ty Montague, co-founder, Chairman, and Chief Purpose Officer of co:collective, a creative and strategic transformation partner for purpose-led businesses. In each episode, Montague calls on journalists, authors, leaders, and CEOs of some of the brands featured in the season to explore a company’s path to success and meaningful change. He also facilitates a panel discussion with additional experts to debate the company or organization at hand and provide concrete remedies and solutions for cleaning some of the b.s. up and to help drive action and transformation. Episodes releasing every Wednesday. Distributed by iHeartMedia.


December 28, 2022 76 mins

We all like to think that if we saw wrongdoing, we’d do the right thing - that when confronted with a problem that goes against our ethics or morals, we’d speak up or take action. But what if calling bullshit meant damaging or ending your career, your family relationships, or even compromising your personal safety? 

Show Notes:

  • Learn about Mary Inman’s incredible work at Constantine Cannon here
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The notoriously tight-lipped global consulting firm McKinsey claims to be values-driven and purpose-led. But do their deeds back up their words? Or does their value of “serving the client first” mean every other value comes second? Can we really trust any company to be purpose-led when they operate in almost total secrecy?

Show Notes:

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Web3 combines the ideals of the original internet with the most exciting aspects of new technology. 

And the reason this tech currently embodies Web3 is that the architecture of this technology - the very fabric of it - is open source, anti-authority, and decentralized. 

It could be a version of the internet where everyone has custody over their data. But it could also be a place where fraud runs rampant, where people hack each o...

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December 7, 2022 62 mins

Little known fact: only 3% of artists on Spotify make more than one thousand dollars. And the people who work on albums who aren’t top-billed artists, like backup singers and songwriters, make even less. In fact, most artists make fractions of a penny per stream.

So where does all that cash go? 

Show Notes

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Farming is a notoriously difficult profession, high risk, and often low reward. 

In India, agriculture supports roughly two-thirds of the population. And the majority of families who grow and sell crops do so on a small scale at great personal financial risk. 

But one company is working to change this system from the inside: India’s largest agri-tech enterprise, Samunnati. 

For this positive case study, we speak with Samunnati F...

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Robinhood aims to make investing friendly, approachable, and understandable for newcomers and experts alike. 

Although trading is free for the user, Robinhood makes a small amount of money for every single trade made on the app. The more you trade, the more money they make.

So is making investing free through an app the same as democratization?

Show Notes

  • Read Devin Mills’ paper assessing the associatio...
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November 9, 2022 66 mins

Chief cofounders Lindsay Kaplan and Carolyn Childers met at a lame networking event for women and realized on the spot that there was a dire need for something better, especially for senior female executives. 

Today we talk to this dynamic duo about how that fateful event set them on a path to create Chief – the private network valued at over $1B+  focused on supporting women at the top and keeping them there.

Show Notes

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Noom’s app promises a long-term approach to weight loss based on psychology and personalization.  And it’s popular. It has 250 million downloads, ads that pop up everywhere from podcasts to the Superbowl, and a valuation of $3.7 billion. 

But is being a weight loss app even the right goal? Or is it just the perfect business model?

Show Notes

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October 26, 2022 77 mins

The Food and Drug Administration has expansive jurisdiction. On their website, they say “The FDA strives above all else to safeguard the health and wellbeing of the American people." 

Given what we learn in this episode we’d say that’s highly questionable. 

Join us as we break down the alarming story of the FDA with a 27-year veteran of the FDA, Dr. Richard Williams, author and journalist Lauren Etter, physician and professor Dr....

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Unilever, better known as the 100-year-old company whose products you’ve grown up using: Dove Soap, Lipton Tea, and Ben & Jerry's to name a few.

Join us for a candid conversation with Unilever CEO Alan Jope where we discuss the challenges and opportunities of modernizing a purpose-led company with 3.4 billion customers in more than 100 countries.

If you love the show, rate and review us on Apple...

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October 12, 2022 36 mins

Here on the show, we say bullsh!t is the gap between word and deed - it’s what the BS scale is all about-  but not everyone defines BS exactly the same way. 

So we thought...let's kick off season two by diving into BS itself. What is it? Where does it come from? At what point does it become dangerous? And how can we all keep our BS detectors in fighting shape? 

Show Notes:

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October 5, 2022 21 mins

The FDA's recent sequence of decisions has Juul fighting to keep its pod charged. Some clap. Others boo. Most are left scratching their heads. Will this help teens quit vaping or just open up the market for more competitors? 

As a Silicon Valley startup, Juul’s focus on hyper-growth targeted toward young people put them in hot water. But, the reason the FDA gave for taking their product off the market may surprise you. And now Juu...

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September 28, 2022 1 min

We’re back. Join us as we ask weight loss app Noom to step on the scale, analyze Robinhood’s aim to “democratize finance for all”  and consult with some real experts on how well (or not) McKinsey is living their purpose, to name just a few.  

We also feature companies who are getting it right: we talk to the CEOs of global giant Unilever, female leadership network Chief, and Indian agri-business Samunnati. 

If you love the show, ...

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April 20, 2022 49 mins

In our season finale, we revisit the trust crisis, reflect on what we’ve learned so far, and respond to some great questions and suggestions submitted by our listeners.

We end where it all began: with an examination of the trust crisis and what we’ve learned about it in Season 1.  Then we get BS called on us by a listener who makes some great points – which leads to a conversation with ad exec-turned-activis...

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April 13, 2022 72 mins

Twenty years ago, BP attempted an ambitious rebrand claiming that henceforth the initials BP would stand for Beyond Petroleum (formally British Petroleum). Two years ago, and STILL one of the world’s largest oil and gas producers, they announced their new climate-friendly purpose: To reimagine energy for people and our planet. So what are the actions CEO Bernard Looney and his leadership team would have to take to plug this g...

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April 6, 2022 61 mins

Airbnb began with a humble idea — help people live like a local, with locals. Are they truly owning that, or is it time to pay the rent?

From their humble beginnings as a site for staying with locals, Airbnb has grown to an influential force that shapes the way millions of people live and travel globally. Today, they have 5.6 million listings in over 220 countries. 

In this episode, we explore Airbnb’s role in ge...

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March 30, 2022 40 mins

Allbirds was founded on the purpose of “Better things made in a better way.” After 8 years of business, they’ve invented numerous ways to walk that talk.

In 2014, Allbirds co-founders Tim Brown and Joey Zwillinger created a way to make sneakers out of wool instead of oil. Only 8 years later, Allbirds is now a publicly-traded company working to put their entire industry on a more sustainable path. How did they get...

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March 23, 2022 60 mins

CoreCivic’s purpose promotes “change,” “compassion,” and “community.” But can for-profit prisons truly be the change they wish to see in the world? In this episode, we explore the paradoxes and pitfalls of an industry with a murky history.


Sharon Brett - Legal Director, ACLU Kansas

César Cuauhtémoc García Hernández - Gregory Williams Chair in Civil Rig...

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March 16, 2022 60 mins

The United States of America. What is its true purpose, and whose lives does it exist to serve? In this special episode, we take a look at the current state of one of the world’s most powerful purpose-led organizations.

This episode looks at one of the most powerful purpose-led organizations in the world: The United States of America. With polarization and animosity between the left and the right at record levels, is the Ame...

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March 11, 2022 3 mins

We made this podcast for all of us: consumers, business leaders and investors who are trying  to encourage, create and grow better, more sustainable businesses. And hopefully to inspire all leaders with the ways they might make their own organizations better and more successful.

See for privacy information.

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