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Speaker 1 (00:00):
Heard around the world under the Hut Radio Act. Marcas,
What did you get Your podcast? Its Parabas Talk one
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the key to having it all. Visit Elevation Nations dot
(00:43):
com to discover new possibilities. Hello, Welcome to Cannada Stock
one on one, the world number one source for everything cannabis.
My name is Broute alongsid me is Mr Joe Grande,
but he's not here today, so we have two fantastic
guests for you. But before you do that, thank you
for checking out the podcast. Make sure you check out
website at www dot Cannabis Talk one on one dot
com for all your new blogs and fun facts that
(01:05):
are going on the cannabis industry. Also, if you want
to give us a call, it'll be a fun time.
We'll listen to you. We'll maybe put you on air.
We have a fantastic group of individuals here today that
I'm excited to interview. I've got Jessica, Sir Ramo like
the Pepper, the Lovely Jessica Hi, and Derek Servant yea, sir,
(01:31):
thank you. Now I'm gonna jump into you. Derek. You know, um,
I know you have a lot of cannabis history. Right
now you're working with Revenant. I'm excited about that. Before
we talk about Revenant, I do want to hear some
of your history. Who are you from a wee little
boy up into a corporate monster and now working with
Revenue Brands? Well, you know what, First off, I want
to say thank you very much for having me. It
(01:51):
truly is an honor to be sitting here on the studio.
This is amazing. Thank you, absolutely amazing and smiling blowing. Actually,
um boy, that that journey is alone or I'm not
gonna borre you with all the details. I kind of
jumped through it. But uh, I was born and raised
right here in southern California by two parents who grew
up in the South, and uh, you know, my mom
and dad definitely wanted to make a better life for
themselves being minorities growing up in New Orleans and Louisiana
(02:14):
time was not an easy task, right, and they did
not want to raise the family there. They made the
decision to move to California and bless me and my
sister with a life that they never could have. And
I mean that's really what set the tone for me
growing up watching them, seeing them uh in many ways
excel and overachieve based upon their background, right, And that
(02:37):
showed me at an early age that it doesn't matter
where you come from, it matters where you're going. And
you have to have that internal fortitude to push and
push and really break out of the norms, break out
of the things that people are telling you you can't
and can't do. And you know, so anyone tells me
I can't do something, that's that's that's that's, that's all
(02:59):
that does for me to say, let's go right, so
born and race here man, and then uh, you know,
joined the Air Force. I was an Air Force guy
for than well, thank you very much, man. It was
it was it was for me very You know, when
you're when you're eighteen, those are your formative years. You
think you're grown, right, you think here, man, then you
find out quickly there's a lot to learn. I have
(03:21):
some growing up to do a real fast. Mom was
not here, So that really that that is still to
me into me. I believe qualities of my character that
I've I've tried to take on throughout the rest of
my life. And actually it's still in my own children, right,
and bring that to light to them that you know
what you need to be able to do what you
say and say what you do, honor your commitments, be
(03:45):
respectful to others. Right. But there's there's a brotherhood in
the military. I was a firefighter in the Air Force,
and there's a brotherhood that goes along with that. And
that that that really is I have your back, you know,
to today we may not be having the best day, right,
We may not like each other at this very moment,
because when you live with guys in the firehouse, there
(04:05):
are days when you're not loving each other. Yeah, just
like having fifteen brothers and position. Right. But at the
end of the day, man, when that bell rings, you
go and you put it all aside, and you walk
into danger, You run into burning buildings with the knowledge
and the comfort that people have your back. So let
(04:27):
me let me start a second on that and then continue.
But um, you know, tell us a story of you know,
you're going into a burning you know house, I give
us something about that, you know, I'd like to hear
a little deeper into that forthing, because first of all,
thank you for your services as a firefighters. I mean,
those are those are major, major accomplishments something I think
some you know, every boy's little dream is at first
to probably be a cob, then to be a firefighter,
(04:49):
maybe maybe an attorney or something, or a sports ball player. Uh,
you accomplished one of those, what you know, tell us
one of those you know, feel good stories are you know,
well there there really is one. So when I had
come back from overseas, I was overseas overseas for two years.
When I came back, I was stationed at George Air
Force Base up in Victorville, and I was the head
of rescue there. And at that point in time, Victorville
(05:12):
was really still small a sparia. Victorville, Apple Apple Valley
was just it was barely on the map on the radar.
So they didn't have their own fire stations. They had
fire stations, but they didn't have fully functioning fire stations.
So the Air Force partnered up and teamed up. That
was kind of our gift back to the communities that
we ran rescue in that area, and we were responsible
for everything from car crashes to uh fires taking place.
(05:35):
And there was a car accident on the Comb Pass
that we went into and it was a family and
so this wasn't a burning building, but it was a
dire situation where we were able to get to them, uh,
get them out of their vehicles, distract them from the vehicles,
and and honestly, if we hadn't been able to get
into that into that vehicle and get those kids out,
they wouldn't have made it because there was enough damage
(05:58):
internally that they were able to get them on hellicopters,
get him to the hospital and get them saved. But
I can't tell you one more. My favorite story is
actually it wasn't It wasn't an actual fire, was a
training fire. So my mom flies all the way to
England to see her a little boy, right, and she
comes out to the fire station on base. So my
my fire chiefly, Hey, it'll be really cool for your
(06:19):
mom to see what you do, right, So we do
a training fire. We have a burnhouse. So they put
all the wood pallets and everything in the burnhouse. She's
in the in the in the suburban with my chief
and they light it up and here we go, right,
So she sees my truck pulling up. She sees me
jumping out and fly. We pull open the door. Flames
(06:40):
bellow out underneath that. We go and we go into
do our rescue job. I come out and my mom
is They have my mom on the ground. She's hyperventilating.
She's hyperventiating. She saw her kid run into a burning building.
She knew was a fireman, but she didn't know I
was a fireman. My chief is like, oh, that was
a bad idea. That's on me. That's a bad idea.
(07:03):
So that was the first and last time that ever happened. Yeah, yeah,
But you know what's what's so cool about that is
she really did have an understanding. So for the rest
of the time, I'd get a phone call every day,
(07:24):
baby you okay, you're good, Okay, you get today exactly.
She needed to recap that, she needed to recap job.
You know what. So I do, though, if I can
also want to tip my hat to all the all
the people out there who are doing that right now,
the men and the women who are doing that daily
right now. You don't understand the sacrifice, the time away
from home, the commitment you have to make to your
(07:45):
to your craft is unbelievable. You know, always honestly thought
firemen were literally the coolest thing in the world. Like,
you're putting your life on the line on a daily
basis for other people. In my mind, I mean, you
should be getting paid a million dollars in your minimum
to be putting on your life on the line to
to risk it for others. It's like real life superheroes. Well,
(08:06):
that's awesome, Thank you, you're a superhero. You know, I'm
just I'm just a regular guy who's going about his
life in the best way he can, far more than
regular man. Now, continue on the journey and tell us
what's after that, so you know, coming out of that,
you know, honestly, I thought I was gonna be a
firefighter until I wasn't. Right, And I tell people all
the time, life doesn't always work out the way you
believe it will. You know, you can do all the
(08:28):
right things and still have obstacles, still have a hurdles
that they're gonna be placed in your way, and for me,
that's what builds your ultimate character. Right, how do you
how do you overcome that? Right? Broken dreams, right, things
that don't work out the way you intended or with
the way you wanted, you know. And it's really easy
to sit back and say, you know, it's everybody else's fault. Right,
(08:48):
the system was against me, people were against me, whatever
that might be. It's oh, yeah, because it's the easy way.
That's the easy way, right. Or do you say, no,
I'm not gonna let that happen, right, I've got now
I have to overcome this. And I certainly wasn't a
kid who could go home and complain. I can't look
my dad and the I who helped to integrate l
s U and had National Guard walk them into class
(09:09):
and look at him and say it's too hard. Yeah,
that was not gonna happen, ryems. But how do you
look at a person and I who's been through ten
times more yeah, and was successful, right, who had hardships
that you can't even fathom or imagine. True, And a
lot of us don't really understand. I think, you know,
(09:30):
how how nice we have it as we and you
know it's having team building meetings, right. Sure, we did
in the office today. And you know, when you sit there,
you think about everything you're doing, everything that's involved in you,
but you don't necessarily look at everybody else's roles. And
when you can see everybody else's roles or what they've
(09:51):
lived through or what they're going through, you know. And
I've told my son, like, you know, you don't know
how good you have it, you know, I said, there's
kids out there that are getting sexually molested. There's kids
out there that are getting injured and by their families
physically and mentally, emotionally, verbally, um And I said, and
it's just like you know, when you complain about such
(10:13):
a little thing, you know, the world knows that you
just don't know yet. But at one point you gotta know,
you have to know, you gotta get it, you know,
absolutely life, that's part of life and growing up. Right.
But what you just said though, right, we did have
a meeting here today. Now I had the pleasure of
sitting in on that and it was team building it
But those are all the things that you take with
(10:33):
you throughout. So the things I've seen and learned Right,
we're emulated in that room. Right, it does carry over
to corporate America. Right, the life lessons that you learned,
whether that be in sports, I was playing sports as child,
or being a firefire in the Air Force, or you know,
coming from a background in a family that has to
work through hardships and heartache. Right, it does translate if
(10:54):
you allow it to. If you have the open mind
to sit down and take those those lessons and reapply them. Right,
learn from the good and the bad and reapply it.
You're going to be successful. You're going to be successful.
And my kids know that today. I'm not the dad
who's gonna sit back and say, you tried. I don't.
I don't believe in participation trophies. I don't believe in
(11:14):
that there are winners and there's losers. Period. There can
only be one number one. Right, Second place maybe not
be terrible, but I'm sure you would have preferred first.
And it gives you something to strive for. Facts, you know,
you know, it really builds character. You know, did you
play sports? I did? I? Did you know? I was?
I was a pretty good high school athlete. My senior
(11:35):
year in high school, I was twenty second in the
state and scoring in basketball. I played football, I played baseball.
Uh and you know that's that's my story of my
my path to hear was. I thought I was gonna
be an athlete until I wasn't. You know, it was
to be a fireman, till I wasn't right. But well,
I was gonna say, is you know you went to college? Right?
So what college did you go to? Wait right after
(11:57):
we get back from this break, because Cannabis Talk one
on one, I will be right back with Cannabis Talk
one oh one. Welcome back to Cannabis Talk one oh one.
Turned the typical into something special. When it comes to
infuse products, the flavor you taste should be just as
(12:19):
enjoyable as the feeling you experience. Visit the website at
loran oils dot com. Welcome back to Cannabis Talk one
on one with Blue and Joe Grande and Mr Joe
Grande is not with us today. You have to take
the kids and do the family role. Thank you Joe
for doing that. Absolutely appreciate you so much and miss
you so so dearly. Joe. We do so Derek. Um.
(12:45):
You know, we we were just about to say what
college is right, you know, tell us a bunch of
college history. Absolutely, so again not a traditional path. I
love was in the Air Force. I got my social
screen and fire science while in the Air Force. Yeah, absolutely,
so I did that overseas. I'm going a taking classes
through the University of Maryland. You know what's funny is funny?
I was. I thought the answer was Arizona. But that's
(13:07):
where my daughter. Yeah, my my baby, my youngest is
at Arizona State right now. She's doing oh thank you. Yes,
she just wrapped up her first semester three point six
g p A. Yes, not too bad at that school, right,
So she's in semester number two and in crushing life
over there. So yeah, if you'll see me in rock
and s U gear, yeah, yeah. I support my kids.
(13:28):
So I want to wear something just after seeing you
where you'll have to get you have to get her
out of the pitch force, right, Yeah, that's yeah. You're so,
you're living, So you're growing up, you're living, You're you're
still a baby. Oh yeah, we're still a baby. In England, man,
I'm taking classes at the University of Maryland through their
their school. Uh. Come back from overseas. I took classes
(13:49):
at Long Beach State. I had gone to Orange Coast College,
so I have several colleges on my resume, including Hamburger University,
which is an accredited, accredited call a university. So McDonald yes, man,
you know, you know the fun fact and I think
we've discussed this is one of my first jobs was
McDonald's and then unbelievable our past. You know, I've had
(14:14):
an opportunity over the last several weeks, in the last
couple of months that really get to know Blue and
it's crazy how our backgrounds are so similar, right, So
it's there's so many ties. Man, that's a whole another show. Yeah, yeah,
really do that. It's crazy. Yeah. So anyways, Yeah, so
my college, you know, if you look at my college
transcripts or several schools on there, but I claimed Long
(14:35):
Beach Stated is the last one. That's that's where. Yeah.
So then where was your Where did you go from
Hamburg University? Where did that lead? Oh? Well, you know,
for about for about the next few years, I was
a regional manager for Hamburger for McDonald's excuse me you.
After graduating from Hamburger, you and then it just went
from there. I went from from there to Islands Restaurants
was regional for Islands. Left there, Uh went to work
(14:57):
for a company called Manpower. Now I say that's my
I think that was first big boy job. That was
my first real job out in the military. Not that
McDonald's wasn't a real job, but this was like salary
and bonus and all those things that you you strive for.
And I was there for five years, and within the
first two years I became a director of training and
development for the general managers across the Western United States.
(15:20):
I had two hundred officers across the Western United States
that I went out and and helped train and develop
those managers in the areas of sales and sales management
and leadership development, which was phenomenal. And then from there
just kind of kept going. Uh went to a little
tiny startup called Realtor dot com and helped get that
off the ground and going. It was very, very proud
(15:40):
of what we were able to do there. Uh left
there and UH staying software for a little while. And Uh,
I gotta tell you that for me, it was it
was the most soul as job I've ever had. Really. Yeah, no, no, no, no,
When software in general software in general. UH, it's a
(16:01):
very transactional business where you know, the look, the product
was fantastic, the product was great, UH, and the product
did help large corporations protect their software, protect their their
their uh, their their personal data, and integrative their data.
So it was needed. But it was transactional. You really
(16:23):
weren't worried about building a relationship with a person on
the other end of that line or the person that
you're saying across with your trying to get to the
deal right, working towards that deal, and when the deal
was done, you moved on. And that aspect for me
just didn't quite work. I love building relationships and I
love when someone calls me years later and talks to
(16:44):
me still because I from there just real quick, you know,
I went to I got into the golf industry and
the hospitality industry, and that's where I really fell in
love with hospitality because of the fact that you're you're
creating milestone moments in the world of events for people,
and these are moments that they're gonna take with them
for the rest of our lives. It could be their wedding,
(17:04):
it could be a Sweet six team, it could be
a corporate event of some sizeable magnitude. It could be
uh an event at the Rose Bowl, you know, for
for the National Championship Game, and you're doing two tailgates simultaneously,
side by side on two fairways, and you're just seeing
smiles and faces. And I still get letters from universities
that we represented at the Rose Bowl through American Golf
(17:28):
telling me it was the best best tailgate they ever had.
You know, it's so nice, you know. I when I
look at my core friends and and we think about like,
you know, I have some friends that I've known since
I was a kid man, and we've kept a great relationship,
you know. I mean we don't. We don't you know,
hang out every day, but but we have that Hey
(17:49):
what's up, Happy holidays. Hey let's get in line, Let's
go to a ballgame. You know. There there's those those things,
and you know, I see a lot of people that
don't have that, and I often wonder why because you know,
maybe because they they were um, didn't have the right friends,
or maybe that they weren't the right friends to their friends,
you know. And and you know, I love hearing you
(18:09):
because I've seen you in the last couple of weeks.
I've been, you know, fortunate to work with you on
the Gridirons Grads, the golf tournament to you know, we're
heading towards that direction. And you know, I've noticed that
people check on you, man. You know, I'm I'm watching
people call, they talk to you. You know that you
have friends, you have a core group of people. You know,
those things are are very not only they're hard to find,
(18:31):
because I think we have a group that just naturally
has that, but there's a lot of people that don't
have that. And it's just it's nice and refreshing to see, man,
and it's a pleasure. Well, thank you for that I got.
And I gotta tell you my time here at campus
talk one on one over the past several weeks, you know,
almost two months now, we've been ramping up for this
event together, and so I've had a lot of time
(18:52):
to immerse here, right And I you probably heard me
refer to this as my home away from home for
the last couple of months, and it is a home.
The environment that you guys have built here, the culture
that you have instilled here is family. It's family, man,
And this is what I'm talking about, right, It doesn't
feel like a job when you're going to your second home. Yeah.
(19:14):
So the people that you've you know, you've been, You've
been in my vehicle and you've heard me take these
phone calls, and these are people have worked with for
years and been a big part of my past. I've
always tried to create that environment wherever I've been, and
that's why I got out of the soul of software
game and got in hospitality, because you can create a
family environment. That was Lucky Strike. I didn't bring up
Lucky Strike. I need you because by far, that was
(19:34):
eight years of my life that I would put on
repeat over and over and over again. And I want
to interject there too, because the time. But when when
you first told me that you were at Lucky Strike
and you said the years that you were at I
started counting up and I'm like, wait a second, I
was there. I was the chick that was on the
bar promotions for Lucky Strike. For some of that, it's
(19:55):
just something like the punk rock shows, Yes you punk
rock bowling and yes, absolutely, And I'm like, I was
there at the one in Hollywood that was your year.
How much fun was that? That was incredible? And that
was the environment every day. That was the environment. Whether
you were in the corporate office down there in Sherman Oaks,
or you were at the Hollywood location, the Bellevue location,
wherever you went, that was the environment we created. And
(20:18):
that's you know, look culture, corporate environment. It's top down. Yeah,
it's top down. It's everywhere. It's top down. I can
walk into a building and really get a true feeling
of leadership after spending ten minutes with employees. But Lucky
Strike definitely had that vibe. Like the Lucky Strike like family,
(20:38):
I really was. They really operated like a family and
everyone was in a Thursday or something used to do
it on it was every week you'd see them just
and that that was because of the Fosters, Stephen Foster
and his wife Gillian. They created that environment. And if
you were going to be a leader in that in
that company, you need to emulate that environment. And and
(20:59):
I love it us back to some of the core
values we have here at Cannabis talk, because like caring, communication, absolutely,
and it's like they're very simple, you know. And but
but sometimes you know a lot of employers and I
say this, you know some some companies, right, You'll never
see the owner you work for that company, you'll never
even meet them. And and and that's that's okay. I
think in some situations when it's like, you know, a
(21:19):
restaurant that's a cookie cutter restaurant, there's thousands of McDonald's.
Of course you're not gonna see the owner of from
you know, there's that many stories. But they've implemented something
many many moons ago that allowed their legacy to stay
on because of the way that they delivered their processes
and their procedures and their standards. And and by doing that,
(21:41):
you know, it makes you great. And I know that
you're a great leader. So so tell us real quick,
you know what what do we have going on for um?
You know, what are you doing with revenue? About revenue?
What is revenue? So revenue is athlete activist cannabis brand
that was found in and started by culturally and Jim
mcmannon Evan written, wait a minute, the NFL, the NFL,
(22:02):
the NFL, I think they are friends of the show.
They love you guys. Rapp Revenue loves you guys, and
so do I. So I came across those boys at
last year's Super Bowl party, cigars with the Stars that
was hosted by Mike Dick because Rondroworski, I know this
first time I saw, y'all, I saw your big bus
parked out right out front, right making a splash, or
(22:24):
I bring in the cannabis game to the NFL, which
is is groundbreaking, right, absolutely groundbreaking and I'm winning. As
a guest, I went as a guest of Mike Lankford,
who's the CEO of the company, invited me to come
just check out this little thing that they had going on,
and I just stood back and watched and listen. I
really truly believe that if you're not if you don't
(22:44):
have the ability to be a sponge and absorb and
learn right, you're you're missing out on life. So I
just to back and watched and listen and observed. And
at the end of it, I was like, I need
to get involved. I need to be involved with this.
Uh you know it was it was really hearing Jim's
story here, Kyle's story. Yeah, spending just just a few
minutes with them, it was captivating. It was sad Now
(23:07):
with without getting I mean, obviously we can't speak somebody
else's story, but can you recap a little bit for
us about that story, because I think this is a
huge part of Revenant and a huge part of the
admission behind the grid Iron grades, and it's an incredible story.
It cannabis don't want We'll be right back after this day,
(23:31):
right stall, Well, we'll be right back with Cannabis Talk
one oh one. Welcome back to Cannabis Talk one oh one.
Advanced Nutrients has a complete growing system for cannabis that
(23:51):
optimizes all phases and cycles to bring your crops to
their true genetic potential. Discover more and Advanced Nutrients dot
Com welcome them back. I just like making It's a
contagious thing. Guys, listen, Jessica, tell you know, re revisit
your question again, you know about the story of Revenant,
(24:15):
the NFL players, and and please revisit that furthert So,
So we had an event. We had an event um
sometime last week and so and I had the pleasure
of sitting down with Kyle Turley and Jine McMahon, which
was absolutely thrilling. Um first of all because their legend
and second of all, their story as why they got
into the creative great. So, why why did we're throwing
(24:36):
this event in the first place, what the mission is,
how they came upon um, you know, starting Revenant, And
I was wondering if you wouldn't mind. I know that
sometimes some parts of the story are ours to tell,
but you're really tied in closely with them, and I
would love for you to try to reiterate that story
because it's brilliant, absolutely, And listen, I'm only going to
reiterate the parts that I know that they're very comfortable
(24:57):
having shared. You know, I am one who does say,
you know, certain people, it's a their story to tell.
But these boys are vocal about this, right. Uh. What
brought them to Revenue, what brought the brand out? Right
Revenue rising up from the dead, That's what it means,
Right will take your life back? Is because they had to.
They had to. They were forced into that. They both
of them had gone so far down a path of
(25:20):
painkillers and opioids and taking things to that were truly
only masking the pain that they had had from playing
the game. Even while they were playing right that they
were trying to find it just a different way of
going about It's something healthier, right, And I can't sit
here and speak to how cannabis is a healing agent.
(25:44):
I can't do that. I'm not the person articulate that.
But what I can say is I've watched them for
the past year and I know for sure that both
those boys, both Jim and Kyle, who who were taking
just a bucket load of pills daily just to it
through the day, now take none. Yeah, you know, they
take none, which is not an easy task because we
(26:06):
know it's some of the most addicting and quite frankly,
opioids are the number one killing of white males in
our in our country, absolutely, and so you know somebody
that is an athlete that truly actually needs it, probably
for the pain that they're in. They're running on these
these drugs for probably many years while they're in the NFL,
and then for them to come out of that and
(26:28):
then say that cannabis, if I'm not mistaken, was what
saved their lives. Absolutely, And like they believe that they're
they're living it. They are they are living it. They
don't only believe they are living it. And I've seen it.
H Kyle Turley, who couldn't even get out of bed
right now. You walk around there's days where you look
at Kylie like you could play them all right, you
(26:50):
can go suit up and play. It's it's unbelievable. That's
the transformation from coming from where they worked where they
are and utilizing, uh, utilizing cannabis right as that healing agent.
You're right, because I mean, at the end of the day,
we all know if you're taking a whip your ways
you for taking pain killers, it's not healing you. It's
masking the pain. It might get you back on the field, right,
(27:12):
it might get you back out to play, to to
support the brand, right, but it's not doing anything to
make you better. You know what what your your mices off?
So you're you're battery just died probably just um you know,
so so you know, one of the thoughts I have,
you know, is is you know do they have when
(27:35):
they exit the NFL. Is there any kind of uh
um you know, uh offering for them to go through
some sort of rehab or some sort of do they
offer that? Is it just goodbye? You know, hello, goodbye
and thank you well. I do believe that things have
(27:55):
gotten a little bit better, as far as I can't
speak to that in in regards to hey, I know
you've been taking pain killers for the past seven years, right,
I can't say that they're putting them through some type
of program to help them come down off of that.
I mean, look, there's documented stories out there Brett far
but to check himself in, right, he did that on
(28:16):
his own, huge, huge, right. I mean that's Brett five,
I mean, one of the best of all times. And
you're gonna sit there and and and not. I mean
there's no way that you you being on the sideline
of that and saying I don't recognize Brett has a
problem right now, right, No, Bret's got a serious problem.
Instead of them stopping and maybe they did, you know,
(28:37):
we don't know, we don't know. You know, I'm not
going for a for efer and say, you know, hopefully
they did, but you might think that, man, you know, um,
they didn't. You know, someone didn't didn't say hey you
gotta stop, you need help, you stop and you or
maybe hey you need help, but you're stopping and we're
getting you helping. Absolutely, we're locking your ass up, absolutely, man.
(28:57):
And you hope that it's not because you still need
to be on the product on the field. You hope
that's what's that's not that, right, But I you know,
what I'll not considering speculating by at the end of
the day. Uh. That's what resonated with me and brought
me here to this point to have the opportunity to
work with Kyle and Jim and help get their message
(29:19):
out there and help build their brand and and help
to do the things necessary uh for everyone to hear
this story and to understand what am for them. You
know they they you know these uh you know these
uh boys are I feel standing on the top of
the mountains screaming it out loud and proud. And I
(29:41):
think there's many professionals that um have have heard their
message that have changed their views on what it is
to have cannabis in their lives because you know, right now,
it's not on the menu for your for your you know,
uh doctors to prescribe and and it's I think it's unfortunate.
(30:04):
I think it should be on the menu, and it
shouldn't be your last choice. It should be your first choice. Absolutely,
it's it's it's me, it's a product, and at the
end of the day, at least making a choice, right,
It's okay to bring up up, well, you're not live, Yeah, no,
you're not like hold on, just pause, Okay, okay, going again,
(30:27):
so just pick right back up when he left off.
We'll edit that part up. So if I, if I
may visit for a second, the ability for players to
consume cannabis. So from why understanding it's not on the
board right now and others athletic um uh, the n
B A um, the the I believe, I believe even
(30:48):
maybe yeah, they can all they're they're not well, they're
not testing, not testing, right, So what is it that's
prohibiting the NFL from allowing cannabis consumption amongst players of
the NFL? Zero exactly right, And no, actually there's not zero.
It's called Big Pharma, that's really exactly. And the reason
it's Big Farm is because they are probably one of
(31:10):
the leading advertisers with the NFL and some of these
majors you know, and not all of them. And if
you notice some of these ones that have switched over
pretty quickly, um you know. Well, I have always got
you know, the most contact board of all things is football,
UFC things of that. Absolutely, I have a very funny
(31:31):
I'm not I don't know if it's coincidence. It might be,
it might not be, though, But I did a little
bit of research when I was writing an art the
article for the grid Iron Greats um article in Cannabistock magazine,
And one of the things that I found is that Bear,
one of the biggest pharmaceutical companies in the world, became
a a one of the major brand sponsors for the NFL.
In that's interesting, very interesting, would you explain to us
(31:54):
P ninety three years? So that is what the great
Aren't Greats charity is built on. It's it's there to
support all the players who played before. These are guys
who didn't have the support that your modern day players
have in the in the way of retirement pension, medical
benefits when they left the game. When they left the game,
(32:16):
they could have played five years or fifteen years. Some
of these boys were making three a month. That was
their entire pension. That doesn't include anything medical. But it's
great exposure. Oh my good, it's come on, right. But
the crazy, it's not even the crazy part, because you
do think because you love for your love of it
and your passion of it. Right, you mentioned firefighters don't
(32:37):
make a lot of money. You don't do it for
the money. You do it for the love of what
you're doing. Yet you can't pay your medical bills. That's different.
What what are you going to do now? So here
you have the NFL at the time still making billions
of dollars, but the players once they were gone. It
was like, and here's something else that I found really interesting,
and this is incredible to me. So I thought that
(32:58):
going into this, when I first started doing other search
that it was the pre ninety three Ears that weren't
getting the pension and the medical attention and all these things.
After doing a little bit more research and talking to
Kyle and Jim, Um found out that there are if
you haven't gone through four years and first game, you
don't get pension or medical or any kind of retirement.
You don't get a four one K you get nothing.
(33:20):
But then I and then even more interestingly, the average
player only stays with the NFL three and a half
years because they get injured. So if you get injured
within the first you know, at like the average player
in in three and a half years, which is normal,
you get injured within the first three and a half years,
you get no benefits, so you're out on leave because
(33:41):
you're you're hurt. But you don't get any any you know.
So at first I was thinking years, right, I was
thinking it was the pre ninety three years that were
really you know, um the main focus here. But not
much has changed. Yeah, yeah, it's changed for the guys
who made it make it to that fourth right and
change for them. But for the guys can make it
(34:02):
and be like, oh I got the boy. You make
sure I'm taking care of doubt if you want to
play easy and kind of stay bench as much as
possible and try to not so that you can. But
then who's to say they're going to renew your contract
and that's not in these boys DNA. Then you're trying
to make you're trying to become a star, and you first,
you first get a contract. You're trying to be a star.
(34:23):
You're gonna go your hardest. You're gonna try to put
on a show for the for the folks watching. Of course,
you're gonna play your hardest. You're not going to take
it easy so you get your benefits. You're working as
hard as you can to make it on the field.
That's it, right, Yeah, not speaking of Revenante, what what
product lines do you guys have? What what do they
have absolutely, So Revenant is uh, you know, we're we're
(34:44):
a flower based company, right, so they have everything from
flowers to pre rolls to uh we do have the
vape cards right. Uh, we have all the way through
and you know we have we like to say we
have we we do support the recreational side of cannabis.
But we are a wellness brand, right, so we have
a CBD line. We have the line that is really
for health and wellness, you know. So some of some
(35:06):
of our pre roles when we first launched, you know,
we had the Skywalker, the Skywalker O G and and
the x J thirteen mines and if you looked at
the THHC content, they weren't very high. And that was
done purposely, right. That was for Kyl and for Jim, Right,
the two guys who said I have to smoke during
the day in order to get through the day, right.
So they didn't want to get sunk into the sofa, right.
(35:29):
They wanted to be able to manage the pain, right
and functionally, so smoke enough to help with that. Right. So, yes,
we have our wellness side. And there's things coming down
the pipe here real soon. Uh, they're gonna there's gonna
be Revenue Mission, which is gonna be attached to some
really great veteran groups out there. Uh. And that's that's
(35:52):
that's coming up here in the very near future. So
you look out for some new things in the Mac nine,
which is gonna be a brand new everyone knows Jimmy
Mac right never Mchicogobar, So that's coming out. Yeah, and
we have the flying helmet Kyle Turley, you know, look
him up, look him up online on YouTube video. That
was I watched that live. Yes, I'll never forget that
(36:14):
these guys. Is that it's true, true story. As Derek's
talking about why they created lower doshc strings is that today.
Goldie asked me, hey, do you have a joint that's
more for the day, And I said, yes, I have
Revenant x J thirteen. There you go, is like, I'll
take it what I'm talking about. You don't want to
(36:34):
be so blitz, you want to just get exactly. I
like that. Yeah, and that's important. That was Mr Chris
Frankino right here live from Cannabis Time. Yeah. You know, um,
you know, thank you for that history on those on
absolutely amazing, you know, and I also understand that We've
(36:57):
partnered with you guys and fair Child, so it's you know,
a revenant fair Child Cannabis Talking one on one. We
all partner to do the grid Iron Greats is gonna
be the very first celebrity golf uh classic that we're
doing in Arizona the week of the super Bowl in
the NFL's backyard. May they have some challenging let's let's
(37:20):
get some very big other ones out there. But you know, um,
and where are we holding that It's gonna be happening
at Anthem Golfing country Club in and from you know,
about twenty minutes away from the airport and uh in
the hub of everything that's happening. It's a big week
in Arizona. That it's a big, big weekow go on, Yeah,
you know what, but worth it? Yeah, but worth it. Yeah,
(37:40):
this this event is gonna be to be epic. So
you know. So so for those that are listening that
may want to get involved, you know, um, you know,
where where can they get involved? And also I believe
you can go to Cannabis Talk one on one clip
to cab you can find it from Cannabis Talk one
on one. But also you know, can you name off,
some of the golfers, the the NFL players are gonna
come out golf with us. Absolutely and maybe some of
(38:01):
the sponsors that have decided to team up with this
knowing that it's a cannabis you know, uh wellness event,
trying to you know, you know, raise awareness for athletes
and people in need. Yeah, that's that's been a beautiful
story because we're seeing uh, some of the traditional side
of the golf industry coming into play with with cannabis companies, right,
(38:22):
so that the marriage and the merger of that is
going to be uh, it's gonna be amazing to see
in Witness Live. So we have we have we have
Wilson Golf involved, we have Nike Golf involved, we have
Callaway involved. Uh. Those are some pretty premier brands, right
and organizations out there. They're gonna be out there that day.
(38:43):
We have athletes from the major from Major League Baseball,
we have athletes from the NHL, we have athletes from
National Football League Hall of famers from all. Right, you
go down that line, man, you look at guys like
Eric Dickerson is gonna out there. I think people know
who he is. Right, you know, you have God, you
(39:04):
do have. You have Jim McMahon, who's gonna be there
that day, out there and representing. Kyle Turley. Gotta having
Brittain out there that day, you know. So we have
all of our boys, you know. Then you have you
have guys you know who like Stephen Wright from the
Boston Red Sox is gonna be out there. Yeah, exactly
one himself to World Series, right, he's gonna be out
there representing. We have Jeremy Roenick from the NHL, right,
(39:27):
so they're another Hall of Famer. You know. We have
Goose Gossage. We have David Ross, the current manager right
now from Chicago Cubs, is coming out to play with us, right,
And David's told me he's bringing three active players with me.
He hasn't given me the names yet, but he says
he's bringing some of his boys with him. And that's
gonna be exciting. Right, So you're gonna have guys who
(39:48):
played years ago playing with guys who played yesterday and
playing with guys who played right now today, and that's
going to be it's gonna be a lot of fun
to see. Oh yeah, well listen, Derek, it's and fantastic
having you on the show. Is there anything that you
would like to say before we let you get on
that here? You know what, Yes, the collaboration between Fair
(40:10):
Chility Events, CANbus talk one on one and Revenant for this, Uh,
that is groundbreaking in and of itself. Right, But when
we get there, Yeah, we're coming in loud. We're coming
in loud. The message is going to be very very
loud and clear. We really want to talk to the NFL.
We want to have a chance to sit down, right,
We want to have conversations. We want to be able
(40:30):
to educate and talk about how this plant, cannabis is
helping people heal. It's helping people, uh, manage their pain
and get through their days. And we really need you
to stop testing. We really need you to stay testing,
let it go, stop finding these players, stop taking away
their livelihood, Stop suspending them for making a personal choice
(40:52):
for wellness. It's a personal choice. Why would we not
do that? So we want to talk about it. We're
not going away. We're gonna be next year super Boy
event and Las Vegas again, that's going to be the
Golf Classic too, really grades too. We're not going away. Well,
we hope to be a part of that one as well. Absolutely,
and I also want to make announcement really quickly. Um,
(41:13):
I'm super excited because there's a lot more to this
story with Jim, with Kyle yourself, there's a lot more
to the story, and there's a lot that happened just
this past year, and there's a lot that's been actually
happening since he that's in fourteen. Really, when this whole
thing within the opiate apidemic amongst the NFL players started
coming to light and meetings happened and promises were that
were made did not take place. We're broken, and I
(41:36):
just want to say I am so unbelievably excited that
this story is going to be coming to light and
it's going to be unfolded in the first issue of
Cannabistock Magazine. Guys, we are launching Cannabis Talk Magazine at
the Gridairn Grades. So Cannabis Talk Magazine, it's a signature series,
premier issue and it's going to be launched on February
tenth at the grid Iron Grades. And the only place
to read the story is going to be Cannabistock Magazine.
(41:59):
So if you don't have a physical issue, you can
you can pick up a physical issue on Cannabis Talk
one on one dot com and you can also look
out for that digital link on our website. But look
forward to that because if you want to know the
whole story, that's where you can find it. Was Talk Magazine.
So thank you Jessica so much for joining the show
as well. Thank you for having me. You got it, Derek,
thank you very much, thank you for having me. Well
there it is guys, it's Cannabis Talk one on one
(42:20):
and remember this if no one else loves you. Thank
you for listening to Cannabis Talk one on one on
the I Heart Radio app, Apple podcast, or wherever you
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Heard around the world under the Hut Radio Act. Marcas,
What did you get Your podcast? Its Parabas Talk one
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(00:43):
com to discover new possibilities. Hello, Welcome to Cannada Stock
one on one, the world number one source for everything cannabis.
My name is Broute alongsid me is Mr Joe Grande,
but he's not here today, so we have two fantastic
guests for you. But before you do that, thank you
for checking out the podcast. Make sure you check out
website at www dot Cannabis Talk one on one dot
com for all your new blogs and fun facts that
(01:05):
are going on the cannabis industry. Also, if you want
to give us a call, it'll be a fun time.
We'll listen to you. We'll maybe put you on air.
We have a fantastic group of individuals here today that
I'm excited to interview. I've got Jessica, Sir Ramo like
the Pepper, the Lovely Jessica Hi, and Derek Servant yea, sir,
(01:31):
thank you. Now I'm gonna jump into you. Derek. You know, um,
I know you have a lot of cannabis history. Right
now you're working with Revenant. I'm excited about that. Before
we talk about Revenant, I do want to hear some
of your history. Who are you from a wee little
boy up into a corporate monster and now working with
Revenue Brands? Well, you know what, First off, I want
to say thank you very much for having me. It
(01:51):
truly is an honor to be sitting here on the studio.
This is amazing. Thank you, absolutely amazing and smiling blowing. Actually,
um boy, that that journey is alone or I'm not
gonna borre you with all the details. I kind of
jumped through it. But uh, I was born and raised
right here in southern California by two parents who grew
up in the South, and uh, you know, my mom
and dad definitely wanted to make a better life for
themselves being minorities growing up in New Orleans and Louisiana
(02:14):
time was not an easy task, right, and they did
not want to raise the family there. They made the
decision to move to California and bless me and my
sister with a life that they never could have. And
I mean that's really what set the tone for me
growing up watching them, seeing them uh in many ways
excel and overachieve based upon their background, right, And that
(02:37):
showed me at an early age that it doesn't matter
where you come from, it matters where you're going. And
you have to have that internal fortitude to push and
push and really break out of the norms, break out
of the things that people are telling you you can't
and can't do. And you know, so anyone tells me
I can't do something, that's that's that's that's, that's all
(02:59):
that does for me to say, let's go right, so
born and race here man, and then uh, you know,
joined the Air Force. I was an Air Force guy
for than well, thank you very much, man. It was
it was it was for me very You know, when
you're when you're eighteen, those are your formative years. You
think you're grown, right, you think here, man, then you
find out quickly there's a lot to learn. I have
(03:21):
some growing up to do a real fast. Mom was
not here, So that really that that is still to
me into me. I believe qualities of my character that
I've I've tried to take on throughout the rest of
my life. And actually it's still in my own children, right,
and bring that to light to them that you know
what you need to be able to do what you
say and say what you do, honor your commitments, be
(03:45):
respectful to others. Right. But there's there's a brotherhood in
the military. I was a firefighter in the Air Force,
and there's a brotherhood that goes along with that. And
that that that really is I have your back, you know,
to today we may not be having the best day, right,
We may not like each other at this very moment,
because when you live with guys in the firehouse, there
(04:05):
are days when you're not loving each other. Yeah, just
like having fifteen brothers and position. Right. But at the
end of the day, man, when that bell rings, you
go and you put it all aside, and you walk
into danger, You run into burning buildings with the knowledge
and the comfort that people have your back. So let
(04:27):
me let me start a second on that and then continue.
But um, you know, tell us a story of you know,
you're going into a burning you know house, I give
us something about that, you know, I'd like to hear
a little deeper into that forthing, because first of all,
thank you for your services as a firefighters. I mean,
those are those are major, major accomplishments something I think
some you know, every boy's little dream is at first
to probably be a cob, then to be a firefighter,
(04:49):
maybe maybe an attorney or something, or a sports ball player. Uh,
you accomplished one of those, what you know, tell us
one of those you know, feel good stories are you know,
well there there really is one. So when I had
come back from overseas, I was overseas overseas for two years.
When I came back, I was stationed at George Air
Force Base up in Victorville, and I was the head
of rescue there. And at that point in time, Victorville
(05:12):
was really still small a sparia. Victorville, Apple Apple Valley
was just it was barely on the map on the radar.
So they didn't have their own fire stations. They had
fire stations, but they didn't have fully functioning fire stations.
So the Air Force partnered up and teamed up. That
was kind of our gift back to the communities that
we ran rescue in that area, and we were responsible
for everything from car crashes to uh fires taking place.
(05:35):
And there was a car accident on the Comb Pass
that we went into and it was a family and
so this wasn't a burning building, but it was a
dire situation where we were able to get to them, uh,
get them out of their vehicles, distract them from the vehicles,
and and honestly, if we hadn't been able to get
into that into that vehicle and get those kids out,
they wouldn't have made it because there was enough damage
(05:58):
internally that they were able to get them on hellicopters,
get him to the hospital and get them saved. But
I can't tell you one more. My favorite story is
actually it wasn't It wasn't an actual fire, was a
training fire. So my mom flies all the way to
England to see her a little boy, right, and she
comes out to the fire station on base. So my
my fire chiefly, Hey, it'll be really cool for your
(06:19):
mom to see what you do, right, So we do
a training fire. We have a burnhouse. So they put
all the wood pallets and everything in the burnhouse. She's
in the in the in the suburban with my chief
and they light it up and here we go, right,
So she sees my truck pulling up. She sees me
jumping out and fly. We pull open the door. Flames
(06:40):
bellow out underneath that. We go and we go into
do our rescue job. I come out and my mom
is They have my mom on the ground. She's hyperventilating.
She's hyperventiating. She saw her kid run into a burning building.
She knew was a fireman, but she didn't know I
was a fireman. My chief is like, oh, that was
a bad idea. That's on me. That's a bad idea.
(07:03):
So that was the first and last time that ever happened. Yeah, yeah,
But you know what's what's so cool about that is
she really did have an understanding. So for the rest
of the time, I'd get a phone call every day,
(07:24):
baby you okay, you're good, Okay, you get today exactly.
She needed to recap that, she needed to recap job.
You know what. So I do, though, if I can
also want to tip my hat to all the all
the people out there who are doing that right now,
the men and the women who are doing that daily
right now. You don't understand the sacrifice, the time away
from home, the commitment you have to make to your
(07:45):
to your craft is unbelievable. You know, always honestly thought
firemen were literally the coolest thing in the world. Like,
you're putting your life on the line on a daily
basis for other people. In my mind, I mean, you
should be getting paid a million dollars in your minimum
to be putting on your life on the line to
to risk it for others. It's like real life superheroes. Well,
(08:06):
that's awesome, Thank you, you're a superhero. You know, I'm
just I'm just a regular guy who's going about his
life in the best way he can, far more than
regular man. Now, continue on the journey and tell us
what's after that, so you know, coming out of that,
you know, honestly, I thought I was gonna be a
firefighter until I wasn't. Right, And I tell people all
the time, life doesn't always work out the way you
believe it will. You know, you can do all the
(08:28):
right things and still have obstacles, still have a hurdles
that they're gonna be placed in your way, and for me,
that's what builds your ultimate character. Right, how do you
how do you overcome that? Right? Broken dreams, right, things
that don't work out the way you intended or with
the way you wanted, you know. And it's really easy
to sit back and say, you know, it's everybody else's fault. Right,
(08:48):
the system was against me, people were against me, whatever
that might be. It's oh, yeah, because it's the easy way.
That's the easy way, right. Or do you say, no,
I'm not gonna let that happen, right, I've got now
I have to overcome this. And I certainly wasn't a
kid who could go home and complain. I can't look
my dad and the I who helped to integrate l
s U and had National Guard walk them into class
(09:09):
and look at him and say it's too hard. Yeah,
that was not gonna happen, ryems. But how do you
look at a person and I who's been through ten
times more yeah, and was successful, right, who had hardships
that you can't even fathom or imagine. True, And a
lot of us don't really understand. I think, you know,
(09:30):
how how nice we have it as we and you
know it's having team building meetings, right. Sure, we did
in the office today. And you know, when you sit there,
you think about everything you're doing, everything that's involved in you,
but you don't necessarily look at everybody else's roles. And
when you can see everybody else's roles or what they've
(09:51):
lived through or what they're going through, you know. And
I've told my son, like, you know, you don't know
how good you have it, you know, I said, there's
kids out there that are getting sexually molested. There's kids
out there that are getting injured and by their families
physically and mentally, emotionally, verbally, um And I said, and
it's just like you know, when you complain about such
(10:13):
a little thing, you know, the world knows that you
just don't know yet. But at one point you gotta know,
you have to know, you gotta get it, you know,
absolutely life, that's part of life and growing up. Right.
But what you just said though, right, we did have
a meeting here today. Now I had the pleasure of
sitting in on that and it was team building it
But those are all the things that you take with
(10:33):
you throughout. So the things I've seen and learned Right,
we're emulated in that room. Right, it does carry over
to corporate America. Right, the life lessons that you learned,
whether that be in sports, I was playing sports as child,
or being a firefire in the Air Force, or you know,
coming from a background in a family that has to
work through hardships and heartache. Right, it does translate if
(10:54):
you allow it to. If you have the open mind
to sit down and take those those lessons and reapply them. Right,
learn from the good and the bad and reapply it.
You're going to be successful. You're going to be successful.
And my kids know that today. I'm not the dad
who's gonna sit back and say, you tried. I don't.
I don't believe in participation trophies. I don't believe in
(11:14):
that there are winners and there's losers. Period. There can
only be one number one. Right, Second place maybe not
be terrible, but I'm sure you would have preferred first.
And it gives you something to strive for. Facts, you know,
you know, it really builds character. You know, did you
play sports? I did? I? Did you know? I was?
I was a pretty good high school athlete. My senior
(11:35):
year in high school, I was twenty second in the
state and scoring in basketball. I played football, I played baseball.
Uh and you know that's that's my story of my
my path to hear was. I thought I was gonna
be an athlete until I wasn't. You know, it was
to be a fireman, till I wasn't right. But well,
I was gonna say, is you know you went to college? Right?
So what college did you go to? Wait right after
(11:57):
we get back from this break, because Cannabis Talk one
on one, I will be right back with Cannabis Talk
one oh one. Welcome back to Cannabis Talk one oh one.
Turned the typical into something special. When it comes to
infuse products, the flavor you taste should be just as
(12:19):
enjoyable as the feeling you experience. Visit the website at
loran oils dot com. Welcome back to Cannabis Talk one
on one with Blue and Joe Grande and Mr Joe
Grande is not with us today. You have to take
the kids and do the family role. Thank you Joe
for doing that. Absolutely appreciate you so much and miss
you so so dearly. Joe. We do so Derek. Um.
(12:45):
You know, we we were just about to say what
college is right, you know, tell us a bunch of
college history. Absolutely, so again not a traditional path. I
love was in the Air Force. I got my social
screen and fire science while in the Air Force. Yeah, absolutely,
so I did that overseas. I'm going a taking classes
through the University of Maryland. You know what's funny is funny?
I was. I thought the answer was Arizona. But that's
(13:07):
where my daughter. Yeah, my my baby, my youngest is
at Arizona State right now. She's doing oh thank you. Yes,
she just wrapped up her first semester three point six
g p A. Yes, not too bad at that school, right,
So she's in semester number two and in crushing life
over there. So yeah, if you'll see me in rock
and s U gear, yeah, yeah. I support my kids.
(13:28):
So I want to wear something just after seeing you
where you'll have to get you have to get her
out of the pitch force, right, Yeah, that's yeah. You're so,
you're living, So you're growing up, you're living, You're you're
still a baby. Oh yeah, we're still a baby. In England, man,
I'm taking classes at the University of Maryland through their
their school. Uh. Come back from overseas. I took classes
(13:49):
at Long Beach State. I had gone to Orange Coast College,
so I have several colleges on my resume, including Hamburger University,
which is an accredited, accredited call a university. So McDonald yes, man,
you know, you know the fun fact and I think
we've discussed this is one of my first jobs was
McDonald's and then unbelievable our past. You know, I've had
(14:14):
an opportunity over the last several weeks, in the last
couple of months that really get to know Blue and
it's crazy how our backgrounds are so similar, right, So
it's there's so many ties. Man, that's a whole another show. Yeah, yeah,
really do that. It's crazy. Yeah. So anyways, Yeah, so
my college, you know, if you look at my college
transcripts or several schools on there, but I claimed Long
(14:35):
Beach Stated is the last one. That's that's where. Yeah.
So then where was your Where did you go from
Hamburg University? Where did that lead? Oh? Well, you know,
for about for about the next few years, I was
a regional manager for Hamburger for McDonald's excuse me you.
After graduating from Hamburger, you and then it just went
from there. I went from from there to Islands Restaurants
was regional for Islands. Left there, Uh went to work
(14:57):
for a company called Manpower. Now I say that's my
I think that was first big boy job. That was
my first real job out in the military. Not that
McDonald's wasn't a real job, but this was like salary
and bonus and all those things that you you strive for.
And I was there for five years, and within the
first two years I became a director of training and
development for the general managers across the Western United States.
(15:20):
I had two hundred officers across the Western United States
that I went out and and helped train and develop
those managers in the areas of sales and sales management
and leadership development, which was phenomenal. And then from there
just kind of kept going. Uh went to a little
tiny startup called Realtor dot com and helped get that
off the ground and going. It was very, very proud
(15:40):
of what we were able to do there. Uh left
there and UH staying software for a little while. And Uh,
I gotta tell you that for me, it was it
was the most soul as job I've ever had. Really. Yeah, no, no, no, no,
When software in general software in general. UH, it's a
(16:01):
very transactional business where you know, the look, the product
was fantastic, the product was great, UH, and the product
did help large corporations protect their software, protect their their
their uh, their their personal data, and integrative their data.
So it was needed. But it was transactional. You really
(16:23):
weren't worried about building a relationship with a person on
the other end of that line or the person that
you're saying across with your trying to get to the
deal right, working towards that deal, and when the deal
was done, you moved on. And that aspect for me
just didn't quite work. I love building relationships and I
love when someone calls me years later and talks to
(16:44):
me still because I from there just real quick, you know,
I went to I got into the golf industry and
the hospitality industry, and that's where I really fell in
love with hospitality because of the fact that you're you're
creating milestone moments in the world of events for people,
and these are moments that they're gonna take with them
for the rest of our lives. It could be their wedding,
(17:04):
it could be a Sweet six team, it could be
a corporate event of some sizeable magnitude. It could be
uh an event at the Rose Bowl, you know, for
for the National Championship Game, and you're doing two tailgates simultaneously,
side by side on two fairways, and you're just seeing
smiles and faces. And I still get letters from universities
that we represented at the Rose Bowl through American Golf
(17:28):
telling me it was the best best tailgate they ever had.
You know, it's so nice, you know. I when I
look at my core friends and and we think about like,
you know, I have some friends that I've known since
I was a kid man, and we've kept a great relationship,
you know. I mean we don't. We don't you know,
hang out every day, but but we have that Hey
(17:49):
what's up, Happy holidays. Hey let's get in line, Let's
go to a ballgame. You know. There there's those those things,
and you know, I see a lot of people that
don't have that, and I often wonder why because you know,
maybe because they they were um, didn't have the right friends,
or maybe that they weren't the right friends to their friends,
you know. And and you know, I love hearing you
(18:09):
because I've seen you in the last couple of weeks.
I've been, you know, fortunate to work with you on
the Gridirons Grads, the golf tournament to you know, we're
heading towards that direction. And you know, I've noticed that
people check on you, man. You know, I'm I'm watching
people call, they talk to you. You know that you
have friends, you have a core group of people. You know,
those things are are very not only they're hard to find,
(18:31):
because I think we have a group that just naturally
has that, but there's a lot of people that don't
have that. And it's just it's nice and refreshing to see, man,
and it's a pleasure. Well, thank you for that I got.
And I gotta tell you my time here at campus
talk one on one over the past several weeks, you know,
almost two months now, we've been ramping up for this
event together, and so I've had a lot of time
(18:52):
to immerse here, right And I you probably heard me
refer to this as my home away from home for
the last couple of months, and it is a home.
The environment that you guys have built here, the culture
that you have instilled here is family. It's family, man,
And this is what I'm talking about, right, It doesn't
feel like a job when you're going to your second home. Yeah.
(19:14):
So the people that you've you know, you've been, You've
been in my vehicle and you've heard me take these
phone calls, and these are people have worked with for
years and been a big part of my past. I've
always tried to create that environment wherever I've been, and
that's why I got out of the soul of software
game and got in hospitality, because you can create a
family environment. That was Lucky Strike. I didn't bring up
Lucky Strike. I need you because by far, that was
(19:34):
eight years of my life that I would put on
repeat over and over and over again. And I want
to interject there too, because the time. But when when
you first told me that you were at Lucky Strike
and you said the years that you were at I
started counting up and I'm like, wait a second, I
was there. I was the chick that was on the
bar promotions for Lucky Strike. For some of that, it's
(19:55):
just something like the punk rock shows, Yes you punk
rock bowling and yes, absolutely, And I'm like, I was
there at the one in Hollywood that was your year.
How much fun was that? That was incredible? And that
was the environment every day. That was the environment. Whether
you were in the corporate office down there in Sherman Oaks,
or you were at the Hollywood location, the Bellevue location,
wherever you went, that was the environment we created. And
(20:18):
that's you know, look culture, corporate environment. It's top down. Yeah,
it's top down. It's everywhere. It's top down. I can
walk into a building and really get a true feeling
of leadership after spending ten minutes with employees. But Lucky
Strike definitely had that vibe. Like the Lucky Strike like family,
(20:38):
I really was. They really operated like a family and
everyone was in a Thursday or something used to do
it on it was every week you'd see them just
and that that was because of the Fosters, Stephen Foster
and his wife Gillian. They created that environment. And if
you were going to be a leader in that in
that company, you need to emulate that environment. And and
(20:59):
I love it us back to some of the core
values we have here at Cannabis talk, because like caring, communication, absolutely,
and it's like they're very simple, you know. And but
but sometimes you know a lot of employers and I
say this, you know some some companies, right, You'll never
see the owner you work for that company, you'll never
even meet them. And and and that's that's okay. I
think in some situations when it's like, you know, a
(21:19):
restaurant that's a cookie cutter restaurant, there's thousands of McDonald's.
Of course you're not gonna see the owner of from
you know, there's that many stories. But they've implemented something
many many moons ago that allowed their legacy to stay
on because of the way that they delivered their processes
and their procedures and their standards. And and by doing that,
(21:41):
you know, it makes you great. And I know that
you're a great leader. So so tell us real quick,
you know what what do we have going on for um?
You know, what are you doing with revenue? About revenue?
What is revenue? So revenue is athlete activist cannabis brand
that was found in and started by culturally and Jim
mcmannon Evan written, wait a minute, the NFL, the NFL,
(22:02):
the NFL, I think they are friends of the show.
They love you guys. Rapp Revenue loves you guys, and
so do I. So I came across those boys at
last year's Super Bowl party, cigars with the Stars that
was hosted by Mike Dick because Rondroworski, I know this
first time I saw, y'all, I saw your big bus
parked out right out front, right making a splash, or
(22:24):
I bring in the cannabis game to the NFL, which
is is groundbreaking, right, absolutely groundbreaking and I'm winning. As
a guest, I went as a guest of Mike Lankford,
who's the CEO of the company, invited me to come
just check out this little thing that they had going on,
and I just stood back and watched and listen. I
really truly believe that if you're not if you don't
(22:44):
have the ability to be a sponge and absorb and
learn right, you're you're missing out on life. So I
just to back and watched and listen and observed. And
at the end of it, I was like, I need
to get involved. I need to be involved with this.
Uh you know it was it was really hearing Jim's
story here, Kyle's story. Yeah, spending just just a few
minutes with them, it was captivating. It was sad Now
(23:07):
with without getting I mean, obviously we can't speak somebody
else's story, but can you recap a little bit for
us about that story, because I think this is a
huge part of Revenant and a huge part of the
admission behind the grid Iron grades, and it's an incredible story.
It cannabis don't want We'll be right back after this day,
(23:31):
right stall, Well, we'll be right back with Cannabis Talk
one oh one. Welcome back to Cannabis Talk one oh one.
Advanced Nutrients has a complete growing system for cannabis that
(23:51):
optimizes all phases and cycles to bring your crops to
their true genetic potential. Discover more and Advanced Nutrients dot
Com welcome them back. I just like making It's a
contagious thing. Guys, listen, Jessica, tell you know, re revisit
your question again, you know about the story of Revenant,
(24:15):
the NFL players, and and please revisit that furthert So,
So we had an event. We had an event um
sometime last week and so and I had the pleasure
of sitting down with Kyle Turley and Jine McMahon, which
was absolutely thrilling. Um first of all because their legend
and second of all, their story as why they got
into the creative great. So, why why did we're throwing
(24:36):
this event in the first place, what the mission is,
how they came upon um, you know, starting Revenant, And
I was wondering if you wouldn't mind. I know that
sometimes some parts of the story are ours to tell,
but you're really tied in closely with them, and I
would love for you to try to reiterate that story
because it's brilliant, absolutely, And listen, I'm only going to
reiterate the parts that I know that they're very comfortable
(24:57):
having shared. You know, I am one who does say,
you know, certain people, it's a their story to tell.
But these boys are vocal about this, right. Uh. What
brought them to Revenue, what brought the brand out? Right
Revenue rising up from the dead, That's what it means,
Right will take your life back? Is because they had to.
They had to. They were forced into that. They both
of them had gone so far down a path of
(25:20):
painkillers and opioids and taking things to that were truly
only masking the pain that they had had from playing
the game. Even while they were playing right that they
were trying to find it just a different way of
going about It's something healthier, right, And I can't sit
here and speak to how cannabis is a healing agent.
(25:44):
I can't do that. I'm not the person articulate that.
But what I can say is I've watched them for
the past year and I know for sure that both
those boys, both Jim and Kyle, who who were taking
just a bucket load of pills daily just to it
through the day, now take none. Yeah, you know, they
take none, which is not an easy task because we
(26:06):
know it's some of the most addicting and quite frankly,
opioids are the number one killing of white males in
our in our country, absolutely, and so you know somebody
that is an athlete that truly actually needs it, probably
for the pain that they're in. They're running on these
these drugs for probably many years while they're in the NFL,
and then for them to come out of that and
(26:28):
then say that cannabis, if I'm not mistaken, was what
saved their lives. Absolutely, And like they believe that they're
they're living it. They are they are living it. They
don't only believe they are living it. And I've seen it.
H Kyle Turley, who couldn't even get out of bed
right now. You walk around there's days where you look
at Kylie like you could play them all right, you
(26:50):
can go suit up and play. It's it's unbelievable. That's
the transformation from coming from where they worked where they
are and utilizing, uh, utilizing cannabis right as that healing agent.
You're right, because I mean, at the end of the day,
we all know if you're taking a whip your ways
you for taking pain killers, it's not healing you. It's
masking the pain. It might get you back on the field, right,
(27:12):
it might get you back out to play, to to
support the brand, right, but it's not doing anything to
make you better. You know what what your your mices off?
So you're you're battery just died probably just um you know,
so so you know, one of the thoughts I have,
you know, is is you know do they have when
(27:35):
they exit the NFL. Is there any kind of uh
um you know, uh offering for them to go through
some sort of rehab or some sort of do they
offer that? Is it just goodbye? You know, hello, goodbye
and thank you well. I do believe that things have
(27:55):
gotten a little bit better, as far as I can't
speak to that in in regards to hey, I know
you've been taking pain killers for the past seven years, right,
I can't say that they're putting them through some type
of program to help them come down off of that.
I mean, look, there's documented stories out there Brett far
but to check himself in, right, he did that on
(28:16):
his own, huge, huge, right. I mean that's Brett five,
I mean, one of the best of all times. And
you're gonna sit there and and and not. I mean
there's no way that you you being on the sideline
of that and saying I don't recognize Brett has a
problem right now, right, No, Bret's got a serious problem.
Instead of them stopping and maybe they did, you know,
(28:37):
we don't know, we don't know. You know, I'm not
going for a for efer and say, you know, hopefully
they did, but you might think that, man, you know, um,
they didn't. You know, someone didn't didn't say hey you
gotta stop, you need help, you stop and you or
maybe hey you need help, but you're stopping and we're
getting you helping. Absolutely, we're locking your ass up, absolutely, man.
(28:57):
And you hope that it's not because you still need
to be on the product on the field. You hope
that's what's that's not that, right, But I you know,
what I'll not considering speculating by at the end of
the day. Uh. That's what resonated with me and brought
me here to this point to have the opportunity to
work with Kyle and Jim and help get their message
(29:19):
out there and help build their brand and and help
to do the things necessary uh for everyone to hear
this story and to understand what am for them. You
know they they you know these uh you know these
uh boys are I feel standing on the top of
the mountains screaming it out loud and proud. And I
(29:41):
think there's many professionals that um have have heard their
message that have changed their views on what it is
to have cannabis in their lives because you know, right now,
it's not on the menu for your for your you know,
uh doctors to prescribe and and it's I think it's unfortunate.
(30:04):
I think it should be on the menu, and it
shouldn't be your last choice. It should be your first choice. Absolutely,
it's it's it's me, it's a product, and at the
end of the day, at least making a choice, right,
It's okay to bring up up, well, you're not live, Yeah, no,
you're not like hold on, just pause, Okay, okay, going again,
(30:27):
so just pick right back up when he left off.
We'll edit that part up. So if I, if I
may visit for a second, the ability for players to
consume cannabis. So from why understanding it's not on the
board right now and others athletic um uh, the n
B A um, the the I believe, I believe even
(30:48):
maybe yeah, they can all they're they're not well, they're
not testing, not testing, right, So what is it that's
prohibiting the NFL from allowing cannabis consumption amongst players of
the NFL? Zero exactly right, And no, actually there's not zero.
It's called Big Pharma, that's really exactly. And the reason
it's Big Farm is because they are probably one of
(31:10):
the leading advertisers with the NFL and some of these
majors you know, and not all of them. And if
you notice some of these ones that have switched over
pretty quickly, um you know. Well, I have always got
you know, the most contact board of all things is football,
UFC things of that. Absolutely, I have a very funny
(31:31):
I'm not I don't know if it's coincidence. It might be,
it might not be, though, But I did a little
bit of research when I was writing an art the
article for the grid Iron Greats um article in Cannabistock magazine,
And one of the things that I found is that Bear,
one of the biggest pharmaceutical companies in the world, became
a a one of the major brand sponsors for the NFL.
In that's interesting, very interesting, would you explain to us
(31:54):
P ninety three years? So that is what the great
Aren't Greats charity is built on. It's it's there to
support all the players who played before. These are guys
who didn't have the support that your modern day players
have in the in the way of retirement pension, medical
benefits when they left the game. When they left the game,
(32:16):
they could have played five years or fifteen years. Some
of these boys were making three a month. That was
their entire pension. That doesn't include anything medical. But it's
great exposure. Oh my good, it's come on, right. But
the crazy, it's not even the crazy part, because you
do think because you love for your love of it
and your passion of it. Right, you mentioned firefighters don't
(32:37):
make a lot of money. You don't do it for
the money. You do it for the love of what
you're doing. Yet you can't pay your medical bills. That's different.
What what are you going to do now? So here
you have the NFL at the time still making billions
of dollars, but the players once they were gone. It
was like, and here's something else that I found really interesting,
and this is incredible to me. So I thought that
(32:58):
going into this, when I first started doing other search
that it was the pre ninety three Ears that weren't
getting the pension and the medical attention and all these things.
After doing a little bit more research and talking to
Kyle and Jim, Um found out that there are if
you haven't gone through four years and first game, you
don't get pension or medical or any kind of retirement.
You don't get a four one K you get nothing.
(33:20):
But then I and then even more interestingly, the average
player only stays with the NFL three and a half
years because they get injured. So if you get injured
within the first you know, at like the average player
in in three and a half years, which is normal,
you get injured within the first three and a half years,
you get no benefits, so you're out on leave because
(33:41):
you're you're hurt. But you don't get any any you know.
So at first I was thinking years, right, I was
thinking it was the pre ninety three years that were
really you know, um the main focus here. But not
much has changed. Yeah, yeah, it's changed for the guys
who made it make it to that fourth right and
change for them. But for the guys can make it
(34:02):
and be like, oh I got the boy. You make
sure I'm taking care of doubt if you want to
play easy and kind of stay bench as much as
possible and try to not so that you can. But
then who's to say they're going to renew your contract
and that's not in these boys DNA. Then you're trying
to make you're trying to become a star, and you first,
you first get a contract. You're trying to be a star.
(34:23):
You're gonna go your hardest. You're gonna try to put
on a show for the for the folks watching. Of course,
you're gonna play your hardest. You're not going to take
it easy so you get your benefits. You're working as
hard as you can to make it on the field.
That's it, right, Yeah, not speaking of Revenante, what what
product lines do you guys have? What what do they
have absolutely, So Revenant is uh, you know, we're we're
(34:44):
a flower based company, right, so they have everything from
flowers to pre rolls to uh we do have the
vape cards right. Uh, we have all the way through
and you know we have we like to say we
have we we do support the recreational side of cannabis.
But we are a wellness brand, right, so we have
a CBD line. We have the line that is really
for health and wellness, you know. So some of some
(35:06):
of our pre roles when we first launched, you know,
we had the Skywalker, the Skywalker O G and and
the x J thirteen mines and if you looked at
the THHC content, they weren't very high. And that was
done purposely, right. That was for Kyl and for Jim, Right,
the two guys who said I have to smoke during
the day in order to get through the day, right.
So they didn't want to get sunk into the sofa, right.
(35:29):
They wanted to be able to manage the pain, right
and functionally, so smoke enough to help with that. Right. So, yes,
we have our wellness side. And there's things coming down
the pipe here real soon. Uh, they're gonna there's gonna
be Revenue Mission, which is gonna be attached to some
really great veteran groups out there. Uh. And that's that's
(35:52):
that's coming up here in the very near future. So
you look out for some new things in the Mac nine,
which is gonna be a brand new everyone knows Jimmy
Mac right never Mchicogobar, So that's coming out. Yeah, and
we have the flying helmet Kyle Turley, you know, look
him up, look him up online on YouTube video. That
was I watched that live. Yes, I'll never forget that
(36:14):
these guys. Is that it's true, true story. As Derek's
talking about why they created lower doshc strings is that today.
Goldie asked me, hey, do you have a joint that's
more for the day, And I said, yes, I have
Revenant x J thirteen. There you go, is like, I'll
take it what I'm talking about. You don't want to
(36:34):
be so blitz, you want to just get exactly. I
like that. Yeah, and that's important. That was Mr Chris
Frankino right here live from Cannabis Time. Yeah. You know, um,
you know, thank you for that history on those on
absolutely amazing, you know, and I also understand that We've
(36:57):
partnered with you guys and fair Child, so it's you know,
a revenant fair Child Cannabis Talking one on one. We
all partner to do the grid Iron Greats is gonna
be the very first celebrity golf uh classic that we're
doing in Arizona the week of the super Bowl in
the NFL's backyard. May they have some challenging let's let's
(37:20):
get some very big other ones out there. But you know, um,
and where are we holding that It's gonna be happening
at Anthem Golfing country Club in and from you know,
about twenty minutes away from the airport and uh in
the hub of everything that's happening. It's a big week
in Arizona. That it's a big, big weekow go on, Yeah,
you know what, but worth it? Yeah, but worth it. Yeah,
(37:40):
this this event is gonna be to be epic. So
you know. So so for those that are listening that
may want to get involved, you know, um, you know,
where where can they get involved? And also I believe
you can go to Cannabis Talk one on one clip
to cab you can find it from Cannabis Talk one
on one. But also you know, can you name off,
some of the golfers, the the NFL players are gonna
come out golf with us. Absolutely and maybe some of
(38:01):
the sponsors that have decided to team up with this
knowing that it's a cannabis you know, uh wellness event,
trying to you know, you know, raise awareness for athletes
and people in need. Yeah, that's that's been a beautiful
story because we're seeing uh, some of the traditional side
of the golf industry coming into play with with cannabis companies, right,
(38:22):
so that the marriage and the merger of that is
going to be uh, it's gonna be amazing to see
in Witness Live. So we have we have we have
Wilson Golf involved, we have Nike Golf involved, we have
Callaway involved. Uh. Those are some pretty premier brands, right
and organizations out there. They're gonna be out there that day.
(38:43):
We have athletes from the major from Major League Baseball,
we have athletes from the NHL, we have athletes from
National Football League Hall of famers from all. Right, you
go down that line, man, you look at guys like
Eric Dickerson is gonna out there. I think people know
who he is. Right, you know, you have God, you
(39:04):
do have. You have Jim McMahon, who's gonna be there
that day, out there and representing. Kyle Turley. Gotta having
Brittain out there that day, you know. So we have
all of our boys, you know. Then you have you
have guys you know who like Stephen Wright from the
Boston Red Sox is gonna be out there. Yeah, exactly
one himself to World Series, right, he's gonna be out
there representing. We have Jeremy Roenick from the NHL, right,
(39:27):
so they're another Hall of Famer. You know. We have
Goose Gossage. We have David Ross, the current manager right
now from Chicago Cubs, is coming out to play with us, right,
And David's told me he's bringing three active players with me.
He hasn't given me the names yet, but he says
he's bringing some of his boys with him. And that's
gonna be exciting. Right, So you're gonna have guys who
(39:48):
played years ago playing with guys who played yesterday and
playing with guys who played right now today, and that's
going to be it's gonna be a lot of fun
to see. Oh yeah, well listen, Derek, it's and fantastic
having you on the show. Is there anything that you
would like to say before we let you get on
that here? You know what, Yes, the collaboration between Fair
(40:10):
Chility Events, CANbus talk one on one and Revenant for this, Uh,
that is groundbreaking in and of itself. Right, But when
we get there, Yeah, we're coming in loud. We're coming
in loud. The message is going to be very very
loud and clear. We really want to talk to the NFL.
We want to have a chance to sit down, right,
We want to have conversations. We want to be able
(40:30):
to educate and talk about how this plant, cannabis is
helping people heal. It's helping people, uh, manage their pain
and get through their days. And we really need you
to stop testing. We really need you to stay testing,
let it go, stop finding these players, stop taking away
their livelihood, Stop suspending them for making a personal choice
(40:52):
for wellness. It's a personal choice. Why would we not
do that? So we want to talk about it. We're
not going away. We're gonna be next year super Boy
event and Las Vegas again, that's going to be the
Golf Classic too, really grades too. We're not going away. Well,
we hope to be a part of that one as well. Absolutely,
and I also want to make announcement really quickly. Um,
(41:13):
I'm super excited because there's a lot more to this
story with Jim, with Kyle yourself, there's a lot more
to the story, and there's a lot that happened just
this past year, and there's a lot that's been actually
happening since he that's in fourteen. Really, when this whole
thing within the opiate apidemic amongst the NFL players started
coming to light and meetings happened and promises were that
were made did not take place. We're broken, and I
(41:36):
just want to say I am so unbelievably excited that
this story is going to be coming to light and
it's going to be unfolded in the first issue of
Cannabistock Magazine. Guys, we are launching Cannabis Talk Magazine at
the Gridairn Grades. So Cannabis Talk Magazine, it's a signature series,
premier issue and it's going to be launched on February
tenth at the grid Iron Grades. And the only place
to read the story is going to be Cannabistock Magazine.
(41:59):
So if you don't have a physical issue, you can
you can pick up a physical issue on Cannabis Talk
one on one dot com and you can also look
out for that digital link on our website. But look
forward to that because if you want to know the
whole story, that's where you can find it. Was Talk Magazine.
So thank you Jessica so much for joining the show
as well. Thank you for having me. You got it, Derek,
thank you very much, thank you for having me. Well
there it is guys, it's Cannabis Talk one on one
(42:20):
and remember this if no one else loves you. Thank
you for listening to Cannabis Talk one on one on
the I Heart Radio app, Apple podcast, or wherever you
get your podcasts.
Hosts And Creators
Joe Grande
Marc Wasserman
Craig Wasserman
Christopher Wright (Blue)
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