November 20, 2023 • 43 mins
Cadre™ is a social equity cannabis product & lifestyle brand that focuses on delivering high-quality products while creating jobs, as well as ownership opportunities for the black & brown communities affected by the war on drugs. Be sure to visit the website at www.thecadre.com or follow them on IG @jointhecadre to see their flower,
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Speaker 1 (00:00):
Welcome the Cannabis Talk one oh one featuring Blue with
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Speaker 2 (00:07):
Hello, welcome to Cannabis Talk one on one, the world's
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Speaker 3 (00:11):
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Speaker 2 (00:11):
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(00:39):
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and Big Hit the whole fam Nima create everybody over there, man,
great folks had a great time.
Speaker 3 (00:54):
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Speaker 5 (00:56):
When it comes to infuse products, the flavor you taste
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Today on the podcast, I can't wait to get into
this brother's head because this is cool Blue.
Speaker 4 (01:08):
We've got a bunch of stories.
Speaker 5 (01:10):
Here, not only what he is, who he is, where
he's from, and everything else, but that he successfully led
a lawsuit against the City of Los Angeles for a
mismanagement of social equity cannabis licensing process that went on.
Then he went on to co found the Social Equity
Owners and Workers Association. Salute First off, for that dumb
(01:32):
man that's right, here is a salute.
Speaker 4 (01:34):
You know what I'm saying, Like when I seen that.
Speaker 5 (01:36):
Besides this, we got Madison SHACKI the third the CEO
of Cadre.
Speaker 4 (01:41):
I mean, off the top, I don't know what Cadre means.
Speaker 5 (01:43):
What we're gonna find out soon, which is a social
equity cannabis product and lifestyle brand that focuses on delivering
high quality products while creating jobs as well as ownership
opportunities for the black and brown communities affected by the
War on drugs. They're putting the power back into the
hands of the people, you guys, for as we all know, though,
power is given and not taken. Be sure to check
(02:03):
out their website the Cadre dot com, t h E
c A d r e dot com or follow them
on ig at Join the Cadre j O I N
t h E c A d r E to peep
their super dank Flower and all their cartries in pre
roles that they got to offer without further ado. Give
it up for the CEO of Cadre Madison Shop News
(02:23):
the third.
Speaker 4 (02:24):
In the buildings.
Speaker 3 (02:26):
Thank you, thank you for having me.
Speaker 5 (02:27):
Thank you introduction, No, thank you, you earned that probably
many more so, Like off top, I mean I already
mentioned these things that you've done. I want to know
first off, the name of the shop, Cadre. What does
it mean?
Speaker 3 (02:39):
Yeah, Cadre.
Speaker 6 (02:40):
It has a few different meanings, but I took the
meaning from my research into previous.
Speaker 3 (02:45):
Revolutions that we can learn from.
Speaker 6 (02:48):
You know, I was studying Huey Newton and he was
talking about the term cadre and and how he was
learning the word cadre UH for people like Chake Rivera
and Jake Rivera talked about, you know, after the success
of the revolution, it's going to be the cadre that
take over and are responsible for creating the new world
(03:09):
that we live in, that that are responsible for teaching
everybody else the new UH political ideology and the way
of life. And I just believe that the way things
are going in society UH is broken down and corrupted,
and the cadre are the people that are going to
change things for the better and create a new world.
Speaker 5 (03:28):
So you're a deep brother him, he's a.
Speaker 3 (03:34):
I love that.
Speaker 4 (03:35):
That's dope.
Speaker 6 (03:36):
You know, created cadre UH shortly after winning the lawsuit
against the City of l a And that whole effort
wasn't just me myself, It was a group of us.
Speaker 2 (03:46):
It was the cadre Cares exactly exactly people who were
dedicated and talented at creating change.
Speaker 5 (03:54):
Talk about this lawsuit, as you just mentioned it, what happened?
How did you create it?
Speaker 4 (03:57):
Where were you about to get didn't?
Speaker 1 (04:00):
Yeah?
Speaker 3 (04:00):
How did you wait?
Speaker 6 (04:01):
In twenty nineteen, I learned about the Social Equity Program
and I learned that I qualified because I had been
arrested for selling weed when I was a teenager, and
so that arrest qualified me, and so I started pursuing
my retail storefront license in the city of la and
we all, myself, amongst over eight hundred other people applied
(04:22):
in this round of licensing, and unfortunately, the process wasn't
managed fairly or properly, and so a lot of people
who had put a lot into trying to redeem their
life through this program. You know, people who had been
victims of the War on drugs either been arrested or
(04:43):
grew up in communities that were disproportionately targeted for arrests
for marijuana, were now given an opportunity to now turn
that around and get licensed to operate in the commercial
point of this industry. But the process for that to
happened was corrupted, and so a lot of us applied.
Speaker 3 (05:03):
And when you say corrupted, how I think I remember?
I think, I mean I've heard of it, But like,
how was it corrupted that? Can? I can I jump
in right here for a second.
Speaker 2 (05:11):
I think what happened was is the portal opened up
like thirty seconds before, and there was a group of
individuals that knew about that portal, and so they were
able to jump in yeah and do is that correct?
Speaker 3 (05:23):
That's right.
Speaker 6 (05:24):
The portal was supposed to open at ten am on
September third, twenty nineteen, and it opened ten minutes early.
Speaker 3 (05:31):
Oh, ten minutes early, yeah, damn.
Speaker 6 (05:32):
And so hundreds of people were able to apply before
the official start time of the application. And so the
lawsuit what it was about, essentially, it was about proving
that the city did not conduct the process as the
law said it was supposed to be administered. And so
it was supposed to be a first come, first serve process,
(05:54):
and all of us were applying on a website and
it was supposed to start at ten am. Because it
started early, so the city put out a list of
what they said it was the first come, first serve
order of the people getting licenses, and there was only
one hundred licenses available. So eight hundred people apply and
(06:15):
only one hundred people are going to get We have
that video, okay, yeah, in the video. Our brothers in
law were yes, yes, when that video leak, you guys,
did we leaked that video?
Speaker 3 (06:27):
Yeah? Remember that? That's crazy man?
Speaker 5 (06:29):
Yeah, I remember that's so circle because now I remember
exactly what it was, but I didn't know it was.
That was the corruption from what we were talking about.
I didn't really leaked that the video that we knew about.
And we're dealing with another couple too, or was it
you and your l so did I meet you there?
Speaker 3 (06:42):
Okay, nobody, but the video that you all leaked.
Speaker 6 (06:46):
We recorded that video when we were submitting applications and
we were responsible with myself and in a team of
small team of us. Are we responsible for submitting over
twenty applications that day and mine was included in that
twenty application.
Speaker 3 (07:04):
We set it up.
Speaker 6 (07:05):
We set up a room where we had twenty MacBook
computers all hardwired to fiber optic internet connection.
Speaker 3 (07:12):
Because it was a competition.
Speaker 4 (07:13):
Sure, oh yeah, you want to get the fastest best,
let's go.
Speaker 3 (07:16):
Yeah.
Speaker 6 (07:16):
And so we also had the presence of mind to
screen record submitting all these applications. You know, I just
anticipated there was gonna be some type of hack or
something might go wrong when you have technology involved in
a process like this, So we recorded it.
Speaker 4 (07:31):
That's very smart, you, Madison, very smart you.
Speaker 3 (07:33):
Well, I'm glad I did.
Speaker 6 (07:36):
Glad I did because the city basically announced that you know,
the process went perfectly smooth. Everything was was great. This
is a model for how the rest of the country
could conduct cannabis licensing. And I knew that wasn't true.
And so we took those recordings and we shared them
with folks and it made its way to you all,
(07:56):
and you all publicized it. Yeah, and that helped us
get a lot of attention for what was going wrong.
Speaker 5 (08:02):
Wow, So how did you win the lawsuit? Did you
what happened? How did the outcome turn out?
Speaker 3 (08:06):
Yeah?
Speaker 6 (08:06):
So when we started the Social Equity Owners and Workers Association,
the catalyst of it really was to mobilize the folks
who were wronged in this process to be able to
fight back. So we started the organization and our recruiting
call to our members was joined this lawsuit against the
city if you were part of this unfair process. And
(08:29):
so initially a small group of five to seven of
us put up the money to retain the attorney. It
was seventy five hundred dollars for the initial retainer and
we split it up like five ways, and that's how
we got the process started. I had really analyzed these
videos and the list that the city had put out
(08:52):
talking about what order people had submitted in and I
discovered that the city wasn't being honest about the order
of the submissions, and I was able to cross reference
their list of time stamps with the.
Speaker 2 (09:06):
Video recordings of your timestamps, yes, and your completions yes,
and they were way off.
Speaker 3 (09:13):
Yes, they were. That's huge.
Speaker 6 (09:17):
And so essentially I figured out a legal theory that
we could pursue that the city wouldn't be able to deny,
and so we filed a rid of mandness, a rid
of mandate essentially asking a judge to determine whether the
city had followed the law when they administered this process.
(09:38):
And so I had singled out the point in the
law where it said that it had to be a
first come, first serve process, and when I showed that
their list wasn't the accurate list of who came first
in the process, then.
Speaker 3 (09:54):
That's where they were in trouble.
Speaker 6 (09:55):
Sure, so we got an expedited hearing or an injunction
on the program, and so two weeks from that order
you were supposed to have a corporate Well in.
Speaker 3 (10:08):
Between that time, the city council came to the table
to negotiate at our.
Speaker 6 (10:12):
Attorneys and ultimately settled the lawsuit by the City of
Green to create additional one hundred dispensory licenses for social equity.
Speaker 4 (10:22):
Damn, So you guys allowed that, So now there's two hundred.
Speaker 3 (10:25):
Yes, well and Ray job. And let me ask you this.
Speaker 2 (10:27):
I mean, there's a lot of people out there right
now that are looking that are still social equity.
Speaker 3 (10:33):
They should be you know, able to you know, get
a license under social equity. Do they still have an opportunity?
It's Cannabis talking to woman. When we come back.
Speaker 1 (10:42):
Follow the at one Christopher Wright followed Joe Grunde at
Joe Grunde fifty two. Subscribe to our weekly newsletter on
our website, Cannabis Talk one on one dot com.
Speaker 4 (11:02):
Welcome back.
Speaker 5 (11:08):
Elevated Global Supply the highest standard packaging. Elevated Global supplies
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Speaker 3 (11:19):
Yourself hooked up.
Speaker 5 (11:20):
Today we are sitting here with the man, the mid
the legend, mister Madison Shockley, the CEO of Cadre.
Speaker 4 (11:27):
I love this dude.
Speaker 5 (11:27):
The story so far Blue asked you on the way
out of the segment is there ways for now, these
social equity applicants that are still out there to still
get a shot the license actually.
Speaker 6 (11:37):
Say it is in Los Angeles, there's several hundred social
equity entrepreneurs that have granted opportunity to get a license,
and there's still potentially going to be.
Speaker 3 (11:48):
Another round of licensing for a social effort.
Speaker 6 (11:52):
So currently there's there's about two or three hundred licenses
that people are trying to stand up right now.
Speaker 3 (12:00):
They have to find properties, they got to find funding.
Speaker 6 (12:03):
To be able to get these business operating, and then
upcoming is another round of licensing probably for another one
hundred licenses.
Speaker 2 (12:11):
When is that It hasn't been announced yet, but they
are gonna come out and they're going to give another
hundred licenses out. Yes now today automatically grant you one
and grandfather you in not automatically.
Speaker 6 (12:22):
So when they created the additional one hundred licenses, they
decided to license the next one hundred people in line.
And you know, essentially that was you, guys, I was
in that next hundred. If you weren't located too close
to somebody else who came in line before you, then
you were selected because there's a buffer rule in Los
(12:46):
Angeles where you can't be within six hundred feet if
somebody So if somebody else in line before you was
within six hundred feet of your location, you would have
been knocked out.
Speaker 3 (12:54):
So thankfully I didn't get knocked out. Oh good.
Speaker 6 (12:58):
And I did get my license and just opened my
dispensary about three months ago.
Speaker 4 (13:03):
Oh congratulations. Where are you located at.
Speaker 6 (13:05):
It's in southeast La, off Avalon and sixty first.
Speaker 3 (13:10):
Oh nic. It's called Off the Charts powered by Cadre.
Fantastic dude, very proud.
Speaker 2 (13:15):
So now as you know, I know you know, as
a social equity advocant, you need to retain fifty one
percent of the company if I'm not mistaken. Now, so
how does that work? And how are your partners and
how's that looking for you?
Speaker 4 (13:28):
Yeah?
Speaker 6 (13:28):
You know, I started out early on. I've been an
entrepreneur for the last fifteen years.
Speaker 3 (13:34):
Of my career.
Speaker 6 (13:35):
Because I got arrested early in my life for seven lead.
It made it difficult to get corporate gigs. So I
figured out how to be an entrepreneur pretty early on.
And so I've had experience raising money for companies before this.
So what I did early on was raised the friends
and family rap and that allowed me to get started,
you know, hire CPAs and attorneys to learn the you know,
(13:59):
the ins and out road of cannabis operating. And then
from there after I applied for the license, I found partners.
Speaker 3 (14:09):
Actually before I applied for the.
Speaker 6 (14:10):
License, I found partners, but then I had to get
out of that contract in order to pursue the lawsuit.
And then after the lawsuit was successful, I found new
partners and off the charts fantastic.
Speaker 2 (14:25):
Now, if you don't mind me asking, and you could
just say passed, but what kind of friends and family
round did you raise?
Speaker 6 (14:31):
The initial one was fifty thousand dollars, Oh, fantastic, Yes,
and I sold. I think I sold like five percent
of my company gotcha at that point, So that was
just family and since then I've had to raise a
couple other rounds to keep it going. The process has
been over three years since that lawsuit, and since I
(14:52):
was notified I could get my license, then I had
to raise more capital. I probably raised another eight hundred
thousand after after getting a license, just to build a
store out and pay rent on the building until.
Speaker 3 (15:06):
We were able to open up. How long was that
process two and a half years.
Speaker 5 (15:09):
Wow, So you're paying two and a half years and
no income coming in on that bad And did.
Speaker 3 (15:14):
You have it built out at that time or you
just kind of waiting for the No.
Speaker 6 (15:17):
So I got the building a great location, but the
place needed to be pretty much completely REMODELEDE And so
that process building that store from the ground up and
getting it permitted and going through the city Building and
Safety department during COVID.
Speaker 3 (15:36):
Yeah, jeez, that was tough. So that's what took two
and a half years. Yeah, So is it worth it? Yes? Yeah, yeah,
you know that.
Speaker 6 (15:45):
I'm an owner now, I'm a owner of a multi
million dollar business.
Speaker 3 (15:49):
Yeah.
Speaker 6 (15:49):
I've been able to hire my friends, hire people from
the community where my business is located.
Speaker 2 (15:56):
Absolutely, that's fantastic man. And so is what your place
looks like now? I mean right now, you know, if
we walked in your store, what are we seeing?
Speaker 3 (16:04):
It's beautiful.
Speaker 6 (16:06):
I think it's one of the most beautiful stores, cannabis
stores in l a period. I think it's the nicest
retail store in south central Los Angeles, despite cannabis or anything.
Speaker 3 (16:19):
It's beautiful. We've got nice, beautiful epoxy floors. We've got.
Speaker 6 (16:25):
You know, somebody came in the store recently and said,
this looks like Louis Vaton store.
Speaker 3 (16:31):
Wow, that's a nice wood.
Speaker 6 (16:33):
And led lighting, and like the shelves are floating and
it's a really quality Yeah.
Speaker 2 (16:39):
And let me say this, you know, when you is
this what you envisioned? I mean, you know, because obviously
you didn't want to. You didn't want to go to
to sue the city. I mean, that wasn't your goal.
You didn't stand up to be like, oh, we're going
to sue the city. You know, I can't wait to
see who wants to go up against the giants.
Speaker 6 (16:56):
That was not fun because La is one of the
largest municipalities in the world world.
Speaker 3 (17:00):
Yeah, and many many people warned me not to do that,
you know.
Speaker 4 (17:06):
Because now you're on a big ship list. Yeah, like, oh,
you want to be on the l A list.
Speaker 6 (17:10):
Well, the one of the hardest parts was finding a
lawyer that would take it on, because we were still
in the city.
Speaker 3 (17:16):
Many of the best lawyers in LA wouldn't take it on.
Speaker 6 (17:19):
Shout out to Ricky Ivy his firm took on our
cause and represented us very well.
Speaker 5 (17:25):
And one for God's sakes, So what sells there at
your shop there, what's the big sellers.
Speaker 3 (17:30):
I know you got.
Speaker 4 (17:30):
Black Joy canvas, which is called black Joy pre Roll.
Speaker 6 (17:35):
We're proud to have one of the widest assortments of
products of any store. Like we've got almost every brand
you can imagine in our store, but Cadre our house
brand is selling.
Speaker 3 (17:47):
At the top.
Speaker 6 (17:48):
You know, people are really excited about the brand and
what it stands for and how we've built it.
Speaker 3 (17:54):
The people's weed, that's right.
Speaker 6 (17:56):
But then also once we launched the product and people
have tried it and they're loving it, they're really like, Okay,
this is this is my this is my brand that
I'm sticking with.
Speaker 2 (18:06):
Man, cadre La. We gotta you have to get one.
This is cadre La. Yeah, that's the one that's gonna
crash out. Yeah, we got Los Angeles on our apparel.
We also have an apparel line Nice that people are loving.
Speaker 3 (18:18):
We throw events.
Speaker 6 (18:19):
It's very much about being a part of culture, the community,
working with different artists that are blowing up right now.
Speaker 3 (18:26):
Uh so yeah, really are you are you? Are you
originally from.
Speaker 6 (18:29):
South Central I was born in South Central, oh Nice,
and so my first three years of life was in
South Central and then I moved to mid City.
Speaker 3 (18:38):
But yeah, born and raised in Los Angeles.
Speaker 5 (18:40):
Man, and that logo right there, that's see that looks
dope with the hat. Talk about this logo, what it means?
Speaker 4 (18:46):
It came up with it?
Speaker 6 (18:47):
Yeah, So our creative director Randy Morales. One of the
things about Cadre is I think we have the best team.
I put my team up against anybody, I'd say often.
Speaker 4 (18:58):
Uh.
Speaker 6 (18:59):
And Randy Morales as our creative director, he's a designer
who came up with this logo with the sea and
the star.
Speaker 3 (19:06):
He came up with this shirt.
Speaker 6 (19:08):
We've probably got like twenty different apparel skews that we
have for sale. We pop up at festivals and events,
and we also sell it on our website as you
can see at the Cadre dot com. So go get
this exclusive merge now before these items sell out. Once
these designs are sold, we're not making the same designs again.
(19:30):
And Randy, who goes by creative vice to me, is
a creative giant in this space. He's one of the
emerging designers and we're really proud to have.
Speaker 3 (19:41):
Them on our team and part of what we're doing
that's awesome man.
Speaker 2 (19:45):
You know, you know, one, Los Angeles is not an
easy place to build anything, you know what I'm saying.
Speaker 5 (19:52):
The hood like that too. I mean, let's just call
it what it is. You in south central, like, I mean,
you can do it in Zanta, Monica.
Speaker 3 (19:59):
Yeah.
Speaker 2 (20:00):
And and so you know, kudos to you for for
one is breaking in LA, you know, and taking the time,
like you said, two years to even get your doors open.
I mean, and then you know how much do you
spend trying to get those doors open?
Speaker 6 (20:13):
Probably over one point two million wow, over the past
for four and a half years or so, uh, since
I started pursuing this, Yeah, and in multiple tranches. You know,
there's many times where I was on the edge, running
out of money.
Speaker 3 (20:27):
And it could have been over. Yeah.
Speaker 6 (20:29):
You know, it's been incredibly hard, and it's taking a
lot of dedication. But I grew up here, I was
born and raised here. I'm second generation LA. You know,
my family's been deeply involved in building this city.
Speaker 4 (20:42):
Good.
Speaker 3 (20:42):
And so when the opportunity came to.
Speaker 6 (20:46):
Get license for a cannabis dispensary, and knowing that the
competition for that is really global, Yeah, this.
Speaker 3 (20:52):
Is a big literally global here in La Yeah, yeah, yeah.
Speaker 6 (20:56):
And so I didn't want to see that opportunity actually
when it comes to something that people that look like
me have suffered so much from cannabis, wrongful cannabis enforcement.
Speaker 3 (21:09):
Yeah, you know, and.
Speaker 6 (21:10):
How that's torn apart so many of our families, and
how that was something that was used strategically to just
hold our people back economically and socially.
Speaker 3 (21:19):
And for this to be now allowed.
Speaker 6 (21:23):
In our community, in our city, it was important for
me to grab equity in that and to grab market
share and not let that be taken like so many
other things that have been taken from.
Speaker 2 (21:33):
Now, what's the plan for you know, more stores? Are
you looking at, you know, coming out with more stores?
Do they offer you more opportunity once you've had a
social equity a store open or how does.
Speaker 3 (21:44):
That work if you want to know more.
Speaker 6 (21:46):
Yeah, So in Los Angeles, in social equity and in general,
you can have up to three licenses, so I can
I have the opportunity to apply in future rounds of licensing.
Speaker 3 (21:56):
But I've been able to expand my ownership.
Speaker 6 (22:00):
By being part of the off the Charts franchise and
helping that franchise expand other locations.
Speaker 5 (22:07):
H and so is that the locations if it's on
the website there too? Yes, yeah, because I see the
location if I'm not mistaken, fifteen different locations right, yes,
and you guys are all over the place. As matter
of fact, I was talking about this on the on
our meeting the other day and I was wondering, where
in the hell is winter Haven, California.
Speaker 6 (22:25):
Yeah, that's right on the border of Arizona and California.
But you got one of the last by Needles. I
haven't actually been there. I don't know it's right by Yuma.
I think, oh yeah, okay, yeah. Because I was looking
at this list, I'm like, okay, I know where that.
I know that where the winter Haven?
Speaker 1 (22:42):
Oh?
Speaker 4 (22:43):
Where is that at?
Speaker 6 (22:44):
Off the Charts has expanded very rapidly over the last
couple of years, and you know, I've been a part
of helping expand some of those locations. But really it
comes down to the operations of the brand. Off the Charts.
Off the Charts has a following of cannabis consumer that
are like real fans and real like family to the brand.
(23:05):
You know, Off the Charts really has the best operations.
And I noticed that about three years ago when I
first walked into the original Off the Charts location.
Speaker 3 (23:14):
In District, California, down in San Diego.
Speaker 6 (23:19):
A few years ago, when I was fighting that lawsuit,
I got addicted.
Speaker 3 (23:22):
From my apartment in LA and had to release my parents.
I was in San Diego and I need to define it.
Cannabis dispensable. And that's when I discovered Off the Charts
and fell in love with and that was my happy place.
Speaker 6 (23:35):
That was where I went for George when I was
in the most struggling times.
Speaker 4 (23:40):
You know, isn't that crazy though? To take of the struggle.
Speaker 5 (23:42):
It is so real, Like you lose the apartment, you
lose everything, works so hard for it, and then to
get it back.
Speaker 4 (23:48):
It's so great.
Speaker 5 (23:49):
When we come back right to take a break real quick,
I want to hear some anecdotal stories of why cannabis
does work so well for so many patients in South
Central What are the patients coming in for, What have
you seen how cannabis has really helped that community.
Speaker 4 (24:01):
It's Cannabis Talk one oh one. When we right back
after this break, you want to hear your name counted
out live on the show.
Speaker 3 (24:06):
Come on any time.
Speaker 4 (24:08):
One eight hundred four twenty nineteen eighty and leave on
the point mail.
Speaker 1 (24:12):
Make sure you like, follow and subscribe to Cannabis Talk
one o one. Now now back to the number one
cannabis show on the planet.
Speaker 3 (24:25):
You know what, kit.
Speaker 1 (24:28):
Now back to the number one cannabis show in the universe,
Cannabis Talk one oh one.
Speaker 5 (24:33):
I don't know if you ever found yourself caught out, folks,
and you a lawyer, I know a few of you
have blues. Use him a few times, and you know what,
He's really helped him out.
Speaker 4 (24:40):
And we've got the man for you.
Speaker 5 (24:41):
Call our attorney, mister Freddie Sage at the Fox Firm.
He has over twenty years of experience and has become
one of the best known criminal defense firms and cannabis
law attorneys in the state of California. From low level misdemeanors,
the high level felonies, and any matters related to cannabis
and anything else. You guys, The Fox Firm offers a
free initial consultation. Aren't just cofraated To check on them
(25:01):
and see how he's doing all legal matters.
Speaker 3 (25:03):
Hit them up three one zero.
Speaker 5 (25:05):
Eight seven seven five zero three three or check out
the website. The Foxfirm dot Com with two x's thh
fo x x fi RM. We're sitting here with our
new buddy right here, Madison Shockley the third, the CEO
of Cadre. What a story that's going on there when
we went to break though, you're out there in beautiful
(25:25):
south central Los Angeles.
Speaker 4 (25:27):
I mean, you see movies, folks.
Speaker 5 (25:30):
If you don't know what the vibe is there, watch
a flick and it's real, like a two dollars bill.
Speaker 4 (25:35):
I mean, you know, I mean, it ain't fake. The
things you see.
Speaker 5 (25:37):
In movies is kind of like what it is over there.
But what have you seen, Madison, As this medicine is
not only in an area like that, but how have
you seen it help people in these areas?
Speaker 6 (25:51):
I've seen people walk into my store and shed it
to you and just express to me how proud they
are that this facility is in their community.
Speaker 5 (26:01):
And you did it so nice the way you describe it.
You built a beautiful location for a location.
Speaker 3 (26:06):
That needs Yeah.
Speaker 6 (26:06):
Yeah, and you know the goal was to build something
beautiful but also like culturally appropriate. So we have a
lot of street art and graffiti and so it's like
really a mix of luxury and like the urban edge,
and so people have come in and talked about how
you know, this made them proud of their community to
have a place like this in it.
Speaker 3 (26:28):
You know, people come in for all sorts of stuff.
Speaker 6 (26:31):
You know, South La folks, a lot of real smokers,
a lot of people who smoke and have for and
been part of cannabis smoking weed smoking culture for decades
and really been a part of shaping what that is
and influencing what that is.
Speaker 7 (26:47):
You know.
Speaker 3 (26:48):
So you have real connoisseurs in our commission, but you
got real.
Speaker 4 (26:52):
People that are selling it down the street. I mean,
I mean you can buy it there.
Speaker 3 (26:55):
You can buy it from that's true.
Speaker 6 (26:57):
But the difference at our stores, our products are tests, Yeah, safer, safer,
there there consistent what you're getting.
Speaker 5 (27:05):
Yeah, come try this, Cadres is raised right.
Speaker 4 (27:09):
Yeah.
Speaker 2 (27:09):
Well, the thing is is, I think there's a there's
a lot of people that do want it to get
it from the store that that, like you said, cry
when they come in because they have a safe place
to get it, because not everybody maybe that was the
only place they could get it, but now they can
get it from a safe dispensary that's license that has
testing that's governed by the state and the city, and
(27:30):
it's just a better place for them. Do you feel
that the city is supporting you? And I know Connor,
you had a question.
Speaker 7 (27:38):
Yes, So what was the city's reaction to you bring
forward this lawsuit and pretty much you know, show them out,
calling them out and saying, like, you know, you cheated
the people who were you know, doing this right? So
can you tell me what.
Speaker 6 (27:52):
The reaction was to cover it up? Initially, you know,
And so then it became a situation of.
Speaker 3 (27:57):
Like they wanted to give you Laker tickets.
Speaker 6 (28:00):
They came up within the explanation why what they did
was was proper interesting and they called it normalization. They
had an exploit explan explanization explanation called normalization, and they said,
what we did was we let people in early, but
we normalized their times and so so yeah, and then
(28:25):
the mayor of the city called for an audit of
the process. And then the auditors frankly, uh were part
of the cover up and and made excuses for uh
this this process. So so then I really had to
disprove the normalization process. And so I then went back
(28:47):
to the data of their time stance versus my videos,
and it's I'm not going to try to explain it
here because it was a very clever explanation, and I
had to think long and hard, and I really think
God really just gave me the answers after a certain point, uh,
And I discovered, you know, their their normalization scheme and
(29:09):
how to disprove the accuracy of it, and that was
really instrumental in helping win the laws.
Speaker 7 (29:15):
So upon upon then you know, the whole thing getting
ruled in your favor. Was there an acknowledgment after the
fact of them saying absolutely yes?
Speaker 6 (29:26):
I would say after the lawsuits, the city was embarrassed nationally,
you know, and since then have made tremendous efforts to
reform the process and stand up a legitimate program. And
so after the lawsuit and the settlement, we continue lobbying
(29:46):
for a lot of changes to the to the laws,
and we've gotten a lot of things changed, like like
social equity ownership laws in particular. Initially when the program
was created, the laws that protected protected our equity ownership
was like two sentences, and we've had that reform to
where it's a page and a half long of all
(30:08):
the rules that protect our equity and ownership and control
of our businesses right. And so that took you know,
several months of lobbying and working with the city, but
you know that and a number of other changes and
reforms have come to the program since we won that lawsuits.
Speaker 3 (30:25):
So I would say it's been positive since then.
Speaker 5 (30:28):
Were they on your helmet though, like when you're building
out and are they checking you? I mean, granted, you
have to do it all right anyways, because you're building
a business, but it's a cannabis business, so you have
to go far and above.
Speaker 6 (30:38):
Yes, were they like, you know, it's such a big
city with so many different departments, and unfortunately the cannabis
department hasn't been supported by all the other departments in
the city in the ways that you would think.
Speaker 2 (30:52):
Yeah, they're not even feeling it. They're not even sure
if it's going to stay. They're like, yeah, whatever, you know, yeah,
you can see. So building in safety was a huge challenge.
Speaker 6 (31:02):
You know, I really had to ask for help from
the city and getting through that process, and they did,
you know, step up and provide some assistance in that process.
Speaker 3 (31:12):
You know.
Speaker 2 (31:13):
Sping said that social equity, you know, has to be
retained again fifty one percent to the social applicant that
ends up winning. How are they doing? I mean knowing
that there's you know, people out there that do have
criminal records quote unquote you know, because the thing is is,
I feel like you're very intelligent. I could tell you study,
(31:35):
you worked hard, you deserve to get what you got.
Are the rest of the applicants doing the same? Are
some of them falling apart? What are your thoughts? What
are you seeing out there in La?
Speaker 3 (31:44):
Yeah?
Speaker 6 (31:44):
You know, it's frankly has been a mixed back because
early on when social Equity started, the environment was very
like we were all pit against each other.
Speaker 3 (31:55):
Essentially, it was a lot of reed going on.
Speaker 6 (31:59):
It was a lot of outside interest trying to use
qualified equity equity people as straw men for their own
business to agree and so value out and yeah.
Speaker 4 (32:09):
And you're puppet.
Speaker 5 (32:10):
Basically, hey, yeah, that's capitalize on what happened to you
and let me buy in.
Speaker 6 (32:14):
And some people looked at it like, oh, I got
I got these big people back in me.
Speaker 3 (32:18):
I don't need to work with you guys in the community.
Speaker 6 (32:20):
I'm with this big group over here, this big group,
And it created a lot of division, and it warped
the whole purpose of social equity. And that was also
a reason I started the Social Equity Owners and Workers Association,
was to create an organization where applicants could go to
work together and figure out what our interests are, you know,
(32:43):
without other big corporations, you know, trying to tell us.
Speaker 2 (32:47):
What are without just a bunch of money come and talking.
Because money isn't always the answer. And I think a
lot of people get stuck on that, you know.
Speaker 4 (32:55):
They think it's the only solution.
Speaker 3 (32:57):
It's hard work, you know.
Speaker 2 (32:58):
You yeah, you couldn't be here clearly without working your
butt off. And and I know that because you know,
I've been involved in LA dispensaries.
Speaker 3 (33:08):
I said, I was there in all the meetings, you know, when.
Speaker 2 (33:13):
Donnie rest in Peace was out there using butt off,
trying to make sure that that the social equity got
their their their their rights heard. And you know I've
spoken those meetings, you know, prior to all these dispensaries.
And I remember going to l A and I I
remember the first thing one time, the guy's like, I
(33:35):
didn't even get a word.
Speaker 3 (33:36):
He's like, so, where are you from the city Council?
Speaker 2 (33:38):
I'm like, oh, I live in Orange County, but not
realizing that I'm from LA, you know, and he was like, well,
it doesn't matter what you're saying. And I'm like, whoa
hold up, you know, like it does matter what I say.
I got a voice here in Los Angeles. It's probably
bigger than yours, sir, you know, respectfully, you know, we're
having these conversations and and I remember in the beginning
everybody was just like slammed hammer, slam the hammer. And
(34:01):
then it was like, okay, loosen up. And then it
was like, hey, it's flooding in. There's people showing up.
I mean, we started to get together with I mean,
there was the h Latinos for cannabis. There was the
you know, the Donnie's team, you know, there, there was
just so many different people coming in and it started growing.
And then all of a sudden, you started getting you know,
uh some of the uh you know, real like attorneys
(34:23):
getting involved in health organizations getting involved, and they started
getting real serious for them, you know. And I remember
watching that process and then I remember hearing, you know,
straight quite frankly, the fucker that went down on the
and we had to think about it. Do we want
to push this, you know, because it's like putting a
target on us too, and we're like, we got to
put it out, and you know, we we decided to
(34:45):
put that out when we got because we got a tape.
Someone sent us a tape and said, look it was
a dude in her his girl wife girl wife. Yes,
and they were like, look, we've got them on video.
I mean, and we've got that, We've got the video
on tape.
Speaker 3 (34:59):
And I'm like, no way, yes, Brandon, yes, Brandon.
Speaker 2 (35:04):
Now, yeah, they came to us like, you guys are
the ones that got to break it for us to
the Green Paradise.
Speaker 3 (35:09):
They have a dispensary. Now. We love to see them again.
They got their life.
Speaker 4 (35:13):
Please connect us with them if you've got a contact
with them.
Speaker 3 (35:15):
Yeah, we'd love to have them.
Speaker 4 (35:16):
I would love to have them on that. I mean,
they help revolutionize that whole scenario.
Speaker 5 (35:21):
Yeah, I mean they went out on a limb going, oh,
we're gonna get caught or whatever.
Speaker 4 (35:24):
It's on us, let's go.
Speaker 3 (35:26):
Yeah. It takes a lot of courage and.
Speaker 6 (35:27):
Were you able to use that in court that Unfortunately
we didn't get to the point where we needed to use.
Speaker 3 (35:33):
That because they settled. That's right.
Speaker 5 (35:36):
Yeah, let me ask you, how does somebody get involved
in their Social Equity Owners and Workers Association.
Speaker 6 (35:43):
So I'm no longer a member of the Social Equity
Owners and Workers a.
Speaker 4 (35:49):
Social like I got my shop later, guys, I've since.
Speaker 6 (35:54):
I've since started another organization, the Cannabis Equity Policy COUNTS,
and we lobby in LA as well as Sacramento. We
have membership organizations. The Social Equity Owners and Workers Association
is one of our member organizations, as well as LB
tripleC and Long Beach, Uca and Sacramento. We've got several
(36:17):
organizations across the state and we've got individual members that
are social equity entrepreneurs that represent CEPC and we've been
able to do some remarkable things through that as well.
You know, last year we were instrumental in passing a
tax break at the state level, so social thank you,
(36:38):
thank you. So now Social equity dispensaries get a twenty
percent tax break on their state excise tax, which, if
you know anything about cannabis and the taxes, it's really oppressive.
Speaker 3 (36:52):
The taxes on cannabis sales.
Speaker 6 (36:55):
Sure for the profitability of our businesses, for the consumer.
It's a drag, you know, and so through this organization
we're instrumental in.
Speaker 3 (37:04):
Lowering that tax rate for equity dispensaries.
Speaker 5 (37:09):
That's great, man. We'll keep doing the Lord's work over there.
We like to do the high five that everybody that
comes into the show. Before we get to that, I
want to thank everybody around here that makes the show happen.
From a mirror to Adrian, alex Ci, Alex ay Mondo, Madison, Elbert,
Teddy the show Dog, Daniel O'Connor, ve Kinky Camp, Baxter Beach, Barcelar,
Ali Muffins, Sunday, Cassie Ruviy with the beautiful Rouvie Goldie
(37:35):
Brother Pitt's, Mark Carnes, Chris, Frank Keno, Jennifer, Erica and Elvis.
Thank you guys all for doing what you guys do
for us today. The CEO of Dedre is in the building.
You guys, it's so good to have you. Madison Dret Cadre.
Excuse me, I don't know what the hell was reason
he said.
Speaker 2 (37:50):
Padre, Yeah, San Diego, Padres, Madison, JACKI.
Speaker 5 (37:56):
The third is time to do the high five. Five
simple questions. I'd love to hear your answers. How old
are you the first time you smoked cannabis and where
did you get it from?
Speaker 6 (38:03):
I was fourteen and I got it from my cousin.
I think it was around Christmas. And you know, all
the cousins got together around Christmas, and my older cousins
were smoking weed at that time and I was coming
of age and they shared it with me.
Speaker 4 (38:18):
Nice.
Speaker 3 (38:19):
Question number two, What is your favorite way to use
or smoke cannabis? I smoked joints. Yeah, for many years
I smoked Swiss or sweets.
Speaker 4 (38:29):
Oh, I know those, well, old school guy, I like that.
Speaker 6 (38:33):
Now I changed to the paper planes. I like cones.
I just packed my cones and smoked joints.
Speaker 3 (38:40):
Nice.
Speaker 4 (38:41):
Nice and easy.
Speaker 5 (38:41):
Question number three of the high five craziest place you
ever used or smoked cannabis.
Speaker 6 (38:47):
Our previous headquarters, Cadre was blessed to have really awesome
headquarters in Hollywood on sunset and we had the highest
balcony in Hollywood, and we had several events over.
Speaker 3 (39:00):
The past year, literally the highest unforgettable.
Speaker 6 (39:03):
Yeah, yeah, just that experience looking over the city and
Hollywood signs right there in front of us, and all
all the people and friends that came through to our events.
Speaker 4 (39:14):
Nice, thanks for the invite. Never went to that high spot,
but whatever.
Speaker 3 (39:20):
Cool.
Speaker 2 (39:21):
Question number four of the five, what is your go
to munchie after you get high Cheetos you lick your fingers.
The girl in the last one said hot Cheetos too,
She said hot Cheetos and the Grand regular Cheetos. They're
going to discontinue those and they're going to change the
red on it because I guess the.
Speaker 3 (39:40):
Dye that's good. It'll probably be good for my health. Yeah, yeah, the.
Speaker 5 (39:44):
Change, if they're going to change, that's right. Red dyes
have to be bad in California.
Speaker 2 (39:48):
They said, They said that the dye has too much
something bad in it and that.
Speaker 4 (39:52):
My son's allergic to red dye.
Speaker 5 (39:53):
Yeah literally, well yeah, he doesn't eat those, but yeah,
it's just crazy to think there's a lot of people
that are allergic to the red die conor put it
on yourself there.
Speaker 7 (40:01):
But uh, carcinogenic I believe great. Yeah, yeah, like yellow
and red dye. I believe is getting the acts in
like twenty twenty seven.
Speaker 4 (40:12):
I don't know.
Speaker 7 (40:12):
It's taking him so long to get that past.
Speaker 4 (40:16):
So long to figure that out.
Speaker 3 (40:17):
I'll tell you what man. I was in Costco the
other day.
Speaker 2 (40:19):
They were trying to hand me some Cheetos, some hot cheets,
flaming hot cheetos right there in the thing, And I
was like, I just seen an article on the dude
saying these they're bad. Bro, you guys are doing this
to us right now. They're like, you guys were free
hot cheetos. I was like, what, dude, Like, you guys
are giving them?
Speaker 4 (40:32):
What's so funny?
Speaker 5 (40:32):
I got to give a shout out to my son's
teacher who randomly said, because we noticed my son would
break out after he was eating things, and the lady goes,
it might be the red Cheetos in the mixed bag
of cheetos.
Speaker 3 (40:44):
Wow, I'm never eating hot chet no.
Speaker 4 (40:47):
Cheese. Its excuse me, I mean to cheese.
Speaker 5 (40:50):
Its right, Because she was like a lot of kids
I've noticed in my time teaching had been of their children.
Speaker 4 (40:55):
We weren't hip on the red die like at all.
Speaker 5 (40:58):
My son's teacher was like, I've had a lot of
students that were allergic to red dye. Then we took
my son in and found out it was the fucking
red die.
Speaker 3 (41:06):
Some cheese its to thee My favorite too.
Speaker 4 (41:09):
Yeah, yeah, you know, you get the mix. That's what
it was where.
Speaker 3 (41:12):
They get you hooked on these chips.
Speaker 6 (41:13):
Yeah, it was elementary school when I got started eating
hot cheeto man.
Speaker 5 (41:19):
Oh yeah, it's just funny. They didn't have hot Cheetos
when I was in school. But you know what I mean,
I would have done it, old man stories. Question number
five of the High five, Madison, It's great to have
you here, great to meet you, great to hear your story. Dog,
You're great, dude. Man, I don't care what Connor was
saying about you. I think you're solid, you know what
I mean. Question number five of the High five.
Speaker 4 (41:37):
If you can smoke cannabis with anyone dead or alive,
who would it be and why?
Speaker 3 (41:44):
Jimmy Henschritt. Oh like that?
Speaker 4 (41:48):
Huh?
Speaker 3 (41:48):
I played guitar as a as a hobby.
Speaker 6 (41:50):
I was having his creativity and uh, just like he's
such an icon. I would love to smoke with him
and talk with him about his creative.
Speaker 4 (42:00):
Headband the head flip with them.
Speaker 3 (42:02):
You heard the headband flips.
Speaker 4 (42:03):
Let's go put them in there and let's really rock out.
Speaker 2 (42:06):
Listen, boy, is there anything else before we let you
get down out here? That you want to say about
the brand, the company, the product lines, anything.
Speaker 4 (42:13):
Yeah.
Speaker 6 (42:13):
So we're available in seven stores around LA right now,
we're actually getting ready to launch and all the off
the charts around the state. I would just say, go
buy the product and support us by cannabis that empowers you,
and that's what Cadre does and is about.
Speaker 3 (42:28):
So let's build this social equity supply chain.
Speaker 6 (42:31):
The stores that we initially launched them all social equity stores.
Speaker 3 (42:36):
Our manufacturer for our product is black owned Social Acuity
Business Nice.
Speaker 6 (42:40):
So from seed to sale, the entire supply chain, it's
Social Actuity.
Speaker 3 (42:45):
That's how we launched the product. So I'm really proud
of that.
Speaker 4 (42:49):
I'm proud of that too. That's dope.
Speaker 3 (42:50):
Yeah, that's really jpe Man.
Speaker 4 (42:52):
Good stuff.
Speaker 3 (42:53):
That's important. And visit our website, the Cadre dot com and.
Speaker 4 (42:56):
Go get some merchs. It's cool. Be a bare yeah man.
Were it is?
Speaker 2 (43:00):
Guys is Cannabis Talk one on one and remember this
if no one else loves you.
Speaker 1 (43:03):
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And make sure you like, follow, and subscribe to Cannabis
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Welcome the Cannabis Talk one oh one featuring Blue with
Joe Gronde, the world's number one source for everything cannabis.
Speaker 2 (00:07):
Hello, welcome to Cannabis Talk one on one, the world's
number one source for everything cannabis.
Speaker 3 (00:11):
My name's Blue.
Speaker 2 (00:11):
Alongside of me is the world famous Joe Grande, and
you are now tuned into the greatest cannabis show on
the planet.
Speaker 4 (00:16):
That's right, folks.
Speaker 5 (00:17):
Thank you for listening to our podcast all around the world.
To make sure you check out our website, Cannabis Talk
one on one dot com as you have so many
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Blue was at the number one Christopher Wright and you
could always catch me on the gram at Joe Grande
(00:39):
fifty two and my latest post Boy when we were
at that Grammy nominated Little O Booy Hit Boys little
spot right there in Hollywood. Shout out to hit Boy
and Big Hit the whole fam Nima create everybody over there, man,
great folks had a great time.
Speaker 3 (00:54):
Do you want to turn your typical into something special?
Speaker 5 (00:56):
When it comes to infuse products, the flavor you taste
should be just as enjoyable is the feeling you experience.
Make sure you check out the website Lorraineoils dot com.
Today on the podcast, I can't wait to get into
this brother's head because this is cool Blue.
Speaker 4 (01:08):
We've got a bunch of stories.
Speaker 5 (01:10):
Here, not only what he is, who he is, where
he's from, and everything else, but that he successfully led
a lawsuit against the City of Los Angeles for a
mismanagement of social equity cannabis licensing process that went on.
Then he went on to co found the Social Equity
Owners and Workers Association. Salute First off, for that dumb
(01:32):
man that's right, here is a salute.
Speaker 4 (01:34):
You know what I'm saying, Like when I seen that.
Speaker 5 (01:36):
Besides this, we got Madison SHACKI the third the CEO
of Cadre.
Speaker 4 (01:41):
I mean, off the top, I don't know what Cadre means.
Speaker 5 (01:43):
What we're gonna find out soon, which is a social
equity cannabis product and lifestyle brand that focuses on delivering
high quality products while creating jobs as well as ownership
opportunities for the black and brown communities affected by the
War on drugs. They're putting the power back into the
hands of the people, you guys, for as we all know, though,
power is given and not taken. Be sure to check
(02:03):
out their website the Cadre dot com, t h E
c A d r e dot com or follow them
on ig at Join the Cadre j O I N
t h E c A d r E to peep
their super dank Flower and all their cartries in pre
roles that they got to offer without further ado. Give
it up for the CEO of Cadre Madison Shop News
(02:23):
the third.
Speaker 4 (02:24):
In the buildings.
Speaker 3 (02:26):
Thank you, thank you for having me.
Speaker 5 (02:27):
Thank you introduction, No, thank you, you earned that probably
many more so, Like off top, I mean I already
mentioned these things that you've done. I want to know
first off, the name of the shop, Cadre. What does
it mean?
Speaker 3 (02:39):
Yeah, Cadre.
Speaker 6 (02:40):
It has a few different meanings, but I took the
meaning from my research into previous.
Speaker 3 (02:45):
Revolutions that we can learn from.
Speaker 6 (02:48):
You know, I was studying Huey Newton and he was
talking about the term cadre and and how he was
learning the word cadre UH for people like Chake Rivera
and Jake Rivera talked about, you know, after the success
of the revolution, it's going to be the cadre that
take over and are responsible for creating the new world
(03:09):
that we live in, that that are responsible for teaching
everybody else the new UH political ideology and the way
of life. And I just believe that the way things
are going in society UH is broken down and corrupted,
and the cadre are the people that are going to
change things for the better and create a new world.
Speaker 5 (03:28):
So you're a deep brother him, he's a.
Speaker 3 (03:34):
I love that.
Speaker 4 (03:35):
That's dope.
Speaker 6 (03:36):
You know, created cadre UH shortly after winning the lawsuit
against the City of l a And that whole effort
wasn't just me myself, It was a group of us.
Speaker 2 (03:46):
It was the cadre Cares exactly exactly people who were
dedicated and talented at creating change.
Speaker 5 (03:54):
Talk about this lawsuit, as you just mentioned it, what happened?
How did you create it?
Speaker 4 (03:57):
Where were you about to get didn't?
Speaker 1 (04:00):
Yeah?
Speaker 3 (04:00):
How did you wait?
Speaker 6 (04:01):
In twenty nineteen, I learned about the Social Equity Program
and I learned that I qualified because I had been
arrested for selling weed when I was a teenager, and
so that arrest qualified me, and so I started pursuing
my retail storefront license in the city of la and
we all, myself, amongst over eight hundred other people applied
(04:22):
in this round of licensing, and unfortunately, the process wasn't
managed fairly or properly, and so a lot of people
who had put a lot into trying to redeem their
life through this program. You know, people who had been
victims of the War on drugs either been arrested or
(04:43):
grew up in communities that were disproportionately targeted for arrests
for marijuana, were now given an opportunity to now turn
that around and get licensed to operate in the commercial
point of this industry. But the process for that to
happened was corrupted, and so a lot of us applied.
Speaker 3 (05:03):
And when you say corrupted, how I think I remember?
I think, I mean I've heard of it, But like,
how was it corrupted that? Can? I can I jump
in right here for a second.
Speaker 2 (05:11):
I think what happened was is the portal opened up
like thirty seconds before, and there was a group of
individuals that knew about that portal, and so they were
able to jump in yeah and do is that correct?
Speaker 3 (05:23):
That's right.
Speaker 6 (05:24):
The portal was supposed to open at ten am on
September third, twenty nineteen, and it opened ten minutes early.
Speaker 3 (05:31):
Oh, ten minutes early, yeah, damn.
Speaker 6 (05:32):
And so hundreds of people were able to apply before
the official start time of the application. And so the
lawsuit what it was about, essentially, it was about proving
that the city did not conduct the process as the
law said it was supposed to be administered. And so
it was supposed to be a first come, first serve process,
(05:54):
and all of us were applying on a website and
it was supposed to start at ten am. Because it
started early, so the city put out a list of
what they said it was the first come, first serve
order of the people getting licenses, and there was only
one hundred licenses available. So eight hundred people apply and
(06:15):
only one hundred people are going to get We have
that video, okay, yeah, in the video. Our brothers in
law were yes, yes, when that video leak, you guys,
did we leaked that video?
Speaker 3 (06:27):
Yeah? Remember that? That's crazy man?
Speaker 5 (06:29):
Yeah, I remember that's so circle because now I remember
exactly what it was, but I didn't know it was.
That was the corruption from what we were talking about.
I didn't really leaked that the video that we knew about.
And we're dealing with another couple too, or was it
you and your l so did I meet you there?
Speaker 3 (06:42):
Okay, nobody, but the video that you all leaked.
Speaker 6 (06:46):
We recorded that video when we were submitting applications and
we were responsible with myself and in a team of
small team of us. Are we responsible for submitting over
twenty applications that day and mine was included in that
twenty application.
Speaker 3 (07:04):
We set it up.
Speaker 6 (07:05):
We set up a room where we had twenty MacBook
computers all hardwired to fiber optic internet connection.
Speaker 3 (07:12):
Because it was a competition.
Speaker 4 (07:13):
Sure, oh yeah, you want to get the fastest best,
let's go.
Speaker 3 (07:16):
Yeah.
Speaker 6 (07:16):
And so we also had the presence of mind to
screen record submitting all these applications. You know, I just
anticipated there was gonna be some type of hack or
something might go wrong when you have technology involved in
a process like this, So we recorded it.
Speaker 4 (07:31):
That's very smart, you, Madison, very smart you.
Speaker 3 (07:33):
Well, I'm glad I did.
Speaker 6 (07:36):
Glad I did because the city basically announced that you know,
the process went perfectly smooth. Everything was was great. This
is a model for how the rest of the country
could conduct cannabis licensing. And I knew that wasn't true.
And so we took those recordings and we shared them
with folks and it made its way to you all,
(07:56):
and you all publicized it. Yeah, and that helped us
get a lot of attention for what was going wrong.
Speaker 5 (08:02):
Wow, So how did you win the lawsuit? Did you
what happened? How did the outcome turn out?
Speaker 3 (08:06):
Yeah?
Speaker 6 (08:06):
So when we started the Social Equity Owners and Workers Association,
the catalyst of it really was to mobilize the folks
who were wronged in this process to be able to
fight back. So we started the organization and our recruiting
call to our members was joined this lawsuit against the
city if you were part of this unfair process. And
(08:29):
so initially a small group of five to seven of
us put up the money to retain the attorney. It
was seventy five hundred dollars for the initial retainer and
we split it up like five ways, and that's how
we got the process started. I had really analyzed these
videos and the list that the city had put out
(08:52):
talking about what order people had submitted in and I
discovered that the city wasn't being honest about the order
of the submissions, and I was able to cross reference
their list of time stamps with the.
Speaker 2 (09:06):
Video recordings of your timestamps, yes, and your completions yes,
and they were way off.
Speaker 3 (09:13):
Yes, they were. That's huge.
Speaker 6 (09:17):
And so essentially I figured out a legal theory that
we could pursue that the city wouldn't be able to deny,
and so we filed a rid of mandness, a rid
of mandate essentially asking a judge to determine whether the
city had followed the law when they administered this process.
(09:38):
And so I had singled out the point in the
law where it said that it had to be a
first come, first serve process, and when I showed that
their list wasn't the accurate list of who came first
in the process, then.
Speaker 3 (09:54):
That's where they were in trouble.
Speaker 6 (09:55):
Sure, so we got an expedited hearing or an injunction
on the program, and so two weeks from that order
you were supposed to have a corporate Well in.
Speaker 3 (10:08):
Between that time, the city council came to the table
to negotiate at our.
Speaker 6 (10:12):
Attorneys and ultimately settled the lawsuit by the City of
Green to create additional one hundred dispensory licenses for social equity.
Speaker 4 (10:22):
Damn, So you guys allowed that, So now there's two hundred.
Speaker 3 (10:25):
Yes, well and Ray job. And let me ask you this.
Speaker 2 (10:27):
I mean, there's a lot of people out there right
now that are looking that are still social equity.
Speaker 3 (10:33):
They should be you know, able to you know, get
a license under social equity. Do they still have an opportunity?
It's Cannabis talking to woman. When we come back.
Speaker 1 (10:42):
Follow the at one Christopher Wright followed Joe Grunde at
Joe Grunde fifty two. Subscribe to our weekly newsletter on
our website, Cannabis Talk one on one dot com.
Speaker 4 (11:02):
Welcome back.
Speaker 5 (11:08):
Elevated Global Supply the highest standard packaging. Elevated Global supplies
your preferred packaging partners you guys from design to delivery.
Check out their website eg spkg dot com and get.
Speaker 3 (11:19):
Yourself hooked up.
Speaker 5 (11:20):
Today we are sitting here with the man, the mid
the legend, mister Madison Shockley, the CEO of Cadre.
Speaker 4 (11:27):
I love this dude.
Speaker 5 (11:27):
The story so far Blue asked you on the way
out of the segment is there ways for now, these
social equity applicants that are still out there to still
get a shot the license actually.
Speaker 6 (11:37):
Say it is in Los Angeles, there's several hundred social
equity entrepreneurs that have granted opportunity to get a license,
and there's still potentially going to be.
Speaker 3 (11:48):
Another round of licensing for a social effort.
Speaker 6 (11:52):
So currently there's there's about two or three hundred licenses
that people are trying to stand up right now.
Speaker 3 (12:00):
They have to find properties, they got to find funding.
Speaker 6 (12:03):
To be able to get these business operating, and then
upcoming is another round of licensing probably for another one
hundred licenses.
Speaker 2 (12:11):
When is that It hasn't been announced yet, but they
are gonna come out and they're going to give another
hundred licenses out. Yes now today automatically grant you one
and grandfather you in not automatically.
Speaker 6 (12:22):
So when they created the additional one hundred licenses, they
decided to license the next one hundred people in line.
And you know, essentially that was you, guys, I was
in that next hundred. If you weren't located too close
to somebody else who came in line before you, then
you were selected because there's a buffer rule in Los
(12:46):
Angeles where you can't be within six hundred feet if
somebody So if somebody else in line before you was
within six hundred feet of your location, you would have
been knocked out.
Speaker 3 (12:54):
So thankfully I didn't get knocked out. Oh good.
Speaker 6 (12:58):
And I did get my license and just opened my
dispensary about three months ago.
Speaker 4 (13:03):
Oh congratulations. Where are you located at.
Speaker 6 (13:05):
It's in southeast La, off Avalon and sixty first.
Speaker 3 (13:10):
Oh nic. It's called Off the Charts powered by Cadre.
Fantastic dude, very proud.
Speaker 2 (13:15):
So now as you know, I know you know, as
a social equity advocant, you need to retain fifty one
percent of the company if I'm not mistaken. Now, so
how does that work? And how are your partners and
how's that looking for you?
Speaker 4 (13:28):
Yeah?
Speaker 6 (13:28):
You know, I started out early on. I've been an
entrepreneur for the last fifteen years.
Speaker 3 (13:34):
Of my career.
Speaker 6 (13:35):
Because I got arrested early in my life for seven lead.
It made it difficult to get corporate gigs. So I
figured out how to be an entrepreneur pretty early on.
And so I've had experience raising money for companies before this.
So what I did early on was raised the friends
and family rap and that allowed me to get started,
you know, hire CPAs and attorneys to learn the you know,
(13:59):
the ins and out road of cannabis operating. And then
from there after I applied for the license, I found partners.
Speaker 3 (14:09):
Actually before I applied for the.
Speaker 6 (14:10):
License, I found partners, but then I had to get
out of that contract in order to pursue the lawsuit.
And then after the lawsuit was successful, I found new
partners and off the charts fantastic.
Speaker 2 (14:25):
Now, if you don't mind me asking, and you could
just say passed, but what kind of friends and family
round did you raise?
Speaker 6 (14:31):
The initial one was fifty thousand dollars, Oh, fantastic, Yes,
and I sold. I think I sold like five percent
of my company gotcha at that point, So that was
just family and since then I've had to raise a
couple other rounds to keep it going. The process has
been over three years since that lawsuit, and since I
(14:52):
was notified I could get my license, then I had
to raise more capital. I probably raised another eight hundred
thousand after after getting a license, just to build a
store out and pay rent on the building until.
Speaker 3 (15:06):
We were able to open up. How long was that
process two and a half years.
Speaker 5 (15:09):
Wow, So you're paying two and a half years and
no income coming in on that bad And did.
Speaker 3 (15:14):
You have it built out at that time or you
just kind of waiting for the No.
Speaker 6 (15:17):
So I got the building a great location, but the
place needed to be pretty much completely REMODELEDE And so
that process building that store from the ground up and
getting it permitted and going through the city Building and
Safety department during COVID.
Speaker 3 (15:36):
Yeah, jeez, that was tough. So that's what took two
and a half years. Yeah, So is it worth it? Yes? Yeah, yeah,
you know that.
Speaker 6 (15:45):
I'm an owner now, I'm a owner of a multi
million dollar business.
Speaker 3 (15:49):
Yeah.
Speaker 6 (15:49):
I've been able to hire my friends, hire people from
the community where my business is located.
Speaker 2 (15:56):
Absolutely, that's fantastic man. And so is what your place
looks like now? I mean right now, you know, if
we walked in your store, what are we seeing?
Speaker 3 (16:04):
It's beautiful.
Speaker 6 (16:06):
I think it's one of the most beautiful stores, cannabis
stores in l a period. I think it's the nicest
retail store in south central Los Angeles, despite cannabis or anything.
Speaker 3 (16:19):
It's beautiful. We've got nice, beautiful epoxy floors. We've got.
Speaker 6 (16:25):
You know, somebody came in the store recently and said,
this looks like Louis Vaton store.
Speaker 3 (16:31):
Wow, that's a nice wood.
Speaker 6 (16:33):
And led lighting, and like the shelves are floating and
it's a really quality Yeah.
Speaker 2 (16:39):
And let me say this, you know, when you is
this what you envisioned? I mean, you know, because obviously
you didn't want to. You didn't want to go to
to sue the city. I mean, that wasn't your goal.
You didn't stand up to be like, oh, we're going
to sue the city. You know, I can't wait to
see who wants to go up against the giants.
Speaker 6 (16:56):
That was not fun because La is one of the
largest municipalities in the world world.
Speaker 3 (17:00):
Yeah, and many many people warned me not to do that,
you know.
Speaker 4 (17:06):
Because now you're on a big ship list. Yeah, like, oh,
you want to be on the l A list.
Speaker 6 (17:10):
Well, the one of the hardest parts was finding a
lawyer that would take it on, because we were still
in the city.
Speaker 3 (17:16):
Many of the best lawyers in LA wouldn't take it on.
Speaker 6 (17:19):
Shout out to Ricky Ivy his firm took on our
cause and represented us very well.
Speaker 5 (17:25):
And one for God's sakes, So what sells there at
your shop there, what's the big sellers.
Speaker 3 (17:30):
I know you got.
Speaker 4 (17:30):
Black Joy canvas, which is called black Joy pre Roll.
Speaker 6 (17:35):
We're proud to have one of the widest assortments of
products of any store. Like we've got almost every brand
you can imagine in our store, but Cadre our house
brand is selling.
Speaker 3 (17:47):
At the top.
Speaker 6 (17:48):
You know, people are really excited about the brand and
what it stands for and how we've built it.
Speaker 3 (17:54):
The people's weed, that's right.
Speaker 6 (17:56):
But then also once we launched the product and people
have tried it and they're loving it, they're really like, Okay,
this is this is my this is my brand that
I'm sticking with.
Speaker 2 (18:06):
Man, cadre La. We gotta you have to get one.
This is cadre La. Yeah, that's the one that's gonna
crash out. Yeah, we got Los Angeles on our apparel.
We also have an apparel line Nice that people are loving.
Speaker 3 (18:18):
We throw events.
Speaker 6 (18:19):
It's very much about being a part of culture, the community,
working with different artists that are blowing up right now.
Speaker 3 (18:26):
Uh so yeah, really are you are you? Are you
originally from.
Speaker 6 (18:29):
South Central I was born in South Central, oh Nice,
and so my first three years of life was in
South Central and then I moved to mid City.
Speaker 3 (18:38):
But yeah, born and raised in Los Angeles.
Speaker 5 (18:40):
Man, and that logo right there, that's see that looks
dope with the hat. Talk about this logo, what it means?
Speaker 4 (18:46):
It came up with it?
Speaker 6 (18:47):
Yeah, So our creative director Randy Morales. One of the
things about Cadre is I think we have the best team.
I put my team up against anybody, I'd say often.
Speaker 4 (18:58):
Uh.
Speaker 6 (18:59):
And Randy Morales as our creative director, he's a designer
who came up with this logo with the sea and
the star.
Speaker 3 (19:06):
He came up with this shirt.
Speaker 6 (19:08):
We've probably got like twenty different apparel skews that we
have for sale. We pop up at festivals and events,
and we also sell it on our website as you
can see at the Cadre dot com. So go get
this exclusive merge now before these items sell out. Once
these designs are sold, we're not making the same designs again.
(19:30):
And Randy, who goes by creative vice to me, is
a creative giant in this space. He's one of the
emerging designers and we're really proud to have.
Speaker 3 (19:41):
Them on our team and part of what we're doing
that's awesome man.
Speaker 2 (19:45):
You know, you know, one, Los Angeles is not an
easy place to build anything, you know what I'm saying.
Speaker 5 (19:52):
The hood like that too. I mean, let's just call
it what it is. You in south central, like, I mean,
you can do it in Zanta, Monica.
Speaker 3 (19:59):
Yeah.
Speaker 2 (20:00):
And and so you know, kudos to you for for
one is breaking in LA, you know, and taking the time,
like you said, two years to even get your doors open.
I mean, and then you know how much do you
spend trying to get those doors open?
Speaker 6 (20:13):
Probably over one point two million wow, over the past
for four and a half years or so, uh, since
I started pursuing this, Yeah, and in multiple tranches. You know,
there's many times where I was on the edge, running
out of money.
Speaker 3 (20:27):
And it could have been over. Yeah.
Speaker 6 (20:29):
You know, it's been incredibly hard, and it's taking a
lot of dedication. But I grew up here, I was
born and raised here. I'm second generation LA. You know,
my family's been deeply involved in building this city.
Speaker 4 (20:42):
Good.
Speaker 3 (20:42):
And so when the opportunity came to.
Speaker 6 (20:46):
Get license for a cannabis dispensary, and knowing that the
competition for that is really global, Yeah, this.
Speaker 3 (20:52):
Is a big literally global here in La Yeah, yeah, yeah.
Speaker 6 (20:56):
And so I didn't want to see that opportunity actually
when it comes to something that people that look like
me have suffered so much from cannabis, wrongful cannabis enforcement.
Speaker 3 (21:09):
Yeah, you know, and.
Speaker 6 (21:10):
How that's torn apart so many of our families, and
how that was something that was used strategically to just
hold our people back economically and socially.
Speaker 3 (21:19):
And for this to be now allowed.
Speaker 6 (21:23):
In our community, in our city, it was important for
me to grab equity in that and to grab market
share and not let that be taken like so many
other things that have been taken from.
Speaker 2 (21:33):
Now, what's the plan for you know, more stores? Are
you looking at, you know, coming out with more stores?
Do they offer you more opportunity once you've had a
social equity a store open or how does.
Speaker 3 (21:44):
That work if you want to know more.
Speaker 6 (21:46):
Yeah, So in Los Angeles, in social equity and in general,
you can have up to three licenses, so I can
I have the opportunity to apply in future rounds of licensing.
Speaker 3 (21:56):
But I've been able to expand my ownership.
Speaker 6 (22:00):
By being part of the off the Charts franchise and
helping that franchise expand other locations.
Speaker 5 (22:07):
H and so is that the locations if it's on
the website there too? Yes, yeah, because I see the
location if I'm not mistaken, fifteen different locations right, yes,
and you guys are all over the place. As matter
of fact, I was talking about this on the on
our meeting the other day and I was wondering, where
in the hell is winter Haven, California.
Speaker 6 (22:25):
Yeah, that's right on the border of Arizona and California.
But you got one of the last by Needles. I
haven't actually been there. I don't know it's right by Yuma.
I think, oh yeah, okay, yeah. Because I was looking
at this list, I'm like, okay, I know where that.
I know that where the winter Haven?
Speaker 1 (22:42):
Oh?
Speaker 4 (22:43):
Where is that at?
Speaker 6 (22:44):
Off the Charts has expanded very rapidly over the last
couple of years, and you know, I've been a part
of helping expand some of those locations. But really it
comes down to the operations of the brand. Off the Charts.
Off the Charts has a following of cannabis consumer that
are like real fans and real like family to the brand.
(23:05):
You know, Off the Charts really has the best operations.
And I noticed that about three years ago when I
first walked into the original Off the Charts location.
Speaker 3 (23:14):
In District, California, down in San Diego.
Speaker 6 (23:19):
A few years ago, when I was fighting that lawsuit,
I got addicted.
Speaker 3 (23:22):
From my apartment in LA and had to release my parents.
I was in San Diego and I need to define it.
Cannabis dispensable. And that's when I discovered Off the Charts
and fell in love with and that was my happy place.
Speaker 6 (23:35):
That was where I went for George when I was
in the most struggling times.
Speaker 4 (23:40):
You know, isn't that crazy though? To take of the struggle.
Speaker 5 (23:42):
It is so real, Like you lose the apartment, you
lose everything, works so hard for it, and then to
get it back.
Speaker 4 (23:48):
It's so great.
Speaker 5 (23:49):
When we come back right to take a break real quick,
I want to hear some anecdotal stories of why cannabis
does work so well for so many patients in South
Central What are the patients coming in for, What have
you seen how cannabis has really helped that community.
Speaker 4 (24:01):
It's Cannabis Talk one oh one. When we right back
after this break, you want to hear your name counted
out live on the show.
Speaker 3 (24:06):
Come on any time.
Speaker 4 (24:08):
One eight hundred four twenty nineteen eighty and leave on
the point mail.
Speaker 1 (24:12):
Make sure you like, follow and subscribe to Cannabis Talk
one o one. Now now back to the number one
cannabis show on the planet.
Speaker 3 (24:25):
You know what, kit.
Speaker 1 (24:28):
Now back to the number one cannabis show in the universe,
Cannabis Talk one oh one.
Speaker 5 (24:33):
I don't know if you ever found yourself caught out, folks,
and you a lawyer, I know a few of you
have blues. Use him a few times, and you know what,
He's really helped him out.
Speaker 4 (24:40):
And we've got the man for you.
Speaker 5 (24:41):
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He has over twenty years of experience and has become
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Eight seven seven five zero three three or check out
the website. The Foxfirm dot Com with two x's thh
fo x x fi RM. We're sitting here with our
new buddy right here, Madison Shockley the third, the CEO
of Cadre. What a story that's going on there when
we went to break though, you're out there in beautiful
(25:25):
south central Los Angeles.
Speaker 4 (25:27):
I mean, you see movies, folks.
Speaker 5 (25:30):
If you don't know what the vibe is there, watch
a flick and it's real, like a two dollars bill.
Speaker 4 (25:35):
I mean, you know, I mean, it ain't fake. The
things you see.
Speaker 5 (25:37):
In movies is kind of like what it is over there.
But what have you seen, Madison, As this medicine is
not only in an area like that, but how have
you seen it help people in these areas?
Speaker 6 (25:51):
I've seen people walk into my store and shed it
to you and just express to me how proud they
are that this facility is in their community.
Speaker 5 (26:01):
And you did it so nice the way you describe it.
You built a beautiful location for a location.
Speaker 3 (26:06):
That needs Yeah.
Speaker 6 (26:06):
Yeah, and you know the goal was to build something
beautiful but also like culturally appropriate. So we have a
lot of street art and graffiti and so it's like
really a mix of luxury and like the urban edge,
and so people have come in and talked about how
you know, this made them proud of their community to
have a place like this in it.
Speaker 3 (26:28):
You know, people come in for all sorts of stuff.
Speaker 6 (26:31):
You know, South La folks, a lot of real smokers,
a lot of people who smoke and have for and
been part of cannabis smoking weed smoking culture for decades
and really been a part of shaping what that is
and influencing what that is.
Speaker 7 (26:47):
You know.
Speaker 3 (26:48):
So you have real connoisseurs in our commission, but you
got real.
Speaker 4 (26:52):
People that are selling it down the street. I mean,
I mean you can buy it there.
Speaker 3 (26:55):
You can buy it from that's true.
Speaker 6 (26:57):
But the difference at our stores, our products are tests, Yeah, safer, safer,
there there consistent what you're getting.
Speaker 5 (27:05):
Yeah, come try this, Cadres is raised right.
Speaker 4 (27:09):
Yeah.
Speaker 2 (27:09):
Well, the thing is is, I think there's a there's
a lot of people that do want it to get
it from the store that that, like you said, cry
when they come in because they have a safe place
to get it, because not everybody maybe that was the
only place they could get it, but now they can
get it from a safe dispensary that's license that has
testing that's governed by the state and the city, and
(27:30):
it's just a better place for them. Do you feel
that the city is supporting you? And I know Connor,
you had a question.
Speaker 7 (27:38):
Yes, So what was the city's reaction to you bring
forward this lawsuit and pretty much you know, show them out,
calling them out and saying, like, you know, you cheated
the people who were you know, doing this right? So
can you tell me what.
Speaker 6 (27:52):
The reaction was to cover it up? Initially, you know,
And so then it became a situation of.
Speaker 3 (27:57):
Like they wanted to give you Laker tickets.
Speaker 6 (28:00):
They came up within the explanation why what they did
was was proper interesting and they called it normalization. They
had an exploit explan explanization explanation called normalization, and they said,
what we did was we let people in early, but
we normalized their times and so so yeah, and then
(28:25):
the mayor of the city called for an audit of
the process. And then the auditors frankly, uh were part
of the cover up and and made excuses for uh
this this process. So so then I really had to
disprove the normalization process. And so I then went back
(28:47):
to the data of their time stance versus my videos,
and it's I'm not going to try to explain it
here because it was a very clever explanation, and I
had to think long and hard, and I really think
God really just gave me the answers after a certain point, uh,
And I discovered, you know, their their normalization scheme and
(29:09):
how to disprove the accuracy of it, and that was
really instrumental in helping win the laws.
Speaker 7 (29:15):
So upon upon then you know, the whole thing getting
ruled in your favor. Was there an acknowledgment after the
fact of them saying absolutely yes?
Speaker 6 (29:26):
I would say after the lawsuits, the city was embarrassed nationally,
you know, and since then have made tremendous efforts to
reform the process and stand up a legitimate program. And
so after the lawsuit and the settlement, we continue lobbying
(29:46):
for a lot of changes to the to the laws,
and we've gotten a lot of things changed, like like
social equity ownership laws in particular. Initially when the program
was created, the laws that protected protected our equity ownership
was like two sentences, and we've had that reform to
where it's a page and a half long of all
(30:08):
the rules that protect our equity and ownership and control
of our businesses right. And so that took you know,
several months of lobbying and working with the city, but
you know that and a number of other changes and
reforms have come to the program since we won that lawsuits.
Speaker 3 (30:25):
So I would say it's been positive since then.
Speaker 5 (30:28):
Were they on your helmet though, like when you're building
out and are they checking you? I mean, granted, you
have to do it all right anyways, because you're building
a business, but it's a cannabis business, so you have
to go far and above.
Speaker 6 (30:38):
Yes, were they like, you know, it's such a big
city with so many different departments, and unfortunately the cannabis
department hasn't been supported by all the other departments in
the city in the ways that you would think.
Speaker 2 (30:52):
Yeah, they're not even feeling it. They're not even sure
if it's going to stay. They're like, yeah, whatever, you know, yeah,
you can see. So building in safety was a huge challenge.
Speaker 6 (31:02):
You know, I really had to ask for help from
the city and getting through that process, and they did,
you know, step up and provide some assistance in that process.
Speaker 3 (31:12):
You know.
Speaker 2 (31:13):
Sping said that social equity, you know, has to be
retained again fifty one percent to the social applicant that
ends up winning. How are they doing? I mean knowing
that there's you know, people out there that do have
criminal records quote unquote you know, because the thing is is,
I feel like you're very intelligent. I could tell you study,
(31:35):
you worked hard, you deserve to get what you got.
Are the rest of the applicants doing the same? Are
some of them falling apart? What are your thoughts? What
are you seeing out there in La?
Speaker 3 (31:44):
Yeah?
Speaker 6 (31:44):
You know, it's frankly has been a mixed back because
early on when social Equity started, the environment was very
like we were all pit against each other.
Speaker 3 (31:55):
Essentially, it was a lot of reed going on.
Speaker 6 (31:59):
It was a lot of outside interest trying to use
qualified equity equity people as straw men for their own
business to agree and so value out and yeah.
Speaker 4 (32:09):
And you're puppet.
Speaker 5 (32:10):
Basically, hey, yeah, that's capitalize on what happened to you
and let me buy in.
Speaker 6 (32:14):
And some people looked at it like, oh, I got
I got these big people back in me.
Speaker 3 (32:18):
I don't need to work with you guys in the community.
Speaker 6 (32:20):
I'm with this big group over here, this big group,
And it created a lot of division, and it warped
the whole purpose of social equity. And that was also
a reason I started the Social Equity Owners and Workers Association,
was to create an organization where applicants could go to
work together and figure out what our interests are, you know,
(32:43):
without other big corporations, you know, trying to tell us.
Speaker 2 (32:47):
What are without just a bunch of money come and talking.
Because money isn't always the answer. And I think a
lot of people get stuck on that, you know.
Speaker 4 (32:55):
They think it's the only solution.
Speaker 3 (32:57):
It's hard work, you know.
Speaker 2 (32:58):
You yeah, you couldn't be here clearly without working your
butt off. And and I know that because you know,
I've been involved in LA dispensaries.
Speaker 3 (33:08):
I said, I was there in all the meetings, you know, when.
Speaker 2 (33:13):
Donnie rest in Peace was out there using butt off,
trying to make sure that that the social equity got
their their their their rights heard. And you know I've
spoken those meetings, you know, prior to all these dispensaries.
And I remember going to l A and I I
remember the first thing one time, the guy's like, I
(33:35):
didn't even get a word.
Speaker 3 (33:36):
He's like, so, where are you from the city Council?
Speaker 2 (33:38):
I'm like, oh, I live in Orange County, but not
realizing that I'm from LA, you know, and he was like, well,
it doesn't matter what you're saying. And I'm like, whoa
hold up, you know, like it does matter what I say.
I got a voice here in Los Angeles. It's probably
bigger than yours, sir, you know, respectfully, you know, we're
having these conversations and and I remember in the beginning
everybody was just like slammed hammer, slam the hammer. And
(34:01):
then it was like, okay, loosen up. And then it
was like, hey, it's flooding in. There's people showing up.
I mean, we started to get together with I mean,
there was the h Latinos for cannabis. There was the
you know, the Donnie's team, you know, there, there was
just so many different people coming in and it started growing.
And then all of a sudden, you started getting you know,
uh some of the uh you know, real like attorneys
(34:23):
getting involved in health organizations getting involved, and they started
getting real serious for them, you know. And I remember
watching that process and then I remember hearing, you know,
straight quite frankly, the fucker that went down on the
and we had to think about it. Do we want
to push this, you know, because it's like putting a
target on us too, and we're like, we got to
put it out, and you know, we we decided to
(34:45):
put that out when we got because we got a tape.
Someone sent us a tape and said, look it was
a dude in her his girl wife girl wife. Yes,
and they were like, look, we've got them on video.
I mean, and we've got that, We've got the video
on tape.
Speaker 3 (34:59):
And I'm like, no way, yes, Brandon, yes, Brandon.
Speaker 2 (35:04):
Now, yeah, they came to us like, you guys are
the ones that got to break it for us to
the Green Paradise.
Speaker 3 (35:09):
They have a dispensary. Now. We love to see them again.
They got their life.
Speaker 4 (35:13):
Please connect us with them if you've got a contact
with them.
Speaker 3 (35:15):
Yeah, we'd love to have them.
Speaker 4 (35:16):
I would love to have them on that. I mean,
they help revolutionize that whole scenario.
Speaker 5 (35:21):
Yeah, I mean they went out on a limb going, oh,
we're gonna get caught or whatever.
Speaker 4 (35:24):
It's on us, let's go.
Speaker 3 (35:26):
Yeah. It takes a lot of courage and.
Speaker 6 (35:27):
Were you able to use that in court that Unfortunately
we didn't get to the point where we needed to use.
Speaker 3 (35:33):
That because they settled. That's right.
Speaker 5 (35:36):
Yeah, let me ask you, how does somebody get involved
in their Social Equity Owners and Workers Association.
Speaker 6 (35:43):
So I'm no longer a member of the Social Equity
Owners and Workers a.
Speaker 4 (35:49):
Social like I got my shop later, guys, I've since.
Speaker 6 (35:54):
I've since started another organization, the Cannabis Equity Policy COUNTS,
and we lobby in LA as well as Sacramento. We
have membership organizations. The Social Equity Owners and Workers Association
is one of our member organizations, as well as LB
tripleC and Long Beach, Uca and Sacramento. We've got several
(36:17):
organizations across the state and we've got individual members that
are social equity entrepreneurs that represent CEPC and we've been
able to do some remarkable things through that as well.
You know, last year we were instrumental in passing a
tax break at the state level, so social thank you,
(36:38):
thank you. So now Social equity dispensaries get a twenty
percent tax break on their state excise tax, which, if
you know anything about cannabis and the taxes, it's really oppressive.
Speaker 3 (36:52):
The taxes on cannabis sales.
Speaker 6 (36:55):
Sure for the profitability of our businesses, for the consumer.
It's a drag, you know, and so through this organization
we're instrumental in.
Speaker 3 (37:04):
Lowering that tax rate for equity dispensaries.
Speaker 5 (37:09):
That's great, man. We'll keep doing the Lord's work over there.
We like to do the high five that everybody that
comes into the show. Before we get to that, I
want to thank everybody around here that makes the show happen.
From a mirror to Adrian, alex Ci, Alex ay Mondo, Madison, Elbert,
Teddy the show Dog, Daniel O'Connor, ve Kinky Camp, Baxter Beach, Barcelar,
Ali Muffins, Sunday, Cassie Ruviy with the beautiful Rouvie Goldie
(37:35):
Brother Pitt's, Mark Carnes, Chris, Frank Keno, Jennifer, Erica and Elvis.
Thank you guys all for doing what you guys do
for us today. The CEO of Dedre is in the building.
You guys, it's so good to have you. Madison Dret Cadre.
Excuse me, I don't know what the hell was reason
he said.
Speaker 2 (37:50):
Padre, Yeah, San Diego, Padres, Madison, JACKI.
Speaker 5 (37:56):
The third is time to do the high five. Five
simple questions. I'd love to hear your answers. How old
are you the first time you smoked cannabis and where
did you get it from?
Speaker 6 (38:03):
I was fourteen and I got it from my cousin.
I think it was around Christmas. And you know, all
the cousins got together around Christmas, and my older cousins
were smoking weed at that time and I was coming
of age and they shared it with me.
Speaker 4 (38:18):
Nice.
Speaker 3 (38:19):
Question number two, What is your favorite way to use
or smoke cannabis? I smoked joints. Yeah, for many years
I smoked Swiss or sweets.
Speaker 4 (38:29):
Oh, I know those, well, old school guy, I like that.
Speaker 6 (38:33):
Now I changed to the paper planes. I like cones.
I just packed my cones and smoked joints.
Speaker 3 (38:40):
Nice.
Speaker 4 (38:41):
Nice and easy.
Speaker 5 (38:41):
Question number three of the high five craziest place you
ever used or smoked cannabis.
Speaker 6 (38:47):
Our previous headquarters, Cadre was blessed to have really awesome
headquarters in Hollywood on sunset and we had the highest
balcony in Hollywood, and we had several events over.
Speaker 3 (39:00):
The past year, literally the highest unforgettable.
Speaker 6 (39:03):
Yeah, yeah, just that experience looking over the city and
Hollywood signs right there in front of us, and all
all the people and friends that came through to our events.
Speaker 4 (39:14):
Nice, thanks for the invite. Never went to that high spot,
but whatever.
Speaker 3 (39:20):
Cool.
Speaker 2 (39:21):
Question number four of the five, what is your go
to munchie after you get high Cheetos you lick your fingers.
The girl in the last one said hot Cheetos too,
She said hot Cheetos and the Grand regular Cheetos. They're
going to discontinue those and they're going to change the
red on it because I guess the.
Speaker 3 (39:40):
Dye that's good. It'll probably be good for my health. Yeah, yeah, the.
Speaker 5 (39:44):
Change, if they're going to change, that's right. Red dyes
have to be bad in California.
Speaker 2 (39:48):
They said, They said that the dye has too much
something bad in it and that.
Speaker 4 (39:52):
My son's allergic to red dye.
Speaker 5 (39:53):
Yeah literally, well yeah, he doesn't eat those, but yeah,
it's just crazy to think there's a lot of people
that are allergic to the red die conor put it
on yourself there.
Speaker 7 (40:01):
But uh, carcinogenic I believe great. Yeah, yeah, like yellow
and red dye. I believe is getting the acts in
like twenty twenty seven.
Speaker 4 (40:12):
I don't know.
Speaker 7 (40:12):
It's taking him so long to get that past.
Speaker 4 (40:16):
So long to figure that out.
Speaker 3 (40:17):
I'll tell you what man. I was in Costco the
other day.
Speaker 2 (40:19):
They were trying to hand me some Cheetos, some hot cheets,
flaming hot cheetos right there in the thing, And I
was like, I just seen an article on the dude
saying these they're bad. Bro, you guys are doing this
to us right now. They're like, you guys were free
hot cheetos. I was like, what, dude, Like, you guys
are giving them?
Speaker 4 (40:32):
What's so funny?
Speaker 5 (40:32):
I got to give a shout out to my son's
teacher who randomly said, because we noticed my son would
break out after he was eating things, and the lady goes,
it might be the red Cheetos in the mixed bag
of cheetos.
Speaker 3 (40:44):
Wow, I'm never eating hot chet no.
Speaker 4 (40:47):
Cheese. Its excuse me, I mean to cheese.
Speaker 5 (40:50):
Its right, Because she was like a lot of kids
I've noticed in my time teaching had been of their children.
Speaker 4 (40:55):
We weren't hip on the red die like at all.
Speaker 5 (40:58):
My son's teacher was like, I've had a lot of
students that were allergic to red dye. Then we took
my son in and found out it was the fucking
red die.
Speaker 3 (41:06):
Some cheese its to thee My favorite too.
Speaker 4 (41:09):
Yeah, yeah, you know, you get the mix. That's what
it was where.
Speaker 3 (41:12):
They get you hooked on these chips.
Speaker 6 (41:13):
Yeah, it was elementary school when I got started eating
hot cheeto man.
Speaker 5 (41:19):
Oh yeah, it's just funny. They didn't have hot Cheetos
when I was in school. But you know what I mean,
I would have done it, old man stories. Question number
five of the High five, Madison, It's great to have
you here, great to meet you, great to hear your story. Dog,
You're great, dude. Man, I don't care what Connor was
saying about you. I think you're solid, you know what
I mean. Question number five of the High five.
Speaker 4 (41:37):
If you can smoke cannabis with anyone dead or alive,
who would it be and why?
Speaker 3 (41:44):
Jimmy Henschritt. Oh like that?
Speaker 4 (41:48):
Huh?
Speaker 3 (41:48):
I played guitar as a as a hobby.
Speaker 6 (41:50):
I was having his creativity and uh, just like he's
such an icon. I would love to smoke with him
and talk with him about his creative.
Speaker 4 (42:00):
Headband the head flip with them.
Speaker 3 (42:02):
You heard the headband flips.
Speaker 4 (42:03):
Let's go put them in there and let's really rock out.
Speaker 2 (42:06):
Listen, boy, is there anything else before we let you
get down out here? That you want to say about
the brand, the company, the product lines, anything.
Speaker 4 (42:13):
Yeah.
Speaker 6 (42:13):
So we're available in seven stores around LA right now,
we're actually getting ready to launch and all the off
the charts around the state. I would just say, go
buy the product and support us by cannabis that empowers you,
and that's what Cadre does and is about.
Speaker 3 (42:28):
So let's build this social equity supply chain.
Speaker 6 (42:31):
The stores that we initially launched them all social equity stores.
Speaker 3 (42:36):
Our manufacturer for our product is black owned Social Acuity
Business Nice.
Speaker 6 (42:40):
So from seed to sale, the entire supply chain, it's
Social Actuity.
Speaker 3 (42:45):
That's how we launched the product. So I'm really proud
of that.
Speaker 4 (42:49):
I'm proud of that too. That's dope.
Speaker 3 (42:50):
Yeah, that's really jpe Man.
Speaker 4 (42:52):
Good stuff.
Speaker 3 (42:53):
That's important. And visit our website, the Cadre dot com and.
Speaker 4 (42:56):
Go get some merchs. It's cool. Be a bare yeah man.
Were it is?
Speaker 2 (43:00):
Guys is Cannabis Talk one on one and remember this
if no one else loves you.
Speaker 1 (43:03):
We do follow Cannabis Talk one on one on all
social media and Cannabis Talk one oh one. Thank you
for listening to Cannabis Talk one oh one with Blue
with Joe Brande, the world's number one source for everything cannabis.
And make sure you like, follow, and subscribe to Cannabis
Talk one oh one now
Hosts And Creators
Joe Grande
Marc Wasserman
Craig Wasserman
Christopher Wright (Blue)
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