Meet the Co-Founder & CEO of BOLD™, Bill Rinehart!

Episode Transcript
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Speaker 1 (00:00):
Welcome the Cannabis Talk one oh one featuring Blue with
Joe Bronde, the world's number one source for everything cannabis.

Speaker 2 (00:06):
Hello, welcome to Cannabis Talk one on one. We're Blue
and Joe Grande.

Speaker 3 (00:09):
The world's number one source for everything cannabis. Thank you
guys all for listening to the podcast all around the world.
Make sure you check out our website, Cannabis Talk one
oh one dot com as we have so many great
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Speaker 2 (00:22):
One eight hundred four to twenty nineteen eighty is the number.

Speaker 3 (00:25):
Check us out on YouTube, Instagram, on all social media
at Cannabis Talk one oh one, and of course you
can find my brother from Another Mother, Blue at the
number one Christopher Wrights. And you could always catch me
on the gram on social media at Joe Grande fifty two.
And I got to remind you guys about the Bear
Flag Group. You guys at your White Label Partners are
known to be on time, accurate.

Speaker 2 (00:44):
And do quality copackaging.

Speaker 3 (00:45):
They've been launching brands in California since twenty fifteen. And
at the Bear Flag Group, they actually do what they
say they're gonna do. Go check them out online at
Bear flaggroup dot com.

Speaker 2 (00:55):
Now on the show, you guys, the game should be
sold and not told.

Speaker 3 (00:58):
But when it comes to Bold, folks, we ain't going
to leave you in the cold like it's been out
here in Calian all over the country. Right now today
on the show, we have the man behind this whole
little thing that's called Bold, you guys, the company that
utilizes state of the art technology and innovation to craft
the most reliable, efficient, and elegant solutions available in today's market.

Speaker 2 (01:22):
You guys.

Speaker 3 (01:22):
Bottom line besides me is mister Bill Reinhart. Welcome beer,
the co founder and CEO of Bold, and entity that
manufactures premium vape cartridges, batteries and hardware from plant based
oil extracts designed to provide a smooth and reliable vaping
experience for premium extracts. Bold, you guys, their technology combined

(01:43):
with quality, durable, and innovation and its vape hardware to
support the plant based oil extractor.

Speaker 2 (01:49):
You want to check them out. If you're not looking
at them.

Speaker 3 (01:51):
Their processors, their growers, they're doing everything over there. If
you're in the market for getting your product in a
truly reliable cartridge, then you can counting on them right here.
You guys, visit their website Boldcarts dot com and when
you look at it, it's just so cool looking.

Speaker 2 (02:05):
If you're watching YouTube, you can.

Speaker 3 (02:06):
See all their cartridges that they're black, they're sleek, they're
just awesome. And of course on Instagram you can follow
them at Bold Underscore Carts. For more information on how
to connect with Bold. Without further Ado, please put your
hands together in the building for the co founder and
CEO of Bold, Bill Reinhartz in the building.

Speaker 4 (02:24):
Bill, Well, first of all, thanks for having.

Speaker 3 (02:26):
Me, Joe, No, thanks for coming on the show with
us today. Brother, I appreciate. Where'd you come from?

Speaker 4 (02:30):
Arizona? So I flew over this morning?

Speaker 2 (02:32):
Oh? Really? Wow? So you're Arizona based? Is the whole
company based in Arizona?

Speaker 4 (02:37):
Yes, we actually have a southern California office as well
as in New York office, but the vast, vast majority
of our employees are in Arizona.

Speaker 2 (02:44):
So, Bill, I'm so curious.

Speaker 3 (02:45):
I looked at the company and the portfolio and some
of the partners, you guys are some of the most
advanced technology companies.

Speaker 2 (02:51):
That are out there. I mean, you don't come from
the vape world.

Speaker 3 (02:53):
It looks like you come from the technology world from
the research that I was doing.

Speaker 2 (02:57):
Tell me a little bit about that.

Speaker 4 (02:58):
Yeah, So my background is in technology and specifically in
internet infrastructure. So some of the companies we founded before
this carried, you know, big, big chunks of the world's
Internet traffic, specifically video and audio. And so that was
my marriage. But along the way, I was an investor
in cannabis and was always interested in it. So I
invested in a company in California called Sunday Goods back

(03:22):
in two thousand and seven ish, So it's been that
long since I've actually been interested. And when I wrapped
up the technology portion of my career, I really wanted
to do it, and I didn't want to go through
all the hassle and expense of getting licensed and dealing
with the government regulations. So I said, let's do something tangential.

(03:44):
And with that is we're a hardware company and a
packaging company. So you know, we like to say that,
you know, we don't touch the drug, but our customers
shure do right, And we're now selling in thirty nine
states and nine countries idea of scale.

Speaker 2 (04:01):
So you guys are doing well for yourselves. You guys
are pushing them.

Speaker 4 (04:03):
Yeah, it's been it's been really really good experience. We
learned early on that you know, it's not not a
very good secret that some of the companies in this
indurty have struggled to make money. And so we look
at ourselves as a factor of production when you look
at what you have to pay for hardware and packaging,
and so we set out from the very beginning to

(04:24):
make it the most affordable. So we always like to
talk about it internally, how we're going to invest in
our customers so that if I can save them twenty
thirty forty thousand dollars a month, they can turn around
and spend that on their employees, on marketing, on you know,
new products and things like that. So we've always been
very aligned with our customer base.

Speaker 3 (04:43):
And how did you guys learn about that? I mean
because you look at hard where you sometimes some coment
wants to go to the biggest, the best, the most expensive.

Speaker 2 (04:50):
Yours, guys just looks so sleek, so strong, so great.

Speaker 3 (04:53):
I mean, it has the presented package where it can
be you know that sleek black all.

Speaker 2 (04:58):
Look is just fucking fire.

Speaker 4 (05:00):
Yeah, it's really cool. And I think, you know, our
focus has been on what we think the users wants,
and we get that from our customers. And so when
you look at the array of products that we have,
I mean all the way from cartridges to batteries to
you know, all in ones are becoming increasingly more popular,
and we've rolled out six of those in the last

(05:21):
twelve months, and we'll continue to roll out new products.

Speaker 3 (05:24):
And as I look at all the products on your website,
you guys have quite a few. It's not just one
or two pins that you guys are pushing out. You
guys have like about fifteen to twenty different types of
pins that you can pick from.

Speaker 4 (05:34):
That's right. And then you throw packaging on top of it,
and we probably end up with, you know, hundreds of
skews because we sell packaging not just for vaporization. We
sell packaging for whether it's their jars for flour, whether
it's their bags that they that they give the customer
on the way out of the dispensary, and and everything
and anything packaging wise in the industry.

Speaker 3 (05:56):
Oh really, So you guys with Bold is doing that
are is out a side company as well? No, it's Bold,
so Bold you can do your packaging as well. Absolutely,
not just the quality pin that you guys are putting
out correct. Oh interesting, And I do see here the
Bold glass cartridges, the Pali cartridges.

Speaker 2 (06:12):
There's zirconia. What's that.

Speaker 4 (06:15):
It's a ceramic.

Speaker 2 (06:18):
Oh, it's a ceramic. Okay, big power.

Speaker 3 (06:20):
And then the voids there all in ones, the syringes.
What's the big one for Bold? That's the number one.

Speaker 4 (06:26):
That's a tricky question because it's changing as we speak. Really,
if you looked, if you asked me that question eighteen
months ago, I would have said that we were eighty
five percent, you know, poll and glass cartridges and the
accompanying batteries and things like that. And I think it's
probably flipped to like fifty to fifty all in ones
and fifty to fifty cartridges.

Speaker 3 (06:48):
Why did the all in ones you think make such
a big jump? Is that geographically everywhere are certain areas.

Speaker 4 (06:54):
A little bit of both. But you know, I don't
have any real hard data on this, but it seems
to me like the way it's been legalized in so
many places, you're getting a new generation of users, and
they like the convenience of an all on one. They
don't want to play around with a five to ten
thread and you know, where's my battery? Do I have

(07:14):
to charge my battery? They want to buy a single device.
It kind of started in Vegas, which will make a
lot of sense when you think about, you know, traveling
with with cannabis, which use it and lose it. It's
exactly right. So you go to you know, you for
a bachelor party in Vegas and buy an all in
one and have fun all weekend and toss it on
the way out to the airport.

Speaker 2 (07:32):
I mean, and let alone any country you're going to.

Speaker 3 (07:35):
And these look so cool that you can they actually
look at the tobacco ones.

Speaker 4 (07:39):
Yeah they do. They look a lot you know when
you think of like jewel or something like that. That's
kind of the design. And you know, there's a reason
those were so popular is because people like the form factor.

Speaker 3 (07:48):
And I think it's key because it's like, you don't
want it. You want to be discreet. I mean most people.
I those who don't don't. It's cool, right and you know,
knock your socks off. But I don't know, maybe it's
because you know I'm in the older than demographic going
you know what I mean?

Speaker 2 (08:01):
I mean, who wants to see me smoking? Nobody wants
to see that. Just give me something that looks like
it's batting up. I'm pumping on a tobacco one and
it's nowadays.

Speaker 4 (08:09):
Super discreet, absolutely right.

Speaker 3 (08:11):
So it's just funny and I love that you guys
are doing this. So are these real? So for companies
that are making these, are these real? Affordable? And seem
like the smart route to go?

Speaker 4 (08:20):
They're more expensive than cartridges?

Speaker 2 (08:23):
Oh they are.

Speaker 4 (08:23):
Yes, they're more expensive, but you don't have to you
don't have to worry about the battery the best. So
if you added a battery and the cartridge up, that's
more expensive than an all on one.

Speaker 3 (08:32):
Okay, And why your guys's technology? Why should somebody go,
you know what, I want to mess with Bold? I'm
listening to this guy right now. I mean, he seems
like a cool dude or I don't know, Bill Ryan Hard.

Speaker 2 (08:45):
It's a nice ring to his name. But why Bold?

Speaker 4 (08:50):
I think our entire focus is on our customer base,
and I think if you look at this industry, there
was a couple dominant providers. If you go back four
or five years before we started, and I just don't
think their pricing was fair, and because we know what
our cost is to make these things, and so we
looked at it and said, you know, if we can

(09:10):
come up with something that performs as well. And we
always say, you know what earth perform as well as
the expensive ones. We know that they perform better. But
it's kind of table stakes because they're buying something because
it works, it doesn't leak, and it hits well. That
was the magic of the first generation cartridges.

Speaker 2 (09:27):
I mean, that's what you want. You wanted to hit
well and not leak, bottom line, right.

Speaker 4 (09:30):
And we provide those two things we think better than
anyone and we're you know, twenty to thirty percent less
on the cost.

Speaker 3 (09:36):
And with your technology background, did you bring some of
these guys in too, like try to look at this,
I mean, because when I read that and seeing that
about the company, I'm only imagining you were able to
utilize some of the better minds out there in the
field of you know, technology.

Speaker 4 (09:51):
Yeah. Absolutely, I mean, you know, it's really easy to
get tricked into how simple these things are to use,
because literally you just buffet and a where you go, right,
But when you think about what askes to happen, you
have to take a very viscous oil and you've got
to literally in you know, nanoseconds make it vaporize, and
how do you do that? And so you know, we
started from the ground up building our own core inside

(10:13):
of these devices. We use the same core across all
of our devices. It doesn't matter if it's all one
or a cartridge. It's the same core, if you will,
the vaporization technology that sits inside of it. Okay, and
we filed a bunch of patents around that. Oh really,
And you know, patents take a long time. I've been
involved in patents in my whole career, but they're definitely
our ideas and they're definitely worth protecting.

Speaker 2 (10:34):
Well, that's awesome. I mean your company is doing well.

Speaker 3 (10:37):
Like you said, you already dropped the stats of how
many states you guys are killing it. And when I
seen exactly what it was, I'm like, oh, these bulls
are the ones. These are great pins.

Speaker 4 (10:44):
Yeah, I will say thanks for bringing some. Oh, you're welcome.

Speaker 2 (10:49):
I'm like, I want to hold the one. I want
to fill this pin for God's says, it's so awesome.

Speaker 4 (10:53):
Yeah. You know, another thing that we take pride in
is we run a very very lean operation. I've done
that with all my companies because I'd rather you know,
and most of our most of our employees have been
with me for twenty plus years. Oh really, yeah, because
you know, we we would rather overpay a smaller number
of employees than than underpay a bunch of employees just

(11:14):
from a loyalty not only to us, but a loyalty
to the customers. And so that's a really important thing.
And with that being said, we are profitable. We've been
profitable since month number five.

Speaker 2 (11:24):
That's great.

Speaker 4 (11:24):
And we know of nobody else in the industry that's
ever made money and we've made money. You know, I
don't know, do the math there? Fifteen sixteen quarters in
a row.

Speaker 2 (11:32):
Wow. And now you guys looking to go global as well?

Speaker 4 (11:35):
Absolutely? You know, we're in nine countries as we speak.

Speaker 3 (11:39):
And is the game different when you cross the country
lines with this type of product.

Speaker 4 (11:44):
I think that the big thing that's different, especially in
Western Europe, is there's a really big concern over the batteries, right,
I mean, because of the fact that they're lithium ion
and they're going to end up in a lank.

Speaker 2 (11:56):
Up or something.

Speaker 4 (11:57):
Well, that's that's a really good point too, because you
know that there was one that went off on a plane, right,
and then also just the notion that they don't want
them in the landfill. So we're pulling around with a
bunch of different ideas to try to make these things
more green. That's that's, that's our big effort for this year.

Speaker 3 (12:14):
I mean, that's the thing for everybody, right, I mean,
every car has got to come out, it's gonna be electrical.
This that this is everybody's trying to do that, and
I like that the cannabis industry is following suit, to
be quite honest with you. I mean, I think it's
something that we if when we don't pay attention to it,
then when folks, we only have so much area, that
shit's gonna go in, you know what.

Speaker 4 (12:31):
I mean, and then it ends up in your in
your water supply, and those are those are the scary things.

Speaker 2 (12:36):
Yeah.

Speaker 3 (12:37):
And when you look at these pins and you look
at what they do from the metals and everything else
on it, it's it's something to be cautious about. I mean,
I like that you guys are being forefront and looking
into the better solution as we don't know the problems
that are coming. Because why these pins are brand new
still for the most part, it's not been around for
fifty years. It's not like a pack of cigarettes where

(12:58):
you're going, Okay, these even harm to anybody, they can well,
meaning the pack itself needing to burn them that night
of the cigarettes a fourth iail that boat.

Speaker 2 (13:05):
But I mean the packaging is what I'm considering about.

Speaker 3 (13:08):
Not harming anybody to throw it away, burn it and
you know, decomposes and you're good to go.

Speaker 2 (13:13):
These pins are not that simple.

Speaker 4 (13:16):
No, they're not. And it's it's really the the vaporization
device itself that goes on the battery is not the culprit.
It's the battery. No, the more that we can figure
out how to make these where you keep the battery
throw away the rest of the device, the better off.

Speaker 2 (13:31):
We're all gonna be, okay, cool, We're gonna take a
break real quick. Bill. Are you flying back today? I am,
Oh nice, flying in and out of town. I love that.
Come to O see who's coming to the c T
one oh one studio? Next? Is it you? It's cannabis
Talk one oh one.

Speaker 3 (13:43):
We're coming back with mister Bold right here, Bold carts
my man Bill Reinhardt.

Speaker 2 (13:47):
It's Cannabis Talk one on one. Where's he from? You're
gonna find out when we come back. Follow du at
one Christopher Wright. Follow Joe Grunde at Joe Grunde fifty two.

Speaker 1 (13:57):
Subscribe to our weekly newsletter on our website, Cannabis Talk
one O one dot com.

Speaker 2 (14:10):
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Speaker 2 (14:57):
Hundred and three one zero two. We heard a story
about Bold so much. I love it. The co founder
and CEO Bill Reinhart. Bill, where are you from?

Speaker 5 (15:06):
Now?

Speaker 2 (15:06):
Where do you come from? Who are you? Who's Bill?

Speaker 4 (15:08):
I grew up in the Chicago suburbs.

Speaker 2 (15:10):
Oh really?

Speaker 4 (15:10):
Yeah? So I'm a I'm senior Jay Hawk Jersey. I'm
a die Had Cubs fan.

Speaker 2 (15:15):
Okay, So I love that Bears fan too.

Speaker 4 (15:17):
Bears fan. That's a tough thing to be right now,
and it's.

Speaker 2 (15:19):
Been for a while. Actually.

Speaker 3 (15:21):
I mean, your best glory is what Vince McMahon, damn near.
You know, we get Jim McMahon's not vincing me. Jim
McMahon comes around here quite.

Speaker 4 (15:28):
A bit, So that's what I understanding.

Speaker 2 (15:29):
That's yeah.

Speaker 3 (15:30):
Yeah, So we get a lot of Chicago folks over
here too, So yeah, it's a fun area. So you
grew up in Chicago, right, and then when did you
move to Arizona?

Speaker 4 (15:38):
I live here. I lived in both southern California and
northern California for about fifteen years total split down the middle,
and then I moved to Arizona. I started a company
come called Limelight Networks, which was later became the largest
transporter of media and entertainment on the Internet. We controlled
about twenty five percent of the world's Internet. And I

(15:59):
moved there. My partners were in Arizona. I should say
that I did not move there. I commuted from San
Francisco there for the first three months, and then nine
to eleven happened and I was spending all of my
time standing in line at SFO in Phoenix Sky Harbor,
and I'm like, this is nuts. Let me just move
down there for a year or so, right, And you know,
it turns out I met my wife there, I had

(16:20):
my family there, and it's home.

Speaker 3 (16:22):
Oh wow, So Arizona now is home base. Where were
you at in San Francisco.

Speaker 4 (16:26):
In the Marina?

Speaker 2 (16:27):
Oh? Really?

Speaker 3 (16:27):
Yeah, I'm originally from San Jose, so I used to
live there for years and I worked in radio in
San Francisco for a long time at Wild ninety four
nine in the radio station.

Speaker 4 (16:34):
Sure.

Speaker 3 (16:34):
So you started a big company like that that had
twenty five percent of the Internet.

Speaker 2 (16:38):
Yes, so you fucking cashed it nicely.

Speaker 4 (16:41):
We did. We all did well. It wasn't just me,
it was you know, the partners. Everybody did well.

Speaker 3 (16:45):
This was the early on Google day, early on before
anything else. You were in the Silicon Valley.

Speaker 4 (16:49):
I was in Yeah, I was in Silicon Valley and
they did some deals there, and then I did this
thing in Arizona and we ended up taking a public
and then I went on and did another tech company
that was involved in advertising online advertising, and we were
the first ones to patent the ability to stitch a
video stream into a video I mean a video ad

(17:11):
into a video stream, so that it had the appearance
of television, you know when you match TV and it
just goes straight there versus that spinning wheel of death
and then the ad comes up, there's another spinning wheel
of death. So that company was called Unicorn Media and
we sold that in twenty fourteen.

Speaker 2 (17:26):
So you started some good stuff, dude. That's impressive.

Speaker 4 (17:29):
It we had fun.

Speaker 2 (17:30):
Where did just background come from? What did you go
to school for? Everywhere?

Speaker 4 (17:33):
No, it was I was always in sales. So but
I don't want to date myself here, but we used
to call it.

Speaker 2 (17:38):
And happy you're older than me. I think I don't know.
I'm fifty one, so hopefully you got me.

Speaker 4 (17:41):
By got even close to that. Yeah. So I was
in what they used to call data communications before there
was an Internet, and say.

Speaker 2 (17:49):
Data communications, Wow, I remember that term.

Speaker 4 (17:51):
Yeah, and so when the Internet happened, I knew it
all from a sales perspective, and so I kind of,
you know, not kind of I did luck into it.

Speaker 2 (18:00):
It's one of those ones.

Speaker 3 (18:01):
I'm pretty much pissed off because I grew up in
San Jose, watched IBM forum right there on the south side,
watched you know, all these things come up like from everything.
I'm like, fuck, I live right there, and I never
jumped into this.

Speaker 4 (18:14):
I think you had a lot of fun. I wouldn't.
I wouldn't complain.

Speaker 2 (18:16):
I mean, you don't keep me wrong. Yeah, I worked
in entertainment of radio.

Speaker 3 (18:18):
But it's just like you look at these people now
with their retired they're there, they're living at this country club,
and they're all, oh, yeah, I got involved with this
Google company.

Speaker 2 (18:25):
I got involved with this Facebook.

Speaker 3 (18:26):
I got involved with the Adobe whatever it is that
just popped off in that area that became the Multi
big and you know, the IBM's the apples.

Speaker 2 (18:34):
It's just like damn. And then for you to create
a couple of things like this is awesome.

Speaker 4 (18:38):
Yeah, we were the benefactor of those companies' growth, right,
were our customers. So we'll move on after this to
more interesting things about cannabis. But in a span, to me, this.

Speaker 3 (18:47):
Is interesting because this is your history to get into.
And the point too it is that I like, Bill,
is that we get professional people in life that come
into the cannabis industry. And that's why I like pointing
out some of the things that you're doing in the
past as I heard from you and looking at your
companies because to me, that shows how the level of
what you're putting into your company, right, And that's what

(19:10):
I admire even when I was doing some research on
you guys and looking at you know, what your structure
was and your partners and this and that, and you
guys come from alost. That's why I'm really interested in
hearing it because I know now that you're an innovator
of literally technology that's created the Internet as we know today,
and we're still using the technology that you created, let alone.
Now you're utilizing that expertise to come and help the

(19:32):
cannabis industry.

Speaker 2 (19:33):
So that's the reason why too.

Speaker 3 (19:34):
Personally for me, I like to interview guys like you
and learn more about the past because it gets to
show everybody, damn, that's a dude who did this and
this is why bowl carts are so great.

Speaker 4 (19:42):
Well, it's funny. You know, lots more people than me
did the creating. I did the selling. Well, I was there,
it was in the car.

Speaker 3 (19:49):
But like I like to tell people too, when you're
part of winning industries though, no matter what that industry is,
you know how to win. You know how to do
things right, you know how to not cut through corners.
You've been saying it already on the show today. You
like to overpay your your partners, your people that work
for you, rather than paying more. Like the things that
you're saying are from educational knowledge that you learn from

(20:10):
running good operations.

Speaker 2 (20:12):
Yeah, and it's it's just worthy to hear.

Speaker 4 (20:15):
That's nice to say. The big kind of springboard for
Limelight was we got in the span of twenty four hours,
we signed both Facebook and YouTube. If you can believe that.

Speaker 3 (20:24):
I don't know those companies, I mean, and then where
they're buying your technology, then everybody else needs it and
wants it and uses it, and I mean, this thing
blows up.

Speaker 2 (20:33):
You guys have made millions of people millions of dollars.

Speaker 3 (20:36):
Literally, when you think about that, like, you guys have
made millions of people millions of dollars.

Speaker 4 (20:40):
I never thought about that about it that way.

Speaker 3 (20:42):
But with your technology that you created, it did right. Yeah,
I mean that is so awesome, that's so impressive. What
led you down that path?

Speaker 4 (20:50):
I think the short answer to that is I was
already in the business. I sold this thing called 'X
twenty five, which people will have to look at it
and see what it was. But before the IP, the
Internet Protocol, there was a thing called X twenty five
that would connect mainframe computers around the world, and I
understood that like the back of my hand, as far
as the benefits of the customers, and the Internet is

(21:11):
just exactly the same thing. It's just it's just more open.

Speaker 2 (21:14):
And you just are like, Okay, I can fit right
into here. My brain works exactly how this is going,
and I get it.

Speaker 4 (21:19):
Yeah.

Speaker 3 (21:20):
I always get intrigued with it and I get lost
in it sometimes because I'm all, like, my brother is
an IT guy, and I remember early on and he
was part of that whole connecting one thing and you
could connect a phone to Europe right on a quick
just poop poop poop, the IP whatever it was called,
and he helped create that. So he reminds me of
Vieish in a way of this is what he did
early on, and he's taken off and he works for

(21:41):
this cover of that, the Googles, the you know it,
this for everybody. Now he's working for another private company
selling to all these big companies, the facebooks and the
Googles and everybody else.

Speaker 2 (21:51):
More technology stuff for their rooms. But it's just to
me intriguing.

Speaker 3 (21:55):
I when I talk to guys like you, I go wow,
because it reminds me of my brother.

Speaker 2 (21:59):
But be you, who's the shit every day?

Speaker 4 (22:01):
Right? We do?

Speaker 2 (22:01):
I mean there's the thing. I look at you and go, dude,
that's something that you did. I use, use what you created.
This is awesome. So thank you. I salute you. I
thank you for it. It's not like one of those
oh I'm just pondering I geek out on it.

Speaker 3 (22:12):
It's one of those Wow, this guy's fucking part of
the cool crowd that I thought was the nerd crowd
when the nerd crowd is the cool crowd.

Speaker 2 (22:19):
And these guys learned all this and I didn't fucking
do it.

Speaker 3 (22:22):
Geez, who's the idiot now, Tummy Joe, I wish I
would have got that well built. Collecting all this money
over here, that's a good thing. We're gonna take a
break real quick. We're gonna come back. We're going to
talk more about bold and see where they're going, See
what they're going to come up with next.

Speaker 2 (22:36):
See what the market likes. Hear about what's.

Speaker 3 (22:38):
Going on in different markets. It's Cannabis Talk one on one,
the world's number one source for everyteen cannabis blue. I
don't know where you're at, but we'll find you soon.
We'll be right back after this break.

Speaker 1 (22:47):
You want to hear your name counted out live on
the hill, come on to any time.

Speaker 2 (22:52):
Nineteen eighty and leave on the point mail.

Speaker 1 (22:55):
Make sure you like, follow and subscribe to Cannabis Talk
one on one.

Speaker 2 (22:58):
Now now back to the number one cannabis show on
the planet. You know what get Now back to the.

Speaker 1 (23:11):
Number one cannabis show in the universe, Tonnabis Talk.

Speaker 2 (23:15):
I don't know if you're looking for better healthcare folks.

Speaker 3 (23:17):
But if you want better healthcare at a better cost,
and check out clearwaterhealth dot com. Now, Clearwater is a
benefits platform for independent workers and companies that empower them.

Speaker 2 (23:28):
Did you know that thirty million people are not insured
at all?

Speaker 3 (23:32):
This impacts everyone around here, you guys, in their livelihoods
of so many folks.

Speaker 2 (23:36):
Together, we can do better. So if you need insurance
for you or.

Speaker 3 (23:39):
Your company, check out clearwaterhealth dot com. Bill Reinhart, co
founder and CEO of Bold, the company looks amazing.

Speaker 2 (23:47):
I love the background.

Speaker 3 (23:48):
I love that you're an entrepreneur like that, a salesman
like that, and co find found this company. I want
to even get to the story of how did you
guys even co found Bold?

Speaker 2 (23:59):
Why jump in?

Speaker 3 (24:01):
I know you said you invested a little bit in cannabis,
you know, in a California company, but the ancillary, the
unknown to go with a product that which I like
because it's the picks and shovels of cannabis of the
gold rush. If you go, you know, using analogies, and
it's great and it's obviously been profitable after the fifth
month or whatever it was that you said. But what

(24:22):
made you and your partners go, yeah, I think we
should get into this cannabis game.

Speaker 2 (24:27):
This looks like the ticket.

Speaker 4 (24:29):
Well I think it was. It was our tech roots.
I mean, I think the the old notion of better, faster,
cheaper played out in this exactly like it did play
out in our networking businesses. Because we knew we could
make a cartridge and again we say, as good, but
we know it's better and we can make it cheaper.
And we were, you know, quite frankly, just aligned with

(24:52):
our customers. And so me and the other two guys
that start when.

Speaker 3 (24:56):
You say your customers, though it's before you started the company.
You just knew what the client tele, the customers, the
potential customers would be wanting using. Were you guys connoissewers
using different pins going ah, this is shit, we can
make a better or better or.

Speaker 4 (25:10):
We talked to friends that ran cannabis companies and asked
them what their economics were, what their factor of productions were,
and and you know, if you could save money, where
would you want to save it? And this was an
obvious one. So then we looked at it and said,
can we can we refine this and make it better, faster, cheaper,
and we absolutely could. And I don't think I need

(25:30):
to tell you this is a massive growth business. And
you know, there's a reason that it's legal in I
don't know thirty whatever states, because citizens are voting for it.
They want this, they want to have access to it,
and so I think that, you know, and I don't
know the exact stats, and probably some muld school people
think I'm full of it, but you know, I don't

(25:51):
think that the Kirns of the world want to want
to light up a pre roll. I think they want
to be more discrete. I think they want to smoke oil.
I think they want to do gummies. And so that's
really what it comes down to.

Speaker 3 (26:02):
Are you guys looking to do other things with Bold
besides the amazing carts that you guys are already putting out.

Speaker 4 (26:07):
Well, packaging was our first big step, right, and then
the Green Initiative is the big thing that we're working
on now to try to help keep some of those
batteries out of the landfill. And you know, we're always innovating.
I mean, we're always looking for ways to you know,
lower our costs by you know, changing designs and things
like that. But you know, the the Green Initiative is

(26:30):
the big one right now.

Speaker 3 (26:31):
That's a big one too, and it's leading the pack
because I haven't heard of a company that's even mentioning that.
I mean, because to mention it, you're pointing out that
it's a problem, right and we all know it is,
and because we never know where.

Speaker 2 (26:41):
It's going to go, especial when we're starting new things
like this in life.

Speaker 4 (26:44):
Well, i'll tell you what really caught my attention was
in the UK, the UK Health Department or whatever they
call their their health department there did a study that
nicotine vaping is ninety five percent safer than smoke cigarettes.
So they acknowledge that themselves, and here they are three

(27:05):
years later and they're trying to ban every single one
of those devices from that country because of all of
the landfall issue. So if they're going to ban, you know,
I mean, we're not in the we're not in the
nictine business. But there's a hell of a lot of analogies.
They're both liquids, they both have to be vaporized, and
they both have a battery. And so we looked at
it and said, man, if that starts to happen in cannabis,

(27:27):
we're going to be in real trouble. So that's that's
kind of what brought it on.

Speaker 3 (27:31):
I love that you guys are ahead of the game
like that. I mean, that's looking at the curve ahead.
Whoa what are they talking about?

Speaker 2 (27:37):
What? Oh shit, that's going to affect us.

Speaker 3 (27:39):
If it goes and should go to make more noise actually,
because if this is a problem there, well there's gonna
be a problem somewhere else.

Speaker 4 (27:46):
Oh absolutely.

Speaker 3 (27:47):
I mean it's not like it's it's one of those
well that won't happen here type thing.

Speaker 4 (27:50):
It already did you know what I mean.

Speaker 3 (27:52):
Yeah, it's going to be Uh, every company better start
looking into this. And I love the fact that that
you guys are doing that.

Speaker 2 (27:59):
That's one of those fun cool things that you guys
are all over the place. I love that.

Speaker 3 (28:02):
So are you guys doing events too? How do you
guys promote both? Is it just business to business? Looking
at the manufacturers and.

Speaker 4 (28:07):
Yeah, a lot of it. We did mg Biscon this year.

Speaker 2 (28:10):
We had you guys there.

Speaker 4 (28:11):
Yeah, we had booth.

Speaker 2 (28:11):
Thanks for coming by. Uh huh, we had we had
a big imprint.

Speaker 4 (28:15):
I talked to Cam before and yeah, so we're going
to definitely change that next year.

Speaker 2 (28:18):
Oh yeah, did you see our location? What we had?

Speaker 3 (28:20):
We had like one of the biggest footprints there. Yeah,
actually not one of we had actually the biggest whole
little area there was.

Speaker 4 (28:25):
It also had a suite at our hotel and had
people up every night. And then one of the ways
that we promote ourselves around the country is the golf tournament,
which is skipping my mind right now. There's a traveling
golf tournament that goes to like ten states and we've
participated in that and I'll remember before the show's over.

Speaker 2 (28:47):
Okay, cool, Well that's good though.

Speaker 3 (28:48):
I love that, And anytime you guys want to do
something here, I would we should invite a bunch of
California you know companies that you guys are trying to
do that and rent the whole place out and get
them all here and feed, drink, smoke and you know,
have your products.

Speaker 2 (29:00):
All over it.

Speaker 4 (29:00):
And that's that's our plan to do around the country
this year. Because the golf thing isn't isn't around anymore,
So we're going to say, okay, if there's a trade
show like Benzinga is in Miami and April, I think
you know, We're going to somehow have a party around that.
Not to get in the way of what they're doing,
because it's their show and we're all there to respect them,
but we want to be in the same location where

(29:21):
everybody's gathering, have a party and you know.

Speaker 2 (29:23):
Show a good time and see our products and meet people,
because that's what it's about.

Speaker 4 (29:26):
One percent.

Speaker 3 (29:27):
I mean when you go to these locations, and that's
what Bold needs to do, right, you need to meet
these people that are looking to buy and manufacture thousands
of pins, and here you go.

Speaker 2 (29:35):
We can do this for you.

Speaker 3 (29:36):
And if people want to get in contact with you,
it's just go to Boldcarts dot com correct.

Speaker 2 (29:41):
And it's real simple to just link up and connect.

Speaker 4 (29:44):
Yep. Just get ahold of us and we'll get right
back to you. And if we haven't already talked to you,
we'll talk to you again.

Speaker 3 (29:49):
Well, I like it, you heard it. You see the
prices are going to be great. Everything else there, Bill's
you heard the story. I think it's phenomenal.

Speaker 2 (29:54):
Bill.

Speaker 3 (29:55):
We like to do the high five with folks that
come on the show. Before we do that, I want
to thank the folks around here that make it all
happened from Daniel to Diego Logan, Gary, Carly Connor, cam Beach, Barcelaria,
Eli Muffins, Sunday Og, Skinny Ruby, Goldie Brother, Pitt, Mark Carnes,
Chris Frankeno, Jennifer, Erica and Elvis. Thank you guys all
for doing what you do and making this facility the
way it is today. Bill Reinhart, the CEO and co

(30:18):
founder of Bold, You guys, question number one of the
high five. How old are you the first time you smoked?
And where did you get it from?

Speaker 4 (30:28):
I was in seventh grade and I got it from
my girlfriend's mother.

Speaker 2 (30:33):
No way at seventh Did she give it to you
or did you take it from her?

Speaker 4 (30:38):
No, she gave it to me.

Speaker 2 (30:39):
Really, tell me more about the story. How did this
go down?

Speaker 4 (30:41):
No, she smoked with us.

Speaker 3 (30:42):
She said, Hey, Bill, I'm glad you're trying to get
my daughter's pants over here in good old Illinois.

Speaker 2 (30:48):
But we want to talk about want to hit this?
I mean, how does this fucking happen at seventh grade?

Speaker 4 (30:53):
I don't know, but I'm probably in big fucking trouble
for Saraena.

Speaker 2 (30:59):
You're like, why did I just admit that one?

Speaker 3 (31:02):
That's awesome, though, I mean, I just think, as you
say it right now, as you I mean, like, think
about you and I and a seventh grader walks in.

Speaker 4 (31:09):
I have a seventh grader exactly. I choked him, That's what.

Speaker 2 (31:12):
I mean, dude.

Speaker 3 (31:13):
And as a dad, if you found out some fucking
mom David's seventh grade son smell, My daughter's in fifth
grade right now, and I saw black.

Speaker 2 (31:21):
There going dude, how does that even happen? Yet you
think it's so cool and great at the time, you
know what I mean? Oh my gosh.

Speaker 4 (31:29):
Funny is I didn't really like it, and I didn't
do it again until college, so really it was kind
of an isolated incident.

Speaker 3 (31:34):
Yeah, that's well, yeah, you know I started. We'll just
give you some context. I started at the age of six.
My brother was sixteen, so you know, but then I
kept smoking throughout from six all the way to twenty
six and just you know, it was it was what
it was. It's just part of the Oh, mom and dad, leave,
this is what we do. Okay, cool, I'm down. This
makes me feel real good. Turn that double Dutch buss
up a little louder, you know what I mean. So

(31:57):
that's a good question. Number two of the high five.
What's your favorite way to use cannabis?

Speaker 4 (32:03):
I like lave resin uh Cartridges and from Bold, yes,
of course. And then also there's a product in Arizona
called Sprinkle, which is a it's a it's a powder.
It's a powdered dissolate and it's scentless and tasteless and
you can put it in put it in a drink,
and it's a great way to sleep. It's a great

(32:24):
way to go to sleep. Like I was telling Cam
before this, I get on a plane to London, for instance,
and I'll put it in a glass of wine and
I'll literally wake up in London.

Speaker 2 (32:33):
Really, what's it called heroin?

Speaker 4 (32:37):
It's a white found.

Speaker 2 (32:41):
My bills over there.

Speaker 3 (32:42):
I just put one rig in my neck and I'm
out fucking thirteen hour flights, that's right.

Speaker 2 (32:46):
That's a long fucking flight to London.

Speaker 3 (32:48):
Yeah, I mean that's about thirteen hours if I'm not
mistaken fromf oh I remember going from Mesfo to London.

Speaker 2 (32:53):
It was thirteen hours. Wow.

Speaker 3 (32:54):
Smart though, it's a good way to put the little
what's it called against skittles?

Speaker 2 (32:58):
Sprinkle Sprinkle, and it's it's a little powder or lip sprinkle.
I love when they create shit like that.

Speaker 4 (33:03):
Yeah, you can't put it in something that's carbonated, it'll
blow up, so it has to be something like water
or wine or something like that.

Speaker 2 (33:09):
And then boom you get your kick.

Speaker 4 (33:10):
Yeah. And they have like four different kinds of one
for sleep and one for pain.

Speaker 3 (33:14):
I love those. I love the for pain. And that's
I'm we're all about on this show, the medical aspect
of it.

Speaker 2 (33:20):
Like you know, for.

Speaker 3 (33:20):
Those who want to just smoke, smoke, but I really
look at the medical benefits of cannabis personally, right, Like
I'm mister, I use it all for my medical I
don't smoke joints.

Speaker 2 (33:29):
I use oils.

Speaker 3 (33:30):
And you know, when I had an ankle surgery, I
started using pins again or not again for the first
time because I've been actually sober. I don't smoke weed
itself for over twenty five plus years, but I use
all the other products, you know, edibles. When I'm in pain,
I'm like, okay, let me get you ten milligrams here
up to twenty thirty, depending on my threshold of where
I'm at.

Speaker 2 (33:49):
But I look at it strictly.

Speaker 4 (33:50):
As Yeah, I had I had both of my knees
replaced about five years ago, and my doctor said, do
you have your This was back before recreational in Arizona.
Is still meta. My doctor asked me if I had
my card, and I said no, and he goes, well,
I'm gonna give you a card because I'd much rather
have you on that.

Speaker 2 (34:06):
What a great doctor, what a smart doctor.

Speaker 4 (34:08):
Here.

Speaker 2 (34:09):
You had to look at him like, thank you, Yeah,
thank you for even offering it.

Speaker 3 (34:12):
If I don't want to cool, but that's a natural,
better way of dealing with my pain, and people need
to be spoken to that way, in my opinion, more
often than not. And I've been meeting more doctors lately
that have been But for the most part, it's not
the case. When you just look at it from a
global standpoint, it's it's not there. Fully, it's just great
to hear something like that that happens every once in

(34:32):
a while. Question number three of the High five Bill,
Craziest place you ever used or smoked cannabis?

Speaker 2 (34:38):
Says that plane.

Speaker 4 (34:41):
Probably lax in the airport.

Speaker 5 (34:44):
Yeah, but tell me more just vaping, just vaping in
the lax right there, Like okay, it is crazy when
you yeah, but it's crazy to think, oh my god,
I'm hitting this pan.

Speaker 2 (34:54):
No big deal. Well it is a big deal if
you get caught.

Speaker 4 (34:56):
Yeah, sure, it really is.

Speaker 2 (34:58):
Actually so that is.

Speaker 4 (35:00):
Again probably not the smartest thing to say on the show,
but here we go.

Speaker 2 (35:04):
It was twenty years ago.

Speaker 4 (35:05):
Yeah, that's right exactly.

Speaker 3 (35:06):
Question number four of the high five bill, what did
your go to munchies after.

Speaker 2 (35:10):
You get high?

Speaker 4 (35:12):
Doritos?

Speaker 3 (35:13):
Of course, Dorito's Ranch regular, cheese regular. Just you know,
it's funny, is I'll never buy them because I just
eat them all. But when they're there, it's like the
fat kids.

Speaker 2 (35:22):
Just it's one of those don't eat one, don't eat one,
eat one. It's oh my god, get that whole you know.
Don't don't let me go to the super Bowl party
and see that bowl.

Speaker 3 (35:31):
Right, It's like, I mean, I have themes of when
I do at Potlucks, there's always a bag of Dorito's
this and that. I'm like, okay, I'll get a couple
of them before you know, and I'm going back to it.
Don't let there be ranch ones there too, all of them.
I just want to demolish. Dorito's is a good one,
by the way. Question number five of the High Five
Bill Ryan Hart, the co founder and CEO of Bold Carts.
Check them out online boldcarts dot com. If you can

(35:51):
smoke cannabis Bill with anyone dead or alive, who would
it be?

Speaker 2 (35:56):
And why?

Speaker 4 (35:56):
Oh? Steve Jobs?

Speaker 2 (35:58):
Wow, I see that.

Speaker 4 (36:00):
Just to just to pick his brain, that's good.

Speaker 3 (36:04):
That's I don't know what he created, but I heard
his name a few times. I mean, can he have
my phone? I mean, that guy right there. What'd you
think of the movie?

Speaker 4 (36:13):
I liked it. The autobiography or the biography by Walter
Isaacson was incredible. I think you really got to understand
who he really was. That's hard to do that in
a movie, but in you know, five hundred pages, it's
a lot easier.

Speaker 2 (36:26):
Right, I got to read that.

Speaker 3 (36:28):
I've I'm always intrigued with when anybody even says his name.
You know, I've already mentioned Apple on this show already.
I mean, it's just one of those companies and one
of those things when you think of the man that
you know tried, failed, failed, tried, tried, got it. I mean,
he's he's an American icon in my book. I mean,
he's one of those dudes that changed the.

Speaker 5 (36:48):
World, you know what I mean, Like like you said,
and then to even get to those why house, what
were you thinking?

Speaker 2 (36:55):
And how hard were you pushing? Would you push that
hard again? Do you feel guilt? I love it. I
want to talk with them right now too. Yeah, I
love it.

Speaker 4 (37:03):
Bill.

Speaker 2 (37:03):
Is there anything we're missing that you want to mention
before we let you go?

Speaker 4 (37:06):
I don't think so. I just really appreciate the time.
And this was a blast coming over here and doing this.

Speaker 3 (37:10):
No, I'm glad you came from Arizona, and I think
there's some dust stuff that we should be doing together
in the future to help promote everybody in agreement.

Speaker 2 (37:17):
Let's do more because your.

Speaker 3 (37:18):
Vibe is amazing, your company is great, your product's awesome.
So whatever we can do, whoever we can introduce you to,
let's make it happen, happening awesome. All right, you guys,
it's Cannabis Talk one oh one. You heard the man
right there. Go check them out boldcarts dot com. It's
Cannabis Talk one on one. If nobody else loves you,
we do.

Speaker 1 (37:34):
Follow Cannabis Talk one on one on all social media
and Cannabis Talk one oh one. Thank you for listening
to Cannabis Talk one on one with Blue with Joe Bronde,
the world's number one source for everything cannabis, and make
sure you like, follow, and subscribe to Cannabis Talk one
O one now

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Meet the Co-Founder & CEO of BOLD™, Bill Rinehart!