Sheila Dedenbach, Founder of the edible company, Heavenly Sweet.

Heavenly Sweet products are created with the adult palate in mind; incorporating satisfying flavor and textural combinations with accurate cannabinoid content. Visit their website at:  https://www.heavenlysweet.com Instagram:  @heavenlysweet.california

See omnystudio.com/listener for privacy information.

Episode Transcript

Speaker 1 (00:01):
Heard around the world on the I Heart Radio app,
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Talk one oh one, the world's number one source for
everything cannabis with Blue and Joe. Thank you for listening
to our podcast, Cannabis Talk one oh one with Blue
and Joe Grande. Check out our websites of course, Cannabis

(00:22):
Talk one oh one dot com is We are the
world's number one source for everything cannabis. We have so
many great articles and blogs on our website. You guys,
as I look at it too, there's so many cool
things like the Oklahoma story that was just there and
bring it back up real quick. There are so many
cool things I want to look at on the website.
If you can, Erica, Uh, sit there so I can
read some of the great blogs and articles that are

(00:43):
on there. Oh, we can't go back to it either way.
We're trying to bring it up on the screen here,
but we can't go back. You know, this is not
live TV, folks, but it is a live podcast. That
all being said. Uh, so many great articles on there.
Check it out. Call us up anytime there he is.
Check out our I G pages at Cannabis Talk one
oh one. Blue is at the number one, Christopher writes,
and I am at Joe Grand Day fifty two Blues.

(01:04):
Not here today, but you know what, we still have
a great guests. We're gonna have a great show. And
if you're ready for this big concert, you guys, I
gotta leak it. Yes, that's the Burning Trees Festival August
and at Alanto we gotta lineup. That's gonna be crazy
for you guys. So get ready for this at Alanto.
I'm leaking it now. It is gonna be the most
amazing event. And then of course the World Series of

(01:24):
Cannabis going down there. Stay tuned for so much information
coming your way, brought to you, of course by can
Xes and Cannabis Talk one oh one, and of course
Green Day, Green Day Holdings group dudes, the blacklists and
weed maps. Okay, all this good stuff. I'm making it
all up, but you know you know what I'm talking about.
You guys. We got a good one and I got
a good guest here today. I'm excited Sheila, because not

(01:45):
only are you beautiful, but let me give you this
big introduction that I have for you, Sheila deaden Beeck. Right,
did I get there right, dad bok Okay, dadn't bok.
She's the founder of an edible company called Heavenly Sweet. Now.
Heavenly Sweet ducts are made using the finest quality ingredients
and prepared adhering to the highest standards. All products are

(02:06):
prepared by an experience to knowledgeable, serve safe certified staff
in California State Public Health certified facility. Heavenly Sweet products
are created with an adult palette in mind, incorporating satisfying
flavor and textual combinations with accurate connabinoid content. Now they
carefully way, measure and time each product for accuracy and

(02:31):
tests for content, molds, fertilizers, solvents, microballs, and heavy metals
to ensure safety and consistency for reliable effects. Customers satisfaction
is their only goal, which I love reading and seeing
about this company now. When Heavenly Sweet began in two
thousand and eight, there was no industry standards for the

(02:53):
dosy medication cannabis edables, so ahead of state regulations in
two thousands seventeen, Heavenly Sweet adopter ten milligram per dose
with California State regulators recognized as its dosing schedule. Look
at the history that this company was involved in. Every
product estate compliant, tested and clearly labeled so that consumers

(03:13):
like yourself that are listening to this can make an
informed decision. They're doing their due diligence. I call it
doing the Lord's work. Heavenly Sweet edibles are made with
their own can of butter and fused with refined dissolate
derived from sativa dominant hybrid cannabis. They infused every product

(03:34):
with careful precision to maintain the potency and clarity. Additionally,
they test throughout the process to ensure quality and consistency. Now,
cannabinoid content is listed on each label and step by
step instructions to determine your personal dosing, which can be
found on the Golden Rules Edible page on their website.

(03:54):
Once again, another thing, I take my hat off to
this company because they care about you. She knows nothing
that I said all this. I haven't talked to her yet.
I am telling you guys me reading this, I haven't
even talked to her yet. By seeing what this company
is doing, I commend you for doing that and reading
this about you, guys. They made products with a variety
of strengths ranging from twenty milligrams for twenty bars line

(04:17):
to their fore ants four rounds. Excuse me, medical easily
apply to any or heavily sweet, delicious, delightful, satisfying handmade items.
There are several delicious ways to eat your medicine enjoy
as sweet chewy fruit treats are creat your own using
one Heavenly Sweets cant of butter concentrates. Whatever your product

(04:39):
you choose, you could achieve your desired effects discreetly whenever needed.
No smoke added. I added that in there by the way, folks,
that's not on the website. They work hard to offer
an extensive variety of satisfying and delicious edible options for
your needs. Your satisfaction is their only goal. Please go

(05:00):
visit their website Heavenly Sweet dot com, which is h
E A B E N L Y s W e
e T dot com, or of course on all social
media it's Heavenly Sweet dot good Old California, so Heavenly
Sweet dot California. Welcome to the show, Sheila, and not
only are you great with your company, but congrats on
your b A and business and corporate communications as well.

(05:21):
Young ladies, Thank you so much on the world to
be here. I mean my eyes watered reading that because
it was so much to read and do. I wasn't
crying reading it, but I am feeling this proudness of
your company as I say that, and I ad libbed,
as you already know what I did with that article.
That you knew where my ad libs were and you
felt him. I'm hoping to ensure that you did the audience.

(05:41):
You just heard what I read and felt that. I
know you feel in a different way. But I want
to start off by just saying I commend you for
what I read and what I see on your company
because that extra mile that I read that I pointed
out to you guys, folks, that is not needed. It
is not asked, it is not required. It is nothing
that no company needs to do in the edible space.

(06:04):
So by me seeing you do that, that right there
is what stands out for and beyond, and that's what
I'm most impressed of so far of only what I've read,
because that, to me tells me that this company cares
about people, and I love you for that. I wid
thank you for kid. You're welcome. Actually, we we have

(06:24):
always from the onset um just lead with integrity. You know,
I I just looked at it, you know, and we'll
probably get into how I started in the cannabis industry,
but UM, just always felt like if I were the consumer,
what would I want? And I've trained my my staff
to be the same. They're my team. We refer to
it with each other as a team, and UM, we

(06:45):
would you know frequently, um, you know, go through the
process of you know, we pull out a product, okay,
you know, if you had to take the cash out
of your pocket to pay for it, does this feel
like a value to you? Because it doesn't leave our
our space if it doesn't feel like a value to
the consumer, what they have to pay for it. So
we're always have the consumer's point of view in mind

(07:08):
for every product we developed. It sounds like, Sheila, everything
you put out your staff and you go, we would
buy this absolutely And I feel like that, and not
only that, the extra level that you're putting into and
all this stuff. How many people, as you say this staff,
how many people got working over with you? Guys? Fourteen
and here's a multi state Now are you guys in
California and somewhere else? Thank you for asking. Actually we're
in California about six hundred retail spots we manufacture and

(07:31):
distribute here in the state. UM and then I have
a business partner for Nevada. We're going to be opening
a facility in North Las Vegas. Yeah, I've just seen
that online. I remember reading something about that going. I
know that's so that's about to open multi state operator
netable company. I mean, that's just big to think how
you do that? So? Now, how many lines that we
have on this products here? With with what you got?

(07:51):
What are we looking at? I know I mentioned some
of the fruity things or what do we have on
the table here with what kind of products that we're
looking at from your company? What I brought was some
of our fast acting gummies, which is the fastest edible
on the California market. It is five to seven minute onset.
You are you are guaranteed to feel it in less
than ten minutes at its cap and you have a
four to six hour plateau. How many mills gummies and

(08:16):
ten milligrams per gummy? Um and you don't it doesn't
taste smell um like cannabis. It's um they are They
just taste like delicious gummies. We have tart flavors. Can't
wait to try tonight. I've been trying all these edibles
for pain and I've noticed they they're great. Yeah, they're fantastic.
And ten milligrams is a nice low dose. I find

(08:36):
like that's the smarter thing to do. I think it's
good to have the options of a heavier dose. I mean,
in California, we can only go to a hundred milligrams correct,
and ten milligrams per dose is the is the max
for California. Most states are have adopted like the ten
milligram UM but that being the fastest edible on the market. UM,
we have a special formulation that is um. It doesn't

(08:59):
go through the digest stop system. It is um. You know,
masticated in your mouth, mat folks. That means just break
it down real good, chew it real good, and it
will um. It's such a big word masticated. I'll just
eat the motherfucker. The more you break it down, the
faster it gets absorbed into the mucle membranes, which is

(09:20):
literally the cheeks and the roof of which you would
actually help more of what you're saying. If you chew
it more, it's going to help you more get a
better effect, folks, is I believe what you're saying. More
you break it down and chew it rather than doing
the old scooby Doo snack. When to trump done eating,
it's like, don't do it like that exactly, Yes, do
not do it like that. But the more you break
it down, the faster it goes into the bloodstream. And
this as smaller than nanotechnology. It slips between the cells,

(09:44):
so it is very fast. And we have this formulation
made special for us. The other product that's a new
way of hearing things, a man o way and all
that stuff. I've never heard that. Yeah yeah, And then
at that lovely four to six hour plateau and yeah wow,
so those are longer last scenes, so to speak, then
most of the fast acting Yes, whoa, I like that. Okay,

(10:06):
it's a new thing to here. Yeah. So, and I
think I brought you some mango passion fruit, and I
think some of our tart berry, So it might mean
if I had to choose a flavor of that, tart
berry would be my favorite thing. I think I'm about
to try a few of them. Since there's only one
host today, you thiefs over here. The whole cruise looking
all I want to try, and what's this middle cracker thing?
So I brought you some Staracha crackers. We do make
three savory crackers and everything in our Munchy line. We

(10:29):
have three savory crackers. We've got Muddy Buddy Lemon Buddy
cookie buddies, we have caramel corn and they they are
all one milligram per piece. So if you're micro dosing
and your three milligrams is your micro dose, three pieces
of three crackers or three pieces of caramel corn is
your micro dose. Really that's perfect like that about a
hundred pieces in there, so you have your hunter milligram pack.

(10:51):
I gotta tell you what I like about your packaging
is the re sealable and not overly big, just too much.
Like I just I think this is the right size
in my opinion, right, Like you said, there's ten gummies
in there? Perfect how many crackers and there's probably about
thirty five maybe a little ones in there? Is there
a hundred in their little things because there one milligram.

(11:13):
It's a dram pack. Yeah, So that's even better for
the size of a cheese it. I know that Kraft
doesn't want to say I want us to say we
use their cracker, but we do, you know we, I mean,
we don't compromise on ingredients. Um, we start with the
cheese at cracker and we medicate it and flavor it
because you can't take a California regulations require that you

(11:34):
cannot take a ready made product and you know, call
it a cannabis product, so it requires an additional step,
which would be flavoring. So we make us to ratcha
a chili lime and a ranch. Am I the only
one that's sitting here with their mouth or water, And
if you're listening, please call me up bits over there
again like, hey dog, I'm sitting here. You know what

(11:56):
kind of game? Yes? Oh my gosh, you little sound
of maze? I mean, did you know we're gonna break?
We're gonna come right back. I didn't know who comes
up with these phenomenal things. Is it just these three
lines right here? Oh no, we we have thirty five
ready to eat annibals, plus are two cannabiters. We're gonna
come back. It's Cannabis Talk one oh one. She lives
a badass. Make sure you come back to listen to

(12:16):
all these other items. We'll be right back. It's Cannabis
Talk one oh one. Keep it locked. We'll be right
back with Cannabis Talk one oh one. Welcome back to
Cannabis Talk one oh one. Will you guys, if you're

(12:38):
looking for a trust and cannabis seed at a fair price,
what you need to do is head to rocket Seeds
dot com are on I G. It's at Rocket Seeds
Underscore Seeds and we're sitting here, of course, with Sheila
from Heavenly Sweets. The website's Heavenly Sweet dot com on
I G. Heavenly Sweet dot California coming soon, Heavenly Sweet
dot Nevada. I'm sure, but thirty sim other lines. I mean,

(12:59):
I was on the web site too, feeling a little overwhelmed,
like going, you have gotten so many other products and
so many other flavors, and I feel like it's like
the minority flavored thing, like when you do the sarata.
I think it's like what we grew up eating type
ship and I feel like you're my cousin that came
up with a line that, Dude, this is the stuff

(13:21):
we ate and did as kids. Well, we we do
try to keep up on snack food trends and flavor trends. Um.
But I think you mentioned it earlier. You know, we
make products we like to so we pick things that
what people want to snack on, um, what flavor gummies?
You know, we we have a control group that we
used when we're doing product development that will will work

(13:42):
on the different flavor profiles and um, you know, different combinations, um.
And then how we would finish it, what would it
look like, how was it cutting packaged? So we go
through a whole process to develop something. But the main
thing is we want to develop products that people want
to keep coming back for or that they have a
that they feel comfortable with, that their flavors that they

(14:04):
enjoy and that they you know, they can incorporate into
their everyday life. You know, as we say we make
edibles for all. We don't make edibles for people who
are you know, necessarily that want the high end. Uh,
you know something that's you know, we make chocolates, but
you know, we know that there's some high end truffles
and there. We make things for like the everyday person,

(14:24):
you know, for everybody. I can't wait to put these
out and have my wife eat a couple. I'm not
gonna tell her, but she sits out there dog in
the middle of the table. Hey, kids, y'all better not
get deals and not these ones. These Mommy and Daddy's
right here precisely. Oh that is so funny, now, Sheila,
this is amazing. All these are these the big best
selling ones are what are your best sellers? Are best sellers? Are?

(14:45):
Actually are canna butter I I think we may be
the only manufacturer of canna butter um for retail in
the state of California. We've been making canna butter for
more than a decade. Um. We actually I started this
business in two thousand and eight. Um. But we make
a one thousand milligram adult use canna butter and it's
a four ounce container and a four ounce container of
two thousand milligram for medical um. Those are our number

(15:07):
one and number three sellers. Our number one seller of
finished ready to eat edible is our fruity rice crispy
treat um. Yeah, lots of people do. Yeah, they're delicious.
They're like my like, I'll sit there and buy the
big I call it the big death bowl. And walking
out of a grocery store, a liquor store, you see
that big old block right there by the register. It's
like Satan talking to me. Come grab me, fatty, come

(15:28):
grab me, like no, good bye, don't put an edible
in front of me that has one of those in it.
So you do all these great products, some great everybody's
talked so highly of us. See you on the shelves
at dispensaries. How and why does Sheila go to cannabis?
Where does the story and the love come from? What
were you doing before that led you to this beautiful

(15:50):
company to create it? Well, pre two th eight was
the highest unemployment California had had prior to that oh
eight crash? Was I lost four homes at that moment?
I know exactly that moment. That was a major crash. Yeah,
so I was. I found myself a single mom with
three kids to support, and um, although I have a
degree and I have owned several businesses, had a hard

(16:11):
time finding a job that would support my family. So
I a friend made a medicinal they called a medicinal
oil at the time, we would call it crude these days,
and of course nobody was doing it at the time.
This is again, you know, early oh eight, and had
an opportunity to go into a dispensary where they were
making a delivery and when I was in there, and backstory,

(16:33):
a little backstory is that I had had a confection
company for a number of years. I always had a
side hustle. I did a lot of confections, you know, cheesecakes, truffles,
chocolates and whatnot. And um so, going into the dis
I brought you these well, yes, yes, we're we're going
to talk about a shipment later. Yeah. Um So I
got to go into this dispensary and wanted to see

(16:54):
what sort of food products that cannabis was put into.
And um so, this dispensary had just plain rice, crispy
treats all and just clear zippered sandwich bags, no labels
on anything. And I was so appalled, and I thought,
there's there's there's no recourse. You know, if you bite
into that and you break a tooth, you who made that?
I frequently say this, and if you've ever heard one

(17:15):
of my interviews, I say, I don't know that some
harry backed guy named Charles didn't cook that up in
his garage, and and there was no way to know that.
So I had asked the bed tender to you know,
if somebody has never you know, consumed and edible, how
would they know how much of that to take? And
he just said they were pretty strong. I wouldn't eat
more than half. I was floored because some were large
and some were small. And I literally said, well half

(17:37):
of which one? You know? So I left there and
told my friend I could do this so much better.
And uh and I started, you know, heavenly sweet in
my kitchen. Um that very weak. So and started approaching retailers.
I took them in some samples, and I'd already you know,
had experience with packaging and um, you know, preparing products

(17:58):
in a way that we're appealing. So they had that
I appeal to them. So when I took them to retailers,
they were like, what is this? Like most people just
bring in a platter with like cupcakes on it. So
I just took a different approach. I I it wasn't hey,
I have this leftover, you know, cannabis and whatever, what

(18:19):
can I put it in? I took the approach that
I already had these fantastic recipes. I just had to
figure out the science of infusing them with consistency. So
I was, you know, already taking a different approach, a
different angle, and um, so I was obviously well received.
And then as soon as I started picking up more retailers,

(18:39):
they would contact me and say, Hey, I'm tired of
the baker I've been using. Can you make X or
can you make why? Well, damn straight, I can, you know? Absolutely? So, UM,
we you know, expanded our product line based on what
people were asking for, and then just you know, continued
continued on now seen um just as a as regulation

(19:00):
were being you know, formulated. Um, we had at the
end of the year a hundred seventeen products on our menu.
We were making ice cream, UM, push up, push up pops,
frozen pizza, microwavable. We had to take it down to
plus our cana butters, and I had to fight to
get canna butter classified as a concentrate because initially the

(19:24):
Department of Public Health wanted to classify it as an edible,
which meant a one hundred milligram max which was pointless.
Why would someone buy four ounces of canna butter with
a hundred milligrams when you could buy ready to eat
edible with hundred milligrams. So, UM, I think, I think
I harassed them into submission because I went to every meeting,
every seminar. I contacted them through that, I called them,

(19:47):
I contacted them through their website, I emailed them, and
finally I get this email back right just at the
very end of seventeen and the email reads, oh, yes,
we remember you. Yeah, we're going to We're going to
classify it as a concentrate. So it was, you know,
it was you know, I'm sure I wasn't the only one,
but I certainly felt like, um it, I was on

(20:08):
a mission. I was on a mission, you know, to
make sure that that was properly classified. And you're part
of the early stages of it not having Like you said,
I remember those days to the clear baggies and they're
literally the zip block baggies that you buy a exactly
the sandwich bed. They're literally a sandwich bag with nothing
on them. It's so funny you say that, you totally

(20:28):
took me back to that point. Oh my god, that's
exactly how it started. And to think that you have
helped change that and helped even with the regulations from
reading on your thing, like that's just impressive and I
commend you and pat you on the back and hug
you for everybody, because it's ship like that that people
don't realize the movement that you cared and and set
a standard could be a nationwide standard that I think

(20:51):
is appropriate. In my book, I think it should be
low dose like that, it should go to a hundred
and if you want more, get more appropriate for the
medical and have a medical dose. And for you to
start that and me to read that is very like, Wow,
that's big vision stuff and and what this industry has
needed pioneers like yourselves and visionaries like yourselves that do

(21:13):
this in business people, that's just awesome. And as you
did that and go there, wasn't it looked at like crazy?
There You're looking like, what do you mean you want
to cook with this and it's against the law. Well,
of course, I mean you had to go through so
much I did. Uh, you know we did as a company.
We went through, we went, we have, we have jumped

(21:34):
through every fiery hoop that has been thrown our way,
and there's been a lot of them. So you just
get adept at you know, pivoting and you know, you
do what you have to do. Um, but there's definitely
been times where I've had to stay on my ground.
And you know that, you know, tell me why this
isn't you know, meeting regulations and you know, let's let's
discuss this. And there's definitely times when you feel like

(21:54):
you have to advocate for every consumer that buys your
product and and others, not just my products, but you know,
there are definitely times when you feel like you do
have to fight for them. Well, and you did. And
that's why I'm saying, and I see this between the
lines of folks that I'm trying to explain to the
people listening, going, this is what she's done. Nice. That's
why I see what you've done and how you've done
that for the people. And it is a unrewarding thing

(22:18):
that I'm rewarding you for a publicly saying, you know,
you've done this with no reward, never with the intentions
of being reward never with the intentions of being acknowledged
even for it, just because you did it because it
was the right thing to do. And thank you for that.
And a lot of people don't see that. And I
read this about your your company. It's what we need
in life exactly. She needs to be abouted you guys,

(22:39):
thank you, as it's just you know, when you come
across people in life that just did the right things
for the right reason, that is what you are, Sheila,
and that is what this company is at Heavenly Sweets,
because she started this company and did this all for
the right reasons of seeing something that wasn't as good

(22:59):
as it could be and her standards are creating the
standards that we use in cannabis right now. And to me,
that is so impressive going to everybody that's using it
what this is from Sheila and her team, This is
pretty impressive that this is what you moved and did.
So when we come back we have the high five,
We're gonna see where else they're going. We're gonna see
what these four twenty bars are because I just love

(23:21):
the line of it. It's Cannabis Talk one oh one.
We'll be right back after this. We'll be right back
with Cannabis Talk one oh one. Welcome back to Cannabis
Talk one o one. Advanced Nutrients, you guys, has a

(23:42):
complete growing system for cannabis that optimizes all phases and
cycles to bring your crops to their true genetic potential.
Discover more at Advanced Nutrients, dot Com and real Quick.
Before we get back, of course, to Shiloh, we hear
the founder and edible company Heavily Street. I just want
to thank our whole staff that there's so much here
to help this show be what it is. Jan Erica,

(24:03):
Daniel cal Christian A Christian s Danny p Funk, Sammy Connor, Kimberly,
Sammy Gabriel Sager, Brianna Cash Camp, Solar, Nadia, Ali Pitt,
Chris Frankino, Jennifer and Elvis. Thank you guys. As you know, Sheila,
it's the team that really makes sense. You can see
around here all those people that do so much in
your team, and as we talk about your team and

(24:24):
your story of getting involved in doing that fifteen people.
Are you guys? Are you still coming up with new
things like how does that even process happen? Always seeing
there going? What's next? Guys, Let's smoke a joint and
figure it out. Well? Actually, um, because we're a drug
free work zone, that would be a no. I don't

(24:46):
care what they do on their private time, but I
need people with clear heads to make consistent products. So um,
I guess I'm the bad Boston not at all. You know,
it's funnier is that even around here too, were all
you can go smoke on your break. Don't get me wrong,
but yeah we're working, guys. It's go smoking. We were working,
but you can go in your break and smoking. We're not. Yeah,
I think it's fine. It should be. That's what it
should be. I mean, if you have a job as different,

(25:07):
God bless you. That's good. Right, Most people don't write
this is correct. So you guys all hang out and like,
what's the new products you guys are talking about are doing?
Or what's the new line? You're gonna go a few steaks?
I mean, what we got next coming? If only they
didn't require refrigeration. But you know, as far as regulations
are concerned, nothing that requires refrigeration. There is an exception

(25:28):
for canna butter and for some juices, but otherwise, um,
everything must be shelf stable um at forty degrees are higher.
So our next um, I think, I'm I'm the next
thing is going to be probably a vegan butter. Um,
so that we can you know, offer something because obviously
our butter is a dairy butter. So I'd like to
make something for vegans and vegetarians so that they can

(25:49):
do their own. The whole foods market is big, and
that the vegan market. It's just it's part of what
everybody needs and uses and for their health and whatever reasons.
It's legit and there's a lot of cannabis users that
need it. Yeah, I think that's a wonderful, exactly perfect,
exact idea. Well, back when we had a hundred and
seventeen products, we had sugar free, we had gluten free,

(26:10):
we had you know, you know, dairy free. We had
lots of products. But because those tended to have a
shorter shelf life, they need a refrigeration to get to
have better stability. And so because they require refrigeration, that
was you know, we had to cut those off the line.
So because not a lot of dispensaries are having refrigerations
in there for their well the more now with the

(26:30):
cans of drinks and can hants and everybody else that's
out there. It's not that retailers didn't have refrigeration. It's
that the state regulations mandate that you cannot have a
product that must be held below forty one degrees, with
the exceptions only of cannon butter and certain juices. Now,
dispensaries can certainly opt to refrigerate beverages, which makes complete sense,

(26:53):
but those beverages are also shelf stable at room temperature. So, um,
you know, if we can thank you, you're welcome. And
if if there was anything we could manufacturer that was
shelf stable, that was you know, vegan or whatever, that
we would we'd certainly be looking at that. But next up,
we just want to you know, bring in, bring in
the vegan, vegetarian crowd. Well they're there and it's healthy

(27:16):
and it's great. So I'm wondering how the three kids
look now at mom who's become the crazy mom that
has this cannabis company and gets everybody high and you
know the other moms now, because you were that single mom,
tell me that story abow crazy, that ship must have
been for you, Sheila. I think I think initially there
was a there was a little shock factor with my kids,

(27:38):
Like when I told them the business I was going
to get into. No again, just I'm gonna throw a
little backstory, and that I didn't. I wasn't just on
a whim starting this. I saw that there was a
need in the market. I did my research. Um, and
and trial and error to come up with the first products.
But I needed to do the research. I needed to
know that any product I was putting out there for

(28:00):
for the good. You know, I wasn't it wasn't just
and I don't discount people who were recreating it with
it in any way. But I needed to know that
any product I put out there was was being used
for good and not evil, I guess is the way
to put it. And so um, you know, the very
onset of it. My kids did have a little bit
of a reaction to it, but then really embraced it,

(28:23):
like this is my mom's cool. You know, so cares.
This is good, this is medicine, this is good for people,
right absolutely, so um. You know, I put two kids
through college so far and one more to go. And um,
you know, actually my daughter is the one who designed
our all of our packaging, and she's designed every version

(28:43):
of our logo. Her first design she was thirteen. So um.
And she's an advertising and a graphic artist by as
a profession. So um. And there were definitely were times
when they had, you know, they were in homework, they
had homework to do when they were in high school,
and you know I had orders to fill. I'm like,
I Mom, need you, I need you to put some
labels on him. So put that sticker on this bag.

(29:05):
We're gonna line up and we're all putting stickers on bags.
That's exactly what. Oh yeah, that's part of the game there.
And now we're doing this world series of cannabis. Hopefully
we'll get these products in those bags and get these
things over there and people testing them. Because I can't
wait to see how the people in the crowd react
to this, because it looks great. I've yet to try,
and personally, I've had some other ones from other companies,
but I have not heard the research that you've done,

(29:28):
and I have not heard everything that you've done, So
I cannot wait to try your products and see your
product out there. It's wonderful. You should just open that
and smell it. Okay, twist your arm. But well, there's
one tartberry gummies or the Sarata crackers. I mean, I
have to try, but somebody handing them to Racha crackers.
Please to go ahead, Danny, thank you, sir. Don't get

(29:50):
your hair on him. Okay, all these are child proof. Huh,
you got to tear the top. I gotta tell the
top off. I can't just open them up, Okay, I
gotta really open it. Then here we go, Here we go.
They're really this is legitimate. Oh wow, Oh my god.
These smells so juicy and fruity and fresh. They smell moist.

(30:13):
They have that moist feel. Still, the bags feels moistly.
Come take them by the one. Come on, go ahead,
big mouth. Take one over there. Here you go. You
know you want to take a look at you Take
one right now. These are the only ten millim here.
Come here one. They feel so soft and good. I'm
sorry I grabbed it pit. I touched it with my fingers.
Are you okay with that? I shouldn't have graduated my
hands in my bath? Here you go. I mean we've

(30:33):
shared worse, but there you go. We talk about get
on your micro over there and what it sounds like?
What's it? What's it? Uh? What's it? Tastes like? I'm
gonna take some tonight? But what's it got? It looks
moist and gummy and juicy and fruity. It smells delicious.
It has a little sugar glaze on it. It's cannabis
infused juicy berry gummies five just seven minute rapid on sets,

(30:58):
so pitch just they on ten milligram. What are you
tasting right now, young man? Everything you just said is
what I'm tasting. It's juices. They're just flavorful, very flavorful.
Off of my mouth. You feel me, I'm like, my
mouth is actually watering because even afterwards, and it's funny

(31:20):
because even the touch of the bag feels juicy, like
you know when you feel a gummy or something and
it just feels all hell of hard sometimes and you're
just like, Okay, I guess I'll eat it, and you're not.
And then if you're rotten, tooth is gonna come out.
You know what I'm saying. It's like people like, you
know you want to keep eating, I'm gonna keep eating.
It's like you can eat one and be like, Okay,

(31:40):
I could chill for a second. I don't want to
have you think you're thinking you want to eat right now?
For the bag. Yeah, your your mouth watering, isn't asking
for more? And and and to the to the point
of their texture, that's that was by design. We wanted
something that was softer, more like a jelly. Not I'm
not I'm not a fan of the texture of gummy bears.
They're like chewing on a rubber baby. Yeah, that was

(32:00):
like it's a different textures. It's a it's a better candy,
Like I'm used to grabbing out a better candy that
you buy. You know what I'm saying in size wise,
the thought went into it that, you know, the idea
is that consumers should feel like they're getting something of value.
It should it be like it's the little tiny cube
when she said that these are cracker crackers for real,

(32:21):
for real, like these are full on cheese. It's these
are no joke. Come grab who wants? Who wants one? Who? Who?
They're only one milligram each, Daniel, you want come come
grab get here, you come grabing real quick. Come taste
a couple mill the one milligrams. Just grab one, you're working,
Grab one, Grab one or two? Okay, pitts grabbing two?
Look at them up too. They smell delicious. How's that crunch?

(32:45):
They look crunchy, They look hell a flavorful. Oh I
cannot wait to get down on the town on these. Yeah,
so I recommend, yeah, one milligram each. So if someone
can be bad, because you could be you could go.
You get the whole thing. Bikes to it. Oh, Saracha,
you're killing it with this. The smell, the flavors, the feel.

(33:06):
We try we certainly Heavenly Sweet. Is this top knots
you guys are doing it? There? I love it well,
you know we like right perfect. It looks delicious, fills, crunchy, fills, juicy.
You guys, you need to look at the website once again,
Heavenly Sweet dot com. Sheila, we'd like to do something
with all their guests. We like to have the High
five with them. Um, So I'm just gonna ask you

(33:28):
five simple fun questions and you get to answer them.
It's the High five with Sheila, the founder of the
edible company Heavenly Sweets of course, Heavenly Sweet Dot California,
Heavenly Sweet Dot Nevada coming soon in Nevada as the
sill Be, a multi state operating cannabis edible company. Sheila,
how old you the first time you smoked cannabis and
where did you get it from? So the first time

(33:51):
I smoked cannabis, I was with my best friend Stephanie,
and I grew up out in the country. We had
horses and out in Wilton actually and um, outside of
Elk Grove south of Sacramento. Okay, I'm from the Bear Okay,
not too far from there. Um, And we rode our

(34:11):
horses out to this big open pasture. And I'm going
to guess that that came from her uncle, who was
like the local dealers, so he was the hook up
for anything. But um, yeah, that was our first time.
And I think there were seeds in it. Of course
back then, nothing like smoking to joint with seeds popping
all over the place. Question number two of the high five,

(34:31):
what's your favorite way to use canadice? So it's probably
going to surprise you to know I don't actually consume
these days. Wine is my drug of choice. Um. And
when I started this, I've tasted every product obviously, so
everything has to go through my quality control. Um, but
I'm not It's just not my preferred um. Yeah, so

(34:57):
I yeah, and I'll just edibles at night with my
pain right now. But yeah, and I frequently and I
recommended to people all the time for their and it's
it's really funny when you become an operator in cannabis industry,
people start coming to you with their medical issues. So
I've got this going on. What what do you have
for that? I'm like, I don't have a medical degree,
but I do know cannabis, and I can certainly recommend

(35:17):
that's exceeda. That's so funny because that's exactly how I
use cannabis, Like I have a dime pin or a
booze pin, and I'll have now some of your things
that I'll take home to eat at night when you know,
my ankles throbbing and I just cleaned the garage and
I just said ankle surgery. So just whatever. I'm trying
to just get back into life. Coin these have been
wonderful for me. It's real medicine. It would be because

(35:37):
it's an analgesic, so it provides pain relief. It is
an anti inflammatory, so it will help reduce swelling. It
is a vascular stimulator, so it helps to increase blood
flow and quickly, uh you know, speeds up the healing
so so much it does for you. Craziest place question
number three, you ever use cannabis or smokes? That's a

(36:01):
good question. I'm going to say probably at a party.
I don't know that that's a crazy place. It is
probably a really natural place. But at a party with
the with a lot of people there, so where when
it's like, okay, this is crazy that they're smoking weed here,
what do you Yeah, it was in Calabasas, so so
not really what you would expect. There A lot of
friends of Calabasas So I love that area. My buddy

(36:23):
Big Boy lives over there, and a lot of other cats.
I love that are a good question Number four of
the High five was Sheila, the founder of the edible
company Heavenly Sweets. What is your go to Munchy's after
you did get high and you're sitting there going hm hmmm,
probably coming up with all these snacks right here. I
would think ice cream would be like my go to,
um Rocky Road, or really if there's anything with coconut

(36:47):
or like nuts in it that that would be my
go to. I love it. I love it. Question number
five of the High five, If you could smoke cannabis
with anyone dead or alive, who it be and why? So? Maybe?
Um God, I have a lot of historical, you know,

(37:10):
figures that I would probably choose. I don't know who
would you Who would you smoke with? You know? I
look back and I think both of my parents are dead,
and I would just do the double shot and say
come back mom and dad, and it's good down on
the town because they're both dead. But I mean, Jesus
is a hard next to them. I mean, if it's
Jesus or my parents, I'm not going to complain. One

(37:32):
of the three can walk into the rooms. My point. Yeah,
Jesus would be a good one. So those are mine,
like I mean, rich Shard or hell and one of
those three. His dad sort of invented it. So yeah,
maybe that's look at. I mean, when you asked me,
that's what I go for. Like my peck in order goes.
I mean, my parents are there, my parents, but the lords,
the lords are either one come first. I mean, are

(37:53):
you're gonna tell me about him anyways? Right? I like
your choice. I'd like to steal that. Yeah, there were
somebody somebody, Yeah, Jesus would be the one. I mean
when I have when I hear people say that, I'm
just like all day going of course, I mean, how
does it get any better? I mean, jeez, even if
you don't believe, you just say as a carpenter, cool,
look what you did as a carpenter. Pretty unbelievable with stories, right,
I mean, if you just look at his stories going okay,

(38:14):
I'm Muslim, Okay, his stories are pretty unbelievable. I'm just
saying whether or not that's true or not we could
maybe that could be fair. But that being said, she
there is there anything that we didn't mention about your company?
Because everything that I read in that intro I praised
you and that was real from the heart. You know,
I did the research seeing what we did. Thank you
Solar for grabbing that stuff that I can find and

(38:36):
read on her and see that whoever got it for me,
I believe it Solar. But I'm just impressed with what
even said, like the love and the care because you
guys are doing something that you would buy. And that's
what I felt too with what I read, what I see,
the vibe I feel for me personally. So I support
good companies like that and I plug it company. Then
if there's anything we could do to help you, you know,

(38:57):
I'm bringing products around. Let's go pit just try. He
likes it and it's funny. I'm sure he would be
like I mean, he would they were, they were delicious
and the yeah, he was pretty good, not delicious. He
uses real words. He used the real word I mean,
I mean he might have introduced himself to use Jason.
He his real name exactly. See I call him bit

(39:18):
he got high. I'm Jason. Yeah. Is there anything we're missing? Though?
She was that you want to mention before that you go,
So I would say a couple of couple, well, a
couple of things I would want to mention about Heavenly
Sweede in particulars I mentioned to one of your staff
that I believe, and correct me if I'm wrong. I
believe that Heavenly Sweet is the oldest continuous operating edible
company in California. UM we were the first fact check

(39:40):
room in the South. We were the first to begin
lab testing products. We started in early after I met
a couple of professors who had just started UM lab
testing cannabis flower and no one was testing anything then
UM and I had to convince them that if they
could test my candle butter, I could create products that
with a known potency, so I could create products that

(40:01):
I could then label. And so from there, when they
began testing our canna butter and we were manufacturing product,
we started our own dosing schedule because it didn't exist,
and that was ten years before the state came in
and said we needed to do it. So we would
you know, list that there was a d fifty milligrams
and you know, we were we were considering one dose
fifteen milligrams at the time, and so that would be

(40:23):
ten doses so consumer could try any of our products
and be able to have a known um response to
it or effect from it. So it was really important
to do so. We were the first to put nutrition
panels on our product UM and allergens um. So these
things were just really important that I always felt like
the edible shouldn't be cannabis. Edibles should not be treated

(40:46):
or um you know, expected to be any different than
any other commercially produced product. That we as manufacturers had
a responsibility to the consumers that buy our products, that
we have to make sure that they're good, clean products
and that what is what we put on the label
is the product that's inside. You mean, like a real business, right,

(41:08):
it's the help of Canada's phase. Wasn't like that, Yeah, no,
it wasn't. Right after I started this, I uh, this business,
I we entered into what I refer to as the
X phase. Um, the X phase was there were you know,
the absolute variable of you would buy you know, a

(41:29):
cookie from company ABC and consume it and you had
it one particular effect, and then you could buy the
same cookie from that same company ABC the next week,
and how you'd be out for three days. Um, there
just was wild you know, inconsistency and um those labels
would be like X or fifty X or ten X

(41:50):
or five X. I could have put anything on ours.
The problem was you had to solve X. It was
a mystery. There was no consistency and there were no regulations,
so it was literally companies would make products and just
whatever they whatever, arbitrarily put some sort of you know
why because and again no one, no one was testing,

(42:11):
no one could trying to verify exactly right, and went
on for the longest time. I mean it's still to
this day if you think about it. I mean, they're
testing products now and it's good. But some I feel like,
I don't know for sure, but I feel like some
gettible companies are still it's not so solid yet. I
don't feel like it's as concrete as it needs to be.
My opinion, I think if we have more consistent testing,

(42:34):
because I don't know that you're aware, but in the
state of California, are testing labs have an a thirty
percent allowance or variable thirty percent variable from one lab
to another and depending on what labs get in grease
like those things. So hey, make this one fast. That
was like that. The stories of that are just like,
so what some of the biggest lossuits. Let's just keep

(42:57):
it right, folks, and if it's right, it's right, yeah,
and just do the numbers. Are the numbers like, it
is what it is, the posy, the potency, it is
what it is. Just put the right ship on the
right bags, the right doses that the people are the
what needs the matter the most, and they need to
know what's in the products. And if this product gets tested,
it is what it is. Well, and if we could
just put the consumer over the profits, put people over profits,

(43:20):
and the profits will come. In my opinion, in life,
when you're doing the right things, yes, I agree, and
I feel like you're doing the right things. We've got
two kids to college, we've got one left, and then
Sheila's on her way to retirement. Folks. It's wonderful. I
love it. Sheila, I mean, I gotta first conquer the
rest of the country, you know, one state at a time.
How crazy and nervous is that for you to like

(43:41):
sit there and go, you know what, Yeah, let's go
for Nevada next, that's right next door. I mean it
is Oklahoma next. I mean you gotta have the third
state involved already and thinking I think it's Oklahoma, right,
it's gotta be might be, might be Oregon or Okay,
right here, stay right there, all connected. I like that
because you're a route. Oh well, you got to be
in the state. You can't really do over over line,
but you can still drive there and have your team

(44:02):
there so you can go visit there. You have to
still there. You have to have your own everybody in
the own state. The whole kitchen and everything there has
to be cultivated, has to be cultivated, sourced, manufactured, packaged,
and sold within this Well, at least it's fun that
you can to spend all this more money in another
state and buy all the sole facility, and you know,
at least you get to do that something to look
forward to. At least you get there's been a whole

(44:22):
much more money to get it all going and cracking again, right,
But that's a pretty beautiful part of this business. And
that's what you're doing because now you get to bring
all these wonderful products that you have in California at
all these different dispensaries to Nevada and all those ones,
and then the Organs and then the next day and
the next state. So you know, good luck to you.
And if there's anything we can do when we've got
new products, come here, let us know about them. We
could tell our audience and say, hey, we're rooting for Sheila.

(44:45):
Look at this single, strong, beautiful mother who's making ship happen,
who is more than likely a strong minority woman who
has dealt with so much inner way and has overcome.
And we are proud of you, and we support you,
and we salute you. Thank you. Can I call you
and I'm having a bad day, pep talk any time

(45:06):
to one three give it you. I will give it
you though. It's Cannabis Talk one on one, folks, this
is real spit. If nobody else loves you, we do.
Thank you for listening to Cannabis Talk one on one
on the I Heart Radio app, Apple podcasts or wherever
you get your podcasts.