January 15, 2020 • 13 mins
James Kotecki of C Space Studio speaks with Jean Foster, SVP Marketing & Communications, CTA.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Hi, I'm James ko Techie. You're listening to the C
Space Studio podcast interviews with technology, media and marketing leaders
from CS. Hi, my name is James ko Techie. You
are in the C Space Studio at CS and with
us is Gene Foster. Welcome back once again. You are
(00:23):
the s VP Marketing and Communications of the Consumer Technology
Association and we're glad to have you back for a
second time in the studio. Good to see you again, James. So,
I think as his tradition, we should probably start out
with a quick recap of what the Consumer Technology Association is. Yes,
so everybody knows what CS is, but sometimes when I
say I work for c t A, people can I
(00:43):
get a little bit of a blank look. So the
ct A Consumer Technology Association is the association that represents
over two thousand technology companies in North America, from some
of the biggest to to also startups. But our job
is to really represent those members, be it on policies,
uh you know, in individual platforms. We do research on
(01:05):
specific issues. We do a lot of work on sentence standards,
like standards for fitbits so all the you know, like
fitness trackers, so they all work together. UM, and obviously,
you know, first and foremost everybody knows is for this
great event and C yes in Vegas that we put
on every year, which is CES. I believe that CS
and c t A initially started as like radio was
(01:27):
like the the original kind of core technology of this show.
And obviously it's evolved so much since then. The brands
of C t A and C S continue to evolve.
Where do you see the brands now? And most importantly,
because CS is all about the future, where are they going?
Where are they going? So let let me start with
with CS UM. You know, so so people I think,
you know, sometimes people still think about this as the
the gadget Show, the you know what was the Consumer
(01:49):
Electronic Show, which we rebranded a number of years ago
to keep some of that heritage, but to really show
that the show has evolved. Um. You know, when I
look at CES now today, still have a lot of
the coolest gadgets in tech, and you'll see that around here.
But you're also seeing all of the new companies that
are coming into to see us over the last few years.
(02:10):
Companies like like Delta Um Airlines who kenot in our
on our stage. They talked about all of the technology
that they're incorporating in their their passenger experience. John Deer Tractors,
Impossible Foods. Last night they we got to taste their
brand new products, the Impossible Porch, so um. You know. So,
so when we look at technology now and the CS brand,
(02:32):
we're really looking at the evolution of the tech industry
and all of the companies that are now becoming tech
companies that you wouldn't have thought about many years ago. Yeah,
and this is a question I keep asking, is I
think the evolution of this conversation continues to be interesting.
If every company is a tech company, and we've talked
about that before, what does it mean to be a
tech company anymore? So every every If you look at
(02:54):
all of these companies now, these in many cases very
traditional companies. Again I always loved and Dear as an example,
because they've got a massive display on the show floor.
You know, these are companies that are reinventing themselves. They're
evolving for the future. They're looking at data, they're looking
at analytics, they're looking at technologies like AI and repositioning themselves.
So yeah, I'm you know, we we see every company
(03:17):
as a tech company. Or they should be. And it's
almost a mindset, right, It's it's almost less about the
specific gadget or the specific data point and the mindset
of innovation and continuing to make that progress. Yeah. And
if you think about some of these technologies, you know,
they're not they're not in like a necessarily a physical form.
They're not all about you know, robot or you know,
if you think about AI. AI is prevalent in all
of these technologies, but you know, you don't see it,
(03:39):
you don't touch it necessarily. UM. Five G is an
enabling technology that is going to enable the next generation
of what we're calling the intelligence of things. UM, you're
gonna start seeing more over the next few years about
you know, I mean technologies you know where you're not
actually necessarily touching something. The technology is going to be
(03:59):
all around you. So so those are the that's the
evolution of the technology industry. One thing I've always interested
in is behind the scenes. I think all our viewers
are interested in behind the scenes. So this is a
massive show. You have a hundred thousand plus people attending,
You have every hotel in Vegas seemingly sold out. In conferences,
many meetings and breakouts all over the place, several massive
show floors, including a show flow right here at Aria.
(04:22):
So take me behind the scenes for what a day
in the life looks like for you as a c
T A executive. Um and as an example, maybe just yesterday,
what was the daylight for you? Yeah? So, so in numbers,
you know, we're probably going about hundred seventy thousands this year,
people from all over the world. Um. You know, so
it's a global show and as you say, we take
a lot of take over a lot of Vegas. Um,
it's it's very busy, you know. I had the Grand
(04:43):
Geer on on Friday, but just just yesterday, low and
yesterday was just it was one of my most favorite
days here. Um. So I started my morning at the
Park Theater. We had a keynote at the Park Theater. Um.
So I was. I was backstage there, you know, helping
print that. Then I come over here to the area,
um and was I'm seeing some of our our C
(05:03):
Space storytellers stage. Um. The highlight of my day and
probably the highlight of my year. As I got to
meet my idol, Alicia Keys, who was on stage. I
got to introduce her, I got to take selfies with her.
She turned out to be the most delightful person. So
that was the highlight of the day. But then after that,
after m seeing and introducing a number of really cool
(05:24):
companies on stage, then I went over to the Last
Vegas Convention Center and got to sit down on our
ct A stage there and interview George Barrios, who is
one of the co presidents of w w E, and
got to talk about how they changed from their digital
platform to now T t S streaming in the big
decision they made their After that, we went on to
(05:47):
our Leaders and Technology dinner last night, where we had
leaders from across the world, including some of our own
UH Cabinet secretaries here, um, governors, et cetera. So and
and you know, got to hear Pat Bran of Impossible
Foods talk about the evolution of his company. So that
was that was an example of my d We get
a lot of guests here, and I think every one
(06:08):
of them has been really busy with a lot of
things here at CS, but maybe no one a little bit,
no one more busy than ct executive herself. Um, we're
talking to Gene Foster of the Consumer Technology Association. So
you're the s VP of Marketing and Communications and senior
marketing role. How do you see the role of senior
marketers evolving and changing as you connect to other marketers.
I assume many of them who work with you because
(06:29):
they want to be here at the show. Yeah so
um So, just on Monday this week I actually had
a we we started a new program at CS last
year called CMO Insights, and it was a program, you know,
for cmos by cmos. And on Monday I kicked off
a great panel. I had the CMO Global, CMO of
the Deloye, the CMO of Insider, and the CMO of
(06:51):
General Motors um and two of those three we had
here in the c space I know, I know, so
so so that was and the conversation we had there
was what was the role that that cmos should play
first of all in driving business? You know, it was
really the business focus of the CMO, but that incorporated technology.
What roles should cmos play in first of all understanding
(07:12):
what technologies are out there that are going to be
really potentially disrupting their business and then what do they
what rules should they play in integrating those technologies are
bringing them into the business introducing the rest of the
C suite because the cmos should be the eyes and
ears of of the C suite UM. And then they
also talked about the role that UM cmos play in
(07:32):
managing the transition and the disruption UM. You know, so
some great insights from from that session. But but cmos,
you know, for me and my call to action is
cmos can't just be thinking about the ad Tech and
Martex that they need to look at all of the
technologies that are they're going to come out and present
great opportunities for their business, but also risk to their business.
(07:52):
If they're not getting ahead of them and really embracing them,
they could be they could be left behind the competition.
CS is a monumental we of events that happens in
early January. But I know that one of the focuses
for you is expanding the brand out throughout the year.
So aside from you know, these interviews that we do
here in the C Space studio, which will be available
on your social feeds after the show, what are some
of the other ways that you continue to engage people
(08:14):
throughout the year and keep them engage in these ideas
around innovation and progress. So so one of the things
that we we just so coming out of of CS,
you know, as a marketer's dream job, because we have
so much great content. Um. You know, I don't think
I've ever had a marketing role what I had so
much content. So in the past, what we've done is
we would we would be a traditional trade show, you know,
we would start our marketing in September and then we'd
(08:36):
finished in January and take down take down the website. UM.
So the marketing team UM to a couple of years
ago transition to to really focus our website to become
much more of a continual thought leadership platform. You know,
we've got some of the best tech thought leaders here,
we've access to the we've got great stories. So we
continue to engage both our attendees and our exhibitors throughout
(08:58):
the year with all of those stories. UM. And then
when we get to to as I said August September,
really we're starting to move to recruitment, so very highly
targeted programs reached out to you know, bring back the
attendees have been there before, but also then look at
new attendees. Um. We then we move on to engagement,
so we we help people start to say, Okay, if
(09:21):
you're coming to the show, what should you be looking
out for, where should be going? How do you plan it? UM?
Then we moved to to the experience. What's the experience
of the tendees And we've got tools like our app
and our website to help them really navigate the show. Because,
as you said, it's a really big show, it can
be a little bit overwhelming. The first time I was
here four years ago, I found it completely overwhelming. So
(09:41):
we focus a lot of our investment on that tendee experience, UM,
and then we start the cycle all over and over again.
One of the big things here in the C Space Studio,
and I know for ct A overall, is diversity and inclusion.
How is that reflected in the way that you think
about and playing the show. So so every year we
worked very hard to get the best and brightest on
(10:02):
our stages. UM. We have over you know, eleven hundred speakers,
We have over three hundred sessions, and we really focus
very much on on getting a wide range of speakers
on our show. So we continue with with that and
we've done that this year. But in addition to that,
we we actually UM as an industry We focus on
driving best practices and diversity and inclosure, and we do
(10:22):
that all year long and we've brought that to the
CS stage. We have a program this year called Innovation
for All. There's really focused on showcasing all of the
diverse voices that we see here because as as you know,
as we all say, you know, if you can't see it,
you can't be it. You know, we want to have
we want to use our platform to to get those
voices on stage. We bring in We've got a great
(10:45):
program this year where we've brought in UM a number
of our member companies. We have a Diversity Working Group
and again that's designed to share best practices and drive
them out in the industry, so they came here. UM.
We've also worked with a of large corporate brands who
have Employee Resources COOP or e r G s UM
who focused on diversity inclusion and we brought them here
(11:07):
again to meet and to share based practices. So very
comprehensive program because it's very important that we look at
you know, our rule at ct A is to drive
the industry forward and then we use the CS platform
to do that. So so many new things at the
CS and We were joking before this interview that I
was going to ask you this question, what's what's something
(11:29):
that you've learned from this CS that you think you
might apply to CS And I told you this was
a hard question because there's so many and they say,
now you're putting me on the spot. There there are
so many things. Um, you know, one of the things
that that I've seen, you know, just from from looking
at some of the exhibitors around here, is there there's
some really good, good engagement technologies. So for example, you know,
(11:52):
one of the things that Deloyer showcase and sorry, the
Delta a showcasing and there their their space and I
haven't actually seen it in practice yet, but there they've
got like digital ads and digital billboards that basically you
and I will walk past at the same time and
see something, you know, something different from something targeted. Whether
that's for next year for CYS, I don't know, but
technologies look at you know that really again focus on
(12:13):
the attendee experience would be really cool for me. And
again what a marketer's dream because you get to walk
around and see all this technology and then you get
to pick and choose the best stuff to use for
your own marketing efforts and get to partner with all
of these amazing companies that are here. Last question will
be the year of blank Artificial intelligence. That is the
(12:34):
key theme of the show. I'm saying, it's just AI
is everywhere in every aspect of the show. And do
you think people are excited about it, fearful of it,
using it in the using it really in their businesses
now all of the above, so people people are seeing
the possibility the industry is concerned about. Miss us. So
as an association, we've actually um for example, in our
(12:57):
health career, which is a big play for us, we've
developed in best practices and published guidelines and best practices
for aim privacy in health care. Um. You know, so
we're and we've we've got a lot of discussions going
on at the show this week to talk about those,
to talk about regulations, to talk about privacy and how
do you how do you drive best practices because again
it's a key role. So yeah, tremendous opportunity has to
(13:20):
be ruled out in the in the right way. Well,
we'll continue to keep in touch as you drive the
future for Gene Foster Consumer Technology Association. Thank you so
much thanks James for being here in the C Space
Studio and Frankly for making the C Space Studio possible.
Because this is a CDs CTM production, this podcast is
in partnership with the I Heart Podcast Networks
Hi, I'm James ko Techie. You're listening to the C
Space Studio podcast interviews with technology, media and marketing leaders
from CS. Hi, my name is James ko Techie. You
are in the C Space Studio at CS and with
us is Gene Foster. Welcome back once again. You are
(00:23):
the s VP Marketing and Communications of the Consumer Technology
Association and we're glad to have you back for a
second time in the studio. Good to see you again, James. So,
I think as his tradition, we should probably start out
with a quick recap of what the Consumer Technology Association is. Yes,
so everybody knows what CS is, but sometimes when I
say I work for c t A, people can I
(00:43):
get a little bit of a blank look. So the
ct A Consumer Technology Association is the association that represents
over two thousand technology companies in North America, from some
of the biggest to to also startups. But our job
is to really represent those members, be it on policies,
uh you know, in individual platforms. We do research on
(01:05):
specific issues. We do a lot of work on sentence standards,
like standards for fitbits so all the you know, like
fitness trackers, so they all work together. UM, and obviously,
you know, first and foremost everybody knows is for this
great event and C yes in Vegas that we put
on every year, which is CES. I believe that CS
and c t A initially started as like radio was
(01:27):
like the the original kind of core technology of this show.
And obviously it's evolved so much since then. The brands
of C t A and C S continue to evolve.
Where do you see the brands now? And most importantly,
because CS is all about the future, where are they going?
Where are they going? So let let me start with
with CS UM. You know, so so people I think,
you know, sometimes people still think about this as the
the gadget Show, the you know what was the Consumer
(01:49):
Electronic Show, which we rebranded a number of years ago
to keep some of that heritage, but to really show
that the show has evolved. Um. You know, when I
look at CES now today, still have a lot of
the coolest gadgets in tech, and you'll see that around here.
But you're also seeing all of the new companies that
are coming into to see us over the last few years.
(02:10):
Companies like like Delta Um Airlines who kenot in our
on our stage. They talked about all of the technology
that they're incorporating in their their passenger experience. John Deer Tractors,
Impossible Foods. Last night they we got to taste their
brand new products, the Impossible Porch, so um. You know. So,
so when we look at technology now and the CS brand,
(02:32):
we're really looking at the evolution of the tech industry
and all of the companies that are now becoming tech
companies that you wouldn't have thought about many years ago. Yeah,
and this is a question I keep asking, is I
think the evolution of this conversation continues to be interesting.
If every company is a tech company, and we've talked
about that before, what does it mean to be a
tech company anymore? So every every If you look at
(02:54):
all of these companies now, these in many cases very
traditional companies. Again I always loved and Dear as an example,
because they've got a massive display on the show floor.
You know, these are companies that are reinventing themselves. They're
evolving for the future. They're looking at data, they're looking
at analytics, they're looking at technologies like AI and repositioning themselves.
So yeah, I'm you know, we we see every company
(03:17):
as a tech company. Or they should be. And it's
almost a mindset, right, It's it's almost less about the
specific gadget or the specific data point and the mindset
of innovation and continuing to make that progress. Yeah. And
if you think about some of these technologies, you know,
they're not they're not in like a necessarily a physical form.
They're not all about you know, robot or you know,
if you think about AI. AI is prevalent in all
of these technologies, but you know, you don't see it,
(03:39):
you don't touch it necessarily. UM. Five G is an
enabling technology that is going to enable the next generation
of what we're calling the intelligence of things. UM, you're
gonna start seeing more over the next few years about
you know, I mean technologies you know where you're not
actually necessarily touching something. The technology is going to be
(03:59):
all around you. So so those are the that's the
evolution of the technology industry. One thing I've always interested
in is behind the scenes. I think all our viewers
are interested in behind the scenes. So this is a
massive show. You have a hundred thousand plus people attending,
You have every hotel in Vegas seemingly sold out. In conferences,
many meetings and breakouts all over the place, several massive
show floors, including a show flow right here at Aria.
(04:22):
So take me behind the scenes for what a day
in the life looks like for you as a c
T A executive. Um and as an example, maybe just yesterday,
what was the daylight for you? Yeah? So, so in numbers,
you know, we're probably going about hundred seventy thousands this year,
people from all over the world. Um. You know, so
it's a global show and as you say, we take
a lot of take over a lot of Vegas. Um,
it's it's very busy, you know. I had the Grand
(04:43):
Geer on on Friday, but just just yesterday, low and
yesterday was just it was one of my most favorite
days here. Um. So I started my morning at the
Park Theater. We had a keynote at the Park Theater. Um.
So I was. I was backstage there, you know, helping
print that. Then I come over here to the area,
um and was I'm seeing some of our our C
(05:03):
Space storytellers stage. Um. The highlight of my day and
probably the highlight of my year. As I got to
meet my idol, Alicia Keys, who was on stage. I
got to introduce her, I got to take selfies with her.
She turned out to be the most delightful person. So
that was the highlight of the day. But then after that,
after m seeing and introducing a number of really cool
(05:24):
companies on stage, then I went over to the Last
Vegas Convention Center and got to sit down on our
ct A stage there and interview George Barrios, who is
one of the co presidents of w w E, and
got to talk about how they changed from their digital
platform to now T t S streaming in the big
decision they made their After that, we went on to
(05:47):
our Leaders and Technology dinner last night, where we had
leaders from across the world, including some of our own
UH Cabinet secretaries here, um, governors, et cetera. So and
and you know, got to hear Pat Bran of Impossible
Foods talk about the evolution of his company. So that
was that was an example of my d We get
a lot of guests here, and I think every one
(06:08):
of them has been really busy with a lot of
things here at CS, but maybe no one a little bit,
no one more busy than ct executive herself. Um, we're
talking to Gene Foster of the Consumer Technology Association. So
you're the s VP of Marketing and Communications and senior
marketing role. How do you see the role of senior
marketers evolving and changing as you connect to other marketers.
I assume many of them who work with you because
(06:29):
they want to be here at the show. Yeah so
um So, just on Monday this week I actually had
a we we started a new program at CS last
year called CMO Insights, and it was a program, you know,
for cmos by cmos. And on Monday I kicked off
a great panel. I had the CMO Global, CMO of
the Deloye, the CMO of Insider, and the CMO of
(06:51):
General Motors um and two of those three we had
here in the c space I know, I know, so
so so that was and the conversation we had there
was what was the role that that cmos should play
first of all in driving business? You know, it was
really the business focus of the CMO, but that incorporated technology.
What roles should cmos play in first of all understanding
(07:12):
what technologies are out there that are going to be
really potentially disrupting their business and then what do they
what rules should they play in integrating those technologies are
bringing them into the business introducing the rest of the
C suite because the cmos should be the eyes and
ears of of the C suite UM. And then they
also talked about the role that UM cmos play in
(07:32):
managing the transition and the disruption UM. You know, so
some great insights from from that session. But but cmos,
you know, for me and my call to action is
cmos can't just be thinking about the ad Tech and
Martex that they need to look at all of the
technologies that are they're going to come out and present
great opportunities for their business, but also risk to their business.
(07:52):
If they're not getting ahead of them and really embracing them,
they could be they could be left behind the competition.
CS is a monumental we of events that happens in
early January. But I know that one of the focuses
for you is expanding the brand out throughout the year.
So aside from you know, these interviews that we do
here in the C Space studio, which will be available
on your social feeds after the show, what are some
of the other ways that you continue to engage people
(08:14):
throughout the year and keep them engage in these ideas
around innovation and progress. So so one of the things
that we we just so coming out of of CS,
you know, as a marketer's dream job, because we have
so much great content. Um. You know, I don't think
I've ever had a marketing role what I had so
much content. So in the past, what we've done is
we would we would be a traditional trade show, you know,
we would start our marketing in September and then we'd
(08:36):
finished in January and take down take down the website. UM.
So the marketing team UM to a couple of years
ago transition to to really focus our website to become
much more of a continual thought leadership platform. You know,
we've got some of the best tech thought leaders here,
we've access to the we've got great stories. So we
continue to engage both our attendees and our exhibitors throughout
(08:58):
the year with all of those stories. UM. And then
when we get to to as I said August September,
really we're starting to move to recruitment, so very highly
targeted programs reached out to you know, bring back the
attendees have been there before, but also then look at
new attendees. Um. We then we move on to engagement,
so we we help people start to say, Okay, if
(09:21):
you're coming to the show, what should you be looking
out for, where should be going? How do you plan it? UM?
Then we moved to to the experience. What's the experience
of the tendees And we've got tools like our app
and our website to help them really navigate the show. Because,
as you said, it's a really big show, it can
be a little bit overwhelming. The first time I was
here four years ago, I found it completely overwhelming. So
(09:41):
we focus a lot of our investment on that tendee experience, UM,
and then we start the cycle all over and over again.
One of the big things here in the C Space Studio,
and I know for ct A overall, is diversity and inclusion.
How is that reflected in the way that you think
about and playing the show. So so every year we
worked very hard to get the best and brightest on
(10:02):
our stages. UM. We have over you know, eleven hundred speakers,
We have over three hundred sessions, and we really focus
very much on on getting a wide range of speakers
on our show. So we continue with with that and
we've done that this year. But in addition to that,
we we actually UM as an industry We focus on
driving best practices and diversity and inclosure, and we do
(10:22):
that all year long and we've brought that to the
CS stage. We have a program this year called Innovation
for All. There's really focused on showcasing all of the
diverse voices that we see here because as as you know,
as we all say, you know, if you can't see it,
you can't be it. You know, we want to have
we want to use our platform to to get those
voices on stage. We bring in We've got a great
(10:45):
program this year where we've brought in UM a number
of our member companies. We have a Diversity Working Group
and again that's designed to share best practices and drive
them out in the industry, so they came here. UM.
We've also worked with a of large corporate brands who
have Employee Resources COOP or e r G s UM
who focused on diversity inclusion and we brought them here
(11:07):
again to meet and to share based practices. So very
comprehensive program because it's very important that we look at
you know, our rule at ct A is to drive
the industry forward and then we use the CS platform
to do that. So so many new things at the
CS and We were joking before this interview that I
was going to ask you this question, what's what's something
(11:29):
that you've learned from this CS that you think you
might apply to CS And I told you this was
a hard question because there's so many and they say,
now you're putting me on the spot. There there are
so many things. Um, you know, one of the things
that that I've seen, you know, just from from looking
at some of the exhibitors around here, is there there's
some really good, good engagement technologies. So for example, you know,
(11:52):
one of the things that Deloyer showcase and sorry, the
Delta a showcasing and there their their space and I
haven't actually seen it in practice yet, but there they've
got like digital ads and digital billboards that basically you
and I will walk past at the same time and
see something, you know, something different from something targeted. Whether
that's for next year for CYS, I don't know, but
technologies look at you know that really again focus on
(12:13):
the attendee experience would be really cool for me. And
again what a marketer's dream because you get to walk
around and see all this technology and then you get
to pick and choose the best stuff to use for
your own marketing efforts and get to partner with all
of these amazing companies that are here. Last question will
be the year of blank Artificial intelligence. That is the
(12:34):
key theme of the show. I'm saying, it's just AI
is everywhere in every aspect of the show. And do
you think people are excited about it, fearful of it,
using it in the using it really in their businesses
now all of the above, so people people are seeing
the possibility the industry is concerned about. Miss us. So
as an association, we've actually um for example, in our
(12:57):
health career, which is a big play for us, we've
developed in best practices and published guidelines and best practices
for aim privacy in health care. Um. You know, so
we're and we've we've got a lot of discussions going
on at the show this week to talk about those,
to talk about regulations, to talk about privacy and how
do you how do you drive best practices because again
it's a key role. So yeah, tremendous opportunity has to
(13:20):
be ruled out in the in the right way. Well,
we'll continue to keep in touch as you drive the
future for Gene Foster Consumer Technology Association. Thank you so
much thanks James for being here in the C Space
Studio and Frankly for making the C Space Studio possible.
Because this is a CDs CTM production, this podcast is
in partnership with the I Heart Podcast Networks
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Intentionally Disturbing
Join me on this podcast as I navigate the murky waters of human behavior, current events, and personal anecdotes through in-depth interviews with incredible people—all served with a generous helping of sarcasm and satire. After years as a forensic and clinical psychologist, I offer a unique interview style and a low tolerance for bullshit, quickly steering conversations toward depth and darkness. I honor the seriousness while also appreciating wit. I’m your guide through the twisted labyrinth of the human psyche, armed with dark humor and biting wit.