Episode Transcript
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Speaker 1 (00:00):
Let me call my mom. Man, this is gonna be deep. Now.
Speaker 2 (00:02):
You know she ain't busy, she'd be ready.
Speaker 1 (00:06):
What's up, mom? Look you know him? Yes, ma'am. How
you doing. I'm doing amazing. How are you? How you
suit your sexy voice? So? I told you when I'll
be calling you. You did that with Dion. Don't do that.
Don't do that. You did that for Prime.
Speaker 3 (00:19):
So you tell me, Hey, shinning all my life, grinding
all my life, sacrifights, hustle, p price, one slice, got
the broncap all my life, Poppy grinding all my life,
all my life, grinding all my life, sacrifights, hustle, peg Price,
one slice, got the broncs swap all my life, Poppy
(00:41):
grinding all my life.
Speaker 4 (00:45):
Hello, Welcome to another episode of Club Shaha. I am
your host, Shannon Shark. Got to stop me by for
conversation on the drink today. New York Times bestselling author,
A highly sought after motivational speaker, a revered cultural advisor
for YouTube, a role model, a mentor community.
Speaker 5 (01:00):
Leader for millions.
Speaker 4 (01:01):
One of the most influential, successful, passionate media personalities on
the Internet, A global inspiration, a multi hyphenated marketer, activist,
thought leader, humanitarian, orator, entrepreneur and entertainer, a natural phenomenon,
a gift to the world. Top rated podcaster. He was
named on the Hollywood Reporters Most Powerful People in Podcasting.
(01:21):
Co host of the wildly popular million dollars worth of Game,
the Son of Philadelphia, he lives by the model no
one can stop you, but you here he is.
Speaker 2 (01:30):
Wallow, How you mean, my brother, I'm good brow of introduction.
Damn that an induction. I'm like, we talking about.
Speaker 1 (01:37):
That that thing? Are you talking about somebody else in
down here? Yeah?
Speaker 5 (01:41):
Wallow, thanks for pulling up the club sha shape. Man.
Speaker 4 (01:42):
You know you have your own thing, and I know
you're busy, so you're taking time out of your data
to sit down and chop it up with me.
Speaker 5 (01:47):
So I greatly appreciate it. Man.
Speaker 1 (01:50):
How you doing, bro, I'm doing great, man, I'm doing outstanding.
Speaker 2 (01:53):
Better than better than good, great, better than outstanding, outstanding, outstanding.
Speaker 1 (01:59):
Yeah wow Yeah. Oh No, I don't drink. You don't drink. No,
I don't drink and smoke none of that. You can drink.
Take a drink of that. I don't. I don't drink.
I don't drink one topical.
Speaker 4 (02:09):
I don't want to have to go to the bathroom
and take a break.
Speaker 2 (02:12):
But you're gonna You're gonna take that drinks him. But
this is a company. You're gonna drink some of that.
But that's another story.
Speaker 4 (02:17):
First of all, congratulations on being on the New York
Times bestseller list memoir Armed with Good Intentions.
Speaker 5 (02:24):
What made you decide to write a book?
Speaker 2 (02:26):
You know, everybody feel as though when you get there
in life or you you have a moment whereas those
success come, everybody's saying, oh man, you just perfect your
life better than mine.
Speaker 1 (02:37):
My life ain't better than yours.
Speaker 2 (02:38):
The only thing I wanted to show in the book
was that On with Good Intentions is filled with a
bunch of losses.
Speaker 1 (02:43):
A loss, loss, loss, loss, loss, loss, lost law. That's
the average life.
Speaker 2 (02:49):
But I think a lot of times people don't understand
the only thing difference between me and you is I
ain't stopped. That's it. I just ain't stopped. Even in
the darkest moments, I said, I gotta get back up.
I gotta figure out when I'm say than to sell,
I'm like when I get out, I gotta do better.
You know what, I mean, and that was my whole thing,
like I didn't I one of the main reasons I
didn't stop. I wanted to get out of jail and
(03:10):
show my Grandmam that I could do right before she
leaders earth, because she always see me do wrong, and
she always believed in me.
Speaker 1 (03:16):
She always said, you gonna get it, You're gonna figure
it out, You're gonna.
Speaker 2 (03:19):
Figure and she, you know, her whole thing was like,
you can't do wrong right, you need to start doing
right right.
Speaker 1 (03:25):
Wow.
Speaker 2 (03:25):
And so later on in life it catch you because
all she would tell me was that Nanny would tell
me lowest people. She would tell me boy. I came
to Philadelphia with two kids and ten dollars. I got
my house in nineteen sixty three. I worked every day.
I couldn't even afford she said, I couldn't afford refrigerator.
But I got my other stuff, so father washing them
(03:46):
from the church. He signed, so I give me afrigerator.
I worked every day, I never I never took a
day off, and by nineteen seventy eight, I own my house.
Like you come from some you come from some hole beginning,
you come from you come from a good This genies
of minds and I always seen her grind, you know,
to today, even though I take care of things. But
it's like she said, baby, she didn't tell me from jail,
(04:07):
ain't nothing. Never get cut off in this house. You
know better, you know right. But everything that she's telling me,
she's out numbered with the street culture. So you know,
Nanny boy, she's seeing me. Boy, you could do better.
And I remember I used to live to her when
I was in prison. I used to tell her all
the time. She's be like, listen, I ain't gonna be
(04:28):
here when you get back, baby, because I would never
tell her how much time I was doing. I would
tell her I'm coming home every year, and she'd be like,
I ain't gonna be here when you get back, baby,
And I was like, Nanny, I'm gonna be there. I'm like, Nanny,
I'll be there. I'll be there next year, next year.
She said, you told me next year three years ago.
Because I'm sitting here thinking, I'm sitting here thinking that
Nanny wasn't as swift as she is.
Speaker 1 (04:47):
But I learned later she was swift.
Speaker 2 (04:49):
But I just wanted to get out and show her
that I could do good in life before she expired,
Before she leave because everything she told me, she was
right about it, and I wanted her to know that
she ninety years old. Man, Wow, when you're.
Speaker 4 (05:01):
Writing this memoir, did you have any idea that it
would end up on the New York Times Bestselling This?
Speaker 2 (05:07):
I never had a doubt. I never had a doubt.
And the reason I never had a doubt was because
you don't have a lot of transparency in things in
this days. You have somebody write, have a book out,
or whatever, but it don't be the raw of them.
Speaker 1 (05:21):
It don't be. It don't be coming from.
Speaker 2 (05:23):
An aspect of I'm gonna just tell the truth about
what I got going on, whether you like it or not.
Because everything is perfect. My life ain't person. Your life
ain't perfect. Life ain't perfect.
Speaker 1 (05:32):
Correct.
Speaker 2 (05:33):
So I was like, you know, I always felt that
it wasn't just about the book. Is the work that
come after the book come out is to go in
to all the shout out to all all listen, shout
out to all the black bookstores out there. It was
a man, let me tell you something, Shannon, When I
tell you they had my back, you know, rever it
was a ball Win and Co. In New Orleans where
(05:55):
it was an uncle, Bobby's and philadelf your Malik Books
in La Mahogany Books in DC. The list goes on
and on Kendrickson down in Houston. I think we forgot
about that. A lot of times, we forget about reading.
But it's a lot of strong black bookstores out there
that really helped it.
Speaker 1 (06:15):
So I want to shout out to them.
Speaker 2 (06:16):
Support your local black bookstores because they supported me in
a major way.
Speaker 1 (06:20):
You mentioned earlier.
Speaker 4 (06:21):
It says a lot of our life is lost loss, loss,
and only in the song all we do is win,
win win.
Speaker 5 (06:27):
Is that true?
Speaker 1 (06:28):
Only in a song that's fake?
Speaker 4 (06:29):
Yeah, but you have to and so is that what
you wanted your story to? You think that's why your
story resonates because of what you've gone through. And a
lot of other people have gone through similar things. Maybe
they didn't go to prison, but they've suffered a lot
of losses, but somehow found a way to turn it
around and get some wins.
Speaker 2 (06:44):
And is that and it's the connection of that everything everything,
Like you might ain't see the small the upbringing of
the losses, But since I came on from prison, I
showed you thirty seven years old, every thirty seven year
old man get out of prison in my grandma middle room.
I make videos out nanny middle room. You know what
I'm saying. So it was like and the only reason
I could. I could make parole in nanny middle room.
(07:06):
Rest in peace to my aunt Ruby. That was my baby.
She she had a heart attaxt.
Speaker 5 (07:09):
She died in that room.
Speaker 2 (07:10):
So I was able to make parole there. And and
I showed you my videos. I wasn't perfect. I showed
you living in the nanny house. I showed you running
down the streets. I showed you on the subway to bus.
You've seen me just most of it wasn't all perfect.
Speaker 1 (07:24):
But it was me.
Speaker 4 (07:25):
There were a lot of rappers that gone serve time.
Why do you think that's such a common thing in
the rap industry?
Speaker 2 (07:33):
In our community, rap has always been an expression of
the environment. It a lot of time. Rat was escape
for us growing up. You know, it changed a lot
growing up. It was a you know, personal expression. It
was a documenting of the environment that we come from.
A lot of people were storytellers of what they seen.
We didn't we we didn't really do this. You know,
(07:54):
Nis never did what he's taught. But he talked about
a lot of people ain't do this, and you could
see I was Cube was smart, was smart. These dudes
were smart, but they just talked about I think a rap.
It became a challenging sport, a violent, challenging sports to
the point of whereas dope, if I say something, oh yeah,
you really that I'm a Challenge'm gonna see if you
really can be I'm gonna see, Oh man, we gotta
(08:15):
die about this shit. So that's what came about. And
I think a lot of times it's a lot of
aggression that come with it. And sometimes we speak our
own we speak our own fate, and you know, and
some people talk about dying like it's cool, like on
an aspect of like when I die, you know, to
make sure you're so you know, power the tonguees powering
the tongue and we got to live out the rap sometime.
Speaker 5 (08:38):
Do you feel like rap glorifies prison?
Speaker 1 (08:42):
You know what's crazy? It don't glorify a prison.
Speaker 2 (08:46):
I'm not gonna say it all the way because it
definitely it definitely could teach you how to get the prison.
Speaker 1 (08:51):
It's definitely a directory, you.
Speaker 5 (08:53):
Know what I mean.
Speaker 1 (08:53):
It's definitely a directory.
Speaker 2 (08:54):
It's a math, it's a how to guys, it's a map, right,
But it don't glorify it because most people that rap
about it never been to prison. These dudes never been
to prison, So it's like, I ain't gonna say glory,
but it definitely direct you to itself.
Speaker 5 (09:11):
But why do you think that guys have learned?
Speaker 4 (09:13):
Because you've seen guys that have gone there learn from
their mistakes and not try to go back. But you
see these young guys as you mentioned, they try to
be like and they talk about things they don't know
anything about, and they feel like they need to do
something in order to get that for real that cachet, Like,
I'm really about this life.
Speaker 2 (09:29):
You know what it is. I believe that when you young,
you was young, I was young. You don't believe nothing
at anybody older tell you because you think they disconnected
from the reality of life as it is now, not
knowing it was once a reality of life that they
was living in themselves when they was younger.
Speaker 1 (09:45):
So they're just trying to share. You know.
Speaker 2 (09:48):
If you tell me, man, don't go down that block
as a hole right there in the ground, Like, man,
I get around that hole. So it's hard sometimes when
you're young because we did the same thing. Yes, we
just didn't do it to the level of maybe violence
or stupidity that some people do it today. But I
just think it's hard for people to hear it and
they think it's not going to be me. Yeah, Wallow
(10:08):
you did twenty but oh gee, that ain't gonna be me.
I'm smarter than that.
Speaker 1 (10:13):
What you're gonna do? Right, you know what I mean?
Speaker 2 (10:15):
So until they get there, and then I'm now I'm
talking to them on their phone because the uncle called me, yo,
carwallow Man, you was right. Oh so it took you
to get thirty years for you to be right. You
still you still got it. You still got you.
Speaker 4 (10:28):
Could Why you couldn't learn from wallow experience? Why did
you have to go experience it for yourself? He already
did it. He already told you the path that you
was traveling down, where was gonna land you?
Speaker 2 (10:39):
But you ain't want to hear that. M And you
got to think about this. The street game is a game.
It's a game.
Speaker 1 (10:47):
Okay. If you play Monopoly, how many people can win?
Probably one?
Speaker 2 (10:50):
If you if you become an athlete of a game,
how many y'all really gonna go to the NFL. How
many y'all really gonna go to the NBA? How many y'all?
Do you know how many people play basketball America? And
how many people is in the league. It's not a lot.
How many people's in football, it's not a lot. How
many people? So you gotta think about this. It's a
game that majority of the people lose. And the reality is,
(11:13):
like I always tell people, this is me from ys
being in prison. You show me ten dudes in a gang,
or you show me ten dudes that's from a corner.
You show me ten dudes, I'm gonna ShW you seven
dudes is gonna tell on them anyway. So the mask
don't mean nothing, None of this. All this stuff is cat.
Everything that we thought it was was cat because we
live in a world where everybody is so they choosing
them first. Do you think little Bobby is gonna go
(11:36):
to jail when they raised to give him fifteen twenty
whatever and he never been to jail before?
Speaker 1 (11:41):
You think he leave me Keisha with that nice little sexy,
the beautiful body.
Speaker 2 (11:44):
You think he's leaving her and his mind gonna come
in at interrogation room, Bobby, you better tell what they've done.
We see it all the time, but we think my
homies ain't gonna tell you. Your homi's gonna tell on you.
They gonna tell.
Speaker 4 (11:59):
Do you think like what about you know these to
have this show? I think it was called Scared Straight.
Speaker 1 (12:03):
Yeah, that was my show. You know what I'm saying.
Speaker 4 (12:06):
It's like, Okay, we're gonna take you because we see
where you guys arehead.
Speaker 5 (12:09):
And I mean a lot of you guys are in.
Speaker 4 (12:10):
Alternative schools or you in juvie, and so we're gonna
show you where you're headed. This is the this is
the recipe that you're cooking up right now. It's gonna
lead to this perfect dish right here. So we're gonna
give you an opportunity to see where you don't want
to be. Do you think they think it's cool to
be in prison? You said a lot of these guys
that rap ubi it ain't ever been there.
Speaker 1 (12:28):
No, you know what's crazy.
Speaker 2 (12:30):
I'm not even gonna hold you, and and I'm gonna
just talk about me growing up. Me, growing up, I
seen some vicious Do you remember Blood and Blood Out?
You remember the Penitentiary movie? I've seen some vicious movies.
I seen it on on a TV's and all that stuff.
But I thought I was smart enough. I don't think
a lot of people think they're gonna make it there, right,
So until you make it there, you're like me. I
get there and I'm like, I get to prison, and
(12:53):
you know that when that big gate closed behind me
and I'm on that bus, I'm praying that every guy
that I could think of, like, please help me. Please,
please don't let these people take me. They don't take
my innosce.
Speaker 1 (13:02):
Please.
Speaker 2 (13:03):
I'm scared to death because you know I seen, you
know when I walked through the hallway. First after they
tell me, as I get out the shower, dudell them,
wash it up. Shower like a minute, get about it
and wash them balls, get their crabs and lights up
off of you, get up, throw your stuff or you
get your little box a ladies say in case of emergency,
where you want your body sent.
Speaker 1 (13:21):
I'm like, what type of shit? I didn't know? Whoa
whoa whoa. I thought I just had to do some time.
I ain't no die.
Speaker 2 (13:26):
I'm a juvenile that just committed adult crime and they
certifined me as adult.
Speaker 1 (13:29):
Well, why we gotta die, Like, what's going on? Why?
Speaker 2 (13:32):
Why I gotta die? Please don't let like, could you
call my mom and let me get out? She peeped
my she peeped the fear in my eyes, and she
said she reworded the no baby like in case of it,
she said baby to me too, so she let she
she's peeped, And I'm really a keyp. She like, in
case of anything happened, who do you want us to call?
Like emerging you help them up? And then I grabbed
(13:52):
that box. I went in that hallway, greatest for a prison.
I seen the biggest black man I ever seen it.
He'll make you look like a midget.
Speaker 1 (13:58):
You're so big.
Speaker 2 (13:59):
It was like he was lifting weights in places I
didn't know you could lift weights. He was so big
coming out the joint with the taints I want And
when I seen him, it's like he coming. I look
down at the ground, like, oh my god, he's gonna
get me.
Speaker 1 (14:09):
Cause I'm not.
Speaker 2 (14:11):
I'm not one of these dudes out here that's talking
like I thought my ass was on the line. When
I went to prison, I was scared. I'm not. I'm
not telling you like I was tough all that tough
shit that I threw. I knew and I thought I
was on the street. That shit went out the way
when I got to the penitentiary because I'm like, somebody
gonna get I always thought that somebody was gonna get me.
And then now you start, you realize that you're not
(14:33):
doing days, You're doing years, you doing decades, or it
get real.
Speaker 1 (14:37):
Ooh that shit get real? Mm mm hmm.
Speaker 4 (14:41):
But is it the llure that got you into it?
Was it the allure of fast money quick money? Was
it a lifestyle that you wanted to have that you
weren't willing to go save work a fast food job,
or it worked your way up?
Speaker 5 (14:55):
What was it about that life that attracted Wallow to it?
Speaker 2 (14:59):
Because when I grew up, I realized quick that America
respect the successful criminal. So when I'm sitting on the
steps Sharton, and I see Mike pull up with the bench,
the gold chain on, the music blasting, and when he
come up to get the most beautiful he pulling up
in his bench to get the most beautifulest girl in
(15:21):
the neighborhood. She's the most beautifulest girl in the neighborhood.
When he pulled up, I noticed that I ain't just noticing.
I ain't watching him. I'm watching miss jacksonis Brown is green?
You know what they saying to him, Hey baby, I'm like,
oh shit. And then as the girl get in the car,
they all speaking to hey man. But when I see
mister James come home from work and he walking down
(15:44):
the street, he's a plumber, he all dirty. Don't nobody
speak to him, Miss Brown is Jackson, they don't speak
to him. This in the eighties. It's showtime, baby, I'm
talking about. This is I'm talking about. I didn't see
mister James name on the Marquie. I seen the dude
with the Ben's name on the marque the lights and shining,
I'm talking about. This is prime time baby. He got
the chain on the Piggy ring, the Rolex, watch on
the music blasting ice team, howld Roller coming out of
(16:07):
the bench. This shit is movie shit. I'm like, I
got to be him. He's a superhero now, mister James.
Speaker 5 (16:13):
Yeah, they speak to him. They look down on me.
Speaker 1 (16:15):
They look down on mister James.
Speaker 2 (16:16):
Mister James, he's a hard working man in the ghettos
of America.
Speaker 1 (16:19):
Black man, I said, I got to be him. I
got to be him.
Speaker 4 (16:24):
You went viral when you broke in the tears. Tell
a little Dirk not to retaliate in King Bard's death.
Speaker 2 (16:30):
You know, it was so emotional because Dirk, he said,
I need you to come here, right, he said, we
could do it in Miami, whatever, but I need you
to come in because I need you to talk to
these That's what he told me. He said, I need
you to.
Speaker 1 (16:43):
Talk to him.
Speaker 2 (16:43):
While Lord, I need you to talk to him. I said,
all right, I got him. And when I get there,
I didn't know what was gonna be that many. It
was like a hundred of them were in the basement
in Chicago. It's a hundred of them and the nigga
they ready to ride.
Speaker 1 (16:57):
Yeah. No, they just was there for you know, okay,
they want to hear what you want. No, they wasn't.
It wasn't even that. They didn't even know why they
was there.
Speaker 5 (17:02):
Dirk.
Speaker 2 (17:03):
It's like, we're gonna do it in the hood. I
want you to higher at them. So I'm like, I
got you. When I got there, I'm like, he like, man, listen,
I need you to holler at him. It just so
happened that when I'm talking to him. I understand because
I'm talking to a couple. I'm on the side, and
I understand that nothing is more important than the ghetto
than Revenge's revenge is king it yes closest thing to
(17:23):
God because the black man is willing to die about
his ego.
Speaker 1 (17:28):
The ego killed more.
Speaker 2 (17:29):
Black men than any other disease, and nothing killed black
men more than the ego. That ego of you hit
me shaying and people saw it. I can't let you go.
You got to die about this shit. And my mama
raised me, so I grew up soft. I ain't had
no structure of no father there, so I'm just emotional.
So when I'm in there, I'm telling them I had to.
It was emotional for me because I'm letting them know
(17:51):
the man that killed my brother, I forgave him.
Speaker 1 (17:54):
Am i Ma calvit, Amma pump.
Speaker 2 (17:56):
I don't know what that shit mean, but I knew
that forgiving him mean, and I was willing to live
for my brother. In an environment where we celebrate dying
for somebody, I said, no, I'm gonna live for my brother,
my grandma, my brother, kids, my mama. I'm gonna live
for them because don't nobody talk about that. But I
know that I'm gonna just be straight up. I know
that I'm not built to die right now because I
(18:19):
know it's more things that they gotta do.
Speaker 1 (18:21):
And I know I got a responsibility that was my
older brother. You the know what I'm saying. So it's
like I gotta step up.
Speaker 2 (18:27):
I gotta be a man, So I gotta think as
a man would think, not as a street would think.
Speaker 1 (18:33):
That would die about his.
Speaker 2 (18:34):
Ego and leave his babies, leave his mama, you know,
tear down the community about the ego. My ego wasn't
built like that. I wasn't that strong to have that
type of ego. I wasn't cut like that.
Speaker 5 (18:45):
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Speaker 4 (20:20):
You mentioned that you had to forgive your brother's killer.
How long did it take you? Because they say forgiveness
is not for the person that wronged an individual. The
forgiveness is for the person that's been wrong.
Speaker 2 (20:32):
Maybe came to see me. So my niece, she come
to see me the weekend that dad get killed.
Speaker 1 (20:43):
This the first time I meet this little I'm telling
her she was like.
Speaker 2 (20:48):
Five four five. She was like probably four or five,
but she was like fifty. So when she came in,
she went around and visited. When she jumped on my lap,
she said, oh, will you come home. You're not leaving,
You're not coming back. I'm like, no, I'm not coming back.
She said, I need you to take me here. She
telling me all this stuff, and my nephew there too.
I'm just talking to him, and I'm like, damn, somebody
(21:12):
finally count on me. Somebody looking at me in the
way I never had. Nobody looked at me. You see
what I'm saying? In that way? My little brother. I
was always in the penitentiary. So my little brother July,
we really didn't have had the time. So I'm like, damn,
this little person looking at me like that. She putting
a lot of power with a lot of energy on me.
And so I already had it in my mind because
(21:34):
I'm gonna just tell you. I'm gonna just tell you something, Shannon.
I'm not built like that to go kill no black man.
I'm not built like that. I'm not designed like that.
I'm not tough like that. I'm not ruthless like that.
I'm not heartless like that.
Speaker 1 (21:48):
That's just not me.
Speaker 2 (21:49):
I and my worst fearing the history of life. I
don't give a how I die. I don't care what happened.
But if a black man killed me, you gonna hear
my screen into life, and for everybody, you wanna hear
my pain, You gonna hear me, You gonna you wanna
my tears is gonna flood the ghettos of America.
Speaker 1 (22:07):
I don't care about nothing else, but don't let me
go out like that. So I said to myself, I
ain't built like that.
Speaker 2 (22:17):
Why I want you there? Because I don't know. Listen,
I don't know what happened that night, why it happened.
Only thing I know is my brother got shot. He
ran to my grandma house.
Speaker 1 (22:27):
She opened the door. He died of the arms.
Speaker 7 (22:37):
I ain't built like that, to see nobody else crawled
like that. I ain't built like that. I ain't got
like that, Shannon. I'm just now, I ain't designed like that.
Just because you're hurting Andy, I don't want to hurt
your grandma. For what if I hurt your grandma? I
want this shit won't stop.
Speaker 1 (22:53):
It's a continuous cycle.
Speaker 4 (22:55):
You said that by not retaliating, it gave you the
freedom to spend time with your family.
Speaker 2 (23:03):
When I got out of jail, right, I ain't have
a lot, but I had everything because I remember something
back in the day in the ghetto, we ain't had nothing.
Speaker 1 (23:13):
But we had each other, so we had everything. So
I'm like, damn. She I told her I was gonna
take it to these places that I ain't even know.
Speaker 2 (23:21):
I ain't even know. I ain't even know I had to.
I ain't even know I had to take it to
him because I ain't know these places. I just was
telling her, I'm in jail, you gonna take me here.
Speaker 1 (23:29):
Yeah, I know that. I'm just listening to on the phone.
I got you.
Speaker 2 (23:31):
I'm gonna take you there. So when I get there,
I'm like, you ain't telling me this shit costs all
this money?
Speaker 1 (23:36):
You know? You know I don't wanna bunch. I ain't
know we it said five below. I go in out.
I spent fifty dollars. Goddamn, they said five below.
Speaker 2 (23:45):
I'm thinking I'm gonna get a bunch of stuff for
five dollars, right, So she got me in there, Mom,
don't be buying all. I'm like, I got to I gotta.
I just wanted to show up, and not just finance that.
I want to show up mentally, emotions. I want to
show up for them. And that was my whole thing.
So it was like, dang, that was all it was about,
was living for them and and and being able to
see them, them to see me, for me to be
(24:06):
an example to my niece and nephew and them, and
even for my grandma, like, boy, you you could do
something with yourself, cause I wanted to prove nain'ty right.
She always said you special? But I'm like special?
Speaker 1 (24:18):
What you mean? Why why would I be special?
Speaker 2 (24:21):
I'm thinking she crazy telling me I'm special. I live
in the ghetto. I didn't know you could be special
coming from the ghetto.
Speaker 4 (24:27):
Dirk said, this mofo really dropping tears for this issue.
Do you feel like you heard what you were saying?
Do you feel like the guy not only did they listen,
because a lot of times people listened to.
Speaker 5 (24:40):
Respond, but did they listen to understand what you would say?
Speaker 2 (24:46):
I hollered at a lot of the math was someone
would call me. It's not about them listening. It's about conditioning.
It's about environmental You could listen to everything that I say,
but a lot of time, as I'm still growing, I
don't have the res is to remove you from the
danger that you're up against every day. A lot of
things these young brothers they do here. They smart, A
(25:07):
lot of them are smart. But environment, their environment don't
allow them to grow because I can't move out of
this environment right here. And I know them dudes down
them block, they want to kill me. I gotta protect myself.
I want to kill So it's deep. We tell these
kids a lot of things, and all we do is
criticize young black male every way possible. We criticize them
(25:30):
as much as possible, but we don't. We don't bring
no resources.
Speaker 1 (25:33):
You know what I mean?
Speaker 2 (25:34):
People make money off of just criticizing us and talking
down on not just us as black people, but they
don't got no Okay, you criticize us. You got all
these these gigantic platforms. Were we doing this cool shann it?
But they got huge media platforms where they just want
to tear the people down in the black community. But
they ain't coming up with no solution and they ain't
bringing no funding. So I could tell these young brothers this,
(25:55):
that and the third, but they still got to take care.
Speaker 1 (25:56):
They they got to figure out the only way that
they know.
Speaker 2 (25:59):
And in order to really take somebody to another level,
you gotta have time, energy, and resources to deprogram them
so you can reprogram them. The programming was hit. The
dehumanization of black people by black people were strong.
Speaker 1 (26:14):
This is some shit that we've done.
Speaker 2 (26:15):
It started from when a little boy is young and
he playing on the swing and he fall he started crying.
Speaker 1 (26:20):
Boy deep tough, don't cry.
Speaker 2 (26:22):
We're taught to ignore and bury our emotions and our
feelings and our vulnerability.
Speaker 1 (26:27):
That's not cool, that's not tough.
Speaker 2 (26:30):
So that all that stuff right there. It's a real
big programming that took place by us alone. So how
do we come up out of that? It's gonna be deep,
It's gonna take a lot.
Speaker 4 (26:39):
How does one outgrow the environmental aspects to constraints in
which he or she is brought up in if they're
not removed from that environment because of fish is only
gonna get so big if the tank is not conducive
for it to grow. A tree is only gonna get
so big if their environment is not conducive. So if
you just put it, if you put a tree in
a tough it's only gonna get as big as the
(26:59):
to allow. Now, if you take that tree out of
a tub and let it grow in a fifty acre field.
Speaker 5 (27:06):
It can grow, it can flourish. How difficult is it
to reprogram?
Speaker 4 (27:11):
You say, reprogram so I can program in the right aspect?
Speaker 1 (27:15):
How difficult is it to do that?
Speaker 2 (27:16):
In the history of our community, the people that was
able to do that, it was multiple, It was multiple,
It was it was a few, a few. Educational relocation
is the greatest thing that happened to college.
Speaker 1 (27:29):
See a lot of people talk, oh.
Speaker 2 (27:30):
You need college, We understand that you might come out
have bills, but college expose you to other cultures. See
the hood lack exposure to the world, and a lot
of times you don't. You don't never think about everybody
that left, every mostly everybody that left. You never really
see them come back because they see, they meet other
(27:50):
towns to go there, they get relationships with people, and
it's just and they go. They go and they see
the world. They the ones that come back most of
the time. Them people that go and get the education.
They're the strongholds of the family, the ones that the
family count on. Call your uncle, call your aunt.
Speaker 1 (28:04):
She down there. She's a doctor, she's a lawyer. She didn't.
Speaker 2 (28:07):
We gotta start educating ourselves, making sure the kids is educated,
putting books in the hand over tablets. We got to
start there, because I'm not gonna say we had to
point in over return. But some people are just stuck
and they're using that as a badge of hoarmor. Sometimes
in our hood, ignorance is a badge of honor. Is
a cool thing nobody wanted to You know, we can't
(28:27):
say that about because anytime black people say things about
black people, they ain't supposed to say that out loud
or whatever. I don't know how that chicken, but sometimes
it's a badger outer O. I'm this think about it.
We put on a pedestal the criminals, American way, the
American way. At the end of the day, we love
(28:47):
the successful criminal. We love Tony Soprano, We love Scarface.
Speaker 1 (28:51):
We love Michael Cooleione.
Speaker 2 (28:54):
Just as proof, the judge, the lord of the district attorney,
the president, all them people.
Speaker 1 (29:01):
They love the movies. They're gonna so the programming is deep.
Speaker 4 (29:07):
How difficult is it to really break a cycle? When
you know you see father that goes to jail, he
had brothers that go to jail. And now you see
a kid that only thing that he knows is disruption corruption.
Speaker 1 (29:19):
How difficult does that wank?
Speaker 2 (29:21):
I'm I'm a product of generational incarceration. My stepfather Hip,
he was in Dallas Penitentiary in the eighties. Me and
him were sell mats in Dallas Penitentiary by nineteen ninety eight.
By two thousand and five, me and my brother Steve
was sell mats in Dallas Penitentiary.
Speaker 1 (29:37):
And there's a picture of me. It's the side of
the book.
Speaker 2 (29:41):
Me Hip and Steve on a visit when I was
a kid, and I want we all wound up being
in that same prison. Wow, it's a cycle, because prison
is prison is a You gotta think about this. There's
the ghettos of America build communities. And when I say
the ghettos of America build communities, this is what happened.
(30:05):
As we do so much crime and the inner cities
of America. There are small towns in America, middle of Pennsylvania,
middle of Ohio, middle of California, where oh population is up.
Then one day you just see this landfill. You see
some construction workers come and then a truck, these these
eighteen wheelers come a bunch of them, and they started
(30:28):
putting these new prisons together like legos. Then the gas station,
they build a gas station. Then the Walmart park up.
Then a hotel pop up. We building communities. And I'm
gonna tell you a story deep one. It was his
guard named Skiv. I used to go back and forth
with him on the tier because he just I used
(30:48):
to always speak up because he had go on people
sales when they in the yard and checking it. You
ain't post to be nobody. I used to say little stuff.
So we used to battle. One day he set me down.
I go to the to the bubble to get some
legal mail. Cause when you get the legal mail, you
gotta sign for it. And he said something strong to me,
and I never forgot this. He said, come here, people's
(31:11):
that's my last name. I said, what man?
Speaker 1 (31:13):
What you want? Man, I'm just signing for my mail.
He said. Look. He opened up his shirt and and
between his shirt and.
Speaker 2 (31:18):
His vests cause they had a stab poof vest. He
pulled out an envelope. The envelope was fold He opened
the envelope. It was a picture. He put the picture down, says,
I'm signing for my whist name. He open legal mail.
Speaker 1 (31:28):
I stopped. When it before I leave, I stopped.
Speaker 2 (31:30):
He said, you in the Homies, man, you in the Homies,
being sarcast and gives him the word homie. You in
the Homies took ken in thanks to you and the Homies.
Speaker 1 (31:40):
I'm like. I looked at the picture.
Speaker 2 (31:42):
It was his son standing in front of a big
house with a pickup truck and a big boat. There say,
you and the homies got me that m Usually I
have a verbal little verbal spar winning, but he sh
he stuck me that day.
Speaker 1 (31:56):
I couldn't. I was wounded.
Speaker 2 (31:58):
So I just walked back to the cell and set
on the bed. I said, damn, ain't mean. None of
the homies never bought our mom no house. We never
sent our kids to college. But you know how many
kids you not many homes and kids is going to
college that me and the homies is taking. Me and
(32:18):
homies doing that, But it ain't going to our community.
We send we taking care of families, We takeing care
of generational because in prisons you have with neplicism. You
got the Wharton. The Wharton brother is a security captain.
His other brother is the lieutenant. His sister is the
head of the medical. The other cousin is the head
(32:40):
of the gymnasium. The other cousin is the activity director.
The other cousin is the head of the workforce. And
you walk inside of prison, you see fifteen family members
that go home every day and fifteen family members that don't.
That's the prison system in America. So it's deep, is deep,
(33:01):
and it's gonna take a lot to break that.
Speaker 4 (33:05):
Why is it that a lot of times that you
see rappers and they rap about that they made.
Speaker 2 (33:10):
Money millions and they still go back to that culture.
Why can't they let that go? Why can't they escape
that one? Because in the ghetto, everything is about ego.
You got to prove to the dudes, the ops or
whoever they everybody want to prove to the people that
they are doing better than that, they're still real.
Speaker 1 (33:31):
Give mean you really it's about your mama house. That's
real enough.
Speaker 2 (33:34):
But it gotta be it got you know, people want
to prove that. I ain't no chump, I ain't no listen.
Let me tell you something, man. You just raped some songs, right,
I'm telling you went in the studio rap some songs.
You got to publishing money. You got the you know,
a bunch of money. It depends on how your deal structure.
You got all that tour money, you got ten to
fifteen million in the bank. I think it's about time
(33:55):
to start being a pussy man. I think it's about
time to start being a pussy. I'm just being real
because you know, I'm not the one designed and I'm
not built like that to tell you some bullshit sharing
it to say be tough. No everybody else telling you
to be tough. I'm not gonna tell you that. I
think because all the rich people. I don't think they
(34:17):
trying to worry about what somebody's saying about them from
a neighborhood that's still trying to figure out life.
Speaker 1 (34:23):
So I think it's cool to be not be that
tough no more.
Speaker 4 (34:28):
Man Masterpiece said something last night on our live show.
He said, sometimes, man, people be trying to get trying
to get you to trick off your position.
Speaker 1 (34:35):
Like you're in a great position and they you know, no,
a lot of people file out get you to crash.
Speaker 4 (34:39):
Out cause you said, you told them that, look, you're
gonna finesh yourselves out of this position, your family, Like
you got your family in a great situation and you're
gonna let somebody fineesh.
Speaker 5 (34:47):
You out of it.
Speaker 2 (34:48):
But but what did I tell you early in the interview.
The ego is the number one killer black man. It's
the number one finessa out of the position. Like Shannon,
how many people say some crazy stuff about you. Just
imagine if you just you know, if you if you
just reacted to everything a lot of times, it don't
even be a lot of times it don't even be
that people don't like you. It be that people can't
(35:10):
get around you and utilize your resources and utilize you.
It don't a lot of people you see him. You
might see somebody say something on a joint. I know
you got a memory. You be like, they'll see you, Shannon,
what's up? You'd be like, why you say that stuff
about me?
Speaker 1 (35:22):
Man?
Speaker 5 (35:23):
No?
Speaker 1 (35:23):
Man, I was just no man.
Speaker 2 (35:25):
A lot of people just be wanting to hug Shannon.
They just be wanting some love. They just be wanting
to get embraced, and they don't know how to go
about that. You utilize the proper channels to say, damn, Shannon,
I'm trying to do something with you. Man, the time
right at the time, right? Can I get on your
show or whatever it may be? People don't know how
to do that.
Speaker 4 (35:40):
You know what you reached with the sat down with
Kodak back and you had a conversation with him about
his drug youth.
Speaker 1 (35:45):
Well, let me ask you a question. How do you determine who?
I mean?
Speaker 4 (35:48):
If they reach out? You willing to sit down and
talk to anybody? Chop it up, have convo with anybody
that reaches out? How do you go about who you
sit down and talk to? And in part wisdom on oh.
Speaker 2 (35:58):
No, you can feel that shit. You could feel it
because when you're doing it, you can just feel it.
You can you know, I still know what's going on.
You're moving around, you know what's going on. And everybody
with these artists is sad. Most of the most of
their teams and managements and pussies. They got a bunch
of yes men around them. A person's not They care
(36:20):
more about getting the check off of them than this
person living. These people don't be giving up about these
young bloods because they don't come from it, so they
don't understand it.
Speaker 1 (36:29):
Now, the ones that don't come from it and they're
afraid of it, cool.
Speaker 2 (36:32):
But if you come from it, it's your duty to
put the check in on them. Like, come on, man,
somebody gotta be aligned to your everybody scot they came
to some joints.
Speaker 1 (36:40):
I'm like, damn, everybody's scared of this. Yo. Ma, man,
what you doing nothing? Oh?
Speaker 5 (36:44):
What's up?
Speaker 1 (36:44):
But is you doing man type of drugs? You using?
Speaker 2 (36:47):
Man out of walk the rooms on people like that, Like, damn,
you bigger than this man. You know what you They've
got the baby you got and that's a lot of them.
But you know, you just feel the energy and with
the tell you know.
Speaker 4 (36:58):
How, sir, you talk, You kind of touched on this
circle of friends. And I'm a firm believer that you
have people in your corner that tell you what you
need to know, not what you want to hear. Now,
you said something very interesting, because see, if I tell
you what you need to know, You're gonna stop the
bus Wallow and ask me to get off. Bro, I
need that respentctive shine because when you walk up in
the club I'm with Wallow, they see Wallow popping bottles. Hey,
(37:21):
I ain't Wallow, but I went Wallow, so I know
what comes along with that.
Speaker 1 (37:25):
I can't ask you that. I can't tell you what's
real it said Wallow.
Speaker 4 (37:28):
Man you hey, youffing up because you're gonna stop the
bus and ask me to get off.
Speaker 2 (37:31):
And now, don't reflect Wallow is only popping pure a few.
I'm not gonna pop. I'm just saying, make sure you
gonna get that official hydration drinking the fill up your
sister in the Chicago sky.
Speaker 4 (37:41):
I'm owner, but listen to the tropical punts. He's drinking
the watermelon. But I don't drink.
Speaker 1 (37:46):
I don't smoke.
Speaker 4 (37:47):
But I'm saying, but you understand what I'm saying that
if I tell you the truth, you're gonna stop the bus.
You're gonna ask me to get off. And now I
can't go with you. You're not gonna say you're always
in time.
Speaker 2 (37:56):
But but you know what, they gotta double back because
sometimes that don't always happen, but it needed to be
done because they'd come back when they in prison or
whatever happened, or somebody sit, they gonna come back. But
somebody gotta do it. Somebody got to do it.
Speaker 5 (38:09):
It's a leb.
Speaker 4 (38:10):
You've been you've been to prison. Yeah, and you a
you not you weren't famous, so you in G pop? Yeah,
you got Diddy and you got ur Keill.
Speaker 1 (38:19):
I was in GP.
Speaker 2 (38:20):
I was in GP right right, But I wanted to
be in PC some days because it got a little
brutal when I kept imagine we wanted to slide up
in PC like it's a little this day, too many stabbings. Man,
let me just y'all need y'all got some space back
that y'all need somebody to move, y'all need myself.
Speaker 1 (38:34):
I was some days I wanted to be in PC.
Speaker 4 (38:37):
How difficult, how much how different is it for clem
being in a situation than a regulously.
Speaker 2 (38:44):
I think it's different. It depends on where where, what
environment you in federal state, it depends. I just think
I never seen nobody coming here and there and then
have any problems that were celebrity When I was in prison,
you had.
Speaker 1 (38:55):
You know, some celeb that came in there when you
did that.
Speaker 2 (38:57):
Uh yeah, some came through, but it wasn't like they
was on a narrow level. Right, that's a that's a megastar.
People will be in there just fanning out. Sometime you
be shocked. Man, dudes be in jail, man, anybody.
Speaker 1 (39:07):
It ain't all with the.
Speaker 2 (39:08):
Movies play out, especially if you ain't got no problem
with nobody, you know what I mean. But I ain't
saying somebody won't press you like yo, man, I need
his money, send it to me.
Speaker 1 (39:15):
You know. I don't know that you know, but but
that happened. Did that really happen? Yeah, it happened. It happened.
To get protection, you gotta get protection to them.
Speaker 2 (39:22):
No, I ain't saying you gotta get a protection. But
somebody might press you, man, somebody might be doing life.
You might come in there. You might have something you
might have had to get money, not even on that level,
and you might got to send somebody and people might
got to get some people some money.
Speaker 1 (39:34):
That's all. Yeah, damn.
Speaker 4 (39:38):
Let me ask you a question. If the true Gilly
started the million Dog with a game podcast, how do
you I mean you get out? So how do you, guys?
How did he have the foresight and the forethought to
come up with a million dog with the game and say,
you know what, my homie just did a bed cousin.
Speaker 1 (39:53):
No, this what happens. I'm gonna tell you what happened.
Speaker 2 (39:55):
When I was in the joint, he was doing million
dollars worth a game on Instagram twenty twelve.
Speaker 1 (40:00):
Let me give y'all million dollars worth a game. Boy,
he was. He was popping it.
Speaker 2 (40:04):
So when I get home, see one thing about this
is like this the great thing about me. And because
we know our rules, I'm more of the researcher, I'm
more of that person. I'm more I'm gonna get with
you because when when these people start talking and we
gotta get legal involved, we gotta go sit down. Then
I'm gonna call you, but I'm gonna go do that.
You sit down, you do what you're gonna do. You
did enough, you build a you build a whole following
(40:25):
before I came home. I'm gonna add value to it
because I'm one of these type of players. I'm a
player like this. If your name is on the Marquee
Channing and I'm really about you.
Speaker 1 (40:36):
I'm going to get your water. I'm making sure you're right.
Then what you need. Man.
Speaker 2 (40:39):
You see how your brother came over here. I don't
know who that brother was. Made sure you was right.
It was no ego, but it be no duke boy.
Speaker 1 (40:45):
I ain't doing all that wall. I'm just saying. See,
that's the problem.
Speaker 8 (40:48):
That's why you gotta go back down the way. Come on,
you ain't going on the road, baby, go home. See
that's why you gotta go home. But that's the problem.
I knew we had different parts of play. That's why
we work so good.
Speaker 1 (40:58):
You know what I'm saying. So one day he already
doing it on Instagram. We're doing other things.
Speaker 2 (41:03):
We had already had content on Instagram, just the every
day content, Rydan and call all that type of stuff.
Speaker 1 (41:08):
I'm up four o'clock in the morning. I like to
read articles.
Speaker 2 (41:10):
I think it was on Apple and I love reading
articles to get information. So it said Spotify allocate four
hundred million to podcasts in the first quarter of twenty nineteen.
I called him early in the morning. I said, Yo,
he a man, what the fuck? Yo, get up?
Speaker 1 (41:25):
Read that article. I just text you that article.
Speaker 2 (41:27):
Read that shit. Read it please, cuz he read it.
So when he read it, he called me back. He said, Yo,
we gotta get this shit rolled. We gotta crack out
the mics. Talk about podcast at that time. Maurice correct,
that's my homeboy brother from another He used to always
call me, be like, Wow, you and Gil gotta start
the pockets. He had called me a Gil, you all,
y'all gott to start the pocket whatever. This is the
(41:50):
first time that this dude woke up and I'm like this.
He called me back and I'm like, hey, I'm gonna
talk to him later. He called me back.
Speaker 1 (41:57):
He was like, Cuz we gotta do it. Crack the mic.
Speaker 2 (41:59):
He gave it all the money. That day, I called
my homeboy Nika Rich Graphic Design. I said, I need
a logo. That afternoon he had the logo. I called
my attorney, Shayam lost I says shay I need this trademark.
We get the LLCA all got anything done, got the
LLC do all that shit.
Speaker 1 (42:18):
Boom.
Speaker 2 (42:20):
April seventeenth, we dropped the first episode, a million dollars
worth worth of Game. It went number two in comedy
on Podcasts on Apple and number four in all.
Speaker 1 (42:30):
Categories in like seven hours. I said, we got something, baby,
we got something, and we just we just we just
started knocking. I said, Cuz, this what I'm gonna do.
Speaker 2 (42:40):
I'm gonna go I'm gonna get a deck created, and
I'm gonna take all our social media and this is
the business of podcasts. I'm gonna take our social media following.
Because he had a million, I had a half a million.
I said, I'm gonna take our social media following. I'm
gonna put that on the deck, and I'm gonna tell sponsors,
people that want to be sponsors. I'm gonna tell him this,
if you sponsor on this show. Every time we put
(43:02):
a clip up on our page, because million hours worth
of game, that is gonna be a millioniars worth of
game page on Gilly and Wallow page. We're gonna tag
sponsored by Shannon Sharp show, whatever whoever you is. He said,
all right, do you think, I said, I got you.
One of the first places I went was to a
funeral home. I go to a funeral home because I
went to this funeral right, a boy's funeral home.
Speaker 1 (43:26):
Right.
Speaker 2 (43:27):
An Asia was like she was like she was at
the funeral on license and nice legal systm. But my homie,
that nigga looked like he was still living in a casket.
I said, you bat So I go there. I said, listen,
I got a package for you, my sister from another
mother marror. She hooked up the decks for me in
the different entries of sponsorship. Right, So I go to her,
(43:50):
I said, listen. She said, yeah, I want to do
something like this. I want you to market this joint.
And this is when I'm just learning and creating my
personal business of podcasts.
Speaker 1 (43:58):
So I said, alright, I got you. She paid me.
Speaker 2 (44:01):
I think probably gave me like twenty thousand for four minutes,
right a minute.
Speaker 1 (44:06):
This is how I was selling it.
Speaker 2 (44:07):
I was selling minutes by you get on each show,
you get a minute work for advertisement, your logo gonna
pop up, your number, gonna pop up, everything gonna pop up,
and I'm gonna run it down. So she said, all right, cool,
pay me the money. I said, all right, let me go.
I went and done the ad. By the time I
got to the second air read because we only do
four shows a month, one a week. By the time
(44:29):
I got to the second area, she called me while
I stop.
Speaker 1 (44:32):
I said, what's up? She said, I ain't got enough work.
Speaker 2 (44:34):
I'm getting too many bodies, Baby, I'm getting too many
bodies cause the episode come on. This episode of me
and dollars worth of game is brought to you by
Boys Funeral Home.
Speaker 1 (44:42):
One thing about life.
Speaker 2 (44:42):
You gonna die one day, and when you die, you
wanna be laying in the casket looking like you living,
even though you did. You want to be looking like
you're gonna get up out of the casket. You want
to be looking like, wow, I want to look like
that even by the living while you laying in the
I'm breaking it down.
Speaker 1 (44:57):
She was like, it was that.
Speaker 2 (44:58):
Next thing Springfield, Hondai. I go to them bank. They say, listen,
we don't get y'all twenty five thousand a.
Speaker 1 (45:03):
Month, four minutes back. Let's do a baby.
Speaker 2 (45:05):
I'm coming back Gil like, I said, yeah, Baby, I
wasn't going off of CPMs and all that other stuff
baby doing it. I'm creating my own industry and business.
You gotta you gotta know your value. Will you bring
value to value it increase your value. I knew that
we was valuable.
Speaker 1 (45:22):
I knew people. I knew people wanted I knew they
wanted brand visibility because.
Speaker 2 (45:27):
We was cultural right. But I also I'm also a
good partner. Whereas though I wanted to be mutually beneficial,
were doing business. I need to make sure you're getting
take care of. Forget what you're giving me. I'm not
gonna feel right if I know. Damn Shannon gave us
all this money man, and we didn't do it even
do that's not business right, So we popping it. It
just kept popping, popping, popping. One day, I get the
(45:48):
most scariest call in my life. I'm in the crib
the phone. We're intwo answer number. Just before when I
was answering numbers and I ain't know where it. I mean,
I ain't money then, so I said, how you doing?
This is Wallow right? I said, yeah, this is wallow
(46:08):
is Gilly around? I said yeah, He said this is
about the podcast. I said, all right, called gil Yo man,
got somebody on the phone, he said, Hi, Gil, how
you doing?
Speaker 1 (46:18):
He said, Yo, what's up?
Speaker 2 (46:19):
Man?
Speaker 1 (46:20):
Gil? Like? Who this man?
Speaker 3 (46:21):
Now?
Speaker 1 (46:21):
Gil Be?
Speaker 2 (46:23):
He said, Hi, I'm Courtney Hoped so me. I'm a
vicious research. I'm like this one on the phone. I
sent it to girl screen. I said, oh shit, this
this dude that ran it. He's the head of Spotify
at the time. I'm like, I'm saying to myself, how
you get my number?
Speaker 1 (46:40):
And culture?
Speaker 2 (46:43):
You don't got to ask nobody to do nothing for
you when you pop into you hot. The people that
need to find you gonna find you. It ain't not
about nobody repost you. They gonna find you. I don't
know how you got my number. So now I'm on
the phone and I'm like, I said, he said, Uh,
what are you guys want? I said, I said, what
you're talking about? I said, no, what do you want?
Speaker 1 (47:07):
He said?
Speaker 6 (47:08):
No?
Speaker 2 (47:08):
How much money do you guys want? Now I'm stuck
because I don't even know what to telling.
Speaker 1 (47:13):
I'm stuck.
Speaker 2 (47:14):
But it's like I said, we want owner ship, we
want all our i P. We want to keep owning
our IP. Yes, he said, we want your i P.
So how much money do you want? I'm going to
join textas Gill this shit again, spooky Gil, because I
think there's like some movies, some ship that you know
what they tell you go into the other room.
Speaker 1 (47:34):
I'm like, oh this is I'm.
Speaker 2 (47:36):
Like, oh shit right. So I'm like, all right, can
I have my lawyer k you see, I'm going to
text you the email. Let's get on the email chain
and are legal will get involved when they start talking
about legal, you know, this ship.
Speaker 1 (47:46):
Is real game.
Speaker 2 (47:47):
I'm like, bet Gil was like, who is that? I said,
I don't know, man, that all this shit. I'm like,
that shit was scary. I was sweating on the call
because I mean, you know, I ain't never had because
I mean, I'm still trying to come up. That's what
we got in the game. We had them to be
negotiating with them, we negotiating with Barstewl. It was and
it turned us up. But at the same time, I'm
(48:08):
already getting the money from our own sponsorship. I'm already
doing it. I'm getting a bunch of money doing it.
Be killing I'm doing all the all the brand deal
with all that stuff. He was killing it.
Speaker 4 (48:19):
Normally people say don't do anything with family, but you
and Gilly seem to work. Why how did you know
that it was gonna work? And you guys go fifty
to fifty on everything?
Speaker 5 (48:28):
How did you know?
Speaker 1 (48:28):
Because family man? Sometimes while little man, you know, family, do.
Speaker 2 (48:32):
You bad one thing about cous cousin me and cousin
ain't got no ego. I could check him and it's
done right there. He could check me, and it's done
right there. Because if we're wrong, we wrong to be
right re right, we don't and then we not in
competition with each other. Like I'm so like, you gotta
stand this, you gott understand this. I'm so excited for
(48:55):
him right now in this moment because simply because the
Eagles is winning. And this dude, when I say he
loved the Eagles, oh yeah, listen, when I say he
loved the Eagles, he told me, he said, because we
was on a bustle with the boys. Guy he said,
I woun't had sex with my wife for a year.
If the Eagles could win the Super Bowl.
Speaker 1 (49:17):
They got ten super Bowl.
Speaker 2 (49:19):
But just what he said, So I be so happy that. Listen,
Eagles is my team. Now, you know what I mean?
Speaker 1 (49:25):
I don't really you know, I bounce around people know
I got different teams a year. I'm just saying, I'm
just being real.
Speaker 2 (49:31):
This the first time in the history of my life
that I've been faithful to a team for a whole season.
I've never done this shit in my life. I usually
bounce around, especially in the playoffs. Bro, they got dropped
out your new jersey. I pulled my jersey out, you
know what I mean. I don't even know where my
jersey's at. But i'mna just say that, like, we so
excited for each other. We always championed each other when
we win. That's different, Bro, you don't see that. Everybody
(49:52):
want to compete with each other when we post to
eat with each other. We just not doing that shit.
Speaker 1 (49:57):
We ain't built like that. We just not built like that.
Speaker 4 (50:00):
What made you guys sign with Barstool Because talk to
Portnoy and he's like, hey, yeah, we signed them with
We didn't really know because I mean culturally and fan
base wise, I mean, that's not where they are. That's
not where we are, and their culture and their fan
base is kind of not where we are.
Speaker 5 (50:18):
But it's a match that.
Speaker 1 (50:20):
Works, you know.
Speaker 2 (50:21):
You know why because we was going back and forth
with Spotify they was cool. Spotify wanted the box us
in because Spotify they take you off of YouTube and
say you over here now the visuals, you can't put
the whole show.
Speaker 1 (50:35):
It was like that, and I'm like, no, what about
our people?
Speaker 2 (50:37):
Anybody ain't got no money for no subscription for that right,
bar Stool was like, not only was it gonna give
you the paper, not only do we don't want to
own your IP, but we gonna make sure y'all still
stay over there.
Speaker 1 (50:48):
Y'all do what that, y'all do what they y'all want
to do.
Speaker 2 (50:50):
Dave and when we signed, Dave and Erica and Nardini
were so real when they met up with us, it
was like they didn't play.
Speaker 1 (50:58):
They asked us for a number.
Speaker 2 (50:59):
I said it, but I I have said the number
two early.
Speaker 4 (51:02):
Yeah, yeah, yeah, it's little load number. You should have
went looked high because.
Speaker 2 (51:05):
You know when I'm just thinking about because I was
broke at the time. I wasn't broke, but I was
JDM just barely making it. So I'm like, damn. So
I'm like, so I told him, I said this this
is the first deal. I say, listen. We in Devon's side,
the Philadelia they come down and get on the train.
Come see me and Gil.
Speaker 1 (51:22):
We go there.
Speaker 2 (51:23):
Gil said, you got it, go ahead, go ahead, cuz
I'm at the table. They said, we just thirty six months,
you know, distribution deal, you know, the whole thing.
Speaker 1 (51:35):
Say how much I'm thinking I'm popping my ship. I said,
three Million's cool? She said, all right, man, you hey,
you know you screwed up. You know you screwed up
the ding you said three year.
Speaker 2 (51:50):
I didn't even get the three million out because I'm like, damn.
Now I'm sitting there, I'm like. Gil kicked me, Like,
but he said, you I told you to say something.
I said, Dad, nigga, what you want me to say?
Speaker 1 (52:06):
You know what I mean?
Speaker 2 (52:07):
We shook our hands, signed it, you know, I mean,
Lloyd got the information, you know, all that shit, right,
But but it was like it was like.
Speaker 1 (52:14):
Now I ain't gonna hold you. Well we did.
Speaker 2 (52:21):
In two and a half years into that contract man,
the first offer that came through, and then renegotiating because
now we've ready to start a bid war because we raised.
Speaker 1 (52:34):
Or gotta leave, we gotta leave or John coming up.
Speaker 2 (52:38):
The first joint that came through, twenty five million, thirty
six months licensing deal. That was the first deal Dave
told me. He said it on the pop. I got
a blank check for y'all. He meant that ship.
Speaker 1 (52:57):
Because David is a little different.
Speaker 5 (52:59):
He definitely different, have it talking different.
Speaker 1 (53:01):
And one thing I said about Dave that.
Speaker 2 (53:03):
I Dave don't respect money.
Speaker 1 (53:07):
Expect lord, he don't care about money, don't like it.
Speaker 2 (53:12):
It is different when you got somebody that better you. Yeah,
I could have went the Amazon year. We could have
went to Spotify year. We could have went to anybody
else that who who the numbers was there. I'm talking
about it in the same day. They's coming through the
different deals, right, But I said, these people better on
his bus the name. We went in a room for
five minutes, shook hands, walked out. We stayed with bar
stew a bunch of money. And I'm like, yeah, because
(53:35):
I said, you pull it up with a new part,
a part dawn there every.
Speaker 1 (53:37):
Week I might go get one after this show just
the I got you know what I mean?
Speaker 2 (53:42):
Just because But but but this is this is this
is the thing about it is we put the work in. Man.
Every day we getting up putting the work in Shannon.
You put the work and you're gonna get what you needed.
Speaker 1 (53:51):
You know what I mean. You could have been out
here doing some money. You work. It was about putting
the work in. So it was like damn, and it's
just the business game.
Speaker 2 (53:58):
One thing I'm gonna say about bar stew when I
went when we went to bar Stool, I stayed in
the hotel for about a week in New York, and
I went to the bar Stool office a day. And
that one week of me staying in bars Stool, I
I'm going to the office talking to different people in
the office. That one week, I learned the whole podcast game,
(54:20):
the whole business side of it. Move I'm talking about.
They in Rikanardini. That's why I messed with him.
Speaker 1 (54:28):
They took us to their plug there, took us today investors.
As we got to they said, listen, these guys are
getting too big man. We want we want you to
introduce you to we go and have a meeting with
the people that gave them money. They was like, where
they do that at Wow? Where they do that at
(54:49):
you know what I mean? This our last year in
bar Stool, new deal coming, this our last year Wow.
Speaker 4 (54:57):
Turning down deals Obviously you know, sometimes you have to
walk away. Yeah, it's not an easy thing because that money,
you like, the hell, that's a lot of money.
Speaker 1 (55:07):
But at the end of the day, it has to
does it have to feel right?
Speaker 4 (55:10):
Does it have to represent you and Gilly in order
for you to like, Okay, this is what million dollars
worth a game, We'll rock with it.
Speaker 1 (55:18):
You know what it is.
Speaker 2 (55:18):
We need partners that understand what we're doing and understand
that we're trying to grow and got the infrastructure of
it to support that. That's the first thing that we're
looking for. You're gonna have differences no matter where you
go any big company in America or in the world,
there's gonna be things there that they're gonna people gonna
do shit, say things that you might not like.
Speaker 1 (55:35):
But it don't matter where you go.
Speaker 2 (55:37):
At you But our thing is we need the infrastructure
for growth. We need to make sure that these people
believe and they see the vision of what we're gonna
do right, and they're gonna get to get out of
our way. They've never been in our way.
Speaker 4 (55:50):
So moving forward, you want you and Gil want to
keep creative control of what million.
Speaker 2 (55:56):
Dollars, but we own our own stuff. We own million
dollars worth a game. We got our own we got
our own facilities, we got all our own equipment. Everything
is all like, we're not the people that say, oh,
this is a problem with people. People want other people
to say, I want to use this facility, I want
to use your equipment, I want to use your people.
Speaker 1 (56:13):
I want to do all that, and I want all this.
We don't do that.
Speaker 2 (56:17):
We got our own equipment, we got our own cameras,
we got our own team, we got all our own shit.
We just created dishoulbute that this should bet that dishoulbute
that you know what I'm saying.
Speaker 1 (56:28):
So you know, wow, partnerships.
Speaker 4 (56:31):
I mean you got rebods, you got hand pull in
the NFL Network, Global Citizen foot Lock or Philly Union,
I had.
Speaker 1 (56:35):
A lot of them.
Speaker 5 (56:38):
How did you know well, how did you know how
to do this?
Speaker 4 (56:41):
Because I mean, had you had any hormable training or
informal trade or so, so how did you know how
to like, Okay, you know what, I'm gonna cut this up.
You know ad I'm gonna do this for I'm gonna
do this for a minute. You get one minute per
week we shoot four shows a month, you get everything,
and I'm ay boomboo boom.
Speaker 1 (56:58):
It first started in the streets Philadelphia. I used to
write on walls.
Speaker 2 (57:02):
I remember I went to this event and it was
like a block party or something, and I told somebody
my name. It was like, yo, you the guy to
be writing on walls.
Speaker 1 (57:09):
You wild up?
Speaker 2 (57:13):
Okay, So when I got to jail, this is what
I did, Shannon, I'm in in jail. When I'm in jail,
we had TVs in the State Penitentiary in Pennsylvania. Marcelli
said one day, why every time all you do is
just keep clicking watching commercials. I was fascinated with commercials
(57:34):
because I always just wondered every time I went to McDonald's.
My big maca never looked like that. Man, you did
what I'm saying. Yeah, So I'm studying that. Then I realized,
hold up. I started reading books. This was an advertising
agency that did this. McDonald's ain't make that.
Speaker 1 (57:50):
Yes.
Speaker 2 (57:51):
Then I started studying advertise eighties. Then I read a
book called Damn Good Advice by George Lowis.
Speaker 1 (57:56):
George Lewis is the.
Speaker 2 (57:57):
One they made the TV show Mad Madman about. He's
one of the greatest ad men in the world. At
the same time, the only show that I'm watching religiously.
The only person I wanted to meet when I got
was Anthony Bourdain. Parts of Knowing no reservations to layover.
He was one of the greatest. He was one of
the greatest explorers to me, because that and the Travel
Channel was taking me around the world. But I'm looking
at that. But the advertising thing, I knew one thing.
(58:21):
You got God, then you got marketing.
Speaker 1 (58:24):
In that order. Can't nobody tell me nothing different. You
got God and then you got marketing. Because your market
to who your God should be, what church you should
go to, what car you should drive, what fool you
should eat, what you should wear, what restaurant, what school
you should go to?
Speaker 2 (58:39):
Market market everything is marketing to you. That's the most
powerful thing on the planet. You don't make the decision.
The marketers make the decision for you. They force your decision.
I said, I want to be a marketer. Nobody want
to do that. Nobody wanted because it's not shiny. That's
why if you see my stuff. When I came home
with the prison, I went to businesses in the community
(59:02):
and said, listen, I want to promote your rib shack,
even dough.
Speaker 1 (59:06):
I don't eat ribs.
Speaker 2 (59:06):
I want to promote your rib shack because I know
it's people in the city of Philadelphia that's fifteen blocks away.
They don't know what's here. Hey, everybody do in Willow
two to seven. Welcome to Shannon rib Shot. One thing
about these ribs, they fall off the bone. The sauce
is the sauce that you never taste before. One thing
about the sauce when it hits your tongue and grab
your tongue and then slap your tongue.
Speaker 1 (59:24):
The sauce is so juicy. You never tasted this.
Speaker 2 (59:27):
Nobody wanted to do that. I said, I'm a step
into a field. Well, I don't have nobody in my way.
I gotta worry about ad agencies and all. I ain't
worried about them. They disconnected from the reality of culture
of now. And I ain't talking about black coach. I'm
talking about the culture of what's going on now. A
lot of them is disconnected. That's why I got a
company called We Control Cool. Is that it is a
company that connect businesses that need that next level thing,
(59:51):
that need to be connected with cool, that need to
be connected with everything that's next level.
Speaker 4 (59:57):
That's what we control. Cool doing your culture either for
Google and YouTube. What does that role entail?
Speaker 2 (01:00:02):
So I'm on the phone with Leo Kahn and I
was talking to a Road to Equality. It was like
a couple hundred Google employees on this call, and I'm
telling him my story and lio' korn said, wow, Lo,
what is this that you want to do? I said, Man,
I want to come to YouTube and start my own program.
I don't like these dudes on YouTube because every time
it's a tentorial, they too worthy. Nobody want to hear
(01:00:24):
that shit, and the average person don't know what they're
talking about. So we need to teach people how to
start their YouTube, how to scale on YouTube, how to
monetize their YouTube. You serious, Yes, let's get on another call.
I started a program called YouTube Avenues. YouTube Avenues, we
went over to ten cities and what we do is this.
We go into a city, we put four or five
(01:00:47):
hundred creators whatever you want to do inside of a
room and my team come. When I tell you my team,
I got a mean team. I'm talking about tumor. About
something right. One thing about tumor is this He's one
of the most beautifulest people, one of the most honest
people you ever were running too in the history of
the music business. This dude is this brother is real.
He's the head of Black music for YouTube. We go there,
(01:01:09):
he put a team together him shout out, Vivian and Lillard,
liwid Raichie Mahale, Adam Brittany. My whole time, I'm telling
is a team of us, right, And we went from
city to city and we put four hundred finding people
in the cities inside of a room and teach him
how to start their YouTube, how to scale on YouTube,
(01:01:30):
how to monetize YouTube. Philadelphia, DC, Baltimore, Detroit, Miami, Houston, Oakland, London,
and the list goes on. But we went to all
these cities and we left something special there. And it's
all because I had an idea and I said, yeah,
I could come over there and just talk about me,
(01:01:50):
but no, let's do something for the community. And that
was the first program they ever had on that level
to give back out of all these platforms.
Speaker 4 (01:01:57):
You mentioned that how Dave introduced you to the people
that gave him money in order to do what he
wanted to do, And they introduced introduced. He introduced them
to you and now, and Dave had like I said,
I talked to Dave and he's like, hey, people.
Speaker 5 (01:02:13):
Get big and they leave. Hey, bless him. Dave ain't
no hater, He's not.
Speaker 1 (01:02:18):
Listen.
Speaker 2 (01:02:18):
Everybody that been on bar Stoo Barstow has been incubated room.
They went to the next level and they got shitload
of money. Called her daddy example, Path McAfee example, he
back yep, like every busting with the boys, Caleb example.
Dave is the type of dude you go to day
and be like, listen, man, they'd be like, all right, cool.
And then the thing about David, I respect it was
some people that didn't even own the IP there.
Speaker 1 (01:02:39):
He gave them the IP and said, go ahead, do
your thing where they do that at Wow.
Speaker 5 (01:02:47):
What have you learned most about business?
Speaker 1 (01:02:48):
Waller?
Speaker 2 (01:02:50):
I learned that today personal and I also learned that
business is ninety percent about relationships. Relationships is worth more
than money. And the thing I like about businesses you
got to understand the power of partnership. Partnership is this, Shannon,
you got a bunch of resources. I'm gonna say, Damn, Shannon,
(01:03:10):
I'm gonna bring this idea I got over here to you.
In return, I'm gonna give you some equity, so in return,
you're gonna open up your resources to me.
Speaker 1 (01:03:21):
That's all business is.
Speaker 2 (01:03:22):
Business is about equity, is about fair treatment, is about
understanding that it's not personal.
Speaker 1 (01:03:28):
Sometimes things not might not go your way. Sometimes you
might get out bent. But this shit is really about
who you can get on that phone. I got a
strong phone.
Speaker 4 (01:03:37):
I tell people all the time being on this side,
it's about relationships because you never know somebody might have
been on a starter role three years ago in a
bigger role five years ago, and the relation. You know
what I met Wallo. I met this gentleman about four
years ago, and I think he's doing something. Let's give
(01:03:58):
him a call.
Speaker 2 (01:03:59):
And Herember, how you treated him, how you respected him.
That's why I respect everybody in the room. At the
end of the day, Shannon is like this. They don't understand.
It's a difference between you getting to deal for fifty
million and you getting to deal for sixty five million,
and that and that one that listen, that fifteen percent,
(01:04:20):
fifteen percent more, That fifteen million more was solely based
off of I was doing it by myself. As Shannon,
you knew somebody over there at that platform or that
betting site or that what's name, And they said, Shanny,
you're a part of this.
Speaker 1 (01:04:34):
Let me see the numbers.
Speaker 2 (01:04:36):
Oh yeah, we can do this. I'm talking about this.
This shit is filed in the phone call business man. Yes,
tens of millions is traded for firing filing the phone calls.
People don't understand that. Oh yeah, this episode is a seapier.
But you know what people don't.
Speaker 4 (01:04:50):
And I tell people, look, the toes you stepped on
the day might be on the foot connected to the
leg that lead to the foot. You gotta kiss tomorrow. Yeah,
you gotta be careful how you treat people. Because you
treat somebody bad, one day he's gonna be he or
she might be.
Speaker 1 (01:05:02):
In a our row up. And you know what, it
always happened like that though, that.
Speaker 5 (01:05:06):
Guy was a jerk to me.
Speaker 4 (01:05:09):
And now somebody that might not be as qualified, maybe
not as deserving or earned the opportunity. But because you
are jerk three years ago, five years ago, maybe even
ten years ago, now they get that opportunity that you
passed by only because you look down on that person.
Speaker 2 (01:05:26):
And the funny thing about this thing for everybody up
there that's coming out, the most powerful people, the most
biggest dealmiggers.
Speaker 1 (01:05:35):
They looked like some dude that's stressed out.
Speaker 2 (01:05:38):
Put some beat up here with a beat up here
hookah sneakers on, some skinny jeans and a Pentagonia little
vest On and you're not even gonna pay attention to them.
Speaker 1 (01:05:47):
And they the most powerful shot. Call in the room. Man,
I'm telling you, man out. And that's how it go.
Speaker 4 (01:05:54):
You and Gilla, y'all put together a pay per view
boxing advanced concert, your own drink company sale March.
Speaker 5 (01:05:59):
What if you but from each endeavor that you embark upon,
what have you learned?
Speaker 2 (01:06:03):
Well them, I learned that relationships is worth more than money.
It always go back to relationships because one relationship, one
call I got. That's what I'll tell you in this
game is about having a strong phone. And the way
you get a strong phone gets through relationships and not
giving nobody number out and calling people for what you
need to call them for, not the bs, because you
(01:06:24):
could lose somebody in the process of just calling people
to call them. You can text people, check up, but
just all that. So when I was, for instance, clothing.
Everything I've done, I always knew somebody that I could call.
They could give me a better They could give me
a better GPS. They give me a better directions to
get here quicker or safer. Sometimes it might be longer.
(01:06:47):
No while, don't do that, damn. But I got listen
to me. That's how it's gonna play. You move here,
then you move here, then you move here. Then you'll
be here in thirty six months. With what you're doing.
I'm telling you, this is a bigger play, all right.
Speaker 1 (01:07:03):
Cool.
Speaker 2 (01:07:04):
Sometimes I gotta slow it down sometimes it you know,
And that's what it's good to having good advisors and
good people in the game. That's that really been here,
That the showing g's, the the Troy Carter's, you know,
the different people that I have that I could call on,
you know what I mean, that could really like give
me some you know, Tony Draper's.
Speaker 5 (01:07:23):
Right, since securing these big deals, how does your life change?
Speaker 1 (01:07:29):
Man? It's lonely at the top. Man, They get crazy.
Speaker 2 (01:07:32):
Man, I'm gonna tell you something, Man, once the success come,
people find raised to fall out with you. Man, because
you know, you start getting smart. Because it's hard man,
Because man, I'm gonna tell you it's hard once you
slow down and realize people just want to use you.
And I'm not saying everybody, but when you know, sometimes
(01:07:53):
family friends, they just see you as a dollar sign
and they don't see you as a friend. No more
sharnon if I'm calling you all the time, but we
laughing about shit on Instagram?
Speaker 1 (01:08:00):
Yo, you see that post that shit was and then
now I'm calling you. Damn? What's up?
Speaker 2 (01:08:04):
Man?
Speaker 1 (01:08:05):
Oh man, Man, you ain't gonna believe this man boy
doing bad. They just they just took my call. Man,
They told my call, well, what happened?
Speaker 7 (01:08:14):
Man?
Speaker 1 (01:08:14):
I hold these tickets? Man? How much you old?
Speaker 3 (01:08:15):
Man?
Speaker 1 (01:08:16):
They shit, I gotta pay forty five thousand? Man, your
car costs five thousand? Man, what is it talking about? Bro?
Speaker 2 (01:08:24):
Because it's hard, you know what the time it is,
it's hard. It's hard for people to sit back and
just enjoy and be happy for you. They want to
also live exactly what you're doing. They want to come
and fake work.
Speaker 1 (01:08:36):
Man.
Speaker 2 (01:08:36):
Man, I don't want to come work for you know
you know, you know you ain't gonna work. You just
want to come around and get you want me to
sponsor this lifestyle because a lot of times from our culture,
everybody wants somebody to finance a lifestyle that you might
not be living. I don't party, I don't go to clubs,
I don't smoke cooker, you know what I mean. But
I didn't looked out for people, and they gonna do
(01:08:57):
some dumb sit then they back at my door again.
Speaker 4 (01:08:59):
This can lose the first half of my conversation. Part
two is also posted and you can access it to
whichever podcast platform you just listen to part one on.
Just simply go back to club Shay profile and I'll
see you there.